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All right, welcome everybody to Hump Day Hangout. This is Episode 342. It's the first episode in June 2021, we are going to get all of your questions answered, the page may look a little funky. And if you don't know what I'm talking about, and what you definitely need to do is go to semantic mastery.com slash each the questions and actually bookmark that, go ahead and just put it up there and your browsers, you can always go there and ask your question, get an answer. I'll give you a second. Just go ahead and bookmark it. Now. Just kidding. We're happy you're here or checking out the replay. Either way, we appreciate it. We love answering your questions, and we're happy to get on today. We're going to do some quick announcements, and then get on into it. So I'm gonna go around the circle here. Chris, you're first on the list here today. How are you doing man? Doing good 10 persons that are up? Definitely. Somebody's got a pretty nice workout in today then hit the recycle. So like, yeah, time to catch up now that the lockdowns are hopefully over for a longer time. Nice. Nice. All right. Let's see Marco, how you doing today?
Well, can I say Groundhog Day? Always warm, always beautiful in Costa Rica. It is the middle of the rainy season, but it hasn't rained in the last three days. We do get periods like that. So it's just man, it's, it's a fantastic time is a fantastic, fantastic time to be online and making money. It's just, I don't know, I don't know, for some reason, it just seems to be easy. It's always been easy to rank. So it's been easy to get people to take action on a page. Well, it's been difficult, especially local is believe it or not getting someone to take the calls that you generate. If you go to these people, the very unsophisticated as an Okay, so so what's up? Why are you? What's in it for you again? Are you gonna pay me for every call? And what's in it for me? Well, you're gonna make money from the people, obviously, that I give you, that are hot leads, because they're calling the number to ask for your services, whether it's emergency, just whatever it is. So that's the difficult part. It's interesting because you could be generating a whole lot of calls. And, you know, it happened to me, believe it or not, in the beginning, when cannabis started becoming the hot thing. It was really hard to call one of these dispensaries in California, by the way, and talk to these guys and like get them to see a dude, but
I'm damn great, man. As a matter of fact, I'm gonna go grab my surfboard and, and the like, you know,
I want to get people to your store so that you can sell them more. And another company, well, how are you going to do that. And so it's this whole unmotivated thing where he's making enough so that he can smoke his button and go surf. This is before it really the multinationals and everybody started dumping all that money in that I could generate calls that will. But it was really difficult getting people to take those calls. And as a matter of fact, I left those I think I sold those off. So those assets, I can't remember the home. But
anyway, just to say it's easy. The process works. So, you go through the process and train, then you set up your own systems to make the process work.
You apply, you make money, but rather than spend that money on bud and a new surfboard, you hire someone, you hire someone so that that person can train and help you apply. Now you're making more money, and now you might have some income that you may not need. Right? It's discretionary. And you might want to want some really good job making creepy and the brand new surfboard. And then you just lather rinse, repeat. And that's how it works. I know I'm oversimplifying, and the people are saying it can't be that easy. It's the fucking Damn it. processors. Yeah, it's been 18 years in the making guys. Bradley with over a decade I know Hernandez it's almost a decade for some at domestics longer than that. Adam, I think you're the one as far as marketing, that's like the young guy in a crew. But man, it's a decade in the making. It's not an overnight thing that we did. It's repeatable processes that we can give to people so that they can repeat the process. lather rinse repeat what Mark and I said, this is Costa Rica. This is where I choose to be as I always say, and it doesn't get any better than this man.
Outstanding, Marco! I like it. Yes, the was it five to 10 years to then an overnight success. Yeah, overnight. Yeah.
Cool. Good stuff. Hernan, how are you doing today? I'm great, man. I'm doing really well, I have some good stuff coming up. I had some calls with clients today and with potential clients actually and we're close to. So it's looking good the agency is growing. So that's looking good. And as usual, we're going to pour some, we're going to create some Semantic Mastery, I would say, training for our students based on you know, the learnings that we're having and how to grow your agency. So that's going to be pretty, pretty cool. So I'm excited. I'm excited about being here at social
Nice. Bradley, how about you?
