What Is The Ideal Video Posting Frequency In High Competitive Market?

By April


In episode 336 of our weekly Hump Day Hangouts, one viewer asked about the ideal video posting frequency in a high competitive market.

The exact question was:

Now that I have syndication network and SEO Shield setup, what to you is a good weekly video post frequency? Also, does it make sense to buy a new syndication network for the blog on money site to be the RSS feed and is weekly posts a good number here or 2-3 because higher competition?

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What Press Release Services Can You Recommend?

By April


In episode 336 of the weekly Hump Day Hangouts by Semantic Mastery, one viewer asked what press release services the team recommends.

The exact question was:

What press release services can you recommend?

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Weekly SEO Q&A – Hump Day Hangouts – Episode 343

By April

Click on the video above to watch Episode 343 of the Semantic Mastery Hump Day Hangouts.

Full timestamps with topics and times can be found at the link above.

The latest upcoming free SEO Q&A Hump Day Hangout can be found at https://semanticmastery.com/humpday.



All right, welcome everybody to Hump Day Hangouts. This is Episode 343. Today is the ninth of June 2021. We got some announcements about some cool stuff going on, and a couple other odds and ends. But first, we're gonna say hello to guys. And then we'll jump in and get all of your questions answered as well. So, Marco, you got the changing background? Man, this is the most changed in the last few weeks. I think I've seen them like yours, what's going on? Yeah, I was just talking to someone about that. I buy furniture that's made from recycled pallets.

So the guy is, is really good. And he's local, and I love supporting local businesses. So like the house every, everywhere you go, there's something made by this guy from what would be garbage or clutter somewhere. So he builds these great things. And I got one. And of course, my daughter's plant is there. This is cool. It's just different. And eventually, it'll all go out because I'm a minimalist. I don't want anything and I don't want any clutter, none whatsoever. My mind is already cluttered enough with everything I have to do as it is. So to add to the clutter to I need to be able to do like this and look out, look out my window, see light and see nothing in the way I got all the stuff that people want in here with me, and I don't like it, but it is what it is the guy's good. furnitures really good, solid, and it would be garbage otherwise.

Fair enough, man. Well, Matt, how you doing? lets people know, dude. so busy, I'm trying to get like three different pieces of software.

And I had to put one aside and put like put one to the forefront. The schema tech drives a training, rough schema training is being translated into code. And it's actually going to be a software as a service where you can go on the website and build your schema, drag and drop, but build it our way, not the garbage that you get other places with proper referencing with with proper stacking. So and we're trying to make a drag and drop. So you build the templates, and you just drag and drop, and the templates get get reference here for you who have ever coded, you know what this is to actually build these templates, make them drag and drop boxes, and you fit them anywhere you want. But to get the code to do it, and then spit out the schema properly? Well, that's the challenge I was planning to have it or we were planning to have about Monday, Monday turned into Tuesday turned Tuesday turned into Wednesday. And here we are, and it's still not ready. But I do plan to have it ready by the end of the week. It's that. And then something for generating content that I've been working on for a long time should be in its final stages. So the ability to produce tier one content, like unlimited, and using AI and the way that we tune for entities. So without giving away the training, what we'll be able to do is to provide a tune piece of content with the extra schema with the FAQ's with the FAQ schema. So imagine the beast that we're building to just give Google what I want, you want content, you're going to get some content and you want schema, you're going to get some schema man. And then behind that I have a couple other things that are coming down the pipeline. I'll keep everyone posted. But it's it's been, I don't know, incredibly busy and fun.

Nice. And that just popped the link on there for anyone who, for whatever reason. Well, first of all, if you're not getting our emails, check on the hump day hangouts page get signed up below, but you would have gotten an email about that for the schema architecture course. You can check that out. And then also there's a link to the Facebook group there you can see what people are saying. If you're not a member of the Facebook group, just go ahead and join and we'll get you in there and you can check that out. So good stuff. Chris, how are you doing today?

Doing good. Super excited to the year got a storm brewing outside, so might get off otherwise, things are pretty good. I'm similar as Marco. I like it minimal.

I kind of feel him there. And yeah, things are good. Go. Bradley. How about you?

Busy really, really busy. Got a lot of stuff going on. I'm going to be starting another group like group for a build with Bradley group is what I'm calling it for a magic page. Magic page plugin, which is like you know, kind of a mass page builder. It's Mike Martin's. It's really cool. There's a ton of really features in it. And I haven't done any mass paid stuff in years, like literally for years. But I like the way that his plugin does much more localized type building. Instead of doing, you know, hundreds or 1000s or 10s of 1000s of pages, which is what I used to do years ago, you can do a much smaller scale, which I think will perfectly complement both my directory site that I'm building, as well as some of the lead gen stuff that I'm doing. And also for clients, it can absolutely be applied to client stuff. And so I've been going through training for that for the last day and a half. And I've got a lot more to go through. But I'm going to be starting a build with Bradley group where I go through the process of just building a mass page site, and probably multiple sites. Over the course of several months, every two weeks, we'll hold a webinar with anybody that joins the group. So of course, mastermind members, Heavy Hitters Club members that those types of people will automatically be grandfathered in, if they want to go see it, or join with me. Anybody else that is not in one of our premium groups. If you want to join, then you want to go through that with me. And again, this will be like in real time we're going to go through this, then you have to check out or purchase the magic page plugin, Mike Martin has a offer right now that Adams want to drop the link on the page, if you haven't already.

It's a webinar that goes that he goes through what his process is. And if you end up purchasing through our link, just send a support ticket into support at semanticmastery.com and let us know and we'll add you to the group. And like I said, what we're going to do is go through a build process and every two weeks, and I haven't determined how long the initial group is going to be. But there will be a bonus included for anybody that purchases the plugin through us. Besides the the mat, the build with Bradley group, there is going to be a bonus another bonus that will give you temporary access to the semantic mastery mastermind as well. So, and again with that, we'll talk about that once we get hit once that kickstart that group about how long that access will be for the mastermind as well. So I would encourage people to check it out. This is a new process. For me. Again, I haven't done anything like this in many years. But I think it's a perfect complement for what I'm doing with my directory site in my agency stuff. And I would encourage anybody that's interested in it, pick up the plugin, let us know go to [email protected] and I'll get you added to the group and we will be launching that and probably either next week or in three weeks. So we'll keep you posted.

Nice. All right.

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Let's see got a couple things I wanted to run down real quick. I also want to say thanks to Bradley, forgive me back into some cold email outreach I've done some years ago, and I've done it in small scale from you know what you did in the video Legion training, and then getting back into it with some stuff for the agency side. So anyways, been fun, I've been bugging Bradley and it's nice to have access to him. But that's another perk of the mastermind. If you're in the mastermind, you can also vote Bradley a little bit.

So real quick. Just want to say if you're new to Semantic Mastery, you're new to MGYB Heavy Hitters Club all that sort of good stuff. Then find out how to shield your site and not worry about algorithm updates. Again, with the free training we have the SEO shield training, you can get that at the SEO shield.com super simple right three words the SEOshield.com grab that check it out, got tons of great info in there and also help you understand a little bit like any industry like any niche, whatever you're doing, there's lingo that goes with it. So it's going to help you not only understand that but what's going on kind of behind the scenes there. Now if you're looking to easily automate content for authority, relevance and trust syndication Academy is a place you should be can find out more about that at syndication.academy and if you're ready to grow your digital marketing business then you want to join the experience community you get faster access to real world info, get faster access to our beautiful faces as well as everyone else in the mastermind, which is the important part right is that peer group that network of people who are growing I know everyone here on this call is a part of groups not only our own mastermind, but either use masterminds other ones in the past or are actively other members of other masterminds paid and free like I am. This is one of the fastest ways to get growth in your business and personal wise Okay, so if you want to find out more about that go to mastermind dot semantic mastery.com and if you're really wanting to dive into the nuts and bolts, the really technical SEO stuff Heavy Hitters Club is definitely the place for you. You can find out more about that at heavyhitter.club. Alright, and I mentioned it at the beginning but for done for you services stuff like the syndication networks, the SEO shields link building press releases a ton more with a lot of really cool stuff coming out soon, head over to mgyb.co. All right, mgyb.co, you can get your done for you services there. While you're there, hop on the email list, we not only send some really good deals from time to time, but we also send out some great information. All right, we, we vary it, and we take great information, make it bite sized digestible for you, and you can go check out more, it's a great email list to be on highly recommended. Alright, other than that, guys, is there anything else we need to cover? Before we get go, just just just something real quick, and I'll try to make it quick. And about our brand. And I'm gonna call it our brand of SEO, which is worried with SEO, because we go after the brand, and the entity and everything that the entity should be about sending Google the right signals. Now, we try to target the part of the algorithm, where we want to see what we get is the positive results, while staying away from triggering the red flags and the things that can get you into a whole lot of trouble, including getting you into a manual review. Because if you raise enough red flags, you're going to go in that queue. And somebody will eventually come calling how soon or when there's no telling because they're way behind.

But just remember, if you do get in that queue, someone will eventually come calling and if you're doing enough garbage, you're going to get the index, the way that we do it, our money site isn't touched by anything that could possibly get us in trouble.

Anything that they'll come in and see that's the first place they're gonna look is on the website. What are we doing, and they're going to go look at the backlink profile. And it's going to look natural, because we get we gain natural links over time. Everything else they go anything that they look at, it's a Google property. And it comes through a Google property. And we've always seen that through a Google property comes out where Google, it doesn't raise any red flags, we sent porn links through Google and have it come out where it ranks, and it still ranks to this day.

And so we supposedly had an update on the 22nd core algorithm, I've never seen him that quick core algorithm update on the 22nd, I think it was, and then again, in the beginning of June.

And I'm looking through all my things, and I can't verify or deny the existence of an algorithm update. Because when I'm looking through everything. Things are just continuing to rise. But however, I do talk to a lot of people around the web, are they dropping in my my messenger, my Skype, just people who have either 1000s of clients literally, or 1000s of websites that they run. And they give me a look into it. Because I mean, we have on a pic, quote, quid pro quo, quid pro quo, kind of kind of basis, we're okay, you're showing me all of this, I'm going to give you some tips. And I'm going to tell you, and a couple of them reached out to me and said, Hey, you know, come have a look and see if you can make heads or tails out of it.

