Are “Zero-Click” Searches Getting Worse With AI?

Zero-click searches are changing the rules—but they’re not the end of local SEO. In this episode of The Local Marketing Mastery Podcast, I break down what’s really happening as AI answers more questions directly in search and what that means for your clients' visibility.

You’ll learn practical strategies to win in a zero-click world by optimizing for AI answers, map packs, and brand authority—not just website traffic. If you want your agency to keep generating leads and delivering results as search evolves, this is a strategy you need to understand.

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