Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 246

By April

Click on the video above to watch Episode 246 of the Semantic Mastery Hump Day Hangouts.

Full timestamps with topics and times can be found at the link above.

The latest upcoming free SEO Q&A Hump Day Hangout can be found at https://semanticmastery.com/humpday.

 

Announcement

Bradley: Sweet, we're live. Oh shit. That's right. This is going to be the Hey guys, this might be the last hangout on air that we do. Because I'm keep getting notifications that Hangouts On Air is going away August 1. So wait a minute. Let's see next week is the 31st. Alright, we get one more week. That doesn't mean that we're going to stop Hump Day Hangouts. That just means we're going to change our streaming format, they won't affect you guys at all. Just so you know, Hump Day hangouts will still go on, we're probably going to use Zoom and Stream It directly into the YouTube channel. There's a way to do that. And I've been meaning to try to play with that over the last couple weeks. That said, Hello, everybody. Something hangouts Episode 246. I think. Yes, do 46 it is July 24, 2019. Adam is not here today. That's why I'm taking over announcing or you know, greetings and all that. And we've got Chris on and Marco on I don't know where the hell Hernan is. He's missing an action. Or just being tardy today. One of the two. So hey, Chris, how are you?

Chris: doing? Good. Like, super happy to be here as always?

Bradley: Very good. And Marco?

Marco: I'm good man knee-deep in the training. I'm studying man.

Bradley: Oh, yeah, we're writing which training is at our VIP training.

Marco: It's only for mastermind members. But, you know, you can get in the mastermind so you can find out what it's all about.

Bradley: Well, that's good. Uh, yeah, we can tell a little bit about what it's about.

Marco: But I wouldn't say shit. Well, it's too good. It's too good meant to give it away for free. It's too damn good. Okay.

Bradley: I'll follow your lead on this one. But it's based around my new business. So I think that's pretty much what you're talking about. It's a fun business. I was just talking to Chris about that. Two of the things that happened today that are pretty cool. So a lot of money to be made. Anyways, with that said, Enough teasing. So first of all, if this is your first time here, welcome to Hump Day Hangouts, you can, I would suggest that you subscribe to our YouTube channel so that you get notified of updates when we're going live. Also, what we do a lot of times is take our you know, not a lot of times we have the question and answers from our Hump Day hangouts that get chopped up into individual q&a videos, and then uploaded to the channel, a separate Q&A video. So we've got a shit ton of content, literally thousands of videos on our YouTube channel about SEO and marketing, digital marketing, lead generation, client getting prospecting, you know, pretty much almost everything around digital marketing. So if you have any questions that you can typically find an answer by just going to our YouTube channel, and using the search this channel feature, right? So you just type in your question, and it will likely pull up an answer for you directly within our YouTube channel. But again, I recommend that you subscribe to our channel so that you stay notified of updates.

Also, if you're just getting started, whether you have a new website that you're trying to promote, be at local, affiliate, whatever. And it could even work for e-commerce. Or if you're an established, have established websites you're trying to promote pick up the Battle Plan. If you're watching this on the Hump Day Hangouts page, where you can post questions, there are banners in the right sidebar that you can click on to take you over to the Battle Plan, which by the way, I put a POFU live banner on the page today that will take you over to our live event, which was going to be held in Denver, in October this year. And we have, we had a really good first live event last year. And so this year, it's going to be POFU Live 2019. But those of you who don't know what POFU Live or POFU means position to fuck you. Maybe we could talk about that in a minute. Maybe a little crude. But there's a reason that we use that as kind of our slogan.

So with that said, Oh, yeah, Battle Plan. If you have any done need for done for you services, which come on guys, who doesn't? You know, one of the things we teach a lot of times is not to do all the damn work yourself. Otherwise, you're just you're you're your own boss if you're doing your own work for generating money, but you're still trading hours for dollars, essentially. And one of the best things that you can do for your businesses to unload the work, remove it from you. And you can do that either by delegating work, hiring virtual assistants, or employees and learning how to delegate work or finding third-party vendors that can do the work for you which we provide all of the methods that we teach, as done for you services in our store at MGYB.co, which stands for Make Google Your Bitch. So go to MGYB.co there's a link or a banner in the right sidebar on this page as well, that will take you there so you can see the done for you services. And lastly, I think I'm doing pretty good fulfilling and for Adam. Lastly, join the mastermind. If you really want to take your business to the next level, the mastermind is what it sounds like we don't just have a bunch of training in the mastermind, although there is a bunch of training in the mastermind. It's a community of like-minded individuals that are all trying to grow their businesses primarily through digital marketing. And so that the real value in my opinion is not just all of the training, and all of the discounts and all of the first opportunities that new trainings and new products and all of that I think the real value is truly the actual masterminding with other successful and aspiring, you know, people that are ambitious, in other words, people that are trying to grow their businesses and get the most out of life that they can. And it's I think it's a great community. We have a Facebook group where we chat on a regular basis about all various types of topics, not just digital marketing, but all different kinds of things. So I would highly encourage you to come join the mastermind to how to do guys you guys want to add to that?

Marco: No, I can Awesome, man.

Bradley: Sweet

Chris: if you want to POFU Live ticket. People should better hurry up. You can get them at pofulive.com. Probably somebody can drop the link. Yeah. And you're like, I'm super excited, especially for the VIP Plus package. Because like the live event that we've booked this special extra day. Oh, man,

Bradley: can we all get together? Did we tell what the live event is? I didn't know if I was no,

Chris: no, no, no, keep it keep it that it like the one?

Marco: Let's Let's wait.

Bradley: So I can't. So we can't tell what the VIP event is not the admin. Oh, no, you know what? It's on the damn sales page Or on the sales page, I can see it

Marco: loving that people go to the sales page. Okay, the live event is and go to Denver.

Bradley: It's gonna be awesome. I think it's gonna be awesome. So yeah, go to the sales page, pofulive.com. And you can see what it is. But the VIP event we booked the venue for that. And it's going to be a hell of a lot of fun. I'm really looking forward to that. So Denver's supposed to be a fun city. I've never been but looking forward to going so. All right. Let's do it. Uh, yeah, I guess let's get into questions. Um, nothing else to announce guys, right.

