Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 264

By April

Click on the video above to watch Episode 264 of the Semantic Mastery Hump Day Hangouts.

Full timestamps with topics and times can be found at the link above.

The latest upcoming free SEO Q&A Hump Day Hangout can be found at https://semanticmastery.com/humpday.



Adam: should be going live right? Welcome, everybody to the day before Thanksgiving 2019. It's Episode 264 of Hump Day Hangouts. We are all here. And I will put in a quick suggestion. You're watching this live put a question on the page. I think everyone's already headed out for the travel plans. We got a few questions. But we're going to go through those and then we all are heading out to do our things too. So you got a question? By all means, get it on the page. So we can help you out today. Before we head out and do our Thanksgiving stuff. So real quick, though, let's take a minute and say hello to everybody. We got everyone here. So Bradley, what I guess one How are you doing into what are you doing for Thanksgiving?

Bradley: First, I'm doing very well. Second, let me mention real quick. Yes, what Adam just said is true, guys. We're happy to cut out early today on Hump Day Hangouts. But we are here as always, so you know if you've got questions, post them otherwise, soon as we run out of questions, we're out. So, but I'm doing quite well. You know, by the way, if anybody missed out on the Google Ads branding course, wow. It's turned out really good. And now it's been edited the three-hour-long webinars now been edited into like 15 lessons for that's just session one. We're going to do the next session on December 9th. So I don't think you can get the early bird special anymore, but we might have something on Friday, maybe. We'll see what happens on Friday right. Lastly, as far as for Thanksgiving I got my daughter for five days actually just got back from picking her up. She's downstairs so she didn't have to listen to me talk about marketing for the next hour. But it's good because I've got our for five days and we've got two different Thanksgiving dinners planned one tomorrow, one on Saturday. And just looking forward to taking a few days off and spending it with my daughter. How about you? What are you doing?

Adam: I'm headed out to pick the unfortunate time to head to the beach. We're going to Big Sur if anyone's familiar with that. It's a lot of forests. A lot of really scenic areas right on the beach there on highway one California. It's probably a couple like an hour, hour and a half southwest of Santa Cruz. But we got a massive storm coming on the west coast of the US has been dumping rain. So I'm going to cross my fingers and hope for the best.

Bradley: Oh man. Good timing, huh?

Adam: Yeah, we might be doing. I don't know a turkey on Coleman stove.

Chris: What? camping outside?

Adam: Well, we got a little cabin, but it's just kind of more of a structure than a like full-on cabin. So we'll see how it goes. I may have a story for you guys next week. If I make it back live. So Hernan, how about you, man? What's, uh, what are you doing for a living in Buenos Aires?

Hernan: We don't do that. I'm happy to see you guys eating turkey and all that stuff. So I'm excited. I'm really excited to be here. And I have my friend humpy wood here. What's he saying? You're a kinky MF. Oh, yeah. If you go to semanticmastery.com/blackfriday there's going to be some good stuff coming up daily deals. Don't miss it including that stuff that Bradley did he always over-delivers like a crazy person. And you know it's really really good stuff so go to semanticmastery.com/blackfriday to get your stuff and invest in your business and instead of like getting a new TV that you don't even need.

Adam: definitely and I was gonna say you Hernan we've had I'm looking right now I just hopped in to look at the stats event 262 people go so far you can go to semanticmastery.com/blackfriday right now. And we've got three free training videos that haven't been seen one of them is brand spanking new that nobody has ever seen. So we've got that up, but that's coming down at midnight tomorrow. So if you haven't gone over there, by all means, head over there. If you're watching this after the fact after Friday, that's too late. That's all right. You got two days to get over there and check it out. Let's see

Bradley: Chris, what the hell are you doing over there, man?

Adam: Yeah. Chris How you doing and how's your microphone

Chris: I wanted some attention you know like you taking too long guys. So yeah, like I'm pretty good here. happy that I don't have to eat boatloads of foods. I enjoyed Thanksgiving last year while I was on a cut and it pretty much destroyed me. Let's call it that way through me back two weeks so I'm happy that I can pass on that experience this year. And yeah, enjoy the cold weather in Austria like I'm super excited because it's snowing.

