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Adam: Alright, welcome everybody to Hump Day Hangout. This is Episode 228. This is really cool seeing the numbers creep up like I mean now we're well into the two hundred. But every time I see it I'm like and that's a lot of episodes. But anyway we're back and back for another great episode. And real quick just wanted to say if you're new to semantic mastery whether you're watching this live whether you're catching the replay we appreciate you watching and what we recommend is the first thing you do is start coming to Hump Day hangouts every week every Wednesday at the same time for pm eastern every single week after that grab the battle plan just go to battle plan that dot semantic mastery.com and now we're going to do the usual thing we're going to take a minute Say hello to the guys before we jump into it. And so let's start on the left here. I see her now because I guess Chris must have not been able to join us this week.
Hernan: Yeah, I'm not sure but I'm good. Thank you. I'm doing well thank you for asking. I'm super excited super, super excited for being here for this Hangout. So by being here.
Marco: Holy shit! came pretty quick What's up man? I'm doing good I'm in the lab nice manipulating shit just I'm gonna drop a bomb. That's it it's a nuclear missile I'm going to drop a nuclear missile and then see and then say See I told you I was gonna do it I told you so from beautiful Costa Rica coming at you, nuclear missile
Adam: SEO tip nuclear missile. Good stuff. Bradley How you doing man?
Bradley: Good. I'm good. I had a. I had one of my primary lead gen like delivery options from answer Connect. Apparently, they dropped the delivery routing to my contractor seven days ago. And I just now discovered it today. And so for seven days, we had 21 calls come in, they went into oblivion. I'm so upset about it because my Contractor Call me was like an awfully slow Is everything all right and I was like what do you mean we've been getting a ton of calls and I went researched it and found out that somehow they dropped the delivery option so I was getting notification via email but my contractor wasn't getting notified like they just dropped his delivery options for whatever reason I don't understand and anyways I'm a little bit upset about it but happy to be here and we got to resolved and I vented my anger out with AnswerConnect and they gave me an account credit which doesn't make up for the potential revenue loss but at least it's it's been fixed and it's now delivering again so I'm glad I caught it when I did it could have been three weeks you know what I mean?
Adam: Let's say it's better seven days is better than 8 days. So… I'm good deal. Well, like I said at the beginning if you're just joining us a good place to start. You're in the right place watching us if you want to watch live you want to ask questions ahead of time go to semantic mastery.com/hdquestions the next step for sure. Whatever you're doing is grab the battle plan at battleplan.semantic mastery.com and if you really want to start or grow your local digital marketing agency, please come join our MasterMind. And you can find out all about that at mastermind, semantic mastery.com. Now, the couple other things we want to touch on. Obviously, some of you are watching this live, whether you're seeing it on the replay or live, you can we stream through YouTube, so you can subscribe to our YouTube channel. And if you find anything super useful, you might be watching clips or you could be watching the whole thing. Just share that with anyone you might find it to be useful with. A lot of times we answer some specific questions. But there's a lot to out there where, you know, people like to find just this one thing and whether it's about lead gen, whether it's about content production, and there are other people out there who could really benefit we'd love it if you'd share it with them. And then the last thing I wanted to touch on to was done for you services whether you're looking for syndication networks are way as Dr. stacks actually I'm going to let Marco and you guys talk about this a little bit because I think we got a lot more coming out very soon. Go to mgyb.co for your done for you services so guys do we have stuff that's actually coming out or my jumping the gun here
Bradley: yeah we have well I'll let Marco say it because I always say we're going to have it and we never do when I say it so
Marco: no no no we are it I mean it's already in the backend the product is there that's the only holdup and I as I said yesterday during our board meeting your flag me with a wet noodle one of the holdups. is Oh sorry, Nicholas. You're not supposed to be in here. Sorry. I gave you the wrong link to each other. Need to sign up. Nicholas, you hear me? You need to sign out. surprise go.
Bradley: That's all right. I just hit the eject button. I don't think I've got this. To use that eject button and send out like yes
Adam: well now back to our regularly scheduled programming so anyways Mark I'll toss it back to us so we oh yeah I'm gonna hold up this time on one of those which is link building.
Marco: And the holdup is I hate writing copy because I guys I'm a literature my one of my majors is literature so it has to be right for me and I always find something that's wrong and I go back and reread and then there's something wrong again that is that doesn't quite say what I want to say or just whatever and I never get it done and I spent hours on this which is why I hate having to write I was asked to do it I said I'd go ahead and do it I should have known better I said no let's get this hire somebody for 20 bucks to right the ship and it gets done.
Marco: But anyway, it's going to get done. The product is ready. As soon as I'm done with the copy link building will be ready. But we have also in the back end the done for you GMB off page optimization service, we have the indexing, we have just a whole bunch of things that are coming down the pipeline, and we have others that are in the works so that there are plenty of things that are coming. Sorry about this one. Again, Mia culpa, you guys can go ahead to flog me 10 times with a wet noodle. Sorry about that.
Adam: cool deal all right and if you're watching this and you're not on our newsletter list hop over to semantic mastery. com there are lots of reasons to join we run a lot of great news from there clips information sales discounts and then flash sales as well some really cool stuff so done-for-you services if you're looking to save some time as well as get the kind of the really high quality about said that we're stuff done for you then that's
Bradley: Don't say any bad words on Hump Day Hangouts, man
Adam: Hey, someone's gonna keep it clean. Alright, guys with that that's all I got on the road down. Did you guys get anything else before we dive in?
