In episode 173 of Semantic Mastery's weekly Hump Day Hangouts, one viewer asked about the appropriate way to answer a client about your goals even if it's mentioned in the video.
The exact question was:
When I phone someone who opened my video email but never clicked, I tell them to watch it. They say yes, but they also ask what I want or what my goal is. I say I want them to watch the video, but they know I want more than that. What's the best way to answer this?