Click on the video above to watch Episode 260 of the Semantic Mastery Hump Day Hangouts.
Full timestamps with topics and times can be found at the link above.
The latest upcoming free SEO Q&A Hump Day Hangout can be found at https://semanticmastery.com/humpday.
Adam: Alright, we are live happy day. You know, I was gonna get all smart and be like, what episode is it? But I'm not. It's freaking Episode 260 that is five years of Hump Day Hangout. So I mean, I'm pumped, I put cake on the paged. I mean, it doesn't get much better than this. But I'm going to go around and say hi to everybody and see what they got to say first. So, on my screen over here is Bradley. So what's up, man? How you doing?
Bradley: I'm good, man. Happy to be here, Episode 260. That's quite a feat. I think we've had as far as I know, we've only had one scheduled Hump Day Hangout off in five years and it was scheduled to be off
Adam: so we've been traveling with like, I need Christmas off and yeah, right like fine, whatever.
Bradley: So we've had 260 consecutive weeks except for one scheduled week off I think that's pretty damn consistent. You know, not to toot our own horns, but I'm pretty proud of that. So and again, I've said, I said this in the Facebook group, but I, you know, I come, I've really come to look forward to these. It's a lot of fun. And so you know, this, this business has been good to us. And it's our, our way to give back. And just to kind of chat with our audience on a weekly basis. So once again, we appreciate you all being here. And those of you that are regulars that come some of you don't even comment or ask questions, you just come and watch. And that's perfectly cool. We're cool with that. Occasionally, somebody will pipe in and say, I've been following you guys for three years. And this is my first question. And I think that's kind of cool, too. But those of you that participate regularly, we appreciate you also.
Adam: Yeah, and I will say real quick today, you should definitely ask a question because maybe the good best questions are going to get some sort of a prize. I don't know. That's the rumor. So quite a bit and or comments. There we go. So yeah, we'll accept gifts as well. So best thing on the paged, keep it less than x rated. We'll be doing some good giveaway. So but anyway, back to the guys. Marco, how you doing, man? Are you pumped for Episode 260?
Marco: Man, I'm good. Yeah, I'm happy. I'm psyched. Like I can't believe that we actually put together five years worth of this that just answering people's questions, right? We decided we're going to give back we wanted to see how we could give back. And this was the way that we found to give back. And here we are, and it's become a kind of like an also a bully pulpit, right? Where people can come they can come and find the truth. Because we're never going to hide the truth. Now, we may not be able to go as deep as we want with you because there are people who pay us for the truth, right? But we will go as deep as we can without infringing on people who pay us but that's just the way that I've seen so much shit right now. So much crap, expert feeding you are loaded shit. And it's just funny. Just come here and ask and I'll be more than happy to let you know what's going on.
Adam: I got nothing to add to that. That's awesome. Yeah, just at a loss for words I quit. I'm not gonna go after Marco. So, Chris, I'll put you on the spot man. What do you get to say about Episode 260?
Chris: Oh man it's I still can't believe that running the show for that long over time. But yeah, like it's super exciting so good. One of my favorite shows all over the internet so happy to be here.
Adam: Outstanding! agreed and last but certainly not least, Hernan. How about you man?
Hernan: Hey, guys, Can you see me? Oh, look at that. Got to suit it up. All right, yeah, man, this is serious business to 260 this is serious business. What's up, everybody? Hey, super happy to be here in sunny Florida, as you can see, and I'm just really fun. I'm really grateful to be part of this community. really grateful to be part of this amazing team of people. And really grateful for having met some of you guys on POFU Live 2019 2018 that really, really, you know, signal that we're on the right path right here. So thank you guys for the support thank you guys for being you know the amazing community that you guys are used to, you know another to 60 episodes.
Bradley: Hey, why are you gonna go stand in front of your Lambo now?
Hernan: Oh no no no yeah well that's not me but that's a pretty badass car you could have lied and said it was because that's what this is started totally me to my garage.
Adam: Is that Tai Lopez Who is that? No, that's not that's right. There we go. Just kidding man. Hey guys, you know Hernan mentioned POFU Live I wanted to say real quick if you haven't heard about it yet then you've either been under a rock or you've been staying away from emails and Facebook but we've got POFU Live 2019 the recordings are ready, got inside access. We didn't hold back got access to the Q&A sessions we've been thrown in some bonuses in there. And for anyone who gets access put the link down below. We've also got a special offer for people who purchase that to get a great deal. a hell of a deal on POFU Live 2020 VIP tickets. Alright, so this last year we had Well, last year two weeks ago, I guess. We had a lot of fun. We went out and we got to meet up with people getting the VIP tickets. We had guest speakers there, and we went out and race go-karts. And I'm not gonna say who beat Bradley and Hernan and Chris but you know, I and Johnny did all right. We held our own. So well. That's what I got for you, buddy.
Bradley: But I got four Yeah, we did. What did we do? We did was it to heat races and in one light championship race. Yeah. And I got fourth place in every damn race. It was ridiculous. But it was funny because Jenny and I were battling that's Adam'ss wife and because we had to race three times and we were like, literally like passing each other like, it was back and forth, back and forth. She always ended up getting the best of me. Damn it, but it was a lot of fun.
