Any Tips On How To Push Glassdoor Pages Down On SERPs?

By April

In episode 261 of Semantic Mastery's weekly Hump Day Hangouts, one participant asked about tips on how to push Glassdoor pages down on SERPs.

The exact question was:

When searching for my client's brand name two SERP positions are taken by Glassdoor which review what it's like to work there. Unfortunately, there are a bunch of bad reviews of what it's like to work there from a few bad employees. Any tips on pushing those Glassdoor pages down?

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Is It Okay To Post Articles As It Is And Rework It Eventually Or Should You Publish Only Finalized Material?

By April

 

In episode 261 of our weekly Hump Day Hangouts, one viewer asked if it is okay to post articles as it is and rework it eventually or should you publish only finalized material.

The exact question was:

Hello guys. I hope everyone is doing well. I took a lot of action since last hangout. Thanks for the motivation. I am getting a few articles delivered from my writer and they need a little bit of editing (personal touch plus multimedia). Is it okay to post articles as-is and rework it eventually or publish only finalized material? Best regards. You guys are awesome.

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How Many Tiers Are Set Up In A Multi-Tier Syndication Network Package?

By April

 

In episode 261 of the weekly Hump Day Hangouts by Semantic Mastery, one viewer asked how many tiers are set up in a multi-tier syndication network package.

The exact question was:

For your “”Multi Tier Syndication Network”” package, how many tiers are set up? Support responded to me “”Multi-tier network comes with 2 tiers. The first tier is a branded network. The second tier has 3 persona-based network.”” but that was confusing…does this mean 4 total tiers? The branded tier + 3 persona-based network?

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Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 265

By April

Click on the video above to watch Episode 265 of the Semantic Mastery Hump Day Hangouts.

Full timestamps with topics and times can be found at the link above.

The latest upcoming free SEO Q&A Hump Day Hangout can be found at https://semanticmastery.com/humpday.

 

Announcement

Adam: Alright everybody, welcome to Hump Day hangout episode of 265. Today is the fourth of December 2019. We have got some good stuff to go over. But real quick I want to say hello to everybody who got all the guys here. So, Bradley, how are you doing today?

Bradley: I'm good. Happy to be here excited about it being December. I can't believe Christmas is upon us already. At the end of the year, it seems like it flew by in the blink of an eye but happy to be here.

Adam: Fair enough. So Hernan, how about yourself?

Hernan: I'm doing good actually. Yeah, same thing. I couldn't believe we're nearly the last month of the decade, actually. So yeah, we're trying to make it count here that you make an account to be here.

Adam: Awesome. Marco. How are you doing, man?

Marco: I'm good, man. I'm excited. I mean, these are good. Good times. Google is trying to go neural in local search. And I mean, we've been planning for this for years. It seems like right? Because we've been telling people to brand keyword, brand plus keyword association entity. I mean, we've been hammering this point home over and over and over again. And guess what? The two recent updates October, right, BERT, Big BERT, everyone was all running around like a chicken without a head because they got hit. It's impossible if you're only affecting 10% of the searches for every SEO in the world to be hit. It's impossible anyway. And then we had the one in November right and so it's the entity. It's all about the brand it's all about the keywords associated with your brand according to the entities that and their relationships and their relevance. And guess who's been teaching brand and keyword relationships and relevance and trust and authority and activity.

Does anybody know? Could anybody please give me a fucking answer? Who's been sharing this for about four or five fucking years? Good times. Good times, man. I'm killing it. I'm killing like, like, like the attorney niche. I'm killing it. I'm murdering it man. And you know what? It's the easiest thing in the world when it's math against math. And that's all it comes down to when you know what you don't. I'll leave it at that.

Adam: Fair enough. This is a it just made me think of you Marco slightly off-topic, but I just saw that Amazon AWS is bringing on their own quantum computing service. So something you might be interested in if you haven't seen it already.

Marco: I'm already in quantum Don't tell anyone.

Adam: Sounds good. Hey Chris, how you doing?

Chris: Doing good. Happy to be here. It's a bit cold here but that's the way I like it. Because cold means I'm 10 times more productive.

Adam: Fair enough. Yeah, I'm going to get a domain today after this But anyways, I want to say to real quick if this is your first time joining us thanks for coming, you're in the right place you can always come here go to semanticmastery.com/hdquestions to ask your SEO digital marketing questions. You know, we will do our best to give you the answers you need. And if we can't, we will certainly point you in the right direction. In the meantime, what you can do is subscribe to the YouTube channel.

Also, if you're wondering where to get started with Semantic Mastery, this is the right place show up every week ask your questions get answers, but also at the same time go grab the Battle Plan all right battleplan.semanticmastery.com, not going to read it to you go check it out. It's a hell of a deal. We've got some kick-ass bonuses that we bundled with that so pick that up. And then if you're ready to start growing your digital marketing agency that comes join us in the mastermind, then you're the type of person if you're coming to Hump Day Hangouts, if you've read the Battle Plan and that's where you want to go then we definitely want to have you in the mastermind and find out more at mastermind.semanticmastery.com.

And like many of you guys did, you know purchase done for you services as you're growing your agency or as you're doing consulting at mgyb.co, whether it's syndication networks are we as drive stacks, press releases, link building embed, with a lot more coming in, of course, the SEO shield, which we've recently talked about, and Bradley has got a little bit more to share on that today. But again, head over to mgyb.co. And there's some more great stuff coming for the Christmas holidays. Not only just deals at MGYB on done for you services, but along with some guest speakers, including Rob from MGYB are going to be doing an awesome holiday special Hump Day Hangout. So set your calendar, set your reminders for the 18th of December, and we're going to have some great stuff there. Some more details, but just make sure you show up for that it's going to be a good one. So with that said, Bradley, do you want to talk some more about the SEO Shield.

Bradley: Yeah, absolutely. Let me grab the screen I've got a little presentation just with some slides to kind of explain what this is. There was a question. I posted it in the chatbox area of the Hump Day Hangout page. It was a question on one of our YouTube videos on our YouTube channel about the SEO shield and the different components and they were it was the question, In fact, let me just grab the screen and I'll even read the question and then we'll get into a brief presentation where we can just talk about this on a high-level guys, we're not going into this in-depth, there's really no need to be on the scope of the training today. But let me click through here. Oh shit, I don't want to get. Yeah.