Good, happy to be here. Busy as can be as usual. But my blogger started full-time yesterday, which now is free freed up probably at least two hours per day if not three. So for me, which is great, because now I can focus on some higher-level stuff. And more prospecting and sales because I want to I want to be like Hernan when I grow up and grow my agency the way he is. So. So I got to get back to doing what's really important, which is prospecting and sales now that I've got somebody doing some of the fulfillment stuff that I was actually doing myself for the last six or eight weeks. So things are right. And I totally agree with what Marco said, you know, if it's if you have a repeatable process, and I think that's really important, you know, I use process street for like developing process docs for all my VA s and even for just internal stuff that even stuff that I do myself. And over the last few weeks now, I've really developed out a great GMB checklist that just like it has basically, it's continually being evolving, excuse me, it's continually evolving. But it's great because I just go in and run a checklist from the template for each new project. And I can go right on down the line and just check off the boxes as each item is completed. And so at any time, I can walk away from it and come back at a later time, and I know exactly right where I need to pick back up with all the items that are left to do. And I'm telling you guys something as simple as just having a checklist for, you know, everything that needs to be done for a project that you can duplicate for the next project, it really helps you to stay on track and makes it a repeatable process. Too many people I know come into our mastermind and such and when we have our interviews with them, and, they say that they don't have a hard time getting consistent results. And you find out when you really get you to know, get down, you ask them questions about their processes, and such as that. They do a little bit of this here and a little bit of that there. But they never really do everything from start to finish for any one project. And then they wonder why they have inconsistent results. And you know, and I've been guilty of that myself, but I've gotten a lot more organized over the last couple of years and just having simple checklists really does help. So I've encouraged you guys to look into that. But other than that, it's good, good stuff. Happy to be here. Yeah, I do the same with ClickUp. Ryan Tedder mastermind members turned me on to that. So I've been using that for about a year. And that's been great. So like, with my clients now on the email side, bring people in, I've got the first 90 days laid out. Now after that, I always and I say this, truthfully, my crystal ball and he goes three months out like after that it's every game, but then I can see the first three months until we have it just laid out. And it's so nice to just be able to click something, duplicate its assignment, and the bad stuff gets done. So there's always stuff. That's like, 80% of the work right there. So, um, let's see something else I wanted to touch on. And now I'm losing my mind. Oh, that's right. Speaking of email, so I picked up a lot of stuff on the cold email front from Bradley. Some stuff I've done in the past and chair to the mastermind. And then Bradley, you talked to Daniel fasciae, I might be screwing up his name. But he's got the great cold email mastery course that went through that. And I'm going to be doing some more of that. So I'll be sharing that with mastermind members. So if you guys are interested in seeing someone who hasn't been doing cold email for very long, I'm going to be sharing the results of that. So I'm getting that started working out some kinks. I've been sketching on my whiteboard, recording videos, and going to get back going. So looking forward to seeing how that goes and sharing that in the mastermind. So other than that, though, I think that's about it for announcements. Is there anything else we need to cover for you guys?
I think we're good. All right. Let's subscribe to our channel. YouTube help us grow? Yeah, definitely. And our pages a little funky today, but it's working. So if it looks a little different to you guys, it's because we're missing some banners or something. They're here but you just can't see him. So we have to fix that first question on the page. Yeah, I mean, it's interesting that they're there. You just can't see him.
Does Adding The Main Keyword To An Image Before Uploading It To GMB Would Make Google Read It Even If EXIF Data Might Be Removed?
Yes, absolutely it is EXIF data and metadata, and all that does get stripped once it's been uploaded. But when you upload it, Google reads it. So it's really beneficial to do. So, as we always talk about it's best if you can't have an original image like if it's for local, to have an original image taken from a mobile device that has GPS enabled, because the location data, a ton of data actually gets, you know, embedded in this in the image as metadata. It's really, really cool. I've done this before, I think Rob was the one who pointed it out. And so I tested it, but you know, you take a picture or a short video or something on your phone, like in a moving car, and it will even tell you to like what your speed was the velocity at which you were going when the image was taken, or the video was taken, it'll show you where the location is, it's, it's crazy. There's a ton of information that gets added to those images. But when you Yeah, when you upload them, it strips it out. Because if you didn't download it back from Google, and depending on how you do it, you can't really do that from GMB anymore. Anyways, like you'll see that it's just, you know, a blank image, no metadata, but Google sees that data when you upload it. So you made comments on that guys? No, absolutely. And I said only the main keyword, but it should you should be targeting the keyword set or entity and main entities say we're in the Semantic Web. Yep.
What Are Your Thoughts On Blockchain And The Future Of SEO?