Adam: It is and after that, you know we got to sit around we had some beers, we had some food and just hanging out and getting to talk shop as well as swapping go card stories but we really do encourage people to come to that we try to make the prices reflect that we want you to be there you know just cover the costs so that we can get people in there and you build you know a little bit of camaraderie get to know people so you know, you don't show up and start off on, you know, cold introduction, you show up the next day ready to go, you already met people, you already had some fun. So highly encouraged people to grab that VIP ticket if they're also grabbing the recording. So it's kind of a no brainer.
So yeah, that's it. I'm gonna run through things real quick for anyone who's joining us and hasn't been here before. Thanks for joining us. This isn't normally the way things go. Although we do have a good introduction. We go over some notes but you're in the right place. If you want to get your digital marketing questions, your SEO questions answered. You always come to semanticmastery.com/hdquestions, of course being live habits has its privileges but also if you know you got a question you can put it on the paged. Whatever you got a client called your work, you just can't make it you can always check out the replay on our YouTube channel, hit subscribe to the YouTube channel and stay up to date with things that way. And then following that the next question we generally get from people is like, well, what's the first step? What should I do? Where should I go head over to battleplan.semanticmastery.com pick up the battle plan and that is going to be the best place for you to get started. Beyond that, if you have clients if you're wanting to grow your agency if you want to have peers that are doing the same thing, head over to mastermind.semanticmastery.com and join us there. And last but certainly not least, if you want to use done for you services as we do, head over to mgyb.co or we've got RYS drive stack, syndication networks, press releases, link building embeds, all that sort of good stuff. And speaking of embeds and link packages, I just saw Daddea. Leaving a note on here so lots of respect and love to the entire Semantic Mastery team. You guys are rock stars. Daddea, you're a freakin rock star guy came over traveled, you know, I gotta mess this up. I'm going to call it 15,000 miles to Denver to show up and be part of POFU Live and hang out. That was just amazing.
Bradley: I agree. And he's a rock star for sure with us been with Daddea has been with me for God. Six years at least I think so. And now he's the infamous daddy. So and I mentioned that in the and then the video from yesterday, but it was awesome to see him again. He's come two years in a row now and I expect we'll see him every year thereafter as well.
Adam: Definitely, well, real quick one to say again, if you guys want to grab the POFU Live 2019 recording, I put the link on the page please go do that. Now. As soon as Hump Day hangouts are over. The price is going up we wanted to offer people today was the original day was supposed to launch so we wanted to let people know a little bit ahead of time. Save some bucks and grab that. So if you do want to get those I highly highly recommend it. Grab that and save yourself some money so besides those guys, is there anything else we need to cover before we dive into questions and start may be giving away some goodies.
Bradley: I got one thing I just want to mention one of our POFU Live attendees so who attended our live event is Brian Kato and he published a fantastic article on link Asst. I'm going to grab the link and drop it into the comments here when I grabbed the screen in a moment, guys, but he published a great article about how he was able to rank a local site using basically entity SEO, which is something that we Marco has been preaching for, you know, years now. And the big there's, you know, there's we've had a ton of questions about the Burke update that just occurred and people were talking about, well, now we can't optimize for keywords like we used to, and blah, blah, blah.
Guys, it's all about entities. That's the Semantic Web. And that's what we've been teaching for years now. And, and now it's funny because the rest of the internet is starting to catch up. And we're not, you know, I'm not saying that because, you know, we're trying to be arrogant or anything like that. But our name is Semantic Mastery. Think about that, right? We named our company that way back in 2013 because we knew that it was going that in this direction. So we've been trying to teach that for years now is about entities, it's all about the entity. And if you connect entities correctly, and you expand your footprint properly online, you can get results. And that's and now the algorithm is actually catching up to that. And that's what we're seeing and that's what the bird update is in part about. And so I just want to give a shout out to Brian and Brian, I'm going to drop the link to your article because it was a great article, and he was one of the few attendees you know our live event attendees and we really appreciate him putting
You know, putting the work in and doing what he's learned from here as well as maybe other places, but getting results and then sharing those kinds of results in an article like that it's really good to hear. So, Marco, do you want to comment on that for a grab the screen?
Marco: Yeah. Fuck Bart. Nuff said.
Adam: I see if from Wayne in the near future
Bradley: Anybody else? Or should I just go ahead and get started? Alright, let's do it. You guys should be seeing my whole screen if somebody can confirm good yo. Alright, so this is the article from Brian. So again, Brian shouts out. I'm going to copy this URL and paste it in a chat box for you guys to go view visit. Read it, bookmark it, comment on it. Give Brian a shout out in our group. Excuse me, let me go to the right tab. Here we go. So this is Brian Kato's article. Go check it out. Oops, I spelled that wrong. Sorry, Brian. I didn't mean to butcher your name. Okay, very cool. So go check it out. Alright, with that said, let's get right into questions.
Is It Okay To Have Duplicate Content For Money Site And Google GMB Site For A Local Service Company?
