Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 257

By April

Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 257

Click on the video above to watch Episode 257 of the Semantic Mastery Hump Day Hangouts.

Full timestamps with topics and times can be found at the link above.

The latest upcoming free SEO Q&A Hump Day Hangout can be found at https://semanticmastery.com/humpday.



Adam: Alright, we are live Welcome everybody to Hump Day Hangouts. This is Episode 257. Today is the ninth of October 2019. And this is the last Hump Day hangouts before POFU Live 2019 in Denver. If you haven't gotten your ticket yet, you'd like to show up whether you're going to whether you live there you whether you want to drive in or you can make some last-minute flight plans, head to pofulive.com, grab your ticket. Now, before we get into it, just want to say if you're joining us for the first time, thanks for watching, we're going to get into questions and answers. If you've got any questions you're watching us go ahead and pop them on the page at semanticmastery.com/hdquestions. Remember to always head over there. If you're watching on YouTube. We don't want to read comments here. You've got to go to the page where we embed the video so that you can ask questions we can get to those. So with that said, let's say hello guys real quick. We're missing to the Semantic Mastery guys who I believe is started traveling over to POFU Live in Denver. Bradley, Marco and I are here today. So I'll start at the top and say hello to Bradley. How are you doing?

Bradley: Good. How are you?

Adam: Not bad. Not bad. I'm enjoying some cooler weather here. It's finally starting to act like a fall. It's about 65-70 today.

Bradley: Well, you can enjoy cooler weather tomorrow when you get to Denver because it's supposed to be snowing and freezing cold so

Adam: Yeah, I might have to post some pictures of her on maybe on the Facebook group or something like he heard on hates the cold weather and I think it's supposed to be a high of 28 degrees tomorrow.

Bradley: Yeah, and snow to which is crazy, but it's only tomorrow. Because then the rest of the time that we're there it's supposed to be between 65 and 70 during the day and then around 30 at night, but it was kind of interesting packing for that, you know?

Adam: Yeah, all over the place. Well, speaking of weather, Marco How are you doing, man?

Marco: I couldn't be better. Like I couldn't handle 28 I'm sorry. It's not happening. I mean, it's too late like a cold for me. I mentioned it before is 60-65 that range you know. We break out the old sheet and we cover ourselves it gets chilly man 28 gone from 65 to 20 I don't think so.

Adam: That's a big change and once it gets below 20 that's where I start I can handle it depends on the window but yeah in the 20s still nice ones it's sunny and then anyways tomorrow is going to be fun we'll see how it goes with Hernan if he's all bundled up and blankets and freezing to death or if he survives so. Anyways With that said, like I said earlier if you're watching for the first time you're in the right place, we're going to get to q&a and answer your questions and appreciate you being here. Come here every week every Wednesday for pm eastern you can always ask your questions ahead of time as well if you know got a client call you've got some work you got things you got to do we understand that but you know benefit here is being live you can ask questions, clarify your questions, but like I said, if you have to you can ask your questions ahead of time at semanticmastery.com/hdquestions and then check out the replay on our YouTube channel, which you should subscribe to if you're watching that right now.

And secondly, if you haven't yet check out the Battle Plan right? That's where you can get our step by step processes for getting results with everything from new websites, aged domains, YouTube channels, so much more. I'm not going to go through the entire laundry list of all the benefits there but head over to battleplan.semanticmastery.com. And if you want to join, you know, our mastermind is about a mastermind but you know, it's both the mastermind, our mastermind. Basically what it is is an experienced community so you can get faster access to real-world info, testing and build that network of peers who are doing the same things we're growing these digital marketing businesses or who have businesses and understand how they need to grow the digital marketing side of it. You can find out more about that and join at mastermind.semanticmastery.com. And for everyone, we really recommend going over to mgyb.co. I mean we tell this to you watching these videos, we tell it to our mastermind members, we tell it to everyone

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Else, you know if you can start building your team now. And part of that can be using MGYB to provide the services for you things like syndication networks are we as drive stack, press releases, link building embeds, all that sort of stuff. And there are a lot more great packages coming out where we're going to help people get better, well, the literal package for Hey, you know, if your website is here, then you need these types of additions. You need these syndication networks. We're going to make that a lot more streamlined so that you can do it for yourself, your projects as well as your clients. So keep your eyes and ears open for that. So with that said guys,

Marco: I have a couple of things. Yeah, right. Number one, people, they always ask us how to put everything together, they'll go in and don't order something. And the last, how do I put it together guys, it's in the Battle Plan. I was just talking to my mini mastermind group. You guys know that I meet every Tuesday. In the evening with a mini mastermind group. I have seven people in there. I wish I could take more people because people keep reaching out to me and saying, hey, I want in on the group. But seven is more than enough. But the thing is that the people in my mini mastermind they follow the Battle Plan. I have a guy, that's her over. But he started out at 12k a year in digital marketing and client work and SEO, whatever it is that he did. And this year, you know, he's at around a quarter million for the year. And so it's as simple as just buckling down doing the fucking work and following the instructions to the letter. You don't veer from what we tell you to do until you're ready to test and you shouldn't be testing until you have a good revenue stream coming in that allows you to set aside time to do that kind of thing, right?

