Click on the video above to watch Episode 299 of the Semantic Mastery Hump Day Hangouts.
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All right, welcome everybody to Hump Day Hangouts. This is Episode 299. We're one away from big Episode 300. I'm gonna call this episode where everyone is getting old and wearing glasses except Chris. I just realized all of us are now wearing glasses except Chris. Yeah, well, you guys spending too much time in front of your computers. There we go. Yeah, gotta change it around. This is the year we try to get ourselves off to the computer. So anyways, welcome everybody to Hump Day Hangouts. We're gonna say hi, real quick catch up with everybody. And then we got a couple quick announcements before diving into the questions. So I'll start on the bottom here since it's cloudy weather element Marco. How you doing today? I have my lights on. That's why it looks so bright. Yeah, it's raining. It's supposed to be raining. So finally got me with the lights on. But I can't complain this nice a warm, actually. I'm kind of trying to hide trying to blend into the background. So Google doesn't see me.
It's all good man. I'm gonna
Having a good time.
Outstanding All right. Well, let's work our way around. Hernan you got those new glasses what's going on with you?
Yeah, man, I'm just trying to trying to blend in. I got I got glasses and now you got glasses. I mean yeah man we get rid of this and have a beard and growing a beard. Damn it. You're doing the 50 K I might do the 50 now, so good man these are blue light blocking glasses, you know? Because there's one this one guy show me one this really nerdy yellow like super like
orangey glasses and they make you look stupid. I know I won't be wearing next week.
Yeah, do you don't think the big square bc birth control glasses make you look stupid though right now, man. No, I can't I can talk like this. Nobody will.
But a lady repellent. Yeah, exactly. say wait a second. Are you wearing those or are you being forced to wear this?
What this one glasses. Yeah, I'm just kidding.
You look good. I was just wondering maybe you're making you know this light and blue light blue light blocking. I'm still confused. Why are you wearing blue light blocking glasses in the middle of the day or now? Yeah, well, it's time. 5pm So, five 6pm So, all right. Well, before we tell everyone all about our AI problems, let's see Chris, how you doing today? Man? Doing good, man. I hit the gym for like, I don't know, like after another two week break for the first time again. Sore all over again. Hit the leg so hard. So yeah, like, I'm pretty sure you're gonna feel the same way. Next week?
Yes, definitely. Yeah, I'm headed out. Taking a couple of weeks and hitting the road literally going to be gone for a couple of weeks and doing some trail running. So for those of you in the northwest, you know what mountain trail was? Yeah. We're going to be doing a run around Mount St. Helens, as well as doing some visiting up there. Go to some campgrounds and stuff. So, Bradley, how about you? How are things on the East Coast today. Good. Happy to be here I've been trying to
do I've got a bunch of lead gen projects I'm working on. And so I'm trying to spend as much time on those as possible. But I've had a really good month in real estate flipping land and I've got a lot of deals coming in right now. So it's kind of hard because I'm, I'm conflicted, the real estate money is really damn good. So I have to do I have to pursue that when it comes in. But at the same time, I've got other projects I'm trying to work on. So it's kind of difficult balancing right now, but I'm happy to be here and got a lot of stuff coming up. So that's the end. Well, we got a few things I want to mention to everybody real quick. First of all, is kofu. Live as we've been saying that is still on, we got a lot of cool,
cool stuff we're going to be talking about. You can find out more about that at Boku live.com not just the cool stuff, but also what you can get. So head over there, check out the VIP ticket, I highly recommend it. We have priced it accordingly. We really want people to grab the VIP ticket and get
Yes, Monday at 3:30pm.
We've got another webinar with Jeremy, one of the CO owners of Press Advantage, which is the press release service that we've been using. I mean, primarily for several years now I've been with Press Advantage for six since. They've pretty much since they launched, so five or six years, maybe even longer than that. But anyways, he only opens up the subscription offers that he's done for us. Rarely, let's put it that way. Very rarely does he open up those subscription offers. And he's, um, he's prepared or planning to do that again next week. There are some new features that are been rolling out for Press Advantage and it's just a good time to do so. And we've been asking him to open that back up again for some time. So he's, he's actually doing that for us next Monday at 3:30pm. So be on the lookout for the link. If you don't, if Adam doesn't post it here, you'll get it via email plus in the groups and sign up for that any of you that are using press releases consistently for your marketing, whether it's for clients or your own projects, we highly recommend them. They work incredibly well. I use them a lot. And so if you're doing a lot of them, it's probably best in your best interest to have your own subscription. And next week's a good time to get it. So be there. Definitely, yeah, so that'll be Monday. 3pm Eastern, and I thought will be Say that again. I believe it's 330 Let me double-check. No, it's 3 pm. I'm sorry. Yes. 3pm. Okay, so 3pm Eastern, and we will be sending out an email about that. I did just post the link. So stay tuned for that. But if you are interested in what press releases can do for you, then I highly suggest showing up plus Jeremy like Bradley said it's gonna have a very special offer going with that. Yeah, real quick, guys. If anybody you know, before you even go on the webinar for that if, if you want to see how to use press releases in a way that just works incredibly well. Just go to our YouTube channel and search for press release SEO, and you'll find
The webinar that we did, it's also at MGYB. If you look in the webinar section on MGYB, the store, you'll see that there's we did a Marco and I did a webinar about how we use press releases and PR silo stacking. So essentially siloing press releases together. And it works really, really well. And I would highly recommend it if you're on the fence or considering getting your own press release subscription that you go watch that webinar first so that you have an idea of how powerful they are and how to use them the best way. Definitely, will Bradley beat me to it. I was going to say speaking of MGYB and a lot of you guys took advantage of the awesome Fourth of July sale we had last month. There's still some good stuff going on. If you had some updates coming so go check out mg y v.co for your done for you services. But yeah, as Bradley said up there, you'll see the little webinar button click on that. And then there's a bunch of the best practices webinars which is just basically free, great training information. So go check those out. So here's a bit of something Why don't we bundle the Press Advantage offer with Local PR Pro I'm just throwing it out there we don't have to decide right now but I mean it just it goes hand in hand let's let's work it out and make them an offer they can't refuse so they get results right away the way we do that. And one more thing before we go I don't want to set any hard dates because it's a work in progress. But there's something coming for Syndication Academy. Yeah, look new flavor.