Okay, the next question is Hey, guys, what are your thoughts on blockchain and the future of SEO? Do you think we will have decentralized domains and servers? I have zero opinion on that because I don't know anything about it, to be honest with you. Perhaps Marco or one of the other guys have to do?
No, not as far as blockchain cuz I'm not getting far into that, because I'll just go down a rabbit hole. And I want to know everything that there is to know about blockchain. And that's not my idea. When I mentioned this last week, that I was forming crypto, it's not even an investment club is a bit buying and selling as a trading club, the idea is to go and profit from the rise and fall of crypto, rather than to marry some kind of coin as a long term investment. Although you can't do that there are some that you can track that you just know, are going to take off. But my idea is very simple gains every day. Adam mentioned the book that you and he read the small gains, it's very simple to small gains every day, we have people all over the world. Why not benefit from having people that are in India, Chris green, how is in the UK, why not benefit from holiday because it's 24, seven, trading doesn't stop rise and fall. So even if it's going up, there are dips in that, in that rise. I'm sure you've all seen a graph over time and are just taking advantage of having buy and sell orders to take advantage of those dips, even during a race or during a fall. When it's falling, you're still going to have upward trends, although the overall trend is downward. So it's just benefiting from those and having people online who can view the data and take advantage of the data in real-time so that you place your order you play but you place your buy, you place yourself, and that you're never in a position to like lose everything or win everything because the idea is to make small wins over time. 1% a day turns into a whole lot of money.
When it accrues daily, it compounds daily. So it's exponential growth. It's what we're looking at. And I get to the few I have 11 it was gonna be 10 but someone came and begged me to please let me join so I think the book was the book you were talking about was James clear atomic habits and he calls it the aggregate of incremental gains. Okay, yeah. Yeah. Adam so small bits at a time and we're good to go I don't know anything about blockchain. So yeah, this is interesting. So I had to do some quick searching because I thought this was something else. So apparently, this is new to me and PJ like blockchain domains is actually a thing so, like the blockchain in the sense of crypto, the domain is stored there so anyone can look at the records.
So that's an interesting concept. For me personally, I'm gonna sit back and wait and see because it's kind of and this is getting into like Twitter flame war territory, so I'm going to try to keep this short but it was touted and a lot of the people behind that believe in crypto are like this is gonna totally decentralized banking and overnight upset the entire world or that hasn't happened. I still think there's a ton of potential. But I think when people tell this, I always want to look back and be like who's saying this? Why are they saying what's their stake in this game, you know, as the article written by the guy who's selling domains via the blockchain, and just going a layer deeper? But without getting into that, I think that this is interesting. And that there's a lot of possibilities, the thing that immediately came to mind was, you know, forming trust and authority in the sense of if it really is more transparent, that may be an easier way for systems like Google's algorithms to maybe recognize certain trustworthiness factors as they determine them. So anyway, that's the only thing that really comes to mind. But I don't think that this is going to be an immediate change. Because a lot of what people also want is privacy. So there's kind of two competing things going on here, I think, but interesting technology. And I'm sure we'll see more of that.
Does Google Site Provide Easy Way To Access The HTML Code To Add iFrame Codes In The Header Section?
Google sites are real easy to build out because they're just like, you know, blocks. And essentially, they're just blocks. And you can insert text or images or embed blocks. And you can move stuff around and resize the blocks. And it's really easy to edit. But you can't get into the HTML header.
Yeah, it's like I said, you could do the embed codes, you can either embed by URL or actually add embed codes. But the G sites, it's super easy to like edit.
I've actually been editing some of my G sites lately to optimize their page content with surfer SEO and getting better results with those just from going through and actually optimizing the pages that mgib provides, they've always worked been fine. But I've got a writer, now he's re-optimizing like all of our existing content out there. And I'm starting to see some improvements from some stuff already. So it's some I've been I've been in there quite a bit. And so she so so you got to remember, the whole idea behind that is either to copy the content from your website over to the to the Google site, which works fine, because you're not going to file a wonderful call a DMCA claim against yourself for using your own content. Yeah, so that that's perfectly fine. And you're going to attribute the content, you're going to relate the G site to the money site, you're going to form that relationship through the schema. So there's really no problem doing that. But it does stand to reason that at the bottom is looking for fresh, unique, relevant content updated on a regular basis, that if someone went over the content that we give you in the beginning, and tune the content for the bot, although we cannot get schema in there, that in and of itself would be enough to give you a boost. And it does good content tuned for the entity and the user. It provides a good user experience. And it gives you an extra place where a user can convert because those will rank.
