Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 218

By April

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Click on the video above to watch Episode 218 of the Semantic Mastery Hump Day Hangouts.

Full timestamps with topics and times can be found at the link above.

The latest upcoming free SEO Q&A Hump Day Hangout can be found at https://semanticmastery.com/humpday.




Adam: Welcome to Hump Day Hangouts episode number 218. Today is the 9th of January, 2019 and we are Semantic Mastery. I've always wanted to do that like a band coming out. We should do that with guitars sometimes, but anyways that's for another date. Let's say ‘hi' to everyone real quick. We've got some good stuff for you guys coming up. We've got a few quick announcements and that's more good stuff. Real quick, I'm going to start on the right this time and Bradley how are you doing?

I wanted to ask you first. You always have to wait to the end so I thought it'd be nice if you went first.

Bradley: I thought you saved the best for last man.

Adam: Yeah, yeah.

Bradley: Hey guys. I'm just happy to be here. We've got a lot of good questions already. Been hard at work this week on all kinds of stuff. We've got a Mastermind webinar tomorrow I'm looking forward to doing so just happy to be here man. Life is good.

Adam: Nice, nice. Marco, how about yourself? Staying warm?

Marco: What's up man, it's summer in … Well, not summer but it's the dry season so, yeah, of course we're staying warm man. Warm and sunny every day. Well it's actually warm and sunny, as I've said, or rainy and sunny. Excuse me, rainy and warm, but always warm.

Adam: Nice, nice. Hernan how's it going for you? Is it starting to cool down? What goes on down there? I don't [crosstalk 00:01:26].

Hernan: Yeah, but I really don't know what's going on in here man. It's like, yeah, it's cooling down in the evening but then it goes up like 40 fucking Celsius during the day. I don't know, it's crazy. I'm just pumped to be here, because the other day you said that I wasn't excited enough so I'm just really pumped to be here and I'm really excited for being here guys. I'm excited to hang out with you.

Adam: Nice. Nice. Yeah, just a warning to anybody that deals with Hernan. If you tell him he's not excited enough you're going to get a lot of gifts in return. Just a warning.

Hernan: Like a barrage. Barrage. Gift barrage.

Adam: Chris, how you doing man?

Chris:Been busy here. Lots of snow in Austria, partially in the mountains four meters high. Perfect season for snowboarding.

Adam: Nice, yeah, that's a lot of snow. Damn. Well good deal. Well, before we get into it we've got a few things we wanted to cover. First of all, if you're new to Semantic Mastery thank you for watching. Whether or not you're joining us live on the event page or if you're checking out the replay on YouTube or somewhere else first of all thanks for watching. Keep coming back, as your questions.

You can always ask them ahead of time and then check out the replays. We know the time doesn't work for everybody whether it's because you're meeting with clients, you've got a job, you're in a different time zone. Just do what you can, ask your questions, learn from others. If you do join or you do show up live that's great, we really do appreciate it and really do appreciate you taking the time to be a part of the community.

If you're looking for the place to start with Semantic Mastery, it's a question we hear frequently. The battle plan is the single place to start with us. Go to battleplan.semanticmastery.com and this is going to help you solve the problems about getting repeatable processes for getting results for SEO, with the digital marketing, all sorts of good stuff and there's some extra goodies in there that I'll leave quiet for now.

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Then passed that, if you're really looking to take things up a few notches, you want to extend your peer group, you want to network and you want to be a part of a Mastermind then you should join the Mastermind. I'd be happy to have you and you can find out more about that at Mastermind.syemanticmastery.com. Also, like I said, you can watch this live. We love having you live, but if you're checking us out on replay … Checking out the replay on YouTube just hit subscribe and stay up to date with obviously the Hump Day Hangouts as well as other Q&A's we do and then additional videos as well.

Real quick, I know …

Marco: Before you go on.

Adam: Yeah, what's up Marco?

Marco: I'd like to comment on our Mastermind, right?

Adam: Yeah.

Marco: I'm biased and it's going to sound like a pitch but it really isn't. Last night our many Mastermind picked up again because we had been off because of the holidays. In between those two weeks one of our many Mastermind members started getting calls to her GMB assets and she was just really stoked. I mean she said, “One thing is to hear you guys say that you can do this and then another is to actually go do it, get the assets. Do the things the way that we say and then get phone calls.”

It was really awesome. It was a pickup for the new year to hear this. We have another guy in our many Mastermind that already getting quite a few phone calls in a really good nit. Then we had another one who decided to take us up on our … Don't kill yourself.

Adam: This is good. The scenery is falling around me. I'm just going to leave it here.

Bradley: Did anybody else see that because I missed it. I'm going to have to watch the replay.

Marco: He decided to take us up on our offer. Our special for GMB's, so he bought two five packs and he's just waiting for those to get delivered. Once they get delivered I'll be helping him pimp those out. I mean, that's a benefit of being in Semantic Mastery is that you will have access to these many Masterminds. To be with one of us five each in our own specialty because we all work differently. That'll be set up and you'll have the chance to join and you can pick according to what it is that you want to do, who you work with.

You might end up working with Adam, or Hernan, or Chris, or with me. Then you can switch after three … What is it? After three, four months we switch, or we decided to just keep the group together and keep going and we just added somebody else who asked to be in it from our Mastermind. What I'm doing is I'm recording all of our calls and then anyone who wants to join can just go and catch up because everything is there. All of the prior discussions so that they can get up to speed where we are because they should have assets and they should be getting phone calls by now.

It's only been like two and a half months and people are getting results and that's damn fast if you are familiar with how the internet works. Two and a half months is nothing to start getting results and start making money.