Adam: Wow. Ooh, nice. Hopefully, don't get any sound here. I'm trying to bring up something all right. Marco. I guess yeah, let's get the Costa Rica weather update and what are you going to be up to for the next few days?

Marco: No Thanksgiving in Costa Rica. We don't celebrate it. But I mean to all of you who celebrated hope you have a great time. I hope your table is full and that you have lots of blessings on the table. Not just for Thanksgiving, but for the rest of the year. So yeah, by all means, enjoy it now. I'm working on my charity webinars. Every year, which I do something for charity. And last year went over really well. I did four webinars. And we just had a ton of people attend. And, you know, I'm known when it's about the kids. I'm known to give away a lot of knowledge that maybe shouldn't go out, but I don't care. It's for the kids. And if you donate, you can come to the webinars, I'll drop the donation link on the page. And anyone who wants to donate, go there and make a donation or go find me to one of the Semantic Mastery of the free group. Go to my page, right Marco Benavides. I'm on Facebook and all of the instructions are there on what you need to do to it. Turn the live webinar. Things are a good man. So when things are good, it's good to give

Adam: most definitely most definitely yeah and be doing a little bit of that it's good to just a general I do try to do some reflection around this time of year and think about you know, hey I'm joking about going out and being cold in the rain but it's my choice to do it. I'm glad you know for the things I've got and for having not only you guys as partners, but also you know, being able to converse with people help other people out on Hump Day Hangout, so we'll talk about this more at Christmas we got some good stuff coming up too. But we'll concentrate on this week we got some cool Black Friday stuff coming up so like said in her non did go to semanticmastery.com/blackfriday, and then that will automatically roll over training goes away midnight tomorrow, but then we're going to have some just killer deals coming up at 12:01 am starting Friday. I'm pumped. I'm getting excited.

So we're real quick. I want to say though if you're new to semantic mastery, you're in the right place. We're going to get to some questions here shortly. You can come here every week, just go to semanticmastery.com/hdquestions, and you can ask your questions ahead of time, which we highly encourage just keep it to one question. I know it's tough sometimes but people start writing paragraphs and we have to skip if there are too many questions because we want to make sure we're fair and get to all the questions. But then the next step would be grabbing the battle plan if you want step by step processes for getting results, things like your age domain or you got a new website you're putting up or a YouTube channel or whatever it is you want to do go to battleplan.semanticmastery.com pick it up, it's a steal, we put in a ton of awesome bonuses is a value bomb. And after that, if you've got clients and you're wanting to grow your digital marketing agency or business, then come join us in the mastermind go to mastermind.semanticmastery.com and for everyone that likes saving time, that's me, right and if you want to not only save time to get things done very very well the first time go to mgyb.co originally this stuff started out as are done for you services and things like syndication networks are always drives tech stuff we had we had certainly taught about and you could still buy the courses if you want to understand the real nuts and bolts and maybe have someone do it for you. But if you want it done quickly, and you want it done professionally had the mgyb.co, you can check it out. And we've added on link building, press releases, all sorts of awesome stuff, which there might be some Black Friday stuff going on. But we'll hold off on that until Friday. So other than that, guys, do we have anything else that we want to cover?

Bradley: I don't think so. I'm ready to answer some questions. Get the hell out.

Adam: All right. humpy says yes.

Hernan: Humpy's cursing since today's gonna mute myself and that Bradley dude thing.

Bradley: All right, let's do it. All right, let me grab the screen. Sweet You guys should be seeing my screen now. Correct?

Adam: Correct. Alright.

Can You Delete A Subdomain And Redirect It To The Root Without Passing A Penalty?

