How Long Should I Wait Before Adding More Content To The Silo Of A Website That Has Been Penalized For Overoptimization?

By April

In the 140th episode of Semantic Mastery's weekly Hump Day Hangouts, one participant asked how long one should wait before adding more content to the silo of a website that has been hit with overoptimization penalty.

The exact question was:

Hi Semantic Mastery buddies! I decided to rank a money site with a simple silo structure. The site is 2 years old and been dormant as I had not connected a ifttt syndication to the blog only to the youtube videos. I think I triggered an overoptimization penalty with my blog posts and with Hernans advice I did a press release about a week ago for anchor text dilution. How long do you think I should wait before adding more content to my silo? Hesitant…. I would be honored if you gave me your thoughts on it. Many Thanks!

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What Should I Do When A WordPress Blog Post Does Not Trigger The RSS Feed In IFTTT?

By April

In episode 140 of Semantic Mastery's weekly Hump Day Hangouts, one viewer asked what to do when a WordPress blog post does not trigger the RSS feed in IFTTT.

The exact question was:

Having problems getting new applets to run to my RSS feed. Applet checked and RSS feed checked but when I post on my wordpress blog it does not trigger. On the old IFTTT recipes you used to be able to get them to trigger. Any suggestions?

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How Would You Present Online Marketing Services Like SEO & Lead Generation To Small Businesses?

By April

In episode 140 of our weekly Hump Day Hangouts, one participant asked how to present online marketing services like SEO and lead generation to small businesses.

The exact question was:

Just got the battle plan recently and loved it. I originally started as an SEO, and now turning more into a lead generation guy. My question is what mix of services would you approach small businesses with in today's day? For example if I'm calling the roofing companies in Home advisor, I try to show them the long term branding benefits of SEO / Higher quality jobs I can get them through Adwords. I'm doing okay with four clients right now but retention becomes a problem. Please shine some light on the marketing mix which will make sense from THEIR shoes (mainly home improvement industry).

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How Would You Implement PPC, SEO and Content Marketing Using Semantic Mastery Programs?

By April

In episode 139 of Semantic Mastery's weekly Hump Day Hangouts, one participant asked how to implement PPC, SEO, and content marketing for a high ticket tech business using the programs offered by Semantic Mastery.

The exact question was:

I have an excellent prospect in a very high ticket tech industry. We are discussing PPC, SEO and content marketing. I will be using lots of networks and other resources from Semantic Mastery and SerpSPACE (https://www.serpspace.com/). What would be the best order of implementing the 3 areas of PPC, SEO and content marketing given the resources I can access with Semantic Mastery and SerpSPACE and what services should I include to give a highly visible result quickly for the client?

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Is It Okay To Set Up An Expired Domain To Auto Post Using RSS Feeds Similar To The Way Tier-2 Syndication Networks Do?

By April

In episode 139 of our weekly Hump Day Hangouts, one viewer asked if it is okay to set up expired domain to autopost using RSS similar to the way tier 2 syndication networks do.

The exact question was:

Would it be a bad idea to set up an expired domain to auto post using RSS feeds similar to the way tier 2 syndication networks do? I know web 2.0 sites can get away with auto posting from RSS but I've never tried it on a self hosted wordpress site.

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Is It Feasible To Promote A Video Already Up On Someone Else’s Channel?

By April

In episode 139 of the weekly Hump Day Hangouts by Semantic Mastery, one viewer asked if it feasible to promote a video that is already uploaded on someone else's channel.

The exact question was:

Also how does this work if another marketer has it up on that marketer's channel but they don't want to take it down or the client does not want to ask the other marketer to take it down? Is it feasible to promote a video already up on someone else's channel instead of putting it up on your own channel. I do strongly prefer the control of having it on my channel.

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How Would You Promote A Video That Is Already Uploaded To The Client’s Channel?

By April

In episode 139 of our weekly Hump Day Hangouts, one participant asked how to promote a video that is already uploaded to a client’s channel.

The exact question was:

If a client wants you to promote a video which you want to do on your own channel but they already have it uploaded to Youtube on their own channel, do you need to have them remove it from their channel before you upload it to your channel. It would seem you would get a duplicate content strike if you upload a video already up on someone else's channel.

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How Would You Set Up A Revenue Share Campaign For A Home Building Business In Google Adwords?

By April

In the 139th episode of Semantic Mastery's weekly Hump Day Hangouts, one participant asked how to set up a revenue share Google Adwords campaign for a home building business.

The exact question was:

I've been setting up a revenue share AdWords campaign for a while now, and it's been active since last Tuesday (search beta campaign). It's for a home-building company.

My question today is, how long should I wait before I change anything, or start an alpha campaign? So far I've gotten 11 clicks (7 of them relevant). But no conversions. The search volume for this industry is low in my area, and I've only spent about $50 so far, so normally I wouldn't be too worried. But since the home-building business gets the most buzz in the summer months, I'm getting anxious.

At the same time, I don't wanna be too hasty and make kneejerk changes.

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How To Get More Impressions For Targeted Keywords In Google Adwords

By April

In episode 139 of Semantic Mastery's weekly Hump Day Hangouts, one viewer asked for tips for getting more impressions for targeted keywords in Google Adwords.

The exact question was:

2. In one of my campaigns, I have 190 keywords of which about 90% are eligible with max CPC bid above Est first page bid but with only “”7″” impressions over the last 60 days. What can I do to try and get more impressions for these keywords?

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Have You Noticed Any Changes To Overall Adwords Keywords Performance Using The Bid Simulator?

By April

In episode 139 of our weekly Hump Day Hangouts, one participant asked whether the Semantic Mastery team had noticed any significant changes in the overall keywords performance when using the bid simulator in Google Adwords.

The exact question was:

Bradley, good to see you finally took some vacation time!

1. Have you tried or noticed any significant changes to your overall adwords keywords performance using the Bid Simulator from the Campaigns (All campaigns) dashboard?

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