Adam: that's awesome, and for anyone who doesn't know. If you're not familiar with the idea of these, what we call, the mini Masterminds. We do this, like Marco said, ever three to four months. We try to do it quarterly, of course, holidays wreak havoc, but we take all the Mastermind members, ask them, “Hey what are you interested? What are you up to? What kind of stuff are you working on right now?” Then we take that information and we go ahead and take the time to put them into small groups and then match them up, basically.

Of three to five people because that's different. I mean, there's obviously the Mastermind webinars, there's training, there's one to many types of stuff. But then this is the time to really reinforce that stuff, ask questions of the other kind of peer feedback and so we've gotten a lot of good feedback about that. Members really liking that.

Bradley: May I interject for a moment? Yeah, and something that I did when we had the one dollar trial offer for Mastermind for the end of the year and we had a bunch of people join. One of the things we promised as part of that offer was a one-on-one call with one of us. It was just like we got a notification in our Slack channel that said somebody else joined. First come, first served. It was up to us, one of us, the Semantic Mastery partners to reach out and schedule the call.

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I've done that for at least five of them and what I found was that we said 15 minutes, but I've given everybody 30 minutes. 15 minutes just isn't enough time to really talk with anybody. I ended up doing that five times with new one dollar trial members and some of those people didn't even stick, and that's fine. For example, I talked to somebody from Brazil who said that the conversion rate between US dollars and Brazilian money was like four to one.

It was like 1,200 dollars a month to be part of Mastermind. He was real up front. “I feel bad taking you up on the one-on-one call.” I was like, “Don't worry about it. That was part of the offer.” I'm here, let's talk. But what I found was that I really enjoy those calls and we sit behind a computer screen all the time guys working and it's almost like a business. Even though we socialize online, like via Facebook and all that stuff, we don't have direct communication often. Where we're talking via speech or voice with other people that often.

At least I haven't for a long time. I don't do it as often as I should. My point is I've found that in doing those Mastermind calls that I really enjoyed it and so I posted on Friday, this past Friday in the Mastermind community, the Facebook group, just a video saying, “Hey, I really like this stuff and I'd like to get to know more of the Mastermind members on a more one-on-one basis,” so I posted my Calandly link and told people to go sign up.

It's funny because I had it set up, my Calandly link set up for 30 days, like for the next 30 days, and Tuesday's, Wednesday's, and Thursday's is the only days that I've scheduled time out or blocked time out to be able to do these calls. It filled up in a matter of two days. The whole 30 days got scheduled out in like two days time, it's crazy. Now Tuesday through Thursday for the next five to six weeks, because now it's been a week, well almost a week.

But for the next five weeks I'm going to be doing Mastermind calls. It's really cool because it gives me an opportunity to talk with our members one-on-one, find our specifically about their business. Maybe provide some guidance, or at least a third party perspective on what's going on with their business as well as help maybe point them into the direction of where they can find specific training to help them solve some of their issues.

At the same time it educates me as to some of the potential problems that our audience, our members are going through that I may not experience in my own business or that any of my partners may not be experiencing in their business. It helps me to anticipate potential problems that could arise and find workarounds for it and that kind of stuff. The reason I started saying this to guys or started telling you this was just because it's, again, one of those perks of being in the Mastermind.

This was something unintended. I didn't even talk about it with my partners, I just posted it and it's been very popular and that's something that you guys could benefit from as well if you join the Mastermind.

Adam: Definitely, definitely. Speaking of benefits, Marco you've got a webinar coming up next week right?

Marco: I do have a webinar man. I'm calling it the Entity Webinar. I mean, it's what we've been talking about. It's stuff that people just refuse to tell you. I'm calling it the end game because that's what it's all about. I mean, you start out, you're open. To me, I'm an avid reader and Son Su is one of the books that I read over and over and over, constant. The Art of War. To me, it's war. A chess game is war also. You have the opening, the middle, and then you have the end game.

That's when you go in for the kill. The only way that you can go in for the kill when you're working online is when you do what I'm going to explain to you on Monday. There's a caveat on that. The only way that you can get into that webinar is by donating to my charity and I'll post the link to the donation page. It's going up, there it is. I'm not asking for a million dollars, 5 bucks, 10 bucks. Whatever is in your heart. You donate 1,000 and I'm going to give you 2 hours of my time.

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You donate 5,000 or more and I'm going to set up your whole … I was going to drop an F bomb. I'm going to set up your whole funnel. I'm going to take over your local niche and that's how it goes.

Adam: Nice, that's awesome. Yeah, like Marco said, you've just got to click the link, go donate, and then hit up [email protected] By hit up, I mean send an email with proof that you donated and we'll get you access to that webinar.

Bradley: Sweet. Anything else?

Marco: Nah, let's do this.

Adam: Yeah, I think that's it. Let's do it.

How Do You Find Opportunities For Projects & Clients With The MGYB Keyword Research You've Performed?

Bradley: Alright, first up is Liz. Liz says, “What's the best way to put deep keyword research to use after I get it back from MGYB? Obviously it's a ton of good keywords but I'm wondering if I'm missing out on opportunities for projects or clients. How would you use it?” That's a great question, Liz. Well, for content marketing purposes mainly that's how I use it. I'm not crazy about … I don't do a whole crap-ton of link building anymore other than using press releases and then obviously content marketing and syndication networks is all part of that.

But content marketing is where I use the keywords the most and that could be in creating blog posts, it could be used in publishing press releases. It could be used for GMB posts which is really powerful if you're doing local stuff. That's typically how I do it. Now, I know the keyword research reports are even set up with potential silos and all that kind of stuff so it really should make it easy. What I would recommend that you do is just take the keyword report and start producing more content period. Using the keywords set up in the structure that they were given to you in because that's the most Semantic relevance per silo in all of that, and that should help you.

You could also use those as words, the keywords for anchor text and things like that if you're doing a link, a bunch of link building. But that's not something that I even bother with all that much anymore. It's not really needed. Marco, what do you say?

