In episode 207 of our weekly Hump Day Hangouts, one participant asked how to get syndication network posts indexed.
The exact question was:
“”I'm not seeing my syndication network posts being indexed how can I get them indexed?””
In episode 207 of our weekly Hump Day Hangouts, one participant asked how to get syndication network posts indexed.
The exact question was:
“”I'm not seeing my syndication network posts being indexed how can I get them indexed?””
Click on the video above to watch Episode 214 of the Semantic Mastery Hump Day Hangouts.
Full timestamps with topics and times can be found at the link above.
The latest upcoming free SEO Q&A Hump Day Hangout can be found at https://semanticmastery.com/humpday.
Adam: All right, welcome everybody to Hump Day Hangouts, episode 214. This time it actually is 214. I'm able to use my numbers this week, which is great. I almost wore my little Christmas hat, but I decided I gotta hold off for like another week.
We got a lot of good stuff. We got some news we want to share with you guys, and then jump into questions. But first, let's say hi. We got Hernan and Bradley with us. So, let's start on the left with Hernan. It looks like I can see half of his face. How's it going man?
Adam: Oh, there we go.
Hernan: How about now? Is that better? I'm doing great, actually, I'm doing really well. So, yeah, we're having a lot of good stuff coming out for '17 last year for the Mastermind. We have a bunch of good stuff for this month. I'm really, really excited for what's coming.
Bradley: I'm going to get a seizure from your fricking Christmas tree in the background.
Hernan: [inaudible 00:00:49].
Adam: No, come on we want to see …
Bradley: Stop doing that.
Adam: Oh my God. Stop doing that right along. Bradley, what are you doing, are you still alive?
Bradley: I'm convulsing, that's what I'm doing. No, I'm good man. I just finished the Syndication Academy Update Webinar, the first one in several months. Anyways, it wasn't as good as I'd hoped because I'm having some slight issues with one of the things I wanted to share. Because of that, I'm going to schedule another one for next month. So, just be on the lookout for that guys.
Bradley: Marco made it.
Adam: Yeah. Hey, Marco, are you there?
Adam: Well, we're just saying hello to everybody. If you've got a sec, if you want to say, “Hi, how you doing?”
Marco: Of course, man, what's up? I'm excited man. End of the year, so it's always good. Family time, just getting together. My wife's a chef, so I'm lucky and I'm really looking forward to 2019. We have so much coming down the pipeline, it's not even funny. It's ridiculous. The kind of money that's to be made right now. Dude, we're back into 2003, 2004, 2005 when I started out.
It's ridiculous the way you can just go out there and with almost nothing, make a bucket full of money.
Adam: Definitely. Now's the time. Well, we'll be speaking of that in a little bit more in just a minute. There's some really good opportunities, but I want to say too, if you're new to [inaudible 00:02:24], of course, thank you for watching. If you're checking out the replay on YouTube down the road, come join us live for these. You can always come to the most up to date or the recent or upcoming one. That's semanticmastery.com/hdquestions.
Again, if you're new to Semantic Mastery, you're wondering where to start, start with the battle plan, all right. That's going to get you repeatable results. Covers a ton of different areas, different stuff you need. Then, once you've got that, we even encourage our Mastermind members, everyone to get the battle plan. Once you're ready, take yourself a few notches, if you want to either start or grow your own local digital marketing agency, come join the Mastermind.
I can talk about Masterminds just in general, all day about how much good they do for you. We love ours, we're very proud of it. We've got a bunch of kickass members and we've got a lot of really good stuff coming here very soon. We're putting it to action right now. The [pofu 00:03:16] pass and we're going to have a little bit of a special to do with that. We're going to explain much more about that. Let you guys see a little bit behind the curtains here, more closer to Christmas, I guess, is the way to say that.
But, in the very near future, Bradley's going to be doing a webinar on Monday, right?
Bradley: Yes, Monday's the Local Lease Pro Update Webinar to share some additional things that I've discovered for that … Myself and my team have discovered over the last … Since we've launched the course, essentially. Several things that we're going to talk about is location research is much more granular now than before, so I'm going to be sharing that process on that webinar. I can show you guys how to use … How to run that software that we use in that course to find easy opportunities for GMB assets.
It's on a much more granular level and I'll explain all of that during the webinar, which will be on Monday. I'm also going to be talking about some things to avoid, to prevent getting locations terminated for spam. There's certain things that we've learned through all the very heavy custing that we've been doing the last couple of months. So, I want to talk about that.
So, you guys that aren't part of Local Lease Pro, you'll get information, like behind the scenes in some of the information, but it's not going to be the whole picture, right? So, we're going to make it public, everybody can come join because I want you guys to … This is our primary push right now in Semantic Mastery, we've really shifted directions entirely to building out legion assets right now because there's so much opportunity, more so than I've ever seen, since I've started in digital marketing and local marketing, which was in 2010 and I mean that.
Marco was just saying, “This is like 2003, 4, of 5, or whatever.” Well, I wasn't in digital marketing back in, so I don't know what it was like. But, since 2010 when I got started, I've never seen this much opportunity. So, that's why we're pushing it so hard and that's why I wanted to make this update webinar Monday public because I want you guys to see how excited and enthusiastic we are about this and also why.
When you see what I talk about, with the location research alone, if that doesn't get you excited, then you're in the wrong damn business is all I'm saying. So, again, we're going to have that public on Monday. Adam screwed up and put 48 hours in the email that it's going to be public, I didn't want it to be public for that long, so fuck you Adam.
Adam: Merry Christmas.
Bradley: Yeah. Merry Christmas you prick. Yeah, I was really only going to keep it public for 24 hours, but since the emails went out, it'll be public for 48 hours and then it's getting lockdown and then it's going to be in the members area only, along with the rest of the training. So, I highly recommend that you guys come check it out.
If you haven't joined Local Lease Pro, we're going to also offer a shit ton of bonuses and stuff like that. If you do want to join on Monday, but it'll be kind of a limited time thing. So, make sure you attend and absorb as much information as you can.
Adam: Yeah. I want to encourage people too who aren't in, obviously for the members be there … We're going to have some good stuff. For non-members, we are doing Q&A, so if you want, come and learn, see what's going on a little bit behind the scenes, like Bradley said, you can see really what's going on here, how big the opportunity is.” But then we'll also be answering questions.
We realized if you don't have the whole picture, there's something missing. You're not sure how this would work for you, this, that, or the other thing, be there. Ask questions, get them answered, and then like Bradley said, we've got a hell of a Christmas deal for you and happy to make that available, but yeah, that replays going to be only available for a limited time and then if you're not there live, obviously, you can't get questions answered as in depth as if you're there. Sign up, be there.
Bradley: Yep. So, what else we got?
Adam: One last quick one, just want to tell people the special offer is going away for MGYB, we've got a killer deal on the deep keyboard research. All right, this is one of the new additions to MGYB, it's a kickass keyboard research done for your service and it's 40% off and that's going away later today. So, I'm going to pop the link up there, check it out.
If you've got any projects coming up, you've got clients coming on board. You've got websites, thinking about building apps, need content ideas, this is the place to do it and 40% is a hell of a chunk of change. Highly suggest you make use of this today before it goes away.
Adam: I think that's it, are we ready to go?
Bradley: Yes, let me finish sending Rob a message real quick. All right, sorry. Let me grab the screen, we'll get right into questions. All right, here we go. Not a whole lot of questions yet, guys. You better get to asking some questions or we're going to shut this down quick. Anyways, Dan's up first, he says, “I had uploaded several images to a GMB for a customer back in 2016, will it hinder the rankings to take images … To take all of the images off of the GMB page, geotag them and then re-upload them? Perhaps I should just do a few at a time?”
Yeah, I don't think it would be a problem. I would do a few at a time if I were to do it, Dan. I mean, again, maybe Marco has some additional information than I do. I don't see why that would be a problem. If they're just GMB images, you're not taking post down and all that kind of stuff, then I don't see why it would be a problem.
I wouldn't want to take post down though, delete posts and then repost them again, I'd just leave the old posts up, if that makes sense. If it's just images, taking it from the GMB photo section, like removing them, geo tagging them and then reuploading, I can't see that as being an issue. But, I would still do it a handful at a time, dripped out of several days or whatever. What do you think, Marco?
Marco: Yeah, my question is why would you want to do that. Why not add new images.
Bradley: New images. Yeah, that's a good point. That's a very good point.
Marco: We teach how and I think Dan has Local GMB Pro. We teach you how to go in and get images anywhere you want and then you go and add all the information that you want and then you have new data. This is the whole point. You guys, I don't know how much I can get into this, but you're missing the whole point of what Local GMB Pros all about and what we're doing with Local Lease Pro and Local PR Pro.
We're trying to feed the fucking bot data and if you take stuff down and bring it back up, Google knows that the image existed already without the geo tagging. Why not give Google new images with new information, so not only is it looking at the front, it's also looking at the back. I don't understand the point, unless you can't get images. If you can't get images from your client, fire the client, or use the method that we teach in Local GMB Pro.
Always, for me, I always feed the bot more data. More data. It's always about more data, fill in the variables, and get lots of love.
Bradley: Yeah, I like that. That's just true. If you get more images … Dan, you should know, I think you're part of Local GMB Pro, but … I think RYS members also had access to that webinar, on how to get additional images. There's stuff like … Even if YouTube, you can just grab images from YouTube, I've done that a bunch. That's what my VAs are currently doing right now because they're a bit faster at it. Yeah, there's a ton of ways to get additional images. I agree with Marco, his was definitely a better answer than mine. So, Marco's the winner.
Dan's up again and he says, “How many GMBs per manager account is acceptable?” Well, it depends, Dan. It depends what you're … What are the … What type of GMB assets are they? Are they real bonafide genuine businesses? If they're genuine businesses, there's no problem adding a manger and managing the genuine businesses from a manager account, right? They're real businesses, there's no problem with that at all.
Now, Marco and I have slightly differing opinions for lead gen assets, but personally for lead gen assets … Guys, let's just be 100% clear here, let's not sugarcoat this, when we're doing lead gen GMB assets, they're spammed, right? They're spammed assets, that's what they are. So, let's be clear about that. So, when you're doing lead gen stuff, then I don't recommend using a manager account because that connects … That creates a footprint, right? You can connect to different locations.
So, what I'm doing currently now and I've tested … Because we're scaling this lead gen asset building process so much right now, we're testing all different types of configurations and I've got several out there right now where I'm doing location clusters, which is multiple locations where assets within a service area, like a radius. A 20 mile radius is typically what I'm doing right now.
So, I'll secure many assets within that 20 mile radius. So, some of my location clusters are manged under a single manager account. In other words, each location is owned by a separate Google profile. So, it's owned by a separate Google profile. But, it's managed or there's a manger account that connects those profiles, so a manager can access them. However, like I said, currently what I've kind of shifted to now, is doing everything under the owner account or at least logging it … Or, if I'm going to add a manager, only adding a manger long enough to make changes to the GMB asset and then removing that manger, so that the footprint doesn't stay there.
In other words, for example, one of the things that we're going to be doing is providing done for you GMB optimization services, so we can provide an MGYB, our store. It's not available yet, but it's coming very, very soon, guys. We've got VAs in training right now, to be able to provide you guys with full soup to nuts done for you GMB asset building. From verification, all the way through … Setup an optimization and scheduling GMB posts and scheduling them to republish to where you don't have to do shit, except purchase it and then start making money from it once you monetize it, right.
