Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 233
Click on the video above to watch Episode 233 of the Semantic Mastery Hump Day Hangouts.
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Adam: Alright, we’re live Welcome everybody to Hump Day hangouts Episode 233. This is the episode where you get to watch her non finger all over the camera.
Hernan: Actually, unless I talk you won’t be able to watch it because it’s the cameraman. It’s on right, Bradley?
Adam: Yeah. So, have you ever seen the movie fire in the sky? Yeah, there’s this horrible alien abduction and it has to do with stuff going to people’s eyeballs. Anyways, that’s what I think of it just makes me want to stop looking at the screen. So we’re going to stop doing that and we’re going to move on and say hello to everybody real quick. We got a few short announcements and then we’re going to hop into some good stuff. So let’s start with the Hernan “finger pointer Vasquez” as he’s known around here, toys that.
Hernan: Hey, everybody, what’s up? Really excited to be here really excited for what’s coming up today. So pay close attention because it’s going to be epic and really excited for this episode. So good to be here.
Adam: Alright Marco. How are you doing, man?
Marco: I’m doing a do, man. I’m doing what do I do you know how to do?
Adam: Very well, very well. Bradley, How about yourself?
Bradley: That’s tough to follow that Onomatopoeia or what is there’s a lot of do’s in there. So I don’t know how to follow that much. But I’m good. I’m happy to be here. I’m going to do once we get through announcements, I’m going to do a brief kind of update to video Legion system which is in launch right now, really, I just want to talk about some advanced follow up methods that are not in the training, but I’m going to just cut this section out and put it into the training because there’s some really cool stuff that can be done to help get much better results with automating follow up specifically in a way that I’m going to talk about that’s kind of unique. And again, the whole point of video lead gen system was really to set yourself apart from all the other spammers out there that are contacting local businesses, trying to you know, get, sell them advertising and marketing services or leads or whatever the case may be. And so, once we get through announcements, I got a couple of things I want to go through and you guys will see hopefully, some of the power of how this unique method can really help you stand out above and beyond, you know, separate you from the crowd of other marketers out there. Does that make sense?
And I’m going to hold up the rest because I want to hear what Bradley has to say. And I think a lot of other people do as well. And just want to say if you’re not aware of it right now, Bradley just added a major update and expansion to Video Lead Gen System, which is, like all of our products, something I wholeheartedly support and something I personally use. I hadn’t done exactly what Bradley did. When he first kind of, I don’t know, Bradley, this was years ago. I mean, we just kind of talked about it, or you showed me I forget how it came about. But this is something I’ve done, hugely successful, used it in a bunch of different areas, and I don’t want to steal the thunder. So I’m just gonna say I’m gonna put the link on the page, along with a there’s a limited time discount if you want to get in and get this training for a hell of a deal. So anyway, with that, Bradley, I’ll turn it over to you.
Video Lead Gen Update
Bradley: Sure. Okay. So real quick and I’m gonna jump into just a just I’ve got one slide that I’m going to kind of walk through and show you a couple of examples of what I’m talking about. But the video lead gen system, it’s how I started growing my own agency back in 2012. When I got started in 2010, I built lead generation assets. And that was really just to prove to myself that I knew that I could do it, number one, and also because I knew that if I was going to go up, approach businesses and say, Hey, I can do SEO for you. And they said, Oh, yeah, prove it. Like I had no credibility because I had nothing to show. And so part of the reason I started building lead generation assets was, again, one to learn to prove to myself that I could do it. Number two, so that I could build kind of a portfolio of proof that gave me credibility, you know, to be able to show to potential businesses that I wanted to work with, Hey, I know what I’m doing. Look what I’ve been able to do and how those lead generation assets.
And then in 2012, once I had built up a portfolio of sites that in, you know, maps, essentially said sites that were ranked in both Google Maps and Google and they were generating leads, that’s when I opened up my agency. However, I hated cold calling, absolutely hated it. And I was having trouble finding clients other than going to like local, you know, networking events and stuff. But I didn’t even really like doing that very much. I think we as digital marketers want to be able to do everything from the comfort of our computer desk, you know what I mean? Like from behind the screen and not have to go out and interact with people at least that’s how I was at the time. So I really just decided that I wanted to do cold email, but in a way that was unique. And so I started contacting businesses that I wanted to work with. I would go just, you know, search for particular industries in particular areas and then look and find companies that I thought I might want to work with. And then I would create a video where I basically audited their digital presence, where I would analyze what their current presence was and show them where there were missing opportunities to get better results. And send them an email with the video would look like a video embed in the email, but it was really just a screenshot of the video itself. And then it would have like a play button superimposed on it, and it would be linked to the actual video. So when they clicked it, it would take them over to the video. And it would, you know, it was a video specific to them. But it’s a 10 or 15-minute video usually, that I would create for each prospect. And I would send out for every 10 emails I sent out, I would get three or four responses like clockwork, and so that’s a 30 to 40%. So an average of 35% response rate and it was great, it was fabulous. But and then out of those three or four responses for every 10 that I sent out, I would usually close one sometimes two of those into some sort of level of marketing services could be Video SEO, you know, full on SEO and Maps SEO could have been whatever. But I would usually end up closing at least one.