Bradley: Alright, sounds good. Let's get into it. Okay, let me grab the screen. All right, we don't have a lot of questions. So that's odd. I guess people aren't digging this new format. We got five new ones there. So that's cool. Well, that's all Adam. Yeah, yeah. OK, cool.
How Do You Create Quality WordPress And GMB Assets To Scale Up To 100k Per Month Quickly?
So Alex is up. Looks like several times in a row, but that's right. And he says, Hey guys, how about how Okay, how would you go? How about would you go to create as many quality assets? I'm not sure I'm understanding that but GMB or WordPress as fast as possible. I guess, how would you go about creating as many quality assets as fast as possible? In other words, what would your plan B to scale to 100 k per month as fast as possible? How many sites would you think it would take to create high-end quality expensive service providers is included in this in this scenario? Thanks. Um. Well, I don't know I mean it 200k per month as fast as possible, that's that would take a lot of work,
You're better off going with white label providers or fulfillment services that have already have the processes in place that can handle that kind of volume does that make sense then trying to build your own although I recommend I always recommend to most people you know that are that are building their own agencies and things like that that they should hire their own in house teams and train them how to do stuff there's a bit of a it can be a pain in the ass to learn how to hire and train and and manage VA or staff regardless of whether the virtual assistants or actual in house staff it can be a pain in the ass to do that but it's the most cost effective way long term as long as you can manage properly right if you can't manage properly then it's actually cost you more money than it would be to go to a fulfillment provider like em gee Why be for example our store right because again if you're if you miss manage or you don't keep your VA is working but you're paying salaries and that kind of stuff, then you can end up costing yourself more money than if you just hired it out from a service provided that already has the processes in place and is efficient, you know, has a certain level of efficiency and all that kind of stuff can deliver on time. That's something else you have to consider when trying to scale if you are promised, you don't want to over promise and under deliver to whoever you're scaling for. And again, if you've got a financial backer or a partner or something like that, and you promise that you can hit certain numbers and you're unable to do so because it is a bit of you know, it can be a mess.
It can be cumbersome to build a team and manage a team and manage multiple vas and things like that but it really depends on what your what your goal is. I would say the fastest way to get to it would be to hire a fulfillment service that already has the capability to take on that kind of a volume if you have the resources to afford it. So you know that's one thing I would suggest a GM bs is a great way to go obviously we we have highly recommend that WordPress obviously takes a bit longer. When you're dealing with custom domains or self hosted domains, it takes longer to get results than it does from strictly Google assets now, and that's just the nature of the game because you have to build up the authority and trust of those domains and that kind of stuff. Although I don't, I don't count that out entirely. I would say that that's still a good strategy, but that's a little bit of a longer term thing.
So, in my opinion, the quickest way to go about it would be with GMB assets, to begin with, and also use some paid traffic to get, you know, pay per click type stuff to get some results from those really quickly. Obviously, SEO stuff is what you want to do long term, but even with GMB assets, guys, depending on the level of competition for each location, some are going to take longer than others to start getting results and that's why you should have a nice mix. If you're trying to scale very quickly. You should have a good blend of SEO as well as PPC which can come from straight search ads which can be rather expensive, depending on your market. They're effective, but they can be expensive.
Marco: Yeah, I would say that this depends. From what he's saying quality and expensive service providers is included in the scenario. So I'm going to take that to mean that you have a big budget. If you do, then the fulfillment is there because we have MTI be who can do. Just about everything that you need. As far as you know, GMB syndication the cat, our syndication networks are our is Dr. Stack, what I would also recommend is you hire a consultant if depending on your level of expertise, you may not need one but hire a consultant that can be the bridge so that they can tell you why and the why and the how this is what needs to be done and they can guide you along in the process and so any of us that have time and I don't know what I'm pretty tight with time right now, but you know, any one of us can take you and guide you along the process.
And it's going to be what, four, maybe five hours a month for x x amount of months, it'll have to be figured out depending on what you want this-this is like it's so general that it's really hard to pinpoint it. But I mean, we can take your say, Okay, this is what you're going to need to do set up a whole plan you're going to need, of course, some of the courses that we teach. We don't recommend that you do it that you go through it and do it but setting up the hiring funnel so that you can get a team in place setting up, you know, getting our ys, Academy reloaded, local least pro local GMB, pro syndication Academy, get all these things in place. This is in conjunction because you can just go and buy them from us of course, but long term you want your own team doing this so that anyone that you take on as a client you can just plug in into your system so
So any of us can help you systematized this in a way that it becomes a well-oiled machine. So that all you have to do is just plug and play. And then everyone in your team knows what to do it. So you have the two scenarios, you could just hire it from us or train your own people, or have one of us show you how it's done. I mean, this this is what I would recommend.
What Type Of YouTube Ads Do You Use For Lead Gen Sites?
Bradley: Yeah, I agree with that. Anyone else? Okay. Alex is up again. He says, Can you explain what type of YouTube ads Do you use for lead gen sites with do you show and the creative add?
