Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 273
Click on the video above to watch Episode 273 of the Semantic Mastery Hump Day Hangouts.
Full timestamps with topics and times can be found at the link above.
The latest upcoming free SEO Q&A Hump Day Hangout can be found at https://semanticmastery.com/humpday.
Hello everybody and welcome to Hump Day hangouts. Today is the fifth of February 2020. I’m still working on saying 2020 so that’s why I got off well slow but you guys but I keep finding myself right in the last year but I guess that’s just the way it goes. So anyways on to more interesting subjects like answering your questions and seeing what we can help everyone out with. But before we get into that, I want to say hello to the guys. I got some short announcements and then we will jump into it. So starting on my left here, Bradley, how are you doing today?
Bradley: Fantastic, man. I’ve been recording videos all day for the 2xyouragency stuff. Man, I can’t believe we’re selling it for what we’re selling it for. That’s all I gotta say. A lot of content, man.
Adam: If you’re gonna say that but I’m going to say go to 2xyouragency.com.
Chris: Just increase prices.
Bradley: We’re only three weeks into a 12-week course, man, and it’s just a massive amount of value. So anyway, I hope you guys take advantage of our stupidity.
Adam: Well, what Bradley meant to say was, we help digital agency owners get more clients, grow the revenue and scale their teams. All right. So you know, two big things that we find important and I know Bradley’s joking around. But you know, we want to work less and earn more and not that we want to do nothing, but we want to spend our time doing the things we want to do. All right. And that’s what this is all about. So we’ve heard that commonly, from a lot of you guys who are listening, and then people, other people out there, we’ve talked to you, you know, those are the three main things that we can help you do so that you can work less and earn more and spend time doing what you want to do.
Adam: Chris, how you doing, man?
Chris: Yeah, like I’m suffering like the temperature struggle here. About 10 days ago, it wasn’t the mountains -17 degrees Celsius. So until for the whole weekend, and until Monday, we had about 19 degrees plus and then Tuesday, a big storm came. And last night we got about half a meter snow dumped out and it’s fucking cold again. So I’m surprised that I’m healthy and like not like having any cold or something like that. But yeah, I don’t know like other than that. Life is good.
Adam: All right. Well, speaking of the cold, Hernan, how are you doing?
Hernan: I’m doing awesome, dude. I’m doing awesome. I’m feeling like shit, but here’s the deal. Okay. Okay, so do two quick things. Stop laughing. It sounds funny. All right. So quick, two quick things. Number one is that thank you guys for the amazing support for the launch of 2xyouragency was awesome. So thank you, guys. Thank you. Thank you. Thank you. We’re pouring a lot of value in that Semantic Mastery style. We’re trying to over-deliver 2xyouragency.com. That is number one. Number two is that last week, I went to Funnel Hacking Live and I had the honor and the privilege and the pleasure of getting, on behalf of the whole Semantic Mastery team, the two comma club that we made that possible. Thanks to all of you guys. So I’m feeling like crap, but I’m super proud of the team that we have here. And I’m super proud for, you know, and I don’t have words to thank you, guys, everyone that’s watching the YouTube channel, subscribing, commenting, sharing, you know, buying our product supporting the brand. It’s been quite a ride. And you know, last year, we were sitting with Adam in Nashville, Tennessee, and I was like, dude, I think it would be pretty awesome if we hop on stage together to come to a co or and then lo and behold, we got it. So anyway, I just wanted to say that I’m super proud of that. Super proud of the team. And thank you, guys. Thank you. Thank you.
Hernan: Yeah. So I went in, I took a bullet for the team, but also, we might have I also got to network with some awesome people, some awesome entrepreneurs, so we might be having them on subsequent hangouts moving forward, so that’s gonna be a blast to some
Adam: awesome good stuff. All right, and Marco, how you doing today?
Marco: Oh, dude, I’m stuck here under almost 20 inches of sun. It’s horrible. Look outside in and not a cloud in the sky 82 degrees. It’ll be around 60, At nightm it’s terrible. I tell you don’t anybody come here. For any of this, you don’t want it. You don’t want paradise, trust me. But what I’m going to do those I’m going to go on a record like to the new house that I just moved into over, there’s a green area and I got two volcanoes in the background to just big mountains. So I’m going to go and do a quick live stream so you guys can see where it is that Marco because it doesn’t get any better than this, man. Eighty degrees in the during the day 60-65 at night. And that’s life guys and what we’re trying to do. You live is that you put whatever you’re POFU is, it doesn’t have to be this. You could it could be that you want to go to Antarctica and set up camp there me you’re more than welcome. That’s your POFU, we’re with you. And we will help you get there. That’s our whole point right behind all this, the 2xyouragency and all of the products and services that we provided so that people can get to the point where they can say, I’m going to do what I want to do rather than what I have to do, to see how the hell I’m gonna make it to the end of the month. I’m going to pay my bills. We don’t want your living that life. We want you living a life where you work less, make more money, and then you could do whatever the fuck you want with your money. And I’ll leave it at that.
