Click on the video above to watch Episode 50 of the Semantic Mastery Hump Day Hangouts.
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Bradley: This is coming. We're live. Hey everybody this is Bradley Benner from Semantic Mastery, this is Humpday Hangouts Episode 50. Wow.
Bradley: Two weeks away from the 1-year anniversary and, knock on wood, we haven't missed a single episode yet. And we're planning on not missing anymore between now and the 1-year anniversary as long as I'm still breathing. Even if I don't make it, one of these other guys will. We got Hernan and Marco with us today. Adam is out doing whatever Adam does whenever he doesn't want to work with us. So, and now Chris just joined so I'll go right down the line. What's up Chris?
Chris: Hello everybody.
Bradley: Mark excuse me, Hernan, what's up man?
Hernan: Hey everyone it's good to be here.
Bradley: And last but not least, Marco.
Marco: Hey everybody, what's up?
Bradley: So the only announcements we have today is we were just talking about this guys, what was the first one? Link building right?
Hernan: Link building. Yeah.
Bradley: Okay. Our link building service is pretty much live again. It will be available for the general public again within the next week or so I would say. Possibly even by Friday of this week. So it's new and improved. We've been re-developing that for the last two months or so. We've had it shut down because of some bottle neck issues that we were having with FCS networker. so we've developed a new method that is working quite well and that's going to be available.
So you guys will have access to that again if you need link building services to your IFTTT networks to PBN's to citations to boost up citations. If you do local SEO. There's a lot of things that you can use our link building service for. Very very effective. All right number two is a video powerhouse. We've been working on that now for what? 4 months? I think about 4 months now.
Hernan: Yeah, 4 months, yeah.
Bradley: And we've got that about ready to open the doors. Probably within the next, I'd say 7 to 10 days it will be available. And that's going to be our video embed network. It's really quite powerful. We're going to continue to build it out but when we open the doors in about a week to ten days, like I said, we're going to have about 120 tier 1 sites available. Basically an IFTTT ring around every site.
So that's essentially 20 other sites. Everybody here knows what an IFTTT ring is so it's back links, social signals, bookmarks and embeds.
Another 20 properties around each of one of the embed sites. So you're looking at What? 2400 tier 2's. So you get 120 embeds in links and then you get 2400 to your 2. So that's going to be opening up to the general public within the next, I don't know, 7 to 10 days or so. And in order to get access to that you're going to have to access that through the SERP space dashboard. So I would recommend if you guys don't already have that, go to SERP space. That's S-E-R-P-S-P-A-C-E.com. Serpspace.com and register a free account. And that way, when Video Powerhouse opens up you can check it out and join us there. But it's going to be really, really good for video ranking.
Hernan: Yeah. Sorry Bradley but just to reiterate what you were saying about Video Powerhouse, these domains, these VPN domains, they have really good metrics. Semantic Mastery style. They have good trust flow and good DA and good link profile so they work really good. And besides that you get all of the IFTTT link juice that we always preach about. So there's nothing like this on the market right now.
Bradley: That's right.
Hernan: You may see a couple of video embed networks and what not but there is nothing like this because we are writing our own juice via IFTTT rings and whatnot so it's going to be really powerful.
Bradley: The difference between our networks and the others is that our sites, each one of the embed sites which is a PBN site has a trust flow 10 plus minimum. It's got a clean link profile, it might not have hundreds of inbound links but it's got a clean link profile. They're not spam, there's not Russian links there's no Chinese links coming in so they're all really clean and then the IFTTT networks, each one is a persona. So it's got a … just like we teach in our training … it's well-themed and it's all inter-linked, there's an actual identity behind every one of those sites so it doesn't look like just a shitty embed network.
A lot of the other ones out there, they just have a bunch of sites out there that you get massive embeds but there's really no theme to it. So that's what makes the difference is ours has the themes. They're interlinked properly there's a strong identity behind it which I think is important for the Semantec web anyway and they're clean PBN sites. So I highly recommend that you guys get a free account at Serspace.com so that you can take advantage of that when it opens up because we're probably going to be opening it up and letting people in in batches so that we can make sure that we handle the volume.
So we might let 50 people in or 100 people in up front and then shut it down. And then open it up again once we've made sure that we can handle that volume and we're going to continue to build that network out. So right now it's roughly 120 properties. But our target goal is … and that's tier 1 by the way … our target goal is to have about 600 and we'll have themed networks. Right now it's just a general network that pretty much anything can be posted to other than pharma and porn and stuff like that obviously. But we hope to have a general network plus 5 theme niche-specific networks.
Very broad categories like health and wellness maybe. Business and marketing. Another link could be construction and home services. Those type of things so that you guys can get your videos embedded on themed networks which will also help. So go check that out.
Marco: Before you get into the questions, remind them also that Mastermind gets first crack at link building and that will also be limited so that we can be sure we handle the volume. So get on that waiting list to make sure that even if we close it, we get back to you once we open it back up because it will be open for a certain amount of people, we'll close it and then I don't know, a week, two weeks, a month, we'll open it back up. So get on the waiting list and we'll contact you when it's ready.
Bradley: That's right. Mastermind always gets first crack at everything that we release so if you're not a Mastermind member, now would be a good time. All right, I'm going to go ahead and grab the screen and we're going to start getting into some of these questions. There's a bunch of them already. Let me close down some of my windows that are open and you guys don't need to see first. That's probably good enough.