We got another one that Jeff right who went to POFU and he's killing it. I mean, he's ranking attorney type big attorney terms of ranking for it, for example, and IT services in New York City. Now imagine how competitive that is, but they're like the companies have happier than a paycheck, because they're number one for the term. And how did they do it? They follow the Battle Plan. They follow the instructions, they follow what we tell them, guys, how do you put it all together? Get the Battle Plan. Now, yes, the Battle Plan takes you to MGYB and the products and services. Why do we do that? Because it's the simplest way we don't want you doing all that work. Imagine the hours that you have to spend doing all that work keyword research three days. For the keyword research, really, do you really want to do that? Do you really want to spend all that time your client better be paying a whole lot of money to spend three days doing all of that keyword research, I mean, everything it takes time to do

Bradley: Marco, isn't it more fun to buy shiny new software applications and spend all your time learning how to use it? Just to find out it doesn't work very well.

Marco: That's some work, right? Follow the next best, the next best. So it's already there. We set the path out people who follow it are killing it. And that's my point. And yes, we do send you to what works for us because it's what we use guys. We use it, we apply it we get a result. And so we give it to you in a step by step method so that you can follow it through. So if you're not doing it, you haven't bought it go by the Battle Plan. It looks like a really simple PDF with links. But you do it step by step. I'm telling you, I just got validation yesterday from a couple of people that are in that range. I mean, you guys know Jordan.

You guys know, Jeff, you guys know, Ed, they're telling it how following the Battle Plan. That's one and two about the mastermind. I wanted to mention that it works is a two-way street. We do try to give people everything that works in the mastermind, right? And we do make everyone available that you're free to exchange ideas and concepts and theories and tests and whatever. But every once in awhile, we'll get in a thread, as we did with with with something that I talked about when doing silos. And it was a whole long thread and we went really deep into it. And then there's another one about iframes now.

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And then that one sent me into the rabbit hole, where I'm still testing and I'm getting really good results from some ideas that I got. Not like not directly but indirectly, as they posted. Okay, so can I do this Can I do that and I immediately started thinking, well, what if, and that's when you read, your juices really start flowing? And what if I did this and I quoted it this way, and I hit it this way, and then it would cause no issues. And so what I'm thinking is anyone who attends POFU Live will have first crack at whatever I come up with, from my testing, because they deserve it. I mean, they took the time that they're going to be there. And so we always say membership has its privileges. But this is a step up. This is a step where you're trying to change the game and JN and Jeff Moore, Jeff sorry, they went to POFU Live, and they changed the whole mindset, they changed their business strategy, and they're killing it. So So anyone going deserves it. And so that's what I'm going to do and then at some future point, it'll be shared with the mastermind, of course, I don't know if it'll be I'll ever share it outside the mastermind.

But since the nugget was kind of the idea sprouted from a thread in the mastermind I think the mastermind deserves whatever comes from it. And I'm already testing and I'm already coding and that so this is the type of thing that goes on and in the mastermind, mastermind membership has its privileges. Attending POFU Live has its privileges. Most of the people that are in my mini mastermind, are people who went to POFU Live. So I just want to say about that definitely our mastermind members, but they also attended POFU Live and I think that they deserve special attention. That's just my piece for today. Take it for what it's worth, but I think it's just totally worth joining the mastermind and attending POFU Live should be a must in your calendar.

Adam: Sounds good to me, like Marco said, Be there. That's a pretty awesome thing that Marco is going to do there. So I don't want to dive back into a Marco but I know that people work with you and your group have had a lot of success. And I'm sure that's a no small part due to your involvement. So that's pretty awesome. So if you want to grab your ticket, you can still make it we got a couple of days here before we kick things off on Friday for the VIP day and then Saturday and Sunday for the main event. You can grab your ticket at pofulive.com. Alright, guys, Bradley, anything else before we jump into it?

Bradley: No, I'm just excited too nervous at the same time because I gotta fly tomorrow. But looking forward to coming to Denver and hanging out with you guys and putting on a pretty cool presentation. I think that is pretty powerful. I think this is going to be just a really good event. So I'm excited about it.

Adam: Cool. All right. Let's do it.

Bradley: All right, let me grab the screen. Stand by. Alright, you guys should be seeing my screen now. Correct.

Adam: Correct. Got your whole screen.

Bradley: All right. Not a lot of questions yet. So guys start posting. Otherwise, we'll wrap it up a little bit early, which is fine because I've got still not 100% packed for I gotta leave really early tomorrow morning for my flight. So anyway, I don't mind wrapping it up early if that's what we need to do.

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Is It Okay To Send A Full-Text Article With 20+ Affiliate Links Via RSS In A Single Tier Network?

But we'll start with sutra he says when using a single tier, he's talking about a single-tier syndication network, is it okay to send the full-text article via RSS? Even if the article has 20 plus affiliate links? I usually post 123 of these types of articles each day. Um, I would say no, and the reason why I say no is it not because it's an SEO thing, but it's likely that your blog accounts which would be like WordPress, Tumblr, blogger, not so much blogger but Tumblr and WordPress, will likely or may very well terminate the account for too many outbound links.

Especially like affiliate links and that kind of stuff that they don't, they don't typically like that. So I wouldn't recommend that I would do a post summary. So set your RSS feed to just display the summary. That way, it's really just pushing the juice back to your post URL that's published on your blog, which is really all that matters, guys. I mean, if you're doing a bunch of outbound linking in your blog posts anyways, whether it doesn't, you don't really need to worry about posting the full text because, you know, whether they're nofollow or do follow, it doesn't even matter. What I'm saying is what you're looking for is the link back from the post on the syndication network properties back to the original post on your site. Right. And then obviously, if you're doing internal SEO like on-page SEO correctly, then you're going to have some sort of contextual link within the text of your blog post that goes up to our money, a money page, right so an actual page or something a category.

