Click on the video above to watch Episode 86 of the Semantic Mastery Hump Day Hangouts.
Full timestamps with topics and times can be found at the link above.
The latest upcoming free SEO Q&A Hump Day Hangout can be found at https://semanticmastery.com/humpday.
Adam: Hey, we're live, and I'm making mistakes. All right. We're off to a good start. I just posted the Hump Day link on the wrong post, so I will go back and fix that after we do announcements.
Welcome, everybody, to Episode 86 of Hump Day Hangouts. Today is the 29th of June. We have a pretty awesome lined up from everybody. First, I wanted to say, if you didn't hear yet, we're going to have an open masterclass seminar after this. Bradley has decided to open up that one to everybody. If you're watching this right now and haven't heard, you can check out just this masterclass this week by checking out this link that I'm pasting right now. Sorry, if you're watching the replay, it's probably a little bit too late.
Also, if you haven't yet check out Marco's post that he wrote, I actually read this yesterday, you are going to want to check this out. I'm putting that up there as well. Wait until after the Hump Day Hangout, and then go check it out. Some really good stuff on semantic web ranking, entities, that type of thing. Please check that out.
I believe we had something else. Marco, did you have something?
Marco: Yeah. It's under discussion, and we still have to iron out the details, but we are going to have something, probably on a daily basis, where some of us get together, probably Semantic Mastery men, and then we discuss, actually current time, whats going on: something that we see, something that needs to be talked about, something that needs to be expanded upon, maybe a question that was really intriguing and we couldn't get to. We don't know how it's all going to pan out, but that is coming. It's going to be free. Again, it will take place on probably Facebook Live, maybe YouTube, the way that we're doing it now.
Bradley: Maybe Snapchat.
Marco: Maybe, there you go, we could do that. Maybe we could do all three, and kick Twitter in the butt while we're at it, right? Something along those lines, so that we're available to as many people as possible when we're doing it. That's something to look forward to. Again, it's something completely free to our members, and to those who follow us, just as value added, you know.
Bradley: Yeah. We haven't even ironed out the details ourselves yet, guys. We just birthed this idea yesterday. We're going to talk more about it. We'll probably announce more about it next week. Again, I think we're all going to contribute in just do something, I don't know if it's going to be daily, or every few days, or something like that, we haven't figured out the details yet. It will just give you guys more access to us in a direct sort of way. Instead of just posting questions in a group or whatever, you'll have the ability to actually communicate with us in real time.
Adam: Good deal.
I got tripped up at the beginning, but I think we should go down the line here and say hi. Chris is has been on a tour of the US, so he's been on the move a lot. How's it going, Chris.
Chris: Excellent, yeah. Great to be back.
Adam: Yeah, good deal. Where are you at right now?
Chris: I'm in Florida.
Chris: After spending some really nice time with Neil Patel and being on stage with him, pretty awesome.
Adam: Cool, awesome. All right, Hernan, I see you're muted, but how's it going man?
Hernan: Yeah, I'm unmuted now. Hey guys, hey everyone. It's really, really good to be here.
Adam: Good deal. I'm going to skip you last two, because Marco and Bradley already talked. I'm going to circle back around though.
I think today is the end of the contest we've been running, right? We had the contest going, you guys, for the last 10 days, and we had some pretty awesome prizes lined up, including Mastermind membership, Masterclass, V2, free books, and Freedom Journals we're going to mail the people. Hernan, I believe, has a list of the winners, don't you?
Hernan: Yeah, we do. Just so you know, guys, we had over 400 people participating in the giveaway, which is pretty, pretty damn cool. We only have 10 prizes right now, so if you haven't won, do not be discouraged. We usually do this quite often, so stay tuned.
Bradley: About twice a year, right?
Hernan: Yeah. Probably twice a year.
We gave away one full year of Mastermind, one full year of Masterclass, three accounts for the full year of IFTTT SEO Version Two Academy, and also five freedom journals. Just as a caveat, you can live anywhere in the world to get the first five prizes, like Mastermind, Masterclass, and the V2, but you need to live in the US to get the Freedom journal, for shipping expenses and those kinds of things, just so you know. If you still want to get the Freedom Journal, you will still need to pay for shipping and those kind of things, but we will iron out the details.
In case you won, we will send you guys an email, and you will need to answer back over the next 48 hours to make sure that you want to get the prize, etc. If not, we will pick somebody else.
We had the lucky winner, let me go for the Freedom journals first …
Adam: This is where I wish we would have had some music cued up. I guess we're going to have to…
Marco: Man, damn it. We dropped the ball.
Hernan: We had one, two, three, four, five Freedom journals. The freedom journals goes to Aiden, goes to Jeff, Chirag, Harvier, and Al Robinson. We're going to email you guys shortly after Hump Day Hangouts. Congratulations for the winners over there.
Then we have the three Version 2.0s at IFTTT SEO Academy. The winners are Tenuqua … I hope I'm saying that right. Henry Shan, and Brian also won those. The winner for the yearly Masterclass was Bill Bedsole. Bill, I'm going to be contacting you shortly to ironed out the details. The big winner of the Mastermind yearly membership was Brett. Brett, congratulations, we'll send our … (applause) Oh, there we go. We have some clapping. Yeah.
Bradley: Congratulations, guys. I mean, Mastermind alone, that's $3,500 value. That's fantastic.
Hernan: Yeah, it's around $3,000.
Hernan: Yeah. Listen guys, we're going to be contacting you. Please reply/acknowledge the email over the next 48 hours so that we iron out the details, and if not, we will find someone else.
