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All right, welcome everybody to Hump Day Hangouts. It is Episode 358. Today is the 22nd of September 2021. And today is a very important day, because it's the last Hump Day hangouts before, hopefully live 2021 taking place this weekend, we're gonna be wrapping up ticket sales very shortly. If you want to be there, which hopefully you do, go check it out pofulive.com, grab your ticket, ticket sales shut down before we kick off the event so that we can cap it and make sure we get everyone taken care of sorted ready to go and then hit it hard this weekend. So with that out of the way real quick, I wanted to take a minute and say hello to the guys. So let's see Marco start at the top here on my view How you doing today?
I mean, what else? What? Faster just dropped Mike? almost two years. It's been that I've been sharing my webcam and showing everybody? COSTA RICA Costa Rica This is Costa Rica. You never see me. launcher. And well, from the from the bottom down. I'm always in shorts. And flip flops, when I'm in the house is only when I have to go like to the bank or anything like that. I put on some jeans and some other something else on my feet. Other than flip flops man. But this is this is the like, and I keep telling people. And this is when we started to formulate the idea of tofu. What the hell does this mean? Well, john, john Goodman gives you that great quote. Right? Where it's that position of I'm not gonna drop the F-bomb yet. Position of FSU. So how do you get there isn't just the money? Well, to me that this is what I've been talking about all along, you cannot get to the money you cannot. You cannot get to the bag. Unless your mindset is for you to get to the back, you're supposed to already be there, you're supposed to be able to visualize it, you're supposed to be seeing the steps that you're going to take to get to the bag. Because if you don't, then all you're doing is dreaming, all you're doing is is dreaming about it, or daydreaming or imagining, and you're not going to take the steps, you're not going to take the action, you're not going to do shit. It's part of my presentation this week, I'm not going to give it away. But I wasn't at some point in your life. The time comes, when you've read enough. When you've done enough, when you've said there enough thinking and dreaming and daydreaming and imagining and wishing and hoping and what the fuck sitting there and doing nothing except that look real busy. Looks really good. Because you're spinning wheels. And it looks to people like you're doing a whole lot of stuff, but you're doing a whole lot of nothing. And all out of nothing gets you nothing. That's all it gets you man. Our whole point throughout this journey has been do something take one thing, please, one, it doesn't have to be our shit. Let's get that clear. It doesn't have to be ours. But one thing because the only way you're going to know if it works or if it doesn't, is if you see it through to the end, I say it doesn't work if you leave it in the middle. If you know what to get in the middle, don't you get a big set a few in the middle. So you got to see it through.
And then the next one, and until you find the process that works for you. Find that process. And then once you got it, make it repeatable. So they over and over again, you can make the now you know, you got to wait to get to that bag. Now you can multiply the bag because you got the process and the process works. Who's ever processed? That I'll tell you now, and we've shown it for eight years going on a decade. We've shown it time and again it works. And it keeps on working. We wouldn't be around this long is the process. If what we do doesn't work. It's been 18 years for me man. Going on 90 almost two decades of making money on it. You don't stay around as long unless you have a process that works. So I'll leave it at that find a process that works a repeatable process. Then it's lather rinse, repeat. Find help hire help pay your help well so they can help you. lather rinse, repeat as MIT's full full before bust out a pofulive.com in their head over grab your tickets. Hey, Chris, how you doing today, man?
Good other than Marco who loves the hotness and stuff and getting more and more production. Because surprise is not that hard anymore. And right now it's cozy. I don't know like 25 degrees usually around during the day, so that's absolutely perfect for me. And I don't know like I can't work. Marcus conditions son like, I get brain fog like I can hang out at the pool or beachfront or something like that for a couple of weeks, but then it's no productive record for me. Fair enough. Now other than that, yeah, like, seamless Drs. being busy on my profile speech, super excited about it. Looking myself super forward to it, so can't wait for it.
Nice. Yeah, it's gonna be a good weekend. Bradley, your voice might sound a little funny today. What? What's going on with that?
Yeah. Preparing for the thirsty for the Friday.
Yeah. Yeah, you know, nothing beats. Practice. Right.
There we go. Yeah, just a big presentation. They weren't too. Yeah, I gave a two-hour almost two-hour and 45-minute webinar for Mike Martin screw about the GMB process and checklist as Marco just mentioned. You know, he's 100%, right. It's about creating processes that are duplicatable, that are repeatable. And so essentially, that's what what I've developed over the last several months, I talked about this just a moment ago, but with with his group, but in June, I had several dozen GMBs a tank, they didn't get suspended, but they tank they went from like 90% of them in the three-pack generating more leads, and my contractors can handle to somewhere between position 10 and 20. So like they tank me several dozen. And it was, it was really tough because it really killed a lot, the majority of my lead gen business almost overnight. And so I spent months working on trying to recover them. And also learning more about organic SEO again because I hadn't done that for so many years.