Okay, Mike's up first, he says hi, beautiful people. Thanks for the answers when building a website for a local service company. Can I have duplicate content on both the money site and the Google GMB site? What about using the same photos and videos? Can you please share some tips about the relationship between the money site and Google site? Thanks, I don't do anything different. Like honestly, all I do is copy content directly from my money site or, you know, the money site to the GMB. Just so that I mean, I haven't had any issues with it. Usually, it depends on how the money site is set up. You know, sometimes the homepage is don't really have much content. It depends on the type of site. But what I'll do is I'll grab, for example, let's say it's a site that's got service. You know, we're talking about GMB. So it's likely going to be local. Let's say it has service categories. Well, what we'll do is I'll go in and grab the main top-level silo pages, right? So the service pages that were the service landing page essentially and just grab a section of content off of each and then create sections within the GMB website. So it's almost like you can't add H tags and stuff that you can bold things. So I'll just flesh out the content which is just copied and paste from content from the money site, but add you know, bolted sections. So with you know, keyword-optimized heading sections for each one of those, even though again, you can't specify H tags, but you can bold them, so that it's very clear you know, the delineation between the different sections on the site. And then also remember, you can link back you can create textual and contextual links within the GMB website. Back to those corresponding
on the money site, which is what I recommend that you do. So that's what I do. And I don't usually develop any new content, there might be a little bit of some, you know, new content at the very top or at the very bottom where the call to action might be slightly different. But other than that, it's just primarily copied and pasted. Anybody else has any differing opinion on that?
Marco: No, not not a different opinion, just to expand a little bit on it, because the question is, is it really simple. Can I have duplicate content on both the money side and Google GMB site? No, you can't. Because there's no such thing as a duplicate content. There's only original content and copy zero. If there were a problem with the content being copied over and over again, then, you know, our Syndication Academy would be useless. Press Releases would be useless and most of what we do would be useless. They do say it doesn't work, though, right? They do say our stuff doesn't work even though people are making tons of money with it. However, no such thing so yes, by all means. You can take your content from your website as a matter of fact. Sri pads tool, the GMB Auto poster does a really good job of taking your RSS feed and pushing it into your GMB and then taking an RSS out of your GMB and republishing the content is just reusing your content as long as you have proper attribution, which simply means giving credit to the author, or if you can canonicalization your content so that it points to the original copy of the document. That's what you're supposed to do anyway. If you're writing any type of literary work, any type of paper, any type of thesis, if you're writing a book, and you're taking excerpts from other books, other people's ideas, comments, just whatever you're supposed to give those people credit where credit is due, which I'm always talking about giving people credit. There's nothing wrong with giving people credit if you do it properly. There is no such thing as a duplicate content.
Now if you want to talk about plagiarism and all the sudden stuff. That's a whole different story. Yes, you can get in trouble for plagiarizing things and a whole lot of other things. But at this basic level where you're just reproducing your own content, there's absolutely no problem. With photos, I do have a problem, because we've seen time and again, that new photos, different photos, photos with lots of data, especially local data work really well. And if you're using the same photos over and over again, well, they're already in the database. And when the algorithm feeds off of data, and if you're giving it the same data, if there's absolutely no difference, we've seen that it makes an absolute difference. As far as Google My Business is concerned, the more that you can make it unique, the better that your posts are going to perform. There are also things that you can do with the post that will make them perform better.
Now, as far as tips between the money site and your Google site. Your Google site is tier one. It's one your tier one property and it'll become one of the strongest tier one properties as you start working it in that I don't know if you have local GMB Pro, but you should be working at the local GMB pro method. Once you develop those methods out, it can become one of your strongest tier one properties. And they can drive a lot of traffic, it can produce a lot of calls, visits to the website, and a whole lot of data other activity relevance trust and authority, which is what Google is looking for. Forget every other acronym that Google is going to throw at you. Forget what other people are saying. If you want to really focus on what it is that you need to do activity, relevance, trust, and authority, feed the bot lots of data, feed the bought lots of new data, all it has to be or everything has to be about your entity and in relationship to your entity and you're going to be rewarded. So great question. Good Mike enterprise maybe?
What GMB Setting Do You Recommend A Business That Has Reps In Multiple Countries?
Next question or comment first is Hi, Bradley. Marco. Semantic Mastery congrats on your five years Hump Day Hangouts. Thank you. We appreciate that. Then his question is, what do you recommend on Google My Business setting up for a business that has reps in other countries, for example, one in the US other in Canada and Indonesia. We set up a separate GMB account based on the country. So there will be three GMB accounts or is one GMB sufficient. This visitor as well, I mean, if you have like an office location or call center location or whatever, and each of those three countries, I would set up a separate GMB for each, right? I'm assuming as long as you don't have overlap, or the same data NAP data while your physical address would obviously be different. The name might be the same, which is okay. But you should have and in fact, you could even put a modifier in the name right? So it could be, for example, you know your company names us or USA or America or something like that your company names Canada if you wanted to put that sort of a modifier and you could do that. But if even if it just has the exact same name, that's perfectly okay, as long as your physical address is set unique for each location, a phone number should be unique as well, which I'm assuming it would be because they're going to be a different type of country codes, right? So different types of phone numbers and then preferably, you also have a different landing paged like it could be a different domain altogether, or could be on the same domain but a separate, you know, location paged for the website URL for each one of the GMBs. Other than that there's no reason why you can't and I would recommend that you would actually have a set up a separate GMB for each location provided that your NAP data is unique for each location except for perhaps the name itself. So any other comment?
Bradley: except that it's another entity asset.
Marco: It could be, but it can also be produced through the knowledge panel, right, triggering a knowledge panel.
What Is The Best Google Property To Hit With Links First?
