Would It Cause A Ranking Problem If The Business Name Used Words And Symbols Interchangeably?

By April

 

In episode 276 of Semantic Mastery's weekly Hump Day Hangouts, one participant asked if it would cause a ranking problem if the business name used words and symbols interchangeably.

The exact question was:

Good day Gents thanks for this platform to give real world answers that work. I have a client whos business name includes the word “”and”” some expressions of their name the use “”&”” is this a huge problem?

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