And anyway, I recovered 90% of them. And they're all back into 390 percent of them are back in the three-pack generating a lot of leads. And it was through the processes that I developed, it was just through testing, you know, it was fortunate in a way because having so many GMBs to test on, I was able to test all different kinds of configurations and methods and things like that. And I developed my own flavor, which is you know, Semantic Mastery methods as well as a few other things sprinkled in there that have turned out to work time and again. And now when I apply that same process to a GMB even if it's new, or if it's been established, it's just not ranking whatever, even when that took a hit as long as it hadn't been suspended. I've been able to recover using the following this process, and it's a repeatable process. And that's what I love about it and I swear to God, I developed this for my own interpretational processes first, but then I realized how much value there was to it. So that's kind of what I was shared with Mike's group. I actually got two slots I guess. Adam threw me under the bus for POFU this weekend and, and told me just on Tuesday that I had two speaking slots to fill instead of just one. So I'm going to cover this again in POFU as well. But if anybody's interested in seeing the checklist, you can go opt-in to get it. It's a GMBprocess.com. Again, that's GMBprocess.com. You have to opt in to get it but it's free. Once you opt-in, you can get the GMB checklist. And if you want to know exactly what it is that I do through those checklists on a step-by-step process, I mean it's right there in the process. But if you need the details, either how to come to join the mastermind or come join POFU this weekend because I'm going to be doing a presentation on it there. And you know, I'm happy to teach you guys more about that. But again, I couldn't agree more with Marco it's about developing and what's great about this process is in process Street, if you have your own process, create an account, you can import it as a template and then run a checklist and assign the checklist to each project. And then you can just go right on down the line and check the boxes off as you complete stuff. You don't have to do it all at once. You know you can do it over the course of a month or not in 60 days, 90 days, whatever. But each time you come back you know exactly where you left off. And that way you don't forget anything you don't take any shortcuts you don't skip steps. And I promise you if you follow that training, you will get results and I've proven that over time and again just like Marco said so hopefully we'll see you post we live otherwise join a mastermind that's my bs
sounds good. Well, that pretty much wraps it up like I was saying if you haven't checked out POFU Live if you're not sure what it's about not trying to tell you to have to be there I think it's beneficial to anyone whether you're a freelancer, you're a consultant or an agency owner, regular business owner and want to learn some of this stuff yourselves. There's something there for everyone and we fill the gaps and plus being able to be there and although it is virtual again this year, you're able to ask questions of the speakers, the presenters, and that's part of the power as well. So anyway, check it out, pofulive.com hopefully we'll see you there. We are looking forward this year to having a record number of attendees and we're counting down to having to shut that down. So either when the timer hits zero on pofulive.com or when those spots are gone. I think we're down to 11 or 12 So if you're interested do it quickly. So with that said, Guys, let's, let's get into it if there's nothing else
Sure. Marco you're probably gonna do most of the talking today, buddy. Voice get I get a view, man.
How To Avoid Diluting Topical Relevance From Keyword Cannibalization Associated With Content & Siloing?
It's interesting because we got a lot of questions. RB has some good questions there. Yeah, I saw that. I saw that he posted a couple of long ones. So he already does in just a minute guys just for your benefit again, but a GMB process.com you can download or opt-in, and then you'll get access to the GMB process checklist. Just really quickly, this is what it looks like. So there's different assets, or different modules, different stuff in here. But anyway, that's what I recommend you do. And then really quickly just to show I just because again, as Marco said, is repeatable processes. And this is just one project that I applied the same thing to and you can see where it was at the beginning for this is on the seventh of June.
And I was only doing a five-by-five grid, which is where I always start with this is a Bright Local search grid. So one mile apart between nodes, this is five by five, so it's a 25 square mile area then a month later, there was that then a month later, there was that then a month later that and then this was at the beginning of this month, and then just today, I reran it, and there it is. So you can see in a matter of what four months, it went from shit to a client being quite happy. And that the geogrid keeps expanding too. And don't By the way, you don't want to, you don't want to like shoot your load all at once, so to speak. What I mean is, you know, very likely that map grid could have been a lot bigger two months ago, but I like to send those ever-expanding maps outs in stages to the clients because they, they tend to think that their presence is growing. And it is really so I mean again, just to earlier this month, it was a 2.4 and now it's a 2.2. So, it's just kind of a trick to keep your clients happy. So with that said Arby's up first he says I thought I understood the following then some guy that pronounces from the pulpit of YouTube said the opposite. So I'm back at the altar of sooth to ask. That's funny, RB. I like your phrasing. For the lead gen site or directory site, I thought the best SEO would come from having both pages and blog posts that demonstrate recency and cause engagement. The opposite view was it's best to have just pages with ideally skyscraper articles since the bump from having constantly updated content was overcome by not just the time devoted to blogging, which could be better spent on more do the do one time last a long time. Okay. But also the risk that future blog posts dilute the SEO structure. Yeah, let's call it kind of what you call keyword cannibalization.
Or the rest of the blog post quality tends to decline over time since you're more focused than setting up the site and getting ranked the more focused when setting up the site and getting ranked in the first 60 days or that once there are a number of blog posts. Each additional one brings incrementally less increase in topical relevance. Okay, so you set the stage for the questions have you tested? This is simply a case of judging what is the best use of our time, blogging, building a new site more social, etc? Okay, well look, my thoughts on this are, your pillar pages or your cornerstone content or whatever your top of silo pages. Those are the ones that you want long-form content, you want to spend time optimizing to the best that they can be optimized. And then from there, for me, it's, you know, activity doesn't always have to be adding additional posts to add depth to silence as you said, you can get to a point where it's like diminishing returns. But I do like to publish blog posts within the silo to start to achieve the ranking results that I want.