We're working on it. We're working on it guys. Let's say sometime towards the fourth quarter of the year sometime. Look for it. It revamped updated when I bought properties. I don't know how you can make the best better but we are.
Yeah, yes. Yeah. And I was gonna say I was gonna turn into t test I'll keep this one short because we can't really say much about it. But yeah, the webinar go get signed up for that. Keep your eyes and ears peeled about Syndication Academy and Bradley's going to be doing some testing for some additional link building based stuff. And we'll just leave it at that for now and say that, should that go? Well, that's definitely something we'll be letting everyone know about. Yep.
Cool. All right, guys. Anything else before we dive in? We're good. All right. Let's do it. Grab the screen.
You guys are seeing my screen correct?
Yep. So yeah, right.
What Phone Number To Use When Setting Up The GMB For A Local Lead Gen Site?
jump right into it. So olana says, Hi guys. Setting up a local lead gen site. Haven't got a phone number for it yet. Would you wait until after you have the number to set up the GMB? Yes, I think you have to actually you have to have a phone number. As far as I remember. I haven't set up a GMB in quite some time, but I'm pretty sure you have to have a phone number. Also, which of the following Do you use for lead gen an 800 number, a one 300 number. I've never even heard of that mobile or local landline with a reader.
Call rail. I can't say anything else. It's what I use. Yeah. And no, not an 800 number. All right. So if you're going to work local, which your car it no matter where you go, you don't want that 800 number you want that local number you want people kind of like that local numbers I've seen better results with a local number than an ad hundred number unless you're widely known for having that 800 number. Does that make sense? Or did I lose everybody? So 800 works when you're widely known like like, something like Roto-Rooter, let's say or plumbers nine one, that kind of thing. But if you're local and you want people to you to want to create that familiarity it really helps to have that local number.
Yes, I agree. I use answerconnect.com to send phone calls into a call center so that the phone always gets answered. It screens the calls there's a ton of benefits for using a call center. And I have been since 2013, the same account, answer Connect.com I really can't say enough good things about them. And so they give you an 800 number but you can forward or redirect local numbers to the 800 number which is what I do. That way. You know, I can have multiple lead gen assets all funneling into that with their own separate local numbers, but all funneling into the same call center if it's for the same service provider, essentially.
But there's a lot of really cool things. And by the way, guys, I'm working on a lot of lead gen stuff right now, and I've got some case studies I'm working on that I'll be making public, not just within our groups. And I've also got some things that I'm going to be introducing to everybody when I do make that case studies public that I think will help a lot of you with your lead gen business. I can't really talk much about it right now, but I just kind of wanted to tease it. So there you go.
How To Generate Quality Content For A Niche Blog If You Don't Like Writing?
The next question is, Hey, guys, I want to set up a niche blog, but I don't like writing How can I generate the quality content myself for my niche blog? Will the generated content be good enough for niche blogging? Thanks, Content Kingpin.
When I first started in SEO and local lead gen way back in, you know, 2010 timeframe. I was actually doing blog posts. Right after, I'd kind of developed the Syndication Academy method, and because it was just working like crazy good, I knew that blogging was going to be the way to populate the networks and get results. And so I was actually blogging for industries that I knew nothing about. I was actually writing the posts myself. And it was incredibly time-consuming. And it's frustrating because I had to learn a lot about the businesses and the topics and such. And I, fortunately, I got introduced to content curating, and I don't remember who introduced me to it or whatever, but I kind of started reading about it. And then I bought a couple of courses about content curating, and some plugins and all kinds of stuff. And I started curating content and I got much more efficient at generating content. And he also I didn't have to know as much about a topic because you can just find subject matter, you know, find articles on the web or content. It doesn't have to be articles. It can be podcasts, videos, infographics, slide presentations, it could be a number of things that are based around the topic that you are writing about that are written by or produce the contents produced by subject matter experts or SMEs. And you can get really good and really efficient at producing content by just being able to find and locate content developed or produced by subject matter experts. And then curating it and creating a unique post based upon using, you know, snippets of content from the subject matter experts, it's already been published. So that's, you know, been my preferred method. And I was actually doing that on my own. I use some tools and some plugins at the time. But once my business got to a certain level, it was just way too time-consuming. Even with using curated content, I was too time-consuming for me to produce it myself. So I developed training and hired a virtual assistant and handed it over to them and she's still with me today. By the way, her name is Esther she's still my primary number one blogger that works for me right now.