So, one of the things that we're going to have to do is whenever we create or somebody … Typically, you're going to buy the asset from us, so we create it for you, but then the VAs that are going to optimizing it, will be … That asset will be … A manager will be added to that asset and then the VAs will optimize that profile, that GMB asset from the manager account. But, then as soon as we go to deliver it, we remove the manager account, right? That's what the process is likely going to be and that way there's the owner account and then you can add yourself as a manager if you'd like, but I would recommend using something like Browseo or Ghost Browser and always logging in and making changes to it from the primary owner account.
But, that's typically when for real businesses or maybe the occasional lead gen asset, I've never done it at scale, like we have been over the last few weeks. I'm really concerned because these are black hatted Google, GMB assets. I'm really worried about potential footprints. So, I'm trying to do as much as possible to reduce footprints. That means not using manager accounts when … If possible. If you're using a good browser [inaudible 00:15:17] like Browseo or Ghost Browser, you should be able to accomplish that.
Now, Marco, I know you have a slightly different take on it, do you want to share yours?
Marco: Yeah, we have managers doing it all. The owner never, ever goes back in. That's how we do it. It's as if an agency were doing the work for that Google my business listing, which I think [crosstalk 00:15:40].
Bradley: So, you have different manager accounts, is what you're saying?
Marco: Absolutely, yeah. Because we have a whole bunch of VAs.
Marco: Right? So, they all get spread out. We don't have one BA that does … For example, what you always talk about, tree service, right? It's not about a bunch of clustered tree service, GMBs that, that VA is doing. They're out everywhere. They have a bunch of different niches that they handle. The team lead will spread them out. She'll give, “Okay, you get three. You get three of these. You get three of these. You get three of these.” Then, she'll come back and she'll start adding them again until we get to a certain point and then we don't add to those who will open a new account and that account we'll manage the next set. They all won't be in one niche. I think that's just perfectly legitimate.
In fact, I haven't seen any problems with any of the stuff that we're doing getting suspended.
Bradley: Yeah, I haven't had anything suspended through a manager account. So, again, I've had in the past, I've had a manager account suspended and it didn't affect any of the GMB assets that it was managing because the asset was owned by a different Google profile. So, as far as I know, that's still the case, but I don't want to create a known footprint between assets. So, what Marco just said, Dan, just to clarify, is that he's … Remember they're making changes. His team is making changes to GMB assets through manager accounts, not through the owner accounts.
But, there's not a footprint between the manager accounts and the assets because he's randomly selecting different Gmail accounts to be added as managers and they manage more than just one vertical industry. Now, again, Marco's got a team. Dan, I'm not sure if you have a team or not. So, that might not be the most efficient way for you, if you don't have a team. If you have a team, then maybe it is. Also, it depends on again, like Marco said, if you're dealing with multiple industries, that makes it easier to do that because each manager account can be managing multiple types of GMB assets. In other words, different types of industries, which would make sense because that acts very much like an agency that would be managing different client's businesses, right?
So, what Marco's saying is absolutely valid, I completely understand his method. Me, personally, in my business, I am targeting one industry. So, we're targeting … For my business as tree service industry for contact media, it's remodeling and general contractors. So, because of that, we're targeting one industry, I don't have that … Even if we had multiple manager accounts, every manager account will only be managing similar types of properties. So, that doesn't work for my setup. Again, you're going to have to customize the setup based upon what your specific business is currently and select which is best.
For me, for my business, because I'm targeting one industry, the best, so far … At least what I think to be the best method is doing everything through the primary owner account or if I'm going to add a manager, it's only temporary, long enough for the manger to make whatever changes are going to the GMB and then that manager get removed, so that it's not a long term manager connection, if that makes sense. Okay, so again, really take what Marcos said and take what I said, and determine which is the better fit for your business and then apply that method, okay. It's a great question, by the way, Dan.
Marco: I'm also about to put it to the test because I'm about to close on a really deal, where we're talking about thousands of GMBs and it's in one vertical, one niche. I'm going to see which of the two methods works best for longevity.
Marco: [crosstalk 00:19:42].
Bradley: That's what we're trying to do here. We're trying to develop processes to scale all of this, which is really what local, excuse me, what [inaudible 00:19:51] is all about. So, we're really trying to develop all of these processes and done for you services because we're building out our own. Guys, we're not just creating these services to sell them to you guys. We're creating these services for our internal use. Since we're going through all the trouble of creating all of these processes and training virtual assistants to do all this stuff, because we're building our own businesses this way, we practice exactly what we preach guys.
So, if you want to stay on top of it without having to do the testing yourself, then just come join us and … The Masterminds probably your best bet because that's where the conversations are held on a daily basis. All right, Wayne's up. He says, “Observation …” Yeah, this was funny. “Google's CEO Sundar Pichai …” Or, Pikai, I can't … Whatever. “Testified in front of the house judiciary committee and literally said, “Last year we served over three trillion searches, just as a fact, every single day, 15% of the searches Google seized, we have never seen them before.” That's crazy.
So, this is working at scale. We don't manually intervene any search results. Another SEO said, “Anyone else see the word manually in there? Duh, I would've preferred him to say, ‘We don't intervene.' Thought you slipped that one by, huh, Sundar? Maybe to that box of rocks they call Congress but not to us, SEOs.” That's funny. I thought that was really interesting. So, thanks for sharing, Wayne.
Frankie's up, what's up, Frankie? He's coming to ask a lot of questions. He said, “Hey, guys. Happy holidays. I've got a new client who owns a travel vacation club in the travel niche.” Marco, this seems like might be up your alley. “In my city who's giving me $1,000 with ad spend with Google Ads because they want results ASAP. Then, for each lead I bring in, they will be getting …” You will be getting paid, Frankie will be getting paid, “$200 to $250 regardless if they join the travel club or not.” There you go, that's great Frankie.
So, they're giving you the $1,000 for ad spend and they're going to pay you with the leads that you generate with their money? Phew, that's a really cool engagement, man. How'd you get that? How'd you manage that one? That's great. I like that. “Since he is paying for the ad spend and I still get a nice chunk per lead, I agreed to do his deal at the potential … I agreed to do his deal as a potential … Here it's huge for me.” Yes, I agree. Typically, in this industry, in order to generate the leads, the main way all the current marketing companies have done is to … They do a free giveaway offer for a vacation trip to Orlando or a free cruise in exchange for their contact info and having them attend a short sales presentation where they have the option to buy or not buy. But, they still get their promised free gift.
“My question is there any laws or issues I should worry about dealing with when running ads to a vacation giveaway offer that is free? Also, I know if you have used Answerconnect in the past. I know you have used Answerconnect in the past, so I wanted to ask in the service of Answerconnect make conversation outbound calls to the new leads and ask questions to qualify them, just as they would if they were inbound calls, thanks.”
Okay, so first thing, is there any potential issues with that? I don't know. You'd have to contact Google. If you're talking about setting up Google Ads, then I would just call Google Ads, formerly AdWords. Call Google Ads support and ask them that. They'll tell. Guys, listen. I've always found Google Ads … The support line, to call them, always really helpful. I'm not kidding. Anytime I have a question that I'm unsure of, I just call Google Ads because I'm spending money with them, why not call them and just ask them so I don't have to spend a bunch of money researching stuff.
Of course, I do a Google search first and if I can't find a direct answer to my question within a few minutes, then I will call. They're usually really responsive and they're happy to help because you're a paying advertiser. I found that to be the case, maybe other people have had different experiences, but I have always found it rather helpful. So, I would call in and ask. Do some Google research first if you can, Frankie.
It's very funny, but there was a training course, I can't remember the name of it, it was by Morrison, Anthony Morrison. He's got a brother too. They do a bunch of stuff, but he's got a training course, it's rather old. A couple years old now. It was very much like what you're talking about, but it was done on Facebook and that was giving away a free vacation, which cost him like $600 or $800. He could buy a three night or a two night, three day trip package at an Orlando resort or something like that, right? It would cost him like $800, $600 to $800 or something like that.
Then, he would do it on his Facebook page for that area, he would do a post and he would use Facebook ads on the page to promote this free giveaway for this free vacation giveaway, right? For two nights and three days at whatever this resort was. He did it in multiple locations and he would get thousands of people to opt-in for that free giveaway. On the thank you page, after the opt-in, there would just be AdSense. Straight up Google AdSense ads. Because so many thousands of people would click through and opt-in to be put on the list for the vacation giveaway and then land on the thank you page with the AdSense ads, which by the way you can put affiliate offers there and things too.
Then, he would end up making more money on just the AdSense clicks, then it cost to pay for the vacation, the giveaway, right? For the tickets of the giveaway. So, he ended up making money just on that giveaway alone and then he built a list of thousands of people that now he can email market to, right? Also, retarget or remarket through remarketing, right? So, it was huge because he was building a list with a free giveaway and making money on it. He as a training course about it, it's all done on Facebook, but you could apply that same principle to a Google Ads campaign or apply Google Ads to that same type of campaign is what I'm saying.
Again, if it's legal … Well, if it's not a violation of Google Ads terms and service, but you can find that out either through some research or just calling Google and asking them. It's a brilliant strategy. Brilliant strategy.
Marco: [crosstalk 00:26:35]. I just posted the URL for their policy regarding contests and giveaways.
Bradley: A no go?
Marco: No, yeah. He has to look through it. As long as the state where he is doing it doesn't prohibit it, as long as it's not prohibited in the U.S. or whatever, he can totally do it. [crosstalk 00:26:54]. Read through the URL, make sure that you understand it. Again, call Google. Frankie act real stupid. Look, “I want to spend some money with you, I'm not sure how? Can I do this?” If you act really stupid, they're really going to help. I mean, seriously. They're going to go out of their way to get you to spend your money with them.
Then, you go, after you're done with them and take … Everything that they said, with a grain of salt. Because all you're looking for is the clarification that yes, you can do it and what the conditions are. What the limitations are, that's all you're looking to get out of them. They're going to try to talk you in to getting some of their reps to help you or whatever. You can always do it yourself. But, the whole point behind this is getting all those little nuggets out of the person that you're talking to. The way that you do that is by acting really dumb.
Bradley: This is it. This is it. I was trying to think, I was sitting here the whole time you're talking, I'm trying to think a name of that Facebook page, where that … Let's see, was it this one or this one? It was Destin Florida and it was Anthony Morison's course, I can't remember. I think it's this one. Yeah, this one here. Destinflorida.com.
Bradley: Me neither.
Bradley: But, this is it right here. Look, they're still doing it. See, look, he's still doing this, man. I don't know why'd you ever quit. He's crushing it with this guys. You can see, he's still doing it. The course is still at least two years old. So, destinflorida.com, you can see the type of promotions he sets up. Live three day giveaway. Again, the training course is really good. We don't have an affiliate link for it, I'd give it to you. But, honestly, it's a good course. I actually set it up for my keto VIP project, which is the ketogenic diet thing that I was doing for a while, but I don't do much of affiliate marketing, you guys. I just straight do local stuff. I certainly don't like Facebook.
I know you can make a lot of money from Facebook, but I'm just not a fan of Facebook. So, I spent a lot of time setting up a similar giveaway with ketogenic diet stuff and I wasn't nearly as successful with it and it's probably just because I only attempted it once and then quit because I just don't like Facebook. Like I said, this is a really good strategy, I think it's something you should checkout for sure. It was a great question. As far as Answerconnect, it's been several years since I've had Answerconnect do any outbound calls for me.