All right here we go. We've got a lot of questions so let's roll through this. Florean, he's trying to monopolize the time here today so we might have to limit the questions Florean because we've got to make sure it's fair to everybody else gets in. I know we say first come first served but there's a lot of questions here and some of them look like they're more geared towards Mastermind anyways so I'll skim over your questions and if I can answer them quickly I will. If it's going to be more detailed, we're going to have to reserve that for another time just because there's a lot here and we've got to get through all of it.
Trust Flow Issues & Sub Domains
The first one says “Sky”. Skyland says, “What are you thoughts on having a completely unrelated website on a sub domain? Would this cause trust flow issues for the website on the main domain as back links are built to the sub domain?” I don't think so Sky because it's considered an independent entity. So it really doesn't matter. Let's put it this way, think about it, if you've got a WordPress.com blog, not a self-posted site. But if you've got joesplumbing.wordpress.com as your WordPress blog and then you have redhighheelshoes.wordpress.com blog. Is it going to effect the wordpress.com site? No. And think about how many blogs there are because that's how it's built on sub domains right? Blogger, Tumblr, WordPress, they're all built basically with the same type of structure.
And there are hundreds of thousands, millions of sub domains and does that effect Tumblr as a whole? Or Blogger as a whole? Or WordPress as a whole? No. So don't worry about that. It's an independent entity. Okay?
Marco: Yeah, I would just add, don't link up to the root.
Bradley: That's right.
Marco: And you're okay.
Bradley: That's right, just keep it as an entirely separate entity and treat it as such and it's fine, you can do that. And you'll build domain authority because again, if you go look at WordPress, WordPress used to be a 100 domain authority but I think it's down to a 97 now or something like that. But my point is that you'll boost domain authority. That's not the be all end all at all, but I'm just saying you'll benefit from each one of the sub domains being built because the overall domain will accrue domain authority. But the site itself is going to be separate. It won't effect one or the other as long as you don't interlink between them.
Florean says, “This is a productivity question. This month was the first month where I reached 20K a month in recurring revenue.
Bradley: Yeah, I'll plus one that.
Hernan: Congratulations Florean.
Marco: I'll give him a plus 1,000.
Hernan: Yeah, good work.
Bradley: Yeah, and Florean is a go-getter. He doesn't let any grass grow under his ass because he's in the RYS academy in the Facebook group. He's a mover and a shaker. He's one of those guys that takes massive action. And guys, any of you that are attending this event, or Humpday Hangouts or whatever that has any doubt. Florean took our RYS academy training, this isn't a pitch for that this is an Atta boy for Florean. What I'm saying is that he took the RYS training and he took massive action over the last 5 or 6 weeks and he just said he just hit a 20K a month guys. Think about that. And that's just from taking the training that he had and taking massive action on it.
So my point is if you guys take action with what you have available, you can start hitting target numbers like this and so again, plus one and I'd plus one it again if I could Florean. Anyway he says, “But big success comes with big responsibilities,” Spider-Man style, “And now I have to fulfill all those clients. I have a hard time organizing my day-to-day work flow.” Hernan, didn't you just do a post about this somewhere? I saw it somewhere. [cross talk 00:10:42] or something right?
Hernan: Yep, yeah I did it because I was exactly where Florean is right now. I was skimming through his question and one thing that … I'm jumping ahead of your question Florean but … one thing that I did that I've been implementing for at least 5 days now and each has shot my productivity through the roof. It's a simple thing and I took it from Ben Adkins from his cluttering program I think it's great so if you guys can check it out go ahead and check it out. And what I did was to stop checking … first off I unsubscribed for everything that I wasn't checking. E-mail lists and what not so I keep on subscribing. It's crazy how many lists I was subscribed to so I've been unsubscribing like crazy for the past week, which I recommend you to to avoid clutter on your inbox.
And then another thing that I'm doing is to check my e-mail, my Skype messages and everything chat related and my mobile phone twice a day and that's it. I check it, I have a big message on my Skype account that says “I'll be checking my Skype messages from 11 a.m. to 12 p.m. Argentina time and then again on 5 p.m. to 6 p.m. and that's it. And I try to keep to it and that has shot my productivity through the roof because otherwise you're always reacting to things you know? And you can batch things like that.
I think Tim Ferriss is the one that talks a lot about that on the 4 Hour Work week and I think I posted it somewhere so I can try and dig the link for that. But yeah, that's what basically a really small change that I did on my daily schedule and over the past 5 days I've been getting shit done like crazy.
Bradley: If you want to copy that post, the text from that post and post it again in here.
Hernan: Sure thing.
Bradley: I think that will probably be pretty good. But yeah Florean, and I agree with Hernan because that's something that I had to do was, I unsubscribed from a million e-mail lists as well. I only keep subscriptions to … I unsubscribed to marketers lists. I subscribed to SEO blogs and things like that so I can stay up-to-date with things going on in the industry. But for most marketers blogs like IM product blogs, I unsubscribed from their mailing list because they just always want to sell you offers about the next shiny object and that shit will ruin your business trust me, number 1.
So that's one thing. Then like Hernan said, try to respond to Facebook comments and stuff like that. First of all, stay the hell out of Facebook. I know you're in the RYS academy group and so you're in there posting a lot and that's great. But you guys notice, most of you probably know I am in Facebook very little and it's because to me, it's a complete distraction. I absolutely despise Facebook to be honest with you because to me it's a massive distraction. And those of you that have tried to connect with me on Skype, I completely ignored you or declined your connection request it's because I use Skype for one thing. And that's to manage my out sourcers. Period. That's it. To communicate with my team of VA's that's all I use it for. I don't want the distractions.