But anyway, long story short, I ended up training multiple virtual assistants or bloggers or curators as what they are really, with that training. So I kind of polished it up a bit. And that's what Content Kingpin is, which is one of our training courses. And it's the same process that my bloggers all use today, I talked about a couple of tools, but we still primarily do everything manually. Just using like a like Feedly. For example, to the group and categorize content feeds that we know like and trust that then we can use to all So a quick glimpse my bloggers go in for whenever they've got to produce or publish a post, they'll go in and just look at Feedly select that particular category or folder for the project that they're working on. And it will show all the content that's available than the recent content that's available around that particular topic. And then they can choose a topic to blog about to curate a post about and then pick and choose a few articles that will either reinforce that the idea that they're trying to convey with their posts, or sometimes they'll do like argumentative posts where they'll try to show in a different opinion from what perhaps others are saying. So they'll show two sides of the coin, if that makes sense, as two different competing opinions about the same topic anyway, it's great, it works incredibly well, it also creates co-citation. And so we highly recommend you check out Content Kingpin, it's one of the best ways to do it. Not only that but if you were to use that site type of the system, the Content Kingpin method, then you can get away from doing it yourself. So you don't have to publish I mean, I would learn it first. You know, learn it and understand how to do it first, but then you can actually put a virtual assistant that you hire through the course and have them do it for you, and you can kind of just managing and guide them until they get up to your standards. But that's the best way to do it. Guys. I call it hands-free content marketing and it's a great revenue source too because it really is simple.
Once you understand the topic concept is really, really good to anybody want to comment on that Content Kingpin doesn't get enough credit for does what it does. People don't understand it, I think because they get all the all this different information about unique content and duplicate content and all this bullshit that's out there. That's nothing. Really if it were so places like Huffington Post's would not exist. Google News would not exist unless curated content was okay. But not only Okay, whether it was good I'd be how much traffic does it get Bing, Yahoo. All they do all day long is republish story. Huffington Post is a collection of republish story that all it is and all you're doing with Content Kingpin is republishing the story. You're summarizing them right taking power, whatever it is that you do it. And you're adding your own commentary and proper attribution and it's a done deal. I mean, it's so simple. And yet people try to make it so much more difficult than it really should be. But yeah, totally Content Kingpin for the win. You know, and it's interesting. I've just pulled this up because I did this and if you guys remember masterclass, we had a, we had a kind of a middle-tier webinar coaching program that we had called masterclass for a number of years. And I did this as a local case study, Gainesville home pros, and I've never done anything with it since I think that was back in 2015. Oh, look at that. It says account suspended. That's interesting. That's one of my Okay, well, anyway, I would sure like to show you that blog because that was curated content, the same method. My blogger Esther, who was the first one I trained using that method, produced all the content on that site using curated content, and they were beautiful posts and unfortunately, it looks like that account has been that hosting account perhaps has been suspended. I have done anything with it years. But I would like to show you guys some examples of that. But I don't have anything that I can show you right now off the top of my head. But anyway, it's it works really, really well the posts come out beautiful if you do it right. I would highly recommend going through Content Kingpin.
Because you'll get extortion letters from like Getty Images and other you know, asshole law firms out there that are just looking for people that have republished images without copyright, without rights to it. So there's like a lot of things. There's not a lot of things, but there are a few things that you really should do to make sure that you're covering your ass when you're curating content. So again, I highly recommend you go through the product, it's through that program. It's a really, really good program. It's the same that we use today. You know, there are a lot of tools out there that can help you to manage content curating, but we've already.
He's found that it really just is just as quick and easy because what happens with a lot of these tools is they stop being supported over time. We know one of them was Curation Suite that we actually promoted. And fortunately after promoting it, and after a year or so, like the support just stopped and it kind of fell off the face of the earth. The same thing with a bunch of curating plugins that I've used over the years, they just eventually fall off the market and they just don't get supported. So we've learned to just stick with the manual process and it's you know, once somebody becomes efficient with that process is really is a very efficient way to produce content. So you don't need all the additional tools and plugins and things like that. So that's why I recommend that product because it's a Content Kingpin because it will teach you how to do it manually and then you can teach a VA how to do it by just putting them right through the same training. It's a great question though.
What Training Do You Offer In The MasterMind That You Can't Get In The Syndication Academy?
Jason says I'm currently in the Syndication Academy 2.0 and I was wanting to know all of the different features and benefits in the mastermind that you don't get in the Academy. Is this all of these different training you offer in the mastermind if I joined the mastermind, can I get a discount for the cost of the academy? Okay, so first of all the mastermind you have direct access to my partners and me, as well as all the other members of the group, which we have a lot of really savvy marketers and agency owners and CEOs and such in our group. But you also have direct access to all of us to where you can ask us questions in the Facebook group at any time. We're in there answering questions often. Plus, we each host our own separate webinars inside the mastermind. They're bi-weekly webinars. So every two weeks each one of us hosts our own webinar. So you get to come to ask us questions at length during the webinars. Like you can post questions ahead of time for the webinars, we'll do site audits, we'll you know, look at your, your SEO, your you know, on-page stuff off-page stuff, we'll help you with projects if you need it. Plus, as I said, you get to you know, come to ask me stuff, or Marco stuff or Adam, or Hernan or Chris any one of us. So there's a lot of benefits in there that we don't provide anywhere else we'll go as deep into, whatever subject you want to go into, you know, and that's one of the things that we can't do on a free setting like this or any in any of our other groups. So the mastermind is definitely where you want to be if you want to get all that, as well as Syndication Academy is included in that. So you can cancel your Syndication Academy account if you join the mastermind because it's included in that as well as all of our products under $300. Anything over $300 you get a significant discount. So there's a ton of benefits to be in the mastermind. Anybody else wanna?
