Weekly SEO Q&A – Hump Day Hangouts – Episode 356

By April

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Click on the video above to watch Episode 356 of the Semantic Mastery Hump Day Hangouts.

Full timestamps with topics and times can be found at the link above.

The latest upcoming free SEO Q&A Hump Day Hangout can be found at https://semanticmastery.com/humpday.



All right, welcome everybody to Hump Day Hangouts. Today is the eighth of September 2021. And we are about to roll in and answer your questions. But before we do that, want to say hello to everybody real quick, got some quick updates for you as well. So let's get started. Like I said, say hi to everyone, and then jump in. By the way, if you're watching, give us a Hello. If you're lurking around, we know we got people who just like watching and that's totally okay. If you feel like it though, say hello. If you're watching the replay, you can always leave a comment on YouTube, we appreciate it and like getting back to you. So with that said, Marco, how are you doing today?

Busy, man, busy. I got a lot of stuff going on. We just updated schema tech, the software.

I mean, no referencing, we've got the person, we've got the article, we got local business organization, services, and the ability to node reference everything, Article schema that I mentioned, FAQ, I can't remember if I mentioned it anyway, it's just so so much fun because it's how Rob teaches it in the course, not how the software wants you to do it.

But it's actually trying to get in Rob's head and posting what's there and putting it into software, putting that logically into something that works the way that he wants it to work. In other software, I'm sure you guys have used apps or whatever plugins, you get the choices that they give you.

And that's it. But with the ability that we've we've added to node reference, which is actually how schema should work, you should show the bot how everything fits together under that main entity umbrella. Man, this is just Next Gen. Nobody's doing what we're doing some it's really cool. We will announce it in our groups in our Facebook groups in the free groups and in the paid groups because we're only letting a limited amount of people in not for scarcity, not to create fear of missing out simply because we want to make sure that the servers can handle the load of people coming in. Before we allow anyone said we allowed 20 people and we said that's all we were letting in. They've been in for about a month, we're going to let 100 more people in. And that's all we're going to let in for now until the next round of updates. And I'll be whether it takes a month or two or three months. That's all that we will allow him. And that's how we're going to do it so that we can properly balance the load. And it was just fun isn't doing schema this way, is something if so think about it this way. You're in a parking lot full of white cars. The way to stand out is to get a different color car. That's what we're doing. We're putting that different color car in that parking lot. And if somebody else parked beside you in this car, the same as yours, you can go and check it out some more. can't get any better than that.

Fair enough. All right, man. Chris, how are you doing that thing?

Good here. Good. They had a pretty good workout today on a couple of PRs. So like, what happy about that? Yeah.

Nice, man. Nice. Well, I'm gonna ask Bradley how he's doing in a second. But first of all, I think we should stop for a moment. Let everyone know that today is Bradley benders birthday. So happy birthday.

Happy birthday, man. Please don't sing, guys.

Yeah, just kidding. I think Jenny would kill me if I sang on the internet. Yeah, I can't hold a tune. And I won't subject you or anyone else watching us to that. So it gets way too quick is way to run people away from Hump Day hangouts is for us to start singing. So definitely. Well, on top of your birthday, man. How are you doing really good and busy?

Looking for I mean, I'm not looking forward to being another year older. But it's only a day older than yesterday. Do you know what I mean? So yep. But I'm going on an ATV trip tomorrow morning leaving at 6 am and I'm going to go to Hatfield, McCoy trails in West Virginia for till Sunday. So it'll be fun. That kind of that's my birthday present to myself for this year. So very cool for doing.

Cool. Well, we got a couple of announcements real quick. I just wanted to talk about POFU Live, we're getting ready to release the real. And by real with air quotes, all I mean is the actual presentation schedule. So we've got the presenters on the page, you can check that out at poker live.com. We've got two more that are going to be updated in the next week. So standby for that, but go check out the page. Now grab your tickets, you still I believe a little bit of time left before the ticket prices increase. And POFU Live takes place on September 24 for the VIP day and then 25th and 26th is going to be the main presentations where we get into the good stuff. So if you haven't yet grab your ticket there. Like I said the full details are going to be posted as far as who presenting when a little bit more details about that, but you can see the outline and what's going to happen on the page right now. Other than that, if you are ready to take your digital marketing results to the next level, come join our mastermind. All right, you can find out more about that at mastermind dot semantic mastery.com Alright guys, that is it on my end. Is there anything else we need to cover before we get into questions because I saw it looks like we got quite a few?

Here we got a few.

Let's do it. What?

Good on the screen, right?

How Do You Show A Client's Site On The Maps Search Results Page?

Yep. Okay, cool. believe this is the first one friendly web series. I currently have a client who is ranking organically for their main keyword. But when searching and maps even when spoofing the GPS location set to their location. They don't even show up in the maps results. What is the best way to address this? And will a brand new Google stack optimized for the keyword having the GMB map embedded in it push things along? Thanks in advance for all that you do Heath, I mean, that'll help. But you know it, you have to also work on the Google My Business itself, the profile itself? I mean, there's just, there's a whole long list of stuff that you can do to the Google My Business profile, the drive stack, and SEO shield, the G site, all of that will help because you're strengthening the entity that way. So something that you want to you know, there's a lot of things that I don't know about this, right? So it's kind of hard to tell you that will help.

