Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 265

By April

Click on the video above to watch Episode 265 of the Semantic Mastery Hump Day Hangouts.

Full timestamps with topics and times can be found at the link above.

The latest upcoming free SEO Q&A Hump Day Hangout can be found at https://semanticmastery.com/humpday.



Adam: Alright everybody, welcome to Hump Day hangout episode of 265. Today is the fourth of December 2019. We have got some good stuff to go over. But real quick I want to say hello to everybody who got all the guys here. So, Bradley, how are you doing today?

Bradley: I'm good. Happy to be here excited about it being December. I can't believe Christmas is upon us already. At the end of the year, it seems like it flew by in the blink of an eye but happy to be here.

Adam: Fair enough. So Hernan, how about yourself?

Hernan: I'm doing good actually. Yeah, same thing. I couldn't believe we're nearly the last month of the decade, actually. So yeah, we're trying to make it count here that you make an account to be here.

Adam: Awesome. Marco. How are you doing, man?

Marco: I'm good, man. I'm excited. I mean, these are good. Good times. Google is trying to go neural in local search. And I mean, we've been planning for this for years. It seems like right? Because we've been telling people to brand keyword, brand plus keyword association entity. I mean, we've been hammering this point home over and over and over again. And guess what? The two recent updates October, right, BERT, Big BERT, everyone was all running around like a chicken without a head because they got hit. It's impossible if you're only affecting 10% of the searches for every SEO in the world to be hit. It's impossible anyway. And then we had the one in November right and so it's the entity. It's all about the brand it's all about the keywords associated with your brand according to the entities that and their relationships and their relevance. And guess who's been teaching brand and keyword relationships and relevance and trust and authority and activity.

Does anybody know? Could anybody please give me a fucking answer? Who's been sharing this for about four or five fucking years? Good times. Good times, man. I'm killing it. I'm killing like, like, like the attorney niche. I'm killing it. I'm murdering it man. And you know what? It's the easiest thing in the world when it's math against math. And that's all it comes down to when you know what you don't. I'll leave it at that.

Adam: Fair enough. This is a it just made me think of you Marco slightly off-topic, but I just saw that Amazon AWS is bringing on their own quantum computing service. So something you might be interested in if you haven't seen it already.

Marco: I'm already in quantum Don't tell anyone.

Adam: Sounds good. Hey Chris, how you doing?

Chris: Doing good. Happy to be here. It's a bit cold here but that's the way I like it. Because cold means I'm 10 times more productive.

Adam: Fair enough. Yeah, I'm going to get a domain today after this But anyways, I want to say to real quick if this is your first time joining us thanks for coming, you're in the right place you can always come here go to semanticmastery.com/hdquestions to ask your SEO digital marketing questions. You know, we will do our best to give you the answers you need. And if we can't, we will certainly point you in the right direction. In the meantime, what you can do is subscribe to the YouTube channel.

Also, if you're wondering where to get started with Semantic Mastery, this is the right place show up every week ask your questions get answers, but also at the same time go grab the Battle Plan all right battleplan.semanticmastery.com, not going to read it to you go check it out. It's a hell of a deal. We've got some kick-ass bonuses that we bundled with that so pick that up. And then if you're ready to start growing your digital marketing agency that comes join us in the mastermind, then you're the type of person if you're coming to Hump Day Hangouts, if you've read the Battle Plan and that's where you want to go then we definitely want to have you in the mastermind and find out more at mastermind.semanticmastery.com.

And like many of you guys did, you know purchase done for you services as you're growing your agency or as you're doing consulting at mgyb.co, whether it's syndication networks are we as drive stacks, press releases, link building embed, with a lot more coming in, of course, the SEO shield, which we've recently talked about, and Bradley has got a little bit more to share on that today. But again, head over to mgyb.co. And there's some more great stuff coming for the Christmas holidays. Not only just deals at MGYB on done for you services, but along with some guest speakers, including Rob from MGYB are going to be doing an awesome holiday special Hump Day Hangout. So set your calendar, set your reminders for the 18th of December, and we're going to have some great stuff there. Some more details, but just make sure you show up for that it's going to be a good one. So with that said, Bradley, do you want to talk some more about the SEO Shield.

Bradley: Yeah, absolutely. Let me grab the screen I've got a little presentation just with some slides to kind of explain what this is. There was a question. I posted it in the chatbox area of the Hump Day Hangout page. It was a question on one of our YouTube videos on our YouTube channel about the SEO shield and the different components and they were it was the question, In fact, let me just grab the screen and I'll even read the question and then we'll get into a brief presentation where we can just talk about this on a high-level guys, we're not going into this in-depth, there's really no need to be on the scope of the training today. But let me click through here. Oh shit, I don't want to get. Yeah.

Yeah, that's not what I wanted to do. So let me close that. Okay, so, Rob did an intro video on the SEO shield and there was a question uh, this one by cleaner Joe cleaner. Jos Hello, this is fascinating. I purchased the SEO shield, do I get a course or some type of training that explains what all the different components are in your video? If not where I can, where can I get it? So that's really where this little presentation that I put together today was for was just kind of a high-level overview as to what the different components are, why they're important. That's it. So we're going to kind of keep this kind of quick. We're not going to go into real depth far into depth. If you guys have any questions about it, you can certainly post them on the page. I know Rob is going to be doing something more in-depth that will go through each component in a lot more detail. So you know, I don't want to step on his toes. But I did want to get some of this information out there because I know that there's going to be additional questions that come our way about this. So the SEO shield explained the MGYB store is where you can buy it. That's what Marco has really Marco and Rob coined that term for, though, what we've developed over the last several years using, you know, Google properties and tear one branded entity assets. In other words, to create kind of a shield, a firewall around our main money site, right, which would be our primary asset, it's a way to solidify and validate the entity.

So the main components of this, we're going to talk about the money site just briefly, and how MGYB has some services that can help you at ground zero, right, which would be the money site, your it's the epicenter or your golden frame, that's where everything should begin. If you're using a money site for your project, Google My Business profile, we're not going to talk much about that because we don't offer any services in MGYB for that at the moment, but again, that's something that would be part of it, if you're doing it if you're doing local syndication network. RYS Reloaded stack and G site, the ID page, which is very, very important, very powerful as well. Press Advantage organization page, we've made that an integral part of our SEO shield and in citations, once again, that's for local projects. So we're not really going to talk about that here.

This Stuff Works

The main site, keyword research, if you go to MGYB.co to our store and take a look at our keyword research packages, you'll see that we can build out provide you with a keyword research package, especially the deep keyword research, which is a complete list of all the relevant terms for your niche, your topic. It's an all-inclusive list of keywords, right, and it's compiled and organized in a very specific way that clustered into categories, suggested silo structures, and provides all the keywords that you're going to need for your website for content marketing and blogging. For your site build itself again will have suggested silo structures in there, RYS Reloaded stack when you order in RYS reloaded stack, you know, one of the things we request when you order it is a list of keywords. And some people don't really have a really big list of keywords, at least not the relevant ones. And so this would give you all the keywords that you need for that as well as for link building. So, Marco before I move to the next slide, you want to comment on that? you're muted.

Marco: Sorry, I was talking into intermedia But no, that's fine. Okay,

Bradley: So again, keyword research is from MGYB is one of the first steps like again, even if you've already got your site structure in place, I guarantee you that you will learn a lot from the keyword research report. It will give you new ideas that will help you with your content marketing will also help you with your link building and RYS campaigns because you'll have all the keywords from the market level. I mean, it's crazy because it'll separate the keywords into commercial intent informational queries, all that kind of stuff. It's really really powerful. It's huge it takes the worker that does the produces them a couple of days to produce the keyword report. So it's it's totally worth it for the cost. I don't know what your time is worth. But I'm not going to spend two days doing keyword research I can work on higher-level stuff and so I'd rather just hire it out so there's that.

Marco: We're actually investing What is it 24-48 man-hours for our VA to do it. They're the ones who do it they do a fantastic job of setting is setting everything up and we keep adding to it we just added something, some really neat tabs in there. And we do need to create a video on on on the entire process that we do. This is just fantastic. The way that they come up with everything under the sun and everything imaginable that that's related to the main keyword.

Bradley: Yeah, and I wanted to pull this up to if I have if I can find it really quickly. The mind map here we go. This is a PDF that Rob created, talk showing all the different components within the SEO shield. And obviously, there's a lot of additional, you know, points that you could go take a look at in here. But well, that's why I said I just wanted to keep it on a high level. These are all the different pieces that can be applied to what we call the SEO shield. And it's very, very powerful. And that's like, that's what we do. We just keep repeating that process over and over and over again for our projects. And they work over and over and over again, time and again. So the syndication network, that's always our first again, this is talked about in the battle plan, guys, most of these things are talked about in the battle plan. The syndication network is always the first thing that we do that helps to solidify the brand or the entity, right it expands the semantic footprint. footprints are not a bad thing and the Semantic Web, you want to increase your brand's footprint, the entity footprint by validating it across other sites. So again, that's why we do these syndication networks. Even if you're not going to syndicate content to the network, you should have a syndication network, okay. Honestly, I've seen in the last year or so, over and over again was creating a new project, setting up a website or even a single page landing page and then just connecting a syndication network to it that's been branded everything interlinked and linking back to the primary asset. And all of a sudden it'll rank for its branded term, where it might have been on page three or four beyond what's happened with my real estate business, we've had it happen with several of our members as well. So again, having a syndication network, even if you're not going to be syndicating content, right content to it right away is absolutely critical.

So we've been building syndication networks for years. And, you know, you can get them at MGYB. And again, these are built the way that we have developed them and for a very specific person purpose, and it works incredibly well. They're built manually too. So it expands the semantic footprint. And it also can be used for content amplification. So once again, you publish content to your blog, or your money site, or excuse me, your YouTube channel, and it will automatically syndicate out across those branded profiles. So you get expanded reach, right, so that's coming Content amplification. You can add the profiles the branded profiles to the same as structured data for the following types, organization markup Corporation markup local business markup. So it's basically the structured data where you're telling the search bots, right it's the data that is the language specifically designed for the search bots and for the Semantic Web algorithm. And you're telling it, hey, this is us. This is us on all these other locations, go check, you'll see. And that's what the sameAs attributes are for and that kind of ID page can do that as well. You want all of those combined. And it also becomes the syndication network, the profiles in there become a link building target. Beyond just the profiles if you have particular content that you're trying to rank or products or services that you're trying to get more exposure for. If you're syndicating content from your blog to your syndication network, you can actually take the syndication network, published URLs for that particular post, and do separate link building campaigns to those with very specific types of anchor texts within the Link Building campaigns. And now you can actually start to push specific products and or services. So protect specific pages or even entire silos. If you understand how to structure your site properly and do inter silo structure correctly and interlinking correctly, it creates buoyancy throughout the entire silo. So again, you can get very specific with how you build links to your syndication network doesn't just have to be the profile URLs, it can be the specific content targets as well. So very, very powerful. Marco, any comment on that for move on?

Marco: Well, go ahead, go. Alright.

Bradley: Alright, RYS Reloaded stacks. This is one of the most powerful things you can possibly do. But again, it's an additional component, RYS stacks plus a G site minimum. There's also the option with a Twitter account, which you can you know, I recommend that as well. But at the very minimum, you want to do an RYS stack and a G site validates and solidifies the brand using Google's own domains. It produces theme relevancy, as primarily a special If you structure your drive stack, we're going to send it to you delivered based around your primary keyword in your entity, right? We're going to start to create that relationship through the association between your primary keyword and your brand. But then once you have it, you can go in and actually clone the internal folders and files and start to mirror the theme or the structure of your main money site, which is called theme mirroring. It's very, very powerful. That's what we recommend, not only in your drive stack but also in your G site. So again, you go in and you create pages that correspond with pages on your website. And then now you have your drive stack folders and we talked about this in the MGYB webinars if you go look, go to MGYB store, click on the webinars button at the top you can you can actually go back and watch best practices for RYS stacks and you'll get a lot more information about what we're talking about when it comes to theme mirroring. So produces topical relevancy, or theme relevancy, excuse me both for topical relevance and geographical location relevancy if it's for local project, okay? But remember, these can be used locals relative, as Marco always says. So it doesn't have to just be for a local project. It also siphons authority directly from Google. And once again becomes a primary link building target guys, you can throw kitchen sink spam at drive stacks and G sites, and it will help it to rank. It will automatically filter the content back through, like negative any negative link juice, it doesn't matter. Okay. We've had test after test after test on that.

TheID page or what we call an iframe loop. It's very, very powerful. It's not just for local originally, that's what you know, we kind of developed that out for but it is not just for local, it's for a way to reference the entity itself. It's basically telling Google and the Semantic Web and saying, Hey, this is a point of reference for our entity for this particular entity, Corporation organization, local business go and this is where data can be found about this entity to help validate it. Okay, so very, very powerful swipe, called a semantic hub validates and solidifies the brand or the entity provides a primary URL for the ID location, entity info for the machine learning search bots. Okay? embedded iframes act as bi-directional dofollow links. So that's why we do the iframe stalking within the actual ID page, as well as the G site. Because it's so very, very powerful guys, you can just again, you can pass so much page rank, nobody talks about that anymore, but through to your primary asset your money site without causing any sort of harm. Through all these iframes. Incredibly powerful you create a mirror in mirror type of effect. It also becomes a great the ID page is a great embed target for doing an embed, run and then link building target as well. And also remember you can do embeds and then have link building done to the embeds. So that's all we provide those services on MGYB as well. All of the link building in bed services were developed specifically for our SEO shield method. So again, I mean, you can do this on your own outside, but we've got a lot of experience our master link builder, Dadea, he's been doing this for us for years. He's been working on with Semantic Mastery methods. And he's just got a lot of power built out. Go ahead, Marco.

Marco: Yeah, on iframes, there are a whole lot more than despite the bi-directional do-follow links. There are a whole lot more especially the way that they're stacked on that on ID page. Because what happens was to become incrementally stronger. So until they become exponential, and that's what happened. And they're passing power away. We can't really go in there and see what it is that they're passing. We don't know if if PageRank accrue, if ranking score accrues and both accrue, what we do know is that the power that they pass is such that they act like do-follow links and just push all that power to wherever it is that you're accruing, that patron and that you're getting all of that balance. Back and forth back and forth between the iPhones and between the stacks, is what actually helps the endpoint to accrue all of the paycheck and ranking score which is which is how you see that the G site ranking, which is how you see when you deliver the power into a GMB for example, if it pops it up in in the three-pack when you deliver it to the money side, this starts it starts ranking for crazy keyword terms. But that's also because the homepage on the money site needs to be right. Yeah.

Bradley: Yeah, and so Pro Trees is also part of that Pro Trees is just it's a site that's free that you can go create an account on it's very powerful because it's part of the ID page built. It provides another powerful iframe to the loop. It's also a semantic hub. You can import entire ROI stack with damn near a click of a button, it's incredibly powerful, becomes once again an embed and a link building target. So again, that's kind of built into the ID page stack is what we call it. Okay. So, lastly, Press Advantage organization page. You know, we've worked very closely with Jeremy, one of the co-founders, co-owners of Press Advantage. And so he's actually built a lot of features into the Press Advantage, which has got very powerful press releases, a great network of sites and also the organization page, which is on the Press Advantage domain becomes very powerful because it once again is an iframe hub, and validates the brand page accepts company schema, right? So whether that's organization or local business schema markup, or you know, corporation, it could be as well, you can actually add the structured data to the organization page, but also the press releases themselves that you can publish can accept additional schema, article or news article. Now you have to have your own account to do that. But you can set up a brand page through our through the press release order service through MGYB that's we use Press Advantages, the distribution network, and you'll get an organization page if you order press releases from us, okay.

So PR provides a good source of backlinks, a lot of them too. And theme mirror PR silo cape silos are capable. In other words, I've done some training on that you can go back through to the MGYB store, go take a look at the webinar button again, and you'll see where I talk about PR silos, PR stacking, and the PR silos, press release silos. And that's how you can actually daisy chain those together just like you would within supporting articles within a silo on your website. So again, it's about theme mirroring. And this time, you're just using press releases to do it. So very, very powerful. And once again, the Press Advantage organization page, as well as the individual press releases, become embed targets and link building targets. Okay, so very, very powerful. So that's what the SEO shield once again if we go back and take a look at this, there's a lot to this. There's a lot more to it, but I wanted to kind of give a high-level overview of what is available and why we provide those services in MGYB and what it is that they're actually doing. Very powerful when, and remember, guys, it's about putting the whole thing together, right? The sum is greater than how is that saying go? The sum is greater than the sum of the parts, right?

Marco: The whole is greater than the sum it was greater than the sum of the parts.

Bradley: Right? And that's, that's what I was trying to say. And it's true because if you just do one part or the other part you're not, it's likely you may see some, some movement, some benefit. But in order to get the benefit that we're able to repeat reliably over and over and over again, you have to put all of the components together. Right? And that's very important. And on site, on page structure is very important. That's it starts with that. But then you put all the other things together, and it would just, I mean, it's just incredible what you can do with it. All right, any other comments on that before we move on?

Marco: No we've got quite a few questions. So let's move on to that. Let's move on.

How To Negotiate With The Owner To Place A Remarketing Pixel On His Website?

Alright, so the first question is from Matt see says, Hey guys, I have a following question, is it possible to negotiate with a website owner to place a remarketing pixel in his or her site so I can announce to his visitors, many of the companies that visit the site, which is a niche news site, often hire my services. And this way I can target similar businesses via display or Facebook, all around the web. These websites are not giant. So perhaps we could arrange a monthly fee that provides an additional revenue for them as well as each extra client in this niche as well worth the effort. Thanks. Yeah, I mean, you could ask, I mean, I've never done that. But maybe somebody here has, but you can certainly reach out to the owners of the site. And certainly start a dialogue and find out like propose that to them, you know, anybody have any experience with that?

Hernan: No, I think I think that the actual video lead gen system approach would work really well for this. Because you start with you start delivering value right off the bat. So I think it'll work. I haven't tried it yet, but I think it will.

Bradley: Yeah. Yeah, that's a good point, Hernan. You could create a short video that you would then send to, you know various people within the within the company to try to basically pitch or explain what it is that you're trying to do and how it could benefit them remember always frame it and how it would benefit them you know make that the primary framing of the actual pitch or the message and that's something that you could do is send them some videos via email is and there's there's other things that you can do now to get their attention. We talked about that and holistic marketing and in the mastermind, but you could certainly do that as a way to kind of get your message in front of them in a nonconfrontational way and hope that they reach back or you know, reach back out or reply. So, it's a good idea.

What Is The Best Keyword Research Method For Optimizing Video Titles?

Greg Pippin says what is the best method to do keyword research for video titles, and tips on choosing and combining those keywords into a video title? Is it possible to video title while the schedule? okay well, there's a couple of things obviously go to MGYB order keyword research that's one way to do it. Another way is to go get Power Suggest Pro one of our favorite keyword tools of all time. In fact, we were just talking about this in another post inside the Facebook group but Power Suggest Pro which is loading right now desktop if you buy it through our link semanticmastery.com/powersuggest. It's $57 it's a one time fee for lifetime access to it. It's incredibly powerful.

Also if you take a look there's all these different auto-suggest or suggest scrapers over here YouTube, Google, Yahoo, Amazon, eBay and Bing. So if you're looking for video stuff specifically, then you can obviously just scrape YouTube suggest and it will do it very very quickly and then you can spit out and what's great about this is depending on whether you have recursive on and which level of suffix you use, like it can create these really really like pullback these really long tail suggested search phrases. And it's incredible some of the stuff that you can pull back, which means that if it's being suggested there has been enough manual searches for that, that it's being suggested, if that makes sense, which means there's traffic there. And a lot of people won't target some of these real long tail things because I think they look at it and say, well, there's no way that somebody is typing in that query. Well, for came back from suggest, yes, somebody has typed it in, it's enough so that Google would auto suggested that makes sense. So it gives you a great point to kind of drill down into creating all types of longtail queries that then you can target so that's what I would recommend.

This Stuff Works

What is the best method to do keyword research for video titles and tips on choosing Yeah, I mean that's pretty much it. There's another really good tool if you're doing advertising, it's Justin Sardi's Tube Sift semanticmastery.com/tubesiftmonthly as our link to it, but that's really cool too, because he You can actually use it will not only do it's built by By the way, it was developed by Ted Chen, the same developer of Power Suggest Pro. So it was like an online version of Power Suggest Pro built into it. But it also will allow you to scrape relate videos, actual video youtube videos for keywords or channels. And then you can even do scraping by related so like in other words, you can put a video URL in and it will automatically scrape all the URLs of the video that show up on the right sidebar that show related titles or related videos. So that would be another really good tool that you could use potentially for YouTube stuff. Okay, I use it all the time. I really love that tool.

Is it possible to change your video title when it while it is scheduled as a live event? Or is that bad practice? Well, you can here's the problem. If you change just the video title in YouTube, it will sometimes take a little while to update in Google itself. Okay, not in YouTube. It'll update immediately but in Google It will take some time because it's usually cached. And the results have to refresh before it'll show. But if you've done any syndication of that scheduled live stream, right? You know, if it's public and it's scheduled, then will actually, you know, syndicate out across networks. If you change the title, it's not going to change the title and all the places that has been published. Does that make sense? It will in the embed code, but the actual post on all of the places that it's been syndicated to the titles will not change. That makes sense. So what I would recommend is that you, you know, figure all that out before you actually schedule the public live stream. Okay.

Do You Need To Login Into Each Site In The DFY Syndication Network To Bind Your IP?

Tmac says I'm a bit confused on binding my IP. I order three done for you syndication networks, do I need to log in to each site and the network to bind them IP? No, just the Google account. It's just primarily the Google account. You don't have to log in, you can if you want, but it's probably it's just the Google account is the one that you Want to bind to your IP so that if you have to log into it at some point to do any updates or anything like that, it's not going to lock you out. And you know, because it doesn't recognize your computer or your IP, excuse me. Okay. He says since I ordered three different networks for three different money sites, can I use the same computer to buy my IP for all three networks? Yes, you can. Yes, you can.

Okay, what I recommend doing is using a clean browser, like use Firefox and clean it before logging into each one. It's fine if it's the same IP but you're better off if you're going to be doing SEO work Tmac, I recommend that you use something like ghost browser or BrowSEO and there's others out there too. Those are just the two that I'm the most familiar with. But that's where you can actually have separate profiles that retain their browsing history. So essentially, it's a browsing session that stays live at all times, like in other words, you don't have to The old way would be to go to Firefox and like clear cache and cookies, and then log in to a new account again, but that looks odd because who does that anymore except for SEOs. So you're better off using something like Ghosts Browser or BrowSEO to where you can set up separate sessions one for each profile and login to each one of them and then it remains logged into for that particular session. So that each time you go to you need to go access that account again, you already be logged in or even if it prompts you to log in again it will recognize the IP and it retains your browsing history and all that it starts to build a real looking profiles what I'm saying okay, it's much more natural-looking and that's what people are, you know, the Google especially that's what they're expecting now.

What Are The Benefits Of @ID Page For A National Site?

So this is a good one for Marco. Marco I'm wondering about the benefits of @ID page for national site, non local. I will be ordering and all is plus Gsite. I already have a Pro Trees in my syndication network and already have a Press Advantage organization page. What additional benefits for ordering an ID page package from MGYB add for us. Thank you.

Marco: Alright, so @ID is just schema markup. That's all it is JSON LD structured data. What that page that we create actually is an entity stack. It's an entity iframe stack, so stack iframe. And if you've ever heard me talk about a iframes, you know what the power is, and I think, and when you stack the iframes, and link building to the iframes, then you can imagine how much power you're pushing through. Not only that, since it contains all of your company information, and authoritative and trusted places where your entity information lives, then what you're doing is you're validating and you're solidifying your entity for BERT, which is it's awesome how that's working right now. And for the newest update.

Bradley: There you go. And yeah, as mentioned in the SEO shield presentation that I did, you know, for 15 minutes at the beginning of this webinar, ID pages are not just for local. Originally when I started developing cut out what, you know, it was that's that was my take on it originally, but it's not ID page is about, it's again, it's about pointing, it's telling the semantic bots right to go look at this location for entity information. So it applies to any sort of brand, in my opinion, would be ID page. And so what we do with it is what Marco just said, which is create kind of a an iframe stack, right? We call it an iframe loop. Very, very powerful. You can add structured data to your ID page, all of that. So it's very important. Remember, even if you're not a local business, you can still have a corporation organization markup for it. It's very powerful to do so. And that's what I recommend you do. You're trying to validate that entity.

What Is A Good Narrowed Down Niche For Home Remodeling?

Dan says what is what in European In may be a good niche for home remodeling for high-end jobs that I could narrow my demographic down for paid ads instead of just Kitchen and bath renovations. I'm wanting to find a niche within this big niche to focus my paid ads on a much more targeted niche. Any ideas of niches within this big niche would be greatly appreciated as I know, Bradley has this experience. Yeah, um, I do. There are a couple others that I would recommend like deck building, for example, is one. The thing is there's not a ton of traffic in any of those there. They are very niche, right. They're very specific. And their highs, they're still high end. So deck building is one of them. Another one would be man caves, man cave building. Believe it or not, that's really big. That I'm not trying to be funny either she sheds, like are actually becoming more and more of a thing. So those types of things that you know, you could do some keyword research around those types. What I found though, is that they're not there's not a lot of traffic in those keywords. So you have to target kind of a broader area you don't really want to go very, like narrow in your geographic targeting if you're doing that for especially for ads, you want to keep it more on a general level as far as like not adding location modifiers to the search queries for you know, that would trigger your ads. But you can set your geographic targeting to where only people within a certain area see your ad but I would leave it as a broader keyword if that makes sense. But yeah, I mean, those are just two examples within the remodeling niche I know what you mean bathroom. What I found is bathrooms and kitchens are get the most traffic but it is very broad. know like I said from from from that deck building, home additions kind of, again, there's not a lot of traffic in that but you could look at that. That's also you know, high dollar but yeah, home additions, man caves and what did I say deck building. Those are those some smaller, more specific niches within remodeling niche.

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Should You Wait If The GSite Is Sandboxed Before Sending Links To Push Them?

I'm building a few ranking right Google Sites without GMBs verification is something I don't want to deal with since there is no real business until the site is rented. When the G sites go live, typically they debut from page two to six without much more than on page and YouTube embeds. Should I wait to see if the site sandbox before sending links to push them? Not with G sites. And I mean, Marco can comment on this too, but in my opinion, no big and I've not seen a G site sandbox. What I've seen G sites do a lot is they'll sometimes take a while to index or once they index they might kind of drop out of the index briefly. But if you're adding them to search console it they should come back or not sure, they will come back and they typically come back even if you don't do anything else. I just did a brief update video in the mastermind just yesterday, actually, about my real estate business. I started a blog for that which was really just to kind of use originally to as a teaching point for our mastermind members on how to build location silos using tags. And I'm not going to get into that here. But I was using that as kind of a demonstration this blog that I set up for my real estate business. And all I've done was two posts that were optimized and interlinked correctly. And then I mirrored that onto a G site. And then just embedded the post or the tag archive page into the G site page that was mirrored right, theme mirroring as we continue to talk about, and I've done no link building to the G site, no link building, or anything to the blog itself. And I'm already ranked number one and number two, position number one for the blog post itself on my blog, and number two for the G site page that has nothing but an embedded blog post. That makes sense. So it's incredibly powerful. And that was it took about, I don't know four weeks before that happened and I haven't done any sort of external work to it. It just took four weeks, but within four weeks, it jumped. And it's now ranking number one and number two. And the second blog post is number one, the blog post that there was two of them. The second one is actually ranked number one organic for the blog post itself. And now the G site is in the number three position for that corresponding page. So it's crazy, but I've seen the G sites, whether it'll take a while to index but then when they do, as you said, it'll come from page two to six somewhere, then sometimes they'll drop for a while and then even if you do nothing else, they'll come back. But what I would recommend doing is go ahead and hit with links. Marco what do you say?

Marco: well, you know, you know me, I hit it with a couple a couple of million links. I don't care. Yeah, it's gonna rank because I tell it to rank No, it's just the pop. It's your SEO shield, man. Why wouldn't you hit it if we know that it's going to transfer whatever you do to it to good thing. We ran that million link GSA test where we threw porn at it. I think Robbie got Fiverr gigs for it. Press releases and link building is just link building after link building. It just kept getting hammered and hammered. It'll down settle down like crazy. But unlike your money site, if you were to hit it that way, which will sandbox and it will sandbox permanently, G sites, for some reason, and Google love is is my theory that we've shown a time and again, that Google loves itself. But it's still we can't say for sure, because we're not Google. And Google won't tell us. But it's that relationship has been in that Google ecosystem and having Google protection that allows us to do this. Now. I'm not saying go hire a 10 million Fiverr link gig and hit it. Because if you get the tiered link building package, so the way that Dadea does it through web 2.0 contextual it's going to work that much better than just a links that aren't relevant and and and then not forget and authoritative sources. Dadea has an awesome link link network that he's been taking care of for years and it's building into the millions and they're all you know their niche specific, their theme, their aged and then when you when you get his his indexing gig since he uses multiple indexing services it'll all index over time not all of it but a 50%-60% of your links will index and that's going to help index what your G site your whatever is inside the drive stack and everything else that's connected to your to your drive stack and G site will benefit from that and if you want to make your G site the money site, that's perfectly fine because that's all we did for that a million link test.

Bradley: Yeah. Yeah, kitchen sink spam. That's what I'm saying with the SEO shield guys. It's incredible on a G site will take that shit now. And when I say kitchen sink spam, though, you know, as Marco just said, I can't we're going to recommend Dadea link building from from from MGYB store because all of the link building packages that he's built and the embed packages have been specifically designed to work with our methods. And it has been for years that he's been working with me since I think 2012 or 13. So we're talking about six years that he's been working with me at least and, and so he's developed all these things to work with our methods. So it's incredibly powerful.

Marco: Dadea is in all our groups, he's RYS Academy, he's in the mastermind. He's like he's intimately involved with all of our stuff. He's very knowledgeable with all of our stuff. He follows our training and applies it to his own clients and to his own project. And so with him being so hands on with everything that we do, I would not rely on anybody else for the link building because they don't know our stuff, the way that Dadea knows that and the way that I've asked him to set up link building right and the process that's involved in in his link building. It's specifically designed for this SEO shield and to launder link juice and to push it through to your destination or to keep it within the that drives stack plus G site ecosystem

Bradley: yeah second question while adding a custom domain to a G site do anything…

Hernan: Sorry, Bradley but also who else would named himself spammer on a go kart? Go Kart feel like think about that? Right? You guys really takes it seriously.

Bradley: So right. We're at our live event he did. He named his racer name was spammer. That was awesome.

Does Adding A Custom Domain To A G Site Help In Terms Of Ranking?

So he's second question, will adding a custom domain to a G site do anything for the site ranking wise? I don't know. Marco might be able to answer that. I know you. I don't really bother with that anymore. I have mutered that in the past and it's called Because both URLs will index, both the G site URL as well as the custom domain, it's the same site. But in the end, the G site will actually be canonicalized, when you custom map a domain to it, that the G site will have a canonical tag, and that points to the custom domain. But they'll both index which is probably because it's a Google site. So they'll both you can actually have both of them appear in search for the brand. It's crazy, but I don't know if it does anything specifically for SEO because I stopped doing it because I felt it was unnecessary. Marco, what do you say?

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Marco: what happens is that that the G site becomes the content management system. That's why they won't kill the URL. It stays live so that you can go in and make your changes and edit and do anything else that you need to do but it's all pointed at the custom domain. Whether it has any benefit will has the benefit of you being able to use a custom domain while maintaining Google's protection. I just don't go that extra step because I mean, I don't have the G sites, you can make them look really, really good now and they will convert. They will get your phone calls, they will get you need Bradley still get leads from that ugly Virginia G site?

Bradley: I do. I do. There's no question. Alright, last question is what one thing would you add to my SEO plan that would help the site's move up the SEO shield, and all of the components that we just talked about? Go back and watch the beginning of the webinar. Again, we'll probably cut that out, make that a separate video so that people will have that available. Again, Mark. Rob is going to be doing some more in depth training about the SEO shield and the the components that go into much more detail than I did. I wanted to keep it high level and short. But again, that there's no question whatsoever. I don't care what it is that you're doing. you implement all those, you know, build all those components out or put all of those pieces together. You don't have to build it out. We could do it for you, you know what I mean? And then use link building and embeds all of that, press releases, you're going to get results period.

Marco: Yeah, I'm going to point to the case study that's ongoing in our in our Semantic Mastery Mastermind, done by Dadea. Where he took on Amazon just you name it in the ecommerce space, and it's ranking number one, not number one, but its ranking on first page for the top market level keyword. Now imagine all of these companies spending millions of dollars in marketing and hundreds of thousands for this specific niche. Because you know what the niche is Bradley, it's highly competitive, highly lucrative, and for it what it would cost you retail is somewhere between 10-12 hundred bucks. Imagine being able to own the top market level keyword in your niche for that Kind of money and to be able to compete against the the top brands, the very top doesn't matter. You say it's medium competition, it's a done deal, I can guarantee that it's a done deal. If you follow everything that we've laid out, step by step, don't skip corners. It's hard work. There are no magic pills. I mentioned this during my charity webinar this past Monday. There are no magic pills. This thing is hard work. But what you need to do while you're doing all of these things is to start building your process. Right? You start to systematize everything so that you know the next client that comes on you so one, the first one will be practice or your first, whatever it is that you're trying to do, even if it's your own ecommerce store or whatever, that's practice, but it helps you build your systems and it helps. It helps you to systematize everything so that when you go to the next one, it'll be in place and you know exactly what to do the battle plan. is already laid out as part of that system. You can incorporate that into whatever it is that you do edit so that it fits whatever it is that you're trying to do. But please, when we talk about this SEO shield you cannot skip. I'm not going to do link building well fuck it You just ruined everything. Well you know I'm not gonna get a syndication that were you just ruin the entity. Well I'm not gonna get @ID page well you just failed to validate and solidify the entity so everything that we do work and and and, and we give it to you the way we give it to you, because that's the way that it's supposed to be done.

What Services Do You Use When Creating New GMBs?

Good. Nathan says what service do you guys use to create new GMBs? Excuse me? We don't we have it for quite for several months now because of it. It's become so much harder and not only that, but GMBs have been getting terminated or suspended, especially if there's you know, if they're spammed listings, so we stopped selling them and I stopped pursuing that method after you know Several after the Google rap, the GMB suspension rampage that they've been on, so, I mean, I've only only lost a handful of GMB assets. Fortunately, literally, I lost I could count them on two hands how many I lost, but I stopped going after building new ones. That said, I know that we were having a discussion today about there's a possibility that we may be able to open that GMB verification service up with some disclaimers.

That's under the debate, isn't it? Because we were saying it's being debated because i know i. So you know, don't, don't count on don't hold your breath, but there may be an opportunity within MGYB, for a brief period of time to get some spam, GMB listings, but here's here's my suggestion. Don't do it right. If you can avoid getting spammed listings avoid it. What I mean by that is if you if you want to create a fake GMB listing or for it for lead gen site, as I mean, then I would recommend either using your home address which I know you asked in your, your your question there, or even using PO Boxes still, it still is better because you can actually receive mail there, which is a PO boxes, you can actually enter the PO box, you got to use the street address option. I've talked about that many, many, many, many times. So just if you haven't heard about it, just go to our Semantic Mastery YouTube channel, use the search channel function and ask you know, type in PO Boxes for GMBs or something like that. And it'll show you all the videos where I've talked about that. But you can use the street address option and that still works doesn't mean that they can't be suspended. But it still works for the most part. I know because I've got many of them out there. I did lose a couple of them over the last several months but I still have most of them. So you can you can do that. But somewhere where I would recommend that you can actually receive mail as opposed to getting a spam listing because those are tend to get suspended with like a blink of an now if you're doing anything to optimize the actual profile once it's been verified, so I recommend just kind of not doing that.

So what's the alternative? Well, organic stuff or if you if you have the ability to create or you know, create a listing where you can actually verify it by US mail by postcard essentially, then you try to expand that as much as you can using like our local GMB pro method, which is how you can get better results from a specific GMB then trying to get a bunch of new GMBs if that makes, you know, if if you know that what we were talking about for a period of time there when we were probably a good year we were able to just go get GMB is pretty much anywhere we wanted. And so that was the strategy was to go out and create as many GMBs as we could in a specific service area, for example. But again, that's not the recommended practice anymore. So Marco, do you have any comments for that?