And then once I get the result that I want or close to the result that I want, I like to shift at least for me, what I do with my projects is the shift to more focusing on just GMB stuff. From that point. Now, I'm talking about it because pretty much all I do is local. So once I get a local page, the local landing page rank to where I want it to rank. Then what I like to do is focus on just GMB activity and press releases. So it's about continuing the content marketing but not necessarily on the blog. For clients, we always do blog posts and that's just because they're paying for the activity. So it makes sense for lead gen assets. Typically, once I get them ranked, then it's just about publishing GMB posts and the occasional prep and I say occasional but we stay consistent with press releases. We usually do two press releases per month per location. But then GMB posts because here's the thing. I embed the GMB and we teach these guys but embed the GMB website into the money site page anyways, right the corresponding money site page. And then if you're publishing GMB posts and you're collecting reviews, it's dynamically updating that page anyway, through the GMB iframe. The GMB website iframe. And so for me, that's what I like to do is I tend to try to get the results that I want with blog posts and you know, traditional no silo, like publishing supporting articles, I mean, and then once I get close to the desired effect that I want, then I just kind of take over and do like I said, the consistent strategy is GMB activity posts that don't have to be all siloed together. And then also, you know, press releases. And those two things alone typically keep everything active enough to where it will stay. Right. And that's just typically how I do things. So I don't know if that really answers your question. But that's kind of my strategy market. Do you want to take that on?
Yeah, because all right, there are so many pundits and gurus and ninjas who have no clue about what's taking place algorithmically. And who has no clue about what it is that we're talking about? We're talking about a weighted database. That's it. Now, in each niche, of course, different variables, different nodes are going to be weighted differently. Because different things apply. Different things are taking place within these different niches. Even in sub-niches of that same niche, different weights can be given to different nodes. Added to that, when you do a silo, if you don't interlink it correctly, it's going to atrophy over time, the more hops that you add to that silo, the more it's going to atrophy. Because of that, Google did this on purpose. People don't understand what's going on, algorithmically. And it's all math. And it doesn't matter if it's local if it's global. I said time and again, local is relative to whatever to what it is that you're trying to do. Because there is no distance, no geographic distance when we're talking about these things you can overcome. As a matter of fact, any limiting factors, as long as your entity is weighted properly, as long as your nodes are weighted properly, to account for that proximity factor that Google inserts. So anything that Google inserts to atrophy, or to limit, whatever it is that you're doing can be overcome with enough weight. In your note, so what do we do? We blog. We set up our silo structure, we interlink our way, not everybody else's way. Let them atrophy, what we do is exponentiated.
What we do, and we leave that then we go, as you said, off-page, we do go into that GMB, we do recommend iframe, the GMB because that gives it that freshness that gives you that that freshness factor. But it's also a link-building method because you can push the power from your GMB to your G site to your money site, or however, it is that you set up your interlinking. So that anything you do after that pushes power into whatever it is that you don't want to push. If you do it right. If you do it properly if you do it the way we show, it's exponential power, and exponential power will over it will overcome any limiting factors because the limiting factor, the dampeners are linear. And if so if then else, if the damping factors that have been inserted are linear, then if you're adding exponential power, you're overcoming the linear dampeners. No, I'm maybe getting too technical for you guys. And it's okay, go back and watch this again, and listen to it and go and investigate, read the patent, look at the algorithms look at everything that's in place. And if you still can't get it, come over to where we can come over to where we show it. I'll be like, Adam, I don't know if Adam is still here, Bradley drops the affiliate link to the Heavey Hitter Club. Because this is where we show it. This is where we showcase studies where we're applying these methods, this methodology in a systematic way, in developing the process showing you how to develop the entity the right way so that it does not atrophy. If your silo is atrophying over time. It's because it's of the way that you've set up your internal linking structure. It's not properly set up and you're not being shown how to boost the power that you're losing or how to make up for the power that you're losing. So that's the problem is that it's not the blogs that you're reading is that they're not being added the right way is that not being interlinked the right way and you're not putting power into everything the right way. That's my take on that when you do entity-based SEO social, we call it what it is. It's entity-based, worry-less SEO. We don't care about this. We don't care about anything because we're in that database, pushing The math the right way. And it does not dilute the SEO structure. If you do it right. It does not have What else? Did you say that the quality tends to decline? No, no, why should it decline? You're adding fresh, unique, relevant content that's updated on a regular basis. So there you go. So you actually incrementally increasing the topical relevance, not decreasing?
Yeah. And just to add to that, like for clients, I said, we continually blog, publish blog posts for clients, but very strategically, I mean, very specifically, we use the curation message method, which isn't necessarily about targeting specific keywords and things like we would with the initial post supporting posts. When we're trying to get the initial ranking push. That's more about the activity. And as Marco said, it's about kind of engaged like, you know, engaging the activity part of the algorithm, right like fresh the freshness factor. But by that, we just do stuff that's topically relevant, that we use curated posts for because that way, we're just we're adding activity to the site on a regular basis, but it's not necessarily competing for any one of the target keywords that we initially published within supporting posts if that makes sense. So it's a way again, it's curated posts, and we have a training program called content kingpin that goes specifically about how to curate posts for like money site posts, and that's for, again, always activating and keeping that freshness factor activated. And again, I talked about this recently, but there's a one-off app.io it's called it they've got a GMB post scheduler that will post from RSS feeds to GMB. And that works great there.