Adam: Fair enough. Well, I don’t have too much to add on to that except to say let’s see, nice and sunny. It’s nice to be back home. I enjoy traveling a lot but I don’t know about you guys. I enjoy getting back into the routine as well. Having the flow you know kind of getting out starting my day having that after a week or two on the road and start getting kind of tired and like Okay, I’m ready to get back to it now. I see Bradley shaking his head you feel the same right?
Bradley: Oh my god, dude, there’s so much freedom in routine, I swear to god like I don’t know how you guys are not and you and Chris do it because you trappy the three of you travel so much and work and I just can’t do it. I can’t get motivated. When I’m away from my work environment. It’s very difficult to stay focused for me when I’m outside of this environment. And so, you know, like I said to me, I’m like, I feel so out of sorts, even taking a vacation you know, coming back and getting back into my normal routine is like liberating you know, so I don’t know I get stressed out when I’m on the road. You know when it comes to working stuff so
Adam: but I also see Bradley not being stressed out on the road and that’s it perfectly live. If you want to see Bradley unchained and hit him up for some good off. Off the record info, you need to come to POFU Live. We’ve locked down. We are going to be in Boston this year in 2020. It’s going to be. I forget the exact dates but I believe it’s the last weekend in September and so now is the time to go ahead and lock in your tickets. We’re limiting it to 25 people this year. So if you go to pofulive.com, you can grab your ticket early.
I’ve got a couple more announcements I want to share with everyone. You heard us talking about double your agency. If you’re new to us, or you’re new to Semantic Mastery, then you know, there are two great places you can get started with us. You’ve already found the first one and that’s Hump Day Hangout show up every Wednesday. If you can’t make it live, you can always ask the question on the page, and then check out our YouTube channel for the answers. So go ahead and hit subscribe on the YouTube channel. Stay up to date with all that. But like I said, we help digital agency owners and consultants get more clients, right? Grow their revenue and scale their teams. All right, so that you can work less and earn more if you want to know more about that. Just go to 2xyouragency.com. All right, and then additionally, a lot of people ask us, you know, Hey, you guys have a step by step process for maybe working with aged domains or how about a new website or how do I use YouTube channels or how do I do GMB stuff? Go check out the Battle Plan if you don’t have the Battle Plan yet, you can find that at battleplan.semanticmastery.com. And last but certainly not least, if you’re doing done for you services or you’re working on your own projects, or you’re working with clients, you need to be checking out mgyb.co. Stuff like link building, the SEO shield, which if you don’t know what that is, head over there, find out press releases, there are more services come in, that’s just the tip of the iceberg. But make sure that you head over there, and you’re putting that to use and that falls into line with what we’re teaching at 2xyouragency.com, you know, as part of the fulfillment and getting yourself out of the fulfillment role and really, and really trying to run business. So with that said, you guys, is there any other announcements before we dive into the questions?
Marco: Let’s do this man.
Bradley: All right, let me grab a screen. Standby. Can you confirm?
Adam: Good to go.
Does The Middle Option In The RYS Drive Stacks Refer To The Classic Or The New Version Of G Sites?
Okay. So looks like Justin is up first. He says for the RYS drive stack. He’s been really active in the Facebook community too. So pretty cool. I love it when people come in and you know, are active and engaged because that’s how you start to grow. Right? So that’s awesome. Justin, he says for the RYS drive stacks for the middle option with the old slash new Google Sites. Is that referring to classic? So you must be talking about when you order from MGYB, he’s asking is that referring to classic/new versions of G sites, both newly created or an aged site as well as a newly created site. That’s the versions, they’re both going to be new.
But we’re talking about classic plus classic Google Sites plus the new Google Sites. Marco was talking about new Google Sites just yesterday with … I saw I’m going to say then, but there’s a so so it’s both in both new sites, but one is on the newer platform. Any old in the other side is on the old Google Sites. So it’s not about aged in new sites if that makes sense.
How Does The Twitter Account For An Extra Hundred Bucks Integrate?
Bradley: Last part of that is how does the Twitter account for an extra hundred bucks integrate? Thanks and Marco I’ll let you take that one.
Marco: Uh, that gets tied to your branded Twitter account. So it becomes a secondary Twitter account that retweets tweets from relevant sources, right? That trusted, authoritative, relevant sources in Twitter, so that your tweets are combined with those relevant, trusted, authoritative tweets so that you draw authority from those and it goes into a tiered network for just your tweets. So that’s what that is. And that’s why we charge extra because you get a persona network, right? A tiered persona network for your tweets and additional tweets to bring back all of that relevance to your website, to your project to wherever it is that you’re sending people when you tweet, your tweet will contain links, it’ll contain information is going to contain, I don’t know, videos, maps, whatever it is that you choose to tweet out. And that’s how you would use that.
