Click on the video above to watch Episode 60 of the Semantic Mastery Hump Day Hangouts.
Full timestamps with topics and times can be found at the link above.
The latest upcoming free SEO Q&A Hump Day Hangout can be found at https://semanticmastery.com/humpday.
Bradley: Oh, yeah. Good call. We're out. We're live.
Adam: Hey, everybody. Welcome to Hump Day Hangouts episode 60. The one where we improvise while we get started, but today is the 30th of December so this the last Hump Day Hangout for 2015. Let's go down and say hello to everybody. How's it going, Chris?
Chris: Hello. How you doing? Happy holidays by the way.
Adam: Hernan, what's up?
Hernan: Hey, Adam. Hey, everyone. It's really good to be here.
Adam: Marco, how's it going?
Marco: Hey, everybody. What's up? I hope you had a great Christmas and that you have a wonderful new year.
Adam: Dude Bradley, how's it going?
Bradley: Good, I'm looking at IFTTT Gone Wild. Oh, God. By the way, Hernan, I like the evolution image from monkeys to us at the beach.
Adam: Yeah. Last I heard, Marco didn't look like that.
Bradley: Marco is a strange-looking character when you meet him in person.
Hernan: Yeah, he wear those shorts. We're on the beach, but that's fine.
Bradley: All right.
Adam: We just got a couple of quick announcements and we'll get started. We had sent out a survey and we asked people for some input especially our master class members because as we were finishing some of the planned training, we wanted to know if people were interested in having some continued webinars with us, and the resounding answer was yes. Bradley is going to talk about that a little bit more after I get done with the rest of the announcement, but we are going to be continuing the master class with some additional topics and webinars which I'll let Bradley go into. I'm going to pop a link in there now where if you've already … Have never been a part of master class or if you had already stopped and thinking it was completely over, you can join back up and get half off the first month, and that's also linked to the holiday sale where you can get discounts on a bunch of other stuff, so check it out.
Adam: Bradley, if you want to tell them more about it. If you want to tell them what's going on with the master class, what we're going to be doing.
Bradley: All right, yeah. I'll wait till I grab the screen, let me start with your questions. If you got any other announcements, we'll wrap up with those first.
Adam: Sure. I'm going to defer to Marco on this one, but we just finished setting up, and pumping out some initial orders for some people who wanted RYS done for your services. Marco, if you want to talk about that and let people know the how, what, when, where, why on that.
Bradley: The drive stacks. Go on.
Marco: Yeah, actually I mentioned last week that if you want to be part of this, if you're looking to order, or if you think you might want to order, to just send in us a port ticket and let us know that you want to be part of this, or that you want to be considered. We're building a waiting list. This way we don't get flooded all at once by hundreds of others because we can't push out a hundred orders at one time. This way, we'll just god down, down the list. We'll contact you and if you don't want it, that's fine. No obligation. If you do want it, we'll send you to the sales page, of course. If you are in our Mastermind and if you already purchased RYS, you will be first in line anyway. I'm just saying for the people that come in, that tune in to our Hump Day Hangouts, this will also be made available to you.
Bradley: They're quite nice, those drive stacks. We got building them. He's really, really good at it. He's very talented. The stacks are done really, really well.
Adam: I'm going to put the link for the order form on the page, so if anybody is interested in that. I'm also going to say for … I know we got some people in the northwest, I'm in Seattle right now, and the weather is fricking awesome. It's cold here but man, it's just blue skies and nice here, so I don't know. Bradley, are you warm still?
Bradley: Yeah, it's Virginia. This has been the warmest December I ever, ever can remember and it sucks. I like a cold December because it just feels more like the season. Do you know what I mean? It's been shitty, and warm, and rainy, and it just doesn't feel like Christmas or New Year, but it is what it is. Okay, I think we're pretty much done with announcements, correct?
Adam: Yeah, if you got the screen, go ahead. If you want to do that, let's go on with the master class stuff.
Bradley: Let me do that. I'm going to grab the screen and we'll jump into the master class stuff briefly, and then we'll get into questions because I know we got a bunch already. Tell me when it looks good on the stream end, guys.
Adam: Looks good.
Bradley: All right, so master class was essentially going to be shut down last week. Last week was supposed to be the last actual webinar which was 40 webinars. We did 40 weeks of webinars. We actually had several people contact us and say that they …
Okay, let me back up for a minute. The master class was supposed to be an interim or intermediate training that was supposed to bring people into the Mastermind. The Mastermind is the full-on, it's like our top tier training, guys, that's where you guys get access to us the entire semantic master team plus. It's a networking group, a peer group where there's other SCO professionals in it that runs successful businesses as well, it's not just us. There's a lot of communication in there, discussion, debates, sharing of ideas, sharing of what's working, what's not working, all of that.
It was too high of an entry point for a lot of people that are just starting out, and so that's why we developed the master class to begin with. It was supposed to be like a stepping stone like, “Hey, come take this. By the end of this class, you should be making enough money if you take an action on what you've learned to where you can graduate to the Mastermind,” and that was the whole point of it to begin with. However, there's a lot of people on it that once we decided we were going to sunset it or shut it down, and that's mainly because I've got some big projects that I'm working on for Semantic Mastery that I need to focus my attention on. Just like I've told you, guys, that attend these Hump Day Hangouts and ask questions like Monica, for example, or is it Monique? I'm sorry. Anyway, have asked questions about what should you do to become successful in business, and I say don't get distracted. Don't spread yourself too thin. Focus on a couple of one or two things in your business and master those.
Well, I've got a couple of projects I'm working on for us that I really need to focus my attention on and my energy to get them going, so that was part of the reason we were going to shut the master class down, but that said, we had a lot of people contact us say, “Hey, you know what? The training's been great, but we're just still not ready to take the jump to the Mastermind because of the cost of it,” blah-blah-blah, although I think I think if you're looking at it from it's too expensive, you're thinking wrong, you're not thinking like a business owner. You should be thinking it as an investment, but that said, we didn't want to just eliminate or cut all those people off. You guys have been really good to us, our students, our followers have been good to us, and so we wanted to restructure.