Well, it just depends. Like it depends on what if you can get a good video or not. If you know a lot of the stuff that I do clients actually have had videos made from local video production companies. And so those are typically you know, good video videos. Excuse me. They're compelling enough to where they'll generate their compelling enough to where they generate a click, somebody will click through to see the offer, which essentially takes me to a landing page or if it's for GMB assets or lead gen sites or whatever, you know, sometimes they'll go directly to the Google property but for the most part, they do end up going to landing pages from paid traffic. So but you can use pls type videos if they're decent, you know, if they're Remember, the idea here is if you're targeting properly, you're going to be targeting an audience that is already in the market for that kind of a certain product or service. And so it doesn't take a lot of pushing or nudging for them to click through because they're already you know, they're already interested in what you know, have a desire for that product or service. So, you know, I've used to feel our videos, they're not great, but they will get the trick done. If you can find decent ones. Something else you can do is find you know, a good provider on Fiverr, for example, they're not five bucks anymore. I can tell you that you can spend easily 100 bucks
I'm going to use it for another lead gen location or asset, for example, that there are going to be specific sections of the video that are going to be swapped out with new sections, right? So it could just be text overlays, for example, but sometimes it will be like, you know, the logo will come in on you know, it will animate itself into the video that kind of stuff to where you pay a lot of money or not, you know, not a lot of money but relative to the edits afterward, it's you know, it's initial, an initial investment and excuse me investment but then after the templates created then it's a real quick and easy job for that same video professional for you to send to them and you might pay him 20 or 25 bucks right for each new version of the video that you have created for each new client or location. So it's an investment on that if you're going to use this strategy I would recommend that you do that because instead of using like appeal or video because the problem with the Pl our videos it's so generic that they're not all that common.
compelling, right? So it doesn't a lot of time generate the interest or the result that you want from it. Whereas a video that is compelling, much more compelling, which if you have a custom video for a client like, again, a lot of my clients will actually have videos made by local video production companies. So there you 100% unique videos for their business. And those typically work really well. But you can have a nice template created that's unique to your business. But then you can use that over and over and over again by just swapping out certain sections to make it unique to each property or client that you're using to promote that you're promoting for so it makes sense and that's something that if you're going to use that strategy, I would recommend that you do that because it will separate you from just any other internet marketer in their mom's basement that can grab a PR video and do the same thing you're doing so it makes sense
Bradley: the second part of that is have you ever use Facebook ads to drive phone calls through your assets? I do not I just have never really done Facebook ads period or not may be able to talk about that.
Hernan? Is he still here>
Adam: Yeah. Must be muted. Maybe he had to run and grab something.
Does A Canonical URL Pointing To Itself Make It Appear As A Non-Duplicate Page?
Bradley: Okay. So sorry, I can't answer that for you. But I just don't do Facebook stuff. I really don't. I stick to Google. So I'm going to keep on moving her non comes back and jumps in on that. That'd be great. Otherwise, we're going to keep up moving. Alex says, does having a canonical URL pointing to itself make it appear as a non-duplicate duplicate page aside I'm observing has 500 plus pages all 500 of the exact same 300-word page with the change in a suburb, right? So like the location modifier is the only thing different on each page. When I run a site liner check only a small, very small percentage of duplicate content appears most of the pages are skipped due to canonical URL that points to itself as a result. I'm guessing that the site doesn't appear as spam at all. Is it also ranking It is also ranking number one for a ton of keywords? I can't seem to make the canonical tag work through Yoast SEO. Any recommendations?
That doesn't seem like a lot we would build page WordPress sites with an ATM part of lead gadget that was 30,000 cities. So it's 30,000 posts with basically the same content on every page. And then we would put anywhere between six to 10 tags per page were proposed, I should say, which would then if, let's say six, that's 180,000 tag pages, right? So 30,000 posts with 180,000 tag pages. So the site would be 210,000 plus pages. And what's interesting is the tag pages would rank like crazy and that's where most of the traffic would come from was the tag pages and I would actually even submit them to search console different accounts.
Obviously, you wouldn't submit them all through the same Google account. But I would use you know, like syndication network, Google accounts and just submit, you know, 123 sites may be per account. And what was crazy is I would see the index rate start, you know, it just 100 couple of hundred pages, and then it would go to a couple of thousand than a few 10,000 and then into the hundreds of thousands. And sometimes sites would index you know, 150,000 plus pages, which was nuts because they were all just spam sites. So I don't really understand why those type of sites get away with being able to do what they've been able to do. I don't I got away from that strategy all together probably two years ago now, and I don't really ever plan on going back to it just because again, I don't like to hold the churn and burn strategy or method I'd rather build longer-term assets. But I don't know Marco, can you see how it canonical page canonicalization to itself with 500 pages that are basically duplicate content and how that would prevent any like stop it from being considered duplicate content.
Marco: First of all, he's checking it with a third party tool. It's not Google and it's not how Google is seeing it first and foremost. But yeah, you know, I could see how then the canonical pointing to itself makes it unique in and of itself apart from all the others. So maybe there's some uniqueness factor that's playing in this because I mean, I'd have to go into Google and search console and see whether Google is seeing anything that's a big because that's all I care about how Google sees it how any other third party tool I could care less now this is obviously working and Alex if you if you've ever heard me talking to you ever been in any of my webinars or whatever my thing is, you always become a master mimic. You always go after the big boys in your niche to see what they're doing. So that you do all of it and then one better right that's how you that's how you take them down you go you do what they're doing and then one better always you always do one more to try to push them down so I can see how this would work I don't understand canonical is enough to tell why it would work one way and not the other but what I can tell you is get rid of Yost yeah it's fucking virus get Jeffrey Smith ultimate SEO plus plugin it's awesome it'll let you do everything that you want to do not really that only REL equals canonical URL Previn REL next which is working really well. And let me see that as a result. Yeah, I mean, it's spam even though it doesn't appear spam so it won't hold up to manual.