Chris: I don't think so. Okay, well, that's the POFU Live sales page. Let me close that out. All right, here we go. I'll zoom in a little bit. By the way, there is no storms brewing here. So I think I'll make it this time. Last week. It's suck because I got booted off like, within I think 20 minutes. And that was primarily because of the power going out but there are no black clouds outside today. So hopefully everything will go fine.

Bradley: Okay, I'll take that as a note.

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When Is The Availability Of The MGYB Service That Helps Hiring VAs?

Bradley: Okay, Fitz asked seven days ago. And I think that was because it looks like Marco had been commenting. So I'm just going to start after Mark was the last comment. He says, When will we get the service to help us hire VAs come back to MGYB? That's a good question. That's something that we probably we've talked about doing that reopening that up? I don't know if when we're going to do it, though. That's a good question fits. I think we probably should, but it requires a lot on our end to find and screen VAs, you know, and put them through the interview process and all of that. So typically, we only offer that when we have to when we have a need to hire and we fire up the hiring funnel. And we end up screening, you know, and interviewing several at a time, virtual assistants or you know, a VA and then we end up hiring one or two usually and then all of the other candidates that were qualified, then that's when we will open that up and say, hey, look, we've got some candidates that are available that have you know, passed all their all of our tests and interviews and such like that. And then we'll make it available. But it's not something that we have a steady stream of because we're not constantly hiring. Fortunately, we've gotten to the point where we are pretty well, pretty well manned right now. So

Marco: even when we opened it up last time, it was only in in the internet, it was only offered in about in the mastermind. That's true. And I also all we also offer to train VAs, but again, that was only in the mastermind, that that's who gets it and I keep telling people the place to be is in our mastermind because you get the most benefits. I mean, from aside from everything that you mentioned, things like this where people are needing VA and we had some train vas and we just offered them to to our mastermind. I mean, it's just a perk and that's who gets it the list that we had that went pretty quick. But again, our mastermind is the ones who scooped it up.

Bradley: Yeah. So and I think that's what cities he was going to try to come back to the mastermind anyway, so I haven't seen you in there yet, man. Get back in.

What Are The Best Alternatives To Do Local SEO That Has Similar Results With GMB?

next to cinnamon I guess. Sounds like a stripper. So if you're a stripper now the GMB is touching by Google, what are the best alternatives to do local SEO and get similar results? Well, I don't know that you can get similar results with anything outside of you know, using GMB stuff. A, you know, I recommend doing what Marco says now, which is when you're first setting up or trying to verify the listing. If you're doing that on your own. Did you try to get the listing optimized as much as possible prior to verifying it receiving you know the postcard so that you don't have to touch it once it's verified. I have finally Google I've talked about this about three weeks ago, maybe four weeks ago now, one of my longtime clients, all I did was I was in there making a slight edit to their GMB. It's in the pest control industry. But it's a valid legit business. It was a real bonafide address, not even a PO Box or anything. It was like their actual business address. It's a service area business. And it got terminated gets terminated for suspended the GMB did. And I appealed it. And I just got the bullshit reply back this morning from Google saying that it was suspended and that they will not reinstate it due to it not meeting their quality guidelines. And then they linked over to their quality guidelines. You know, doc or whatever, that is stupid, because there is nothing that we did on that page. And there's nothing about that business that violates their quality guidelines, none whatsoever. And so I sent a reply back saying, you know, please explain there's, you know, this is a valid, legit business that has not done anything that violates quality guidelines. Now I know I'm not going to get a response. So I already emailed my client to tell them we're moving on, we got to move on to plan B, because it's likely that it will never be reinstated. So Plan B is to go out and create a fake parking listing, you know, which sucks, but I'm going to get a listing created in the same or verified in the same damn zip code. So that then all I have to do is I mean, it's going to suck because I've done it been doing SEO for that client for like seven years, I think. So we've got like literally over 600 and some citations or maybe even more than that that are going to need to be updated. And it's going to be a really tedious process, but it's the only thing that I think that can be done in order to get his GMB back which is just dumb. So as far as Is there anything else that you can do? No, I would recommend if you're starting a new listing, try to get it set up and optimized as much as possible before it's verified so that once it's verified, you don't have to touch it anymore. I have not seen any suspension to occur from doing GMB posts. But doing anything else on page can suck, can cause trigger suspension, okay can be uploading a photo as an owner or a manager. If you're uploading a photo, you can upload photos to a GMB by the way as a Google user, not as a manager or an owner. In other words, especially if you're a local guide, or if you have personas that you built out using something like BrowSEO, for example or Ghost Browser, and you have some, you know, Google profiles out there that have some history and that kind of that it seemed like they're valid, they're not, you know, then you can upload photos that way to an actual GMB listing. But I wouldn't do much with the GMB website, I wouldn't do much with changing information like the business description or hours of operation or anything service areas or anything, once you have the initial things set up, at least for now, eventually, maybe it'll get to the point where you can we can do that kind of stuff again, but right now, it's just google still on a on a rampage. And it's a bloodbath, and it's just not something I bed because you could lose it.

Bradley: I mean, the other things that you can do would be local SEO, obviously, you can do pay per click marketing, Google AdWords can be incredibly expensive. It can, it can also work very well. But it can be really expensive. You can set up the Bing Maps listing, but that's not something I get a lot of traffic from or leads from. I'm sure you guys are aware of that. And then you can work on organic SEO, I don't get a lot of really good results from organic SEO for local businesses. Because they typically, you know, they're buried now, especially depending on what kind of business it is. But for most contractors, which is primarily what I work with, there's almost every industry now has the verified or Google guaranteed, like Carousel of ads above, like at the very top, and then there are ads, and then there are maps. And then like, you know, you've got to scroll two-thirds of the way down to the page even get to the organic listings. So you know, Google's trying to force more people into paying, which is why they have there are Google guarantee ads for service, you know, service type providers. And then there's the ad section and now the map section, which, you know, I unfortunately that don't probably end up going paid to I think, think that's part of the ways that they're going to end up getting rid of spam is forcing GMB to become a paid listing.