We discussed it and we decided that instead of just doing a weekly basically lesson-type class which eats up a lot of my time because I have to prepare for lessons or with case studies I had to build out, I had to build out the case studies, that eats up a lot of time. We decided we're going to restructure it. Here is what we came up with, and so far we've had an overwhelming response. We sent our survey asking people if this sounded specifically master class members if this was something they'd be interested in based on this format, this proposed format, and we had an 87% positive response rate, so that was to me, it was a green light, the handwriting was on the wall. It would be stupid for us to shut it down when we got basically 90% of our members saying, “No, we want this to continue.”
Here is the proposed format for going forward. We're going to switch it from weekly webinar to biweekly, so it's going to be every two weeks. It's going to be we're going to combine hot seats and site audits. In other words, a hot seat is we tested this with the Mastermind, and we're going to keep doing the hot seats and the Mastermind by the way. Any of you that are watching right now that are in the Mastermind, don't worry. We're going to have Mastermind-only hot seat for Mastermind members because you guys know we get into a lot more stuff there too. We're going to have a hot seat where we bring on members that volunteer, that say that they want to come on to the webinar live with or without a camera, I don't care, but you're going to come join us.
We're going to ask you questions about where your business is currently, and where you want it to be, what kind of hurdles or roadblocks that you're facing, what challenges are you facing, and how you can overcome them. We're going to all chip in, my team members and I, and give you pointers and guidance to how to overcome any particular hurdles you have, give you specific tips, and action items to get you past wherever you currently are in your business to whereto help you get to where you want to be, so that's called a hot seat. Completely voluntary but again we tested this with the Mastermind, and we got a lot of interest in the Mastermind already, so we wanted to carry it over to the master class as well to offer that up to master class students also.
Site audits, again it's voluntary whether you decide if somebody wants to be in a hot seat, that's great but even if you don't want to be in the hot seat but you'd still would like to have one of your web properties audited live by us, it's completely voluntary. We can take a look at your websites, landing pages, YouTube videos, YouTube channels, web 2.0s, press releases, anything like that, break them down, deconstruct them and say, “Here's where we see that you can have some improvement. This is what we suggest. This is how you're going to get better results, blah-blah-blah.” Looking at backroom profiles, on-page optimization, all the things that you guys can think of, my team and I will help you to determine what it is that you can do to improve your web properties. It doesn't have to just be a website. Like I said, it could be any number of web properties. Those two are going to be hand in hand.
We're going to have extended Q and A. One thing that we didn't do much in the master class, guys, was talk about … We didn't do a whole lot of Q and A because that's what the Mastermind is for. The Mastermind is the discussion forum, and that's where people have direct access to us. The master class was more about lessons. Now we're going to have Q and A for master class members. Obviously there's going to be some things that we're still not going to be able to reveal that's Mastermind level only. If something like that comes up, we'll respectfully point you to the Mastermind for those types of questions. For the most part, it's going to be Q and A regarding any types of questions, or any other training that was covered in the master class where anybody is unclear, and they need over-the-shoulder guidance, step-by-step tutorials whatever. We can do live demonstrations of how to perform specific tasks if that will help.
The last thing we want to do is we're going to set up a Facebook group, a private Facebook group, just like the IFTTT SEO Academy group is the only way you'll be able to join is to be a master class member, and you have to join through the app inside the master's class membership area. It will be on the right sidebar, it will be a widget that will be added before the next webinar which is on January 6. You click on that, you'll be asked to authorize your Facebook account, and then you'll join the group that way, and that way, we'll keep … It'll be 100% moderated to only master class members.
Guys, that's going to be a peer or discussion forum for master class members. We will have a moderator or possibly a couple of moderators in there, but it's not going to be direct access to us, the Semantic Mastery team, because once again, that's reserved for Mastermind level only. Not to say that I won't jump in occasionally, and answer some questions, or provide some additional guidance on something, or some additional training, that's very possible, but remember the actual bi-weekly webinar, now that's there's going to be Q and A involved with that, that's where your questions should be directed for us because we're not going to be in those groups much because the Mastermind is a discussion forum where Semantic Mastery resides, okay?
With that said, guys, like I said it's 50% off to join for the first month, so come in and check it out. The one last thing is we had the weekly webinars on a drip schedule. They were set back, they were originally seven days, every seven days the existing content would be dripped out. You can always attend the live webinars no matter where you are are in the drip schedule then we reduced it down to five-day drip schedule for each new lesson to be released every five days. Now we got it all condensed down into 90 days. The first six weeks when you sign up are unlocked immediately, and then every three days thereafter will be another lesson unlocked.
At the end of, I think, 96 days is when all 40 weeks of existing content will be released, or you'll have access to all at the end of 96 days. All new webinars going forward starting January 6 are going to be available immediately no matter where you are in the drip schedule, okay? As soon as the webinars are done, let's say, within 48 hours, they're going to be added to the membership area along with those time stamps, links to supporting resources, all the stuff that we've done in the past, all that will be available no matter where you are in the drip schedule, those will be available going forward, okay?
We want to provide a lot of value to this. We just wanted to change the format up. It's going to make it easier on me because it's going to be coming on and helping you guys with specifically what you need, instead of preparing lessons. We're going to try it out and see how it works, so hopefully we'll have a good response. Overwhelmingly we've had a good response so far, so let's see how it goes, okay? Anybody has any question, they can also, by the way, look in the SEO tutorials and case studies Facebook group, and I got it detailed right here as well. Anything else?
Adam: Let's do this. I just want to hear you say IFTTT Gone Wild, so we got to get to that question.
How to Properly Syndicate Blog Contents in Subdomains?
Bradley: All right, cool. Let's get to it then. Mark O'Connell, he says, “Hi, guys. Hope you had a great Christmas.” I did, thank you. “Beasting it in 2015.” Now, that's cool, we beasted it. “Got a few questions. Last week I had a question and wasn't clear so my bad. I asked if you use the same blog to link to subdomains, what I meant was do you use the same syndication blog to link the subdomains, the blog you upload current goes to.”
You can, Mark. I've done that several times with some of my lead gen properties where I build out subdomains for different cities. I'll just use the root domain blog as my content distribution engine. The reason why is because I'll have one curator that curates and publishes post for that particular company that just has multiple locations. Instead of having her log into, say, eight different blogs, eight different subdomain sites to post, I just have her on a posting schedule where she posts from the root domain, and then use contextual links within the content of the post to link to one of the subdomain sites in each post. You absolutely can do that.