Bradley: So for the canonical, if you're having issues with the host I agree to get rid of iOS it's a piece of shit me I don't like it. It's a bloating bloated, it just adds a shit ton of bloat to the site's guys just get rid of it. If you want a really great solution, go to seoultimateplus.com, pick this up. It's going to you know, you can buy a license for certain a number of sites and that kind of stuff. It is a paid plugin. The SEO ultimate plugin doesn't have or this is SEO ultimate. And then there's the SEO ultimate plus, which is the paid version. They're coming out with version 2.0 soon it's been in beta for a couple of months so I know it's coming out I just can't give a date when but this is great we know Jeffrey Smith is awesome. Probably the best page on page SEO that I've ever met. He's amazing. And so he's built this plugin. That's awesome. And he's got a code and starter module inside there that pulls up all of your pages and posts Well, there's their tab. So you can like go into your pages for example, and add and it will just be like an index page with all of your pages. And you can go in and add code to each individual paid like so you can just go in and add the canonical URL. So you know, it's the link REL equals canonical tag inside each individual page that way and it probably isn't has has a bulk edit I'm pretty sure that it does so you can do it very quickly to all of your pages and posts this way if you want to go the free route then this would be there so go ahead so go header footer plugin. It's free. They do have a pro version I think as well. But with this one, you would have to go in on a page by page basis or post by post basis and add the actual link REL equals canonical tag and each one of those pages individually. So if you've got a mass paid side I can see that being incredibly time-consuming or cumbersome to do so, in that case, I would recommend going with the paid plugin like Jeffrey Smith okay this is just a superior SEO plugin period guys. All right. But yeah, get rid of the garbage any to any chance I get. I get off of that.
Would Assigning A Custom Domain Affects The Current Rankings Of A GSite?
Bradley: vitality says hello, you guys are well. I have a G site that I was working on and it started to rank I want to assign a custom domain to it domain is brand new and not even indexed in Google. Is there a chance that I might lose the rankings or new domain will simply change the long g URL anytime that I need to be aware of? Best regards. you know
i don't know I've done the domain mapping to G sites in the past Am I but I don't remember if I've monitored because I've got g sites out there now that are have custom domain map to them for lead gen stuff that is, you know, that are ranking. And I don't know if it Marco probably has a better idea I don't know if it did a dance or not because what's interesting is both both sites will remain indexed your your custom domain g site will be indexed and your custom or excuse me your G site will still be indexed and it actually canonicalization to your custom domain. So both of them will remain indexed. And now typically the at least what I've experienced was with the custom domain that ends up the ranking and the other one still remains index. But it doesn't typically rank like the the Google site itself typically is pushed back further and the result the search results, but it still remains index. And if you do a view page source from the Google site URL, when you're viewing the Google Site version of it, you'll see that it's got a canonical pointing to the domain that you mapped to. So it's interesting that they both remain index like that, but I've seen that happen over and over again. I can't remember if there was a lag or a period where it dances. Marco, Can you shed any light on that?
Marco: I haven't seen any dance period when, when mapping the branded domain, right, the TL D. And so I yeah, I don't see any issues with it. I don't know how well the tracking, but you can always it, they'll recover. Google respects its own cannot This is the interesting thing, right. And this is how you know that Google trusts itself. Google is not respecting some canonical. we seen this we tested it, sometimes it does, sometimes it doesn't, but it will respect its own. So when when the buck crawls the G site, it'll see that the canonical going up to the new domain, which is your branded domain, and it'll send everything that was previously there to the new domain. This is the great thing about working with Google. Yeah, and I've explained this before that the reason why the G site stays alive at States index is because that becomes your content management system. If if they kill that, that then you have no way to work on your content and to see your content because you do everything on the site so that it appears on the canonicalization. It's really weird how they set this up. It's it's a great thing. I hope they never change it. Google don't listen, if you're listening to me right now, please don't change anything in Jesus. We love your G sites.
Bradley: Yeah, so there you go. I would say just go ahead and do it because as he's saying, like Marcos and even if it did a significant dance. I've seen them come back like I mean I don't even remember if I saw them dance to begin with. But my my custom domains if they if the G site was ranking before I mapped to domain to it, then what then those custom maps domains are ranking now and again I don't remember if they went through a period of dancing or not Marco saying that they shouldn't or that they don't so I would go ahead and do it and then obviously if you did if you had a like a catastrophic dance happen you could always remove the domain map and the site should pop that because again it's a Google property so.
Why Do You Need To Use A Brand-Associated Account When Creating Google Sites?
Bradley: quick this house says good day gents thanks for offering and taking this form for them very seriously. When creating Google Sites, is there any reason to only create them in an account associated with the brand?
Appreciate someone having all that free hogging all those resources, and you're not paying Google shit. They'll tag you quickly seen that over and over and over again.
What Is The Best Free PPC Keyword Generator?