There's no question but I can't say that that's all that's going to be needed. Because if your GMB listing is ghosted, in other words, you're not able to find it in maps at all for then, you know, there's probably other issues present, besides the entity acid strengthen the entity. I'm sure Marco will comment on this as one of the most important things.

But that might not be the only thing that's caught, you know, what I'm saying? So, having just the SEO shield is certainly going to help. But it might not be the only thing that needs to be done. There's probably other issues that need to be addressed. Is it ambiguous? It is there? Is it too closely related to another business out there? Perhaps a name, or perhaps in proximity? There's just a number of things that could be causing that.

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For example, one of the processes or methods that we were teaching several years ago, we called it the Local Lease Pro method, which was to identify, and there was a specific technique we use to be able to identify areas that had little to no competition for GMBs. And so it was very easy to go, like, just start registering GM B's in those areas and getting them to rank almost with live, I mean, little to no effort. But what happened was, I would you know, target perhaps like a city and I would try to pick, you know, various locations within the city, sometimes just by zip code. And I would read, you know, get GMBs in those areas that looked like there was little to no competition in that specific zip code. Well, what occurred was, after doing this several dozen times, I found that a handful of listings or percentage of them would get got what would be ghosted, like what you're describing, they just wouldn't. It's not that they were suspended. They were published, but you couldn't find them on maps unless you visited them directly. And what I'm finding out was that it was kind of being filtered out by Google because it was, the brand name was too closely related to like, in other words, it was sharing the same brand name as the other locations, and they were too close in proximity, Google would filter one of them out, he would choose the more dominant one, and allow that one to show in maps. But the other ones that would filter out like you just you couldn't find them in maps, you could visit them directly they were published, but you couldn't find them in maps. If you tried to scroll through all the different results, even zooming in and zooming out, which sometimes will reveal a GMB that's been ghosted or pigeon filtered out. That was kind of something that happened several years ago. But like, if you did zoom in or zoom out, like just one click, either zoom in or zoom out, and then bring it back to its original zoom. The maps listing would appear. But if and so that was a way to determine if it was being filtered by the pigeon update.

And there are ways to overcome that as well. That is the first step or a good step in the right direction, obviously, is to get the SEO shield to kind of strengthen the entity, increase your entity footprint, all of that, but you have to validate that entity as well. And again, that's a good step. But there are probably other issues that need to be addressed as well. Mark, do you want to tackle that one too? Yeah, because there's so much that could be wrong with this. Just getting the information that we're getting here isn't nearly enough. But what I would start with was is that friendly web is to do a brand search, just the brand, whatever suppose see if it pops up with a nice panel.

And if it was a knowledge panel with some of the social media and some of the posts and everything else, so see how well the entity the brand, the branded entity is doing. Once you do that, and it so if then else, if it appears, then the next step would be to do the brand, plus that main keyword, do a search that way to see if the brand pops up. If a map pops up with your brand, or if it pops a knowledge panel because it still should because you're searching your brand. If it doesn't, then there isn't enough brand plus keyword association. There. That's usually entity, you haven't done enough with the entity enough to relate the entity to the keywords in the set so that the main keyword gets associated with that brand.

The way that we start doing that is yes, the SEO shield but also schema good on-page and schema, do you have a category on that page, it should be on that website, a category with supporting posts specifically, specifically targeting that keyword and the related keywords in that data set. And I say keywords. But but but we shouldn't focus it the way we should be. Now we should be focusing on the entity and the related keywords or the related words in that data set the related entities or relevant entities in that data set. Because of that niche, all it is is a category in a database with a data set that's related to that main entity or that named entity.

So when you have that @ID now we're scientists, because now we have to determine how it is that we're going to relate all of this. It's exactly what we show in the heavy hitter club, how all of these different relationships are created through schema, through proper on-page, and then off-page, through the syndication network, through the drive stacks, G site through the entity stack, what we used to call the @ID page, which is which all it's an iframe stack with everything that's related to the entity. Once all that comes together, then you can hit that with a press release to further cinch, right to make it stronger.

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But the only way to know this is to start with brand, then brand plus keyword. And as you do this every so it's a process that can take months to get this right if there's any ambiguity that's filtering into all of this. So I have no idea what your client has done, I would have to look at it all to be able to even say these are the steps that you need to take to fix whatever ails are because it's not appearing in the maps. And if it's local, then it definitely should. And even if it isn't local, it should appear on whatever map or whatever.

Wherever the entity is located, the centroid of the entity is what it's called, wherever that's located, it should appear at least in that facility. Now, spoofing isn't necessarily going to work. You might have to even hire someone locally to go in and start doing searches from the centroid from the business location. And outward or even if it's a spoofed business location, to see if it starts appearing locally. We have to see what Google is doing to someone who is actually there with the GPS turned on in the phone, and what they're getting in the searches is that there isn't a simple fix. Okay, I'm going to go and get an SEO shield, and it's going to fix all my problems, Colin. It could but then again, it might not.