Well, recently, over the last several months, we’re really almost the last year now, you know, we’ve been building a lot of lead generation assets and that that kind of thing. And so I needed to learn how to more efficiently use that same sort of process. So that’s what the 2019 update for lead video lead gen system is, is kind of what I’ve done over the last couple of months, which was to refine the process, streamline it make it much more efficient, to where now, I’m still doing pretty much the same method where I’m still proposing via video what it is that I can do for prospects but it’s much more streamlined because of the way that I’ve developed it now it’s much more systematized and a lot of it can be outsourced. And so now what used to take me at least 30 minutes per prospect now literally takes me just a matter of two to three minutes per prospect. And again, all that’s explained in the training. But, you know, that said, there are some other things in there that I’ve learned along the process like how to in streamlining the process of finding prospects before I used to do it all manually. Now you can use there are tools and there are two tools in particular that I recommend. One of them’s a great tool called Leads Recon. It’s fabulous for this method. It really, really is. So there’s, you know, there’s a lot of things that I’ve been able to do knowing what I know now, you know, seven years after I started doing this, I’ve learned how to process turn it into processes and systematized it and become much, much more efficient and even outsource a big portion of all of it so that it really, you know, I say this is a, if it were up to me to do it all the time, it probably wouldn’t get done, at least not regularly and consistently. But because I’ve learned how to systematized and an outsource part of it, I know it gets done because I’m paying somebody to do it. And so, therefore, I know for sure that my prospecting is going to continue on a regular basis. And my pipeline is always going to be full of conversations to be had with prospects because this process has been implemented if that makes sense.
So anyway, let me grab the screen real quick. And I want to show you guys what I’ve got. And we’re just going to give you a couple of quick examples. I want to add this to the end section, where I talk about advanced methods or strategy for vertical prospecting. And specifically, what that means for you know, anybody that gets the training, you’ll know what I’m talking about. If you don’t, I highly recommend that you get to training vls.semanticmastery.com will take you to where you can buy the training, but if you’re looking to get clients or you’ve got Lead Generation assets that you want to monetize. I’m telling you this method is fat. It’s great. It’s one of the best ways that I’ve ever seen to get the conversation started okay with prospects and remember guys, that’s the hardest thing. If you’re cold calling, well God bless you. Because that sucks period. And you know, if you’re cold calling already how many times you piss people off when you call them and interrupt them, and they think that you’re soliciting them for anything whatsoever, you’re going to get called all kinds of names you’re going to get cussed at, they’re going to hang up on you all that stuff. If you just stand out cold emails, then you know that most of those emails are going to be considered spam by the prospects, they’re never going to reply or you’re going to get really shitty messages back from them. The ones that do reply, which I always thought was funny because they took the time to type out something negative to say back to you instead of just deleting the email. But that happens and don’t get me wrong, this method occasionally you will get that too but it’s much much less likely.
Then it’s going to be up to you to close the sale, right? I’m not giving you sales training here, I’m giving you contacting and prospecting training. All right, but that’s what I wanted to point out was it’s a very unique method, it works really, really well. And there’s a lot of things that you can do to you know, once if you’re a digital marketer and you understand digital marketing, you can apply a lot of the things that you know already to make it work so much better. So, specifically, there’s a module within the new training for advanced methods for vertical prospecting. When I say vertical prospecting that means when you’re prospecting to one type of business vertical or one industry, which is what I totally recommend, and if anybody’s been following us for a long knows that I’ve always been telling you guys to you should really become a big fish in a little pond, which means stick to one industry, because then you can fully develop your marketing, your sales messaging, the way that you communicate, your creatives, you know, everything around one industry, it reduces the workload significantly, exponentially than it does if you’re trying to be all be you know everything to everybody then you’re a small fish in a big pond right that makes sense. So with vertical prospecting, when using this method it’s better to do it, in my opinion, you can use this to approach anybody okay for to sell or to prospect for any marketing service, but I recommend doing it where you’re approaching a particular business vertical, okay. And because of that, then you can do things like get people on to an autoresponder right that then you can follow up with them so prospects that may not end up becoming your client now could very well become your client, six weeks, six months, you know, a year down the road because you’ve got them on an autoresponder and also a remarketing list, for example, and you can constantly remind them, gently nudge them, that you’re still there, right and that your marketing services are there.
Well, one of the things that I wanted to talk about today specifically was advanced automation follow-ups. Again, this isn’t in the training, but I’m going to cut this section out and put it in the training specifically because I wanted to show you guys that are digital marketers, how you can use your knowledge to increase your own success with this method. So for example, if you get them onto an autoresponder and what which I recommend that you that should be one of your goals right is to get them onto an autoresponder because again, just because they’re not going to be a prospect now doesn’t mean that they won’t be a client later, right? Does that make sense? But with most autoresponders, any of the good ones I recommend using drip.com and the training but on any number of them do these kinds of things.