So, you know, I probably didn't answer that as the way that you wanted to, I would just suggest that you do, you know, hope more of a holistic approach for marketing as opposed to just relying on GMB for leads for a business. Right. So that would include Pay Per Click marketing, not just in for the search, PPC, but also you can do PPC ads for Bing search, which also is the same platform as AOL. Believe it or not, some people still use that not many, and Yahoo. But you can also set up remarketing, you can set up Facebook ads, content marketing, press release marketing, which is called inbound PR marketing, right. So those are all different things that you can do to create more of a holistic marketing approach something that is more than just relying on maps SEO. Marco, you want to add to that,

Marco: I mean, you can still do local GMB. Right, it's just that what you'll have to do is you'll have to work through your clients GMB with the understanding that if you get in there, and you do something, just whatever Google is really touchy that it might get suspended. So the client has to understand the risk and that it might not be recovered. Now, when I run into something like that, when a client suspends or what I recommend, when you have a client suspend the GMB is have the client, talk to Google. And if you're going to go in and call Google and talk to them, act really stupid and ignorant and you don't know what the fuck was going on. You hired this guy, he took your money, just do whatever you have to do to get that GMB recovered, because that's somebody's livelihood. Right. So that's something that you have to understand in the local space. Most of the traffic, as Bradley just said, comes through that three-pack, it comes through those listings, it comes to those calls. Now, of course, it's things that you could do organically, to push that up. And if you're working on a local GMB level, local GMB Pro, those methods that are taught in that training, they still work. And if you push on that with an RYS stack, press release stack behind it and the link building behind that it's going to push it up into the three pack. The question is, are you going to have that property to push up into the three-pack? It's not likely you could have it I mean, the methods that Bradley taught prior to all this, it still works, go to the post office, yet a post, post, peel box with street address, push that up into the three-pack, those methods are still viable. The thing that we can't do is verify businesses anymore. I mean, MGYB we did it for we can't do that anymore. And the thing we can't do is since they were Yeah, they have spammed addresses they were they were just totally fake addresses, sometimes empty fields, garbage cans, we would verify anything, it didn't matter. You can't get them back, you can't recover those. And so what do you do? You're stuck out there with nothing. So it depends on what you mean by local SEO, and get similar results.

Bradley: Yeah.

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Will Google Penalize A Partial Matched Domain?

Yep. Okay. So next is Gordon Gordon. What's up, buddy? He says, Hey, guys, thank you very much again, for the help you provide. You're welcome. You said last week's session was cut very short by storm. So I'm posting my question again. Okay. Thank you, because otherwise, it would have gotten Miss Gordon. He says, if you've already gone back and covered last week, missed questions, please just ignore this. No. And I have not. You mentioned previously, that was not a good idea to use a keyword match domain for a local business site. But if you use something like top local plumber, com or top local plumber is not a keyword you intend on targeting? Where you tend to target excuse me, will you still run the risk of a Google penalty when you optimize the site for targeted plumber related keywords and the specific geolocation just because you have plumber and the domain name now, because, you know, that seems that's natural that what I was talking about was an exact match. So a lot of times, you know, you can use a partial match keyword, because a lot of times the service will be part of the brand name, right. Like, you know, Joe's plumbing, for example, right plumbing is part of his name. But what I'm talking about is not using exact match keywords, if you want to rank for you know, I use this example all the time, but plumbing, Fairfax VA or plumber, Fairfax VA, like, if you had that exact match domain, that's what's real can cause the filters, right to be a bit more sensitive, that can cause Panda, Panda type penalties, really, over-optimization penalties. And that's because it essentially you've already got you to know, you're you're putting up red flags, saying that you're already a, you know, an SEO, in other words, you're starting off with everything that the bots look at, from that point forward from the moment that they come to scan your domain, it's through the lens of it's like an SEO Slanted Lens, right? Because it knows that it's an exact match keyword. And so it just makes running you you run the risk of all of the additional optimization that you're doing of over-optimizing, right, but a partial match isn't quite the same. Because like I said, a lot of times brand names will have a partial match keyword as part of the brand name. And that makes perfect sense to do. So whether you're adding like city, like the location as a partial match or a product or service, especially for local, then it doesn't really matter as long as you're not just combining the two is my point. So, you know, again, now, if you already have plumber and the domain name, then, you know, just keep that in mind when you're creating like your URL structures and things like that, especially if you're siloed your site, which you probably should, you know, you I recommend going with the virtual silo now as opposed to the physical silo, we've talked about that in the past a physical silo is that category slash post name, permalink structure and WordPress where you visit, literally see the silo structure, the hierarchy of the categories within the URL, right? That's really unnecessary. I used to build all of my sites that way because I liked seeing that hierarchy in the URL. But now you can actually, it's better off, in my opinion, to have a shorter URL. So if you just go with the posting, permalink structure, then you can avoid having, you know, multiple occurrences of the keyword within the URL, which can cause issues too. So just keep all of that in mind. But no short answer is you're at you should be fine if you're just using a partial match keyword, or and I say keyword, but it could be like a location and the domain as opposed to actual keywords that make sense. You know, I've used this as an example. But like home pros could be a generic business name for general contractors or remodelers or deck builders or, you know, pretty much any sort of home service type contractor home pros could be a brand new, so you could put like the city name, like Fairfax home pros, right could be a potential name for any type of really any type of contractor that's in the home service industry. And so that would have the location modifier as a partial match keyword. Right, but not the actual service. But you could have like, you know, plumbing pros could be a plumber, you know, so you could, in that case, you could say, you know, Fairfax plumbing pros. Now that case, I would say that's a little bit too close to being over-optimized. You see it, I'm saying so just try to find something that would be maybe a bit more vague or a lesser, a less common type of term that is synonymous with what you're trying to promote, to make it to where it's not going to over-optimize or tripping over-optimization filter for everything else that you do on-site. That's all I'm saying. Was that clear as mud or what?