The only method of communication for me is Google Plus and I try to go in once a day. I don't have scheduled time like what Hernan does but usually what I'll do is in between projects when I'm shifting gears from one project to another I'll jump into Google Plus and I'll take a look at the questions and comments and I'll reply then if I have time. If I don't then I'll put it off to a later time that day. I try to go in at least once a day and answer questions but even some days I don't get to that.
So again my point is to just spend as little time in those as absolutely necessary. What Hernan does with scheduling time might be the answer for you. And again, e-mails too. Treat e-mails the same way. Just check your e-mails once a day or twice a day in a window of time. It's amazing if you were to actually track how much time … and I'm not speaking specifically to you Florean, it's just everybody in general … if you were to track how much time you spent reading through Facebook posts or Twitter posts or Google plus posts or LinkedIn, your e-mail, marketing e-mails that you get, looking at all this other shit. Skype messages. If you were to track all those minutes throughout the day, you're probably spending and hour or two, three even two or three hours a day wasting time on that stuff that you could've been doing something to move your business forward. So I totally agree with that.
The next thing is for, you say do I have a standard day-to-day work flow? Yeah I do. I have set time to manage my VA's in the morning. I prefer to communicate with my VA's because they're in the Philippines there's about a 12-hour time difference between 6 a.m. and 8 a.m. I'm an early riser. I start work early so I'm usually in front of my computer by 6 a.m. and between 6 a.m. and 8 a.m. is when I'm available to be able to chat and communicate with my VA's as needed. And I'll be working on other projects in the mean time because I'm not always chatting with them for those two hours. But those are two hours of management time that are scheduled everyday.
And then what I do is I live by a Google Calendar. So I block time out to work on projects and I never block anything less than an hour out. And in fact an hour is usually too small of a time block for me because I usually need about 2 hours of time blocked out to work on any one project because everything has inertia so it takes time to get into the groove of a project and then once I do I don't want to come out of that grove because I'm usually being fairly efficient, fairly productive. And if I have to switch gears to go to another project, again, there's momentum there. So I have to slow down, get out of that groove, switch gears and get myself into another groove again and there's inertia, there's momentum.
So I try to block everything out in at least a minimum of 2-hour time blocks. Google Calendar I live by. If I don't have something on my Google Calendar it doesn't get done. Period. I schedule my days out in advance too, most of the time I just schedule my next day out so in the afternoon or in the evening I usually make a list of the top items that need to be completed the following day and I list them by order of priority and I usually never list more than 6 items. So it will be items 1 through 6, the top one, number one being the most important it has to be done. And most days, I don't even get through my list of 6. I might only get one or two things done off that list, usually it's going to be number one and number two because they were listed in order of priority.
And then the following day, I will … let's say I get two items done. Item number 3 will get moved up to number 1 provided there's not something else that takes precedence and importance over it. Any of you guys that are following us in the master class series know that we're doing an affiliate case study and one of the products or, the affiliate website that I was building out for that case study was about personal development products and success development and that kind of thing because I had a soft spot in my heart for those kind of products because I've used a lot of them, the motivational and the success development, that kind of stuff. It's helped me to become the entrepreneur that I am.
And one book by Brian Tracy called “Eat that Frog” talks about if you take … and it's funny, Eat that Frog, the title was derived from something Mark Twain said many, many years ago. He said, “If you woke up in the morning and the first thing you had to do was eat a big, live, ugly frog. You can rest assured that nothing throughout the rest of your day would be as bad as that.” So you've already got the worst of your day over with if the first thing you did in the morning was to wake up and eat a nasty frog. A live, ugly frog right? And so the idea there translates into, as being a business owner, an entrepreneur, you should prioritize the items that are going to have the biggest impact and usually going to be the ones that you dread doing the most or they're going to be the most difficult and make those into the very first things that you tackle everyday.
Because then once that's done, once that's completed, the rest of your day, comparatively, is going to be easier. And it just gives you a feeling of accomplishment and helps you accomplish more throughout the day. So I highly recommend you check that out. If you want to see my full review on it, this is a shameless plug. Go to growth.training. Growth.training is my affiliate blog that I was setting up for that case study and I've got several products on there that I highly recommend that are very inexpensive. Like Eat That Frog is $9 for a Kindle book. But go check it out at Growth.training and you'll see my full review. There are some real good training in there for how to be productive and how to manage your time and how to eliminate procrastination.
I know we spent a lot of time on that but I think that's a very important question Florean. That's something that we hear a lot of from students that are trying to build a business or already have an existing business but are trying to scale and they have difficulty scaling. It's because time management. We all only have the same amount of hours in the day and isn't it amazing how you see some people that get enormous amounts of work done and you … I've even seen it before. Like Hernan mentioned Ben Adkins. Ben Adkins is one of my favorites in IM industry. I think he's one of the best I really do and he and his team put out so much content it's unbelievable.
I often wonder how do they put out so much content but it's because he's developed good habits and because he's developed a good team. And that's.. I'm sorry go ahead Hernan.