Yeah, that's not what I wanted to do. So let me close that. Okay, so, Rob did an intro video on the SEO shield and there was a question uh, this one by cleaner Joe cleaner. Jos Hello, this is fascinating. I purchased the SEO shield, do I get a course or some type of training that explains what all the different components are in your video? If not where I can, where can I get it? So that's really where this little presentation that I put together today was for was just kind of a high-level overview as to what the different components are, why they're important. That's it. So we're going to kind of keep this kind of quick. We're not going to go into real depth far into depth. If you guys have any questions about it, you can certainly post them on the page. I know Rob is going to be doing something more in-depth that will go through each component in a lot more detail. So you know, I don't want to step on his toes. But I did want to get some of this information out there because I know that there's going to be additional questions that come our way about this. So the SEO shield explained the MGYB store is where you can buy it. That's what Marco has really Marco and Rob coined that term for, though, what we've developed over the last several years using, you know, Google properties and tear one branded entity assets. In other words, to create kind of a shield, a firewall around our main money site, right, which would be our primary asset, it's a way to solidify and validate the entity.

So the main components of this, we're going to talk about the money site just briefly, and how MGYB has some services that can help you at ground zero, right, which would be the money site, your it's the epicenter or your golden frame, that's where everything should begin. If you're using a money site for your project, Google My Business profile, we're not going to talk much about that because we don't offer any services in MGYB for that at the moment, but again, that's something that would be part of it, if you're doing it if you're doing local syndication network. RYS Reloaded stack and G site, the ID page, which is very, very important, very powerful as well. Press Advantage organization page, we've made that an integral part of our SEO shield and in citations, once again, that's for local projects. So we're not really going to talk about that here.

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The main site, keyword research, if you go to MGYB.co to our store and take a look at our keyword research packages, you'll see that we can build out provide you with a keyword research package, especially the deep keyword research, which is a complete list of all the relevant terms for your niche, your topic. It's an all-inclusive list of keywords, right, and it's compiled and organized in a very specific way that clustered into categories, suggested silo structures, and provides all the keywords that you're going to need for your website for content marketing and blogging. For your site build itself again will have suggested silo structures in there, RYS Reloaded stack when you order in RYS reloaded stack, you know, one of the things we request when you order it is a list of keywords. And some people don't really have a really big list of keywords, at least not the relevant ones. And so this would give you all the keywords that you need for that as well as for link building. So, Marco before I move to the next slide, you want to comment on that? you're muted.

Marco: Sorry, I was talking into intermedia But no, that's fine. Okay,

Bradley: So again, keyword research is from MGYB is one of the first steps like again, even if you've already got your site structure in place, I guarantee you that you will learn a lot from the keyword research report. It will give you new ideas that will help you with your content marketing will also help you with your link building and RYS campaigns because you'll have all the keywords from the market level. I mean, it's crazy because it'll separate the keywords into commercial intent informational queries, all that kind of stuff. It's really really powerful. It's huge it takes the worker that does the produces them a couple of days to produce the keyword report. So it's it's totally worth it for the cost. I don't know what your time is worth. But I'm not going to spend two days doing keyword research I can work on higher-level stuff and so I'd rather just hire it out so there's that.

Marco: We're actually investing What is it 24-48 man-hours for our VA to do it. They're the ones who do it they do a fantastic job of setting is setting everything up and we keep adding to it we just added something, some really neat tabs in there. And we do need to create a video on on on the entire process that we do. This is just fantastic. The way that they come up with everything under the sun and everything imaginable that that's related to the main keyword.

Bradley: Yeah, and I wanted to pull this up to if I have if I can find it really quickly. The mind map here we go. This is a PDF that Rob created, talk showing all the different components within the SEO shield. And obviously, there's a lot of additional, you know, points that you could go take a look at in here. But well, that's why I said I just wanted to keep it on a high level. These are all the different pieces that can be applied to what we call the SEO shield. And it's very, very powerful. And that's like, that's what we do. We just keep repeating that process over and over and over again for our projects. And they work over and over and over again, time and again. So the syndication network, that's always our first again, this is talked about in the battle plan, guys, most of these things are talked about in the battle plan. The syndication network is always the first thing that we do that helps to solidify the brand or the entity, right it expands the semantic footprint. footprints are not a bad thing and the Semantic Web, you want to increase your brand's footprint, the entity footprint by validating it across other sites. So again, that's why we do these syndication networks. Even if you're not going to syndicate content to the network, you should have a syndication network, okay. Honestly, I've seen in the last year or so, over and over again was creating a new project, setting up a website or even a single page landing page and then just connecting a syndication network to it that's been branded everything interlinked and linking back to the primary asset. And all of a sudden it'll rank for its branded term, where it might have been on page three or four beyond what's happened with my real estate business, we've had it happen with several of our members as well. So again, having a syndication network, even if you're not going to be syndicating content, right content to it right away is absolutely critical.

So we've been building syndication networks for years. And, you know, you can get them at MGYB. And again, these are built the way that we have developed them and for a very specific person purpose, and it works incredibly well. They're built manually too. So it expands the semantic footprint. And it also can be used for content amplification. So once again, you publish content to your blog, or your money site, or excuse me, your YouTube channel, and it will automatically syndicate out across those branded profiles. So you get expanded reach, right, so that's coming Content amplification. You can add the profiles the branded profiles to the same as structured data for the following types, organization markup Corporation markup local business markup. So it's basically the structured data where you're telling the search bots, right it's the data that is the language specifically designed for the search bots and for the Semantic Web algorithm. And you're telling it, hey, this is us. This is us on all these other locations, go check, you'll see. And that's what the sameAs attributes are for and that kind of ID page can do that as well. You want all of those combined. And it also becomes the syndication network, the profiles in there become a link building target. Beyond just the profiles if you have particular content that you're trying to rank or products or services that you're trying to get more exposure for. If you're syndicating content from your blog to your syndication network, you can actually take the syndication network, published URLs for that particular post, and do separate link building campaigns to those with very specific types of anchor texts within the Link Building campaigns. And now you can actually start to push specific products and or services. So protect specific pages or even entire silos. If you understand how to structure your site properly and do inter silo structure correctly and interlinking correctly, it creates buoyancy throughout the entire silo. So again, you can get very specific with how you build links to your syndication network doesn't just have to be the profile URLs, it can be the specific content targets as well. So very, very powerful. Marco, any comment on that for move on?