Yeah, they sure will. And that's part of the reason I started doing that was that some of my G sites for client projects are ranking and sell it's like, Okay, well, if they're going to rank, we might as well tune the content so that it's even more relevant and has a better chance to convert as well. So we go in and we squeeze in calls to action and all that other kind of stuff and some really cool ninja stuff that I'm not going to share here. But in the mastermind, I'm happy to share so I'm getting really really good results from G sites lately. Not that we didn't before but just some of the things that you know, turning them in all of a sudden they get even better results as all I'm saying so.
How Do You Build Bulk Backlinks If You Want To Do It On Your Own?
Okay, next digital. Well, Ian, what's up? He says he's been coming in asking lots of good questions lately. So we appreciate that. He says can we purchase backlink packages from SEOeStore. I don't even know what that is. For our tier one or tier two assets, I have seen Bradley mentioning a done-for-you service. But how can we build these bulk backlinks, if we want to do it on our own? Well, the done-for-you service we're talking about is MGYB. And that's the link-building services that are for, specifically to power up tier one entity assets. And, you know, further tiers out, right, it's not for money sites, you don't want to be linking to your money site with those. It's strictly for powering up tier one like this, the SEO shield, basically syndication, network properties, the SEO, RYS drive stack, g site, all that kind of stuff. And then you can obviously power-up stuff that's further out as well. But I don't recommend we never, we always tell you guys not to order those types of links directly to your money site. In fact, Marco was just talking about this the other day, you know, he never built any backlinks to a site other than through what through the SEO shield at all. I do through press releases, and also some strategic, other types of links occasionally, like guest posts and things like that. But for the most part, you know, I still just build everything to our tier one entity assets that are built within the SEO shield, again, syndication network properties, perhaps a well-optimized post on a WordPress site from the syndication network property or the Tumblr or something like that. But they're all tier-one entity assets. And then we build links to those like very, very rarely well. I use press releases still quite a bit. But even then I'm still pushing more press release links now to the tier one entity assets as opposed directly to the money site. Just getting really good results like that. Again, G site is one of the best targets for that kind of stuff, guys. So do that. Any comments on that?
Yeah, I like for the SEO shield to take the brunt of the hit because believe it or not, manual actions are still alive. And while I was just reading about a law firm, that got hit for using combinations of edu, scholarship links, guest posting links, and a few other purchased links, as though it's incredible how easy it is to pick those out coming into your money site, because of how they stand out from your natural pattern. From your natural link pattern. Think about it. It's not many people who offer a scholarship, first and foremost. And if you do, it'll probably be in a local university. Now all of a sudden, your website has 50 .edu backlinks all from scholarships. Now Google tends to devalue those, they don't usually count them because they're considered irrelevant. So Google, for the most part, will not pay attention to them unless you do the right job of boosting them the right way. But then they get picked out. And in a manual, guys, when that happens, you see that you see that come up in Search Console, you have an unnatural linking pattern to you. So you better get busy and start getting rid of those links, all that money, and all that effort, just went to waste. Instead, I'd rather just hide in between the billions of links that Google has, and the millions and billions of links that other web tutorials have and other social media platforms have, I'd rather for my links to hide in between all of those, and then just push the power over to the money site, and let the money side accrue links naturally, over time, because those will happen. Those will have as you start getting found, as people start finding you, as people start using the promise, you'll be shared, we will talk about using Facebook, in social media, which is what you want. Anyway, you want that to happen naturally. In the meantime, protect yourself. Now, I always tell people, don't you Right, so so as far as what I do, I do it a little bit differently. And I will shoot a press release over to the money site in a very targeted way and hidden. Yeah, in between all of your pillowing is what Becker used to call so so pillowing the links so that they can take that directed. But if you don't know what you're doing, you better not be doing any of that. So I recommend for all of you not to build links to your money site, not even press releases because that's what the SEO shield is for. And the SEO shield will actually amplify the link power, it will exponentiate the link power so what you get to the money site, in the end, is greater than if you had gone to the money site directly. It's really interesting what happens through all of the iframes that we build and the internal linking structure that we have in our G sites and in our drive stacks and in our expansion stacks that add power and multiply the power and then the way that we're teaching in the heavy hitter club to then interlink your money site so that everything flows correctly and continues to create that exponential power. there's a correct way to do that. And then there's a way that that just shuts the link flow. And it might end up in your about page and your contact us page in a place where you don't need your link power to accrue. So just be very careful. And no, I mean, think about it, we have the service, why he in MGYB.co, we offer link building is various link building. If you want to do it on your own, you're more than welcome to go through all of the different tools that Daddy has gone through. Because he started out with Senuke, Senuke X, Money Robot all he had to learn all of those, and then find the one that worked for him, GSA. He's also been through so he had to go through all of those, he still offers GSA to find the one that works the best. And we can't give you here what works best. Since he had to spend all of that money and time to find that out on his own, you're welcome to go try out. So they are I think they still offer Senuke X Rank or x is another one that he uses. I'll mention that. As I said Money Robot, GSA, and come up with your own. Now think of the time, money effort, and everything else that you're going to have to spend to learn to use these correctly. And then you'll see that the link-building packages that we offer an MGYB.co will save you a whole lot of headache, money and time, and a lot of resources. Which if you're trying to grow your business, you shouldn't even spend time doing this or trying to learn to do bulk backlinking.