Marco: No, that was clear. Okay. Be careful with over-optimization. That's all.

Hernan: Bradley.

Bradley: There's Hernan you're tardy, man.

Hernan: I'm sorry, did I completely lost track of time launching Facebook ads campaigns? I was in the vortex. So I do apologize.

Bradley: So what you're saying is if the Hangouts isn't as important to, you know, no, no, I think

Marco: you'll be I think he's using code because Adam used to call it running in the woods running in the woods.

Hernan: Yeah, right. Right. For me, it's launching campaigns. Right?

Bradley: That's it.

What Is The Long Term Benefit Of Press Release For A Site And GMB Listing?

Alright, the next question from Gordon, he says, if you've already got, let's say, since most sites that the press releases are destroyed, we will purge the PR in 30 days or so other than a short term bump of SEO juice or traffic, what is the purpose or long term benefit of press release? For a site or GMB listing since the benefit appears to go away after a month or so? Well, we've covered this in the Local PR Pro and in the mastermind and stuff like that, I'll tell you kind of on a more conceptual or higher level. First of all, when you're you should be stacking, we just covered this a neat little last MGYB webinar that we did last week, by the way, last Thursday. So if you go to the mgyb.co/store/webinar, you can see it, you can also go to our YouTube channel and search for PR stacking, or press release SEO, either one of those, and you'll see the video that like Marco and I did an hour long webinar where we talk very specifically about how to get the best results with press releases. So if you're doing the press release stack method, which is daisy chaining, press releases together, then the idea is to find the press releases that do not purge for example, like on Press Advantage, it would be the press releases that are published on that domain, or Digital Journals, another one and there are others. But find the ones that do not purge and use those as part of the stack, right so that you're essentially daisy-chaining them together. Something else is press releases, I think should be an ongoing method, something that you continually do. You don't have to do them, you know, all that often. But as I suggested in the webinar last week that I, for all of my clients, even my lowest paying clients, they're getting now at least two a month or higher playing my most of my, my average client gets one press release per week. And I know that seems like a lot. But I do that because they're really, really powerful. And, you know, we the way that especially that we talked last week in the webinar, which again, you guys can find that on our YouTube channel. It works really well to come to us to constantly publish press releases, right? You silo them together, or that you step we talked about the PR silo stack last week, which is something new. That's working well, I've been testing that for several weeks now and it's been working really well, then that's how you won't, you'll end up preventing the juice, as you mentioned here from disappearing. It's funny, but when we first came out with a local PR pro method, which is shit, that's probably two years ago now.

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I had done a whole lot of testing initially, and so did Rob. And it was funny, because once we had fully proven the process or the method that it worked, and we were able to duplicate it across many different properties. I tested it on 15. I know Rob tested it on many as well. It was funny, but I kind of kind of really stopped publishing press releases for a lot of the properties that I had used in proving that, you know, and testing and proving the method. And it was funny because about I taught originally to PR stack link to the top local PR that was published. So in other words, if you were to if you were targeting a local, and it was called local PR Pro, so if you were targeting a local keyword, a lot of times you would find a particular one of the media sites that it was republished on would rank really well for a local term. Right, so your press release would rank on one of those published domains. And in my case, for a lot of the sites that our clients that I have in Virginia and the lead gen sites and things like that, we had an NBC 12 or something was one it was Richmond, Virginia NBC affiliate website. It was their affiliate website, that would it would publish on. So in other words, it was a local Richmond being the capital of Virginia, that one typically ranked very well for any sort of local Virginia business that I was trying to promote press releases. So originally, I would say we would link within a PR stack to whatever the top local ranked press release was in the stack. But then that's when I found out a couple of months later that they purge. And how did I find that out? Well, because of all of a sudden for things that were kicking ass rankings, especially maps listings, that we that I had pushed with nothing other than press releases. After about three months or so I saw started seeing a lot of those dropping off or falling, you know, several positions in maps. And upon investigation, I found out that most of the press releases that we had been linking to within the stack had been purged from the sites. So that's why I added some additional training to the PR pro method, which was to only link to PR is that don't get purged. So find the publication sites that don't get purged use those in the stack or setup redirect links within the press releases, like a domain. So you can do custom domain redirects or you know like you can use the pretty links plugin and your own domain or something like that. So that you can one day purge, you can go back in and change the target or destination URL within the redirect to another press release. That is still published. Now, I don't recommend doing that. Because if you're doing this as an ongoing thing, you're going to constantly have to go back and edit redirect links. And think if you're doing this on a regular basis that is going to compound they're going to accumulate to where you're going to have more and more and more redirects to edit as time goes on. And so that's not an efficient way to run a business. So your best bet is to just find the press releases that don't hurt. As I said, press advantage it would be you can link to the media page of the organization page, you could link to the press releases published on the press advantage domain, you could link to the digital journal. And you can also look through there are a few others in there as well that you could find, if you do any of the upgraded services as you know, Yahoo financial, or, you know, yahoo finance or whatever, or AP news or anything like that a lot of the times those won't purge either you can link to those also. Okay. So once again, the short answer is continually posted PR hours, but use the date the silo stat or the stacking method, preferably the siloed stacking method again, go watch the webinar that we posted last week, and link to the other press releases that aren't going to purge. Right. It's a good question, though, Gordon,

Marco: I think that the great part of this is that you get that media room. Right? Yeah, and all of your releases get published, or that you get a blurb in that media room. And so when you when you're doing link building, and you link build into your organization page, as they call it, in press advantage, all of the press releases that are in their benefit. And everything within that press release is linked to also benefits. And it ends up in whichever whatever syndication pages are still active, right? Because the other is are either up, there'll be a forum for not found, or whatever area you're going to get that because they've been they've probably, but the idea is that that the ones that haven't parts, they keep benefiting just from that just from link building into that organization page or that media center.

