Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 203

By April

Click on the video above to watch Episode 203 of the Semantic Mastery Hump Day Hangouts.

Full timestamps with topics and times can be found at the link above.

The latest upcoming free SEO Q&A Hump Day Hangout can be found at https://semanticmastery.com/humpday.  

 

 

Announcement

Adam: Welcome to Hump Day Hangouts, episode 203. Today is the 26th of September and we have got a lot to go over. Looks like Hernan is having a pretty hard time over there.

Bradley: He's fine. He's fine.

Adam: Nice try, buddy. Let's go through real quick before we've got some really good announcements. We got a lot of stuff we wanna share with you guys but of course, we're gonna run through and say hello real quick. So Chris, how are you doing, man?

Chris: Going good. Super excited to be here today. How are you doing?

Adam: Good, I got off a plane an hour and a half ago and had a crazy ride back with a super awesome guy who was originally from Vietnam and was also in the Marine Corps and anytime you're in an Uber with passengers and the guy driving is saying, “I'm a machine gunner, I get paid to kill,” and then starts laughing. It's funny between me and him but I think the other passengers might have been concerned.

Yeah, so that's how I'm doing. It's good to be home and glad I can make the full Humpday Hangout today.

Chris: Sweet.

Adam: Hernan, how about yourself, man?

Hernan: That's commitment, Man. You are flying like an hour and a half and then you rush home to be on the Humpday. That's pretty cool. So I'm great, actually, I'm excited to get to hang out with you guys and I'm also excited for POFU Live of 2018, this is gonna be awesome. And yeah, pretty excited about that.

Adam: Awesome. We have a little bit more about that. We're gonna let Hernan mention that here in a few minutes once we go through here but Marco, how are you doing?

Marco: It's freezing, man.

Adam: It's like 62?

Marco: No, 64.

Adam: It's awful.

Marco: Yeah, I had to put on a t-shirt with sleeves, man, this is ridiculous.

Adam: Well, you know, everybody feels for you. I know there's a lot of people out there who are sending you their best thoughts and wishes.

Marco: Thank you.

Bradley: My heart bleeds for him right now.

Marco: Feel my pain.

Adam: Bradley, how are you doing, man? How's the training going on that you've been working on?

Bradley: Oh god, dude, it's turned into a monster. I made a mountain out of a mole hill. No, it's just … in very much, this is a very similar fashion to syndication academy in that this training as part of the bundle that we're gonna talk about here ina few minutes, it's more for people that are not necessarily in the internet marketing industry, it's just for entrepreneurs. And so I'm contributing the product called Local Lease Pro to this bundle for entrepreneurs and you know, because it's not an IM crowd or an SEO crowd, I'm trying to make sure that I explain everything, what we're doing and why we do it and that kind of stuff.

This Stuff Works
And so it's very much like syndication academy in that it's for people that may be completely green. And so it's turned in to what in my mind was the concept of, “Okay, I'm gonna put this course together and it should be done in a couple of days, I'm here recording videos and all that,” it's turned into … I've been working on it for like five or six days straight. And there is just a whole bunch of training in there, guys. It's crazy.

And so I'm still not done. I've got more to do. But it's turned into [inaudible 00:03:10] one of our bigger courses, so to speak. And so anyways, I'm excited about it 'cause it's a great course. We've got a member that's coming to POFU Live, his name is Paul, he attends the Humpday Hangouts and has been following us for years. He actually joined or bought his ticket to POFU Live because I was so excited about this, this process, this method. And that's what Local Lease Pro is about.

It's more on the solopreneur side of things. In other words, it's for a one man operation. What I'm gonna be teaching at POFU Live is the same business model but in a scalable way, a way that you can expand and create a true business out of it. So he bought the ticket because he knew how I excited I was about it. He said, “Anything that Brad gets excited about, I know it's worth the money,” which I thought was … I really appreciated that comment from him.

So he bought the ticket and asked me and is like, “Hey man, since you're gonna be teaching this,” he sent me … you know, we got on a phone call, and he was like, “Since you're gonna be teaching this at POFU Live, is there any chance I can get a headstart on this and in that way, I could be one of your case studies or testimonials at the event?” And I said, “You know what? I like your boldness in asking me,” so I said, “Yeah, let's do it.” So I gave him enough information for him to run with it and he just sent me an email yesterday that he's already getting results. He's done it with eight different GMB properties and got six of them ranked in the maps pack in under 24 hours. And so he's incredibly excited about it and that's the exact same training you guys are gonna get if you pick up the side hustle toolbox which we'll talk about here in a few minutes.

So sorry, I didn't mean to take up so much time but as you can tell, I'm excited about this course. I'm looking forward to launching it.

Adam: No, that's good. Let's just roll with it. I mean, you talked about that. So let's go and tell people about it, let's tell them about the webinar because we've got the side hustle toolbox, the training Bradley's put together as part of that. But there's a lot more to it and instead of just saying, “Hey, there's a course or a group of courses, go buy them,” Bradley is gonna do a webinar on this Monday, right?

Bradley: Yeah. And so, the webinar that I'm gonna do on Monday is just about our product. I haven't been through any of the other products that are available in the side hustle toolbox but just so you guys understand what we're doing is there was a company, they're called The Digital Content Curators and they essentially go out and contact product developers that are in the entrepreneurial space, make money from home, you know, anything in that kind of entrepreneurial type of space.

They go out and contact product developers in the entrepreneurial space and that covers a whole lot more than just internet marketing. And then they basically say, “Look, we're gonna put together this … we're gonna curate a package of other product developers, of entrepreneurial type products and we're gonna sell it.” And what happens is, all of the contributors get essentially promoted to all of the other contributors' lists. So it's a way to gain exposure for the product developers or the contributors which is why I agreed to this. I thought it would be great to expand Semantic Mastery's presence to work outside of our very small corner of the web that is SEO and internet marketing, local internet marketing, right?

This Stuff Works
So anyways, my contribution was, because this method that I'm working on is working so well right now, I said, “You know what? I got the perfect idea for this,” so I decided to develop this product, calling it Local Lease Pro and so on Monday, when I have a webinar, it's gonna be essentially just talking about the Local Lease Pro because all the other products in this side hustle toolbox, is what it's called, I haven't been through. But just to quickly show you guys, I wanna grab the screen just for a minute and then I'll pull it back but I just wanna show you guys something, take a look at this. This is insane.

This is the actual … these are all the products, here is mine, Local Lease Pro, so these are all the products that are gonna come in that side hustle toolbox. It's insane, guys. I mean, and what's even crazier about it, guys, is this is a $50 product. I'm not kidding. When we sell Local Lease Pro will also be for sale to the general public 'cause this side hustle toolbox is only gonna be open for a week. And then a few months later, they might open it again for another week or so as like a flash sale. But it's only open for a week.

And this course that I put together, we're gonna sell it, all day long, for $299, guys. The only way you can get this course is by buying it from us for 299 or by buying it through the side hustle toolbox during the very limited window that it's gonna be available. Or you can get it for free if you join the Mastermind. That's it, those are the only three ways you're gonna be able to get this product. And so again, for 299, but this whole bundle here, guys, is gonna sell for 50 bucks which is fricking' insane. I think that's insane.

Had I known it was only gonna sell for 50 bucks, I might not have decided to contribute such an amazing course. But, at the same time, it's gonna give Semantic Mastery a lot of exposure to an additional audience, more people than we typically do. So I just wanted to kind of point out what this side hustle toolbox thing is. It's basically, you can see just from looking at this, guys, there's a ton of stuff in here for people that are looking to learn how to make money on the side. You create a side hustle. And so Local Lease Pro is an entire business in a box method for building your own assets, your own local lead generation assets that then you lease out to local businesses where you pay per lead or whatever. But I recommend just leasing because that's the easiest to manage.