Bradley: Yeah. Katie's it says Hey, guys, quick question. What is the best free PPC keyword generator? That's easy. The Google Ads Keyword Planner. Yeah, I mean, that's what that is, guys. If you're going to look for Pay Per Click keywords, there's no better source than the Google Ads Keyword Planner. And it's free because that is essentially what it is. For years, people have used that for SEO keywords. And I've been saying for years, it's not a very good SEO keyword tool. Because those are the metrics that you're seeing are for paid traffic and that's what they're measuring to. So like the historical information for traffic volume and all that, that's all for paid keyword stuff. That's why longer tail keywords like the people don't bid on don't even show or will show little or no search volume when I know for a fact that we can you know, from obviously, I don't know, for every keyword, but I know for a fact that there's a lot of long-tail keyword phrases out there that generate traffic that we, you know, could we rank for them? Like, for example, we use power suggest pro one of my favorite keyword tools of all time for SEO stuff because it generates it pulls from Google auto-suggest. You know the essentially it doesn't via API so it's incredibly fast and you can literally build up hundreds even thousands of keywords and really long tail stuff that has traffic or else it wouldn't come from Google suggest. Right.
The whole point about Google suggests is those aren't just random keywords that Google throws out there that stuff that as historically has data like there's people that have type those in and searched on them or Google suggests search queries and there's enough traffic that enough click through from those suggested phrases that they keep them in the suggest database in other words, and so the are great keywords for SEO stuff, especially when you're starting off on new projects because that you might not get a flood of traffic, you know that a lot of those long tail phrases are typically a very, very few very little competition Excuse me. And so those are great, especially when you have silo structure, that kind of stuff to start building momentum for the shorter tail more competitive terms. But when you're looking for like what, you know, using the ad, the ad Google Ads keyword planner for SEO terms is not really good because especially like for local stuff, guys, I've been, you know, talking about the alpha-beta campaign structure for Google ads for search ads. And that is the most efficient way to build out lead generation campaigns for using Google Ads search ads, excuse me, and the alpha-beta campaign structure is all about just going after the bullseye keywords that the short tail money the most money keywords the most targeted keywords because the 8020 principle absolutely applies in if not the 9010 or 95 five principles, right where 80% of your traffic is going to come from 20% of your keywords.
And again, like I said, with local stuff, it's typically a lot more least with contractors, which is what I primarily work with. It's really like 9010 or 95 590 90% of the traffic is going to come from 10% of the keywords and the alpha-beta campaign structure is perfect for identifying that the beta campaign structure is using modified broad match which essentially calls it like a keyword discovery campaign but you very quickly once you start getting some data coming into the account can figure out what your Bullseye keywords are and that's what you create your alpha campaigns are single keyword ad groups although they're not really single keyword ad groups anymore. Skaggs right they're not really Skaggs anymore because Google will start to show close variants anyways so you can group like terms into what I still call them single keyword ad groups but you don't even need too because Google will start to show very close variants even for exact match keyword match types within and an alpha campaign structure.
And so again when it comes to that, that the best thing that you can do is just use the Google Keyword the Google Ads keyword planner and just look for your keywords that you're, you know, the money keywords, the broadest of keywords, then set up an alpha if you're going to be doing PPC I'm telling you alpha beta campaign structure is the best way to go in my opinion, especially for local leads guys because you can very very very quickly identify where your money keywords are the keywords that are actually producing traffic and obviously converting because you can have keywords out there that produce traffic but they don't convert that's worthless, you piss money away that way, both in ADS if you're spent paying for PPC or SEO right and that's one of the reasons why I love using Pay Per Click Search Ads the alpha beta campaign structure specifically for if I'm entering a new market and I don't know what the money keywords are the converting keywords because
Although I might be able to get traffic from certain keywords, if they're not converting into leads, then what good is it and he spending some money on PPC as a very quick way to identify which keywords first produce traffic and second produce conversions. Okay and then those are the keywords that I would then begin building my SEO campaign around a lot of the industries i mean i already identified those so I can just start off with SEO right off the bat but I don't suggest going into a new market or a new industry and just assuming that you know what the money keywords are from from even using the keyword planner for example, or any other keyword tool for that matter. I recommend actually spending a little bit of money on ads you know, a few hundred bucks 500 bucks 1000 bucks over the course of a month or two to determine what those money and converting keywords are and then build your SEO campaign around that because think about it if you're targeting competitive shorter tail keywords that you know that are somewhat competitive it could take you three four months to get significant results from an SEO campaign and if you don't know if those keywords don't end up ultimately converting then you just pissed away several months worth of effort where you could have identified that within four weeks six weeks time by spending some money on ads and figuring out which keywords generated traffic and converted and then build your SEO campaign around that so it's like you either waste time or you waste money or you know what I mean it's one or the other and and for me I'd rather waste a little bit and I don't call it waste I called it investing or research like it's r amp D research and development right so you invest a little bit of money in some ads to figure out what you're converting keywords are your best converting keywords are and then you build your SEO campaign around that it will save you a ton of time and wasted effort.
But obviously, like seriously guys, I wouldn't go like just the Google Keyword Planner that's free. And that's if you're looking for PPC keywords. That's the place to go. Nobody out there has more data than Google on search keywords for for pay per click. I mean for ads, Google ads, right. Any comments on that? Is that good enough? No. I mean, that was above and beyond because it was a simple go to Google Adwords Keyword Tool.
How Do You Handle GMB Posting With SEO Clients?
Bradley: Alright, so, Robert. Robert, he says, any recommendation for how to handle GMB posting with SEO clients? A client is paying me $700 a month and one of the things I'm doing for them is there GMB optimization but I didn't discuss GMB posting with them. Is it well worth me creating a bunch of GMB posts for them as one of the services and providing them over asking them to try to post it themselves? Obviously, I want them to rank so I don't want anything holding them back. Well, so that Robert that's a good good, it's a great question actually, because I've got some clients that I've pitched GMB posting services on a couple times and they had didn't take me up on it and ultimately, I end up doing a little bit of GMB posting for them.
