In episode 207 of the weekly Hump Day Hangouts by Semantic Mastery, one viewer asked about Semantic Mastery's thoughts on Gary Ilyes' statement that Google does not read EXIF data.
The exact question was:
From the What the Frack? files. Gary Ilyes, from Google, was on a webinar today and stated that Google DOES NOT read the EXIF metadata from images. He did say they are considering reading the EXIF metadata in the future. This doesn't seem to correlate with page rankings that have images with EXIF data. Do you have any news on this topic? Thanks much.