In episode 278 of Semantic Mastery's weekly Hump Day Hangouts, one participant asked if there will be an NAP issue if the client's YouTube channel name is different from its website.
The exact question was:
If time allows. I have a client who has a different name on their YouTube channel than website. The main site is an agency and the YouTube is luxury agency The picture is consistent with other social media properties. Is that a problem?