A messy URL structure isn’t a long-term problem — as long as you fix it the right way. With clean 301 redirects, updated internal links, and a tidy sitemap, you can restructure URLs without sacrificing the link equity you’ve already earned. This guide breaks down the safest, simplest process to overhaul bad URLs, preserve rankings, […]
Can You Fix an Incorrect URL Structure Without Losing Link Juice? Read More »
You can grow review volume fast without tripping Google’s wires—if you stop trying to game it. In this episode of The Local Marketing Mastery Podcast, I break down compliant review systems: timing the ask, channel mix (SMS, email, in-journey prompts), storefront vs. service-area nuances, healthy velocity, review diversity, and responses that build trust. You’ll get
How Do I Get More Customer Reviews Without Breaking Google’s Rules? Read More »
Should your business name, address, and phone number show up on every page—or is that overkill? In this episode of The Local Marketing Mastery Podcast, I break down how NAP placement really affects rankings, trust, and conversions. You’ll get simple, proven best practices to boost visibility, tighten up your site structure, and scale your agency
Should I Put My Business Name, Address, And Phone Number (Nap) On Every Page? Read More »
Press releases can do far more for SEO when treated as part of a living system instead of one-time events. By using Press Advantage organization pages as branded hubs, each new release reinforces your site’s authority, keeps pages fresh in search, and strengthens local signals through embedded Google Business Profiles and NAP data. In this
Why LinkedIn Beats Facebook for B2B Marketing (and What to Do Instead) Read More »
CTR manipulation isn’t the quick win it used to be. Google filters out low-quality clicks far more aggressively now, which means most cheap traffic services barely make a dent in map rankings. Still, when used carefully—and only in the right scenarios—CTR signals can help nudge a stuck listing into stronger positions. This post breaks down
What CTR Manipulation Tools Work Best for Map Rankings? Read More »
A four-month maps guarantee is only realistic when the scope is tight and the process is disciplined. By focusing on a small service area, a short list of core keywords, and a proven workflow, it’s possible to get predictable map pack wins—and back it with a “keep working for free” promise. In this post, we
4-Month SEO Guarantee: Top Map Rankings Explained Read More »
