Will Google Penalize A Partial Matched Domain?

By April


In the 246th episode of Semantic Mastery's weekly Hump Day Hangouts, one participant asked if Google will penalize a partial matched domain.

The exact question was:

Hi Guys, . . . . Thank you VERY much again for the help you provide on Hump Days (smile) . . . . Last week's session was cut very short by a storm, so I'm posting my question again from last week (smile) . . If you've already gone back and covered last week's missed questions, please just ignore this re-post (smile) . . . . You mentioned previously that it was not a good idea to use a keyword matched domain for a local business site, but if you use something like “”toplocalplumber.com”” where “”top local plumber”” is not a keyword you intend to target, will you still run the risk of a Google penalty when you optimize the site for the targeted plumber related keywords and the specific geo location just because you have “”plumber”” in the domain name?

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