When it comes to building a local website for a service area business, a common question arises: Should the homepage target the county and include location pages for cities within that county? The answer is yes, but it really depends on the specific needs of the business.
Many of us have found that structuring hyperlocal sites with the county on the homepage and supporting location pages for cities within that county can yield fantastic results. For example, I have several sites where this approach has proven to be effective. However, there are also cases where targeting a broader region that encompasses multiple cities and counties can work just as well.
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Understanding Hyperlocal Targeting
Hyperlocal targeting is particularly beneficial for service area businesses. It adds a layer of specificity that can enhance your online presence and search rankings. Take the example of the Rowan Oak Valley in Virginia. The homepage is optimized for this region, which includes several cities and counties. This approach allows for a more comprehensive targeting strategy that can still perform exceptionally well.
Examples of Structuring Your Site
- Rowan Oak Valley: The homepage targets this region, showcasing all the cities within it.
- Hampton Roads: This is another example where the homepage is optimized for a larger area, including Virginia Beach, Norfolk, and Newport News, which are spread across multiple counties.
These examples illustrate that there isn't a one-size-fits-all solution. Depending on the business's needs, you can either focus on a county or expand to a broader region. It's essential to analyze what works best for your service area.
Optimizing Your Homepage
One key question that often comes up is whether you can include more than five location pages. The answer is absolutely! You can add as many pages as you feel are relevant to your business. The template I use for Tree Service contractors often includes five pages, but that's just a guideline. The more hyperlocal you can be, the better your performance tends to be.
Identifying Regional Entities
When optimizing your homepage, consider the regional entity. For instance, if your Google Business Profile (GBP) is located in a city that borders two counties, look at the broader regional entity that encompasses both. For example, Dallas, Georgia, is part of Paulding County, which is in the Metro Atlanta area. By identifying these connections, you can better optimize your site and broaden your reach.
Building Location Pages
Creating dedicated location pages for each area you service is a best practice. These pages should include unique content tailored to each specific area, incorporating local keywords and services offered. This not only aids in SEO but also helps visitors feel more connected to your business.
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Utilizing Google Business Profile
Your Google My Business (now known as Google Business Profile or GBP) is a crucial tool for local SEO. It helps your business appear in local search results and on Google Maps, making it easier for nearby customers to find you.
Steps for Optimizing Your Google Business Profile
- Claim Your Listing: Ensure your business is claimed and verified on Google.
- Complete Your Information: Fill in all relevant details, including hours, services, and location.
- Encourage Reviews: Positive reviews enhance credibility and influence local search rankings.
- Post Regular Updates: Keep your audience informed about news and offers through Google Posts.
- Utilize the Q&A Section: Address common questions proactively to engage potential customers.
Advanced Local SEO Strategies
Once you’ve established a solid foundation, consider implementing some advanced local SEO tactics to give your business an edge:
- Competitor Analysis: Use tools to identify keywords and backlinks that your competitors are leveraging.
- Reputation Management: Actively monitor and respond to reviews to build a positive online presence.
- Hyperlocal SEO: Create geo-targeted campaigns and engage with local events to strengthen community ties.
Frequently Asked Questions (FAQ)
What is Local SEO, and why is it important?
Local SEO is the practice of optimizing your online presence to attract more business from relevant local searches. It’s crucial for businesses that operate in specific geographic areas.
How can I optimize my website for Local SEO?
Focus on claiming your Google Business Profile, optimizing your website with local keywords, and ensuring consistency in your business's name, address, and phone number (NAP) across all platforms.
What are the benefits of a Google Business Profile for Local SEO?
A well-optimized Google Business Profile increases your visibility in local search results, improves engagement with potential customers, and allows you to manage your online reputation effectively.
How does content marketing aid in Local SEO?
Creating locally relevant content helps attract traffic, improves your site's authority, and enhances your chances of ranking in local search results.
What role do local backlinks play in SEO?
Backlinks from local websites signal to search engines that your business is credible and relevant to the area, boosting your local search rankings.
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