Bradley: Do you guys want to paste a list of their first names only of who won on the event page?
Adam: Cool. Other than that, do we have any other announcements?
Bradley: Not on my end. If you guys are good, I guess we can hop into it.
Adam: Okay. You should see my partitioned screen again. All these windows. It's very difficult with both Facebook Live and Hangouts at the same time, so let me figure out what the hell I'm doing here, and then we'll switch over.
Okay, you guys should be seeing, on Facebook at least, the events page. Now let me do it in Google.
Bradley: Let me see. I will check out Facebook.
Adam: Right here. Okay, I think you guys are all seeing …
Bradley: I see the Hump Day Hangout page only.
Adam: Okay, that's what we should be seeing.
Bradley: All right, you're good to go on Facebook too.
Adam: Okay, all right. We're good on the events page for the video too? You guys are seeing my screen now?
Adam: I just want to make sure.
Bradley: Yeah, we're good.
Adam: All right.
Is It Worth To Convert Existing WordPress Sites With Less Than 100 Posts Into A Silo?
Bradley: Richard Shae says, “I recently saw your video on silos. I have an existing WordPress site with a little more than 100 posts that I've been thinking of converting to silos. Is it worth converting to a URL directory silo or a virtual silo or not?”
Virtual silos or not, Richard, you would reak havoc on your site if you tried to setup a physical silo, which would be showing the silo structure in your actual URL. That would be a real pain in the ass. I've done that in the past, where I've converted a non-siloed site to a physical siloed site, on that had quite a bit of content on it. It's a nightmare. You're better off just using the virtual silo methods. You can accomplish the same thing based on how you enter link, so your internal linking. It's just as effective, guys. I personally like the physical silo better, because I like seeing it in the URL, the actual hierarchy of the terms in the URL. In reality, as far as ranking goes, it doesn't make much difference. Virtual silos are just as effective. Save yourself the hassle.
Dean says, “If you get a manual action, and says, “We're not going to de-rank your whole site, just the suspicious back-links, would you attempt a reconsideration request or carry on but be more careful. Even though Google set it in Webmaster Tools, I notice the main URL doesn't show up for the terms no more. It's the city name plus keyword pages that rank now.”
Okay, Dean. I've had some sites that that's happened to as well. It really depends. Personally, I try to get those removed. If it's a money site, I try to get the manual actions removed. But if it's not affecting the money pages, the ones that are actually driving traffic, I would still work on trying to get that manual spam action, or whatever, a natural link profile, whatever the message was, I'd still try to get that removed. If it's not affecting your main money pages, then it's not like you have to do it today. You know what I mean? Take your time.
Google will tell you, when you submit a consideration request, that you're supposed to submit notes saying that your contacted the webmasters and and asked them to remove the links and things like that, at least you tried to, and that sort of thing. I've had success with just identifying the spammy links creating a disavow file, submitting the disavow file, then pinging those links. In other words, sending the links that I'm disavowing through an indexing service, or a couple of indexing services, to get Google to re-crawl them. When they re-crawl them, that's when they'll apply the disavow file that you submitted. Then submitting a reconsideration request. That's the only thing that I've ever done, and it works really well.
Again, I've had that happen in the past where I've got sites that said unnatural links, but it wasn't affecting any of the money pages. It wasn't something that I had to do immediately. It's just something that I'll take my time on when I have time to work on it, and that kind of thing.
What do you think, Marco and Hernan?
Hernan: Whoops, worry. I was with the winners. Yeah, I'd definitely send a reconsideration request. Probably, you will see, because a manual optimization usually, most of the time, is not the end of the world. You can get probably a page hit or a couple of back-links hit. It happens that if those back-links were the ones that were bringing you the most juice, you will definitely see a drop, but not because the website is penalized. I think that, yeah, a reconsideration request, and even if you send a couple of emails to the webmasters asking them to remove those links. They know that, most of the time, it's out of your control, whether they remove it or not. Even if they are super spammy, most likely they won't. Yeah, just send a couple of proofs that you are taking hands in the matter.
Bradley: Yeah. Just so you know, Dean, there's a lot of services now that do that sort of thing. Personally, I've done it a couple of times myself. I've probably done it half a dozen times, where I've tried to clean up back-link profiles of existing sites. It's just so freaking time consuming. Now I'd rather just spend the money on having a service do it for me. What I'll do is I'll go in and just do the disavow file. I'll do that myself.
If I can get the penalty lifted that way, then great. But if not, if they want more work done, and the disavow file isn't successful, it's not enough for Google to lift that penalty or the manual action that they've taken. Sometimes it's not. When that's the case, I don't go for it a second time. I just hire a service to do it. I've used a couple of different services. I don't have any handy right now, but maybe could post them on the events page later. Again, it's one of those things where it's more time consuming than it's worth, so in my opinion, I'd rather just hire somebody else to do it. It's not something I like to do. It's very tedious work.
Skye says, “I've noticed in Majestic, Ahrefs, and SEO Powersuite that some of my IFTTT links have been removed from the index. Can you briefly explain why this is occurring, and how you get the back-link put back into your back-link profile?”
Skye, I've mentioned this many, many times. Because the Web 2.0 links, a lot of those back-link analysis tools won't keep those in their index, because it's just hard on their servers. They're considered lower quality links. Because of that, for example, Majestic is terrible about showing Web 2 links. They don't show them very often. Unless your Web 2 links particularly have strong metrics, they typically won't show them in your back-link profile. It doesn't mean that they're not there. If you go look at your site in Search Console, you're going to see that your links are being counted by Google. That's all that matters to me. If Majestic doesn't show them, so what, in my opinion. If a competitor's looking at my domain through Majestic, and they see all my Web 2 links, then they know what the hell I'm doing. In my opinion, I don't want to just freely give that information up. The fact that majestic doesn't show those links is okay in my book.