It's very limited in how many RSS feeds you can have in the account, but you can upgrade, you can contact support, and they'll allow you to add additional RSS feeds for $3 per month, per RSS feed. So it's reasonable In my opinion because of the level of automation that it allows. You're either going to pay a VA to produce blog posts for you, or you can pay $3 a month and have your blogs from your blog post from your money site automatically published to GMB. Now, you can't silo those together because of the way that it works. But it's the activity posts. So what I'm saying is for curated blog posts, for example, they're not necessarily targeting specific keywords, it's more about they still going to be thematically relevant to whatever category they're placed in. But they're more about the activity. So those become perfect types of blog posts to automate syndication to and republishing to GMB through something like one-up the app, right? Because what it does is it pulls in the GMB or excuse me, the blog post title is is the the the post body the text within the post body of the GMB post and that's all it pulls in. So it's going to have whatever the title of the post was is the text in the post, it's going to pull the featured image in as the image and it's going to link the CTA button back to the post URL on the money site. So it's a great way to automate. And again, it's it to work for you're not diluting the silo. But you're just adding freshness factor, which then can auto-populate GMB, again, more freshness, which if you have that embedded in your money site page, it's going to get the bots crawling because it sees new content. And it's going to dynamically update the page. And so again, it's just a kind of way to build these systems to help you become more efficient with everything you do. Right. And so getting back to Arby's question because I see like, you know, it keeps going. But the next section of that was, and I remember this now or every from when you brought this question up last week about whoever was speaking from their YouTube puppet that said, publishing a blog category and then nesting or placing your supporting articles in the blog category to me again, that makes zero sense. Yeah, zero sense. Because as in your follow-up question to that, wouldn't the blog only power up the home tier and it's probably your primary keyword?
You're asking like, again, for here, like my SEO sunglasses made me wonder and ask what is actually the value of a blog category, I don't see one I don't, I don't understand, maybe he knows something I don't. But if you're creating categories that are mirroring your top-level service, or product pages, or topical category pages, whatever it is that you're trying to do, again, I'm coming at it from a local perspective. So for me, it's going to be top-level location or service categories, either one. And so if I have a top-level category, I'm going to, you know, location landing page, for example, I'm going to create a category for that location. And then I'm going to redirect the category URL to that location landing page. And then I'm going to publish supporting posts in that category. So that the whole taxonomy structure within WordPress is pushing all of the link flow for all posts within that category up to the location landing page. I can't imagine why anybody would ever want to optimize a blog category like What do you rank a blog category for? I don't know, maybe somebody else can answer that question for me. So again, I don't know what this guy's strategy is, I'm not going to, you know, I'm not going to bad-mouth somebody, I don't even know what their strategy is, maybe there's a purpose for it. But until that purpose is explained, I don't understand it. And so I'm going to say I don't see any purpose or benefit of having a blog category when you should have categories, topical service, or product-based categories on your site already. And you should be in my opinion, unless if you're running a blog, where it's normal for people to come like want to look at a particular blog category and see all the posts published within that category, then you can still have your category pages as like an index page, right, a category archive page. But for most like, again, local search websites, it makes sense to redirect the category URL to the top level, top of silo page, because then again, the taxonomy structure within WordPress, all of that link flow from properly nested articles. And as Marco said properly interlinked silo articles, is going to flow up through the internal linking, which is more important than the taxonomy links anyways, but also through the taxonomy structure back up to the top of the silo page, which is where you want to direct traffic anyway, if that makes sense. So that's my take on it. Marco, I know, you probably want to know, absolutely.
What are we talking about WordPress taxonomy? It's, all in all renders as HTML. What the hell doesn't know. So pages post category is all HTML. So what are we trying to do with that HTML? What are we trying to do with all that data? What is it that we're talking about? What if we're trying to push the top-level category page, so let's be careful about what we're talking about. I'll give you an example. We're trying to rank for yellow widgets. And everything that we add to that. Call it to post color picker column, I don't know, call it chicken nuggets. We're going to do that to rank for the yellow widget. So we're going to add topical relevance as we go into the silo. The silo is what matters, the topical relevance of that silo matters, the entity tune content, and the schema that we add to that. What matters and then we interlink everything the right way so that the power flows properly. And we're going to put, we don't, we're no longer bottom feeders. cannibalization comes because what we were doing before is bottom feeding. And so we have all of these pages that come into play when we have these long tails, so it's not there's no proper categorization. No proper interlinking. So so that we do we provide that buoyancy for that yellow widgets page that we're trying to rank, which is where the money is going to come. But we're also trying to rank those blog posts, we want the power to continue flowing. But those blog posts will naturally come up also, because of the power that you're pushing into that top into that market level, word, or entity that you're working on.
So everything else becomes irrelevant, once you realize what you're doing, which is pushing data into Google. And that's all we're doing. Then the math takes over and all of this other shit becomes irrelevant. It's not really understanding what's going on, which is simply Google wants to know all it can about a specific entity, what yellow widget if you do a better job than anybody else explaining everything about those yellow widgets, you win. And that includes content, it includes the schema, it includes the link building, it includes iframes plus, legally, press releases, which is a form of link building, link building into your press releases, I framing of just stacking, we stack power on power, and we exponentiated our power so that we outrank anyone in any niche, any niche, it becomes wide open, doesn't matter, the competition becomes irrelevant because we do a better job of sculpting our entity than anybody else. That's how this is done. And that's how this is saying. And anybody telling people different Oh, because it's a post and because it's a page because it's a category and all this other shit is doing you a disservice. Because it's all it's all rendered in HTML. And the buck comes in and it looks at the code don't give a shit if you got a blog post. Given it could give a crap. It wants the math at once the data, how good is your data? And how good a job are you doing of describing the data and all those variables that you're feeding? That's it.