And so that's what I've been working on for the several days, day in and day out. And just to give you a quick preview of inside the membership area, this is it here for Local Lease Pro, and you can see that this is just the overview section and then take a look at this, guys, set up. Like set up is insane. This is very much like syndication academy, look at how many lessons are in here. It's absolutely insane and I'm still not done. I'm just adding more and more like we got monetization, I'm working on that right now. We've got maintenance coming up and then the growth or the scaling, that's probably gonna be coming soon, in other words, that's not gonna be available on launch day because I'm gonna add some training from POFU Live into the scaling section. So that will be coming.

But my point is, guys, it's an insane amount of information in here, guys. This particular method is working like crazy right now. So if you're interested in local marketing at all or lead gen, this is one of the best methods, I think, ever and it's crazy because really, it's just a method that I had developed or used originally when I first started in the local marketing space in 2010. And then for some reason or another, I got away from this particular method and it's just come back to me and I just started using this method again and it's working like crazy.

Now, there's a very specific technique that we're using at the beginning of this that I didn't have available before. But, anyways, it's great guys. I would highly recommend that you check it out. It launches on Monday, we're gonna do a webinar or I'm gonna do a webinar specifically about Local Lease Pro to go into a lot more detail about what it is and obviously, for this price, guys, 50 bucks for all this stuff, you'd be stupid not to.

This Stuff Works
Adam: Yeah. So the link is on the page now, you guys and we'll be, obviously, sending out some emails about that. So if nothing else, check out the webinar and then once the link comes out for the actual toolbox, go check it out. Obviously, we want you to be interested or we think you'll be interested in our course but that's a ton of value. I mean, I don't think we have to really hit that nail on the head again.

Bradley: Sure.

Adam: I wanna say real quickly, we had the webinar a couple weeks ago, now, was it a week or two weeks? It was in my mind but with Jeremy from Press Advantage. And so if you guys haven't checked out that replay, I'm gonna put the link on there. Go check it out. The deal's going away, I believe, tonight, right, Bradley?

Bradley: Yeah, that should be closing tonight, guys. In case you haven't seen it, the webinar that I did with Jeremy from Press Advantage was freaking amazing. The offer that he gave us, I mean it's one of those offers that only comes around a handful of times in a career. I'm not kidding, guys, it's that good. So I would highly recommend if any of you are using press releases for your business which you all should be 'cause it works so damn well, especially for local stuff, I would definitely check it out today before he closes it 'cause once he closes that offer, it will never be opened again. And he said that [inaudible 00:11:23], that is an exclusive Semantic Mastery offer and it's absolutely insane. And he's never gonna open that up again to anybody else, including us.

We may do another offer in a couple of months with them again but it won't be the same offer that's available until the end of today. So highly recommend you check that out, guys.

Adam: All right. And I wanted to flip back around. We got two more announcements, both of these are really important 'cause they're a limited time as well. Hernan was talking about POFU Live at the beginning. I'm booking in our VIP experience and that has to be completed in the next 48 hours. That's part of the announcement. But basically, the VIP tickets are going away, we're gonna have to shut that down because we have to finalize a lot of stuff before the event. But Hernan, do you wanna add anything to that?

Hernan: No, I mean, that's the deal. VIP tickets are going away tomorrow night. So, at midnight EST tomorrow, they're going away. You can still get the regular tickets but the VIP tickets get some extra time with the crew, some extra time to networking and actually a lot of people are getting the VIP tickets because they make so much more sense, right? At least that was the main idea.

So get it, if you haven't already, go ahead and get it because we will love to have you there at POFU Live, it's gonna end up being an amazing event. We're really pumped about it.

Adam: Definitely, definitely. And just real quick, too, if you're new here, and you're just watching us, I wanna say thank you first of all. And if you're wondering, one of the more common questions we get is, “Hey, where should I start with Semantic Mastery?” And battle plan is the place to start, I'm gonna put the link on the page for that. And as always, the Mastermind is available for those of you who wanna take things up a notch or two or several and wanna be … getting the, what I call the insider access, the live webinars, additional training and access to a lot more of our products. So, I'll pop that link on as well.

And I think, Marco, we got something else special going on, just until the end of today, right?

Marco: Yeah, it'll be over at 6 pm Eastern, we have a 50% off sale on Done for You RYS stacks. Done, of course, the Semantic Mastery way, by the VAs that I trained personally. I am now personally overseeing them again to make sure that everything gets done the way that it should be done. I mean, not that it wasn't before. But just so everyone knows that they're now under the MGYB.co banner. And that's where we will do our Done for You services and offer our products and whatever else comes out under that banner. You can be sure that it has the Semantic Mastery stamp on it.

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So you know, take advantage of it. It's 50% off right now until 6 pm Eastern. So you'll have an hour after Humpday to decide whether you wanna jump in or not. And if you're worried about not having the information ready or whatever. Buy it and then you can submit the information later.

Adam: Awesome. All right. Well, I'll give the rest of the links up on the page here as we get rolling so everyone's got access to the RYS discount for the Done for You through MGYB but otherwise, I think we're good to go, guys, anything else?

Bradley: No, I think we can do it.

Adam: All right, let's do it.

Chris: Let's do it.

Is It Better To Use An Existing YouTube Channel In A Branded Network Or Should You Create A New One?

Bradley: Right, I'm grabbing the screen, we'll get going. Sam Bailey, what's up, Sam. He says, “I ordered a T1 network and link building package for a website RSS feed. Now I want to make a YouTube channel for the same brand. Please remind me, is it better to use the YouTube channel on my current brand and network or make a new one? Thank you.”

It's entirely up to you, Sam, you can … look, I would recommend if you're gonna be keeping your video and your blog content separate and what I mean by that is a lot of people will create a branded network and tie both their YouTube channel and their blog to it and that's perfectly fine, right? It's all branded content anyway, so it should be going out to your branded network.

But, what happens is, I've seen a lot of people take shortcuts and when they publish a video to their YouTube channel, they'll take their video and then go create a blog post out of it on their blog and a lot of times, that blog post is gonna be the same as the video title and it's just an embed or it might have an embed with the video description or whatever it may be in the actual blog post post body.

But what happens is, on the Web 2.0, the syndication sides, it ends up looking like a duplicate post because if you syndicate just the video from the YouTube channel, it's gonna have the title of the post on the Web 2.0. So like blog or Tumbler WordPress or whatever is gonna be the video title, then it'll have the embed and then, if you do the same thing by going and just posting that video to your blog, also, now your blog is gonna publish to the Web 2.0 through the syndication network and it's gonna look almost like a duplicate post.

And what happens is it will make your Web 2.0 look kind of spammy and sometimes, it can even have your web 2.0's terminate it because … the blog accounts mainly because it looks like duplicated content. So that's the only issue. As long as you're keeping your content unique on YouTube and blog, it doesn't mean you can't repost your YouTube videos to your blog, you certainly can. But what I would recommend is that you create a more blog-like title for the blog than just a keyword like we typically do for YouTube videos, right? I would create a conversational title like most blog titles are and then I would also add additional content to the post body besides just the embed or the embed and the YouTube description? Does that make sense?

I would have additional content there. In that way, the titles especially make that unique because then on the web 2.0 it's gonna look different right off the bat, it's not gonna look almost the same or similar, does that make sense? And then also just varying the content up a bit. So you can still publish the same videos from your YouTube channel to your blog and if you're gonna be doing it that way, then you can publish both videos to the same syndication network.

This Stuff Works
Now, if you are gonna be doing the method that I just mentioned that a lot of people do which is just republish videos to their blog, then I would recommend that you just create a separate syndication network for your YouTube channel. It doesn't have to be branded at that point, it could just be a persona based network, just for SEO purposes.

Or you could create a separate branded network and append something to it like videos, it could be the brand name videos. Whatever. Let's just say it's the Semantic Mastery branded network and then you have a Semantic Mastery videos network. Does that make sense? That could be a separate network but still branded, still interlinked. It's still promoting the same brand and all of that, you're not trying to hide it but you would just call it the video network and you could certainly do that, too. So it's entirely up to you how you wanna do it.

Like I said, I would prefer you did it all to one branded network as long as you're keeping the content unique on both YouTube and the blog. That's it. Okay. Good question, though, Sam.

