Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 270
Click on the video above to watch Episode 270 of the Semantic Mastery Hump Day Hangouts.
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The latest upcoming free SEO Q&A Hump Day Hangout can be found at https://semanticmastery.com/humpday.
Adam: Hey, we are live now. Welcome everybody to Hump Day Hangouts Episode 270. Today is the 15th of January. We’re over what halfway through the month. So halfway through the first month of the year, and we are rocking on with Hump Day Hangouts. And wouldn’t you know it my mom is calling me right as I get started? Alright, and this is where I’m going to put it face down over there. So we’re going to keep rolling with this instead of hopping on a phone call with mom. But let’s instead of speaking to her say hi to everybody and see what’s going on. So, Bradley, you’re up top on my screen. How are you doing today?
Bradley: I’m well, man.
Adam: Use three adjectives to describe how you’re doing today.
Bradley: Well, things are good. I’ve got several things popping in my real estate business right now, which is kind of exciting. And we got 2xyouragency or double your agency coming up next week starting that and that’s been fun kind of preparing for that. So I got a lot of cool things to share.
Adam: Good deal. All right. Hernan? How about you? You’re jumping up and down. So hopefully things are going well.
Hernan: Yeah, yeah, definitely. Yeah. doing real good. It’s good to be here. Dude, your mom doesn’t know that we do have the Hangout every Wednesday at 3pm Eastern?
Adam: you know, she could have been calling to be like Adam, you know, have a great Hump Day Hangout. You’re going to be great. You’re all right.
Hernan: We’ve been doing this for the past five years to come on. Now. I really, I’m really excited about what’s coming. I’m really excited about the launch of 2xyouragency, this is going to be awesome. We have some really good stuff planned for everyone that wants to learn how to increase their revenue, get more agency clients. So if you own a digital agency, stay tuned, because this is going to be awesome. As usual, we will try to disrupt the industry. So we’re going to so this is not going to be any different. So it’s going to be awesome. Stay tuned. It’s launching soon.
Adam: Yeah, you know, I think something to that. Someone of the POFU Live attendees said to us, or rather, he wrote it I believe is on Hump Day Hangouts. But I like this one. I’m going to run with it. He said We’re the unicorns of Internet Marketing. So there you go. That’s that needs to be plastered all over me.
Hernan: Give me a little unicorn put at the top of Hump Day hangouts at the camel to the unicorn.
Adam: The camel corn. So, okay, before we go totally off the deep end, Marco, how are you doing today? What’s up, man?
Marco: I’m doing good. If I can just take some dissolute a little bit of time, and I gotta pull that up. Because I got to share this with people. The charity is doing really well by the donation drive. But what we’ve come up with is just a way for people to benefit from donating to the charity. And lo and behold, I can’t find it. But I mean, we have a whole list of things that we’re giving away. As a matter of fact ,you and Hernan each donated up to half-hour slots right? For one person and I’m not going to share my screen but I know Bradley donated an hour I donated two hours of my time so what two people are going to get an hour with me then Rob donated an hour, not only that, we’re going to tack teach someone for an hour.
Rob and I get them going in in the right direction as far as their online presence and everything that they’re doing is concerned. Jeffrey Smith donated an hour. Steven Kang from the Facebook group the SEO signals lab he donated, he’s going to take you through whether the potential ROI for whatever it is that whatever market you’re in. So he says nobody else has what he does. So whatever that is, Kang is a beast. And we have that.
We’re giving away drive stacks, we’re giving away SEO shield, Syndication Academy. And so if you haven’t donated, right, for whatever reason, now would be a perfect time to donate. So you can catch the next webinar, which is the giveaway webinar. And I keep talking to people. Oh, before I forget Jeremy from Press Advantage donated, three done for you press releases, so three people are each going to get a done for you press release. So you can see what this is all about, in case you’re curious. Or if you use them, whatever. And this is, this is randomized, we already have it, where it’s going to be randomized. Once you win a prize, you’re no longer available for any other prize. So that as many people as possible can benefit from all this. And I’m leaving a whole lot. I mean, we have a list and I wasn’t able to find the page. But just so everyone knows. I mean it’s just a whole bunch of just great information. A whole bunch of things that I’m sharing that I wouldn’t share otherwise and since people have donated to my favorite charity it’s my way of giving back and then on top of it, as if that weren’t enough as if giving your life like the key the keys to the kingdom but for me we were putting a cherry on top by giving you even more so there. I just want to get that in guys. Go donate I’ll drop the donation page if that’s good enough to get you going. I don’t know what it is.