So that's a great question, by the way, RB. Yeah, if we were giving up prizes for the best question our today RB would be the winner. Absolutely. Interestingly, one of the terms you just mentioned, Marco, if you interlink if you stack your keywords properly, and you set your keyword theme, your keyword set properly, and then you silo in your interlink properly by stacking the content optimized for that keyword theme properly, then that creates buoyancy, right? That's a rising tide lifts all boats. And that's what Marco was talking about. And that's interesting, because, you know, as we've been talking about last several months is that you know, entity tune content is really where it's at for I mean, I think ranking now is 80%. On page, at least in my experience, recently, it has been a, don't get me wrong length link, building an off-page is still important. But if you get all your on-page stuff, right, and that includes entity tune content, especially at tier one, I mean, your money site, that's a given. But for your tier one content, you do the same. And what happens is like, again, if you're doing that, then your blog post starts to rank, right, especially if you start adding some off-page stuff in there, then you can power those up. But if you've got really well thought out well-produced, well-optimized content, then the blog posts start to rank and a link from a blog post. An internal link from a blog post that is ranking is more valuable than an unlinked one from an internal blog post. It isn't because it's gonna have natural traffic and that activity again, markers, art, activity, relevance, trust, and authority, that activity, the relevance is there. That's why it's ranking the activity is there, the trust and authority are there also wouldn't stay ranked, right. So all of those signals kind of get activated when you have blog posts that rank two. And again, over the past several years, I haven't really cared about blog posts, like for ranking purposes. But more recently, we've taken a more active approach at doing long-form blog posts, not as many, because you don't need as many to be able to accomplish what it is that I'm talking about. Then, like I said, more for the activity, the freshness factor, we just do curated posts where we're not necessarily pushing a particular keyword, it's just more about the activity. So again, I think there's a really really good question I've been appreciating that you asked it.
How Important Is It To Represent Each Entire Silo In The Main Menu?
But we're gonna move on rug says or, yeah, rug says how important it is to represent each entire silo and the main menu, for example, a tag silo for locations and services. Is it more about your URL structure and your sitemap than the menu? If the silos are deep? Would it make the menu structure a bit heavy and unfriendly? Thanks. Yeah, it's not important. What's important about your navigation menu or your top-level pages, or whatever top-level content you're trying to push people to, it's not about your entire silo structure. The beautiful thing about a silo is that the further you click into the silo, the more it reveals for that category. Right? That's the whole point, you only want the top-level stuff at the top, your navigation menu, right, your top navigation menu, right, you want to top-level stuff up there. And then, but keep in mind, as Marco just was mentioning, you also don't want to get too deep in your silo structure. When I say deep depth in a silo is fine, but you don't want to, you don't want to add your URL and how many hops you get away from the homepage. So in other words, in some of the more complex silo structures that we've seen, you know, you'll get a top-level page slash category, then a subcategory slash child page, then you get blog posts. So now you're talking about the blog posts are now four hops From the homepage, right, or three hops, I guess it would be. And so they're not as valuable, because they're further away from the homepage if that makes sense. But if you're so again, I recommend, for the most part, trying to stay with a simple silo structure, which is going to be top-level pages and categories and in posts. So at the very most, your posts are only at the depth, the deepest level of content, you're only two hops away from your homepage, and only one hop away from each of its proper categories, right the associated category with that content. So you can, you can do a lot more push link equity, you know, PageRank, whatever you want to call it, in rank as another term for it, right. So internal link juice, where you want a lot easier when you have a shallow or site and when I say shallow, I mean like less, you know, depth in categories, and again, taxonomy structure, and all that other stuff. So when it comes to top-level silos in my navigation menu, in my opinion, keep your top-level stuff up there. If it's fully relevant, then maybe add subcategories if you have a complex silo structure, you need to add subcategories in like a drop-down menu type stuff, you can, but all of like the post supporting posts and stuff, you don't need to include that ship. If you set up your site properly, and you're using, you know, maybe a silo builder or something that can add a widget in the sidebar that will only display posts within that category. Then when somebody clicks into your top-level category pages anyways, they can see the post the supporting posts in that category. And their silo plugins do that. Seo ultimate pro does that I think rack I think rankmath plugin has a silo builder built into it, the zap geo plugin, which was formerly project supremacy as a similar function. You can also do it manually using widgets like widget context or widget logic like in WordPress. That's a pain in the ass though. But again, you can set all that up to where when somebody clicked into a particular top-level category, they can see supporting content on those pages, if that makes sense to keep your navigation menu simple is what I'm trying to get at. Would you agree Marco?
I totally agree. The fewer hops you add to it, the better off you are.
Where Can You Learn How To Mirror Theme Using Semantic Mastery Methods?