Anyways, because it is so special. Most of my clients, I've been able to talk into some level of GMB posting service as an, you know, an add on service. And I have a blogger that does that. For me, she's amazing. Anyways, but here's the thing, if you, if you, if you're getting $700 a month retainer from this client and you're struggling at any point to get results, then you may want to just include doing some GMB posting on to produce the results that you want to give them. You know what I mean? In other words, to make sure that you are providing the results, it may be something that you have to add into what you're already doing. Now, if that wasn't in the original scope of work and in the list of deliverables that they agreed upon, then I would still try to pitch them on it and try to get them to you know, put essentially would be an add on service right get them to agree to an additional service because if you're providing them with the fulfillment of the deliverables
We were using I've been using David Sprague's videos as just kind of an add on service for a lot of my clients, we would do one or two rep videos per month per client, just because it's an inexpensive service to for me, right? It's like 90 bucks or 100 bucks a month for the subscription, you get like 25 video credits per month or whatever. So depending on what level my clients were at, I pay I give them one or two videos per month where we would publish one of those rap videos for them and it would go out across their channel as well as across a lot of my you know, my channels that have syndication networks, and all that kind of stuff. And so we would we were doing that. Well, my blogger who does that for me, I've got another VA that does the video stuff for me every month. She sent me an email just a month ago saying, hey, look, some of your clients have run out of reviews because we've been doing this now for a year and a half. So some of my clients have only had so many reviews and she said I'm struggling to find new reviews. And I said, Okay, well look, some of these clients aren't doing GMB posts. So what I want you to do and I just provided her across US doc last week I worked on this actually took me almost like half a day to produce the process doc and the training for her. But what I did was I should produce some training to show her how to go to Firefox download the GMB or excuse me the rep video from the from any one of the YouTube channels that videos are posted on then upload that as a GMB post video to their GMB their Google Google, my business dashboard is a GMP post. So upload that as a video. And then just put the same video description that we had in the YouTube video as the GMB post with the call to action and AP, and that kind of stuff, which is the exact same. So essentially, it's a really simple process for but I said, Look, we'll stop producing for those that don't have any new reviews will stop producing new videos for and we'll just shift that service into doing one or two GMB posts per month using those videos and by the way videos and GMB post get more engagement very similar to like Facebook posts.
Guys, if you just do a text based or to me image based post, in fact, Facebook, you'll see that it gets, you know, some interaction. But if you do a video post on Facebook, it gets a hell of a lot more interaction. It gets exposed to more people by Facebook's algorithm was. The same thing happens with Google if you just do an image based post. If you're monitoring, GMB insights, guys, you can go look through post. And depending on the client, and you know how much traffic they get in that kind of stuff, you'll see that you ought to have an average level of views per post after, you know, seven days or 14 days, or whatever the case may be, you can go through and you'll see that there's a range of typical views that those image based posts will get. But if you do a video post, you'll see it'll be doubled, tripled, sometimes quadruple the amount of views they get seen. So is that because the video was that awesome? Or is it just because Google's exposing it more? Right? Think about that. It's because of Google's exposing it more because it's a video post. And so my point is that that's something that I've taught my VA to do as just an as an additional service I don't charge my clients for it's just something that we were doing the video radio
Excuse me, it's just part of, you know, by the way, I've done that for clients over the years. I call it mission creep, right? Which is like, you know, I find things that work well, that is easy to fulfill, that don't, don't cost me a lot of money. And it's not, it's not something that I do because, or I can train a VA to do very, it's very simple and easy to fulfill, doesn't take a lot of time. It doesn't, it doesn't cost me a lot of money. And so I added into already existing services that I provide, and I've done that over the years for a lot of my clients, but that's why I've got clients that have been with me for six or seven years now, guys, so Robert, again, it's going to be a judgment call. If you are struggling to get results and results are part of what you promised, which I know most SEOs do right, then you may want to just include some GMB posting. I would recommend though if it wasn't part of your original deliverables, the fulfillment list that you would pitch them on it, don't ever ask them to do it themselves. I do have one client in particular that I've pitched on a few times to say to try to get them to let me do the GMB posts for them. And he insisted on doing it himself and he's doing it. In fact, I had a call with him yesterday and he made a joke about, he goes, man, these GMB posts are killing me. And and I, and I, you know, offered it to him again, I got a blogger, she can do it for, you know, but he just insists on doing it, but he's actually seeing a tick up. I told him to start posting two times a day is just a Monday through Friday business, and he started doing Monday, posting two times a day and I there's quantifiable evidence and GMB insights that he's getting more maps exposure now, so again, it's really going to be a judgment call. Robert, it's a great question, but it's going to be dependent upon which you feel comfortable with. I don't, I don't recommend asking them to do it themselves because they won't do it very well. They won't do it consistently. That's a great question though.
Can You Give Us Insights And Timelines On Semantic Mastery's Link Building And Indexing Plan For @id Pages?
