Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 289

By April

Click on the video above to watch Episode 289 of the Semantic Mastery Hump Day Hangouts.

Full timestamps with topics and times can be found at the link above.

The latest upcoming free SEO Q&A Hump Day Hangout can be found at https://semanticmastery.com/humpday.

 

Announcement

Welcome to Hump Day hangouts Episode 289 to one where Hernan looks continuously shocked for some reason.

Hi, how's it going? Hernan Is everything okay. It's great, man. I'm feeling like shit, but here we are. All right, good, good stuff. Well, keep going here. Like I said it's Episode 289. Today's the 27th of May 2020. I can see we got a lot of really good questions already today. But if you haven't yet and you got a question, please put it on the page. First come first serve. And then I'm going to get into a few announcements. We've got some cool stuff that happened earlier this week. And then some last-minute announcements, things that we just found out about today that I want to touch on But first, let's say hi to the guys real quick and see how everyone's doing so

I'll start to my top left here Bradley. How are you doing today?

Good. I'm good. I just edited the video description in YouTube because still had some stuff from the webinar we did yesterday. So anyway, but I'm good. Things are good. I'm back from taking a week off, and it sucked cuz I went away for a week camping and ATV riding, thinking that I was going to get away and get to enjoy it and it rained the entire week, all day every day and it was awful. It was fucking miserable. So I wish I would have stayed home and worked.

Yeah, man, speaking of weird weather that so I'm in the Bay Area. So we just hit 95 the last three days, which is like 34 Celsius. It's just like, Okay, well guess I'll go out in the morning, go for a walk and then come hunker in here, shut the blinds and turn the air just thinking. So that's been my life for the past couple of days. So let's head go with the happier weather report. Marco. How are you doing?

The sun's out again. It's the rainy season and he's like the sun's out. It's rainy season man. Look, I live in paradise. All right, I can't help that. Make some money. Right? First of all, go get the battle. You follow the Battle Plan.

make some money. Hire someone who will help you. Train, apply, and make money. lather, rinse, repeat. And then you can go find your own Fortress of Solitude where you can just watch the world go by and you don't give up. Push your mouth but other than the outstanding weather

How are you doing marking things are going good. Things are good here man. Things are good. Yeah, I'm still like things are opening up a little bit here. Essential businesses and all that and all this other stuff, but I'm still self-parenting. I got three kids. They got to think about it and I'm not a spring chicken so that there's another person that I had to think about right because I can go out or like one but I have to think about my family. Yeah. And what I might bring, bring home and closer to home to make somebody.

I knew personally died of this. It's not as if it's totally foreign to me like I don't know anyone who is affected by this. I like what I do know. And so having it that cloth is not any longer six degrees of separation. it's like I know and so no, it ain't happening and we're gonna see how this plays out and I'll let everybody you guys can all go and enjoy yourselves you know to do whatever the hell you want and then let me know how that turns out and then I'll decide after that second one what it is that we're going to do but for now we're cool we take it easy and that's it, man. We did we just but my personal choice, right, my personal choice to do that. It's not as if someone is forcing me to do it. I'm choosing that this is the best way for myself and my family. Enough. All right. Well, Hernan How about you man, things are like you're moving into wintertime right? I always get

Yeah, it's hot summer-like wait a second I was wearing a sweatshirt what hell's going on? Yeah, actually actually all of you guys are well Marco Marco is like, you know, he's in a good spot 20% but all of you guys are you know getting the nice season. I'm getting the shooting season. Yeah now so now but yeah man it's good today was a good day.

Like warm-ish. But yeah, we're getting into winter and all of that so see how that goes, could you? Oh, Chris How about yourself? Yeah, yeah can't complain man sun's out the sun is shining all day. I mean it's dark right now and the best part of all Friday the gyms opening back up and stuff so things are really good standing. Well, I'm going to circle back around Bradley, you mentioned a webinar and I wanted to touch on that because we had Brian, a mastermind member, along with Bruno, and you all listening can get to know both of them better and see what Bradley has to say to about this go high-level system. And Bradley, you want to tell real quick, I'm gonna pop the link in where people can go and check out the replay. Do you want to tell them about the webinar a little bit?

Yeah, Brian, one of our mastermind members reached out and basically said that he was using a platform, an agency automation platform that consolidates a whole bunch of different services and such all under one roof. He reached out because he thought that it would fit really, really well with the 2xyoruagency training.

Because it does a lot of the stuff that I talked about in 2xyouragency about how to automate, delegate or eliminate because this platform consolidates a lot of services that you may have separate subscriptions for and I always call it duct taping them together using Zapier or some similar application. And basically these have integrated services that do all

All of the same things that many of these external services do that we put, you know, we connect via Zapier, and it's all under one dashboard. And so it's a lot more seamless. And there's a lot of really cool features inside there, like one of the primary feature that was, is used to pitch this go high-level application or platform is what's called database reactivation, which is a very easy way or a simple way for you to get your foot in the door as an agency owner with potential marketing clients because you can. So anyway, I can't really go into depth right now about that, but it's a really cool platform. I signed up my own agency on the agency level account level so that I can create a first of all, I'm gonna use it for my own agency, but second of all, so I could also create a case study for how I'm using it. I've got some really good ideas that I'm going to be sharing in that case study that I'm gonna be putting to the test and then sharing in the case study.