Great, very good is a good question to digital fixer says, Hi, thanks so much for your content. I absolutely love it and have learned so much. It's a quick question. Where can I learn mirror theming from you guys or theme mirroring? That was actually the term coined by network Empire many years ago. And it's a great term. So he says, I've done an entity stalking, but this is obviously so much more powerful is it in the battle plan? Thanks. Now, it's not in the battle plan, because that's more advanced SEO, the two places you can learn about that is the semantic mastery mastermind, which you know, is SEO, but also and mostly all local SEO because that's what I teach. And then, you know, all sorts of other things in building an actual business. And then there's a heavy interclub, which is Marco and Rob, and they fucking, they get into technical SEO as deep as you want to go down the rabbit hole. That's what they do over there. So in either one of those locations, you can learn about theme mirroring marketing, when I add to that,
yeah, I mean, we showed exactly how it's done step by step, how to femur, and we're going deeper into it, we're going to even theme there are mass paid bills so that it matches you have to match the entity. And you have to match the entity every step of the way. You can't like the way things work. Now with Google looking everywhere. For data. For the entity that it has in its database, as well as how yours matches what they have. In the database. It's constantly looking for data, it's constantly looking to see where it can add more, where it can pull in more. And so leaving anything out, leaving your tier one out of it, and not tuning for the entity, your GMB your G site, whatever it is that you bring on if you're in syndication Academy, bringing in these new profiles that we're showing you. And you will MIT, the entity information, if you're mid-sculpting the entity and then creating the proper reference to it, you're leaving a whole lot off the table. And you're also opening yourself up for creating ambiguity, which is the arch-nemesis of an entity. A well-sculpted entity leaves no question, what it is, and what it's about what it sells, what it doesn't sell, exactly through code, and now through the content, because we tune it for the entity. That's all part of the theme you're in. So we take that now a step further. We take that now, out further into our profile, what I would even recommend you to start thinking about tier two. And when you submit when we say you should submit content for your link building now. So Darya can have more power because he's just going to scrape content and throw it up and link the bill to it. It has its place. But if you take time to develop the content out that far in tier two, when you do the tiered link building with now the really crappy stuff is a tier three. Yeah. Now it's going to have an even better effect. And you have a test to convert even at tier two, you have a test of it being served to people, people getting an impression and clicking on it. And that's gold because it brings that tier closer in, it becomes part of the seed set. There's a whole algorithm, it's to Google, it's so important that Google updated it, they didn't release it in 2015. Only they updated it in 2018. To incorporate the P the PageRank algorithm. Think of how important that is. They let the PageRank algorithm expire and incorporated it into a new patent. That's not the algorithm but the PageRank patent, and they incorporated it into a new patent. Well, not new to an updated patent from 2015. Updated 2018 this is how important the math in this patent is what we're talking about how we sculpt this how we develop our score better than anybody else's fee mirroring says that whatever you do on your money site, whatever that is, it could be a free WordPress blog. You do everywhere else where your entity's information exists. Yeah, you do it everywhere. Where your entity's information exists, and you win.
Yeah, yeah. So again, it's you know, as Marco said, it's, you mirror the whatever your primary entity asset is, whether it's a self-hosted WordPress site, it could be a wordpress.com, blogger, Tumblr, whatever, whatever. However, whatever however you structured that, again, mirroring is about copying that in your other supporting structures your supporting assets, then that's just incredibly powerful and you can like Marco said exponential power that way. So it was a good question as well.
What Metrics Should We Look At On ClickBank To Easily Choose A Profitable And Easy Niche?
Marco says hi what metrics should we look at on Clickbank in order to choose a profitable and easy to promote niche any other affiliate network and the product you can recommend us that works well now well. I haven't done any affiliate marketing in several years now. I just don't because I just stick to local stuff but when I did I did some Clickbank stuff I remember correctly gravity was one of the scores that you would look at to determine how popular products were and how easy they were to sell was called gravity. I don't know if that's still a thing, because I haven't I haven't even looked in Clickbank in probably two years. And again, I don't really know of any other affiliate networks, what I found when I was doing some of that, and if I was going to get back into affiliate marketing is I would probably find higher ticket products, and then go direct to the developers of those products or training programs and ask to become an affiliate. A lot of times they'll have like affiliate, you know, Network Setup or whatever, where you can just apply through whatever their affiliate platform is. But what if I was going you know, again, it depends on what your strategy is, or whatever, but if I was going to do affiliate marketing, I would find high ticket products and or coaching, you know, programs training programs, because then you know, your commissions are a lot bigger, and I would go directly to those developers and find out you know, how to become an affiliate for them, and then promote those as opposed to going through some of those marketplaces, those marketplaces make it nice because they give you a variety of stuff and tools and things like that. But I think I would go after probably like the real estate investment market or something like that, where people are used to spending three and $5,000 on training programs and become an affiliate for those and figure out is it look whether you're selling a $10 ebook or a $10,000 coaching program, the SEO is the same. Yep, I know Marco will agree with me on that, you know, the SEO, the process, the methods, the things that you're going to have to learn to be able to drive traffic are going to be the same. So why go after a $10 product that you might get, you know, 50% Commission on so you make five bucks, and you got to sell 10,000 of them to make $50,000 or you could sell a $10,000 product Did you get you to know, 20% Commission on and you only got to sell, you know, 20 of those or 25 of those or whatever, to be able to make the same kind of money in my opinion. I would rather direct traffic to high ticket items and get a much larger you know, commission per sale. And that's just my opinion. What do you say, Marco?