Whatever it is that you're trying to rank on your site. So it really the benefit is pushing the juice from the syndication network properties back to the post URL that's published on your blog. So I would recommend doing a summary post, you know, summary, just set the RSS feed settings to just display a summary instead of the full text. Now, that said, sometimes those can look spammy too. And sometimes you can find settings in your theme that will allow you to update the length of those RSS, like how much of the summary is shown. And so you might be able to set that and sometimes you have to actually edit the theme files in order for to, you know, to to adjust that some things will give you the option to do that, like it's, you know, an option that you can set but other times you have to actually go in and edit the theme files. So that's what I would recommend any comments?

Marco: Yeah, I would say no, and it's for SEO and it's because the whole idea behind this concept and what we do and why we send out iframes and everything that we do is to build PageRank. And the problem is, everything starts at PR one, correct? Everything on the web, it starts out at PR one. So if you have something that's revenue, or even if it's aged, it could only be a PR one. And the reason why is because you're splitting the PageRank that you're passing so low, that you can't build it up properly. So you split it, you splitting it 20 times, and what you're passing from a PR one isn't PR one, it's less than PR one. As I've said before, we've done the math we know within certain parameters, just how much PR is passed from a PR one and we know we know it's a range. So when you splitting it, that fine you're defeating the purpose of building up that PR building up that trust and authority and everything else. Not only that, having it be so spammy, it could just turn into a PR zero because of the fact that it's so spammy. And so you're not really passing anything. You're not really doing anything is not mean you could grab some traffic. From that point, you could do so much more if you're more selective with the way that you syndicate your affiliate links so that it doesn't look so spammy so that it doesn't look like it's a whole bunch of garbage. And the only intent for that is to push your affiliate links, make it more user-friendly, making it more for the person that's going to be reading it for the person to interact with that posts and with that content, and maybe share it maybe like it. Maybe visit the website, or those are all signals that you want. And I guarantee you that a spammy blog post with a whole bunch of affiliate links isn't going to accomplish what you want.

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Is It Good To Use And Embed The Original City Logo And Link The City Website Or Wikipedia City Page For A Local Service Website?

Bradley: Very good. Thank you. Mike says hello to a local service website. Do you think it's a good idea to use and embed the original city logo and also link to the city website or Wikipedia city page? I can see the power in it, but I don't think it's a good idea. Thanks. Well, Mike, that's what was pretty much standard operating procedure back in like 2012. And for a long time, you know, that was just traditional way they call it conventional wisdom when it came to I didn't, does conventional wisdom is oftentimes not very smart. It's just what people think is right. And conventional wisdom for the longest time was that you would link to always a.gov or a Wikipedia page, or, you know, excuse me, a Wikipedia page or a.gov site or a that, especially if you're doing local to that, you know, corresponding Wikipedia page or the local government website or something like that. And that was supposed to add relevancy, which isn't true. That's that hasn't been true for many, many years. Because Google doesn't care about you linking to a Wikipedia page about a particular city unless it's relevant to the content on that page. And even though you might be optimized, you know, for like a plumber and in particular city, just linking to that Wikipedia page arbitrarily with the keyword or without the keyword, whatever, just linking to that page really doesn't do much, right. It's not the algorithm is much smarter than that. Now, if you are citing something about that city, like some facts about the city or something that makes it relevant, and you want to cite the source where you gleaned that content from So for example, if you are curating content from a Wikipedia page or a.gov site about that particular city, then you want to cite the source now that adds that that's a proper way to link to it. And Google can clearly see the relationship between why and why you're linking to that. But you know, again, years ago, we used to mean just about everybody used to do it. What I always recommend is link outbound linking to relevant content that's relevant to the concept within the body of the content that you're linking to, like, in other words, that your UYY just linked to the city page or to the Wikipedia page. If the page is about plumbing services in a particular city.

It doesn't really make sense just to link to the city website unless there's a reason for it. And so, again, I've always gone back to I mean, four years since probably 2014 timeframe, I stopped doing that stopped doing what was conventional wisdom, and started linking to more relevant pages. So for example, linking to an article on bob Vila calm or do it yourself network or something like that, right, some sort of, like if it's a plumbing website, right? linking to something that's more relevant to the content of the page. And then if you want to have some sort of local relevancy in there, why not embed the map or a mind map or driving directions map from the store or the location of the business to that city or something like that, that That, to me makes a lot more sense. It's more relevant. And so that's the type of thing that I've always done as far as embedding a city logo from another website. I don't recommend doing that. Because if you don't have permission to use that, remember that that logo is likely trademarked or even if it's not trademarked, it's probably a copyright issue. Because I can tell you one thing you don't want to do when you curate content and by the way, we have a training for a full training program called Content Kingpin which will teach you all about curating and why it's very it's so powerful because it creates co-citation, it allows you to generate content much quicker, it's much more efficient, you don't have to learn. You don't have to be a content or subject matter expert. In order to be able to generate content, you just have to know how to locate it, and put it together in a logical fashion and then cite the sources properly. So I would recommend you look at that because one of the things that we learned the hard way, is you never want to curate images. Ever. Okay? Unless you there, wiki, what do they call Wiki Commons there? I don't recommend ever curating images because you will, you can end up getting copyright infringement and be sued for that. And a lot of times like, it's happened to me, it's happened to me for almost three years in a row was two years in a row where I got hit with copyright.

Basically extortion letters where they would say you've got to pay so much or we're taking you to court for copyright infringement and you'd have to pay or else they would take your ass to court, and it sucks so I learned a long time ago. Never curate images so I would really highly recommend not embedding a city logo. And don't just arbitrarily link to a city Wikipedia page or a city government website, unless there's a specific reason for it, that you clearly identify in the content that you're let you know why you're linking to it. If that makes sense. You're much better off linking to something that's more relevant. You want to comment on that, Marco?