A couple of add ons to that. Two things I would recommend is the GMB website. That's a really important part of that as well, especially for the GMB itself like the map issue not ranking. So when you do a brand search as Marco mentioned, to kind of check the strength of the entity itself. The Google My Business website should be ranking on page one for that as well. If it's not, then that's something you should focus on. fleshing out the content more on the GMB website, making sure that it's tuned entity tuned or you know tuned for the SEO entities and such. build links to it like the actual GMB website as well as to the maps listing, preferably the see ID map URL. And Marco mentioned a press release. That's one of the best ways to do it. What I would recommend with a press release is to build the keyword anchor. So your exact match keyword anchor to the map URL, the CIT map URL in the press release because you're going to get like 250 or plus anchor text links that way, the GMB map URL can take that only you know a percentage of them are do follow anyways, but the point is, is that you can kind of start to push that map a little bit that way. I've done some testing with that. That works well. But then do the brand search or the brand name anchor text to your GMB website. So when your press release, in this case, I would recommend two URLs one to your GMB map itself the c=ID map URL so that's the best one for link building purposes for SEO purposes, that was an exact match keyword anchor. And then one for a brand anchor to your GMB website, if that makes sense to outbound links and your press release, and that's going to kind of help to strengthen the Google My Business assets for your brand if that makes sense. And so that's what I would recommend you doing.

And lastly, CT manipulation or click-through manipulation, that's something that you can do either with tools that work. The only tool that I know that works, because it's the only one that I've used is Michael Bows, Viper tools. Another one that I've been using for years is Google ads, setting up Google Ads campaigns with the display network or display ads, you set it up as a maximize clicks campaign. And you can set localized searches within a very tight geographic region. And then, especially if you can buy traffic from a known audience, a relevant audience within Google ads, like an in-market audience or whatever. And then market segment as it's called. Now, that's another great way that you can start to kind of strengthen that entity and force Google to recognize the brand. And also, you can make some keyword associations there. That's beyond the scope of a free webinar. But if you want to learn about that kind of stuff, you can come to join the mastermind, because I talk about that and teach about that in the mastermind. So those are some good questions. But there's probably a lot more to that than just the little bit of details that we got here.

So there are some things to set you on the right path anyway. Yeah, but be careful you first you have to determine what's wrong. I mean, you can't cure the patient. Unless you know first, what's wrong with the patient, you might cut off the left leg, and then there's the right leg that needed to be cut off. So you got to be really careful when you start doing all of this, all of these things will help. But then again, that you might not get the results that you expect that there's any ambiguity, ambiguity in their price, you'll have to go and fix that and take care of that. Then you mash it.

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Is It Safe To Hammer PDF Files And Images In The Money Site With MGYB Links And Embeds?

Liam's up he says, in past videos, you've said avoid hitting pages on the money site with MGYB links and embeds Is it safe to do for other stuff like PDF files and images in the media library uploaded to the money a site or the subdomains? If so, what's a way we can leverage this alongside PR and other stuff like drive stacks? No, I mean, I, what I would recommend is you you know, like if you save PDFs and stuff is to upload those to the drive stacks, right to your, your drive folders that are part of your drive stack, and then use the GMB URLs for those PDFs if you wanted to do that kind of stuff. Not from the media library of your site, because then you're still potentially poisoning your site with what's considered spammy links. You know, I mean, again, we talked about throwing kitchen sink spam, at GMB stuff, or excuse me, Google properties. So the G site, GMB assets, you know, that kind of stuff, it'll take it, but I wouldn't recommend ever doing that for anything on your money site, you want to keep that stuff, at least two hops away from the money site, if not, even more, that makes sense. So I would recommend that you don't do that. But you can use those same sorts of files that you were just mentioning. In your drive stack, right, you can upload them as images to your drive stack folders, you can upload PDFs there, you can embed those things on the G site, and then you can hit all of those you entity assets, your Google assets with links, that way you're transferring power through the Google assets back to your money site without actually ever touching your money site with any of those kinds of, you know, bulk links is what I'm saying.

Yeah, you can iframe those on, on the G site. And again, please that PDF file in the drive stack, but you can totally iframes because we talked about the mirror. And one of the ways that we femur is by grabbing that whatever that category pages or whatever that website should be media file is. And then I framing it on a page and in the G site and then hitting that to protect your money site. We're always looking to protect the money site, from all of that lovely spam that we do off-page, let the website Listen to me. Let the money site accrue natural links over time. Match the G site match the GMB, the drive stack, your tier one branded hit those. But I'm not advocating hitting those with Fivver. Although it works with Fiverr gigs, it can't work, you better know what you're doing. Hit those with tiered link building so that at least there's relevance in the links that you're getting. Because it's relevant links that really power everything up. This is where people are really missing the point. The links have to be relevant, if nothing Google simply discounts them, or you can actually incur a manual.

And we saw that just recently with a guy who, for whatever reason, Google decided it was there was a manual action. I've never seen that on a G site, but it can happen. And so to avoid that, just make sure that you get the link to this tiered and that the links are contextual so that you're creating total relevance, instead of a bunch of links that that will probably get discounted, or worse might trigger a manual which you never want. You never want people coming in and looking at your G site and drive stack because it's total spam. So be careful. That's it.

Well, it's interesting you say that because I did a test about a month ago now and it's still ranking number one, the number one position for the keyword but I did a test where I optimized a unique article is an entity tuned, and I posted it on blogger. And then I bought a 75,000 blog comment gig from Fiverr. And I just hammered it with straight exact match anchors. It was a range of exact match anchors, but straight keyword anchor text exact match anchor text with through blog comment spam, and that that post is ranked number one and has been for a month.