As well on how I'm using it and how to generate kind of exponential revenue growth from it, as opposed to just linear. And so anyway, I think it's bad, it's very valuable, I would encourage you guys to go check it out, it does come with a 14-day free trial. So once you see the webinar, you know, comes with some free or some, I think it's free, or it's like five bucks may be to pay for some of the training that Bruno had put together, what he calls the quick start training for that. And so you can get all of that. And your first 14 days determine if it's for you or not, but I think once you see some of the potentials of this, it would be something if any of you are trying to grow. I think you should absolutely take a good hard look at it. Definitely. Yeah, no, I mean, I don't do generally local stuff. But I check this out. And like I've been looking at it and I talked to Brian about all the details and like I was starting to be like maybe I could find a way to you just like no stop it. But like for anyone out there who's dealing with especially local clients or can find the right use case

Yeah, just blew me away from the number of services and automation that's packed into that suite of tools and how seamless that is, is pretty amazing. So definitely worth checking it out. Real quick to this one came up today. So we constantly get questions about GMB verifications, right? You know, hey, where can you guys do GMB verifications work in MGYB, when is it going to be available? I'm going to cut to the chase GMB verifications are available right now. As always, we cannot tell you how long that is going to be the case. So if you are doing lead gen if you're needing a verification for some other reason, this would be a very good time to put your order in because not only can you order now what you couldn't have yesterday, you can get a 15% discount today while we've got it opened up. Also, it comes with a 30-day guarantee. And it's about I believe, 14 day turnaround time. So pretty quick. I'll post all of that in the chatbox for those who are live. If you're not just head to mgyb.co, and head to the store, you can look for GMB verifications there you can also get syndication networks, Rs drive stacks, SEO shield, link building all that sort of good stuff.

And circling back around. I wanted to touch on this real quick for those of you who are watching us for the first time, thank you very much whether you're watching live or catching the replay on YouTube. If you want to go to the right place, head to semantic mastery comm slash HD questions every week, we asked you to limit your questions just to one. Unless you're live, you can ask some more. You know, we get down there. We just want to make sure that everyone has a chance to ask their questions. So if you ask some questions, we may not get to all of them just before Warren. And then secondly, we encourage everyone to check out the battle plan and go to battle plan dot semantic mastery. If you want to get repeated repeatable SEO results that is for you. I'm not going to read the page to you you can go over there and check it out. But it is a fantastic tool that we recently just updated them released version four a month ago.

And then Bradley touched on this too if you're an agency owner or a consultant that you want to get more clients, yes, you want to grow your revenue. Yes. And you want to scale your team, hopefully, yes. Then if you want to do that, head over 2xyouragency.com. There's a ton of incredible training lets you crush it, whether you're again, being a consultant, or if you want to build a true agency, and it doesn't matter if that's SEO, it's other areas of digital marketing. It's going to help you grow and make more money. That's the bottom line.

All right, with that said, Guys, any other quick announcements before we dive into questions?

Good. All right. Let's do it.

All right. Grab the screen.

You guys confirm when you see. See my screen.

Would You Recommend Ordering Another Drive Stack To A New Website Section Targeting Service Keywords In Different Locations?

So it looks like BB Now that might have been from last week. It looks like it was it will start with Bobby. Bobby says Hey guys, I got some questions. The first one was would you recommend ordering another drive stack to a completely new section of a website targeting a different service keyword in different locations on a large content site that would be perfect for the location sealed, am I right? Marco?

Yeah, that's perfect for the extension. And it's currently available and as a coupon sweep. So that's what the drive stack expansion.

Yeah, we're saying, Yeah, maybe if he already has the brand it because he's saying another, right, a completely new section of the website. So we're talking about the same website, money site. That's how I'm seeing. I'm seeing something different.

He has a different service keyword, and a different location on a large content what so that's, that's just an inner page, I think what he's describing the top of the silo. So you would aim the expansion on the current drive stack at that inner page, you'd get much more power going and extending that initial drive stack then you would be doing a completely different drive stack, g site. Sure, gotcha. Okay.

Would You Recommend RSS Masher To Drive Traffic To A Money Site And Lead Gen Assets?

The next question was  GMB.Thanks again, I've not used them for lead gen assets but I have in the past I haven't built since the updated the new version of RSS master which is even better. But to create the kind of like Kwazii PBNs and when I say PBNs, they're not like what we would traditionally think of a treat PBN, these are real sites to generate real traffic and that's the differentiator, right? having real sites generate real traffic. With automated content posting to them right through all the RSS feeds that you splice together and RSS masher and all the really cool shit you can do. You can take a look at the most recent webinar we did with Damon Nelson, about the most current version of RSS masher and see some of the examples of the sites that he builds are 100% honest.

Major content sites using RSS masher. And they're freaking beautiful sites. And he's generating affiliate income and, you know, like AdSense income. And so such using those sites because they do generate traffic, they look beautiful. But from an SEO standpoint, I looked at it as like, hey, this could be really good to generate, you know, in related content type sites that could feed traffic back to a money site or a lead gen site or whatever. So, I mean, I think it's certainly possible to use it for that I haven't done it myself just to be honest because it's not the strategy that I've been pursuing. I've wanted to in fact, I even talked about it with my partners here. I would love to have some time to play with that and set up some sights but I haven't done it yet. I think Marco. Weren't you guys gonna try playing with that a bit. I know it probably hasn't been done but wasn't that on the to-do list?

It is being done. What we are currently testing it and we won't like there is anything. I'm not personally doing it but I got my mini mastermind, which is where all the evil takes place where we can go after everything. And there's a couple of people in there who have a license. And then one of them is using our license as I gave her our license to go and try it out. So they got together. Three of the people in my seven-person mini mastermind got together. And what they're doing is they're sharing information on how to make make it work in the best way possible. And then they're going to come back and report it to me and we're either going to make it available through MGYB as a service, or I'm not sure how we're going to offer that but there's definitely something in the works with that RSS masher. It's just you guys if you go get it just be prepared because there's a high learning curve is that simple software that you're just going to go and plug and play

You have to be prepared to go through the training to go through the process, gathering up the feeds making everything look right. And then you know that that's when the magic happens and I can't wait to blast that. Now get it, give it a companion g site and drive stack, expand it, and then blast it with link building and some embeds and see what happened. I can't wait.

Yeah, it looks good. As I said, I wish I had more time to mess with it. Because I think there's a lot of potentials there as well. So, so maybe next Wednesday, or the following Wednesday, we can give people a preview. But again, the first ones that'll get a preview, it will be my mini mastermind, and then the semantic mastery mastermind, the heavy hitter club, and then we'll go public with whatever we have. It's still a few weeks away, it takes time. That's all

Is It Possible To Get An Iframe For A Drive Folder?

so Frank's up. He says it is it possible to get an iframe for a drive folder tried adding a link into iframe generator and it came back saying the page was blocked from being displayed? also. Well, first of all,

The first part of that is Yeah, you can use to be able to do that. But no, I haven't tried since the updates recently. Marco, can you? Yeah. Not through the iframe January? That's why I tell people to code their own code. Yeah, because you can't do it that way. You have to separate the, I can't go through the process that you have to get the folder ID to be able to iframe it. And what you have to insert in an iframe generator is the entire URL, and you can't do it that way.