Thank you. All right, so this question is going to be for Marco. And then the next one, which is funny, both from Mike crest, who was also at our live event, he says, What is the best Google properties to hit with links? First, I would say all of the above, right, all of them. But is it best to build out folders with keywords and hit folders with links or G site inner pages? So what he's asking about is, within a drive stack, is it better to build out folders with files that are optimized for keywords and then hit the folders and all the files contained within those folders with links or Google Site inner pages? Well, you should be building both really right. So you should have inner site Google Site inner pages that are mirrored after the silo structure that you build within the folders, and those would be embedded in the Google Site inner pages, right and so you can hit either one or both or all of the above and it's going to all flow through the same entities anyways if they're all set up correctly, he says I asked this for after you already have all pages set up and have had some links built to the main stack but Marco, you're the expert on this what would say you know,
Marco: Yeah, everything, I mean, folders with keywords. But if you hit a folder with keywords, that folder should also be built out with all of the other files that are that are relevant that it should have a mind map that are targeted to that keyword, and it should have the spreadsheet and it should have the Google Docs and it should have everything so that you can get the most part you cannot have it did. I don't ever look at a folder and a file as separate the folders and files and everything into it. Everything goes together and everything's tied together, especially when you're going after a keyword set with that folder and those files because then it's going to be relevant to the link building that you're doing to that is going to be your whatever keyword research you did for the top market level keyword. And that's how Daddea is going to do your link building into that which is going to be linked to you to your G site inner paged or embedded in your G side inner paged which is going to be connected to your website right your money sites inner paged that's built the same way in siloed the same way that's how you have to look at it I don't look at which should I hit for the folder and files get built out to get all gets connected and it gets hit. That's how it happens.
Bradley: Very good. The next is really common from like, well it's a question but he says also question another question. Is Marco a real person or just CGI like Max Headroom if you guys remember that. He says I have never actually I've never met anyone that actually met him. So I suspect maybe he is AI.
Hernan: We didn't match. We didn't match. I met with him earlier in the day when he was back in Argentina. In fact, he was the first one to reach out to me. And he told me Hey, dude, you need to meet this guy, Bradley. And that's, you know, the rest is history. And then we met him in Panama. So I can attest that the guy is a real entity. I'm not sure if he's a human being but you know, really looks like what you got.
Marco: You guys been a hologram. You didn't actually meet me. I wasn't there. There is no spoon, there is no Marco.
Bradley: That's right. That's right. If that's a that's great there is no spoon just like there are no hats, right? No white or black hats. All right. Gordon's up next. He says, By the way, Mike, thanks for that. That was funny.
Will A 301 Redirected Aged Domain Bypass Google's New Domain Sandbox And Pass On An SEO Juice?
Gordon, who comes here and asks questions almost every single week, which is awesome. He says hi guys. Thank you very much as usual for Hump Day help. Just a quick question. I know that you are not a fan of using aged domains for SEO purposes for several reasons like you want to control branding, finding a niche related aged domain with a clean, niche related backlink profile is very rare, etc. But if I wanted to use one and I had a three one redirected to a new domain for a local business site, will that bypassed Google's new domain sandbox and make them treat the new domain as if it had been around for a while as well as past the SEO juice from the aged domain? I don't know because I haven't. Marco may be able to answer this or somebody else. I don't know. Because I don't I don't think that has any effect on the kind of new domain sandbox issue that can occur. It will still pass the juice, there's no question but if it's a newly registered domain, in my opinion, and again, this is just an opinion because I don't do this kind of stuff anymore. Years ago I used to, but I don't do it anymore because we use our methods which don't require that. The SEO juice will pass, there's no question about that. But if it's a newly registered domain, I don't know that pointing or redirecting an aged domain to it would eliminate the potential sandbox of a new domain. So I don't know the answer to that. Does anybody else know I think that makes sense where you should separately? I don't have the answer.
Bradley: Adam I just pinged you in slack.
Adam: Cool site while we're going to take a little break and we got some we like we said we got some goodies to give out. You know, Hernan was looking through the questions and he wants to… Sorry, are not gonna give away Yeah.
Hernan: What am I get? What am I giving away? Oh, I've got a plan. Ok. Cool. So prepared, visit in consultation with her. Free a free phone number. Unlimited consultation calls. Um, let's see. So we have one from James right here.
What Is All Involved With Getting Your Clients Into Google Guaranteed 3 Pack Spots?
Jay, and he was saying something like longtime listener first-time question on fo. Mosley, he was the question because of that statement, longtime listener? What is all involved with getting your clients into Google guaranteed? three packs pots? Well, you know, I don't think there's anything guaranteed 3 packs spot. But I think that the fact that he's been listening for a long time, you know, he deserved better plans. What do you guys think? Yeah, okay, I can answer the question. But James, what is the prize for James before we answer that,
Adam: the battle plan along with the normal order bump, so he's going to get the local video ads training as well as monetization methods.
Bradley: So James, does he need to reach out to support?
Adam: a note for all of these if we announce you as a winner, I'm going to direct message you. So you will get a little message here if you're on the paged for Hump Day Hangouts. And I'll tell you what to put in the subject line. So we know it's really you. Gotcha.
Bradley: So as far as the Google guarantee, it's not necessarily three packings, right? The Google guarantee is usually the carousel ads at least I haven't seen it in a three-pack. I've seen it only as carousel ads above the three-pack. And the Google guarantee program requires the business. It's typically service area type businesses, like contractors, for example, to go through is a process which Google kind of vets them, they have to, like apply to it. And they have to provide a bunch of documentation. There's, it's, it's a process and then what happens is you pay for leads. As far as I understand it, I've never actually set it up for any of my clients, because any of my clients that have asked about it, I've said, go to this link, because you're going to have to do all of the work to get it set up. It's not something that I want to get involved in because it's going to be them after to provide corporate documents and you know, all that kind of stuff. So I don't get involved in that. But as far as I know, I've had some of my clients look into it. None of them have actually taken them up me up or have actually followed through with completing it, because of you know, it can be expensive. And I mean, it may, it may work really, really well. But none of my clients have actually gone through it. But as far as I understand it, the way to get into the Google Guarantee is the company should apply. So just go do a Google search, Google guarantee program, how-to, you know how to how to get accepted, or how to apply something like that. And I guarantee I can guarantee that you will find plenty of help files directly from Google on what it takes to get it. Okay. Anybody else?