Yeah, and just I've been I know, we don't. For years, No, we haven't really looked at third-party metrics or anything. But lately, I've been doing a lot more research on local competitors and been using majestic for backlink research. And their trust flow metric is still decent, in my opinion. It's something that I've completely ignored for years, the last several years, but I've just been doing a lot of analysis on local competitors. Because I didn't give a shit at all about organic rankings for many years. Now, I've just always cared about map rankings, however, because of the content tuning tools, and like conversion AI, which just makes it easy to draft content. And that's again, I've been doing a lot of that I've been focusing a little bit a lot more on because the map stuff is you know, what we do for maps works. So I've been working on ranking organic stuff to like so the, you know, associated website for the projects that do have WordPress sites, I've been analyzing competitors that are ranking on it in the organic section and looking at backlink profiles. And what I found is, it's quite amazing is that there are so many organic listings that rank for local terms and the tree service industry, especially that. I mean, they're very few backlinks. It's insane. There's it's mostly, I guess, age, brand authority, things like that, that helping the rank and internal links, but very little off-page linking. And so I've been getting a little bit more strategic about that. And one of the things I have tested was guest posts on a few and a few cases, I've test guest posts, and they're hit or miss guys, you got to be real careful with guest posts, as Marco just said, you can get a penalty for number one, but number two, if you buy guest posts, you got to when you get them delivered, you got to analyze them because what you'll find is a lot of those guest posts are orphaned pages, which is bullshit, they'll sell you a guest post for 100 bucks or whatever it is $85 sometimes way more depending on what metrics you're buying, which again, are third party proprietary metrics. But that's kind of how you judge what you're buying, right. But then you get it delivered. And you find out that there are no internal links from the domain that they sold you the metrics on pointing to that page that they published the guest post on. And so you end up with a guest post that's an orphan page that is getting no internal link juice. So basically none of the metrics that are even pushing over to that page and it's insane because you spent a shit ton of money on that. And I've been burned by that in the past couple of months now on a few different guest posts. Now some of them are done right. For example, I've got one that I was just looking at today for one of my client's sites that I had purchased a guest post on that has amazing metrics got a 39 Trust flow from that page to my clients, and which isn't quite as incredible. But something else was really interesting is I've been looking at as I built the directory site for tree services. And I guess some of the stuff that I've done in there is just internal linking the way that Marco and Rob teach. It's crazy because I know we don't typically talk about metrics, but I've been doing a lot of research with majestic recently and that particular site, my directory site, some of the directory pages in there, because which are my own lead gen assets or some of my client's sites that I've added pages to the directory site for. And I've done some pretty strategic internal linking stuff there. And I've gotten in some cases, in the mid-30s Trust flow with the citation flow like in the mid-teens, which is great, because that's showing high authority being pushed to the pages without a lot of links. You know, the way majestic does things is it doesn't show internal links, it only shows External links. So if you've got a real high trust flow, and there are no external links, showing and majestic, then that's all trust flow that was generated through internal links. And there's another some of the other stuff there was a sale late last week or earlier for SEO power suite. And I purchased it, I haven't used SEO power suite stuff in forever. But WebSite Auditor is a crawler, it's like Screaming Frog or site ball or whatever. But it's a desktop crawler. And it's pretty cool because it has what they call in rank, which is kind of like its own proprietary idea of what PageRank is. So you can crawl a site and kind of get an idea of where your internal links are pushing, you know, internal link juice to. And so you can see it shows a visual representation, similarly to what majestic does with their link graphs. So you can kind of get an idea as to what paid which pages or posts on your site are accruing the most weight from the internal linking. And you can adjust it and modify it as such or accordingly. And that's kind of what I've been doing with my directory site. And just be able to get an amazing amount of power push to internal pages, purely through internal linking, almost purely through internal linking. And it's just been really cool. I'm just fascinated with link sculpting and stuff now that for years, I just got completely got away from doing it. And again, going back to what Marco was saying, you know, the SEO show, it's incredible. How much power you can push with that, and a GMB. It's just It's crazy. And I never really looked at the metrics before because I just knew it works. But now that I'm actually digging into the numbers and the metrics and such, it's incredible how much power you can't you can truly push with that stuff. You want to comment on that again, Marco at all. No exponential power. Yeah, it's crazy.