Adam: that’s awesome. Yeah, I know is a great result over the holidays you can leading up to it and as Marco said, I’m not gonna go on and on about this but you’re definitely helping out a good cause. And hey, at the same time you get to help yourself so it’s win-win. Chris How you doing man?
Chris: Doing good. Just packing stuff. leaving tomorrow alone. So super excited.
Adam: Where are you going?
Chris: To the very number one to the tallest mountain of Austria and on that and on the backside. So no internet, no nothing. And yeah, I’m super happy about it. I’m part-time that I take some time off digital detox, how they call it. So yeah, super happy.
Adam: Alright, well sounds good. We just got a few things we need to run through before we get into questions here. And speaking of questions, if you’re just joining us for the first time, thank you so much for being here. This is the place to be every Wednesday at 4pm. Eastern, you can ask your questions. I do have to say if you’re asking questions, we try to keep them pretty short and succinct. If you ask a really tough question or a lot of questions in a series, we can’t get to them. We might have to skip it if we have time. Maybe we can come back but we always tell people to limit it to one question and then if you’re attending live you know you can come back and ask more you know, after that, we just want to make sure that everyone gets a chance. I know today we had at least one really in-depth kind of multi-part question come up. So wanted to say you know that we’re going to be able to answer what we can but some of that stuff goes into way more detail than we would even have the time to answer here. So make sure you guys keep it as short as you can. But we do appreciate all the questions.
And like Hernan said, I want to touch base on this again, because next week, we’re going to be doing something a little bit differently next Wednesday just for the intro. Next week 2xagency is going to be kicking off. So as Bradley said, Hernan said we’re excited about it. But we’re going to be talking a little bit more about that again, explaining you know, exactly what you can expect from that. And then there’s definitely definitely a very special chance for people who are subscribers who attend Hump Day Hangouts at finding out more about that, but Hernan you mentioned it real quick, but do you want to tell people a bit more, you know, just kind of who this is for and what we’re intending to go with this?
Hernan: Yeah. 100% So, um, so we’re really excited about it. And the reason why is because, for the past couple of years, most of our audience has been mostly digital agency owners in one capacity or another. Maybe you have a couple of clients, maybe you have two to three clients, and you want to take it to five to 10 clients. Or maybe you’re dealing with a whole team, you’re going, you know, you’re going out hard and have like 20 clients and the team of VAs and whatnot. And whatever that is right now, in order for you to take it to the next level, you need to learn new skill sets, maybe it is to prospect a little bit better that is to always have your pipeline full of new leads that want to talk to you that want to hire you. Or maybe it is delegating a little bit better, right? You cannot do it all on your own. So just imagine if you were from five clients to 15 clients in a week, there’s a high chance that you will potentially go crazy. So how do you solve that? Right?
So basically, we sat down and we asked the audience, what they wanted. And one of the main things was I need more clients, I want to get more clients, I want to get more productive, I want to double my revenue. So that’s where Double Your Agency Come come to play. So it’s going to be a really in-depth program where we’re going to take people that have a couple of clients again and want to, you know, get those 5-10 clients that they want, or maybe they want to completely revamp their business. I’m going to be showing you how to do it through paid advertising, SEO, PPC on Google, Facebook ads and whatnot. We’re going to be teaching you stuff that you can deploy for your current clients and you can charge more money. Last but not least, how could how to actually build your team, delegate and set up processes and whatnot. Remember guys that we have like 20 plus VA right now working for MGYB. So we kind of know our stuff when it comes to generating process. Hiring those VA is where hot VA is working with us for the past five years, growing your personal brand so it’s all going to be there. It’s gonna be pretty awesome. And yeah, really excited to get that going.
Adam: Sounds good. Definitely. We will have more coming out on that. If you haven’t and you’re watching live you can sign up, put the link down below to get an early notification that that will definitely pay off. I highly suggest you do that. And also wanted to mention that if you have not gotten MGYB emails, you should head over to MGYB sign up, we got some really cool things that you can get for free if you’re not quite ready to take advantage of all the great done for you services over there. But right now there is a sale going on only for MGYB subscribers 25% off all link building and embeds, which is awesome. I think we’ve already had, I don’t know, 10 or 15 people already taking advantage of that today. So you get 25% off a little bit of flash sale celebrating the beginning of the year helping people out with their projects. So I’ll pop that info onto the page here. And you can go and grab that stuff. So with that said, Did we get anything else before we get into questions, guys?
Marco: Yeah, well, one more anyone donating will have access to all of the past webinars and last year’s webinar. So even if you think about that, you’re only going to catch the last webinar that’s not so you’re going to catch all of them for just a simple donation. And as I said before, I’m not asking for any amount said before your heart is going to dictate whether you donate and your wallet is, of course, going to say how much you can donate. So I don’t want to put anyone out. Just do what you can.
