What Are Ways To Build More Local Relevancy?

By April

In episode 307 of our weekly Hump Day Hangouts, one participant asked about ways on how to build more local relevancy.

The exact question was:

what are some ways we can build more local relevancy? My competitor is dominating an area with 2 mass page sites which have been in place for years. Rather than build out a heap of these type of pages I am looking for something a bit safer and less spammy. I have added a drive stack, linkbuilding, mymap and have a list of locations on the page but only ranking for a small selection of places. Is there anything else I should be doing? Thank you very much

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