Marco: No, I totally agree. This is the way that it works and I was hoping to have that sample back by now, but it's taking a little bit longer than expected. It'll be ready tomorrow morning, and in fact, it's going to be ready for our Mastermind webinar. Where we're going to go over exactly how to use the keyword research that you get back from us. But the whole thing about this is we go into like seven different pieces of software to pull all of this information together. Then we take it all and we create, as you mentioned, the silos.

Then there's a tab, a legend tab, where we actually tell you. You explain, this is how this works. This is what you're getting and it's an initial set up. We recommend for silos, we recommend keywords under that silo. Of course you should be using a question and answer format. Question and answer schema. It really works, it helps you get into those rich snippets. What we'll do is maybe cut out tomorrows training and make that available for people who buy or who have bought our keyword research because I'm going to go into a whole lot more detail tomorrow.

But it's really deep. It's things that you might not ever think of, that you might not ever get to. Guys, when you get the deep keyword research, it takes our VA's about 16 working hours to put it all together because not only does the research have to be done, duplicates have to be eliminated. Then the keywords, they have to be gathered and we separate them into whether they're commercial/non commercial, or whether they support the silo in any way.

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We want to create Semantic relevance, especially in some of the keywords we tend to just throw away. But if Google says there's Semantic relevance, it's for a reason. I don't want to go into cold currents, I don't want to spin people's heads, but there should be some mention because Google considers it relevant to the topic. I mean, again, we'll go into it a whole lot deeper tomorrow but the best way to put it to use is look at the legend tab and see what the instructions are.

Is There A Big Difference On The Results And Penalties For Putting A JSON-LD Schema In The Header Or Body Section Of A Page?

Bradley: There you go. Alright, Ken's up. Ken says, “Is there a big difference in results/penalties if I put JSON on the schema and the header or the body tag?” No. Ken, as far as aware there's no penalty issue. If you're not spamming, there shouldn't be any penalty issue and results it shouldn't matter. JSON LD can be put anywhere on the page. It could even be put in the post body. It doesn't have to be within the header tag or within the body tag like the HTML of the page.

What I'm saying is you can actually put JSON LD code in the middle of a post. It's not going to display to a view but the codes there. If you view page source you can see it. In fact I use a combination for organization markup when you have multiple locations. I use a combination of JSON LD and then just regular HTML to create the locations page where it lists organization structure data or schema markup and then it lists each of the individual locations.

I put that right in the post body of the page so that the JSON LD is actually in the content body of that page. I actually add the code in the wizzy wig editor in wordpress if that makes sense, instead of the HTML header or in the theme files or anything like that. I actually add it into the page because it's JSON LD organization markup at the top and then it breaks down into individual locations with individual local business markup for each location. But then the locations actually display on the page with the NAP and the Google map embed and the link over to the site to the individual location either site or landing page if that makes sense.

It's a combination of using just regular JSON LD markup in the post body with regular HTML, if that makes sense. Another type of structure data markup would be micro data which is not the recommended method anymore which is like micro data, or excuse me, schema in HTML format but that isn't the recommended method. But JSON LD can be added, like I said, directly to the post body of the page. You shouldn't have any issues.

Now, as far as difference in results, I don't think that makes any difference at all but Marco might know better than me. Marco do you have any input on that?

Marco: No, because I mean if we're just looking at it strictly from what schema.org says and JSON LD, they do give recommendations but it's wrapped in script. It'll have a script opening and a script closed. The bot will know what to do with that no matter what because it says the type application LD plus JSON, I think it's tagged. The bot knows how to act on that specific section. Now we can look at that from maybe an HTML5 perspective because if it's data about the page it should be in the head section.

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You can look at archive … Not archive, but W3C, yeah, schools and read about head elements and what your head elements should include and if we're talking about data about that specific page then it should go in the head section before the closing head tag. It's two different things. JSON LD shouldn't matter. It looks like a very short question, very simple, but it can be complicated depending on how you're looking at it.

Bradley: [crosstalk 00:20:41]. I was going to say, let me break in for just a moment because what I was saying about organization markup, that's really not information about the page. It's information about the organization, the corporation and all of its locations. It's not really info about the page, it's information about the organization. I can understand what you're saying Marco. If it's like JSON LD markup for like review schema or article markup, or something like that then I would imagine that, that would be suggested to be … I mean, it might all be suggested to be in the header.

I just know that I've done it and it validates in the structure data testing tool.

Marco: Yeah, I mean if Google says it's fine then it's reading it fine, then it's nothing to worry about.

Is There A Value Of Putting RYS Stack On An Authority Site That Is Using Curated Content?

Bradley: There you go. That's a good question Ken. Ben says, “Hey, Bradley and guys. I find building an authority site for niche using curating content. Is there any value in putting an RYS stack on it?” Yes, because you can push link equity or juice power directly from Google as well as relevancy into it. Remember guys, RYS just is about pushing authority from Google in a way to help validate an entity in all that. It doesn't matter what type of content you're using, you could benefit from it. Okay, “Does an RYS stack help the long tail rankings that I'm shooting for with an authority site that builds up a lot of content or is that something that is mainly of benefit for local SEO?”

No. Once again guys, we talk about local mainly because that's primarily what our audience is and that's pretty much all I do anymore is local work. Local SEO and local marketing period. But, yeah, RYS stacks will help just about anything. Here, this is funny. Somebody asked last week specifically. Now, Ben, I know what you're talking about with building up an authority site. Yes, in fact, if I was going to be building up an authority site that would be one of the first things I would do is set up an RYS drive stack for it specifically because, again, that's a great way to siphon authority.