In there's another one called on crawl or something that they call it in rank is what they call their internal, like, their PageRank algorithm for quantifying internal link juice. It's pretty cool. So anyway, you guys might want to check it out.
How Do You Sell Industry-Specific Traffic To Clients?
Other than from paint app paid ads? I don't know.
Any idea Marco what he's talking about? No, I have no idea. Yeah. My guess would be paid traffic paid ads. Also, I know and Fiverr you could buy somewhat relevant traffic, they call it but I've used it for press releases in the past.
But that's from like domain parking.
So if somebody likes to do a search for something, and you know, they land on a parked domain that's supposed to supposedly theme they'll sell you a theme to traffic from that is real spammy stuff, but I've done it for press releases in the past. Now just buy the gym traffic from Google. So it's relevant and it's real traffic.
What Is The Best Way To Power Up A Large Franchise Auto Dealers Site?
Alright, Jay says I meant I managed large franchise auto dealers and want to know the best way to power up their websites. I cannot point any spammy stuff at their websites. I do on-page schema and GMB, management, and consulting. Well, you're in the right place, then that's what the SEO shield is all about. If you're not familiar with that, go right there. Perfect. Adam just posted it to comments below yours, Jay. He says the SEO shield. That is like what we just been talking about now for the last 10 minutes. That's exactly what you want to do is the SEO shield for your client's websites.
The fact is it's for one brand, you said large franchise, boy, you can push a hell of a lot of power through a branded drive stack and G site that you continually expand for each individual dealership with the RBS expansions of their location shields, like you can push an incredible amount of power through that and accrue a lot of power into that drive stack in the G site. So the SEO shield. Marco, do you want to comment on that?
Yeah, I asked him to come here because this was really interesting. He has a he's managing and other dealer franchise or a set of franchises. And what is it what he's doing is schema and MGYB management what he means by MGYB management and consulting. I have no idea. But I did want to talk about we have local GMB Pro. We were like the ones who started we were the ones who showed how you use GMB and how to optimize, how to get the most out of GMB to push up your site into what was then the five-pack for the seminar, I can't remember what it was, it changed right in between there to a three-pack. But the training is still relevant to this day. So whatever it is that you're doing for them, local GMB pro will teach you how to post what to post and the way that you didn't need to do the posting to get the most out of it. One to the SEO shield, so that you get familiar with what it is because it does include schema, or getting your organization, your entity information all in one place. So this is auto dealer franchises in different places, how you're going to associate each one of those to the main entities or whatever it is, whether it's a key a set of franchises, whether it's Toyota, Ford, Chevy, whatever it is you're doing, you have to have the organization.
And how many franchises does that parent organization has, let's say you have five? Well, you have to relate those five to that main entity URL, you have five separate entities, and you have to rank five separate things. Whereas, and it's a good thing that you're in Duff's has been rough schema court, because what he shows is how you take those five different dealerships. And if they belong to one franchise owner, then well, it also depends on what the brand, what the carmaker will let you do, but how you relate that one to the other the parent-child relationships that you create the organization, and then I would I take it, these would be in different locations, or they sell different auto, the different automakers for the same franchise owner, how you relate all of these different ones and make it all about one general thing. So now your brand. Now you're the main entity, but it's also your brand, and how you go and promote that brand. And how you get that message out how you relate the brand, to the entities and keywords in the industry. So you start ranking for them. That's what it's all about. And if you want them that the nitty, the real nitty-gritty on how this happened, that's the heavy hitter club. The heavy hitter club is where we take you into that technical SEO realm where we show you the different things that you can do with schema, the different things that you can do with the entity the different things that you could do with content with the GMB we do a lot of things Bradley's meant in the training we go in, in-depth into to be things that we don't generally teach in local GMB Pro.