Marco: Yeah, I would say risk versus reward. If you're willing to take the risk and the reward is there, then by all means get a spam listing. It's going to be it's pretty simple, right? You just purchase it from us. Well, the problem that I'm having is that I can't guarantee anything past 30 days. We used to be able to guarantee 90 days if anything happened, we'd replace it. But after 30 days, that's it. We're done. We can, we can't guarantee anything past that. So you're on your own. So if on day 31 your listing gets suspended. It's not it. We can't be held responsible for we won't we're going to have that disclaimer all over if we decide to offer risk versus reward. I mean, if you decide to get 1000 of them 500 get suspended, but 500 make you money, then it's totally worth you decide what it is that you want to do. Yeah,

Bradley: yeah, I just hate rework. I hate putting work into something and then it gets suspended and you lose all that work. And so I've seen Stop doing any lead gen like spam sites, spam GMB listings for months now because of that. So what Marco said is true, risk versus reward.

Does Crowdsearch Still Works In Increasing CTR And Rankings?

Okay, so the next one so do you think Crowd Search still works to increase click through rate CTR and rankings know don't use it don't use any of them stupid CTR bots or programs guys go buy traffic from Google. Nathan I'm not trying to jump on you but just stop it. Stop trying to spam that shit when you can go buy cheap, targeted relevant traffic from a known Google audience, right? You can buy it by you can buy using display ads or using YouTube ads and I've covered this multiple times on the on Hump Day Hangouts as well as this is why I actually pulled this open. We just had a YouTube or excuse me a Google Ads branding course that can be applied to exactly what it is that you're talking about. This is the YouTube training, which was recorded last Monday, not this Monday this week, but last Monday, and the Google Display Network training is next Monday, December 9th. So again, you can apply there. I've talked about it on Hump Day hangouts many times, we talked about at the mastermind, there's been a lot of training about it in the mastermind. You can buy targeted traffic from Google, from a known audience that's in market for products and services that you're trying to promote. And you can specify where those clicks are coming from those IP clicks, using geo targeting, right, geographic targeting location targeting, and so you can buy it and buy real traffic that actually has a chance to convert instead of using spam traffic spoof traffic that Google is going to ignore anyways, because there's no relevant search history and there's profiles that are clicking through to the website. It used to work like gangbusters years ago, guys, I used Crowd Search like crazy. I mean, I had 50,000 credit A month in Crowd Search, and I used every one of them every month because it was worked so well. Then Google learned how to prevent that how to fight that, that click through spam is what I was called it CT spam. And so it's just it's basically useless now.

You can set up referral traffic campaigns, it's a little bit harder to do and you can send traffic through other sites like Facebook posts or tweets, for example, and that has some effect still, but you're much better off buying targeted traffic. And I'm not talking about using search ads where you're paying, you know, $10, $15 $20 per click, I'm talking about using Display Network ads, which you can get for dirt cheap clicks, you know, anywhere between 25 cents to $1 50 per click, depending on it is what your niche is, or YouTube clicks, right? It's mostly YouTube views, but you can actually get clicks from it. And once again, that's very targeted, heavily weighted traffic, which means you only need a fraction of the amount of click-throughs from heavily weighted, targeted relevant traffic to get the result to have the SEO push that a bunch of spam clicks would provide. If that makes, if that makes sense. There's a lot of, you know, activity, relevance, trust and authority – ART. Margot talks about that all the time. And when you're buying traffic from Google, from a known audience, it's relevant. And from specific geographic locations, you're actually activating all three of those components of activity, relevance, trust and authority.

Marco: Yeah, think about what that does for your proximity when someone close by clicking on that ad, and you know, that might be right around the corner. So yeah, I totally agree. Until we can come up with a bot that will emulate human behavior as closely as possible. Nothing else matters because I mean, why would you do that? If you can't get that that spam, but to convert and even if you could get that spam up to convert on your page, you just be sending a great signal to Google, but it wouldn't be worth anything to you. So you could have spent all that time, effort and money that you're spending on the CTR bot in Google and YouTube ads, and you're going to get real traffic, you're gonna get a person. And if you get just get a few people to convert, you're going to make your money back plus, and then some. Yeah, I mean, it pays for itself over time. If you follow the training the way the way that it's taught,

Bradley: yeah, and then set up remarketing lists to because you're buying traffic relevant traffic that's likely to convert but even if it doesn't, you can build that remarketing list, which then you can remarket to so that when they're ready to make that purchasing decision for your product or service that you're promoting, they're going to you know be followed around the web by your ads anyway, so again, it's just,in my in my opinion, stop with the CT bot stuff or you know the click-through spam it just as it's pointless now, you can buy cheap traffic directly from Google. Okay. Battle Plan shows MGYB. We're going to wrap it up in a couple of minutes guys. Shut the Battle Plan shows and MGYB offers a done for your GMB service. However, the links don't work anymore. Yeah, cuz we had to shut that down

Marco: It's shut down. Yeah. Let's just leave it at that.

How Often Should You Post To The Syndication Networks?

Yep. Jeff says thanks for all the value you guys offer. You're welcome, Jeff. He says my question for syndication networks, how many articles do you guys have ready to go. So the network is primed with content right out of the chute? Well, typically for a project for me, I will have three to five posts, I always say three to five, it just depends on the particular niche. Usually three to five posts. It also depends on the solid structure of the site. If I've got three silos, I might only need three posts, one for each silo, something like that. But my rule of thumb is three to five posts. However, keep in mind, you don't want to when you get a new syndication network, you don't want to, within the first week, publish or syndicate multiple posts to your network, you want to kind of dripped those out slowly to start the season. That network that syndication network is the web to Dotto properties. If you start syndicating content too quickly to it like too frequently, then you can possibly some of them like WordPress or Tumblr may actually suspend the account for spam. Even if it's not spam, even if the posts are valid, you know, genuinely what well written or well curated posts, which is what we recommend. It's about how quickly you start syndicating or republishing content to it. So I would recommend, like, for example, I always talked about and I think this mentioned that battle plan, I would do three to five posts, and I would drip those out probably one post per week, over the course of the first month. So the first three to five weeks, really, I would do one posts per week. And then after that, I might increase it to two posts per week. And then whatever my final frequency of publishing schedule is going to be I've got a lot of clients out there where we publish, you know, three posts per week, and they just syndicate out over and over and over again. And some of those networks have been live and active for for many years. So I would just recommend that you kind of you know, get some content that's going to help to support supporting articles that were going to support the silo structure on your site, and then drip them out slowly over the first month or so. And then you can start to increase your frequency.

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How often do you regularly post articles to go to the syndication network? It depends. For almost every single client that I have. It's a minimum of one post per week, because we also use that to post to GMB. We also will publish a press release that promotes the blog post and the GMB post that makes sense. So we kind of interlinked everything all together, like the silo structure that I talked about PR site, go again, go to MGYB.co, go click on the webinar button and look at the PR silo. The press release stack in the PR silo webinar that I did with Marco, and you'll see what I'm talking about but from there is a minimum of one per week. Some clients will do as many as three, three posts per week.

Would You Use The Category “Professional Service” As Schema Type For A Client Who Is Not A Realtor But Buys Houses?

Alright, last question, and then we're going to wrap it up. Austin says hey, for schema for a We Buy Houses investor type site, what would would you use professional service the client isn't a realtor says that schema doesn't apply. Yeah, I've got my site you can look at alphaland.realty you can take a look at the schema markup on that. If we go to view page source, it's the same because this is a we buy land and it is professional service at type right there. And by the way, if case you guys ever want to know if you go to this, I'm going to drop this link on the page. This is as far as I know, it's still the most current. This is a schema list that shows all the different types of businesses and what the proper schema.org the business type should be. And so if you scroll down to I know he's not your your site is not a realtor. But if you have real estate consultant, which is the one that I use for my we buy land, the business right and so that would be the same for we buy houses we buy real estate type type of business would be a schema.org slash professional service because I consider that that's the the GMB category that I have is also real estate consultant. Okay. So here I'll drop this link on the page. That was the wrong page. So that was who asked that. Austin dawn.

Okay, guys, we need to wrap it up. It's five o'clock. We appreciate everybody being here. Sorry. But if we didn't get to all the questions, but we got to most of them. And we will see you guys next week. Thanks, everybody. Bye, everyone.

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Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 264

By April

Click on the video above to watch Episode 264 of the Semantic Mastery Hump Day Hangouts.

Full timestamps with topics and times can be found at the link above.

The latest upcoming free SEO Q&A Hump Day Hangout can be found at https://semanticmastery.com/humpday.



Adam: should be going live right? Welcome, everybody to the day before Thanksgiving 2019. It's Episode 264 of Hump Day Hangouts. We are all here. And I will put in a quick suggestion. You're watching this live put a question on the page. I think everyone's already headed out for the travel plans. We got a few questions. But we're going to go through those and then we all are heading out to do our things too. So you got a question? By all means, get it on the page. So we can help you out today. Before we head out and do our Thanksgiving stuff. So real quick, though, let's take a minute and say hello to everybody. We got everyone here. So Bradley, what I guess one How are you doing into what are you doing for Thanksgiving?

Bradley: First, I'm doing very well. Second, let me mention real quick. Yes, what Adam just said is true, guys. We're happy to cut out early today on Hump Day Hangouts. But we are here as always, so you know if you've got questions, post them otherwise, soon as we run out of questions, we're out. So, but I'm doing quite well. You know, by the way, if anybody missed out on the Google Ads branding course, wow. It's turned out really good. And now it's been edited the three-hour-long webinars now been edited into like 15 lessons for that's just session one. We're going to do the next session on December 9th. So I don't think you can get the early bird special anymore, but we might have something on Friday, maybe. We'll see what happens on Friday right. Lastly, as far as for Thanksgiving I got my daughter for five days actually just got back from picking her up. She's downstairs so she didn't have to listen to me talk about marketing for the next hour. But it's good because I've got our for five days and we've got two different Thanksgiving dinners planned one tomorrow, one on Saturday. And just looking forward to taking a few days off and spending it with my daughter. How about you? What are you doing?

Adam: I'm headed out to pick the unfortunate time to head to the beach. We're going to Big Sur if anyone's familiar with that. It's a lot of forests. A lot of really scenic areas right on the beach there on highway one California. It's probably a couple like an hour, hour and a half southwest of Santa Cruz. But we got a massive storm coming on the west coast of the US has been dumping rain. So I'm going to cross my fingers and hope for the best.

Bradley: Oh man. Good timing, huh?

Adam: Yeah, we might be doing. I don't know a turkey on Coleman stove.

Chris: What? camping outside?

Adam: Well, we got a little cabin, but it's just kind of more of a structure than a like full-on cabin. So we'll see how it goes. I may have a story for you guys next week. If I make it back live. So Hernan, how about you, man? What's, uh, what are you doing for a living in Buenos Aires?

Hernan: We don't do that. I'm happy to see you guys eating turkey and all that stuff. So I'm excited. I'm really excited to be here. And I have my friend humpy wood here. What's he saying? You're a kinky MF. Oh, yeah. If you go to semanticmastery.com/blackfriday there's going to be some good stuff coming up daily deals. Don't miss it including that stuff that Bradley did he always over-delivers like a crazy person. And you know it's really really good stuff so go to semanticmastery.com/blackfriday to get your stuff and invest in your business and instead of like getting a new TV that you don't even need.

Adam: definitely and I was gonna say you Hernan we've had I'm looking right now I just hopped in to look at the stats event 262 people go so far you can go to semanticmastery.com/blackfriday right now. And we've got three free training videos that haven't been seen one of them is brand spanking new that nobody has ever seen. So we've got that up, but that's coming down at midnight tomorrow. So if you haven't gone over there, by all means, head over there. If you're watching this after the fact after Friday, that's too late. That's all right. You got two days to get over there and check it out. Let's see

Bradley: Chris, what the hell are you doing over there, man?

Adam: Yeah. Chris How you doing and how's your microphone

Chris: I wanted some attention you know like you taking too long guys. So yeah, like I'm pretty good here. happy that I don't have to eat boatloads of foods. I enjoyed Thanksgiving last year while I was on a cut and it pretty much destroyed me. Let's call it that way through me back two weeks so I'm happy that I can pass on that experience this year. And yeah, enjoy the cold weather in Austria like I'm super excited because it's snowing.

Adam: Wow. Ooh, nice. Hopefully, don't get any sound here. I'm trying to bring up something all right. Marco. I guess yeah, let's get the Costa Rica weather update and what are you going to be up to for the next few days?

Marco: No Thanksgiving in Costa Rica. We don't celebrate it. But I mean to all of you who celebrated hope you have a great time. I hope your table is full and that you have lots of blessings on the table. Not just for Thanksgiving, but for the rest of the year. So yeah, by all means, enjoy it now. I'm working on my charity webinars. Every year, which I do something for charity. And last year went over really well. I did four webinars. And we just had a ton of people attend. And, you know, I'm known when it's about the kids. I'm known to give away a lot of knowledge that maybe shouldn't go out, but I don't care. It's for the kids. And if you donate, you can come to the webinars, I'll drop the donation link on the page. And anyone who wants to donate, go there and make a donation or go find me to one of the Semantic Mastery of the free group. Go to my page, right Marco Benavides. I'm on Facebook and all of the instructions are there on what you need to do to it. Turn the live webinar. Things are a good man. So when things are good, it's good to give

Adam: most definitely most definitely yeah and be doing a little bit of that it's good to just a general I do try to do some reflection around this time of year and think about you know, hey I'm joking about going out and being cold in the rain but it's my choice to do it. I'm glad you know for the things I've got and for having not only you guys as partners, but also you know, being able to converse with people help other people out on Hump Day Hangout, so we'll talk about this more at Christmas we got some good stuff coming up too. But we'll concentrate on this week we got some cool Black Friday stuff coming up so like said in her non did go to semanticmastery.com/blackfriday, and then that will automatically roll over training goes away midnight tomorrow, but then we're going to have some just killer deals coming up at 12:01 am starting Friday. I'm pumped. I'm getting excited.

So we're real quick. I want to say though if you're new to semantic mastery, you're in the right place. We're going to get to some questions here shortly. You can come here every week, just go to semanticmastery.com/hdquestions, and you can ask your questions ahead of time, which we highly encourage just keep it to one question. I know it's tough sometimes but people start writing paragraphs and we have to skip if there are too many questions because we want to make sure we're fair and get to all the questions. But then the next step would be grabbing the battle plan if you want step by step processes for getting results, things like your age domain or you got a new website you're putting up or a YouTube channel or whatever it is you want to do go to battleplan.semanticmastery.com pick it up, it's a steal, we put in a ton of awesome bonuses is a value bomb. And after that, if you've got clients and you're wanting to grow your digital marketing agency or business, then come join us in the mastermind go to mastermind.semanticmastery.com and for everyone that likes saving time, that's me, right and if you want to not only save time to get things done very very well the first time go to mgyb.co originally this stuff started out as are done for you services and things like syndication networks are always drives tech stuff we had we had certainly taught about and you could still buy the courses if you want to understand the real nuts and bolts and maybe have someone do it for you. But if you want it done quickly, and you want it done professionally had the mgyb.co, you can check it out. And we've added on link building, press releases, all sorts of awesome stuff, which there might be some Black Friday stuff going on. But we'll hold off on that until Friday. So other than that, guys, do we have anything else that we want to cover?

Bradley: I don't think so. I'm ready to answer some questions. Get the hell out.

Adam: All right. humpy says yes.

Hernan: Humpy's cursing since today's gonna mute myself and that Bradley dude thing.

Bradley: All right, let's do it. All right, let me grab the screen. Sweet You guys should be seeing my screen now. Correct?

Adam: Correct. Alright.

Can You Delete A Subdomain And Redirect It To The Root Without Passing A Penalty?

So it looks like Dustin Bay was the first one up. He says if I get a penalty on the www. domain, so is the subdomain with www as the subdomain, can I delete the subdomain and redirect it to the root without passing the penalty? No, not if you're just doing a straight redirect, you can't do that it will pass the penalty. So, or is it better to just delete www without redirecting it and installing the site on the root? Yeah, you can I mean, you could do that because essentially, well, I think about that. Marco, what say you because I know with www a lot of the times will be. It's still treated as a subdomain but just installing it on the root because some people will have maybe linked to you whatever's causing a penalty, let's see, I've got to admit or not there is whatever is causing the penalty could also cause it. Remember, people, if they linked to the root domain version of it, if you had your domain setup on www and they were canonicalized to each other, or they auto redirected from your root domain to the www dot version or whatever, then it if people built links to it without www in the domain, then it's still going to be pointing links back to the root domain, even if you remove that, you know, reinstall the site on the root domain, if that makes sense. So I know if you just did a redirect from the www subdomain to the root domain and then kind of pushed the installation of the site onto the root and lost the www it would still pass the penalty. So what's the best way to go about that Marco?

Marco: Yeah, you know, I was thinking about this question really hard and think Okay, so how, how would I do this because I've just lost my dub dub. And if I did any, as you said, any link building to it, because you still going to have, it depends on the penalty, right? But you're still going to have a ton of links coming to the dub dub dub, especially the way we teach it. Because we use all variations of the URL right? When we link building, so you're going to lose that you're going to lose anyone who's still and there are people who still type out www. and then the address, right, there are still people who do that. Now, you are going to pass a penalty be 301? Yes, no question. Now, what if? What if, right, so I'm just thinking like, this is theory, guys? I don't I hardly ever do this unless I tested but this is theory. And this is something you could try. What have you said that that subdomain to no index nofollow and then have Google crawl it? I'd go into Search Console, have Google recrawl and see what it said to no index, no five And then three or one it to the non dub dub dub version or even HTTPS version right to the non www and then everything is redirected again to the HTTPS, you might lose the penalty with with with a couple of jumps and with that with a no-index nofollow on the subdomain that's causing the problem.

Now, what's the problem? I mean, how did they get a penalty? How do you know that it was kind of like, was it a manual? Because a manual, if you remove whatever it is that offending Google, you can request for reconsideration. So it all depends on what kind of penalty. Like why not it's even hard to get a link penalty. Right? Because Google just doesn't pay attention to links that aren't relevant. Or if you're really talented, then you send millions of links, then you get and you do get an unnatural link, you could get that. But it's usually manuals that you get. So trying to think it through, you may, you may not pass a penalty if you do a double hop, or it might, it might take time for it to catch back up. So you're going to have to test on this and see, but by all means, move it to the non-www. And remember that any links going to that you lose that once you remove that www, if it doesn't get redirected, so you're going to have to read redo all of those links, especially if you had some really powerful links coming through there. That's what I would recommend trying again, theory. I haven't done this. I haven't ever tried it. But in theory, if Google sees that it's knowing that's nofollow, then there's no reason for that website to be penalized anymore.

Hernan: Yeah, right. Can you real quick? This is more like a question. Can you read direct? I guess you could, like you could read direct a subdomain outside of the route and then back into the route, you could like, yeah, you know, like, so as to clean it up.

Bradley: I was gonna, I was going to suggest, you know, something that would be a little bit more elaborate because I've done something similar in the past, where not specifically what I've done it to an external domain and then redirected the external domain back to the domain that had the penalty, but just on a different subdomain or you know, a different subdomain entirely. But here's what I was thinking might also work. Again, this is theory, but it would be putting inserting Google in the middle of it, which could absolutely reduce or, you know, eliminate any negative, you know, link equity from point coming back through, something you might consider would be like creating a G site mirrored to what the original site was. So you have the same page structure and all of that, linked from the subdomain, redirect all of that on a page by page basis to the G site and then from the G site, you can have the pages that are built with the link linking back to your root domain, right? It's a mirror of the site anyways. Or you can even iframe those pages into the G site pages if that makes sense. So that you're pointing any negative link equity that's come through that. That might be why you've got a penalty to the G site, which we already know, the G site will clean that up and won't penalize itself. So you'd actually be passing page rank to your money site pages on the new domain, whether its root, the root domain or whatever, different subdomain, whatever, but it would be filtering through the G site. I don't know. I've never actually said I've done that with an external domain before but not with a G site. What do you think Marco about that?

Marco: You know, I'm really liking that, especially if you can map out your custom domain, right? The www version over to Google so that stays but you still have the G site underneath, right? Right. And that that'll filter out any other. Yes, this is guaranteed that'll filter out any penalty that could have. Which, but if we'd have to see what the penalties you guys, you don't tell us what the penalty is that we can't really give you the advice, or the answer that you need. But yeah, I mean, again, in theory, you get three on one that penalize subdomain that www, which is a subdomain, to a G site, which links over to the root where the new site was built, and it can all be the same content and Google won't give a shit.

Bradley: That's it, right? I mean, that's, that's what I would do. Because again, you're putting an SEO shield between the penalty in your domain, right? I mean, that's what we're talking that's what we talked about the SEO shield. Go check it out on MGYB and you'll if you don't already know what we're talking about, and now you're basically doing that you're inserting part of that shield in between the penalty and the domain. So check it out and try.

What Is The Best Way To Add A YouTube Video To A Website And Maintain Site Speed?

Greg's Up next, he says, Is there a preferred way to add a video from our YouTube channel to our website page and maintain site speed my site pages load in around one second. And I don't want that to slow to two or three seconds as a result of adding videos. My goals are to increase time on my site, have specific videos, keep visitors on specific pages, increase views on the videos and improved website ranking by adding videos but not slow down page load times. Any suggestions? Yeah, they have lazy load plugins. You can also I know there's some way to code that into but I know there's if it's a WordPress site, they have lazy load plugins that will lazy load images. And they also I'm pretty sure will lazy load iframes or whatever. So videos I'm pretty sure that you can also lazy load those which means it will allow the page to render entirely before it will start to load the images or the external iframe such as a YouTube video. Any other subject The only other I mean obviously if you use a CDN, but a CDN, I'm not sure I don't think a CDN affects the loading speed of iframes. Because those are external sites, right? It's just a tunnel to an external site. But CDN a content delivery network would still allow your page itself to load incredibly quick. The iframe would still be would load as slowly as you don't have control over that the speed at which the iframe loads, that makes sense. Mark, do you have any suggestions for that

Marco: lazy load suggestions is perfect. I would say don't be too anal about paint speed, because it's one of over 200 factors. And we don't know how much of a factor it is. Everything else considered. And since we teach PageSpeed, doesn't really matter. Nothing, nothing matters. This is the three pillars, that it's foundational principles, what we teach activity, relevance, trust and authority and how we build that up. So if you go from one second to 2.2 seconds or whatever, doesn't matter, it's not going to matter to anybody, especially Someone coming and they see the video, you have it in a prominent place where the person can watch the video, they're going to wait for that video because they want to watch the video. You've driven them to your pace. Now if it's taking a ton of time to render, that that might cause a big deal, but you can just do it lazy load and and have it render after the page loads and and you're good to go.

Hernan: Yeah, There's never like there's there's not a good reason why you shouldn't be using a CDN anyways. CloudFlare being free, you know, or something like that. So you should be using it anyways. So,

Bradley: yeah, yeah, I mean, it'll help to load the page quicker and also will load the page from multiple servers or, you know, from multiple locations. So, and also helps in case something happens where your site goes down. For whatever reason, people can still view the pages that kind of because they're cached. So there's a lot of good reasons to have a CDN. It's good for security. There's a lot of reasons for that. But it will help the page itself to load quicker. Again, it's not going to help the iframes to load any faster because those are external sites. It's just a tunnel to an external site within your web page, right? So you don't have any control over that. But you can control at which point does that load so that you can tell that like, again, with a lazy load plugin, you're basically telling the page to render before it will start to load any external iframes essentially embeds so okay. Try it and see.

Oh, let's see. Tom says Happy Thanksgiving. Thanks, Tom. Happy Thanksgiving to you as well. Fitz. What's up Fitz? He says on Marcus charity. Is he going to give a 30 minute call if they donate a certain amount to his charity this year?

Marco: No, this year I've decided to match donations dollar for dollar.

Bradley: Very cool. Okay. So there you go. Fitz. Adams got the black friday special there and we're almost out of questions guys, which were only 20

Hernan: Sorry, sorry, Bradley. But I think Adam I'm not sure if he's here because he needed to start driving but I think that we have a deal in the Black Friday deal that we're doing that if you spent x you get you get some consultant time would meet with us like now with me but without

Adam: Hernan's going to come to your house and have Thanksgiving dinner.

Hernan: Okay, give Yeah, I'm gonna cook the turkey.

Adam: And it was about say we should make it the other way. We could be like, yeah, you get an hour with Hernan you just got to go to him. So right,

Hernan: she need to fly down here. And then I yeah, we do that from Monday 3pm to 4pm and then you go back, you know, fly up another nine hours or whatever.

Adam: But um, but yeah, I wonder like a deal that we've got both for Semantic Mastery and mg y b, depending on you know, if you're spending your money in both places, that's great. And we can certainly work something out but we've got I don't want to give it away but I will Go to semanticmastery.com/blackfriday on Friday or over the weekend. And yeah, you'll be able to see what you can do there. MGYB also gonna have a great promo and depending on how much you spend you can get consulting time with the team for free as a bonus Yeah.

Hernan: Yeah, So bottom line, go to semanticmastery.com/blackfriday update that daily because the deals galore going to be there and one of them will include some consulting time with Bradley one on one. And you'd like to get like, I know. You know what I'm saying?

Bradley: Yeah. You're all over and kiss your wife and then roll over the other way and kiss me. Well, it says pumpkin or become pie for Thanksgiving which will benefit my SEO the most well, I don't know which will benefit the SEO but both pumpkin and pecan pie for God's sakes, it's Thanksgiving.

Hernan: So right when choose.

Bradley: That's right. Lastly, Greg says it looks like we're going to run out of questions. Which means we're all going to get the hell out of here and go enjoy it with their families. Greg says thanks, guys will check out the lazy low plugin I do I do own and use SEO ultimate plugin from Jeffrey Smith. Good choice, Greg, by the way that's coming very, very soon. The Pro version is coming out if you're in the mastermind, you get access to that a hell of a lot sooner I can tell you that. But I'm really looking forward to that being launched guys. And if you are a member, I think of the ultimate plus version that you get grandfathered in at least a some licenses. I'm not sure how that works. But it's a good choice. Neither either way, Greg, and it's going to get better. I promise you that. There might even be a way to make them work together. Well, yeah, possibly. And that looks like it guys. So unless you got something else you want to talk about. Let's wrap it up.

Marco: You know, if they have conflicting plugins, which we did, then all you have to do is let us know with the new version coming out, and we turn it over to the developer and the developer will take care of I mean, this is going to be fully supported that's that's why it's a paid version of the plugin there is a programmer that's behind this a developer with it. There's a whole team behind the pro version of the plugin Plus we're in the middle of all this too and we always take care of the people who use our products and services.

Bradley: Yeah Thanksgiving. Go Yeah, very happy Thanksgiving.

Hernan: Happy Thanksgiving everybody. I'm really I just want to say I'm really thankful for you guys for coming in asking questions. And you know, joining the group, the free the paid, really thankful for all of the support throughout this year. I'm really thankful for my partners here. So yeah, Happy Thanksgiving.

Adam: Before we go, sorry, one that I started to stomp on that Hernan and I feel the same way obviously, but I want to say something. I had three different calls yesterday. Three different people potential clients in and all of them had no firm plans for Black Friday. If you run a business where you have some sort of contacts with your potential clients or clients, do yourself a favor, write an email, send people out. If nothing else, you can always send them out a good faith or goodwill email saying, Hey, here's all the cool deals in the industry that I found, you know, help them out. If you've got things you could do, or you have for sale, maybe it's a product I service that you could offer a discount on, you know, send it, it's not just about Oh, you're just raking in the money. But you know, people are expecting it. I'm looking, you know, we create offers, but I'm also looking for deals over the Black Friday weekend. So, you know, don't don't think just because you don't own like a physical goods store or something that you can't get in on this. There's a lot of cool stuff you can do. And create some goodwill, you know, amongst your network. So do it. Very cool.

Bradley: Very cool. All right. Let's wrap it up then guys. We will see you all next week. Happy Thanksgiving once again.

Bye, guys. Yeah, run. Bye everyone. Bye bye

Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 263

By April

Click on the video above to watch Episode 263 of the Semantic Mastery Hump Day Hangouts.

Full timestamps with topics and times can be found at the link above.

The latest upcoming free SEO Q&A Hump Day Hangout can be found at https://semanticmastery.com/humpday.



Adam: Cool! Everybody welcome to Hump Day hangouts today is the 20th of November 2019. And we are staring down the craziness that is Black Friday and all that that entails. We've got some our own version of Black Friday fun, but it's not going to involve buying anything but we'll get to that in a minute. Real quick. Let's say hi to everyone and then we got those announcements and some other good stuff. So start on my side here Bradley, what are you up to man?

Bradley: Good man. Happy to be here. It's a week from Thanksgiving so kind of excited about that. It's one of my favorite holidays.

Adam: Amen. Yeah, it's definitely switched. I mean, you know, as a kid, not surprised. You know, Christmas was super fun. Like, yay, now it's just like, Oh, God, I love Thanksgiving.

Bradley: So I want the food. Yeah.

Adam: Awesome. Uh, Hernan, I think you're there somewhere. How's it going, man?

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Hernan: Hey, everybody. Oh, hey, guys, what's up everybody? So look at this beauty. Look at this. So this is something that Dadea brought to us on POFU Live 2019 has been awesome. So thank you, thank you for that, you know, you know what day it is. So what's everybody so really happy to be here excited for what's coming. Excited for the stuff that we have in the pipeline. So overall excited to be back in Buenos Aires.

Adam: Outstanding good stuff, Chris, how about you?

Chris: doing good as usual. It's a bit rainy here. But other than that the weather is good. Yeah, I'm not excited about Christmas either, like not sure what to say?

Adam: Well, maybe it just means like, what more snowy conditions so you can go snowboarding.

Chris: Yeah, like I'm actually planning to take like, a week off right before Christmas. And to resolve the internet and relax a bit without electronics.

Adam: So what do you do without the internet? What do you mean? Come to get like what are you supposed to do?

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Chris: There is life outside as well you don't have to constantly be plugged into the whole thing was a cable. Like a simple snowboarding skiing, I don't know to enjoy it in the spa or I don't know like chase some girls will see

Adam: it sounds good. And you know we always talk about the weather before Marco. so, Marco, This is the natural lead and man what's the weather like down in Costa Rica?

Marco: Life without the internet? Did somebody say that even? Nah man life's good been having construction that just got done. I had to redo our master bathroom. That's done. They were jackhammering all day yesterday. It was horrible. I couldn't think I couldn't go and mess with BERT yesterday. But I've been at it all morning. If you can't remember that you cannot optimize for BERT. That's what Google said. Remember those famous last words you cannot optimize? Because I got BERT by the balls, I got BERT.

Bradley: You've got BERT's balls. You go.

Adam: So you know, maybe I'm out of a loop to is there or is there going to be an ERNIE e update of some sort? Because that would really just be the best thing ever if we had for an Ernie so

Marco: doesn't there's already an Elmo Damn it.

Bradley: I can see the next Semantic Mastery training product Bert by the balls.

Marco: Well, I actually I'm already coming up with the BERT Buster, balls fit somewhere in there.

Adam: Oh man. Well, Hey, everybody. Thanks for being here. If this is your first time watching, this is the Semantic Mastery and we're here to answer your digital marketing questions and talk about some other stuff as well. So you're in the right place. If you're watching on YouTube, make sure you head over to semanticmastery.cm/hdquestions. That's where you can actually ask your questions. We don't actively monitor the chat for youtube so you need to be there and you can also ask your questions at Semantic Mastery com slash HT questions ahead of time and we will answer them and they can go back if you need to and check it out on YouTube. After that, the second most asked question we get is where should I start with Semantic Mastery and we ought The answer is always sorry for Hernan's typing some funny stuff. We always tell people to go get the Battle Plan All right, I'm not gonna read it to you but go check it out battleplan.semanticmastery.com, repeatable process, stuff for age domains, new domains, YouTube channels, whatever it is, that's your place to start. And then if you've already got clients and you're wondering what's next, how do I grow? What should I be doing? How do I grow my business? Where's the network of people I can do this with then you belong in our mastermind, and head over to mastermind.semanticmastery.com and we will help you grow. And last but not least, if you want to save time and money, we recommend this not only to our members, to our subscribers, its services we use ourselves. It's mgyb.co getting stuff done for yourself whether it's syndication or getting done for yourself, getting things done. So you don't have to things like syndication networks are we as drive stacks, press releases all that sort of good stuff. We got a couple more announcements or not, I believe there was something like a Facebook post about something that you did today.

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Hernan: Yeah, there was a Facebook post about something. That is correct. So the deal is that our main man Bradley, putting together a branding course. And it's going to be on YouTube and the Google Display Network. And why is important to brand yourself as not only as an agency but also as an agency owner. We talked a little bit about this in POFU Live 2019. And yes,

Bradley: and the training can be applied to setting up branding campaigns for clients. And it's also for using Google Display Network and YouTube to drive traffic into the SEO assets that we set to kind of help fire up all the SEO work by delivering ART – activity, relevance, trust, and authority.

Hernan: So there you go. So there's a lot of levels to this

Marco: and, and guess what the BERT update is about?

Bradley: exactly that.

Hernan: There you go. Alright. So as you can see, there's a lot of levels to this. You can use it to their clients, you can use it to service your clients better upsell your clients into additional services, you can use it to rank your websites. I mean, there's a lot of stuff. I mostly, you know, focus on getting more clients and get clients paying you more money. So that's what's exciting about the course is going to be recorded and it's gonna be recorded live and it's going to be for the time being over the next two to three days come to be only $97. Once that's done, it's going to be packaged and we sold for $300. So if you want to get if you want to pay like 30% of the price you want to get like a 70% discount. Do we have a link somewhere that we can push people to that we can show people?

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Adam: definitely it is on the page. And you know, odds are if you're watching the replay, it might not be available at that price. But you can always come to semanticmastery.com/hdquestions in the comments and you'll find a link right there. There you go. Awesome. Good stuff. And last but not least, I wanted to mention to everyone, you know, I teased a little bit at the intro to the show. We are of course doing something for Black Friday. Keep your eyes peeled for some emails. We really did want to give you guys some good content. We're putting out some previously unreleased training. And it's just going to be you've got to answer one question. There's no opt-in. We want to make sure that you want to get it though. All you have to do is watch out for the emails, look out for the Facebook posts and leading up to actual Black Friday. We're just going to have that content there. We want to help you out you know there's a lot of all stuff going on, there's a lot of extra bs going on, you know, during the weeks leading up to Black Friday. So take a look at this stuff, learn and then act on that, right. And we're going to have a big black Friday sale going on afterward, where you can get the additional training if you want it or need it so that you can act and get results from that. So that's the big thing going on next week. Keep your eyes peeled again for emails and Facebook posts. It's going to be super, super. So with that said, you guys anything last minute before we dive into questions.

Bradley: I don't have anything.

Adam: All right, anybody else? Let's get to it.

Bradley: Alright, cool. We've got just a few questions so far. So hopefully you guys will come in and post some more else. We can wrap it up early. I've got plenty of work to do. Anyways, let me grab the screen first. I can find it. Still not 100% comfortable using zoom yet. All right, you guys should you see my screen. By the way, I've just got to point this out. This is really cool because besides it is just a goofy photo that is nondead if you take a look in the background of this photo, you can see the backside of Hernan also flicking us off. And it's kind of like a mirror and mirror because even further and there's another picture of it. So it's like one of those iframe loops that we do. It's pretty. It's pretty cool. Anyways,

How To Add Clickable CTAs To A YouTube Video?

alright, so to get to the first question, it looks like it came from Greg, Greg's First up, he says, How exactly do you add clickable CTA is to a video on YouTube. So those are call to actions. Sorry for the beginner question but other than a link in the description, I have no idea. Are there cards or annotations are clickable buttons that can be added to a video. Yeah, that's what cards are for.

Also, if you're running ads, you can obviously run it, put click clickable links within the ad itself, but you're just talking about for organic videos, you know, regularly, you know, for videos that people find on YouTube organically or in Google search, then it's going to be using cards. He says, I will be using a video to link to my Amazon store, and I hope to add a couple of links during the middle part of the video. How do I use and do? How do I use? And how do I do that? Again, it's just cards. So Greg, just goes to Google and search or, or YouTube and search for how to add YouTube cards. And you'll see plenty of tutorials out there that will show you exactly how to do it, it's easy to do. And you can place cards that very specific parts within the content within the video itself. So you can you know, put them at certain intervals or whatever. Keep in mind though, in order to be able to link to an external website, you have to have a site that you ca it's called an associated website, you have to validate that you have ownership of that site or at least some sort of like webmaster control of that, so I don't think you can link directly to Amazon. But what you could do is a link to like an Amazon product review site that you own.

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Something typically the way that you would do it is you would add the site to Search Console, within the same Google account is your YouTube account. And if you do that, then you can add that let that your URL, the web page that you want to link out to as an associated website, and then you can link to it right. So you can do that by on a domain level, or even on a web page level. So but again, you have to have webmaster control, essentially, of the site, whether you're the owner or you have access to it so that you can link those two accounts. You can't just link externally from a YouTube video to like an Amazon store that I'm aware of, because you have to have access to that site as a webmaster or ownership of the site if that makes sense. Does anybody have any other is that is there anything to do to dispute what I just said?