And I'll be damned if there wasn't an algorithm update. But it doesn't affect us because of the way that we're doing our wordless SEO. So I was able to verify in the pet not through what I do, but through others and and how it affected them. No, man, mind you on some websites. So I have one person I we went through we went through Okay, so this is what's happening, this was going on. And this is the traffic about a 10% drop in the ones that dropped or an ego gain. For the ones that gate now mind you anytime something drops something has is because something gained, and so on those what we went is we went and looked at the ones that gained why, and what was what the we tried to determine what the common commonality was, and what I was doing that somebody else reached out to me and said, Hey, would you look at this. And so in between all of the madness that I'm doing, I'm also doing some investigative work, and I'll be damned. So yeah, so I shared it with these two people in conditions that they don't share, of course, apply to your own things apply to your own clients don't share it.

Now the benefit is that on my next Heavy Hitters Club webinar, and my next semantic mastery mastermind webinar, they're going to get what it was that Google hit.

And it's something very, very simple and it's something that we should have been planning for, but didn't know inadvertently. We do. We do things this way.

And is essential. And if you don't if you're not, and if you saw drops, then you should go and take a look at who it was that overtook you. And you'll be able to determine what it was that got you not in trouble. But why it was that Google preferred somebody else, to whatever it is that you're doing. Really interesting. So this wordless SEO thing, I'm looking at something right now one of the top performers 50k clicks during a 28 period, it's on an upward trend has been on an upward trend for 90 days, I can go out, just take a quick look in my search console, and 1.3 million impressions or 90 days, but 120k clicks, average position for 500 keywords is tough.

So there's no worse position for the first 500 keywords, than somewhere in the top five. So what we do works. And there's a thing to be said about wordless Seo 1000. So listen to these 1000 keywords and the worst position for keyword 1000. So Google only will only give you the top 1000 performers after that you're on your own. But this is according to Google, not according to some other metrics that I don't give a shit about. The average position for that is even 6.8.

So imagine that you have you have 1000 keywords or more. But Google will only show it will only show 1,006.8 is the average position for this. And it's hyper-competitive, not going to mention that I'm sorry. But it's just hyper-competitive. And it's what we do, and is what you have available. And all it takes is investing in yourself and into making your client successful. And doing the work. You got to do to do man, how is he gonna make money if you don't do the dude? Yeah, it was a lot of people that consume information, but they don't. They don't take action on it. So and that's what they get. Yeah.

Sweet. What else you think, guys, let's, let's get into it. All right, I got one more thing. Just to share briefly. Last week, I mentioned a using checklist, I was kind of expanding upon a point that Adam had made or somebody wants to you guys anyway. So I've been using process street for developing processes for my VA, and also just internal checklists for my own stuff that I still do myself, I found that as my workload increases, it becomes more difficult to stay on top of, you know, all the tasks involved in executing any particular thing, you know, completing anything, really. So I started developing checklists for myself, and, you know, processes that I do, and so that, you know, I can just do in processor, you can run a checklist from a template, and then you just titled the checklist after the project or whatever it is that you're doing. And then you can just go right on down the list and just literally check off boxes as you complete those items. And it makes it super, super productive, like in able to keep track of things because I can run a GMB checklist now for you know, multiple locations, different companies, whether it's different clients or different lead gen locations, or whatever. And I can, you know, check off boxes of the things that I've completed, but I can always leave and then return to that project, you know, a week later, whatever. And I can pick right back up and know exactly what it was that was done and what hasn't been done yet. And so I've taken my own internal GMB checklist and kind of cleaned out some of the proprietary stuff.

And really sensitive stuff and stuff that is only reserved for the paid groups such as Heavy Hitters Club or the mastermind, and made a more kind of vanilla version of it. That is, I think, going to be useful for a lot of you guys. So I dropped the link in the comments below in the chatbox. So if you guys want just go check it out says GMB checklist and it's a process street template, you're able to view that template and then import it in your own account, you can run checklists off of that, which again, I would recommend you just run a checklist and title it after the project that you're working on. And then you can just go right on down the line. And I'll demonstrate that here. Really quickly. I'm gonna grab the screen and we'll get right into questions.

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And I'm pretty sure Rob is going to be putting something together as well that will be behind an opt-in or something. But I wanted to share this with you guys today because I mentioned it last week. So this is it. It's three sections, the GMB profile. So it just talks about things that I do to kind of optimize the profile. This is pretty standard operating stuff. You know I did. I also tried to add a video to every single GMB and so that's what you were just seeing here but so you can go through and scroll through that guys and see. I'm not going to go through each part of it, but then the tier one entity assets. So this is basically Semantic Mastery methods and where you can get those done for you at MGYB. And these are the exact same things that I do for every single one of my GMB locations, you can see that right here. This is something else that I've added in more recently, within the last few months, which is something that you know we do manually, at least, that's not something that is available in mg y b yet, maybe it will be at some point. And then link building, which is a critical link building and embeds, but it's a, it's a critical piece to what we do like just the tier one entity s is the SEO shield. And all of that isn't enough for most projects to rank, you have to also power them up. So that's, you know, link building is a very critical component to all of that. And so this is basically the kind of process I go through for link building to our tier one entity assets, which is what Marco was just talking about a moment ago. So again, guys, if you were interested in using this feel free. I just gave it to you for free. Just click on Run. And when you click Run, you give it a title, like I usually do, like I said, I just title it after the project itself, and then click Run workflow. And then you will have a checklist that you can just check off and you can always run a new checklist for your next project. So check it out. That is a freebie, but hopefully, you guys will get some out of that.

How Do You Use Blog Comment Feeds For Link Building And Syndication Purposes?

So moving on. Alright, we're gonna get right into it. The first question is, I think from Brody, it says, Is there anything we can do with our blog comments feeds for link building or syndication? I don't know. I've never done anything with blogs, comments feed, or blog. I always just disabled comments on all my WordPress sites anyways.

It's not anything that we ever use for local. So we just I've just always disabled all that shit. Does anybody have a comments feed? now because I do the same thing? I disable it? Yeah.

Yeah. And I use the disable comments plugin and just go in and just check everywhere. And it literally removes WordPress comments from the site. And so I came up with that.

What Are Some Other Feeds Aside From Blog Comment That We Can Grab From Our Money Site?

But the next part of that was also what are some other feeds we can grab aside from our money site? oh, boy, there's a ton. There's a ton, I mean, RSS feeds, I don't care if it's if people think it's antiquated, like web technology, but it's still very, very powerful, you can still do a lot with it the RSS feed. So just think about some of the things that like, if you're using a WordPress site, there are their WordPress feeds. For categories for tags, there's a ton of stuff that you can do very, you can get very real granular with what type of content to syndicate by using the tag feeds and category feeds. So that's one tip, press advantage organization page, if you buy an SEO shield, you're going to get a press advantage organization or if you buy press releases from MGYB. The organization has it so the company page, the media room, essentially for whatever brand it is that your publishing press releases for having a feed that feeds should absolutely be which by the way that's mentioned in the GMB checklist that I just shared with you guys. Whenever I order an SEO shield, I have my own press advantage account. So I go in and set up my organization pages first. And then I ask, When I submit my SEO shield order, I asked in the comment section of the order I request that two sets of applets are created for the syndication network, which I'm using so I use two feeds that the main company webs, you know, the main website, money site, RSS feed, but then also a separate set of applets set up for the press manage organization RSS feed. So that way every single time I publish a press release for that project, it syndicates out across the syndication network. Makes sense, right? So that's another good one. Also, think about all the RSS feeds from your syndication network properties. guys think about it, you've got an RSS feed from blogger from Tumblr, from WordPress, from many of the other properties within the network.

I mean, shoot even get pocket, which is like a bookmarking site has its own RSS feed Instapaper. A lot of the most, you know most of the sites have their own RSS feed. So you can do a lot of really cool things with that. In fact, if you've ever joined Syndication Academy, if you haven't, I would recommend that you do because it's inexpensive, and it's still very, very powerful. And there is advanced RSS training in there that is still valid today I go through multiple ways to power up your syndication network properties, your money site, press advantage that wasn't covered specifically, but it's the same method that can apply to all of those using the advanced RSS strategies that I talked about in the Syndication Academy, which I don't know if sec updated that training or not, but it's still valid all of what I had recorded years ago and can still be used to power up your assets. And it's funny I mentioned this is started using I've been doing a lot more backlink analysis recently, as I've started getting into doing more organic stuff on top of just maps ranking. And it's been interesting to do a lot of research using majestic. And something I found was, you know, some of them are the RSS syndication stuff that I had done using the exact same methods I just mentioned, that are taught in Syndication Academy in the advanced RSS strategies module is an RSS two.com. Whereas maybe it's to RSS, I can't remember now it's been a while, but that's like an RSS aggregator or a directory where you can submit RSS feeds. And it's, it provides a pretty powerful backlink and that I haven't even gone to that site in, you know, years. But I submitted stuff from years ago, I mean, like, some of my projects are, you know, five, six years old, and they're still showing that that backlink is still showing up inside of majestic. And it's a pretty fairly powerful backlink. So it's something that again, just I think it's is it RSS to calm or to RSS calm anyways, it's a directory and aggregator where you can submit RSS feeds. And that's still valid. It's still working. So again, I would encourage you to check out advanced the advanced RSS module in the syndication Academy, if you want further training on that. Does anybody want to comment on that?

Apparently not. Okay, moving on. You're the RSS muscles, I have nothing on RSS. Okay. I mean, I still use it a lot, quite a bit. One last thing is, and I don't know if we still have a link for this, but Lisa Allen's rank feeder is a great product. If you're going to be doing stuff with RSS feeds, you can, you can get some pretty powerful, do some pretty powerful things with it, her rank feeder, which is basically software as a service as a SAS app where you can go create your own super feeds. It's kind of like a Yahoo pipes replacement, but it has more functionality than even Yahoo pipes. And it's also a lot simpler to set up. I don't know if any of you guys remember Yahoo pipes.

But it's a really cool thing. Because you can create sticky items that you can put static URLs like in other words, you can put individual URLs in the way in this feed, like when you go to create a feed, so that those URLs will always appear in the feed. And it creates co-citation and all these other things. And so again, there are some really cool things that you can do with RSS if you know what you're doing. So there you go.

How To Avoid Unwanted Charges For Potential Traffic To The Amazon S3 Bucket?

All right, next, is a lane says, Hey, guys, with the ID pages, what would you suggest to avoid unwanted charges for potential traffic to the s3 bucket?

Unknown Speaker 27:40
Well, in my opinion, first of all, the s3 page typically isn't going to rank.

And if you, if you order it through us, when you build it, the way that we teach you how to build it in various training, you should canonicalize it to your money site, or whatever you want to push the power to. So you know, oftentimes in MGYB, by default, it goes to the GMB website URL, if it's if you don't specify where you want to canonicalize it to. So most of the time, it's not going to rank. Now you know it, it can index but if it's canonicalized, to one of your other assets, branded assets, then it will likely not rank and it will likely not even show up in the index.