Bradley: There you go, Gordon’s up sup, Gordon? He says, Hey, guys, I have no questions for today. Oh, wow. That’s a rarity, Gordon. He says, even though it’s a little bit late, and I just wanted to wish you much happiness, good health and continued success and prosperity for 2020 and beyond. And also to again, declare a heartfelt thank you for helping your customers by sharing your knowledge with us on these hump days. You’re the best that would be a good one for the testimonials, guys. Thanks, Gordon. We always appreciate you coming in and participating. You’ve been a member or in the audience for many years, a participant for many years, I should say. So thank you for that. We always appreciate you as well. And here comes another superstar, Muhammad. What’s up my buddy? Who said thank you, Al Gore, was turned on to
Should You Use A Unique Title Tags For A Crowded Industry?
and Mohammed, he’s another superstar. He’s been in and out of the mastermind but he’s growing which is awesome. So what’s up man? And he says, hey guys when it comes to the title tags for a crowded industry, do I have to have a unique one my car dealer client is in a big city and all the page one companies seem to have some variations of new cars in city or new that new comma used cars and city. Usually, I try to make my title tag stand out, but in this case, should I just copy what the competition is doing? It’s my focus on uniqueness even justified, I don’t remember learning it. Okay. I’m going to give you my opinion on this and I’m sure that there are probably some differences from some of the other guys.
When it comes to title tags unless it’s a blog post. If it’s a page where you know, for lead generation, I just use the keyword whatever the primary keyword is that I’m trying to target for that page becomes my at least the first part of the title tag. I might include a phone number in the title tag as well as the brand, right? But the first part of the title tag is going to be just that primary keyword, not a modification of it. It’s just the primary keyword, then I’ll have the phone number then the brand or something, some similar variation of that. But it’s always just the primary keyword where I try to have to stand out as in the meta description, right. And that’s where I try to write, you know, I do a lot of Google Ads now. And so I have the benefit of split testing a lot of headlines and descriptions. And because of that, I tend to try to write my meta descriptions as ad copy, so it’s compelling. So that’s what I try to do to stand out. And the reason why I say that is because I want that keyword and the SEO title is a significant ranking factor for a piece of content, at least in my experience, and I’ve kept at that process for many years now. So I always want that primary keyword as the title, the first part of the title tag two, and then I’ll use the ad copy or excuse me, the meta description, optimized that like it’s ad copy to try to entice a click. And that’s typically how I do it.
But I’m sure some of the other guys have some other input to put on this. So just to clarify, Mohammed, my opinion would be to do what your competitors are doing when it comes to the title tag, but then try to make your meta description stand out as much as possible. And one of the ways to do that, which may be Marco can touch on this a little bit more if he doesn’t get mad at me for saying this, has to include jump links because they can get pulled into the meta description. Remember, if you have a piece of content and you have like a table of contents, you have jump links within the content, those can actually get pulled into the meta description so it extends your search space, right? The real estate that you take upon the space on and plus it also draws the eyes to it because it’s got a blue clickable link right from within the meta description. So those are also things that you can do to help us kind of stand out. Marco would say you?
Marco: Well on understanding how the algorithm is working right now how it was tweaked how they’re trying to cater to NLP and any neural matching this is when you really have to focus on why brands are becoming more and more important as we go into the Semantic Web. Yeah, you could do it like that. You could do it just focus on the keyword like you said to include the brand and the exact match keyword but the broad match right. So if selling new cars and your domain has new cars, new cars com, so you can’t go new cars, com new cars for sale, it becomes nearly impossible to avoid over-optimizing everything on your website and if you had focused on your brand, which is usually a name, probably a family name, right? And plus, and then the carmaker, and then the location, model, you might want to include the model, if it’s opposed for whatever it is, however it is that you’re trying to frame it, it would be a whole lot easier if you concentrated on the brand. And then once you’re focusing on the brand, to do as much as you can for the entity of that brand around the web, so that now you’re setting yourself up to two ways.
Bradley: Yeah. I love that you can’t optimize for the new updates. Okay. All right. The people that say that just don’t have a Marco on their team.
Would It Trigger A Penalty If You Publish An Address For A Service Area GMB Page?
Anyways, Troy’s up. He says, Hello, I have a client’s plumbing GMB since he wasn’t ranking in the three pack he added the physical location of the shop which is also the NAP on his website to the Google My Business as well as leaving the service areas listed are already listed. The Business Services at home and not at the shop location right it’s a service area business meaning the Business Services customers at their location, not at the business location makes sense service area business. How is this going to hurt any listings or rankings should the address be taken off yet?
It should. And the reason why is because it’s clearly stated in Google’s terms, Google My Business Terms of Service that states if you are a service area business, you should not publish your address. There are some exceptions to that.
Which sometimes, by the way, you know, there are some algorithmic or automated suspensions that can occur from that. So, I’m surprised. Well, I mean, I’m not, I’m not surprised that I’m kind of surprised that it didn’t happen already, because I have heard of people adding the physical location for a service area business, and it auto suspending it. So if you didn’t get hit with that, that’s a good thing. I would go in and remove that service area, or excuse me, the physical location from being published. And that’s because of the Google My Business, Terms of Service state that if its service area business, you’re not supposed to publish the address. There can be some exceptions for that, such as for example when I’ve used this example in the past like a kitchen remodel Kitchen Remodeling company, I may have a showroom, right? Kitchen Remodeling happens at the customer location, not at the business location. However, they may have a showroom where people can come in and see, you know, kind of mock kitchen designs and things like that. So that’s, that’s an exception where, and I’ve actually had a client that we had left the service, yet it was a service area business, but we had left the published physical location because they had a showroom, and it got suspended. And we had to contact Google My Business support and, you know, state our case, which was that they had a showroom, and they reinstated it, it was fine. It was fine. It was just a matter of, you know, going through proper channels, but it got reinstated. It was fine. But I just wanted to point that out. I would not publish the address for service area businesses unless it’s one of those rare exceptions. Okay. And that’s because they told you not to do that and I’ve seen it firsthand gets suspended because of it. Okay, any comments on that guys?