Hernan: I was about to say that yeah, he mentions exactly that and exactly how he does it on the priority program that I was checking it out last week and he mentions that he divides his day into two big parts. One day he's consuming information from the people that are already where he wants to be. And the other part of the day he is outputting or he is producing information and he blocks everything else that he might be distracted with and he just output information and provide awesome value. Provided that he's always growing his knowledge because he's been consuming a lot of useful information the previous part of the day. So I think it's a genius way of organizing the day. But you need to be really laser focused. Multi-tasking, I usually brag about that, I am a big multi-taser and that's not a good thing at all.
Bradley: No it's not. You need focus.
Hernan: Yeah. And the main point here is that you should focus on what you want to achieve and the main activities that will grow your business. The rest is just fluff.
Bradley: Yep. The last part of this, he asks about what kind of tools, yeah, I use Trello also Florean for managing the out sourcers. Like whenever I set up training for out sourcers I always develop what's called a working procedure which is a step-by-step, linear process. Step 1, step 2, step 3, step 4. Along with training videos, links to resources that sort of thing and I put those in the Trello boards and I assign VA's to that, that's for training. But for me personally I don't use Trello for my own tasks because I live by the Google calendar like I said, I just use Google calendar so I agree with you on that.
Business Growth and New SEO Projects
“How do you keep your business growing and start new projects when your agenda is already full?” Well what you do is you identify which projects that you are currently working on that aren't producing the kind of results that you want or that you expect you can get from the new project that you want to work on and you eliminate those projects. You have to make .. again, one of the principals from Eat that Frog is we all have more to do than we have time to do them in. Everyone of us do guys, none of us are different. So what it is, you have to identify the things that are going to progress your business the most or give you the most benefit because it could be personal goals, it could be relationship goals, spiritual goals. It could be anything.
You have to identify which is going to progress you forward the most and then eliminate the other ones. And you just have to let it go. I'm the same way. I'll say “Okay you know what? I'm going to get to that later and it's just something that weighs on me because I know in the back of my mind that it's something that I want to get to, I want to get to, I want to get to but it's not important enough for me to get to so instead, release that energy by just letting it go and saying “You know what? I'm never going to get to that. Forget about it. Let me work on this instead.”
So I know … and this kind of goes with your second part of the question Florean and then we have to move on. I know we spent a lot of time on this but I do think this was an important question. He says when he's got low-paying clients, he wants to work on higher ticket items, building a better reputation in order to land higher paying clients for high-ticket consulting and stuff like that. And your lower paying clients are sucking your time. Isn't that always the case guys? Think about that. Usually the lowest paying clients are the biggest pain in the ass.
Hernan: It happens in every industry it's funny because the Toyota guys are usually the ones that have the most troubles and it's not about the car that they are driving it's about the mindset that they have.
Bradley: That's right.
Hernan: So it happens in all the industries.
Bradley: That's true. It happens to all of us Florean. I still to this day have some lower paying clients that are a pain in my ass and I was talking in our mastermind community about firing some of my clients. And I have fired a few of them already. I've still got a few more. I'm on the verge of firing one right now because they're not worth my time or the mental anguish that they produce. So you ask, “Should you out source them to somebody else.” Look, if you have somebody that you trust that can handle the client work for you there's no reason to give up the client altogether in my opinion because you can still turn that into a stream of revenue.
If you find somebody to basically out source the work to and you're paying them 60% and you get to keep 40%, well that's still a nice little stream of revenue. But you've also got to consider, like what I've considered, I'm still ultimately responsible to those clients or accountable to those clients. Because they hired me, they didn't hire my out sourcer, they hired me. Unless I trust my out sourcer, number 1, to handle the job, number 2, I'm still probably going to be the point of contact anyways and so I want to make sure that I still have to manage those clients and are they worth it? Are they worth the time that it would still require to manage those projects.
If you've got other stuff that you know is going to be more lucrative, or even if you just guess because we're all risk-takers right? We're all business owners, we're risk takers. But you have to make the leap of faith and say “Okay, you know what? I'm going to go after this because the potential is much more lucrative. Or it has the potential to be much more lucrative. So I'm going to get rid of these time sucks, these aggravations that are these smaller paying clients so that I can focus on building it.”
Even if you take a bit of a hit up front because you lose that revenue, it's going to free up the time and the energy to work towards building something that's going to pay off bigger later on.
Hernan: Can I just add a touch to this?
Marco: If he's spending an hour or two on that $500 Euro a month client he's totally worth it. The ROI is there but if he's spending 50 hours on this client, no, you're losing money. So he has to determine where it is that he's making money, how much he has to make per hour in order for this to be a worthwhile client. So that's how you determine whether that $500 a month client is worth your time or not. If you're just doing a couple of videos and you spend a few minutes on it and that's all you have to do, well you keep that client. But if he's a pain in the ass, you're getting calls, you're getting e-mails, you're getting Skyped, you're getting woken up in the middle of the night, please hold my hand. Then no, it's not worth it.
Bradley: Yep, I totally agree. All right we're going to move on. Florean, the same question, honestly, that's something that we don't really want to talk about publicly. We'll talk about safe methods inside the Mastermind. I don't think you're a mastermind member yet but I don't know why the hell you're not. You're already in the RYS academy and if you're making 20K a month now man, just join the damned mastermind already. I mean Jesus. You can get a lot more in-depth and in detail questions, some of our advanced stuff in there, trust me. We spill all our beans in there. I'm going to have to go over that one Florean, skip over that one.