Adam: Sounds good. Alright guys, let’s do it.
Bradley: Sweet. Alright, let me figure out where I’m supposed to be here. Okay, I think you’re seeing my screen correct?
Do You Allow Pingbacks From IFTTT Network Sites To Your Money Site?
All right. Uh, looks like we’re going to start with that’s Keith Goodwin under that super spawn article. Do you recommend What’s up? Keith has been a long time and he says do you recommend to allow pingbacks from IFTTT network sites on main sites? What is your take on pingbacks in general, I think that’s like 2008 technology. I don’t know that those have been benefited. So in any way, shape or form for many years, so I’ve always disabled that stuff. I’ve always blocked up, you know, just that’s just standard operating procedure when a site is deployed, I just disable comments altogether. So that includes pingbacks, and all that trackbacks and all that crap, too. Does anybody have any reason why they would suggest ever using any of those?
Marco: I have nothing recent for that, man. I stopped doing that. So here’s the thing. I’m not saying that they don’t work or that they do work. They did have their place. But we moved on to something else, right? It could be that people coming in and interacting with the website, and getting all of that activity will have a signal for Google a positive signal. But since that’s something that I’ve tested, I would only have been able to theorize about it. The other stuff that we do just worked so well, that we haven’t needed to go in and check whether pingbacks still have their place in SEO.
Bradley: Yeah. I think you a long time ago, I’m sure there was some SEO benefit to it but I haven’t used them since God I want to say probably 2010 or 12 or probably 2012 somewhere around there is when I just always started disabled and all that stuff so and I have never looked back. I don’t think they’re helpful at all Keith but you know, maybe somebody someway has found a way to manipulate them. There’s such an old kind of feature with WordPress that you know, I’m sure if there was some sort of super cool hack it would have been exploited to the point where it was terminated anyway, you know, so
Hernan: Yeah, it’s been there forever. Like since the beginning of WordPress, I would say. Mostly because if you would leave a comment or if you would, leave a link on that will ping back the post if it was for press and whatnot. So and then you will have a lot of pingback spam as well. I remember like going through and deleting a bunch of them. So yeah, I haven’t used them,
Bradley: which is part of the reason I eliminated them entirely was because of that I got tired after to go in and clean out pingbacks and trackbacks spam, you know, and that kind of stuff. So
How Do You Display 5-Star Reviews In Google Search Engine Results Page?
wraps up, he says, Hey, gang, how do you get the five stars that show up in some Google searches? That seems to be random. I’ve never been able to accomplish this. It’s with structured data that would be what they call review, review schema. And so you can do that by marking up like product reviews, it could be customer reviews, you know, so basically, like user reviews, that kind of stuff. But that’s all accomplished through structured data that has to be added to the web page correctly and invalidated before Google and it does. There’s no guarantee that Google will pick it up and display them. But it’s that’s how you put it your site in a position to have the reviews stars show Marco. Are there any secret tips for that?
Marco: I really don’t have anything. It’s in the schema. Right? And sometimes they appear, sometimes they don’t. Google came out not too long ago, advising against because they see this as just being self-promotional. And that’s not the intent, not to say that it does or doesn’t work and sometimes, what Google says not to do works really well so you keep on doing it. So this is just totally the structured data on the website. There’s a way for you to get the stars in there. It’s not something that I bother with.
What Are The Reasons Why Google Remove Multiple GMB Sites With Legit Home Addresses Of People Working In The Company?
Okay. Another one is from Ralph says one of my clients had six of his GMB sites removed by Google they were his were home addresses of people that worked at his company. Why would Google do that and when PO boxes without using PO Box and the address be the best thing to get ranked in eight other suburbs?
Uh, that’s a good question that I mean it’s I’m curious Ralph is to we’re all six suspended at the exact same time or they suspended at different times there’s a ton of questions I have for you regarding that because for example if they were if I’m assuming it’s the service area business right because wouldn’t you wouldn’t have other GMB you know other GMB profiles for storefront businesses, right because that wouldn’t make sense then that would be like six separate locations and that’s not the way that you know it wouldn’t work. So I’m assuming as a service area business and that you hid, or didn’t pop chose not to publish the actual physical location of the business because it’s a service area business. And if that’s the case, then I can’t imagine how it would have been suspended unless it was something that you know, you were editing the GMB after it had been verified. I don’t know that that’s still an issue. But I know, many months ago, there was this kind of a threshold that no one really knows what that threshold was. But, uh, you know, once you cross that threshold with a number of edits of your GMB profile that it could trigger an automatic suspension. I know because I experienced it with one of my clients. It’s 100% valid business and has been been a valid location for many years and it got suspended.