Now, there’s a use our recent unopened feature with most autoresponders to where if you get them an autoresponder and you send an email and they don’t open the email, the email autoresponder will actually know that they didn’t open it and will send it to them again and you can tell them to send it you know in three days or five days or whatever it was so that you’re making sure that they’re getting another opportunity to read those emails, especially if they’re value based, right? You want them to see those emails. You want them to open and see that you’re trying to help them without asking for anything except for Hey, if you need additional help, call me or reply to this email or schedule a call with my calendar app or whatever it is, whatever your contact, your call to action, your conversion goal is for contacting right so again, that’s something really simple that you can do once you have them on an autoresponder something else guys. Ringless voicemail, slidebroadcast.com if you don’t know what that goes check out slidebroadcast.com. It’s great. It’s a ringless voicemail system, where basically you can upload an mp3 with a message that you want to send to them and what it will do is it will call their number and their phone won’t ring if they pick up the thing hangs up on them. But if they don’t pick up then it will because it’ll be a ringless voicemail anyway, it’ll just show on their like mobile device and it will also work on about 50% of landlines. By the way, guys, not all landlines, but about 50% of landlines that have voicemail, this will work on also. But for mobile devices, it’s almost 100% it will send them a voicemail message. So that and it doesn’t ring but all of a sudden on their phone, it will show that they’ve got a message waiting, and they go listen to the message. And it could be you, you know, hey, this is Bradley Benner from Big Bamboo Marketing. And I just wanted to reach out and tell you that, you know, I’m really looking forward to or I’m hoping you know, whatever the message may be. I’m hoping that you got my video email. And if you’re interested in lead generation services, or Google might, you know, getting more leads from Google My Business, certainly give me a call or schedule a call with me via my Calendy app and give the link whatever the case may be, guys. It’s up to you to create the message but my point is that ringlets voicemail is something that you can use as part of your automated follow-up strategy.
The next thing direct mail zendirect.com. Zen Direct also connects with Zapier. So with Zen Direct for example, right here is Zen Direct okay was then direct. For example, you could set up another automation or similar automation that you can send them a letter or a postcard. All you do is upload the design to send direct. And then you fund the account to pay for the print the printing of the design, whether it’s a postcard or a letter, and it pays for the postage and Send Direct will actually create the mail piece and send it out. They’ll print it and send it out to you via us mail based upon whatever action it is that you tell them what you want it to do. So with Zapier, once again, you can say, send a postcard or a letter I typically use postcards but send a letter with anybody that’s any prospect that schedules a call with me via Calendly, right Calendly connects to Zapier. Right. So my point is, you can use Zapier and some of these other services to really set yourself apart. Think about how many spammers spam local businesses for solicitation on a regular basis or how many times Yelp calls a local business or Home Advisor for those of you in the contracting industries, how many times they get hammered with shitty sales calls, and that’s how people contact businesses. But if you set yourself apart with a unique video email, then you get them on an autoresponder there are ways to do that through the video email sequence, I talked about that in the training, and then start sending the value based emails with a soft nudge at the end just to contact you. And then you set up some of these automatic follow up.
Automated follow-ups like sending a postcard, who else sends direct mail? Nobody anymore, right? Send direct mail, send a ringless voicemail during the middle of an email sequence that, you know they’re opening because that’s the reason why they got the voicemail broadcast, right? And saying it just giving them some additional information about that particular sequence right and how, hey, don’t forget if you have any questions, I’m still here. Here’s my number, call me. Those are the kind of things that are really going to set you apart because nobody else does that stuff, guys. And so for those of you that are looking to get clients looking to monetize assets you got to think creatively instead of doing what the herd does, right the traditional wisdom which everybody’s sick and tired of just do these kinds of things and it will give you better results. So with that, I’m done. okay.
Adam: Do we have anything else before we wait too long on my screen froze for a second they’re trying to come in strategically but no good stuff. Can’t talk it up enough I love this way of doing it like you said a lot of it you know you’re providing value but you’re automating the hell out of it and you know works for you and it works for them so anyways, anyone to you know, anyone who’s doing stuff outside of this if it’s not strictly client, SEO, whatever it is, you’re doing this works across industries like don’t narrow dumping god, this is just for the one place I can use this. You can do this for damn near anything. So.
Adam: all that good. Guys, you guys got anything?
Bradley: That’s no. Okay, I’m gonna grab the screen again. Okay.
How Do You Register A GMB In A Particular Area?