No, I agree in terms of service violation you can get yourself in a lot of trouble for that. Yeah.
Is It Okay To Upload Images From The Customer’s Location Or Should You Geotag Them With NAP?
So here’s another one from Troy and this is a great question. He says another one field techs plumbing. The plumbing techs taking pics out at service area jobs will upload directly to GMB and Instagram account since taken by phone and geotagged to that residence location so geotagged from where they took the photo right? So it’s got the GPS data embedded in the imprinted on impressed upon the image okay as part of the metadata. So, is this the best way or should all pics be geotagged with NAP and then uploaded to GMB now? Because now you got conflicting data, right? If you take a photo that was taken on location at a customer location for service area business, and then you wait to upload it till after you’ve geotagged it with additional NAP data, doesn’t that cause conflicting Geo Data on that one image, right? How can that image be taken in two different locations at the same time, it can be, right? So no, don’t do that. The benefit that you’re going to gain from taking photos on location and uploading using the GMB app, by the way, is that it uploads that GeoData from and it starts to paint a picture, right? It starts to prove to Google, that you’re in that service areas indeed, where you’re conducting business, right? If that makes sense. And so that’s one of the ways that we talk about local GMB Pro.
We only use the geotagging software to tag photos, when as a second, you know, the next best option is a second option when we don’t have that first option implemented. So anyway, Marco, I know you want to comment on that.
Marco: Yeah, it defeats the purpose if you tag them from wherever the location is, but let’s say where you work is different from location, wherever the job is just a contractor goes out to a house 10 miles away, does a job takes the pictures, upload them there.
And then Google has all that information, versus going there getting the pictures giving them to you, then you retag I don’t understand why the whole purpose of this is you’re giving Google information from the place that you want to become relevant or related to your business, right? So if it’s 10 miles away, if it’s 20 miles away, whatever it is, you want to make that relevant to you and to your business and the way that you do that is by taking the picture they’re and uploading them there. If you upload them as some other place, and it’s going to change the data and that defeats the purpose of taking them at the location.
Bradley: Yeah, yeah. And it’s really cool. You can test this, guys, you can take a photo from your phone and upload it. Or you know, if you’ve got Google Photos on your phone so that it automatically backs them up to Google Photos I do. I’ve got an Android phone. So if you take a photo out, you know somewhere and then you go look at the metadata, it’ll show you the coordinates where it was taken, like, it’ll show you like a little Google map with a pin where it was taken. If you look at the little eye in the circles, so like the info, it’ll show you like the data that it sees from the image. So it’s pretty cool. It does that with videos too, by the way. So it’s, you know, it’s very, very powerful. And that’s it. That’s how you can kind of create a map for Google to understand like when I say a map like a surface area, by overtime you consistently upload images that are, you know, geotagged from where they were taken, uploaded through the GMB app, especially then that, you know, you can start to kind of train the bot to understand or recognize where your service area truly is. It’s not just claiming it stating it in GMB. But now you’re proving to the bot, that you indeed are servicing those areas because you’re uploading photos that are proof, like with the GeoData. So it’s a great question though.
What Is The Best Way To Index Links And Drive Stacks?
Okay, the next question is Hello there. Thank you for answering our questions. My question is, what is the best way to index links in general, and drive stacks? In particular, nowadays, mygb.co, our store, we have a link indexing service over there that works really, really well. It’s like 10 bucks for 2500 links or something like that. It’s ridiculous. So, you know, go buy an embed gig or excuse me an indexing gig over there and submit them that way. That’s one way to do it. How else could do it, Marco?
I don’t do it any other way. So I can’t say, go do it some other way, I get my legs linked index by dead if I’m looking. If I’m testing, I might try different things. So maybe when we do the heavy hitter club, we can show people the different ways that you can index links. But why am I going to do all that work when it’s not necessary? I could just go tell daddy, I need these links, links index, and then he’s gonna take them, he’s going to get about 60% or more index. And since he does multiple indexing runs, then then they the index over a period of time rather than all at once we had that question, I think, in the mastermind, so I want to make that clear to people that they don’t have to worry about, I don’t know 15 20,000 thousand links showing up all of a sudden, in their link profile. That’s not how it works. He does it over a period of time so that they index 60% Plus, and then you have this great link profile and index link and you can push it even more power if you build tiered link building to those index link, and again, data can take care of all that.
