Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 245

By April

Click on the video above to watch Episode 245 of the Semantic Mastery Hump Day Hangouts.

Full timestamps with topics and times can be found at the link above.

The latest upcoming free SEO Q&A Hump Day Hangout can be found at https://semanticmastery.com/humpday.

 

Announcement

Adam: Alright, we're live. Welcome everybody to Hump Day Hangout, Episode 245. Today's the 17th of July 29. Then, we got several good announcements, the real quick and before we say hello to everyone just want to say, you know, if you're new to Semantic Mastery and you're watching the replay, you're checking us out live, you're in the right place, we're going to get into your questions and get those answered points in the right directions. get you what you need to know. If you ever want or need to be asking some questions, head over to https://semanticmastery com./HDquestions, and that'll take you to keep the URL the same. And just update the page so that you can always come back and ask questions ahead of time. So with that said, just go down the row here, Chris, how are you doing today?

Chris: Doing good, super excited, like super cool things coming up like POFU private event and stuff. So I can't hold it back.

Adam: Cool. Yeah. But if you haven't gotten your tickets, yet, now's a good time. any stage of planning, we're locking down the VIP event, in terms of what all it's going to entail. details to be released later, but you get your tickets at pofulive.com. It's basically going to be a half-day or more event before, people who live so that on the 11th everyone gets to get together, it's got a VIP ticket, meet each other, hang out, get to know each other, have some fun, and then go into the event. Kind of with that already out of the way. So you're ready to hit the ground running so. Hernan How you doing?

Hernan: I'm doing awesome. also super excited for a POFU Live 2019. 2018 was really good. So they say, so yeah, I'm really excited for you to know, to get to meet you guys hang out with all of you guys. So just be there will be square.

Adam: Outstanding. Yeah, and we've already heard from somebody who's coming who lives in Denver, which is awesome. So we got a local coming in there. And if anyone else is around there and give a shout out, you know, we're going to be in the area can't guarantee anything, but look forward to meeting people and you know, enjoying the area as well. So, Marco, how are you doing?

Marco: I already have my speaking topic for POFU Live and write your own fucking book. Tell your own fucking story. And I'm going to go from there. I'm just gonna flow. So I'm looking forward to it. I'm also knee-deep into our new What do we call it VIP coaching. I'm really into it really did digging in and looking around and seeing where I can get a foothold and, and make some quick money. So I'm doing all kinds of stuff plus all the other stuff that we talked about yesterday that I can't really say, yeah, that's, that's coming down the line, but it'll be four years for RYS Academy. On August, right? getting released in August, I believe is August 29th of 2015. And so four years, four years, and it's still there, it's still going. And regardless of what anybody says, the shit works. And so there you go, we're still in it. We're still in the lab, we're still in the Facebook group. Right? So for something that doesn't work, we have all of these questions all the time, about how to make it even better. And I'm there answering questions. So there you go.

This Stuff Works
Adam: That's true, man that yeah, that has been an active group for numbers of RYS always reloaded for Yeah, for years. So that was a good point. Good share with people that Yeah, there's a great community behind that. And just going strong.

Bradley: Marco, you're saying that after four years. And really, we started implementing it before we launched the product to make sure that it was working and repeatable and duplicatable. But you're saying after four years that it still works, and it's still providing results, just like we intended or did from four years ago? Is that what you're telling me?

Marco: Yeah, it's not as quick, of course, as it used to be because of the algorithm change. But if you give it the 21 days, the Google dance, it kicks in. And then it's unstoppable. It's that simple. You do it all the time. It's part of your foundation. It's part of my foundation. Everyone in RYS that's applying it's part of their foundation. They do nothing without a drive stack plus Gsite. Why? Because that's the SEO firewall. That that that's, you know, I'm thinking, John Goodman, right. That's your base, your Fortress of Solitude, right that nobody can touch you once you're there. And so that's what I think of when we're doing this. Oh, yeah. Not only four years, but May have of 2015. Right. When you did yours, your test, your crappy test, that's still ranking To this day, the ranking number one, I just, we were talking.

Bradley: And well, the reason why I was asking if it still worked was because, you know, for four years now we've been hearing Well, I'm afraid to use drive stacks, because what happens when Google closes that loophole, and it just shuts everything down? Well, for four fucking years, it's been working. So that looks like a missed opportunity for the last four years for everyone that had that we've heard that from, and we've heard that quite a few times. So anyway, I just thought it was funny. You're right, the algorithm is changed, it does still have an effect, but you know, it acts or reacts in a different manner. But it still works. And it is still absolutely foundational. The new business that I started, which Marco alluded to earlier, when he said that we're in a, we're an accountability group that started last Monday or excuse me, this Monday this week, for the new business that I'm in, which is real estate business. And all I've done is a drive stack, and I think five or maybe six press releases, and I'm ranked in the top three for my primary term for the state of Virginia. So again, if anybody says it doesn't work? Well, you know, keep thinking that that's fine. We'll keep using them. So

Marco: Yeah, I mean, less competition, because the guys in RYS Academy Reloaded love it when people say it doesn't work because it means fewer people come in more money for them. Right.

