What Is The Best Strategy To Dominate A Competitive Local Market?

In the 118th episode of Semantic Mastery’s weekly Hump Day Hangouts, one participant asked for tips for dominating a competitive local market.

The exact question was:

If I am in a local market for lead gen and it’s competitive, what is the best strategy for being the dominant player in that market 12 to 18 months from now? Is it just to muscle my way to the top for the primary search term? If so, what is the best way to do that? Alternatively, would you cast a wide net targeting relevant, but less competitive keywords, creating and posting one or two curated post per day. One to two videos per day for 12 to 18 months