Bradley: There you go. So there it is, by the way, just go to YouTube, you can go directly to our channel and search our channel and you'll see it there. But you can also just go to YouTube and type in PR stacking. And it's the first video or if you type in press release SEO. It's the fourth or fifth video. So again, guys, just go check that video out. It's it was an hour and one minute long. We just streamed it five days ago. And it's very, very powerful method.

Hernan: And while you're at it, you can also hit that subscribe button because damn

Bradley: right you can

Hernan: Oh, yeah.

Bradley: All right back at it.

How Would You Handle A Know-It-All SEO Client Prospect?

Muhammad's up. I think we have answered this question in the past, but we'll answer it again. We've got time. Hey, guys, I'm talking to a prospect is presenting a challenge. They're interested in what I have to say. But at the same time, they're annoying, you know, the kind of prospect that read an SEO blogger too, and thinks that they're the bee's knees. They think they know it all. And normally I would just to walk away way but this guy came to me and seems genuinely interested. What's the best way to handle this? Do I just brute force my way through my showing how much more I know. Is there a smarter way?

Henan: Run like the wind!

Bradley: Yeah. Honestly, I, I know. Muhammad, you've kind of answered your own question. Do you know that? If they're a pain in the ass now, no matter what you do, they're always going to question it, because they're always going to suggest that they know a better way or that they know more. Right? So no matter if you brute force your way through it now, as you mentioned, and kind of bludgeon them over the head with what you know how much smarter you are, or how much more SEO knowledge you have than them, then again, all that's going to happen is it's going to quiet them maybe for a moment, or two, or day or two a week or two, maybe a month or two. But they're going to come back. And second guests are question what you're doing, you know, going forward at some point in time, they're going to think they're going to read another SEO blog post or two, and come back and question. And it's funny because this, you know, after the question about PR press releases, I was actually doing some searches on Google the other day about press releases. And I saw like an SEO Roundtable, a post that was just published in the last few months about that was specifically a post from the I guess the Google Hangout that they do with, you know, Robert molar, or whatever his name is Miller or whatever the hell His name is, and the Google Gods on a weekly basis, or bi-weekly basis, whatever. And, you know, they republish those, like highlights from that on a lot of the SEO blogs. I think it was SEO roundtable specifically. And one of the questions that it was just a short clip from the webinar, but it was basically saying press releases don't work for SEO. And it was Google, like Robert Miller, or whatever the hell his name is the one it was saying. And so they highlighted that in a blog post on SEO roundtable about our press releases don't work for SEO. Yeah, well, that's bullshit. I love it when Google says stuff doesn't work because that usually means it does work. And they want you to stop doing it because it works. Right? That's why they say, oh, it doesn't work. So it's funny because, you know, your, your client or prospective client here will go read it, especially like, for example, in all of my SEO strategy, like methods for all of my clients, press releases are a part of the strategy. Now. It's, there's no, it's not an add on. I mean, it's an add on service for existing clients that didn't have it. But for all new proposals, it's part of my SEO retainer package, right, because it's just part of what I do. It's a foundational method. And so if I had a client that came to me and said, Well, I see press releases, I saw on an SEO roundtable blog posts that Google said the press releases don't work for SEO. You know, that would piss me off. Because I know for a fact that they do. And they do work, right. And so my point is, you're no matter what it is that you say or do now, if that's the type of a client, or business or person that's going to, you know, continually brush up on SEO blogs and try to expand their you know, what they think is their SEO knowledge, they're always going to come back and question what you're doing. So personally, like, like, Ron said, I would tuck my tail between my legs and run away.

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Hernan: Yeah, I think I think it's like, I think that you're totally right, Bradley, and, and this comes after working with several of these types of guys. Right? And I think it's, it's, it's like a disposition, like, they're, they're already starting the conversation with that disposition with that attitude, if you would, right. So it's gonna, I mean, you don't need to prove your worth to anyone, like, the reality is that people need to be educated, your job is not to educate a client, or how awesome you are, it's just like, you know, do your job, because otherwise, you're like, that's double the amount of energy investment that you need to put, you need to put energy into working and making things work. And you also need to put energy on explaining what you're doing. And, you know, it's just a waste of time, in my opinion, so you know, there's, there's a lot of clients out there. That's, that's the that's at least the position that I take when something is not entirely right. And trust your gut feeling Mohammed, like, you've been doing this long enough, and you've been having great results. So I would trust your gut feeling on this one. Because from the perspective that there's a lot of clients out there, so it'll be my take on it. You know, my,

Marco: my answer to that goes until this guy, why the fuck is he wasting your time? If he thinks that you're the expert, if he's coming to you, as the expert in the matter? Why in the fuck is he giving you his opinion? The fuck you care? I mean, just Just tell him off, man, this is so ridiculous. You go to the doctor and tell Hey, during the operation, you might take me off the end. Just I can tell you what you need to do next. Who the fuck does that? No, Mohammed? No. I mean, you know, the fuck away from this guy. tell tell him No, no, go keep reading your blogs, and I'll just go my way. And we're good. That's it?

Bradley: Yeah. And the best way, as I said, is just, you know, don't argue just, I would run away from that, that prospect anyways. But the point is, is just you just show results, you don't have to explain methods. You know what I mean? Like, you can just say, look, this is the kind of results I can get, show portfolios, you know, showcase how the type of results that you can get. And that's it, that should be all the explaining you need. Right? And if somebody wants, you know, you don't, like Marco said, you don't go to the doctor and tell the doctor how to do their job, or you don't go into an auto mechanic and tell them how to do their job, right? You just you go. And if they've got, if they've got a good reputation and for getting results and fixing cars, then you go and you give them your damn car, you know, I mean, so you gotta treat it the same way. So I totally agree with what both of them said.

Where Should You Focus Your SEO Resources If You Have A Wholesale Real Estate Business?