Yeah, I would just say Jason, if you just started Syndication Academy, if you're just getting into it, then contact support and we'll refund whatever you paid for Syndication Academy and you can or you can apply it towards them. However, you want to work that out, we'll work it out for you. We always do. Why because membership has its privileges. So that's why we do things the way we do and yes, I mean, above all else is this group of people like-minded people who are working towards what we call POFU position of Fuck you, where you have the kind of power and money where you can pick and choose your clients, your clients come to you instead of you going knocking on doors on $500 clients who are a pain in the ass. So rather than doing all that you getting all you get all of this training, you get the mindset training, you get the how-to get all of the collective knowledge, and then you have five, almost six years of webinars. Now some of them of course are dated, but we do we're not doing webinars every week. It's either Bradley or me like we take every other Thursday. You got Hernan, you got Adam. Yeah, Chris, everyone is giving you their perspective and their take on things so you get all of these different points of view, all of this all of these different experiences coming to you and helping you in whatever it is that you're trying to do whatever it is that you're trying to achieve. So it's not just what you get as far as training. It's the people and the relationships, the networking that you can do inside the mastermind like I know people who are working together in different projects, and we tell people to become the big fish in a little pond. But then some of them go on to and I'm gonna mention his name, for example, to dominate in the Fort Worth area. And you got another one in Minneapolis, St. Paul, the Twin Cities you got someone in the Dirty South, right South Carolina, Georgia area, who are Domini who may have started as the big fish in the little pile or becomes the little fish in the big fish in the little pond. But then they move to a bigger pond. So that we're always pushing. We're always encouraging people. That growth means you go to make more money until you reach a stepping point where you say, Okay, I met, hopefully, this is where I want to be, this is how I want to do it. And if I choose not to work tomorrow, I can do that because the process and the systems and everything else that I've gained through being in the mastermind, will take care of me not being it, the system is there, so I don't have to be there. And I mean, just the way that this happened and how this happened, and how people finally are able to step away and say, Man, I can spend time with my family and I can relax and I can do the things I want to do, rather than having to do the things that I have to do things that I must with no other choice. So I think that that's just one of the greater things about the mastermind is that mindset that awful, you're going after that poof hopefully you get on that path. And it's it becomes your magnificent obsession. I thank you CTF letcher for that. But it becomes your magnificent obsession. You're going after that and there is nothing that can get in your way of achieving that powerful, that's when you know that you're there. And that's what we're there for. So, just because you brought up CT, and we don't have a lot of questions, so I know we got time when we did the interview with CT Fletcher, I've created this text document. It's been on my desktop ever since. And hopefully, nobody gets offended because CT Fletcher likes to cuss a lot. Say but here's a lot of here are the quotes that struck me when we were at when we really were Marco interviewing him. I was on the webinar, but it was really Marco interviewing CT Fletcher, who's a powerlifter. He broke a ton of records for a while. But anyway, some of these are really funny. I'm not gonna read them out to you, but you remember these Marco? Absolutely. I love them so awesome. I still watch them. Will will is king. Yeah, man. Oh, man. Oh, man. He's so good. You ain't pretty motherfucker. Yeah, you ain't that birdie.
So funny. I mean, that one right there cracks me up too. I laughed out loud. Anyways, I just thought that was funny because I happen to notice it on my desktop the other day and I giggled about it. You just brought it up.
Would You Recommend A Subdirectory Or Subfolder On The Same Domain When Creating The Blog?
So anyway, Jason, next question says, Hey, guys, I have an e-commerce website using WordPress with WooCommerce. Would you recommend a subdirectory? Or folder on the same domain and load a new WordPress and create a blog? Yes, that's what we've always recommended. I mean, I don't do any e-commerce stuff. But I mean, in the past, I have done some SEO for some e-commerce clients. But it's not something I'd like to do. So I got out of doing it, but we've always recommended it. So do you have control over like essentially a content distribution engine, right, and that's WordPress is great for that? So you can either put it in a subfolder or directory of the root domain or what we always recommended was to put it in a subdomain instead. And that's because a subdomain is still treated as content have a separate web entity or separate site, I should say, a separate website than the root domain. So that if you're in your content distribution, you do something spammy, which if you follow our methods, you won't have any trouble, at least, we, you know, as it stands right now, but Google could change everything in a moment's notice. But we've never had any issues. But if you put in a subdomain, and you were doing something spammy or something, Google changed its rules, all of a sudden, and something became spammy, they wouldn't affect the root domain, which is where your e-commerce site resides, it would affect the subdomain only. So we always prefer, like, you know, you could put blog as a subdomain to whatever your domain is, or whatever you want it to be news or something like that. And that's what we prefer to do. But you could put it in a subdirectory. But yeah, that gives you the opportunity then to do all your content marketing. Remember, if you've got an e-commerce site, and you've got product categories, for example, you can mirror those same categories. We talked about theme mirroring all the time.