Did you see the post in RYS Academy Reloaded? No, I did with that Google Doc ranking number one popping up? Well, not ranking number one. It's a Google Doc popping a rich snippet? Oh, yeah, I saw that. Yeah, I saw that. Well, yeah, that was done with with with with with with Fiverr. Yeah, Fiverr Fiverr link building and embed gigs, man. So you can't get away with it. But you might trigger a manual. And when that happens, it's all over because when some someone looking at it, and someone looking at that back backlink profile is going to know that you've been up to no good because it was like 75,000 blog comments in like five days and like in majestic pick them up to like, which is crazy, because majestic typically filters out very low-quality links. But for whatever reason, majestic picked up and it ended up being it was it ended up being way more than 75,000 blog comments. I don't know why. But from the referring domains, it was like, I don't know, 30, some 1000 referring domains. It's just insane. And it was like it ranked within I think a week it was ranked number one for the specific keyword. And it's still there today. And that was about a month ago. So you can I'm recommending for people not to do it. But you cannot tell people to do that. I'm just no no go ahead by a by all means blogger because you can always build another one. But if you go and hit your money site with this, and that gets the index, it's over Game Over, you got to start over blogger, you can just do another one. And do it the same way racket the same way that it's free. You don't need all your spend when not free because you're still spending time on it. I've had shit with pipe 10 million backlinks from Fiverr doesn't matter. You can get results and you can get immediate results is how much risk you're willing to take for the reward. If it's a client site, do you want to do that? Do you want to risk your client, their livelihood, the thing that your client counts on to the family? You don't want to do that shit. So yeah, by all means, test on your ship, and on everything that you do test it hit it, smash it. I still wouldn't touch the money. I no longer touch any of the money sites that I work on even mine, even unless it's just a test, and then I'm liable to hit it with anything.

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What Do You Think Of Mass Page Builder For A Set Of Local Directories?

Okay, so the next is Arby's two questions about local directories, you don't need to name this specific product, but I'm looking at a mass page builder for a set of local directories and wonder what your opinion is of using them. One, I'm actually looking at his last page plugin, but there seems to be a number of them. Although this one seems targeted to making directory sites. I'm testing with the magic page plugin right now, but not for directory sites. I've been building my own directory, but I'm just using a directory theme and WordPress and I import CSV files to add the records, the business records for the businesses list that I'm listing on the directory. And I do that on a state-by-state basis. So I'll scrape a league you know, list of contractors for I've been I was using the seven lead finder and I still recommend that for bulk scraping.

You have to subscribe to their top-level, I guess it's the enterprise level or whatever it used to be $99 a month but I think it's 119 now or maybe even 129. But here's a trick if you if with the seven lead finder, if you subscribe to their top tier plan, it allows you to add up to 100 locate one keyword but up to 100 locations at a time. So I've got a specific process that I use for extracting all the cities and locations within a set within a state that have you know greater than, say 10,000 population or 20,000 population or whatever it is and then

I'll take my primary keyword and then I'll add all the city locations that I've extracted from this or you know, generated from the population list cities by population list for each state. And then I'll create the CSV files, right, the seven will spit it out. And that's I've been doing that on a state-by-state basis. And here's the thing with that, you know, you can spend the money on the subscription, and you can go out and generate all your lists in a month, it gives you I mean, there's a, there's a limit to how much you can do within a 24 hour period. But then once it resets, you got, I mean, it's a lot. So you can literally probably generate all the contact records you need. The reason I'm telling you this is because I haven't tested any of the mass page stuff, any other plugins or builders, or any of that for directory stuff, because I'm doing it the way that I'm doing it, which is just using a directory theme. There are also other directory plugins that will do something similar. And I use a CSV importer, to import the contact records that are going to generate the directory listings or pages on the site if that makes sense. So I don't have any experience using any other plugins, like any of the mass page builders, whether they're plugins or whatever, for directory stuff, I'm not even sure how that's done. Probably something similar, but I don't know. So I really don't have an opinion on that I am using the magic page plugin, just started testing with that about a month ago. And there's quite a learning curve with that. So I haven't gotten very far into it yet. I think there's a lot of potentials though. But there's a lot of time and effort goes into just learning how to use those tools, in my opinion. So I don't know if that was helpful, except for the fact that I don't know that you necessarily need to use a mass page builder for a directory site. Because there are other options out there that aren't necessarily mass page builders that will provide, you know, I guess the result that you're looking for. So it's up to you how you want to do that I don't really have an opinion on the mass magic page stuff. Yet, mass page stuff, I should say, as far as mass page builders, what we're testing in the heavy hitter club is is mass page creator. And that works really well, once you understand how it works. It makes it simple, because what you do is a call to scrape the information from Google, and it populates your page, whatever, whatever information that is that you want on your page. So once you know what you're doing, it makes it rather simple. But getting to the point where you understand that PHP call that has to be made. And you understand how then you need to scrape the information from Google so that Google doesn't tag you because they will. I didn't know. They'll kill it real quick. If you make too many calls through that API. If it is that you're using the API, is this a matter of Alright, so here it is. They can all work. And they can all work really well. Your magic, you use the magic page, right, Mike Martin? Yes, Mike Martin's magic page plugin. Yeah, magic page plugin, you use that it works for you. Because you took the time to learn it, to go through it, learn it. Learn how to use it, learn how to populate your pages, find that I mean, that's fine. nobody's saying it doesn't work. But where it really matters, is when you're trying to make each page different. Each page is unique. So we have different information on each page. That's fine. But what people do is they create, they'll create mass pages 30,000, half a million pages. And they'll all be basically the same except for a few tokens. Well, what happens over time is Google starts, not the indexing, but getting rid of those pages from what I call the live index. You'll see it you'll start, I did one with 15,000. Rob did the math page, we had 15,000 index pages. And then it went down to 100. Something because there was no basically any difference between any of those pages. So Google will find the ones that it considers the best out of the bunch, that the original copy of what would be canonical. And it'll show that rather than all of the other pages because it finds the other pages to be almost the same if not all the same. So it's doing all that work for what, so that you end up with 100 something index pages, take the time out to really learn the software, which is what Rob has been doing. And then make the pages unique enough so that they stay indexed. And they help you continue getting whatever it is that your goal is for whatever it is that you're doing.