So, don't usually have to worry about that. Number two is if it's not something that you're typically going to rank anyways. So you're not going to get a lot of traffic to it unless you're sending traffic to it, which I haven't even tested that, to be honest with you. So I really wouldn't worry about that. I think that's, you know, something that you're worried about that isn't really an issue. Any comments on that?

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No, I agree, although it can rank it. Anyway, they, when they do the branded search, it will appear in your branded searches, one of your strongest profile. You shouldn't I mean unless you but you're planning on generating millions. And I mean millions of hits to that s3 bucket. And I've only seen minimal charges when you do that because we did throw it into a loop. Or when we were doing something and I'm not gonna mention which website it is. But you can trap the bot in an infinite loop when you do that. And then when we did that, it takes so long for it to go through that s3 sees it as visitors to the s3 bucket. And you do enough of that and eventually, it's going to count against your bandwidth. But it has to be in the millions man that that s3 bucket can take a whole lot of traffic without any potential charges. And then if it does, what are you going to pay? Three, four, or five bucks six bucks.

Okay, it's pennies. I mean, it's not here. Yeah. Yeah, I mean, I've got dozens and dozens of IDX pages across, I don't know several s3 accounts in it.

I think on average, every month I pay less than 50 bucks. And that's for all three s3 accounts combined. So, so yeah, it's very, very inexpensive. And I've got, you know, a whole bunch of IDX pages, so I wouldn't worry about that. No.

How To Improve The GMB Rankings Across Different Cities, Counties, And States Of Service Area Businesses?

So Randy's Up next, he says for clients that are service area businesses, what can be done to improve GMB rankings across different cities or even states and counties? Already have city pages for all the target areas and a shield set up plus branded GMB and citations for the main business? Is it necessary to get citations for all city pages to wondering what's the most effective way? Well, remember GMBs? Depending on the industry, it that the proximity filter where Google will only show GMBs that are within specific proximity or a range or proximity range from the searcher at the time that they perform the query the search query, varies based on the industry like so in other words, and also I think it also I think what also influences the proximity range is the number of available businesses that meet that search criterion if that makes sense. So for example, if you're in a rural area that has very few businesses that meet, you know, for example, a Tree Service somebody who's searching for Tree Service near me, and they're in a rural area that has, you know, only a handful, half a dozen or so and these are just numbers that I'm pulling out of my ass, but half a dozen or so tree contractors, then it's likely that tree contractors that are, you know, 3040 miles away can show up still in local search for that particular search query. Because that searcher their Google user was searching in a rural area where there wasn't a lot of options. But if they're in a metropolitan area where there are probably dozens and dozens of 100 plus Tree Service contractors like I live in Culpepper, Virginia, which is kind of a rural area but is like the highest per capita Tree Service contractors is probably the United States. No kidding. And you can't go down the street without passing three tree trucks. It's not it's not a joke. So like, if you're in Cole pepper, and you search for Tree Service near me, it's going to show you a bunch of contractors that are all located right and called pepper. It's not if you know, an adjacent city, it's not going to show contractors from an adjacent city until you get to like page three or four in the maps results. And that's because it's showing all of the map listings close to where that search is being performed if that makes sense. So with GMB is, you know, it varies depending on what the range is, the proximity is and all that kind of stuff. But you can overcome that which is precisely what we teach in Local GMB Pro.

And also in the mastermind and the Heavy Hitters Club where we get into the nitty-gritty stuff and Marco calls that expanding the centroid but it requires consistent effort and again, depending on what the competition is like how many other companies meet, you know, it varies that can it can make it more difficult to expand the centroid if some of those other variables are present. Right. So, without having additional GMB, that's what I was really getting at was trying to answer your question if you have one GMB and you're trying to expand that very, very far, it's gonna take a lot of consistent effort. And it's also like I said, there's going to be other variables such as competition, the number of companies that meet that criteria, whether it's rural or urban, or what the population is and all that kind of stuff. So that's all going to make it's going to make it more difficult to expand than GMB itself were it to rank in maps. So the way that I've always overcome that was, you know, besides going the long route, which is to optimize and push the centroid, expand the proximity of the actual map listing is to just try to secure other GMB assets. And there's, you know, it's still possible to do it guys. You know, we don't sell that as a service, but it's still possible to do it. I know because I've done a few of them in just the last month or two. So it is still possible but that would be my suggestion is how you know if you want to expand your existing centroid or GMB maps, proximity, then get local GMB Pro. We're doing the Heavy Hitters Club and you can find out how to do that stuff there. Otherwise, try to secure other GMB assets. That would be my recommendation. Marco, can you take a stab at that? Yeah, I mean, the start of all these different cities and a GMB think about it a GMB in Chicago appearing for example, in Los Angeles, not gonna happen. Not gonna happen. Yeah. Not depending on the service. If it's something hyper-local, if it's a dentist and you have an emergency, why in the fuck would you want to be in LA, looking for a dentist in Chicago unless you're in the damn plane going for it and it's already boarded, and everything is shut.

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Now you're going to Chicago, you want someone in Chicago, you're looking in LA, but you want that emergency dentist when you land in Chicago. Other than that, and this is just a very unlikely and hypothetical situation not likely to happen. What you're going to look for, you're going to jump in on that cell phone. more likely than not. And look for someone that's literally five minutes away. And to take care of whatever emergency did the tree fell on your roof. And you need that fix right away because it's raining. your your your your toilet just burst. He got shit all over the bathroom, I always go to this one. Yeah, who do you want to come out the guy that's an hour and a half away while your house gets shittier and shittier? Or you want the guy that's 10 minutes away, that's going to come right out and clean it up a couple of hours. And it's done. You don't want to wait a couple of hours for the guy to come out.

So think about it this way, when you're looking to do this from one city into others, how are you going to serve as those people? Well, if you plan to have trucks in that area, whoever it is in that air crews, then it's better for you to get one of those people in that other city to get a GMB in that or the city. So you can start targeting that city from as close to the city center as possible. Unless the majority of the population is not close to the city center, then you have to start looking where the majority of your targeted population is. And try to get that GMB as close to the center of that as possible. Because when Google starts going out, it's going to your business centroid, and the centroid whatever it calls the geographical the center of that city and creating those relationships and seeing where the people are. And where the people are likelier to look into click on Google is taking all of this into account. When it's displaying the people in the map pack for the service, whatever it is, you have to give Google a reason to put you in the three-pack number one, you have to give people a reason to click on your result. Also, because even if you're in the map pack, if nobody's clicking, then it doesn't matter. You're dead anyway. It's a dead business.

Now, the other part of those citations and all of that, but yeah, if you're going to different cities, and it's a different GMB but yes, by all means. But what you have to do is relate all of these businesses to the main bits that we've talked about, you do this through schema, we constantly do this. You relate all of these businesses, one to the other. The parent organization has children, the children have a parent, and then you create this schema relationship.

But I mean, yeah, you need such if you have a GMB, you're going to have the site a because you're going to have a different location. But it's all partners, just like we do with press advantage. You're in a different city. It's a different media page. You don't put everything on the same organization page and in impressive No, we don't do that. You go with separate press advantage media centers or media pages. That's how you would do it. But you're thinking that with one GMB, you'd be able to target, for example, maybe Chicago, and then Milwaukee, which is relatively close by, and no Think of all the resistance that you're going to have to overcome for that to happen. Yeah. Yeah, and that's the thing you know, for each city page know if you only have one GMB and you're trying to city pages, you can do organic rankings but you don't create citations that are only for the GMB. Alright, that makes sense. Structured citations are only for the GMB so if you have other GMB locations for the same brand and yes, you would, you would create citations or have citations created for those other locations. But here's the thing though I don't recommend and I've said this for years if you are using spammed GMB listing so without, you know, valid locations that can be verified and re-verified if needed.

You don't want to do citations then because you can still rank GMB is without citations. Let me be very clear if I have a client that has a valid business location, I absolutely build citations, no question about it. It's even in my GMB checklist that I just shared with you guys today. But if they if it's a lead gen asset or a spammed GMB listing, in other words, it's a nonvalid or not Google-approved type of location for that GMB that is associated with. And I do not build structured citations, I build unstructured citations, which means name, address phone number mentions across blogs and press releases, and things like that. But as soon as you start submitting, and building structured citations on business directories, you're going to start getting calls, number one solicitation calls from those directories trying to upsell you on advertising. And as well as you start getting direct mail at those locations, that is addressed to that business. So if you don't have a valid location, then don't do it. Because otherwise, you'll start, you know, it could potentially raise a flag to whoever's getting that mail, if they're getting it. So I wouldn't recommend that. So again, get additional GMB assets for additional locations that you want to push into. That's still in my opinion, the best way to do it.

Good question, though. Yep.

Can You Power Up A Drive Stack If You Spam The PDF Version PDF Of The Pages With Links?

Next is Eddie Bay. He says Happy POFU day. gents. A quick question to further power up a drive stack? Can you just control P and print PDF files of your current web pages and then edit them with link spam at the bottom as you all do? That's pretty ingenious. I never even thought of that. That's a pretty good idea. Like what do you think, Marco?

Might not? I mean, producing a p? Yeah. I mean, there are so many things that you do with a PDF, right?

So many different things.

Yeah, and then likewise, similarly, or can I just copy and paste my content into a Google doc file? And then link spam at the bottom? Like you all do?

Oh, I'm sorry. But that's not like spam. Yeah, we interlink everything and give Google a great interlinking experience.

