Backlinks still matter. But AI-driven search is paying a lot more attention to something SEOs have historically overlooked—who is talking about the brand, where it’s being mentioned, and what those mentions say about it. In this episode of The Local Marketing Mastery Podcast, I break down why brand mentions and citations are becoming such important […]

Wikipedia, Wikidata, and knowledge graphs aren’t just reference tools. They’re part of the ecosystem search engines and AI systems use to understand entities, relationships, and trust across the web. In this episode of The Local Marketing Mastery Podcast, I break down how these sources fit into entity-based SEO and why understanding them matters as search

Entity authority isn’t something you get from optimizing a few pages. It comes from building consistent signals across the entire digital footprint that make it crystal clear who the business is, what it does, where it operates, and why it should be trusted. In this episode of The Local Marketing Mastery Podcast, I break down

AI doesn’t just see a website. It’s trying to understand the business behind it as an entity—what it does, where it operates, who it serves, and how it connects to everything else across the web. In this episode of The Local Marketing Mastery Podcast, I break down how AI builds that understanding and why it