IFTTT Rings, Blog Syndication & Tier Links
Brett asked a productivity question. “How do you monitor all of the IFTTT rings that get built?” Well, I'm glad you asked, it's called SERP space. Go to serpspace.com, it's a cloud based app that we developed in partnership with one of our other members that is called SERP space. You can input all of your … and you can do a mass importer, a bulk import … all of your IFTTT properties directly into that and it will monitor them and will notify you if they go down and it's just a ton of other cool things that can be done inside of SERP space because that's what it was intended to be originally.
But guys, you can get a free account there so go to serpspace.com and get a free account and then you can upgrade if you need more monitoring and all that. There's certainly packages. But originally that's what it was developed for but we are turning it into a full-fledged, full-blown SEO marketplace so that you can get most of your services done for you inside of our SERP space marketplace based on our principals and our trainings. So I highly recommend you get an account there because you'll see as new things are added.
Caesar says, “On the last Humpday Hangout you said you don't recommend building out IFTTT networks beyond tier 1 if you're using blog syndication instead of YouTube. Is that correct?” No that's incorrect Caesar. I said I don't do it very often. I didn't say I don't recommend doing it. I don't do it very often because I've got too many damned sites that I managed and having a 2 tiered network requires additional maintenance. Especially when you're using other related content feeds because there's a lot of things that can break down or go wrong that aren't necessarily having anything to do with you or the networks themselves. It could be with the content feeds and everything else and it just requires a lot of additional maintenance and for me personally, it's more maintenance than I'm willing to put in because I've got so many sites that I manage.
I said if you've got only one main site or a couple of sites or even a small handful of sites that you want to manage and you want to use the full 2 tier networks for cloud syndication, by all means use it. Just know that there's more maintenance required. So to continue with your question, would having only one IFTTT ring around a money site make an appreciable difference in terms of ranking? Yes it does but it takes time. It takes time, it takes consistency with your publishing schedule. But it absolutely makes a difference. And also if you're boosting your IFTTT ring. I've ranked local websites guys with noting more than citations and an IFTTT ring with a tier 1 IFTTT ring with a consistent blog posting schedule. You're on page has to be tight. If you're using silo structure your SILO structure has to be right. But if you do it properly, an IFTTT ring with a consistent blog posting schedule and citations only, you can rank local sites.
He says, “I know IFTTT alone is not going to rank a site.” Well it can Caesar what I was just mentioning. “But I thought a full tier two network was always recommended to help boost rankings because you can't spam your tier one properties to push juice. Am I wrong there?” Yeah, I don't know why you're s confused on this Caesar but that's okay I'll answer that as well. Yeah, you can boost your tier one IFTTT properties. I don't recommend that you just all out spam them. But you can boost them. And so if you want to spam your tier one network you just put a layer of semi-clean links between your spam and your tier one network.
Again, that's all I'd do with all of my websites is they all have single rings around them. YouTube networks yes, I use multiple tiered networks for a YouTube channel. But for blog syndication I only use one tier one branded network around each site and then I juice the hell out of that IFTTT network. I don't spam it, I didn't say I spam it but I juice it. And by doing that I put a nice layer of FCS. That's what originally our link building service was was a layer of FCS links boosting our IFTTT ring and then we would GSA the FCS links. Now we've got a link building service completely built upon GSA links with all the tier one GSA links as trust flow 20 plus. That works really, really well.
If you have PBN's you could use PBN's to link to your IFTTT properties and then spam your PBN's if they're those types of PBN's. You could use press releases you could use … come on help me out here Hernan. What are the…
Bradley: SAPE, you could use SAPE links, that's right.
Hernan: You don't need a ton of links to use an IFTTT network.
Bradley: That's right.
Hernan: You just need a handful to be honest. You just need a couple of links on your tier one that are powerful enough. And then you can have your PBN's, your lesser PBN's, I think someone mentioned [inaudible 00:32:56] network PBN's for tier two. Stuff like Sape, FCS, contextuals, GSA links. If you are into [inaudible 00:33:09] or SE Nuke, as long as they are contextuals and that you can point at them you don't need a ton of links. You could do it with a ton of links on your tier 3 or tier 4 but that's only for spam purposes and pushing juice and indexing. But you don't that many links to run a website, that's what I mean.
Bradley: Yeah. “Along the same lines, if you're only building a branded tier one network does the spawn attribution link in the RSS still necessary since you're only syndicating to your branded properties?” Well you still need an attribution link because otherwise … I would still put the attribution link because that's how you eliminate duplicate content issues because you're citing the source. So I always put that and besides, why wouldn't you want a link pointing to your money site from your content? Because remember, you could have contextual links within the body of the post absolutely and we recommend that. But even if you didn't have a contextual link in the body of the post pointing to another page on your site, your attribution link is still going to drive juice back to your money site from that post that gets re-posted on Blogger, Tumblr or WordPress or whatever. I always recommend using the attribution link.
Optimizing Local Citations
“Since directories are showing up now more often in organic search would it be wiser strategy to advise clients to try ranking their Yelp, Angie's list, etc., properties before their own website?” Look, SEO, guys, is not about just ranking somebody's website. SEO is about optimizing and ranking all properties available. So absolutely, part of your job as a local SEO should be to optimize and rank their Yelp listings, their Angie's List listings, their Yellow Page listings. Whatever properties are available to you that you can rank, go optimize those listings. Spam the shit out of those if you have to.