Adam: Outstanding! I was gonna announce one more since it looks like we lost Chris. I'm going to pick a winner for Chris. So Mike, Mike PR. I can't recall if we know who that is. Exactly. But hey, for being the first person posting on this week's Hump Day hangout being first has its benefits. So I'll message you want to give you hook you up with free access to the 2019 POFU Live recordings. So that feels good. Awesome. So yeah, I'll ping you. And we'll do that. So let's keep rolling in the meantime, and maybe we'll see if we got some more stuff to give away.
What Resources Can You Recommend To Keep Yourself Motivated?
Very well. Next one is vitally, I think, sorry if I pronounced that wrong hope every one of you is doing well. My life goes in circles, I need money. So I pick up a few projects, optimize and enjoy the benefits and stop working. I just chill, enjoy life, spend all the time with family, then some shit hits the fan, usually keyword drop because of competition. And it is all over. I want to have consistency. Can you recommend good literature or a method that will change my mindset and keep me motivated even during good times? Thanks, guys. You are awesome. Yeah, there are several that I would recommend. First and foremost, one of my favorites. A classic is I think it's Jeff Olson. It's called the Slight Edge. It's a fantastic book. It's a short read. It's an easy read. I'm sure you can get it on audiobook as well. It's called The Slight Edge. And another one is by Darren Hardy. It's similar in its content, but it's a little bit it's not as quiet as an easy read. But it's a book by Darren Hardy called The Compound Effect. Those are two that I find that I really, really enjoyed because it teaches you about just building good habits, right? One of the things about the Slight Edge is, you either build your habits or your habits build you, right? So does that make sense? We are always we're habitual creatures like humans. We are always developing. So I'm sorry, you either develop your habits or your habits develop You were always doing things habitually, right, we develop routines. And we either do it consciously and build productive routines or we do it unconsciously, which often leads to unproductive routines or bad habits that can cause us to you know, cause problems in our lives and in various forms, not just in business or you know, making money or whatever the case may
And I put a lot of effort and time into developing prospecting campaigns. And I would go out and do that. And I would get leads that would come in. And then I would process I would stop prospecting while I processed those leads, right. So as I worked those leads and did follow up and nurture those leads through phone calls, follow up emails, video emails, which has always been my preferred method. I would work those leads until I got clients whether it was one or two or three or however many clients I got from that one set of prospecting, you know that, that that effort of prospecting that I put into prospecting, but I would always stop. And so it was always peaks and valleys, right, I would go through periods of time where I would have leads, I would work the leads, but then I would get the clients and then I would start working on developing the campaigns for the clients right, getting them results. So I didn't have any other leads coming in. And then I once I got the client set up into a point where they were generating good results, then I would go back to process acting again.
And so I think a lot of you guys could probably relate to that. And what I would recommend that you do is develop consistency to your business. So that you are always you always have a pipeline full of leads, even if it's not a lot of leads. The idea is if you always have leads coming in, it gives you first of all security, right? Second of all, it allows you to start cherry-picking the clients that you want to work with when you go through peaks and valleys, like what I just talked about, I know I get it, I would, you know, get several leads that would come in and eventually I'd get to like close some of them into clients and but because I only had a handful to select from, I would usually try to close everybody and over the years I've learned to not just take business on for revenue sake. I've learned to trust my gut and if somebody is going to if somebody is kind of a pain in the ass and I feel some sort of resistance and communication with them during the prospecting and closing process, then I know it's probably not going to work out as long term client. So I've learned to just let those types of clients or prospects go now. But during over during the years and in growing my agency and everything else that's, I would, I would, you know, I would take anybody and oftentimes it would bite me in the ass it would cause a lot more stress than it was worth. So those are just two recommendations to easy once again, the slight edge I think it's Jeff Olson it's a fantastic book, I really I read that probably I used to read it once a year. I probably read it about once every two years now or listen to it on audio. Another one, like I said, the compound effect by Darren Hardy, both really good books to help you to start developing processes and habits right developing habits just taking small incremental steps towards a particular goal. Every single day compounded daily, you'll yield massive results. It's much better than this whole start and stops the process. Because everything creates momentum, right? Like everything has inertia that's what I mean. So if you're going standard, starting from a standstill. It's harder to get up and running. And then when you stop, then it's always harder to get up and running again than it is to just maintain. And that's, that's my advice. Does anybody want to comment on that? That's a great question. By the way.
Bradley: Yes. Agreed. Anybody else?
Adam: Yeah, just say this is a big topic. And I think you guys, you know, hit the nail on the head Bradley, I think about the pipeline stuff really, really does it, the only thing I would add is like focus on your goals. If you want something to change, then you already know you've got it, you've got to change something. So you know, getting there is it becomes what you have to do. And if you like that up-down life as some people enjoy it, some people don't like being steady, you know, and realizing that makes the laziness work for you. You know, it doesn't have to be laziness. But you know, that could be a great trait to have where you and you invent and you create and put these systems and processes in place. So that when you feel like pumping the brakes, you can but you build that momentum and you have a system that keeps working for you. So yeah,
Bradley: I was a great question, guys. I know I'm not giving anything away because I'm busy, but that's a good one. So all right, I'm gonna keep it
How Do You Deal With A Prospect Who Thinks That Following Free Online SEO Checker's Audit Will Get Him Massive Traffic?