However, if you want to force Majestic to show those links, then you go under to the URL Tools, or whatever, and then submit URL, and submit a list of your Web 2 links. It doesn't guarantee that they will include them in their index, but it will, a lot of the times, get them to show up.
I can't speak for Ahrefs, because I haven't used Ahrefs in about two years now, or SEO Powersuite, I just use majestic, but I'm pretty sure it's the same thing. I remember Ahrefs showed Web 2 links more than Majestic did, but they were still limited in what they showed.
Again, if you go check Search Console, I guarantee you, Google is seeing your links, and that's all that matters. As long as Google sees them, what difference does it make?
Hernan: I totally agree. This is why I tell people now to concentrate more on the Google tickle, instead of worrying about third party metrics that we know nothing about. We know how to go into, or communicate, let's say, with the algorithm. We know that because Google tells us how to do it. As long as we concentrate on that, who cares about third party metrics? Because in the end, what's going to tell you whether you're successful or not is the traffic that you're getting to the website. That's the bottom line. That's what you should be looking at. The way that you get traffic, the way that you get rankings, the way that you do this, is through the Google tickle. I know it seems facetious and it seems funny, but seriously, do the Google tickle: RYS Academy, IFTTT V2.0. That's all you need. You don't need third party metrics to tell you whether you're getting traffic or not.
Bradley: That's right. Just so you know, in Majestic, I'm not logged in, because I'm in Firefox in this browser, so I'm not logged in. If you go to Tools, and then you go to Link Map Tools, URL Submitter. Tools, Link Map Tools, URL Submitter. Then if you're logged in, it will give you a screen where you can submit, I think it's up to 100 URLs per day. That's what you can do. In the past, I've done that. Where I've just gone and extracted my profile URLs, or the actual post URLs from the Web 2s, and submitted them. Those were for case studies and stuff. My actual money sites, personally, I like the fact that they're not showing for the world to see.
Is There Any Way To Bulk Upload Videos Manually Using Wirecast In To Youtube?
Okay. From Justin Justin Decarlo, this was from the Facebook group. He says, “Two questions. Is there any way to bulk upload videos manually using Wirecast in YouTube, or do you have to manually make an event for each video?” As far as I know, you have to manually do it with Wirecast.
He says, “I can't find any info on bulk upload. I'm assuming this is why Bradley uses Hangout Millionaire to automate the process.” That is correct, Justin. Hangout Millionaire is an awesome tool. I haven't used it barely at all in probably four/five months, to be honest with you. It just hasn't been something I've used a lot. Still paying for it though. Peter Drew has developed another product, it's in beta right now. It's got to be coming out of beta any time now. As soon as it is available, we will definitely be promoting it, guys, because I'm testing it myself, and it's awesome. It's called Live Rank Sniper. Peter Drew developed Hangout Millionaire, so anything that he puts out is always good.
It's really cool, because what it does is it goes out and schedules a bunch of live events. You use a test account. I don't recommend using a money account, but use a test account. It will go out and schedule live events based on your keywords. You can put a spun description in so that each live event that it creates will have a different version of the description. It's awesome what it will do.
Then what it does is it will automatically go out, after the live events have been scheduled, and they're made public so that they can be indexed, then the software goes out and it scans for the keywords that it's set up. It's all automated. It's really, really cool. It will got out and scan the first two pages of the search results for those keywords, and see if any one of those live events has ranked, the scheduled live event has ranked. Anything that's ranked on the first two pages, especially on a test account that doesn't have syndication networks and everything else, you know most likely you're going to be able to rank that on first page, especially when you publish, or live stream, an actual video with networks attached, syndication networks and everything.
My point is, I don't know whether it's going to be monthly. It's probably going to be a monthly because of the updates. As far as I know, it's going to be less expensive than Hangout Millionaire, and it's really, really cool. What's cool is it will schedule the live events. For example, if one of the live events ranks, let's say, number one in Google for one of the keywords, you can actually go in and upload the video through the software to that live stream event. You don't even have to mess with that live stream or create another live stream. That's if you're doing it with test channels and it's already ranked. If you want to run it through a money channel that has syndication networks on it, or attached to it, then you would just go ahead and delete those events from the test channel and then resubmit them through your main money channel, so that you get the syndication push and everything else, if that makes sense.
Keep in mind, you can also still upload a video, or live stream it, to the scheduled event through the software on the test channel, and then set up like recipes so that you can resyndicate a video. We've talked about this before. The like recipes are in the account workbook template on the IFTTT Recipes tab, there's the like recipes now. You could, essentially, still syndicate or publish the video through the test channel, and then just go like it from your money channel, and that will still syndicate it out, so that you don't have to do a second live stream, if that makes sense.
Anyways, when it's available, we're certainly going to let you guys know. I would hold off, Justin, from buying Hangout Millionaire until Live Rank Sniper comes out. I think it's a little bit of a simpler tool, and I really like it.
Unfortunately, with Wirecast, everything with Wirecast is manual. In fact, I'm using OBS now, which is Open Broadcaster Software. It's free, and it's less buggy than Wirecast. It's easier to set up, in my opinion.
Adam: Yeah, Wirecast is a little bit odd to get connected to accounts, and OBS is super simple.
