When Is It Beneficial To Use Postname Versus The Category/Postname Permalink Settings In WordPress?

By April

In episode 181 of our weekly Hump Day Hangouts, one participant asked when it is beneficial to use postname versus the category/postname permalink settings in WordPress.

The exact question was:

I have seen many sites ranking in google for highly competitive keywords using a “”post name”” Permalink structure versus the “”category postname”” structure, are these just niche sites? Why are they ranking so high? Is it because they are niche websites with do depth silos? When is it beneficial to use just a postname versus the category/postname permalink settings in wordpress.

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