The next one is from Muhammad Muhammad's first as a comment. He says, Hey guys, I hope you're enjoying your anniversary, the SM crew has gotten me through Mini. or excuse me through more than my fair share of scraps between Hump Day Hangouts and MGYB. I have unmatched power on my side. I know it's just a matter of time before seeing you guys at the next tofu live event. Thank you, Muhammad, we certainly appreciate you and you know that buddy, so we appreciate you coming and asking questions. So his question is a client of mine just found one of those SEO checkers online that do basic products of basic audits of sites. Yeah, doesn't that suck? It says suddenly he thinks it's just a matter of following that checker. And he gets massive traffic. I explained to him that those are very basic and only cover a few things, but it seems to fall on deaf ears. I don't feel right having the agenda dictated like that. The obvious solution is POFU, right? But I'm not there yet. Should I just deal with it? Until I can drop him?
Yeah, I mean sometimes you just have to, you know, be a little bit more assertive when it comes to. He's paying you for your expertise. It's just like going to a doctor and a doctor gives you his diagnosis, right? prognosis, whatever you want to call it. And you turn around and tell the doctor and argue with the doctors to know why that's not correct. And why your opinion of what's wrong is the correct is that the right version, right? That doesn't make any sense or, or and again, use uses an example like that. You don't take your car to an auto mechanic and tell him there's a problem and the auto mechanic tells you what the problem is, and then you argue with the auto mechanic and tell him why he's wrong. Like I know, do this instead because I know like, so. It's the same thing, right? You don't go to McDonald's and tell somebody how to flip a hamburger. You know, put it in those kinds of terms. That's how I've had to do in the past. I've had clients.
And if you do so and you speak with an air of confidence, right? I didn't say arrogance, I said confidence, then you ought to be able to check that sort of thing very quickly. But again, you have to speak confidently about that. You have to believe in your own abilities, which I know you, you're getting there, Mohammed, you've come a long way. But make sure that you, you know, you, you air that you, convey that excuse me to that client very clearly. Because otherwise, and it looked and I know, sometimes it sucks man to have to potentially lose a client that you need because you needed the rent, you need the revenue, but when one door closes, another door opens. And that's the way I look at it, right? Otherwise, you're going to have this stress hanging over your head and you're going to have dreaded every time you catch, get an email or a phone call from this client of yours. Because you know, it's likely going to be him telling you how to do your job again. And honestly, money isn't everything. I know it's important, but I can tell you right now. That type of stress isn't worth any amount of money in my opinion. Any other comments on that before I move on?
Marco: Yeah, Muhammad, if this guy needed a dentist or a doctor, or any other type of if he was in legal problems, would he go and read a fucking book on how to do it and then go and try to do it himself what he what he going represent and represent himself in court or try to extract the truth or fill it or remove a kidney or what of his kid was in trouble? God forbid and the kidney operation would he go read a book? Or would he go find a professional? Well, that's what he did. He went and found you. And now he wants to read a book on on on how it's done. It's fine if he wants it to be informational something that he can digest. But that by no means is an indicator of what you should do you already know what to do. You have proven what it is that you can do it no tell him Look, you're more than welcome to try this. Set it aside. Try this for 90 days. See how it works for you. Get back to me and raise your prices you put that way.
Adam: Nice real quick. I think Marco, you picked your favorite question of today right in that person's going to get the POFU Live recordings as well. So do you want to tell everyone who that was? That's my lazy guy trying to get out of the rut question. Yeah, good one. Let me look I missed the name. Was it the fatality? I think yes. Okay, cool. So yeah, just sent you a messaged. So yeah, respond to that. And we will get you hooked up. And as Marco said, I think there are some good videos there that you should definitely watch.
Very cool. I think that was a good choice. All right.
Do You Have Plans In Having An OnSite SEO Service For MGYB, Silos, Title Tags, Etc.?
Muhammad also says is there also this is a long shot, but do you ever plan on to have something like an onsite SEO service for MGIYB silos, title tags, etc. Um, maybe I don't. I know we've got a lot of stuff that on the books for potential products and services inside MGYB but, you know, we're working through some major things first. So that might be something that we do, but remember the keyword research the in-depth keyword research that we do, really, is that right? Because it creates silos and key themes, categories, all of that kind of stuff. So, um, as far as like on-site audits and that kind of stuff, I don't know, that might be something down the road, but we've got some other pretty major overhauls that we're attempting to do. They're currently in development now. So it's going to continue to get better we promise you that. Okay.
Are There Any Updates For The 3-Year-Old Local Kingpin Course That We Need To Consider?