So it looks like Dustin Bay was the first one up. He says if I get a penalty on the www. domain, so is the subdomain with www as the subdomain, can I delete the subdomain and redirect it to the root without passing the penalty? No, not if you're just doing a straight redirect, you can't do that it will pass the penalty. So, or is it better to just delete www without redirecting it and installing the site on the root? Yeah, you can I mean, you could do that because essentially, well, I think about that. Marco, what say you because I know with www a lot of the times will be. It's still treated as a subdomain but just installing it on the root because some people will have maybe linked to you whatever's causing a penalty, let's see, I've got to admit or not there is whatever is causing the penalty could also cause it. Remember, people, if they linked to the root domain version of it, if you had your domain setup on www and they were canonicalized to each other, or they auto redirected from your root domain to the www dot version or whatever, then it if people built links to it without www in the domain, then it's still going to be pointing links back to the root domain, even if you remove that, you know, reinstall the site on the root domain, if that makes sense. So I know if you just did a redirect from the www subdomain to the root domain and then kind of pushed the installation of the site onto the root and lost the www it would still pass the penalty. So what's the best way to go about that Marco?

Marco: Yeah, you know, I was thinking about this question really hard and think Okay, so how, how would I do this because I've just lost my dub dub. And if I did any, as you said, any link building to it, because you still going to have, it depends on the penalty, right? But you're still going to have a ton of links coming to the dub dub dub, especially the way we teach it. Because we use all variations of the URL right? When we link building, so you're going to lose that you're going to lose anyone who's still and there are people who still type out www. and then the address, right, there are still people who do that. Now, you are going to pass a penalty be 301? Yes, no question. Now, what if? What if, right, so I'm just thinking like, this is theory, guys? I don't I hardly ever do this unless I tested but this is theory. And this is something you could try. What have you said that that subdomain to no index nofollow and then have Google crawl it? I'd go into Search Console, have Google recrawl and see what it said to no index, no five And then three or one it to the non dub dub dub version or even HTTPS version right to the non www and then everything is redirected again to the HTTPS, you might lose the penalty with with with a couple of jumps and with that with a no-index nofollow on the subdomain that's causing the problem.

Now, what's the problem? I mean, how did they get a penalty? How do you know that it was kind of like, was it a manual? Because a manual, if you remove whatever it is that offending Google, you can request for reconsideration. So it all depends on what kind of penalty. Like why not it's even hard to get a link penalty. Right? Because Google just doesn't pay attention to links that aren't relevant. Or if you're really talented, then you send millions of links, then you get and you do get an unnatural link, you could get that. But it's usually manuals that you get. So trying to think it through, you may, you may not pass a penalty if you do a double hop, or it might, it might take time for it to catch back up. So you're going to have to test on this and see, but by all means, move it to the non-www. And remember that any links going to that you lose that once you remove that www, if it doesn't get redirected, so you're going to have to read redo all of those links, especially if you had some really powerful links coming through there. That's what I would recommend trying again, theory. I haven't done this. I haven't ever tried it. But in theory, if Google sees that it's knowing that's nofollow, then there's no reason for that website to be penalized anymore.

Hernan: Yeah, right. Can you real quick? This is more like a question. Can you read direct? I guess you could, like you could read direct a subdomain outside of the route and then back into the route, you could like, yeah, you know, like, so as to clean it up.

Bradley: I was gonna, I was going to suggest, you know, something that would be a little bit more elaborate because I've done something similar in the past, where not specifically what I've done it to an external domain and then redirected the external domain back to the domain that had the penalty, but just on a different subdomain or you know, a different subdomain entirely. But here's what I was thinking might also work. Again, this is theory, but it would be putting inserting Google in the middle of it, which could absolutely reduce or, you know, eliminate any negative, you know, link equity from point coming back through, something you might consider would be like creating a G site mirrored to what the original site was. So you have the same page structure and all of that, linked from the subdomain, redirect all of that on a page by page basis to the G site and then from the G site, you can have the pages that are built with the link linking back to your root domain, right? It's a mirror of the site anyways. Or you can even iframe those pages into the G site pages if that makes sense. So that you're pointing any negative link equity that's come through that. That might be why you've got a penalty to the G site, which we already know, the G site will clean that up and won't penalize itself. So you'd actually be passing page rank to your money site pages on the new domain, whether its root, the root domain or whatever, different subdomain, whatever, but it would be filtering through the G site. I don't know. I've never actually said I've done that with an external domain before but not with a G site. What do you think Marco about that?