I totally agree, man. Just find a niche That's hot. Find something that's hot. Find something that's growing with I mean, if we had had the Ford sports site, we would have gotten into crypto. Right? That's hot. Real estate is always hot. Whether people are selling or buying hot. I always talk about Listen, listen. Roofing, but industrial roofing, big commercial it's big, big, big money there are some million dollar projects that you can get a big FDA commissioner said you have to know whom you can sell your leads to Is that it? So this is the difficult thing it's finding the right I don't know vendor or provider whatever you want to call it to sell your stuff. Not just I mean to me ranking is easy getting leads diseases is what's going to take them who's going to help you make money.
What Is The Role Of PearlTrees In The SEO Shield?
So that is up this is a good question that I read earlier. He says haven't POFU Day, gents. So I'm trying to get a better understanding of Pearltree's role and the SEO shield specifically or the docs you guys create via our MGYB SEO shield orders shared on Pearltrees to act sort of like a non-Google property drive stack. Is the idea to mirror these files elsewhere and link build to them to drive more power. Yeah, I mean, that's an essential idea. Well, what I like about Pearltrees is it's just an iframe property like it's all about, and again, iframe stacking. Marga talks a lot about Marco and Rob doing the Heavey Hitter Club. We talked about that a bit in this semantic mastery mastermind. But that's like what the IDX pages are all about, right? iframe stacks and Pearltrees is like another iframe platform where it's iframes and iframes. So it's very, very powerful in that regard. And the follow-up to that is why don't we just use Slideshare. Well, because SlideShare is a specific type of like files that will allow you to upload, and SlideShare is used in the drive stacks, right? But it's not used like Pearltrees because poetries you can add all those different properties to like different types of properties as well as you can import your Drive folder. If you connect it through your Drive account where your drive stack is, and then it automatically imports the entire structure and the hierarchy of your drive stack into Pearltrees. So you can get multiple levels deep in the pro trees. Like it's essentially it's your, your drive stack iframe into Pearltrees. So we talked about iframe stacking and that mirror effect, right that like that never-ending a mirror and mirror effect. And that's like Pearltrees is one of the vehicles that can accomplish that. So again, that's part of the reason I'm not going to finish reading your full question, but because of that, I think I answered your question. But Mark, do you want to take a stab at it, too?
We do use Slideshare.
Yes, we do. Yeah.
And dissects the reason why we want referral cheese. That's the way Bradley chose to develop that part of the training. Yeah, it's one of the sites that he chose to test on he came to me we looked at how to how to manipulate and I came back, and then, later on, he incorporate that as part of the entity stack doesn't mean that you should not incorporate something else where you can stack your iframes, by all means, stack them up, stack them up, rack them up. Hey, Bama.
Yeah, cuz his follow-up question or is it better to stay? Is it better to stay focused on link building to the SEO shield as is and forget duplicating files onto other properties? No, at all times, guys, you know, expand your entity footprint interlink them, cross-connect them to other entity assets because that's what you want to develop that relationship. I just talked about this on the webinar with Mike Martin's crew. Um, you know, that's the whole point. And SEO, you often hear people say that you're always trying to hide your footprint as an SEO, that may be true. In some cases in kind of the older SEO, older web, so to speak, but in semantic and the Semantic Web, you want to increase, expand your entity footprint, and one of the best ways to do that is to interlink your nodes, right your other assets, your other branded assets. And so no, it's I mean, we give you the base through the SEO shield, and through the syndication network, which is part of the SEO shield, and the drive stack, and the G site and the IDX, page, and Pearltrees and press advantage and all those things that we give you, that's the base, that's the foundation, but you should constantly and that's what syndication Academy is all about is constantly expanding that footprint, even not for not necessarily to syndicate prop content to that would be nice, and some of them, we can but the vast majority of them we don't, but we ever are expanding our entity footprint by getting placed, you know, branded profile on more and more platforms and then interlinking those to other branded assets as well. And that's how you create kind of like that exponential. Like if you ever looked at a link graph, you can look at like Semantic Web, what do they call it, you know, the Open Graph linking charts and stuff, you can see it there, you can also go to like majestic and take a look at like a site that a well-established entity that's been on the web for a while, you'll see if you look at the link graphs, which is really cool to look at, by the way, you get to see the relationship of like how everything kind of fits together, it's a three-dimensional shape. It's not, you know, it's not two-dimensional, it's not flat. And so that's what about expanding and Margaret talks about exponential growth and that's kind of how you can achieve that's one of the components of achieving that. You want to comment on that.
To me, it's always a question of why if you're getting results already if you're already one then why would you want to go and add something else to what's already working? Why not save it for a rainy day? Why not keep a bullet in the chamber at all times in case somebody comes up to you trying to take you down? Which you know I got something for you I got something waiting on you so that when you don't come for me I'm gonna catch you at the pass and I'm gonna take you down for you even get to me so we can get results just the way it is. We can get results with the way that we do things without going and having to go to these extremes where we manipulating super image manipulation and map in you're doing all of these different map packs and map things and and and all of these other things silo keep those in your arsenal learn all about them. But don't, alright. So you go to war. You should all your missiles. For some reason you miss it. Now you got nothing. So when the enemy comes at you, how are you going to defend or protect yourself? If you go into a gunfight? Why would a gunfight Why would you start shooting it at 1000 yards with a shotgun with a gun? Why not wait until you close up so that you really beam on whatever it is that you're trying to shoot? This is the same thing. Don't waste all your bullets. Don't waste all your ammo. Do the basics first. Get everything in place. First. Get your own page right get it tight. Get your schema right reference the notes correctly. Get your entity to get to talk to Google about your entity, the right way structure, your schema schematic architecture. Once you have that in place, and you have your content is in place, are you producing content on a weekly on a monthly basis however it is that you're doing it and you're in your GMB if there's a GMB and excuse me, for everyone that says you're not supposed to do this? I do it all the time. And when I get a GMB even if you're national, even if you're global, and I do I get lots of traffic from from from my, from my GMB for a national project for multinational projects, man, listen. So I'm wrong because I get results and everybody else's right because they say, I'm not supposed to do it. But go do this push power. So with now, we're stacking power on power, those press releases are magic. When they're pushed into this the right way. And then the link building behind that everything has its place. Now if you need to add to that, you still have all these other things that you can incorporate into your iframes into your lingo into your properties into your profile, and everything else that you need to do. Question is, should you and why? To me that if then else, if I'm already getting results, then I don't need it. Else. I need it. Simple.