I used to do that with lead gen service providers, when I used to offer equity share or revenue, like when I would have a service provider where I would get a percentage of a closed job or of a closed sale. What I would do and I've mentioned this before, maybe I don't have the hangouts, but I've done this with three different tree service contractors. Only one of them ended up being honest with me and not lying about jobs that closed and they said they didn't get them.
One of the ways I found out that I had contractors lying to me and not giving me credit or paying me for jobs, for leads that came through my sites, was I had Answerconnect to … Answerconnect's been my call center, like my call answering service since 2012, so I've been using them for many years. At the time, I would have Answerconnect go … I would provide the leads that came to a particular GMB location and I would provide the phone leads to Answerconnect and have them do an outbound customer survey, right?
That's what it was disguised as a customer survey and they would call the leads that came through and say, “Hey, this is blah, blah, blah, tree service. We're calling with a customer satisfaction survey. We understand that you didn't use our services and we were just calling in order to improve our service, we'd like to ask you a couple questions as to what led you to make the decision to hire somebody else.” Something like that. It was worded something like that.
I provided them with a script. It was two to three questions. What would happen is the call, the person who would answer the phone, the lead that they were calling, right, would say, “Well, we made a decision to go … We just decided not to get the tree work done.” Or, “We went another company because of this …” Sometimes the answer would be, “Wait a minute, we did hire you guys to do the tree service. Go back and check your records.” Or, something like that. They would say, “No, we did hire you.” Then, I would call the contractor and say, “Okay, what about this lead here? Did you close this job?” When they would lie to me, I would show them proof, “Wait a minute, I had it confirmed that you did do the job, therefore, you're fired. I'm going to send these leads somewhere else.”
That happened to me … I tried that with six different contractors and only one of them turned out to be honest. I don't offer that anymore, unless I've developed a really good working relationship with somebody. But, at the time, Answerconnect was the service that did it. Now, I don't know if they still do it, the easiest way to find out, Frankie, is just contact Answerconnect, right? Go to Answerconnect and go to contact us tab and ask them a question. You can call them. They're an answering service, so call them, ask them, “Do you guys do outbound calls?” If they will, great. If not, just do a search on Google, right? Outbound calling, telemarketers, something like that and find a service and have them do the outbound calls. Okay? It's that simple.
Answerconnect used to do that, but I don't know if they still do because it's been many years since I've done that. Okay? That's a great … Man, that's really sweet about this guy with giving you a $1,000 and … So, you're going to spend his ad money and for every lead that you generate with his ad money, you're going to get paid? That's great, man. You should try to repeat that over and over again. So, congratulations.
Ken says, “Last week Bradley said …” That's the webinar for Local Lease Pro Update on Monday, I'm sure Adam already dropped the link, so there you go, Ken. Will, what's up Will he said, “Bradley, on LLP, you mentioned that …” Which is Local Lease Pro, guys. “You mentioned that one of the criteria for selecting a niche is to ensure that the service provider had good margins to afford your leads.” Which means good profits. “Question, how do you go about determining what profit margins that the client would have, as you explained with the carpet cleaning client you used as an example to drive your point?” Again, Will, ask, right.
For example, if you're … If you're looking for … Well, first of all, think about … You've got to think about the type of businesses … The carpet cleaning, they're very, very small margins for the most part. So, it's hard to justify marketing cost, especially lead generation cost for carpet cleaning companies. Like tree services, it's almost all labor, right? It's very rarely is there ever any material cost, other than fuel, right? Then, paying for labor for the workers and stuff like that. There's very rarely any material cost. Remodeling leads, think about a kitchen remodel, right?
A kitchen remodel on the low end, an average kitchen remodel is about $30,000. Typically, most general contractors and remodeling contractors have about a 20% markup, right? So, if it's a $30,000 job and again about the average is a 20% margin, markup, margin, right? Then, they're looking at about a $6,000 profit margin, $24,000 would go out to materials and two subcontractors for labor, right? That's about a $6,000 profit margin per lead there, so it's easy or it's much more easy to justify charging $100,000 a lead, when there's $6,000 profit potential for that lead. Does that make sense?
So, again, think about it logically, Will, that's first and foremost. Just think about the type of business that you may want to generate leads for. Think about what they charge for their product or service and think about what their cost may be. Try to guesstimate. You can try to do some simple Google searches, guys, and start looking for that kind of data. You will likely find it with a little bit of digging, just by Googling. As a last resort or if you're not …
Send somebody a gift card for $20 or something like that to Starbucks or to a local restaurant and then call them after you know that it's been delivered, right? Then, say, “Hey, I'm the guy that sent you the $20 gift card. Would you mind answering a couple questions about your business because I'm looking to get into marketing for that. I'm not trying to pitch you on anything, that's why I sent you a $20 Starbucks gift card. Would you mind taking a few minutes?”
Butter them up first by giving them something. I've done that in the past, guys, and it works. So, again, it's just a conversation starter and is it worth $20 to actually find out what the margins are for a particular business that you may be interested in generating leads for? Also, couldn't they be the first person to buy leads from you, after you had that conversation and built some rapport with them? Think about it. So, there you go, Will. Like I said, a lot of the times, just think about it logically first. Do some research on Google. You'll likely find the information you're looking for, some sort of statistic sheets or something.
Lastly, you can always just send somebody a small gift. Or, you could just do a straight cold call, but if you want to butter them up first … Remember the law of reciprocity, when you give somebody something for nothing and you're not trying to pitch them … You guys know, probably from prospecting and trying to sell marketing services, we've always talked about how we should lead with something free first and then you try to sell them something. What if you give them something free first and you don't try to sell them anything. You just want to ask them a question.
You'll probably close that sale because you're not selling anything, you know what I mean? I would try that.
Marco: What I've also done, is I just have people call as a customer, just a typical customer to get a quote, just so that I have-
Bradley: That won't reveal what the profit margin is for that.
Marco: No, no. It won't reveal the profit margin, but it gives you an idea. If you have a quote and you know the general markup, which is 20% to 30% across the board, sometimes 10. It's generally 20 to 30, then you know more or less where you are.
Bradley: That's true. So, Ted's up. He says, “Local Lease Pro method question. I'm in a large city with a dozens zip codes … With a dozen zip codes within that city name. If I secure a GMB in one of those zip codes with the population of 10K, should I limit my service here to target just that zip code where the GMB is secure?”
Well, that's up to you, it depends on really how you spaced out your assets. You don't want there to be gaps or spaces between us, that's if possible. So, that's really determined … Again, this is more of a question that should be answered on Monday, not necessarily today, Ted, because we're having the whole Local Lease Pro Update Webinar then. But, yeah, I would say it depends on how you have your other assets within that same service area radius spread out, right? Let's say you have a 20 mile service area radius and you've got only four assets and they're equally spaced out across those 24 or that 20 mile radius, then I would have the service area setup for each of those locations to where they all overlap in the middle slightly but that way the whole 20 mile service area is covered, by service area of each location, right?
So, each location will cover 25% in that particular example. So, that's how I do it. If you're doing a whole bunch of locations within a particular service area, then yeah, you can go hyper local, which is really what we're teaching with Local Lease Pro anyways, is going hyper local and keeping your service area or radius very, very tight, or small. Something I typically have been doing is going about a 5 mile radius, guys. That's only a 10 mile service area, right? 5 mile radius from the location itself, that's typically what I'm doing. But, again, it depends on how many assets you have and how big your service area is and how you want to spread them out then.
We'll talk more about that on Monday. Okay, there you go, Adam, thank you. Thank you. There you, Brian, it was just posted below you. “What time is the webinar on Monday?” It's 4:00 PM, I believe Eastern, right? Hello?
Bradley: Yeah. All right, Monday, September 17th, I believe, yeah, 4:00 PM>
Adam: I'll put it on the page, it should've been on there.
Bradley: Yeah. Okay, cool, thank you. Cool, we're almost done. We can wrap it up either early or on time. GMB, Brian, okay. Says, “GMB, need to have GMB site in addition to the page, need to have a GMB site in addition to the page. I thought the GMB page was a site until I saw a link to a GMB site.” I think you're talking about the maps page. No, a GMB website, Brian, is a web … Google gives you a free website now. It's whatever sub domain you choose, .business.site, that's a GMB website.
Okay, it's just a one page site, but every time you create a GMB post, it gets … If you have a GMB website published, then it will also be converted into an internal page on the site. So, that's a GMB website. Yes, if you're doing GMB stuff, I say, setup the GMB website too. Use all the tools, all the features that Google gives you guys. That's why we're crushing it right now. We're doing everything that Google is giving to us, where 95% of other businesses don't even have a clue that it exists. That's why we're crushing it right now. That's what Local GMB Pro is all about.
Just get in there and use all of the tools that Google gives within Google My Business and Google will promote your location, your asset, above everybody else because you're using all the tools that nobody else is using. Does that make sense? Yes, Brian, use the GMB website if you can. Marco, do you want to comment on that?
Bradley: Okay. I'm not even building WordPress websites anymore guys. I swear to God. The only time I'm going to build a WordPress website is if a client demands it. For lead gen assets, nope, don't need them anymore. Why the hell would I want to go out and pay for a domain, setup hosting and deal with all the stupid WordPress shit that we have to deal with all the time, when I can setup lead gen assets all day long with a GMB single page website and I never have to do a damn thing to it, think about. So, again, if a client demands a website, which most clients will, then, that's fine, I'll work on their WordPress websites for them.
But, for my own stuff now, nope. No more WordPress sites, I'm done. At least for now, that may change.
Marco: For those of you who have worked out the page rank math that business.site is around a 5, 6 PR. That doesn't mean that your sub domain is going to get a 5, 6. But, I mean, you're attached not only to a Google property, but it's like a 5, 6 PR. So, the quality score will be a … Not the quality score, but the ranking score will be just a touch lower than that, but it's a really good indicator that it's fucking powerful and you need to be there.
Bradley: All right, so … Thank you, Marco. The next question, [Asheesh 00:43:01], I guess. I'm sorry if I mispronounced your name. That's a metric question, Asheesh and I know it's the first time you've posted a question for us, so I'm not going to slam you too hard, I promise. But, something we don't care about here at Semantic Mastery is metrics. I could care less what [Moss 00:43:18] metrics say about a domain or a webpage. I could care less what Majestic SEO says or what an AH Ref says because we stopped tracking metrics over two years ago and I haven't had any problems whatsoever.
I don't give a shit what the metrics are from my competitors compared to the metrics that I work on or my client's assets because we can still get results regardless of what those metrics say, period. We've proven that over and over again. So, again, I'm not picking on you. This is probably the first time you've asked a question here. This is really not the forum of Semantic Mastery is not the place to ask questions about metrics and why your higher metric property isn't outranking somebody with lower metrics. Probably because they're doing stuff that really speaks directly or feeds Googles … Feeds Google exactly what it wants and that's independent, separate and apart from metrics.
Metrics are proprietary. So, Moss has its own algorithm that it tries to determine the strength of domains, pages, and things like that based upon what it things Google wants. And AH Ref has its own and Majestic has its own and everybody has their own metrics and they're all proprietary. None of them work for Google. So, what I'm saying is because Google doesn't give us page rank metrics anymore, which was the most accurate, then why bother with third-party metrics. I know some people out here live and die by third-party metrics. That's fine.
If it's working for you, that's great. But, in your case Asheesh, you're saying that your metrics are higher but it's not ranking. So, apparently, it's not just a metric thing that determines whether you rank or not, right? You're saying that you have living proof right now that it's not just a metric thing, which is why we don't care about third-party metrics anymore. I don't even track them, I don't care. Does that make sense? Now, I know Marco has a strong opinion about this too.