Marco: You know, I'm really liking that, especially if you can map out your custom domain, right? The www version over to Google so that stays but you still have the G site underneath, right? Right. And that that'll filter out any other. Yes, this is guaranteed that'll filter out any penalty that could have. Which, but if we'd have to see what the penalties you guys, you don't tell us what the penalty is that we can't really give you the advice, or the answer that you need. But yeah, I mean, again, in theory, you get three on one that penalize subdomain that www, which is a subdomain, to a G site, which links over to the root where the new site was built, and it can all be the same content and Google won't give a shit.

Bradley: That's it, right? I mean, that's, that's what I would do. Because again, you're putting an SEO shield between the penalty in your domain, right? I mean, that's what we're talking that's what we talked about the SEO shield. Go check it out on MGYB and you'll if you don't already know what we're talking about, and now you're basically doing that you're inserting part of that shield in between the penalty and the domain. So check it out and try.

What Is The Best Way To Add A YouTube Video To A Website And Maintain Site Speed?

Greg's Up next, he says, Is there a preferred way to add a video from our YouTube channel to our website page and maintain site speed my site pages load in around one second. And I don't want that to slow to two or three seconds as a result of adding videos. My goals are to increase time on my site, have specific videos, keep visitors on specific pages, increase views on the videos and improved website ranking by adding videos but not slow down page load times. Any suggestions? Yeah, they have lazy load plugins. You can also I know there's some way to code that into but I know there's if it's a WordPress site, they have lazy load plugins that will lazy load images. And they also I'm pretty sure will lazy load iframes or whatever. So videos I'm pretty sure that you can also lazy load those which means it will allow the page to render entirely before it will start to load the images or the external iframe such as a YouTube video. Any other subject The only other I mean obviously if you use a CDN, but a CDN, I'm not sure I don't think a CDN affects the loading speed of iframes. Because those are external sites, right? It's just a tunnel to an external site. But CDN a content delivery network would still allow your page itself to load incredibly quick. The iframe would still be would load as slowly as you don't have control over that the speed at which the iframe loads, that makes sense. Mark, do you have any suggestions for that

Marco: lazy load suggestions is perfect. I would say don't be too anal about paint speed, because it's one of over 200 factors. And we don't know how much of a factor it is. Everything else considered. And since we teach PageSpeed, doesn't really matter. Nothing, nothing matters. This is the three pillars, that it's foundational principles, what we teach activity, relevance, trust and authority and how we build that up. So if you go from one second to 2.2 seconds or whatever, doesn't matter, it's not going to matter to anybody, especially Someone coming and they see the video, you have it in a prominent place where the person can watch the video, they're going to wait for that video because they want to watch the video. You've driven them to your pace. Now if it's taking a ton of time to render, that that might cause a big deal, but you can just do it lazy load and and have it render after the page loads and and you're good to go.

Hernan: Yeah, There's never like there's there's not a good reason why you shouldn't be using a CDN anyways. CloudFlare being free, you know, or something like that. So you should be using it anyways. So,

Bradley: yeah, yeah, I mean, it'll help to load the page quicker and also will load the page from multiple servers or, you know, from multiple locations. So, and also helps in case something happens where your site goes down. For whatever reason, people can still view the pages that kind of because they're cached. So there's a lot of good reasons to have a CDN. It's good for security. There's a lot of reasons for that. But it will help the page itself to load quicker. Again, it's not going to help the iframes to load any faster because those are external sites. It's just a tunnel to an external site within your web page, right? So you don't have any control over that. But you can control at which point does that load so that you can tell that like, again, with a lazy load plugin, you're basically telling the page to render before it will start to load any external iframes essentially embeds so okay. Try it and see.

Oh, let's see. Tom says Happy Thanksgiving. Thanks, Tom. Happy Thanksgiving to you as well. Fitz. What's up Fitz? He says on Marcus charity. Is he going to give a 30 minute call if they donate a certain amount to his charity this year?

Marco: No, this year I've decided to match donations dollar for dollar.

Bradley: Very cool. Okay. So there you go. Fitz. Adams got the black friday special there and we're almost out of questions guys, which were only 20

Hernan: Sorry, sorry, Bradley. But I think Adam I'm not sure if he's here because he needed to start driving but I think that we have a deal in the Black Friday deal that we're doing that if you spent x you get you get some consultant time would meet with us like now with me but without

Adam: Hernan's going to come to your house and have Thanksgiving dinner.