If you don't know what that is, you know, it's essentially duplicating or mirroring your site structure on other assets. So you have if you have product categories in your eCommerce site, you could mirror those same categories as content categories, or you know, in WordPress, just categories are the same. You could title them and everything the same as what they are on your eCommerce site. And then you can publish posts, blog posts, or sporting posts. That's kind of a link building method that in place them within those particular silos or categories in the WordPress site, distribute them out to a syndication network, mirror, all of that stuff on a G site, and our ys drive stack, press releases, all that kind of stuff. You mirror all of that together, and it works really, really well to push power to your, you know, your ultimate destination, which would be your e-commerce product pages. So you want to comment on that. Yeah, we used to recommend going to a subdomain because we wanted to protect the root cause we were doing. let's admit it, we were doing a lot of evil stuff yes to the subdomains, we were blasting them to the point where if we had them connected to the route, any penalty would pass to the root. What we've done is we've taken a step out, because now everything goes through our SEO power shield. And so now the route is protected.
And so in order to push even more power, by all means, put it in a subdirectory because then you're accruing everything inside the root when you go into that subdirectory rather than stepping in a subdomain, which is treated as a separate website, so you're one hop away from your root domain anyway and you're losing link equity. When you're anytime that you're one hop or more away, you lose link equity at the top. When you're in a subdomain, you don't lose that link equity is even when you're in the root. You don't lose that link equity when you're in a folder inside the root. You don't lose that link equity because you're not a hub away. You're in the root, now if you do want to protect it, then you just install in the dub dub dub. So that's where you would do the root because that's a subdomain anyway.
So that's how you do it. But we have the SEO PowerShell it's not necessary anymore. Because everything that we do goes through our SEO power shield, which amplifies and protects. That's why we call it the SEO, power shield. It powers it up, it amplifies and it protects it shields it and so that my recommendation would be totally totally unless you're planning on doing a whole lot of evil stuff to that subdomain go with a sub but with it should be with a folder inside the root.
What Type Of Brand Property Link To Use In A Press Release?
Awesome. So next is BB BB. Look, you've gotten better, buddy. Your questions are a lot shorter and not quite as many. So I think we're finally getting through to you, man. And I'm just giving you our time baby. It's we're always like having you here but he says Hey guys, number one does that the link to a branded property in the press release should be to the property or to one of its pages that were syndicated by RSS. Well, it depends on what you're doing. But so, my strategy and again, it's covered in the press release SEO, or piece PR silo stacking webinar that we did Marco and I did. Again, you can find that at MGYB or just go to youtube.com slash semantic mastery use the channel search feature search for press release SEO and you'll find it you know, right at the top go watch that. Because what I prefer to do is we you know, we're constantly blogging for clients or for projects period. So that populates syndication network, right, we're building topical relevancy and depth to our silos, right depth to a particular topic. And then they syndicate out to syndication networks, right. And within every single post, within the proper silo architecture, we're always linking back up from the post back up to the top of the silo page, which is the page that we're trying to drive traffic to. Right. So what we do what I do is I always, you know, I like to publish press releases that are highlighting or showcasing a recent blog post. And that links to the blog post URL, which within the blog post, actually links back up to the page on the site. But I mean, you don't have to use that strategy all the time. That's what I do. Because I consistently publish press, we're consistently blogging and we're consistently publishing press releases for all of my clients or my lead gen asset. So it just works out really well because we're providing deep links, so links further down into a silo that helps to power up with proper silo architecture, it helps to power up the entire silo and helps all of the different keywords that we're targeting within the silo start to rise or surface in the search engines because of those deep links, right. So that's my preferred method because it adds more diversity and it's linking to multiple points.
That's it that said, I always almost not 100% but we almost always link from within press releases to a page or post on the money site. Unless we're doing a two-step which again, go watch the press release SEO webinar, and you'll understand what I mean. But for example, if a client as all my local clients have Google My Business profiles. So if we publish a post when we publish a blog post on the blog, my blogger also for most of my clients will end up publishing a GMB post that points a link back to the blog post. So essentially, the GMB post is nothing other than a summary of the blog post itself with the same featured image as the image for the GMB post the photo, and then the button link, the Learn More button link links back to the blog post. So sometimes our press releases will actually link to the GMB post URL, because that ultimately links to the blog post URL, so the two-step process there. But you can also and I've talked about this almost every week now for the last like two months on Hump Day hangouts baby so I'm sure you're aware of what I was what I've said. But you know, if you've got particular keywords that you're trying to push, then you can actually go extract the post URLs from like, for example, the blogs on your syndication network, so blogger, Tumblr, WordPress, you can go extract these post URLs that are where the re-syndication or of the published the post that you publish targeting those keywords. And you can link to those within press releases too if you want to because again, that's tiered link building. So it's helpful in anyone, but you don't have to. I prefer to link to those blog post URLs using daddy as link building from an MGYB because I like to use the press releases to link directly back to the money site, or two primary tier one assets, such as a GMB profile, GMB map, Id page, any one of those types of things when it comes to that.
