In Hump Day Hangouts episode 317, one participant asked about the best way to dominate the SERPs if the brand name has multiple variations.
The exact question was:
Hey guys question for Marco, whats the best way to dominate brand serps when the brand name can has multiple variations e.g with – in between name and spacing between the name. All profiles are mostly using the preferred name and then through org schema I have specified the brand variations but still rankings are fragmented for the other variations with some serp results completely irrelevant to the brands industry. Any advice on the best approach? Tried tiered links and prs with minimal success so far.