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Marco: I agree. Because there's activity relevance, relevance, trust, and authority. Right? You're much better off linking to something that has you know, that that's updated regularly, and events page what's going on, in you know, in the city, landmark, places to see if there are if this park, just anything, it's just going a little bit further in as far as the geolocation is, yes, you're part of the city. So it stands to reason that you would think I want to link to the Wikipedia city page for this, but you can go further and make get even more relevant. And in fact, if you can get that city schedule, into a calendar of events, the way that we do in RYS Academy Reloaded, and load those ups, and that's constantly changing, and that's constantly pushing, all of that relevance, everything that's happening in that city, and mixed in with those calendar events are your events, what's happening with your business, whatever it is, whether you want to coupon special, whether you want to send them to the GMB, the map, just whatever it is, you mix in all of that with all of the other relevance and it works a whole lot better than just simply making to the city page for x reason, which there's really no reason.

Bradley: Yeah. I mean, again, that's been such old tactics that you know, if it really worked well, Google would have killed it a long time ago because it's been used forever. As I said, it's just that it was like common knowledge. Conventional wisdom is just what people did and for the longest time I would you know, I would argue why would Why do you do that? Well, because you know, it's adding relevancy I will have you tested it. Because if you test it, you'll find that it doesn't really do shit, you're much better off linking the relevant content and I like curated content for that reason because it clearly gives a reason to link out to something and it can create co-citation, which is, is pretty powerful too. So

What's The Difference Between Maps SEO And Website SEO?

Jonathan says are the map embeds the only thing MGYB sells for maps Seo? No, not by far. My furnace guy wants to rank in maps but doesn't care about his website. What is the main difference in maps SEO versus website SEO? Well, there's a lot of similarities, a lot of overlap. But with maps SEO there, you know, you can focus entirely on the Google properties, right, the Google ecosystem. So the map URL itself, I'm going to demonstrate how to get the best map URL to build links to you can do map embeds. You can do citation building. You know if he's got legit if you say it's your furnace guy, so I'm assuming is you know, HVAC guy, and he's got a real business, then it's probably registered to a real address. Even if it's a service area business, you can build citations for that. That's something I always recommend doing if you have a valid address. So there are I mean, there are a number of things that you can do, but very specifically MGYB sells, I mean, pretty much every one of our services can be applied to ranking in maps or maps SEO as you called it, right.

So for example, let me just give you a couple of examples here. This is something that you can go check out GMB.reviewsmaker.com, right. So let's just go to I'm just going to type in HVAC contractor, Culpepper, for example. Okay, so I'm going to click on KNM Heating and Air heating and air conditioning. And in fact, actually, let me just copy that name. And this is what I'm going to do. So this is how you can get the best URL to build links to if you're going to be doing link building to the map, right. So there are embeds, there's also link building, there are press releases, there's you can which you can embed a map in the press release. Plus, you can also create a contextual link or just a naked URL in the actual press release. To back to the map itself, I'm going to give you a few examples here of how you can get better results. So let's go back to Google for it first. Here's a couple of ways that you can do this. Number one, you can go into your GMB dashboard or your client's GMB dashboard. And on the Info tab, where you'll always see this one little section where it says view on maps or view on search and view on maps. You can right-click on the view on maps and copy the link address and paste it into a notepad file and then reformat it I'm going to show you the correct format. So that's one way to find it. The best URL for building links to a map, Google map right. The second way is to go type in or go search for your client's business name on Google. So in this case, I'm going to search for KNM Heating and Air Inc because that's just the example that I pulled, then I'm going to click through to the maps listing.

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And you'll see up here in the US the address bar of Chrome, I've got this long, ugly URL, right? Well, if you go to GMB dot review, make reviews maker calm, okay, and you click to decode place ID, and just paste that long maps URL in there and click the code place Id take a second, then it's going to come down and it's going to give you this maps URL right here. Okay, I'm going to copy that link address. And I'm going to paste that into a notepad file. Now, if you take a look at this URL, I'll show you and I've demonstrated this before, but I want to answer this question thoroughly for him. If we go to like, where it goes com or something like that, some sort of redirect tracer. I could paste that URL that it gives you, right? So from here, and if we take a look at this, you'll see that this has got a 302 redirect built into it. In fact, there are two of them. So that is not a good URL to use for link building. Like if you want to build links to this URL, you're not passing any PageRank or link equity essentially, through these two, three or two redirects, that stops it dead, right. So in other words, you can link to it, you somebody could click on that link, and it's going to navigate, or jump to the final target URL or the destination, which is this. But as far as passing link equity, if you're to build links to this, it's not going to pass any. So it's not a good URL to build links to which by the way, this URL right here, that the share URL, take a look at how many redirects are in this one. If we go back to where goes.

It might even there it goes. Look at that. Look, how many redirects are in there. Three 302 redirects and no matter refresh, so that's not a good URL, either this share URL, don't build links that are dumb. It does, it does no good, right? So what you want to do is you want to take that URL, which by the way, you can just take the URL from here and go to a redirect tracer, and then paste it in and then copy the final URL, or just memorize this, which is what I did. It's very simple. copy that URL, and then just change it, just rearrange it to where you change the maps right there. So maps.google.com, you would change it to www.google.com. Then forward-slash question mark. See ID equals is what the original one is. So all you want to do is move maps from before and the subdomain from maps to the right after the forward-slash, then it's question marks the ID equals and we'll take that, Copy that, paste it in. So it's just a quick change or modification of the URL. And now watch this. If we take this, we go back to a redirect tracer.