Hernan: Okay, give Yeah, I'm gonna cook the turkey.

Adam: And it was about say we should make it the other way. We could be like, yeah, you get an hour with Hernan you just got to go to him. So right,

Hernan: she need to fly down here. And then I yeah, we do that from Monday 3pm to 4pm and then you go back, you know, fly up another nine hours or whatever.

Adam: But um, but yeah, I wonder like a deal that we've got both for Semantic Mastery and mg y b, depending on you know, if you're spending your money in both places, that's great. And we can certainly work something out but we've got I don't want to give it away but I will Go to semanticmastery.com/blackfriday on Friday or over the weekend. And yeah, you'll be able to see what you can do there. MGYB also gonna have a great promo and depending on how much you spend you can get consulting time with the team for free as a bonus Yeah.

Hernan: Yeah, So bottom line, go to semanticmastery.com/blackfriday update that daily because the deals galore going to be there and one of them will include some consulting time with Bradley one on one. And you'd like to get like, I know. You know what I'm saying?

Bradley: Yeah. You're all over and kiss your wife and then roll over the other way and kiss me. Well, it says pumpkin or become pie for Thanksgiving which will benefit my SEO the most well, I don't know which will benefit the SEO but both pumpkin and pecan pie for God's sakes, it's Thanksgiving.

Hernan: So right when choose.

Bradley: That's right. Lastly, Greg says it looks like we're going to run out of questions. Which means we're all going to get the hell out of here and go enjoy it with their families. Greg says thanks, guys will check out the lazy low plugin I do I do own and use SEO ultimate plugin from Jeffrey Smith. Good choice, Greg, by the way that's coming very, very soon. The Pro version is coming out if you're in the mastermind, you get access to that a hell of a lot sooner I can tell you that. But I'm really looking forward to that being launched guys. And if you are a member, I think of the ultimate plus version that you get grandfathered in at least a some licenses. I'm not sure how that works. But it's a good choice. Neither either way, Greg, and it's going to get better. I promise you that. There might even be a way to make them work together. Well, yeah, possibly. And that looks like it guys. So unless you got something else you want to talk about. Let's wrap it up.

Marco: You know, if they have conflicting plugins, which we did, then all you have to do is let us know with the new version coming out, and we turn it over to the developer and the developer will take care of I mean, this is going to be fully supported that's that's why it's a paid version of the plugin there is a programmer that's behind this a developer with it. There's a whole team behind the pro version of the plugin Plus we're in the middle of all this too and we always take care of the people who use our products and services.

Bradley: Yeah Thanksgiving. Go Yeah, very happy Thanksgiving.

Hernan: Happy Thanksgiving everybody. I'm really I just want to say I'm really thankful for you guys for coming in asking questions. And you know, joining the group, the free the paid, really thankful for all of the support throughout this year. I'm really thankful for my partners here. So yeah, Happy Thanksgiving.

Adam: Before we go, sorry, one that I started to stomp on that Hernan and I feel the same way obviously, but I want to say something. I had three different calls yesterday. Three different people potential clients in and all of them had no firm plans for Black Friday. If you run a business where you have some sort of contacts with your potential clients or clients, do yourself a favor, write an email, send people out. If nothing else, you can always send them out a good faith or goodwill email saying, Hey, here's all the cool deals in the industry that I found, you know, help them out. If you've got things you could do, or you have for sale, maybe it's a product I service that you could offer a discount on, you know, send it, it's not just about Oh, you're just raking in the money. But you know, people are expecting it. I'm looking, you know, we create offers, but I'm also looking for deals over the Black Friday weekend. So, you know, don't don't think just because you don't own like a physical goods store or something that you can't get in on this. There's a lot of cool stuff you can do. And create some goodwill, you know, amongst your network. So do it. Very cool.

Bradley: Very cool. All right. Let's wrap it up then guys. We will see you all next week. Happy Thanksgiving once again.

Bye, guys. Yeah, run. Bye everyone. Bye bye

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