Yeah, but yeah, I mean, you can just make that they make the google doc or PDF, make anything you can make anything a PDF, anything on the web, a PDF, so why wouldn't you and then make it I don't know downloadable or uploaded them in PDF? Is that a thing still we don't do that but PDF directories Yeah, why not? One that's a really strong issue What is it? I SS? YUI I think it is

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I was just saying this one right here is pretty damn strong. You can upload PDFs there. I haven't started doing it with the press release PDFs yet but I was testing it. And it was literally just uploaded like Word docs with links in it and and and it creates like a like a flash almost like page reader when you press the next page button it like flips like a flipbook and all this but issue is a pretty issue is Suu calm is pretty strong. And that's somewhere that you can upload PDFs to with links in them and then you can just hammer the shit out of the page the issue page so that's something you can test with I'm actually started testing with that is just an additional tier one entity asset or just like another link point that is again for some of the stuff I'm doing for organic rankings I'm testing with that so yeah, I was looking at that yesterday at the bank click not yeah yesterday because we were taking a look during the heavy hitter webinar. And then this website came up and I went and looked at us why is this coming up in the profile and I had it on my list I want to take a quick look. And there are like 500 million external backlinks. Yeah, it's strong with with half a million referring domains or 600,000 referring domains it'll vary because links will it'll get new links, some of them will drop off. But I mean, just imagine with all of these links coming in, why wouldn't you want to be in in this website and I need to tell me to take a look at the site or I don't know if it's on our list to take a look at this website and use it so the the the trust flow to the root domain is 79 and 57 to the URL obviously pages are going to be a lot less but you can push a shit I mean again, we don't usually talk about metrics but I've been studying using majestic a lot lately on stuff and just flow was a pretty good indicator of link power so to speak. And you can the issue page that for whatever you upload something to you can squeeze push a lot of trust flow to it very quickly it will accrue quickly is what I'm saying. So there's something that's a pretty cool site. I'm pretty sure that's on the list that I gave to se for properties to update in Syndication Academy. I'm pretty sure that's on there and if not, it should be added. Okay.

That's a great question though. Let's see the next thing was or is it best to have unique content on the drive stack versus exact duplicate content and started inside of the drive stack silo. So they'll work with just copying content from your existing sites, pages, whatever. And using that. Also just copying other people's content and putting it in there will work for G sites. And for drive stacks and stuff, there's no question. More recently I have been, once I get the SEO, SEO back and the G site back from MGYB, is I've started tuning the content, optimizing the content to make it more unique, as well as just SEO optimized the actual on-page itself of the G site. And I found that that is definitely improving the results. Again, you can get results by just using exact copies of your own content, or even other people's content, we don't recommend that but it can be done. But if you go in and make the content unique on those pages, and in tune it, you know, a treated as if it was a money site landing page, you can see some pretty incredible results. In fact, the G site, which we've known the G site will rank anyways. But if you go in and add some unique content and tune that content, using like surfer SEO, or page optimizer pro or whatever, whatever tool you want to use to optimize that content, that g sites will tend to rank fairly damn quickly. This is great, because if you know what our G sites look like from mg y v, I mean, they're a beautiful man. And if you put if you iframe your money site page, you're corresponding right theme mirroring your corresponding money site page, at the very top of the G site page, then it's like, it's just a doorway, it's like a, you know, it's a window to your money site anyways. And so if you rank that g site, which is a lot, it's relatively easy to do when you tune the content.

And then you add, then your money site page will rank, you know, as an embed, right, and so you can end up taking up multiple spots on page one for your desired keyword terms if you do it that way. So that's I just hired my longtime blogger who's always been on piecework, she always I always paid her post for eight years now that she's been working for me, but I just hired her full time on salary starting June 1. And that's one of the things that she's going to be doing is going through all the G sites and actually tuning all the content and adding original content to those pages. Because of the results that I've been seeing. You want to comment on that one markup. Yeah, the contents tuned, it doesn't it'll, the bot will react to it. And it doesn't matter if it's duplicate content, I hate that word because it gets a like a negative connotation. The only time it matters is if you use somebody else's content to outrank them, and they figure it out. And they give you a takedown that if you use somebody else's images, and they come and slap you down and sue you for using their images, they have a problem. Otherwise, you can take the content. So you can tune the content that's on your website, take that content, since you're mirroring, and put it on the G site. Now whether you iframe it, or just copy and paste, it doesn't matter. You're not going to complain about your own content, you can take that same content and put it on blogger put it on WordPress, put it wherever you want because it's your content. And you can do with your content, whatever you want. I have outranked Wikipedia for Wikipedia terms, just as a test. And then, of course, you get the takedown because it's their content.

There's only the original piece. And then there are copies of the original. And that's where canonicals come in. So you can canonicalize to give Google direction on which one, the original piece of content is. That's what a canonical is for. In your case. It's all your content. And let's say for a keyword, your money, you're having trouble with your money site ranking for it. Well, what difference does it make, if you're then g site ranks for that content with the same content that you're trying to rank it's yours. It's only a problem. If you're fighting against yourself, if you have two pieces of content on the same page, it's almost exactly the same. And then Google is displaying that to different people not at the same time. You're not taking up more real estate. But Google is displaying this, whether it's doing it with five pages, six pages, however, many similar pages Google is finding and it's not canonicalized properly, then you're in trouble because that's where that's what they call keyword cannibalization, where Google is trying to figure out okay, where does this fit like? Well, let me show this user this page. And you'll see that over time, one page wins. Well, you should be going in there too.

Search Console Search Console will tell you which ones are canonicalized. So that all the credit goes to that one page that Google says is the one is one that should be getting all the credit is only time it matters. Otherwise, who cares if a user goes in there, wherever he goes, blogger, WordPress, g site, or Google Doc, wherever it is, and that piece converts, or they or it sends him to the content where they use a convert, it's gold.

It's gold. And if it's tuned for the bad, the bots gonna like it, if you have schema on there directing the bot, what the content is about.

It's fine. I hate this kind of question. Because people are misled about duplicate content about what it is what it does, that it could harm them. The only harm that can come if you use a Getty image, and they come extorting. That's it.


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How Do You Insert An HTML Code On A Google Site If You're Not Tech Savvy?

Okay, so we're going to move on. Next, is Gordon, what's up, Gordon? He says, Hey, guys, I asked a question last week, and you were kind enough to provide a great answer, but I was not tech-savvy enough to understand how to do what you suggested. Yeah, I've got a demo g site pulled up that I, I'm going to show you exactly how to do this. But let me finish reading the question. So if you don't mind, could you please explain, expand on the explanation? You mentioned that even though you cannot access the HTML code on a Google site, you can still insert code and easily add an iframe or JavaScript code to the G site. But how do you do that in simple tech dummy terms, without accessing the HTML code, okay, this is what I was showing you. So in the new g sites, so I just created a demos, you just click into the section that you want to add a section, you know, like in an embed, so I'm clicking into this kind of whole section here, there's like a faint blue line, you can't see it. But I'm going to over here on the right-hand sidebar, I'm going to click embed. And now I can either embed by a URL by just pasting a URL in or I can actually add an embed code like a Google map, Google My Business map, the embed code for that, right. But if I want to do it by URL, let's just see if the Hump Day Hangouts page will embed a copy of that, and just paste the URL in and it will give you two versions of it a whole page well, and sometimes it'll show you a preview, like it'll say, you can either embed the preview or the whole page. And so I usually it depends on what it is. But most of the time, I just embed the whole page. And I just click Insert. And there we go. Now, once I go, if I were to publish this, which I'm not going to because it's just a demo site, but if I was to publish this and then go view published site, you're going to see them, you know, this would be scrollable, and everything else. And I can, by the way, you can extend that you can change the container width and height, you can, you know, make it smaller. And you can actually do two embeds that are, you know, side by side or three embeds. If you want to, there are all kinds of stuff you can do. So I said, this is a super easy builder, page builder to use inside of G sites is super easy, it doesn't give you a lot of, you know, there's not a lot of stuff that you can do as far as like behind the scenes, like in the code, because it won't allow you in it, but for drag and drop, and like you can really make I mean, again, look at our Google sites that we give you guys in the drive stacks, and you ordered SEO shields and drive stacks there. I mean, they come out looking awesome. And I know and like I said, I go in now and I add some additional elements and stuff. But they come out looking awesome. So it's super easy. Once again, click into whatever section it is. Typically, if you're going to add when you click embed, it's going to add to the next section below it. And then you can always drag and drop the container into the areas that you want. But then you just paste in the URL, if it's a URL that you want to embed. By the way, if it gives you an if it gives you like that little broken page symbol, it means there's an iframe breaker on that site. So won't allow you to iframe it. Or you can embed using the embed code to okay, but it's super simple to do, guys. You can also go You can also go down to the menu on the right.

And you can drop a YouTube video in there, you can drop a county map, just all of that.

Yeah, all those. That's right. So guys, from now on, it's just a matter of going in there.

Starting a demo or test site, and checking. So when we tell you go just go try it. Like it, just play with it. It's what we did. That's how our ys Academy was born the original.

Let's see, is there a possibility that Google could red flag the site for doing that now because they wouldn't give us the ability to embed stuff? If if it was a possibility to red flag? So

What Are Some Ways To Monetize A Google News Site For Press Release?

okay, nice. Good question, though. And I'm glad that we could demo that for you. The next question is if one has a Google news site for press releases, what are some ways to monetize it other than guest postings or using it for press releases? Well, you can put AdSense on it if it gets traffic, right. You can sell advertising doesn't have to be AdSense. You could use other ads, publish your networks, or whatever you call it for ad revenue, you could also put affiliate products on there. Like if it's a themed google news site, you could put where even if it's not themed in one particular industry, but it has categories on the Google News site, right, you could, you could add different affiliate offers and things like that on different categories, pages, for example, I mean, think there's just a number of ways you could, if it's getting traffic, then there's, there's a number of ways you could monetize it, you could build a list, for example, you could have an opt-in for something that would be relevant to people that would visit that site. And you can start building an email list that then you could market, you know, affiliate products to and other stuff. So, I mean, there's just a ton of stuff you can do with the site, if it's getting traffic, you know, that's the problem. There are a million ways to monetize a site, but you need traffic in order and relevant traffic for whatever you're offering or promoting, in order to monetize to make money from it. But if you've got a Google news site that is getting any traffic, then you're just a number of things you could do to monetize it any other. Yeah, as a matter of fact, Google has tightened down on AdSense so much, that you can't get approved for AdSense unless you have traffic to the website like Google doesn't want you putting AdSense on there, and then figuring out how you're going to get traffic to, to that website. And if you have one, then why not. And it was relatively simple for you to do this, why not, then go a couple of 100 of these and build your own like, like, press release, network, and then publish your own content into your own press release. Imagine the power in that, where you're not dividing all of that link equity between all of these websites, pushing into the network, you have what, what what's properly, then called a private blog network of your own press release sites that publish to Google News. And imagine all of the power that's in those websites, once you start using them properly. Now, the moment that you allow other people into your private blog network is no longer private. And Google can and will come calling to see what the hell it is that you're doing.

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Especially if you start selling links, so be careful. Yeah.