Marco: Yeah, absolutely, because everything we do is meant to trigger the good parts, let's call it, of the Google algorithm, freshness and proximity. Just everything that Google is looking for. They're looking, as I said, for the ranking score, they're looking … It's not just pay join, pay join is part and I've been saying this for a couple of years. Pay join is part of the ranking score algorithm and that's what we're building up. As long as we're working towards that, we can care less what Moss is doing or Majestic or anything else. It's a guide, but theirs is a guess.
If you think of a whole bunch of people together and they got the math that Google gives you, because they don't give you everything, and they made an educated guess, right? Some went for domain authority, some went for trust. Well, neither one has everything that Google has. The only one that has that Google has is Google and they're not giving up the ghost. So, all we can do is … The Semantic Mastery, which is we test, we see what moves the needle and then we do some more of it.
We do some more of it to the point where we try to hammer it and try to break it and try to get Google to push back, so that we know when we come to you guys, we can tell you these are the boundaries as far as what you can do.
Hernan: Yeah, with the thresholders.
Marco: Yeah, absolutely. We need to know. We need to know what doesn't work, so that we can give people what does work, right? That's just obvious, that's what everybody should be doing and if they're not, then, Asheesh, avoid them. Go somewhere else.
Bradley: That's it. Thank you, Marco. [inaudible 00:47:04], by the way, I don't know if you saw that I commented on your question on the Syndication Academy update. Man, I really apologize, I missed your question. Yours was the first question, so I don't know how I missed it. But, he was asking on that about can you get an RSS feed from Facebook. Yes, you can from Zapier, you can get an RSS feed from Zapier. So, yes you can.
In fact, I posted on that page the event page from earlier that I would try to squeeze that in from the update webinar we're going to do next month in January, which is part two of this Syndication Academy Update Webinar that I held today. So, I'll try to get to that.
So, his question today or for here is there a benefit using a hashtag when posting to GMB? I have no idea. Marco, do you know? I still haven't been using them, so I don't know. Does it even take hashtags?
Marco: Yeah, you can use hashtags, I don't know if they go … Actually, you can do jump links in posts. I just gave me something that I shouldn't be giving away, but run with it.
Bradley: Yeah. I don't know. Well, jump links are different from hashtags though. Again, I don't know if hashtags if they hyperlink with a posted post, I don't know or not, I haven't tested that. I have no idea.
Bradley: Hashtags, yeah.
Marco: Maybe that's something we should test, we should put that on our list of things to [crosstalk 00:48:31].
Bradley: I'm going ping Rob, test hashtags for GMB post.
Marco: Yeah. Tell him to contact Irene and then Irene will contact me.
Bradley: Whatever, he knows what I meant. Okay, yeah. That's a good one, thanks for pointing that out, I haven't even thought about that, we can test on that too. Yeah, the jump link thing, we will be talking about that in local Lease Pro or Local GMB Pro. Probably Local GMB Pro and then Mastermind guys in probably sometime next month, because I got part two of Syndication Academy Webinars very specifically about Q&A posts and Q&A schema, questions and answers schema. So, there's something that we can apply with what Marco just leaked to that. We'll talk about that once part two of Syndication Academy Update Webinar is complete. Okay. But, there's something very powerful we can do with that.
Edward says, “Hey, guys. Thanks for doing this.” I'll plus one that. He says, “For a competitive search term, which are the main needle-movers for boosting GMBs ranking> Only a small team here.” Right now activity, Edward. Obviously, make sure it's fully optimized, it's well optimized. It's got good content and then posting activity is probably the number one factor in my opinion for getting results. Getting traction with a GMB asset. So, guys use the data in the GMB assets to tell you what Google wants. The data in the GMB insights will tell you the best days to post.
Maybe you need to increase posting frequency on those days, right? It will also tell you the keywords that are … Or, the search queries that are bringing the most traffic to your site. For whatever reason, when you target those keywords in GMB posts, they tend to bring in more traffic. Also, by the way, you'll probably notice, Edward, a lot of the keywords that are bringing traffic are near me keywords, near me queries, right? Or, variations nearby, close to me, in my area. Those types of queries. Target those, guys. You're triggering the mobile algorithm that way. Google loves that shit.
So, go in there and collect … Start building a database in near me terms and all the variations thereof. Then, start targeting those in near me type posts. Again, we have post templates that are called near me post templates inside Local Lease Pro, as well as local GMB pro. Not going to give them to you here, but you can create your own too by the way. You don't need my templates, you can sit down and just think about how to create your own near me templates. Post regularly and consistently and often, right? That's the number one key.
Then, as far as getting ranked in the free pack, which isn't really necessary to get results from GMB. It doesn't even have to be in the three pack, guys, because you're talking … Especially what I just mentioned with the mobile stuff, you don't even need to be in three pack and you can still generate leads from GMB assets, we've proven that. If you want to be in the three pack because, let's face it guys, that's still something that we as us like to see, right? Local PR pro, I'm not shitting you.
Probably the quickest way I've ever seen, other than the other Local Lease Pro method, which is just researching locations and finding easy opportunities, other than that, the quickest way I've been able to get into the three pack is through press releases in the Local PR method, which is PR stacking and all of that. Again, that's why Local Lease Pro guys is hands down … That is our number one front end product right now. It will be, as long as this opportunity exists, right? Local GMB Pro is the advanced training for GMB assets.
It's for those assets that don't push into the three pack and generate results right away. It's for the more competitive areas. That's what Local GMB Pro is, it's about how to get the absolute power out of a GMB asset, whether it's in a three pack of not, it makes no difference. Local PR pro, is the course that teaches you how to push that into a three pack in very, very quickly, whether it has a website or not. That's why there's three courses, guys. I'm telling you, they work hand-in-hand. Then, lastly to follow it all up, is RYS Academy and drive stacks, which is like … that's super advanced stuff that just pushes a shit ton of power into whatever you want through Google properties, right?
So, it's like those three courses are … They compound. They just build upon each other and then RYS is for … That's just the icing on the cake and that's for if you have … If you just want to push massive authority. Marco, you want to chat about that at all?
Marco: No, I think you nailed it on the head. They go hand in hand. Local PR Pro, Local GMB Pro, Local Lease Pro, each one acts differently. Then, when you want to … If you want it to stick, you throw drive stacks at it and then it's like … Like I said, it's never … I haven't seen it this easy to make money in so long, that it's not even funny. It's just so easy. The main needle mover, as you said, it's just activity, but it has to be the right kind of activity on that niche. Let me tell you right now, that each niche reacts differently, depending on the kind of posts that you do. I'll give that away. I'm not going to give everything away, but I'll tell you that.
Bradley: Jeff says, “How much SEO do you do for GMB sites? Also, how much can you throw at a GMB site without incurring the wrath of G?” Okay, as SEO, I just put well-optimized content on it, guys. The beautiful thing about a GMB website is you don't … You cannot modify SEO elements of the page. You don't put in header tags and you don't … You just literally past content in. You can bold stuff and you can create links from within the content. You can't add header tags. There's nothing that you can modify on the elements of the page, it's just text only, right? It's all you can do.
Our auto-poster, the GMB auto-poster, that we have will also automate a siloing post, which is really, really cool. Okay, so you can do that. But, as far as the off page stuff, I don't know because I haven't done any massive spamming to the GMB websites yet because as I was just talking about in the previous question, the only exterior link building I have done thus far has been from press releases and drive stacks. I have not even thrown any spam link campaigns. We have a [inaudible 00:55:47], right? We have a link building manager who's fabulous, he's amazing at what he does.
I haven't even started testing, sending link campaigns to a GMB asset yet, maybe Marco has, but all I've done is drive stacks and press releases. I just now starting to play with syndication networks and syndicating GMB posts because our auto-posts create an RSS feed from GMB posts. So, I'm starting to test with that a little bit too. I have almost … I said this with RYS stacks, but I've also tested just link building with Google sites, using a software from Peter Drew. I haven't done enough testing there to determine whether that's something I want to add in my standard operating procedure or not.
Yeah, again, since it's a Google property, Marco can probably comment on this a little bit more, but I haven't tested the limit on that. But, since it's a Google property, will likely withstand anything you throw at it. What do you say, Marco?
Marco: I say that I haven't needed to do anything, except what's in the training so far. It's so simple, you just go, you get an asset. You optimize it the way that it's taught, you throw it up, it ranked or it doesn't rank. If it doesn't rank, you can still … The activity will create calls. The way that it's setup will create calls, it'll create activity. That activity, Google starts feeding on it because it starts seeing it. Activity is one of the major factors right now. I keep saying it, are activity, relevance, trust, and authority. Those are the things that will trump anything. I don't care what it is, I don't care what negative aspects there are. If you have activity, relevance, trust, and authority setup in whatever it is that you're doing, it's going to trump everything and Google is going to reward you over and over and over again.
Bradley: Yep, there you go. Kasey says, “What's stopping someone from creating thousands of websites in GMBs and running them out?” Just time and any other major complications. Yeah, time, that's it. Time and funding and having a team to be able to accomplish that. What do you think we're in the process of doing right now? We're building those teams so that we can do that kind of volume. That's exactly what we're doing, Kasey. That's why I said, the opportunity while … Strike while the irons hot. Right now is the time to do it and that's why I've been pushing for two months now, as far as I have been to try and build a … This in a scalable way. We're training VAs. I've created … I spent weeks developing training videos and process stocks to be able to train virtual assistants how to do this entire process from start to finish.
The pofu live attendees are getting these updates from me in real time. They're kind of helping me with this, right? They're all using our scaling processes to build their businesses. So, we got all these people that are doing this right now and we're teaching some of this in the Mastermind as it becomes refined and repeatable because it's still kind of in its rough stage right now. The Mastermind as it becomes proven, I share this in the Mastermind as well.
That's exactly why, I don't know how long this opportunity is going to last. While it's here, we're going to try and secure as many as possible, right? So, Kasey, the only limitation that I know of right now is your bandwidth, and your funding, if you're going to be hiring it out, right?
Marco: Definitely budget, unless he has his own method of securing GMB assets. 1,000 or 2,000 of them, if you get through us, we're talking about quite a bit of money.
Bradley: Yeah. Yeah. All right, Wayne, last question and then we're going to wrap it up. We're right on time too, so that's perfect. Wayne says, “Realized today that if a prospect in HVAC or plumbing can't get into local service ads, then there's a hell of an opportunity to do what you learned from Semantic Mastery to help prospect.” Yeah, that's true. Thank you, Wayne. So, yeah, if you can't … For example, guys, I know that in our Mastermind, somebody was talking about trying to get one of their clients into the local services ads section, which is what you're seeing here, right? Apparently, it was funny. I think it was Muhammad.
But, if you can't pass a background check because of something … You've got a skeleton in your closet, you can't get into this section. So, what Wayne is saying is true. That doesn't mean that they're dead in the water, right. DITW, that means that they have … You just have to do other things, like Google Ads or like what we teach with maps, which is Local Lease Pro and Local PR Pro, right? Excuse me, Local GMB Pro. So, there you go. Thank you, Wayne, that's a good point. All right, no other questions, right on time. Hot damn, that doesn't happen very often. Whoo. Cool, and even Adam's still here. Wow.
Adam: About to head out. Time to hit it before the sun goes down, go for a run. But, I want to remind everybody to show up for the webinar on Monday. If you've got any questions about this stuff, I know we talked about Local Lease Pro for a bit today, a lot of questions about it. Whether or not you're a member, show up, go register, come hang out. This is a great way to close out 2018 and really start kicking ass in 2019.