Hernan: No, I think that's the way it is because annotations are not a thing anymore. So So yeah, cards. So you have n cards and you have annotations, but yeah, basically that's going to be the

Bradley: cards and end screens you can do within screens as well cards, or you can kind of space out at certain intervals, or, you know, just put, put them where you want them to show up. And that's where it'll kind of slide out from the top, there'll be I little icon for information. And if you click on it, the card will slide out. And you can link to other videos to playlist your channel. You can link to an external website, like I said, as long as you verify it, so. Okay, just go to Google or YouTube and search for how to add External links with cards and you'll see plenty of tutorials for that.

Adam: Yeah, freeze up. Sorry, somebody says something. Yeah, can you hear real quick, I just want to stay on that? Also, those have generally a pretty low click-through rate. So I would approach this kind of from a different point. Have you not just go into just link to Amazon from there, which might end up actually being a problem, but even if it's not, I would create the videos potentially, you know, make a bridge page in between basically, like, you know, and using some sort of a lead magnet like even if it's not an actual, like a PDF or something like that, but send people to a page to your site for a reason that they want to click through. And then from there, you know, they go to Amazon, where I would definitely do it that way instead of trying to send people directly.

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Bradley: Yeah, and here's the thing, if you send people to like a product review page, for example, you know, you could entice them to opt-in for something so that you can build an email list from that traffic, but you can also cookie them right. If you've got remarketing. I mean, you could set up a remarketing list on the video too, by the way, so don't forget about that, Greg. It's really important. remarketing super powerful. We're going to be talking about that in the branding course and, you know, starting on Monday, but you can set up a remarketing list through Google ads for that specific YouTube video. So now you know that anybody watches those videos interested in that product and you can remark it to them via YouTube. But if you drive them to a product review page first where you could entice them to get onto an, you know, opt into some sort of list for some freebie or something now you can email market to them. But even if they don't do that, you can still cookie them and build a remarketing list for Google Display Network ads to which are incredibly inexpensive. And you can kind of follow them around now that you know what products are interested in, you could actually market to that remarketing list with that same product as well as similarly related products if that makes sense. Because you know that they've already expressed an interest or they wouldn't have a click through to your review page. So there's a lot of things that you can do with that, why I would recommend not just using the cards and that's it and you know, you can get better results is what I'm saying. Okay, it's a good question though.

How Do You Create A Clip To An Upcoming Live Event Video?


Jeffrey's up he says, Hey, guys, I'm publishing a video in two weeks using live events, but I want a smaller version of the same content online right away for other traffic reasons. How can I do that?

Let's see what needs to be different about the DVD as well. If it's, if you're creating a shorter version of it, then it is going to be different, right? So like, what I'm saying is if you already have the video created, and you're just going to live stream it in two weeks, and you want to create a shorter version of it, you know, condense it down, then that's going to be unique video anyways, not only that, but the same video live-streamed twice, is still a unique video, right? Because Google doesn't detect or YouTube doesn't detect. It's when you try to upload the same file twice. Right? But if you're live streaming or pre-recorded video, you could live stream that pre-recorded video to the same channel twice now I don't recommend it because if you know manual review or at work to see it, they could consider that spammy and terminate your channel, right? So I don't you know, I don't recommend doing it. But the fact that you're live-streaming a pre-recorded video makes the file 100% unique to YouTube, right. So

So just keep that in mind. Um, but yeah, if you're going to condense the video like shorten it edited just cut out key parts make like the Reader's Digest version of it so to speak, then yeah, you can just you can live stream that or upload that however you want to do it directly to the channel and then go live stream your pre-recorded video or just, you know, push a true live stream out at the time and two weeks, whatever you want to do it. Okay. And that's all you need to do.

What MGYB Products Should I Use For A Bilingual GMB Page?

Okay, let's see. The next one is Hey guys, I have a potential client that has a GSB profile and website and bilingual language the main domain automatically directs us to the French version. Wow, if we want to read an English version, I assume he's using a subdomain for example. Okay, and Okay, well, that would be a subfolder the way that you have shown But either way, my question is I want to use you're done for you services from MDYV store for the purpose to three map pack. Okay, guess for the purpose of getting into the map pack and Local SEO For French in English. Buying keywords, can you direct me to which projects you do strongly recommend as first priority? Well, we'll do English, but we won't do French correct me if I'm wrong, Marco?

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Marco: That's correct. Okay.

Bradley: He says can let's see, I already bought your battle plan version three and also check your MGYB store several times, but I'm last looking at it. I have audited his GMB and around 74% French buying keywords resulting to his map three MGRGMB three map pack and his website on page one. Okay, cool. So he's got he's doing very well where your site the site that you're managing is doing very well in, in in France, but you're also looking to do it in the US I'm assuming or an English see in zero results for English buying keywords, I believe you're done for your services also offer white label services. Well, yeah, I mean, we can do the keyword research in English unless you've already got that done.

Our deep keyword research will give you so many keywords. It's ridiculous. But if you use those keywords along with, you know several of our other packages for example, the embed service is great for GMB. So I'm assuming it's the same GMB but you've just got two versions of the site. Right. And you'd like the GMB to also rank for English search queries, right. So again, I'm just making this assumption because it's not clear to me, if you don't have an English business in the US also, you're trying to rank the same GMB, I'm assuming in France for both English keywords and French keywords. And so hopefully I'm correct and what I'm assuming here, and if that's the case, then yeah, what I would do. Go ahead

Marco: That's a she, she she's in Canada. Okay. So okay. Any French-speaking region of Canada will take the domain that was posted up as a .ca

Bradley: Ok. So for that, I would recommend you know that you would, you would also, like, for example, drive stack would work really good for that for the English buying keywords. And having the deep keyword research done would be all the keywords that would be included in the drive stack. And then from there, you could do embeds and backlinks and use the same keywords that were generated in the keyword report as part of the backlink campaign, all of that so that you can really start to push that relevancy. The other part of it would be you know, obviously, the Google site is part of the drive stack, which would all be done in English. That's going to help to push that English keyword relevancy. What else would you suggest Marco?

Marco: Yeah, I'm kind of stuck on this question, because I'm not sure what it is that she's looking to do. I said If so, if you getting 70% of French buying keywords, right, they result in the GMB three-pack and zero results for English keywords and you're looking for everything in English to push up your English rankings. And if you even just link out to the French to relevance that will carry through from the drive stack and Angie site. So you can actually do a two for one and if you take the time to them translate the DR site that we give you the French can even get more power and I'm giving you game right free game that during Hump Day hangouts.

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So relevance will carry through English to French French to English, but you can increase the relevance by translating everything that we give you. And that's simple to do once everything is set up. I mean, I would just use Google Translate I know Hernan and I have done that in the past where we've gone and Google Translate and I think we managed to rank in Norway for some shit. I don't speak Norwegian but yeah, it ranked and I ranked in French and I don't speak a word of French but I did I don't know what I was saying. And I don't know if it was right but it ranked. So be I don't see why there would be any problem. Just don't order anything in France because we won't do it. Don't buy any keywords in French. We just won't do it. But you can take whatever we give you. And you're free to add a translation, which again, it adds relevance it there's some trust and authority also in there you can do some canonical wizardry with the English and the French and with alternate languages and a whole bunch of other things that we would only teach you in the mastermind. So I would suggest if you're really looking to take this to the next level, come join the mastermind

Hernan: I would say. sorry Bradley but I would say just to add to what Marco just said, which makes total sense. I was you said maybe like grab your your your main content and have that like grab your main gotten your main content should be able to, to, to rank and convert right that we did those steps back in the day with Marco we were translated some pages and we rank them, you know, was easy, then it was the fact that we had to switch the content for some that would make more sense because we want people at the end of the day we want people like buying our stuff. It was an affiliate website so we want to people you know opting in for the offers but you can do that and then when it comes to like blasting your links or blasting your stuff as a tier two or after you know everything that has to do directly related with your brand, you can go to town with the stuff that I'd seen and that it's in MGYB.co if that makes sense because it doesn't really matter if you have like the little backlinks and English pointing to a website in French at that point so

Bradley: cool.

What URL Should You Input To Get The Schema In TechnicalSEO.com If The PR Link Is Not Yet Published?

Bradley: Katie's up says thanks for helping answer my question last week about PR specific schema I'm still stuck on what URL to enter in the generator on technicalSEO.com If I select article schema, then leave the URL property field blank the schema reports a warning when tested. Yeah, you don't want to leave it blank says I'm worried about causing invigoration and the data so I so just don't want to put the wrong info here, I read that for a schema.org thing like an article, the URL property should always point to the same URL, because everything has exactly one preferred or canonical URL. This makes it sound like the URL I enter into the generator should be the URL of the PR itself, which does not yet exist, which is correct, since press advantage has not yet published it. So do we publish the PR schema that contains the warning? Or do we enter a different URL into the generator? Thanks,

I would just publish with the organization page URL, right? Because that's going to link it's going to basically be pushing back to the Index page, the newsroom the media room, essentially that has all of the articles published on press advantage on your in your organization, right because you're right, you don't have the URL yet. Now maybe that's something that we could find out from we could we could request from Jeremy the developer a press advantage is to display when you order a new PR like when you go to order a new another a new PR that it could display what the URL is going to be for that press release in the editing phase of it or whatever. Because here's the thing, remember, the URL is determined by the title, right? There's a, there's the PR number after press advantage. com slash and it's the actual press release number, I believe for that order. And then after that, it's the slug from the title that's generated from the title. So maybe, and I don't know that this is possible, but you know, it could certainly be asked that that could be like a preview or it could be dynamically inserted after the press release has been initially written. Again, I don't know that that's going to happen. In the meantime, you could just link back unless Marco says that that's wrong, would be to link back to the press advantage organization page. What do you think Marco?

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Marco: That's what I would do if the URL is not it is not existent at that point that you have to point to something else or you get that error and but you could always switch that up, can you? I think that

Bradley: Well, no, because once it's published, you can add it to the schema that's added appended to that particular.

Marco: Okay, so yeah, so so we'll have to talk to Jeremy about this and see what we can do. He's really good about fixing this.

Bradley: Yes, very much. So, really good. Very much. So and so here's the news article. schema. Right. And by the way, we're, besides the plugin that I teased last week, we've got another app potentially coming out soon to that will do all the schema you could ever need. It's incredible. It's really cool. So we'll be talking about that and coming weeks as well. So this is just an interim tool. But if you see this is the URL she's talking about is right here. And by putting in the organization page URL, it's saying the main entity of page so that's the scheme of this just so let me show you what I mean. If I cut this out of here, it's the news article schema.org. But the moment that you put something in for the US field, it brings up this main entity of page type, right? So so that's why I'm saying it says at the type web page and an @ID. Well, the ID can point back to the organization page, right? Because the organization page and this will break my browser because I've got my embedded iframe loop. But what does this ID page have on it? It's got pretty much all the entity validation for that organization anyways, so that makes sense. It's got the NAP, the Google Map, embedded websites, social media, perhaps an embedded iframe, if you've got that. So my point is, I think that that should absolutely work. Right. What do you think Marco?

Marco: I totally agree.

Bradley: So there you go. That should help you. With that. She says, Brian, actually, let me finish this question and it will jump back to Brian's question. She says just add quickly, the schema markup generator is also asking for image URL. So far all the images embedded in my PR have been hosted by press advantage. So I'm not sure how the press advantage image URL would get added into the PR schema. Either since the hosted image URL does not yet exist, and schema code has been submitted to press advantage before they publish the PR IC press advantage just released a feature to allow external image URLs to be added. So is that the only way? That's a good question? I would if you have, I know with the external image.

Yeah, you could do it that way. So if you have the image hosted somewhere else, and you give them the URL for that way, then you could use that same image there. Typically the way that my blogger does all the press releases for my clients, or for my own projects is we publish a blog post first, right and then we use the press event press advantage of press releases, to promote blog posts.

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That gives us the and we also usually do a GMB post, for example, so we kind of create, you know, like co-citation between a press release or press releases, blog posts, which isn't a deep link, right, and then in turn a deep internal link from the website as well as GMB post. And that's what we link to. So the URL of the image can be pulled from the blog post, right? So like the hosted URL image from the blog post, we can use that for example. So that's typically how we do it if you're trying to use you know, you could also pull an image from Google Maps listing, for example, right? So for example, if you have if you've uploaded a photo like I'm just assuming that it's if it's for local, let's just put it that way. You could upload a photo to Google Photos for the GMB right so in the GMB as a photo and then you could go pull the chair URL from that photo and use that right if it's the same image that's going to be in the press release. Anyways, one word of caution.

Don't like if you're going to provide the image to press advantage already hosted, make sure it's sized properly. So in other words, if you if you've got a big image somewhere that you've uploaded to WordPress, or to Google Photos for the gym before GMB, for example, or even just flat out Google Photos, if it's a large image, what happens is, and I know this, because I just tested this, the image will come out as large as whatever the original file size is when it gets published, as in the press release. So sometimes the image like bleeds way outside the actual content body of the press release because it's so big. So just keep in mind that you want to resize those images to I typically don't like them to be any wider than 600 pixels, maybe 650 pixels, so that it will fit nicely inside the PR it doesn't get you to know, bleed outside of that. Do you see any problems with that Marco?

Marco: Not me. This is another question that has me a little confused because it like a PR doesn't sit in a bubble. You're getting, you're going to syndicate information because as I said, you're going to produce news or information about something else. Something else that that should have images that should have CTA, that should have video just whatever like like a post right, a GMB post. It has a URL, the image will have a URL, everything has a URL. And and so if the image URL that you can use is one of those, since it belongs to your entity anyway, it's yours, Google will know that all of these little associations that you can make are, what cinch everything and it's something that I'm testing right now that's something really intricate, but it works really well once it's set up then and then you just push go. I mean, it just does a great job of pushing everything into the three-pack and the way that that's done is by creating you know, as you said, all of this co-occurrence and all of this, these co-citations. These are naked URLs and just URLs in the text without even getting LinkedIn, that'd be those account, believe it or not. And again, if it's from a post then that post image has a URL, yeah, if it's me, then that image should have a URL, or it should be uploaded to Google. So that you get the Google URL in there, or the Google Photos URL, whatever, if your Facebook, if you have an image on Facebook, you could use that because it's yours. Anything and everything that you can do to promote your brand are what you should be doing.

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Bradley: Right. And that's what so so this is why I wanted to demonstrate this. So that's the image URL here. Now, if you take a look, this is the press of publish press event or excuse me, press release. That has I used the self-hosted image, right. So in other words, I provided an image URL for the press for press advantage to us. Now here it looks fine. But when it's republished on some of the other sites that you know, some of the other media sites, it's a big image that bleeds over. And it might not be this press version, this might be one of the other ones, but it bleeds way outside of the actual, you know, text area. So that's why I recommend that you resize it. But if you take a look, if I right-click on this and say copy image address, this is the image address right here. If you take a look, I know it's probably small, but that's my alpha land realty dot sales site, which is the site that I use for selling the properties that I have for sale. So this is a self-hosted image on my selling site, that I provided that URL press advantage to embed into the press release. Does that make sense? So I didn't upload this image to press an advantage. I provided them with the already hosted image URL, which then they inserted into the press release. So that right there is the same URL that I could add right here. If I was going to be promoting that particular press release, excuse me, writing the news article schema for that particular press release. That makes sense. So and again, I like doing that because if now that image URL, it once again, it's referencing another one of our entity assets. That makes sense. So that's how you resolve those.

How Many Articles A Weekly Should You Post In A GMB Page?

Brian PA it is Brian friends. Okay, awesome. What's up, Brian? He says, How many articles a week should you post to your GMB? Well, it depends. I think more equals better, but it really depends on you know what the competition's doing. It also depends on the industry. I can only say that more equals better. So, you know, for a lot of clients we posting we're posting daily. Some clients were posting twice daily, some clients were only posting two or three times per week. It just depends. You know, if nobody else in the industry and competitors are posting but or they're posting very, very rarely. So infrequently which is what you will notice unless somebody is running. A lot of times you'll see, especially in the contracting industries, you'll see that they'll post but it'll only be, you know, haphazardly. It's not a consistent schedule. So if as long as you are posting regularly, a lot of times, that's all it will take to get better results. But I think more equals better, let's say any of you.

Marco: I say you should post as many times as it takes. But if it takes once a week, then that's all you need to rank it then. I mean, that's fine. But again, as Bradley said, keep that consistency. If it takes five posts a day, then that's what it takes. And then so you'll be needing 25 posts, or it'll be 35 posts per week or 25 to 35 posts per week. It just it as Bradley said it depends on a percentage basis, what the competition is doing. And you know what Google wants to be fed.

Yeah, so his next question is, how long should it be? Well, they should only hold 1500 characters. So if the article, the GMB posts themselves, how many words should these posts be? It's not as I don't care about how many words they are, I mean, you can have up to 1500 characters and a GMB post. So that's the limit. So, typically what we do is we have what depends but if we're if we're publishing up, GMB post, it's talking about a blog post, which is what we do a lot. We'll just grab the first paragraph or a relevant paragraph from the blog post itself and use that in the GMB post but that we always include a call to action, a primary keyword that we're trying to target, a location modifier of some sort and a call to action, which allows us to squeeze name, address or phone number usually it's not the address because most of the clients I do we you know, I service or service area businesses, so it's usually the name or the phone number. And then we always link back to either a previous post, if it's a siloed, GMB posts, we link to the previous GMB post URL or an in with the button, we link to either the blog post, if that's what we're actually, you know, pointing to, or referencing, or will link to one of the entity assets. And a lot. And what I do with my VA is, is they'll have my bloggers will just have on the spreadsheet, the client spreadsheet, there will be a target URLs list, which will have all of the Top Tier or Tier One branded entity assets that we want to link to and they'll cycle through it. So in other words, you know, for example, if we've got a client that we're posting Monday through Friday, once per day, then that client might only be getting one blog posts per week. So one of those GMB posts for the week will actually link back directly to that blog post and it will have a paragraph or so pulled out of that along with the call to action and such but then the rest of the post during the week.

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My VA is really good because they've just, you know, they've been doing it for so long of just finding something to write about from the website, and then just kind of rewarding it and turning it into a call to action of some sort. And then linking back to, like I said, with the button URL back to one of those branded entity assets and them just kind of cycle through them. Top Level citations, press, you know, media room type pages, drive stack, specifically the G site, really the GMB map URL, the GMB website, money site, inner pages of the money site, all of those, they just get linked to kind of a rotation so that there's constantly links going from GMB back to branded entity assets and it kind of help to just reinforce that whole footprint if that's if that makes sense. Okay.

Is It Okay To Use The Content Of A Drive Folder To Others?

Austin Don says with stacks drive folders, let's say I have one for service, Round Rock. Okay, would it be alright to copy that Drive folder and use for other cities service whatever Ville and just change the city modifier on the content or should new content be used for drive stacks, you can just change your city modifier is but also make sure you're changing the target URLs that you're linking from or linking to from within those files. Right. Marco, you want to comment on that?

Marco: Yeah, there's some editing that needs to be done. You can't just change that. And then think that it's all over. Again. There are some files in there that have some heavy links that have to go in and have to be modified, correct? Yeah, so I'm saying you want to change your target URLs. So the best idea would be to have you know, a page or post on your money site that is optimized for that particular location for that service and location or services and location, and then change. When you're when you clone the file, the folders the folder and files for that, you know, for that business or that that project. Then you change all the keywords the location modifier is out to whatever new location you want to make sure that you're editing those target URLs from within the files to point to that location-specific page or post. So it makes sense. So,

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What Is The Ideal Number Of Keywords For A GMB Post Be?

uh, Brian says using only one keyword per post or should you try to get two keywords in it? Well, I always have my bloggers are trying to target one primary keyword, but there are usually variations they get worked into it anyways, does that make sense? Remember, if you've got things siloed correctly, you're going to have related keywords anyways. From you know, within the silo on the website or from the GMB post because we siloed those together or both, right. So it usually there's the primary keyword that we're trying to target with each post, but there's a there's obviously going to be you know, variants clips, so closely related or LSA type keywords that also work, you know, in part of it, it's just because it's natural, and we don't write for SEO anymore, right? I mean, yes, we still try to target one keyword or so as a primary keyword. But our, my writers don't aren't trained to write for SEO really, they're just trained to, they know what like to link properly. But we don't have to write for SEO so much anymore because of structured data. And because Google's algorithm just understands natural language patterns so much more. So what would you suggest Marco?

Marco: Yeah, this is this is where siloed and the way that we do our posts comes in really handy, right, because you'll have a set of keywords that you're targeting, which are actually trying to push up the top-level category, which Jeffrey teaches in his SEO boot camp. So our ultimate goal is to push up or work from the top for that for the top-level category. And that's the main keyword. So any keywords that are relevant to that main category, and any LSA or in any other keywords that Google deems relevant, need to be worked in there, somehow?

As long as you're also thinking about the person that's trying to read that post, and you're trying to convert the person that's reading the post, because that's the ultimate goal, if you can get a person to click on it, the likelihood of them becoming a client or ending up paying either your client or you, it's really high because these are, the people are hot, the hot buyers, they're calling you for a reason. They're filling out that form for a reason. They're visiting your website for a reason. So that's hot, and you need to keep that person hot. You don't want them to go to whatever it is where you haven't clicked and cooled off. So they have to be worked in so so that you're talking to that pain, and you're solving whatever that pain is, you have to work that in so so that so they find a solution to whatever problem that it is that they had that made them go look for you or your niche in the first place.

Bradley: So because we don't have a lot of questions left, we'll wrap it up a few minutes early guys, unless you post some questions. I'll get another question in there. Okay, I was going to share some other stuff. But we

Hernan: just want to say real quick Bradley data, which is put together a short link, if you want, if you guys want to get access to the branding course of Brandon's going to put it together, it's semanticmastery.com/branding. So that is semanticmastery.com/branding. And you will be able to access that course for only 97 bucks instead of 300 bucks, which is going to be the end and you know, the final price for it. So semanticmastery.com/branding, which is put that together, boom.

How Often Should We Order Link Packages To The Drive Stacks/GSites?

Okay, Austin says how often should we order link packages to the drive stacks g sites? Well, that's up to you how as often as you need, I recommend that you alternate between embeds and link building packages. And remember when you buy embeds, you can also build by as an upsell. Link Building packages or is like a second-tier two that were linked link building to the actual embeds that's very powerful too. I like to do things in cycles or stages. So maybe I'll have a link building package done to my entity assets, my SEO shield, so to speak, one month, and then the next month, it'll be an embed gig. And then the next month, it'll be, you know, another link building package to syndication network, for example, or something like that. It's just a way to stagger it out. So I just kind of work that stuff into my monthly retainer for clients so that I know that that's going to be stuff that's ongoing, it gets done on a monthly, you know, monthly basis. It doesn't necessarily have to be the same targets every month. You can kind of just cycle through that. Okay.

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Marco: Yeah, so no, don't hit the home page every month, right with a million links. That's not going to help. So if if you gave you drip them out, like during the month, which Dadea is really good at drip, feeding, everything, dripping everything out the way that you should set it looks more natural and every month as Bradley said, You choose a different target so that you're also targeting your tier one branded directly. Instead of just through the drive second Gsite, all of that, your posts your we've shared during Hump Day Hangouts, I don't know how many different URL targets that you can use for your link building campaign. And it all filters through to the same place, which is your again, and you know, you're going to get sick of me saying this, but the entity, it all filters out to what it is that you're trying to build, which is that the final piece of the puzzle, which is that entity was really really matters.

Bradley: Yeah, that's why I was getting ready to show. You know, when I talked about for GMB posts, for example, my bloggers have a list of target URLs that they just kind of cycle through that they including the button links Now, as I said, if it's a GMB post that is specifically promoting a blog post on the site, then on from the money site, then that GMB post or a button URL ends up pointing back to that specific blog post. But for most of the general posts, then it will link back to just one of the branded assets, the entity assets. Right? So that would be a tier-one asset. So which one should you link to? Well, all of them, but if you want our link to just the ones that are deemed the most powerful or the most relevant for the brand, it's very simple. Just go do a brand search if it's for a company, like a local business that has a name that is ambiguously aided right, so a name that is maybe coming up like a lot. I know a lot of local contractors, for example, will have names that are very generic, like whatever service plus city or city whatever service so it's very difficult to create a brand around that. Now it is so one of the ways that you can get and I've shown this before and maybe I'll show it with what we'll do another will do two examples real quick.

Alpha land realty has got a strong brand. Now I've been because I've been working on the entity for this for quite some time without doing a lot of SEO work. It's just been mainly entity work. And you can take a look, this is my real estate business, you can see that if I just do search for alpha land Realty, all of the entire first pages is taken up by all of my by entity assets of mine, right, or press releases that mentioned the brand. But something by the way that just popped up recently, I thought this was very, very powerful. This is really cool. This is apollo.io, which is like a kind of like a sales contacting prospecting type service. I know because I saw I just saw this pop-up yesterday in my brand search. And I went and signed up for it because I thought I could go in and edit this profile. And you can't, this was auto automatically generated by apollo.io. But it's very powerful because it popped right up on page one, like out of the blue. I've never even heard of it. And so I did sign up for it to try to see if I could edit this stuff. But what it did was it pulled in all of these entity assets.

I didn't create this page by the way like this, what I'm saying this just out of the blue popped up and it's got my website URL, it's got my name, it's got a description that it's pulled from somewhere. It's got my Facebook page, Twitter Linkedin page, and it's even got an alexa.com site info page. So somehow apollo.io is tied into Alexa, which I believe is an Amazon company. But it also pulls from Crunchbase which I think is also where got some of this information. So by the way, that's one of the ones I want to point out Crunchbase calm guys is super, super powerful. It's, it's, it's an entity database, right or a Semantic database. So you can go in and set up a Crunchbase profile and put in all kinds of like set up an organization and add a ton of information to it. And it's very, very powerful. So I would highly recommend that you set up Crunchbase but from here, I could just go through and start pulling out from the top two or three pages, all the URLs that are branded entity at sets, right so, and put those into a target URL list that you would want to cycle through from GMB posts, you can use that for deep links for other stuff, guys, you can link to them from press releases, you can link to them from blog posts, all of that kind of stuff, right? So you can just go through here and for example, like here's my Tumblr page for whatever reason is so powerful. This is from my syndication network and keeps showing up on page one and has been for four months, even though I really don't even publish to it.

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If we go back to page two will see that we've got, you know, USA Today, that's a press release Twitter's popping up even though I don't really tweet. Another one is let's see Crunchbase I was just talking about this one. And this is actually tech check this out. This is the Crunchbase you can add press releases to your Crunchbase Company Profile. And so if you take a look, this is just referencing alpha land realty launches website for Virginia property owners. It's a press advantage. That's the press advantage URL right there, right so you can actually add press releases to Crunchbase, which is very, very powerful, and then that Crunchbase URL will index in rank, even though it's, it's it's pushing to, it's crazy. all it's doing is linking to a press release, but that Crunchbase URL will rank. Take a look at this Pocket. This hasn't been posted to since it was set up. It's just a Pocket profile. But it's still ranking, right? It's ranking on the top two pages is another one of my entity assets. So all of these things can just go into an actual target URL list. So it makes sense. And these are all things that could also be linked you could for the question that was just asked about how often should you order link building packages, all of these can become target URLs. Something else we've talked about is let's just do a quick search will do.

Let's do something I'm not in a city. I'm not in this a Tree Service, Richmond, VA. We use this as an example. Alright, so we'll come down here we'll look at let's see true. I want to see a good Davy Davy in Richmond, Virginia. That's a good one there. Let's take a look at that. It's also it looks like it's showing up here in maps. So we'll click through for maps. And we also kind of want to hold on lead back up for a minute. I also want to click through to Yelp. And I want to show you guys something. We've talked about this in the past, but I'll, I'll point this out again. Alright, so if we're looking at, let's actually grab the name.

Let's do this. Back up for a minute. We might have been able to do it from there. Hold on a minute. Let's try. Let's try that real quick.

We click through to here to photos, okay, yeah, we can. Okay. So remember, you can also for your link building projects, you can also grab, obviously, we're going to grab the map URL, remember not to use the share map URL, by the way, guys.

Let me back up for one more minute. And actually, we'll just go. We'll do this. I want to give you guys a couple of things real quick. So we'll go to. Alright, so a couple of things here. There is a great website. It's really simple and easy to use. Go to Google My Business. It's called GMB dot reviews maker calm. I've talked about this in the past, go to this page right here, click the code place Id go grab the long, ugly maps URL for an entity for a brand, right? That's a verified Google My Business has a verified Google My Business, excuse me, click through to the actual website that was photos. Let me back up for a minute. It's not showing the map. Here we go. Click through to the actual map URL, see if we can do that.

And it's not giving me the map URL that I wanted. But all you gotta do is grab the long map URL guys, the big ugly one for when you do a brand search and you click through from the knowledge panel on the little map icon, click through and then copy that big long, ugly URL. And you'll paste it into there and decode it and give you a maps URL that is the best URL to use. It still needs to be edited slightly. I'll show you the right way to do it. Let's see, click through we just use alpha land realty is an example. So you see I click through to the actual map and this big, long, ugly URL right here, Copy that. Go over to the GMB maps, excuse me, GMB reviews maker calm, click the code place ID paste this in here, click the decode place ID button will take a second. Then scroll down and right here where it says your maps URL you want to copy that link address will put this in a notepad file. And then what you want to do is change that URL from this where it says maps is the subdomain change that to dub dub dub so www.google.com and input maps after the first forward slash before the question mark. Right now that right there is the best URL to build links to for your maps listing. Because it's not a redirect, it's a straight URL.

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Okay, so that so that's a really good URL to use. However, here are some other things that you can link build to. So we know that Davie Tree Service is one of the Richmond Tree Service, Richmond, VA, whatever that was the keyword I searched? Well, if we click through to the maps listing, like what you see here, look at all these different photos. All these photos have different URLs, guys if we click every photo is going to give you a different URL. So each one of those could also be used as additional link targets. Right? You could actually put those through one of your own shorteners, or use a shortener that's a 301 redirect, so you can print them up. And then you can create a target URL list of all the different images within the Google My Business profile. Does that make sense? Something else you could do is you could click on the actual reviews. So these reviews share, if you can click through from the actual brand. So let's go back to here for a minute. Let's just pick another one because that one's not it's got multiple locations and it's hard to pull up one specific one, we pull up, let's say ridge line Tree Service. Let's try that one.

And then I know we got to wrap it up in just a minute, guys. Okay, see how rich live Tree Service popped up. So if we click through to the map icon, this is going to take us to this specific map listing. Okay, then from here, right here, where it says reviews, the 11 reviews on this case, I could click on that. That's a unique URL, right? So you can add that to your target URL list. Also, each one of these individual reviews, take a look at it has a share URL, you can click on that and use that share URL. However, if you take a look at that URL, it's a redirect, but I don't care. I'll still build links to it. Does that make sense? So my point is, you can grab these, each one of these individuals share URLs and link to those also. So it makes sense. So each one of those photos can have its own URL. We talked about doing it with Yelp, if we were to find, see if we can find ridge line or we're just talking about baby tree expert companies, let's go into there, we click into their we've talked about this in the past guys, Yelp, grab that URL, put that in your list, click into photos, each one of these photos now has a different URL, grab all those photos, put those in. And those are all Yelp targets. Now, you can close out of that, you can also go down if they have reviews, and you can link to the reviews. See also share a review. So you can actually grab that URL and put that share, review share URL into your target list. One more thing, click rights, right-click view page source and scroll down. All of a sudden look at these guys, these are all can language canonical is essentially CL says link rel=canonical. And all of these other URLs are for the Yelp on all the different language versions of the Yelp site that all canonical eyes to this primary English version, right, which is the US version and each one of those URLs can go into a target list. So there's no shortage of links that you can add to link building campaigns, as long as they're not direct to your money site is what we suggest. You want to comment on that at all Marco.

Marco: No, that was perfect.

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Bradley: Okay, cool. Alright, we've got about three minutes. I think we've just got a couple more that popped up.

What Video Should You Embed In A Press Release?

So Katie says thanks for the PR schema reply of something else I'm thinking about I'm a publishing press release about each blog post and want to incorporate video into the mix. Now that press advantage offers video embeds. Using the content of articles and press releases, I create a YouTube video of each post NPR from the videos created using my blog content I created a YouTube playlist that mirrors my blog siloed There you go, Katie, now you're getting it and embedded these into the corresponding blog posts from the videos created by the way, why not embed the playlist? Right, embed the playlist into each blog post within the same silo so the playlist is a silo and you've got a silo on your blog.

Now you can embed the actual playlist with the specific video that matches with matches up or corresponds with that particular blog post as the top video in the playlist. Does that make sense? So instead of just embedding the specific video, you can embed the whole playlist. So now you've got a playlist silo embedded in a silo. So it makes sense. It's very, very powerful to do that. So you're onto something there. Very good. She says from the video is created using my PR content, I created a second YouTube playlist that mirrors my PR stack. She's she, Katie must been following Semantic Mastery for a minute. Which videos best to embed in the press release the video from the blog post or the video about the press release itself that promotes the blog post? Or does it matter? It really shouldn't matter? In fact, it's probably a little bit of overkill to have two separate YouTube playlists. You know you could though I don't I mean, I just honestly I think that's probably a little bit more work than you need because you could probably accomplish everything within one siloed playlist that's mirroring the same keywords that you're targeting in both the blog post and the PR. That makes sense because you could reduce your workload a little bit, I think by just having one playlist that's mirroring the same keywords that are mirrored from your blog post to your PRs. If that makes sense. And then I would for the, for the press releases, I would take you, I don't think you can embed a playlist. But I know you can have the individual excuse me video URL for that specific that you know, that corresponds with that PR plus post, embed that into the plane, the press release, excuse me, but I would use the playlist embed code with the hack to where you can change the video ID to the video ID of that that corresponds with that post to be the top video in the playlist. And I would use the video and the playlist embed code in that in the blog post itself. That now you have a silo embedded in a silo if that makes sense. That's pretty powerful stuff. So

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Does The Battle Plan Provide Steps On How To Optimize A New Lead Gen Site?

last question and I gotta wrap it up. I just created another brand new lead gen site. Does the battle plan give me steps to optimize the SM way? Of course, it does. Nathan. That's exactly what it was created for. Yeah, but it's no different. New did not the steps are the same. It's a couple of things that might be different.

Marco: But the steps that you need to take are practically the same. By the way, before we go. I'll be starting my charity webinar series. The first week of December probably. And I can't remember when you have your webinar. The next one for you. Do we have another one? Do we have another webinar coming up?

Bradley: Yeah, we've got on we've got Monday for the start of the branding course which will be about YouTube ads. And on December 9, Monday, December 9 is the display ads Google display ads.

Marco: So Monday the 25th or December's ok so the 25th and then

Bradley: Monday, December 9, right?

Marco: Okay, so I'll be starting mine, Monday, December 2 guys, everything about work, BERT entities, everything you want to know to rank into 2020 and well beyond. I told you in 2014 2015 what was going on and where this was going, and here we are, this is 2015 you should have been there. If you're not, then come to these webinars because I'll tell you from 2020 2025 MB on what's happening and what you need to do. And all it's going to take is a donation to the charity all the money goes to kids who need an education. So it's for a good cause. That's why I'm giving you raw business. It's what's going to happen and why.

There you go. Alright, thanks for everybody being here. We'll see you guys next week. Hey guys, semanticmastery.com/branding and forget to awesome thanks, guys.

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Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 262

By April

Click on the video above to watch Episode 262 of the Semantic Mastery Hump Day Hangouts.

Full timestamps with topics and times can be found at the link above.

The latest upcoming free SEO Q&A Hump Day Hangout can be found at https://semanticmastery.com/humpday.



Adam: Alright, we are live. Welcome to Hump Day Hangouts, Episode 262. Today is the 13th of November. And I don't know if anyone else knows this. But apparently there's something called Black Friday at the end of the month and Cyber Monday. Apparently there's some sales or something going on. Well, we've got something even better to kick it off. So make sure you keep your eyes and ears open for that we got some good stuff coming and it's going to be free. We're not going to even require an opt-in but more on that later. Let's talk to the guys real quick and then we got a couple of announcements and we will dive into your questions. To start on my left here, Bradley, how you doing today?

Bradley: Good man hanging out, working hard, instead of hard-working.

Adam: Are you going to go like a TV writing this weekend? Or is it now

Bradley: I've got my daughter this weekend. So it's her weekend but uh, December 6 that weekend. I'm going to my favorite spot Diamond Southwestern Virginia again for the weekend. Actually I'm going on the fifth for Thursday the fifth so looking forward to that although it may be cold it should be fun.

Adam: Nice. Nice. Marco speaking of weather How you doing man?

Marco: Man, I'm starting to get cold down here. You guys are sending your cold it was almost 65 last night. Oh ridiculous. Stop it. Arctic Well, whatever you want whatever you guys are doing up there Stop it. We don't want it.

Adam: Well, speaking of cold Chris How you doing?