Marco: Well, go ahead, go. Alright.

Bradley: Alright, RYS Reloaded stacks. This is one of the most powerful things you can possibly do. But again, it's an additional component, RYS stacks plus a G site minimum. There's also the option with a Twitter account, which you can you know, I recommend that as well. But at the very minimum, you want to do an RYS stack and a G site validates and solidifies the brand using Google's own domains. It produces theme relevancy, as primarily a special If you structure your drive stack, we're going to send it to you delivered based around your primary keyword in your entity, right? We're going to start to create that relationship through the association between your primary keyword and your brand. But then once you have it, you can go in and actually clone the internal folders and files and start to mirror the theme or the structure of your main money site, which is called theme mirroring. It's very, very powerful. That's what we recommend, not only in your drive stack but also in your G site. So again, you go in and you create pages that correspond with pages on your website. And then now you have your drive stack folders and we talked about this in the MGYB webinars if you go look, go to MGYB store, click on the webinars button at the top you can you can actually go back and watch best practices for RYS stacks and you'll get a lot more information about what we're talking about when it comes to theme mirroring. So produces topical relevancy, or theme relevancy, excuse me both for topical relevance and geographical location relevancy if it's for local project, okay? But remember, these can be used locals relative, as Marco always says. So it doesn't have to just be for a local project. It also siphons authority directly from Google. And once again becomes a primary link building target guys, you can throw kitchen sink spam at drive stacks and G sites, and it will help it to rank. It will automatically filter the content back through, like negative any negative link juice, it doesn't matter. Okay. We've had test after test after test on that.

TheID page or what we call an iframe loop. It's very, very powerful. It's not just for local originally, that's what you know, we kind of developed that out for but it is not just for local, it's for a way to reference the entity itself. It's basically telling Google and the Semantic Web and saying, Hey, this is a point of reference for our entity for this particular entity, Corporation organization, local business go and this is where data can be found about this entity to help validate it. Okay, so very, very powerful swipe, called a semantic hub validates and solidifies the brand or the entity provides a primary URL for the ID location, entity info for the machine learning search bots. Okay? embedded iframes act as bi-directional dofollow links. So that's why we do the iframe stalking within the actual ID page, as well as the G site. Because it's so very, very powerful guys, you can just again, you can pass so much page rank, nobody talks about that anymore, but through to your primary asset your money site without causing any sort of harm. Through all these iframes. Incredibly powerful you create a mirror in mirror type of effect. It also becomes a great the ID page is a great embed target for doing an embed, run and then link building target as well. And also remember you can do embeds and then have link building done to the embeds. So that's all we provide those services on MGYB as well. All of the link building in bed services were developed specifically for our SEO shield method. So again, I mean, you can do this on your own outside, but we've got a lot of experience our master link builder, Dadea, he's been doing this for us for years. He's been working on with Semantic Mastery methods. And he's just got a lot of power built out. Go ahead, Marco.

Marco: Yeah, on iframes, there are a whole lot more than despite the bi-directional do-follow links. There are a whole lot more especially the way that they're stacked on that on ID page. Because what happens was to become incrementally stronger. So until they become exponential, and that's what happened. And they're passing power away. We can't really go in there and see what it is that they're passing. We don't know if if PageRank accrue, if ranking score accrues and both accrue, what we do know is that the power that they pass is such that they act like do-follow links and just push all that power to wherever it is that you're accruing, that patron and that you're getting all of that balance. Back and forth back and forth between the iPhones and between the stacks, is what actually helps the endpoint to accrue all of the paycheck and ranking score which is which is how you see that the G site ranking, which is how you see when you deliver the power into a GMB for example, if it pops it up in in the three-pack when you deliver it to the money side, this starts it starts ranking for crazy keyword terms. But that's also because the homepage on the money site needs to be right. Yeah.

Bradley: Yeah, and so Pro Trees is also part of that Pro Trees is just it's a site that's free that you can go create an account on it's very powerful because it's part of the ID page built. It provides another powerful iframe to the loop. It's also a semantic hub. You can import entire ROI stack with damn near a click of a button, it's incredibly powerful, becomes once again an embed and a link building target. So again, that's kind of built into the ID page stack is what we call it. Okay. So, lastly, Press Advantage organization page. You know, we've worked very closely with Jeremy, one of the co-founders, co-owners of Press Advantage. And so he's actually built a lot of features into the Press Advantage, which has got very powerful press releases, a great network of sites and also the organization page, which is on the Press Advantage domain becomes very powerful because it once again is an iframe hub, and validates the brand page accepts company schema, right? So whether that's organization or local business schema markup, or you know, corporation, it could be as well, you can actually add the structured data to the organization page, but also the press releases themselves that you can publish can accept additional schema, article or news article. Now you have to have your own account to do that. But you can set up a brand page through our through the press release order service through MGYB that's we use Press Advantages, the distribution network, and you'll get an organization page if you order press releases from us, okay.

So PR provides a good source of backlinks, a lot of them too. And theme mirror PR silo cape silos are capable. In other words, I've done some training on that you can go back through to the MGYB store, go take a look at the webinar button again, and you'll see where I talk about PR silos, PR stacking, and the PR silos, press release silos. And that's how you can actually daisy chain those together just like you would within supporting articles within a silo on your website. So again, it's about theme mirroring. And this time, you're just using press releases to do it. So very, very powerful. And once again, the Press Advantage organization page, as well as the individual press releases, become embed targets and link building targets. Okay, so very, very powerful. So that's what the SEO shield once again if we go back and take a look at this, there's a lot to this. There's a lot more to it, but I wanted to kind of give a high-level overview of what is available and why we provide those services in MGYB and what it is that they're actually doing. Very powerful when, and remember, guys, it's about putting the whole thing together, right? The sum is greater than how is that saying go? The sum is greater than the sum of the parts, right?

Marco: The whole is greater than the sum it was greater than the sum of the parts.

Bradley: Right? And that's, that's what I was trying to say. And it's true because if you just do one part or the other part you're not, it's likely you may see some, some movement, some benefit. But in order to get the benefit that we're able to repeat reliably over and over and over again, you have to put all of the components together. Right? And that's very important. And on site, on page structure is very important. That's it starts with that. But then you put all the other things together, and it would just, I mean, it's just incredible what you can do with it. All right, any other comments on that before we move on?