Let’s see what’s next. Troy says I’ll keep it going. Okay, Troy, yeah, might as well. I’m sure I said because there’s no other questions, guys. And by the way, if we run out of questions, we wrap it up early. So it’s up to you guys. You got questions, ask them if there’s only a handful of you here. Feel free. Okay. Otherwise, we’ll wrap it up early. I’m perfectly good with going back to finishing the training for 2xyouragency today. I’ve got a lot left to do.
Troy says I’ll keep going page borders are trending in the IM world. This week are they like what type of page builders HTML fast loading pages or still WordPress, the client needs redesign and I’m pondering page builder because so much quicker to build Google more receptive to HTML now since they weren’t a few years ago. So when you say pal, that’s it hang on. Let me after that because I know Google is not now more receptive to HTML before. They’ve always been very receptive to it to HTML. The thing is that WordPress is so popular that Google does get and I don’t care what they say, you know, they’ll tell you no, but they do give WordPress. It’s a little bit of a boost. Not much, but it’s just so damn popular. But HTML has always worked really well, because of how fast it is. It’s super fast and Google really likes that. I’ve worked in HTML forever, right? But 17-18 years, almost 17 years.
I’ve been doing this and it never stopped working. So let’s make that clear. Google isn’t any more accepted HTML now than it was before.
Yeah, and I really liked HTML, creating pages in HTML because it does they load super quick.
It’s not that hard to it’s just when you have to have dynamic stuff and you know, database and all that I like, I’m not an HTML nerd. I just use notepad plus as an HTML editor. And but I like using HTML pages because they’re quick loading and that kind of stuff. So anyway, uh, page builders are trending HTML, fast loading client needs a redesign.
So I don’t know really what that what the question is there. You know, it’s up to you.
WordPress still works. You know, I’m not crazy about WordPress. The only reason why I still use WordPress is that it’s it is, you know, like, I know it and it makes it easy for blogs and things like that, but I also don’t like WordPress, because of how many fucking updates there is all the time in that ridiculous. It’s just stupid. It’s just stupid and when you have so many damn sites that you manage it just you know, it’s just a pain in the ass. And even if you use something like main WP or whatever, they always end up being issues and every time there’s an update, you know, one or two sites out of the dozens and dozens that you manage end up having some sort of conflict and, you know, it’s just a pain in the balls. That’s why I try to run WordPress sites as light as possible, right? So the like, as little as few plugins as possible, and that kind of stuff because it’s just a nightmare dealing with on a regular basis. So, you know, pick and choose whatever, whatever you feel most comfortable with. You know, I still would build a new client site on WordPress just because of the ease with which I could build it. And then add content and all that kind of stuff. But I do like HTML for the various reasons that I just mentioned. Now that depends on how proficient he is with HTML, you can build a WordPress hybrid with HTML, right? And you can type HTML pages to your WordPress. That’s not a problem.
Yeah, it just depends it depends on on on how far you want to go with it. But I can tell you right now that you can rank WordPress, HTML, and literally just about anything on the web, if you work the entity guy says edit if you’re not doing entity-based SEO right now, if you’re worried about which builder you’re going to use, rather than how you’re going to set up your entity you starting off on the wrong foot. Yeah, I agree with entity-based SEO. It’s for the Semantic Web is that the bot is looking at. You’re not doing that you’re fucking it up.
Nicely said. Nathan says Troy takes the photos via the GMB app on the iPhone. Google loves those photos and you will get more eyeballs on your GMB. Yeah, it doesn’t have to be the app on the iPhone. It could be on your Android to just the GMB app period. right, that’s the point of load. By the way, you know, you can, you can give your field techs access as like a communications manager or whatever they call it a so that they can upload directly to the GMB as a contributor, which means they could not only upload photos, but they could also post GMB posts from through the GMB app directly to your GMB profile for the business. However, you can also upload photos and still get the benefit as a guest like so. In other words, a guest uploaded photos. So even if your texts that field technicians didn’t have manager access to the GMB they could still take photos and upload them with the geotag data, right metadata directly to the GMB as guest photos, user-generated photos right and it still has the same benefit. The only difference is you don’t get to add create a post from it with a call to action and squeeze keywords and such. But that the image SEO still has an effect even as a guest upload, right a user upload as opposed to a manager upload. Okay.
Troy says, Thanks, Jen. It’s always great. How’s it been a few weeks and just saw the pricing on 2xyouragency? Agree with Bradley, you’re nuts. Going to sign up before your sanity comes back? Yeah, Troy, you think I’m nuts? I think I’m nuts. Because I’m the one spending all this time doing all the videos and it’s a lot of fucking time will tell you that a lot of time and I got nine more weeks to go. So anyways,
How Do You Generate More GMB Calls For A Client With 4 Offices In Different Cities?
Next question. I just landed a big client who has four offices in different cities near each other and my main objective is to generate more calls from their GMB pages. So I figured this is where I can show the biggest and fastest results. I was thinking about doing a big SEO shield for the brand first and as local SEO shields for the specific GMB pages. Any better idea?
Well, yeah, I mean, you can do it all underneath the one branded shield. I think I’m pretty sure Marco is going to suggest that and I’m going to let Marco take over this one, I would, I would assume that you can push all of that through the primary SEO shield, which would be your drive stack and all of that. And then you can create location-based optimized folders within the stack instead of having these different stacks and all of that you can do it all under one and you actually get more power out of it that way than having different stacks, at least through my experience. Marco, this one is definitely yours.