But what I was about to say was somebody was mentioning last week specifically about, well I'm logged into that one. Let me see if I can go into an incognito window instead. Somebody was asking specifically last week or maybe it was two weeks ago now, about using drive stacks for affiliate marketing and launch jacking, I think it was, specifically. I mentioned that, yeah, they absolutely work and what was funny was somebody was asking me … I know what it was. There was a comment from our youtube channel that somebody commented on our BROWSIO 3.0 webinar where I was explaining how I use BROWSIO for our business or whatever.

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It was a webinar that we did, and it was to pitch selling as an affiliate BROWSEO, but I use it. We don't pitch anything we don't use guys. But anyways, somebody made a comment like, “It was a waste of 67 dollars,” or something. I just went to go see like, “Where'd this guy come from anyways?” I did a quick Google search and this is funny, but this is just to show you the power of drive stacks. If I say BROWSIO 3.0 guys, BROWSEO the main site comes up. That's number one, but then pretty much the rest of the page is owned by Semantic mastery products or, excuse me, drive stack files.

For example, this is our Google site that we use when we launched, or when BROWSEO 3.0 was launched. This is one of our drive stacks guys. This is what the G-Site on one of our drive stacks looks like, in case you guys have never seen one.

Marco: Man that's but ugly.

Bradley: This is an old one [crosstalk 00:24:18]. Yeah, but what I'm saying is look at how well these are built and that's what I'm saying. This is on the old site because this was produced in WIN way back in September 2016, guys. Think about that, and here's the slide share which is one of the files that was created. All of this Semantic Mastery. There's our link right there and it's Semantic Mastery. Guys, all of these things here that we're looking at had come right … Well, that must not be it, but those had come directly from the drive stack and there's our video.

My point is these are very, very powerful and they stick. Ben, yeah, if you're building an authority site I would absolutely recommend that you set up a drive stack because they're super powerful. I mean, I know I showed you guys 1,000 times the Virginia SEO one but, I mean, it's hard to beat. Well it's the same thing. It's still ranked today number one, big [inaudible 00:25:09] marketing because my IP is showing that number too.

There's my wordpress.com, all that stuff is just Google Drive stuff, G-Site stuff. Excuse me, RYS drive stack stuff. Again, same thing Ben. I would highly recommend if you're trying to push authority into a site, it's hard to beat using a drive stack period. It's not just for local SEO, okay.

Marco: If I may add.

Bradley: Please.

Marco: Ben, when you order that drive stack order the deep keyword research and have that added to your drive stack because that's what you want. You want everything that's related to whatever authority site you're creating. You want everything thrown in that drive stack and that's what's really going to juice it up. Then, the next question that's coming up will tell you what you need to do in case you get into one of those medium competition keywords that's sticky and doesn't want to move, how you can push it up.

Is There A Daily Upper Limit When It Comes To Posting Curated Content?

Bradley: There you go. The second question he asked is, “If I'm building up a big site with VA's creating curated posts is there any daily upper limit that you're aware of that would cause Google to back off? For example, if I'm creating and posting five articles a day could there be any problems with that? My sense is that if they are quality articles that generate good stats on analytics, long-time on page, scroll. Scroll depth, low balance rate, it wouldn't matter how many posts you publish daily. What do you think?”

You're correct, Ben. As long as it's good quality content, which you can absolutely do with curated content. In fact, curated content is often better content than originally written articles from people that aren't subject matter experts. That's just pure spam in my opinion. My point is, yes, there is no problem with posting more, like frequency of publishing is not a negative ranking factor unless you're posting like duplicate content or just straight spam.

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But if you're posting good content, and a curated post is original content. It uses elements of other people's content, but it's original content because of the commentary that's injected at the opening, the conclusion, and in between each piece of curated content. Again, as far as … I have never seen … Think about the blogs that, especially technology blogs. They tend to post dozens of times a day and those sites end up becoming high authority sites, typically, as long as the contents decent. I don't see any issue with that at all. Post away.

Marco: I agree and Ben I recommend sign up for the webinar. Donate. It's for a good cause and what you're talking about is the art of ART, A-R-T. Activity Relevance Trust in authority, which I will be going into on Monday's webinar.

Bradley: Very cool. Alright, Greg's up. He's got multiple questions here about drive stacks. It might be a little bit too specific. I don't know if Marco wants to cover these here or not. Marco, what do you say before I start reading them?

Marco: Let's read through them and then we'll see what we can answer and what we can't.

Do You Need To Change The Links Of The New GSite Page To Link Back To The New Drive Stack Folder Files?

Bradley: Greg says, “Hey folks, I did the following with my done for you stack to increase its power. I created a new folder on the main drive stack. Copied all the files and folders from the original drive stack and put them in the new folders. Created a new G-Site page for the new folder. Questions: do you link the new G-Site page? Do the links on the new G-Site page need to be changed to link back to the new drive stack folder files or can they continue to link to the original main drive stack files and folders?”

Yeah, see that's what I'm saying. It seems like that's getting a bit too specific into techniques that I'm not sure we want to share on Hump Day Hangouts, do you?

Marco: No, but I would just tell him to think silo.

Bradley: Okay.

Marco: Think silo. Go look up what you should do with silos and your answer's right there.

Bradley: Yeah. Greg if you understand silo's architecture. If you don't, we've got a couple really good training tutorials on silo architecture right in our YouTube channel. In fact, you can even find it, I think, in our playlist if you go to youtube.com/symenticmastery and you click on the playlist tab you'll probably find a silo architecture playlist that's old, but it's the same. Silo architecture hasn't changed since its invention or discovery, whatever you want to call it.

It's pretty much the same, nothing's changed. It's just about how to create thematic relevance and keep it very, very tight. That's why they call it a silo because you silo keywords. You add keywords that you go with depth. You add depth to a top level keyword by adding longer tail keywords that are supporting keywords. You can do the same thing with a drive stack. You set up a folder and then the folder could be named after a keyword, a top of silo type keyword, and then you would just put supporting files with the supporting long tail keywords in there.