If you're in a more competitive market or markets, then you might need separate syndication blog or syndication networks for each subdomain but I like minimum dose required. Take the least amount of effort to get something to rank for you, and to produce results. I would start with just the branded IFTTT network and use your main blog to start linking to your subdomains and see how well it performs. If you need additional work from there then you can always branch out and start adding subdomains specific networks, okay? Great question, by the way.
How Do You Position Yourself as an SEO When Presenting to Clients?
“What advice would you give about how to position yourself to potential clients when new to client work?” This is a good question too. “Did you at first position yourself as a freelance SEO, a big web agency, or an internet marketer et cetera, or did you make something up to stand out like calling yourself an online profit specialist, for example? A bit nervous about it, done a bit of web design and citation work, but not SEO on a monthly basis. Thinking of ranking a video for small keyword before pitching them. What would Bradley Benner do?”
That's another good question, Mark. To be honest with you, I don't like to … You've got to try to fake it until you make it. You hear that, but I don't like to mislead people. For example, did I portray myself as a big web agency? Absolutely not. What I did because I was in the same position you are, Mark, five years ago when I started in SEO, and I was really nervous. I have a fear to this day of cold calling. I still don't like to do it even though I'm very confident about my abilities, I still hate cold calling. I just don't do it. I just don't do much prospecting anymore anyway, but when I do, I do it via video e-mail so it's non-confrontational. With that said, I didn't want to call anybody and especially lie to them, or try to mislead them to get them to hire me.
What I did was I started a lead gen. I started building out my own lead gen properties and ranking them so that when I did go into client work which is about almost two years after I got into the SEO business, was when I opened up an agency and start providing client work because I did strictly lead gen until then, but by that time, I had a pretty good portfolio of sites that were ranked that were producing leads. I was able to, when I started pitching clients, I was able to show them a portfolio of sites all ranking and producing leads. I could show them call volume and stuff like that even if it wasn't in the same industry that I was pitching, it didn't matter because I could show them that I knew what the hell I was doing.
I told them I was a one-man show. I was for the first three and a half years of my business, I did everything entirely on my own before I started outsourcing stuff, but that would be my suggestion is that you get some … You start ranking some of your own properties to begin with because remember, Mark, your main focus, your main goal should be building your own assets even if you're doing client work. Your goal should be building your own assets, and starting off building out your own properties even if they're just for a portfolio to display, or to show that you know what you're doing, those are going to be assets that can produce revenue for you that nobody can take from you.
When you do start to pitch clients, you can actually still build your own assets when you're doing client work, and redirect your own assets to clients' properties so that they get the ranking benefit, but you've actually built an asset that you own and control.
They're just benefiting from your work but you actually control it and own it. Again, that's a bit more advanced that stuff that we talked about in the Mastermind, that's what I would recommend doing. Starting off with your own properties first, rank them, use those as examples, use it. Ranking a video for a small keyword before pitching, that will work, just make sure that you're not branding it for them and everything else unless it's a potentially big client. In that case, there's a little bit of a risk versus reward.
It's sometimes worth it to go ahead and brand it, put their own contact info on it and stuff, but for the most part, I usually would still rank my own lead gen video with my own virtual phone number, a redirect URL, and a description that I could redirect to the client site or the client that I am pitching, and have the phone number directed to them so that I could show them, “Hey, look. It's ranked. Call the phone number, it'll ring your own phone, or click the link, it'll go to your website,” but that way if they decline the offer then you can redirect the phone number and the URL to somebody else that you pitch. Does that make sense? Anybody want to chime in on that before I move to the next one? Apparently not.
Adam: All quiet.
Experiences When Ranking Easy and Difficult Keywords
Bradley: Number three, “In your experience of ranking lots of videos and websites across multiple niches, are there any niches or keywords or set of keywords that are much easier to rank, but still have at least perceived value for clients? Cheers and have an awesome new year.”
Yeah, you know one of the things that I've always talked about, and we talked about this in the master class a lot, is to always go for the low-hanging fruit. The way that I've been doing it, and again, this is covered in the master class when we did the local case study, what I like to do is I use an app, the Hangout Millionaire app, to spam a bunch of videos out using a spam channel to test various keywords in any industry before, I either use Hangout Millionaire or I'll use SERP Shaker or, in my case, the ATM lead gadget which produces the massive sites like SERP Shaker does. You guys should all be familiar with that by now. I'll use one of those two applications, sometimes I use Hangout Millionaire, sometimes I'll use SERP Shaker or ATM to test keywords and a niche.
What I do is I'll target all the suburbs in a city. I'll just go to Google and search, for example, I always use this as an example because this is the area that I do the most working. If I go to Fairfax, VA, and I bring it up, there's usually, is it city date? No. Let's just go take a look at it. It's been a while since I've actually had to do this. There's a site that I always go to that gives me a list of all of the suburbs or townships whatever within the county, maybe I should say Fairfax county. Just a second. Let's demonstrate this. Yeah, okay, it's not coming right up right away, but anyway I'll go and I'll find. It's zip.net or something like zip.com, it's a site that I usually go to find the different cities or townships within a particular county, and then I'll test. Let's say I've got five main keywords that I'm looking at to go after then I'll basically set up a campaign to build out five keywords plus however many cities that are within a particular area or townships whatever are within a certain area.
For example, in Fairfax county, I believe it's 23 cities within Fairfax county, Virginia. If I've got five keywords that I want to test, I'll build a page, a SERP Shaker page, or pages or posts with an ATM or as a SERP Shaker, or I'll do a Hangout Millionaire campaign where I'll target one video or one post or page per keyword per city. For mass sake, let's say it's 20 cities that I'm targeting with five keywords, that will give me a hundred posts or a hundred videos if I'm using Hangout Millionaire. I'll just spam them out there.
Guys, that's exactly what it is, it's pure spam then I'll monitor them to see which ones rank. The easy ones that end up on page one with little to no work beyond just the initial setup in the publishing or the syndication of the videos or whatever then those are the ones that I know are winners. If they land on page two, chances are it means that with just a little bit of off-page SEO work, and a little bit more careful setup with proper on-page and that sort of thing then I'll be able to rank those on page one too.