Bradley: Yeah, it's really simple. That's what we're live streaming on Facebook with right now, actually, is OBS.
Do You Need To Upload Videos To T1 And T2 IFTTT Networks Via YouTube?
Number two is, “I built a persona based two-tiered IFTTT network. I also built my branded channel, tier one IFTTT network. Does this mean I have to upload videos to both networks via YouTube?” I don't understand what you're saying. “Are there any problems with this due to duplicate content, as videos will be the same on both networks?” No, there's no duplicate content issues with videos, but I don't understand what you're asking about, Justin, about having two separate networks.
A two-tiered network, remember, tier two is triggered by RSS feeds from the tier one network. All you need to do is syndicate your content to your tier one network from YouTube. The second tier will automatically syndicate anything from your tier one blogs if you have it set up correctly. Follow the training that we have provided, and you should be fine.
YouTube is your trigger in IFTTT for tier one, but then your tier two networks are triggered by the RSS feeds of the tier one blog accounts: Blogger, Tumblr, WordPress. Like I said, you shouldn't have to.
If you want to stack additional networks on your YouTube channel, you certainly can. You can have one YouTube channel attached to as many different IFTTT networks as you want. You just need a separate IFTTT account for each network. Let's say you have five tier one networks that you want to attach to one YouTube channel. Perfectly fine to do that. What you need to do is have five IFTTT accounts, one per network, and you just go in and activate your main money channel, your YouTube channel, as the YouTube channel in each IFTTT account. You can have a YouTube channel activated in an unlimited amount of IFTTT. At least, I've never had a limit. There might be a limit somewhere, but I haven't hit it. Hopefully that makes sense.
Would You Structure The Silo From Top Down As County Then City Then Target Market Keyword?
This one was from Josh Bailey. He says, “Another silo question. After watching the silo vids, basic and advanced, I want to restructure my WordPress site to silo it. I think the on page stuff could be better as well, but my question here is just about the silo structure. I'm a chiropractor in Seattle. My website is my office's website.” Okay, so it's a physical location, and it's a real business. “I want to target the golf injury market and the weight loss market. Would you structure the silo from the top down as county and city, then target market keywords, or maybe another way I'm not thinking of?“
Okay. I started the answer to this in Facebook, Josh, but I posted it over here intentionally because it was going to be a little bit more involved. If you are a point of sale business, in other words, if people come to your location, they come to your store, to make a purchase, in your case, it's a chiropractor's, so for an office visit, or whatever, you're probably not going to be targeting a very broad area. You're saying you're in Seattle. My point is, you don't need the silo based on locations, because that's typically reserved for the service type businesses, the ones where the business goes to the customer's location. In that case, you'd want to silo out based on location so that you get the SEO benefit of that.
In your case, since you're in one location, a static location, then most likely you don't need to do any sort of location siloing. I would silo based on services or topics, in other words, so topics/services. In your case, you could have a top level chiropractic … I don't know anything about this industry, so I'm just going to be throwing some ideas out there, as far as how I would structure the silo. Since I'm completely ignorant to the chiropractic market, I really don't know how to stack the keywords. This is going to be up to you to determine how to properly structure your silo based on the keywords.
A general way that I could recommend would be something like, you have a chiropractic injury category, or something. Whatever. Whatever you call those, the general term for that. The under that, you would have subcategories: golf injury, weight loss. Oh, well that's a different one. Weight loss is different, I thought it was another injury term. I didn't know chiropractors had something to do with weight loss. Shows how much I know about chiropractors.
Yeah, you would just have to figure out what your top level terms are, Josh, and then figure out how to categorize it. I mean, if it's just a chiropractic site, you don't need a chiropractor top level category. You could just start off with subcategories, which would be the top level. Your top level silos would be what you would consider subcategories of the chiropractor term. Does that make sense? I feel like that's as clear as mud.
Hernan: It makes sense. It makes sense, really.
Bradley: Okay, all right.
Yeah, anyway, my point is that what I would do is just worry about going the topics and services, and not worry about siloing a location, because you don't need to. That's more reserved for service based businesses. Just do you keyword research and stack your keywords. Guys, all I do for that, is a just open up an Excel file, or I use Google Spreadsheets mainly. Just put your top level terms, start doing your keyword research. I go through the same process. We've talked about this a dozen times. I go to Google Trends, I use Power Suggest Pro, and through those, I'll just start stacking my keywords in a logical manner.
Also, by the way, when you're using Google Keyword Planner, which remember, guys, is an AdWords tool, not an SEO tool. However, you can get some silo ideas on how to group keywords together through the Ad Groups tab when you use the Google Keyword planner. Again, it's not perfect, but it will give you some ideas on how to group keywords together. Also remember to use Google Trends, and look at the related search phrases, both the Top and the Recent tabs in Google Trends. That will give you some additional silo grouping ideas. Then Power Suggest Pro will give you your long tails for your supporting posts.
Joel says, “Hey Bradley. I've been a member of IFTTT V1 and V2, and the training is absolutely solid, as I've been able to rank videos.” I'm going to Plus on that. “Effortlessly.” I forgot that. He's been able to rank videos effortlessly. “Unfortunately, I missed Marco's webinar on May 16th on iFrame and Job Script. However, I tried to figure out his strategy of Google property stacking to some extent. I would like to know if you build back-links, GSA or Bluechip back-links to Gdrive, or Gsites, or the properties embedded in Web 2 posts? Also, does getting Tony's gig of 5,000 …” He's talking about Tony Peacock of Video Marketing Group. “5,000 Gmap embeds help in getting ranked for tough competition key words? Hope you won't mind answer the question, as I'm trying to complete a deal with your answers so I can be part of the RYS Academy.” There's not a Plus Two button. Plus two it.