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Is It Possible To Setup Lots Of Directories Each For A Single City And Single Service In Local Business Style Directory Sites?

So far, the next question was from him was for local business directory sites instead of setting up a single directory with all cities and all services perhaps with solo silos, I guess by city than service or service than city or alternatively setting up lots of directories each for a single city and single service. I wanted to know both if it's possible, and if there's any advantage to using a URL arrangement along the lines. 

I'm not going to try to read out all those different potential domain configurations. But I would not recommend that at all. You're talking about, like two levels of subdomains before you get to the root domain. And then you're going to have silos on that directories, you know, categories. And like, that's way too long, too much for it's going to be super complicated to build, it's going to probably not index Well, I don't know, because I've not ever attempted something with like, like what you're describing here. But it's just way over complicated right from the beginning. Don't do that, what, what I'm saying is, what I would recommend is, first of all, go with kind of niche-specific directories, or city-specific directories, if they're going to be general directories. The reason I say that is, because if you try to go with just kind of like a broad business directory that covers all different types of industries and all different types of locations, you're going to be competing against like the really, really big directory sites, it's going to be very difficult to ever get any traction that way. However, if you do an industry-specific directory that covers it can cover the entire country, whatever you go. I'm assuming you're going to stay within one nation, right? So one country, I found through my own directory, building a niche-specific directory, that that one is getting traction, so much easier than trying to do something that's general. Likewise, if you wanted to target on it, like a city, like a city directory, you're going to get more traction, because everything is relevant and localized to that particular city, it's going to be easier to get results from a localized city business directory, even for general businesses, right? So meaning you'll take any sort of businesses that want to be part of that directory, you'll get better traction from that on a local level because it's locally, everything on that directory will be relevant to that location. Does that make sense? So what I'm trying to get at is, you have to, you have to figure out like how can you enter into a space with your directory site and get authority build authority quickly, where you're not competing against other super high authority sites? Like for example, Yelp is a general business directory, right? So his Yellow Pages, and Angie and HomeAdvisor, and all those kind of things, right. So it's difficult to like to build a contractor directory, in my case, right? That would be a job that would just cover any sort of home service contractors across the entire nation, I would, it would be very unlikely for me to get ever to get traction anytime soon, it would take a lot of effort, a lot of time, a lot of optimization and authority building in order to compete with those. However, I built a general, or niche-specific directory that has gained a lot of traction. And I just started it really in January, probably February, before I really started indexing anything. So it's only been about six or seven months, and I've got a lot of traffic. And a lot, you know, it's ranking well is what I'm saying. So you can do that on it, like I said, on a local basis, as well as where you can be a general business directory, which will cover all sorts of business and industries. But because it's localized, it's a localized directory, everything is relevant to that specific location, you're going to have a better chance, right? And so my point is, if you're going to weigh I look at it as if you're going to go through the trouble of building a directory, you're going to want to get results quickly, because that's how you're going to be able to monetize it sooner than later, without putting a shit ton of effort in it forever, before you ever get any traction. So I would recommend that you keep it simple. I don't recommend building a whole bunch of sub-city subdomains, because then you have a whole bunch of sites to manage. That's a pain in the ass. Keep it simple. Do it on either one niche industry-specific directory that you can go national with or however wide a region or area you want, or go with a business, excuse me a location-specific directory that is specific to that one particular location. Does that make sense? That's kind of how I would do it. That's what I would recommend only because I've been building a directory myself. He comments on that one. Yeah, I totally agree. It's the example that we've given before is are you going to take on Amazon, because if you are, you need the budget and you need the timing. You need a team, you need multi-million dollars in the budget, you can get away with it with a buck 50 a month you can do that. But how do we then go after Amazon? How can we win against Amazon? We can go in a vertical we can go in a niche we can go into even a sub-niche and niche down Brad Bradley causes niching down in that one specific spot in Amazon and get after that because it's a lot easier to go after that subnet than it is to go after the app Amazon brand.