Bradley: The hangouts Alright, so we’re going to go with starting here because that was from six days ago and go forward. So Andy says hi there. You mentioned in a GMB video with Peter Drew’s Dominator site that one should consider registering a GMB in a particular area. If the GMB I don’t know niche looks uncompetitive, okay, but unless we actually have a business scenario, how do we actually do that? Thank you. That’s a great question, Andy. Well, we have a service in our store MGB for verifying or registering GMB, Google My Business profiles, where you don’t actually even have to have a physical location. Now, before we had to pause that for a bit because of some changes that were going on. It was making it very difficult to verify but is that can somebody confirm that is available still now is that correct word.
Marco: It’s available only to our MasterMind right now.
Bradley: Only to our Mastermind right now. Okay. Well, hopefully, we’ll have it back available in our store here shortly, but available for everybody. But right now there was we were verifying a ton of locations for people. And then what happened was, Google started cracking down, which they always do. We were expecting it at some point. And so we had to literally stop taking new orders for some time, but we just started like in the last couple days, I know opening that back up, and apparently it’s just to our mastermind, which is often how we do things when we have to shut stuff down when we reopen it, or when we even launch new products, it’s typically to our mastermind first, and then we smooth out any potential bugs or issues before we launch it to the general public.
Marco: Hey, hey, Brad, the breaking news from Rob. He’s opening it up to everyone. Okay, there you go. So at first he wanted to test with the mastermind and we wanted to get caught up with all of the orders that we had, you know, backward because of all the problems. So that’s all cleared up. So yeah, we’re open and ready to go.
Bradley: So mgyb.co, that’s the store. You can buy them there. Okay, Andy, so you can just go check them out there.
Does Google Assign A Dynamic URL For GMB Profiles?
Okay, Will’s up, he says Bradley and Local Lease Pro you showed us how to find the GMB share URL for our profile. And every time I do this, I’m getting a different URL that resolves to my profile. Is this than a dynamic assignment by Google? Is there a time expiration by this link? By any chance? Thank you know, but what I, I’m not going to go into a gym be an asset right now. But one the best URL for that now, guys, because it’s a straight three on one with no redirects. or excuse me, it’s a straight URL with no redirects at all. Not even a 301 redirect is if you go into your DMV dashboard, and where you can click on the Info tab or even from the Home tab. Inside the GMB dashboard, you’ll see where it says view on search and view on maps. right there are two links that will save you on search your maps if you right-click the View on maps, and click copy link address, paste it into a text file a notepad file. Then you’ll see it’s a Maps, Google com something question marks, cid= but that that URL there you that if you actually put that URL into a, and there’s some character sometimes that’s appended to the end of that, cid, you know that cid number or whatever, you can eliminate that. But if you that, that cid URL, essentially, if you put that into a redirect checker, you’ll see it redirects to www.google.com slash map slash, question mark, whatever equals c ID, whatever. So all you do is the short method here is just right-click on that view on maps link inside your GMB dashboard, click copy link address, paste it into a notepad file, and then change the maps. google com the map subdomain, change that to www. That’s it. Once you do that, now you have a straight URL to the maps listing is no redirect. And it’s the best URL to use because it’s going to stay consistent. And you can use that for link building. Okay. So there you go. That’s the best URL for that.
How Would Google Know Where Your Business Is Located When They No Longer Require An Address?
Mark says hi, in GMB. For service area businesses, Google only requires a service area zip code or city they no longer require an address. Well, they do when you register the listing, you have to have an address. However, if the distance is one of the most important ranking factors, I’m assuming that providing an address would be important. Otherwise, how would Google know where you are located? Is that correct? No. Again, because by Google’s own terms of service, if you are a service area business and you list your physical address, you can get your profile terminate or suspended. Okay, we’ve had seen it time and again from people that didn’t know that or they would assume what you’re assuming Merv and they would go in and put their show their address, right so they put a physical address. Remember, when you registered the GMB, you had to have a physical address period, you can’t get it without listing a physical address when you register the GMB and so Google knows where that business is located. If it’s a service area business, the first thing you’re supposed to do before adding your services areas is clicked into the physical location setting and click that blue link that says clear address, you clear the address, then save, then you go to the service area section and add your service areas. So Google knows for sure where your business is located when you verified that profile. Okay?
What’s The Best Way To Get At Least One Review To A GMB Page So It Doesn’t Stand Out So Much?
Ken says what’s the best way to get at least one review to a gym be so it doesn’t stand out? So much How can I get the initial review? Well, you can spam it can, you know, I don’t recommend doing that there are legal reasons, sometimes depending on what state you’re in. So you got to be real careful about that kind of stuff. But you could certainly spam a review. You know, just so you know, I mean, I’m not encouraging that I’m just telling you, that’s one way you could do it. The other way you could do it would be if you have, if you’ve never sold a lead from that particular location, or you’ve, you don’t have a client or whatever, then you can’t really solicit an actual customer review. But if you have actually generated leads that you’ve been able to monetize, then you could always ask the, you know, one of the leads that have come through to leave a review, that’s always you know, a possibility. Again, I know that’s difficult. But if you want to do it legit way, that’s the way you do it. Otherwise, you could spam it. Again. I’m not encouraging that because you got to be careful about which states you do that in and that kind of stuff, but that’s certainly a possibility.