That was a good question. By the way, bb though. Yeah, that that was a really good question. Now, I mean, the link building varies it depends on how much power you're trying to push and where and everything is gonna be where it's needed, where everything's needed. Because sometimes it's just one press release, push, can get you to where you need to be. Other times, you're going to need way more. Yeah, there are other times when you're going to need even link building into the press releases. There's no one set rule because sometimes it's just the SEO power shield coming, coming in, right coming online. And that's enough. And sometimes it doesn't even have to do with the competition because we've seen it even in some tough keyword sets that you start ranking like right from the SEO power shield. So this totally ended depends on the no definitive answer for this, other than, you're going to have to get your press release. If you've set it up correctly. And you hit your top-level category rather than just like everybody does your homepage. Then your top-level category will flow and it'll push all of that power so that everything benefits from it, including the top-level category, not just the longtail keywords, it's how we teach it now. We teach people to go from the top-down instead of bottom-up it
It's a little different, it's kind of the same thing except we're going. For example, if we want to rank for gold futures, this is just an example. It's incredibly difficult to rank for that. But we would go even one, one level higher, we would go after the gold category, the entire gold category to pull up the gold features category instead of trying to push it up with all of the long tails. And I've seen that it has a greater effect when you try to go for that top-level category. on everything else, not only the longtail but the subcategory that you're after. So I'm always telling people you go one level up. So keeping this in mind, then it's up to you. I always tell people that we have to be scientists when we're gauging how it is that we're going to do this. What effect we're trying to create, you're going to have to create your link building and press releases are part of link building. You're going to create it so that whatever you're trying to benefit the most guests
Can We Use The PR Stacking Strategies With Article Directories?
Next, can we treat an article direct article, an article directory as press releases, meaning publishing, as the PR stacking and also linking to actual prs? Okay, I don't do any article directory stuff I haven't for years, not saying that it can't still be useful. I just haven't because they've been known to be spammy. I think a lot of the links from those get discredited. It's much better to get like, you know, articles instead of being published on article directories, which were always known as SEO like, honey, honey, what do you call them honey, honey holes or whatever you call them. But I'm not saying that it won't work because I don't know. I haven't tested it in years. If I was going to do it, maybe I would do it. Where I was only linking to SEO shield assets or like you say, can you link to PRs? Yes, that would be fun because press release wherever press releases published is going to be able to handle those type of links, you may be able to push good link equity to them, or even, it doesn't really matter because they're not your money site. So I, I, again, I haven't used article directories in probably five or six years.
And so I don't really know whether they're still viable or if they're still helping at any level. But if I was going to use them, I would do it too. I would use them to link only back to tier one asset not directly to the money site. And press releases are a great thing to link to. So, Marco, I know you don't use article directories either.
I used to, it's not necessary anymore. I don't need to go that far. Right. The way that we're doing it pushes so much power that we don't need to go. I mean, when you're already at number one, like how much better can you go than the number one.
So maybe at some point with some of the case studies that we're doing and everything else that we have coming on e-commerce and everything else that we're experimenting. Yeah, I would say that we can do that. But right now, or maybe we need to do that. But right now the way that we're doing things is not necessary.
What Do You Mean By Kitchen Sink Spam?
Agreed. The last question was, what do you mean when you say kitchen sink? It gets me confused. Yeah, when I say kitchen sink spam, or when we say that, that just means using link building tools and throwing every kind of link like even some real spammy stuff, at whatever your target is. So like when we say you can throw kitchen sink spam at it, it means you could use some of the most god awful links in the world and throw them at, you know, point them at a particular target and still benefit from it. We would never encourage anybody to do that with their money site. And in fact, we prefer to still use better links.
Even if you're using spam tools, for example, like you know, our link building master dedhia he uses a ton of link building tools but he always recommends that your the links that he builds to whatever your targets are, which we always recommend tier-one entity targets or your SEO shield essentially. But he always likes to suggest recommends using two layers two levels of contextual web two Dotto links. And then throwing if you want a third tier of links, you can throw kitchen sink spam at those contextual web two dot o links. So that's what we mean by kitchen sink spam, it means pretty much anything under the sun, that's a link. And a lot of those would be toxic if they're not used properly, but they can still provide a benefit if used properly. And that's what we talk about when we talk about you know, you can hit SEO power shields with kitchen sink spam, and they'll end up ranking. We don't recommend it. We still recommend using the contextual web to Dotto links. Add your first and second-tier links that are being built to your tier one assets. But you can always throw kitchen sink spam behind that if you wanted and still receive a benefit Mark has done several tests I have to, but we even did the Marco and Rob did the kind of public case study for the DC plumber and just hit it with like over a million kitchen sink spam style links, including porn porn links, and it ranked and it's probably still ranking today. So and we just had someone in RYS Academy reloaded last week, come in and tell us that they tried the million kitchen sink, spam link test and got really good results and 89% increase in traffic month to month. Wow. So it works. However, think of it this way. If garbage links work, how much better? Will quality links work? How much better will the way that we do the tiered link building right? contextual tiered link building
So why would so when I'm talking to people, my question is if you want to test and you don't care, you don't care what shows up in the link profile, you don't care about anything. You're just trying to make you make some money. It's a fun test, then, by all means, do it. But if it's something that you care about, why would you mistreat something that you care about that one?
Can You Blast The Press Release And Drive Stacks With Backlinks Without Negative Impact On The Money Site And GMB?
Okay, next is Gordon, what's up Gord? It's been a while he says, Hey, guys, hope you're safe. And well just have a quick question. When using press releases or an ROI S Drive stack through the MGYB store. Can you blast either or both of them with hundreds or even thousands of backlinks without any negative effect on your money site? Or GMB listing? And if so, will that increase the SEO juice flowing to either entity and help them to rank? Thank you very much. Yeah. And that's, I mean, that's exactly what we were just talking about.