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Just like it is a lot simpler to go after something at the city level, or at the local level, or even at the suburb level if you're working locally, it's much easier than to go after that big city. I know, because I go after the big city, I go out to LA, New York, and Chicago. Next stuff, some cities in Texas, but I'm going after those, and there's a lot of effort involved, you better have the team, you better have the team in place, and the processes and the systems, and everybody needs to know exactly what they need to do and when, and how it gets matched. For the best results, or else you stuck a year, a year and a half down the line. And you still don't have anything. It doesn't make sense. If you're going to do it, then find, as Bradley said, right, find that niche, find that place where you can get in. But do it with a brand. Don't do it with something where you get stuck with an end. Think about this long-term where you can add them. Once you find that niche, that hot niche, you can expand to other cities, other places, or other sub-niches that are relevant, eventually, you build enough trust and authority and relevance so that it'll get easier to rank as you go on. But when you're starting out the way that you're mentioning it, you're making your life impossible you're talking about. I see that at least 2468 subdomains? No, no, because you have to manage each one of those. Yeah. No, that's way too complicated. No, yeah, I agree.

Any follow-up that was from basically is there any value to this idea approach, please feel free to let me know if I'm an idiot. If it's a harebrained scheme, I'm not going to call go so far as to call you an idiot. rb, that, you know, that's why you come to ask these questions. And that's, that's what we're here for. You know, but I would tell you, I, that's, that's not something I would ever encourage anybody to do. I've said this many times over the years because I've done it myself. Even in the past couple of years, I was attempting some site builds with some over-complicated methods that just don't work. And they end up causing, you know, even if they do work, it becomes so complex trying to maintain it. And it's just keeping it simple, stupid, like, I'm not calling you stupid, it's just the state saying, right? Keep it simple, stupid, kiss, right kiss. And, and, and I found that to be the case, you know, try to try to figure out a way to simplify the build, which will make it easier to manage, but try to look for ways to get traction with the build quicker, right? Because the sooner you get traction, the sooner you can monetize it. And when you start having revenue come in, you can scale, right because you can outsource stuff, you can, you know, buy additional assets to be to build you can buy links, you can do all kinds of stuff that with revenue, it makes everything easier when you've got the funding to do it the capital to do it. Yeah, you need to have some traction and monetize your effort first in order to have that kind of capital unless you're just independently wealthy and you're just looking for something to dump money into, in which case, pm me find some use for your money. Okay, right.

Does Having Multiple Subdirectories Creates An Extra Level Of Siloing In A Local Business Style Directory Site?

Now, on this question, listen, no, no, no, from a collared crawler perspective, absolutely not, it's not an extra level of siloing, you're actually going an extra level away from trust and authority when you the further you go from the root, the further you are from trust and authority, your Google will always consider your homepage, the most important page on your website. And it starts from there. Determining trust and authority The further you go away from that route, the greater the signal to Google that that's unimportant or less important people this is another thing where they get lost they come up with these long and bunch of jumps and in that URL in that slug and it's just hopping after hop after hop, where it becomes irrelevant. That's not how you silo go into semantic mastery channel and I look up simple silo structure and you'll see how to silo your website correctly start there start that way start with simple yet effective that's after all these years it still works

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Should You Use The Post Name Or The Custom Post URL Structure In WordPress?

good next question is a good one to Henry says hello for our money site with a blog using WordPress regarding blog post URLs, which would be better from a site visitor user experience perspective and best for SEO using the post name or custom with blog slash post dash title for the URL keeping in mind that blog plus keyword-focused page names to be using the main nav menu. thinking this way for the nav menu would be ideal I read using slash blog. So like essentially kind of a category

Helps to organize the site and explaining to Google's crawlers, which is a blog post, and which is a static page, whoever said that it's full of shit. Whoever said that is absolutely full of shit.

And I'm just telling you that right now because that's, that's just dumb. And I say that because Google can tell which is a blog post and which is a page, a lot of it. I mean, remember, if you've got a sitemap submitted, it's already going to be determined because there's post Sitemaps and page Sitemaps. There's RSS feeds, which unless you're using specifically like a plug-in to insert pages in the RSS feeds, blog posts are on the RSS feeds pages aren't. I think it's in the actual code of the page itself. So that doesn't make any difference at all. And what I recommend is just using post name, years ago, we used to use the category slash post name permalink structure, which is called a physical silo. And when we say physical and virtual silo, they're identical silos are identical. The only difference is the URL structure. Where in a physical silo, it shows the hierarchy of how the content is stacked, or what the taxonomy structure is of the pages and posts within the WordPress site itself. Right. So that would be physical silo is showing category slash post name, permalink structure. But there's no difference between a physical silent or virtual silo as far as how they're built, or how they're interlinked. It's all the same, they're identical. And a virtual silo is just using the post name permalink structure, which is way better, in my opinion, because it's shorter, it's more succinct, it reduces the likelihood of over-optimizing the URL, which is often the case when you are siloing a site because you're using keywords in the URL slugs for the primary pages, so that top-level categories essentially, and then, so you can end up having the keyword duplicated multiple times in the URL if you're using the physical silo structure, which is category slash post name, permalink. To make sense, so you're better off just using the virtual silo method, which is post link permalink. or excuse me post name permalink. Because then you eliminate the possibility of over-optimizing the URL. And Google understands the taxonomy structure of the WordPress site anyways, especially if you've submitted your Sitemaps Search Console, and it's gonna identify what which is which through that anyway. So, again, I'm not picking on you, Henry, I know, that's why you're asking these questions here, which is what we're here for. But, uh, you know, keep it simple. Once again, I recommend using just the post name permalink structure. And it's important how you stack your content and all that other stuff. But putting that kind of like, directory or that hop in the middle as called blog is unnecessary, you're going to have most likely a blog page on your site, which is going to be in the navigation menu, which is an index page, right? It's a blog role page or not a blog archives page, right, which is going to show all of your blog posts. That's all that's needed. When you click into the actual blog post, it should be domain comm slash post slug, and that's post name permalink. So that's my take on it. What do you say, Marco? No, I absolutely. I can't believe this person advising others on this kind of crap. And giving people this kind of advice. Like whoever said, I'd like I don't care. But you can tell him that Marco and brandy both did you post it? How can Google not know what page and a static page versus a blog page now used to be with that we did that because we wanted that extra keyword up there, we wanted that we wanted to establish that in there and in a silo? And because we didn't do that good a dub of interlinking we didn't think of interlinking the way that we do now the way of how we show entity relevance main entity of the page and of the silo and whatever it is that we're using to support the silo. But now, if we interlink properly, then there's no need to give Google anything else because the blog and the way that you've set up your interlinking, should be the category and your blog post will show Google what the silo is. Your interlinking will show Google what the silo is. And your schema will reinforce what your silo now not a better idea than worrying about all this URL structure. Keep it simple, like Bradley said domain.com, slash and slug no category nothing, no patronage, just put it in there. And then each page and each blog post gets schema and you reference everything in your schema. That's the way that you're going to win moving forward and you reinforce that through your entity-tuned content.