Bradley: Jeff's up, he says SM team Rob, bill says you might have a link building an indexing plan coming out for an ID pages that we create. Can you give an update on this timeline?. Yeah, we talked about that at the beginning. First of all for indexing and Id pages. just submit them to search console I mean that's the easiest way to get them index now as far as link building Yes, that's what Marco was already apologizing because he's the bottleneck at this point because he can't get the copy written. He's a perfectionist when it comes to that. I would say just put a big by these links and then put the page up and then you can always add the copy later Marco because we got a lot of people asking about it. Yeah I agree we should just do it but just put some so some some Latin right from Lauren nips if someone on there you guys right and if the buy button and the works go buy it yeah and so anyways Jeff it's it's available I believe you're still in the mastermind we will notify you immediately when it is so but yeah I'm pretty sure that we should have that I mean Rob says it's ready to go so it's just a matter of us getting the sales page up with the with with the with the copy on it so that but as far as that idea indexing guys just just submitted to search console if you're in the mastermind I've given you training on all that already so but yeah we're again the next thing inside the mastermind will be the off page GMB SEO service which will be building all that stuff that we do for GMB assets. All the off page stuff we can do that for you that'll be done for you service 100%, which you know, there's it's quite a process well my team is crushing it with that and it's going to be my team doing that, to begin with, for the mastermind members to make sure that we can fulfill everything in a smooth way and then that will be launched publicly and you guys in the mastermind, by the way, will get 20% discount so and that should be available very very soon I give you a day but every single time I say that I gotta get my word So.
Bradley: Rob says is my first Hump Day Hang on. We're welcome rob us wander up that Yeah, welcome Rob. Go subscribe to our YouTube channel man. While we had a bunch of hiding comments, urban telling says all my questions get marked as spam real quick. I wanted to touch on that because Yeah, I saw his comments so I had to log in. And so guys, just everyone watching if you've had your comments hidden or you've had issues, we also had some problems on a webinar earlier this week. So we hear it loud and clear and we want to get that fixed so working with her on and we're gonna have a new system up in place next week. But you shouldn't have to do anything different. You can always come to semantic mastery. com slash HD questions and we'll just test something else and move forward.Yeah. Okay.
Are Verified GMBs Delayed In MYGB Store?
Bradley: James says a verified. GMB is delayed right now and web store?. Yes, James only because they're hard as hell to get verified right now that's part of the problem is, is, you know, Google's been making their delayed, but we can still get them. It's just taking longer. That's all you guys should do YouTube live events. That's what we this is a well to it is a YouTube Live event, but we're using this page for our comments. Paul, I know what you're saying. That's what Adam just said, we're trying to figure out a way Look, Google shut down the events pages that we've been using for four years. And these are relatively new and I understand there are some issues that we have to fix them. We got some bugs to squash. So I appreciate you letting us know and we are working on it. Okay. Is it okay to create a G site on a Gmail account that is not related to the brand? Yeah, it doesn't matter. That's fine because you can always like I said, add an owner, transfer it Do whatever you want to do. So yes, you can create a G site with brand new Google accounts. If you like that's what we do for spam.
Why Is It That Some GMB Listings Are The Only Listing That Shows Up In The Knowledge Panel When There Are Other Competitors?
Bradley: Anyways, Stephen says, Hey guys, how is it that some GMB listings are the only listings that show up in the pack on the right side, even though there's other competition that's called a knowledge panel when you see that win, and that's just because that brand has, according to Google has all of the authority in that particular for that particular keyword in that particular location, however, that that will shift that's fluid like a lot of the times like for example, when I first started developing the local PR pro method, which is like PR stalking. One of the very first tests that I had set up was for a home remodeler remodeling contractor in New York little town called King fairy New York and there was a knowledge panel that was showing up for another contractor and there was no three pack at all and then I had set up a brand new was just a Click Funnels landing page for this guy and I did a press release I think it took two but I did to press releases and then boom, the three minutes appeared and this guy, so it pushed the knowledge panel guy into a three pack. And then and then the other contracts that I was promoting actually was in the three pack as well.
Would It Be Okay To Use A Regus Virtual Office Location To Expand A GMB Page To A Bigger City?
Scott, and we're going to we gotta run we're going to run out of time here in just a minute. So we'll get through just last few comments. Hopefully quickly. Scott says Hey guys, my Home Services client wants to move on to a large city in the area, 650 k population. He rented a Regis virtual office location without my input now wants to upgrade his GMB for the big city I know we need to use a separate GMB account and I plan to use a subdomain for the big city. I'm very reluctant to use the Regis address for. why not I would I wouldn't have any problem using a Regus address I just wouldn't use as a UPS store but I've I mean I know people that I haven't done a Regus address so unless you've heard in other forums and such that those are easily get terminated or get flagged I would go ahead and use it I don't see why that would be a problem that's better than like a UPS store I can tell you that. So I cost because Google might instantly suspend the account any advice on this now I wouldn't worry about I mean, I would try it you know, I mean, here's the thing if you try it and they do instant instantly suspend it. Then you just go back to the route that we've been doing right, which would be just creating another listing and within that same zip code or whatever and then you know to build it out that way but I don't see why you wouldn't attempt it at least if you have an address where it's I mean you may as well because if you can verify the regular a snail mail, you know, physical mail then that's actually a better way in my opinion than trying to do it the phone route which is or however the how we've been doing it because I'm not even sure how it's done because those tend to get released right now Google still with the itchy trigger finger so those tend to get slapped rather easily at right now because of you know, Google still being on the lookout for spammed addresses essentially, but that one would be a valid physical address. Does that make sense? So I would, I would, I would absolutely try
Should You Be Worried About GDPR Compliance For Clients That Don't Have Anything To Do With The EU?