And again, it was an automatic suspension just from making a change to the GMB listing and all I did was publish the GMB website, believe it or not, for some reason he had a GMB website. It wasn’t published. I click the Publish button and it suspended it. So my point is, there’s a number of things that may have triggered that. My question is like I said, we’re all six suspended at the exact same time because if so then there had to be some identifiable footprint that connected those sites together other than through the brand, but that also triggered them as being identified as spam. And also, again, I don’t know if that was an algorithmic or it was a manual suspension. They don’t give you that much information so it’s kind of hard to determine. Marco, do you have any comments on that?
Marco: I would just have to guess I had one suspended. And in fact, if it’s the land solutions network, companion, GMB really, and nothing Yeah, I mean that you know, the entity was tight. The entity was really good. And we did nothing to it. That is that that’s the whole thing we had not gone in there in about a month. And then all of a sudden, while I can’t remember how long exactly but all of a sudden it gets hit and gets suspended.
Bradley: Yeah, the only thing would be difficult to I mean, unless you know, because sometimes depending on you can contact Google My Business support and try to request reinstatement. It depends on sometimes they’re going to require you to jump through a bunch of hoops sometimes. So for example, let me make an example here. The one that I was talking about was for an outdoor Pest Control client of mine.
One main GMB that’s been in he’s a valid location. He’s been in business for many years, never had any issues whatsoever and then it got suspended. And again, all I did was click the Publish button on his GMB website because for whatever reason, it was never published and I don’t know why. But anyway, uh, so I submitted as a manager to the GMB right so my account is attached as a manager to the GMB and so I submitted the GMB reinstatement request and it was a two to three-week backlog at the time and it ended up taking like four weeks before I got the rejection email saying that they had rejected it because it didn’t meet quality guidelines, which was total bullshit. So and that was it that was the vague rejection response that I got so I emailed to that I mean, you know, replied to that rejection email with like, Can you give me some explanation as to why?
Doesn’t mean quality guidelines this has been a valid business has been serving local customers for you know set the past seven years or however long they’ve been in business or whatever it was that I said. And you know anyways long story short, it just was ignored that went into oblivion somewhere that that request for more information as to why it was suspended or didn’t meet quality guidelines. So anyway, I ended up contacting the owner who was listed his primary Gmail account was listed as the owner, the primary owner for the GMB. So I contacted him and told him like I was ready to say Okay, look, we’re just going to have to start another GMB from scratch which would have sucked because this was his main location I put a lot of work into over the years. But he said was there anything that I can do and I said, Well if you want to attempt I’ll give you a quick tutorial video showing you where to go and how to do it and what to say but if you want to attempt as the primary owner account to request reinstatement do so you know like I’m let’s give that a shot before I try starting with a brand new GMB all over again. And he agreed. So within about I think, I think it was less than 10 days. He had the next day he submitted the request based upon my instructions. And I think it was less than 10 days and we got the notification. Well, he forwarded it to me saying that it had been reinstated. So the reason I tell you all of that is because if you have different GMBs, it depends on how you have them all together. Do you have one owner? like, are they all under one GMB account? Are they all under separate GMB accounts? How are they connected? Do you have a common manager through all of them? If they have individual separate primary owners, then the primary owner I guess could go in and potentially try to request a reinstatement.
You know, that would be difficult to do if each location like if it’s all part of one brand, you just got to be really careful. There are a couple of things that you could try to try to get reinstated as well. Before starting all over. My point, because if their home addresses as Marco said, you know, you could potentially verify it, even if they required you to do like, you know, take photos of the office space and things like that, because you’re allowed to have a home office, right, you’re allowed to run a business from home. Even if it’s a service area business and you’re hiding your physical address, you just have to prove that there’s like a business being operated at that location. But again, it would be a lot of the times they want to see like, you know, corporate logos, and they want to see, you know, mail being sent, that I’ve had to do that in the past with another client, Mario’s cab service where we had to have a utility bill that had the company name on it with the new address on it because we were changing locations in order to re-verify a listing. So I mean, there’s just a number of things that they could require you to do. I would try to go that route before starting new ones if possible.