What's The Venue Of The POFU Live Event?

Joe. Joe keeps asking this question in our paid groups as well as support and now on Humpday Hangouts. So, Joe, I know that we've already addressed this in one of the other groups or in support or in both so I'm not gonna address that right here unless Adam wants to reveal it but I don't think we do.

Adam: No, and anyone who's gotten their POFU Live tickets got an email yesterday or the day before with the location and so attendees obviously will know where the location is.

Bradley: Okay, so yes. So you guys should have already received a notification now. I'm sorry we had to keep it under wraps. We did that intentionally, guys. Trust us, it was for a reason. We were not trying to make it difficult on anybody. All right?

Is It Okay To Buy Tons Of Sape Links That Point To A Web 2.0 That Points An iFrame To A Site?

Da B., Dustin, okay, I like Da B better. Nah, I'm kidding. Dustin say, “Hey, guys, I was wondering, since iFrames don't pass penalties, couldn't I just buy a ton of Sape links that point to a Web 2.0 that points an iFrame to my site? Greetings, Dustin.” That's a really good question. I don't know. I just haven't used Sape links in quite some time. I used to use the shit out of them but I stopped using Sape links quite some time ago now because really, the only link building method I do anymore, besides drive stacks, is press releases. And occasionally, if I still need some spam links, I'll send them to our link builder to do it. But I don't even do that very much anymore because I haven't needed them. We've been able to get results using our @ID page stuff, the local iFrame loop, RYS stacks, press releases, all of that are able to just crush it with those methods which means I haven't needed to do a bunch of Sape links.

However, you're onto something there, Dustin, when you're talking about iFrames. We talk about iFrames stacks in RYS Reloaded. Also a bit in Local GMB Pro and also a bit in Semantic Mastery Mastermind and they're super super powerful. I let Marco comment about Sape links but you know, like I said, I just have stopped using Sape links 'cause we haven't needed them. Marco, what do you think?

Marco: Yeah, I've stopped using Sape links. Number one, Google hit Sape link network not too long ago. And things went really bad for whoever was in that network. I don't know which one got hit. But you know, there's always that chance. The way that I do it is, and we actually tested it on something that mattered. We went to a highly competitive market, highly competitive niche, built the drive stack and you know, I've said this before, we hit it with a million GSA links and we didn't care where the links came from.

This Stuff Works
So they included porn. And you could see it in the analytics, in what used to be webmaster tools, now search console. You could see all of those links and some of them, you didn't wanna click on and if you did, you didn't want your mom or your kids around when you clicked on it. And yet, to this day, that project is still ranking in the three pack, it's ranking in the map pack, it's ranking organically. It's ranking files, it's just ranking a whole bunch of stuff. So it just goes to show the power or the cleansing power of drive stacks.

You can launder links. I'm pretty sure that you can do it this way if the Web 2.0 that you're going through is number one powerful enough to withstand all of that spam. If it's not gonna kick you out, you know, if you're not gonna lose it for hitting it with all of that spam. And you know, I always say, nothing beats a [inaudible 00:22:09]. And this particular thing here that you're proposing is a test in the making. So try it out on something that can make you money but you don't really care if you lose it.

Bradley: Yeah, that's a great point. That's a great point for you guys that don't already know this. Any time that you have something that you'd like to test, a theory, don't do it on a property, obviously, that's important or like a client property or something that's already generating revenue. Set up a test property. Go find an affiliate offer or a CPA offer or a paid per call offer if you're doing local or something like that, specifically just for testing purposes. Go find an offer and then set up a test site, a test property, test page, whatever it is that you're doing. And then spam away, do whatever kind of testing you want. Be as creative or as aggressive as you want.

Because all that can happen is you lose the property but it was a test property anyways, no big deal. Or the alternative is, whatever's shit it is that you do ends up working and ends up making you money and then at that point, repeat the process on a second test property and if you get the result two times in a row, then it's up to you if you wanna do it a third time to prove it or disprove it to see if it was just a fluke. But usually, after two attempts, I know that that's decent enough that I can start applying it to some of my properties that are already monetized or important. And that's when I'll start implementing it to existing stuff.

But my point is, guys, set up lead gen properties or affiliate or CPA properties or stuff like that that you can test with that, again, if you lose them, it's not a big deal, it's not gonna affect your revenue. But if it works, now you've got something that's producing revenue. I like to do it with local properties, local lead gen stuff. I like to test on local lead gen properties because I know that if it works and I start ranking and start generating leads, then I can monetize those leads.

Marco: It's on sale. And I'm gonna push it. Go buy a drive stack because it's the perfect link laundering machine. It's perfect. The worst that can happen is that Google disregards your savings, that's the worst that can happen. And the best that could happen is that you power it up so much that you literally take over the niche.

How Do You Use SameAs Tag For Local Businesses?

Bradley: Yeah. All right, so Melanie is up. She says, “Hey guys, I've been using Jason ID schema for some time but I've never learned how to use the same as tag for local businesses. It has an @ID which I don't know where I'm confused where to put, could you please help me out?” It's a great question, Melanie.

Okay, so the same as is essentially … it's a way to tell Google what other properties represent your brand. Does that make sense? Or the brand that you're promoting for that project if that makes sense. So, a same as would be like you would list in same as the Facebook page, the Twitter profile, YouTube channel, Google Plus page, Instagram if you have it. You know, citations if it's for local businesses. You could be listing your Yelp URL, your Yelp profile, Yellow Pages, Super Pages, Angie's List, you know, all of those. Brown Book. You know, all of those are different ones.

This Stuff Works
If you're doing press releases and you have a company page or an organization page or what we call a newsroom, that's another great one. I talk about that right now specifically because we just got off the webinar with Press Advantage and they produce beautiful, beautiful company pages that have a lot of SEO value. So those are great branded tier one properties.

Or what can be used as what's called same as. So if you're familiar with the syndication academy or syndication networks that you can buy from our MGY … or I don't think we can buy them there yet, we don't have syndication networks in MGYB yet, do we? No we don't, I know we don't.

Marco: As of October 1st, we will.

Bradley: Okay. Well either way, if you purchase syndication network, build it yourself or whatever, you're gonna set up a network of branded properties and all of those properties could potentially listed as same as properties. Okay? So that's all it is. It's just telling Google, “Hey, this is our brand on these other platforms as well.” And it's a way to tell Google, “Recognize us over here too. Give us credit for all of these properties that we're mentioned on.” Does that make sense?

So it's very, very powerful, guys. That's why interim linking works so well. You know, so many SEOs … I remember, for many years, SEO was all about hiding footprints and there's still a lot to that, there's no doubt. But, syndication networks was counterintuitive because we would go out and set up all these properties that we would link back to our brand and we weren't trying to hide footprints, we were claiming our footprint. We were literally broadcasting our footprint out to the world, saying, “Hey, this is us and this is us everywhere.” And it started to work.

And it was very counterintuitive when I first implemented that strategy many years ago now. But it just continued to work and work and work and now it's pretty much now … the same as attributes in Jason LD schema or structured data proves why that works. It proves that Google wants to see and wants to know that a brand has a big footprint if that makes sense. The bigger the footprint, the more authoritative it is so to speak. Okay? So again, that's what same as tags are for.

Now, an @ID stuff, that's a little bit different. Go ahead.

Marco: If you get into to the @ID. Melanie, go to the Semantic Mastery page, right click on it, view the page source and you can view how we've set up our Jason LD schema. It validates so it's working perfectly well. You can work off of that. Or, you can use all sorts of schema generators that are online, Jason LD schema generator stuff. I forget who this guy is but I'll find the link in a bit and post it up the top. I mean, you can generate your own. It's really simple, nothing complex about it, you're just giving Google bot information about your company and everything that's related to your company or your website.

Adam: Go ahead Bradley on the @ID.

Bradley: Okay, so @ID, it's a great question on that, too. So, for a long time, for I don't know, a year or something like that, many months in any ways, I didn't really understand what @ID was for, either. And so all I was told was that the @ID field in the structure data for local business, that you would put just the homepage URL of your website, of your money site. Okay?