The websites that syndicate press releases, blogs get much traffic and will cause a duplicate content penalty. Now we won't content dhanaulti. But do they get much traffic? It depends. I mean, some do some don't. Um, you know, again, we use, you know, an mg y b, our distribution is across press advantage. In, you know, for example, there's one for local stuff, I found that the WP Wb oc.com, which is just the news outlet or whatever, that that's one of the pickups, the press release pickups, that one ranks really well, it ranks really well. And so for whatever reason that wb OC comm press release, I'm sure it's getting a lot of traffic because it ranks well. And I've been manipulating that a bit by sending traffic intentionally to the press release and then having it click through to my target URLs. So CTS fan clicks through spam. And that works really well, to get the press release to stick if you do search and click traffic. Another thing is just its referral traffic and analytics, which is great referral traffic coming from a press release because you can hammer traffic to a press release. And then it looks like the press release, you know, got picked up by a major, you know, and read by a bunch of people. And so the traffic signals are really good signals. That's something that I've been doing a lot of testing with lately, and it works quite well. So yeah, I mean, just depends on the actual site. Some sites get a lot of traffic, some don't.

But press releases are still one of my methods. I've been using press releases for God for years. And I just couldn't imagine doing SEO without him, to be honest with you.

What Is The Best Lead Gen Tool For GMB Services?

Alright, last question. And what is perfect timing too, because we're about out of time. What's up, man? He says, Hey, I have a list of emails, I need to see who has GMBs and who doesn't. Can you help in this regard? I don't know about emails. I've not attempted it that way. I'm sure there's a way to do it. But I'm not sure how to do it. I can't give you an example. Like or recommendation on how to do it. I know more recently, I've been using a really cool tool that does all kinds of awesome data scraping stuff. And you can create your own recipes. And it's called and I think they still have a deal on App Sumo. But it's called the textile t x au app. And if you go to textile camo, it'll redirect you to this. But in fact, you can even check out pricing I think they still have

Yeah, it looks like if you go to you have to check app Sumo and see if they still have a big deal there. But one of the one of those capterra appsumo, somebody probably still has some deals for them. But if not, I don't know, if they still have lifetime deals Well, they can do all kinds of stuff you can create, like, it'll scrape all different kinds of platforms. And you can what they call ingredients you could or spices, they call them, you can connect different spices to make your own recipes. And so there, there might be something that you could do with this if you provided a list of emails that would be able to go check to see if there are GMBs associated with those. I don't know how to do that, because I have not done it that way. But I do use the Google Map scraping recipe in here too. And it basically will scrape Google Maps and you know, output all the data that I tell it to output into a CSV file or a Google Sheet actually, and it will tell you one of the variables or data points that you can opt or select to have output is whether a GMB is verified or not. So anyway, I would check this out. There's there might be other services out there that do that specifically, if you provide an email service I just don't know how many or an email list I mean, excuse me, and I don't know of any way to get that information like from the email list other than so if your list is Tom Jones and that kind of [email protected] at Yahoo or whatever, good luck Yeah, good luck but if you have the brand, like Tom Jones at semanticmastery.com or T Jones at semanticmastery.com a quick way is you go to type in semantic mastery comm go to maps, see if it has a map. Yeah, that's a quick way that you can knock that out. You could probably write a quick script to get that information from Google. But other than that, like I don't know of a tool or if someone has won them, then please drop it in here. I don't care because we don't have it. We don't offer it so if you have it, help him out. The past five o'clock hour, guys.

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Is It Better To Write A Semi Good Article To Rank Or Write A More Indepth One?

By April


In episode 336 of our weekly Hump Day Hangouts, one participant asked if it is better to write semi good article to rank or write a more indepth one.

The exact question was:

2) is it better to write semi good article to rank or go for very depth article but it will take more time to write?

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How Many Hours Do You Work Daily And Weekly?

By April

In the 336th episode of Semantic Mastery's weekly Hump Day Hangouts, one participant asked how many hours does the team works daily and weekly.

The exact question was:

Hi guys: 1) just for understanding, how many days you work in a week and how many hours each day? and how many you should work when starting & medium stage & ofcourse your level

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What Link Package Is Best For Competitive Keywords Like Spirituality, Meditation & Mindfulness?

By April


In episode 336 of Semantic Mastery's weekly Hump Day Hangouts, one viewer asked what link package is best for competitive keywords like spirituality, meditation, and mindfulness.

The exact question was:

Hi guys, so I've got a Syndication Network (youtube) and then SEO Shield and in que is the Rys Drive Stack in Que. This is for a competitive market (Spiritualiity, Meditation & Mindfulness) based of your Keyword Research package. Which link package would be best at this point to show the greatest effect for theses tuff keywords? Thanks much!!

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Is It Okay To Include Existing Business Citations To The SEO Power Shield?

By April

In episode 336 of our weekly Hump Day Hangouts, one participant asked if it is okay to include existing business citations to the SEO power shield.

The exact question was:

Hello and good day,
I have a question regarding the SEO Power Shield purchase. I have existing business citations and was wondering if those should be interlinked with the power shield or should they be lest as is and create new ones with the SEO Power shield?

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Weekly SEO Q&A – Hump Day Hangouts – Episode 342

By April

Click on the video above to watch Episode 342 of the Semantic Mastery Hump Day Hangouts.

Full timestamps with topics and times can be found at the link above.

The latest upcoming free SEO Q&A Hump Day Hangout can be found at https://semanticmastery.com/humpday.



All right, welcome everybody to Hump Day Hangout. This is Episode 342. It's the first episode in June 2021, we are going to get all of your questions answered, the page may look a little funky. And if you don't know what I'm talking about, and what you definitely need to do is go to semantic mastery.com slash each the questions and actually bookmark that, go ahead and just put it up there and your browsers, you can always go there and ask your question, get an answer. I'll give you a second. Just go ahead and bookmark it. Now. Just kidding. We're happy you're here or checking out the replay. Either way, we appreciate it. We love answering your questions, and we're happy to get on today. We're going to do some quick announcements, and then get on into it. So I'm gonna go around the circle here. Chris, you're first on the list here today. How are you doing man? Doing good 10 persons that are up? Definitely. Somebody's got a pretty nice workout in today then hit the recycle. So like, yeah, time to catch up now that the lockdowns are hopefully over for a longer time. Nice. Nice. All right. Let's see Marco, how you doing today?

Well, can I say Groundhog Day? Always warm, always beautiful in Costa Rica. It is the middle of the rainy season, but it hasn't rained in the last three days. We do get periods like that. So it's just man, it's, it's a fantastic time is a fantastic, fantastic time to be online and making money. It's just, I don't know, I don't know, for some reason, it just seems to be easy. It's always been easy to rank. So it's been easy to get people to take action on a page. Well, it's been difficult, especially local is believe it or not getting someone to take the calls that you generate. If you go to these people, the very unsophisticated as an Okay, so so what's up? Why are you? What's in it for you again? Are you gonna pay me for every call? And what's in it for me? Well, you're gonna make money from the people, obviously, that I give you, that are hot leads, because they're calling the number to ask for your services, whether it's emergency, just whatever it is. So that's the difficult part. It's interesting because you could be generating a whole lot of calls. And, you know, it happened to me, believe it or not, in the beginning, when cannabis started becoming the hot thing. It was really hard to call one of these dispensaries in California, by the way, and talk to these guys and like get them to see a dude, but

I'm damn great, man. As a matter of fact, I'm gonna go grab my surfboard and, and the like, you know,

I want to get people to your store so that you can sell them more. And another company, well, how are you going to do that. And so it's this whole unmotivated thing where he's making enough so that he can smoke his button and go surf. This is before it really the multinationals and everybody started dumping all that money in that I could generate calls that will. But it was really difficult getting people to take those calls. And as a matter of fact, I left those I think I sold those off. So those assets, I can't remember the home. But

anyway, just to say it's easy. The process works. So, you go through the process and train, then you set up your own systems to make the process work.

You apply, you make money, but rather than spend that money on bud and a new surfboard, you hire someone, you hire someone so that that person can train and help you apply. Now you're making more money, and now you might have some income that you may not need. Right? It's discretionary. And you might want to want some really good job making creepy and the brand new surfboard. And then you just lather rinse, repeat. And that's how it works. I know I'm oversimplifying, and the people are saying it can't be that easy. It's the fucking Damn it. processors. Yeah, it's been 18 years in the making guys. Bradley with over a decade I know Hernandez it's almost a decade for some at domestics longer than that. Adam, I think you're the one as far as marketing, that's like the young guy in a crew. But man, it's a decade in the making. It's not an overnight thing that we did. It's repeatable processes that we can give to people so that they can repeat the process. lather rinse repeat what Mark and I said, this is Costa Rica. This is where I choose to be as I always say, and it doesn't get any better than this man.

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Outstanding, Marco! I like it. Yes, the was it five to 10 years to then an overnight success. Yeah, overnight. Yeah.

Cool. Good stuff. Hernan, how are you doing today? I'm great, man. I'm doing really well, I have some good stuff coming up. I had some calls with clients today and with potential clients actually and we're close to. So it's looking good the agency is growing. So that's looking good. And as usual, we're going to pour some, we're going to create some Semantic Mastery, I would say, training for our students based on you know, the learnings that we're having and how to grow your agency. So that's going to be pretty, pretty cool. So I'm excited. I'm excited about being here at social

Nice. Bradley, how about you?

Good, happy to be here. Busy as can be as usual. But my blogger started full-time yesterday, which now is free freed up probably at least two hours per day if not three. So for me, which is great, because now I can focus on some higher-level stuff. And more prospecting and sales because I want to I want to be like Hernan when I grow up and grow my agency the way he is. So. So I got to get back to doing what's really important, which is prospecting and sales now that I've got somebody doing some of the fulfillment stuff that I was actually doing myself for the last six or eight weeks. So things are right. And I totally agree with what Marco said, you know, if it's if you have a repeatable process, and I think that's really important, you know, I use process street for like developing process docs for all my VA s and even for just internal stuff that even stuff that I do myself. And over the last few weeks now, I've really developed out a great GMB checklist that just like it has basically, it's continually being evolving, excuse me, it's continually evolving. But it's great because I just go in and run a checklist from the template for each new project. And I can go right on down the line and just check off the boxes as each item is completed. And so at any time, I can walk away from it and come back at a later time, and I know exactly right where I need to pick back up with all the items that are left to do. And I'm telling you guys something as simple as just having a checklist for, you know, everything that needs to be done for a project that you can duplicate for the next project, it really helps you to stay on track and makes it a repeatable process. Too many people I know come into our mastermind and such and when we have our interviews with them, and, they say that they don't have a hard time getting consistent results. And you find out when you really get you to know, get down, you ask them questions about their processes, and such as that. They do a little bit of this here and a little bit of that there. But they never really do everything from start to finish for any one project. And then they wonder why they have inconsistent results. And you know, and I've been guilty of that myself, but I've gotten a lot more organized over the last couple of years and just having simple checklists really does help. So I've encouraged you guys to look into that. But other than that, it's good, good stuff. Happy to be here. Yeah, I do the same with ClickUp. Ryan Tedder mastermind members turned me on to that. So I've been using that for about a year. And that's been great. So like, with my clients now on the email side, bring people in, I've got the first 90 days laid out. Now after that, I always and I say this, truthfully, my crystal ball and he goes three months out like after that it's every game, but then I can see the first three months until we have it just laid out. And it's so nice to just be able to click something, duplicate its assignment, and the bad stuff gets done. So there's always stuff. That's like, 80% of the work right there. So, um, let's see something else I wanted to touch on. And now I'm losing my mind. Oh, that's right. Speaking of email, so I picked up a lot of stuff on the cold email front from Bradley. Some stuff I've done in the past and chair to the mastermind. And then Bradley, you talked to Daniel fasciae, I might be screwing up his name. But he's got the great cold email mastery course that went through that. And I'm going to be doing some more of that. So I'll be sharing that with mastermind members. So if you guys are interested in seeing someone who hasn't been doing cold email for very long, I'm going to be sharing the results of that. So I'm getting that started working out some kinks. I've been sketching on my whiteboard, recording videos, and going to get back going. So looking forward to seeing how that goes and sharing that in the mastermind. So other than that, though, I think that's about it for announcements. Is there anything else we need to cover for you guys?