You can win with just schema entity tune content, and then pushing that out into your syndication. Network strengthening your tier one branded making sure this entity tuned content all over your tier one branded. And if you have a VA, it's a couple of days of work to get everything tuned just right. And you'll be amazed by how much love you're going to get from Google by just doing simple things that really win today.

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I'm gonna say it again, like I've said before brute force is alive. And well, I'm using brute force every day to get killer results. But I'm also finessing with the right kind of schema, schematic architecture, and entity tune content. And you get amazing results. Yeah.

Yeah, I agree. I mean, that, that right now, I think is one of the most critical factors besides entity. But entity tune content is absolutely critical when it works like crazy, especially if all your tier one content is tuned, just like it was money site content. Yep. If you do that, I mean, it's, it's hard for others to compete against that. It really is. And you won't, it depends on the project, sometimes you'll see results almost immediately. But sometimes it just takes a little while. But you'll start seeing amazing results. If you do that it takes time. But if you start entity tune, like tuning the content on your tier one assets, the G site, I mean, all the stuff that we talked about, you know, it's just it's incredible the power that you can get, and, and what's crazy, is you don't even need a lot of links for that stuff. Like I mean, I know, you can do bulk links, like what we talked about, first, you know, this SEO shield and stuff like that. And that that helps. You can also do you know a different kind of higher power type links and things. But what I'm saying is, if you can tune the comp, the tier one content that's linking to your money site, you do that, you only need to have a couple of links, a handful of links to what depends on you know, what you're competing against, but on a local level, for in the industry that I'm in only takes a handful of links, like literally less than 10 referring domains, for most projects for me to get significant results, all my other link buildings down at tier two and beyond to power up those tier-one assets that I have entity tuned with specific anchor text linking back to the money site. And so again, it makes it so much easier now, I think I think that the landscape is easier now for that than it has been in past years because it only takes a couple of really well-placed links within entity tuned content to get significant results. So it's a great question.

Where Do I Troubleshoot An MGYB Syndication That's Not Firing?

The next one is from Eddie Bay, which looks like and that's a good candidate there. That's insights look great. And he says how or where do I troubleshoot? This is a great question, Eddie, I read this ahead of time. Our Where do I troubleshoot an MGYB syndication network that's not firing. I don't know what just happened. Hold on a minute. If I heard correctly, it fired correctly for my very first blog post from my site, proving it worked and was set up correctly. But now with a second blog post, it's no longer firing to the connected networks. And I'm not sure why I logged in to IFTTT and many of the other syndication social accounts to check the status and no signs of anything disconnected or warnings of the activity or anything like that. What steps should I take? Okay, so there are a couple of things that I recommend. Number one is if you click into any one of the applets. And then you check the settings, there's a view activity button. If you click that, sometimes it will tell you if there's a problem with the RSS trigger. It'll tell you that if you click Check view activity, it'll give you a there will be you know every when you publish your blog post.

It'll the applet will recognize that there's a new blog post but if there was a problem with it, it will typically show in the IFTTT applets check activity section it will show there was a problem with the trigger or something like that it says something similar to that. So that could be a problem. Check that sounds like you might have already checked that. And if there's no indication, then usually the first step is just to go reconnect those services. When I say services, like for example, blogger, go into settings for that applet or excuse me go into your connected services. Right so up in your profile icon up in the top right corner, click that and click on services, and go to the apps that are connected like blogger for example. And then click on Settings and then reconnect reauthorized or whatever the call to action is to reconnect it. So that's what usually will fix a problem if there's a problem with the RSS feed that won't fix it. But a lot of the time, if sometimes IFTTT, you just need to reconnect the service that you're pushing to your syndicating, too, and it will end up fixing the problem. So I would recommend that.

As I said, check to make sure there are no RSS trigger error messages in the view activity section of the applets.