Chris: I didn't know like. There's nothing to complain it's cozy warm and that was out today and it was sunny. Yeah, life is a good man.

Adam: Awesome. Hernan and Hernan, you still you're in Miami, right for a little bit longer?

Hernan: I'm still in South Florida. Yeah, I'm still here until Saturday, actually, when I'm flying back to Buenos Aires.Excited to be there. They're going to be spending the holiday season with family. But also exciting for next week and the week after, which is going to be Black Friday, so that's gonna be pretty cool too. So that'll be here.

Adam: Outstanding. Yeah. Well, it's good stuff. And I'm happy to be here in case anyone wants to know, the weather is just fine. It's like 70 I guess. I don't know.

Chris: Quick question, Adam.

Adam: what's that?

Chris: Are you guys celebrating 11th of November as well?

Adam: Um, no, is that a thing?

Chris: I didn't know. Like, I noticed there was were all kinds of like online sales on the 11th of November. So I was actually quite surprised.

Adam: 11 11 maybe just like making use of the numbers. You know, right. Fair enough. Well, I missed out on that since

Bradley: it's just like every year, people start putting their Christmas trees and decorations up and the station started playing Christmas music earlier on earlier every fucking year. So I imagine Black Friday starts getting earlier on early every year now to so jet rise.

Adam: So real quick if you're new to us, welcome. You're in the right place. You didn't end up on the weather channel or discussion of holidays. You are in fact at Hump Day Hangouts and we're going to answer your digital marketing questions shortly. But just so you know, you're in the right place, you can always ask your questions on the page, unless of course, it's broken and you can't get to the page like people were doing today. In which case come back in a few hours after we unscrew up our technical issue and come back and answer your question whether or not you can make it live you can always ask your question. We encourage you to be here live so you can get clarification or asked or gets more information from you as well as occasionally we do some fun stuff like giveaways. But you can always catch the replays on YouTube and get your answers that way.

Secondly, if you haven't yet grabbed the Battle Plan that is your next step, head over to battleplan.semanticmastery.com for a repeatable process, everything from new websites, age domains, YouTube channels, whatever it is going there and past that. If you're ready to grow your digital marketing business then you probably want or you should want a community that includes fast access to real-world info and that's what the mastermind is all about. You can find out more at mastermind.semanticmastery.com. And for everyone, no matter where you're at and ourselves included, we recommend getting stuff done right. You build a team, you build processes, you outsource and you get it done for you. And that's why mgyb.co exist you can head over there and get our way as to drive stack, syndication networks, press releases, link building, embed all sorts of stuff with some really, really kick-ass stuff coming here in November wink, wink Black Friday and then into the New Year. We got some good stuff coming.

Marco: I have two public service announcements. Adams Sorry to interrupt.

Adam: Yeah, let's do it.

Marco: Black Friday will be on Wednesdays from now on. I just determined that. And to all joking aside, we always say that be and the mastermind has its privileges. Well, I've been personally working really hard and incorporating some really not gonna say what it is, but some just some really neat things into the Mastermind to make the user experience to and to make people finding what they're looking for. To make that way better to improve the experience so that people can come in and find exactly what they're looking for, where it is, you know, so whatever it is that you're trying to find, Marco will talk shit about Google on and I can't remember when Well, it's not finished, not 100% because there is artificial intelligence involved. And interestingly enough the world is the SEO world is an uproar because of BERT, and we're actually using BERT in the Semantic Mastery Mastermind so again, mastermind being a member of the Semantic Mastermind does have its privileges because you're first to get everything that we do business building and ideas and concepts, and all of these different things. Hey, on tomorrow's mastermind webinar will be talking about BERT and AI and what it is actually, because you see all of these discussions and all of these forums and then all these Facebook groups, and nobody has an I'm not going to drop an F-bomb here. Nobody has an effing clue as to what it is that they're talking. They don't know what BERT is. And all you have to do is go into the documentation to see what BERT is and what it does. And you'll know that it's absolutely nothing to worry about. Absolutely nothing because of the way that we teach you how to do things in the Semantic Mastery Mastermind. So not only does it have its privileges in that we give you cutting it and anything that we can do to make your Your life easier to enter to make, whether its clients whether tank, whatever it is, it's there and we give it to people but it's also we try to make your life easier. We try to do all of these different things. Because you're a member of the Semantic Mastery Mastermind. It's included in the membership fee, nobody will have to pay extra for all the work that went into the back end of the mastermind to make things so much better. So, I'm sorry, it seems like it's a pitch fest for the mastermind. And I should be pitching the hell out of it. Because it's so good. We get testimonials time and again, of how well our stuff works. And so yeah, we should be here, tooting our own horns and singing our praises and whatever. I'm not going to go into that anymore. Just I'm just letting people know if you're in the Semantic Mastery <stermind, be there tomorrow and see just how much we have improved the learning experience. Let's call it

Adam: Amen. got one more to add on to that you guys are now made a post believe on November 4 about big news for Bradley. Bradley is going to be putting together some training, we decided based on the response. There's still a little bit of time if you want to get down on this, and what it is, is step by step program on how to grow, grow a massive brand using YouTube and GDN, Ads. And, you know, we just want to engage, because we have, especially Bradley didn't want to be putting in a lot of time and effort doing the training, you know, right leading up into the holidays if people weren't interested. But so far, we've got 71 comments, people interested in early access at a hell of a discount. So I'm going to put the link in if you want to get in on that. Just comment, leave a GIF or a comment on the Facebook thread and we will be in touch with you shortly. We're going to have some information that information about that going up. Hernan says let me in I think he got booted from the from Hump Day Hangouts.

Bradley: He's back in

Adam: Alright, well, guys, with that said, we got anything else before we get into questions here.

Bradley: I'll just give a little update on a couple of things. Number one, we've got anybody that joined Local Kingpin, which was the Google Ads training for using search ads for lead generation. That's going to be an update webinar on Monday. Because the interface has changed so much the principles, the method is still pretty much the same, though. There's just some slight differences that I'm going to cover. And the interface, Google Ads interface has changed a lot. Plus they've got a lot of new or improved features, such as automated bidding strategies and things like that, that I used to suggest never to use, but they've gotten so much better over the last year and a half, two years because of AI and it's so much better. So artificial intelligence. And so we're going to talk about that slightly plus any questions that anybody has So that'll be Monday, it'll be probably only about an hour long. That's just for me to give an update and answer questions. So if you're in Local Kingpin, I encourage you to get signed up for that.

Also, the Google Ads course that Adam was just talking about, that I'm going to be starting in two weeks, I think it's one and I say we're going to do that. I think Monday, the 25th is going to be the first webinar and that'll be about 90 minutes, maybe longer if there's, you know, a lot of Q&A at the end, and then December 9th, and that's going to be a two-part deal. The first one will be about YouTube ads and how to use that for branding. And for not not not so much lead generation it will produce leads, but it's not a direct lead generator, it it will but it's more about branding, and also driving relevant traffic into your digital assets. So your entity essentially. So we're going to talk about YouTube on the first webinar. And then on the second webinar. Again, that'll be December 9th. We're going to talk about using the Google Display Network. So it's good Google Ads training specifically for YouTube and the Google Display Network for setting up branding campaigns which works incredibly well for both building brand awareness but also for generating relevant targeted traffic from specific audiences from specific geo locations if it's for local into your entities, your digital assets for a particular brand which is great for SEO. So it's a way for using Google ads to not only produce relevant traffic but improve brand awareness as well as help the SEO that your any SEO work that you're doing, because you're driving relevant, targeted traffic from known audiences and Google to your SEO as your assets that you've been doing SEO work on. And that takes care of ART right – relevance, trust, and authority. Google understands that that's that recognize that traffic is an activity. It's relevant because it's from known audiences and specific geolocation if that's if it's for local you can target by geolocation, and it's also trusted, trusted and authority trusted traffic because it's coming from Google's known Google's audience buckets. And essentially, so it's going to be it's very, very powerful. I've just been crushing it with Google ads for clients over the last several months. And it just works really, really well. And I've been using them for my own business as well. And it's, it's just a great, great strategy. So that said, it's, um, it's going to be a pre, like right now you can get in for like, the pre-training special or whatever, where it's, it's a third of what it's going to be once I'm done recording those webinars, it's going to be packaged up and sold for probably 300 bucks, or right right, right around there. So if you want to get in for a third of that, I would recommend that you go check out the post that Adam posted, comment on it and then get signed up. Okay. All right.

Marco: So they're more than welcome to wait and pay us more later. Yeah, that's fine too. But I would suggest for people not to wait.

Bradley: Alright, so can we get into it? Now,

Adam: let's do it.

Bradley: All right, we got the screen. Okay, somebody confirm.

Adam: Good to go.

Bradley: Okay, so everybody can see my humping Wednesday meme GIFs alright. Hump Day right, Wednesday.

How Would You Add Relevancy To Your Money Site Using Drive Stacks?

So, Alright, so the first questions are and it's multiple questions. It's 13 pages worth of questions from Fred Wilson and Fred. Well, I appreciate your and I really do. I appreciate your questions. That's a bit much for Hump Day Hangouts. And also, it's getting a little bit into the weeds for stuff that we would typically only cover in this much depth in mastermind, which I'm sure you're fully aware of that, as a former mastermind member, or an RYS Academy reloaded specifically since it's so it pertains to drive stack stuff and kind of deep into the weeds. But with that said, Marco, how much of this do you want to answer?

Marco: I haven't really re-read the question. So,

Bradley: Yeah. So should I give you about 10 minutes to get through it?

Marco: All right. Do you have a general question that you can add the I'd be more than happy to answer general questions, but if it's something that's specific, yeah, that again, membership has its privileges and this things that I'm only answer for paying members and I mean, that that's just that's the way it should be. I'm sure that people who have paid three $4,000 for the course would appreciate me keeping the secret sauce in where it belongs.

Bradley: Yeah. And I agree and that, you know, I've read through the first two sections of this three-part question this three-section question, and I realized that it's, it's a lot more in-depth than what we would typically answer on a free Hump Day hangout because it's getting into very specific tactics. From RYS reloaded, we would cover it also in the mastermind, I'm sure. But this is not something that we can get that deep into it. That said, I'll give you kind of a general overview, and I'll kind of answer it and let you take add to it, Marco, and then we'll move on to the next one. So Fred, we would welcome you back to the mastermind at any moment.

If we're going to RYS Reloaded, either one of those would be good places to get this particular question answered. But that said, He's talking about his food business, his food tour business and talking about how to add additional relevancy. He did some keyword theme research using SEM Rush and looking at some of the competitors and found that there is some other keywords other than just food tour type keywords that can help to add relevancy that are kind of associated with the food tour business, but he hasn't been targeting them. And so the question is would adding in some of these other types of keyboard themes into the drive stack folders as subfolders within food tour folders, would that help to add relevancy? And because of the association that Google's is showing? And so I mean, to me, you've already answered your question. Yes. You know, if there's if there's a way to create that association, that you're you've discovered by doing some additional research, looking at competitors using some tools like sem rush and all of that kind of stuff, then yeah, you can you can add that additional relevancy into your drive stack. And that's going to certainly help. I don't know if you want to go further than that. Marco.

Marco: Yeah. Just a little bit, because, I mean, I can answer this generally we go after, especially the way that our keyword research VA is being taught, we go after anything that Google considers relevant. In a keyword, research cake, and we give you guys whoever orders the gig, the deep keyword research, all of that information. We do separate the movie will give you tasks will give you silos will give you information that we feel is where the money makers are, what the relevant keywords are, and maybe something that that that that isn't a money keyword, but Google still thinks that that is relevant. All of that is necessary because what we do inside the drive stack is create relevantly and push. Right? We create a relevance push from everything that we do from the spider web silo to the way that the drive stack is built to the way that the G site is built to the way the inner pages are done to the way that we mimic what's on the website. So yes, by all means, I don't care. We do use SEM Rush for keyword relevance, but that's not necessarily what will target what we do is we use Jeffrey Smith's Ultimate SEO Bootcamp training. And we go according to how he teaches what the top-level categories are. Then from there, work down and create the silos there, you will create three silos. But everything that's relevant should be at it. Remember when Network Empire started talking about color, current stuff, it's not, it's not there. But they began talking about it. And they began explaining it more what it was all about, what it means. And really, that's what we're trying to do. We're trying to create all of this in a self-contained Google environment for the bot to feed on, which is, that's exactly what we're doing.

Is It Safe Against Plagiarism To Curate Content With Attribution From Google Snippet?

Bradley: Yeah. And so the next question part of this, which it's kinda interesting that you asked this, Fred because we covered this, our own our very own data. You know, master link builder, was at our live event, hopefully, live 2019 in Denver, just recently, and he was talking about doing something similar that you're asking about, which is adding q&a. Questions and Answers into a doc within your Gsite within your drive stack and just linking back to the source but not actually hyperlinking just putting like the text-based link. So you're providing a citation, but what so you're citing the source, right? So you're providing attribution, but you're not hyperlinking back. I would say that should be okay, provided you're not copying, you know, if you're just copying snippets, like what is shown in the Google search results for the q amp a section. So when you search for a question in Google, and it brings up that featured snippet, which is a q amp a box, right, and it's got the dropdowns, and you click the drop-down, and then it shows a short it shows the full question and then a short answer and a link back to the source where it's pulling that answer from that question and answer from you can embed that or you know, kind of copy and paste that into a Google doc or something like that. And then still late as long as you're not expanding by going to the actual destination URL and copying more of the content. It's just a snippet. So it falls under the same rules of curating content would be on a blog post in that, if you're just highlighting, you know, reusing republishing a short snippet from somebody else's content, and then you're providing attribution citing the source, then it should be okay. Now, some people, some publishers will still make eventually, you know, sometimes they may find it and they may request that you unpublish it. But as far as it being a copyright infringement, as long as it's just a small snippet, and it's you're citing the source, it should, it should never be an issue. Although like I said, out of courtesy, if anybody ever were to contact you and say Please take this down or unpublished this, then you know, I would recommend that you just do it to avoid any sort of, you know, some sort of stupid battle that could ensue. Although again, I don't think there's anything wrong with it legally because you are citing the source and it falls within a specific brand. Members of the DMC act right there were the digital, whatever Copyright Act. So I would just, you know, encourage you not to go any further than what is shown in the snippets and the featured snippets within Google search.

That said, also, you're asked about curating a lot of content about a topic putting it inside the drive stack, then putting links to your money site, the correct way to push relevancy for your money site? Again, yes, you can do that. The same thing is by curating content on your money site, you can do that. Right. So think about that. That's what we've taught for years is the best way to generate content before even money site blog posts unless you're a subject matter expert and you're creating 100% original content. The problem with that is even as an as a subject matter expert, sometimes you get you run out of ideas. But there are a ton of other subject matter experts. I'm not talking about buying shitty content farm content, I'm talking about locating subject Matter content written by subject matter experts pertaining to your topic, right or your niche your industry, and then republishing, once again snippets of it, and giving credit to where it's, you know, citing the source giving attribution. And in the case of curating on a blog, your money site blog, you know, we always recommend hyperlinking to the source. And just using nofollow External links, that's what I've always done. Um, but that's very, very powerful. Because once again, you can create an original article out of using snippets of other people's content, where you're just adding commentary and opening paragraph commentary in between pieces of curated content, which doesn't have to be just articles, it can be videos, infographics, don't curate images. Please don't do that. You can. That's a no-no, but you can curate infographics, videos, mp3, so audio files, you know, other articles, you can curate all that kind of stuff. And it helps because it allows you to be able to produce content very quickly, inexpensively. And you can even train a virtual assistant, somebody that's not a subject matter expert how to locate good content, and compile it in a logical fashion, and then just add commentary. So in other words, you know, you can come up with a topic for a blog post, find supporting articles or even differing opinion articles, right so that you can do a compare and contrast or pros and cons or argue both sides of a topic in particular curated article if that makes sense. It's very, very powerful. And it's a great way to create co-citation, which is similar to co-occurrence in that you're linking out to other relevant sources. And so again, we talked about all of that in content kingpin, it's a training course that is still 100% relevant today. I still use that for all of my clients, that same exact method for curating content for all of my clients. You can apply that to drive stack stuff to you're still going to build that relevancy, topical relevancy. Just make sure you're Giving attribution even if you're not hyperlinking to it, I recommend you absolutely always give credit where credit is due. Does anybody want to comment on that?

Marco: No, I totally agree. It's a matter of mirroring right? Everything that you would do on the money site you do on the drive stack and Gsite, including curating content. That's right.

How Do You Add A Schema Markup To A Local Business Press Release?

Okay, cool. Well, the next question is from Kaydee. Hi, guys. How do you add schema markup to press releases for a local business? Press advantage sent an email with a link to Google structured data markup helper tool to create the code but on the page, it is asking to select a data type and then paste your URL of the page you wish to mark up. What URL do we enter here? I don't know. Because I don't use that tool. I'm going to point out another one here for you in a moment. The press release is not yet published. So it has no URL to target the markup and the data type is to tick in and the data type to tick is a local business. Thanks to know and here's why. Because if you're if you have your own press advantage account, or even if you Buy him through MGYB. And we set up an organization page or you set it up through your own account, right? So you set up an organization page, that's where you should have your local business markup. If it's, you know, an organization page for local business, you should have your local business structured data markup in the organization page, right, which will get added to all of the press releases that get pushed out. And some may not all, but many of the publisher sites that were they get published to will actually pick up that JSON LD code for local business markup. Okay, so you add that to your organization page. However, I've got a press advantage open here. Let's see if it hopefully it brings me into the same standby I'm gonna have to pause my screen for a moment because of it my plugin that reset my browser that Marco pointed out, a reset my reset the tab, so give me one second while I get what you're looking for.

Marco: Let me just tell people That if your press release gets published and you go and look at some of the websites were able to publish, and you don't see the schema markup, but you don't see an iframe that you send out or whatever, that's not on us. It's not even on press advantage. It's actually on that website, not wanting, you know, stripping out all of the code. But what we want anyway, is we want to get that in as many places as we can. And that's why I go it goes out to the entire publication network, but not every website will publish whatever it is that you submitted, just did just to make it clear to everyone because we do get support tickets about that. And it's like, yeah, there's nothing that we could do.

Bradley: Yeah, so to show you what I'm talking about. First of all, if we go to press advantage for the organization, which I should I forgot I got my ID page looped into this is going to break the browser. Let me see if I can get to Page Source before it shuts everything down. Um, Alright, so let's see if it'll pull this up. It might not. Okay, there we go. So if we scroll down, we'll see right here is my local business structure data markup starting right here. From here to there. That's my local business structure data markup, that's part of the organization page. Right. And so again, as Marco just mentioned, some sites when we publish when it distributes the press releases, it has this codependent to it. You know, it started with it with the press release, but some sites will pick it up and publish that JSON LD code as well. What I think you're talking about is for individual press releases, so here I am inside the dashboard. If you scroll down now there's a section says enter JSON LD schema, this will be attached to the release in addition to any organization-specific schema. So that's what I was talking about before. If it's a local business, you want it which is what I was showing here. You want to have local business structure data markup on the page, right that their organization page, but then For the individual, a press release, excuse me, you can add additional schema markup here. So what I would recommend here and you know you can do other stuff too depends on what you're having published. But what I would recommend is going to and this is a tool that I use most of the time, we're going to have one in MGYB here shortly, I'm not sure if it's available yet. But this is the one that I've been using for quite some time.

If you just go to Google and search for schema markup generator, look for technicalSEO.com or just go to technicalSEO.com and look for the schema markup generator, which is over here in the left sidebar. There's different types of schema markups that this tool will generate different types of schema. And so the very first one is article click on the article and then when you look down here, when it loads this page, you come down here to Article type, and there's actually one for news article. So select news article, and then just fill out these fields. And here's your schema code over here on the right-hand sidebar. Once you've completed all these fields, Then you just copy that and paste that into Press Advantage over here. Now again, there are other types of schema that can be generated. So it depends on what the article is going to be about. But just doing news article schema markup is very, very powerful, right to add to each individual press release. Okay, so that's what I would recommend. There are other tools out there that will generate this stuff to guys, this is just the one that I typically use. Okay. There's a good question. Now, by the way, that said, I gotta tease this a little bit. I'm inside my blog for that same company, I was just sharing my real estate business. And this we've got coming soon. We've got some pretty cool stuff coming up. And like the plugin will generate this Jeffrey Smith plugin, but it's the pro version, which isn't released yet, but it's coming soon. And it's got all the schema markup generator right inside WordPress for all every different type of schema, you can think of. It's fabulous. And so that same type that same article markup right there, if we come down here, there's an article type, blog posting or news article. And then I can just fill out all this stuff. It creates the code right down here and embeds it into the header of this particular blog post. And I can click update, and boom, that's going to have the same type of Article markup that we were just sharing. Pretty powerful stuff. So be on the lookout for that guys soon, early next year. That was a good tease. Right, guys?

Marco: Perfect.

Can You Embed The Website Pages In The GSite When Mirroring?

All right. Next one is Simon. He says We're marrying the main website to the G site. Can you just embed the website pages on the site pages? Or is it necessary to copy and paste the content for each website page on to the G site pages, I just use the embeds. I'm lazy like that, right. I work on the money site pages. That's what I flush out with good content. And I mirror them onto the site. And then I just and I do some other really cool stuff. We've been talking about how I do silos now. locations. So there's topical silos and in location-based silos, but I do it in a very unique way. And it works really well, especially when you use a G site. And yeah, all I do is grab the embed or create an iframe out of the money site pages, and embed them into the G site page, then I optimize the title of the G site page, obviously. And then, you know, you can mirror that into a folder inside of your folder and files inside of your drive stack. And then just smash that shit with embeds and or links, or both. And it works really, really well hit ever remember, that's your SEO shield. So we do everything externally to the SEO shield, right? So that would be the G site the drive stack and all of the tier one entity assets, which by the way, you can actually take those iframe into your syndication network properties to guys think about that. So right, there's no reason you can't push those embeds through to your syndication network properties too. good question though,

Does Proper Schema Markup Feed The Bot Enough And Not To Worry About Creating Long Articles?

Paul Thompson says, Does proper schema markup feed the bot enough that we don't need to worry about creating long articles on the pages we want to rank? No, but it does. It does definitely help a lot. Marco is probably going to be better at answering this one than me. I would still for money sites stuff still flesh out the pages, but adding structured data, like what I just showed with my blog, where you were, you know, again, you can add it manually now like right now, since the pro plugins not available, this there might be other plugins out there that do it, but I don't know if they provide the schema code that's 100% up to date. I know that a lot of times they're not updated enough. I'm not speaking badly about anybody else's plugin. I just haven't used them. But you can have like a code insert or plugin right so like. SoGo ad scripts header, footer and things like that header, footer type script plugins where you can add scripts into the head section or foot section or body section of any individual page or post, and you can go use schema creators like what I just shared, and create schema markup and and then put them into each one of your posts or pages or whatever, so that you're adding additional, you know, schema structured data that the bots love and I mean, that's guys, you're you'll you'll have an edge over a lot of your competitors if you do that kind of stuff. But I would still recommend that for money site stuff, you flush the content, the content of the page out to. Marco, what say you

Marco: Yeah, I mean that absolutely. Two things right. structured and unstructured data structured data is for the bot feed the bot as much as you can, which is exactly what we do. And why we use drive stacks and Gsites and iframe and everything that the entities entity stack, and everything else that we don't I mean that it there's a method to our madness. Now, if you then go and you send a person to a page. And now we're talking about people, we're not talking about bots, because what's going to happen is you're going to rank. And that's going to bring your traffic onto the page. And if there's nothing on that page to engage the person, then we no longer care about the but now we care about that person coming to the website and converting, finishing the action that they were set out to do, because if that person comes on the website and bounces, then you did you defeated the entire purpose of creating the all of the stacking that we created in the first place, which was to get that person onto the page that would convert them over an image is going to convert them of an image is going to get them to push and call whatever it is that you need to be done. To finish that, that then that's what's going to matter. So, two different things. If you need the content to rank you have to look at the competition. If you can rank or outrank the competition without 2000 or 3000 words of content, By all means, nobody, and nobody's going to sit there and go through the 3000 words of content on this is a really interested in whatever it is that you have to say. what you're interested in, is that conversion, because that's what centers everything at the end. And that's what Google is going to look at from beginning to end is whether that task and that goal. Well, whether it was accomplished.

How Do You Setup A GMB Page For A Business That Operates In Multiple States?

Awesome, thanks, Marco. So the next question was from jack, I'm not the next question is my client is based out of Texas but operates in five other states fully across the states not limited to anyone Metro region. What's the best way to set up the company GMB page, so reviews for one state aggregate under the main company as well. Or if that's not possible, what would be the best way to go about setting up the GMB either individually and each state Or globally under some other configuration? Well, remember Google My Business is supposed to be especially now there's another question I see on the page here a little bit lower about what happened on November 8. And from my understanding, which I've only done very, I've only kind of read through some comments and stuff, is that it was more it was basically an update to the maps algorithm for GMB stuff. And it's gone even more proximity-based. So they've Google's tightened the proximity filter, so to speak. And so with that said, Google, my business is supposed to be for local businesses, right? I mean, we've talked about setting up GMBs and you know, setting your service area, the United States, for example, and that's okay, but it's not it's okay for like the entity but it's not going to help you to rank anywhere in the United States and maps. That said, you're also in this case, you're talking about five different states. They're located in Texas but they operate in five other states. So you potentially you could have if you have an office and in each of their other states, you could have GMB for each office location. It's not necessary but you can. That said if you wanted to get reviews and let's just say Arizona, I'm just assuming let's just say that that's one of the states that you operate in. If you get reviews in Arizona, but you want them to populate on the Texas GMB if that's the way you have it set up. It's not you can't do that. If you had a gym be in Arizona, I mean, if all you have is the one Google My Business location in Texas, then it doesn't matter where you get the reviews from. They're all going to aggregate on that one and only Google My Business location. My point that I'm trying to make is you cannot get GMB reviews in one location and have them also populate onto another GMB location. You can't do that. It because each GMB entity or location is supposed to be it's own and collect its own or, you know, aggregate its own reviews. So that said, You know, I would, I would consider what it is you're trying to do. As far as if you have multiple GMBs, which I'm not sure that you do, but if you do, then what I would recommend you do is set up use some sort of review directing app. I know for contractors, one of the ones that work really well as birdeye.com. I think another one might be Podium, I've not used that. But what are some of my contractor clients use Bird Eye, and that works well, but it's like a review gate, right? So it would be an app where you send out to customers, or clients or whatever the company or the business sends out to customers and ask for some listen to review or at ask for a review. And then somebody leaves a review and it directs the app can direct where the review gets published to if that makes sense. So you have more control over it that way and if it's you know, below three stars, then it can be not posted as a review. Instead, it could be brought to, you know, sent to the customer service team so that they can reach out and try to resolve potential issues, that kind of stuff, I would look into something like that if you're trying to have more control over where your reviews are coming from and where they're going to be posted to. Does anybody want to comment on that?

Marco: Yeah, I'm just guessing that his client and whatever it is that they're doing that it triggers a three-pack, right? It triggers a map pack and it triggers map rankings if that's the case. Then get a map wherein each one of the places where where your client operate, and associate everything to the main entity, that's how Texas so then the AI which is sophisticated enough to then understand once you begin associating all of these to understand that it's all part of the same company with it's a company that operates out of Texas but has regional offices in five other states. So that if you do get a review, for example, in Texas for the company in another state, it could be taken into consideration. I'm not saying that the AI is that sophisticated, but it could mean at some point it will be, it will be able to understand all of these different relationships and put everything together. And if you do a really good job in your structured data of putting all of this together for the buck, then you won't even have to leave it to the bot to guess and try to understand what this is all about. You can tell it you can go with everything in JSON LD to tell about what this is all about. Having done that, then you don't have to worry about reviewing everything, or aggregating everything under the main company, it will all be taken together because everything is associated if you've done your job correctly. Now, if it's globally that we're not worrying about maps, and then the reviews wouldn't even come into play, unless you have unless you can trigger a knowledge And that's a totally different story.

Bradley: Yeah, and if that's the case, if it was globally then I would just have all reviews going to the one GMB asset, wherever the primary location is, because then all you're trying to do is build the brand, not individual locations, right?

What Are Your Insights On The Reported Traffic Drop Last November 8, 2019?

So Ross says, Hey, everyone, and then he's got the follow-up question below, which I'll just that's what and now come back to Joey's question where he says Ross is new here. What the hell happened on November 8, lots of traffic drops and the insight and that's what I was just talking about, as far as I know. I'm sure Marco's got more insight on this than I do. Because I don't geek out about this stuff anymore. If I don't see major drops in my stuff, I don't worry about it. So but apparently the what it from what I understand it was another maps update where it looks like they tightened the proximity filter to where it's it's even narrower now. Is that correct? Marco?

Marco: That's absolutely correct. They tighten up on the proximity. And proximity is a ranking factor, it's we can literally call it the most important ranking factor, although you can still overcome. That's why we don't usually see all of these changes in the things that we do. Because you can overcome anything, any part of the algorithm, you can overcome it. And people are saying that well don't use brute force. Don't do this. Don't do that. You can totally overcome anything through what they call it in the Rocky movie, good old fashioned blunt force trauma. And that's just feeding the but just a whole lot of related information, wherever it is that you that you're trying to expand to. So even though even if the proximity factor is the main ranking factor, there are other ranking factors that can and do come into play, if you can overcome that one factor. So is that something to just totally say, Oh my god, now I have to go get a DMB in eternity. City, not only in the area where I am but in the surrounding areas, it's being able to overcome that proximity factor. And we do it and we do a really good job of teaching that in local GSB Pro. And now, you know being at the location and being able to upload images and being able to show Google that you're actually there and that everything is actually from that location has become more important than ever.

Bradley: Yes, very good.

Does The Size Of Embeds Matter?

So let's jump back to Joey's question. It says hi, does the size of embeds matter? In other words, embedding a 10 by 10 GMB site is still the equivalent of embedding a 600 by 300. So the frame could be one by 110 by 10 or 600 by 300. And you still pass the juice Thank you. I'm size doesn't matter. Only because if you have it too small, then that could be considered cloaking. Am I correct in that statement?

Marco: Yeah, yeah, you could, you could be tagged For cloaking, although it's really hard if I mean if you do it right there no word. Most people can't do it right, which is why we don't even teach it.

Bradley: Yeah. I mean, technically Yes, you can still pass the SEO with the iframe present even if it's a one by one pixel.

Marco: Even if it's a zero by zero

Bradley: Yeah, it technically you can absolutely do that. I wouldn't recommend it if you know, because if anybody manually reviews it and saw it, then they could, you know, they could flag you for manual action. So

Marco: that would be the biggest problem right with someone coming in and actually, you triggering, First of all, triggering enough red flags to trigger a manual review so that someone from Google would actually come to your website because nobody trusts you're not making enough money now. Nobody. Most people are making enough money to worry about Google to have someone waste all of their valuable resources on looking at your fucking website in the first place. If you do get that big or if just if you just happen to get unlucky enough to trigger a manual, and they come and see that zero by zero thing, yes, that is cloaking. There's no reason for you to have a zero by zero iframe one by one unless it's a pixel, right? Facebook, Google, whatever, if it's unless it's tracking code. So they come in and look and they see code and it looks fishy. You're more likely to get hit with a manual and probably deindex, because I've seen cloaking get hit really, really hard.

Bradley: Yeah, agreed. Okay, so we'll say, Hey, Marco, have you announced the date of the four webinars for Bert? I guess that's for the charity stuff.

Marco: Yeah, no, I'm still working on that. It's not only BERT, but I'm also going to go into entities and AI and NLP and what it actually is what it isn't. We're gonna we're going to discuss and talk about everything that that other People just either refused to talk about, or they don't know enough about it to be able to discuss it. As soon as I have it already, I'm going to announce it. I'm going to announce the date I'm going to give you the donation page. And remember this all goes to a really good cause it's getting kids who would otherwise not be able to get an education getting them into school, so that they can get a good education get trained to get jobs and, you know, have a chance at life.

Bradley: Very cool. Alright, the next one, Fred says I was worried that that might be a problem. So that's because I was kind of tongue in cheek picking. That is a huge, long question. He says, thanks so much for answering my 13 pages of questions. It helped a lot. Thanks, guys. You're welcome, Fred.

What Is The Difference Between Q&A and FAQ?

Fit. So what's up? 50 says what is the difference between Q&A and FAQ? Well, it's, it's kind of the same thing or it's very closely related. Q&A is most of the time would like You can see in the SERPs is what I was talking about earlier. But FAQs that can be a little bit more specific to an individual like a business. Right? So I mean, they're kind of basically the same. As far as schema markup, it's the same. But what I mean the difference is frequently asked questions are should be answered by a client or business, right? Like, what is the questions that they get? asked the most by prospects and or customers or clients? Right? And they should have answers to that. But when it comes to q amp, a, what I'm what these, the way that I look at it is when you go to Google and you search for question, you'll see related questions that get asked enough that somebody took the time to create content around answering that question, and then marking it up correctly on their website so that they could get added to the featured snippets in Google search. So it stands to reason that that question gets asked enough. It might be a frequently asked question for another business that maybe your particular client or business doesn't get asked that much, but it's still relevant. That makes sense. So they're very closely related, but there is a slight difference, at least in my opinion.

Marco: Yeah, the difference is that that Q&A, people should be able to either ask questions or answer questions on the website, if they're not able, if they're your frequently asked questions and your answers are there's no way for users to engage with that. Then it's FAQ frequently asked questions. Q&A, again, is on a website where people can go in and interact with the questions and the answer. Yeah.

Bradley: Yeah, guys, it you know, I've talked about this probably in Syndication Academy. And I'll probably I'll just give this give another nugget away here because it works really well. And we're almost out of time. So anyway, those Q&A questions that you can curate, right from Google and the beautiful thing about it is if you type in a question about product service in an industry whatever the questions box comes up now what the drop-downs each time you click on a drop-down, it brings up like three or four more questions. So like you can just keep drilling down into those guys and that gives you almost unlimited content. Like, Think about it. It's a content hack, right, you can grab a question and an answer from those Question and Answer boxes that Google provides you and use that in GMB posts for example, right, just cite the source just like I was talking about earlier is the in the Q&A box right that the dropdown. as it expands, it gives you the snippet with the answer at least a partial answer. It might not be the full answer, but it gives a snippet and then it has the link to read more. Well, you can still use that link in the GMB post too so you give proper credit to where it's due. That's a nofollow link and a GMB post the button link right, and a GMB post. So the button URL, the URL that you attach to the call to action button. That is a dofollow link, although I here in just the past few days probably since November 8. Some of those are nofollow. And I think it's just because Google is still tinkering around in there. But those are dofollow links. So you can still link back to the answer, have a QA, write a question and answer that you curate it you basically are republishing from Google's own search results, to add relevancy to the GMB. You can do this on your money site too and link back to the source which is only proper and right. But then use the button URL in the GMB post the link back to your money site, right to your page that also is about that very topic or question and answer right so you again, you're it's creating co-citation. It's creating topical relevancy, and you don't even have to come up with the content. You can even go through and curate groups of questions like question and then create blog posts out of those on your money site where once again, you're publishing the question plus the answer. You can create a table of contents at the top of the page Marco stop me from getting too deep here. But with a table of contents with jump links, anchor links, right that jump down to each section that has a different question. It has the answer that links back out to the source, right, but it's a nofollow link on the blog post. And then just like a curated post, you can inject some commentary in between that stuff, with an opening paragraph and a closing paragraph with a call to action to contact your business or your company, your client that you're doing the work for, for help or services with that, you know, for products or services that solve those problems, those questions that make sense.

So again, guys, it's a great strategy to use those questions as a farm those questions right mine those questions, harvest those questions or whatever you want to say from one of those from this q&a panels that pop up in the Google search results and drill down into them. You can get gold topic ideas, blog post ideas GMB post ideas from that kind of stuff.

Which Of Your Courses In Which You Teach About Making ID Pages and Mirror Gsites?

So, Alright, the last question is oh Austin Don says, which of your courses do you teach about making it pages and mirror g sites? Well the mastermind, RYS reloaded local GMB Pro, any one of those three the mastermind local GMB Pro or RYS reloaded what it was, it's covered in all three of those locations. So, am I missing any here guys?

Marco: I don't think you did. Okay.

Bradley: Adam, you want to chime in? All right, last is not really a question. It's just a comment and then we're going to wrap it up, guys. I've got a TV repairman showing up in about five minutes. Anyways, I asked the question about GMBs and review in one location versus all the states that clients the Klein operates and this was that question about Texas and five additional states. We answered previously he says no follow up question. I just wanted to say thank you for answering it and you knocked it out of the park. I've wrestled with this in my head for a week and you made it clear as day thanks again, guys for all that you do. You're very welcome. That's what this venue is for. Anything else guys?