Okay.

Publish to the web would be a file setting in the drive used to say publish to the web, it would give you an embed code for the file or for the folder, but I think that has been taken away correct recently. Uh, no. I can check that right now. I mean, go on and let me take a folder that has nothing in it. And we'll just move on while you're looking that up.

Do You Have Any Link Building Services In MGYB For T1 Money Site?

He says also with MGYB, do you have any link building services that could be used for tier-one money site or only g sites? Yeah, that while the SEO shield can point back to your money site, right, which includes the drive stack files and folders as well as the G site. Also, press releases could be used for tier-one money site, right where your money site tier-one money site is. It's redundant. That's like the Department of redundancy department. You know what I mean? So, yeah, your money site, again, press releases and the SEO shield? Those are the two things that I would recommend. Am I missing something?

No, no, no, I don't think so. And I can't find it. I can't find published on the web by the way. That's what I thought had been removed since the recent update. But it used to be able to do it that way. So hopefully that was helpful.

What MGYB Service You Should Use To Rank For A City That Is Three Hours Away From The Dealership Location?

Mohammed's up, it's up mom and he says, Hey, guys, a client is asking me if I can rank his Volkswagen dealership for VW related keywords in a city. Three hours away from where the dealership actually is.

Actually, how would I go about this? I know I can get a GMB from MGYB for the New City and add a new city page to the money site. What else would I do?

Well, the problem that I see with that Mohammed is it's a dealership right? So if you're getting a GMB for a dealership which is a storefront business, right with the customers come to the business location, and you've got a spammed GMB listing, that's three hours away from where the dealership actually exists, then, how is that going to play with potential car buyers? When they're looking to go to a dealership in their local area and they've come to find out it's a spam listing and instead they've got to go three hours away to buy a Volkswagen. To me, I don't think that would be advisable for the reasons I just mentioned. Maybe I'm misunderstanding the question. Anybody else interprets this another way?

No, that's the way I'm I'm reading it unless the dealer is opening up a dealership in that city in which case, you would need spam. GMB. Right. Correct. Yeah. But yeah, I mean, I am not willing to drive three hours to go look at a car, like my dealer has to be closed by where I can just jump in the car. 1015 minutes, I'm there and look at the car and decide if I'm gonna buy it. Because I'll be people. Yes. I mean, the idea behind it is correct. People are going to first look online to find a car that they liked, and they're going to find the dealer, then they're going to go visit the dealer to see the cart. Who's going to drive? Did you talk that to this dealership owner, by the way, and ask him Who do you know that's going to drive three hours to buy a car when they can buy one mic in the city? I don't understand the thinking behind that. Not only that, but don't you think it would piss a potential customer off if they were misled to believe that a dealership was in their local area just to come to find out that it's three hours away? I mean, it's not just that like if he was promoting like ranked a page organically for the city that is three hours away, and says, Hey, we sell cars. Were our dealerships over here and they're honest about where it is. It's very likely most people are going to drive three hours away anyways, but at least they weren't being dishonest about it. Whereas having a GMB for a storefront business where a store doesn't actually exist, that I think in my view would piss me off if I put driving directions and go show up at this place to find out that it's it doesn't exist, and then I got to drive three hours away to go where I intended. What about other car dealers dealerships? wouldn't they be pissed if you're faking? A GMB and I just totally am in the area. I don't think VW corporate would be too happy with that with you faking GMB.  I don't know how much trouble I mean, you can get into a whole lot of trouble behind that. talk to this guy. talk some sense and then

yeah, just find out what his intent is really. And maybe you already know it, Mohammed and it just wasn't conveyed in that message.

Yeah, but yeah, I mean like I said if I was going to do anything it would be to try to just rank organically for that and just be honest about where the dealership is and why they should drive three hours away to purchase a car at that particular dealership.

SEO Shield Question

Alright, moving on uh, next question is Hello everyone recently I purchased an SEO shield and since I got some discount for link building, I also bought that so I placed the order for SEO shield and link building altogether. What I found out that instead of building the links to my properties, they pointed all the direct all directly to your money site. Okay, you can edit the URLs to build links to an M GI Bill, Why be disregarded that and build all the links to your money site? No continue can find that hard to believe okay. When I inquired from support about it, they said since you had provided the URL file, we built all the links around that. But they also said that they don't recommend it. I'm a new user purchasing SEO shield first time and also not aware of the internal tech now technicalities excuse me of SEO SEO. So I provide all the information including the URL file because I thought it might be required to build the SEO shield since I bought the SEO, SEO, and link building. So I believe that SM support will follow the best practice since I've gone blindly trust SM for SEO related stuff. So my question is Why were the links built directly in the money site even when it is not recommended? No one will pay for the money to I'm not sure what he says.

Now, he says that the links can't be removed. This website is my six months old hard work. I don't want to degrade my website by any means. So what should I do now? Should I disavow the links pointing in the Excel sheet? Please suggest, okay, um, the first part of that. I'm not sure if you came to us cold and you don't know anything about our methodology, then then I could understand where that confusion may have come from.

Perhaps we need to have that clearly explicitly outlined on this on the order page or the order submit Details page. In other words, if it's not already, but

As far as what you know, we didn't build all the links to your money site URL. If your money site URL was listed in your submitted URLs list, then some links will have been built to your money site URL. But in all of our training, we always suggest we actually won't build links to your money site URL if we know that it's in there. So I don't know what to tell you on that other than and as far as disavowing Marco doesn't ever recommend that I've done it in the past haven't done it for years.