Bradley: There you go. Also, we have a Mastermind seminar tomorrow, for those of you in the Mastermind. So, post your questions through the forum, the Google forum, guys, because we've got a lot to go through tomorrow. So, thanks everybody for hanging out. Thanks, Marco and Adam.
Marco: Bye everybody.
Bradley: See you.
In Semantic Mastery's weekly Hump Day Hangouts episode 206, one viewer asked how to increase the power of drive stacks.
The exact question was:
I bought your drive stack (through SerpSpace) based on recommendations here and on FB. it's been about 3 weeks and I don't see much (if any) of a boost. I feel like I must be missing something. Is it too soon? What can I do to increase the power of the drive stack?
In Hump Day Hangouts episode 206, one participant asked if it's good practice to use Bit.ly links within content once it hits the second tier.
The exact question was:
Would it be a good practice to use bit links on the links within content once it hits the second tier. So that all links pointed at tier 1 obfuscated and parasite DA & trust from say Bitly, or owly…or does that not make sense??
In episode 206 of our weekly Hump Day Hangouts, one viewer asked if Semantic Mastery is offering a keyword research package.
The exact question was:
4. Do you guys offer a keyword research package?
In episode 206 of Semantic Mastery's weekly Hump Day Hangouts, one participant asked if there is a way to determine what keywords found in the GMB Insights tab generated the click/call/request for directions.
The exact question was:
2. GMB question: Is there any way to determine what keywords found in the Insight tab attributed the to click/call/request for directions?
In episode 206 of our weekly Hump Day Hangouts, one viewer asked if one needs to update all citations when rebranding a GMB in the 3-pack for lease to a client.
The exact question was:
Hey, guys! I just finished the Local Lease Pro course. Fantastic course! It truly is a Business-in-a-Box! There is one thing I'm a little fuzzy on though. If I am leasing a GMB in the 3-Pack to a client with a call center answering service, and I agree to rebrand it to match their branding, what happens to the literally hundreds of citations that will no longer reflect the change in branding? Do they have to be updated as well? If so, what's the best way to manage that, outsourcing? Are there tools or services that will help locate all the citations out there so they can be updated? Thanks much!
In episode 206 of the weekly Hump Day Hangouts by Semantic Mastery, one viewer asked if it's a good idea to set up a GMB for a business targeting global customers.
The exact question was:
Is it a good idea to set up a GMB for a non-local business. Like for example, I license my music to musicians, singers , song writers , hip hop artists , podcasts , YouTubers all over the world. If I created a GMB profile would it benefit my site since GMB is great a giving relevancy singals to Google?
In episode 206 of our weekly Hump Day Hangouts, one participant asked where one could get simple, valid Q/A code for the SEO Ultimate Plus plugin.
The exact question was:
Hi guys! I have some structured data questions (for non- AMP pages). I am using SEO Ultimate Plus plugin and using the plugin’s article markup as well as its Code Inserter module.
1) When adding Question & Answer markup, the pages validate in Google Testing Tool with one warning: “”Missing a QAPage markup item on page to which this item should be associated””. This happens with 3 variations of code including one from SEMRush. Any idea on what that could be? Any advice on where I could get simple, valid Q/A code?
Click on the video above to watch Episode 213 of the Semantic Mastery Hump Day Hangouts.
Full timestamps with topics and times can be found at the link above.
The latest upcoming free SEO Q&A Hump Day Hangout can be found at https://semanticmastery.com/humpday.
Adam: All right, welcome everybody. This is Hump Day Hangouts. I just realized that I did a live stream in our Facebook group asking people to come to Hump Day Hangouts 214. But apparently I was a week in the future, because this is Hump Day Hangouts Episode 213. Today is the 5th of December 2018. And before we dive into answering everyone's digital marketing questions, going to say hi to the Semantic Mastery team real quick. So left to right on my screen. Chris, how are you doing?
I'm doing good here. I'm in the gym here as you can see. So yeah, that's life in California.
Adam: Outstanding, outstanding. That's tough. Yeah, you're in California and you're indoors. What's going on man?
Chris: Nothing much. It's raining outside like, [inaudible 00:00:42] about the weather. How about at your place?
Adam: Yeah, well, it was raining this morning. So I'll let you pump some iron while we move down the line here. Hernan maybe things are a little bit warmer for you, right?
Hernan: It is actually. It's a nice day today. I think it's about to rain but going good and yeah, really excited to be here. Really excited for what's coming for this month. So very good.
Adam: Marco. How you doing man?
Marco: I'm good man, babysitting.
Adam: Keeping busy.
Marco: Real busy. She's a handful, but I'm happy. And then of course Christmas. So it's annual charity drive for Semantic Mastery. And so I'm really happy about that. It really gets me going man. This is the stuff that I really like, that I really enjoy, right? It's what makes me happy. So looking forward to doing all of that.
Adam: Outstanding. Yeah, we're going to have some more information on that. I know we've had a lot of people who have donated and are going to be coming into the kind of the webinar on Monday and I'll talk a little bit more about that. But thank you to everyone who's donated so far. And last but not least, Bradley how are you doing?
Bradley: Good man. Just happy to be here.
Adam: Good deal. All right, short and to the point. Well, just one-
Bradley: One thing real just quick. Marco, I pinged you in Slack. Could you reply to that when you get a chance. Sorry, I just need a link for something.
Adam: Yeah, right. You guys are just sending gifts back and forth. All right everybody. Well, first of all, if you're new to Semantic Mastery thanks for tuning in and watching this. Whether you're watching it right now live or if you're checking it out on the YouTube channel, appreciate you watching. You can always come and watch live and especially if you're on YouTube and you want to get replies, we try to reply to comments and questions on YouTube channel. But if you want to have the best chance of getting your questions answered go to www.semanticmastery.com/hdquestions. And I believe that is in the YouTube description as well. Or if you just join, you sign up to join our subscription list. We send out alerts about hey, we're starting soon you can come join and do it that way.
Bradley: [inaudible 00:03:43].
Adam: We do, we do. We got a lot of updates coming. We just told the members about it inside of the Mastermind believe last week. I know I was traveling so kind of lost track a date but we got some big changes coming, a lot of really good stuff and we're going to actually have a little bit of a webinar about that later in the month right Hernan.
Hernan: Yeah. It's going to be around the … Well, it's going to be after Christmas. So it's going to be around the 26th, 27th around that. And yeah, we're going to be announcing a bunch of updates and upgrades and enhancements that we're doing to the Mastermind, the Semantic Mastery Mastermind experience if you will, right? So we have a lot of content in there, a lot of people having great results. But we felt that we could do a lot better with how things are organized for you guys. So yeah, that's going to be quite a treat for everyone within the Semantic Mastery Mastermind. So if you wanted to join, go ahead and join because it's going to be quite a ride for 2019.
Marco: Yeah, better to [inaudible 00:04:42].
Adam: Yeah, definitely. So we got that going on and then also we're going to have a little bit more firm announcement. We got a really cool update webinar. Bradley's been doing a lot of work as well as other people with the Local Lease Pro stuff. We're going to have an update webinar about that. Bradley decided to make that public and then we're going to do-
Bradley: For a short period of time.
Adam: Yes. For a very limited period of time. But you can come watch it. We understand, you might be in a different time zone. So, we're not going to say you have to be there live. But you're going to have a day, maybe 48 hours to watch it. And as well, we'll answer questions. Go deep into that. We're seeing a lot of really good results. We want to share this with people. And also we're going to have some specials announced there as far as some Christmas good stuff going on. I'll leave it at that.
Bradley: I got a couple things to add to that briefly. So yeah, so that's December 17th, correct?
Bradley: Okay, so we're going to do a Local Lease Pro update webinar for the members and … But I'm going to make it public for a very brief period of time, probably only 24 hours guys. So all of you that aren't in Local Lease Pro, if you want to get … We're going to be talking about location research, I guess, some new discoveries and location research and some real opportunities that we were missing before. And so I'm going to reveal how to do that. I'm also going to reveal some really cool tips on how to … Because location research has expanded so much, which is really the tip of the spear. So it's really important. We're going to talk about how to make sorting through all that data more efficient and easier. So we'll talk about that.
We're also going to talk about some other just slight changes to the original training. But we're going to make that public just because we want a lot of you guys to understand what type of training it is. So in case you haven't joined, you may end up wanting to join because you're not going to get all of it, you're just going to get what I'm going to share as the update. So, that's only going to be part of the overall puzzle. If you want the whole thing you have to join Local Lease Pro or join the Mastermind because that's really the first product that you will get as a Mastermind member depending on whether you're starting off or trying to grow your business. But either way, it's one of our front end products now when you join in the Mastermind.
I would highly recommend that you guys show up for that. And then one other thing just real quick, it's kind of a side note. I meant to announce this earlier. And Adam I don't know if you set it or not. I wasn't paying attention. But guys, we've been noticing me to get a lot of questions in the comments section of the YouTube videos on our YouTube channel, and that's fine. But a lot of times those don't get answered or they're delayed for days or even weeks before they get answered, because nobody's actively monitoring our YouTube channel comments. So I just answered them occasionally when I see them. But just so you know, this is the forum for questions, right? Hump Day Hangouts, guys.
And I know not everybody's going to hear this. But just for those of you that end up sometimes posting comments or questions underneath the YouTube videos, especially like the clips that we cut out Hump Day Hangouts, a lot of times they don't get answered, that's what Hump Day hangouts is for. We give an hour every single week. So please post your questions here and that way we can get them answered, okay?
Adam: Cool. And something a little bit closer in time wanting to remind everybody and Marco mentioned at the beginning, but we got the charity drive going on right now. We're going to be tying that in later in the month. But coming up real soon Marco you got a webinar on the 10th and you want to talk about that real quick?
Marco: Monday 3:00 PM Eastern, anyone who's interested in Drive Stacks, whether mine or somebody else's, I'm going to show you how it's done right. And how you power them up the right way. And all it takes is a donation. So the course costs 4K as you know. And it's worth every frigging penny that you spend because nothing pushes more power than the Drive Stacks. We've shown it time and again. But Rob and I are going to go in there on Monday … Yeah, Rob is riding shotgun and he's going to give some stuff away as he always does. He's like Bradley, he likes to give away the farm. So if I'm not doing it or Bradley's doing it, he is. So we're always giving away stuff.
And there's a previous webinar that we've done. I'm trying to get access to that so that I can even give you access to that to the first one in the series. So I think it's just totally worth whatever money it is that you decide to spend. Give from the heart because it all goes to kids. You guys know the charity if you don't you can … I'll drop the links to the … We have some videos and what do you call it? In our YouTube channel. By the way, please subscribe to the YouTube channel. It really helps us and we also have it in the charity page, right? There's video so you can see what the charity is all about. You can also visit the Facebook page and so that's what we're doing guys. We're just helping kids.
If you like helping kids, you like helping others, donate and what you get in the bargain is a fucking awesome webinar on how to power Drive Stacks. It can't get any better than that. Yeah. And by the way, I misspoke man. I'm not babysitting I'm just being dad.
Adam: Awesome. Well, you guys heard it Monday 3:00 PM. And again, give which you can, give from the heart. This isn't, like Marco said, this isn't going to us. It's going direct to charity. And then Marco's been nice enough to share this information, put it on the webinar and try to get you access to that other one. So I put the link on the page, go there. And then also we're looking for input on a resource we're putting together. We have a list of a couple Hernan posted in the Facebook group yesterday. We've got a lot of responses but we love as many as we can get. Going to put that on here as well. If you can just hop over there, check it out, see which resource you would want and vote on that, we would really appreciate it. With all that said, I think we're ready to go.
