In episode 203 of our weekly Hump Day Hangouts, one participant asked about the team's experience when linking from press releases.
The exact question was:
I've heard about two different approaches regarding linking from Press Releases:
1) Use only Brand anchors and naked URLs
2) and from Press Advantage, use primary and secondary KWs linked to money site, a tier 1 site (many possibilities here), and a previous press release (if related).
What has been your experience since these will go out to 200-400 publications?