We prefer to build links to our tier one entity assets such as the SEO power shield, our last drive stack, g site press releases the organic press release organization page, you know, the idx page, anything like that. And that's if you set it up correctly, you're not going to have any negative results whatsoever, which is why we set the things up the way that we do. That's why we call it the SEO power shield because it shields it's like, I've always called it an SEO firewall, right? It creates a firewall around your money site. And so that's exactly what we're talking about. embeds and or backlinks work really, really well. In fact, you can even take your money site it for example, and you know, embed it in a G site and then hammer the G site page with backlinks. And that's going to help your money site page benefit without there being an actual direct hyperlink on that page. Does that make sense? So yeah, that's what we were just talking about. With Bibi's question when we just hammer our assets with backlinks because it helps to push ultimately it flows down through to whatever our target destination is, which could be a GMB asset.
Could be a Google Site could be a money site. It could be all three of those. So yes, that would work. Any comments on that?
Should You Interlink A Post If The Main Article Has 5 Jump Links?
No, that's perfect. Pavlos up, he says, Hey guys last time, I missed an opportunity to say thank you. Well, you're welcome. Pavlo He says, question in one of your videos, you said that I can copy main silo page content and create a post. The Post will be canonicalized back to the main article, the canonical link itself will be a jump link to the Main article.
The question is should I interlink these posts if I have if the Main article has five jump links, and I've created five posts from the main content? I think I kind of vaguely remember this conversation we had on Hump Day Hangouts, but I'm not quite following the question. I think what, what I was talking about if and hopefully, I'm not off base here, but prefer using long-form content now for content for websites or for money sites, instead of in the past, like, you know, five years ago, you know, you could create a kind of thin content type of silo page. And then each supporting a keyword that you would find within your with your keyword research. So all of the supporting keywords that you would stack within a particular silo, I just always use spreadsheets for that. So I create a column but my top-level keyword at the top, you know, the column header, and then I would go extract all of the relevant supporting keywords and key phrases and put them in underneath that in that same column right in a spreadsheet. And then that would be that that goes to my bloggers, for them to produce content around so that they highlight one of the supporting keywords within the correct silo. And it used to be that I would create kind of thin content, top of silo pages, and then target individual longer tail keywords with blog posts, but that becomes repetitive redundant. And it doesn't work as well what I found as having a long-form top of silo page now, that contains a lot of those supporting keywords so that broken down into subheadings, right, so and I think that's what you were talking about is when I mentioned that you can create long-form content, and even put a table of contents with jump links at the top of the content, which is really good for SEO. And then you can actually create blog posts targeting those longer tail phrases that are already present on the silo page itself right to top of silo page that have jump links to them and then link from those supporting articles within the blog post to those jump links. Because then it's, it's, it's linking to the top of silo page, but it's also reinforcing that longer tail subheading or keyword, right, so that's supporting keyword. If that's what you're talking about, then let's see. The question is should I interlink these posts with the Main article as well? Five jump links. And I've created five posts from the main content. Yeah, I mean, I don't I can't get too far into this Marco would kill me if I did.
Sorry about that.
A lot. Ah, no, it's not really something that I'm willing to talk about in a free gotten a free forum like this. They are not going to get into that because it just puts so much power and it gets around everything that Google can throw at you. So no, that's fine. We'll leave it at that. Okay.
But yeah, just get creative with it. Think about you know what you're doing with your structure. And I don't like to if I don't know where you say you can just clone copy main silo page content and create a post, I wouldn't, I wouldn't do that on the same site what I was talking about with cloning or copying or mirroring, right is within the G site. Right. So if you've got your top of silo page, and you've got all the content on the page, you can always create, we recommend mirroring that top of silo page on the G site. And then if you had supporting posts within that category on your money site, I don't typically duplicate or mirror posts onto a G site unless I'm having trouble ranking a particular keyword in which case then I will create child pages on the G site that is each child a one to one ratio, child page for every post within that silo, and then just embed those in there and that's what I was talking about with the jumping links, you can actually create jump links from the G site back to the money site there. But again, that's more kind of mastermind stuff or heavy hitter club stuff. So hopefully you got some value out of that. But I wouldn't copy top of silo content and republish it on the same blog from your money site. I wouldn't. Personally I wouldn't do that I would have new content curated, not written because I use curated content for blog posts, the curated targeting the keywords that I'm trying to push that is on the top of the silo page if that makes sense. Okay.
So another good question.
Jason says thank you. Yeah, so he's already watched all the Syndication Academy videos, that's okay. If you join the mastermind if you just joined recently, the Syndication Academy join the mastermind will up make it worth your while we'll refund your Syndication Academy purchase or apply it towards your first month of mastermind or something like that, and then you can cancel that subscription. So, yep, baby says great. We're almost
What Are Your Thoughts On The Statement That You Can Flatten A Complex Silo Into A Simple Silo?
Got a timer almost out of question. So this is good timing maybe says great. What do you think of the statement that each complex silo can be flattened to a simple silo? And if a site isn't that big, is it better to do the flat? Yes, I always, always recommend using simple silos where possible and guys, I'm going to be updating the training, I was really hoping to get that done for today, but I didn't. And so I'll try to have it done by next Wednesday. But in the process, street process doc that I created for our methods and for me, you know, our methods are what we sell as done for you services and MGYB for those of you that aren't aware of it, if you go to semantic mastery comm slash process, I'm going to bring it up. It'll you guys can take a look at this. For those of you that haven't already been exposed to it, this is the process street process doc that I created to that has a lot of training in there with a lot of it's the why we do what we do.