This Stuff Works
I don't think Have you seen anything negative happen? We don't suggest it, but I don't know that it is going to cause any problems. Marco, what do you say about this? I say I have a really big problem with this guy. Right? Because this was sent to support at mg y v.co. And I heard from Deadia and he said, hey, look, you know what, what can we do it with this? What can we do for this person? So we're looking to do the right thing. Here. Look, I can remove all I think I can remove all the links

But it's gonna take a while I so we aren't talking about it, he doesn't even give support a chance to respond and let him know what the answers are. He comes here to a public forum to air the laundry. And I understand that. I mean, in no way Is this a recommended practice. But I mean, he submitted the URLs for us to build links to if you give us a spreadsheet, how are we to know that there's a money site included in the spreadsheet? I mean, he's assuming that we're supposed to assume and look these, the logic behind this evades me because I just don't see it, how we're supposed to know that he's submitting his money site from now on. And so now we know that we need to make sure that we tell people explicitly on the order form do not submit your money site URL. So thank you for that. But I don't appreciate

This being aired on a public forum, where we're taking care of when we're looking to do what's best for you and for your website. Not that anything bad has happened. Not that anything bad will happen. We don't know yet what would happen, but it's still in the discussion stage and he doesn't even give it an opportunity comes publicly as Hey, you guys, I thought you were supposed to follow best practice practices and whatever else he says. And I just don't appreciate it. Give us at least a chance to do the right thing. And then if there's a problem, if there's no resolution, then you come here and you speak to us publicly. I thought about writing to you by the way. Because I saw this, I saw the way he called it the ticket, come through and I know I'm supposed to stay away from customer service. But I thought about writing to him because I don't see the logic. If he submits the URLs to build links. That's what we're going to build links to because the customer as always, right? So if you want links built to your money site, in spite of the fact that we don't recommend it, and then we say, Don't ever do it, we don't do it. If you submit the URL, and it's by mistake, and I'm not saying that you did it on purpose, if by mistake you included in my site, or you didn't know, it's going to get links built to it. Now, yeah, we are going to try to do the right thing. That's all I can say. We were trying to do the right thing before, even after having come on a public forum, and then like hitting on my last nerve, we're still going to help you out.

Yeah and I don't know that it's going to cause any problem. We just, we don't build links, the types of links that we sell at MGB directly the money site, we always in all of our training suggest not to do that because that's the whole reason for the SEO shield right is because and that's why it's named the SEO shield because it shields your money site, from all the external threats.

SEO and link building that you can do because link building to your money site can, doesn't always but can create a problem. So it's not a guarantee that you're going to have problems because that happened, it might not cause any problems at all, we just don't recommend it, we suggest not to do it, because there's no need to because we push all the power to the SEO shield and use the SEO shield to launder basically clean any potential negative juice through Google properties and through high authority assets, that and push relevancy essentially, eventually to the money site. So again, we don't know that it's gonna cause a negative impact at all, we just don't, we don't test it. Because we don't do that we always recommend building them directly to the SEO shield. Again, that's the whole point of the SEO shield. So we have learned, we have now decided or just came to the realization that that needs to be very explicit on the order form, submit page, and that makes sense and we'll make sure that we make that change and Marco and Dadea, our link builder, are going to do what they can for you. So hopefully that will suffice.

How Do You Use Press Release To Achieve Better Rankings?

Next question, SMS insurances total newbie here, I just ordered the press release. Not sure where to start. I'm clueless on what to do, and the advice would be great. This is awesome that you asked this question because I'm actually working on a little mini-course for press releases for people that want to order and not for SEOs. But for business owners. I mean, anybody can have access to it that they want, but it's I'm doing a little mini-course for press releases.

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For MGYB, in other words, a little mini-course on trying to teach a layman right or a business owner, somebody that's not an SEO, how to get the most use in the best use the most traction from press releases that you order from MGYB. And I'll have that done by next Tuesday for sure. Maybe even possibly will be available on by next Wednesday for people to go download as a Lead Magnet or whatever, we'll see, I don't know if I'm gonna have it ready by Tuesday. I don't know if it'll be ready on Wednesday for public consumption. That said, I can give you a brief rundown on it. Because I was actually working on that presentation earlier today. In fact, it's over here. So I can show you that I'm not kidding, do it yourself press releases, leveraged PR marketing for your business. So this will be both a presentation as well as some of that stuff hasn't been added yet. But it will be a presentation that will be available, as well as some videos. So it'll be like a little mini training course, on how to get the best uses of press releases, and then what to do next as well. So really a quick rundown on that is, first have an understanding of what your keywords are that you want to promote, right? So your primary products and services, products and or services, or an event if you're promoting an event, whatever, whatever you're trying to promote. You want to have a set of keywords that you're looking to promote. And you want to submit that as the primary keyword for each one of the press releases.

So the press release writers, the writers that they're really good about creating brand plus keyword association. So if you submit the keyword that you want to be used as the primary keyword, they're going to create that they're going to use the brand name and the keyword in the title. Okay, which is very, very important. And then they're going to write about whatever it is that you instruct them to write about. And you can be as descriptive about how to like, you can tell them the tone that you want, that you want them to write it in, you can tell them certain things that you want them to highlight within the press release. Or you can be vague, you can just say, here's the URL that I want you to promote. And they'll go look at the URL, also look at the brand and they'll create a news angle story, that they'll write a press release about so it makes it easy for you guys if you have something specific you want written about. add that in the writing description. If you don't and you don't know how to create a newsworthy angle, don't worry about it because that's what the press release riders do. So you can just submit a URL and say this is the primary

URL I want promoting, write a story about it right. And though they'll figure out a way, which is why I love using it, because it takes the responsibility right off of us to come up with the angle all the time. They're really good about that once the press release is published, or you want to also link back to whatever you're primarily trying to promote. So for example, I like to, by the way, if you're new SM, s and s insurance, you can go to our YouTube channel youtube.com slash Semantic Mastery and use the channel search feature. And you can even go to Google and search for a press release or PR silo stalking or press release, SEO, semantic mastery, something like that, and you can find a webinar it's actually still on mg y v. If you go to the webinars tab on the MG y v.co. website, you can take a look, I think that was the last webinar that we did was PR silo stalking, and that'll give you a really good description. It was almost an hour You know, I don't know 40-minute webinar or whatever specifically about how to get the