However, I came across this article when it was published, whatever that was. It's an SEMrush article, it was published in July of last year. I didn't come across this last year, it came across it more recently than that. But within the last, I don't know, six months. In fact, I did the local iFrame loop training in syndication academy which is about @ID pages. And that was in February of this year. So, I believe I came across this article in December or January. So anyways.

When I came across this article, it says, “Are there other values for @ID @type corporation” and then a little bit further down where it says, “What is this @ID?” Okay? And it was talking about this. I was just reading through this entire article and I got to this section about what is this, @ID. So it was saying basically, “What is this?” And that was a question I had always had. In fact, we had Ryan Rodman on who's a schema pro, I think that's actually what his website name is, schema pro or schema.pro or something like that. Anyways, he was a schema ninja and he even, at the time, he came on on our Mastermind and did a webinar with us, even he said the @ID, just put your homepage URL in.

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So that's all I would be doing. But when I came across this article, I read through it, I'm not gonna read through it here, guys, but it talks about the @ID page or reference basically being like somewhere to point Google to say, “Okay, this is where you can confirm all the information about our brand or about our company, about the brand,” and so essentially, an @ID page becomes like a point of reference for the entity.

So, my understanding was, I instantly when I saw this, I said, “That's the best explanation I've ever seen for … really, the only explanation I ever saw for what an @ID page is supposed to be.” And it instantly clicked and made sense to me. I was like, “Ah, I can see where we can do some pretty nasty stuff with this.” And so that's where I developed the local iFrame loop method which was, again, that's in the February 2018 update webinar for syndication academy. If you're not in syndication academy, go join it, you'll learn it. Or come join the Mastermind, we talk about it there or on RYS Academy Reloaded. I think we might have also done it in local GMB pro.

But anyways, it's a very, very powerful strategy because @ID pages, you can set up and do all kinds of nasty iFrame stacking. I can't get into that here but you can do some real nasty iFrame stacking with @ID pages and just really, really cool stuff. So, an @ID page, typically, what I do is I set up an HTML page that I upload direct to the root of my domain on the server for wherever the webpage is hosted and I just use a simple HTML template because it's a static page, it's not a dynamic page. Or if it is dynamic, it will be updated via iFrames. In other words, whatever our iFrame into the HTML page will update dynamically anyways.

But so it's a static page, it loads quickly and I just add it to, like I said, it will be like for example, I would add it to the directory of semanticmastery.com/ID or ID.html would be the @ID page for Semantic Mastery and I have not created one for Semantic Mastery, I'm just using that as an example. And that would be my @ID URL that I would reference in the structured data. So it'd be https:whateversemanticmastery.com/ID.html. And it would be a simple html file but it would have all of my name, address and phone number, all of my same as attribute links. So in other words, all of my main tier one branded profiles and top level citations would all be listed in hyperlink format on the page.

Hernan: And, let's not give away too much more.

Bradley: Yeah, and then the iFrames. That's what I'm saying. And just the iFrame stuff which, again, if you guys aren't familiar with what you can do with iFrames, come join RYS academy 'cause that's where we're talking about it the most and some of the stuff that you can do in there is just insane. Okay?

And that's all you gotta do, guys. So just put all your company information on the @ID page and that becomes now kind of like a resource that Google will reference via structured data, right? The Semantic Web, essentially. And it's gonna always go reference that to confirm details or data for a particular brand or entity. So just read through this article, it's a great article by the way. You'll learn more about it, it was a good question. If we're picking winners that would be a good one today.

What Are Your Experiences With Linking Press Releases For Your SEO Campaigns?

Brian said, “I've heard about two different approaches regarding linking from press releases, one is use only brand anchors and naked URLs or two, and from press advantage, use primary and secondary keywords, linked to money site, a tier one site, many possibilities here and a previous press release, if related. What has been your experience since these will go out to 200 to 400 publications?”

Okay, so I totally agree with number one which is use brand anchors and naked URLs 'cause that's pretty much primarily all I do if I am gonna do an anchor text link or a link with anchor text then I usually only do that for tier one properties. Like in other words, I'll be linking to a branded tier one property which could be a citation, it could be one of my Web 2.0s, a social media property, Facebook page, whatever.

If I'm gonna use keyword anchors for a link and a press release, I typically will only do that to tier one properties or search pages. Like in other words, like GMB posts for example which is basically like a search engine result page with an overlay, those work. You can also hit actual search queries like search query pages from Google, there's some pretty ninja stuff, we talk about local PR pro about that. But yeah, so again, I totally agree with number one. If I'm going to be using any anchors, keyword anchors, it's gonna be specifically to tier one properties.

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Occasionally, like I said, I might link with a keyword to another press release but then again, that would just be another tier one property, that's not direct to money site. Okay?

Theoretically, you could get away with probably using keyword anchor text more direct to money site because so many of the links on press releases are no follow and that means it won't cause an issue with anchor text ratio. But again, there's really no point in using anchor text links if you don't need to. If you can achieve the desired result without anchor text links, why use them at all? Why take the chance?

How To Use The MGYB Video Carpet Bomb Service In Prospecting Clients?

Okay. Lila is up. Hey guys, my question is regarding the video carpet bomb service in MGYB.co which is our store, guys. She says, “I heard Bradley mention training for how to use it for prospecting, can you please expand on that?” Yeah, it's very simple. The video carpet bomb method for prospecting, we actually just increased the overall … what you get for it. I think now we're doing a 15 mile radius in three keywords for the prospecting version, the prospecting method. Essentially, what I do with that is whenever we have a prospect that is in our funnel, you know, I've been working on setting up automated prospecting funnels and such for months now and we've got one that is just working really, really well. So we get leads that come into our funnel, they get put onto our lead nurturing sequence and our autoresponder and all of that.

Well, eventually, some of the leads end up wanting to initiate a conversation, they want more information and so they initiate a conversation with us or with my sales person and then from there, as soon as that conversation is initiated, then we send the contact information or the company information for that prospect over to the MGYB, to our virtual assistant that runs the video carpet bomb campaigns. And he creates the prospecting campaign which is essentially, we take a video file and three keywords and then he goes out and collects all the locations within a 15 mile radius of the business address and then goes ahead and optimizes that one video file and targets all three keywords times however many locations are in a 15 mile radius for that business, right?

And so, let's say there's 30 locations in the 15-mile radius and there's three keywords, then it ends up being 90 keywords that we test with this video carpet bomb method. So essentially, he goes out, takes the video file and each video file is renamed after one of the keywords plus one of the locations for a total of 90 combinations in this particular example and then we upload it into YouTube and then he goes back, like an hour later or whatever, and the software that he uses ends up checking for ranking and seeing which out of those 90 videos, which ones are ranked on page one.

And then he returns those results in a spreadsheet. And so out of 90 potential keywords which was three keywords time 30 different locations, we might end up with 15 or 20 of those keywords ranked or those videos ranked for those keywords if that makes sense. And we have a report that shows it. and that way, when we start the conversation or when the prospect starts the conversation with us, we have a sales cycle that covers many multiple calls. And so the first call, once we have a conversation with a prospect, we initiate that video carpet bomb. We don't tell them we're doing it, we just do it. And on the second call, we present them with the results. And say, “Oh, by the way, look, we wanna earn your business, we really wanna earn your business and we wanna show you that we can get results and we can get them quickly. So just since the last time we spoke,” which usually it's about a week in between calls, sometimes less, usually it's about a week in between calls.

“So since the last time we spoke, I wanna show you what we did for you. It's free of charge, we're not charging you anything for it but look, we took this video, we ranked it for your products and/or services in your service area and it's branded for that company with their phone number, a link to their website, their NAP, name, address and phone number in the description,” and we present the report to them and say, “Look you can go verify this on your own, go do search in Google right now for this keyword and you'll see the video ranked on page one and it's got your company information.”