Marco: Yeah, well, I mean, we’re thinking brand, I was supposed to be thinking brand, we should be thinking brand. If we don’t. Right now, like what I’m recommending to everyone is thinking of a catchy name because you know, women’s shoes. Chicago is not a brand. That’s a keyword. Right? New women should just, those are not brand. Think of brands think of a name that you want for your company that’s catchy and that’s going to last right? It’s going to stand the test of time. Why? Because if you hit that one, you got that unicorn. If you got that one that for whatever reason, becomes the keyword for the niche. Then not that’s an ATM, that’s a 24 hour, 365 ATM, it’s going to pour money in your pocket and your client, hopefully, it’s your idea. But that’s the way you should all be looking at the project even if you have to do local which is a brand plus location plus keyword association, you’re looking at the brand always. So even if it’s different cities, that should be one main office, right? McDonald’s they differentiate between McDonald’s Corporation and then the franchises and the franchisees and then everything else that McDonald’s does. It’s not one McDonald’s in one place and then another one in orphaned in another place or whatever. No, it’s all one big brand.
Bradley: It’s impressive. I mean, in such a short period of time, to like with ecom to take on Walmart and Amazon and be competitive with them in such a short period of time. It’s absolutely incredible. It’s impressive. So anyway, there you go. And yeah, you know, what’s interesting guys in the 2xyouragency training, the Double Your Agency training, you know, like I said, I should finish today we this training and it’s all about the first four weeks is about to extra pipeline. It’s about increasing, filling your pipeline full of leads, prospects so that you can never have to worry about revenue again for your agency. You can not only sell more clients, close more clients generate more revenue but you can also cherry-pick the best ones. Because the problem is if you only got 10 leads coming in your business, you know, you are desperate to try to close as many of those 10 as possible and it comes across in everything that you say your actions, your tone of voice. Everything it comes across as desperate because you need the revenue and you only got 10 prospects to talk to. If you had 100 prospects to talk to be completely different psychology. So anyway, I taught the reason I brought that up is that the whole first four weeks is about building your brand. Exactly what Marco was talking about, but there is an SEO benefit to it. But I’m not talking about building your brand. In SEO terms, there is a portion of that where I talk about it, but most of it is about building your brand so that you become synonymous with whatever product or service it is that you’re trying to promote.
So for example, I talked about niching down, that’s how I prefer to do it, I think it’s much easier to scale an agency that way. So like associating your primary keyword which may be Tree Service SEO or like for me, for example, or Tree Service marketing or Tree Service, lead generation, whatever it is, with the brand name, and it’s about building that brand in that association and so the whole first four weeks is about really building your own brand first. That’s super important because that’s how you start like Marco said, once you become once the association has been generated, not just within Google, but also within other within you know, prospects’ minds, customer, potential target’s minds that’s like an ATM, it’s a 24-hour machine, you know, cash machine that’s just going to constantly deliver money. That’s where you want to be for your own agency as well as for your clients, you want to be able to reproduce that duplicate that for your clients and have and help them become the branded verb. Do you know what I mean? Like, you want them to be the ones that are associated with their product or service in their local area. And the way that you do that is through what Marco calls entity SEO. It’s about building that brand. And that’s incredibly I mean, that’s absolutely true. It’s about branding, that’s you want to kill it in SEO, build the fucking brand period. That’s just the way it is now, and it’s only going to continue to go further in that direction, in my opinion. So
Marco: Yeah, it’s not just an opinion. It’s what Google is telling you. I mean, that everything that they’ve come out with, and I’m just seeing this all over with people that just they have no clue. And it’s all about into all of these people that saw drops in whatever they were doing is because their entity wasn’t right and those who benefited or didn’t see any changes, or because they’re doing things right. To me, it’s funny because the only way that we find out about updates is like when people come in on Hump Day or in our groups and tell us, you guys see that update? And we’re like, No, no, but let me go and see what it’s about. I know what it’s about, I saw what it’s about Google tells you, what is about Google tells you, I mean, almost to the letter what they want. And then John Mueller will go and tell you the opposite so that you don’t know what to do. So you gotta go sift through all of that to get the right information, because you got a lot of people that are just spreading the Google word, without understanding what it is that they’re saying without even understanding what it is that John Mueller is saying. Cuz a lot of times what John Mueller says and what he means are two totally different things. Don’t pay attention to John Mueller. If you don’t want to believe Marco that then don’t believe Marco go and test and see for yourself. Whether what I’m telling you entity basis seal, whether that’s what’s working right now, and I guarantee you that you’re going to get results. If you do the things right, set up your SEO shield, and then do the things that are in the battle plan that we recommend for your entity. And it’s just a done deal. It’s so simple, it’s ridiculous. And you can go up against anyone I’m telling you right now that you can take on anyone in the internet space and when
Bradley: I think Hernan is gonna contribute?