But you know, as a last resort, if they were suspended, you could always try it again. PO boxes are a good alternative. If somebody’s house is hands down the best way to go first if you have access to somebody that will receive a postcard for you at the residence that is hands down the best way to go in my opinion. But if you can’t do that then my opinion the next best is the PO Box method. Remember you do not put PO box in the address field when you’re trying to register it will automatically reject it you have to use the street address option which means you go down to the post office you rent the PO box and you tell them you want to use the street address option and they have to fill out a separate form it doesn’t cost anything additionally, but then you get to use the street address of the post office itself and then you get a box number so it but if you don’t put box you just put the number sign and then whatever the box number is so like 123 Main Street number 212 right.
Should You Create A New Website For Keywords That Have A Large Potential Audience Or Would You Rather Include To An Existing Brand?
CJ, I guess is what I’m going to call you. He’s got a lot of setups here for a question. I’m not going to read through all this, guys, anybody watching this can read through the questions if you’d like, I’m just going to get cut right to the chase, which is how would you approach making this decision? What matters and what doesn’t? What are the pros and cons of each approach? And so essentially, he’s asking, he’s got a brand site, that he wants to utilize some of the other content and, you know, content assets that he has out there and he was considering creating separate, like satellite feeder sites to use to kind of push traffic from those sites into his main entity, but they’re all tied together. So I’m going to give you a very brief answer and then let Marco expand on this a lot more because he’s our entity guru. But I would say no, keep all of those feeder sites essentially within the same brand, so either if you want separate websites for each one of them, because you want a different design, you know, and that kind of stuff, different functionality for each one of those sites, that’s perfectly fine. I would use subdomains of the primary asset, the primary entity, the primary website, I would use sub-domains if you want separate websites. But that way, they’re all still tied to the brand. They’re physically connected to the brand through the domain, right. And then I would still make sure that you brand consistently brand all of those so that you’re not in big, ambiguous aging the entity, that’s number one, but if you’re not worried about different design options and functionality for each one of those types of sites, then you could you should and I, Marco mentioned this prior to starting the webinar, but I totally agree you should keep them as inner pages, you will get more benefit. By building out even you could even build silo structures for those types of content types with the site and use it that way, you get more SEO benefit using inner pages than you do from subdomains, but subdomains will give you some additional options that you wouldn’t be able to use with inner pages. So either one of those is going to be the better approach than trying to build separate websites. And Marco can talk more about how you utilize MGYB to help, you know, help with a lot of this fulfillment and to get the most results that you can from this sort of structure.
Marco: Yeah, what I’m thinking about is, we clone the money site, right. And so if he’s got these different parts of the company sections of the company, however, it is that it’s going to be structured, I definitely go with inner pages with companion inner pages on the Gsite and drives tech targeting those keyword sets. So he wants more SERP real estate, right? But I would argue that what you actually want to go further up for your top-level keyword, right, the market level keyword because what we have seen from that approach is that when you start targeting that market-level keyword is it brings everything else up. So you’ll be ranking for a whole lot of keywords that you didn’t even think about just because you targeted that top-level category. And then when you see that there are keywords that are sticking maybe the second page, maybe towards the bottom 9-10 you can isolate those I mean, we have the webinars at MGYB, that shows how to add power to your drive second, push that power over to the website. So I would say to you focus on that so that your website, your main brand, your entity produces as much power as possible and brings up as many keywords as possible and you add those inner pages.
The only way that I would go to a subdomain or to a separate website is if it were just a completely different part of the business that would break up the semantic relevance if it were included on the money site. Now, if it’s if everything is totally related, then you put that on an inner page. And what you do is an individual schema for each one of those inner pages that relate those pages to the main brand. Look at what all of these different companies don’t look at what Google does. Google definitely takes advantage of subdomains, right they go the subdomain route.
Another way you know, Apple has it all on the main domain. Amazon has a lot of this stuff on their main domain. What I would say is you get a whole lot more power, and you’ll be ranking for a whole lot more keywords a lot quicker. If you add the power to the G site and competitive drive stack and push it over to the money site. Because of then everything benefits, right? Everything that that on that route those all of those inner pages when you pushing all of that power, the entire website is going to benefit, from all of your efforts. That’s how I would approach this.
Bradley: Yeah, the only thing and I agree. But like, for example, the glossary site is one of the examples that he’s talking about, I think that would be better suited on a subdomain like glossary dot whatever your domain is only because I think that’s kind of I mean, again, you could do it on an inner page or even a separate category within the site. I think that’s kind of more of a reference type thing could be on a subdomain. But as Marco said, is, if you can, if you can work with it in the existing, like layout, you know, the design that kind of stuff of the existing site, then you can, you can accomplish that with inner page stuff. But the second-best option would be subdomains In my opinion, but not separate websites all together because you want to make sure that you’re continuing to tie all of those together. Structured Data could do all of that together.