I don't go after keywords that don't have particular value. Now the keyword planner tool, guys, may not show search volume plus a particular city for some of the keywords because the suburb areas that I'm targeting, they don't have enough search volume for Google to show that, but make no mistake, there's traffic on those keywords. What I found and I mentioned this many times before is that cumulatively a little bit of traffic coming from, for example with Fairfax, Virginia, Fairfax, VA is the broad keyword that most people would target, and that's where most of the traffic comes from. If there's 22 or 23 suburbs within Fairfax county and I get a little bit of traffic from each one of those suburbs, it's going to cumulatively, it's going to add up to more traffic than I would if I had just focused my attention on Fairfax which is going to be much more competitive, much harder to rank for, it's going to take longer before I start to see results. I'd rather go after all the low-hanging fruit in the other areas.
Here's the thing, when you're able to spam out a test like that and find, let's say, out of a hundred keywords, let's say, it was 20 cities, five keywords that I'm testing, that's a hundred total possibilities. Out of those, even just 20% of them ranked on the first page, that's 20 properties now that I have, 20 keywords plus cities that I can use to sell to somebody. I've got the data. I've proven that they're easy with little to no work, other than just the initial setup that are going to rank. When I go in and I produce actual money properties for those, I'm going to take better care of them. They're going to rank even better, and I can sell those as a packaged deal to a particular business, and say, “Hey, look. I got 20 keywords here. Would you be willing? Would you be interested in all 20 of these keywords for this much money?” Whatever it may be, and it varies depending on the industry. Does that make sense?
That's a hell of a lot better, in my opinion, it's more impressive and it works better. It's more effective than saying, “Okay, look, I'm going to get you your main keyword plus Fairfax, VA that is going to take me three to six months to get you ranked.” Instead I go to them and say, “Look, I've got these 20 keywords that cover all variations of the keyword and all suburbs around Fairfax, and I can get you these right now for this much money. Would you be interested?” Results now, what do they say? A bird in hand is worth two in the bush, so that's what I'm saying it's totally more valuable that way. Hopefully that answer your questions.
I don't like to look at perceived value. What I like to do by the way is if I'm using the Google keyword planner data, I like to just show them what the main keyword is without a geographic modifier. Let's say if we're going after, I don't know, emergency plumbing, I guess, or something like that, water damage restoration, basement water proofing, I don't know, anything like that, then I just and I show them what the general keyword cost per click data is inside of ad words, and then I say, “Look, this is what the cost per click is. I can get you 20 keywords right now with unlimited click potential for a flat fee per month. If you were to pay for this keyword and Google pay per click, and you were to just get 30 clicks per month or 50 clicks per month, this is how much it's going to cost.” Do you know what I mean? That's what I do, I just show them that data. Okay, hopefully that answers your question. We're going to move on.
Should We Use Fiverr Gigs to Pass Social Ranking Signals?
Kevin says, “Could you recommend a few good services or specific SEO gigs for social signals to be used directly on money site?” Excuse me, Adam if you can pull the social networks, the Dan Anton service link if you're still listening?
Adam: I am. I'm switching between windows. Yeah, I'll check it out.
Bradley: Yeah, it should be on our sheet, but that's Dan Anton's social signal service is probably the best one I've ever used, not probably, it is. I went through about six or eight-month period earlier this year where I tested every single social network service I could possibly find. His was hands down the best. It's a little bit more expensive but it's totally worth it because what happens with his is that his service creates post on social properties and then gets social activity like comments, and likes, and plus ones, and shares on those posts. It's a two-tiered social signal service instead of just direct likes or shares to the money site. There's the shares from the money site post or pages to the social network services, and then there's a bunch of activity on each one of those social posts, so that really reinforces it, that makes those social signals actually real social signals. None of the other services I've ever seen do that, so I highly recommend that. It's the only one that I use for money sites now.
What are the Tier Networks Behind Video Powerhouse Video Embeds?
Jeff says, “It seems most of the sites used for video embeds video powerhouse posted either tier one and tier two IFTTT networks?” Yes, Jeff, that's what they are. They are [cell posted 00:28:48] WordPress site is tier one that have good metrics that weren't spammed, and then everything … There was an IFTTT network around every single one of those sites. If you get a hundred tier one embeds, you're getting 2,000 tier two social signals which is backlinks, embeds, social embeds, and social signals and bookmarks, okay?
Managing Google Persona and Branded Network for Tier 1 Properties in IFTTT
Laurie says, “Hi, guys. I'm currently building a single branded tier one ring to syndicate a company blog. When branding the network, do you use a persona for the Google Plus profile and then brand the Google Plus page and corresponding YouTube channel with the company logo et cetera?“
Yes, that's exactly what we do, Laurie. Remember the profile should always be either a real person or a persona. Do not create a Google profile with a company name. Create a profile with a person whether it's real or fake, it should be a person, and then you create the Google Plus page for the business, that's how it should be done. Yes, you can use a real person for a business, that's perfectly fine, guys. If you're building a branded network for a business and you want to use the business owner's name for the profile, that's fine. Possibly you could even use the business owner's account, it's up to you, but then for the pages and the corresponding YouTube channel that are going to be branded, that should be a page anyway, and that absolutely you want to brand by using the company logo as the profile image. Make sure you get social graphics, the header graphics call to action, phone number, that kind of thing.
“Should the company logo be used throughout all networks in the tier one ring or should the persona picture and profile be used?” I use for branded stuff, I use the company logo as the profile image for all the other accounts within the network, and then I usually have social graphics created. I used to get them from Fiverr but we got a designer on staff now. Yeah, you just get social image. Really all you ever need to get is the main ones, Twitter, Google Plus, Facebook, YouTube, those are really the only four that you really need to get is the social graphics. You can find package deals on Fiverr for that stuff all the time, cost you 25, 30 bucks something like that, and then you can actually modify those social header images to fit all the other properties, that's all we do, okay?
Tips When Submitting Video Powerhouse Links to BacklinkIndexer
Chick says, “Merry New Year, guys.” Okay. “A couple of quick questions, should I be submitting the URLs from video powerhouse to backlink indexer?” Chick, you can, you don't have to though. We automatically submit to an indexer. Wait a minute, I'm thinking of [Daddylist 00:31:32] service. Are we submitting to indexers yet? I don't think we are.
Bradley: Oh, we are? Okay. I know [crosstalk 00:31:38] are.