Adam: Very true. Very true. And Bradley, you alluded to it, but yeah, that's what you've been up to, right. Been working with a small group, from the mastermind on real estate stuff.

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Bradley: Yeah, it's been, it's cool. We just started on Monday. It's a very small group, I think we've got maybe besides members of, you know, my partners, so board members of Semantic Mastery and stuff there, I think we've got about seven or eight people in the group. But it's cool, because it's, it's a new business model where we can apply digital marketing and SEO techniques to that is, I think, completely untouched, honestly. And I think there's a ton of opportunity in it, I've been very fortunate to have great success in just the past three months since I started. And it's, in my opinion, way better than just a digital marketing business model. Because instead of making incremental growth in my revenue, like I have, for the last 10 years, as a digital marketer, I'm making exponential jumps in revenue right now from, you know, being able to find properties through digital marketing, as well as some traditional marketing, get them under contract for dirt cheap, and then turn around and sell them for it at a at a significant discount. But because of again, being able to apply digital marketing techniques to it, I'm able to get them sold rather quickly. So it's, it's really cool to get these great big paychecks. And I'm fortunate to have a few people that decided to join me within the mastermind to apply their digital marketing expertise to this new business model. And I can't wait to see the results that they're going to be able to achieve to during this next 10 weeks. So that's what's going on for us, as well as honestly, obviously, we continue to do what we do in the mastermind Marco and I just had a really good mastermind webinar last Thursday, again, we're after we talked about some other things for a little bit, we spent at least a good hour talking about silo structure, and some really important discoveries that Marco has made, that we kind of reinforced with, with my beautiful snag at diagrams and everything else through the last hour of the webinar, that I've already instructed my blogging vas to go back and start implementing the new silo methodology that Marco really revealed to us last week. And it's amazing to see what kind of results we're going to have come from that. So really cool stuff going on, as usual.

Adam: Outstanding. But before we get into the questions, just want to let everyone know, like I said, thanks for watching, for the first time here. Feel free, you can always ask questions beforehand. And we encourage that, especially if you're not able to make it live, whether you got a client call, you're out traveling, you got a job, whatever it is, you can ask those generally we have things ready to go by the next day. So you can come in, you know, a day or two after Hump Day Hangouts and ask your question, then come back and check out the replay on YouTube. And if you're watching on YouTube, go ahead and hit subscribe, if you want to share it with people, by all means, do that we're trying to grow our YouTube channel and love helping other people out. So if you come across some of our clips or things like that, feel free to share those and help us out and help someone else out. If you'd like to get easy and better repeatable results, and you're wondering where to start with us besides Hump Day Hangouts, grab the Battle Plan, just head over to https://battleplan.semanticmastery.com if you're ready to grow or start your digital marketing business, or if you have your own business and you want to get better results online, then come join our experienced community at https://mastermind.semanticmastery.com and head over there, find out a lot more about that hit us up if you got questions. But we're looking for more people, that would be a good fit for that, again, whether you're looking to grow your own agency or you got your own business and you're wanting to take things up a notch. But that is the next place you want to head to. And then, of course, save time and money for this store that wants to use the done for you services. And like we were talking about the RYS Reloaded. If you want to get that stuff done for you, you can go to MGYB. It's not just drives to action, get syndication networks, press releases, links, embeds all sorts of good stuff, so head over there for that stuff. With that said, Guys,

Marco: Before we go on, I just like to add that the perks are in the mastermind, the really good shit, but when we get deep into what works and why it works, and where we show people, how they can get extra power, how they can take advantage of what's going on with Google, because we stay on the cutting edge. We try to stay ahead of the algorithm and people say you are you can't do that. Well, yeah, yeah, you can. And and and you can plan ahead for Google is going to be if you know where Google's going, and meet them when they get there. And then start planning ahead for the next one. How many updates have we had in the last year since RYS Academy Reloaded, and RYS Academy was released, and we don't worry about Google updating shit, we don't give a shit. Because we're prepared at but this happens, guys in the mastermind. The perks are in there. And you have like-minded people that you can talk to in the Facebook group, it's active, you can post your questions a lot of people are going to chime in, you're going to get different opinions, of course. But we're going to come to a consensus of what works or we're going to tell you to try it out. Come back to us and let us know-how, how it works out. We'll help you along the way. Of course. That's what our mastermind webinars for. We have the Facebook group, they get access to all five of us. We're all in there answering questions. We're all active in there. That's where the magic happens. Right? So if you guys are really looking to take your business, whatever it is local, global, affiliate, e-commerce, it whatever it is real estate, it's real estate. Yeah, it's the mastermind, guys, that's where it happened.