I think we're good. All right. Let's subscribe to our channel. YouTube help us grow? Yeah, definitely. And our pages a little funky today, but it's working. So if it looks a little different to you guys, it's because we're missing some banners or something. They're here but you just can't see him. So we have to fix that first question on the page. Yeah, I mean, it's interesting that they're there. You just can't see him.

Does Adding The Main Keyword To An Image Before Uploading It To GMB Would Make Google Read It Even If EXIF Data Might Be Removed?

So the first question is adding the main keyword to an image before uploading it to GMB would make Google read that text even if EXIF data might be removed by Google? 

Yes, absolutely it is EXIF data and metadata, and all that does get stripped once it's been uploaded. But when you upload it, Google reads it. So it's really beneficial to do. So, as we always talk about it's best if you can't have an original image like if it's for local, to have an original image taken from a mobile device that has GPS enabled, because the location data, a ton of data actually gets, you know, embedded in this in the image as metadata. It's really, really cool. I've done this before, I think Rob was the one who pointed it out. And so I tested it, but you know, you take a picture or a short video or something on your phone, like in a moving car, and it will even tell you to like what your speed was the velocity at which you were going when the image was taken, or the video was taken, it'll show you where the location is, it's, it's crazy. There's a ton of information that gets added to those images. But when you Yeah, when you upload them, it strips it out. Because if you didn't download it back from Google, and depending on how you do it, you can't really do that from GMB anymore. Anyways, like you'll see that it's just, you know, a blank image, no metadata, but Google sees that data when you upload it. So you made comments on that guys? No, absolutely. And I said only the main keyword, but it should you should be targeting the keyword set or entity and main entities say we're in the Semantic Web. Yep.


What Are Your Thoughts On Blockchain And The Future Of SEO?

Okay, the next question is Hey, guys, what are your thoughts on blockchain and the future of SEO? Do you think we will have decentralized domains and servers? I have zero opinion on that because I don't know anything about it, to be honest with you. Perhaps Marco or one of the other guys have to do?

No, not as far as blockchain cuz I'm not getting far into that, because I'll just go down a rabbit hole. And I want to know everything that there is to know about blockchain. And that's not my idea. When I mentioned this last week, that I was forming crypto, it's not even an investment club is a bit buying and selling as a trading club, the idea is to go and profit from the rise and fall of crypto, rather than to marry some kind of coin as a long term investment. Although you can't do that there are some that you can track that you just know, are going to take off. But my idea is very simple gains every day. Adam mentioned the book that you and he read the small gains, it's very simple to small gains every day, we have people all over the world. Why not benefit from having people that are in India, Chris green, how is in the UK, why not benefit from holiday because it's 24, seven, trading doesn't stop rise and fall. So even if it's going up, there are dips in that, in that rise. I'm sure you've all seen a graph over time and are just taking advantage of having buy and sell orders to take advantage of those dips, even during a race or during a fall. When it's falling, you're still going to have upward trends, although the overall trend is downward. So it's just benefiting from those and having people online who can view the data and take advantage of the data in real-time so that you place your order you play but you place your buy, you place yourself, and that you're never in a position to like lose everything or win everything because the idea is to make small wins over time. 1% a day turns into a whole lot of money.

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When it accrues daily, it compounds daily. So it's exponential growth. It's what we're looking at. And I get to the few I have 11 it was gonna be 10 but someone came and begged me to please let me join so I think the book was the book you were talking about was James clear atomic habits and he calls it the aggregate of incremental gains. Okay, yeah. Yeah. Adam so small bits at a time and we're good to go I don't know anything about blockchain. So yeah, this is interesting. So I had to do some quick searching because I thought this was something else. So apparently, this is new to me and PJ like blockchain domains is actually a thing so, like the blockchain in the sense of crypto, the domain is stored there so anyone can look at the records.

So that's an interesting concept. For me personally, I'm gonna sit back and wait and see because it's kind of and this is getting into like Twitter flame war territory, so I'm going to try to keep this short but it was touted and a lot of the people behind that believe in crypto are like this is gonna totally decentralized banking and overnight upset the entire world or that hasn't happened. I still think there's a ton of potential. But I think when people tell this, I always want to look back and be like who's saying this? Why are they saying what's their stake in this game, you know, as the article written by the guy who's selling domains via the blockchain, and just going a layer deeper? But without getting into that, I think that this is interesting. And that there's a lot of possibilities, the thing that immediately came to mind was, you know, forming trust and authority in the sense of if it really is more transparent, that may be an easier way for systems like Google's algorithms to maybe recognize certain trustworthiness factors as they determine them. So anyway, that's the only thing that really comes to mind. But I don't think that this is going to be an immediate change. Because a lot of what people also want is privacy. So there's kind of two competing things going on here, I think, but interesting technology. And I'm sure we'll see more of that.


Does Google Site Provide Easy Way To Access The HTML Code To Add iFrame Codes In The Header Section?

Sweet. Next is Gordon, and sup, Gordon, he says, Hey, guys, you'll probably think this is a dumb question. Not at all or not, you should know better than that. So he says, but I have never built a Google Site website before. So I have no clue how different it is from a regular site. And I was wondering about these two things. Number one, does it provide an easy way to access the HTML code for the page to enable you to add an iframe or JavaScript code between the HTML head tags? No, you cannot do that.

Google sites are real easy to build out because they're just like, you know, blocks. And essentially, they're just blocks. And you can insert text or images or embed blocks. And you can move stuff around and resize the blocks. And it's really easy to edit. But you can't get into the HTML header.

Unless there's some hack that I'm unaware of. But I'm sure Marco would have shared that with me by now if there was. So I mean, the only thing that we could do is insert code into it. But you can't go in. You can't go into the code, you can't go into the header code. Google will not allow that. Yeah. And it's understandable why they would not allow you to go into that code is very basic, it's a drag and drop. Now, you decide it's a drag and drop kind of content management system. Very basic, no scripts, no nothing right now, it might improve over time. But there is no easy access to the HTML, although you can you can add iframes very simply, very easily, and you can add JavaScript.

Yeah, it's like I said, you could do the embed codes, you can either embed by URL or actually add embed codes. But the G sites, it's super easy to like edit.
I've actually been editing some of my G sites lately to optimize their page content with surfer SEO and getting better results with those just from going through and actually optimizing the pages that mgib provides, they've always worked been fine. But I've got a writer, now he's re-optimizing like all of our existing content out there. And I'm starting to see some improvements from some stuff already. So it's some I've been I've been in there quite a bit. And so she so so you got to remember, the whole idea behind that is either to copy the content from your website over to the to the Google site, which works fine, because you're not going to file a wonderful call a DMCA claim against yourself for using your own content. Yeah, so that that's perfectly fine. And you're going to attribute the content, you're going to relate the G site to the money site, you're going to form that relationship through the schema. So there's really no problem doing that. But it does stand to reason that at the bottom is looking for fresh, unique, relevant content updated on a regular basis, that if someone went over the content that we give you in the beginning, and tune the content for the bot, although we cannot get schema in there, that in and of itself would be enough to give you a boost. And it does good content tuned for the entity and the user. It provides a good user experience. And it gives you an extra place where a user can convert because those will rank.

Yeah, they sure will. And that's part of the reason I started doing that was that some of my G sites for client projects are ranking and sell it's like, Okay, well, if they're going to rank, we might as well tune the content so that it's even more relevant and has a better chance to convert as well. So we go in and we squeeze in calls to action and all that other kind of stuff and some really cool ninja stuff that I'm not going to share here. But in the mastermind, I'm happy to share so I'm getting really really good results from G sites lately. Not that we didn't before but just some of the things that you know, turning them in all of a sudden they get even better results as all I'm saying so.

How Do You Build Bulk Backlinks If You Want To Do It On Your Own?

Okay, next digital. Well, Ian, what's up? He says he's been coming in asking lots of good questions lately. So we appreciate that. He says can we purchase backlink packages from SEOeStore. I don't even know what that is. For our tier one or tier two assets, I have seen Bradley mentioning a done-for-you service. But how can we build these bulk backlinks, if we want to do it on our own? Well, the done-for-you service we're talking about is MGYB. And that's the link-building services that are for, specifically to power up tier one entity assets. And, you know, further tiers out, right, it's not for money sites, you don't want to be linking to your money site with those. It's strictly for powering up tier one like this, the SEO shield, basically syndication, network properties, the SEO, RYS drive stack, g site, all that kind of stuff. And then you can obviously power-up stuff that's further out as well. But I don't recommend we never, we always tell you guys not to order those types of links directly to your money site. In fact, Marco was just talking about this the other day, you know, he never built any backlinks to a site other than through what through the SEO shield at all. I do through press releases, and also some strategic, other types of links occasionally, like guest posts and things like that. But for the most part, you know, I still just build everything to our tier one entity assets that are built within the SEO shield, again, syndication network properties, perhaps a well-optimized post on a WordPress site from the syndication network property or the Tumblr or something like that. But they're all tier-one entity assets. And then we build links to those like very, very rarely well. I use press releases still quite a bit. But even then I'm still pushing more press release links now to the tier one entity assets as opposed directly to the money site. Just getting really good results like that. Again, G site is one of the best targets for that kind of stuff, guys. So do that. Any comments on that?