And so that's all we do. It's a way to kind of wow a customer and earn their trust because how many companies will do that? And I've landed so many of my clients that way, guys, because I will get a client referral or something like that and I'll start a conversation with the prospect and I'll tell them, “Okay, look, let's go ahead and schedule a call for next week, I'm gonna do some research on your property, I'm gonna audit your digital presence. And I'll prepare a report and let's get together next week and we go ahead and schedule the call,” and then I send that information over. Or, you know, I used to do this myself but now, I've got somebody that does it for me. And run that campaign and then, when we follow up the following week and I present the reports that I told them I was gonna present, I always start the conversation with, “Hey, listen, before we get into the reports and the audit that I produced for your digital presence, I wanna show you something because I wanna show you how much I really want your business and I wanna earn your trust and your respect. So I did this for you, it's free of charge, I just wanna show you what I did in this last week since we spoke last.”

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And I just show him the results and then I email them the spreadsheets so they can look at it themselves on their own time too. And that starts that conversation right off the bat with me giving them something, showing them that I can get them results and that way, the rest of that conversation on that second call is so much easier and they're excited because they got something for nothing. And I proved to them that I can get them results, right? Right off the bat. And so it's very inexpensive. I think we're selling that for 20 or 25 dollars in MGYB, guys, it's totally worth it because, obviously, if you've got your own tools, you can run this kind of campaigns yourself but what's your time worth? If it takes you an hour to run one of these campaigns, you know, I don't know about you but my time is worth more than 20 or 25 dollars an hour, I'd rather pay somebody 20 or 25 dollars to do that and have it nicely done and prepared for me to where, when I talk to that prospect, a couple of days later, a week later, or whatever, I've got results to show them.

And again, I've landed many of my clients that way, guys, because people said, “Wow, I've heard this in some form or another, like, hey, wow, I've never had anybody … we've never had any company or marketing guy or anything like that do something like this for us, that's really cool.” So, it's a good question, Lila, but hopefully that makes some sense.

Something that you can use to sweeten up your prospecting methods. ‘Cause it's very inexpensive, it's quick and it's easy and it shows them results, like tangible results that they can go verify on their own. Okay?

Hernan: By the way, Bradley, if we can add, John joined the Mastermind last week, so welcome. And we're having his onboarding call I think on Friday.

Bradley: Awesome.

Hernan: So, I'm really excited. I'm really excited to talk to you, John. So thank you for joining, John, I'm pretty excited to talk to you on Friday. So just wanted to say that.

How Do You Verify Rural Businesses In GMB?

Bradley: John, he says, so welcome to Mastermind, John. He says, “I was wondering how other people deal with getting rural businesses verified. These businesses don't receive mail at their location, I have one business in particular where I followed the procedure for photos and the rest and they said, they would only verify with a video call from the business with the owner which, at the time, was impossible. Thanks.” Yeah, you know, I've actually experienced that one time for Mario's Service which is actually the case study for our local GMB pro. I had to go through that exact same issue and it wasn't because it was rural, it was because it was an existing verified GMB profile that the owner didn't have access to.

So anyways, okay, so for rural businesses, how can you verify? Well, my first suggestion to you would be, tell the rural business to go rent a P.O. box from the local post office and use the street address option. That solves the problem. Now they have a physical mailing address for their business which is the P.O. box and they can register that physical address, using the street address option from the post office as their business address. If they're not receiving mail at their address, they're probably not receiving customers at that address, either. So you can opt to hide the address from Google Maps. I'm just assuming that that's the case. If they can't receive mail at their business address because it's a rural business, they likely don't get customers there, either, right?

So you probably don't need to display the address. And so in that case, I would say, “Go ahead and get a P.O. box and use the street addressing option,” which is just an additional form you fill out, it doesn't cost any other money. Or, buy a Done for You verified Google my business profile from MGYB and we'll create it for you. Right? And now, you've got an actual GMB maps listing that's verified that you can brand for the company, you can put their phone number in it and all that kind of stuff. And it will show up in maps without having to do the verification, jump through hoops for verification as Google is making you do. Okay?

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So that would be my first suggestion is just either go get your own mailbox or use our service which, guys, just use our service, it'll save you a shit ton of time. If you gotta go get a post … I was just talking about this in the training that I've been recording this week for Local Lease Pro.

I used to get a ton of mailboxes myself, P.O. boxes. And even just last month, I got two more just last month. And then we launched the MGYB Google GMB verification service. And now, I'm not doing any more post office boxes because it uses so much of my time. For example, if I gotta drive an hour away, first of all, I rent the P.O. boxes online but you have to go to the physical location to sign up their paperwork, show two forms of ID and then pick up the keys and that's when they assign the actual box number to you.

So you have to drive to the location, fill out the paperwork and all that and get the keys and the box assigned to you and all that. Then you have to go back and register the GMB, request verification and then drive back to the post office, seven or 10 days later, to pick up the postcard and hope that it's there because I can't tell you how many times I've driven an hour in one direction, so a two hour round trip, to register the P.O. box, then a two hour round trip to check for the postcard and it's not there.

So I have to go back and request it again and then go back another two hour round trip to get it. That's six hours to get a postcard. You can buy a verified GMB profile form us and MGYB for 150 or 200 dollars. Again, I don't know what you guys' time is worth but to me, six hours of time, I'd rather spend 150 or 200 dollars and have it done and not have to spend six hours driving back and forth. And a month's worth of time.

So, you know, that's why I'm saying, guys, I would highly recommend that you just use that service. The other thing, last thing I would say about this, John, is if you, for rural businesses, I mean, that's where I think the problem is. If you can't get a verified physical mailing address for the business, then it may be very tough to verify those businesses unless you do what I said which is just come up with a different address. Right?

So, does anybody have any other suggestions for them? For John, I mean?

Hernan: No, that's perfect.

Bradley: Okay. That was a good question, John. But yeah, what I would do is I would just abandon that one and start over or mark it as permanently closed or something like that. If you can't get it verified, it's no good anyways, right? And then start over again and I would highly recommend you just purchase the Done for You verified GMB profile, it's gonna be so much faster and easier. And by the way, when you purchase them, they're already verified is what I'm saying.

Do You Have Any Contact Information On The Support Team Of Curation Suite And Super Social Engagement?

All right. Eddie's up. He says, “I purchased Curation Suite and super social engagement from YouBrand after your webinar with Scott Scanlon two years ago. I've emailed their support a week ago but have not had a reply. Do you have any contact information for them or have any advice reaching them?” No idea, I wish we did. We had the same problem, that's why we stopped promoting it.

Adam, are you still on? Can you mention something about that?

Adam: Yeah, no, I would just … yeah, sorry, I can't help. And if you wanna … let's see, sorry, I purchased Curation Suite from you. Yeah, I'll give it a shot. I hadn't heard from Scott in a while and yeah, like Bradley said, you know we had some issues back and forth and now he had some issues with his support team so it wasn't just him ignoring people but haven't tried. So, Eddie, if you wanna send something in to us at support and mention me and I'll look into it and see if we can get in touch with them.

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Bradley: Yeah, 'cause it was an awesome service but we had some issues with unable to get responses for some of our contact requests as well. So we kind of abandoned that. I know, Adam was the one in communication with the guy and so yeah, there was some issues, but yeah, that's we really stopped promoting this, specifically for that reason.

Adam: Yeah, I won't put it out here, just 'cause some issues that we had like that. But that webinar was really good. Maybe I will. We should put it out or maybe we can clip it out, you can find it on our YouTube channel probably, but yeah, if you look for Curation Suite or Scott Scanlon on our YouTube channel, he had some really good advice on curation and how to use that for local businesses which, you know, a lot of people [inaudible 00:47:55] work with a plumber, what can I do? I'm like, man, if you get a couple gold nuggets.

Bradley: Yeah. So, he was asking about Twitter development, account needed to be approved to create new apps which is required for the tools that he uses and then, when applying for a Twitter developer account, would you suggest applying as a business or personal? I can't answer that. Maybe Marco can. I don't do anything on Twitter, guys, I could give a shit less about Twitter, honestly. I know it's powerful for some stuff but I've never been a fan of Twitter and so anyways, Marco, do you wanna comment on that?