Is There A Difference Between P1-P6 Embeds In The MGYB Store?
Marco: No, no, there’s no difference. It’s just the number of embed.
Bradley: Okay. Thanks.
What Is The Typical Turn Time For Deep Keyword Research In MGYB?
Marco: He keeps asking, I think this is the same person, he’s asked the same question like three, four different places. Please don’t do that. It doesn’t help. But it’s three days, typical turnaround. But, of course, if there are orders previously in the queue, that’s going to delay your orders will still take three days to create, but it’s three days from the moment they start working on it. So it could be a week, it could be 10 days before they start working on it. It all depends on how many orders are already in the queue, which each of those will take three days to complete.
Do You Have Video Training On The Best Practices Of Using RYS Drive Stacks?
Bradley: Ron says I just received my first job is from you. Do you have video training for best practices? you should get the black book run that should get sent with every order is that correct?
Marco: No. That they get the done for you User’s Guide the Black Book is only available in RYS Academy Reloaded. So the done for you User’s Guide is not sent. But that’s sent with the order. That’s what I meant. He should have gotten that done for you Users Guide if he didn’t, then he should write to email@example.com and request the done for you User’s Guide.
Bradley: Okay, there you go. I’m sorry. I can conflict the two terms. But yes, get the User’s Guide. And then obviously, if there are any specific questions about that, we can answer them in here and Hump Day hang out. So we’re in one of the groups about, you know, things that you can do link building is one of the best things you can do to get more power out of them. So, you know, we’ve got a link building service that is designed specifically for that kind of stuff in our store, mgyb.co, again, it’s by our own link builder has been working for me for like five or six years now. He’s freaking fabulous. He knows exactly. He’s a pro. And so he’s the one that handles all the link building specifically for these kinds of methods, and it works incredibly well. So this is I’m really afraid of doing something wrong and jeopardizing my investment. Bradley does such a great job training. I was hoping there would be some video available. Yeah, again, the user’s guide has all the training that you should need. But if there’s something in particular that you need to know about, you know, we’re actually Marco and I starting tomorrow. By the way, we should have announced this by the Marco and I starting tomorrow are doing MGYB training where we’re going to hold a webinar monthly, where we’re going to talk about the best practices for different products tomorrow, it’s going to be about syndication networks, why they’re so important in 2019, because they have a lot of people say, well, the syndicating content really still helping 2019. Well, they still survive. Yes, it does help. Maybe not as effective as it was four years ago, but it’s still as effective but syndication networks have a are very effective for another reason. And that’s entity validation. And they’re more effective for that reason now than they have than they were in the past. They’re more effective than ever, in fact, and that’s, in particular, that reason. So again, Marco and I starting tomorrow at 4:30 pm. Eastern, we’re having a webinar and MGYB and we’re going to do one monthly where we’re going to take a particular product or service and highlight the best uses of it best practices and what are the things to do once you’ve received them to get the best use out of them are the most that you know the best results from them, so perhaps Marco and I will do drive stacks next month. What do you think Marco? I’ll take the silence as a yes.
Marco: Oh, sorry. I was talking to a muted Mike. Yes, definitely.
How Do You Come Up With A YouTube Channel Name For A Lead Generation Business?
Mike says when coming up with a name for YouTube channel for lead gen or local business, how can I make up also an address for using it for some kind of NAP backlinks and local citation. Thanks. Well, when coming up with a name for YouTube channel for lead gen for a local business, how can I make up also an address for using it for some kind of NAP backlink? Well, if it’s for a local business, they have an NAP, so I don’t understand I’m not sure I understand the question might if it’s for a local business, they already have an NA P. So why don’t you just list there NAP YouTube citation is a powerful citation. I know that because I use bright local citations for my clients. And it’s always ranked as one of the highest or most you know the most powerful citations. So YouTube you can put it in the channel the about or the description of the channel description the about section, you put the sap there you also every time you publish a video for that business or lead gen video, whatever you always put the sap in the video description as well. If it’s for lead generation asset, you should still have an NAP, I don’t recommend if it’s a spam address that you put the street address, but you can still put the name, city state zip and phone number but don’t put the street address, it still counts as a citation. It’s just a partial citation, right? And a link back obviously to the digital asset, whether it’s a GSB website, the GMB map URL, or if you have a self-hosted website link back to that as well let link to all of them. Does that make sense? So again, if it’s if you have a Google My Business profile, it had to have had an address period at some point, it had to have had an address for else you can’t have a Google My Business profile. So if that’s what you’re looking to promote, use that address. If it’s a service area business or a spam address, hide the street address. Don’t publish that just published. The name, the city state zip and phone number and in the links back to the digital assets again, GMB website GMB map share URL, or excuse me that the GMB map URL the one that I just talked about, where you right-click the View on maps. Change the subdomain from maps.to www dot. And that’s your that’s the best URL to use for that for now on. Okay. And then obviously if you have a self-hosted website link to that, too. All right.