Most uses out are the best use out of sight, press releases. So again, you're going to want to have at least one URL that you're going to promote, you can have up to three, I usually recommend only two URLs per the press release, unless you're siloing press releases, in which case you'll have three, three target URLs that you're promoting within the press release because you're going to be linking back to the previous press release within that silo. if all of this sounds foreign to you, just go check out that webinar that I just described. And then it will tell you exactly what we do to get really, really good results with press releases. And just an aside to kind of a point to kind of reinforce this is I was just talking in the mastermind two weeks ago when I did my last mastermind webinar, about how I have a GMB asset as a lead gen asset that I hadn't done anything with it was published about a year and a half, maybe two years ago, but I never optimized it never did anything to rank it. And I did three press releases in one week to push that GMB asset and all it has is it's a GMB location. You know, profile and it's got a GMB website. It's not connected to a money site. The money site is the GMB website. And I did three press releases in a week. And the son of a bitch disappeared from maps all together for about three weeks. But then it popped after three weeks of it like not even showing I thought it got it was doing a Google dance. But I've not seen one this drastic, or this is significant of a Google dance to where it like literally, the listing disappeared, it disappeared entirely from Google Maps. And then all of a sudden bounce it when it popped, it popped into number three, the C position in the maps three pack from just three press releases in a week. Now that's those results aren't typical, but I'm just sharing that because it does show you that and all I did was PR silo stacking method, the same one that I'm suggesting you go watch that webinar to learn the strategy. And it works guys. It really does work. So that's what I would recommend is

Just first go look at that webinar. And then after you have published the press release, it's always better to do like one press release isn't going to move the needle much, if at all, but when you start to do the silo stacking with press releases, you can do significant damage with that, and in a good way, right, yeah. And then from there, the next thing you can do is do link building gigs to the press releases or to the organization page that we provide. When you order a press release. That's something else and embed gigs. You can do embed gigs as well, but don't link directly to your money site. Anyway, you want to comment on that anybody?

From dance is real man. Right? We tell people 21 days actually, it's 20 days. But I tell people 21 days just to be sure they're clear of it. And then that's when you go and take a look at everything. You decide what to do, but it's very real. I don't know why more people don't talk about that. They just see rankings drop and then they go try to fix it and they make things worse instead of trying to instead of the result being better.

You just supposed to leave it alone until like you said, it just comes back and then you decide.

Unknown Speaker 35:06
Yeah, what's interesting is, like you said, for about three weeks, I haven't seen something that drastic of a dance in quite some time to be honest with you. And so I was a little bit nervous. I was thinking like, What the fuck is going on with this, this listing? And all I did was a handful of GMB posts to that listing over the course of those three weeks that was it, nothing else. And like I said, it popped and when it did, it's, it's in the number. In fact, I just got a lead from that today for sure, for Tree Removal in that particular city. So it's producing and all it took was three press releases, which again, is very, very powerful. So it used the exact same method I just mentioned was PR silo stacking, so just go watch that webinar. It's done in the MGYB, webinar archive, and it's PR silo stacking, and it works really, really well.

Okay, next question. DC SEO says, Hey guys, I received the ROI as part of my shield back and your wise keywords are the ones that gave your team they're in the same niche, but very different to what I handed in Is this right? Mine didn't have any location or mine, I guess he means mine didn't have any location as per instructions and what I received that keyword plus locations from around the world. I'm in the UK as well as a ton of keywords that are irrelevant to my services. I don't know how that could happen. Any, any suggestion? No, that doesn't sound right. But this isn't the forum for that is it support at MGYB.co. What happened? Give us the order number. We'll go track it down. And if we have to do it over, we'll do it over we'll talk to the VA who built it. I mean, we take care of everything guys. We always do we always try to do right, by everyone. You have to do things in the proper forum.

Last week, end of last week or whatever, I think it was Friday, I announced that we had cracked the code that we were able to now extend the drugs tax because we had automated it. And then someone posted in all of our groups, well, what if I have a VA? How do I train them?

And so now, no matter where I respond, it's going to look like I didn't respond and all of the other I would have to go and respond in all of the other groups, the very same thing that I responded in the one group and it's gonna make it look in the other in the groups where I don't respond like I don't care or it doesn't matter or I didn't want to respond or whatever. I don't like guys do things in the right place. And at the right time, this first goes to support. If support doesn't take care of you, then come to us and let us know. And then like, I know, one of the owners in MGB and I'll have a talk with him and see what we can do about rectifying the situation, but it's in here in a public forum. I can't do anything for you.

Yeah, Fidel. If it was indeed a mistake on our end, then absolutely. We just kill that drive, stack, and build and one for you. So and it won't, it won't hurt you at all. So it's not an issue if it was indeed our problem. If you submitted the wrong keyword file, that's one thing, but if it was, somehow it got built with keywords that you didn't submit, which is unlikely, but people are human things happen. So if that was the case, just bring it to supports attention, we'll take a look at it and if that was indeed the case, it would just kill that stack and then go to a new one, and it won't it won't cause any problems. So that's the beautiful thing about those guys and that's also why we talked about using the SEO shield for clients and stuff like that because you get the accounts back and you could protect your work right? Because if something happens and you get fired or the client stops paying you I've had that happen where they just ghost on you, you know what I mean? The business still exists but they just won't answer phone calls or emails when they owe you money that kind I've had that happen several times over my career. You can go in and just kill the drive stack, delete it. I don't even set it to not public which is it's changed now anyways and because it can still push power, even when it's not indexable. But you can go in and just kill the damn thing or rework it to point somewhere else, you know, to meet to their competitor, that you can go land as a client. So that's one of the beautiful things about it. So it can be remedied. That's not a problem.

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Can You Create A Subdomain, Rank, And Redirect All The Pages To Another Site While Maintaining Its Ranking?