Think about that and then think about the linking strategy from siloing a website too. You could do something very similar and then we talk about, and this is not revealing too much I know, but we talk about theme mirroring. If you have a website that's siloed you can mirror that into a drive stack into [inaudible 00:30:28] and a G-Site, and so forth. You can do the same thing with a YouTube channel, by the way guys.

You can theme mirror a YouTube channel to your siloed website. That's YouTube silo academy. All of those should mirror, in my opinion.

Marco: Then hit that, once you got that page ready for that sticky keyword, hit it with one of our press releases.

Bradley: Yeah.

Marco: What it go, and Greg it's interesting because this … He got this information from the two prior webinars that I did, I'm pretty sure. If you guys want this information that Greg is talking about, it's in the two previous webinars that I did for the charity but the only way to get to those is you have to have donated or you need to attend Monday's webinar and watch the new webinar and then get access to the other two webinars.

Bradley: There you go. “Do you recommend I make any other changes to the new folders, files, and G-Site combination to turn on the ranking power?” Well, I don't know, because I don't know what the existing configuration is other than what you listed right here. Any other things you would recommend Marco?

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Marco: Think silos, think silos. Think Semantic relevance. Think, if you have to, order a deep keyword research gig from us so that we can give you everything and we can set up the silo so that you can see the keyword structure and you'll know how you need to start linking top down or bottom up, or both because you can do both in a drive sync of the spiderweb silo goes all over the place. But in this type of situation yo do want to contain as much Semantic relevance as you can per folder and page.

Should You Put All The @id Info On A Subdomain If You Have A Wordpress Site Instead Of GMB Mini Site?

Bradley: Very good. Okay, Kenny's up. Kenny says, “Hello, hello. I had a question about the ad ID. If we have WordPress site opposed to just the GMB mini site would we put all the ad ID info on a subdomain? One thing I noticed is the Google documentation for business schema is this sentence: if the business has multiple locations make sure the ad ID is unique location. Is it a good idea to structure it like city1.domain2 or city2.domain.com, excuse me, if there is more than one location? Possibly city.domain if it's just one location?”

Yeah, I can answer this because it's a simple question but, yes, that's absolutely correct. If you're going to be building ad ID pages for businesses with multiple locations then, yes, each location should have its own because an ad ID is supposed to be like a URI. Universal Resource Indicator, like a reference point for Google, and it's part of local business structure data or local business schema. That's where the ad ID field came originally.

At least that's where if you look at local business schema there's the ad ID field, and so that's supposed to point to a reference point that validates all of that locations entity information which NAP. That's why Google Maps is a good thing to put on there. All that stuff you could also list and I'd recommend adding the structure data and the adjacent LD for the ad ID page. All of that with same [inaudible 00:33:44] all that stuff.

Yes, if you're going to be doing that for a company that has a website then I would recommend that you use a subdomain. Map it over to a subdomain and you can install just an HTML file, guys, it's fine on your server. Or you could actually set up full WordPress or whatever. I'd recommend just going with HTML, it's easy to edit, simple, it's fast. It loads fast. Yeah, that's how you would do it. If you're not doing this for a business that has a website, or if you're just using GMB stuff then you don't even need a domain and that's what we're doing.

But we just covered all this stuff, Kenny, recently in local lease pro. I just added the ad ID page training to local lease pro about a week ago. Maybe it was two weeks ago now, and then we cover this stuff extensively in the Mastermind. This is something that if you want to get more and more information about how to squeeze the most power out of an ad ID page I would highly recommend that you come join the Mastermind.

But, like I said, local lease pro has a lot of training on how I'm setting up ad ID pages specifically for the GMB asset building, okay. A lot of really cool stuff you can do with those, guys.

Is It Okay To Upload The Same Video For Multiple Live Events?

Okay, next, let's see. “Hey, guys is it okay to upload the same video for multiple live events. These would all be targeting variations of same keywords so content wise the videos should work for them. The question is, would the video ranking suffer if I do so?”

No, okay, because remember, listen if you're streaming a video as a live event even if it's an exact duplicate video, every time you stream it, it's unique. You can take the same video and stream it to the same channel over, and over, and over again and because it's a live stream it's going to be considered unique every time. Now, will your ranking suffer? No, they won't. However, if a manual reviewer or somebody decides to report your channel for spam, which people do. Especially if you're marketing as an affiliate marketer, other affiliates will report your shit guys.

It happens. If you're spamming for local business leads, other businesses in that same space or vertical can sometimes report. A lot of them won't because they just don't know how, but sometimes it will. I've had it happen with tree service sites guys. My point is if somebody sees that all of the videos on your channel are the same, they could report it. If a manual reviewer saw it, they would terminate for spam. If one of your competitors saw it, they could report it.

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My point is, I don't recommend doing that. You can do that, but I would recommend creating instead using different channels for that and there are tools out there guys. There are tools that will, you know, Peter Drew has the tools like live rank sniper. Which is great because it will schedule live events but that's supposed to be just for poking. Like just to identify keywords that will rank with little to no work. Then his tool for actually live streaming to those keywords that have been identified is like hangout millionaire.

That's great because you can have Hangout Millionaire access multiple channels. You identify your keywords first, you create the keyword list that you know is likely going to rank with little to no work and then you add that keyword list to hangout millionaire campaign that will access multiple YouTube accounts so that it's not posting the same video or live streaming the same video over, and over, and over again to the same channel.

I prefer that method. Another one, Abs Ravgey has the video carpet bomb. Excuse me, video marketing blitz, that's not a live stream. Those are just uploads, but the same thing occurs. We could take the same video file and upload it to 100 different channels and we could target 100 different keywords with the same video and if anybody catches that video on one channel and thinks it's spam and they report it, I'm only going to lose that one channel. I wouldn't lose all of the videos on that channel.