This Stuff Works
Bradley: By the way, before we get started, I've got a really bad thunderstorm had come in this way. And I can see the power flickering already. So if I get knocked offline, you guys are gonna have to handle it until I get back. Well, then, let's do this. Let's hop into the questions and you go, all right, let's do it. It's been like ridiculously hot here. And thunderstorms pop up pretty rapidly lately.

How Do You Let Google Crawl and Index Your Google Doc?

Bradley: So. Alright, so the first question came from Brett says, other than publishing to the web posting the link to your Google Doc page? How can you get Google to crawl and index your Google Doc? Okay. So you're talking about you're drive stack files, I'm sure. So public files from within a drive stack? Um, you know, I'm going to give you my answer. And then I know Marco is going to answer is, I don't really care if they index or not. If know what I mean, I really don't care if they index because that's not in my opinion. That's not the point. I'm not trying to rank the Google Drive files themselves or the folders it's nice if they do but I don't I'm not that's not my goal with them. My goal is to use it, as Marco says, our Fortress of Solitude, as John Goodman say, right, that's the our SEO firewall, it's to do all the external stuff that we're going to do to, you know, SEO stuff to the actual drive stack, which then launderers it and passes it safely off to our whatever asset it is, we're trying to push, typically a money site. So I don't really care if it indexes. But one of the things that you can do is, uh, you know, if you've got a valid Twitter account, this is something that we did originally a long time ago, I'm sure it still works, although I don't use Twitter would be to tweet the link out because you'll see bots come crawl it. In fact, if you're actually looking at the dock, where you can see those like anonymous icons in the top right corner that show that somebody's viewing your doc, when you tweet it out, if it's on a valid Twitter account, you'll see the box come crawl it, and it'll light up like a Christmas tree with a bunch of those icons that will show up as like anonymous users or whatever. And I think a lot of that's bots, I don't know if that's really valid, like real traffic, or if it's the bots, but something else you could do is send traffic to it. Right? If you send traffic to a link right now, Google's algorithm is highly dependent upon activity, relevancy, trust and authority or ART, as Marco calls it. And activity is the first part of that. So if you can send traffic to that link, a number of ways that you can do that, right, you can set up a YouTube ad and just send some traffic to it that way, there's a number of things that you could do to get real valid clicks to that link. And that can also help it to index. Marco would say you?

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Marco: we Dadea. MGYB.co, hire an indexing gig, and he'll take care of you.

Bradley: Short and sweet. Love it.

How Much Should You Charge For Running An Adwords Campaign Of A Crossfit Company?

Okay, next one is any suggestions on how much to charge or this is a good one, how much to charge at CrossFit company to manage an AdWords campaign for them? I was in your mastermind when you use CrossFit for a case study and have a local gym, CrossFit gym owner interested in finding out more about doing this for him? Is there a minimum ad spend, you would suggest as well as the minimum amount you would charge him to manage his PPC, I was looking at charging him $500 a month as a minimum to make it worth my time. Okay, I'm going to give you a couple different sides to this answer because most CrossFit gyms aren't going to have much money for marketing, at least what I found unless they're already very successful, and they've got you to know, a fairly good user, you know, membership level, right. But the CrossFit gym that I actually became a part equity owner of a saga became a 35% owner. In part, he offered me that ownership for two reasons, one to help coach people number two, so that I could do the marketing for him as a principal in the business as opposed to like him hiring me because he did not have a marketing budget. So in all reality, I was doing the marketing, on sweat equity. In other words, I was doing the work managing the PPC campaigns, the SEO and everything for free because I was a principal in the business hoping that it would grow to a point to where I can start extracting money from the business. But it really never got profitable in this little town that I'm in. We were never able to grow it consistently enough to where it was profitable consistently. And so eventually, I said, I'm not going to continue to put time into this business. So I gave up my ownership. And I also quit that gym, because he was pissed off when I decided that it wasn't worth my time anymore. I had to invest my time in the stuff that was going to generate revenue. And that wasn't doing it. It was a passion project for me for about nine months. But I had to let it go. So that said $500 a month would ….