Yeah, I just had an idea. This is because I deal primarily with Click Funnels and email. But when he started saying multiple, and it turns out, so we had a message on YouTube, and James was saying, I mean, there are 25 dealers here in Seattle. So hey, what's up Seattle, I'm in Seattle. But the thing that struck me was a lot of times we don't see some of the opportunities and I'm curious for you guys on a call. When I hear that I think Oh man, I remember the times I've gone about a car or inquire to the car dealership, and it's like I did email follow-ups like, I get notifications from them. And if you're talking about 25 dealerships, like that's a lot of traffic that they potentially could direct. And I knew as someone who deals with like planning email for multiple businesses, looking at this different content, like what else can we tell people or share with people, and social media posts are great GMB posts if they're of substance could be interesting. And so I'm wondering what do you guys think about using things like the in-filter in-house email list and sending people back to the GMB to look at a post or to the website to look at actual articles. And just, instead of sending an email saying Nissan's are on sale for the Summer Sale, you know, there's so much more we can do. And in my mind, that would help drive a lot of engagement on the site, oh, my God, if you have an email list, and I mean, and I really discovered what Adam is talking about, it absolutely moves the needle. If you send people to like traffic from an email list, where it clicks through to like a GMB post or something like that, it will absolutely give you a boost because of all that traffic that you pushed into it. It's crazy, but like someone else's, when I was doing direct mail for my real estate business, people would get the letter when, you know, I was targeting landowners and sending them a letter saying, Hey, you know, I know you got a piece of vacant land, if you're interested in selling it, either call this number, which was an 800 number or go to my landing page, you know, goes to my website and submit the property information sheet or form. And a lot of people would end up going and searching Google for the brand name of my real estate business. And then they would click through to the landing page. And I wasn't even doing SEO, when I first started that I was just running paid traffic and doing direct mail. And but I started to rank within a matter of a couple of weeks with zero SEO done like zero SEO is done. And I started ranking number one in the state of Virginia for you know, my primary keywords and it was because of the traffic that was the search and click traffic, the brand search to call navigational search queries that were you know, from people receiving my mail, and then my direct mail physical mail, and then they would go search the brand name in Google and then click through. And so it would rank and that's just again, so what Adam just said is absolutely true. If you've got access to, you know, marketing, like email lists and things like that, then you can do a lot with directing targeted traffic to specific points that will help your SEO, your whole digital presence in general. Yeah, without you knowing a lot of what James is saying like if you're just not just but if you're doing schema DMV, you probably are not in control of email list or you may not be, but it may be a value add where you can bring this up as a strategy to the owners. If you're not the owner, and say, Hey, you know, before you guys have sales, you should direct some traffic to the site and to GMB post announcing it during the sale, you probably want to send them somewhere more targeted. But you know, these just some of those ideas where you can get a lot more power out of shit you already have the additional cost to the business is trivial at that point. Also, the coupon that sends people over to the patients, so maybe the people who are doing a service for whatever. Now that the car is doing breaks, you did just what are you you have a million excuses to send people an email on that list, getting them into the GMB post the power of the GMB and then having those people click over coupons work phenomenally well, in GMB offers work great.
Anytime that you can get people into thinking that they're getting something free. They don't have to know why it is that you're doing it but they think, okay, I'm getting something for free and all I'd have to do is click and yeah, that traffic natural traffic is what wins and what person what that person does at the end, you're going to have some people take advantage of that coupon and click to call or fill out the form or go to the calendar and schedule having their car come in for that service. Whatever it is tired break and there are so many things now available to and 25 dealerships with who knows how many years of having sold people, automobiles, you probably target the list and get new car sales just from that just from getting people back in you know, as we took care of you whatever is this there are so many ways to make money gets ridiculous.