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Yeah, I like for the SEO shield to take the brunt of the hit because believe it or not, manual actions are still alive. And while I was just reading about a law firm, that got hit for using combinations of edu, scholarship links, guest posting links, and a few other purchased links, as though it's incredible how easy it is to pick those out coming into your money site, because of how they stand out from your natural pattern. From your natural link pattern. Think about it. It's not many people who offer a scholarship, first and foremost. And if you do, it'll probably be in a local university. Now all of a sudden, your website has 50 .edu backlinks all from scholarships. Now Google tends to devalue those, they don't usually count them because they're considered irrelevant. So Google, for the most part, will not pay attention to them unless you do the right job of boosting them the right way. But then they get picked out. And in a manual, guys, when that happens, you see that you see that come up in Search Console, you have an unnatural linking pattern to you. So you better get busy and start getting rid of those links, all that money, and all that effort, just went to waste. Instead, I'd rather just hide in between the billions of links that Google has, and the millions and billions of links that other web tutorials have and other social media platforms have, I'd rather for my links to hide in between all of those, and then just push the power over to the money site, and let the money side accrue links naturally, over time, because those will happen. Those will have as you start getting found, as people start finding you, as people start using the promise, you'll be shared, we will talk about using Facebook, in social media, which is what you want. Anyway, you want that to happen naturally. In the meantime, protect yourself. Now, I always tell people, don't you Right, so so as far as what I do, I do it a little bit differently. And I will shoot a press release over to the money site in a very targeted way and hidden. Yeah, in between all of your pillowing is what Becker used to call so so pillowing the links so that they can take that directed. But if you don't know what you're doing, you better not be doing any of that. So I recommend for all of you not to build links to your money site, not even press releases because that's what the SEO shield is for. And the SEO shield will actually amplify the link power, it will exponentiate the link power so what you get to the money site, in the end, is greater than if you had gone to the money site directly. It's really interesting what happens through all of the iframes that we build and the internal linking structure that we have in our G sites and in our drive stacks and in our expansion stacks that add power and multiply the power and then the way that we're teaching in the heavy hitter club to then interlink your money site so that everything flows correctly and continues to create that exponential power. there's a correct way to do that. And then there's a way that that just shuts the link flow. And it might end up in your about page and your contact us page in a place where you don't need your link power to accrue. So just be very careful. And no, I mean, think about it, we have the service, why he in MGYB.co, we offer link building is various link building. If you want to do it on your own, you're more than welcome to go through all of the different tools that Daddy has gone through. Because he started out with Senuke, Senuke X, Money Robot all he had to learn all of those, and then find the one that worked for him, GSA. He's also been through so he had to go through all of those, he still offers GSA to find the one that works the best. And we can't give you here what works best. Since he had to spend all of that money and time to find that out on his own, you're welcome to go try out. So they are I think they still offer Senuke X Rank or x is another one that he uses. I'll mention that. As I said Money Robot, GSA, and come up with your own. Now think of the time, money effort, and everything else that you're going to have to spend to learn to use these correctly. And then you'll see that the link-building packages that we offer an MGYB.co will save you a whole lot of headache, money and time, and a lot of resources. Which if you're trying to grow your business, you shouldn't even spend time doing this or trying to learn to do bulk backlinking.

Yeah, and just I've been I know, we don't. For years, No, we haven't really looked at third-party metrics or anything. But lately, I've been doing a lot more research on local competitors and been using majestic for backlink research. And their trust flow metric is still decent, in my opinion. It's something that I've completely ignored for years, the last several years, but I've just been doing a lot of analysis on local competitors. Because I didn't give a shit at all about organic rankings for many years. Now, I've just always cared about map rankings, however, because of the content tuning tools, and like conversion AI, which just makes it easy to draft content. And that's again, I've been doing a lot of that I've been focusing a little bit a lot more on because the map stuff is you know, what we do for maps works. So I've been working on ranking organic stuff to like so the, you know, associated website for the projects that do have WordPress sites, I've been analyzing competitors that are ranking on it in the organic section and looking at backlink profiles. And what I found is, it's quite amazing is that there are so many organic listings that rank for local terms and the tree service industry, especially that. I mean, they're very few backlinks. It's insane. There's it's mostly, I guess, age, brand authority, things like that, that helping the rank and internal links, but very little off-page linking. And so I've been getting a little bit more strategic about that. And one of the things I have tested was guest posts on a few and a few cases, I've test guest posts, and they're hit or miss guys, you got to be real careful with guest posts, as Marco just said, you can get a penalty for number one, but number two, if you buy guest posts, you got to when you get them delivered, you got to analyze them because what you'll find is a lot of those guest posts are orphaned pages, which is bullshit, they'll sell you a guest post for 100 bucks or whatever it is $85 sometimes way more depending on what metrics you're buying, which again, are third party proprietary metrics. But that's kind of how you judge what you're buying, right. But then you get it delivered. And you find out that there are no internal links from the domain that they sold you the metrics on pointing to that page that they published the guest post on. And so you end up with a guest post that's an orphan page that is getting no internal link juice. So basically none of the metrics that are even pushing over to that page and it's insane because you spent a shit ton of money on that. And I've been burned by that in the past couple of months now on a few different guest posts. Now some of them are done right. For example, I've got one that I was just looking at today for one of my client's sites that I had purchased a guest post on that has amazing metrics got a 39 Trust flow from that page to my clients, and which isn't quite as incredible. But something else was really interesting is I've been looking at as I built the directory site for tree services. And I guess some of the stuff that I've done in there is just internal linking the way that Marco and Rob teach. It's crazy because I know we don't typically talk about metrics, but I've been doing a lot of research with majestic recently and that particular site, my directory site, some of the directory pages in there, because which are my own lead gen assets or some of my client's sites that I've added pages to the directory site for. And I've done some pretty strategic internal linking stuff there. And I've gotten in some cases, in the mid-30s Trust flow with the citation flow like in the mid-teens, which is great, because that's showing high authority being pushed to the pages without a lot of links. You know, the way majestic does things is it doesn't show internal links, it only shows External links. So if you've got a real high trust flow, and there are no external links, showing and majestic, then that's all trust flow that was generated through internal links. And there's another some of the other stuff there was a sale late last week or earlier for SEO power suite. And I purchased it, I haven't used SEO power suite stuff in forever. But WebSite Auditor is a crawler, it's like Screaming Frog or site ball or whatever. But it's a desktop crawler. And it's pretty cool because it has what they call in rank, which is kind of like its own proprietary idea of what PageRank is. So you can crawl a site and kind of get an idea of where your internal links are pushing, you know, internal link juice to. And so you can see it shows a visual representation, similarly to what majestic does with their link graphs. So you can kind of get an idea as to what paid which pages or posts on your site are accruing the most weight from the internal linking. And you can adjust it and modify it as such or accordingly. And that's kind of what I've been doing with my directory site. And just be able to get an amazing amount of power push to internal pages, purely through internal linking, almost purely through internal linking. And it's just been really cool. I'm just fascinated with link sculpting and stuff now that for years, I just got completely got away from doing it. And again, going back to what Marco was saying, you know, the SEO show, it's incredible. How much power you can push with that, and a GMB. It's just It's crazy. And I never really looked at the metrics before because I just knew it works. But now that I'm actually digging into the numbers and the metrics and such, it's incredible how much power you can't you can truly push with that stuff. You want to comment on that again, Marco at all. No exponential power. Yeah, it's crazy.

In there's another one called on crawl or something that they call it in rank is what they call their internal, like, their PageRank algorithm for quantifying internal link juice. It's pretty cool. So anyway, you guys might want to check it out.

How Do You Sell Industry-Specific Traffic To Clients?

Number two was I have seen people selling industry-specific traffic, you have any idea how they do it?

Other than from paint app paid ads? I don't know.

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Any idea Marco what he's talking about? No, I have no idea. Yeah. My guess would be paid traffic paid ads. Also, I know and Fiverr you could buy somewhat relevant traffic, they call it but I've used it for press releases in the past.

But that's from like domain parking.

So if somebody likes to do a search for something, and you know, they land on a parked domain that's supposed to supposedly theme they'll sell you a theme to traffic from that is real spammy stuff, but I've done it for press releases in the past. Now just buy the gym traffic from Google. So it's relevant and it's real traffic.

What Is The Best Way To Power Up A Large Franchise Auto Dealers Site?

Alright, Jay says I meant I managed large franchise auto dealers and want to know the best way to power up their websites. I cannot point any spammy stuff at their websites. I do on-page schema and GMB, management, and consulting. Well, you're in the right place, then that's what the SEO shield is all about. If you're not familiar with that, go right there. Perfect. Adam just posted it to comments below yours, Jay. He says the SEO shield. That is like what we just been talking about now for the last 10 minutes. That's exactly what you want to do is the SEO shield for your client's websites.

The fact is it's for one brand, you said large franchise, boy, you can push a hell of a lot of power through a branded drive stack and G site that you continually expand for each individual dealership with the RBS expansions of their location shields, like you can push an incredible amount of power through that and accrue a lot of power into that drive stack in the G site. So the SEO shield. Marco, do you want to comment on that?

Yeah, I asked him to come here because this was really interesting. He has a he's managing and other dealer franchise or a set of franchises. And what is it what he's doing is schema and MGYB management what he means by MGYB management and consulting. I have no idea. But I did want to talk about we have local GMB Pro. We were like the ones who started we were the ones who showed how you use GMB and how to optimize, how to get the most out of GMB to push up your site into what was then the five-pack for the seminar, I can't remember what it was, it changed right in between there to a three-pack. But the training is still relevant to this day. So whatever it is that you're doing for them, local GMB pro will teach you how to post what to post and the way that you didn't need to do the posting to get the most out of it. One to the SEO shield, so that you get familiar with what it is because it does include schema, or getting your organization, your entity information all in one place. So this is auto dealer franchises in different places, how you're going to associate each one of those to the main entities or whatever it is, whether it's a key a set of franchises, whether it's Toyota, Ford, Chevy, whatever it is you're doing, you have to have the organization.