Quick, Tracy well there's no reason XC that now if we go load that URL into the address bar and click Go, you'll see once the page loads, it converts to that long URL, but it's not technically a redirect. Right. So that's the best URL to build links to is this one right here. So that's something else that you can do. Right. So like I mentioned before, you can embed a map into press releases. You can also build links directly to this map URL, right. So that's one thing you can do. RYS Drive stacks are incredibly powerful. If you provide the NAP. The name, address and phone number of the business, as well as the maps URL will build a drive stack that is hyper optimized for that specific location, right and will push a ton of power directly to the Google properties especially like you said, if he's not interested in ranking a website, you can select to push all of the juice from the drive stack back to the maps the Google properties which would be the maps GMB website, will you'll get it, you should order the, excuse me, the Google Site along with that the Google site will be part of that. So you can build all of the power back to the actual maps listing.

However, there are a couple other things I want to mention. Let's see, just just because there are a few other points here that you can add additional power to, right. So for a note, another one is the reviews. This company, in particular, has 21 reviews, I don't know how many your client has. But if we click on that review link, right, it's going to pull up here Well, that is a different URL. So up here is another URL, I would suggest using your own three one redirects creator. There are a number of of them out there that you can use that are free, some of them that are paid like a subscription base, and others that you can create three one redirects from a plugin through your through a website, which is what I, you know, I prefer to do that through my own domain or something through or through a branded domain or a domain that I'm using specifically for redirects, that kind of thing. But if you take a guy here, open up Firefox just to show you that URL right there, I would create a 301 redirect out of that URL. And what's it do? It automatically loads to these reviews. So you can push link equity into this. Well, let's not stop there. What about each one of these individual reviews? For example, if I was to click Share on that one from Alan Jackson, which sounds like looks like a lot of the users' spam, I don't know. Jackson's a country singer and Ronnie White is a Ron White isn't a comedian. But if we're to take that URL right there and paste that in, you'll see that that is a separate URL, like that's a redirect, as I just talked about, if you click the Share URL, it's going to give you a redirect. So watch what happens when we trace that one. This is for the individual review. It's still a 302 redirect. So that's not what you want to build links to not this. What you want to build links to is this, which again, if you want to make it a pretty URL, all you got to do is use a 301 redirect creator.

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As I said, there are some free ones out there, there are some ones that you can pay for a subscription basis, like a rebrand, delete rebrand.ly, for example of one, or there's another one. Or like, what I like to do is use my own domain or clients domain, and use the pretty links pro plugin to create 301 redirects. Okay? Either way, that's the URL you want to build to. And that's the same URLs, what's up here? Right, but you can build it through a 301 redirect. And look, that's an individual review within that maps listing. And if this one's got 21 reviews, that's 21 additional link targets, right? Plus this one is a link target, which is the overall reviews URL plus the maps URL itself, right, which in this version of it that I just talked about being the best version. There's more to think about photos, right? For example, this guy's only got looks like it's at four, but I'm only Well, maybe that was, let's go back into photos here. For photos, it says for photos, each one of these areas a separate URL. So my point is if you're just going to be doing map stuff for a client, what I like to do is extract all the URLs from the maps listing, set up redirects so that they're pretty and they're short, much easier to manage. And then start using those and link building campaigns, which you can also use those to be included in a drive stack as target URLs where we will build the drive stack to be targeting each one of those separate URLs. And what happens is you push juice into this listing from all different angles and every single point that you can push link equity into it. It's very, very powerful. You want to

Marco: Yeah, he's asking about maps SEO, and I'm just going to say local GMB Pro. It's what set the standard for GMB optimization every other course came after copied what we did. So if you want the Trailblazer the standard bear the one that laid it down on how it's properly done. There you go and get local GMB pro and you can learn what Bradley just talked about more in-depth, along with many other things that you could do to push the GMB the map into the three-pack, which is what your client is looking for. They don't care about the website fine. So you work entirely within the GMB ecosystem, which is what local GMB Pro is all about. So guys, if you really want to do this, right, if you want that heart into the three-pack, you go into local GMP Pro.

Bradley: That's right. And that's an in there, we talked about various other things. I'm not going to talk about specific methods here, but just so you know that again, this this this client, or this client is not my client, but this contractor, HVAC contractor is also doing GMB posts, he probably has an SEO that is working on his stuff. And take a look at that guys. Again, these are all additional link targets, right? We copy that URL and go back to the redirect tracer, which I already closed.

And once again, this is a GMB post URL, right? It's going to redirect, don't ever use the share URLs for SEO purposes. You can use it for navigation purposes. But look, how many redirects are there. So what you want to do is end up taking this URL, and using that as that could be potentially another link target. Right? So that makes sense. So if we're going to just open up that URL and see it didn't bring it up, it's probably the one prior to that this one, which is okay, because that's a meta refresh, so that, that's fine. Let's open it up there.

There, see I brought it up, it brought that post up to the very top. So the same thing goes you can take an older post and do the same thing you could share it, grab, copy the share URL. Put it in now local GMB Pro, we talk about a hell of a lot of really cool things that you can do a GMB post, I'm not going to talk about here. But I'm just saying you can actually use these posts as additional places to build links to the right. So again, this one right here, I would take this URL, copy that, that's what I would build links to and watch what happens if I load that into the browser. It's going to pull up that post at the top See, the one that I just shared. So it makes sense. So all of those are linked targets. That's why I said there's just a ton of different things that you can do to push additional power into their not just through and beds and beds are very powerful. Don't get me wrong, but there's a number of other things that you can do. So that was a good question.

Does Google Sandbox New Domains For At Least 3 Weeks Or Longer?