Should You Link And Embed Links One At A Time Into The Google Site?
fences up, he says, What’s up, Vince? He says, When embedding links into a Google site, is it better to iframe the sheet with the links into the Google site? Or is it better to iframe each link and embed them one at a time into the Google site? I don’t know how you iframe each link unless you’re talking about each individual file. So I’m not sure I understand the question fits. embedding is a good period. Like that might be the easiest answer. Margo was What do you say? I don’t think I can understand uncomprehending the question fully.
Yeah, I’m fits. I don’t know why you’d be looking to embed individual links, Gsite. That’s what you get the spreadsheet for. And that’s exactly what we do we embed the spreadsheet if you need to go to another page with the spreadsheet, then by all means and link below to everything. So that the entire again, yeah, you have to think of this as a whole. You can’t break this up into little pieces and think that one is better than the other unless there’s a purpose for that individual link embed Unless Unless you’re pushing power from an inner page over to a money site, inner page. And that’s what you’re trying to accomplish with either that iframe or that link. Otherwise, there’s no reason to think about it. We, I mean, literally have thousands of links on that spreadsheet, right when when when we turn it into one of our clients. And if we were to embed each one of those links instead of two
Bill taking between six and eight hours, it would take between six and eight days. So that there’s no reason for that we get tons of power, the way that we do it. And the only other reason to do one, not all of them, but one will be when you’re trying to isolate keyword and I saw the power so that you can push from that drive stack to the G site inner page to the companion money site, inner page.
Bradley: Very cool. Okay, uh, Jim says he missed donating last month, you can donate at any time correct Marco.
Marco: You can donate at any time before after all of the replays will be available. We have a webinar coming up on Monday. So you’re still in time to be at the next live webinar. And I might do another one after because it depends on how confused people are. And I see that from the questions and from the comments and everything during the webinar, whether it needs another one, so that might be another one we already this one will be the sixth one, the one that we’ll be doing Monday. So there’s a lot of information. There are just so many things that we need to go into. Because of the way that we approach it is just as basic principles. But just because it’s basic principle doesn’t mean that it that it’s simple. And it doesn’t mean that it’s simple to explain. And it doesn’t mean that people will grasp all of these concepts during the first go around.
Yeah. That’s cool. That’s a lot. That’s a lot of content for an all it’s requested as a donation, no matter the amount, which Yes, people want to see the information like, what’s actually being given away. I posted the link in there.
Back to Yeah, you mean for the prize list and that kind of charity information so they can go and take a look? Right there.
Look at it. Look at that. And we keep adding to it.
Wow. Very cool. All right, moving on.
Will A Website’s Existing Schema Help Keep Rankings While Changes Are Made To Its Content And Images?
Next one looks like from Joey. He says, Hey guys, I have a client who’s ranked on page one for a few keywords, but his bounce rate is high. So now he wants to change the layout and content up on these pages. As he says rankings don’t matter if everyone just bounces will try and optimize the site for conversions by changing the images and unstructured data like so the content of the site basically, or the content of the page. Would that confuse Google and hurt our rankings? Well, yeah, I mean, it can’t. I don’t know that it will confuse Google and hurt your rankings. It will cause dancing, though. Structured Data is not enough to hold the ranking. I mean, I can’t say that for sure. But it’s very likely that it will start the dance if you significantly change the content or the layout the structure of a page, it’s going to typically dance almost 90, you know, almost 100% of the time, it’s going to dance that if all you’ve done is in, if you haven’t changed the theme of the page much, you know that it will probably it was still likely going to dance, but it will probably end up settling in the same location.
And click the back button within a certain amount of time from being counted as a back or a bounce because they they’ve stayed on the page for, you know, two seconds or something like that. I can’t remember exactly what it was, if I went back into my files, I could find the specific code and the parameters for what, of what it changed. But I know that there were some known bugs in that they’d like that may have very well been fixed because it’s been probably a year and a half, two years since I’ve had to actually install that. But I know that there had been some known issues from that. So, you know, I would just question first of all, are you validated that that is indeed true bounce traffic number one. And number two, if that is the case, then you know, I do agree that you should be working on trying to keep people on the site and there’s a lot of little things that you can do to make them dwell on the page or even scroll a bit, you know, those all of those things will actually prevent a bounce from triggering, right dwell time scroll depth, like those, are taking some sort of engagement, like a link click, or something like that. Those all will prevent from registering is about. Marco, do you have any comments for him or anybody else for that matter?
