What Is The Best Way Of Building Web 2.0 Buffers Outside The RYS Stacks/Syndication Networks?

 

In episode 274 of Semantic Mastery’s weekly Hump Day Hangouts, one participant asked about the best way of building 2.0 buffers outside the RYS stacks/syndication networks.

The exact question was:

I’m building 2.0 buffers outside of the RYS stacks/Syndication Networks. Should I build them as branded 2.0s or keyword specific with and without geo modifiers or a mixture of them all?