The next question was, can you create a subdomain website and rank it and then redirect all the pages to another site? And the subdomain maintain its rankings? No, because the redirect will point to the new location and new locate the new location is going to replace the subdomain at some point, right? You can't redirect a URL and have both the URLs still appear in search, or they might temporarily, and I don't even know that that's true. But Google will whatever the redirect is eventually that's what will rank and the other one will fall out of the index entirely. Am I right in that, or am I missing something? I'm not I think you're absolutely right. I don't see how you can't since you're telling the bot through the 301 that the page or everything in that sub-domain moved permanently somewhere else. Yeah. You could use I mean, that's what it is. Yeah, you could use a canonical. And it can both pages can rank. I've seen that many times, you're telling Google with a canonical, like, hey, this page is similar to this page over here, give the credit to this page, right? And then Google sometimes disregards that and well, you know, both pages will index and they'll both rank. And that happens. So I would suggest a canonical instead of a 301 if that's what you're trying to accomplish, but remember that just because you canonicalize. It doesn't, you know, doesn't mean Google's going to honor that. It also doesn't mean that they won't honor it. Right? It just kind of it's kind of a crapshoot. So yeah, what, what that is canonical is when you have similar or the same, and it doesn't have to be two. It could be two or more, however many copies of that document. There is there exists. You can tell Google which ones the master copy is and to rank that one, rather than all the other. Now, whether Google follows the directive, well, that's up to Google. And they're not telling what they'll do is right.

Yeah, and just to, you know, kind of reinforce that I'm working on a tree care project. for it, you know, for new, a new lead gen service provider that I got. And it's a case study that I'm doing in the mastermind, and I use tags, tags to create location silos anyways, a Google, it's a new site, right? And my blogger just started blogging for the location posts on the site. And the way that we're doing building it out with using tags to create the location silos. Google was ranking the tag pages, but not, but not the posts that I wanted to be ranked. And it indexed the tag pages first, right and the tag pages because some in some cases, they're unique tags, which means that the tag page is a duplicate of post, that if you guys understand how tags work, that's what happens if it's a unique tag, it's only in one post, then the tag page itself is essentially a duplicate of the post. And so for whatever reason, Google index the tag pages instead of the posts, and so the tag pages were ranking for the keywords, but not the post. And so and I even set the canonical in the tag setting with SEO ultimate Pro, you can do that because you can go to what's called the Global canonical manager, or even the code inserter plus module, you can actually go in and add like a separate canonical for each tag and all that kind of stuff anyway. So I added the canonical URLs for the tag pages to canonicalize to the post, right, when it's a unique tag, you can do that. And but Google wasn't honoring it. And about two weeks went by and so finally I went just this week, I just went to search console, and forced Google to recrawl the posts or excuse me, the tag pages because they had the canonical URLs in the HTML header to point to the posts that I wanted to give the credit to. Right and that's what I want to be ranked, and it only took about 24 hours, and lo and behold, now the tag pages aren't indexed, but the posts are, which is what I wanted. So again, it, you know, that doesn't mean that that's always going to happen, because it could be that Google doesn't honor the canonical or doesn't, you know, doesn't recognize it for whatever reason, they, By the way, you can also check that when you submit inspect URL in Search Console. And once it inspects the URL, it's going to tell you whether it's in Google or not. And there's a drop-down setting that your menu that you can click on to expand, it shows you additional details, and it'll tell you what the Google recognized canonical is for that page, or that post whatever URL it is that you're inspecting. Right? And so you can clearly see what Google seeing. So you can force a canonical, and then go ask Google to request indexing. And then once it does, you know you can look at the code that it shows like the rendered page and it'll tell you the details of that and it'll show you if it if it saw the canonical or not. So anyway, hopefully, that was helpful. Do you see SEO

Is It Okay To Embed MyMap Via Tag Manager?

Is it? Is it okay to embed the mind map via Tag Manager? I'm not sure how you would do that.

I'm not sure how you would do that. Tag Manager creates container codes, right header code, and Body Code. And then you inject things into that like scripts and tracking codes and pixels and that kind of stuff. And I don't know what embedding a my map would do, or if it would even read. Is that something you have any idea about? Marco?

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Hello, sorry. Yeah, sorry about that. I was talking intimidated might not I think you can. You can use iframes with Tag Manager not not only that, you can track them. Hmm. Am I giving away too much? Oh, nevermind.

I'll have to play with that DC. I'm not sure. I've never done it. Don't listen, go play with it. And then and then look at all the nice stuff that happens in there.

Okay.

Cool, well there you go.

Is It A Good Deal To Have A 1500 Monthly Retainer Plus Sale Percentage?

Unknown Speaker 45:03
Alright, so moving on next one is Josh says I am changing locations from my current office to a shared workspace and apparently with Google, this isn't a verifiable address so they won't verify my GMB profile with this type of address. With the MG y b GMB service will this help with this issue?

Is it a storefront or a service area business that would be my question. Can you get a listing right now a GMB listing through MGYB? Yes.

As we talked about with Mohammed's question earlier, if it's a storefront business, I don't recommend using a spam GMB listing for any type of storefront business because you mislead potential customers because they think it's in one location and you are indeed in another location. So the only time I would ever recommend using a spammed GMB listing, let's call it what it is. As for a service area business where the actual physical location in the GMB profile is hidden from the public, so it makes sense. So again, if it's a service area business, then yes, that would help you. If it's a storefront business, I wouldn't recommend it.

Any comments, guys?

No, I think that's absolutely right, man. It's a myth. You got to know what you're getting into. Especially if you're, if you're going to spam it, right?

Yeah.

I've gotten away from doing spam, GMB listings just because the how much volatility there's been in the last, you know, many months. Um, so I'm working more heavily on the organic side. Now, again, which has been years since I really pushed that. So it's interesting, and that's what the tree care project that I'm working on is, in part is a case study for the mastermind, is working on mostly organic rankings. I do have some GMB locations that are going to be incorporated into the project most of the organic rankings. And I'm also doing a lot of call ads call-only ads for Google ads. They are

If you're very specific with Google call-only ads with your what I call Bullseye keywords, then you can get some pretty good results with that. It's a lot less expensive than actual clicks to like, you know, regular PPC pay per Click type ads, pay per call ads are a little bit less expensive if you have very, very targeted keywords with location modifiers and such. So that's what I'm working on right now.

What MGYB Service Should You Use Get More SEO Clients?