What I'm trying to get at here guys is just be careful. If you're going to be treating a YouTube channel as a money generator, or a revenue generator, like a money site then I recommend that you don't spam that channel. If you're going to be spamming then use spam channels. Use multiple channels so that you're spreading your content out across multiple channels so that in case it does get terminated for spam you don't lose your entire business and all the work that you put into it.

Does that make sense? It's the same type of stuff that we tell you guys about mitigating risk or reducing risk when it comes to building legion assets or all that stuff. We always try to take as many precautions as possible to not put all of our eggs in one basket. We try to spread our eggs across many baskets so that if Google decides to take away any one of our baskets we still have a lot of other eggs. If that makes sense, okay. Anybody want to comment on that?

Marco: No, that's perfect.

What Is The Ideal Number Of Videos You Should Include Into A YouTube Playlist For It To Rank?

Bradley: The next question was, “I'm going through YouTube silo academy, it's fantastic info.” Well, thank you for that. That's an old course too but it's, again, silo architecture guys. Nothing's changed. The fundamentals are still the same. I have a question about the size of playlist. “If I create a playlist with say, 20 plus videos, is it going to be harder to rank? What's the ideal size?”

No. In fact, the more relevance you can add to a playlist, again guys it's just a silo. It's the same thing as what I was just talking … What I was just mentioning to Greg about. Adding depth to a silo, that's going to increase the thematic relevance of that silo. In fact, the more relevant videos that you can add to the silo and then you accomplish the silo linking with links within the playlist. If they're your videos you can add a link within the description as well as in the comments description which, by the way guys pin the link in the comments description so that it's the first comment.

Excuse me, pin the link that's in the comment section so that it's the first comment underneath the video. That's a do follow link, within YouTube I mean. Okay, you can also put links within the video description but the comment links tend to be more powerful. But my point is if they're your videos you can edit in links within the video description and the comment and then pin the comment. If they're somebody elses video that you're adding to the playlist, which by the way guys you can use other people's videos in your playlist silos, in YouTube silos.

Okay, probably didn't know that. I don't even know if I covered that in the training. But you can use other people's videos. The point is, is to try to get a comment link in that video that links back into your silo. Either to the playlist itself or to another video in the silo and have that link stick within the comments of somebody elses video, if that makes sense.

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I think I did cover that at some point, but my point is you can use … The more and more videos you add the better, and depending on what type of silo you're using. A mono silo, a simple silo. There's several different types of silos and linking strategies but what happens, what I found especially with a mono silo is over time if you continue to flesh that out and add content then all of the videos within, I don't mean all of them are going to rank.

I'm not going to tell you guys that, but all of the videos within the playlist start to get better ranking. They start to improve in rankings because it's pulling the relevance through that entire playlist. Typically with a YouTube silo there's one keyword, the broadest of keywords. The best keyword, the one's that are going to produce the most traffic is going to be the top of the silo and we're trying to push that.

But what I found is with the mono silo is over time that a lot of those supporting videos, the supporting keywords. In this case, supporting videos, will end up ranking too. Even though when initially when I developed this method, the silo was specifically just to rank that top level keyword. I was only creating a playlist silo to push that top level video, the top keyword. But what I found was through testing and over time was that using, especially that mono silo strategy, all those supporting keywords, essentially supporting videos end up strengthening through that silo. They end up starting the rank even though I didn't even care.

It was an unintended consequence. It was a benefit, a positive unintended consequence, so again no that's not a problem at all guys. Remember you want to add more relevance to a silo, not reduce it.

Is It Normal To Have Nearly Identical Content For The Services, Products, and About Sections Of Multilocation GMB Pages?

Alright, Jordan's up. “My plant nursery client with 20 locations across Texas GMB's. I know the daily posts need to be unique for each but as I optimize them initially,” okay, so optimize the initial GMB profile, “The services, products, and about sections can be nearly identical. Correct, minus city name, work [inaudible 00:42:47] et cetera.”

Correct, Jordan. I don't screw around with that. I've got a template that my VA's use for GMB business descriptions and services and then they just use that. They just swap out the tokens for specific location data and stuff like that. But, yeah, I talk about making the posts unique but the business description, if it's the same business, in my opinion it should be the same damn business description just with different location information.

At least that's how I do it because, to me, it's just a waste of effort to try to create different business descriptions when it's the same damn business. It doesn't make sense. Logically, why would the same business have a different business description just because it's in a different location? I haven't seen any problem with that at all. Marco, any issues with that on your end?

Marco: No, 100% agree. 100%. It has to be the same business description. Look at McDonalds. One mcDonalds is the same as another. All that changes is the location. That's the way we have to think when we're doing one brand, multiple locations. It's a franchise model. You look at franchises, how they do it. Have it your way, the golden arches. However the fuck … Sorry, however it is that they brand. However it is that they do it, however it is that they describe themselves, you just follow the leader man.

Bradley: You conflated Burger King and McDonalds. You said McDonalds, and then you said, “Have it your way.” Isn't that Burger Kings?

Marco: That's Burger, but I also said the golden arches.

Bradley: Oh. I don't even eat fast food but I guess it's an American icon.

Marco: I have little kids so fast food.

Bradley: I don't know why kids love McDonald's so much but they do. I know my daughter used to. She won't eat, she's 13 now and she won't even eat it. She won't even put it in her mouth which is great because I don't eat that shit either. But she liked it when she was a kid. Alright, so next is [inaudible 00:44:43]. I always forget your name and I'm so sorry. Eventually you need to sign in and post questions under your personal profile.

Is There A Need To Purchase Another Network For Blogging Syndication If You Buy A T-1 Syndication Network For YouTube?

Anyways, “If we buy a tier one syndication network for YouTube do we have to purchase another network for blogging syndication?”