Adam: Plus five.
Bradley: Sorry, go ahead?
Adam: I was saying, plus five.
Bradley: Yeah, plus five.
Do we build back-links? Yeah, sometimes. What I like to do, is I like to do the RYS tack or the drive stack and then see what happens with just that. I always try to do the bare minimum to achieve the results that I want. If I don't get the results that I want, then I will do additional stuff.
When I do a drive stack, I will let it sit, usually, for just a few days, seven days, 10 days, and monitor. See what kind of an effect it had on the site where the maps, if I'm trying to rank in the three pack. If I haven't achieved the result that I want, then I will go send it to my link building team to build the links. You guys have access to that through SERP Space. You can order link building packages for drive stacks.
Yeah, you can use GSA, you can use PBNs, you can buy PBN BLAS from providers. You can do any sort of link building at all to the drive stacks, because they're Google properties, guys, they can withstand the abuse.
Marco: My only comment would be, do as little as you need to.
Bradley: That's right.
Marco: I mean, go ahead, build a stack, and see where it ranks. Then you adjust. You'll know if it ends up on page irrelevant, I don't know, 99, you've got a lot of work to do to rank. But if you end up on four or five, then just some tweaks, maybe some extra content, some siloing, whatever you can do, some extra content inside the Gstack. There's a bunch of things that you could do. If you do everything all at once, and nothing happens, then what do you do?
Bradley: Then you've got nothing less.
Marco: Right. Or was it that you did too much all at once? Did you hit it while it was dancing? You'll never know. You do one thing and see what happens, then you do the next. You should have a process. We had a process discussion in one of the threads just recently. You have a process. Build yourself a spreadsheet. “If this happens, then I do this. If this happens, then I do this.” You know exactly what it is that you need to do. It becomes just lather, rinse, repeat, lather, rinse, repeat. It becomes very easy.
Bradley: Yeah. Guys, by the way, 5:00 PM, so in 30 minutes, when this webinar's over, we're doing the Masterclass webinar, which was a public version today. You guys are all free to attend. Adam, as a matter of fact, if you want to drop the link on the events, you can use the BradleyBenner.com/outsource link, because that will redirect to the events page for that. We're going to be talking about outsourcing. One of the things that we're going to be talking about is how to create processes and systems so that you can duplicate yourself.
What Marco just said about using a spreadsheet is kind of like a flow chart, a checklist, for whatever you're going to do. For example, build your RYS stack, let it sit for 7-10 days. That could be a row on the spreadsheet, or whatever. If it hasn't ranked, do this. Then send it over to link building, either to have mass links built or PBN run, or whatever it is that you use for back-link building.
My point is, you create a process, because then it's like now you have a repeatable process that you can use for every single project, and it's something that you could actually outsource. It's just a matter of developing that process the first time. Once it's been developed, you can hand that process off to somebody and let them do it for you, and free yourself up to do higher level tasks. That's what I would recommend that you do. Marco's suggestion about creating a process sheet for that would be a great way for you to start developing that out. Okay?
Let's see. “Does getting Tony's gig …” Yeah, embedding maps helps. If you know how to fix a mind map up, optimize a mind map the correct way, then yeah, syndicating that map, the embed code of that map, just like it's a YouTube video, is absolutely powerful. Check it out, try it, and you'll see.
We might be offering some of those services too in the future. Maybe.
Marco: We're definitely working on a way to post …
Bradley: Maps codes.
Marco: Yes, absolutely. We are working on that because it works. Since our networks will already be aged and have just tons of power, they should work that much better.
What Are The Best Practices When Using Video Powerhouse?
Okay, well this is a perfect segue into this question. I saw this one earlier from Michael. He's talking about Video Powerhouse best practices. We're revamping that entire process. Marco has actually taken over as the lead on that, because I'm working on some other projects now. I'm glad, because now we're going to be developing into the Video Powerhouse. We're improving it already, there's no question. We're also adding a whole bunch of different stuff to it now that are going to make it so much stronger, not only for just videos, because also like what Marco just said, for map syndication and some other various things that we're doing to conform to the semantic web.
Right now, it's still cheap, because we're rebuilding a lot of the stuff inside Video Powerhouse. Guys, if you're interested, get in now, because it will lock your price in. As we're working on developing this out a little bit more, obviously the price will be going up, so just keep that in mind.
Marco: Yeah, just so people know, we do have now a programmer and a team just going over any errors that pop up. Anything that goes wrong with any of the websites, they're right on it. They try to bring it back as quickly as possible. We are on that. It's fully supported. We also have the other guys that we partner with, that are constantly in there too trying to make it better. It's just going to be that much better once everything's in place. We're going to add categories. Yeah, if you can get in it, I suggest the time is now, because when the price goes up … You can lock in the price wherever you get in, that's how we usually do it.
Bradley: Yeah, and it's really insane right now. I mean, that's the thing. We brought on a separate … Well, it's somebody that's been working with Marco anyways, a programmer. We really needed somebody that could focus on bug squashing in Video Powerhouse alone, and taking suggestions, and that kind of stuff. That's what he's doing. We've got a better system in place. It's still a work in progress, but it's getting better.