Lonnie says I landed my first client concrete company 1500 dollars per month plus percentage of sales. This is a good deal fucking a man. Congratulations, Lonnie. That's all that looks like it looks like a really good deal. Absolutely. That's a cherry deal for sure. So congratulations, man. I'm gonna hop in real quick and say it's all relative, right? One congrats on getting that. Especially the percentage of sales and revenue. That's a big one that I think a lot of people miss out on. But keep in mind too, this is totally dependent on what he's doing for that. 1500 That's true. You'd be getting worked to the fucking ground for 1500 but you know

It's up to you, you You are the person who can determine whether or not that's worthwhile. Yeah, that's a great point, Adam.

And just know this, if it's your first client, you probably are going to be work to death anyways. Because it's your first client and you will learn over time, how to set boundaries with clients. Just talk to Mohammed who's always here asking questions every single week. Mohammed's been following us for a long, long time, and we've watched him grow considerably over the last couple of years. And he's experienced a lot of growing pains and come here and ask for advice. And that's what this forum is for Lonnie. So feel free to come back and ask questions every week. concerning how to handle certain situations doesn't always have to be SEO related either. It could just be about how to handle particular clients, business operations, management, outsourcing, all that kind of stuff. Guys, we're here to help grow your business as much as possible. Yes, we talk a lot about SEO. But there's a lot of other things that we've all learned with our experience over the years on how to, you know, help you to avoid some of the mistakes that we've all made.

But just know that it is your first client there, it's likely you're going to be work to death for that client. And that's okay. Because you're going to learn a lot from that. And you'll begin to learn how to start to set boundaries. And remember, you know, one thing I want to recommend is, you do need to also set like communication boundaries, I don't know that your new client is is somebody that might message you outside of business hours or over the weekend and that kind of stuff. But I've got a lot of clients that still to this day do, but I've trained them that I don't reply to messages after hours or on weekends. Unless it's an emergency like I have a preschool client that had a site go down on over a weekend and I had my daughter and I did actually help him because he's a really good client and me, you know, I felt for him and I wanted to help him but very rarely do I ever reply to anything outside of ours, because once you set that precedent, people will take advantage of it. I don't know that they mean to be malicious, but they just think that hey, I messaged him at night and he answered me, so, therefore, it's okay for me to ask questions at any time, I would recommend that you know, as your first client, you need to start to learn how to set boundaries right upfront.

Anyways, let's get back to the question. Sorry, I'm glad that Adam put that into perspective, because I immediately saw that percentage. And my mind went to the mat, my mind always goes to the numbers, where I normally get this company to 100-200k a month recurring for you know, out of if it's like Costa Rica, where they work around, like, it's killer money, it's killer money, but even if it's seasonal, right, you can't work in the winter, if what if they're doing driveways or whatever it is that they're paving. If they're laying a concrete slab, you're talking about 100 k easy and if you charge 10 to 15% of that recurring, then I'm seeing that as a really good deal. If you're going to be worked to the bone and the client can't close. Then you got a problem. So thanks for putting that into perspective.

Yeah, not to downplay it. Yeah, definitely just wanted to tell because the way he phrased it that's what gave me the hesitation. It's like, Is this good? Like, man, there's no way for us to know you're the one who's got to do that. But you know, congratulations on doing that. That's good to see. Yeah. And I mean, like I said, Just remember, as your first client, you will make mistakes, there's no question, you will work harder than you probably should. And that's okay. Like I said, you're going to learn from that. So, you know, just keep that in mind. Remember, come back here and ask questions often and we'll try to provide you as much advice as we can. He says, also, I'm looking for simple services I can use to get me in on getting clients and suggestions. By the way, I love the video lead gen 2xyoruagency. Well, there, there you go. You have the video lead gen system and 2xyoruagency which is great for prospecting and generating prospects, right? Don't build that pipeline first. Right? And that's super, super important in through having a full pipeline of prospects and making presentations sending proposals, right so pitching prospects, you will get better, you're gonna lose money upfront, and that's okay. But you will get better you'll be able to polish your presentation and your pitch and your message and all of that. And so just that's why it's so important guys to fill that pipeline full of prospects so that you can make those mistakes. And not every prospect that you talk to is going like you depend on them to be able to put food on your table. If because if that's the case, desperation comes through and everything that you do, and they can smell that from a mile away. And so I think it's better to have a pipeline full of prospects because then it's okay, you don't need anyone of them because you have more behind them. Right, that makes sense. As far as simple services, I recommend getting the most updated version of the battle plan if you don't already have that. A lot of that was covered in 2xyoruagency anyways, but the battle plan is a very succinct version of what we recommend to get results and timelines for doing so and all of that and it's very inexpensive. So I'd recommend you pick that up if you don't have it already.

I'd also say mgyb.co, I mean everything there for you to offer your clients, whatever it is that they want. Everything is their press releases, liquidity and anything and everything that you need to do to produce results for your clients in MGYB.co. And if it doesn't mean you have a good idea of a product that let us know.

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What Is A Money Site?

This is a great question from Josh, he says, And see, guys, this is the thing you know, I think we often forget. Because we've been in this industry so long that not everybody understands the terminology. He says one more quick question, what exactly do you mean by money site that means your primary digital asset so like, whatever your primary domain is that you host your, your website for your business on? That's what we call a money site. Why? Because it's the site that generates you money, right? A lot of the other stuff that you know, we talked about is tier-one branded entity assets. Again, big terminology for basically meaning like social profiles and stuff that you can build a branded profile or presence on that you're going to link back to your money site, your money site is your Epicenter, right? It's your point of origin, it's the golden frame, you always want to drive, all traffic all leads as much as possible back to your money site, because you have control over that's an asset that you own and control, having ancillary profiles on social media properties and, you know, web to Dotto properties, and all that kind of stuff is great. And that's what we do with the SEO shoot as we build all that stuff out. But ultimately, you don't own those platforms. They could be taken away from you by Google, by YouTube, by Facebook, whatever, at any time. So they're great to have. They're great to use. But it's best to try to use those to push people push traffic back to your money site because you do have control over that. And there's so much more than you can do that. So your money site is again it's your self hosted primary domain asset for your business, your company, your project, whatever it may be. Anybody else wants to take a stab at that? Yeah.