Marco: No we've got quite a few questions. So let's move on to that. Let's move on.

How To Negotiate With The Owner To Place A Remarketing Pixel On His Website?

Alright, so the first question is from Matt see says, Hey guys, I have a following question, is it possible to negotiate with a website owner to place a remarketing pixel in his or her site so I can announce to his visitors, many of the companies that visit the site, which is a niche news site, often hire my services. And this way I can target similar businesses via display or Facebook, all around the web. These websites are not giant. So perhaps we could arrange a monthly fee that provides an additional revenue for them as well as each extra client in this niche as well worth the effort. Thanks. Yeah, I mean, you could ask, I mean, I've never done that. But maybe somebody here has, but you can certainly reach out to the owners of the site. And certainly start a dialogue and find out like propose that to them, you know, anybody have any experience with that?

Hernan: No, I think I think that the actual video lead gen system approach would work really well for this. Because you start with you start delivering value right off the bat. So I think it'll work. I haven't tried it yet, but I think it will.

Bradley: Yeah. Yeah, that's a good point, Hernan. You could create a short video that you would then send to, you know various people within the within the company to try to basically pitch or explain what it is that you're trying to do and how it could benefit them remember always frame it and how it would benefit them you know make that the primary framing of the actual pitch or the message and that's something that you could do is send them some videos via email is and there's there's other things that you can do now to get their attention. We talked about that and holistic marketing and in the mastermind, but you could certainly do that as a way to kind of get your message in front of them in a nonconfrontational way and hope that they reach back or you know, reach back out or reply. So, it's a good idea.

What Is The Best Keyword Research Method For Optimizing Video Titles?

Greg Pippin says what is the best method to do keyword research for video titles, and tips on choosing and combining those keywords into a video title? Is it possible to video title while the schedule? okay well, there's a couple of things obviously go to MGYB order keyword research that's one way to do it. Another way is to go get Power Suggest Pro one of our favorite keyword tools of all time. In fact, we were just talking about this in another post inside the Facebook group but Power Suggest Pro which is loading right now desktop if you buy it through our link semanticmastery.com/powersuggest. It's $57 it's a one time fee for lifetime access to it. It's incredibly powerful.

Also if you take a look there's all these different auto-suggest or suggest scrapers over here YouTube, Google, Yahoo, Amazon, eBay and Bing. So if you're looking for video stuff specifically, then you can obviously just scrape YouTube suggest and it will do it very very quickly and then you can spit out and what's great about this is depending on whether you have recursive on and which level of suffix you use, like it can create these really really like pullback these really long tail suggested search phrases. And it's incredible some of the stuff that you can pull back, which means that if it's being suggested there has been enough manual searches for that, that it's being suggested, if that makes sense, which means there's traffic there. And a lot of people won't target some of these real long tail things because I think they look at it and say, well, there's no way that somebody is typing in that query. Well, for came back from suggest, yes, somebody has typed it in, it's enough so that Google would auto suggested that makes sense. So it gives you a great point to kind of drill down into creating all types of longtail queries that then you can target so that's what I would recommend.

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What is the best method to do keyword research for video titles and tips on choosing Yeah, I mean that's pretty much it. There's another really good tool if you're doing advertising, it's Justin Sardi's Tube Sift semanticmastery.com/tubesiftmonthly as our link to it, but that's really cool too, because he You can actually use it will not only do it's built by By the way, it was developed by Ted Chen, the same developer of Power Suggest Pro. So it was like an online version of Power Suggest Pro built into it. But it also will allow you to scrape relate videos, actual video youtube videos for keywords or channels. And then you can even do scraping by related so like in other words, you can put a video URL in and it will automatically scrape all the URLs of the video that show up on the right sidebar that show related titles or related videos. So that would be another really good tool that you could use potentially for YouTube stuff. Okay, I use it all the time. I really love that tool.

Is it possible to change your video title when it while it is scheduled as a live event? Or is that bad practice? Well, you can here's the problem. If you change just the video title in YouTube, it will sometimes take a little while to update in Google itself. Okay, not in YouTube. It'll update immediately but in Google It will take some time because it's usually cached. And the results have to refresh before it'll show. But if you've done any syndication of that scheduled live stream, right? You know, if it's public and it's scheduled, then will actually, you know, syndicate out across networks. If you change the title, it's not going to change the title and all the places that has been published. Does that make sense? It will in the embed code, but the actual post on all of the places that it's been syndicated to the titles will not change. That makes sense. So what I would recommend is that you, you know, figure all that out before you actually schedule the public live stream. Okay.

Do You Need To Login Into Each Site In The DFY Syndication Network To Bind Your IP?

Tmac says I'm a bit confused on binding my IP. I order three done for you syndication networks, do I need to log in to each site and the network to bind them IP? No, just the Google account. It's just primarily the Google account. You don't have to log in, you can if you want, but it's probably it's just the Google account is the one that you Want to bind to your IP so that if you have to log into it at some point to do any updates or anything like that, it's not going to lock you out. And you know, because it doesn't recognize your computer or your IP, excuse me. Okay. He says since I ordered three different networks for three different money sites, can I use the same computer to buy my IP for all three networks? Yes, you can. Yes, you can.

Okay, what I recommend doing is using a clean browser, like use Firefox and clean it before logging into each one. It's fine if it's the same IP but you're better off if you're going to be doing SEO work Tmac, I recommend that you use something like ghost browser or BrowSEO and there's others out there too. Those are just the two that I'm the most familiar with. But that's where you can actually have separate profiles that retain their browsing history. So essentially, it's a browsing session that stays live at all times, like in other words, you don't have to The old way would be to go to Firefox and like clear cache and cookies, and then log in to a new account again, but that looks odd because who does that anymore except for SEOs. So you're better off using something like Ghosts Browser or BrowSEO to where you can set up separate sessions one for each profile and login to each one of them and then it remains logged into for that particular session. So that each time you go to you need to go access that account again, you already be logged in or even if it prompts you to log in again it will recognize the IP and it retains your browsing history and all that it starts to build a real looking profiles what I'm saying okay, it's much more natural-looking and that's what people are, you know, the Google especially that's what they're expecting now.

What Are The Benefits Of @ID Page For A National Site?