Yeah, I totally agree with that, too. Yeah, you're right, keep some in your arsenal, right? You always want to have some additional tricks up your sleeves, so to speak. So I agree, always try to get results with the bare minimum. Like that's been our motto for the longest time. You know, I people say, Well, how many blog posts does it take to syndicate through syndication network to get results? Well, it takes as many as it takes, like, that's the answer. And it doesn't take any more or any less, it takes as many as it takes. And it is what it is like I mean, that's the thing. You know, if you've come out guns blazing with everything all at once, and you don't get results, then why or wait, if you get results, and then somebody else outranks you, and then what do you have left? And so it's good to always try to keep some in reserves. Gary says, Hey, guys, is there anything we can do with niche relevant domains with spammy links? I found a domain in my niche on expired domains dot net with 10,000 backlinks, I don't want to 301 to the money site, but wondering if it could benefit the shield in some way? Yeah, of course, it can. I mean, you could redirect it to one of your SEO shield assets, an IDX page, for example, right? Press advantage organization page, you know, g site, any anything any tier one entity asset, that's again, why do you think it's called the SEO shield? Gary, it's called that because it shields your money site so that you can do all that nasty shit at tier two if you want to your tier one assets. And it benefits your money site without any direct you know, linking to your money site with something that could be potentially spammy. Google is narcissistic. It loves itself. I've never seen I think Marco said and Heavey Hitter Club we saw so many out of G site It was a how-to manual spam action. Right one night it and council is the first time we any one of us have ever seen that period. And I don't know that that I don't know what the hell caused that because I've never seen it. I've never seen a GMB website. penalized. I've never seen a G site. penalize. I'm not saying it can't happen. I've just never seen it.
Is There Anything We Can Do With Niche-Relevant Domains With Spammy Links?
So well. Interesting. Got the manual. So somebody obviously went through the trouble of going through the G site and determining that it was spammy. But it's still indexed. And it's still providing power down. Like so. Okay, who cares? You went you looked at it, you gave it a manual action. Everything is still indexed. Everything is still working. It's still boosting power. So who cares?
Yeah, yeah. And it's interesting because I was just and here's another one, Gary, and then we're gonna wrap up guys, but um, I was just talking about this, I think it was last week. But I did a test on a blogger blog. It was a branded blogger blog for you know, within the syndication network, have a profile, a project. And I went and created separate and unique articles entity tuned that I published as a blog post on the blogger blog. So it wasn't a syndicated post from the money site. It was a separate and unique post on the blogger blog. So I literally logged into the blogger account, published this blog post really, really well done, you know, 12 1500 words something like that. I targeted his very specific keyword and then I went to Fiverr and I bought a 75,000 blog comment spam gig, I mean, like, pure spam, and I and within five days there was a 75,000 and then end up being for whatever reason, if you look at it majestic, it's like 118,000 backlinks from it's insane. And that's the son of a bitch that blogger posts rank number one is still ranked number one now it's been there for six or seven weeks. So you know, very interesting it's like I wouldn't ever do it but that remember that's a tier-one entity asset a blogger blog, so that can take stuff like that. So that's just an example Gary of something that you can do is instead of just redirecting it, to one of your like, you know, tier-one entity assets, you could literally create a well-optimized piece of content to publish on one of your tier one entity assets, and then redirect that domain specifically to that post URL. And then just be strategic or thoughtful about what you're doing with your internal links from that, that post that you publish, where you're pushing that juice to on your money site or into one of your other money assets if that makes sense. So there is a lot that you can still do with stuff like that, guys, you just got to think about any comments on that brute force SEO is alive and well in 2021. And we'll keep on working, set everything up the right way, set your entity up the right way, and is going to take anything that you throw at it and boost it. That's the most important part of this is understanding how to interlink it because you could do it at that level at the tier one blogger at the tier one tumbler and at the tier one WordPress, you can go and do that you can set one up manually, you'll have to do it you'll have to train your VA on how to do it. But once you train your VA on how to do it the right way. It's just lather rinse, repeat. So they can go in interlink and look anything is right there for the taking. But you have to take action, you have to go and do if you don't do that you just wasted an hour. You just wasted an hour of your time watching this because you're not going to take action you're just consuming information and you're not going to do anything with it. So what good is it
right on? Come join us a post we live this weekend guys if you'd like this kind of content where do you see what we teach behind paid clothes dole? Oh, man.
So thanks, everybody. We'll see you guys next.