Backlinks still matter. But AI-driven search is paying a lot more attention to something SEOs have historically overlooked—who is talking about the brand, where it’s being mentioned, and what those mentions say about it.
In this episode of The Local Marketing Mastery Podcast, I break down why brand mentions and citations are becoming such important authority signals and how they fit into the shift toward entity-based search.
You’ll learn how to build relevant mentions across trusted sources, strengthen the associations around a business, and create a digital footprint that search engines and AI systems can understand. The goal isn’t to replace links. It’s to build authority beyond the link graph.
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