Okay, the question from Michael, or several, is, “Over the past years, we've discussed a variety of procedures and tools that can be used to maximize video ranking. I'm getting a little confused as to what to use when. Please comment on your strategic approach to ranking a local video with reasonable competition. Say, best plastic surgeons: Seattle.”
Guys, remember, a lot of the video ranking stuff has to do with keyword selection. That's half the battle, is proper keyword selection. Sometimes, if it's too broad of a term, and for whatever reason, Google will just not rank some videos sometimes for certain key words. Certain key words, they just won't show videos on page one, or even if they do, it's very limited. You can fight, and fight, and fight to get them to rank, and once they rank, they last a couple of days and then they're back down to page two. That's just the nature of the game. That's why keyword selection is so important.
Let's continue with the question. “As an example, launched 12 videos using Hangout Millionaire and Hangout Live Events on a YouTube channel with a two-tiered IFTTT network. Please outline the approach you would take over the next month to do this rank in the critical path to success with My Tools.”
I wouldn't use Hangout Millionaire with a YouTube channel that's connected to a two-tiered network. The reason why I say that is because Hangout Millionaire, you can bust out a whole bunch of videos at once. Ten, fifteen videos at a time, or even if you do what Peter Drew recommends, and that's do under ten per day. I usually do about five videos per 24 hour period on any one channel. If I want to do more, I just use more channels.
The problem with syndicating those types of groups to a syndication network is, the fact that the keywords are all so closely related, if you're setting up your campaigns correctly inside of Hangout Millionaire. Also, the videos are typically the same video, the only thing different is maybe the opening slide and the closing slide, the thumbnail images, and that kind of thing. You can get your network's accounts terminated for spam, in other words. Because that's what we're doing, guys. Let's be honest. We're spanning the web with one video, with just multiple variations of it. I'm not saying that that's a bad thing, I make money from spam all day long. My point is, just keep that in mind.
When I use Hangout Millionaire, I use them on test channels that aren't connected to any syndication networks. They're just plain Jane YouTube channels that have been phone verified for the live stream ability. Then I test a bunch of keywords, just like I mentioned earlier when I was talking about Live Rank Sniper. Test a bunch of keywords, and then the ones that rise, or surface within the first two pages or so, typically are the ones that I know that going through a properly optimized channel that's connection to syndication networks is going to rank even better.
What I'll use is those tools. It's like research and discovery. Determine what types of keywords are going to have the most likelihood of success. Then I will go actually create those. You can use Hangout Millionaire to target those keywords that you were successful with on your money channel, but you'll be doing less of them.
For example, if you're going to test 12 videos, like you just said, in your question here, maybe only three or four of them are going to be worthy of any additional effort. If that's the case, then you can go resyndicate those three or four, or republish those three or four videos for those keywords on your money channel that is connected to a network. That way, it's not that overwhelming amount of videos that are all very, very closely related, and virtually the same video, going across your networks, which could end up getting those accounts terminated. Hopefully, that makes sense.
Be a little bit smart about this, guys. When you're poking keywords, or testing keywords, you want to try to use test channels not money channels. You don't need syndication for testing.
“I might use Crowdsearch, or Video Powerhouse, or Syndwire SAPE links. Could you please explain what your approach would be with these tools and at what stage?”
Okay, guys. Like I said, with videos, all I do: first, I test using test channels, just mentioned. Once I determine the ones that are likeliest to rank, then I will go publish those through a money channel that syndicates through my networks. Then I let everything sit for about 14 days, and I go back and check. I will obviously check between when I syndicate, or uploaded the video, published the video, to the 14 day period. A lot of the times, I will have a achieved what I wanted without doing anything else. However, if within 14 days, I have not achieved the desired results, then Crowdsearch …
I usually always set up a Crowdsearch campaign immediately anyways. That's just step one: publish the video and syndicate through my networks; step two, step up Crowdsearch campaign. I just do that anyways, because that traffic going to that video is going to help it to rank. That's why I said, I'll leave everything sit for about two weeks, because it takes time for Google to recognize where that video is across all the network sites, especially if you're using two-tiered networks, or if you stacked multiple two-tier networks. It takes time for Google to recognize where that video is. It sometimes will take a few days before it really ranks where it should anyways. Then sending traffic through the video, especially if you start using some referral traffic, like what we've talked about with the Crowdsearch training. If you're not sure, go to our YouTube channel and search, “Crowdsearch training 2016;” go to youtube.com/semanticmastery; or Google it, “Crowdsearch demo,” or, “Crowdsearch training 2016.” You'll see our video, and you'll see exactly what we talk about: how to use Crowdsearch. You can set up some stuff for that.
Again, after about two weeks with just the syndication and the Crowdsearch running, then if I need some additional push, which happens, Video Powerhouse, without question, if you have access to that, you submit it through there. Then I would wait again for a few more days: five days, seven days, maybe even as much as 10 days. If it's still not ranked, then you go do more.
Like we've already said several times in today's webinar alone, always do the bare minimum. If you're too impatient with SEO, and you throw the kitchen sink at stuff, or you throw a partial kitchen sink today, and then three days go by and you don't see the results you want, so you throw another part. Within a week, you've worked on it three or four different times, and you've thrown everything you had at it. If it ends up ranking, you don't know at what point you could have stopped doing stuff.
That's why I like not wait. Now when I do a video for clients, or for the video production companies, or whatever, I tell them, “It's going to take me about 30 days to rank.” Most of the time, within a few days, I'm submitting an email to them showing them that it's already ranked, but I tell them it's going to take me 30 days. I usually take about 30 days to go through the entire process.