Marco: No, not unless another question popped up now. on the page,

Adam: I think you just scroll over Bradley, but the last call for everybody. Head over there. Just follow the instructions on Facebook get early access to the YouTube and UTM course Bradley's going to be put together here over the holidays and save a bundle but like they said to if you want to wait a little bit and pay us three times too much more. So okay with that.

Bradley: And let's go ahead. I was gonna say I actually prefer that. But, you know, I want you guys to save that additional $200 to spend it on your family's at Christmas. So

Marco: and stop by the mastermind tomorrow. The webinar, because we're going to show how much we've improved the user experience. Want to show how easy it is to find the information now before it was just okay, how do I get through five years of information? Yeah, because we have five years worth of videos in there in the archives, right? So just the latest videos. It's everything since we started. As I did you get through all that, well, now we made it really simple for you to get through it.

Bradley: That's been a long time coming. There's just so much damn content, so much video-based content and long mastermind webinars. It's been hard to, for people to find stuff and that's a problem we've been dealing with for a long time. And we Marco has been working on it in the background for since I think January of this year, maybe February, but it's been a long time. And now it's here. It's ready. So it's awesome. It's a big, big improvement. So, all right, everybody, thanks for being here. We'll see some of you tomorrow, the rest of you next week. Awesome. Bye, everyone. Bye, everyone.

Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 261

By April

Click on the video above to watch Episode 261 of the Semantic Mastery Hump Day Hangouts.

Full timestamps with topics and times can be found at the link above.

The latest upcoming free SEO Q&A Hump Day Hangout can be found at https://semanticmastery.com/humpday.



Adam: Alright, and we are live. Welcome everybody to Hump Day Hangouts Episode 261. I was just live in our Facebook group if you didn't catch that. So this is we're starting our fifth year and I keep doing this, I need to just do five, I can count to five, there we go. So starting off with Episode 261, as we roll towards 2020. This is really cool. If you missed out last week, that's fine. Just keep doing what you need to do show up here every week, ask us to questions. And we will keep answering or at least point you in the right direction. So first off, I want to say if you're new to this, that's awesome. Thanks for showing up. Thanks for watching it. You can come here every single week https://www.semanticmastery.com/HDquestions URL stays the same. And we update everything so that you can just come back here you can ask your questions. And even if you're not able to make it live, although we highly encourage that so we can get clarification or do a better job of answering your questions. We understand that some people have time conflicts or whatnot. You can always check out the replays on YouTube, ask your question ahead of time and then check that out by subscribing to our YouTube channel. So before we get too far into it, let's go around and say hello looks like we got everybody here. I'm going to mix it up and start down at the bottom. So Hernan how's it going, man?

Hernan: Good man I was having some issues joining Zoom so that's why I jumped in like a minute late but I'm happy to be here super happy to be here so as usual

Adam: cool cool. Marco How about yourself?

Marco: I'm good man. Birds keeping busy

Bradley: birds or BERT?

Marco: BERT

so yeah, but it's fun

Adam: good deal well Chris, how about you man?

Chris: doing excellent here today?

Adam: Gotcha where you were doing that in the world are you back home in Austria?

Chris: Yeah and it's snowing and I can't wait man I'm super excited like finally, it's getting cold here. Like everybody else always likes the heat and stuff I really enjoy renderers cool air helps to sink clear and stuff. So that's perfect.

Adam: Outstanding, looking forward to a little bit of that when I go traveling because otherwise, it's going to be like 65 or 70 for the next four months. So anyways, Bradley, how about you, man? How are you doing?

Bradley: Good, excited to be here? A lot going on. I know you're going to talk about some of it. But just as kind of an update, we've got a local kingpin update webinar coming up for anybody that's in that where I'm just going to kind of have a webinar and talk about some of the updates and Google Ads platform using it for lead generation and also answer questions for anybody that's a member of that program that's coming up on November 18, I believe Monday, November 18, at 3pm. Eastern, so you should be getting a notification about that if you're a member of local kingpin. And also I know the other one that we're going to talk about is the there are a Facebook posts in the free group that has where I'm going to be doing some training about you YouTube and display network ads so Google Ads but how to do it specifically for branding for lead generation as well as driving traffic, targeted relevant traffic into your SEO assets, right your entity assets that you build, if you've been building entity assets the way that we've been talking about, it's just a great way to fire it up and get that activity and relevancy from a trusted and authoritative source. Right. And so it's it kind of tickles all three of the activity, relevance, trust and authority signals that we've been talking about now for years for specifically Marco. So we're going to be doing I'm going to be doing some training on that.

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And we're doing kind of a pre-launch thing on that for people that want to come. Watch the training or go through the training as I record it live, it'll be two different sessions, and then it'll be for a discount, about one third of the cost is once it's been recorded, we're going to package it up, put it into a membership site, split up all the videos and all that kind of stuff. And it'll be a, you know, roughly a $300 course. So if you haven't already seen that post in the free group, go take a look at it, if you're interested in that training, I would highly suggest that you get in on the pre-recording the pre-sale and pick it up that way. Otherwise, you'll have to wait till it gets packaged up pretty and has a nice sales page and all that stuff. And it'll be $300. But I've been just crushing it with Google ads for the specific reasons I mentioned over the last few months actually. And I think it's something that everybody should be using in their business for their own business as well as something that they can add to their services for clients. So I want to go over that very specifically with you guys. And Adam, I didn't mean to steal your thunder but I just figured out chat about it. Well, I had

Adam: no no that's good. I mean, you're the one that's going to be doing the training and I'm hoping my screens actually sharing. This is the post you guys want to get to go to the group I put the link in. But if you're not joining live, you can go into that sexy, sexy person that posted it there but yeah, look at who is that Oh, join the group of spiders don't believe a word and just follow the steps right here. It's pretty simple. If you're interested in this and you want to get it for a third of the price because the reading part of the reason to we want to make sure that there's enough interest that Bradley's going to put the time into this with the holidays coming up. We got Thanksgiving we got Christmas coming up. now's a good time to do this but we don't want to put the time in and people aren't interested so far though, day that it looks like people are pretty interested Bradley. So this is my favorite so far. Shout out to Brian. I think he made his phone gift. Yep, it looks like good interest. So if you want to get in early head over there and let us know.

Bradley: You got too many chats going on in your Facebook. I saw the bottom.

Adam: been busy busy. So real quick wanted to get back to these guys before we dive into some more stuff. One last one to a lot of people has already gotten access to the POFU Live 2019 recordings for the live event in Denver in October. But if you still want to you can get access. I'm going to post the link down there, but you can get that at 2019access.pofulive.com and head over there and you can get access to those. I'll put that link up there. And then a few more just to answer the questions and get this out of the way from people. We normally here. If you're here, you're in the right place, and we appreciate you being here. But the next thing people always asked us is, well, what should I do next? You should definitely start with the battle plan, right? If you want step by step processes for getting results with everything from new websites, age domains, YouTube channels, whatever it is, go grab the Battle Plan. I'm not going to read you the sales page, you can check it out and grab it yourself battleplan.semanticmastery.com. It's a definite no brainer, we pack some cool bonuses in there as well. So pick that up. And if you're ready to grow your digital marketing business, you've already got some clients, you want to join an experienced community not only for the network but also for the advanced training, then the mastermind is where we want you to be all right. To find out more about that at mastermind.semanticmastery.com And last but not least, if you are in done for your services have to go to MGYB.co. And if you're not into done for you services, ask yourself why you're not in the done free services now, just kidding. But we recommend it to everyone and it's born out of the stuff that we used and we created processes for because you do get to that point where you're realizing you if you want to grow, you can't be doing all of this stuff yourself. So syndication networks are RYS drive stacks, press releases, link building embeds, all sorts of good stuff is available over there. Whoo. All right. So with that stuff out of the way, we got any last-minute announcements you guys are we ready to roll?

This Stuff Works
Bradley: I think we're ready to roll not anybody else.

Adam: Kidding. I did. I forgot one shame on me. I wanted to let everyone know ahead of time. We're getting started earlier this year. We are working up towards you know Black Friday. Everyone's got some cool sales going on. What doesn't matter what industry you're in? I'm sure there's gonna be a lot of cool tools available out there and we wanted to get a jump start off. This we are going to be offering some kick-ass training, some stuff that's never been released before, outside of the mastermind as well as some new stuff that's never been seen. And we're going to be giving that to you guys completely for free. You won't even have to opt-in, but we're going to kick it off with that, you know, this is part of coming off perfectly live and being, you know, seeing the power of learning, but understanding also that there are two more things that come with that you can learn. But if all you do is learn, it's really no good. You've got to then take some action, and then you're going to get the results you want. But we want to help you out by taking that first step, give you some good stuff that you can learn and then you can take it and start acting on it and get results. So stay tuned for some more on that.

Bradley: Sweet, so we're good. Let's do it. All right, let me grab the screen. First, let me get my windows all situated. All right, here we go. Only a few questions so far. So you guys better get the posting. Usually, it's usually pretty good though. We had a great hump day last week, guys for our five year anniversary. So appreciate that.

How Far Out Should You Schedule A Live Event Using OBS?

All right, uh, let's go into the first one I see was from Greg Pippin. He says, Hi, I plan to use OBS. to broadcast a pre-recorded video as a live event. How far out should a live event be scheduled to be most effective? Can it be just a couple of days rather than a week also is scheduling a live event for ranking purposes rather than just uploading a video is still as effective as it was a few years ago? He says I've watched your OBS usage video from three years ago. Thanks for that one is very clear and helpful. Yeah, it is still more effective to live stream.

It's very similar to the difference in Facebook, right? If you up to upload a video to Facebook, it still gets more engagement than a text-based post or even an image-based post it gets more exposure. But it was preferred specifically if you don't have an external link in it right but also if you do a live stream that tends to get even more exposure. And I think it's the exact same way with YouTube. If you upload a video, even if you live, I mean, you can remember you can, you can schedule a live event with YouTube and then upload the video as a live event like so pre-record, you can stream a pre-recorded video as a live event. So you can still do that without it actually having to be a real live like a live recording, like video recording as your as you're doing, if that makes sense. But it does, it gets more, it gets a better push. Think about this if you if you're subscribed to the Semantic Mastery channel, which by the way you should be and if you do not make sure you hit the subscribe button. You get a notification via Gmail when it's going live, right and so it's the same thing, you'll get some traffic that will come through to it. And remember engagement signals are one of the primary ranking factors for YouTube videos, both in YouTube as well as Google.

And so getting You know, if there's anybody subscribe to the channel, they're going to get notified, and maybe a few clicks will come through for people to actually engage with the video. Now, if it's for like a, you know, a lead generation video or something like that, where there's not really any real subscribers, then you probably won't get any engagement from that. But it still gets it still triggers something in the algorithm, right that it gets a little bit more push, it's treated, it's weighted heavier if that makes sense by both YouTube and Google. So yes, live streaming is still more powerful than just uploading. And I don't think that's going to change. That said, if, the sooner that you schedule a live event, the better and what I mean by that is the further out that you have it scheduled, the better, especially if you're using stuff like syndication networks, which once again, you should be because it gives the posts where that embed code is syndicated to or published to, it gives those posts more time to get crawled by Google. That makes sense. So you know, the Earlier, the better the sooner that you can schedule it, the further out from when you actually live stream at the better.

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Also, one of the things that you can do is build links to the places where the embeds are. That's, that's a very, very powerful strategy to help give it even more power and help it to rank better when you do live streaming. Because putting links at the pages that it's embedded on is a great way to get additional like to push extra juice into it. And it's almost like building anticipation like SEO anticipation for that so that when it goes live, it will rank a lot better a lot faster. So I would recommend that you get it scheduled as soon as possible push it through syndication networks that you have connected to your channel, you can always buy an embed package from MGYB. And take that embed code that you get when you schedule the live stream and submit that and have it pushed out across an embed network. Also, you could do link building to your syndication network properties and also link building from MGYB to the embeds. If you buy an embed gig, you can order link building to the embeds. And that's a very, very powerful way. Now, remember, those are all specifically SEO signals.

So the last thing I would recommend is if you're really trying to rank it, remember, I talked about this all the time, and we're going to be covering this, in part in the Google Ads training that I was talking about doing. The beginning of this webinar is to set up some Google ads from YouTube ads specifically to that video, and you can schedule your ad campaign, right. So in other words, you can go in and actually set up an ad campaign to start pointing or buying views directly from Google, right through the Google Ads platform to your video when it goes live. So when it's actually published. And that's something that I would recommend that you do and by the way with YouTube now you can set up campaigns with either a daily budget or an overall campaign budget, which means you could take $20 and add create a campaign with just 20 bucks for ample, that will start the campaign start day and time will be at the day and time that you plan on streaming your video, right? And what happens is that video, you know, it'll, it'll the when the ad will start running. And it'll just run until those $20 is spent. And that way you don't have to go in and edit your, you know, edit the campaign or turn it off after a certain amount of time if that's something you want to do.

If you do that between the SEO tactics we just talked about, which is syndicating the embed code, doing an additional embed blast doing link building to the embeds. And then also buy some initial traffic so that when it does stream, it gets real live, valid engagement, right views from people from Google users, because you're buying views directly from Google. Those are all real views, not spam views. It's not spambots. It's not fake, you know, share groups and any of that shit. It's real people that you're buying from Google You should rank it's not I mean, it's a very, very powerful strategy. So that's what I would recommend you do anybody gonna wants to comment on that?

Marco: I mean, the last time we tried it was when we were doing what did we go after I forget, but it was somebody was doing a release of some software and press releases worked really well if you set those up. And, you know, you get them like tours when it's supposed to happen because it's newsworthy, right? What a press release is for, it's for something that's newsworthy. So if you announce that, that it's going to happen, that it's coming soon and that it's happening so so you have three press releases, and you silo them and you set them up the way that we teach PR stacking, then that's going to create a major push. By the time that the third one comes up, it's going to push everything forward. We had great success. When was the last time we did that? I don't see why it would be any different now. It could be even Better says they're working so much better.

Bradley: Yeah. And that's a really good point, Marco, I appreciate you mentioning that because I wasn't even thinking about that. Because, for example, if you order a press release through MGYB, which gets pushed out across the press advantage network, you can, if you take the URL of the live stream, you know, this the YouTube URL, and you put it on its own line in the press release, or if you order it from us, like if you have your own subscription, you can do it yourself or if you order it from us just put it in the instructions when you order. And we can add the video URL on its own mind which will become an embed on many of the places that it gets published on not all of them, but many of them. So that will become another embed that's in a press release. And you can schedule the press release to be published around that time. And like Marco said, you can even do a pre you know, not like an announcement type press release that announced that the video is going to go live at this time. You know, this day and time, then you can do one that actually publishes go Like publishes around the time that it actually goes live, which is very, very powerful. And then you can always do a follow up one afterward. And again, you can silo those together. And that's that actually kind of takes kills two birds with one stone, because you get backlinks. And you get embeds on a, you know, high domain authority type in, you know, authoritative type. I don't care about domain authority, but authoritative type media sites, you get a lot of embeds, because it goes across a pretty big publishing network or press wired network. And then you also get, you know, a lot of these press releases actually get real traffic. And I know that because if I look at analytics, I use a lot of press releases. And if I look at analytics, I see that I get a lot of referral traffic and referral traffic even from the press advantage website itself, which is really, really good. So that kind of kills me and you plus backlinks as well, because in some cases where it won't actually embed, it will still show the URL which will count as a backlink.

This Stuff Works

So again, very, very powerful strategy. So thank you for that. Marco But yeah that's that's a really good strategy guys you can still crush it with YouTube SEO if you do it properly I think engagement signals are super powerful for that though and you can anything you do with SEO you can kind of amplify that right multiply it by just buying some engagement signals like I said even $20 is enough to usually significantly move the needle.

How Do You Sell Your Domain To A Prospect?

Matt's up? He says, Hey guys, I have the following question. I only com domain that I purchased three years ago for marketing for a marketing agency project and then got postponed because I focused on other projects despite I would like to keep the name the website has little work done SEO wise and I've recently found a European agency with the same name and branding, but a.ie extension the company seems already quite established and was created after I got the.com domain. Considering all these I would like to contact them and offer my domain for sale any ideas or tips on how to approach them and propose an initial number. I know that to them per se is not that valuable. But given the situation, I may squeeze some money of this Thanks in advance. Yeah, you know, Matt, for the first money I ever made online was actually selling domains. And that's really what got me hooked. I was still learning SEO at the time, but I had saw some course that was, you know, WSO or I don't even think JVZ was around at that time. But it was a course that I bought about domain like being a domain owner, right. So learning how to squat domains and then contact people and sell them and the first one I sold was Austin Windows or Windows Austin or Houston windows or it was it was somewhere in Texas and one of the big cities and it was a basically a Windows for a company that sells windows and replacement windows and it was just an exact match domain. And all I did was I put a HTML page up on the domain that was just a for sale page.

So basically like a for sale sign with contact information, and I contacted replacement window companies, and that particular city, I just would go email them or use the contact form on their website and say, hey, I've got this domain that would work really well for and by the way, on the for sale page, the HTML page, I put screenshots of the Google Keyword Planner that showed the exact match keyword like Houston Windows, or Windows Houston or whatever, and showed how many searches per month it got. And so I said, You know, I kind of created like a little sales page for it, that was just an HTML page. And then I would contact the low of the companies in that city and say, Look, you could buy just buying this domain and redirecting it to your existing domain, you could capitalize on some of this traffic that showing and it was like, you know, I don't know if it's 400 and some searches per month in. So anyway, uh, you know, a few people would respond back and they said, Well, how do we know you really own it? And I would say, well give me you know, I'll put your company name on the sales page, and shoot you an email when it's ready and you can go back and take a look at it. And then they would go look, and it would have their name at the bottom left, say like, do you want this domain? Whatever the company name was question mark, and then they would reply back and say, Okay, and so I ended up selling some domains that way and I would sell I would buy them, you know, for 10 bucks registered for 10 bucks, and I turn around and sell them for anywhere between $150 to $250. And, you know, that wasn't much money, but it was pretty cool. And that's how I first started making money online and I only did it for a couple of months and then I got started really doing lead generation and SEO stuff. So with that said, that's what I would do is maybe contact them and you know, let them know that you have it, have the domain and that you want to offer it for sale. I don't know about off, you know, you can come up with your own number. I get a lot of emails from people that have domains that are similar to something that I've recently registered, and they offer to sell it to me and sometimes their numbers are like ridiculously high other times the reasonable but I never buy him anyways, but I guess it really depends on the how big you think the company is and all that I don't know how to value that. There's probably some sites out there that can give you some ballpark estimates as to what the value of a domain would be, especially if there's a brand out there that has some brand equity. But you know, I certainly think it's a strategy worth attempting Anyways, what do you guys think?

Marco: Yeah, that's totally going to depend on how badly this other company wants the domain, if they wanted at all right, because like you said, you get offered domains, you don't care. You don't really want it. So it's worth nothing to you. That this is like this is exactly that situation. How much is it worth to that company? Could be nothing, could be a couple of hundred dollars. It's not going to be thousands because there's nothing on that website. Right? He says, there's really nothing there. So what drives the value of a website is whether it has traffic, what that traffic does it on the website, right? Is it producing money? Now we're talking bigger numbers, but if it's just dot com with a company name. Tell a look, I got this.com it's your company name you want it? Yeah. Well, what's it worth to you? It's really that simple.

Bradley: Yeah. Yeah, that's what I would do. I mean, you could come you could throw a number out. But if it's ridiculously high, they're gonna, you know, or they think you're way, way off, then if the proper you'll probably lose it as a possibility. So you may be better off just asking them, what's it worth to them, and if it's something that's, you know, ridiculously low for, you just disregard it. Do you know what I mean? However, that said, one of my clients, he's a roofer. He bought his domain. It's a great domain, and he bought it, he paid $20,000 for it, because somebody else had it, and he wanted that name. So he bought it, and it's a very short succinct name for roofers. And he really, really wanted it so he paid 20 k for it. So some people will spend a lot of money on the domain. And that was like, shit that was 10 years ago, that he bought that domain for 20 grand believe Or not.

Is There An SEO Ranking Advantage To Host A Local Business Site On Amazon S3 Compared To A Regular Hosting Provider?

Okay, next one is Gord. What's up, Gordon says, Hey, guys hope that you're healthy and wealthy. I recently heard that there is an SEO ranking advantage to hosting a local business site on Amazon s3 instead of a domain on a regular hosting provider. Is there any truth to that? Or is there no real difference? And does Google have a similar platform like Amazon s3? Yes, Google Cloud? And if so, what is it called? And when hosting the site, they're providing the SEO ranking advantage over a regular hosting provider? Thank you. Very much, as usual, for your help is greatly appreciated. Okay. Yeah, we'll see. The problem is when you say regular hosting provider depends on you know, hosting providers are all across the spectrum of whether they're qualified or not. What I mean by that is if you go with some cheap budget, host like Hostgator for God's sakes, or, or what's the other one, GoDaddy, something like that. There's a, you know, they're a dime a dozen budget hosts out there. And if you host a site on a budget host, it's very likely that you're going to be placed in better neighborhoods so to speak. In other words, you'll be stuck on an IP with a bunch of shitty other websites out there that in there typically overcrowded in that, if anyone domain or handful of domains gets too much takes up too much bandwidth, it'll slow your site down. There's just there's a number of reasons why you should use a quality host. As far as a ranking advantage goes. Yeah, there there can be using like, like, that's part of the reason we use Amazon S3 buckets to host HTML pages for what we call the ID pages or the entity pages, right? Because you kind of siphon some authority from the Amazon domain. So it's very, very powerful. And Google has Google Cloud, I think it's called that has something similar. I've never set one up on there. But I think you can do something similar to that. But if you want to do like a WordPress site or CMS, essentially a content management system, you need to have database and all that and you can do that there's through what is it? I think it's Amazon elastic cloud. You can actually see posting that way. But I'm not sure I haven't done any testing on that. Maybe Marco can talk about that it probably would be better. But I don't know for sure. Marco, what do you think?

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Marco: You could do WordPress on elastic cloud, right? You could do he can we can do whatever you want. You can do it, whatever you can do on any other host. As far as cloud hosting, Google has the right cloud that Google com. They have, they have web hosting. So it's just like any other hosts. And as a matter of fact, you can use that and use happy g sites are awesome. You do your own. map your own domain over to the map the G site to your own domain, use Google for hosting, and now you're piggybacking or stacking on Google. I mean, I'm all about stacking on Google. And we got a lot of great things coming out 2020 a lot of testing that's going to be on we have some awesome things that are going to be coming on and some of these are just Just these things that we're seeing, like stacking, but that's what I would look at, go and look into it and see if there is any benefit that might not be. But since you're going into places that aren't regularly sorted or normally spammed or not spammed like others, then it stands to reason that you're less likely to be in a bad neighborhood, it's likely to be faster. It's like, it's likely to be a better server. The latest version of PHP is likely to be remembered. There's a lot of things that really matter when it comes to all this. But this on either one of those.

Bradley: This is Terry Kyle's cloudboss.pro, he did this. He created this as a solution for SEO hosting that actually uses all these type of cloud hosting platforms, very authoritative platforms as a way to create pbn networks using cloud hosting, as opposed to the typical budget, you know, SEO hosts and that kind of shit. So this uses Amazon S3 to Elastic Cloud. And then there's Amazon light sale. I'm not even sure what that is joint lemnos, vulture Digital Ocean Rackspace, those are all cloud hosting environment like you can set up hosting WordPress sites and such on there. So this is something you might want to check out to if you're going to be doing this for more than one it's rather inexpensive. You know, when I used to build PBNs, I actually had transferred a lot of my sites over to here. So I mean, I don't run PBNs anymore at all, but when I did I actually use Cloud boss pro for the last probably, maybe a year, year and a half that I was running PBNs was on this service here. So check it out. Terry Kyle. All right.

What is The Most Effective Way To Consistently Attract Business And Keep Local Clients Ranked In 3 Pack?

Matt says for local SEO, what do you see is the most effective way to consistently attract businesses that need SEO specialize? That's Matt, I would say specialize in his particular vertical and create all of your messaging and your marketing collateral. for that type of a business, that particular business vertical or industry, so that and then also you know, if you don't if I'm assuming I know Matt because you by you're quite active and and some of the groups that I know that you, you do a lot of SEO, you know, you probably have a lot of clients but if you specialize in a specific vertical, that's where I found the best traction with getting clients is to become an expert for specific business, vertical or industry. Because, again, you get you to get to know that industry very well. It's much easier to scale your business because you don't have to constantly come up with new, do new keyword research, new market research, new marketing, creatives and all that kind of stuff for each new industry. You get very, very good at being able to speak with business owners in a particular business type because you know them are there, how most of them are for that matter. But also you know that you know, their customer base, right so you understand their industry and the needs of their customers or clients. So it makes it much easier to be able to sell to them as an expert and a particular type of, you know, as a marketing expert for a particular type of business. So that would be number one also to make sure that you have case studies that you can share. And that's why I love lead generation sites because I can create lead generation assets in a particular vertical, and then use those to show so that I'm not showing competitors. And remember when you're like if you're pitching to somebody in one city, and you can show maybe clients that you've put in the same business vertical that you've gotten results for in another city where they're not really competitors, then that's okay to do as well. But what I liked about lead generation sites is I it doesn't I could create a lead generation site in the same city of a of a location that I was pitching services to to say look in your own city, I've already been able to get results for and generate leads for people that are looking for your products and your services in your city and That's part of the reason I like starting with the lead generation and then backing into a client, if that makes sense. But you can still use any number of existing clients that you have as well as a lead generation if you have any lead generation assets in that particular vertical and create case studies, right, and share that with them. Video emails work really, really good.

Something else which I talked about at POFU Live as part of my holistic marketing presentation was whoever you're marketing to your prospecting to hit them from multiple angles. So don't just contact them via email, right? You want to send emails, direct mail, remarketing, make sure that if they've engaged with any of your digital assets that now they're being remarketing to them, the Google Display Network, Facebook, YouTube, if you got you have to have 1000 people or more on a remarketing list in YouTube, but you can also set up we're going to be talking about this very specifically in the Google Ads training that I'm going to be doing if we get enough interest in it. That we talked about at the beginning of this webinar, it's in the free Facebook group that the post about it, but how to set up prospecting campaigns using branding ads on YouTube as well as the Google Display Network because you can get very specific targeting, and use what's called in-market audiences for people. And Matt, we talked about this in the mastermind just on the last webinar specifically, but how you can go in and select for YouTube in the display network in-market audiences for people that are looking for Business Services, advertising, and SEO, advertising and marketing services. And you can actually select that as an audience type. And then you can set geographic targeting, you can do what's called layering and all this other stuff to where you're constantly in your brand, right as a specialist for their industry. And you're you get in front of them so that your brand gets seen by them over and over and over again in multiple formats. And when they see that they're going to think well, this guy's and if I'm seeing him on websites, banner ads on websites, if I'm seeing them in search I'm seeing them in YouTube, Facebook, getting direct mail from them got emails from them, ringless voicemails are coming through, that's something else you can do like slide broadcast and these other kinds of like voicemail injection services, you're constantly hitting them. Imagine what they're thinking about when they, when they're thinking about marketing. They're going to think, well, man, if this guy's everywhere, this is what he could do for me, right? Or this, you know, this agency is everywhere. This is what they could do for me. So that's what I would recommend that you do hit people from multiple angles, it's I think it's much better and more effective that way than just trying to hit somebody from the same old method that everybody else is using, which is typically email, which is not it's not nearly as effective as it used to be in my opinion. Does anybody want to comment on that? I know Hernan's probably got something to say about that.

Hernan: Yeah. Yeah. And I totally agree with what you're saying. Bradley, I think at this point, the more touchpoints you have with a person from different angles, the better you can, you know, reach to them, and you create that half halo effect. We're discussing A little bit under the event, right? The halo effect that you create and you generate when you're everywhere. And we get that a lot, right? When we get a lot of Semantic Mastery, the fact that you know, people will jump in on a call with us, or let's engage with a, with an ad. And they'll start saying, Well, now I see you guys everywhere. And that's exactly what we're trying to achieve. So yeah, totally agree with you go above and beyond, you know, what you're doing right now and you will reap the rewards. And you will keep on learning and stuff, which is pretty cool, too.

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Marco: You know, from the feedback that I'm getting in, in the mini mastermind. I have mostly agency owners and in our mini mastermind, I have Jordan is on their Ed and a couple of other people. And the message is that they did start young, the little, the little fish in a small pond, they became the big fish in that small pond specializing but what happens is that you get so good word gets out because you know, these people, business owners, they'll they'll be Whatever meeting they're in whatever owners meeting they're in, and they'll be talking about what who's doing what for you, and what gets out. And what these guys are finding is that the more successful they are, with the clients that they have, the more that the word gets out that I'm Jordan can probably chime in on this. And if he's listening to our Hump Day hang out, in that it really helps, you know, to get this up, and maybe not clients and one specific thing in other areas and you'll begin expanding into other niches. And that's when you have to get really good or hire people who are really good. So that you can concentrate on just scaling the business. So you don't have to be in their day to day trying to do the getting into that day to day thing that keeps you from scaling. So so you hired great people. So this is how you do it. You may start that way. You become well known the guy who produces results, no matter what and Needs, you can't help but scale once that happens?

Bradley: Yeah, because people will start to seek you out. That's the whole point, your agency, that's the whole point. word gets out, and then you start getting referrals. And those are the easiest to close is also like the easiest type of prospect to closes a referral because they've already remembered if somebody's seeking you out there, they've already made the decision that they want to work with you or your agency if that makes sense. So it's just a matter of coming to an agreement of terms, which is why As I said, I think, you know, Marco is correct. I mean, for example, with my own agency, I got referrals from all different types of businesses and that's primary contractors but different industries within the home service contracting field, right. So I you know, I've had to do a lot of that and that's fine. But if you get really good at one particular business vertical, then what happens is like people in that industry will start to seek you out specifically, even if not through referrals, but it's because you can make a name for yourself, for example, you can even advertise and market within industry publications for example, you can get ads put on like through placements, digital ads on industry publication websites, but you can also do print ads and things like that. And if you have a reputation in that particular industry, then people will gain will start to seek you out. And it's really, really good because it's much easier to sell your services and close a client when you have somebody that has sought you out. It changes the psychology 100%. So anyway, the next part of that was in the best ways to keep local clients ranked in the three-pack. Well, there's a number of things for that Matt, and I'm sure you're aware of that. Press releases, content marketing, GMB posts, traffic and getting real traffic to the GMB and engagement through that which you can also you know, you can get organically but you can also do that by purchasing traffic, which is what I've been talking about using Google Display Network and YouTube. Even search ads for that matter if you're using location extension.

You can get you to know by clicks from Google that way which will help to keep it ranked. There's you know, just so many different things that you can do for that. That to keep local clients ranked if you have real bonafide address citations still work for that. Using drive stacks obviously and I know you know that link embeds and link building the entity loop all of that stuff can help to keep a client ranked in the three-pack. Any other comments on that for move on?

How Many Tiers Are Set Up In A Multi-Tier Syndication Network Package?

Okay, Mike's up he says your multi-tier syndication network package how many tears are set up support responded to melt? responded to me multi-tier networks come with two tiers. The first tier is a branded network, the second tier f3 persona-based networks, but that was confusing. What does this mean for total tears? Yes, that's exactly what that means. As the sport response says, One branded network, three to set two-tier persona-based networks which is a total of four networks, four rings, right? So for syndication rings, the branded tier plus three persona based networks and that is correct. And you'll also get the best practices video that comes with it if that's what you want. You can also go to support.semanticmastery.com, click into our knowledge base and look up multi-tiered. Sending syndication networks, you can also find that same video where I talked about best practices for that on our YouTube channel. If you go to youtube.com/SemanticMastery, use the search channel function and type in multi-tiered syndication networks. And you'll find the videos where I talk about best practices for how to use that if you're doing it for blogs syndication, but essentially, very quickly, the best thing to do is if you're doing multi-tiered syndication networks for blog syndication, that you make sure that you have related content feeds RSS feeds, that are also acting as triggers at this for the second tier networks, right.

So because you want to mix content on the persona based networks, so that is not always Justin You're content being published your branded networks perfectly fine. That's what you want. You only want your content to be published on your branded network. But on the second tier networks, you want to have other related content feeds, publishing content to those in an automated fashion, so that you're kind of mixing your content up with others on those persona-based networks. And again, all of this is covered in the best practice video that you'll get whenever you order the network and it's delivered. You can also find it on our knowledge base at support dot Semantic Mastery calm as well as on our YouTube channel. So go check it out and it will make much more sense to you. I've even got some very nicely drawn snag it diagrams, where I explained exactly where to add additional triggers and all of that stuff. It's, it's very, I've done a lot of training on that and it's all available to you.

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Is It Okay To Post Articles As It Is And Rework It Eventually Or Should You Publish Only Finalized Material?

Vitaliy says Hello, guys. I hope everyone is doing well. I look. I took a lot of action since the last Hangout. Thanks for the motivation. I'm getting a few articles delivered from my writer and they need a little bit of editing personal touch plus multimedia. Is it okay to post articles as-is and rework it eventually or publish only finalized material? Best regards, you guys are awesome. Well, it depends. I mean, it's, it's really better to get the content the way that you want it before publishing it. And for a couple of reasons. You could do it both ways, but for a couple of reasons. Number one, if you're using a branded syndication network, which you should be, then once you publish it, even if you go in and edit the post on the blog after it's been published, it's not going to edit where it's been syndicated to write. It gets syndicated one time and that's it unless you do something like republish old posts, which is a plugin you can use for WordPress, which will automatically republish it to the RSS feed, which means it will syndicate again, or you could even go in and like unpublished the post in your blog, and then republish it again. And that'll inject it back into the feed, there are a few things that you can do for that, but then you cannot end up technically with almost duplicate posts on your syndication network. So for that said, For that reason, excuse me, I would suggest that you wait until the content is ready to publish it. Um, you know, I've done both. So I'm, in fact, with my real estate business right now, I was doing some training for our mastermind members on a silo structure. And I published a bunch of posts, which were just titles and like it had you know, in the title was just added as the text within the post to I didn't have any content, it was just to show kind of a particular silo architecture that I use. And so, you know, there were several posts and saw, like with siloed posts or whatever, that didn't have any content, they were just titles, and they got published to my syndication network. And so I can't really go back and edit those unless I want to go back and manually do all that. Since then I've started actually filling out and completing some of those posts. And it takes a little bit of time for Google to come back and crawl it, it took a little bit over a week, but you know, it will come back and crawl it eventually. Or you can, you know, try to ping it through, you know, by sending backlinks to it or traffic to it or something like that to get it crawled. But it's much better, in my opinion, to just kind of get everything set up first before actually hitting the publish button. Does anybody want to comment on that?

Marco: Yeah, I totally agree. What do you want people to see? What do you want people to see on your website? You want them to see something that's halfway finished? Do you want to publish something to your to one that's halfway done, and then go through all the trouble of having to correct it? Or do you want to just go out once so it looks good for people so that it makes people want to click wherever they find your content makes people want to click on it? Come into your and get in your sales funnel, right. Get in the door. How do you want to do it? And I would totally say yeah, make it as good as possible.

I'm not sure I'm going to have time to look at that one. I'm just trying to read ahead, but we might have to answer that question next week if I get a chance to look at it.

Any Tips On How To Push Glassdoor Pages Down On SERPs?

But the next question was from Jonathan. He says when searching for my client's brand name to serve positions are taken by Glassdoor which reviews what it's like to work there. Unfortunately, there are a bunch of bad reviews of what it's like to work there from a few bad employees, any tips on pushing those Glassdoor pages down? Yeah, that's, you know, that's like standard or classic reputation management. Um, there's a number of things you can do publish press releases, where you're using the brand name in the press release title, right? So that you're optimizing the press release and the title for the brand that works really well especially again, you can order press releases through MGYB. And, and several, if you like, again, my real estate business that I recently started had had, if you do a brand, search for it, there There's like three or four press releases that are on page one for my brand, right. So again, it's something very, very powerful. You can do press releases optimized for your brand, make sure that that's in the title. drive stacks. The Google site from a drive stack almost always ranks on page one for a brand search if it's done right, and which means if you get it from us, or if you build it based upon our training, then you can end up getting ranking the drive stack or the G site, excuse me for the brand search. Make sure that all that you know obviously you have all your top-level social media profiles that are completely optimized, right, so completely filled out profiles completed as much as possible, send backlinks to them. Remember, those are types of social media profiles that you can just hammer with links, and we've got link building packages at MGYB which are perfect for that. Right because you can just throw the kitchen sink at them to get them to rank. If you have stuff like Yelp if it's for a local business, you know a business that has a physical location. It's got a GMB and things like that right? You'll have citations. yelp is one of the ones that typically rank so you could always push a shit ton of links at a Yelp page. Again, make sure it's fully optimized and filled out with images and all that other kind of stuff so that you can push Glassdoor off the front page. It's just, that's classic reputation management stuff. Anybody else wants to comment on that?