Do You Still Recommend Uploading Videos As Live Event And Schedule Them?
Greg says I want to begin uploading some videos to my channel. Do you still recommend uploading as a live event scheduled without a week? What is the software you recommend for uploading? I can’t remember the name something like oh, GM or GMB note. There was excuse me OBS which is I think, I don’t know, OBS if you just click go to Google and search for OBS broadcasting software or something like that. Whatever our live stream OBS live stream that’s the software that you can use this free you know there’s other ones like wire cast or two but their pain in the ass to use. OBS works really well we’ve got a video on our YouTube channel, just go to youtube.com slash semantic mastery use the search channel feature and in search for OBS and you’ll find a couple of videos where I Talk about how to use that to live stream even pre-recorded videos. It’s not hard to do, and it works really well. And yes, live streaming still gets more reach guys, like even live streaming and pre-recorded video gets more reach than just uploading. So I still do some video SEO stuff for a video production company, not nearly as much as I used to, they really slow down onboarding new clients, but occasionally I still get a new job for that. And when I do I still do the same thing. They just send me the video file. And then I livestream it into my channel that I used to syndicate out to a bunch of networks, syndication networks, right? And so it works really, really well it does, it absolutely helps. It’s better than just a straight upload.
Bradley: That’s right. That’s right subscribe so you get notified when we have new videos and live streams and all that kind of stuff. So.
Can You Order Multiple RYS Stacks To Target Multiple Location Pages?
Alright, so the next question is, can you order multiple stacks to target multiple location pages? You can.
Marco: No we won’t do it. I mean, yeah, multiple stacks in the same stack. We won’t do that. But if you’re going to order multiple drive stacks targeting each location, yes, we will do that. We are talking. Here’s the thing we are talking about being able to expand dr stacks offering that as a service, but it takes about as long to create a drive stack inside the root folder, and then a companion Gsite, inner page as it does to create the original stack. And so we’d be close to the same price unless we can figure out how to do it quicker. Robin and I were just talking about it this morning. By the way, we’re going to figure that out. But the answer is yes. If you’re going to order individual stacks if you want it within the same stack. We’d have to charge you the same price regardless. And we don’t we’re not offering that at this point.
Bradley: Yeah. Okay, there you go.
Can You Rank A Service Business Page In Multiple Locations With One Address?
Bradley: service business, can they rank in multiple locations with one address, not in target location? Do you offer any products to help with that in mgyb.co? Yes, you can. That’s really what local GMB pro was about being able to rank in order and get leads from Google My Business even as kind of a workaround for the proximity issue. I know what you’re talking about, Tash I guess, you know, part of what Local Lease Pro was about was registering new GM bees in the actual locations that you want to get ranked in because that was really the point because of the proximity issue ever since the mobile index first switch which occurred in July of 2018. Proximity is a huge factor now for GMBs. Yes, you can still get GMBs to produce leads or and you know, some rank in cases in adjacent areas. But once you go far outside of or beyond immediate adjacent areas, it’s very difficult to have a GMB rank. It still can be done but you have to build massive authority and you also have to do a lot of what Marco calls expanding the centroid and that’s what we teach in Local GMB Pro. We do we have something in mg y be that can do that for you other than drive stacks and, you know posting which I don’t think we’re offering GMB posting yet publicly. You know, where we do the actual posts and everything for you. I don’t think that we have anything available in the store that can do that for you yet, that is coming. We are working on some of these GMB services off page services especially while including posting which is really on page but we can do that through API so we don’t have to actually have access to your account. And that’s really, again, there are certain things that you can do to get better results in and circumvent the proximity issue to a degree, but it requires developing a massive authority as well as very specific procedures or methods we cover in local GMB Pro. Mark, do you want to add to that?
Marco: No, I like it, man. You have to create, as you said, its massive trust, massive authority. So you can expand the center and you have to create the relationship, right. So it’s not just going willy nilly and trying to expand that century, it’s creating that relevance between your business your center, it is a business center. That’s all that means what Google considers the origin of your business. So for us, it’s a location, it’s at the center of the area that you service. So from there, if you want to extend past your service area into an adjacent area, you’ll see sometimes when you’re looking at maps or whatever, that some businesses will bleed into areas where they should where they shouldn’t be ranking. This is where your local least pro method comes in and really takes advantage of those areas where you can really go in and hyper-target and go in and, and rank real quick in the three pack. But in order to do that from your business century, it takes overpowering kind of the proximity factor in the algorithm so that you can get past that you need to break past it somehow. And that takes massive power.
Would It Be Beneficial To Associate 3 Brands Under The Same Niche Or Should You Keep Them Separate?