So this is a good one for Marco. Marco I'm wondering about the benefits of @ID page for national site, non local. I will be ordering and all is plus Gsite. I already have a Pro Trees in my syndication network and already have a Press Advantage organization page. What additional benefits for ordering an ID page package from MGYB add for us. Thank you.

Marco: Alright, so @ID is just schema markup. That's all it is JSON LD structured data. What that page that we create actually is an entity stack. It's an entity iframe stack, so stack iframe. And if you've ever heard me talk about a iframes, you know what the power is, and I think, and when you stack the iframes, and link building to the iframes, then you can imagine how much power you're pushing through. Not only that, since it contains all of your company information, and authoritative and trusted places where your entity information lives, then what you're doing is you're validating and you're solidifying your entity for BERT, which is it's awesome how that's working right now. And for the newest update.

Bradley: There you go. And yeah, as mentioned in the SEO shield presentation that I did, you know, for 15 minutes at the beginning of this webinar, ID pages are not just for local. Originally when I started developing cut out what, you know, it was that's that was my take on it originally, but it's not ID page is about, it's again, it's about pointing, it's telling the semantic bots right to go look at this location for entity information. So it applies to any sort of brand, in my opinion, would be ID page. And so what we do with it is what Marco just said, which is create kind of a an iframe stack, right? We call it an iframe loop. Very, very powerful. You can add structured data to your ID page, all of that. So it's very important. Remember, even if you're not a local business, you can still have a corporation organization markup for it. It's very powerful to do so. And that's what I recommend you do. You're trying to validate that entity.

What Is A Good Narrowed Down Niche For Home Remodeling?

Dan says what is what in European In may be a good niche for home remodeling for high-end jobs that I could narrow my demographic down for paid ads instead of just Kitchen and bath renovations. I'm wanting to find a niche within this big niche to focus my paid ads on a much more targeted niche. Any ideas of niches within this big niche would be greatly appreciated as I know, Bradley has this experience. Yeah, um, I do. There are a couple others that I would recommend like deck building, for example, is one. The thing is there's not a ton of traffic in any of those there. They are very niche, right. They're very specific. And their highs, they're still high end. So deck building is one of them. Another one would be man caves, man cave building. Believe it or not, that's really big. That I'm not trying to be funny either she sheds, like are actually becoming more and more of a thing. So those types of things that you know, you could do some keyword research around those types. What I found though, is that they're not there's not a lot of traffic in those keywords. So you have to target kind of a broader area you don't really want to go very, like narrow in your geographic targeting if you're doing that for especially for ads, you want to keep it more on a general level as far as like not adding location modifiers to the search queries for you know, that would trigger your ads. But you can set your geographic targeting to where only people within a certain area see your ad but I would leave it as a broader keyword if that makes sense. But yeah, I mean, those are just two examples within the remodeling niche I know what you mean bathroom. What I found is bathrooms and kitchens are get the most traffic but it is very broad. know like I said from from from that deck building, home additions kind of, again, there's not a lot of traffic in that but you could look at that. That's also you know, high dollar but yeah, home additions, man caves and what did I say deck building. Those are those some smaller, more specific niches within remodeling niche.

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Should You Wait If The GSite Is Sandboxed Before Sending Links To Push Them?

I'm building a few ranking right Google Sites without GMBs verification is something I don't want to deal with since there is no real business until the site is rented. When the G sites go live, typically they debut from page two to six without much more than on page and YouTube embeds. Should I wait to see if the site sandbox before sending links to push them? Not with G sites. And I mean, Marco can comment on this too, but in my opinion, no big and I've not seen a G site sandbox. What I've seen G sites do a lot is they'll sometimes take a while to index or once they index they might kind of drop out of the index briefly. But if you're adding them to search console it they should come back or not sure, they will come back and they typically come back even if you don't do anything else. I just did a brief update video in the mastermind just yesterday, actually, about my real estate business. I started a blog for that which was really just to kind of use originally to as a teaching point for our mastermind members on how to build location silos using tags. And I'm not going to get into that here. But I was using that as kind of a demonstration this blog that I set up for my real estate business. And all I've done was two posts that were optimized and interlinked correctly. And then I mirrored that onto a G site. And then just embedded the post or the tag archive page into the G site page that was mirrored right, theme mirroring as we continue to talk about, and I've done no link building to the G site, no link building, or anything to the blog itself. And I'm already ranked number one and number two, position number one for the blog post itself on my blog, and number two for the G site page that has nothing but an embedded blog post. That makes sense. So it's incredibly powerful. And that was it took about, I don't know four weeks before that happened and I haven't done any sort of external work to it. It just took four weeks, but within four weeks, it jumped. And it's now ranking number one and number two. And the second blog post is number one, the blog post that there was two of them. The second one is actually ranked number one organic for the blog post itself. And now the G site is in the number three position for that corresponding page. So it's crazy, but I've seen the G sites, whether it'll take a while to index but then when they do, as you said, it'll come from page two to six somewhere, then sometimes they'll drop for a while and then even if you do nothing else, they'll come back. But what I would recommend doing is go ahead and hit with links. Marco what do you say?

Marco: well, you know, you know me, I hit it with a couple a couple of million links. I don't care. Yeah, it's gonna rank because I tell it to rank No, it's just the pop. It's your SEO shield, man. Why wouldn't you hit it if we know that it's going to transfer whatever you do to it to good thing. We ran that million link GSA test where we threw porn at it. I think Robbie got Fiverr gigs for it. Press releases and link building is just link building after link building. It just kept getting hammered and hammered. It'll down settle down like crazy. But unlike your money site, if you were to hit it that way, which will sandbox and it will sandbox permanently, G sites, for some reason, and Google love is is my theory that we've shown a time and again, that Google loves itself. But it's still we can't say for sure, because we're not Google. And Google won't tell us. But it's that relationship has been in that Google ecosystem and having Google protection that allows us to do this. Now. I'm not saying go hire a 10 million Fiverr link gig and hit it. Because if you get the tiered link building package, so the way that Dadea does it through web 2.0 contextual it's going to work that much better than just a links that aren't relevant and and and then not forget and authoritative sources. Dadea has an awesome link link network that he's been taking care of for years and it's building into the millions and they're all you know their niche specific, their theme, their aged and then when you when you get his his indexing gig since he uses multiple indexing services it'll all index over time not all of it but a 50%-60% of your links will index and that's going to help index what your G site your whatever is inside the drive stack and everything else that's connected to your to your drive stack and G site will benefit from that and if you want to make your G site the money site, that's perfectly fine because that's all we did for that a million link test.