It could be your Google My Business website. It could be that it could be your your G site. It could be, you know, a free WordPress blog or blogger, Tumblr, or wherever it is that you choose to blog from, like, you don't have to have something that's self hosted. WordPress, are a self hosted domain for you to have a money site. This is like you said, it's the place where you plan to send people to in order to make money and edit in order to sell your product service or whatever it is that you want people to see or buy. That's your money site. Why? Because it makes you money. Not to say that there are other places that could make you money like social media, but it's the primary source of what it is that you're planning to do. Yeah, that's a great point because as we talked about a lot of lead gen assets that I have don't have a self-hosted money site. They are just GMB website.

In other words, the website, the Google My Business provides you which is free. And ultimately you don't have full control over that Google does. Right. So I, you know, I'm glad Marco brought that up. Because I just mentioned self-hosted website, it doesn't have to be that recommend that was possible. But there are times where it makes sense to not build a self-hosted website, for example, spammed GMB listings, it might not be wise to go through the trouble of building out a, you know, a self-hosted site because of all the work that goes into it. Whereas, you know, in case it was to get suspended, you lose all of them, the work that you did, essentially. So in that case, you know, the GMB website becomes the primary website for that location. Or another option would be like Marco said, you know, Google Site g site, right, so sites.google.com, that they, Marco and Rob have done several projects using those as the money site, and it works. It works really, really well. So the money site is exactly what Marco described, which is whatever it is that you're using to make money.

If you're going to build a brand, I think it's important to build a self-hosted website with the brand name as the domain name, because you can really grow the authority of that brand and you benefit from that in so many ways. So, it's a great question though. Alright, so the last question and we've only got three minutes left, we're gonna wrap it up.

What SEO And Lead Gen Contract Do You Recommend?

He says, Lonnie says I'm having trouble with putting an SEO and lead with I'm sorry, with put an SEO and lead gen contract. Do you have any recommended contract forms? No, I don't, you know, you could probably just go online and find some templates that you could use. I personally don't like to use contracts I, I mean, I have in the past, but typically, it's only for bigger companies that, you know, they want the contract. I like to do everything on a verbal agreement. So that and I always say this to potential prospects or customers look, you know, if I'm doing my job, you're gonna want to continue paying me if I'm not, you're not gonna want to continue paying me and that's okay. I also want to be able to part ways from that client if we don't dive well, we don't agree on things if it's just not a good fit, and I don't want to be locked into a contract either. So I don't expect my clients to want to be locked into a contract. And sometimes that burns me, for example, I had a home inspector client, that, you know, I very clearly stated what the timeline was going to be on results.

I typically asked for, hey, give me this much time. And before that time had passed before I reached that certain level of time that I mentioned, he canceled services. And I you know, And to me, that's really unfair for both of us because he wasn't able to get the results that he wanted, because it wasn't, you know, fast enough for him even though I clearly stated all of that before we agreed to work together. But at the same time, I put a lot of work into that and it wasn't able to fully realize the efforts you know, for him or for myself for my own satisfaction because he stopped paying me before all the work had been completed, if that makes sense. Sometimes I wish I did have a contract in place. But for the most part, I like the ability to be able to walk away from a client. And I also like them to know that they don't, they're not locked into a contract that kind of eases that.

That low and lowers the barrier to entry, so to speak. However, that said, there might be a difference of opinion here for some of the other guys. And you guys have a suggestion for him.

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Now, you know me, I don't do contracts. I hate him. I hate him. He locks me into everything. And what if I want to go out and maybe the client doesn't want to go well, what if I want to go? What if I can't stand the client? I want to go and then I'm bound by a contract for a year with this guy that I can't stand that knows more or supposedly knows more than I do, which sometimes happens.

If you know how to produce results, then always go, “Look, I'll give you results.” But record the quality I always record the call that that call. We talk

Bradley, what is going to take this long? I always have that recorded even though there's no contract and I let the guy know Look, I'm gonna record the call. And then you can always refer revert back to that's a contract, believe it or not, that's a contract. Right? And it'll hold up in most courts. I believe in the US. It'll hold up, it'll hold up in Costa Rica.

That's a good idea. And yeah, if you disclose that right up front, and then get it on the recording, you do agree that this is being recorded, and that's okay, right.

Yeah, exactly, exactly. I'm going to be recording this, I'm just gonna point this way. This way, we can refer back to the conversation, you know exactly what took place. I know exactly what to put in you walk them through, you know that this is going to take about 90 days for results. thereabouts. Because if you don't, then you go into the process because I have to set everything up. And then we get everything going. I'm probably going to get two results before but I can't guarantee any Google experience tells me that within 90 days, we should be able to see something, and then we can work from there but I need 90 days from you.

Are you okay with that? Yeah, yeah, sure, you're gonna get that nine out of 10. So now you have a binding contract now, at the end of it you tell at the end of those 90 days when we meet again, then we'll decide if we continue.

Now real quick, I know Adam is if you're still paying attention, I know we're a little bit over, but I think you have a little bit of a different methodology. Is there any way you can comment on this? Um, yeah, I just I'm trying to think like, I don't have too much of a difference it's kind of constantly evolving. But yeah, I mean, as far as contracts go like I stay out of that I've never done anything. Okay. Yeah. And then, if he's looking for actual he may just mean, he's looking for an outline for like a proposal or an engagement proposal. If that's the case, just contact support at semantic mastery comm will point you in the right direction. I know Hernan put one out there we had as a free opt-in that you could get as an outline. And that can be really helpful. I mean, I've used other people's as a starting point when I'm changing services.

Adding something in just so that I have a good starting point then you tailor it kind of to your specifics.

Very good. Thank you. Alright guys, thanks everybody for being here is Chris were you gonna says something? I'm sorry. I mean like he is like a lead gen contract. I mean, like why not sell on a per lead basis? I don't see there's an issue you can do like a contract that states the price of the elite.

Yeah. So you should be fine that way. It should be super easy.

Sweet. Well, thanks for your input, guys. And thanks, everybody for being here. We will see you guys next week. Bye, everyone. Bye, everyone.

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