Marco: No, because we've never applied for a Twitter Dev account.

Bradley: Okay.

Marco: So I have no idea how to answer that. Sorry, maybe somebody else that's on right now could answer or if you go to our free Facebook group if you're not in any of our paid groups and ask there.

Bradley: Yeah. Sorry, I can't give you a better answer, Eddie.

Hernan: I will do that. We have really helpful people on the Facebook groups.

What Do You Do When You're Short On Funds And You Can't Afford Outsourcers?

Bradley: Yeah. Franky says, “Hey, I have a couple of questions, not just one, I hope you don't mind.” Well, we'll try to roll through them rather quickly, Franky. He says, “I feel there is so much SEO work to do and so little time.” Well, join the club, Franky. Welcome to the club. He says, “I know you preach about outsourcing but what do you do when you're short on funds and can't afford an outsourcer?” Well, then you're gonna have to do it yourself, unfortunately, Franky.

Guys, obviously, you gotta crawl before you can rock. I do preach a lot, we all, Semantic Mastery preaches a lot about outsourcing because you know, we want all of you to not have to work 12, 14 hours a day to make a nice revenue from this type of business, guys. But that doesn't mean that you should start off outsourcing right away. If you have the resources, yeah, you certainly can but I know many of you do not and you're looking to create an income. And so for those … yeah, I bootstrapped my business, I did absolutely everything. I literally started off with nothing and started my business just learning how to do everything and doing it myself.

And so Franky, that's what I would recommend you do if you don't have the funds. You either need to learn how to do it on your own or find somebody else that is looking to start a business, too, that may have some of those skillsets already and maybe joint venture or partner with them so that you guys … you know, two heads are better than one. You might be able to make more progress. I'm just saying, there's not a lot that you can do if you don't have funds for outsourcing, right? You have to do it yourself.

Hernan: Yeah. And also, SEO takes money, too. You're spending money for tools, maybe you have a VPS or maybe you're hiring somebody to do some specific stuff, right? So it does take some resources. It's not only that … and it's nothing, there's no such thing as free traffic because you're either paying with your time or with your money, right? So yeah, I totally agree with you, Bradley, in terms of get a couple clients, work them out yourself, get a couple clients and while you're working on them, develop the process.

Like here's the key thing. Initially, you will have to do everything yourself and this is some of the stuff that I've learned going through this is that every time you do a new activity, whatever that is, setting up a syndication network, whatever it is, it doesn't really matter. Think about that on how to set up a process. Think about it in terms of how can I record this. It can just be a recording. Record yourself doing that so that you can train somebody.

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Maybe you don't have the funds to do it right now but at some point, you will. And that way, you have a document, like a living and breathing document that you can pass on to somebody else. So, initially, whatever project I'm starting out, I usually do everything myself. Not because I cannot outsource but because of the fact that I wanna know exactly how it's done and I wanna develop a way that I'd like it to be done.

But I have the end in mind. You need to have the end in mind that it's gonna be to hire somebody to do it for you. So that way, you win in time in terms of, okay, I'm gonna do this, I'm gonna record it so that by the time you get the funds, you already have that documentation in place if that makes sense. So it can save you a lot of time.

Bradley: Or at least a good starting point. I mean, chances are, 'cause Hernan is exactly right, whenever I have to learn a new task or something comes up in the business like a problem or something I have to troubleshoot for example an issue with the server or something like that. If it's something new, a task that I haven't done before, then I try to just at least take notes of what I'm doing, even if it's just a very basic note in Google Docs, guys.

I take notes of what I'm doing because chances are, it's not something that I'm gonna have to do very often and if it's one of those things like, how many times you guys on the webinar now, I'm sure, many of you have had to go figure out something to fix or repair an issue. And then you had to learn how to do it, do research on Ogle and read through forums and stuff like that. And you finally figure it out, you get it fixed and then you forget about what the hell it is that you did to fix it and six months or a year goes by and then that same issue arises again and you're back to square one, you gotta go start that research all over again, just because you forgot what the hell you did 'cause it's not something you do regularly.

But if you are just taking notes, throughout the time that you did it, even just simple, basic notes like copying links from stuff that was helpful, forum pages and forum links and stuff like that, whatever the case may be, just take your notes, then, the next time that problem arises, you can do a quick search in Google Drive or whatever system you used to store your documents and find it and it's gonna make that process so much faster. You're gonna be able to resolve the issue so much quicker.

Well, now, that's the basis of a process doc for training a virtual assistant, guys, it's the same process. You can create notes for yourself and then you can take those notes and further develop them out with maybe perhaps a training video that you narrate the steps as well. That's what Outsource Kingpin method is all about and then in that way, you can teach a virtual assistant to do it. So typically, I have a new process or something, a new task that I have to learn, I am like Hernan in that I like to learn how to do it myself the first time and I usually will do that same process two or three times to get a pretty good understanding of how to do it and also to make the process more efficient. Each time you do it, you typically become a little bit faster, a little bit more efficient.

And then I create the process doc and the training video and I hand it over to a VA and guess what? I never have to do the damn thing again. Never have to do the damn thing again because I trained a virtual assistant how to do it and I can forget about it from that point forward and even if I lose that virtual assistant, guess what? I have the process doc and the training video to give to another virtual assistant.

So, again, it's a great way to do it, guys. Right, we're gonna try to [inaudible 00:54:54] through this. He says, “I was planning on getting a tier IFTTT network around a location based YouTube channel and have the tiered property location based and use the syndication network to trigger by running live events to poke which will rank a video for long tail keywords and rank a dozen or half a dozen ranked videos to local business owners for a flat rate of 97 to 197 a month. Is this strategy still a viable solution?” Yeah, of course it is. Only thing I would recommend is perhaps, instead of trying to keep just a handful of videos ranked for an extended period of time, I would just run that, do it over and over again, every month. And we talked about that last week, about video carpet bomb method, specifically, or a couple of weeks, maybe. So if you go back and watch the archives, you'll hear what I talk about there. But that's absolutely a good strategy, still.

Would It Be Worth It To Hire A VA And Perform The Tiered IFTTT Network Strategy To A Rank A YouTube Video For Long Tail Local Keywords?

He says, “I know you taught it back in 2015, using the Yellow Pages trick which also looked like a promising strategy, are those still viable in 2018?” Yeah, of course they are. Of course they are. You find that some videos or some keywords are harder to rank videos for now, local keywords than they used to be. But that doesn't mean you can't find still easy opportunities. He says, “And if it does still work, is this entire operation, is this what I should be turning into a working procedures so that I can justify hiring a VA? I'm hoping that one month of this service will give me an ROI or break even at the very least for my money spent on hiring. Sorry for the super loaded questions but lots going on and a bit frustrated, you guys rock.”

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Yeah, that's exactly right. You know, go out and set up a couple of these campaigns and ran a couple of these out, find a couple paying clients to rent these or lease these from you. Then you can … and during that process, as we just mentioned, try to create a little bit of a process for what you're doing on how you do it and if you're using tools, for example, document how you use the tool. Exactly step by step procedures of how you use the tool. Document it via screen cast video. And put it into a bullet format and a Google Doc. That's how I do it, it works wonders, guys, it's amazing.

And that way, throughout that month that you're doing this, you can be creating all your process docs and as soon as you get a few of paying clients, now you've got the money to pay a virtual assistant and you've got the training in place. One of the problems we've experienced in the mastermind, a lot guys, is people go out, doesn't take advice and start hiring virtual assistants. They hire virtual assistants and they don't have any process docs ready yet. So they go hire somebody and then they go, “Oh shit, I gotta give them training,” and then they have to spend time, creating the training while they're paying a virtual assistant.

And so what I'd recommend is create the process docs first, then hire the virtual assistant so that you can give them training immediately upon hire. Okay?

Marco: I would just say that if he can't hire a full-time VA, he can hire MGYB.co, get a carpet bomb from us and you can get started that way.

Bradley: Yeah, immediately.

Marco: Instead of having to do all of that work. We have the processes in place and we can do it for you while you're training yourself and developing the process. And getting everything ready to hire a VA.