Syndicate, Crowdsearch, wait a couple of weeks. If it hasn't ranked, send it through Video Powerhouse if you have access to that. If you don't, use another syndication network. If you have it, you can set up like recipes, which we've just talked about as well. It's in the account workbook template. You could have a secondary syndication network that you could use for that purpose. If you have Syndwire, you could use that, or FCS Networker, or any sort of Web 2 posting tool.
SAPE links, for particularly tough keywords, those work really, really well, because you can get some really powerful SAPE links and point them at a YouTube video. I don't recommend doing that though, because it's a monthly expense for those links that you've got to rent them. You could also buy your own links, if you're using something like Bluechip back-links that relevant, and point them to the YouTube video URL. You can just do redirects for those, so you'd only have to rebuilt a site.
Marco: Yeah. What I wanted to add here, Bradley, is you're actually building back-links, like SAPE or Bluechip back-links, really powerful back-links, I would say that instead of pointing those to the video, I would point them to either the channel or the playlist.
Bradley: Or playlist.
Hernan: Right. That way, you will be having more bang for your buck, because you are powering up a bunch of videos. Then you can recycle that link use from video to video, using techniques like the ones we discussed on YouTube Silo Academy. I would suggest that you power up. Here's the deal, when you have a power outlet, an authoritative channel, an aged channel, and a themed channel, you will get results not only for one video but for several. SAPE or Bluechip back-links, or even FCS. If you're doing back-links by themselves, do not point them at the video directly, but to the playlist or the channel itself.
Bradley: Yeah, I like to use the playlist, guys. I mean, that's what YouTube Silo Academy was all about. Remember, a playlist is a container. If you point links to the playlist, and it's themed well, you treat it just like silo, then every video in that container, or in the playlist, will benefit from those in-bound links. It's also the internal linking structure: how you link between the videos and to the playlist itself. Again, that's covered in YouTube Silo Academy. I'm sure you have access to that, Michael. Just go back through that, review that training.
Hernan is actually absolutely right: you should be building your links more to the playlist. Don't get me wrong, you should be doing that mainly, but if you still need an extra push for the individual video, you can also build directly to the video.
“With Video Powerhouse, how many embeds would you start with, and what would your approach be?” I always do 25 at a time. I use 25 submission credits at a time. Then, like I said, I wait. I don't want to blast out 100 credits on one video that could have been ranked with 25. It's always use the bare minimum and wait. Just be a little bit patient. Again, that gives you a lot more available in your tool chest for in the event that you need more push, or that the video starts to slip at some point. You could reach back into that tool bag and you have resources available. Does that make sense?
“Is it acceptable to use Hangout Millionaire videos with Video Powerhouse?” I wouldn't recommend it, only because, again, you'd be using a ton of credits. I mean, if you have a video that's syndicated through, or that you produced, whatever, through Hangout Millionaire, and it's starting to rank, and you just need a push, sure. I would not suggest taking all your Hangout Millionaire videos and pumping them through Video Powerhouse. You could, but you'd burn up a shit ton of credits.
What's The Best Way To Get Started Selling IFTTT Networks To Local Businesses?
Kenny says, “Howdy. What's the best way to get started selling IFTTT networks to local businesses? What selling points are the best to go over with them without getting into SEO or technical jargon?” That's a great question, Kenny. We actually covered this in the monetization webinar, which we just did. I don't know, it's in the membership site, guys, the IFTTT Academy membership site. Look at the updates, and the monetization webinar should be in there, or maybe it's in the advanced section. Either way, go find it in the training and go through that. I covered that. I mean, I'll talk about it briefly here though.
The best thing to talk about when selling networks to local businesses, the approach that I've always used is I asked them questions about their marketing: what they're currently doing and if they're doing anything for social media. Most of the time, they'll say, “Yeah, I've posted to my Facebook page a couple of times, and it didn't really get any results.”
I sell IFTTT networks to local businesses through the content marketing and social media management approach. Then I explain the benefits that that content marketing, and having that network, will have on their search engine optimization as well. In other words, I approach it from automating their social media. I always ask the business owner: “Tell me, what are you doing as far as social media? Do you have a strategy for that?” Ninety percent of the time they don't, or they'll give me some bullshit answer that really doesn't make any sense, and they know it.
I ask them, “You know, you probably should be posting regularly. That would give you better results, right?” I keep asking them questions, and getting them to say, “Yes, yes, yes” throughout. They're going to end up coming to their own conclusion. I just lead them to that conclusion. That they know that they should be publishing content on a regular basis, and that having a syndication network, which will automate publishing their content to all of their social media properties at the same time, it's going to have an SEO benefit. Which, essentially, will help them to rank in Google for their desired keywords phrases, which would generate search traffic and leads for their business.
I try not to talk in a technical way to most clients, because that's when their eyes will glaze over and you will lose them. As soon as you start talking about what you can do for them, as far as the features of your services, you'll lose them. Instead, you need to talk to clients about the benefits that your services provide. Don't talk about the how, talk about the why. Does that make sense? That's really how you sell to clients. I've found that to be an effective strategy.
Great question though. Go back and watch the monetization webinar.
Hernan: Yeah it is, because we usually tend to focus on what the client doesn't need to know. In fact, if the client comes and asks you about rankings, or, “I'm ranking on page two for this term and I want it on page one,” probably not the best client you have, because he will be, most likely, micromanaging you. The best client to have is the one that talks to you as if you were a business partner: in terms of traffic, in terms of conversions, those kind of things. I think those are the best clients to have, rather than the ones that are extremely focused on rankings, and back-links. “How many back-links are you going to build per month?” What the fuck do you care? You know.
