Why Bother With The Short URL In GMB Posting When It Doesn’t Provide Performance Stats?

By April

In Semantic Mastery's weekly Hump Day Hangouts episode 192, one viewer asked why one should bother with the short URL in GMB posting when you can't see any performance stats.

The exact question was:

Why bother with the short URL. Seems like a lot of work for something no one will see unless your getting stats from someplace like Bitly, which has it's own problems??

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