Next is Jonathan. He says hello all. For me, Semantic Mastery ranks up there with oxygen. That's awesome. So don't ever go anywhere in this journey. I'm looking to purchase Local Kingpin which happens to be about two or maybe three years old now. I'm sure the course materials just irrelevant today. But is there anything new to take into account. May the universe shower you with more than you could ever need or one? Yeah, okay. So Jonathan, yes, the method still works the same in that for search ads and that's what the Local Kingpin is all about, listen, the dashboard has changed the Google Ads platform, the dashboard has changed significantly. But the concept is still the same. As far as I still set up all of my search ad campaigns the exact same way that I taught and Local Kingpin, there are some slight differences. And maybe all I need to do is do a couple of videos or even a webinar that we could add to the very beginning of the training to show what the differences are. And because there's a lot has changed in Google ads that again, the concept of methods of the alpha-beta campaign structure and setting up what I call, you know, the beta campaign is keyword discovery campaign. And then you have the alpha campaign, which is your top-level or called what I call the bullseye keywords that you create alpha campaign groups around and you get really high-quality scores, lower cost per clicks, and you almost it's just it works really, really well. So exact the same way that I do search ads now. The difference is now that there are a lot of automated bidding strategies that you can use. Once you have some data in the account, you can start to apply some of Google's recommendations for automated bidding strategies. And then you can get some really good results with that at the time that I recorded out of the Local Kingpin training. I never recommended I always recommended doing manual bidding strategies. In other words, you control it all the bidding, all the ad rotations, that kind of stuff, because the AI the artificial intelligence at that time wasn't very good. And every time I had ever tried to use any of Google's automated programs back then I would lose money as my results would go down.
Okay, next, we're going to keep moving because we're almost out of time guys. And we've got a lot of stuff we didn't get to and I apologize guys, but we only have an hour so. Greg says congrats Greg's long, long time span and Mastery member he says congrats on five years of blood sweat and tears putting it all out there and helping so many people become more successful. I really appreciate you all so very much. Here's to another five years and two more years of POFU. Thank you, Greg. We certainly appreciate you, man. And I don't think we let say that enough to you. So thanks, Greg. We definitely do.
Tom says congrats on five-year guys. Glad to be here as always, yes, Tom, you're one of the ones that I was talking about earlier. That had been kind of hiding in the shadows for a long, long time, but only every now and then comes out and post a comment or question. So, Tom, we appreciate you as well. Thank you.
How To Get More Traction For A 3K Scholarship Program Apart From Having A Landing Paged, Email Blast, Press Release, And 5 College Links?
Austin Don says, for one of my clients, we created a $3,000 scholarship program. I made the landing page, had someone scrape University emails and then we reached out to them announcing our program with hopes of getting placed onto their sites. I did a PR through press advantaged as well. We had about five clicks come to it from the colleges but had hoped for more. Is there anything we can do to get better traction? Um, that's a good question. Somebody wants to comment, Adam.
Adam: Yeah, I've got one because I drew out a little diagram of my favorite one of my favorite things I share I think at every talk, this comes up and let's see if people can see this. Hopefully, it focuses. So what you've got there is your points of contact on the X-axis and your Y axis is your percent chance of hearing back from them. So one time, let's say you send an email, you make one phone call, you're about a 30% chance of getting a reply. If you go out to about six, you're reaching 90%, I can tell you which end I want to be on. So that said, if you haven't reached out to them multiple times over a period of time do that. You know, it's like anyone else I tell the story because it's true. But I get annoyed when I get like one email about a project or a service. It's like, I'm busy, I'm a normal human being, like, reach out to me again, follow up at least one more time, or in this case, multiple times. So if you don't have that, do it you can automate it and you'll really increase the number of responses you get.
Bradley: Yeah, I would say and not only just reach out via email, multiple times, follow up, but if you know who they're the emails are like where they're at. To send direct mail to send a postcard to send a letter, touch them from different media types. In other words, send a video email. If you don't know what that just creates a video where you know it could be a talking head where you're talking into a camera and introducing yourself and like what the what the scholarship is and then you know, upload it to YouTube, create a screenshot from that from that video right and then embed that screenshot into the email that is hyperlink to the video right so it looks like a video. There's also video email programs like bond George is one of them and other ones called Bom Bom. There are several different email programs that will help you to set up video emails that will put an insert a gift that when clicked opens up the video. Those are all things that you can do like send, send direct mail pieces, a letter and or a postcard. If you have a phone number column, you know I mean that's something else you can do if you touching them hitting them from multiple different media type, you're going to get much better results and that's part of what I was teaching that hopefully live this year. So
Bradley: Do we have anything else we need to give away?
Adam: Yeah, I was gonna say, Bradley, I'm going to put this one on you but I tell you what we're going to do you got to make a snap decision. But we're going to give away the person who wins get to choose between perfectly live 2019 recording access or a Semantic Mastery T-shirt. But Bradley, the person who's going to win, you have to pick the best GIF from today. Well, the only one I've seen so far as from Wayne, which by the way, Wayne, thanks for being here, man, we always appreciate you. I also see Greg, but let me answer this real quick. And then I'll scroll through the guests because we still have about four minutes.
Why Should You Continue SEO Once I've Gotten Good Rankings?
But Greg's got a great question here that says, or a comment he says your typical client with questions like this, how do you best answer this? Why should I continue SEO once I've got good rankings, good rankings? Well, why would you continue doing exercise after you've gotten to shape? Because if you don't what happens? Right that's, that's the only answer you need really is, is if you were to get into shape, would you quit exercising, if you did, what would happen? Well, I'd fall out of shape. Okay, well, it's the same thing with SEO. You know, it's like, once you take the foot off your gas, you start to lose momentum and eventually you're going to stop which means eventually you're going to lose your ability to generate for your business, that's that whole peaks and valleys things that we were just talking about earlier. So and I know you know that Greg, that was a planet question. And I appreciate that.