Ernest says, Hey, guys, thanks for the free live. I hope to join mastermind on my business to become self-sufficient. I'm following the battle plan for a new site. I boarded the press releases syndication network and backlinking in the last week I wholesale real estate in a media market. Okay, cool. So it's good business. Any suggestions on where to devote most of my resources, I plan to finish a battle plan in the next two weeks. Thanks for everything. Yeah, drive stack? Absolutely, it's going to be a part of that, in my opinion, that's foundational, once again, so press release syndication net, like again, that just like the battle plan, says, syndication network is a great start, and in or press release. But as I just mentioned, a press release, great to announce when you're starting a new website, or a new business, or whatever, it's kind of announcing it to the world like, Hey, this is a new web property or a new business that's being started or whatever the case, may new location, opening up whatever. But then, you know, you should start factoring in press releases as an ongoing strategy. Number one, backlinking to the syndication network, to the press release, or the organization page, preferably, is a good strategy, but also remember to, you know, maybe months to get a drive stack, right. And then also, you're going to want to build backlinks to the drive stack. So those are some of the things that you can do now, you know, this is not SEO related, but I can tell you that I'm getting good results with pay per click marketing for in the real estate industry, you know, for for flipping properties, essentially, I'm getting good results with PPC marketing. And so I would, I would suggest you take a look into that as well, because it will, you know, SEO may take you a little bit of time, especially if you're wholesaling houses, I mean, I'm assuming you're wholesaling houses, but I don't know that to be true. But that's a little bit more competitive than perhaps the business that I'm in. So it may take you a little while to get some significant results with SEO. Whereas with the pay per click marketing, you can get results almost overnight. And also be sure to set up remarketing. You know, like a use Google Tag Manager. Go, there's training for that that you can find on YouTube and all kinds of stuff on how to set up Google Tag Manager. Create a remarketing list, you know, you got to add the remarketing tag in Tag Manager. All of that but then set up some remarketing ads, the Google Display Network is much much easier to set up ads on now than it's ever been. And once you start once you get over 100 people on your remarketing list, so 100 people that have visited your cell seller lead capture page, which is I know what you're doing if you're wholesaling properties, right. Then once 100 people have visited your page, you can start serving remarketing ads. And those tend to work really well too. Because if somebody lands on your page but doesn't convert, let's say that they don't turn into you know, they don't submit their information for their about their property, then you can follow them around the web for as much as 540 days with remarketing ads saying like you know, reminding them that you're there and that you're willing to buy their property. So it makes sense. So again, it's a great way to get conversions out of people that have visited your site that didn't convert then, but at a later date when time and circumstance have changed their situation. And they're ready at that point to make that sale that you know, to sell their property possibly to you. You want to constantly remind them that you're there. Does that make sense? So remarketing is really really important for that business model. I think it's important for all local, all businesses period anymore, guys, there's really no reason you shouldn't be using remarketing. And Hernan can speak to the Facebook side of it. But specifically for Google and SEO and stuff like that I would recommend looking into PPC and certainly remarketing.

Hernan: Yeah, totally, totally 100% agree with, with what you should stay there because we're trying to get as many touchpoints with the people that are coming to our websites as possible. I read the other day that I think it was for I think it was like for consumer electronics, which is a really hot niche, right that people like buy stuff online all the time. I think that there was a there was this calculation made that people need at something like 32 touching points at this point to make a purchase from the first point from the first starting point all the way up until they purchase something 32 touchpoint. That's a long, that's a long cycle. And we're talking about consumer electronics when we're talking about real estate in general specific wholesaling. The lead time is like, it could be six months, it could be a year, you know, so people are going into system right now. If you're capturing leads, they might not be ready to pull the trigger a year from now. And that's fine. You know, that's the lay of the land. So yeah, I totally, totally agree with what you're saying not only in terms of PPC and in terms of remarketing retargeting on Facebook, right? Like, you know, even if it's if it's like a low budget type of stuff, you know, you're leveraging really qualified traffic from Google, which is usually really qualified if people are like, inputting their queries on search, and they are clicking on your website and visiting, they're really qualified, and then you can follow them around with the GDN, the Google Display Network, and the, you know, Facebook as well. So it's pretty cool.

Marco: I don't see a drive stack on the list.

Bradley: Well, I did mention that I told him, You gotta drive stack.

Marco: Next Yeah. And then, but the order of progression is, for the rest of you guys. If you're going to be ordering the battle plan and looking into it, if you want to, you want to verify that it's we did the entity, a webinar, right, where we talk about this, it's your syndication network, and drive stack, you order those and as soon as you get your syndication network back, you put that with your drive stack order. So that then you're when you hit your drive stacking and G site with the press release, everything will benefit everything attached to that drive second, and G site will benefit from the press releases, the press releases should be a stack, and then behind that link building. So that's I mean, that that's really the order that the link building you should order, like at the very end when everything is set up, right, ready to go that first PR is ready. You hit it. And then once your PR stack is ready, right, four or five down the line that's around three or four is when you get all that Google love starts coming in. You hit it again. So that everything it creates like a what that duty is to call it a slipstream, right. Yeah, Link link stream. I think it was Becker. I'm thinking, Alex Becker, but he's a slipstream. So credit where credit is due he is the one he's the one who used to mention that too when thinking of linking this way, so that you're shooting a straight stream of link building juice into that drive stack and G site. And then everything that's attached to it, right your money sites, your inner pages, even and even your Google site will benefit from everything that you're doing. So hopefully, you'll take this and try to work that in so that your next PR will benefit everything that you do or your next set of PR, and your link building will benefit everything in that stream.

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What Schema Should You Use On City Pages That Do Not Have Separate GMBs?