Bradley: Yeah. Yeah, kitchen sink spam. That's what I'm saying with the SEO shield guys. It's incredible on a G site will take that shit now. And when I say kitchen sink spam, though, you know, as Marco just said, I can't we're going to recommend Dadea link building from from from MGYB store because all of the link building packages that he's built and the embed packages have been specifically designed to work with our methods. And it has been for years that he's been working with me since I think 2012 or 13. So we're talking about six years that he's been working with me at least and, and so he's developed all these things to work with our methods. So it's incredibly powerful.

Marco: Dadea is in all our groups, he's RYS Academy, he's in the mastermind. He's like he's intimately involved with all of our stuff. He's very knowledgeable with all of our stuff. He follows our training and applies it to his own clients and to his own project. And so with him being so hands on with everything that we do, I would not rely on anybody else for the link building because they don't know our stuff, the way that Dadea knows that and the way that I've asked him to set up link building right and the process that's involved in in his link building. It's specifically designed for this SEO shield and to launder link juice and to push it through to your destination or to keep it within the that drives stack plus G site ecosystem

Bradley: yeah second question while adding a custom domain to a G site do anything…

Hernan: Sorry, Bradley but also who else would named himself spammer on a go kart? Go Kart feel like think about that? Right? You guys really takes it seriously.

Bradley: So right. We're at our live event he did. He named his racer name was spammer. That was awesome.

Does Adding A Custom Domain To A G Site Help In Terms Of Ranking?

So he's second question, will adding a custom domain to a G site do anything for the site ranking wise? I don't know. Marco might be able to answer that. I know you. I don't really bother with that anymore. I have mutered that in the past and it's called Because both URLs will index, both the G site URL as well as the custom domain, it's the same site. But in the end, the G site will actually be canonicalized, when you custom map a domain to it, that the G site will have a canonical tag, and that points to the custom domain. But they'll both index which is probably because it's a Google site. So they'll both you can actually have both of them appear in search for the brand. It's crazy, but I don't know if it does anything specifically for SEO because I stopped doing it because I felt it was unnecessary. Marco, what do you say?

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Marco: what happens is that that the G site becomes the content management system. That's why they won't kill the URL. It stays live so that you can go in and make your changes and edit and do anything else that you need to do but it's all pointed at the custom domain. Whether it has any benefit will has the benefit of you being able to use a custom domain while maintaining Google's protection. I just don't go that extra step because I mean, I don't have the G sites, you can make them look really, really good now and they will convert. They will get your phone calls, they will get you need Bradley still get leads from that ugly Virginia G site?

Bradley: I do. I do. There's no question. Alright, last question is what one thing would you add to my SEO plan that would help the site's move up the SEO shield, and all of the components that we just talked about? Go back and watch the beginning of the webinar. Again, we'll probably cut that out, make that a separate video so that people will have that available. Again, Mark. Rob is going to be doing some more in depth training about the SEO shield and the the components that go into much more detail than I did. I wanted to keep it high level and short. But again, that there's no question whatsoever. I don't care what it is that you're doing. you implement all those, you know, build all those components out or put all of those pieces together. You don't have to build it out. We could do it for you, you know what I mean? And then use link building and embeds all of that, press releases, you're going to get results period.

Marco: Yeah, I'm going to point to the case study that's ongoing in our in our Semantic Mastery Mastermind, done by Dadea. Where he took on Amazon just you name it in the ecommerce space, and it's ranking number one, not number one, but its ranking on first page for the top market level keyword. Now imagine all of these companies spending millions of dollars in marketing and hundreds of thousands for this specific niche. Because you know what the niche is Bradley, it's highly competitive, highly lucrative, and for it what it would cost you retail is somewhere between 10-12 hundred bucks. Imagine being able to own the top market level keyword in your niche for that Kind of money and to be able to compete against the the top brands, the very top doesn't matter. You say it's medium competition, it's a done deal, I can guarantee that it's a done deal. If you follow everything that we've laid out, step by step, don't skip corners. It's hard work. There are no magic pills. I mentioned this during my charity webinar this past Monday. There are no magic pills. This thing is hard work. But what you need to do while you're doing all of these things is to start building your process. Right? You start to systematize everything so that you know the next client that comes on you so one, the first one will be practice or your first, whatever it is that you're trying to do, even if it's your own ecommerce store or whatever, that's practice, but it helps you build your systems and it helps. It helps you to systematize everything so that when you go to the next one, it'll be in place and you know exactly what to do the battle plan. is already laid out as part of that system. You can incorporate that into whatever it is that you do edit so that it fits whatever it is that you're trying to do. But please, when we talk about this SEO shield you cannot skip. I'm not going to do link building well fuck it You just ruined everything. Well you know I'm not gonna get a syndication that were you just ruin the entity. Well I'm not gonna get @ID page well you just failed to validate and solidify the entity so everything that we do work and and and, and we give it to you the way we give it to you, because that's the way that it's supposed to be done.

What Services Do You Use When Creating New GMBs?

Good. Nathan says what service do you guys use to create new GMBs? Excuse me? We don't we have it for quite for several months now because of it. It's become so much harder and not only that, but GMBs have been getting terminated or suspended, especially if there's you know, if they're spammed listings, so we stopped selling them and I stopped pursuing that method after you know Several after the Google rap, the GMB suspension rampage that they've been on, so, I mean, I've only only lost a handful of GMB assets. Fortunately, literally, I lost I could count them on two hands how many I lost, but I stopped going after building new ones. That said, I know that we were having a discussion today about there's a possibility that we may be able to open that GMB verification service up with some disclaimers.