Careful with that. Let me rephrase that because I don't want anybody doing something stupid. You can build links to those properties you've just got to be careful which ones you're doing. If they've got dofollow links pointing back to your money site you don't want to spam them. And also you want to treat those just like tier one properties, just like tier one branded properties like what we were just talking about in the previous two parts of your question. So you don't need a shit ton of spam links to those properties. You need some good quality links to them and then you can spam the quality links.
Hernan: Right. If you are doing, for example Caesar, if you are doing a press release, you can lease your website. You can also lease another tier one property like your Google Plus page, your local business page or your Yelp listing page. Get as many spots on page one as you can.
Bradley: That's absolutely right. Yep and so that's the whole point. Why not? Those are citations and parasite pages, absolutely. Again, our jobs as SEO's is to get leads coming into the business. Get traffic through the business. Whether that's through Yelp, Angie's List, Web 2.0, Facebook, Google plus, Twitter. It doesn't matter what. It's our jobs to get traffic coming into the business. Period.
Semantic Mastery RSS
Bradley: So all of those, so to answer your question here. Yes. Yes to all of it. All right we're going to keep moving. We're almost out of time. I can't believe it. These have been some pretty long questions. Brettler says, I'm using a Semantic Mastery RSS plugin and have the attribution anchor text set to Naked URL and generic anchor text. I'm noticing that the links appear on tier two posts in my ring properties. This seems a little unnatural for tier two properties and the way the plug in creates the attribution link, it actually turns a tier two property into a tier one property because the link is going directly to the money site. What is the best architecture for setting up proper tier two rings utilizing the Semantic Mastery RSS plugin?” Well I have the example texts right here on the actual plug in page. And it's set up for a reason and that's for that reason. Brett, it's set up for that reason. So if you take a look when you download the plugin, this is the free version. We have the premium version that you can get free inside the Mastermind. But we have a premium version that adds a whole bunch of other functionality now as well. We're not probably going to sell that but it's going to be available to mastermind members. But if you take a look at the demos spintax ad you click this here, where do you see the difference?
For branded network spintax, or tier one only spintax for your RSS plugin, our Semantic Mastery RSS plugin, it's set up like this. This is example spintax obviously, so you've got to change it yourself. But for tiered network spintax, what do we do? We remove the link back to the home page of the money site and all it does is link to the post itself. Now, to clarify, yes Brett, it still does link from tier two back to the money site as well. But it's using the anchor text from the post, excuse me, it's using the post title as the anchor text and linking to the post only and that's why we do this so we're not posting a bunch of links back to the homepage from across all your tiered networks.
And also the other part of that is exactly what we just talked about with Caesar and that's if you're using a tier two network, you should be using additional related content triggers, related content feeds. You should be finding related RSS content feeds to feed your tier two networks in addition to what your money site posts are so that you're not leaving a footprint. Look, let's put it this way. If you've got just a single tier two network. You've got your tier one network and then you've got your three tier two rings that are tied around Blogger, Tumblr, WordPress. And all you're ever doing is posting your own posts across all of those, you've left a huge footprint, there's no question. But if you have additional content triggers, just like we teach in the training if you're going to be using two tier networks for blog syndication you should have additional content triggers from related authority type sites that are triggering your tier two network so that you only have posts occasionally that are pointing back to your money site that are buried within among other posts from other sources. And I recommend at least a minimum of two additional content sources per two tier blog. So if you have one full, two tier network you would have a minimum of additional six content triggers.
You could even do, in the training I talk about using three so that would be an additional nine content sources. And that's to eliminate the footprint or at least reduce it to where it looks more natural because it's not the only content posted on those tier two blogs that are all pointing back to the same money site. You're posting content that is always related and that's how you build the topical relevancy, that's how you increase the trust flow of those tier two networks. It increases activity which will trigger those networks more often which will, again, it's an accumulative effect. All of that activity with relevant related content will increase the power of those tier two networks. Plus it eliminates or reduces the footprint to a bare minimum.
So first of all just make sure that you pay attention to how we set up the spintax when doing tiered networks. You want to use this form here. Second of all you want to make sure that you're using related content triggers for tier two networks if you're using that for blog syndication. Do not just post your own content across all those networks guys. Do not do that. If you're going to do that, get rid of the tier two networks. Use them for YouTube instead, just to be safe.
URL Structure & Indexing
Kevin says, “I've had to change the URL structure plus SEO title of some pages a few times each now. And then when I do a site:index search of my site to see the results, I see are like mixed up with wrong SEO titles and wrong pages which I'm sure is affecting ranks …” Kevin, it's just the index hasn't been refreshed yet.
Bradley: That's all it is Kevin. If you've updated your site titles and your URL's and you've done the 301 redirects from the old URL's to the new ones, it's just a matter of Google refreshing the index and guys, it's weird. It depends on the search query. There's a lot of factors but I've done that before where I've seen the change happen almost within minutes. But I've also done it before where the change … I haven't seen the change for weeks.
Hernan: Right. I think it has to do a lot with the search query and the niche as well. For some reason there are some niches and it will make sense from Google's time point that some niches are more responsive than others. And the Google cache updates more often in some niches than in others. So that's probably it.
Bradley: Well you've got to think about how much computing power it takes to refresh the index guys. Think about it. Just think about the hundreds of billions or trillions of web pages on the web now that Google's indexed. How much computing power it takes to refresh those and so like Hernan said, there are some industries, like for example, the tech industry. The technology industry which probably gets refreshed a hell of a lot more than say, the roofing industry. Because they try to conserve computing power where they can, obviously so just don't worry about it Kevin. If it's been done correctly, it's just a matter of the index refreshing. It will just give it some time.