Adam: We're building this.
Bradley: Oh, no, no, no, sorry.
Adam: The only thing is video powerhouse is not, that's part of why we put the IFTTT networks around the video powerhouse site, yeah.
Bradley: Yeah, Chick you got to good point. Actually we've been talking to Dan about a couple of things, but that may be one of them where we actually integrate the sites to where they will automatically submit to backlink indexer anyway. Again, once we start integrating some of the new features, our prices are going up on video powerhouse too, guys, that's why we've been saying you might want to jump in to video powerhouse now, lock in your prices because we're at right now in the process of building out two more categories for that. One of them is a lifestyle and travel and leisure category, which right now we got about 35 sites in. We're building out to a hundred, and we're getting ready to start on the home services and contracting category, and I've got about 60 domains lined up for that. We're building those out, and we're going to have a total of five categories with about a hundred sites in each plus the general marketing category which we started off with, which has got about 115 sites in it, tier one sites, guys with 20 IFTTT network properties around each one of those.
We're going to be trying to integrate crowdsearch.me into it, so we can spoof traffic, and also backlink indexer possibly. As some of those additional features get added, the price is going to go up. I suggest if you're interested, to get in now. Yeah, the submissions alone should give you good … You see, here's the thing, a lot of those sites, guys, because the activity, they're going to end getting indexed anyway, it's just going to take some time. If you want to force them to go quicker then you certainly can, send them to an indexer. Otherwise let them get indexed more naturally, more organically, and it will work for you. Like I said, if we can integrate that with backlink indexer, which we may end up doing, that's going to help too, but that's coming in the future, it's not ready yet.
Alternatives to Google's Geo-Specific Search
“Has Google removed the option to search from a specific geo location? If so, what are the alternatives?” Not that I know of, maybe they have. Does anybody have an answer for that?
Hernan: No, not that I know of.
Bradley: Let me check something real quick. I might have a video for you, Chick. Let me just check real quick.
Hernan: Search from specific geo location.
Hernan: I think there was a plug-in that's called Google Global or something like that.
Bradley: Let's see what [inaudible 00:34:22]. Let me grab this link. This is a video that I did. You can search in Google for it because I think I'm on page one for this. I get a lot of traffic to this video. Look, it's got 10,518 views. It's a 100% natural, organic traffic. This is about a year old, this video. How to set google.com as a default search engine in Chrome, I had to create this video from our VAs in the Philippines, so I'm sure you could probably set other Google dot whatever versions of them as a default search engine, so that you can search for it like … If you're in Canada and you want to pretend you're in Australia, you could set google.com.au. Here, I'll drop the link on the page, you might want to try that. I don't know if that helps or not.
Marco: You can also use the VPN.
Bradley: Yes, you can do that too.
Marco: To drop into different IPs and check from that.
Bradley: Try that one.
Adam: Yeah, it comes in handy, something like was it [inaudible 00:35:20] internet access or something with a lot of different access points?
Assigning IFTTT Networks for Clients with Different Locations
Bradley: Okay. Okay, Paul says, let's see, “First I want to thank all you, guys for the work you've done this year, it's been amazing.” Thanks, Paul, a plus one that. “My question is I have a client in Australia. He has two companies and wants networks for both. Should the tier two networks be from Australia or can they be from the US?”“My question is I have a client in Australia. He has two companies and wants networks for both. Should the tier two networks be from Australia or can they be from the US?”
In our experience, Paul, it doesn't matter, on tier two especially. Tier one, if you can, you want to set them up, the profile or whatever, the bio information to be location-specific, but as far as I know from our experience, for most markets tier two can be in English and it doesn't matter, or US-based. Hernan, you got any insight on that?
Hernan: Yeah, it can be. Yeah, again, it doesn't really matter because I've been pumping Spanish sites and been ranking Spanish sites and other [initial 00:36:16] sites with tier two English which is easier because spinners in other languages suck. Even in big languages like Spanish, for example, they suck. You will be better off with your English.
Paginated Content for Related Articles and its Impact on Optimization
Bradley: Okay. Is rel=”next” and rel=”prev” worth implementing on websites?, that's basically how to interlink site, post on a site, so that you can link to the previous post, the next post, that sort of thing. I imagine it might be useful to interlink related articles together using the tags and having all the article pages to link to a webpage or try to rank. “Is this a good direction?”
Yes and no. Just using basically generic next and previous, you can destroy a silo structure that way. You're better off using plug-in like the related post plug-in type thing that is based on tags or even categories for that matter because if you set up a site and you built it properly with silo architecture then you do not want to bleed your silos by linking from one to another which you can do with next and previous, right?
Let's say that you got three silos on your site, and you do a post today that's within one silo, and then tomorrow or later this week whatever, you do another post and it's in another silo. If you're using the next and the previous links like that then you're going to be bleeding those themes because you're going to be interlinking between silos which is going to actually hurt, it's going to do harm. It won't get you the index or anything, but I'm just saying you'll lose some of the effectiveness of the silos in which you set them up for the purpose of ranking anyway. Does that make sense? It will hurt that so I don't recommend using that. You're better off either doing them manually when you create the post, which is typically what we do. I don't usually use the related post plug-in. If you can, and some themes actually have that stuff integrated to some of the premium themes have that integrated in them directly which you can set by categories. It will only show related post within the same category which is really what you want.
It's okay to link between posts in the same category, it's not necessary, but it's okay if you do. Sometimes obviously it makes sense, and that's why typically we do that manually. If you have one of those types of plug-ins where it will only show related post within the same category, that's not going to hurt anything. In fact it can actually help some post if they're not indexing well for whatever reason, if you got your site set up right the [index 00:38:55], and if you got decent content, they'll index you, you won't have any problems.
Tragic Stories When Dealing with IFTTT Recipes
“IFTTT Gone Wild, do you have any funny track stories of recipes that spiraled out of control and lead to a mass self-propagating automated duplicates?” Yes, and apparently you've experienced that as well.
Hernan: It sounds like a good start of a sci-fi [story 00:39:15].
