In episode 181 of our weekly Hump Day Hangouts, one participant asked if using press releases would be an effective offpage strategy for an affiliate site.
The exact question was:
Would a press release be an effective off-page strategy for an affiliate site? Also, for the SERP space PR service they ask for keywords… if I'm targeting a lot of different keywords (we review lots of products), how do you suggest picking the appropriate keywords for a press release? Thank you!