That's under the debate, isn't it? Because we were saying it's being debated because i know i. So you know, don't, don't count on don't hold your breath, but there may be an opportunity within MGYB, for a brief period of time to get some spam, GMB listings, but here's here's my suggestion. Don't do it right. If you can avoid getting spammed listings avoid it. What I mean by that is if you if you want to create a fake GMB listing or for it for lead gen site, as I mean, then I would recommend either using your home address which I know you asked in your, your your question there, or even using PO Boxes still, it still is better because you can actually receive mail there, which is a PO boxes, you can actually enter the PO box, you got to use the street address option. I've talked about that many, many, many, many times. So just if you haven't heard about it, just go to our Semantic Mastery YouTube channel, use the search channel function and ask you know, type in PO Boxes for GMBs or something like that. And it'll show you all the videos where I've talked about that. But you can use the street address option and that still works doesn't mean that they can't be suspended. But it still works for the most part. I know because I've got many of them out there. I did lose a couple of them over the last several months but I still have most of them. So you can you can do that. But somewhere where I would recommend that you can actually receive mail as opposed to getting a spam listing because those are tend to get suspended with like a blink of an now if you're doing anything to optimize the actual profile once it's been verified, so I recommend just kind of not doing that.

So what's the alternative? Well, organic stuff or if you if you have the ability to create or you know, create a listing where you can actually verify it by US mail by postcard essentially, then you try to expand that as much as you can using like our local GMB pro method, which is how you can get better results from a specific GMB then trying to get a bunch of new GMBs if that makes, you know, if if you know that what we were talking about for a period of time there when we were probably a good year we were able to just go get GMB is pretty much anywhere we wanted. And so that was the strategy was to go out and create as many GMBs as we could in a specific service area, for example. But again, that's not the recommended practice anymore. So Marco, do you have any comments for that?

Marco: Yeah, I would say risk versus reward. If you're willing to take the risk and the reward is there, then by all means get a spam listing. It's going to be it's pretty simple, right? You just purchase it from us. Well, the problem that I'm having is that I can't guarantee anything past 30 days. We used to be able to guarantee 90 days if anything happened, we'd replace it. But after 30 days, that's it. We're done. We can, we can't guarantee anything past that. So you're on your own. So if on day 31 your listing gets suspended. It's not it. We can't be held responsible for we won't we're going to have that disclaimer all over if we decide to offer risk versus reward. I mean, if you decide to get 1000 of them 500 get suspended, but 500 make you money, then it's totally worth you decide what it is that you want to do. Yeah,

Bradley: yeah, I just hate rework. I hate putting work into something and then it gets suspended and you lose all that work. And so I've seen Stop doing any lead gen like spam sites, spam GMB listings for months now because of that. So what Marco said is true, risk versus reward.

Does Crowdsearch Still Works In Increasing CTR And Rankings?

Okay, so the next one so do you think Crowd Search still works to increase click through rate CTR and rankings know don't use it don't use any of them stupid CTR bots or programs guys go buy traffic from Google. Nathan I'm not trying to jump on you but just stop it. Stop trying to spam that shit when you can go buy cheap, targeted relevant traffic from a known Google audience, right? You can buy it by you can buy using display ads or using YouTube ads and I've covered this multiple times on the on Hump Day Hangouts as well as this is why I actually pulled this open. We just had a YouTube or excuse me a Google Ads branding course that can be applied to exactly what it is that you're talking about. This is the YouTube training, which was recorded last Monday, not this Monday this week, but last Monday, and the Google Display Network training is next Monday, December 9th. So again, you can apply there. I've talked about it on Hump Day hangouts many times, we talked about at the mastermind, there's been a lot of training about it in the mastermind. You can buy targeted traffic from Google, from a known audience that's in market for products and services that you're trying to promote. And you can specify where those clicks are coming from those IP clicks, using geo targeting, right, geographic targeting location targeting, and so you can buy it and buy real traffic that actually has a chance to convert instead of using spam traffic spoof traffic that Google is going to ignore anyways, because there's no relevant search history and there's profiles that are clicking through to the website. It used to work like gangbusters years ago, guys, I used Crowd Search like crazy. I mean, I had 50,000 credit A month in Crowd Search, and I used every one of them every month because it was worked so well. Then Google learned how to prevent that how to fight that, that click through spam is what I was called it CT spam. And so it's just it's basically useless now.

You can set up referral traffic campaigns, it's a little bit harder to do and you can send traffic through other sites like Facebook posts or tweets, for example, and that has some effect still, but you're much better off buying targeted traffic. And I'm not talking about using search ads where you're paying, you know, $10, $15 $20 per click, I'm talking about using Display Network ads, which you can get for dirt cheap clicks, you know, anywhere between 25 cents to $1 50 per click, depending on it is what your niche is, or YouTube clicks, right? It's mostly YouTube views, but you can actually get clicks from it. And once again, that's very targeted, heavily weighted traffic, which means you only need a fraction of the amount of click-throughs from heavily weighted, targeted relevant traffic to get the result to have the SEO push that a bunch of spam clicks would provide. If that makes, if that makes sense. There's a lot of, you know, activity, relevance, trust and authority – ART. Margot talks about that all the time. And when you're buying traffic from Google, from a known audience, it's relevant. And from specific geographic locations, you're actually activating all three of those components of activity, relevance, trust and authority.

Marco: Yeah, think about what that does for your proximity when someone close by clicking on that ad, and you know, that might be right around the corner. So yeah, I totally agree. Until we can come up with a bot that will emulate human behavior as closely as possible. Nothing else matters because I mean, why would you do that? If you can't get that that spam, but to convert and even if you could get that spam up to convert on your page, you just be sending a great signal to Google, but it wouldn't be worth anything to you. So you could have spent all that time, effort and money that you're spending on the CTR bot in Google and YouTube ads, and you're going to get real traffic, you're gonna get a person. And if you get just get a few people to convert, you're going to make your money back plus, and then some. Yeah, I mean, it pays for itself over time. If you follow the training the way the way that it's taught,

Bradley: yeah, and then set up remarketing lists to because you're buying traffic relevant traffic that's likely to convert but even if it doesn't, you can build that remarketing list, which then you can remarket to so that when they're ready to make that purchasing decision for your product or service that you're promoting, they're going to you know be followed around the web by your ads anyway, so again, it's just,in my in my opinion, stop with the CT bot stuff or you know the click-through spam it just as it's pointless now, you can buy cheap traffic directly from Google. Okay. Battle Plan shows MGYB. We're going to wrap it up in a couple of minutes guys. Shut the Battle Plan shows and MGYB offers a done for your GMB service. However, the links don't work anymore. Yeah, cuz we had to shut that down

Marco: It's shut down. Yeah. Let's just leave it at that.

How Often Should You Post To The Syndication Networks?