Bradley: Okay, cool. And one thing I want to mention, I just thought it was funny that the Local Lease Pro method is just crushing it guys and it's … I don't know, how long it's going to last for us to have this kind of opportunity. So we're trying to build as quickly as we can and that's basically what we're teaching in the Mastermind. And it's super important and what's really cool about, there's a one particular metro area that I've already got a service provider lined up for and they asked for us. They give me a list of specific locations that they want to get more work from and so I did the locate … Well, I had my VA do the location research and I think there was 12 maybe 13 areas in total that we researched like zip codes essentially. And I ended up identifying five that we were going to attempt to secure and to rank for Legion.
And I got three out of five in the maps pack, in the three pack with nothing other than claiming, verifying and optimizing the GMB profile. It didn't have any press releases, it didn't have any off page stuff. It was just literally just optimizing the profile. So three out of five in the metro area almost overnight. It's just fabulous guys. And so that's kind of stuff you can expect with Local Lease Pro. And that's, again, we're going to be doing the update webinar on the 17th. So I highly recommend that you show up for that so you can get a taste of what it is that we're doing, okay. And with that, I'm going to go ahead and grab the screen. I'm going to get into some questions.
All right. First, Larry is up. Larry had several questions last week. He said, “I have begun thinking about local GMB and have a question about local city size and search demand. Is there a bottom threshold for GMB regarding city size and demand?” Okay, I mean, no, there isn't a … You can still get leads from a Google My Business asset even in really small towns. I Know, because I've got several Tree Service assets in some very, very small towns. And what's great about them is they're typically really easy to rank. And obviously I don't get a whole lot of calls from those. But they still do generate calls. So yes, you can still get leads from an area even if it has no search volume according to Google Keyword Planner. But don't worry about that. Really don't worry about that because the Google Keyword planner's typically showing keywords that advertisers bid on.
As far as what I'm doing for my minimum size like when I have location research done by my VA for let's say 30 zip codes around a metro area, including the metro area and then the adjacent or surrounding areas. Let's say we research 30 zip codes. Out of that what once we've identified all the zip codes within a specific radius, then my VA goes and searches the population data for each one of those zip codes and then sorts it and gets rid of any unique or stand or, excuse me. Unique or P.O.Box type zip codes which have zero population and then the ones that, the remaining zip codes that do have population the window that I'm selecting is no less than 10,000. If the zip code has less than 10,000 people, then I omit that.
Now that's not saying that you can't get leads from that. You certainly can. I'm just saying that typically I'm going for 10,000 or more population in a specific zip code, because it's going to produce more call volume, right? It's likely to produce more call volume. So that's just an arbitrary number that I pulled out of the air no kidding. Maybe at some, once I have more of a streamlined process and everything else I may test with some lower population areas and see if I could still generate just as good results or similar results. But that's currently my threshold. And there's really no rhyme or reason to that I just selected that, okay.
But again, it doesn't matter how small the area is, people need stuff, right? Like, so it doesn't matter even if it's a very small town with a small population of say 3,000. Those 3,000 people are still going to need services, right? Of whatever it is. So if you can get a listing in that area, it might not generate a lot of leads, but it should generate leads nonetheless. Okay?
Marco: Yeah, I would add that it depends on what the lead is worth. Because if you're getting 10 and it's only 10 bucks, I don't know if you want to bother with $100 a month, although some people … If you do that 1,000 times, that's a whole lot of money.
Marco: Right? But if you're dealing with something that's high demand in the area, and high ticket so that maybe two or three calls a month is all you need to make this successful for whoever it is, then I mean, totally, because 15,000 people you're going to get some kind of call volume. What kind of call volume? I don't know, you're going to have to research. Research the competition, research what's going on. 15,000, I would say definitely.
Marco: That's not a small size town. I mean that it's small in comparison to others, but you're still going to get decent call volume maybe in the 30 to 40 calls a month range maybe I don't know. If you get a call a day, you're good to go. Calls that turn into leads. Let's say if you get one a day, 20 a month you're good to go. The dermatologist is happy because he wasn't getting those before and it depends on how much he's willing to pay you for your efforts. I mean you got to weight that. How much are you going to get paid for the work that you're going to do.
Actually in if you have Local Lease Pro and you know how easy it is, you'd laugh all the way the bank because literally there's very little that you need to do.
Bradley: Yeah, I agree. I mean, there's no way for me to speculate on how many calls you could generate from a city with 15,000, especially for dermatology keywords. It's not something I've ever … I've never worked in that industry. So I couldn't tell you. But my point is if a three pack is showing its 15,000 people in that population in that area and you said it's a mess and can be easily taken over, then I'd do it, right? I mean it depends. Are you getting paid. Has he already agreed to pay you to do it or are you talking about doing it to generate leads. However you decide to do it.
Something else Larry you can check out is use Google Trends. Go to google.com/trends and you can take … And that's trends, T-R-E-N-D-S and then you can actually sort, you can put in keywords like dermatology, dermatologist, things like that and then select your State, select United States and then select your State that you're in. And then you can get kind of an idea of what the Search interest is. It doesn't show search volume, it shows search interest and it's like a percentage, essentially. So you'll see search interest for the keywords, not only for like dermatologist and dermatology and again I'm not familiar with that industry. So I don't know what somebody looking for that would search for, but that's a great place to start. That is always where I start for any type of keyword research is Google Trends because I can specify my area, my location, my geography, and then I can narrow down all the way to a city level. But that typically restricts data considerably.
I usually start at the State level and if I don't see a lot of data, then I'll broaden my search to United States so the entire country, right? But usually I'll start with just the state level and then also you can adjust the time. So how much data are you looking at as far as historical data. I think by default now it's at 12 months, the previous 12 months of data. But you can select from that drop down also like five years, the last five years or since they started Google Trends, since Google Trends started tracking this data which I think was in 2004.
You can go all the way back to their if you want and that'll give you even more data. But what's cool about that as it will show you the top related search queries based upon your seed term which in this case would be like dermatologists for example. So it will give you a lot of other keywords that now you can start to do research on to identify other keywords that could generate traffic to the business, right? And that'll also, like I said, it doesn't show you search volume. But guys remember the AdWords Keyword planner is or the Google Ads Keyword Planner now, it's an AdWords tool. So when you're talking about doing stuff for SEO, I do still reference it occasionally because it gives me some idea of what type of interest there is for specific keywords but it's not an SEO tool.
It's different in that the data that it's showing is for AdWords data for people that are bidding on keywords and for people that are interacting or clicking on Google ads. So that's what it's showing not necessarily organic stuff, right? So that's why I say, I don't really care what search volume says anymore. I go to Google Trends I take a look there then I also use Power Suggest Pro to pull back a lot of long tail stuff based around my seed terms and then that's it. If I know that there's a suggested phrases and I know that trends shows that there's data and related keywords for that or whatever seed terms of researching then I go ahead and build it for them anyways.
And last but not least, I've said this before but something else you can do is to identify whether keywords convert, whether they generate traffic is set up a Google Ads account or a campaign, excuse me. Set up a Google Ads campaign and just throw a couple hundred dollars at it and test. Because with the alpha beta campaign structure which you can research that just go to Google and search alpha beta Google ads. And you'll see a PDF by what's called by … Excuse me, it's a PDF by a company called Q3 Digital. And talks about what alpha beta campaign structure is, which is really, really easy to set up. It's super simple to set up and it will very quickly show you which keywords are generating traffic and then that's what you can start your SEO campaign around or the keywords that are actually generating traffic, right?
And so that's something else that you can do. Just with a small budget is figure out which keywords are generating traffic and then build your SEO campaign around that. Here's the thing guys, I don't recommend going out and just throwing stuff at the wall when it comes to SEO. Like as far as, “Hey, I assume these keywords are going to be generate traffic. So I'm just going to go start SEOing for these keywords.” Because what happens is you spend a lot of time and effort and perhaps money too on optimizing assets. Building assets optimizing them, building links, creating content, all this other kind of stuff just to find out that maybe that's not a winner.
Whereas if you take AdWords, you could throw a couple hundred dollars at an AdWords campaign, which you could set up in an hour or two tops. If you know what you're doing, right? It could be done in an hour. And then you could let just let the campaign run and slightly optimize it over a few days. And then you'll have data that will show you exactly which keywords are generating traffic, and then those are the ones that you target with an SEO campaign. It will save you a lot of time and a lot of rework. Anyways, I was a good question, Larry.
Next one is Dan, he says, “Is it okay to use a group of purchase images for several different GMBs in the same niche and simply geo-tag them for their unique locations?” Yeah, I mean, we do that Dan. One of the things that I have my VAs doing … We're not really using a lot of stock images anymore because … We've talked about grabbing images from YouTube. I can't get into that specifically here. But any of you that have been through any of courses know that we've covered that in multiple courses which is going and … Grabbing an image from YouTube that tends to work well because a lot of the times those are unique in that they're not … A still shot from a YouTube video hasn't been indexed, right?
My point is that they have a little bit more power. So that's one thing you can do. But what I have my VA do is about once a week just spend an hour going and collecting more photos just using the YouTube method and adding them to a photos master folder like a masters photo folder. In other words, it's just a pool of photos or screenshots or whatever that they've taken that we just keep adding to every single week. Another couple doesn't go in there or, however many they get done in about an hour. And that way as we continue to build GMB assets, our pool of available images is always growing, right? And so that way we can just select images at random from that that drive folder and then we just geo-tag them.
For example, if we're setting up a new asset, and let's say we want to optimize 30 images for daily posts or something, we'll you'll just randomly select 30 images from that photos master folder or even copy that entire folder. And then in put it in the project sub folder, and then use something like geo setter to geo-tag all of those images. And then whenever he goes to post, set up a GMB post or a blog post or anything really, he can go grab an image from that specific folder. It's already geo tagged. It's ready to go. Does that make sense?
We started off just with like 30 images that we started reusing over and over again for other assets. But I don't like that because it could potentially cause a problem. And you guys if you've probably heard me say this before. I hate rework. Like I hate losing assets, guys. I hated it. That sucks. It's very discouraging. So I'd rather spend the extra time developing the masters photo folder more and more on a weekly basis. And again, it's something a VA could do so that you just keep adding. Stock photos will work. Don't get me wrong. But I like to use more unique images of possible.
Marco: We did an entire webinar on how to get unlimited local images in Local GMB Pro.
Bradley: Yeah, [inaudible 00:26:23] right.
Bradley: I thought so.
Marco: In fact, yes we did. So if you're in RYS Academy or Local GMB Pro, you have a way to get unlimited local images and I showed exactly how it's done. And you can have just thousands and thousands of unique images from your hometown and you can relate them all to whatever it is that you're doing. It's a really simple method. I don't know why nobody else has come up with it, has said, “Holy crap. This is so simple.” Because it really is. Once you see it and you see how easy it is, you're going to hit yourself in the head and say why didn't I think of it because it's stupid simple. So if you guys are in it, you just go, it's in the Facebook group in the Local GMB pro Facebook group and in the RYS academy Facebook group. I uploaded the webinar in there.
Bradley: Yeah and I would say definitely you know give more images as you can. It's time consuming to do the methods that Marco was talking about as well as the YouTube method. That's why I recommend that you have a VA do it. Just train a VA to do it guys. It's very inexpensive to have a VA collect images for you, will save you a ton of time.
