Would A Press Release Be An Effective Offpage Strategy For An Affiliate Site?

By April

YouTube video

In episode 181 of our weekly Hump Day Hangouts, one participant asked if using press releases would be an effective offpage strategy for an affiliate site.

The exact question was:

Would a press release be an effective off-page strategy for an affiliate site? Also, for the SERP space PR service they ask for keywords… if I'm targeting a lot of different keywords (we review lots of products), how do you suggest picking the appropriate keywords for a press release? Thank you!

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