Yep. Jeff says thanks for all the value you guys offer. You're welcome, Jeff. He says my question for syndication networks, how many articles do you guys have ready to go. So the network is primed with content right out of the chute? Well, typically for a project for me, I will have three to five posts, I always say three to five, it just depends on the particular niche. Usually three to five posts. It also depends on the solid structure of the site. If I've got three silos, I might only need three posts, one for each silo, something like that. But my rule of thumb is three to five posts. However, keep in mind, you don't want to when you get a new syndication network, you don't want to, within the first week, publish or syndicate multiple posts to your network, you want to kind of dripped those out slowly to start the season. That network that syndication network is the web to Dotto properties. If you start syndicating content too quickly to it like too frequently, then you can possibly some of them like WordPress or Tumblr may actually suspend the account for spam. Even if it's not spam, even if the posts are valid, you know, genuinely what well written or well curated posts, which is what we recommend. It's about how quickly you start syndicating or republishing content to it. So I would recommend, like, for example, I always talked about and I think this mentioned that battle plan, I would do three to five posts, and I would drip those out probably one post per week, over the course of the first month. So the first three to five weeks, really, I would do one posts per week. And then after that, I might increase it to two posts per week. And then whatever my final frequency of publishing schedule is going to be I've got a lot of clients out there where we publish, you know, three posts per week, and they just syndicate out over and over and over again. And some of those networks have been live and active for for many years. So I would just recommend that you kind of you know, get some content that's going to help to support supporting articles that were going to support the silo structure on your site, and then drip them out slowly over the first month or so. And then you can start to increase your frequency.

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How often do you regularly post articles to go to the syndication network? It depends. For almost every single client that I have. It's a minimum of one post per week, because we also use that to post to GMB. We also will publish a press release that promotes the blog post and the GMB post that makes sense. So we kind of interlinked everything all together, like the silo structure that I talked about PR site, go again, go to MGYB.co, go click on the webinar button and look at the PR silo. The press release stack in the PR silo webinar that I did with Marco, and you'll see what I'm talking about but from there is a minimum of one per week. Some clients will do as many as three, three posts per week.

Would You Use The Category “Professional Service” As Schema Type For A Client Who Is Not A Realtor But Buys Houses?

Alright, last question, and then we're going to wrap it up. Austin says hey, for schema for a We Buy Houses investor type site, what would would you use professional service the client isn't a realtor says that schema doesn't apply. Yeah, I've got my site you can look at alphaland.realty you can take a look at the schema markup on that. If we go to view page source, it's the same because this is a we buy land and it is professional service at type right there. And by the way, if case you guys ever want to know if you go to this, I'm going to drop this link on the page. This is as far as I know, it's still the most current. This is a schema list that shows all the different types of businesses and what the proper schema.org the business type should be. And so if you scroll down to I know he's not your your site is not a realtor. But if you have real estate consultant, which is the one that I use for my we buy land, the business right and so that would be the same for we buy houses we buy real estate type type of business would be a schema.org slash professional service because I consider that that's the the GMB category that I have is also real estate consultant. Okay. So here I'll drop this link on the page. That was the wrong page. So that was who asked that. Austin dawn.

Okay, guys, we need to wrap it up. It's five o'clock. We appreciate everybody being here. Sorry. But if we didn't get to all the questions, but we got to most of them. And we will see you guys next week. Thanks, everybody. Bye, everyone.

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Is There An SEO Ranking Advantage To Host A Local Business Site On Amazon S3 Compared To A Regular Hosting Provider?

By April

In the 261st episode of Semantic Mastery's weekly Hump Day Hangouts, one participant asked if there is an SEO ranking advantage to host a local business site on an Amazon S3 compared to a regular hosting provider.

The exact question was:

Hi Guys, . . . I hope that you're healthy and wealthy (smile) . . . . I recently heard that there is an seo ranking advantage to hosting a local business site on Amazon S3 instead of a domain on a “”regular”” hosting provider, is there any truth to that or is there no real difference? . . . . And, does Google have a similar platform like Amazon S3, and if so, what is it called and would hosting the site there provide any seo ranking advantage over a “”regular”” hosting provider? . . . . Thank you VERY as usual for your help, it is greatly appreciated

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How Do You Sell Your Domain To A Prospect?

By April

 

In episode 261 of Semantic Mastery's weekly Hump Day Hangouts, one viewer asked how do you sell your domain to a prospect.

The exact question was:

Hi guys, I have the following question. I own a .com domain that I purchased 3 years ago for a marketing agency project that then got postponed because I focused on other projects. Despite I would like to keep the name, the website has little work done (SEO wise) and I've recently found an european agency with the same name and branding but a .ie extension. This company seems already quite established and was created after I got the .com domain. Considering all these, I would like to contact them and offer my domain for sale. Any ideas/tips on how to approach them and propose an initial number? I know that the domain per se is not that valuable, but given this situation I may squeeze some money ouf of this. Thanks in advance!

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How Far Out Should You Schedule A Live Event Using OBS?

By April

In episode 261 of our weekly Hump Day Hangouts, one participant asked how far out should you schedule a live event using OBS?

The exact question was:

Hi. I plan to use OBS to broadcast a pre-recorded video as a live event. How far out should a live event be scheduled to be most effective? Can it be just a couple days rather than a week? Also, is scheduling a live event for ranking purposes rather than just uploading a video still as effective as it was a few years ago? (I have watched your OBS usage video from 3 years ago – thanks for that one. It is very clear and helpful).

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Why Should You Continue SEO Once I’ve Gotten Good Rankings?

By April

 

In Semantic Mastery's weekly Hump Day Hangouts episode 260, one viewer asked why should you continue SEO once you've gotten good rankings.

The exact question was:

Your typical client with questions like this.. how do you best answer this: Why should I continue SEO once I’ve gotten good rankings?

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How To Get More Traction For A 3K Scholarship Program Apart From Having A Landing Page, Email Blast, Press Release And 5 College Links?

By April

 

In Hump Day Hangouts episode 260, one participant asked how to get more traction for a 3k Scholarship program apart from having a landing page, email blast, press release, and 5 college links.

The exact question was:

For one of my clients, we created a 3K ‘scholarship”” program. I made the landing page, had someone scrape university emails and then we reached out to them announcing our program (with hopes of getting placed onto their sites). I did a PR thru Press Advantage as well. We have had about 5 links come in from it from colleges but had hoped for more. Is there anything we can do to get better traction?”

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