No, you can use the same network. You can use the same network. I mean, if it's for the same brand why have two separate networks? If you have a branded tier one syndication network for a YouTube channel and then you're going to also blog it's going to probably be the same brand. Same brand name, so you can just connect the RSS applets to the same network. It's fine. You just go in IFTTT and create the RSS 2 applets and that's it. No problem at all.

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Okay, what I've said in the past is if you were going to be publishing … Like I know a lot of people, they take shortcuts and they would take a video that they created that they were trying to rank, so the video title would be the keyword that they were trying to rank for and all that. Be optimized for that keyword, and then they would go republish that video to their blog as just a blog post with the same title. The blog post would have the same title as the video and it would just be the video embed.

What happens in that case, and both of those would syndicate to the same network. The problem with that is that on the blogger, the YouTube … Or, excuse me. The blogger, the tumblr, and wordpress sites it looks like duplicate content because it's the same title and it's basically when the video posts, it's the video title and then the video embed. When the blog post would post it would be the video title, which was the blog post title was the same as the video title, and then video embed in the same video.

It would look like duplicate content and I've had network properties terminated for that. I just recommend that if … It's perfectly fine to syndicate both the YouTube channel and the blog to a network just make sure that they're unique. What I mean by that is you can even take the same video that you've syndicated from your YouTube channel to your network and still publish that video in blog post, just give it a better title and add some additional text content to the blog post.

That's it, now you've got two unique posts. It might be the same video in two posts, but that's perfectly fine. The tile's are unique and the post bodies are unique, so that's all you have to do.

Marco: What we do is get the transcription and add that.

Bradley: That's exactly right.

Marco: … And add that to the video and that works really well, because then it's different. It's not just a video embed. You're actually adding to the content and then it's no longer duplicate. You change the title a little bit and give it a really good title. Maybe a question and answer format. Which always works really well and guys, now you have it coming two different ways. You have the same embed but it's going to two different sources. One is going through your website into the YouTube channel and then one is going into your tier one, but the YouTube channel gets all the credit but it feeds back into your website which is always a good thing, iFrames are the shit.

Bradley: Here's the thing, if you're doing blogging if you're blogging as well as video, we just talked about YouTube silos a couple times and website silos. We just talked about those. Guys, this is what I'm talking about. You silo your blog, your website. Your silo your youtube channel to mirror the website silos. Then when you post a video you make sure it's in the correct silo, then you go post that video in a blog post about the same keyword with that video embedded.

But don't just embed the video, guys, embed the playlist video because now you're embedding a YouTube silo in to a siloed blog post. Does that make sense? It's super powerful guys because Google comes in crawls the blog, sees the YouTube code, but it's not just seeing an individual video. It's seeing the playlist, and it crawls the playlist and sees all of the relevance of that playlist in that one video embed in the blog post. Then it crawls the internal links from the blog post into the other blog posts that are supporting articles for that same silo.

Does that make sense? It's, again, it's just creating massive relevance guys. You can create an individual embed from a playlist that actually is the, and I just talked about this on our Hump Day Hangout recently, like within the last month somebody asked specifically how to add a YouTube video as an embed from a playlist to where it's that specific video that's embedded instead of the first video in the playlist.

There's a way to do that. It used to be really simple. There was a box that you could check when you click on the playlist embed button, but that doesn't exist anymore. Now you actually edit the playlist URL and you can go to our YouTube channel and find the video where I showed exactly how to do this. Just go to youtube.com/semanticmastery, go to the channel search feature and type in playlist embed. You'll find the video, it's within the last month and it's been chopped out to where it's just that single question and answer on how to do that.

You can look for that tutorial, so that's a great way if you're going to be doing both YouTube and blogging, silo both of them guys and use the playlist embed as part of the blog. The blog post, I mean. It's a great question, though. Okay, Daniel Hartnet. He's one of our newest Mastermind members. In fact, we're going to be going in-depth into one of his projects tomorrow during the Mastermind webinar. I'm actually really looking forward to that Danial. Welcome, I'm glad to have you, buddy.

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Dan says, “When is the next Mastermind web, you guys?” Tomorrow Dan. Tomorrow, come on, join us. Participate, engage, chat, as questions. All that shit, okay. Dan, I know you just joined recently. Which, by the way, welcome because I know you've been following us for a long, long time. We're glad to have you. If you haven't got your Mastermind call scheduled yet, I'll reach out to you or you can ping in Facebook or something and I'll get it scheduled with you Dan because I'd like to chat with you.

Okay, so welcome and by the way don't forget to, in Mastermind guys we go in just about as deep into anything as you want to get into. Even your own projects, if you want. If you don't have a problem sharing it within the Mastermind, we'll analyze stuff. That's what we're going to do with Daniel tomorrow, so feel free to engage with us, okay.

Marco: We've got the deep keyword research being prepared as we speak, Daniel, so we're working hard on this.

Bradley: Yeah, I didn't tell him we're going to do that.

Marco: Sorry about that, I get in the way.

Bradley: No, no, no. I was going to surprise him tomorrow but Daniel, yeah, we're comping you deep keyword research as part of the training for tomorrow.

Marco: He's going to make his website available so that we can go over it. I mean, he's not hiding anything so we have to compensate that.

Bradley: That's right, so you're going to get a deep keyword research report from us because we're going to incorporate that into the training tomorrow. Lots of good stuff guys. Dan, again, welcome man. Glad to have you buddy. Dominic says, “Brad I heard it was one half for every year of membership.” I'm not sure what that's in reference to. Can somebody remind me what that's in reference to?

Marco: The phone calls. He gets a half hour for every year he's been a member.