Marco: Yeah, the one thing here also is, is are you in a niche that naturally has a high bounce rate? I mean, your client, in essence, is right, what good is ranking if the people coming are bouncing, but that would be if you have 100% bounce rate the people that he is getting and it depends on what each person what each lead is worth. And what each close client is, is worth to this person. All of that needs to be taken into account before you make changes to a page that ranking number one for keywords. So there has to be a heat map on that website so that you can know what people are doing on your website and why they’re exiting. So it before you even think about making changes right for conversion rate optimization. You have to see what people are doing on your website. The only way that you can do that is through a heat map Yeah. Now the Analytics gives you entry and exit pages and you get some superficial information. But the only way is through those heat maps so that you know where it is that you need to place your CTA is maybe your phone number, maybe your form, maybe you need a form on the sidebar, there’s a whole bunch of things that are involved here this is this isn’t just a simple I’m going to chase it around and see what happens now because then once you do make the changes you could even increase the boss rate if you’re not sure what it is that people are doing on your website, so I’d be very careful.
Bradley: I think they would call it event tracking code or something like that I can’t remember. Anyways, for Analytics, it was a known bug but
Marco: yes, I still have it but there’s also a plugin reduce bounce rate.
Bradley: Well plugin that will do something exactly what automatically injects that code snippet, which supposed to fix that. But yeah, that’s right. Reduce the bounce rate is a plugin. They even have a premium version of it, I believe. Let’s see what schema see. Yeah, okay. Anyways, I was just trying to see if there’s something else.
Can You Use The Same Syndication Network And RYS Stack For A Domain?
john says, Can you use the same syndication network and RYS stack for a subdomain? Sure, you can. I mean, think about if you have a, just assume that you’re going to put WordPress on a subdomain, it’s going to have its own RSS feed. Right? So you can use that I mean, again, you want to, if it’s going to be the same brand and everything, there’s no reason to have a separate syndication network, if it’s the same brand, you know, what I’ve talked about in the past is, for example, let’s say you’ve got a multi-location, local business that you’re working with. Then what I like to do for multi-location businesses is have the root domain. So the, you know, company name.com, for example, would be the root domain and that’s basically like generic info about the company their products and services, you know about them, that kind of stuff. But if they have multiple locations, then each location will get its own subdomain WordPress installation. And then each one of their individual sub domains, you know, or locations, which has its own subdomain site, you know, has its own RSS feed and all that kind of stuff. But we would I like to blog from the root domain or might, you know, have my my team blog from the root domain, and set up what we I always talked about having, you know, we talked about theme marrying, but you mirror the category structure to match the location. So in other words, you would create a category for each location. And then you can actually publish blog posts from the root domain that syndicate out to the syndication network, and you just make sure that they’re placed within the proper location based category that makes sense so that you can do all of your link building to your sub domain through the content that’s published to your root domain blog. That’s one way to do it.
You have all these different locations, but you’re feeding content from one source, which would be a root domain. However, you could do it the other way around where you have one syndication, branded syndication network, and you have each individual subdomain publishing content from their specific locations but into the brand, the branded syndication network. The reason why we do that is that there’s no reason to have multiple branded syndication networks out there that could actually get you in trouble for being a footprint unless you made them like location-specific, or you know, in this case, could be a topical specific subdomain, syndication networks. But all of that becomes more complicated and it’s unnecessary try to get results with the least amount of effort is always what we say. Right? So having one brand new syndication network that you syndicate all the content from that brand to is that is, in my opinion, the best route to go and then you would only add additional syndication networks, if needed. And as long as you know how to structure that properly to where you’re not going to cause any problems. So the short answer is yes, you can and you should be using the same if it’s for the same brand.
How Is The First Layer Of Breadcrumbs Determined On Google?
Okay. Now, Blake, I think you’ve asked this question for multiple weeks, and we’ve never gotten to it just because that always comes in as a late question. So he’s asking, how do you how does Google determine the breadcrumbs, the first layer of breadcrumbs? And as far as I know, that should be from the domain. In this case, it looks like I mean, yeah, I’m seeing as on a mobile level, and I’m used to looking at the desktop but I’m pretty sure that the first layer of breadcrumbs is determined by the domain name itself. And the association that the domain has, like in this case, that’s just showing what do they call it? The favicon image right? So it’s pulling the name brand from the name the entities name of the website, right? So the name, but it’s usually coming from the domain anyways, and then also that’s pulling in the fabric on but again, I’m not 100% sure that’s how I assume that it works market, or anybody. Does anybody have any other data for that? Yeah, I can tell him definitively that it’s according to the website heart hierarchy. But you can play a little bit with schema. Now don’t let Google catch you fucking with the schema that is outside the parameters allowed for structured data. But there is if you go to schema.org/breadcrumb list one word, then you’ll see how you can start or give the bot an indication of what your schema should be. And if you scroll down, you’ll have them the markup and microdata RDFa. And JSON LD you said was bread crumbs schema.