Gordon's up he says, Hey, guys, I don't want to sound like a broken record. But I just want to say again, your Hump Day help is very much appreciated. Well, you're welcome, Gordon. And we do appreciate that as well. If I remember correctly, you said in the past that you prefer to use a new domain instead of an aged domain to rank a local lead gen site. So you can control the name of the domain for SEO purposes and for branding purposes. That is correct. I have said that. But I was wondering if in fact Google does sandbox new domains for at least three weeks or probably longer other than losing the branding and partial keyword and domain benefit. Why is it not better to use a niche related aged domain with a clean niche related backlink profile? And if you use an aged domain would you need to to rebuild the old site pages and the old links pointing to using way back point old links point to using Wayback Machine the old things point to excuse me the way that I read that was wrong and if you use an aged domain, would you need to rebuild the old site pages that the old links point to using Wayback machine in order not to lose the link juice? Okay, so the first question is because I'm able to typically especially when I'm trying to rank for local stuff, the right which is what the maps I don't

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Is that getting a new brand new domains? Fine, because I'm not looking for the initial, the, you know, an existing link profile because it really doesn't matter. Like I mean, if if the sites built really well and everything else, then it can have an effect on the maps, there's no question. But as we were just talking about in the previous question, we can typically get results without even having a self-hosted website, if that makes sense, right? Because we can focus on specifically just the GMB properties and get results. That said, I always prefer to have a branded type of domain, one that I can build a brand around for, if especially for lead gen stuff that I could use in other locations, right, which is why I talked about if I'm going to have a website, I like to use subdomains with the city name is the subdomain so that I can build upon a particular brand.

Does that mean that you cannot that you can't start with an aged domain that has been dropped by somebody else or whatever, and build a brand around that I suppose you could? But the problem that I would see with that is that there may be some other existing content on the web that can ambiguate, right? That's a key term that can ambiguate the brand that you're trying to build or the data that you're trying to build through your new location, your new setup. Right? Now, if you're talking about strictly organic SEO, yes, there's some benefit for building through an aged domain that has a clean link profile. But having a clean link profile is kind of difficult to do or else why was I mean, a lot, I mean, you will find some domains like that, but they're few and far between. A lot of times the aged domains that have been dropped are just they either have a shitty link profile or a non-existent link profile. In other words, they might have one or two links that are actually, you know, decent links, if any at all. And so my point is, I would rather just go with something new that's branded so that I have more control over the content that's going to be published and everything else and not have to worry about any sort of invigoration not have to worry about any potential links out there.

On the web that is toxic to it, or they're going to cause any problems as I start building out the new project if that makes sense. So, I mean, there, you certainly can do that. If you want. I don't recommend it. I don't, you know, the only time I would use aged domains really is if I was building what I would call feeder sites are like PBNs, right? Because that kind of help to shortcut the process a little bit since you're not starting from scratch. But when it came to a brand for lead gen site, or for a client, I would always recommend using a brand new one. Now if you are going to build an old domain, yes, it is better to rebuild those pages. You can do that using the Wayback Machine. It'll you know you can download HTML files and upload those. There's a couple of plugins and services out there where you can subscribe to or pay for credits I believe that will actually create a file of the Wayback Machine stuff that makes it much easier I know there's some plugins I can't even think was named now there's there.

I know there are some plugins out there that will do that on a WordPress site to where you just basically, you can enter a file or upload the zip file that you get from the Wayback Machine. And it will automatically build out the old pages with the old content, you might have to do some formatting and stuff to them. But you can do that. And I would recommend doing that, or at least building some sort of page that has similar content on it doesn't have to be the exact duplicates or replication of the old pages. But if it had a good link profile, and it ever in anybody ever goes and looks at, you know, the webmasters of the sites that were linking to that, and they noticed that there was a big change in the page or just doesn't exist anymore, they may take that link down. So the reason why you would rebuild those previous pages or you know, the pages that aren't there anymore, is because you'd want the links that were built to that page to stay there. That's really the only reason where else you could just do a redirect.

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My point is, if you just did a redirect from the old URL to the homepage or to a new URL, and a webmaster says, was analyzing or looking at the site and saying, you know, from one of their pages on their site, there was a link to your, to the, to the domain that they had linked to previously. And they look at and say, well, that's not what I had linked to, I'm going to remove that, then you lose that link. And so you start to ultimately lose the power of having an aged domain with an inbound link profile anyways. And that happens unless you rebuild the pages, or have them redirected to something that's very similar so that it's still a value to the site that was originally linking to it. That all said, usually, when you're dealing with, like, especially local business type sites, it's just not worth all that trouble. You're better off and you're able to get just as quickly as just results just as quickly, excuse me, using methods that we talked about with a brand new domain. So Marco, do want to comment on that before we move on?

Marco: Yeah, absolutely. So imagine it if McDonald's had come out with McDonald's of Illinois, if Coca Cola wherever it began, it had come out with the Madison, if you have that, that that one, if you have that one that will boom, nationally or globally, you're going to have to go and redo all of the work that you've done. Yeah, of course, it's going to be worth it. But I'm the type and I know Bradley is too, that hates doing work, the same work over again. So why going and you have to do the work over again, when you can start off with a brand that doesn't necessarily have to pigeonhole itself with geolocation or geographically because you can do that with a category or a pages category. It has the same effect. You don't need it. And the Google sandbox is very real, but the way that we teach activity, relevance, trust, and authority. It trumps everything, including

The Google sandbox including proximity, including a whole bunch of other things, follow about Battle Plan to the letter, you get the services from MGYB.co the way that you're told to do it and in, in the, in the one in the sequence that we tell you to do it, then you're going to have the same if not better results than if you went and did all that work with, with an expired domain. And there's no guarantee that that expired domain would hold its metrics. When it's brought back, you're still gonna have to do the work, you still gonna have to put in the content, you got to have to redo the content, you're going to have to do a whole lot of work, when you could just go to MGYB.co and have us do it for you.