Agreed. Austin says, Hey, would you What would I guess what type of schema would you recommend on city pages that do not have separate GM B's, which actually create citations or profiles for the city pages? Well, I don't know if it's just a page that's highlighting a city like for example if you've only got one location, but you're and I'm just assuming that this what you're talking about? Because you say you're not you don't have separate Jimmy's, it's probably a business that is targeting multiple locations, but it might only have one physical location, right? Well, that's perfectly fine. You would want to use organization or corporation type markup schema markup, which that can go site wide or global. Right. And in that case, I you know, I, I don't know that I would do individual. I don't know that you can even do local schema unless it has its own physical location that's corresponding with the location that you're trying to mark up. That makes sense because I've never done that. But organization or corporation markup could be something that you put on the site sitewide for the brand, essentially, that's branded markup, right? There are two different types. There's the organization, there's Corporation, just go figure out which one's the better option for you. And then I would put that site-wide, as far as what you could do on the city pages, you know, with the different types of markup that are available now, like article markup, image markup video markup, there are all those things that you could do on the pages to try to get squeeze more power out of them. Without it requiring local business markup, which requires a physical location, right? Local Business markup has to have an address associated with it, right. And that's so that so again, you don't want to use local, you can't really use local markup on individual city pages unless they have their own. And I'm using air quotes, but the physical location, that makes sense. So I would, you know, I would, I would just go stick with organization or corporation markup for the brand that could be site-wide like it could be a global type of schema markup. And then you could do content markup, with you know, different elements of the page could be marked up to help try to squeeze more power out of it. As far as citations, now at once again, you don't want to create, you know, really create citations unless something has a physical location, right? At least not the way that we talk about citations when it comes to local stuff. When you can create co-citation that's different, but we're not going to get into that right now. But what I'm saying is, in he says, By the way, loving the press advantage, I'm unlimited plan, you all turned me on to last month. Well, that's great. And so here's the thing, you would only need one brand page, right? Let's just say that. And again, I'm just making an assumption here that you've got a brand that you're trying to promote. It has, let's just say one physical location, but you're trying to promote multiple locations or cities to where you're getting traction in SEO for terms that are associated with those location modifiers, right. That's what I'm assuming you're trying to do. So what you can do is again, go back and watch the PR stacking webinar that Marco and I did last week. And you'll see what I'm talking about when I talk about the PR silo stack. Right. And so you would want to silo your website correctly. And then you can start using your press advantage unlimited plan that you, you're glad that you got and I'm glad you got it as well, to start using press releases in the same way that you would silo your website, it's called theme mirroring, right, you mirror the silo structure from your website, you press releases, and also do it with a drive stack. Same thing with the folder folder and file structure within your drive stack and your Google site. Right, you want to mirror all of that together and then use press releases as a as a great strategy for link building to kind of help push the power of all that and you can string those together to where you can create PR silos when you only need one organization page, right? One brand page for that. So yeah, I wouldn't try to create multiple brand pages that for different locations, because you don't actually have a physical location for those. So you wouldn't want like citations that because the citations would you know, mean that you're going to have a physical address, or at least a city state zip. And I wouldn't do that, I would just go with one brand page and then create silo structure and use that to kind of push into those other areas. Right.

Marco: As far as the schema, there is the city and place schema can get ridiculous when you start looking into it. But there's also a when you do city and play schema, you could do service, you could do product and brand. You can do man, I was just looking at this the other day, you can do areas area, sir. If there are departments, you can do departments, you could do legal names, you could do a location schema, oh, no, sorry, you can't do location. Because that that requires either a place or a postal address. So that's what you have to be really careful with this. But there are tons of ways where you can mark up your city page without having to go with location. Yeah.

How Do You Create A Blog Content For A Lead Gen Site Targeted To Real Estate Photography And Videography?

Bradley: So next question is Hey, guys, I'm back with my photography lead gen side, I've decided to go after the real estate photography and videography niche, essentially making a promotional video for properties. My question is, how do I create blog content for this niche. I understand that you should make content that appeals to the people in your niche with the power to link to your articles, but it's a bit of a stretch with local businesses sometimes, yeah, you just kind of get creative and try to think about, you know, how what what could be useful whole to people that are in that, you know, like, for example, people that are looking to buy or sell real estate, right, that's what I would do, I would come up with content for people that are looking, you know, helpful content. So like how to stage homes, right how to prepare homes for fast to sell faster, to be more to have more curb appeal, right? How to, I don't know how to maybe for by people interested in buying real estate, you could do content on you know how to improve credit scores, how to get the find the best loan rates, or mortgage rates, you know, different types of mortgages, you know, all those things that are related, and they would be useful information to somebody that would be buying or selling real estate. Does that make sense? If that's what you're doing, if your target market is realtors, then I would talk about marketing like that I would be blogging about marketing and marketing principles on how realtors could get better results using various types of formats, media, you know, that kind of stuff and combining all of them together. My point is, who is your audience, if your audience is a buyer or seller, of real estate, so like an end-user, or property owners or people that want to be property owners, right, which would-be buyers, then you want to talk about way, like in my opinion, you would want to have helpful content on how to get better and faster results at selling their properties. Like for somebody that is interested in listing a house for you know, putting their house up for sale or land up for sale, whatever the case may be, or and then likewise, for buyers, same thing, like what could you educate potential buyers on on how to get make the buying process easier, how to get the best deals, how to negotiate you know, all those kind of things. But again, if your target audience is like real estate professionals because you're providing them with property listing, photo servicing or video videos for, you know, like virtual tours and stuff like that, then I would talk about marketing stuff and how to get better results. With with marketing for real estate stuff. Does that make sense? So that's what I would do. Just think about who your audience is, and what would be helpful to them and create content around that. By the way, I don't recommend that you do that. What I would recommend you doing is finding somebody that is good at that kind of stuff. Like if you're doing blog content, find a good writer that has topic, you know, experience with that particular topic. Because they're going to have that ability to find stuff that's helpful to that industry. Go to up work. Look for people that are real estate writers, for example. You know, blog writers and article writers that are have experienced in the real estate industry, because then it takes the burden off of you to have to come up with all of those ideas and puts it on them and that's what you pay them for. So it makes sense. Good question though.

How Do You Change A GMB Listing's Name Without Compromising Its Current Rankings?