Its bread crumb list is there in life. Yeah, forward slash schema.org/breadcrumblist one word. Okay. schema.org/breadcrumblist. Why is this not working for me? I have no idea. Let me drop it in the chat in Slack. Oh, it because it’s capitalization sensitive capital B and a capital L. okay.
That’s like one of those Bitly links. You know what I mean? Yeah. Okay, cool. So there you go. You can read through this and see if there’s anything that you can manipulate. I don’t, I don’t usually do it. But see, look at this right there is JSON-LD for breadcrumb. Yeah. Look at the use of @ type and @ID and that sets up your breadcrumbs you telling the but what your breadcrumb list is, and then what that breadcrumb is referencing, that’s the ID page. Right? Yeah. Yeah. So that’s kind of cool. I’ve never looked at that before.
I’ve been diving deep into all this shit, man. I’ve never looked at that before. Something else you could probably do. I don’t know if this is what you’re going after. But let’s see favicon generator this one I believe it is. Yeah, I’m pretty sure this is it. One of these does a really good job. I’m pretty sure it’s that one. It’s the only purple link here right? I think so. Yeah. So this is the only one I think that I visited just recently. Maybe this.
Anyways, there’s one of these will do. It’s not this one. I think it’s this one anyways, one of these, you know, if you, even if you’ve already got a favicon on your site, I would take the same file that you use and upload it here. And then what happens is once it generates of avocado, it creates an HTML, a list of HTML commands that you put into the header of your site that will have the fabric on display on different systems like iOS, you know, and the Android or the you know, the Google Play Store, you know, all that different kind of stuff. And so it’s just a snippet of code that tells different it created, it takes your image and creates a whole bunch of different from formats or versions of it, you upload that zip file and then extract it into the root folder of your domain. And then there’s the HTML directives that will tell the browser which to go to which version of the fabric on image in the root folder of your domain to go to and to display and that might actually you might be able to do something like that to get it to show up in to show something specific if that’s what you’re trying to do. And I don’t know that that is but like these images over here, I don’t know if that was what you’re asking either, but I know that there’s something that you probably do there too.
Yeah, I cannot say more coming next week.
Okay, cool. Well, let’s wrap it up than guys. Thanks, everybody. Oops. Let’s try that again.
Donate to the charity. Get caught up on what’s working right now and what will be working for the next three, four or five years. It’s what’s been working for the last, I don’t know, 15 years only. So get caught up.
I do have something we could talk about very briefly. About, I know that there’s apparently like another update has occurred. Do you have any insights on that yet, because I hadn’t even noticed until, as always, somebody posted in one of the groups? Has anybody noticed any dancing or jumping or bouncing? I have I’m seeing an upward trend. And because we’re working it, I’m calling an entity based, worry less SEO.
Because we work on the entity we present it right with them at the unstructured data level. We make sure that the entity is also represented Well, in the unstructured data so that when the bucket and then we just spam the shit out of the bot with all of the information, tracing our entity so that it has no choice but to say, this is the best entity on earth. And then lo and behold, here we go, and it just starts giving you love left and right. So all of these people saying that Yeah, they’ve had the negative results they did it trapped in the tank thing, whatever. Come on over to the dark side. Come on over and take some of this medicine, because we got the cure for its ailing you. I’m telling you.
I’m looking at all of our stuff and all of our stuff that has an entity, a well, well-defined entity, an ambiguous entity, it’s just moving up, I mean that the traffic that it gets us is just crazy and the way that it’s reacting. It’s crazy what but it may be a little bit too early to tell you right? It might settle because Google, do a hard push. This is supposed to be a big update. And then just when they start affecting some of the big sites, they start rolling it back, right. And they collect all of the data from all over the web to see what happened with it with the update. That’s usually with every Google update, but ever since we came out with RYS Academy syndication Academy, we package it all up. And you know, I call it the SEO shield. Of course, we have the SEO shield packages at MGYB to ever since we started doing that, dude, I don’t worry, like, all of these people are in there, they’re freaking out and they’re losing traffic and, and they’re losing their lives. And it’s like, oh, my God, the sky is falling, the sky is falling.
I’m not seeing it. I’m sorry. Now, if I were to go and test and see Yep, I could probably put something out that would get penalized. But why do that? If I don’t have to if I can just shield myself from everything that’s happening. And you know, my clients and whatever it is that we’re working on, keep getting low. That’s how I see it.
Cool. All right. Thanks, everybody, for being here. We will see you guys next week. Thanks, guys.