Bradley: We've had that happen. We've had it happen where triggers were set up that were duplicated so if RSS item detected then post a Blogger, and then Blogger was set up if RSS from Blogger post detected then post to WordPress, and next thing you know, it just creates this never-ending cycle. I've had Tumblr accounts, and Blogger accounts, and WordPress accounts from one particular network that had 30,000 posts and they were duplicates. For whatever reason, I was able to discover it and go in, and delete all the duplicates before my accounts were terminated, believe it or not. I have actually had it happen in the past where I've screwed up and left a self-perpetuating loop like that in a place, it shut down my accounts. I had my accounts terminated and that's a pain in the ass, but it happens. We're all human, we make mistakes, right? Apparently you've experienced that as well.
OnlyWire for Implementing IFTTT Strategies
“Also is curious if any of the guys in your team actively use only Wire?” No, not anymore. I haven't used Wire in years because they're way too expensive, way too expensive. I don't recommend it, only because it really is expensive. If you try to use only Wire on their free version, it sucks. If you try to upgrade to their paid versions, you're so limited on what you can do unless you get their enterprise level which can be hundreds of dollars per month, so I just don't use it.
Adam: Also Glenn, I like your beard, that's it.
Implementing IFTTT Tactics to Existing Non-IFTTT Video and Blog Networks
Bradley: “I have a few questions on my new IFTTT networks to help boost videos. I've already uploaded from my channel that is not associated with any IFTTT accounts as this channel has been in use since before I met all of you in Semantic Mastery. I have several videos uploaded from this channel looming at the very bottom of page one and others in the middle of page two on Google for about three months now. I have done no link building to them other than the original sharing button I used, just under the video upload section in YouTube such as Blogger, Tumblr, Facebook, LiveJournal, et cetera. I have a brand new full two tier IFTTT video syndication network I just received from you, guys, and obviously can't re-upload those videos to the new YouTube channel because they will all be different URLs and considered brand new videos. Would a good strategy be to embed those videos I want to boost as manual posts on the tier one Blogger, the trigger blog in my new network and then have the Blogger post act as the trigger for the other remaining properties?“
Yes, you can do that. In fact, IFTTT video syndication network. You know what I would, Ed? There's a couple of things that you can do. You can do that, yes, but you can also set up liked recipes. We've talked about this. In fact we have it might be even on our knowledge base. Adam, can you dig that up how to trigger IFTTT networks with liked recipes?
Adam: Oh, sure.
Bradley: Yeah, I think that's in our knowledge base. If it's not then I'll have to dig it out in my bookmarks, but it's on [crosstalk 00:42:12].
Adam: Click on there. You can go over there and check it out, that's really easy to find.
Bradley: Yeah, Ed, if you go to our support.semanticmastery.com, there's a knowledge base there with frequently asked questions in the IFTTT SEO section or category, there should be a particular help video on that because I specifically did a blog post about it just for this reason because it's been asked many, many times. You can set up liked recipes which can trigger the network when you like a video from that channel that's connected to your networks. If you like a video from that channel, it will syndicate it out across your networks. You can actually log in as your YouTube channel that's the center of your networks, and go to your other channel where those existing videos are and just hit the Like button, and it will syndicate out across your networks.
However, the other thing that I would suggest doing is setting up an associated website to go with the WordPress site because it's easy to go with your main money YouTube channel that has the syndication networks because then you can connect the RSS to recipes which you can find in a workbook template. You can set up RS2 recipes with your associated website RSS feed as the trigger that you can use to also re-syndicate videos when you need to by just creating a post with an embed on your associated website then it will syndicate out across your networks again. You can have both RSS two recipes and YouTube two recipes activated in the same IFTTT account, it won't hurt anything, so that will give you the ability to go and just make a post on your associated website and have it re-syndicate as well, so that's two things you can do right there.
Number two, “is it recommended, would it be good to add a few snippets of new original content and contextual link back to the same video I embed in the post or is that overkill?” You can, it's not necessary, but you can. Honestly for most video stuff, guys, I don't even add any content, all we do is add a link to the original video or the playlist, and I link back to the channel and that's it.“is it recommended, would it be good to add a few snippets of new original content and contextual link back to the same video I embed in the post or is that overkill?” You can, it's not necessary, but you can. Honestly for most video stuff, guys, I don't even add any content, all we do is add a link to the original video or the playlist, and I link back to the channel and that's it.
“Can I also grab the existing links from all properties mentioned above and push them through my new tier two network the same way or will that not be as good as associated with same videos I will be embedding as new posts in the same network?” Can I also grab the existing links from all properties mentioned above and push them through my new tier two network the same way? I wouldn't do that. I would just grab the embeds and just syndicate the videos through your new networks. I wouldn't grab the other links and do that. I just wouldn't do that. Again, I like to keep my video networks clean, guys, with just video content on them. I don't like to use them for back-linking purposes usually. I just use them to rank the videos. Hopefully that helps. We're running out of time.
Best Strategy to Index Serp Shaker/ATM Links
Ray says, “What is the best way to index SERP Shaker ATM type of sites?” Okay, I'm going to say this, Ray, as long as you are not sharing your details with other people, what works really well for me is to actually add the site to a Google Webmaster tools or search console account, and add the site maps. You're going to have to use multiple Google accounts because you don't want to put more than one or two sites in any one Google account. Trust me, you don't want to do that, so don't do that because I get that question all the time, but that's what I do.
Trust me, you don't want to do that, so don't do that because I get that question all the time, but that's what I do.
As far as indexing, what I found to be the best for indexing for these is just to submit the site maps to search console and then I use one-hour indexing for those types of sites only because, like I use the ATM sites which are massive, they're usually around 30,000 posts, if you use some of the more aggressive indexers, it can actually really slow down your server because all the bots come crawling too quickly. What I use is one-hour indexing, they have a proprietary method of indexing that isn't as bot-crazy or heavy, so it's not as taxing on the server, and I'll use that. It's not fool-proof but it does fairly well. I usually expect my sites to take anywhere between 14 to 30 days before they're fully indexed.
Sometimes you'll get sites of the index. I have a rack of sites to index recently, but the only sites that were indexed were sites that I shared publicly in training webinars, none of the sites that I didn't share have got the index, none, not even one. I just recommend you don't share your sites with anybody because there's some assholes out there that decide that they are jealous of your success and they'll report you, or maybe it's just a Google employee watching, I don't know, could be that too.