DC brain in the house. The brain supreme and nails grinding, right that's awesome. Well, there it is. Market says how worried. Do I need to be about GDP or compliance with all my clients are local plumbers, dentists, lawyers, etc. that don't have anything to do with the EU? They're all in the United States. I don't really worry about that stuff because again, you're you're not targeting anybody from overseas. If you're, if you're your audiences tight, you know, local us stuff, I don't worry about any of that stuff. I just just to be real clear, like for example, a lot of my stuff or just GMB assets now, and there's there's not even like g GDP or compliance ability on those you know what I mean? So if you've got a WordPress site or whatever like I don't know they make plugins and stuff now that make that shit real easy if you want to do you could just slap that on there but I don't see why that would be an issue that's not your audience if you're not targeting people outside of your local area and the United States I don't see why it would be an issue but I'm not an attorney so.
Should You Have A Separate Page For Each Video In GSite?
Quit this house says when creating a G site for ranking videos is it one video plus description per page or can you have multiple videos know descriptions on one page? now I would do I would do a separate video per page because then you can optimize that page for that specific keyword which is what you know that's the best way to do it for video SEO one keyword per video really.
I mean, you can add additional keywords in the video and in description and stuff like that. But you want to have your your title tag targeting essentially one keyword. At least that's what I've always done. I've always been able to get really good results that way. That's why the syndication athletes from syndication networks or syndication Academy are set up the way they are because it's one video proposed essentially with one keyword is your, your your title tag essentially. So it makes sense. That's what I recommend.
How Do You Reinstate A Suspended GMB Listing?
Tim says, Hey guys, I recently transferred ownership of a GMB from one account to another, and the transfer from the account got all the GMB suspended ownership of the GMB from an account to another account, and the transfer from account. Got all the GMB Do you know, the ways and account get all its GMB suspended. Thanks. No, I don't. I know there is still a lot of crazy shit going on. I had I've only lost I lost six assets at once, several weeks ago. But I think that was from a very specific reason I mentioned before.
About putting something in the appointment URL section other than an actual valid appointment app or link to like a page that does have an appointment app on it. So, but then last week, I think it was last week, it might have been a week and a half ago. Now I had a Tree Service. It was in brand new listing, though that all I did was go in and actually remove the ad the ad ID page URL from the appointment second, and it suspended it and but and I don't know why. And Marco said he had one that all he did was upload a video for GMB post and it suspended it. So that's why I'm trying to stay out of those as much as possible, especially as an owner and that's what you were talking about. doing stuff is like transferring ownership and that kind of stuff. If I'm doing any sort of work now in them, I'm trying to do them under manager accounts. Because those two I found that that doesn't it doesn't seem to happen with from doing that stuff from under a manager account. But when I go in as an owner, like that's where I've seen suspensions as going in as an owner and making edits. So add your
How Do You Protect Yourself From Clients Who Suddenly Stops Paying You After You've Ranked Them?
Okay, we got to wrap it up guys. Mom, already five minutes over. Calvin says hey Bradley, what are some ways to protect yourself from a client if suddenly stops paying you after you've ranked them? Can you own all the work you put in thanks while you can we talked about this in the past you can do some things but you can't do you can't protect yourself entirely because some things that you're going to be doing for clients are going to be directed at their domain.
Period like citations, for example, where if you're blogging for them and you're blogging from their domain, which is what you should be going to a branded syndication network then, or if you're doing GMB posts, through their GMB assets, those are all things that are going to be done to their assets for their assets, which is what you know, that's what client work is, there are things that you can do, like if you were to mirror their site, clone their site. If it's WordPress, for example, you can do a cyclone through and install on your own domain, set up a page by page redirect from your domain to theirs. And then any external off page link building you could do to your own domain. That way, if they stopped paying, you could essentially remove the redirects and now you've got a site that's been built, I would still change the copy and things like that. But now you've got a site that's been built that has a bunch of links built to it that you own right, but that doesn't protect you from all the stuff that you've done to their assets which you have to do for client work. Do you know what I mean? Like you can't turn that off as my point you can like with some press release. places you can go in and actually, like shut down the press releases and stuff that like if they have an organization page for example, you can turn that off to where it's basically no index that kind of stuff to where that would remove some of the juice but honestly guys, you know, the way I look at it is that's going to happen. It sucks. It sucks bad but it does happen guys. That's just the nature of the game instead of trying to figure out ways to get even I just find I'd spend that energy looking for another client.
What's The Best Local Citations Method For A Service Area Business?
Okay,day one says interested in purchasing your local branding package for the client what would you suggest would be the best method for citations of a service area business? will press releases are great for citations as well as you know, because you don't need to list the address that way you can just list the name city state zip Do you have to list the street address press releases work really, really good for that the one we sell press releases for a very fair price at mg Why be so you might want to check that out. Also, you can be doing syndication networks and blogging. That helps you can do geo posts that kind of stuff through their blog. That helps as well. So that's something else we can talk about. Yeah, I see your question already. So. I take my money, just take it. Okay, guys, I'm gonna wrap it up. We're already a little bit over. So we appreciate everybody in here. Sorry about the new platform not taking everybody's questions all the time. We'll figure that out. What the hell is not still sharing.
Alright, everybody has a good one while we figure out the ongoing tech issues onwards. Yep. Alright, thanks, everybody for being here. We'll see you next week. Thanks, everybody. See you. Thanks, Adam.