Adam: All right, well, let's fill some air time here, guys. Well, Bradley gets online. I didn't have anything spooled up that I wanted to talk about. And I know where Bradley's going with this, but I don't want to steal his thunder. Do you guys want to hop into it? Or you guys got something you want to go over? Well, not his what why don't we go to the next one. And then when he comes in, he can pick up where he left off. And let me scroll up here if you've already got it. Go ahead, Marco.

Should You Rename A GMB Listing Named After Its Domain To A Proper Business Name?

Marco: Well, the next one is amor, I'm here. He says he has a client Let's call him john smith. He's recently launched local coaching business. And he's marketing it on his new website. john smith. com. Yes, we to do is SEO with press releases. Press Releases only. He also has created GMB listing where he has named his business as JohnSmith.com. So as NAP looks something like john smith.com 123 mo, nap whatever. My question is, is, well, Google recognizes GMB business name johnsmith.com when I am doing citations and press releases, or should I ask the client to rename the business to John Smith Coaching Or something like that? If you guys want to take a stab, I mean, I have my answer for this. Would you guys like to take a stab at this?

Adam: No, my only one. I'm gonna I'm curious what you have to say here. I think the follow on question. I'm kind of curious why he only wants to do press releases only for SEO? And then why not? But Marco wants to go ahead with your response with NAP stuff.

Marco: Yeah, first of all, you get your client shouldn't dictate how you do you, the shit you do, you do the way that you do, you can't allow your client, everyone hiring you as an expert. And in telling you what to do. If you go to the doctor, you need an operation, you're going to be under sedation, you can't ask the doctor, alright me off sedation so I can tell you what the fuck to do. Know, you tell the guy this is what you need to do. Now as far as this brand new get john smith is? Or johnsmith.com is perfectly fine. As long as it's consistent throughout the web, that's going to be your entity, right john smith. Now, what you can do is you can relate the entity to coaching, how do we start that? Well, we do a branded drive stack, where we take it and we associate the brand, with all the keywords associated with the brand, right. And coaching, of course, would be the, what I call the market level of the top market level keyword. That is after, if you do a good job with your schema, of course, on-site siloing. And everything else that you're supposed to do according to the Battle Plan, the body is going to know exactly what this is about. This is about john smith, who is a coach. Now, here's where it gets tricky. What kind of coach because it's, it's what kind of coach that can create an ambiguity. Because there are all sorts of coaches, just like coaches, there's personal training coach, all kinds of coaching. So the one thing that you do have to be careful about is, is when you start talking about the coaching to the bot, which you do that with schema, you have to make sure that it's not ambiguous that the but cannot interpret it another way. Because when you do that, when you ambiguous, it's gonna it's going to cost you or it's going to take you 10 times the effort to get everything back the way it was. And oh the way it should be, then if you do it correctly, the first time, it's perfectly fine. But again, never ever let your client dictate how you do your job. You're not telling him how to be a coach. Why is he telling you how to be an SEO? Be that would be my answer to that anybody else got more?

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Adam: I know I do. Yeah. And the only thing I could think of would be the switch was that maybe he offered him press release services and so he misspoke in which case? Yeah, I guess a merger. Yeah, just that's kind of interesting. If you're here live, you know, let us know a little bit more and maybe we can get to that if we have time. But Bradley, you back with us. I hear me. Yep.

Bradley: All right. I'm trying to do this from my phone because of my powers out now.

Adam: Gotcha. Um, yeah, you're covering? Okay, you're a little scratchy. But I think that might just be if you're moving around. But yeah, we went heaven kind of stopped where you left off, we jump to the next question. So if you want to go back and finish talking about the CrossFit, you cut off when you were talking about I think you're about to say something about 500 a month. I don't know if that was going to be you know, too much too little what you were going to say? Okay,

Bradley: Yeah. So what I was talking about was when, you know, I was doing everything basically for free because I was a principal in the business. As far as if I'm going to manage an AdWords campaign for somebody, I wouldn't do it for any less than 500. If he has enough budget, hold on a minute, guys. I gotta shut this one. Alright, sorry about that and trying to do this from my phone. If he has enough budget to be able to cover the management fee and still provide you with a… Did you guys lose me?

Bradley: Okay, sorry about that. If he has enough money to provide you with a management fee and have enough, you know, money for ad spend, then absolutely, I would do it for $500 a month to start with. But again, I don't know many CrossFit gyms at least if you're in a major metropolitan area. There's a lot of members and stuff like that. It may very well be but the ones that I've run into are typically struggling so they're not going to have a lot of money and

….. HDHO cut off short due to power outage

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