Should You Still Interlink Web 2.0s or Just Rely on sameAs Schema?

Schema alone isn’t enough to build a strong branded footprint. Web 2.0 properties need real links between them so crawlers can move through the entire network, verify business details, and reinforce your entity data. When you combine interlinking, consistent sameAs URLs, and steady GBP posts, you create a crawler-friendly web of brand signals that gets […]

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Can I Remove Fake Or Spammy Reviews?

Fake reviews can wreck a client’s reputation fast—and most agencies don’t know how to fight back. In this episode of The Local Marketing Mastery Podcast, I walk you through exactly how to spot, report, and remove spammy reviews without crossing Google’s lines. You’ll learn how to protect rankings, build trust, and turn reputation management into

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Do Reviews From Sites Like Yelp Or Facebook Affect Google Rankings?

Do reviews from sites like Yelp and Facebook really help your clients rank better on Google—or is that just another SEO myth? In this episode of The Local Marketing Mastery Podcast, I break down how third-party reviews actually influence visibility, trust, and lead flow. You’ll learn what really matters, what doesn’t, and how to use

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What’s the Minimum Map Pack Coverage for a Well-Optimized GBP?

There’s no universal answer for how far a strong Google Business Profile should rank — but there is a reliable baseline that works for most local campaigns. By using a consistent measurement grid, adjusting for density and competition, and accounting for whether the business is a storefront or service-area model, we can quickly understand what

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