Hernan: Yeah, not only that, there are niches that are much more spammy. And we know for a fact that for example, payday loans, they manually review the first page of Google once a week. The spam team of Google they review it once a week. So it will depend a lot on the niche and the amount of content that's being created on that particular niche. As Bradley mentioned, the tech niche and real estate or something like that is newsworthy. Usually for contractors and stuff you don't need that much of a content unless you're a newspaper but that could take a while.
Marco: Can I also add that sometimes you just have to wait and see what happens? Sometimes you just have to leave it alone. I mean you can't just keep doing and doing and doing because that's a signal too.
Hernan: It's a red flag.
Marco: Yeah, that's a big red flag. “Come and see what I'm doing.” Because every time something happens to my website I immediately go and change stuff. So that something else happens and then I change it again and then again and again and again and again and I never give it a chance to see where it's going to land.
Chris: And then, not only that, you never know what it is you did right or wrong to either make it drop or make it come up in the rankings.
Bradley: Yeah, when you make any significant changes to the structure or to some of the big items for the on page of a site. For example the SEO title, the URL, those are big changes when you make changes to those. So once you make changes like that, let it alone for three weeks. Leave it alone for three weeks and see what happens and allow the index to refresh. Because remember guys, the Panda refresh is about every 20 days roughly give or take. You don't know where you are in that Panda refresh cycle. So if you make some changes on your site today and then 3 days later you haven't seen it make any changes and you do some more changes and then you do some more changes like Marco just said, then you haven't given it … you've got to wait until Panda comes by, the refresh rolls through again before those changes will have any effect.
So that's why is say if you're going to make significant changes to on page or the site structure, that sort of stuff, leave it alone for three weeks before making any additional changes. And by the way, keep really detailed notes as to what changes you've made so that when three weeks comes down the road and you monitor what kind of effect it had, you can look back at your notes and say “I did this, this and this.” And I don't recommend that you change 18 things at one time. Change two or three things and leave it at that. That way you know whether it had a positive or negative effect and you can narrow it down to one of two or three items that you modified instead of doing 15 changes and you have no idea which out of those 15 had a positive effect or a negative effect or whatever.
I would do that, but also there's a couple things you can do to force them to come take a look at it a little bit quicker. One thing that works really well now is Twitter guys. If you were to take the new link that you created or the new URL. If you have a decent Twitter following and you go post that on Twitter, you'll see a bunch of spiders and bots coming in if you're using live traffic analytics and stuff. You can see a bunch of crawls come in and that can sometimes get Google to recognize it quicker. But again, most of the time you've just got to wait.
Assigning Domain Name & Branding
Ed Ryan says, “Hey guys, a big 5.0.” Yep. “I'm just starting out using sub domains on a dot com WordPress theme site.” On a dot come WordPress theme site. I'm not sure what that means unless he means an actual WordPress.com website. Maybe that's what he means?
Hernan: Yeah, that's what he means, yeah.
Bradley: So he's using the free version of WordPress.com.
Hernan: Mm-hmm (affirmative).
Bradley: “The site referred to below will be a dot come site for a video syndication, embeds and maybe some more added content in each post in that embed other than just the video description already there from the embed. If I am doing gutter cleaning all over the country I was thinking of purchasing a domain like guttercleaningcontractorsreviews or nationalguttercleanersreviews.com to stay away from the exact match from local modifier and a domain name.”
Yeah, first of all, I would do something like that. However, those are both extremely long domain names and I wouldn't recommend using a 4-word domain name. Try to keep it something shorter. Gutter contractors, I don't know. I'd have to think about it but I'd come up with something better. I would keep it a much shorter domain if possible. And make it more of a branded type domain. Something that you can create a brand around, don't worry about the key words so much. Because you can get the keyword at the page level.
Geo-targetting & Domain Names
So I recommend that you keep it more of something that you could literally build a brand around. And much shorter than that. That would be an awfully long domain name and I think those big, long domain names are stupid. I'm not calling you stupid Ed. I'm just saying, I think those big, long domain names are dumb and I think they're kind of a spam signal. Number two is, “What is the best practice when targeting the Geo areas I want to hit.” Well SILO your site, Ed. If you don't know what a SILO is yet. I think you do because you just mentioned it here, I didn't finish reading your question.
“Create a new sub domain each time I go into another area or city and another sub domain by state and then create pages or posts specific to cities, counties, within that state like a SILO.” Yeah, that's probably how I would do it. It depends on the site Ed. And really there's a lot of variables there. I like the sub domain method for myself. I would probably do it on a state-by-state basis that way so that you would cover multiple cities per sub domain site, any of the cities within that particular state. If I was to do it i would set it up with the state sub domain. And then the silos would be counties, would be the top level category and then the sub level categories would be cities.
And then I would have posts as my supporting posts for long tails and supporting keywords for the cities. Or for various industries within that city. So if that makes sense, what I'm talking about is the silo structure would end up being a parent page and a child page an then post would be the third level down. The top level category would be the county. Then the secondary level with the sub category would be the city. And then the post would be the actual keyword plus service posts. That's how I would do it.
And that's what's called a complex silo structure. If you wanted to be a bit more simple, you could just go with sub domain as the state and then just use top level pages and categories and posts so that you're not using sub categories. And I would go with the cities. The major metropolitan areas as the top of the silo. And then I would use the supporting posts to cover key word plus service for each city. That would be a simpler method. I would probably go with the complex personally myself. But it takes a bit of planning to develop a site like that before you start building.