Marco: No, I was perfect. Okay.

We're not gonna be able to look at this. I'll take a look at this. Maybe we can comment on this next week. But we don't have enough time to actually scroll through all that right now. So Jordan says Woohoo, the POFU recordings are totally worth it. been listening through some great stuff in there. Thanks, Jordan. We appreciate that.

Bradley: Adam, you want to comment on that really quickly, because I don't know if you mentioned that at the beginning of the webinar or not.

Adam: No, I did. I put the link in there. People can still go grab them. Definitely want to do that. And it's, yeah, unrestricted. We got the full recordings in there along with some Kick-Ass bonuses so like Jordan said totally worth it. I suggest you grab it.

Bradley: Very cool, thank you

What Are Your Thoughts On The BERT Update?

okay, Will's up he says Hey guys, what are your thoughts about the BERT update and what things should we be focusing on for SEO the Semantic Mastery way?. Entities, right? What we've been teaching for two years is entity validating the entity and building that entity up creating the entity loop right all of that Marco go ahead and run with this because I know you feel very strongly about it.

Marco: Fuck Bert. No seriously. My charity webinars are coming up. I must. I'm gonna do a series of charity webinars. I'm going to be talking about BERT entities, Ai, all of these things that everybody does so much confusion. So many people trying to take advantage of people and just know people naturally fear all of these updates. OY, you know what, what do I do now? And it's all it's just a smokescreen guy. So it's Coming up here, I'll announce it a couple of weeks before I start that there'll be four webinars, just like last year, and I'm going to take you all the way through the things that everyone is is refusing to tell you are the things that people just they just don't know. Because they don't bother testing. They just go by what Google says, or by what their opinion is or what they think we actually test all of. It is tested, I'm not going to give you theory, I'm not going to give you what I think I'm gonna give you what I've tested, I'm gonna give you what I know. So there you go. And as far as what you can do for but don't do anything, because it's it doesn't really matter right now. Doesn't really matter, it will matter. And, you know, tune into the charity webinars, and I'm going to tell you how you can go ahead and start planning for now, they will tell you that you cannot optimize for BERT of a rank brain or for anything else. But damn, what have we been doing for the past four years? I must be doing something wrong. It's right

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What Are Some Ways On How To Promote A Podcast Aside From A Press Advantage PR?

Austin Don says had a client do a podcast on the podcast network I did a PR about it through my press advantage subscription any other things I could use this podcast for it, Yeah, you know upload it to YouTube right? create a video out of it. You could even just you know do a screenshot of something and then uploaded as a video right with is just with just an image and add it to YouTube as well. You can also syndicate podcasts like upload to SoundCloud. SoundCloud is very very powerful for SEO stuff also. So you could create a SoundCloud account for that company, upload it to that and then use the embed code from that and do audio posts across your syndication network and that kind of stuff. There's a ton of stuff that you can do with to Multi-Purpose an audio file or a video right you can do the same thing with the videos rip the audio as long as it's not dependent like the audio would still make sense without the video portion of it right the visual part of it. You can do the same thing with video is rip the audio out of it and create podcasts out of it SoundCloud stuff You know and all of that so that that's that's, by the way that was something else I talked about a Pokemon live was a part of holistic marketing as podcasts are great way to generate brand awareness as well as generate a lot of traffic, which are great signals for SEO when you get real, you know, a lot of traffic coming in. And, you know, we've done a number of podcasts this year. I've been on a number of podcasts this year promoting Semantic Mastery, and it's we've seen significant effects from that. And then also some of my clients have suggested doing it. And they've, they've been able to start seeing the benefits of that as well. So I would suggest looking at other places that you can also podcast for your client if that makes sense. Like, get them interviewed for on other podcasts with relevant audiences. It's a great way to build brand awareness and to get more traffic and more clients and that kind of stuff. So anybody wants to comment on that?

Adam: Nope, I think that's you covered it. That's not just the low hanging fruit. Yeah, it started immediately with SoundCloud and YouTube. And yeah, they also use it for a bunch of social stuff.

Bradley: Yeah, and remember, you could, you could create clips out of it like you could extract certain sections of the podcast and cut them into. So edit them into different clips and create blog posts out of that. So like for example, as you could just take a, you know, a, I don't know what the podcast is about or anything but I'm saying you could take a specific section out of the podcast and then create a blog post out of it, have it transcribed, right. So just take send it to a transcription service. Very, very inexpensive, have them transcribe it. And you can go back through and edit it, or send it to a copy editor and have them edited to format it correctly and have breaks and pull, you know, block quotes out and that kind of stuff and create really nice blog posts out of it, which can also double as social media posts and GMB posts and so on and so forth. So there's just a ton of stuff that you can do to multipurpose audio and or video is great because you can turn it into so many other things that make sense.

Jordan fallers got something for $1 million. If anybody's interested in Craig, what's up to Greg?

Would The Main Keyword “Commerical Real Estate” Perfect For A Company That Helps Businesses Find Office And Retail Space?

Nathan says I just placed an order for an RYS stack and have a few questions about the order form regarding MAIN KEYWORD well we can try to answer this year but you can always contact support if you have any questions too. That's what it's for. support at MGYB dot CEO. He says four main keywords you want the top-level keyword for the homepage correct? Yes, your brand and your top-level keyword. Based on my company description below. I'm assuming mine would be commercial real estate. I have a commercial real estate company that helps businesses find office warehouse and retail space for lease in Austin, Texas. Yeah, I mean, I can't tell you what your top-level keyword is whatever your clients business or if it's your business, you have a commercial real estate company that helps businesses find office warehouse and retail space for lease. Whatever your customers are searching for to find. You, right? That's what you want is your top-level keyword plus the brand Association. That's very, very important for the drive stack. Marco, you want to comment on that?

Marco: Whatever keyword is the best to relate to the brand so that all of the money keywords will come up behind that one. When you start targeting that top-level category, it is your top market level keyword, you have to know what that is because it's your industry. So what's that I thought I'd love to have this key what she got to think of this, I looked at this keyword because it has all of these other keywords that can make me a boatload of money. That's how you have to look at it. You submit that plus any other keywords related to it or you give us the broad keyword and tell us to do the keyword research. And we'll go ahead and do it for you.

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Bradley: That's right. And that's the keyword research packages. They work they go really really well for Especially when you're buying drive stacks or link building packages because you get all the keywords and they're all depending on what package keyword research package you buy if you buy one of the top-level packages will have everything already siloed out for you in set groups keyword theme groups if that makes sense. So it's very very powerful.

Can You Use Generic Keywords For The 50 Minimum Keywords Required When Ordering An RYS Drive Stack?

Nathan says also for so this is the same guy also for the 50 minimum keywords Do you want those to be generic meaning to not include the city modifier well they're industry-related keywords but not with the city modifier? That's correct. You want more of the top the more market-level keywords then having like long tails with because the location Association can be made with the built within the builder if you provide the location with where the city's at or the business serves, then that's going to be all accomplished within the build. We don't want those in the actual keywords Am I correct and telling him that Marco yeah What we want.

Marco: Now this is going back this is location-based what we want is the brand, location, top market level keyword, right. And then related keywords that they don't have to include the location because everything will be location-based within the drive stack. I will do that the folder will be the location that some of the files will be located, the keywords will some of the keywords will include location. But when we're initially doing the keyword research, what we want is everything that's related to real estate. Because we're, this is a mega relevant, I mean, call it my spam folder, whatever you want, it's mega relevance that we want inside that drive sense what's your brand, location, and then top market level keyword and then we'll include every keyword that's related to that top market level keyword along with, you know, the brand and location since that's part of what you're trying to rank for. So my are the two different things that that the only difference when we're doing this when we're building drives that are whether there is a location? Or if not, then it's just brand plus keyword relevance that we go after. If there's a location involved in its brand, location, and keyword. Yeah.

So Jordan says, Yeah, people say you don't know my industry. So these are prospects, my prospects say you don't know my industry. My answer is I know, Google, you'd rather have an SEO who knows Google and can learn your industry versus someone who knows your industry but doesn't know Google. That tends to alleviate that hurdle quickly. Yeah, yeah, that's a good reply. Jordan, thank you for that.

Nathan's got another question. On the home page, I target the keywords with sitting. So I guess on the homepage, I target the keywords with city name, commercial real estate, commercial property, commercial space, etc. Then I have a landing page that targets office space keywords, one that targets retail space keywords and one that targets warehouse space keywords. Yeah, look, I get that all that you can include all All of those keywords in specifically, you know, went for the stack, but for your primary, you know, the folder name and G site and everything should be optimized for one, not three keywords, right? Even if they're closely related, you should select the best keyword in my opinion for your top-level keyword for the brand Association. And then once you get the drive stack, remember you can always go in and this is what we talked about when you create silos if you have essentially different service categories on your site, right? So different landing pages targeting different keyword themes. They're all they may all very, very closely be related. But there are still separate keyword themes. And it sounds like you've got your site already segregated that way, right segmented that way, which is exactly how you'd want to do it within a drive stack, right? So you'd have your primary which is primarily your brand, plus your top-level market keyword. But then once its silo or excuse me, the drive stack is built, then you can go in and create interior folders and there's cloning. There are ways to do that where you can clone the existing folder, the primary folder, and then create siloed categories within the drive stack, then you mirror that on the G site, that's something that you have to do after you get the initial size.

So drive stack and G site built by us, right, if you order from MGYB, then you just go in and essentially you can make copies of the folders, and then go in and edit them to swap out the keywords so that you have very specific keyword themed folders and files that support that particular service on your site. Right, and then you go match that by creating another page on the G site and embed it just the way now soon. Marco was talking about this earlier this week. It's very soon we're going to be able to provide that as a service in MGYB, where we can go back in and customize and do theme mirroring for G sites and go and drive stats. But right now we can't do that. You have to, we can give you the initial drive stack and G site built around your brand and top-level Key word and all of the keywords for your market and then you can go in and create the silo structure within it. But soon we're going to be able to provide that in MGYB. Marco, you want to talk about that any more? We gotta go anyways,

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Marco: Not Not Not Not until we're ready for it.

Okay. He says I've tried contacting support, they told me to ask on Hump Day. Yeah, I guess if you were trying to get an understanding of and that makes sense it you know it. So that's, that's what this is for so that we can educate you more, as far as about, you know, the Best Types of keywords and everything. So hopefully this was helpful for you. Typically, if it's just a question as to like, I don't know what to enter here. If it's an SEO related question, which is kind of what you asked, because you didn't know how to segment your keywords correctly for that type of order then yes, this is the best form for that. So they were correct and telling you to ask here, so hopefully, that was helpful.

Yeah, I give me but support is specifically instructed not to answer SEO related questions. That because they're not trained in SEO, that's not their job. Their job is simply to take the order and build out the order according to what we've taught them to do. We mean, if you want to put it that way, the SEOs, we've instructed them on what to do so they don't really know what the concept is all they know is I build this and it works. We know why. And so you come here, and yeah, okay, so what should I do? But yes, guys, if you ever asked support an SEO related question, or you're going to get as go to the free group and in Facebook or go to Hump Day Hangout and ask your question there because I'm not allowed Marco will not allow me to answer SEO related questions.

Alright guys, thanks for being here. We will see everybody next week. Thanks, guys.

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Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 260

By April

Click on the video above to watch Episode 260 of the Semantic Mastery Hump Day Hangouts.

Full timestamps with topics and times can be found at the link above.

The latest upcoming free SEO Q&A Hump Day Hangout can be found at https://semanticmastery.com/humpday.



Adam: Alright, we are live happy day. You know, I was gonna get all smart and be like, what episode is it? But I'm not. It's freaking Episode 260 that is five years of Hump Day Hangout. So I mean, I'm pumped, I put cake on the paged. I mean, it doesn't get much better than this. But I'm going to go around and say hi to everybody and see what they got to say first. So, on my screen over here is Bradley. So what's up, man? How you doing?

Bradley: I'm good, man. Happy to be here, Episode 260. That's quite a feat. I think we've had as far as I know, we've only had one scheduled Hump Day Hangout off in five years and it was scheduled to be off

Adam: so we've been traveling with like, I need Christmas off and yeah, right like fine, whatever.

Bradley: So we've had 260 consecutive weeks except for one scheduled week off I think that's pretty damn consistent. You know, not to toot our own horns, but I'm pretty proud of that. So and again, I've said, I said this in the Facebook group, but I, you know, I come, I've really come to look forward to these. It's a lot of fun. And so you know, this, this business has been good to us. And it's our, our way to give back. And just to kind of chat with our audience on a weekly basis. So once again, we appreciate you all being here. And those of you that are regulars that come some of you don't even comment or ask questions, you just come and watch. And that's perfectly cool. We're cool with that. Occasionally, somebody will pipe in and say, I've been following you guys for three years. And this is my first question. And I think that's kind of cool, too. But those of you that participate regularly, we appreciate you also.

Adam: Yeah, and I will say real quick today, you should definitely ask a question because maybe the good best questions are going to get some sort of a prize. I don't know. That's the rumor. So quite a bit and or comments. There we go. So yeah, we'll accept gifts as well. So best thing on the paged, keep it less than x rated. We'll be doing some good giveaway. So but anyway, back to the guys. Marco, how you doing, man? Are you pumped for Episode 260?

Marco: Man, I'm good. Yeah, I'm happy. I'm psyched. Like I can't believe that we actually put together five years worth of this that just answering people's questions, right? We decided we're going to give back we wanted to see how we could give back. And this was the way that we found to give back. And here we are, and it's become a kind of like an also a bully pulpit, right? Where people can come they can come and find the truth. Because we're never going to hide the truth. Now, we may not be able to go as deep as we want with you because there are people who pay us for the truth, right? But we will go as deep as we can without infringing on people who pay us but that's just the way that I've seen so much shit right now. So much crap, expert feeding you are loaded shit. And it's just funny. Just come here and ask and I'll be more than happy to let you know what's going on.

Adam: I got nothing to add to that. That's awesome. Yeah, just at a loss for words I quit. I'm not gonna go after Marco. So, Chris, I'll put you on the spot man. What do you get to say about Episode 260?

Chris: Oh man it's I still can't believe that running the show for that long over time. But yeah, like it's super exciting so good. One of my favorite shows all over the internet so happy to be here.

Adam: Outstanding! agreed and last but certainly not least, Hernan. How about you man?

Hernan: Hey, guys, Can you see me? Oh, look at that. Got to suit it up. All right, yeah, man, this is serious business to 260 this is serious business. What's up, everybody? Hey, super happy to be here in sunny Florida, as you can see, and I'm just really fun. I'm really grateful to be part of this community. really grateful to be part of this amazing team of people. And really grateful for having met some of you guys on POFU Live 2019 2018 that really, really, you know, signal that we're on the right path right here. So thank you guys for the support thank you guys for being you know the amazing community that you guys are used to, you know another to 60 episodes.

Bradley: Hey, why are you gonna go stand in front of your Lambo now?

Hernan: Oh no no no yeah well that's not me but that's a pretty badass car you could have lied and said it was because that's what this is started totally me to my garage.

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Chris: Yeah, you know getting my garage that's where the books, right?

Adam: Is that Tai Lopez Who is that? No, that's not that's right. There we go. Just kidding man. Hey guys, you know Hernan mentioned POFU Live I wanted to say real quick if you haven't heard about it yet then you've either been under a rock or you've been staying away from emails and Facebook but we've got POFU Live 2019 the recordings are ready, got inside access. We didn't hold back got access to the Q&A sessions we've been thrown in some bonuses in there. And for anyone who gets access put the link down below. We've also got a special offer for people who purchase that to get a great deal. a hell of a deal on POFU Live 2020 VIP tickets. Alright, so this last year we had Well, last year two weeks ago, I guess. We had a lot of fun. We went out and we got to meet up with people getting the VIP tickets. We had guest speakers there, and we went out and race go-karts. And I'm not gonna say who beat Bradley and Hernan and Chris but you know, I and Johnny did all right. We held our own. So well. That's what I got for you, buddy.

Bradley: But I got four Yeah, we did. What did we do? We did was it to heat races and in one light championship race. Yeah. And I got fourth place in every damn race. It was ridiculous. But it was funny because Jenny and I were battling that's Adam'ss wife and because we had to race three times and we were like, literally like passing each other like, it was back and forth, back and forth. She always ended up getting the best of me. Damn it, but it was a lot of fun.

Adam: It is and after that, you know we got to sit around we had some beers, we had some food and just hanging out and getting to talk shop as well as swapping go card stories but we really do encourage people to come to that we try to make the prices reflect that we want you to be there you know just cover the costs so that we can get people in there and you build you know a little bit of camaraderie get to know people so you know, you don't show up and start off on, you know, cold introduction, you show up the next day ready to go, you already met people, you already had some fun. So highly encouraged people to grab that VIP ticket if they're also grabbing the recording. So it's kind of a no brainer.

So yeah, that's it. I'm gonna run through things real quick for anyone who's joining us and hasn't been here before. Thanks for joining us. This isn't normally the way things go. Although we do have a good introduction. We go over some notes but you're in the right place. If you want to get your digital marketing questions, your SEO questions answered. You always come to semanticmastery.com/hdquestions, of course being live habits has its privileges but also if you know you got a question you can put it on the paged. Whatever you got a client called your work, you just can't make it you can always check out the replay on our YouTube channel, hit subscribe to the YouTube channel and stay up to date with things that way. And then following that the next question we generally get from people is like, well, what's the first step? What should I do? Where should I go head over to battleplan.semanticmastery.com pick up the battle plan and that is going to be the best place for you to get started. Beyond that, if you have clients if you're wanting to grow your agency if you want to have peers that are doing the same thing, head over to mastermind.semanticmastery.com and join us there. And last but certainly not least, if you want to use done for you services as we do, head over to mgyb.co or we've got RYS drive stack, syndication networks, press releases, link building embeds, all that sort of good stuff. And speaking of embeds and link packages, I just saw Daddea. Leaving a note on here so lots of respect and love to the entire Semantic Mastery team. You guys are rock stars. Daddea, you're a freakin rock star guy came over traveled, you know, I gotta mess this up. I'm going to call it 15,000 miles to Denver to show up and be part of POFU Live and hang out. That was just amazing.

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Bradley: I agree. And he's a rock star for sure with us been with Daddea has been with me for God. Six years at least I think so. And now he's the infamous daddy. So and I mentioned that in the and then the video from yesterday, but it was awesome to see him again. He's come two years in a row now and I expect we'll see him every year thereafter as well.

Adam: Definitely, well, real quick one to say again, if you guys want to grab the POFU Live 2019 recording, I put the link on the page please go do that. Now. As soon as Hump Day hangouts are over. The price is going up we wanted to offer people today was the original day was supposed to launch so we wanted to let people know a little bit ahead of time. Save some bucks and grab that. So if you do want to get those I highly highly recommend it. Grab that and save yourself some money so besides those guys, is there anything else we need to cover before we dive into questions and start may be giving away some goodies.

Bradley: I got one thing I just want to mention one of our POFU Live attendees so who attended our live event is Brian Kato and he published a fantastic article on link Asst. I'm going to grab the link and drop it into the comments here when I grabbed the screen in a moment, guys, but he published a great article about how he was able to rank a local site using basically entity SEO, which is something that we Marco has been preaching for, you know, years now. And the big there's, you know, there's we've had a ton of questions about the Burke update that just occurred and people were talking about, well, now we can't optimize for keywords like we used to, and blah, blah, blah.

Guys, it's all about entities. That's the Semantic Web. And that's what we've been teaching for years now. And, and now it's funny because the rest of the internet is starting to catch up. And we're not, you know, I'm not saying that because, you know, we're trying to be arrogant or anything like that. But our name is Semantic Mastery. Think about that, right? We named our company that way back in 2013 because we knew that it was going that in this direction. So we've been trying to teach that for years now is about entities, it's all about the entity. And if you connect entities correctly, and you expand your footprint properly online, you can get results. And that's and now the algorithm is actually catching up to that. And that's what we're seeing and that's what the bird update is in part about. And so I just want to give a shout out to Brian and Brian, I'm going to drop the link to your article because it was a great article, and he was one of the few attendees you know our live event attendees and we really appreciate him putting

You know, putting the work in and doing what he's learned from here as well as maybe other places, but getting results and then sharing those kinds of results in an article like that it's really good to hear. So, Marco, do you want to comment on that for a grab the screen?

Marco: Yeah. Fuck Bart. Nuff said.

Adam: I see if from Wayne in the near future

Bradley: Anybody else? Or should I just go ahead and get started? Alright, let's do it. You guys should be seeing my whole screen if somebody can confirm good yo. Alright, so this is the article from Brian. So again, Brian shouts out. I'm going to copy this URL and paste it in a chat box for you guys to go view visit. Read it, bookmark it, comment on it. Give Brian a shout out in our group. Excuse me, let me go to the right tab. Here we go. So this is Brian Kato's article. Go check it out. Oops, I spelled that wrong. Sorry, Brian. I didn't mean to butcher your name. Okay, very cool. So go check it out. Alright, with that said, let's get right into questions.

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Is It Okay To Have Duplicate Content For Money Site And Google GMB Site For A Local Service Company?

Okay, Mike's up first, he says hi, beautiful people. Thanks for the answers when building a website for a local service company. Can I have duplicate content on both the money site and the Google GMB site? What about using the same photos and videos? Can you please share some tips about the relationship between the money site and Google site? Thanks, I don't do anything different. Like honestly, all I do is copy content directly from my money site or, you know, the money site to the GMB. Just so that I mean, I haven't had any issues with it. Usually, it depends on how the money site is set up. You know, sometimes the homepage is don't really have much content. It depends on the type of site. But what I'll do is I'll grab, for example, let's say it's a site that's got service. You know, we're talking about GMB. So it's likely going to be local. Let's say it has service categories. Well, what we'll do is I'll go in and grab the main top-level silo pages, right? So the service pages that were the service landing page essentially and just grab a section of content off of each and then create sections within the GMB website. So it's almost like you can't add H tags and stuff that you can bold things. So I'll just flesh out the content which is just copied and paste from content from the money site, but add you know, bolted sections. So with you know, keyword-optimized heading sections for each one of those, even though again, you can't specify H tags, but you can bold them, so that it's very clear you know, the delineation between the different sections on the site. And then also remember, you can link back you can create textual and contextual links within the GMB website. Back to those corresponding
on the money site, which is what I recommend that you do. So that's what I do. And I don't usually develop any new content, there might be a little bit of some, you know, new content at the very top or at the very bottom where the call to action might be slightly different. But other than that, it's just primarily copied and pasted. Anybody else has any differing opinion on that?

Marco: No, not not a different opinion, just to expand a little bit on it, because the question is, is it really simple. Can I have duplicate content on both the money side and Google GMB site? No, you can't. Because there's no such thing as a duplicate content. There's only original content and copy zero. If there were a problem with the content being copied over and over again, then, you know, our Syndication Academy would be useless. Press Releases would be useless and most of what we do would be useless. They do say it doesn't work, though, right? They do say our stuff doesn't work even though people are making tons of money with it. However, no such thing so yes, by all means. You can take your content from your website as a matter of fact. Sri pads tool, the GMB Auto poster does a really good job of taking your RSS feed and pushing it into your GMB and then taking an RSS out of your GMB and republishing the content is just reusing your content as long as you have proper attribution, which simply means giving credit to the author, or if you can canonicalization your content so that it points to the original copy of the document. That's what you're supposed to do anyway. If you're writing any type of literary work, any type of paper, any type of thesis, if you're writing a book, and you're taking excerpts from other books, other people's ideas, comments, just whatever you're supposed to give those people credit where credit is due, which I'm always talking about giving people credit. There's nothing wrong with giving people credit if you do it properly. There is no such thing as a duplicate content.

Now if you want to talk about plagiarism and all the sudden stuff. That's a whole different story. Yes, you can get in trouble for plagiarizing things and a whole lot of other things. But at this basic level where you're just reproducing your own content, there's absolutely no problem. With photos, I do have a problem, because we've seen time and again, that new photos, different photos, photos with lots of data, especially local data work really well. And if you're using the same photos over and over again, well, they're already in the database. And when the algorithm feeds off of data, and if you're giving it the same data, if there's absolutely no difference, we've seen that it makes an absolute difference. As far as Google My Business is concerned, the more that you can make it unique, the better that your posts are going to perform. There are also things that you can do with the post that will make them perform better.

Now, as far as tips between the money site and your Google site. Your Google site is tier one. It's one your tier one property and it'll become one of the strongest tier one properties as you start working it in that I don't know if you have local GMB Pro, but you should be working at the local GMB pro method. Once you develop those methods out, it can become one of your strongest tier one properties. And they can drive a lot of traffic, it can produce a lot of calls, visits to the website, and a whole lot of data other activity relevance trust and authority, which is what Google is looking for. Forget every other acronym that Google is going to throw at you. Forget what other people are saying. If you want to really focus on what it is that you need to do activity, relevance, trust, and authority, feed the bot lots of data, feed the bought lots of new data, all it has to be or everything has to be about your entity and in relationship to your entity and you're going to be rewarded. So great question. Good Mike enterprise maybe?

What GMB Setting Do You Recommend A Business That Has Reps In Multiple Countries?

Next question or comment first is Hi, Bradley. Marco. Semantic Mastery congrats on your five years Hump Day Hangouts. Thank you. We appreciate that. Then his question is, what do you recommend on Google My Business setting up for a business that has reps in other countries, for example, one in the US other in Canada and Indonesia. We set up a separate GMB account based on the country. So there will be three GMB accounts or is one GMB sufficient. This visitor as well, I mean, if you have like an office location or call center location or whatever, and each of those three countries, I would set up a separate GMB for each, right? I'm assuming as long as you don't have overlap, or the same data NAP data while your physical address would obviously be different. The name might be the same, which is okay. But you should have and in fact, you could even put a modifier in the name right? So it could be, for example, you know your company names us or USA or America or something like that your company names Canada if you wanted to put that sort of a modifier and you could do that. But if even if it just has the exact same name, that's perfectly okay, as long as your physical address is set unique for each location, a phone number should be unique as well, which I'm assuming it would be because they're going to be a different type of country codes, right? So different types of phone numbers and then preferably, you also have a different landing paged like it could be a different domain altogether, or could be on the same domain but a separate, you know, location paged for the website URL for each one of the GMBs. Other than that there's no reason why you can't and I would recommend that you would actually have a set up a separate GMB for each location provided that your NAP data is unique for each location except for perhaps the name itself. So any other comment?

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Marco: Yeah, I would say get the adult diapers out because this is a depends question. It depends. What you need to do first is go and see whether your keyword set triggers a three-pack. Are you targeting local? Is your local smaller than the US, the country or Canada, because you can target like US and Canada, you can target Indonesia without needing to target through a GMB. GMBs should be used when you're trying to hit local or when you're trying to form a corporate entity. And that's if you're going to be in other cities in Canada, the US or Indonesia. Because if not, then there's really no reason. Go look at the terms of service for Google My Business listing and for a verified map. What reason would there be for you to get a GMB if your keyword set doesn't trigger a three-pack? It makes absolutely no sense. You'd be better off going after. And this is triggering a knowledge panel so that you become the entity for the keyword right. So that your brand becomes so closely related to the keyword so that it actually becomes part of the keyword set. That's what I'd go after rather than worrying about getting a Google My Business system,

Bradley: except that it's another entity asset.

Marco: It could be, but it can also be produced through the knowledge panel, right, triggering a knowledge panel.

What Is The Best Google Property To Hit With Links First?

Thank you. All right, so this question is going to be for Marco. And then the next one, which is funny, both from Mike crest, who was also at our live event, he says, What is the best Google properties to hit with links? First, I would say all of the above, right, all of them. But is it best to build out folders with keywords and hit folders with links or G site inner pages? So what he's asking about is, within a drive stack, is it better to build out folders with files that are optimized for keywords and then hit the folders and all the files contained within those folders with links or Google Site inner pages? Well, you should be building both really right. So you should have inner site Google Site inner pages that are mirrored after the silo structure that you build within the folders, and those would be embedded in the Google Site inner pages, right and so you can hit either one or both or all of the above and it's going to all flow through the same entities anyways if they're all set up correctly, he says I asked this for after you already have all pages set up and have had some links built to the main stack but Marco, you're the expert on this what would say you know,

Marco: Yeah, everything, I mean, folders with keywords. But if you hit a folder with keywords, that folder should also be built out with all of the other files that are that are relevant that it should have a mind map that are targeted to that keyword, and it should have the spreadsheet and it should have the Google Docs and it should have everything so that you can get the most part you cannot have it did. I don't ever look at a folder and a file as separate the folders and files and everything into it. Everything goes together and everything's tied together, especially when you're going after a keyword set with that folder and those files because then it's going to be relevant to the link building that you're doing to that is going to be your whatever keyword research you did for the top market level keyword. And that's how Daddea is going to do your link building into that which is going to be linked to you to your G site inner paged or embedded in your G side inner paged which is going to be connected to your website right your money sites inner paged that's built the same way in siloed the same way that's how you have to look at it I don't look at which should I hit for the folder and files get built out to get all gets connected and it gets hit. That's how it happens.

Bradley: Very good. The next is really common from like, well it's a question but he says also question another question. Is Marco a real person or just CGI like Max Headroom if you guys remember that. He says I have never actually I've never met anyone that actually met him. So I suspect maybe he is AI.

Hernan: We didn't match. We didn't match. I met with him earlier in the day when he was back in Argentina. In fact, he was the first one to reach out to me. And he told me Hey, dude, you need to meet this guy, Bradley. And that's, you know, the rest is history. And then we met him in Panama. So I can attest that the guy is a real entity. I'm not sure if he's a human being but you know, really looks like what you got.

Marco: You guys been a hologram. You didn't actually meet me. I wasn't there. There is no spoon, there is no Marco.

Bradley: That's right. That's right. If that's a that's great there is no spoon just like there are no hats, right? No white or black hats. All right. Gordon's up next. He says, By the way, Mike, thanks for that. That was funny.

Will A 301 Redirected Aged Domain Bypass Google's New Domain Sandbox And Pass On An SEO Juice?

Gordon, who comes here and asks questions almost every single week, which is awesome. He says hi guys. Thank you very much as usual for Hump Day help. Just a quick question. I know that you are not a fan of using aged domains for SEO purposes for several reasons like you want to control branding, finding a niche related aged domain with a clean, niche related backlink profile is very rare, etc. But if I wanted to use one and I had a three one redirected to a new domain for a local business site, will that bypassed Google's new domain sandbox and make them treat the new domain as if it had been around for a while as well as past the SEO juice from the aged domain? I don't know because I haven't. Marco may be able to answer this or somebody else. I don't know. Because I don't I don't think that has any effect on the kind of new domain sandbox issue that can occur. It will still pass the juice, there's no question but if it's a newly registered domain, in my opinion, and again, this is just an opinion because I don't do this kind of stuff anymore. Years ago I used to, but I don't do it anymore because we use our methods which don't require that. The SEO juice will pass, there's no question about that. But if it's a newly registered domain, I don't know that pointing or redirecting an aged domain to it would eliminate the potential sandbox of a new domain. So I don't know the answer to that. Does anybody else know I think that makes sense where you should separately? I don't have the answer.

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Marco: Yeah. Yeah, I was I was thinking about we bypass it through sheer brute force, right. When we throw everything through the drive stack with Gsite, we call it the SEO. And that's, that's our SEO battle plan is so that we don't have to go through all of these filters, right? We don't get into all of this sandboxes and all this quicksand. And all these pigeons and penguins, and pandas and birds and Elmo, and all this garbaged. We just don't bother with it. We just go we do our thing and we rank it and it makes money and we go on to the next thing. Why would we go and buy aged domains that we can just pop up a Gsite and drive stack, hammer it and get results? The whole point of this. And I'm not saying that you can't go get a domain redirect, hammer that redirect. And if something happens, you cut it off Terry Kyle right switch box SEO. Not saying that doesn't work. What Bradley just said and what I say is just you don't have to do all that work, you don't have to, it has to be and they're really expensive. But it has to be a domain with so much power, that it's really worth the time, effort and money that is going to take to acquire it and make sure that it's relevant. It has to be relevant, the link profile has to be relevant. It has to have a really if it has only one powerful link, that's giving it all the juice you could if you lose that link, then you just defeated the whole purpose of getting this in the first place. So why not use something that you have the most control over all the nothing on the web? Do you have 100% control of it? But it's just how do you get the most benefit what we see and how we get the most benefit is doing things as they're set out in the battle plan and as we tell you guys here over and over and over again. Money site drive stack right send it syndication network, drive stack, G site press releases link build and your home

Bradley: Adam I just pinged you in slack.

Adam: Cool site while we're going to take a little break and we got some we like we said we got some goodies to give out. You know, Hernan was looking through the questions and he wants to… Sorry, are not gonna give away Yeah.

Hernan: What am I get? What am I giving away? Oh, I've got a plan. Ok. Cool. So prepared, visit in consultation with her. Free a free phone number. Unlimited consultation calls. Um, let's see. So we have one from James right here.

What Is All Involved With Getting Your Clients Into Google Guaranteed 3 Pack Spots?

Jay, and he was saying something like longtime listener first-time question on fo. Mosley, he was the question because of that statement, longtime listener? What is all involved with getting your clients into Google guaranteed? three packs pots? Well, you know, I don't think there's anything guaranteed 3 packs spot. But I think that the fact that he's been listening for a long time, you know, he deserved better plans. What do you guys think? Yeah, okay, I can answer the question. But James, what is the prize for James before we answer that,

Adam: the battle plan along with the normal order bump, so he's going to get the local video ads training as well as monetization methods.

Bradley: So James, does he need to reach out to support?

Adam: a note for all of these if we announce you as a winner, I'm going to direct message you. So you will get a little message here if you're on the paged for Hump Day Hangouts. And I'll tell you what to put in the subject line. So we know it's really you. Gotcha.

Bradley: So as far as the Google guarantee, it's not necessarily three packings, right? The Google guarantee is usually the carousel ads at least I haven't seen it in a three-pack. I've seen it only as carousel ads above the three-pack. And the Google guarantee program requires the business. It's typically service area type businesses, like contractors, for example, to go through is a process which Google kind of vets them, they have to, like apply to it. And they have to provide a bunch of documentation. There's, it's, it's a process and then what happens is you pay for leads. As far as I understand it, I've never actually set it up for any of my clients, because any of my clients that have asked about it, I've said, go to this link, because you're going to have to do all of the work to get it set up. It's not something that I want to get involved in because it's going to be them after to provide corporate documents and you know, all that kind of stuff. So I don't get involved in that. But as far as I know, I've had some of my clients look into it. None of them have actually taken them up me up or have actually followed through with completing it, because of you know, it can be expensive. And I mean, it may, it may work really, really well. But none of my clients have actually gone through it. But as far as I understand it, the way to get into the Google Guarantee is the company should apply. So just go do a Google search, Google guarantee program, how-to, you know how to how to get accepted, or how to apply something like that. And I guarantee I can guarantee that you will find plenty of help files directly from Google on what it takes to get it. Okay. Anybody else?

Adam: Outstanding! I was gonna announce one more since it looks like we lost Chris. I'm going to pick a winner for Chris. So Mike, Mike PR. I can't recall if we know who that is. Exactly. But hey, for being the first person posting on this week's Hump Day hangout being first has its benefits. So I'll message you want to give you hook you up with free access to the 2019 POFU Live recordings. So that feels good. Awesome. So yeah, I'll ping you. And we'll do that. So let's keep rolling in the meantime, and maybe we'll see if we got some more stuff to give away.

What Resources Can You Recommend To Keep Yourself Motivated?

Very well. Next one is vitally, I think, sorry if I pronounced that wrong hope every one of you is doing well. My life goes in circles, I need money. So I pick up a few projects, optimize and enjoy the benefits and stop working. I just chill, enjoy life, spend all the time with family, then some shit hits the fan, usually keyword drop because of competition. And it is all over. I want to have consistency. Can you recommend good literature or a method that will change my mindset and keep me motivated even during good times? Thanks, guys. You are awesome. Yeah, there are several that I would recommend. First and foremost, one of my favorites. A classic is I think it's Jeff Olson. It's called the Slight Edge. It's a fantastic book. It's a short read. It's an easy read. I'm sure you can get it on audiobook as well. It's called The Slight Edge. And another one is by Darren Hardy. It's similar in its content, but it's a little bit it's not as quiet as an easy read. But it's a book by Darren Hardy called The Compound Effect. Those are two that I find that I really, really enjoyed because it teaches you about just building good habits, right? One of the things about the Slight Edge is, you either build your habits or your habits build you, right? So does that make sense? We are always we're habitual creatures like humans. We are always developing. So I'm sorry, you either develop your habits or your habits develop You were always doing things habitually, right, we develop routines. And we either do it consciously and build productive routines or we do it unconsciously, which often leads to unproductive routines or bad habits that can cause us to you know, cause problems in our lives and in various forms, not just in business or you know, making money or whatever the case may

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It could be, it could be bad health decisions, bad relationship decisions, you know, all that kind of stuff. And it's. So if you consciously develop your habits, then you can overcome a lot of these right and you can replace bad habits with good habits. It doesn't. I'm not saying that's going to be easy, but it's a simple process, right? So doesn't mean it's going to be easy, but it's a simple process, which just means developing better habits, better work ethic, and that kind of stuff, setting goals and sticking to that is a great way to do it. For example, here's an example that I know a lot of you can relate to. And I talked about this at our live event. So if you get the POFU Live recordings, you'll hear me talk about this in my presentation, which was even for my own agency, I spent a lot of time not developing a consistent pipeline of leads, right. So for example, I would need some new clients and I know a lot of you can relate to this. I would need some new clients some new work some new revenue, and I would go set up some prospecting campaigns.