And how many franchises does that parent organization has, let's say you have five? Well, you have to relate those five to that main entity URL, you have five separate entities, and you have to rank five separate things. Whereas, and it's a good thing that you're in Duff's has been rough schema court, because what he shows is how you take those five different dealerships. And if they belong to one franchise owner, then well, it also depends on what the brand, what the carmaker will let you do, but how you relate that one to the other the parent-child relationships that you create the organization, and then I would I take it, these would be in different locations, or they sell different auto, the different automakers for the same franchise owner, how you relate all of these different ones and make it all about one general thing. So now your brand. Now you're the main entity, but it's also your brand, and how you go and promote that brand. And how you get that message out how you relate the brand, to the entities and keywords in the industry. So you start ranking for them. That's what it's all about. And if you want them that the nitty, the real nitty-gritty on how this happened, that's the heavy hitter club. The heavy hitter club is where we take you into that technical SEO realm where we show you the different things that you can do with schema, the different things that you can do with the entity the different things that you could do with content with the GMB we do a lot of things Bradley's meant in the training we go in, in-depth into to be things that we don't generally teach in local GMB Pro.

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Because it gets into the technical SEO aspect, it gets into how you generate exponential power to everything that you're doing. So it's all of these different things, how to put it all together. And then if you're looking to branch out, but people, once you get that good people will start approaching you. Can you help me, it's all about growing your business and growing your agency or whatever it is that you're doing. And that's the semantic mastery mastermind. So I don't want to make this a pitch fest about what we do. But what you're looking for is what we do. Yeah, all of the processes. And all of the systems that we've created over time, are exactly what you're looking for. I can tell you right now schema is just starting to scratch the surface of the power that you can generate GMB, management, and consulting whatever that means I can guarantee you You haven't even scratched the surface of what you can do with GMB and how to use it and how to get the best results from it pushing power into your auto dealers. So there you go start there this yo shield that training is free. We have plenty of resources free on our YouTube channel. Go ahead and make sure that saying that like isn't working j just go to it's because of the way that it was hyperlinked in the chat. Just go to the SEO shield comm just type it in your address bar, seoshield.com and it'll work. It's just the way that it was hyperlinked in that comment. That is why it's not working. Okay. So try it. You'll see. There you go much better. Thank you. And Adam, did you want to comment?

Yeah, I just had an idea. This is because I deal primarily with Click Funnels and email. But when he started saying multiple, and it turns out, so we had a message on YouTube, and James was saying, I mean, there are 25 dealers here in Seattle. So hey, what's up Seattle, I'm in Seattle. But the thing that struck me was a lot of times we don't see some of the opportunities and I'm curious for you guys on a call. When I hear that I think Oh man, I remember the times I've gone about a car or inquire to the car dealership, and it's like I did email follow-ups like, I get notifications from them. And if you're talking about 25 dealerships, like that's a lot of traffic that they potentially could direct. And I knew as someone who deals with like planning email for multiple businesses, looking at this different content, like what else can we tell people or share with people, and social media posts are great GMB posts if they're of substance could be interesting. And so I'm wondering what do you guys think about using things like the in-filter in-house email list and sending people back to the GMB to look at a post or to the website to look at actual articles. And just, instead of sending an email saying Nissan's are on sale for the Summer Sale, you know, there's so much more we can do. And in my mind, that would help drive a lot of engagement on the site, oh, my God, if you have an email list, and I mean, and I really discovered what Adam is talking about, it absolutely moves the needle. If you send people to like traffic from an email list, where it clicks through to like a GMB post or something like that, it will absolutely give you a boost because of all that traffic that you pushed into it. It's crazy, but like someone else's, when I was doing direct mail for my real estate business, people would get the letter when, you know, I was targeting landowners and sending them a letter saying, Hey, you know, I know you got a piece of vacant land, if you're interested in selling it, either call this number, which was an 800 number or go to my landing page, you know, goes to my website and submit the property information sheet or form. And a lot of people would end up going and searching Google for the brand name of my real estate business. And then they would click through to the landing page. And I wasn't even doing SEO, when I first started that I was just running paid traffic and doing direct mail. And but I started to rank within a matter of a couple of weeks with zero SEO done like zero SEO is done. And I started ranking number one in the state of Virginia for you know, my primary keywords and it was because of the traffic that was the search and click traffic, the brand search to call navigational search queries that were you know, from people receiving my mail, and then my direct mail physical mail, and then they would go search the brand name in Google and then click through. And so it would rank and that's just again, so what Adam just said is absolutely true. If you've got access to, you know, marketing, like email lists and things like that, then you can do a lot with directing targeted traffic to specific points that will help your SEO, your whole digital presence in general. Yeah, without you knowing a lot of what James is saying like if you're just not just but if you're doing schema DMV, you probably are not in control of email list or you may not be, but it may be a value add where you can bring this up as a strategy to the owners. If you're not the owner, and say, Hey, you know, before you guys have sales, you should direct some traffic to the site and to GMB post announcing it during the sale, you probably want to send them somewhere more targeted. But you know, these just some of those ideas where you can get a lot more power out of shit you already have the additional cost to the business is trivial at that point. Also, the coupon that sends people over to the patients, so maybe the people who are doing a service for whatever. Now that the car is doing breaks, you did just what are you you have a million excuses to send people an email on that list, getting them into the GMB post the power of the GMB and then having those people click over coupons work phenomenally well, in GMB offers work great.

Anytime that you can get people into thinking that they're getting something free. They don't have to know why it is that you're doing it but they think, okay, I'm getting something for free and all I'd have to do is click and yeah, that traffic natural traffic is what wins and what person what that person does at the end, you're going to have some people take advantage of that coupon and click to call or fill out the form or go to the calendar and schedule having their car come in for that service. Whatever it is tired break and there are so many things now available to and 25 dealerships with who knows how many years of having sold people, automobiles, you probably target the list and get new car sales just from that just from getting people back in you know, as we took care of you whatever is this there are so many ways to make money gets ridiculous.

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I like that game. So St. Mary's trying to get the training go through the training. So, James, it sounds like what you're saying is you want to go through the training, come up with the process so that then you can either hand this off or sell it to the other 92 consultants like yourself or take over their business. That's how if that's not true, let us know but i think that you know you're on the right starting point here, I've got, I would suggest, you know, joining the heavy hitter club, to get the idea of, you know how to how to best put the pieces together and utilize the strategies, but not how to actually build everything. I mean, you can, but it sounds like you would be much better off at learning the concepts and how to direct them and manage them. And then you can order the done for you services from MGYB so that you can scale very quickly, because that way, you know, instead of learning how to actually do all this stuff manually, I mean, you certainly could if you wanted, but you sound like you've got you're in a much better position to kind of like direct and manage that type of work. And that would be great for us at MGYB to have a high volume client, which by the way, we would, you know, high volume clients get, you know, special deals at a time. So you just have to reach out if that's something that you did. So comment on that.

Now, he says he is going to train them on it, but he wants to put the process together. First, we've already put the process together is what I'm trying to tell you James, the processes in place, you would have to create the systems for how you apply the for how the process works in whatever it is that you do. But it doesn't work any differently. I keep Listen, local, national, global, it's all relative, it doesn't matter. Once you create the correct schematic relationships, it doesn't make any difference where you are or what your target is, the process is always the thing, the process is pushing so much power, that you outrank anything else, while at the same time creating your brand's relationship to the keywords like new cars in Seattle. buy a new car in Seattle, new cars me how that person starts that car buying process. It Okay, so how do you target that? Is it used cars? How do we go after that? How do we then relate these What is it 99 3900 dealers, or 25? dealers in Seattle? How do these all relate? Can we bring them all into one umbrella Do we have to create separate entities, for each one of these? Do we need maybe five entities where each one would have five? Now you're talking about how this is all going to be put together. But the process on how you get all of this to work. And the systems that have been submitted master has been around eight years. So it's eight years in the making, at least. And I've been online for 18 years. So it's 18 years at the very least, that we've been at this helping people to create the systems and processes so that the system and process then take over for you. And you can kind of like like then you can take that management overview where you're not really doing anything except directing the people who do the things that you're supposed to do, who train who apply and who helped you make money. I mean that that's the whole thing. And the place to be is once again, the heavy hitter club. If you join both doesn't matter mastery mastermind and the heavy hitter club, you get a steep discount on the heavy hitter Club, which I need to talk to rob about doing something because it's people aren't paying enough for the value that they're getting. I'm always saying we got to we have to raise the prices, we have to raise the prices we're giving away too much. But literally, we put everything we detail it we start from entities and the heavy hitter club and work our way all the way up to now we're doing iframes finishing up iframes and then we're doing case studies local one, we're doing e-commerce case so everything is there for you to take advantage of it. So he's a senior consultant for Ford.

Right now I just bought a brand new Ford Ranger two and a half weeks ago. So it's pretty cool.

Joe deer tag.

Oh dear, pronounced dear Tay.

Awesome. Well, James, hopefully, we see you around and can see how this progresses. Whether it's something hangouts or heavy hitters, club mastermind, whatever ends up floating your boat and gives you the results looking forward to seeing where this goes. Yeah, no, he didn't hijack the call he just posted on there. Nobody else is posting questions. And this is worthwhile getting into because people need to know what it is that's offered. I mean, it's not just MGYB it's not just like building an iframe. We help you put together your entire business. We help you make your entire business a success. And the bottom line is are you making money? Because if you're not then it then it's fucking useless. I always say but the proof of a profit is whether the prophecy comes true. While the proof of an SEO is whether he can get your shit to rank and then help you make money, because if he doesn't, then He's useless as an SEO, and you'll see a lot of these churns and burn that they do nothing. And then they have to go get other clients because then they know they're not going to do anything but those clients, so the pipeline constantly has to be full of clients, because of the churn and burn methods. Well, I've had clients for over a decade, nearly 15 years, one client, they won't leave, I can't get them to leave. Like they keep offering me more money and then I'm not gonna turn good money away. But that's the difference between the guys who are Johnny come lately, and the guys who have withstood the test of time like Semantic Mastery.

So there you go. Said order a lightning Bradley. Yeah, now I went I downgraded from an F 150. Because got cost the gas is going through the roof. So I got a little bit of a smaller truck and it's it's nice, so I like it. So very nice. So

anyways, alright guys. Thanks, everybody. Well, I guess we can wrap up a couple of minutes early. Thanks for telling me that there's one of those invisible banners I just hit.

I love it. teams. You said to order lightning lol.

See you guys. Thanks, everybody for being here. We'll see you all next week.

Bye, everybody.

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Will A Page With Low Value Content Be In High Position If It Has The SEO Shield?

By April


In Semantic Mastery's weekly Hump Day Hangouts episode 334, one viewer asked if a page will with low value content be in high position if it has the SEO shield.

The exact question was:

4) Same question for the content – will the page be in high position no matter what if it has the shield even thought it is lower value content?

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Is CTR Effective On The SEO Shield?

By April

In Hump Day Hangouts episode 334, one participant asked if the CTR is effective on the SEO shield.

The exact question was:

does CTR is effective on the shield? or you will stay high position no matter what the user does or acts?

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