Bradley: Yeah, right. That's a good answer. We've got to wrap it up here in a minute. I think we'll try to run through Mason's question, guys.
Marco: Can't we do Mason in the Masterclass?
Bradley: The Masterclass is going to be outsourcing webinar.
Bradley: Oh yeah, that's right. Mason's in Mastermind. Mason, post your question in Mastermind for tomorrow. We've got tomorrow. Tomorrow's going to be mainly Q,A anyways. We'll get to your question in Mastermind, Mason.
Do we have time for one more, guys, or no? It's up to you, Adam. You're the one who yells at me.
Adam: Yeah, so long as we start the Masterclass on time.
Bradley: All right, we've got one more.
Marco: Let's do Alex then go.
Adam: I've got to look out for the Masterclass people.
Bradley: You guys are all welcome to attend then next webinar. Like I said, go to bradleybenner.com/outsource. That's the event page. We're going to be starting that in about 10 minutes. You guys are free to attend over there as well. It's probably not going to be Q,A though, guys, it's an actual presentation today. If we have time at the end, we'll answer some questions.
What Is The Best Approach To Studying Semantic Mastery Courses If You Are A Newbie?
Alex says, “Hey guys, I apologize in advance if I ask dumb questions.” There are no dumb questions, Alex. Well, for the most part. “I'm new to SEO, and I purchased IFTTT V2 courses.” Awesome, welcome. “Lots of great info, worked every penny. From what I understand, IFTTT covers a syndication of social media posts. Now that I have that part covered, what do you recommend I research next? There are too many courses, and I can't afford to buy a bunch of courses that won't teach me what I need to know. Also, if I'm looking to go 100% white hat, should I avoid PBNs?“
There is no 100% white hat, Alex. That's not a dumb question, and I'm not being a smart ass either. There is no 100% white hat, unless you just publish content to your site and you never build a back-link, and you never do anything to try to influence your search rankings. That's white hat, and who the hell does that? What, do you publish content and then just hope that Google finds it and ranks it because your content is so awesome? I'm saying that tongue in cheek because any time you do anything to try to influence the rankings, you are manipulating search results, which is black hat. Remember, the first step into determining what kind of SEO hat to wear is to realize there are no hats.
“I want to know what major things go in SEO, and I can continue research to understand to master the skills. Thanks.” Well, it depends. SEO is such a broad topic. You're right, if you don't have a lot of money and a lot of time, or one of the other, or both, then you need to try to focus on the most actionable type of content or training. We're certainly partial to our own. We would tell you to join the Masterclass, or Mastermind if you can afford it, because that's where you're going to get the most training, or RYS Academy. That's high level though, that's not really for beginners.
Hernan: What I would say to Alex here is that, if you are into V2 Academy, you a great way of generating clients, and also you have a great way of monetizing the networks. There's a logical progression on our courses, you know. If you start with V2, you should have the funds, or you should start selling networks, or selling services to clients. I would consider IFTTT SEO is pretty white hate, because you're syndicated now, it's sharing your content, etc. With that being said, then you can join the Masterclass where we cover more business related questions. I think consuming and asking your questions on the V2 group would be the best way to go initially.
Chris: Yeah. That and come to the Hump Day Hangouts. We can't answer, “How do I start an SEO,” one question out of 10 or 20, but if you have questions as you're going, that's how you're going to learn the most. What's the big thing that's sticking you up? What is it about PBNs that you want to know. Ask questions like that, and that will really help you learn.
Bradley: Yeah, that's right. You can come here and ask questions. This is our weekly free webinar for you guys for questions. You can certainly come here. I would recommend though, with IFTTT SEO V2, you have the ability to make some money now. Again, I just mentioned this earlier, go look at the monetization webinar that's in the training, because that will show you how you can start literally selling either full networks, or you can sell services, or whatever. There's a lot of ways that you can monetize these and generate some revenue. Then come join the Masterclass.
The reason I'm telling you that, Alex, is because in the Masterclass, we have all the archives of training of when we doing lessons. We have several case studies, local case studies, affiliate case studies, that are step by step over the shoulder stuff so that you could learn how to actually go out. We even built a local lead gen site and actually got a client in there, or somebody to purchase the leads. My point is, if you go through the Masterclass training, you should have enough step by step info there to get you to where you need to be. Does that make sense?
Marco: I would just add for him to open his mind. To forget the white hat, black hat, gray hat, no hat. Forget that. You either manipulate or you don't. It's the level of manipulation that you're willing to get into to get the results. You can go really, really deep into territory where you're not supposed to, but you also have to think of it this way: there's no bigger manipulator on the web than Google, but they try to tell you not to. You also have to think of it in those terms. How can someone telling you not to manipulate manipulate? Right? “Do as I say, not as I do.” “Well, I don't like that line of thinking. I'm going to manipulate as much, if not more than you to get whatever results it is that I'm looking to get.” That's it. It's really that simple as far as I'm concerned. Maybe he has his own principles, or whatever it is, that he's standing by. I would just say, open your mind.
Bradley: Yeah. You can always come here and ask questions too, Alex.
All right, guys. We are out of time. We'll see a lot of you, hopefully, it the outsourcing webinar in about four minutes.
Adam: The links are there, you guys, check out the links above or below the video. I just posted it again. Click that to go to the masterclass, and then read Marco's post, you guys. It's good stuff.
Bradley: We'll see you all in a few minutes. Thanks, guys.
Marco: Bye everyone.