As far as favorite GIF comments. By the way, Wayne, if there's not a GIF out there or a meme for a happy fucking birthday, then you're the man the Create ones.
Adam: Well, Bradley's looking through I'll say thank you to last the name I think it was Jessica said she signed up for chat just for the fifth anniversary. Love you guys. That's awesome. Thank you.
Bradley: Yeah, and I would say, you know what, why don't we give it to her because I don't see a lot of GIFs other than from Wayne and Wayne will be happy to send you another t-shirt, buddy.
Adam: Right now me, Jessica. I will send you a messaged right now. Flow. Very cool things up here. Very cool.
Should You Build Another Similar @ID Paged on Google Cloud Bucket, Target Different Keywords, And Embed Different Files Similar To Amazon S3?
But Daniel says I see the Google Cloud has a similar bucket ID paged, similar to the Amazon s3 paged, should I build another similar @ID paged on the Google Cloud bucket? And just target different keywords and embed different files? I've not done anything with Google Cloud. I know Marco has. I would say yeah if you can do it, but Marco, can you specifically give an answer to that?
Marco: Yeah, I'm not I do not team that question. For some reason. It's Daniel's heart net right here. Not Google Cloud has a similar bucket, like an @ID paged similar to the Amazon. Yeah, well, look, here's the thing loaded up, loaded up anywhere that you can get an HTML document that you can get it into the problem is the resources that you're going to be filling in with that Id paged. We're never showing it to anyone. So it doesn't really matter we're not expecting to interact with us, it's specifically designed for the entity and to keep feeding the bot the entity information longer we keep it in there, the better it is, as far as we're concerned, and what from what we've seen and the results that we get.
And so yes, by all means, if you can get it in there, get it in there, there are plenty of other places, make sure that it has a right activity, relevance, trust, and authority, or anyone of the three pillars wherever it is that you're putting it into, but especially trusted and authoritative and I'm not talking about vanity metrics. When I when I say trusted and authoritative it has to be trusted and authoritative and Google trusted so what more can you say? Yeah, and the last thing because it's five o'clock and we got to wrap it up, guys.
How Important Is Schema To A Website?
Brian's indices should be Brian Prinze. So what's up Brian? He says, Can you please explain how important you believe schema is to any sites. Today, it's absolutely critical. In my opinion, if you're not using schema, you're out of your mind. It's that specific code that speaks directly to the bot. And that's, I mean, you can feed information through schema directly to Google. And it's absolutely critical. In my opinion, we have seen over and over again, especially in recent weeks or months, that like setting up because for example, I've got the land flipping business that I just started, and I experienced it with my own. But I'm also coaching a very small group or hosting, I should say, a very small group of other people that came out of our Semantic Mastery Mastermind that is also developing their own land flipping business. And several of them experienced the exact same thing that I experienced when setting up a brand new brand, a brand new business, new brand name, new web assets, right so new digital assets. And once they did a couple of things we talked about syndication network with not even syndicating post just creating syndication network which helps to solidify the entity, and then adding schema to their page, their webpages which most of n, as far as I know, every one of my members in my land Mastery group is it's called, I've just has a landing paged. We don't have siloed websites or anything else. It's just a landing paged. But you add schema to it, and then boom, I mean, in a matter of days, it jumps to paged one number one position for the brand search. And I know it's just a brand search. But the schema has a significant effect on that. And that's just one example. I mean, that's just one type of example. I think schema is absolutely critical.
Marco: And I'd like to answer this and I'm willing to stay on a little bit more because this is so fucking important, man. You're hitting the nail right on the head, Brian because there are two things going on. You have structured and unstructured data. If you don't have structured data, meaning if you don't have the code for the buck that Google wants in order to specify what your entity is all about, and that's what you're doing. You develop everything. You can tell them about your web paged. You can tell it about your website, you can tell about tell it about that.
Videos and people who work in your company, what the company is about what the products are about the prices, I mean, just everything so that the bot goes in and it gets the structured data from you, whatever it is that you want it to have otherwise, and this is where that fucking bird comes into place, the body is going to come up to your content, and it's going to decide on its own what your website is about. And if you saw the salad that comes up when you run unstructured data through a natural language processor, it's scary how Google is reading this awesome natural languaged processing that people talk about this great Bert that's going to make SEO obsolete will kiss my ass? No, it's not. No, it's not because if we're in the structured data area, if we're in the schema, we're feeding the bot whatever we want. The bot is sent out to learn. It means that we can teach the body and we can force-feed it whatever we want. We don't have to rely on this great beautiful 2000 word content for the bot to get what it is that we want it to get.
Sorry, I was at Amazon checking out the book. So I'm gonna pick that up. I've never read it before. So now I think that's it for now. I just wanted to reiterate, if you want to grab the POFU Live 2019 the incentive recordings, I highly suggest you do that. Hopefully, based on what you heard today, it sounds like a good deal. You couldn't be there live, that's okay. We get it. You know, it's a small group, not everyone's able to show up on the dates or make the travel. But today is still a steal. But as soon as Hump Day hangouts are over, literally, the price is going up. So I put the link on the page, go over, grab it. And trust me, that's going to be the best hundred 97 bucks you spend this year. Right on. Thanks, everybody for being here. We certainly appreciate it
to another five years, we hope if you can put up with us.
So thanks, everybody, for being here. We'll see a mastermind member for the mastermind webinar tomorrow. Tomorrow. Cool, guys. Thanks for watching, everybody. Bye, everyone.