What Are The Best Techniques To Let Google Recognize Entities?

By April

In episode 258 of Semantic Mastery's weekly Hump Day Hangouts, one viewer asked about the best techniques to let Google recognize entities.

The exact question was:

Hi SM Team, What are the best techniques for getting Google to recognize Entities? For those doing GMBs Google readily creates Knowledge Panels/MREIDs, but what about those working with web properties, people, products etc. What can we do beyond schema, @ID pages and a GStack? Getting a Wikipedia entry clearly works, but is very difficult for most. “”Jim's Taxis”” probably wouldn't merit a Wikipedia page but gets an MREID thru GMB, so how do we level up the field for non-GMB entities? Thanks.

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