Again, use different accounts, and that's what I do. I know there's a lot of people who say, “I'm not submitting my site to Google.” Okay, well then don't. I'm giving you my experience and what I do, and anybody that says that they're not going to submit their sites to Google because they don't want Google to know what they're doing. Sorry, but Google already knows what you're doing. If you visit your site or log in your site from Chrome, Google knows it. Google knows what you're doing. If you're using Firefox and you got Google as a default search engine, Google knows about your site. If you leave the Google fonts script in the header of the WordPress install which all WordPress installs have that, Google knows what you're doing. Anybody that says they don't want to submit under search console because they don't want Google to know, well guess what? Google already knows, so that's not a good reason to say that. I'm not picking on you, Ray, but I hear that crap all the time. Go put your tinfoil hat on, guys.
Number of Allowed Tiers for Syndicating Blog Content to Money Site
Darryl says, “In a couple of training, I've heard you mention the power of syndicating blog content from a money site to a multi-tiered IFTTT network using [Yoast for granted 00:47:59] feed, the Semantic Mastery plugin for the second tiers. In other training, I've heard you mention only syndicating blog content from money site to tier one to make certain no over-optimization occurs on anchor text ratios assuming it doesn't get picked up on other people's feeds. My question is what number of tiers do you recommend when syndicating blog content from a money site, and then what situations would you use keyword anchor text outside of the brand URL generic?“
Okay, Darryl, I've covered this a million times. I know we've got so many different webinars and stuff we do, but this is something that, look, I personally don't do tiered networks for blog syndication anymore because I've got too many sites I manage. It's just a pain in the ass to keep all of those second tier networks functioning because anytime that you're using related content feed, which by the way, if you're doing tier two networks for blog syndication, it's okay. Just make sure that you're using related content feed as additional triggers for tier two or else you're asking for trouble, and that's all I'm saying. If you want to do it, it's fine, but it's just too much maintenance on my part to keep up with because I manage too many sites. I just use tier one branded networks for money sites now, that's it, nothing else.
Adam: I'm also going to pop in for the integrated RSS feeds.
Bradley: Please do.
Adam: Yeah, from our support site.
Bradley: Anyway, if you're only doing a couple of sites, a handful of sites then you can set up to your two tier networks, that's fine. Just make sure you're using related content triggers for tier two, so that you're reducing your footprint considerably. There's still going to be a footprint but it's going to be reduced to a bare minimum and will usually pass, you get a manual review, so that's all I'm saying. As far as your anchor text ratios, look, I like to use brand and URL terms or broad keywords when I'm linking and those are just from the contextual links within the blog posts from the money site. Make sure if you're using tiered networks that you set up your attribution link using the methods that we recommend which are, let's grab this URL real quick, they're listed right here, semanticmastery.com, RSS-recipes.
Just go to our blog, hit Search whatever, you'll find it. Adam, you can grab the URL if you don't mind. If you click this link here, it says for branded network syntax where you're only doing one network, this is what we recommend for this. For the attribution link, if you're not using the RSS or RSS plugin, and you're using the Yoast plugin, you're not going to have the ability to spin but it's the same concept. It would just be, there would be no spinning. For tiered network setup, you only want to use the post link attribution. You do not want to link back to the homepage as well, and then also the contextual links within the blog posts themselves, I recommend you either use very broad terms, the most general or broadest of terms, or you use the company name, or you use a naked URL, and that's just to keep you guys safe.
If you know what you're doing and you know how many sites that your links going to be syndicated to, and you know what your current existing backlink profile is, and your anchor text ratios, and you know that the site can handle a keyword anchor being syndicated 12 times or whatever however many times, then you can do that, but just you have to be aware of that. Too many people are going to get themselves into trouble, that's why we recommend you just use brand or naked URL because that way you don't have to worry about it. If you know what you're doing, and your anchor text ratios can handle the anchor text links then you can certainly do that. You got to know what you're doing, that's all, and I'm not saying you don't know what you're doing. I'm just saying just know where you stand with that before you do it.
Assigning Different IFTTT Networks for Different Clients
Wayne says, “I'm quarter the way through IFTTT videos for my own company. When I set up the personas in my personal branding for my own network and then set up separate IFTTT networks for each client, and separate IFTTT networks for every other money site on.” Yes, Wayne. Branded networks, you should have one branded network per money site. Whether it's client work, your own work, it doesn't matter. You should have one network per site, and that's the best way to do it because that's what gives it that semantic relevance, guys. Don't share tier one networks with other properties, just don't do it. You set up a separate branded network for each web property that you're trying to rank or that you're doing SEO work for, that's part of Web 3.0, that's why they work so well, by the way.
Potential Pitfalls of Creating Google Webmaster Tools Accounts for PBNs in an IFTTT Network
Scott says, “Building IFTTT networks around my PBN sites.” Plus one that, that's a great strategy. “Any harm in creating a Google Webmaster tools account for each PBN that has an IFTTT network?” Absolutely not, Scott because remember each IFTTT network is going to have its own Google account. It's going to have its own Google profile and probably a Google page as well. Yeah, just submit one to one ratio, one PBN site per one Google account that's connected with that IFTTT network, that's it. I absolutely recommend that.
Again, people say, “Why would you submit your PBN sites to webmaster tools? Are you crazy?” No, but they work well because we submit one PBN site per Google account. We're not hiding anything. It's all branded. All the IFTTT networks are branded for that PBN. We build the PBNs with a brand, so to speak in air quotes. There's absolutely nothing wrong with that. In fact you do the same thing, submit your sitemaps and everything to Google Webmaster as a search console and that's it. You spread your … Each one site, it's a one to one ratio, one site per account, and that way, if anything were to happen and you were to get the index on a particular site, it's only affecting that one account.
Positioning of Twitter Widget on the Website
Kevin says, “Hi. Is it better to put Twitter widget in the footer to get all these individual hit pages to my site [crawl 00:53:54] by Google regularly, or the widget have to be on the sidebar of each individual page? Thanks.” It doesn't matter, Kevin. It doesn't matter whether it's in a footer or a sidebar, it's the same because it's going to be something that's present on every single page, the same widget. It's just the activity of the widget being updated by the tweets that are going to get the bots crawling more. Twitter, there's a whole bromance thing going on, so it doesn't matter whether it's in a sidebar or the footer, it makes no difference, it has the same effect.