Marco: Yeah, no, I would just add to people that when you’re building your brand when you’re talking about your brand, it’s that’s something that you separate from your SEO brand. It’s all your brand. Your brand is how you’re going to do business, but it’s going to be your calling card on the web, and you can’t call yourself Joe Schmo from Kokomo anymore and expect to go up again when Google is benefiting brands. And so again, if you’re not working towards that brand, towards becoming the keyword for the niche, right, like you said to become the verb in your niche, then you’re not. Forget it, you’re gonna have to do so much work. So much work to make it right, that you may as well just start doing it right, as right from the beginning, work on that brand. Think of that print, work with your client on that brand when they tell you well, I want the keyword in the city. No, that’s not the way that you should do things you should think about your business and how it is that you want to present yourself to the customer to the client to people on the web. How do you want your brand to appear to the people who are looking for your products and services or whatever it is that you are selling?
Bradley: Yeah, anyway, that’s, you know, guys, this what’s great about this is. Remember, you’re hearing from multiple agency owners here too. And we all have, you know, we all understand the importance of that whole branding thing. There’s the SEO aspect of it, but it’s all one and the same now you shouldn’t separate the two. Building the brand, and SEOing the brand is one and the same. And so again, it’s good to hear an opinion from Marco and from Hernan, and for myself. We each have our own successful agencies beyond what we do here at Semantic Mastery. So it’s good to know that you know, we’re speaking from experience, right, this isn’t just theory.
Any Thoughts On The Erratic Movement Of Websites In Google Search Console?
Fitz says Good day. Good day, guys. Thanks for this forum. I noticed the three of my sites show in the Search Console are going up and down together. Why do you guess this is happening? They are in different states. Honestly. I have no idea. I mean, there’s there could be a ton of variables there that you know, questions I could have about that fits that we’re obviously not gonna be able to get to the bottom of right now. I can’t imagine what would cause something like that unless they were all three sites were hosted on the same host. And there’s some sort of hosting issue. I don’t know how what the connection there would be. It could just be a coincidence. It’s unlikely, but there’s got to be some. I don’t know. Is there any of you guys have any speculation on any of that? not really enough information there to go on. But no,
Marco: no, because we’d have to go and look at each one specifically and see how they’re related, whether they’re related to why Google created that relationship? Well, if Google created the relationship, why there’s a lot of things that we have to look at.
Bradley: Yeah. Yeah, that’s something would have to be investigated fits. Come join the mastermind and you can submit that to one of our mastermind webinars. And we’ll be happy to audit it and look into it.
How Does Responding To Reviews Help In Ranking GMB?
Muhamed, What’s up buddy says Hey guys, how does responding to reviews and GMB help things is it only good because its activity and GMB type of client was avoiding responding to negative GMB reviews and I’m prodding him to do so both for activity and reputation purposes. Okay, I think there’s, look, we already know we can rank without reviews with none, right? So reviews can be a factor, but they’re not necessary or critical, right? So in my experience, the reason why I suggest responding to reviews both positive and negative, I tell all my clients to respond to reviews positive and negative for two reasons. Number one, it’s additional activity. Number two, it shows to your users, two people that end up seeing your brand that you’re engaged with your customers, right or that the brand is engaging with their customers. And number three, because it gives you the opportunity to now inject additional keywords and location modifiers into a response because a lot of the time, I think about most reviews that customers leave, don’t have any keywords in them whatsoever or location details, right? A lot of them are just saying, hey, it was awesome, thanks, guys. I mean, it might have like, you know, hey, they called these guys to come to remove a tree and they did a really good job, we really, you know, clean up afterward, it was great, I’ll call them again, highly recommend it, but other than saying remove a tree, there’s no other indication there as to what has been done. They’re just saying that they did a great job, which is great. But what I like to do is have, you know, go in and in reply to that and say, you know, thank you for your kind words, it was a pleasure perform, you know, handling that tree removal job for you in Fairfax. You know, we encourage you to contact us and next time you have some tree care work, you know, or tree care needs or something right. So now you squeezed in multiple keywords, as well as a location modifier. So that’s why I like to do that and I have all of my clients, you know, what I’ll do is when I send out monthly reports, I have my VA always take screenshots of GMB insights and stuff like that. And one of the things that we look at is the reviews to see if any new reviews have been posted in the last month and if so have they been responded to? Because if not, then when I send the monthly reports to my clients, I mentioned that in the commentary in the email that I send my clients say, Hey, you know, I noticed that you got two new reviews this month that hadn’t been replied to, here’s the links directly to them, please go reply. And I send that to them. And again, and I’ve trained all of my clients to do exactly what I mentioned, which was to squeeze in a keyword and or location modifier or a couple of keywords if they can, and not a spammy way, but in a very conversational way. But again, it’s not necessary. I think it’s important to do it is something that will move the needle, but it’s not critical. What do you guys think? Any comments on that?
Bradley: And on rare occasions, you can turn a negative battery review, what initially was a bad review, into a positive and end up turning that customer into a brand advocate. Exactly. It’s a rare occasion that that happens. But if you bend over backward to make something, right that was a fuckup on your part or not, you know, whatever but if you bend over to make it right then sometimes you can turn that customer into, you know, an ambassador for the company because they’ll go out and you know, sing praises about your business and recommend you to friends and family and such because they had what started off as a bad experience, but turned into a good one.