Bradley: Jeff says I have three brands and related real estate niches. We Buy Houses real estate agents and discounted property marketplace, would it be beneficial to associate these brands using links between the sites or is it better to keep them completely separate? If it’s all the same brand? You know, then yeah, I would absolutely encourage you to interlink those guys like got guys branding is so important now and authority and entity authority is so important. Again, we’re going to be covering part of that tomorrow. The mg Why be a webinar about syndication networks, um, but so my point is that
Guys, you know, we used to always think we always had to hide footprints, but I’m telling you, you know, spammy footprints, yes, but if you have a brand, but you’ve got it spread across three different websites, because they’re there, they’re related, but yet they’re separate services. And I get what you’re saying, right? You’ve got a, a website for sellers. In other words for you to acquire properties for seller p property owners to come to you that says, Yes, come by my property, right. For motivated sellers, I get all that, then you have one that is for real estate agents, obviously. And then the last one would be for where you’re selling properties that you’ve acquired, right, so that now you’re the owners, and you’re looking to sell or to flip properties. I get that, well, if it’s all the same brand, I can understand having three separate websites, but yes, I would absolutely interlink those, because, again, it’s just, you know, it makes sense. It’s logical. It’s all the same brand. It’s not, in my opinion, there’s nothing spammy about that. Because you’re you’re essentially the same brand and you’re just letting Google know hey, this is my Buying site is my real estate agent site. And this is my selling site. But we’re all the same brand. And in my opinion, that’s going to give you a boost because Google’s going to see it that way. Right? So for example, with some of my multi-location lead generation assets, you think that I would say, Oh, no, you want to keep all of your assets separate. But if it’s for a, a brand, if they’re all for one brand, not pseudo brands, but an actual bona fide brand, I linked those now, like, and I do, because it really does help create a bigger footprint in this case, it’s a beneficial footprint, not one that’s going to harm you. Does that make sense? and Marco, do you want to add to that?
Marco: No, I thought that was great.
Bradley: Okay. Yeah, I would absolutely do that, Jeff. You know, as I said, I’ve got some projects I’m working on where I’ve seen an absolute benefit from doing that. Again, if you’re not doing anything spammy with those three sites, like on page spam stuff, then there’s no reason why you shouldn’t be interlinking those and because again, that’s just going to continue to further validate that entity. Right.
Bradley: Yeah, and I’m actually working on a very similar project, Jeff, that I’ll be revealing in the mastermind in the coming weeks. That would be right up your alley, very closely related to kind of what you’re doing here. So I’m actually really anxious to talk about it now. But I can’t I’m not going to yet. But that’s something that in the coming weeks, I’m going to be revealing, like some stuff that I’ve been working on it. And so I think that’ll it’ll be really helpful for you as well. So we’ll talk about that in the mastermind. PoFU. Okay, that must have been well.
Marco: I wonder who that is? Yeah.
Bradley: It must have been Marco.
Unknown Speaker 50:19
How Do You Get Different Versions Of A YouTube Channel URL?
Fit says how would you get the many different versions of a YouTube channel URL? Um, well, there’s I know there’s one we had a mastermind member who a remember I don’t he has. I think he’s not with us anymore. But no, yes. Yes. He Yes. He shared it out in our mastermind. And that’s the only way that I’m going to share this with you right now. Yeah, yeah. Yeah, no, I wasn’t going to share it. But he created a Google Sheet or Excel sheet. I think it was a Google Sheet that you would just post the URL and it would spit it like and it would convert it to all the versions of that URL for YouTube, which was like dozens and dozens of them was ridiculous, but I know there’s software’s out there that will do that too. Probably. You can find them nine two, I would just do some searches pits Google searches, it’s likely that you’ll find like a script in a black hat forum or something like that, that you can use that will convert it. You just paste in a URL and it’ll spit out all the different results. Damon Nelson had something called Vid Penguin was that that was a funny name, but I think it was Vid Penguin. And it did exactly what you’re talking about. And then it would also create an RSS feed out of the videos and like do some other stuff. But I don’t know if he still supports that product or what but it’s, I know that it did exactly what you’re asking about. Okay, check that out.
Bradley: Okay, um, let’s see, Toby. Where’s the live Hump Day? Is this not live? should be.
Adam: Yeah, we’re good videos.
When Making A Data Hub As Replacement For G+, Is It Better To Create A Single HTML Page With @ID Or Create Separate S3 HTML Pages And Interlink Them?
