Why Would A Site Rank Lower Despite Having Better DR, UR And More Quality Backlinks Than Competitor’s?

By April

In episode 214 of Semantic Mastery's weekly Hump Day Hangouts, one participant asked about the possible reasons why a site ranks lower despite having better DR, UR, and more quality backlinks than its competitor.

The exact question was:

My site having a better DR, UR more quality backlinks in comparison to my competitor but still he ranked in top 3 and i am at bottom of the page, what can be the reason?? Moz Onpage Grader also ranked us in 90's abd competitor to 80's

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