Bradley: That's true. So Franky, for example, 'cause Marco just brought up a good point, this is what we're talking about in the video carpet bomb. We have the $97 or $99 option which is very specifically for this type of thing. And so it's like … I guess it's $97. Let's say, it's 97 … it's 100 bucks, so it's $100. So if you are selling for $200 a month, you could buy it from us for $100 a month and every single month, we'll re-run the campaign with the same keywords and the same location or a new set of keywords, typically it's gonna be of the same locations. But we can run the same set of keywords or do another set of keywords the following month and then the following month another set of keywords or run the first set again. Does that make sense?

Point is, you'd be making a $100 in profit if you were selling it for 200 a month and you were buying it from us for 100 a month and we do all the damn work, you don't need process docs, you don't need a virtual assistant because you hired us as the fulfillment service. Then you can work on going out learning how to sell the shit. Right? Then you don't have to worry about all that. That's the point, guys. You could literally hire us to do the video carpet bomb, we charge you 100, you sell it for 200 or 250 a month. And every single month, we just re-run the campaign for you for the same price and you just collect the difference. That's another way to do it. Now you don't even have to do the work.

We're out of time, guys. We still have a shit-ton of questions, or at least comments, anyways. Let's roll through a couple more. I don't know if everybody else can stay but I can stay for a couple more minutes today 'cause I don't get my daughter for dinner tonight. I'm happy to stay for some more.

Marco: I can stay, I can stay, let's go.

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How Do You Use David Spraques' REP Videos To Get More Clients?

Bradley: All right. Dustin's up. He says, “You mention in one of your trainings that you use David Sprague's REP videos to get your foot in the door with a lot of clients. He currently has a very similar product” yeah, it's called [advedi 00:59:40], I know exactly what you're talking about. Just a much more updated version of that, involving 30 second high converting ad commercials. Can you please describe how you use REP videos to get your foot in the door with clients before, as I can probably use that same information with this new product that essentially does the same thing, just better.

Yeah, Dustin, I actually purchased advedi 2 from David Sprague but it is … yeah, the videos are kind of nice and they're good for Facebook ads and stuff like that but what I found is it takes a lot longer to create a video with that platform than it does with the REP video platform which is great because literally, you can set up the template essentially and then you can just schedule the reviews and it will automatically render the … you don't have to edit the videos at all. You just set up the company information one time and then the video template and what you want the description to say and all that kind of stuff. And then, literally, from that point on, all you have to do is log in to the system and pick a review from the imported reviews that are automatically imported or whatever and then click schedule and then automatically will render the video and post it and syndicate it out to all the networks where Web 2.0 properties you have connected.

Or you can do it through syndication networks that are just connected to a YouTube channel, it's entirely up to you how you wanna syndicate. But that's why I like REP videos because I did try advedi but there was a lot more to do on the editing side of the videos to get the images right and the text right and all that stuff and that took way longer than what I wanna do. I like REP videos because it's easy, it's quick, it's simple, I can click a couple buttons and it's done. And in fact, I was just talking about virtual assistants, I have a VA that does that for me now every month for all my client. She goes in and schedules the reviews to be rendered and posted and all that for each and every client and then she also takes, 'cause we do …

I talked about doing press releases for all my clients and one of the press release, most of my clients, I have two press releases per month for most of my clients. And we do a review commercial for my clients once a month too. And so one of the press releases is a review showcase PR or press release. In other words, we publish the REP video, the review commercial, and it publishes to their channel as well as to many of my syndication networks. And then we publish a press release, highlighting the review commercial and that's an excuse to link back to their website and their Google Maps listing too or to the review itself. Right? We talk about that, I don't know, in a lot of our courses.

But that ends up working really, really well. So as far as the advedi stuff, yeah, advedi, I guess you could do something similar because it does create videos. As far as how do you do it for foot in the door stuff? Well, as I just mentioned, with the video carpet bomb prospecting method, it's the same thing. A lot of times, for example, I might use one of those REP videos in the video carpet bomb prospecting method whereas when I start conversation, dialogue with a prospect, I might go, create a REP video for their company.

Again, I do this without telling them I'm gonna do it. I just do it and then when I have the followup call with the prospect, I'll say to them, “Hey, look, I found one of your five star reviews online and I created this video for you, and I ranked it in Google for these keywords,” and I'll just use that review video, it's one video file. And I'll send it over to my guy that does the video carpet bomb stuff and he'll create a campaign.

And when I contact that prospect for the followup call, I'll tell them, “Hey, listen, just so you know, since the last time we spoke a week ago, or five days ago or whatever, I wanted to show you how much I wanted to earn your business and that I can get you results right away or quickly. And so what I did was I created this video for you, I found a five star review online, I created this video for you that's promoting your brand, it's showcasing that five star review and I went ahead and promoted it for all these keywords for these products and services that you sell in your service area and here are the results.” And then I show them, “Okay, look, we targeted 65 locations and we got 13 key words to rank on page one and it's that REP video.”

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In your case, it could be an advedi, it doesn't matter. My point is, now you've just done something free for them that's of high value, it's tangible, they can go confirm it themselves by doing Google searches and see that their brand is being represented for various keywords that you did. And that's a great foot in the door strategy. Again, because, guys, it might be easy to us but to businesses, they see that and they're like, “Damn, this guy is good.” How many other pitch marketing companies call them to pitch them on services that have results in hand already? It's very very rare.

I feel offering a free ranking is played out nowadays as people have abused it and that most of the time, business owners are more tied into results. Well, that's true. Ranking alone isn't as attractive as it used to be because it's more about ranking and producing leads. As far as for prospecting, though, I just use it because I'm not … if I'm developing my own lead gen assets, that's what I'm teaching in Local Lease Pro, then I want to have calls and analytics. I wanna be able to show activity from that property so that when I'm pitching my lead gen service to a prospect, I can say, “Hey, listen, I've got results from this property already. In the last month, I've generated 13 calls and 24 clicks to the website. I've got data here to show you, Mr Prospect or Ms Prospect that this property is absolutely generating leads right now for your products and your services in your area, do you want them?”

But for prospecting, I don't mind putting in that work and waiting and showing results because it's my asset. I own and control that asset. But for prospecting, if I'm just gonna be pitching them on selling them my marketing services and I'm gonna use ranking as a way to show them that I can get results, it's gonna be their brand on those properties so I'm gonna be promoting their brand and it's something that to me is like [inaudible 01:05:47] it's like throw away, it's disposable. I'm doing this just to show you results and hopefully impress you so that you hire me for bigger and better things. Okay?

So, again, if it's your own asset, you can take time and wait until you have quantifiable results as far as the number of leads it generates. That's different. Showing rankings is great but if you can show leads coming through your properties, that's much more attractive. But again, you don't wanna spend time promoting somebody else's brand and tracking link clicks and phone calls and all that stuff when it's somebody else's brand because then you're doing work for them for free, right?

But a quick ranking project that only takes an hour or you can hire somebody to do it or whatever, that really is inexpensive, it's a small price to pay to land a client.

How Do You Make Money Curating Content?

Exacto says, “Is it really possible to make money curating content? I know there is tons of value in using that content for your PBN syndication networks, I can see that for sure. What I don't get is how you can profit from content curation. I never see posts of people looking for content curation. Even if someone needs a content marketer, I still feel they would be expecting unique content, not curated. Where can I find people who are willing to pay for curated content?” Well, all of my clients pay for curated content, every single one of them, guys, Exacto Example. Every single one of my clients pay for curated content.

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You know, the thing is, guys, if you are providing content marketing service for a business, unless you are a subject matter expert in that particular industry, how the hell are you gonna write original content? Right? It's gonna be shit content if you do. And so my point is, would you rather provide content marketing services for a company and fake it and try to give them original content when you're not a subject matter expert or if you hire a content writer from a content forum, even if you select the proper category and all that, guess what? It's gonna be shit content because they are writers, they are not subject matter experts in that industry. All that they do is go scrape articles online and reword them. That's all content farms do, guys. They don't write original content. They scrape content, mash it together and reword it. That's what they do. And so if you're buying content, unless you're hiring a subject matter expert in that particular industry to write content, which is incredibly expensive, then how else are you gonna produce good content for that business?