Brian says wondering how to handle this. My client is a local franchise store. Six months in business citations are messed up because I added a primary keyword to the company name and the GMB listing. But that keyword is not on any citations that GMB is listed as brand name plus city plus keyword plus city. Wow, that's pretty spammy. I'm surprised it hasn't been suspended yet. But anyways, his GMB is ranking great for the main keyword in a metro area. But the citations show his name only his brand name plus city without the keyword My concern is a big drop in GMB traffic if I take out the keyword from the GMB listing to make to match the citations. Not only that, but right now if you try editing your GMB name, it's likely it will be suspended. Especially because it's already spammy In my opinion because you do have too much stuff in there. And if you try to change anything on a listing that could potentially be flagged as spammy anyways, that could trigger the suspension. So I would recommend not taking it out, you know, six months ago, I would have said, Get rid of that extra keyword in there because it's spammy. But you know, I right now, I would recommend not trying to edit it. That said, so add the keyword to the citation listings, you can. But you know, personally, I think you're being a bit too spammy this way. Like in other words, I wouldn't recommend ever doing those guys adding the keyword to a brand name just for the sake of SEO, because it's not the actual brand name of the business. Right, if the business's name is is whatever the company name is, then I would have never set up the GMB that way. Now I understand where you're sweet, you know, you squeeze the keyword in there for a reason to get better results with the Google Map. But that's not a really valid reflection of the company or the brand name, is it. And so what I'm saying is you've already got you've already done that you can't take that back. I mean, you could but it's very likely that the listing would be suspended if you tried to edit that right now. So you're pretty much stuck with that right now. So you're saying Should I go out and try to update the published citations on the web to now include that name? Well, no, because it's not a true representation of the business right. And again, you have created invigoration or site NAP data issues, right? There are discrepancies there, which can cause problems. So you know, I don't really have a good answer for you there. I would leave the citations the way that they are. Let's see.

Is GMB is ranking great for the main keyword in the metro area? But yeah, so I would leave it as it is man. And actually what I would do is continue building citations with just the brand name the way that you should write and then at some point in the future, maybe the Jambi bloodbath will end. And you could go back and actually change the GMB name back to just the brand name, which is the way it should be really in my opinion, guys, I always recommend that don't spam. You know, you want the brand name to be a reflection like the citations published on the web, including the maps listing as a reflection of the business name, in my opinion, because then it's all congruent. That makes sense. So, you know, I hope that probably doesn't give you the answer that you want. I you know, if it were that you were trying to update the citations to remove that that that name, then I would say absolutely go update the citations. Get rid of the spamminess. But now you're saying Should I go out and make the citations more spammy? And I would say absolutely not. All right.

How Long Does Google Sandbox New Domains?

Don says, How long would you say we gotta wrap it up? In a couple of minutes? Guys? I've got an actual appointment phone appointment in a couple of minutes. How long would you say the Google sandbox in new domains websites for these days? That's a good question. Marco. I haven't tested anything recently. Do we have numbers is still 21 days? or What is it?

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Marco: Yeah, it, it does. It's not necessarily for a brand new website, right. It's just the fact of how much activity you do on it. So that you do trigger that 21 day period, right where the website starts dancing. And then you trigger the seven What if you do anything within that, within that time, especially link building, it can go into a 70 day sandbox period. So now you've extended and if you do anything during that time, it can be permanently sandboxed, which means basically, you'll never, or hardly ever be able to get that website into the first page. The Google dances real, don't like that's tested. We know we've seen it time after time, after time where we do something, you know, drive stack was link building, or maybe even just embed, right we do an embed run and you'll see it starts fluctuating dancing, dropping on and off, in and out. But that's just the algorithm trying to figure out what where this belongs. And however long it takes the algorithms to figure it out is how it's how long your new website will take to rank I've seen them like ranking. And I've managed to rank them in less than 30 days. So it's not safe. Okay, so 60 days, it's 90 days. No, it is the Google dance. There is a period 21 days, three weeks it's in, it's in the patent, you'll see the west side, if you do whatever it is even a change on the page, right? If you go in and start editing the page, or pages on a website, it'll trigger it. And you'll see that it will it sometimes it even drops off the index it looks like and then oftentimes it comes back even better than before. So that's 21 days, 70 days, that you can extend it. And then you can actually literally sandbox yourself forever, where no matter how much you do to it, or what you do, it's going to be almost impossible for you to get out of that. You might as well just take that page down and start a new one and try to rank that. That's what I've seen and tested.

Unknown Speaker 59:42
I'm going to answer that it's five o'clock and I literally have another call. I've got a handle but I want to answer the next two very, very quickly because I didn't guys have got to wrap it up.

Do You Think Google Penalizes GMB Verified Listings That Are Very Close To Each Other?

Nolemkt says in June there was a Google update that knocked my GMB listing out of the three-pack. So I purchased the battle plan v3. A question is I have another verified GMB about five miles away from the same business. could this have triggered a filter and penalize mother GMB? Yes, actually, that could be what's called a pigeon filter issue. I've experienced that, especially if it's only five miles away, that can create a proximity-based penalty. Essentially, if there are two businesses that are two with locations too close to each other, unless you make them unique, more unique somehow or another like stuffing a keyword or a city name, a city name into the title of the brand name to make it more unique, but I don't recommend doing that. So it could be that but without knowing a little bit more about it or researching and I couldn't tell you but that could be part of it.

And I got the damn call coming in right now. I have to call him back in a moment.

What Permalink Structure Do You Recommend For A “We Buy Houses Investor” Niche?

Because the last thing I want to answer Austin's question and he says I work mainly in the We Buy Houses investor niche, I'm an investor as well just recently picked up a new national client. I'm currently building out the new website, what permanent structure would you recommend? company state we buy houses city or company state city, the second one company state city. Again, you don't want to get us especially with the partial match keyword in the domain itself, or the name the company name, which most likely in the domain. Also, I just again, guys, you don't need to be spammy with your URL. You can accomplish the optimization through the title tags and the page content. Right. So like the SEO title, the title tags, essentially, the head is heading tags and in the content on the page. You don't need to put it in the URL, I recommend going with a shorter more succinct URL structure. Okay. Alright, guys, I gotta wrap it up. Sorry about that. I got a call. I gotta now catch a recall. But thanks, Marco for hanging out. And we did our mastermind webinar tomorrow. So we'll see you all then

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