Autoblogging for Money Sites
Kevin says, “Do you recommend auto-blogging for money site blogs?” Absolutely not, absolutely not. I don't even recommend auto-blogging for tier one blogs or for tier one links. You can do that at tier two, just don't do it for tier one. “If so, what software would you recommend?” I don't recommend any because we don't do it. I do all that stuff manually. I have VAs that do it because that's the only way to protect yourself from getting slapped. All right, we're almost out of time. We'll go through just a couple of more, guys, and then we're done. Kevin says, “I signed up for web,” nope, nope.
Adam: I got him straightened out. There's a couple back and forth but those are good to go, you can skip those.
Bradley: Okay, tell me when the next one is.
Adam: I'm scrolling up. Darryl, we're getting you sorted out. The coupons appear to be working, but I'll talk to you via support. Man, that's the keeper. All right, Kevin's asking above Wayne's here about GSA. Do you see that one?
How to Properly Implement GSA Links in IFTTT Network?
Bradley: Okay, yeah. “Do you guys get better results by pointing GSA links to the actual page on the Web 2.0? Is it better to hit the top level domain? Some of the top level Web 2.0 sites don't have any links going in any pages or page links.” That's a good question, Kevin just because of the amount of time that it takes to set up campaigns into specific posts on the web twos, I don't. I just use the hell out of the homepages, that's it, so essentially like the top-level domain which would be your myblog.blogger.com or myblog.tumblr.com, I just use those because you can. Look, if you've got the time and the resources to be able to extract individual post URLs and set up campaigns for those, it will absolutely be more effective, there's no question.
What I do is just use the hell out of the homepages because of how much volume we do, and then usually by the time the post because remember even if your links within the post aren't showing on the homepage, which I'm not sure which ones do that. I guess if it's a truncated post, the links won't be on the homepage, but the post URL right to the post on that blogging platform whether it's Blogger, Tumblr, WordPress whatever, that is on the homepage which is juiced, so you're still funneling juice through the homepage through the blog post title URL to the blog post itself which in turn has a contextual link pointed back to your money site. Even if it doesn't have a contextual link, still has the attribution links, right?
You still get benefit of that, and that's why I do it because it's just so much easier to set up, more efficient. Hopefully that helps. Usually by the time the sites are paginated where the posts where they actually paginate, they go off their homepage to the older post page, usually the effect that I desired was already achieved anyway. Plus remember I'm doing other things besides just that. Okay, we'll answer about two more and then we're going to shut it down. Jay says … Yeah, Jay is awesome. Jay is going to be on one of our next hot seat webinars. Him and Sergio are going to be on our next hot seat for Mastermind, I mean, which is next week, next Thursday. What's next?
IFTTT SEO VS RYS Academy
Adam: Jordan. This is good. He says, “Tease me into salivating over IFTTT 2.0 and how does RYS differ from IFTTT, that 100,000 foot flyover?”
Bradley: Well, IFTTT SEO and RYS are completely different. RYS is about how to build, how to use Google's own properties to rank and to rank Google's own properties, and also to rank your own websites and your own maps if you're doing local work, how to manipulate trust low on top of a trust low, that's what RYS is. It's really advanced but it freaking works and it's awesome. IFTTT SEO 2.0 is going to be basically just it's the same concept that we've been using but we're going to to go on to a lot more depth on other ways to use IFTTT SEO networks, to use IFTTT networks for various other online reputation management, video SEO, local SEO like maps SEO. We're going to use it for all different types. We're using it for Twitter SEO now. Part of Twitter SEO academy in case you haven't picked that up yet. Twitter SEO academy which by the way is included in RYS academy if you get that. We build networks that are specifically Twitter syndication networks that works really, really well for manipulating trust flow.
There's a lot of things that IFTTT SEO is going to integrate. The version 2.0 is going to integrate that was left out of the original version because it's evolved, right? The networks themselves, guys, are basically the same. It's just the level of detail that we're going to go into about how to use the networks and other ways, other than just what has been taught in the original version, all right? Good, we're almost done. Let's go through one or two more.
Generic and Lead Gen Videos Issues for Clients
Adam: Yeah, I think the last one, Mark has got a followup. He's talking about, “Ever having issues with generic videos and potential clients for lead gen getting confused with the generic company and the video?” I think the short answer to this is if you're doing something generic, you keep it generic. You can put a custom thumbnail in front of it but you just say “The Best Company” or something like that. Make up a company and then try to play as someone else.
Bradley: Call the number below.
Bradley: Right, yeah. Call the number below or click the link in the description below to schedule a service or whatever, something like that. You're absolutely right, Adam, just use a custom thumbnail which will show up in the search results anyway, which you can use. I use those little ads, they look like little display ads because I'm making the phone number real big. You can put the company information on that if you want, company logo. Sometimes people say, I've had that happen actually recently with an HBIC company I do work for, he said, “Well, shouldn't the video have my name and my number on it?” I said, “Well, it could. You want me to create a video with your name and your number, that's fine. It's going to be $350 per video.” He said, “No, I think we'll just keep with what we got.” Okay, there you go. Yeah, I can brand a video for you, still send it across my own networks, that's fine. I can still rank a new video for you but you're going to have to pay for the production of a new video. Okay, that's it, we're done, that's a good one.
Adam: I just want remind everybody to stop by the holiday sales going on for two more days. I'm going to pop the link in here, so if you're looking to get networks or basically anything now with search base we've got open, there's discounts on that. In the early in the New Year, we're going to have citations and even more stuff up, press releases, and that's stuff going with search base.
Bradley: Yeah, we're going to be pushing on that hard over the next couple of months, guys, that and IFTTT SEO version 2, video powerhouse, that's one of the projects I'm adding up, and that's a lot of work. We're going to make that just the best of that network available, trust me, so that's why I said get in now while it's less expensive. It doesn't matter if you can't use it now, don't get in now. It'll be more expensive later but you only get it when you need it, and trust me, it'll be the most powerful network out there. Okay, guys, thanks for everybody being here. Happy New Year to all. Everybody stay safe. We will see you guys next week. Master class starts up again next week at 5:00pm for an hour, that will be the first of the biweekly webinars. We've got Mastermind on Thursday the 7th as well. We will see you guys all then on Hump Day
Hangouts next week as well. See you, guys. Thanks.
Hernan: See you. Bye bye.
Marco: Bye bye.