Okay, and so just keep that in mind. Remember, guys, think of setbacks, as you know, Napoleon Hill. I think it was Dale Carnegie that actually said it, but Napoleon Hill was the one that published it and you know, really made it famous. The quote, which was, for every adversity, there’s a seed of equal or greater benefit, right. And so if you think about that, and it’s funny, I’m listening to an audiobook right now that I’m really enjoying, I’m only in chapter two, but it’s called Black Box Thinking. And it’s all about how you know you if you take your failures and analyze them the way the airline industries do with the black box, right? They always admit they don’t ever try to cover up mistakes or hide mistakes or try to downplay mistakes, they take all mistakes head-on, and they analyze the data and make it publicly available for everybody so that they can improve processes and improve how flights you know are handled and things like that. And so anyway, it’s just an analogy to say, hit a challenge head-on. And that’ll make you stand out and figure out a way to learn from that to improve processes so that it doesn’t happen again. It will make it a stronger business stronger, brand stronger, stronger company. And so again, just think about it that way. You know, I love that statement. I say to myself all the time when I run into a challenge, something that, you know, if I mess up, you know, I fail, you know, have some sort of failure or something. You know, for every adversity there’s a seed of equal or greater benefit. So just remember that. Just look for the way to improve upon a process when you’ve been notified of a setback or you know, an insufficiency or whatever. That makes sense. So anyway, all this is covered in 2xyouragency, guys. You should join it. And Muhamed, it says PS my situation is slowly improving, and I will take my stable place back into masterminds. And yes, you’re always welcome. And the door’s always open to you.
What Are The Potential Problems If You Have Multiple Keywords Floating Around Page 2?
Austin says, Do you have multiple if you have multiple keywords just floating around page two? What would you think about the problem maybe? Let’s say the on pages type? Again, that’s kind of a loaded question in that it could be a number of things. I could speculate on, you know, 18 different things that it could be. What I would recommend doing, if you say you’re on pages tight, let’s just assume that it is and you’ve got keywords that are floating on page two, I drive some damn relevant traffic to those pages. Because that is my go-to thing when you’ve done other on-page and you’ve done some off-page stuff and you’re still struggling to get the results that you want. I found ART – activity, relevance, trust, and authority. If you can provide engagement activity to that you will see a significant movement. Right, it will definitely move the needle. And so what I would do is buy some traffic, some relevant traffic from Google to those pages and see what happens. That’s what I would do. Any suggestions on that Marco?
Bradley: Yeah, and you can buy some relevant traffic from YouTube. Although that’s more for views than for clicks, you can get some clicks, and it will be relevant. But you can use the Display Network for Google ads for way less expensive than search ads and drive relevant traffic to your pages. And Google knows is relevant because you set it up through your audience targeting right. So you can set up in-market audiences, custom intent audiences, whatever, layer them, so you bind audiences. It’s called layering. You know, you can do that as well. But my point is, now you’re buying traffic to pages that from a relevant audience that it’s an audience that you’re purchasing from Google, right? You’re tapping into a Google audience that Google is telling you is relevant. So you’re buying relevant traffic directly from Google. And now those are relevant signals that Google is waiting higher than just some random ass traffic if that makes sense. Because Google understands there’s already has a profile developed for those visitors, and it’s already identified them as you know, a relevant audience before they even hit your page is my point. So again, those are highly weighted traffic signals. And I don’t care what Google says about buying traffic from Google Ads doesn’t help SEO. That’s just like telling you that link wheels don’t work and press releases don’t work and guest posts don’t work and all that right. How’s that working out for you guys?
Alright, we’re about out of time. Guys, I’m sorry. There are a couple of good questions. We’re not going to be able to get to
Is Blogger A Good Substitute For WordPress For Blogging?
last one fit says is Blogger a good substitute for WordPress for blogging? Not really, because you’re so limited which you can do with Blogger. You know, the self-hosted WordPress site gives you a lot of functionality. Blogger, I mean, it can be used, but you’re limited in design. Well, I don’t know. I’ve never tried to design within Blogger. I’ve just use default themes or whatever. So I can’t answer that for sure. Except if it was a good substitute, it would probably be a lot more prevalent and I rarely ever see any blogs on Blogger that have any measurable amount of traffic. Any comments on that?
Marco: Yeah, let’s say tested and little know how it turns out because it’s I’d have to speculate since I’ve never used Blogger for anything other than links back to my content.
Alright, so Clint and decline, I don’t know if that’s your name or what anyways, you guys, sorry, I didn’t get to your questions. If you post them in the Facebook group, we can try to answer them over there. Or you can repost them until next for next week’s Hump Day Hangouts and we’ll get to them there. But either way, sorry, guys, we didn’t get to you but we are out of time. So thanks, everybody, for being here. Thank you, guys. Bye, everyone. Go get better, Hernan. Thank you. I’ll try. Alright guys, bye everybody. See ya. See ya.