Bradley: I agree. So I said, I mean, it's just so much, so much trouble that can go into building those ads. I just, I don't think it's worth it. I really don't we can get results just as quickly with new domains. So unless you have found one that's really super powerful I just wouldn't even bother

Bradley: fit says good agent makes you part of it for you and it

Marco: will chime in. And the reason why he got some of my time is because he donated quite a bit of money to my charity and I decided to reciprocate by giving him some of my time so we had a really great call he's in Australia by the way, so it's really early in the morning for him to be on here. So thanks, Will.

How Do You Fix Duplicate Branded Syndication Networks That Were Purchased Via Fiverr?

Bradley: awesome thanks, Fitz says good day gents. Thanks for this form, ask real questions and get actionable answers I have a client who went to Fiverr and body syndication network and then worked with another marketer and bought a different network, many duplicates all branded. What should I do to fix that? Well, do you have access to those accounts is my point as if you if he bought these syndication networks and such from two different vendors, essentially. He probably has a login sheet right? Similar to you know,

We invented it or, you know. So I'm sure that the copy cat also provides a spreadsheet with all the accounts, the URLs, and the login data, what I would do is go in and I would, if I would log into the one that is the most closely branded to his brand name, you can't have duplicate, right, you can't have duplicate subdomains on WordPress or blogger or Tumblr or any of the other sites for that matter. So there has to be some sort of variation in the profile or the usernames, right. So I would take the one that is the most closely aligned with the actual brand and use that I would go in and update it. And then obviously go through and some SM style it Semantic Mastery style the syndication network. That's number one, number two for the other one that's out there. That's also similarly branded. I don't necessarily would say terminate those accounts, but I would make sure that you're not syndicating to them anymore. In fact, if you have duplicate posts, and it's not

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I'm not talking about duplicate content guys, because that's, that doesn't happen on syndication networks. But if you have the same post posted on multiple semi branded networks, then I recommend removing that content specifically because you don't, you don't want to create a footprint with this with a blog syndication network or a syndication network where you're syndicating website content, you can do it it's fine with with YouTube, but with a blog now, where you know, with money site content, I don't recommend that. So but that doesn't mean you have to like go in and actually terminate those accounts, but I would manually go in and delete the existing content, and maybe just put up some kind of shitty content that might link to the other web to do to Dotto profiles. You know, just like one post on each one of the syndication network properties from the network that you're not going to use right remove the IFTTT triggers, remove any content that's been posted to both syndication networks, and then might just put some kind of short little article that's relevant on each one of those other properties and maybe point to the profile URL on the the one that you're going to keep right the network properties that you're going to keep, that's something I would do. And I would just leave it alone after that, and just continually update for the new or the syndication network that you decided to keep. If they're both done very poorly, and you don't want to go through which I don't recommend, you know, I don't blame me, if you don't want to go through and actually update everything manually, then I would get access to all the accounts that you can go in and do what I just said to both sets of networks and by a well done Semantic Mastery stout network from MGYB. Right, and then maybe use those two other existing networks as a YouTube network or, you know, it could be possibly used for maybe a separate Twitter network or something like that.

Or you could do what I just said and just use them as kind of like a one-time link builder to your new network properties. If that makes sense. But I wouldn't link directly back to the money site with those, you know, does that make sense? That's what I would do. Because again, I totally understand it. By the way, if this guy bought his own syndication network at Fiverr, then he worked with another marketer. He's probably one of those guys is going to micromanage you fits just so you're aware of that if you have a business owner or client that has tried to do their own SEO work, and they've also hired somebody else to do something that they already attempted on their own. It's probably going to they're probably going to micromanage you as well. Just keep that in mind. Okay, I'm going to keep moving. That's all right.

Is There A Risk Of Google Putting Home Address On The Web?

JACK says maps question please important client does professional services over the phone from home office don't want home address under Google's control, used paid use paid for Regis office locations in past but Google close them down? In your opinion, is there any risk of Google putting home address out there on the web as they don't want their crazy client showing up at home. Are there any red flags to look out for in this plan? Thank you know not for if you're going to do a Google My Business profile, no, you don't have to worry about, you know, you need an address when you register in order for them to send the verification card. But it doesn't publish the listing until you enter the verification code. So when you enter the verification code that you get in the postcard, then you immediately especially if it's a service area business, which has to be professional services over the phone from home office. So yeah, I mean, you know, I would set that as a service area business, which means you go in and clear the physical address. Once you verify it, you go in into the Info tab and click on the location setting and then there's a little link in their text link that says clear address and you click that and it'll clear it and then save it so that it updates and you want to put your service areas in and then save it, Natalie, remove the address from being shown on maps. That's absolutely

You Google is not going to publish that anywhere. The problem is if you want to build citations to help the maps listing rank, then a lot of the citation directories are going to require a physical address, like an actual street address. Some don't, though, more more and more actually allowing service area businesses to add their data without a street address. But there's still a ton of them out there to do required, so just keep that in mind. Okay.

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But I wouldn't worry about it not Google. Google's not going to leak that at least I've never seen that. If you if you put it on, like Yelp or something like that word requires a street adjusting. Yeah, a lot of time. I mean, it'll show but just don't build citations on directories that require the street address if that's the case. Scott says, Bradley, if you can fly to Haley, I'd have I'll drive you to Denver. No, thanks. I've already got my ticket going flying directly to Denver, but thank you, Scott. I appreciate that.