Bradley: Oh, okay. Actually, that's not a bad idea Dominic. I was talking to the two people today that I talked with and we're going to actually implement every six months schedule another call with our members. Every six months you get a call with either me, or one of us, or whatever. I think that's a great way for us to stay in touch with everybody, too, because things change over six months. Your business is going to change, you're going to have new struggles. You will have resolved old struggles, but you'll have new struggles.

Will The MGYB Keyword Research Service Work With An Existing Site Like A Content Gap Report?

That's a way that we can stay in touch and also really help identify new training opportunities for us as a company as well. Yeah, I know you were joking Dominic, but in all reality that we're going to be doing these calls on a more consistent basis now. Kenny, “Another question if there's time. For your keyword research service and MGYB will this service work with an existing site? Possibly like the content gap type report?”

Of course, Kenny. I guarantee you, even if you've done extensive keyword research for whatever project you're talking about here. If you order a deep keyword research report, you're going to discover a whole bunch of new stuff. Yeah, absolutely. Even existing guys. I'm telling you, just having a … Here's the thing guys, just having somebody else, another SEO do keyword research is going to show different results because everybody does things slightly differently, or they see different opportunities.

My point is, yeah, having somebody else take a look or generate keywords for your project will probably help you to discover things that you hadn't thought of before. Reveal other opportunities that you hadn't seen before. I guarantee you our deep keyword research report's going to show you a lot of stuff.

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Marco: Yeah, you can think of it this way too. I mean, who has time to spend 16 man hours doing all of that keyword research and going through all of the different software that's available for keywords and then filtering all of that crap and then getting rid of duplicates and it just takes too much time, too much effort. I don't have the time, that's why we came up with this keyword research gig.

Bradley: Yeah. I mean, I know before I started using Google ads or Adwords for my keyword discovery, which is my preferred method now for … At least before starting a new SEO project. I like to set up Google Ads now and let Google tell me where the traffic is and what converts and all that stuff. It's worth it to me because as Marco just said, I used to spend four to six hours myself and I didn't go as deep as what our VA's are doing obviously.

But I would spend four to six hours myself at the start of every SEO campaign just doing keyword research and it's just mind numbing to me to do that. I mean, in a way you get excited because you think you start identifying opportunities. But at the same time, it's just so tedious. What I hated the most about keyword research was generating a long list of keywords and then having to go through line by line and eliminate the non relevant keywords.

That, to me, was so fucking tedious. Pardon my language. I would rather watch paint dry or grass grow, you know what I mean? That stuff would just make me sit on the edge of my seat angry. Again, now I use Google ads because it's just so much easier. But when it comes to developing a content strategy having something like this deep keyword research report is just, it's a Godsend because it just saves so much time from tedious work. Absolutely, Kenny.

Okay guys we're almost done. Just about out of time. It looks like we're just about out of questions, so this was good timing. Daniel says, “If you are using drive stacks for ranking multiple keywords would you continue to build on your original drive stack, or would you use separate drive stacks for separate keyword specific terms?” Daniel, okay, I'm not the expert on drive stacks. I'm going to give you my opinion first and then let Marco talk.

But I would prefer to use the same drive stack because you accrue power and relevancy through that method, but I may be wrong. Marco, what do you say?

Marco: Daniel ask that question tomorrow during the Mastermind and I can give you a really good answer for it.

Is Possible To High Jack An Entity Related To A Niche Using A Schema?

Bradley: Perfect, so there you go. All of you that are curious now, the Mastermind is available for you tomorrow as well. Okay. All you have to do is join. Dominic says, “As with entity becoming more and more important in Google ranking is it possible to hijack an entity that's best related to our niche using schema or would that not be that advantage and just be a fake entity?” I don't know, that's a really good question, because I'm not sure how you would even go about doing that.

Maybe if I understood the concept of the method on how you might potentially or may perhaps, right? How you may be able to hijack then I may be able to give you an opinion Dominic and that is absolutely something that we would love to kick around in the Mastermind. As far as I'm aware you're still in the Mastermind, so why not repost that question for tomorrow's Mastermind webinar. I don't know that we'll be able to spend much time on it tomorrow because we do have quite a full plate.

But if you submit it, we'll kick it around, and if we don't get a chance to get to it with proper answer tomorrow then we'll schedule it for the following Mastermind webinar.

Marco: You can also post it in the Facebook group because we got a lot of really … I mean, serious people in the Facebook group.

Bradley: You mean in the [crosstalk 00:57:37] Facebook group.

Marco: Yeah. He can post the question in there and see what the community has to say about that. We can also kick in there. Daniel, same with you. Make sure you're in that Facebook group and you're asking these questions that we … It's just not fair to the people who have paid for the information to have us give it away for free.

Bradley: That's right, that's true. Guys, we try to give as much information away here as possible. It's crazy, as a matter of fact, we had like 20 some members join on the one dollar trial and Adam set up a survey when you join that asks just a handful of questions. The last question in the survey was, “How did you hear about, first hear about Semantic Mastery?” 98% of you guys that signed up for the one dollar trial said you heard, or found us because of YouTube or Hump Day Hangouts. Which is crazy and that's awesome.

I love it. Absolutely love it guys. We've been doing it for over four years now. There's obviously a reason for it and it's not just because it produces, like it helps us to grow our business. But we really enjoy doing this every week. But that's what I'm saying. It's crazy that we've gotten so much, we've given out so much information. But, and so guys when we say that there's specific stuff that we can't share here publicly it's only because other people have paid a lot of money for it.

But you have access to all that information inside the Mastermind so. Alright, cool. Daniel, looking forward to tomorrow buddy, I hope you are too and again, I appreciate your time yesterday. Guys, come join us if you haven't yet. Mastermind is tomorrow.

Hernan: You got it.

Bradley: Parting words?


Hernan: Have a good day.

Bradley: Alrighty, alright. See you guys later. Thanks everybody.

Marco: Bye everyone.

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