And I put a lot of effort and time into developing prospecting campaigns. And I would go out and do that. And I would get leads that would come in. And then I would process I would stop prospecting while I processed those leads, right. So as I worked those leads and did follow up and nurture those leads through phone calls, follow up emails, video emails, which has always been my preferred method. I would work those leads until I got clients whether it was one or two or three or however many clients I got from that one set of prospecting, you know that, that that effort of prospecting that I put into prospecting, but I would always stop. And so it was always peaks and valleys, right, I would go through periods of time where I would have leads, I would work the leads, but then I would get the clients and then I would start working on developing the campaigns for the clients right, getting them results. So I didn't have any other leads coming in. And then I once I got the client set up into a point where they were generating good results, then I would go back to process acting again.

And so I think a lot of you guys could probably relate to that. And what I would recommend that you do is develop consistency to your business. So that you are always you always have a pipeline full of leads, even if it's not a lot of leads. The idea is if you always have leads coming in, it gives you first of all security, right? Second of all, it allows you to start cherry-picking the clients that you want to work with when you go through peaks and valleys, like what I just talked about, I know I get it, I would, you know, get several leads that would come in and eventually I'd get to like close some of them into clients and but because I only had a handful to select from, I would usually try to close everybody and over the years I've learned to not just take business on for revenue sake. I've learned to trust my gut and if somebody is going to if somebody is kind of a pain in the ass and I feel some sort of resistance and communication with them during the prospecting and closing process, then I know it's probably not going to work out as long term client. So I've learned to just let those types of clients or prospects go now. But during over during the years and in growing my agency and everything else that's, I would, I would, you know, I would take anybody and oftentimes it would bite me in the ass it would cause a lot more stress than it was worth. So those are just two recommendations to easy once again, the slight edge I think it's Jeff Olson it's a fantastic book, I really I read that probably I used to read it once a year. I probably read it about once every two years now or listen to it on audio. Another one, like I said, the compound effect by Darren Hardy, both really good books to help you to start developing processes and habits right developing habits just taking small incremental steps towards a particular goal. Every single day compounded daily, you'll yield massive results. It's much better than this whole start and stops the process. Because everything creates momentum, right? Like everything has inertia that's what I mean. So if you're going standard, starting from a standstill. It's harder to get up and running. And then when you stop, then it's always harder to get up and running again than it is to just maintain. And that's, that's my advice. Does anybody want to comment on that? That's a great question. By the way.

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Marco: Yeah, I would recommend that she needs to listen to not only 2019, POFU Live 2019 but 2018. Because it's exactly what I went into. The two things that I did or exactly this on this mindset. It's avoiding mediocrity. So it's what I call getting stuck in the middle of doing nothing. Looking like you're doing a whole lot of something but not actually doing anything. That's being mediocre. It's neither here nor there. And when you get stuck on when you get stuck like that, I mean, it's horrible. You're just spinning your wheels and that the people look, look, look at everything he's doing and you're not doing a damn thing. That's one, listen to the recordings and two, join the mastermind. In order for you to get out of that rut out of that mindset. You need to people you need to get with people who are similarly inclined, who have the same type of mentality, people who are driven people who want to be successful people who want to get on this, what I call the, what we call the path to POFU, the path to the position of Fuck you. Now what you're doing is you're behaving as if you're POFU but you're not because you're still reliant on that. But that has to come in that day. Or else you have to go and scramble to see how you get back to where you were. But again, you're spinning your wheels. And that's not where you want to be. where you want to be, is where at the end of the day, you're not looking at the bank account, to make sure at the end of the month, to make sure that you can pay your bills. What you're doing is you're looking at it grow, and from wherever it is that you are with your family, relaxing, whatever it is that you're doing, you don't care, because you're in a position where you don't really care about that money when you don't have to worry about money is when you know you're a POFU. When you're constantly worrying about it. You're not there.

Bradley: Yes. Agreed. Anybody else?

Adam: Yeah, just say this is a big topic. And I think you guys, you know, hit the nail on the head Bradley, I think about the pipeline stuff really, really does it, the only thing I would add is like focus on your goals. If you want something to change, then you already know you've got it, you've got to change something. So you know, getting there is it becomes what you have to do. And if you like that up-down life as some people enjoy it, some people don't like being steady, you know, and realizing that makes the laziness work for you. You know, it doesn't have to be laziness. But you know, that could be a great trait to have where you and you invent and you create and put these systems and processes in place. So that when you feel like pumping the brakes, you can but you build that momentum and you have a system that keeps working for you. So yeah,

Bradley: I was a great question, guys. I know I'm not giving anything away because I'm busy, but that's a good one. So all right, I'm gonna keep it

How Do You Deal With A Prospect Who Thinks That Following Free Online SEO Checker's Audit Will Get Him Massive Traffic?

The next one is from Muhammad Muhammad's first as a comment. He says, Hey guys, I hope you're enjoying your anniversary, the SM crew has gotten me through Mini. or excuse me through more than my fair share of scraps between Hump Day Hangouts and MGYB. I have unmatched power on my side. I know it's just a matter of time before seeing you guys at the next tofu live event. Thank you, Muhammad, we certainly appreciate you and you know that buddy, so we appreciate you coming and asking questions. So his question is a client of mine just found one of those SEO checkers online that do basic products of basic audits of sites. Yeah, doesn't that suck? It says suddenly he thinks it's just a matter of following that checker. And he gets massive traffic. I explained to him that those are very basic and only cover a few things, but it seems to fall on deaf ears. I don't feel right having the agenda dictated like that. The obvious solution is POFU, right? But I'm not there yet. Should I just deal with it? Until I can drop him?

Yeah, I mean sometimes you just have to, you know, be a little bit more assertive when it comes to. He's paying you for your expertise. It's just like going to a doctor and a doctor gives you his diagnosis, right? prognosis, whatever you want to call it. And you turn around and tell the doctor and argue with the doctors to know why that's not correct. And why your opinion of what's wrong is the correct is that the right version, right? That doesn't make any sense or, or and again, use uses an example like that. You don't take your car to an auto mechanic and tell him there's a problem and the auto mechanic tells you what the problem is, and then you argue with the auto mechanic and tell him why he's wrong. Like I know, do this instead because I know like, so. It's the same thing, right? You don't go to McDonald's and tell somebody how to flip a hamburger. You know, put it in those kinds of terms. That's how I've had to do in the past. I've had clients.

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In fact, recently one of my clients who's been a longtime client of mine, set for forwarded me an email from a cold prospecting SEO, you know their diamond doesn't it send an email with something similar it was just one of those lead generation SEO checker reports, right, so an SEO audit report, but it's just, it's just a lead generation tactic, right that they use and explain that to them. It's just for lead generation that they do that they you know when you submit your details to one of those, you usually have to punch in an email address or something like that. And that's so they can put you on an email list that they can solicit you for their SEO services, and you hired me to do a job. I'm doing the job for you. And I'm doing a lot better for you than what this stupid tool tells you how to do. If you'd rather go with something like that, then you're free to do so. I mean, and honestly, I know you said that you're not in a position where you can let them go. But be a bit more assertive about your position. Have confidence in your abilities.

And if you do so and you speak with an air of confidence, right? I didn't say arrogance, I said confidence, then you ought to be able to check that sort of thing very quickly. But again, you have to speak confidently about that. You have to believe in your own abilities, which I know you, you're getting there, Mohammed, you've come a long way. But make sure that you, you know, you, you air that you, convey that excuse me to that client very clearly. Because otherwise, and it looked and I know, sometimes it sucks man to have to potentially lose a client that you need because you needed the rent, you need the revenue, but when one door closes, another door opens. And that's the way I look at it, right? Otherwise, you're going to have this stress hanging over your head and you're going to have dreaded every time you catch, get an email or a phone call from this client of yours. Because you know, it's likely going to be him telling you how to do your job again. And honestly, money isn't everything. I know it's important, but I can tell you right now. That type of stress isn't worth any amount of money in my opinion. Any other comments on that before I move on?

Marco: Yeah, Muhammad, if this guy needed a dentist or a doctor, or any other type of if he was in legal problems, would he go and read a fucking book on how to do it and then go and try to do it himself what he what he going represent and represent himself in court or try to extract the truth or fill it or remove a kidney or what of his kid was in trouble? God forbid and the kidney operation would he go read a book? Or would he go find a professional? Well, that's what he did. He went and found you. And now he wants to read a book on on on how it's done. It's fine if he wants it to be informational something that he can digest. But that by no means is an indicator of what you should do you already know what to do. You have proven what it is that you can do it no tell him Look, you're more than welcome to try this. Set it aside. Try this for 90 days. See how it works for you. Get back to me and raise your prices you put that way.

Very cool.

Adam: Nice real quick. I think Marco, you picked your favorite question of today right in that person's going to get the POFU Live recordings as well. So do you want to tell everyone who that was? That's my lazy guy trying to get out of the rut question. Yeah, good one. Let me look I missed the name. Was it the fatality? I think yes. Okay, cool. So yeah, just sent you a messaged. So yeah, respond to that. And we will get you hooked up. And as Marco said, I think there are some good videos there that you should definitely watch.

Very cool. I think that was a good choice. All right.

Do You Have Plans In Having An OnSite SEO Service For MGYB, Silos, Title Tags, Etc.?

Muhammad also says is there also this is a long shot, but do you ever plan on to have something like an onsite SEO service for MGIYB silos, title tags, etc. Um, maybe I don't. I know we've got a lot of stuff that on the books for potential products and services inside MGYB but, you know, we're working through some major things first. So that might be something that we do, but remember the keyword research the in-depth keyword research that we do, really, is that right? Because it creates silos and key themes, categories, all of that kind of stuff. So, um, as far as like on-site audits and that kind of stuff, I don't know, that might be something down the road, but we've got some other pretty major overhauls that we're attempting to do. They're currently in development now. So it's going to continue to get better we promise you that. Okay.

Are There Any Updates For The 3-Year-Old Local Kingpin Course That We Need To Consider?

Next is Jonathan. He says hello all. For me, Semantic Mastery ranks up there with oxygen. That's awesome. So don't ever go anywhere in this journey. I'm looking to purchase Local Kingpin which happens to be about two or maybe three years old now. I'm sure the course materials just irrelevant today. But is there anything new to take into account. May the universe shower you with more than you could ever need or one? Yeah, okay. So Jonathan, yes, the method still works the same in that for search ads and that's what the Local Kingpin is all about, listen, the dashboard has changed the Google Ads platform, the dashboard has changed significantly. But the concept is still the same. As far as I still set up all of my search ad campaigns the exact same way that I taught and Local Kingpin, there are some slight differences. And maybe all I need to do is do a couple of videos or even a webinar that we could add to the very beginning of the training to show what the differences are. And because there's a lot has changed in Google ads that again, the concept of methods of the alpha-beta campaign structure and setting up what I call, you know, the beta campaign is keyword discovery campaign. And then you have the alpha campaign, which is your top-level or called what I call the bullseye keywords that you create alpha campaign groups around and you get really high-quality scores, lower cost per clicks, and you almost it's just it works really, really well. So exact the same way that I do search ads now. The difference is now that there are a lot of automated bidding strategies that you can use. Once you have some data in the account, you can start to apply some of Google's recommendations for automated bidding strategies. And then you can get some really good results with that at the time that I recorded out of the Local Kingpin training. I never recommended I always recommended doing manual bidding strategies. In other words, you control it all the bidding, all the ad rotations, that kind of stuff, because the AI the artificial intelligence at that time wasn't very good. And every time I had ever tried to use any of Google's automated programs back then I would lose money as my results would go down.

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But now I as I said, I run a lot of I do more AdWords now than I ever have because I think it should be an overall strategy for marketing, online marketing. ads should be included in SEO in my opinion. So I run a lot of ads campaigns now and I still use that same type of structure but once we set everything up the manual cost per click manual bidding strategies when I first start, but once I have enough data in the account, then I allow Google to do just go to the recommendations tab. And it will tell you like Target impression, share or maximize conversions or maximize clicks, that kind of stuff. And I will select one of their automated bidding strategies, and then monitor my results over the course of depending on how much volume I'm getting through that particular campaign, I'll monitor it over two weeks or a month to you know, so 15 to 30 days. And if my results have declined, then I'll go back to the manual bidding until another recommendation comes up, if that makes sense. Um, other than that, uh, there are a few other slight changes in that back in the time when Local Kingpin was created. If you had an exact match keyword, he would only in an alpha group, then those were the only keywords that would trigger an ad. Now Google will show close variants. So in other words, somebody that types in a very closely related search query, but it's not that exact search query. Google will still share serve your ad unless you put it in specifically as a negative so there are some slight changes but the concept is still the same and it's the exact same strategy that I still use to this day for setting up my search campaigns so if you don't mind Adam make a note somewhere in our even if it's in our next corporate meeting notes for me since I'm in the middle of this right now but to plan on actually send it putting an update in the training about that because I think that's all that it needs. Okay, that was a great question though too.

Okay, next, we're going to keep moving because we're almost out of time guys. And we've got a lot of stuff we didn't get to and I apologize guys, but we only have an hour so. Greg says congrats Greg's long, long time span and Mastery member he says congrats on five years of blood sweat and tears putting it all out there and helping so many people become more successful. I really appreciate you all so very much. Here's to another five years and two more years of POFU. Thank you, Greg. We certainly appreciate you, man. And I don't think we let say that enough to you. So thanks, Greg. We definitely do.

Tom says congrats on five-year guys. Glad to be here as always, yes, Tom, you're one of the ones that I was talking about earlier. That had been kind of hiding in the shadows for a long, long time, but only every now and then comes out and post a comment or question. So, Tom, we appreciate you as well. Thank you.

How To Get More Traction For A 3K Scholarship Program Apart From Having A Landing Paged, Email Blast, Press Release, And 5 College Links?

Austin Don says, for one of my clients, we created a $3,000 scholarship program. I made the landing page, had someone scrape University emails and then we reached out to them announcing our program with hopes of getting placed onto their sites. I did a PR through press advantaged as well. We had about five clicks come to it from the colleges but had hoped for more. Is there anything we can do to get better traction? Um, that's a good question. Somebody wants to comment, Adam.

Adam: Yeah, I've got one because I drew out a little diagram of my favorite one of my favorite things I share I think at every talk, this comes up and let's see if people can see this. Hopefully, it focuses. So what you've got there is your points of contact on the X-axis and your Y axis is your percent chance of hearing back from them. So one time, let's say you send an email, you make one phone call, you're about a 30% chance of getting a reply. If you go out to about six, you're reaching 90%, I can tell you which end I want to be on. So that said, if you haven't reached out to them multiple times over a period of time do that. You know, it's like anyone else I tell the story because it's true. But I get annoyed when I get like one email about a project or a service. It's like, I'm busy, I'm a normal human being, like, reach out to me again, follow up at least one more time, or in this case, multiple times. So if you don't have that, do it you can automate it and you'll really increase the number of responses you get.

Bradley: Yeah, I would say and not only just reach out via email, multiple times, follow up, but if you know who they're the emails are like where they're at. To send direct mail to send a postcard to send a letter, touch them from different media types. In other words, send a video email. If you don't know what that just creates a video where you know it could be a talking head where you're talking into a camera and introducing yourself and like what the what the scholarship is and then you know, upload it to YouTube, create a screenshot from that from that video right and then embed that screenshot into the email that is hyperlink to the video right so it looks like a video. There's also video email programs like bond George is one of them and other ones called Bom Bom. There are several different email programs that will help you to set up video emails that will put an insert a gift that when clicked opens up the video. Those are all things that you can do like send, send direct mail pieces, a letter and or a postcard. If you have a phone number column, you know I mean that's something else you can do if you touching them hitting them from multiple different media type, you're going to get much better results and that's part of what I was teaching that hopefully live this year. So

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Marco: Bradley that go ahead, sorry, I have two things right, you have to find out who's in charge of scholarship grants and scholarships because that's the person that you want to talk to. That's the person that's going to get you added if they're going to add it. Another thing that I would also do is if you really want to get under people's skin, contact the school's newspaper, get because that's run by students usually very left-leaning student, very militant, right, or the right-wingers to dig, but they're really militant, and tell them hey, look, I'm trying to offer $3,000 a scholarship, but your university is doing in a university doing nothing about can you find out why, and I guarantee you will get action back. That's awesome. I love it.

Bradley: Do we have anything else we need to give away?

Adam: Yeah, I was gonna say, Bradley, I'm going to put this one on you but I tell you what we're going to do you got to make a snap decision. But we're going to give away the person who wins get to choose between perfectly live 2019 recording access or a Semantic Mastery T-shirt. But Bradley, the person who's going to win, you have to pick the best GIF from today. Well, the only one I've seen so far as from Wayne, which by the way, Wayne, thanks for being here, man, we always appreciate you. I also see Greg, but let me answer this real quick. And then I'll scroll through the guests because we still have about four minutes.

Why Should You Continue SEO Once I've Gotten Good Rankings?

But Greg's got a great question here that says, or a comment he says your typical client with questions like this, how do you best answer this? Why should I continue SEO once I've got good rankings, good rankings? Well, why would you continue doing exercise after you've gotten to shape? Because if you don't what happens? Right that's, that's the only answer you need really is, is if you were to get into shape, would you quit exercising, if you did, what would happen? Well, I'd fall out of shape. Okay, well, it's the same thing with SEO. You know, it's like, once you take the foot off your gas, you start to lose momentum and eventually you're going to stop which means eventually you're going to lose your ability to generate for your business, that's that whole peaks and valleys things that we were just talking about earlier. So and I know you know that Greg, that was a planet question. And I appreciate that.

As far as favorite GIF comments. By the way, Wayne, if there's not a GIF out there or a meme for a happy fucking birthday, then you're the man the Create ones.

Adam: Well, Bradley's looking through I'll say thank you to last the name I think it was Jessica said she signed up for chat just for the fifth anniversary. Love you guys. That's awesome. Thank you.

Bradley: Yeah, and I would say, you know what, why don't we give it to her because I don't see a lot of GIFs other than from Wayne and Wayne will be happy to send you another t-shirt, buddy.

Adam: Right now me, Jessica. I will send you a messaged right now. Flow. Very cool things up here. Very cool.

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Bradley: That's cool. Here's another one from Daniel Hartnett, by the way, what's up Daniel hasn't heard from you in a minute, man. And I see Brian p, which I believe is Brian Prinze. We've got to wrap it up, guys.

Should You Build Another Similar @ID Paged on Google Cloud Bucket, Target Different Keywords, And Embed Different Files Similar To Amazon S3?

But Daniel says I see the Google Cloud has a similar bucket ID paged, similar to the Amazon s3 paged, should I build another similar @ID paged on the Google Cloud bucket? And just target different keywords and embed different files? I've not done anything with Google Cloud. I know Marco has. I would say yeah if you can do it, but Marco, can you specifically give an answer to that?

Marco: Yeah, I'm not I do not team that question. For some reason. It's Daniel's heart net right here. Not Google Cloud has a similar bucket, like an @ID paged similar to the Amazon. Yeah, well, look, here's the thing loaded up, loaded up anywhere that you can get an HTML document that you can get it into the problem is the resources that you're going to be filling in with that Id paged. We're never showing it to anyone. So it doesn't really matter we're not expecting to interact with us, it's specifically designed for the entity and to keep feeding the bot the entity information longer we keep it in there, the better it is, as far as we're concerned, and what from what we've seen and the results that we get.

And so yes, by all means, if you can get it in there, get it in there, there are plenty of other places, make sure that it has a right activity, relevance, trust, and authority, or anyone of the three pillars wherever it is that you're putting it into, but especially trusted and authoritative and I'm not talking about vanity metrics. When I when I say trusted and authoritative it has to be trusted and authoritative and Google trusted so what more can you say? Yeah, and the last thing because it's five o'clock and we got to wrap it up, guys.

How Important Is Schema To A Website?

Brian's indices should be Brian Prinze. So what's up Brian? He says, Can you please explain how important you believe schema is to any sites. Today, it's absolutely critical. In my opinion, if you're not using schema, you're out of your mind. It's that specific code that speaks directly to the bot. And that's, I mean, you can feed information through schema directly to Google. And it's absolutely critical. In my opinion, we have seen over and over again, especially in recent weeks or months, that like setting up because for example, I've got the land flipping business that I just started, and I experienced it with my own. But I'm also coaching a very small group or hosting, I should say, a very small group of other people that came out of our Semantic Mastery Mastermind that is also developing their own land flipping business. And several of them experienced the exact same thing that I experienced when setting up a brand new brand, a brand new business, new brand name, new web assets, right so new digital assets. And once they did a couple of things we talked about syndication network with not even syndicating post just creating syndication network which helps to solidify the entity, and then adding schema to their page, their webpages which most of n, as far as I know, every one of my members in my land Mastery group is it's called, I've just has a landing paged. We don't have siloed websites or anything else. It's just a landing paged. But you add schema to it, and then boom, I mean, in a matter of days, it jumps to paged one number one position for the brand search. And I know it's just a brand search. But the schema has a significant effect on that. And that's just one example. I mean, that's just one type of example. I think schema is absolutely critical.

Marco: And I'd like to answer this and I'm willing to stay on a little bit more because this is so fucking important, man. You're hitting the nail right on the head, Brian because there are two things going on. You have structured and unstructured data. If you don't have structured data, meaning if you don't have the code for the buck that Google wants in order to specify what your entity is all about, and that's what you're doing. You develop everything. You can tell them about your web paged. You can tell it about your website, you can tell about tell it about that.

Videos and people who work in your company, what the company is about what the products are about the prices, I mean, just everything so that the bot goes in and it gets the structured data from you, whatever it is that you want it to have otherwise, and this is where that fucking bird comes into place, the body is going to come up to your content, and it's going to decide on its own what your website is about. And if you saw the salad that comes up when you run unstructured data through a natural language processor, it's scary how Google is reading this awesome natural languaged processing that people talk about this great Bert that's going to make SEO obsolete will kiss my ass? No, it's not. No, it's not because if we're in the structured data area, if we're in the schema, we're feeding the bot whatever we want. The bot is sent out to learn. It means that we can teach the body and we can force-feed it whatever we want. We don't have to rely on this great beautiful 2000 word content for the bot to get what it is that we want it to get.

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Very good. The last thing I just got, there was a great question. Somebody said to speak a little bit more about self-talk. And guys, I can tell you hands down. This is the best book I've ever read, or audiobook if you want to listen to it. In fact, I'm actually right now listening to this in my car whenever I'm driving around as well as reading it again at night. I've read this book several times Psycho-Cybernetics by Maxwell Malts, hands down the best book, in my opinion, the period about how to improve your self imaged and how to get like just set goals and just get so much better at everything that you do. I think this is fantastic. So I highly recommend that. All right, any other prizes to give away before I wrap it up, guys. I know we're a little bit over.

Sorry, I was at Amazon checking out the book. So I'm gonna pick that up. I've never read it before. So now I think that's it for now. I just wanted to reiterate, if you want to grab the POFU Live 2019 the incentive recordings, I highly suggest you do that. Hopefully, based on what you heard today, it sounds like a good deal. You couldn't be there live, that's okay. We get it. You know, it's a small group, not everyone's able to show up on the dates or make the travel. But today is still a steal. But as soon as Hump Day hangouts are over, literally, the price is going up. So I put the link on the page, go over, grab it. And trust me, that's going to be the best hundred 97 bucks you spend this year. Right on. Thanks, everybody for being here. We certainly appreciate it

to another five years, we hope if you can put up with us.

So thanks, everybody, for being here. We'll see a mastermind member for the mastermind webinar tomorrow. Tomorrow. Cool, guys. Thanks for watching, everybody. Bye, everyone.

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Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 259

By April

Click on the video above to watch Episode 259 of the Semantic Mastery Hump Day Hangouts.

Full timestamps with topics and times can be found at the link above.

The latest upcoming free SEO Q&A Hump Day Hangout can be found at https://semanticmastery.com/humpday.



Adam: What? We want it? We're live. Yeah, thanks. I'm not seeing it on my screen. All right, well, hopefully, we're live. Welcome, everybody to Hump Day hangout number 259 was Semantic Mastery. Before we get going, I want to say, you know, it's Episode 259. And we were just talking about what that makes next week. Next week will be Episode 260, which is five years of Hump Day Hangouts.

Bradley: Unbelievable.

Adm: Definitely. So we're going to have some good stuff coming up. What we do, though, and we're going to continue this kind of the way we roll our Hump Day hangout anniversary, is we definitely reward the people who show up. So we're definitely going to have some good stuff going on next week. Make sure you show up. You've got to be there live, to be in on this. So show up next week, clear out your schedule, come join us. It's going to be a good one. And we'll have some great stuff going on and maybe a couple of things to give away. We'll see how that goes.

Before we get into that, though, let's say hi to everybody real quick. And I, let's see, I'll just start the top of my screen Bradley, how's it going?

Bradley: I'm good, man, happy to be home. After being in Denver for a week. You know, I don't. I'm not like some of you guys,my partners that can work when travel. When I travel, I get very little work done. I just, I just can't do it. I don't know how you guys do it. But so I'm so backed up. It's ridiculous. I've been working 14 hours a day this week, trying to get caught up. I worked on Sunday to which is a very rare occasion for me anymore. So I'm just happy to be home, trying to get caught up so that I can breathe again.

Adam: Awesome. Yeah. And for those of you who don't know where Bradley was, he was in Denver, with us for POFU Live 2019. And we know Well, obviously, most of you are not able to join us live, which is a bummer. But the good news is this year we're going to be able to get you access to the recordings. And that is going to be happening early next week. So definitely keep your eyes and ears open. If you're not in the Facebook group, join it, I'll pop the link on the page here shortly. Or if you're subscribed to Semantic Mastery, you'll get an email about that and that is going to be a great way to get caught up on all that stuff really quick. You know, it's a bummer you can't join live and get all the networking and after hours, insights and all that but you can still get a lot of the core really meaty information from the recording.

Bradley: Yeah, because the most valuable stuff is shared over drinks after the event. So, unfortunately, we don't record that stuff.

Adam: So next All right, Chris. How are you doing man?

Chris: Doing good. super happy to be back in Austria. Like that Australian Swiss chocolate not like the stuff from dinner.

Adam: All right. I didn't know that. That was a deal. Well, you got to bring your own supply next time.

Bradley: You can't Yeah, don't let that shit on the plane today.

Adam: Hernn, re how you doing you back? You're back on the East Coast right?

Hernan: yes I'm back in Florida I'm super super happy with you know meeting a lot of great people at fulfil live some repeat offenders as well you know they went they went on POFU Live 2018 2019 and it was awesome it was really really great really happy and we have some good good good big plans coming up for this year as well so stay tuned if you're wrong to Get out of here just in time I'm still in Denver and snows coming in so Hernan you left just in time.

Hernan: So thank you man

Adam: Marco speaking of the weather How you doing man?

Marco: I'm good man I'm actually in a really mellow mood today. Well although I haven't smoked any gonna say, man, what do you smoke? Sam Cooke I smoked some Sam Cooke so it's gonna, you know, you can't get in in a hard mood when you listen to Sam Cooke

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Adam: Yes, that's awesome. Well, I want to say to you if you're just joining us and you're wondering what the heck is going on here? Well, you're in the right place. We're going to dive into your questions. If you've got any questions about digital marketing, we're here to help answer them or point you in the right direction. This is the place you want to be every week semanticmastery.com/hdquestions you can ask your questions live. Of course, we tell people to put them up there ahead of time, please try to limit yourself to one question at a time so we can go through and answer people's questions. But if you can't join us live, you can pop it on there ahead of time and you can check out the replay on our YouTube channel which you should definitely subscribe to. Because you can watch these replays as well as other videos that we post about digital marketing, SEO, getting clients all that sort of good stuff. And then the next step because we always have people ask us where should I start with Semantic Mastery? Should I join the mastermind should I do this? Should I do that? Grab the battle plan, go over to battleplan.semanticmastery.com. Grab that. That's going to give you repeatable processes get a lot of the stuff knocked out whether it's dealing with your on-page SEO whether it's dealing with a brand new site, a YouTube channel, you need to find out about GMB, whatever it is just go over there, that'll get you sorted out. And the next step would definitely be to join the mastermind at mastermind.semanticmastery.com.

And since I'm on my laptop, and I'm having a hard time scrolling while I'm looking at the screen, last but not least, certainly head over to mgyb.co. I know I sound like a little bit of a broken record each week. But I want to remind people about this who don't use it enough or who are new and don't know about you know how easy it is to outsource some of the stuff we get a lot of questions about syndication networks about RYS Drive stacks, about press releases, and you can get all of this stuff done for you over at mgyb.co. All right, this is what we do for ourselves is what we tell people to do. If you've got a client, you know, build that into the project costs so you aren't doing the work that you can go over here, get it done professionally and then move on, get more clients and build your revenue. Anything else you guys want to add on to that, I think say about the same thing every week about GMB. But I think it's really important that people not only understand what's available, but why it's available there.

Yeah. Are we ready for questions I was reading, I was pre-reading questions? So Oh, gotcha. All right. Well, then no, I'm going to keep on going here. I do want to circle back to something I mentioned in the intro. You know, last year, we never released, you know, the POFU Live recordings were not available for sale on their own. And so this year, this is definitely a good opportunity for you if you're interested in POFU Live either. I know we had a lot of people couldn't make it due to calendar, you know, complex, people who couldn't make it either due to travel or whatever it was. You know, like Bradley said, It's tough. You know, you do get a lot out of the networking, the after-hours stuff, but you can get caught up to date and really see where, you know, not only we think things are going where you should be aiming yourself for 2020.

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But as well as the guest speakers, we had some fantastic guest speakers. And I'll be sharing the links on both the Facebook page and through emails and you can go and find out more about that starting early next week. And we will definitely have an early action takers discount for people who know that this is what they want to grab. Going to take action on that and do that. So keep your eyes open next week. Definitely be worth it.

Sweet. Cool. Other than that, guys, anything else we need to cover before we dive into questions? else? Alright, let's do it. Cool. All right, let me grab the screen standby for a moment. Chris pushed my image of me in a speedo off slacks and nobody gets to see that. I found a better image of you But anyways, Alright, let me grab this. I think we're good now. Can you guys see my screen? Yeah, yep.

What Are Some Good Alternatives For Google Shortener?

Alright, it looks like Mike is up first he says Hello guys, thanks for the great information. Which way do you recommend to create a short URL? I understand that Google shortener goo.gl doesn't work anymore. And you good alternative? Can you please share some best practices on how to use short links and why? Thanks a lot.

For redirects that I create now, I just use my own domain we actually have one in MGYB that is just super powerful now because it's been used in so many drive stacks and link building. People build links to them and all that kind of stuff. So it's actually pretty strong. Some of the mgyb.co links that we create will actually show up in search and in the top 10 for like brand searches and such it's pretty. But so the reason I mentioned that is because I do that with clients and such I actually will install Pretty Links Pro which is a plugin if you go to semanticmastery.com/pretty links.

I think I think that's the URL anyways, it'll you can buy the pro version, it's like 20 bucks, it's inexpensive, it's really good. We use that a lot for my clients, I install it on their own domain. And if I'm doing short stuff short URLs I for like redirects and press releases, for example, or if I'm going to order a drive stack for them or add to a drive stack, then we'll do short URLs for the drive stack files through their Pretty Link pro plugin, so that we can actually use their domain. And that's just because it adds just, you know, kind of pushes some additional power into their own domain. Or you could always set one up like on your own domain that you use specifically just for redirects. That's something else that you can do. I know that Marco's got some suggestions on some of the short URLs for creators that you can use out there that already have some authority built or a lot of authority built to them.

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I know like owly, which was a Hootsuite shortener, I don't know if you can still use that unless you have an account Hootsuite, but those are pretty powerful t.co, which was a Twitter shortener you can use to be able to use that. I don't know if he still can. I'm not a Twitter user. But there are some other URL shorteners out there. And it just makes sense to do it to create additional redirects, for SEO purposes as well as to honestly to short and really long, ugly URLs. But for the SEO benefits, you can use those to create additional URLs to build links to and do some other cool stuff. Marco, what say you about that? I know you've got some suggestions.

Marco: Yeah. I there's a list in Zapier I think it is of the top shorteners, and then I would have to find new york because that's the one that I always give everyone in like RYS Academy reloaded and when they ask the questions in Facebook, that's my go-to a URL. And I sent I send them to their list

Bradley: right here, the eight best alternatives to you go Google your shortener and Zapier right there. So it says Bitly careful with Bitly. Guys though, like I use Bitly, I've even got the Bitly Chrome extension, I use Bitly quite a bit for like, shortening URLs when I'm taking notes for my own stuff or for process docs and things like that for my VA, but for SEO purposes Bitly at least they used to, I haven't checked it in a long time. They used to arbitrarily sometimes add a change it from a 312 or 302 redirect, which kills any SEO value.

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So I wouldn't recommend using Bitly for SEO purposes, but a lot of these other ones here you can still use I haven't tested all of these by the way, but I would just check them and see what ones you know go to like wheregoes.com or redirect detective or something like that and check a redirect that you create with them to see what they look like but just keep in mind that Bitly will sometimes just add it will change it to a 302 redirect for no-no apparent reason and it will kill any SEO value. Okay. There you go. URL shorteners.

Is It Okay For Two Different Companies to Use The Same Phone Number In GMB?

Next is Ralph. He says, Hey guys, I have a client who has two companies at the same address. And using the same phone number they have a GMB setup for both companies. I'm thinking that Google won't like that they are using the same phone number. I guess the better way to ask the question is, is it okay for two different companies to use the same phone number in GMB? Well, I mean, you can get away with it. But the problem is if you're going to be building citations, it invigorates the data, right? And that causes problems you It causes NAP issues, you should really have NAP you should have three or four including the URL, you should have three unique data points within that if you're going to do it.

So for example, if you have a company that has multiple locations, you can use the same GMB name right the same business name, but then your address, phone, and URL or should be unique because otherwise, you can create any NAP issues in it's called ambiguation, right you can ambiguous the data which makes it difficult for Google to determine, which is what. And so having two different company names sharing the same phone number and the same location, unless you have like a, you know, different suite number or something behind it that can cause problems. So I wouldn't recommend it at all, what I would recommend that you would do would be to get a tracking phone number for one of them, like a forwarding phone number, and go into Google and update, change the phone number in one of the listings so that both listings have a unique phone number. That makes sense. But you've got the same address too. So we using the same address and the same phone number will absolutely cause issues.

If you're using the same address and it's like you know your client has two different businesses at the address then they should be able to all they have to do usually is notify the post office that they're going to add suite one or a or like a and b or suite one and two or something like that. You should get permission from the post office to do that or notify that. So the mail carrier will bring will still deliver in the mail. But I would update the GMB address to include some sort of unique identifier for each business as well. All it takes is like I said, like, you know, it could be 123 Main Street a and 123 Main Street be, it's going to the same address but that A and B actually create we're creating makes the address unique. So do that and do that. Do it make a unique phone number, otherwise, you're going to have a hard time getting results. Anytime you go to build citations. It's going to kind of muddy the waters for both businesses. That makes sense. Does anybody want to comment on that?

Marco: No, I was fine. Okay.

How Would You Create An SEO Strategy For A Website That Targets Two Demography And Language?

Next up, he says I'd like to hear about your or hear your experience if you have built a website that is targeted for two different target market base, target markets based on demography and language-wise. But if you don't have this kind of experience what's your take on this issue, for example, target market a country using English language target market big country using be language, foreign language? What's your take if this website is built brand name calm brand name com/so in a folder, this website provide similar services for a newbie, I look forward to hearing your feedback and recommendations. Yeah, I mean, you can do that if you're putting that the brand like the, the foreign language version of it in a subdirectory. You can do that you can also do it on a subdomain. That's typically how I've done it. I've only done it a few times.

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One of my biggest Tree Service clients or contract service, lead generation service providers that I do Tree Service stuff for. He's as he speaks Spanish, and so we set up Spanish subdomain for several of the locations not all of them, but several of the locations and that that tends to work fairly well because so because you know, obviously some people go and in the US cities go and search for stuff and Google in Spanish and so that works what I typically would do it underneath the subdomain but you can do it in a subdirectory I don't have a lot of experience on that. Although I know Hernan and Marco both do so what do you guys? What can you guys suggest about something like that?