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Something else you could do is swap out the RSS feed and I'm just trying to do some troubleshooting ideas, swap out the RSS feed from something else that you know again, you can use blogger or Tumblr feed or WordPress comm feed or something like that. You could just go publish a test you know, swap out the RSS feed applet with one of those feeds from blogger, Tumblr, WordPress, whatever. And then just go publish a test post and see if that'll trigger an applet. Because if so then you've just now proven that the trouble is your RSS feed from whatever you're syndicating from your money site or whatever. Right? So again, I'm just trying to give you some ways to test. Another thing you could do would be, you know, if there is a problem with your RSS feed, and we've seen this in past years, I haven't seen it recently. But in the past, this occurred sometimes, and it was probably some sort of plugin or theme conflict. That was making it not work for IFTTT for whatever reason. But if you take your money site blog feed, and you burn a Feedburner feed with it, and then you use your feed burner feed as the syndication feed, right as the RSS feed in the app. Sometimes that'll fix it. Right. And again, I don't know that that's the case. I'm just giving you some different ideas for troubleshooting. So I don't know you have any ideas, Marco? Yeah, because it's all three that are not firing. Well, I don't know. Twitter's probably not firing. When that happens, what changed on your money site? That changed everything because the first one fired just fine. Something about that artist. This is right here. I've seen this time. And again, where, as you said, a plug of plugging complaints, or someone from the dev team changes the RSS URL.

And so of course, it's not going to fire because the the the RSS URL, the feed trigger changed. So if you go through all of these steps, and you don't find any of those things, you have to determine what was it that changed between that first one and that second one that you need to undo to see if it fires? It's not I can almost guarantee that it is an IFTTT because nothing in IFTTT is firing. Yeah, yeah, that's why I said check your feed. And like Margot said, sometimes, maybe the dev team didn't, maybe the dev team did something and, but sometimes just a plugin update or theme update can cause issues. And so, you know, again, that's why, like I said if you're not seeing any warning messages or error messages in the view activity for an applet that says there was a problem with the trigger, which is what oftentimes what you'll see, then, as I said, just go into the settings of that applet and swap out the feed the trigger feed with the feed from something like blogger or WordPress or Tumblr, or anything else that you have an RSS feed from that you can then publish to just a test post to see if it then triggers the applet because if so you by you've isolated the trouble to the RSS feed on your money site. And then you can start to work your way through, you know, try to isolate where the trouble exists on your money site. And there's again, there are ways you could do that you could go through and disable all the plugins, publish a test post and see if it syndicates then. And if it does, then start enabling plugins one at a time. And see, and if and see if one of the plugins is causing an issue where the RSS feeds not triggering the applet, you see what I'm saying there's a number of things that you can do, but it's through trial and error like I used to work for the phone company and, and we had, we had to chase down telephone troubles on copper pairs that would go sometimes, you know, 10 miles, and you're talking about 50,000 feet of this tiny little copper twisted wire. And we would have to identify where the trouble was. And it was called cut and prove we would go half the distance. So on a 10 mile stretch of cable, we go five miles and cut the pair and look at it in each direction. See, okay, the troubles this way, then we go another half the distance and we cut and prove to cut, prove cut and prove until we narrowed it down to where we could find the trouble. And it was just a trial and error process. But that's how we did it. And so I have always approached troubleshooting stuff when it comes to SEO and trigger errors and stuff like that. Very similarly. So any comments on that?

Totally agree. Totally. I dropped the image in there, man. Because we started. Rob and I worked on that GMB on Thanksgiving Day last year. And if you look at the activity on that, over the past three months, I think it's almost 40k. Yeah, well, that's in the pet food industry. That's in the pet food niche. And it's San Francisco that gmv is set in San Francisco. It's not as if we take on easy niches in nowhere cities that really aren't gonna get you these kinds of so this is what we take on. And it's everything that we've been talking about, as far as the link building as far as getting your silos, right as far as getting the schema right as far as getting the content, right, because it's on this.

In this case, study right here that we started using entity-tuned content, and it made a huge it's just a huge difference, man. But it's just so So look, look. I don't have to tell you, I can show you if you were in the heavy hitter club. If you are part of one of the patrons.
I would take you and I have, and I'm taking people as a case study develops into the analytics for this and into the search console and into the GMB. And I'm showing people the exact steps that I took to get these kinds of results. And they're right there. It amazes me how people simply just won't take the time to go. And just take one thing and see it through to you, from beginning to end, prove to me that our shit doesn't work, just go and do it, go from A to Z, as we show you. And if you don't get, don't get results, I give you your money back. But you have to show me that you took all the steps that you didn't cut corners, because when I will go talk to you and I will look at everything that you did. And I'll show you exactly where you cut corners, and exactly what it was that you did not to.

That kept you from getting results. This is still going up. I mean today from zero and you see it over the past 90 days, it just keeps going up. Google will update and it'll start doing the dance. You will have a core update or whatever other shit, you'll see. It'll do a dip and it'll start going up and it'll do a dip and it'll start going up. That's how it works, man. And that's how it can work for everybody when you're using core web principles, instead of just simple hacks. Yeah. And just a quick follow-up.

Edie says thanks for the epic responses Bradley and Marco about my feed trouble looks like IFTTT was just lazy, delayed, and fixed itself entirely. Four hours later. Everything is good. Well, there you go. Now you're armed with the knowledge of how to troubleshoot the next time you see that? Which probably will happen at some point. So Alright everybody, thank you for being here. Bye, everyone.

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