Structured data isn’t just about rankings anymore—it’s about how machines understand your business. In this episode of The Local Marketing Mastery Podcast, I break down how structured data feeds AI, strengthens entity signals, and directly impacts local visibility. You’ll learn how to use structured data to create clearer context, improve results for clients, and scale […]

GEO and SEO aren’t the same thing—and treating them like they are is already holding agencies back. In this episode of The Local Marketing Mastery Podcast, I break down the real differences between geographic optimization and traditional SEO, and how AI is changing the way local rankings are earned. You’ll learn how to use AI

Getting featured by AI models isn’t random—it’s structural. In this episode of The Local Marketing Mastery Podcast, I break down how LLMs like ChatGPT choose sources and what you need to do to make your content eligible for inclusion. You’ll learn practical strategies to optimize for AI-driven visibility, reinforce authority signals, and position your agency

Unlinked brand mentions are one of the most overlooked signals in local SEO—and they’re getting more powerful, not less. In this episode of The Local Marketing Mastery Podcast, I break down why Google pays attention to them, how they fit into entity-based SEO, and when they can matter more than links. You’ll learn practical ways