NAP consistency still matters. But if that’s all you’re checking, you’re missing the bigger picture. Google and AI systems are trying to understand the entire business entity—not just its name, address, and phone number.
In this episode of The Local Marketing Mastery Podcast, I break down why entity consistency has become so important and what that means for modern local SEO.
You’ll learn how to keep services, locations, categories, brand information, and other entity signals consistent across the web so machines have a clear understanding of the business. NAP was the starting point. Entity consistency is the next layer—and it’s becoming increasingly important as search gets more AI-driven.
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