And what you can expect from it the How is we point to our training products for the how but or the where to get it as the links over to MGYB but these are the website silo architecture, the training videos that I created, you know, five years ago or whatever, they're, they're still valid, but my overall process has changed slightly right it's evolved slightly and so I'm going to redo those silo training videos where I go into what a simple silo is what a complex silo is a difference between a physical silo and a virtual silo and what I prefer to use and why I'm going to redo those videos and that will go into here the website section of the worry list entity based SEO process doc and when I do hope I'll have this done by next week guys I really wanted to get it done by this week but I haven't even started on it. So I'll try to get it done by next week. And then again guys you go to semantic mastery comm slash process and you take a look at all the stuff that's in here. There's a lot of training here. And so anyway, that said, Yes, I always recommend a simple silo. For most projects. I'm not going to say for the most projects for most local projects, which is what I do, almost exclusively, simple silos will suffice. I used to always try to build complex solids because I thought it was going to be better. And then maybe there is some benefit to it. But what I found is a complex silo is complicated. Hence the name complex silo. And so it's difficult to build it create some kind of funny issues that are hard to reconcile with the URLs with the slugs and that kind of with permalinks and that kind of stuff. So I prefer to stick with a simple silo, it's much easier to manage, it's easier to map out when you're in the build process. So I like using simple silos for most local projects. That's all that is ever needed. In fact, with a simple silo, if you're using our methods, you're going to be the on-page SEO is going to be far superior to what most of your competitors are doing anyways. So it's not really necessary to do a complex silo. If you're doing a very broad site with a lot of categories and subcategories, then you might be necessary to do a complex silo. But, as I said, I always try to simplify where possible. We've had a ton of people over the years, join one of our groups, and they map out this incredibly intricate silo map of a site. And they, you know, probably spend hours and hours and hours mapping it out and creating drawings to show the silo structure and everything and then they present it and say, What do you think you think this would work? And it's like, Well, yeah, but it could have worked, you know, eight levels previous, where it was like a much simpler build, and you got to save yourself a ton of time. And we don't say that to pick on anybody, but it's because I think we as SEO types, try to overcomplicate stuff all the time, and I've learned over the years to try to simplify as much as possible and get results with a much simpler process and simple silo structure is the way that I prefer to build 90 95% of my sites.
Out complex from the beginning. How are you going to push the power that that's going to need for every page and post and subcategory and sub subcategory that you're trying to create? you're dividing up the PageRank in such a way that it's not going to push the initial power that it could have. There's no way because there's no way to keep the link flow going the right way. Let's put it that way. Yeah, but if you keep it simple, minimize the number of categories Don't try to go after everything at once. But just three, three categories. That gives you enough to write for about four months when you get our D keyword research. I'm sorry, that that's not available right now. But I did keyword research gives you enough to write about four months on those three top market level categories on those silos. And then you can go and see like which one is more complicated, and you just break it up instead of making it a subcategory? You just make it another category that's related to that one category that you already have no need to overcomplicate things I hate when people try to do that. It doesn't have to be all that difficult. Yeah, and it's fine because like I said, we've experienced that a lot over the years, and I'm not gonna lie. In years past I did the same thing, I would always approach new projects with the complex silo, trying to map all that out. And it just it became overwhelming, it became too much of a bitch too, you know, too difficult to manage the projects. And again, it creates a lot of funky issues, if you're trying to share subcategories with other categories, especially in local like, for example, if you have, you know, your topical or service-based silos, which would be like, you know, like Tree Removal would be one silo, for example, and another silo could be tree trimming, which in reality, I've learned over the years that you really don't even need to create silos for Tree Service sites because they're all synonyms for each other. Google considers tree removal and tree trimming as synonyms anyways. But most of my tree service projects are
Still siloed like that. And if you were trying to duplicate location-based silos within each one of the topical or service-based silos, it creates some real funny URL issues that you have to reconcile. And it becomes difficult to do so or vice versa, if you had location-based silos, as your top-level silos, and then you tried to have subcategories of services, then it creates some issues too. So I learned a long time ago just to go with the simple silo structure, so much easier to manage so much easier to handle. So anyway, yeah, I totally recommend going with simple silos where possible. The last question and we're at five o'clock. So this is a good stopping point is BB says should we have a form in the branded properties for collecting leads? Absolutely. If you've got form code that can be embedded in other sites, absolutely. I'm actually using I'm not going to talk about what I'm using just yet because it's part of the case studies and I'm working on but I'm using a new lead generation tool.
It helps that has a form builder in it that works really, really good. And I'm actually embedding the form and multiple properties. Now g sites, you know, a lot of different places that I'm actually embedding the forms now because they work really, really well. And they direct all the leads back to one central location that then gets distributed out. So yeah, absolutely, there's no doubt, I always try to put most of my businesses run on phone calls more than a phone like. In other words, the leads that I generate for businesses are more phone call leads than they are web form submissions, but I don't ever want to not provide that as an option. So I used to, I used to really just push phone calls, but now I'm pushing the lead form submits as well, because I've got a really cool application that I'm using that helps to distribute the leads to wherever I want them to go. And again, I'll reveal some of that in the coming week's guys, but I absolutely recommend if you have a form, form code that can be embedded on other sites use it. Okay.
All right. Thanks, everybody for being here.
We will see you guys next week. Thanks, Marco for sticking around. All right. Have a good one. Thanks, everybody