Paul’s up. In Syndication Academy you say the workaround for G Plus is the HTML page as a data hub to replace you. Plus, my question is, would you make the HTML page a single page that includes the ad ID? And all that’s included on it? Or would you break it up into s3 or into three or four s3 pages interlinked with jump links to each other? Or have just two HTML pages, one for social properties? And then IP and the other is the ad ID page. Ideally, which option? Really, that’s just a personal preference. Um, you know, I would probably have two separate pages for that, like, in other words, have one it’s just that would, what I would what I would do is have one that would be specifically just for like, like a social hub where it doesn’t have all the iframe embeds only because that one would be like, it would load quicker, it would be one that I would just have the NTP listed. And then maybe like it would be like essentially a resource for all of the syndication network properties as well as other web to auto-properties. I mean, again, it’s syndication Academy, you know that we encourage going out and creating a web to Dotto profiles, even ones that you can’t syndicate to because those are like social citations. That’s essentially what they are. And especially if you take the time to fill out the profile and complete it, put a nice description in interlink when and when and where available. Put branding on the correct branding, as well as graphics, you know, the same logo images and header images where you can, all of that stuff really does make a difference, you know.
So, we, you know, we’ve encouraged to do that. The point is, is to catalog all of those, put them in one location shit, you can put them in a G sheet that you make public and then hammer that out with links, you know, there are things that you can do. My point is, you could do that with an S three page, the one that’s just a clean page that would list all of where you’re located like you but I’d still put an AP on there. If it’s for a local business. I’d also you know, maybe do you know, list all of the different profiles and make sure that they’re linked to those profiles, and just go in and update it as you add new profiles. But then I would still have the ad ID page. Separate because of that
Something again, it loads slow. That’s strictly an SEO thing. The profile page could actually be something that I would publish in places if that makes sense. That’s what I would do, Paul. Okay. And again, I was talking about using just the ad ID page as the G Plus replacement. But as you have a project that builds up more and more profiles, I really would separate the two because the one like I said, could literally be like a public site, that one that you promote in places, I wouldn’t necessarily do that with the ad ID page. Because you know, the pages look can look spammy. And because the iframe is they load slow shit sometimes, especially the more iframe you stack into it. And that can create issues. It’s again, that’s an SEO tactic. All right.
All right. We’re just about done. We’re almost out of time. Anyways, so.
Okay, well, looks like we’re done. So hope everybody enjoyed it. We will see. Some of you are hopefully all of you at the MTV webinar update webinar tomorrow. It’s also going to double as the syndication Academy update webinar but 30 minutes of training about syndication networks and in 30 minutes of questions and answers. What time is that up brother 4:30 pm. Eastern. Awesome. Alright, everybody and links on the page and I’m going to put the links in the Video Lead Gen System. If you’re looking to fill your pipeline without cold calling, that’s the way you want to do it. And especially right now where you can get a sweet nice discount since Bradley just did this big update to it.
Awesome. All right. Do we have a couple of minutes before we go? Adam and you’re Yeah, I’m familiar with it too. But what’s your average opening rate without the video? lead gen system? Man, this is kind of embarrassing on two counts like one. It’s been a while since I haven’t done that. So I don’t recall exactly, but it was a hell of a lot lower. I mean, I the number I quote was because I was like, You know what, I never kept great stats on this. I’m going to go look it up. And I was actually shocked the industry average like Well, sorry, across industries is under 1%.
It’s under 1%. I can say that when I was doing it. I was at around 1.75 or some shit like I hate cold calling and I hate it for that reason because it’s like you have to be, I don’t know, rejection, rejection proof, almost, because you’re going to be rejected almost 99% of the time. And so that kind of, it sucks it if you’re trying to do that, and you’re trying to generate clients, and you’re trying to keep clients in the pipeline, but you have to reach out to 100 to get, you know, one, one and a half 1.75 or whatever your averages for whatever industry, which is ridiculous. So, so think about doing it that way. Versus Yeah, I don’t know if you’re going to get that to 30 or 40. Bradley has it home then. That’s what he’s teaching. And if you work it enough, I know that you can get that or better. But man, if you can get a 20 your, what, 200 times above industry average. Come on, man, that that’s like that’s a no brainer.
They’re always going to call you back or scheduled call via your Calendy app or opt-in or whatever your call to action is your conversion goal is it doesn’t mean they’re going to take action. But what it does is you can use the email tracking app to determine which ones are the most engaged with your message. And then you follow up with them more again, Adams got a little order bump that talks about follow up as part of the funnel for this, this product. That is absolutely true. Don’t one and done it, guys. If you send a message and you see that they’ve engaged with your landing page or your video, depending on how you haven’t set up I recommend the landing page. And they don’t reply, don’t give up on them. Send them another email, send them another email. And that’s the thing. When you see that you can set up email, activity tracking and notifications so that you can get notified when they click the link. So you know, when they’re when they have seen your video, they’ve gone to your landing page. That is the very best time to follow up. Follow up with the phone call. If you’re not afraid to or follow up with the follow-up email and say right
sales trainer training. Yeah. For people who are having time just closing the deal. Anyway, I just wanted to get that in because I really liked this video sales letter method. I think it’s one of the best things that I’ve seen out there.
Alright, guys, we’ll see you all next week or tomorrow on July be webinar and do I be there. I’ll be everyone. Bye, everybody.