Marco: Hang on a second. The reason why I did that webinar is I wanted to show people also why you shouldn't use stock images because Google AI can pick out everywhere where that stock image been used. And it's been used multiple times. So Google knows that it's a stock image rather than image taken by someone at the location. So why not go through a little bit extra trouble and give Google what it wants. When we try to trigger the algorithm, that's always what we look to do. We want to feed RankBrain as much data as possible. But it has to be new data for RankBrain to really pay attention.
Bradley: There you go. So Greg's up. He says, “Went through the RYS DYF Manual best I could. I'm a newbie to this stuff and have the following questions. It looks like it may be possible for the RYS G site to rank for the main targeted keyword before the money site does. If so that would be an unfortunate money site branding situation. Even though the G site is carrying links to the money site. I thought the RYS stacks would push ranking juice to the money site.” Well, they do. But yes, sometimes the G site can rank first. And I mean, that's just because it's a Google property and Google's [inaudible 00:28:56] narcissism, right? Google likes to rank its own properties guys, that's why we utilize them the way that we do.
The idea is if you have a Google site that's well built and trust me the way that our guys do it from MGYB, it's incredible. Like, it's amazing how well they come out. I mean, they look really, really good. And there's a ton of data on them. And there's a ton of calls to action, as well as blinks and contact information and all that stuff, so that even if it ranks before the website does, which happens often, it doesn't matter because somebody clicks on it, they're still going to know exactly who the brand is, right? And they could click through to the money side if they wanted to. As far as I'm concerned, I don't care if the Google Site outranks the money site. It makes no difference to me because it's still a branded property that's pushing whoever lands on it to the brand. So in my opinion, it really doesn't matter.
Now, there are some things that you can do. Marco, can you add a canonical to a Google site? Is there a way to inject something in an HTML header? I can't remember [crosstalk 00:30:04].
Marco: Yeah. But that's not something that we're going to share. Not right now.
Bradley: Well, okay. I wanted to say how to do it. But I'm saying, you don't think Greg understands that canonical is anyways. But that's something that you could do. But I wouldn't even worry about it. Because, I would rather the Google Site index than not index and push all the power to the money site. Because if the Google site can index and it's still pushing power to the money site, then both could end up being on page one, right? And I would rather have that additional asset that would push a potential competitor off page one, than not have that asset. Does that make sense?
Anyways, yes, that can happen sometimes Greg. But again, in my opinion, is that's not a bad thing at all. Number two, “Is it best to embed the map on the money site's homepage, or can be embedded on multiple pages?” It can be embedded on multiple pages, or it can be embedded in the footer or in the sidebar which will make it appear on all pages. That's perfectly fine. Typically I embed a map in like the footer, one of the footer widget areas or a sidebar. Typically that's how I do it. Okay?
All right, we're going to be moving. James says, “Hey, hope you guys are well. Quick question if I may. Are you able to change a GMB address after you've receive the postcard and verified the original address? If so …” Well, now you can James only because everything changed recently. Now I don't know if it's a storefront business, as a point of sale. I know for like service area businesses, once you verified the profile, you just go in and clear out the address. There's actually even a link in there that says clear address. I mean, that's what you do now, which is crazy because for the longest time, ever since Google Maps came out, that's not how you did it. And that just changed within like the last six weeks or so. So yeah, you can and as far as … Recently even if you go remove the address, I don't know if you'd want to add the address back in unless it's a storefront.
If you have a storefront where people are going to be coming to the business then yes you want to make sure you have the correct address. But if it's a service area business you don't even need an address anymore once it's verified. Okay? Go ahead.
I might be giving away too much. Set up a manager and do everything through the manager. Don't ever again sign in as the owner. Protect the owner at all costs. Put all of the blame on the manager.
Bradley: You and I have conflicting opinions on that. In my opinion, it depends on whether you're building a lead gen asset which is a spammed asset essentially or if it's for a bonafide business. If it's for a genuine business, then I totally agree with what Marco just said. But if it's for spam to dress I'm actually recommending that to do everything through the owner account and not even connect a manager account. I'm going to that route because I'm trying to reduce any potential footprint issues. And remember with lead gen assets guys, they're spammed addresses, right? There're spammed asset. So you want to reduce footprint or eliminate footprint if possible.
But when you're dealing with clients or like bonafide businesses, right, genuine businesses, then it's not an issue because they're real businesses that can be verified, right? And can be re-verified if needed. So that's why I would absolutely recommend what Marco said, if that's the case. And that would be like assign yourself as a manager and then make the changes as a manager not through the actual owner account. That makes sense.
Marco: Well, here's the deal with that. We have MGYB Done For You services, right? Excuse me, GMB Done For You services. And the only way that our VAs can go in is as managers. And so that's just the way that it has to be done. And in practice what I've been seeing is that anything that we do as managers, whether it's a spammed address or whether it's a real address, Google doesn't react to it because we never put anything that's of the same type … We never put 100 let's say Tree Service properties on one manager. We spread them out. We give them multiple niches. So each one is going to look like it's an agency actually working in the GMB rather than one big umbrella that's getting spammed. Everything under one umbrella. So that's the way we're actually doing it inside the Done For You services. Because they have to be added as managers.
Bradley: That's right. All right. Randy says, “Began using Ghost Browser recently and found that you can edit the user agent string for different identities. Is there a benefit in changing that for different local business identities?” I don't know. That's not something I messed with Randy. If somebody else has an opinion. I'm happy to hear it. I don't worry about all that shit. I'm using Browseo instead of Ghost Browser and I just make sure that I log in through the … And that's what I was just talking about in the previous question. The Google owner account for the GMB asset we assign to project or essentially it's a profile in Browseo. And then we log in. And from that point on that browsing session remains live or active, right?
Even if we close Browseo that browsing session, that profile remains logged in to where when I pull up Browseo and open the Chrome browser the next time I'm already logged in, right? And so I don't care about the user agent stuff. That may be something that we start worrying about a later date. Right now it has not been an issue. It has not cause any problems so I don't mess with that. Again, guys I try to produce results with the absolute bare minimum required. Because otherwise especially when you're building stuff out at scale, the more steps you add the slower it takes to complete. And so we're trying to streamline things as much as possible.
Now again I'm not saying that that's not something that should be done or that will need to be done in the future I don't know. But it has not been an issue for me and the stuff that I've been doing yet. Does anybody have an opinion on that?
Marco: I don't do anything. I mean I have with Ghost Browser but very limited. I don't know. I found it very rigid. It might be a whole lot better … When it first came out. Might be a whole lot better now. They may have added a whole lot of stuff. But I'm just not familiar with it. And at any rate, I wouldn't be because the way that we teach it is get a VA to do it. And which is what I do. I just had a VA go through the training not for Ghost Browser but for Browseo and so that's what they do.
I'm sorry, but I can't help you with Ghost Browser. But we do have some people who use Ghost Browser. If you're in any of our paid groups-
Bradley: Yeah, just post about it.
Marco: Yeah, just posted in there, and we have a few [inaudible 00:38:03] if I'm not mistaken. There's a few people that are using Ghost Browser and are getting results with it. So, check in there.
Bradley: Yep, there you go. And last part of that, he said, apparently, there was an issue with the MGBYB website on his end. If you have an issue with something like that, just contact support at mgyb.co and try to get it addressed there, Randy. All right.
Peter says, “Hey guys. A month ago, I received the GMB listing from your store and there was a street address. Now there is no street address, but the listing is still alive. Should I do something about it or just leave it?” Well just leave it, Peter. If it's a service area business, don't worry about it. The address does not need to show in fact, you should clear the address if it's a service area business. Now, again that's changed that's different from even six weeks ago. It used to be there was a checkbox that you would check to hide your address, but the address was still in the GMB profile. It just wasn't shown in maps to the public.
But now as a service area business, it is recommended to clear the address. And once it's verified, you can clear the address. Google knows about what the original address was, but it's not even going to show in the dashboard anymore once you clear it, and that's absolutely fine. If it's a storefront, then yes, you want the address to show because you want people to be able to click for directions. You also want the location to show in maps so that people can find it for driving directions and all that stuff. But for service area businesses, there's no reason for the address to be listed. Because the business goes to the customer location, right? So that's what it should be. Just leave, and I'm assuming it's a service area business.
Eddy says, “Hey guys. I've been following your content for a while, but only the replays on YouTube. Do you guys still geo-tag your images?” Yes, absolutely Eddy. Absolutely. I've got a VA that does all that stuff. But yeah, absolutely. We geo-tag all the images.
“Also, do you guys purchase the image license for each individual with GMB or do you buy them once and use them multiple times?” Well, okay. I'm using stock images, which again, we try not to use any more at all. But okay. So, for example, I've got clients that I have bloggers post on their GMB profiles direct to the clients' GMB stuff, right?
And so in that case those clients have purchased like, they have an account set up, like I use stockfresh.com is the stock image site that my company uses, my team uses. And so each one of my clients that we blog for has their own Stock Fresh account and they pay for the credits. And bloggers actually just access their account to pull images to post for them. That way in case there's ever any license claim issues for that specific business, that business is the license holder. You don't want to as an agency guys purchase stock credit images or licenses and then post them on client sites. Because the client sites or assets have to be the license holders in that case. So your clients can actually be hit with a copyright claim. Be sued for copyright infringement if they're not the license holders.
And trust me, how do I know this? Because I learned the hard way. So I'm telling you don't do that. If you're going to be posting for clients on client assets, you want to make sure that they're the license holders. However, if you're building lead gen assets and you are the owner, well, owner I'm using air quotes, but you control those assets, then you could actually have just one license for your parent company, whatever your company is, which I hope you have an LLC or a corporation. But your company would be the license owner and then all of those assets you could post them too because you can produce the license and also produced that you control those assets, right? You can prove that you control those assets. So that's what I would recommend.
But again I highly recommend that you're not using stock images. I mean there's other ways to get images like we just talked about.
Ralph Pendergraph says, “Last week I asked about GMB accounts that were suspended immediately after verification. Bradley, you asked how were my Gmail accounts created, and they were created on my cell phone with the same number.” Okay. “Which is probably the footprint and the reason for the suspension. Just want to update you guys.” Well thanks for the update Ralph. That could be it. It's getting harder and harder to create Gmail accounts and that's why we typically just buy them. But we've been having issues with some of those recently too. It is, it's just getting tougher guys. And so we're just going to have to keep trying to work around to get to figure all this shit out. I mean, that's the nature of this industry, right? The cat and mouse game that is SEO.
But yeah, that's why it's important. If you're going to be using account providers, which is what I recommend, it's very important to find a provider that also doesn't leave footprints. Because what sucks is you end up with accounts that you start to do stuff with and then they get terminated incredibly easy, and it's because they were flagged to begin with, and that's a problem.
Greg, this is a question for you, Marco. “Hey guys. How important is AMP for websites going into 2019?”
Marco: I think, well, here's the thing, right? And I've said it before, and I have to say it again, it's all about ART, activity, relevance, trust and authority. And not necessarily in that order, but you have to have it all in order for Google to pay attention. If you already have people coming into your website interacting and staying, page speed becomes a non-factor because ART trumps everything. Let me say it again, in case you haven't heard me. All of the other times that I said it ART trumps everything including page speed. Page speed becomes irrelevant because people visit the website and if it's slow, they expect it to be slow and they wait for it to load. Some websites take forever to load.