All right, “Please elaborate on this.” Yeah, that's about as much time as I can give it today Ed but that's what I would do. I had some training. Let me see if I have these. If I don't have it in here, I'll make sure that we add it. I don't now why I haven't bookmarked that yet. I've got some silo training that we've given a couple of times. Yeah, apparently I haven't book marked it, about simple silos and complex silos and that might help you decide on what kind of structure to use Ed. I'll have to find the links. They're in my YouTube channel, Semantic Mastery. So I'll grab the links and I'll post them at the top of this Events page.
Hernan: Yeah, maybe we could add it to … is it already on our knowledge page? If not, we could add it.
Modifiers and Long Tail Keywords
Bradley: I don't know. I keep meaning to book mark it and I never do. But I'll try to remember to do that. All right we've only got time for about two more questions, maybe three if we hurry. Wade says, “Hey guys. I hate to miss this live but certainly looking forward to the replay with the knowledge you have, I want to ask for help putting together a list of modifier keywords to help in putting together better long tail keywords. I've been looking for a while, I thought this would be perfect.”
You know, Hernan, you can add to this to but I think, modifiers, I don't know because I don't really have a modifier list that I use. It's kind of like, I just use long tail phrases that I find from Google Suggest keywords. Those are those are the ones that I like to use, those long tail phrases and variations because it spits out so many anyways that are such long tail, and they have different modifiers. That's what I use.
Hernan: Yeah, that. Power Suggest Pro or you could go to keywordshitter.com as well. But yeah, usually it all depends on the market because on the top of my head I could mention Best Stop, Near Me or Top Rated, those kinds of things for modifiers for example, services. And then for products, we use 2015/2016 Buyer's Guide, those kind of things. But it will depend strongly on the niche that you are going after.
Bradley: Yeah, and see that's why I just use a suggest tool because I could have basically a default list of modifiers but that doesn't mean that anybody ever uses those. And what I like about using the suggest tools, again I use Power Suggest Pro. If you guys are interested go check it out at semanticmastery.com/powersuggest. There's also the other one that's not near as good but it's free. It's called keywordshitter.com. But that does something similar, it's not near as good. But Power Suggest Pro is, I think $67 it's a one-time fee, it's totally worth it.
But using tools like that guys, it will give you the keyword search queries that people are actually searching. That's why they're in Suggest to begin with. So if you put in a specific keyword it will spit out all the different modifiers that actually have real, live traffic and search volume for it. And those are the ones that I use so I don't have a default list because I just create a new list for each new project based on suggest. Because remember, if I created a list for a particular keyword today, like let's say LED TV's, and I created a list from Power Suggest today, 3 months down the road from now if I went back and created the list again using Power Suggest, it's gong to have, most likely there's going to be a different set of modifiers. Or at least new ones added while other ones dropped out because things change.
And the Suggest algorithm which spits out the suggested phrases is more of a real-time thing. It's not based on historical values like the keyword planner is. So I highly recommend that. I don't have a list for you Wade because I just do it on a case-by-case basis.
Paul says, “I just have a question. I'm not having any luck with software to help grow my circles. How do I go about hiring VA's for that kind of thing.” Paul is in the mastermind. Go into Curation Mastery Training Paul. You have access to that course and you have a module there specifically about setting up hiring funnels. I highly recommend that you go through that training and set up your own funnel that you can use to either hire a contractor on an as-needed basis from UpWork, formerly Odesk. Or if you're needing somebody full-time which I don't think you do for this particular project, I would still recommend that you would use the hiring funnel so that you can get somebody that's competent.
Specifically, what your question is, is you know what I do? I end up interviewing two to three people for a task like what you're talking about and then I hire all of them provided that they made it through the interview. Let's say I interview 5 people and I hire 3 of them. I make them the same job offer, I tell them that they're competing with two other hires and whoever has done the best at the end of a test project, of which I pay them all for, that's going to be the one that's going to become the permanent part-time member of my team if it's just a part-time position, whatever.
That way they know they're competing so it gives them incentive to work better or work harder. And in your case Paul, what I would do is set up three Persona accounts, you probably already have many anyways from IFTTT networks. Assign Persona accounts to each one of the out sourcers, tell them what your specific needs are, have them start growing your circles out based on those needs, give them a week or whatever it may be. Say you've got 10 hours, I'll pay you 2 hours a day for 5 days, or for 5 days this week, so I'll pay you for 10 hours. At the end of that project, review their work, whichever one did the best job, give them the job offer.
Tell the there two, “By the way, you guys did good but I went with somebody else. Would you mind if I keep your contact information on file for my next project?” Because you never know when you've got to hire somebody again and you will already have vetted them, at least to a point.
I think we've got to go don't we?
Hernan: Yes sir.
Bradley: All right. I'm sorry guys we didn't get to the rest of your questions. I thought there was a lot of really good questions today. We took a lot of time in the beginning with that business stuff that Florean was talking about but guys I thought that was really important. So any questions that got missed, you guys can post to me whatever ever groups you're in, we'll try to get to them there. If not, they can wait until next week and the next Humpday Hangout and we'll see you guys then. Bye Marco, Chris and Hernan.
Hernan: Bye everybody.
Bradley: See everybody else in Master Class in about three minutes.
Hernan: Yes sir.
Bradley: Bye, bye.