How Do You Retain The Ranking Position Of A GMB Page Into 3-Pack Using Semantic Mastery Products?

Okay, I still need Hi, we only got about seven minutes left guys. He says I still need help for clients GMB ranking, it's already it already has RYS Drive stack and G site built by SM a few years ago, I'm ordering a syndication network and we'll add link building, then embed maps and link build would appreciate your suggestion to get just this back into the three-pack. That's kind of a bit of a loaded question because I don't know. Like, honestly, you should have had a syndication network, even really before the G site. And drive stack, that doesn't mean that, you know, you can't add that now you certainly can. But what I would recommend also doing is manually going back into your drive stack once your syndication network has been built and, you know, start including those links in the drive stack, link building to all of them. What are some press releases that always help? You can do a map embeds now with press releases and a lot of other things. So I would recommend that you know, make sure that your link, go go buy local GMB Pro, which is what we just talked about earlier, because you can actually do really good results, just doing stuff within the Google ecosystem includes posting and you know, a lot of the stuff that we talked about on local GMB Pro.

So that's a question that you could get a hell of a lot more help with if you joined the mastermind. Or if you posted that, like more detail as to exactly what it is that you've got done. And where so that we can help fill in the gaps. Just get, you know, if you don't have the Battle Plan, follow the Battle Plan. If you've got an RYS drive stack and a G site that was built a few years ago, but you never had a syndication network, it's obvious that you didn't, you either didn't have the Battle Plan or you didn't follow the plan that we laid out. So I recommend picking that up. If you don't already have the Battle Plan. And just following that step by step, any of the pieces that are currently missing, add those pieces, right, and then just kind of follow each one of those processes. And that's going to help you to get the results that you need. I'm not saying that that's going to do it. You know, that's the start. That's always the foundation. If you need additional help with that though, that's where you would you know, like I said, join the mastermind and get local GMB Pro. Once you have the foundation complete, does that make sense? Any comment on that guys?

Marco: Yeah, definitely the Battle Plan, Local GMB Pro is what's going to create the activity that he's going to need, right? Because its activity relevance, trust and authority, and local GMB Pro is totally an activity base.

Does Having A Single Link From A Press Release To A Deep Page Is Better Than Having Multiple Press Release Links?

Okay, well says going back to a previous question about PageRank. Does that mean that if you have a single link from a press release to a deep page is better than having multiple links from the press release just to get better-focused SEO just your landing page? Yes, that is true. Well, you know you're, you get more juice through one link, one outbound link in a press release to whatever you know, you're trying to push juice to then if you have three outbound links, right. If you have three outback bound links, you're splitting the link equity three ways that make sense. So if you want to push all of the link equity for through one link to like you said a deep page, or like a blog post that might have an internal link to the page on your site that you're trying to rank or something like that. Yeah, that's again, that's link sculpting. So,

Is It Okay To Use Spun Content For YouTube Descriptions?

Austin Don says, I've been doing we buy house city, we buy houses, city videos, is it alright to use spun content for YouTube descriptions? To write individual descriptions is very time-consuming. Thanks. Yeah, you know, Uhm Austin Don, if you're in the Austin, Texas market, you probably have other people competing. So having good descriptions is helpful for YouTube SEO. But I don't spend a lot of time on YouTube descriptions anymore. years ago, it was more important in my opinion. Now it's more about having you know, the primary SEO factors of a YouTube video optimized like the title the tags, having the keyword, like as probably the first thing in the video description. I like having NAP data-name, address, phone number, primary URL, such as website, Google Maps URL, the URL, that version that I just shared this one right here, linking to your top tier one asset branded or entity assets, as we talked about. So linking to a Facebook page if you're doing Facebook stuff, you know any business directories if you're using press releases, the organization page, anything like that, I like to put all of that in the video description now, but I usually don't really flesh out a whole lot of content, written text content for the video description. It's more about a call to action, right and enlisting the NAP data and relevant links that are entered to kind of reinforce the entity. And then it's about traditional SEO signals, embeds and or backlinks and engagement signals.

I'm telling you that's the secret sauce is the engagement signals which you can by using YouTube ads incredibly inexpensive, and for I'm telling you even I've got campaigns running right now for the local video production company that I've been doing SEO for like five or six years that I have 40 cents per day is my budget. So I'm spending less than $15 a month it comes out to be like $12 a month that I'm spending to constantly feed that video on a daily basis with relevant views from a very specific geographic area because I set my location targeting from an audience that is relevant to the video itself. And it helps to keep those videos ranked. And we're talking some of these videos have been ranked for years and I haven't done a damn bit of SEO work since the moment I uploaded it to my channel. And it's syndicated across my networks. All I've done is kept the ad campaigns going because it's constantly the engagement signals that are coming in that are helping it to rank. So that's what I would recommend is that you know don't spend a shit ton of time optimizing the text. Just optimize the key the titles, the tags, put a relevant call to action, link out to your primary tier one entity assets, NAP included.

And then make sure that you do your traditional SEO stuff use playlist, the YouTube Silo Academy method embeds and or backlinks. But at the same time make sure that you set up a YouTube ad campaign for each one of those videos. Even if you just did you know, as I said, I've got campaigns running at 40 cents a day. That comes out to be like $12 a month and it works like wonders. Okay.

We gotta go guys. It's at five o'clock. Any comments before I wrap it up, guys? Sorry about any questions we didn't get to. Know. I would say get in where you fit in. That's it. definitely time to pack up head out for POFU Live. Live, baby. See you guys. I'll see you, Adam, tomorrow. Sounds good. Have a good one everyone. See you

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