I mean, and if you're there for a specific reason, you're going to stay. Now, if you have a brand new site, it doesn't have any visitors, it doesn't have anything, then one of the things that is going to matter is that page speed. Because you want people who are coming in to have it available right away and to be able to stay and take action, right? Once you have that going, then again, it becomes a non-factor. How important is AMP? AMP is immediate, because it's Google cached.
And while the project is going, and while Google is paying attention to it, then it's important. And we still have the plugin in the, what do you call it, in the AMP group, in Facebook. So [inaudible 00:44:46] it's still there. It's up to date, it's working. You could do lots of fun stuff with it. So there you go.
Bradley: There you go. Thanks. Jordan says, “Toxic backlinks indicated from SEM rush. Do you …” I think he meant to say always disavow and Google Search Console and quickly so. “We are currently but wondering if we could slow our role to once every couple of months?” Okay, yeah. I haven't done it in a long time. But yeah, I didn't do it like I would just go quarterly or maybe even bi-annual like every six months or so, that's what I would do. I have a pest control company, they had an employee that I guess left on bad terms or was fired or whatever. Well, at least that the owner thinks it was this ex-employee, started spamming the site with backlinks, but shitty backlinks like really awful anchor texts. Like stuff I'm not even going to repeat on this public company hangout. Like really just awful stuff.
And this was back when I first took the client on which was shit, that's at least four years ago maybe closer to five now. And I was actually pitching the client on SEO services when I happen to look at their backlink profile, and I was using Majestic SEO at the time. But I noticed like, all these awful anchor texts that were pointing to the site. And in fact, those were like, the primary anchor texts. Where like, all these really disgusting, awful things that were being used.
And so that was actually really kind of helped me land that client was because I shared the data from the Majestic report and showed, I was like, “Look, you're getting spammed man. You're getting negative SEO essentially.” And I said, “This could be a real issue. If it hasn't already caused a problem, it certainly is going to.” And so that was part of the reason it became urgent all of a sudden for him to get that cleaned up. And that's part of the reason I ended up landing that client.
One of the things that I did was I would just export the link list from Majestic and then sort by those awful anchor texts and then I would submit all those URLs to the disavow Google … I would disavow those, right? As a disavow file. But the guy was persistent as hell. So again about every three months … At least originally, initially, I did it for about the first year about every three months I would go in and resubmit a new disavow file because additional links would index or appear that we're crappy negative SEO links. But, over time it … And it absolutely helped. I was able to get the site to rank really, really well. So those links were not hurting.
Now, I know a lot of people say don't ever disavow links with Google Search Console. I know people tin foil hat, say because you're just feeding Google Data all that. But I've recovered several sites that had penguin penalties by disavowing links. It's not something I do regularly anymore because all the SEO stuff that I do now doesn't … It's very rare that I come across people that or sites that have to do that kind of stuff. I don't recommend link cleanup jobs. It's a pain in the ass. It's very tedious.
But if you've already got a client and this is an issue then, yeah. And again, there's probably different opinions even from my partners, but for me personally I have had been successful many times by disavowing shitty links. Like I said, I did it quarterly initially and then I went to it about every six months and to be honest I probably haven't even looked in about the last two years now for that particular client. But he's kicking ass so it doesn't matter. So what do you guys think? Marco you got an opinion on that?
Marco: Yeah, I've never disavowed a link and never will.
Bradley: There you go, point in case.
Hernan: I'm in the middle, right? So you guys are like, I always disavow and I never disavow. I think that Google is kind of intelligent enough at these points so that it will tell what kind of links are bring in or are more valuable than others and it all comes down to what Marco was saying. If those links are bringing in traffic and authority and relevance and whatnot. But it all comes down to what do you see in the rankings. Are they fluctuating? Are they piling up? Like it's normal that your website will have a couple backlinks that they're not there because there's a lot of websites that are just like scraping links left and right. Yeah, that's what I would say. Don't touch it unless it really goes down or they're piling up.
But again, I've no other people that say never, never, never submitted a disavow file. But I kind of agree with Hernan too just in that Google has gotten a lot better to determine which links are valuable and which ones aren't. And they kind of disregard their non-valuable links.
Marco: It's called the distance graph algorithm, right? I wrote about it in 2015. That's when it kicked in. That's when Google started just not paying attention to the garbage links and really paying attention to quality links from trusted authoritative sources. The more trusted and authoritative the source in the niche that's what we always say relevance. Or we say ART activity, relevance, trust and authority. That's what activates the distance graph algorithm. So it's not really tinfoil hat. I always say fuck Google anyway.
Yeah, I could give a shit what they do. But this is actually something that's based on science. Google just doesn't pay attention to the garbage links. Whatever they're pointing at you, Google will give them less and less and less authority as time goes by. They might have an effect initially, but you don't really have to disavow them because they won't really count since they have no trust or authority. Now if you have traffic coming through those, let me just clarify. If you have traffic coming through those garbage links, then they can become powerful enough to really affect your website.
And I'm not going to get into how to do negative SEO or hot are how to change the semantic relationship of a website. You can really screw somebody over really bad just by changing the semantic relationship of the website. And there's ways to do it, which I won't get into in this forum.
Bradley: Felician says, “What exactly is a Drive Stack? Thanks.” It's using Google Drive properties for SEO purposes. That's the simplest explanation I can give you. And I'm not even going to try to expand on that. What exactly is a drive stack? It's using Google Drive, which is Google Docs and Sheets and drawings and maps and all that stuff that's available on Google Drive as an SEO tool. That's it. I'm going to move on. We're almost out of time.
What time's your webinar next week?
Marco: 3:00 PM Eastern.
Bradley: 3:00 PM Eastern. There you go Jordan. Jim says, “Donated, I had planned on donating. So this offers just icing on the cake.” Great Jim. Thanks man. “If you've ever learned anything from Marco and or the SM team donating is a given. Think about how much money you've made and how much free information you've gotten from Hump Day Hangouts. Wasn't that worth $5 to $10 or more.” Absolutely Jim and thank you for that comment man. I really appreciate that. I'm sure Marco does as well.
Bradley: Marcus Goodson says, “Is it possible to review the process for creating a new WordPress site by using a redirect from the old HTML site? Is it possible to review the process for creating a new WordPress site by reusing a redirect from the old HTML site? Do I need to edit the htaccess to transfer the authority to the new site best practices?” I'm not sure if you're talking about building a new site on the same domain … redirect from the old … Yeah, okay. I think I know what you're saying. If you're building a new WordPress site on a domain that was previously an HTML site, how do you capture or redirect inbound to link equity, right? Link flow from non-existing HTML pages.
Then yes, and htaccess would be a great way to do that. All you got to do is like, for example, just build a list of all your pages from your HTML site and the URLs. And then you could just redirect those to the new pages on the WordPress site. Because typically HTML sites are going to have like, dot html at the end or something like that at the end of the pages, whereas WordPress doesn't, right? So you could just set up all those redirects in htaccess Marcus, and that's absolutely how you could do it yet.
That's the point, is you just want to set up 301 redirects. In fact, I'm not sure if you can do it with the plugin. I think you can. I use simple 301 redirects is a great WordPress plugin because it's exactly as the name says. It's a simple 301 redirects. It's super, super easy. All you do is you put the original URL in the left column and in the right column, you put the target URL, the new destination and it'll automatically set up redirects and so like, you could take your HTML extensions, right? So from each individual page and put that in column A and column B is where you would add the new WordPress page or post whatever the URL that you want to redirect that old one to.
But that's just if you want to do it within WordPress. If you want to do at htaccess, if you're comfortable editing htaccess, you can absolutely do it there. And that's probably the best place to do it if you're going to do it. I'm not comfortable editing htaccess guys, so I typically use the plugins, or if I have some redirects that I want done via htaccess. Fortunately, I use really good hosts like Liquid Web or WPX hosting. And I can ask them to do it, hosting support to do it. And they'll do it for me. Because again, I don't like messing around in the htaccess. I'm not one of those types of coding nerds. I don't understand that shit. And so I just stay out of it. Okay, cool. We're going to keep on moving. We're almost done anyways.
Felicia says, “Next one was not Dan's question. I see mine was deleted. Great.” I'm not seeing … What are you talking about Felicia or Felician? I'm not sure what he's talking about. Next one was not Dan's question. Okay anyways, I don't know what you're talking about and nobody can delete comments from this page at least I don't think you can. No, and so if you posted a question and it's not appearing Google Plus sometimes will say that comments or spam and there's no way for us to control that. And if Google says it's a spam comment and it takes it from the page and we can't even see it as an admin, page admin. Just so you're aware of that. It's nobody was targeting you, okay. If you posted a question and it's not appearing then it's because Google took it off the page not us. All right.
Edward, what's up Ed? Ed was at [inaudible 00:56:52] live he's awesome. He says, “Envado subscription lets you license photos for your clients.” That's perfect Ed, thank you.
Gregory says, “Can you see suggest a couple of call forwarding platforms for ranking websites?” Oh, yes, Gregory. Great question. I used CallFire for … I still use CallFire because it's so ingrained into my business. I've been using CallFire since 2012. No, actually probably … Well, I don't know. Between 2010 and 2012 is when I started using CallFire and I've been using it ever since. So I've got dozens and dozens, if not a 100 plus phone numbers in CallFire.
However, I just started for this GMB asset building the scaling like because we're really building this out. I started using CallRail. I freaking love it. In fact, I would love to transfer all of my numbers from CallFire into CallRail. But that whole porting numbers over is a complete cluster fuck. Like, it's not something I want to do, and it takes several weeks. I'm just not even going to attempt it. Everything that I'm building now though, I'm using CallRail. It's fabulous. It's inexpensive. There are so many amazing features in CallRail guys. It's awesome. So I highly recommend you use CallRail. Anybody have any other suggestions?
Marco: I totally agree I've been using it for about five six years.
Bradley: Yeah, it's great. I really wish I would have started using it a long time ago.
Hernan: But have you tried to integrating them with any other tools yet? I assume they're pretty deeply … I mean I would assume CallRail's been around for a while. So they can act like an example.
Bradley: Oh my gosh. They'll integrate with just about everything. And they'll integrate directly with like Google Ads. I mean it's awesome. And there's a bunch of different apps that will natively integrate with it. But then it will also connect to Zapier, which means you can pretty much connect to anything. So it's amazing.
Hernan: Well, that's good. We should probably talk with the Local Lease Pro people because I see it too. I'm looking at the CallRail pricing info. It's nice they got packages. So if you did this per like metro area, you could include this and kind of have things separated out. I kind of like how this is setup.
Bradley: Yeah. That's great. So great question Gregory. All right, Jordan says, “I'm planning on donating 200 to the charity to get in to Marco's negative SEO webinar.” That's funny. I've never done negative SEO guys never. Never once. Don't get me wrong, I've been tempted to do it. But I've always thought that I would rather work on stuff that can produce revenue, than to take somebody else out because they pissed me off. You know what I mean? And not only that, but I truly believe in karma guys. Karma is a bitch. The universe as a way to working stuff out. And if you're out there negative SEOing, and I know Jordan was kidding. But if you're out there negative SEOing somebody, like that's going to come back and bite you in the ass at some point in your life at some time.
John says, “I'm on my way to Boston in December. First grandchild on the way, we'll catch the replay. Thanks.” Awesome John. John is a Mastermind member. So everybody, we made it, we're only one minute over. Wow. All right guys, thanks for being here. Thanks, Adam for hanging out and Marco as well by everyone.
Marco: Bye everyone.
Adam: See you guys.
Bradley: See you guys.
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