Curating content is the act or the process of just being able to identify and locate high quality content from subject matter experts, already in that industry. And then curating it into a unique post because you inject your own commentary or the brand's commentary. You're acting as … you're injecting commentary on the brand's behalf into the post. So in other words, let's say you're doing a post on unclogging a drain for a plumber. I use that as an example because Adam mentioned earlier on about how do you curate content for a plumber.

Well, let's say that you're curating an article for a plumber about how to unclog a drain and you go find three separate pieces of content. A YouTube video, you find an article on This Old House or bobvila.com or Do it Yourself Network or something like that. And then you also find perhaps a how to article or a pdf from Lowe's or Home Depot or something like that, those are three different pieces of content now. And you create, you curate a blog post on the blog about three tips or three ways to unclog a drain or to unclog a slow drain or something like that, that's your blog title.

And now you do an opening paragraph, an opening sentence, it doesn't even have to be a paragraph which is the opening cometary where you say, “Hey, in today's blog post, we're gonna talk about how to unclog a drain or how to fix a slow drain.” And the first stop is this and then you just introduce what the piece of content is. So in this case, let's say it's the YouTube video. This video shows a unique way or a quick and simple or an inexpensive way on how to unclog a drain. Boom. You put the video link in there. Or embed the video.

Then underneath that you might say, you introduce the next piece of content. Okay, that method was great and inexpensive but here is another method that I learned from or that was posted on bobvila.com and then you link to it or you put a section or a snippet of that article there. Then the same thing, you inject another sentence or two of commentary before the third piece of content that you curate and then you write a sentence or two for conclusion. That's it.

Now, you don't have to be a plumber to know how to find information on reputable sites from plumbers or people that understand plumbing that then you can curate into a post where all you're doing is introducing each piece of content and then closing with a statement which is usually a call to action. Hey, got a slow drain? Contact us at and then phone number. Does that make sense?

So, people don't pay for curated content. No, they do. My clients, every one of them. Part of my SEO service is content marketing and I have curated … every single one of my clients is curated content because I'm not a subject matter expert and neither are any of my virtual assistants. Does that make sense?

So anyways. We go over all this stuff in content Kingpin, we have a training course called content Kingpin that talks very specifically about how to build a business around content marketing, specifically curation. If you are interested in doing that Exacto Example, I would highly recommend you check that course out. It's phenomenal, it works. I've been using content marketing services and curating services as a way to generate revenue for my business since 2012.

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Lee says, “Gentlemen,” … oh, we're almost. We're 10 minutes over, I'm gonna wrap it up in four minutes, no matter where we are.

Does Using RSS For CoCitations Still Effective in 2018?

Lee says, “Gentlemen, you used to teach about using RSS for co-citations. Bradley had some training where he used Rankfeeder directly rather than the RSS which is RSS Authority Sniper software that you guys promoted. Is that strategy still effective?” Absolutely. That's not gonna go away any time soon. Co-citation is incredibly effective, Lee. I don't use the RSS Authority Sniper software because I always just found the co-citation stuff that I wanted to myself just manually. I found it to be a little bit better that way.

Now I know, Lisa Allen has updated that software a couple times, several times probably since the last time I used it so it might be a lot better. The Rankfeeder part of it is where the magic happens. RSS Authority Sniper just helps you to locate related content feeds. That's it. But you can do that manually too. I'm not discouraging you from using her software at all. I'm just saying, that was … all that did was help you to find related content feeds. But I found I can find higher quality content feeds if I just did it manually. So I always did that part manually. Just going to Google. But then the Rankfeeder, that's where the magic happens. That's the tool that creates the co-citation. And Rankfeeder is incredibly powerful. It's just an SEO thing. But it works really, really well.

I think we're gonna have Lisa Allen on on a webinar again here shortly, guys. She comes on with us about once a year and we're due, I think we're past due with her and Adam was just mentioning that earlier this week. So I think we're gonna have Lisa Allen on either next month or in November.

Marco: She's also going to join us on Humpday Hangouts in October.

Bradley: Oh there you go.

Marco: Looking forward to that.

How To Obtain Multiple Physical Locations For Clients Servicing Nationwide?

Bradley: All right guys. About two more minutes and I'm done. Olena says, “Hey, I got a question about a GMB. We got a client whose business is physically located in Phoenix. However, the business is servicing the client nationwide. How do you obtain multiple physical locations without physically having them across the whole country so you could be listed in Google Maps in those multiple locations so you could run this type of ad, the Google local services ads, much appreciated.”

Okay, I don't know anything about the Google local services ads yet 'cause I haven't researched that. I probably should 'cause I do advert stuff too. However, I can tell you, Olena, if you want GMB listings, so that you can be ranked in maps, MGYB.co, baby. MGYB.co. Look at the GMB verification service. Just yesterday or maybe it was two days ago now, I purchased eight of them for the Atlanta, Georgia area. I found eight suburbs for a particular lead gen business or for a particular business type industry, using my Local Lease Pro method. I found eight of them, or actually 10 areas that are suburbs of Atlanta that look like slam dunks or what I call slam dunks. Easy pickings for getting in to the three pack with little to no work. And so out of those 10, eight of them are what I call slam dunks and so I purchased eight of the GMB verification services from MGYB just two days ago. Like all at once, boom.

But that's because, now, potentially, even if I'm only 75% successful, I'll have six locations in the Atlanta service area that would be highly valuable to the particular type of contractor that I'm targeting. And I can lease those properties out for a flat fee of, I don't know, at $250 a month, that would be $1,500 a month. And we can do a package deal and say, “Hey, I rent them to you for $1,000 if you rent all six of them from me right now, $1,000 a month.” So anyways, that was a minor [inaudible 01:15:19], sorry, I went off on a tangent.

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But if you want, I highly recommend you just go buy verified GMB profiles from MGYB and you'll get them back in a week or two. I'd say within two weeks, you're gonna get back verified GMB profiles that are ready for you to go in and optimize and start ranking in maps packs across the country.

Marco: My only concern is with this ads, the local service ads, how much scrutiny is that gonna put the GMB or how much is it gonna be under? [inaudible 01:15:54], what kind of verification does it require? Now, you will have a verified GMB but how much deeper are they going to delve into that?

Bradley: That's true.

Marco: That's my only concern.

Bradley: And what I would suggest, and that's something you might have to figure out, Olena, would be perhaps each GMB verified profile, I recommend always having a separate Google account. If you buy them from us, it's gonna be a unique Google account for each anyways. But what I would suggest, perhaps is that you would create the main brand, the main profile, the main Google account for the company that I would add that Google account as a manager for the other locations. Because as a Google my business manager, you can access all of the GMB listings that you manage in the adverts account and that might bypass any additional scrutiny. I don't know that, though because I don't have any experience with that. So you'd have to research that first.

It's a great question, though.

Marco: What I would suggest is just start with two or three. Don't go head over heels and order 100. Order two or three, put them through, get them in there, get them verified so you can run these local service ads. If that works, then you now have a process that you know is a winner.

Bradley: Yeah. All right, guys, I'm sorry I can't get to the rest of the questions but we are well, well beyond the hour mark and I've gotta go. So I'm gonna wrap it up. I appreciate you guys sticking around, especially you Marco, you always do, you're such a trooper, thank you man.

Marco: Hey man, any time.

Bradley: And guys, no Mastermind tomorrow but be ready 'cause Monday, we launch side hustle toolbox and I got the webinar for that. So come check it out. Local Lease Pro is in that and for the price that you're gonna pay it's absolutely ridiculous. I can't believe we're contributing this course that I've been spending a week on, the entire day, and it's gonna be in … you can buy it for $47. It's ridiculous but anyways. Take advantage while you can. We'll see you guys next weeks. Thanks. Thanks Marco.

Marco: Bye everyone.

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