In episode 333 of our weekly Hump Day Hangouts, one participant asked about the best way to associate a brand's acronym to the SEO shield.
The exact question was:
Hi, I already have a successful SEO Shield, the KW-URL association has been made but now I'd also like to associate my URL with its Acronym. What's the best way to do this? Buy an expansion for the main URL, schema update. And if it's simply schema is this something that I can have support do for me?