I like that game. So St. Mary's trying to get the training go through the training. So, James, it sounds like what you're saying is you want to go through the training, come up with the process so that then you can either hand this off or sell it to the other 92 consultants like yourself or take over their business. That's how if that's not true, let us know but i think that you know you're on the right starting point here, I've got, I would suggest, you know, joining the heavy hitter club, to get the idea of, you know how to how to best put the pieces together and utilize the strategies, but not how to actually build everything. I mean, you can, but it sounds like you would be much better off at learning the concepts and how to direct them and manage them. And then you can order the done for you services from MGYB so that you can scale very quickly, because that way, you know, instead of learning how to actually do all this stuff manually, I mean, you certainly could if you wanted, but you sound like you've got you're in a much better position to kind of like direct and manage that type of work. And that would be great for us at MGYB to have a high volume client, which by the way, we would, you know, high volume clients get, you know, special deals at a time. So you just have to reach out if that's something that you did. So comment on that.
Now, he says he is going to train them on it, but he wants to put the process together. First, we've already put the process together is what I'm trying to tell you James, the processes in place, you would have to create the systems for how you apply the for how the process works in whatever it is that you do. But it doesn't work any differently. I keep Listen, local, national, global, it's all relative, it doesn't matter. Once you create the correct schematic relationships, it doesn't make any difference where you are or what your target is, the process is always the thing, the process is pushing so much power, that you outrank anything else, while at the same time creating your brand's relationship to the keywords like new cars in Seattle. buy a new car in Seattle, new cars me how that person starts that car buying process. It Okay, so how do you target that? Is it used cars? How do we go after that? How do we then relate these What is it 99 3900 dealers, or 25? dealers in Seattle? How do these all relate? Can we bring them all into one umbrella Do we have to create separate entities, for each one of these? Do we need maybe five entities where each one would have five? Now you're talking about how this is all going to be put together. But the process on how you get all of this to work. And the systems that have been submitted master has been around eight years. So it's eight years in the making, at least. And I've been online for 18 years. So it's 18 years at the very least, that we've been at this helping people to create the systems and processes so that the system and process then take over for you. And you can kind of like like then you can take that management overview where you're not really doing anything except directing the people who do the things that you're supposed to do, who train who apply and who helped you make money. I mean that that's the whole thing. And the place to be is once again, the heavy hitter club. If you join both doesn't matter mastery mastermind and the heavy hitter club, you get a steep discount on the heavy hitter Club, which I need to talk to rob about doing something because it's people aren't paying enough for the value that they're getting. I'm always saying we got to we have to raise the prices, we have to raise the prices we're giving away too much. But literally, we put everything we detail it we start from entities and the heavy hitter club and work our way all the way up to now we're doing iframes finishing up iframes and then we're doing case studies local one, we're doing e-commerce case so everything is there for you to take advantage of it. So he's a senior consultant for Ford.
Right now I just bought a brand new Ford Ranger two and a half weeks ago. So it's pretty cool.
Joe deer tag.
Oh dear, pronounced dear Tay.
Awesome. Well, James, hopefully, we see you around and can see how this progresses. Whether it's something hangouts or heavy hitters, club mastermind, whatever ends up floating your boat and gives you the results looking forward to seeing where this goes. Yeah, no, he didn't hijack the call he just posted on there. Nobody else is posting questions. And this is worthwhile getting into because people need to know what it is that's offered. I mean, it's not just MGYB it's not just like building an iframe. We help you put together your entire business. We help you make your entire business a success. And the bottom line is are you making money? Because if you're not then it then it's fucking useless. I always say but the proof of a profit is whether the prophecy comes true. While the proof of an SEO is whether he can get your shit to rank and then help you make money, because if he doesn't, then He's useless as an SEO, and you'll see a lot of these churns and burn that they do nothing. And then they have to go get other clients because then they know they're not going to do anything but those clients, so the pipeline constantly has to be full of clients, because of the churn and burn methods. Well, I've had clients for over a decade, nearly 15 years, one client, they won't leave, I can't get them to leave. Like they keep offering me more money and then I'm not gonna turn good money away. But that's the difference between the guys who are Johnny come lately, and the guys who have withstood the test of time like Semantic Mastery.
So there you go. Said order a lightning Bradley. Yeah, now I went I downgraded from an F 150. Because got cost the gas is going through the roof. So I got a little bit of a smaller truck and it's it's nice, so I like it. So very nice. So
anyways, alright guys. Thanks, everybody. Well, I guess we can wrap up a couple of minutes early. Thanks for telling me that there's one of those invisible banners I just hit.
I love it. teams. You said to order lightning lol.
See you guys. Thanks, everybody for being here. We'll see you all next week.