Hernan: I'm setting it up for a foreign language, it's pretty easy. Like, you could definitely do what you suggested Bradley, and then basically can hammer them with links in terms of Spanish. Like, you know, all of the stuff that he's working on the English speaking market usually works really really well on foreign languages because if you can get ranked and you can push power and relevancy on the English speaking markets and you can definitely do enough Spanish market. So tactics do not change this just become cheap, or easier, I should say. Does that make sense?

Bradley: Yeah, Marco, what do you think?

Marco: Yeah, I mean, this is just as simple as a subdomain or, or a folder, right? That I mean, you want to take advantage of the fact. So unless it's relevant. So there's you'll be publishing relevant content. And I think that the only difference is, is the age, the age of the people and the language. But the product or service is going to be the same as long as it's that way, then you're not going to run into problems, your problem will come if it's two things that you're targeting that are totally unrelated. And you're trying to push that on the same website. That could create an issue, right? Because right now, it's all about entities. And it's all about relating your entity to the keywords in the niche. And if you have two separate sets of keywords for the niche than that, then that's a recipe for disaster.

Bradley: Yeah, so he said, I heard is this going to affect how SEO should work? work? How SEO works? should be done for a which would be the English site? No, it doesn't as Marco said as long as like. So for example, we had another site that we had Semantic Mastery actually that we had a translator that we had hired to translate it into Spanish. And we put it on an ES subdomain and it was all she did was she was just translating all the pages on the main site, the root domain into Spanish that we had a mirrored site. So basically, all we did was clone the site, and then install it on a subdomain and ES dot subdomain. And then she went through page by page and post by post and translated everything. And again, as Marco said, That's not going to create any issues there. Then what you can do and you could do it in a subfolder too. But then all you would do is put like, you know, a link in the navigation menu or in the footer or wherever on the group domain that would point people to the Spanish version of the site or the whatever language it is that you're you want to translate to and vice versa.

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Right. So on the foreign language site, it would point back to the English site. And I don't see any issue with that, because that's, that's pretty normal for sites that have multi that serve multiple markets or multiple countries, different languages. So yeah, it shouldn't, it shouldn't cause any problem as Hernan said, You're like, I'm assuming you would try to be ranking the foreign language site in a different country. I can, I'm just making that assumption. So focus on the site, right, which would be your English site, I guess, for the SEO part of it. And that should bleed over to your foreign-language site. Right? If you can rank it in the English version on the US, essentially, you're going to you should be able to rank in almost any other country, especially foreign language speaking countries. That makes sense. So he says note, I heard that using a plugin translation is not recommended if we want to make our website rank higher based on the target market demographics.

Well, I don't know. I mean, I've used plugins, that's what I did for my Tree Service sites, and I didn't have any issues with it. And we did. We did get traffic. I mean, I wasn't intentionally trying to rank for Spanish terms. But I know that for a fact that we got traffic leads from people spoke Spanish that had found the pages. And all we all I use for that was a plugin. However, like I just mentioned, the site that we had built Semantic Mastery for a project, we had hired a translator to actually manually translate those pages. I think it does a better job, there's no doubt. So if you're going to be sending a lot of traffic to that on your foreign language site, you're probably better off there might be something out there that does really, really well with that. I don't know. You could do some searching for it, or else just get a translator to do it manually. So he says I use Go ahead. Yeah, before you move on, you have to use a combination, right? Because you can't have it translated word for word, use Google Translate, and then have someone edit my phone. Because a lot of times when you go from one language to the other through Google Translate, it'll spit back garbage it the stuff will sometimes be on an intelligible. So you do have to have a human editor go in and clean it up, especially if you're serving it to an end-user whom you want to convert on the website. Yeah. The last part of that was I don't want to use a separate domain because I don't want to be people to get confused. Yeah, again, just link within the navigation menu or the sidebar or something like that to the English version of the site, and vice versa. So that you anybody that comes that lands on either one of the sites will know that they have that all they have to do is click, you know, the call to action to point them to the right to the site that they want to watch. They want to be visiting. Right.

Is It Okay To Use Your Target Keywords As Top Of Silo Keywords Regardless Of The Number Of Competing Pages?

Simon's up he says in Jeffrey Smith boot camp top of siloed keywords have 1 million-plus competing pages, but in local SEO top of siloed keywords have nowhere near 1 million competing pages. Can we consider the keywords we want to target as our top of siloed keywords regardless of the number of competing pages they have? He also recommends using a sidebar with links but our page design has no side, can we just add navigation links to the bottom of the page instead? Thank you. Okay, um, yeah, number of competing pages just as an indication of what your competition is going to look like, right, the more the higher the competing pages for your exact match keyword, then that usually means you know, it's going to be tougher generally, for you to rank for that type of a term. But you're right and local. It's nowhere near what depends on the market, but and the keyword. But generally, it's going to be a hell of a lot lower than that. But that's fine, you can still get an idea of what your competition levels are going to be by, for example, all your top-level keywords across that your particular project, do it in URL or in the title search, right? So that's a Boolean operator Boolean search and do an in title search with your keyword in quotes and see how many pages are competing for across all of the keywords that you're trying to your top-level keywords that you're trying to target. target for your market your area, and you could also do that across some other locations, right?

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So for the same keyword, but with other local modifier is included, just to get an idea of what the competition levels are like that can. That is how you can determine your benchmark or your baseline. Right? And then from there, you can use that kind of number two, very quickly determine what your competition levels are going to be for the same type of keywords in different areas if that makes sense. And then from there, but yeah, I mean, there's no reason that you can't still target those types of keywords just because as your top-level keywords, just because there are not a million pages. Does that make sense? You're just its competition is relative Marco always says local is relative well, competition is relative as well, right? Your competition for the same keyword that you may be looking at a new if you were to search that same top-level local keyword in New York City, it may very well have over a million competing pages, but in a smaller, much smaller city it may not get anywhere near that. But that doesn't mean that it can't be used as a top-level keyword. That makes sense. Does anybody want to comment on that before going to the next part of that?

Marco: Yeah. Yeah, give Just give me a second. Sorry. This is again, as with everything, it depends on right Cup competition, it's going to be different if you're in mud lick Kentucky, or if you're going after New York City, because I can tell you that anything local, in New York City, is going to have competition in the millions, it's just going to have it so it's any big city in the US, which is why it's so important to understand your market and to understand what it is that you're targeting. Now if for example, as as we've seen in the land when we're doing that there's just a few keywords that you have to go after, but there's still a top market level category right? This still at a top keyword, sell land or buy land.

What you do with that keyword thereafter, it's what's going to make it or break it, so to speak. It's how you're going to push for that top-level so that you try, what you're trying to do is appear to sell land or buy land. But it's going to pull up everything that's related to that. This is what I could set a bottom-feeding what what what we're targeting now, which is working from the bottom, and excuse me, from the top of bringing everything up, we don't work, bottom-feeding and then work our way up.

We kind of switched it, because we can push so much power. But it's really important to understand the market and what you're after, whether your keywords are related to the location, and also understand what your competitors are doing. So the most important part of all this is it's not really what's in Jeffrey Smith training. Although it is top-notch. It's understanding who your competition is no, regardless, the numbers might switch by zero or by two zeros. So instead of a million competing pages, you might be dealing with 100,000 or 10 thousand, it depends which but your top-level category is going to be determined by the competition. Still. So like Bradley said, your competition and what your target becomes relative to the population size that you're targeting. Right?

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Bradley: Yeah, don't base your top-level keywords based upon the number of competing pages base your top-level keywords upon logic, right like what is logical what is the actual top-level keyword, the top market level keyword. And then from there, you build your solid structure out. So it really doesn't matter what the number of competing pages is it just again, that's just an indication of how much work and efforts it's going to take to be able to get results for that. That's all that means.

He also recommends using a sidebar with links, but our page doesn't design has no sidebar, can you just add navigation links to the bottom of the page instead? Thank you. Yeah, and I think what he's talking about, I'm assuming that what you mean is when he's talking about the siloed specific, like category, or post URLs, like the hierarchy, in other words in the plugin that he has, which the new ones coming out very, very soon. I know we've been saying that for months, but we really mean it this time. It has an SEO or like a silo function built into it to where if you're in any particular category, right, which is a silo then only posts and subcategories, you know, anything that's within that particular silo will show up in that menu, right? And so it's a way to kind of create a navigational and kind of like a silo loop, like almost like a link wheel within the navigational or you know, sidebar or the footer or something like that. So, yes, if you have a widget area, and if that's what you're talking about, which again, I can only assume that that's what you're talking about, then you could put that SEO silo menu, the widget in the footer. And it would still do the same thing as it would in the sidebar. That makes sense. Okay.

You could also do those manually by the way if you use stuff like widget logic as a plugin to like set up logic like says only display this if in this category but it's a pain in the ass. So just use the SEO plugin is much easier.

How Would You Expand The Proximity Radius Of A GMB Page And Website Of An Electrician Using The Battle Plan?

So wills Up next, what's up? Well, he says, Hey guys, I haven't electrician with a GMB and a and website who wants to expand their reach further than the presumed 10 k proximity radius and forced by Google My Business. Would it be a matter of creating new landing pages for the suburbs/cities they want to expand into and in those pages also describe the services they would like to offer, then proceed with the usual battle plan strategy to get those new locations to rank? Also by creating the ranking of this new content, creating and ranking this new content would the GMB then start to rank for the new locations or have I got this wrong?

Well, it may but it's very difficult to overcome the proximity issue with GMB. It's not that it can't be done Marco, you know, we Marco will tell you it can be done and we know it can be done. We've done it, but it requires a lot of effort depending again, it's it depends on a lot of factors but like what we teach in local GMB pro can help you to overcome those proximity issues, but it requires work and consistent effort to do so.

But what other What are your other options, right, your only options are to rank organically by doing what you just mentioned, which is to create location-based silos essentially or landing pages which can be become silos which is honestly how you should do it? I've got just quickly on us on a side I've got a pest control client. It's the same Pest Control client that had their GMB suspended for like two months for just some stupid edit that I made to their page anyways, and finally, we finally got it reinstated. And because of proximity issues, they are not ranking in near as many people repackage they used to we used to dominate in a very broad area like I'm talking like five County area, and now they predominantly rank in the county that the business is physically located in. But a lot of the, you know, adjacent areas are not, they're not getting very good results. And as far as the three-pack goes, so I actually had my blogger, she, she's been blogging for them for, you know, years, this client has been a client of mine for years. Well, I sent her some training on how to, I went in, set some silos up in the site, and I said, Look, we're going to switch from doing more topical type post to doing more geographically latest, you're still going to have, you know, obviously, topical relevance, but we're going to target every post we do three posts per week for this client. We have been for years. So what I did is I said, Okay, look, here are the counties, I've created silos for them. There's, you know, this many cities within the county. What I want you to do is for the next, you know, and every single time you create a post, I want you to create a topical post, but I want you to target a specific area within that county, optimize it for that area, and then add it to that category, that location-based silo. And then we do the silo linking structure, internal linking structure, which is like daisy chaining post together with no reciprocal links. Anyways, we started this about three, maybe four weeks ago now. And just yesterday, as a matter of fact, or maybe it was Monday. Anyways, this week, I was just reviewing one of the blog posts that she created, and we're in a very specific county right now. And she has been for the last several weeks because there's a lot of locations in this county. So I was looking at her blog posts and I was just curious, and I was like, Oh, let me go see how this is performing. And I did a search for that particular, you know, their primary service plus the location that was mentioned in the blog post. Even though the blog post was not about their primary service. It was a bug related, like a pest. It was about silverfish. Actually, this company does mosquito

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Take control like outdoor pest control. But this blog post was about a was about silverfish, but she optimized it for that particular location. So I did a search for mosquito control plus that location. And lo and behold, not only was that post ranked even though it wasn't about mosquito control, the post is ranked an organic section, but so is the homepage of the site for which it is optimized for mosquito control. But it was again, it was way outside of where they're physically located. So they got to organic rankings from that. And it's just because of the relevancy that she's been able to create the location relevancy, by creating that Mondo silo structure. I showed her how to do it. So I provided her with some training videos. We talked about this in the mastermind too, by the way, and then by linking from those what from some of those internal posts are from within that silo to the homepage and actually pushed not only the post but the homepage to rank on-page. One for organic for that keyword. So, my point is you can do all of this organically and that's really the only option you have or else. The other option would be to get spam GMB listings, which I don't recommend doing anymore because of Google being on you know, Warpath or rampage lately, or for the last many months and or the or the other option is to do the organic SEO as well as employee or implement the local GMB pro methods which again, requires consistent effort to get results. If you combine those two though, it is very possible that you can get the GMB to start ranking in some of the other areas, but it takes a lot of effort. And so what does that cost worth? Do you know what I mean? Like how much are you getting paid to do it? Yeah, I don't know what you'd be compensated enough to do it. It really depends on the level of competition. Marco, I know you got some comments on that.

Marco: Yeah, it all the time and effort versus what this client is willing to pay you for your work. I mean, this is for a client and you have to understand the math here, whether it's actually worth it for the client to go there. Now if it is and you're going to be paid for it, there are specific things that you could do. You have to create a relationship. Because as Bradley did, between that location that you're that you want to be displayed in, and your business center because you're centered, as you said, 10 kilometers away, maybe more, maybe less, who knows, only Google knows. But it's that relationship where the centroid can be related and we've seen a bleed over into nearby cities into a nearby county maybe. But you have to give the bot right you have to give that that the math, the algorithm a reason to create that relationship between your business centroid, which is where your business is located and the surroundings and that area that you're targeting outside of that proximity.

We have to override what we call our overriding the proximity factor. And there are very specific things that you could do that I've discussed in both our mastermind and in local GMB Pro to accomplish that. And it's specifically through the GMB and in conjunction with what Bradley just shared in here, I'm not gonna share of course in here, because it's paid training, and people have paid a lot of money to get that. And so but I mean, what Bradley gave you a great suggestion, I don't know. Will is in Australia, they have a post office with a street address in Australia, then, by all means, go get a pin in the area where you want to rank. It's a lot easier to work in another GMB. Now that it's another thing that we teach in local GMB Pro how to optimize your Google My Business listing so that it's ready in and ready to go by the time the pin comes back.

Bradley: Yeah, and the last thing I would recommend is, you know, this is not SEO, but it's a way to get into the maps pack. I don't know if he's in Australia if they do this. In Australia, but in here in the United States, if you have a GMB, and you use Google ads, search ads, and you enable the location extension, as long as you end up with a high the highest quality score, which that's, you know, your max cost per click bid or your or your max cost per click Yeah, your max CPC bid, but also increasing your quality score. So just having really good ads hype, you know, super optimized ads, really good landing page, that kind of stuff. You can get your GMB to rank in the maps three pack above the three-pack like in other words, they've ranked in there with it, but it's an ad and so and it will rank in the three pack as well as if somebody clicks to expand the maps pack to show more, it will rank at the top there. And you can do that by using Google ads, search ads, with the location extension enabled. And if there's nobody else competing, like if there are no other advertisers, other companies using Google Search Ads with the local extension enabled, then you don't even have to have a high quality score to get in that maps pack, you'll be the only one.

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If you are competing with other companies that are doing the same thing, then the way to outrank them in the maps three-pack, even though it's a paid ad is to get your your quality score higher, which means a more relevant ad higher click-through rate that our landing page experience, all of that kind of stuff, which again, that's just, you know, standard, basic Google Ads stuff, which by the way, Google Ads has been, I mean, come such a long way as far as their platform with their machine learning, artificial intelligence. They have automated bidding strategies now. They provide you with recommendations three years ago, any recommendation to Google, the ads platform would have given me out to tell you I used to say to my screen, go shut your hat. I mean, because they were awful, they would usually end up costing a lot of money and with very poor results, but I can tell you for a fact because I still managed a lot of bad stuff now. That the automated bidding strategies are really, really, really good. Now, in fact, all I do now is set up manual campaigns just long enough to get enough data into the account where the recommendations start to appear. And what I'll do is I'll test different recommend recommendations that the ads platform provides. And kind of, you know, it takes screenshots and things like that. And I'll test different targeting strap bidding, automated bidding strategies, things like that, to see which ones provide the better results, lowers cost per conversion, all of that kind of stuff. And it's, it's really come a long way, guys, I can't say it's still can be expensive. It still takes time to dial a campaign in, but it's in my opinion if you haven't, I don't know. Again, I don't know what it's like in Australia, but here in the States. They keep pushing more and more add stuff above the fold and more and more SEO related ranking type stuff, right. So organic and organic maps listings below the fold.

With the carousels now like the Google guaranteed ads regular Google Ads ads in the maps pack like it's just insane. So I would recommend that, um, you know, you may want to look at adding ads to your repertoire of services because it's something that I think Google is going to continue pushing more people to paid services including potentially GMB stuff. So I think it's something that if you're not proficient with yet, you probably should start looking into it now. Okay.

What Will Happen If You Stop Paying The Monthly PO Box Rental And Need To Reverify The GMB Later?

Paul's up he says, Hey, guys, if you run a PO Box to verify GMB, what happens if you stop paying the monthly PO Box rental, I need to re-verify the GMB later that PO Box number will be gone. Can you rent a new PO Box number and get the verification card sent to it somehow? All right. I've only in all of my years now that I've been doing maps SEO and again, knock on wood. I'm not saying that.

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It can't happen. But I've only had to re-verify a location via us mail twice. And all the years that I've been doing this which is about 10 now and, and that I mean, I'm talking about, you know, well over 100 GMB listings that I've managed between, you know, lead gen stuff and client stuff well into the hundreds is what I'm saying. And I've only had to re-verify two of them at like, especially the lead gen listings which are spam but you know, their spam listings. PO Box I did you know, I've got many, many of them out there that I've done that with and I've only had to re-verify two of them over all these years. So I used to always renew my P o box PO Boxes that I had verified with. But the problem that I found and this is I stopped doing it and here's why because I would get a phone call from the post office every six or eight months and they would say you have to come in and collect all your mail because your post office boxes full and they would literally put a box like a cardboard box underneath the post office box on the other side where they you know, put the mail in and all that and they would continue

Fill the box up until the box started to overflow. And then then I would get a call from the postmaster at that office location. And they would be mad, like, hey, you've got to come in and clear all this stuff out, or we're going to close your box. And so I would literally once every six months or so I would schedule like two days out of a week, to continuous days to live. And I've mapped it all out. And I would drive from post office location to location to location and collect all this mail. And I used to ask the post office managers, hey, can't you just throw all that stuff out? It's junk mail, and they wouldn't do it because I'd say like, I'm gonna have to drive to your location just to pick up the mail and put it in the trash. There's nothing I need there and they said, doesn't matter. You either come get it or we're going to close your box. And I did that for years, guys. And finally, it got to the point where it was just too cumbersome like it was unmanageable because I have so many of them. So I just said fuck it. I've only had two that I've ever had to re-verify the postcard. So I just stopped paying and I'm actually let every single one of my

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Except for the ones that I actually do want to receive mail at which you know, like some valid businesses, I've closed all of my P o boxes. So now just so you know what I do when I do set up which I still do it that way but I still set up PO Boxes for GM bs is it works. I just do a three month, right you can go right online, run a PO Box for three months, very inexpensive. You still got to go to the post office to fill out the paperwork, sign the documents, get the key and the boxes signed and all of that. But then I go back a week later, or 10 days later, get the postcard from Google, verify my GMB listing, then I go right back online, and I cancel the account. And that's it. So it cost me three, three months, which depending on the area, and it could be as low as nine bucks. It's ridiculous. And I just don't renew them anymore. So my answer is, you know, let it go. It's very unlikely that you're ever going to have to re-verify it that way. If you do.

I don't know because I haven't had to do it. Since Google's made all these changes. In the past, I would just go in and you the address the physical location of you know it because I have done that in the past where I've had to revert or I've had to get another box in the same location. And I just went in and change the actual box number and then updated it and requested a new verification card at that point. And then I was able to re-verify it, but I don't know now because it's changed so much the GMB like how they're handling everything, it you may not be able to even do that now or it might cause a suspension and I don't know.

Marco, would you know about that?

Marco: No, okay. I wouldn't worry about it, though. It's highly unlikely.

You know, remember guys, that's the Nate that that's one of the risks we take when we do something like that. It just it's part of the process. So and I think destroying mail, even by the post office violates federal law. That's why they make you come and pick up your garbage. You

I know I said, I even told him, I'll send something in writing. Like I was like, Okay, I can fax you or send via us mail or email, anyone, any which way you prefer, I can send something that's giving my authorization for you to discard the mail and my P o box and they wouldn't do it. They know like, so I used to do that driving shit. Like, it got to the point where it was ridiculous. They would have to spend literally two full days going around and those are just the ones that were local. So I just stopped doing

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our next question says, Okay, guys, thank you so much for the enlightenment. I was battling previously whether to buy another domain or not. Okay, so he's talking about the foreign language stuff. Now I'm relieved to know what to do next. I bought the battle plan version three yesterday. I'd like to implement it for this. Very good. Awesome, thank you. Battle Plan. Yes. Don't skip any of the steps carry it through to the end. And let us know how it

Is PO Box Better Than Temporary Office?

Yeah. JACK says I had a temporary office address for our business. I don't know somebody brought it to Google's attention but they can get with all of the reviews, SEO work, etc. and not have to set up a new one from their home address which is verified but it just is sitting there waiting. On review. I saw your post somewhere recently where you liked the PO Box better than the temporary office. Yes, I still still think, you know, it could have very well been that just there was some sort of manual. Remember, there's a big GMB spam team right now that's been out there. That's just you know, their, that's their entire job is to just go try to identify spam listings and terminate them suspend them. And it's very, I mean, it's easy to do it with a PO Box too, but I you know, because the street address is the post office address. However, I've not I have had one recently suspended one of my Tree Service sites. And I think that was the reason because I hadn't done anything in the GMB at all for four months and and I just noticed it was suspended about maybe three weeks ago. And I'm assuming that that got caught up in the same type of thing that I'm assuming yours got caught up in which is just it was man reviewed by the spam team and they saw that it was at a post office so they, they, they suspended it. But I've noticed that those read those offices those shared workspaces and you know things like that as well as using places like ups stores, they tend to get suspended almost immediately or get caught much quicker and sooner than po boxes do. So, unfortunately, it is what it is. As far as if you have now a verified one to a home address that's much better. But if it's not been you know, if it's not been reviewed like in other words, if you submitted the if you verified it because you received the card and entered the number of the pin number and and all of that and submitted it but now it's being it's being left for for review. I know for a fact that there's an issue with that we've heard about it in our mastermind as well as I have a client that tried to verify we you know, I tried to verify another GMB listing for him at an employee's home address.

In a different city, and it was the same thing, it's a valid home address. But once I submitted the pin, because we received it, he sent me a, you know, screen. He took a photo with his phone and sent me the pen. And I verified it. And that was, I'd say a month ago, and it's still pending, still pending for whatever reason. So I think there's just a glitch going on with that. Marco, do you got any comments on that?

Marco: Well, even though it's pending, if it was already verified, everything will go live at the post will go live. So I said, just leave it because I got one go live though. What's that the map won't go live. Yeah, but the post and everything. Everything should be a website in the post. If it's verified. Your pending verification if it's verified, and it goes into pending, then yes, the map, the map listing is there, everything's there, but it's just whatever change you know, I'm telling you that my the one that I'm talking about specifically.

It's been I've submitted the verification number and it says it will be. You know, it takes up to three days to be reviewed before it goes live on Google Maps and it's been stuck in that position like in pending for about a month now and the GMB website is live and published and the GMB posts will will publish to the GMB website. But there's no maps listing. And so the GMB post won't show up in a knowledge panel because there's no knowledge panel either because it the maps listing isn't there. What I'm saying is the GMB website is the only thing out of that entire setup that I did for the GMB that is live, everything else is still not published because it's in pending status. Does that make sense? Yep. So unfortunately, I don't know I don't know how to how to force that either. It used to be that you could have an unverified listing and you could verify it and it would it but it would be published but it would still show as unverified even though you verified it. And then I've had in the past I've had people like our you know, one of our members in our Semantic Mastery mastermind

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Who was a high-level local guide? Just go post a review because it was a published listing, although it was unverified. publicly, it showed on verified, and I would have somebody that was a high-level local guide, go post a review. And within a matter of days, sometimes hours it would go, it would say verified, right, but no longer if it's unverified, even if you submitted the verification number, at least in my experience, if it's, if it's still in that pending status, it's not going to publish, which means you can't do anything about it. So, unfortunately, I can't help you with that. You just have to wait. I don't know what else to say.

How Many Posts Do We Need To Display In The Sidebar?

Okay, next question. And we're almost out of time. We only got a few minutes left guys. He goes when using the sidebar and listening to post in the category. How many posts did we display if there were 100 posts in the category, what would be the max to display I would just, you know, do 10 something like that. It's not even really 100% necessary it you know it as long as they're only posted URLs that are showing from within that category doesn't bleed the silo the theme of the silo if that makes sense, but there's really no reason to put 100 post URLs or you know, links to post in a sidebar or footer that's, that's just ugly and nobody's going to click through all of that. So, you know, put 5, 10 max maybe I would just do whatever looks an aesthetic you know, whatever looks good, right for your particular design.

Can I get the charity link please fits ask for it? Okay, cool. He gets you gave it to him.

Do You Have Any Experience When Using Virtual Office Address To Verify A New GMB Profile?

By the way. Another question. If you don't mind. Guys, do you have any experience using virtual offices to verify your new GMB profile? No, don't do that. I just answered that. Really? And do you also cover the GMB topic in the battle plan for a beginner? Yeah, that's what that's for that it's really for beginners. I mean, it's for beginners and it's just the process the step by step process that we use, whether it's a new site, an established site, local, nonlocal, doesn't matter. Okay, so haven't gone through all the things pages yet, if not which Semantic Mastery product do you recommend for beginners to start building? GMB? Thanks, guys? I am a sheet slasher Oh, sorry.

Okay, uh, what I would recommend is, if you're just doing GMB stuff like there's no better product in my opinion than Local GMB Pro you know, with local, local PR Pro a great add on for that because you can get some really good results using press releases to but if you were, like I said local gym before the battle plan will help you a lot, right because it really points you to the done for you services and MGYB which is your best bet. Use the money that your client gives you to purchase done for you services. But if you want to understand the concepts and how everything goes together on a much deeper level than honestly by local GMB Pro, and that's going to show you how to get much better results out of a single GMB listing instead of trying to build multiple GMB listings. And then obviously we have stuff like local PR pro which is a great complement to that or RYS Academy 16 offensive, but it's very, very powerful. But once again, you can buy done for you drive stacks, which can push GMBs very, very powerfully. You can buy those directly from MGYB. So just go through the battle plan, do that first. And then once you start implementing all everything that we talked about in there, don't skip on parts don't just do 25% of it and contact us and say that's not working. doesn't work like that. If you put all the pieces together will work. There's It doesn't mean you're going to rank every time you put all the pieces together because it depends on the level of competition, a lot of other variables but you do that at link building to it. Posting consistently that kind of stuff. You should get results. If you need additional push after putting those components together. That's when you can get into the advanced training and do the advanced steps. Okay.

Okay, great. This is a good tip. He says I've had two GMBs that got stuck in pending I called the GMB team and acted really stupid. Marco always recommends it when you call G, Google support it all you always ask you act really stupid. He says and asked why it's not going live both went live a week after I called that's a good idea. That's something I have not tried. So thank you for that comment on that.

Nope. Nobody has any comments. Well, there's no other questions, guys. I'm good. I think we're gonna wrap it up.

Okay, cool. Let's do it. We're close enough. Thanks, everybody for being here. We will see you guys next week. Thank you guys, guys. See you next week. Bye. Bye. Bye, everyone.

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Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 258

By April

Click on the video above to watch Episode 257 of the Semantic Mastery Hump Day Hangouts.

Full timestamps with topics and times can be found at the link above.

The latest upcoming free SEO Q&A Hump Day Hangout can be found at https://semanticmastery.com/humpday.



Bradley: So that means we're live now actually. We're going live here. Okay, so Hey guys, this is Bradley Benner with Semantic Mastery. So let's see what we're trying to get a live Hump Day hangouts going here.

Hernan: So get your camera.

Bradley: Activate the camera. Yeah. Sweet. And then looking at you. So bear with us. We're trying to see the pin, I think.

Adam: Okay, yeah. So we're going to try this, everybody. Welcome to the episode at 258 Semantic Mastery is in Denver. Hey, I just wanted to say hello. Now that we've actually got this up and going and we're going to do our usual thing real quick. If you're joining us for the first time, I might be a little confused because clearly we are we're still trying to figure out how to work computers. We didn't get Marco and you can join on hard work on the technical side, back in. But while he's doing that, I'm gonna go down and say hello to everybody real quick starting on my right here with Chris. How are you doing?

Chris: I'm doing good.

Adam: And normally I would ask you what the weather's like. Stupid so it nice. Yeah, it's about 70-75 pretty nice. I'm Adam. And next to me, of course, is Bradley Benner.

Bradley: Hi. And last but not least went on over there who's being goofy

Hernan: Hey everybody

Adam: Oh, man looks like Marco is coming on so as soon as he unmutes himself Marco if you want to say hi and you're in here say hello to everybody

Marco: I don't want to say hello in any thinking body man. I'm just playing What's up everybody? Good to be here. It's good to be here. Hump Day Hangout. I'm going to join you guys. Oh, yeah. My ready.

Bradley: Alright, cool. So do we have any announcements or like are we going to do normal announcements are we gonna go through it?

Adam: You know, we just for those of you who know or don't know, obviously we just got done with POFU Live event here in Denver. Get to meet up with returning people as well as some new people which is amazing. Sharing stuff in small groups there's a lot of fun just had a blast and then of course carrying that on meeting up outside whether it's for lunch whether we did some evening events that were a lot of fun and you know we wanted to give people cuz we were hearing from people you know I missed it this year, you know, I couldn't make it things got mixed up, that's fine. But we want to give you a special offer to get in now and I'll put that on the page. If you want to grab a VIP ticket, you can grab that now it's going to be up for a limited period of time and you can save a bundle on that and come join us next year so if you you know you're one of those people are saying hey, I will be there next year I want to be then this is the time to do that.

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Nice you guys got the figured out over here. Yeah, I don't think so. So no worries and other than that, I want to say for the people watching today maybe for the first time you are in the right place for watching us you can check out the replays of course on YouTube on Semantic Mastery channel just hit subscribe stay up to date with those. If you ever have any digital marketing questions just come semanticmastery.com/hdquestions, ask us. Of course if you're live you can get a little bit more out of it by clarifying or giving us some feedback. But you know, we understand you can always make it live so you can just ask your questions, check out the replay. And then the next step for you would be the Battle Plan if you want repeatable processes for your SEO and digital marketing, and check it out at battleplan.semanticmastery.com and for everyone else, who wants to take things up a few notches, you know, you want to be around the people who are doing what you're doing, which is trying to either grow your agency grow your business, then you need to be in the mastermind. And you can find out more about that at mastermind.semanticmastery.com. Right on cool. And last but not least, because we got several questions about it this week, but if you need done for you services, which should be everyone whether you're doing it for yourself, or you're doing it for client projects, go to MGYB.co. All right stuff syndication networks are West drive, stacks, press releases, links, embeds, and a lot more coming. So head over there and get that stuff done. And as far as announcements on my end, that's about it. Marco Are you guys we got anything else we need to touch base on

Good no good. Yeah, we got a lot of questions so let's go into that standby cuz I gotta try to find it.

Okay, so it looks like the first one is from Mike he says thanks for the great information I want to try to get back to you by mentioned that you have a good intro video but it has very high volume compared the video volume level hope it's okay to say it. Thanks. That's a good thing. Can you make a note of that too? Yeah, view that is you're gonna try to edit our processes if that's the case. So thank you for that, Mike. We do appreciate that.

URL Structure For Siloed Website

Next is a question. He says. What about strip the category base from category slug so it looks like a page site.com. Katie's asking obviously about the URL structure for a siloed website. Because I'm Yeah, yes, he's asking if he can use the restricted category slash post name out of the permalink structure for silo and absolutely you can just using post name premier link structure, it's fine. It's called a virtual silo works just as well as a regular siloed would Sorry, just bug does it in the face.

What Are Your Thoughts On Having A Syndicated Branded Network Using High Quality Spun Articles?

The next is vitality says hello Hope everyone is doing great. What are your thoughts on syndication network versus syndication network on the branding network using high quality spun articles readable that can this bring more SEO benefit? I mean, I know you don't need to I would on your primary tier one branded network, you're just going to be republishing content from your blog anyways, if that's what you mean publishing spun articles to your blog, I would recommend now and recommend that instead, you would use curated content, it's better content and creates co citation. And you don't have to be a subject matter expert. You can just find other good content out there that you can grab snippets from and share we've got a product called content kingpin, which shows you exactly how to do that. That's what I recommend is just going to read better it's going to be more valuable. Produce more benefit than spun crappy articles would be if yes, what you mean. Marco, do you want to comment on that?

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Marco: That's exactly what I told him in the Facebook group, I just wanted him to come here. So that we could get go a little bit more in depth. And just to make sure that we hammered that home right that you're doing, you're way better off with curated content, citing sources and all of that versus just a crappy spun article that nobody knows what the hell is saying. One of the things that's important here is that as your tier one brand, and you want it to look good, and if someone happens to come along to your tier one brand and you want that person possibly converting or getting into your funnel so that they end up on the website, and they end up in your sales funnel. And so what do you want that person to see in your tier one branded? Which is your brand amplified? Do you want them to see a crappy spun article that makes absolutely no sense or do you want to curate something that convert that person into a website visitor and perhaps a client or a customer. That's the question that you need to ask.

What Are The Best Techniques To Let Google Recognize Entities?

Right on. So the next one is from Steve. He says, Hey SM team, what are the best techniques for getting Google to recognize entities? For those doing GMB or Google My Business? Google readily creates knowledge panels or me, or excuse me, MREIDs. But what about those working with the web properties? People products, etc? What can we do beyond schema and Id pages and the G stack? Getting a Wikipedia entry clearly works, but it's very difficult for most gyms, taxis probably wouldn't married a Wikipedia page, but it does, but gets in MREID through GMB. So, how do we level up the field for non GMB entities? Well, that sounds like a perfect question for Marco, I quickly would say that, you know, creating all of the syndication network and drive stack and all of that SEO shield including the ID page, all of it together is going to help having the structured data using sameas attributes is going to help. But there are other things that you can do, for example, have a paid account of some sort that helps to validate the entity as well. Meaning like pay Google for something AdWords campaigns, or, you know, Google Ads campaigns or for extra drive storage, all of the above, a G Suite account, something like that. But Marco, what else can you add to that?

Marco: Now, you just went over exactly what he supposed to do. If you can't go in and get a verified GMB, which has a completed was not the complete entity in Google, because you can add social media and all these other things. Then what you need to do is you go in and you verify it another way and the best way that I know is getting that credit card on file, whether it's a company credit card, a personal credit card, where you're directly related to the company. What that's going to do is it turns you into into Google's customer, right other than a mage, and elite, and someone who is just abusing services, rather than payment, it gets that credit card on file. And what happens is, you know, yeah, you can have fake credit cards or whatever. But but that belongs to someone, it's a thing. Then, on the web, it's it's in their database. It belongs to a person, but it belongs to a company. So you just went a long way towards validating the fact that you're real. You're not just another mooch, another leech, then you do everything else that we recommend. Absolutely. The schema, the @ID amplify it through the drive stack plus Gsite, press releases, I mean, companies do that on a regular basis, they announced their news, and then link building to all of those to just help to solidify everything. That's what's going to get you when you can't get a GMB and Google understands that then there's other way, getting into all of the different data aggregates.

Bradley: crunchbase would also be a good one.

Marco: crunchbase is perfect, but I was going to also say wiki data because Google is drawing directly from wiki data, you say that Wikipedia isn't feasible, or sometimes it would merit. But your company wouldn't merit a Wikipedia entry, a Wikipedia page, about the company and about everything that it does. So you pay someone to get you on Wikipedia, you pay someone to get your Wiki data. I just as interesting as I just posted to my partners this morning, about getting into Wikipedia, wiki data, for Semantic Mastery, because I know a guy that does it and his prices are really, really good. So that's absolutely you get everywhere. That RankBrain goes to aggregate data about your entity about your thing, and make sure that it's consistent throughout citations. I can't remember if you mentioned citations, but that's a perfect way. citations are a really good way. It doesn't have to be just for local. It can just be your company. Right?

Can You Share Some Basic Guidelines For Link Building?

Right on next one is Mike. Mike says hello everyone. Can you please share some basic guidelines about backlinks specifically about the text when doing backlinks? When to use exact match keywords for anchor text link or my brand anchor text when writing a small post or short reply on forums, what information you suggest to include in the text and what links? Okay, there's a lot of questions squeezed into this one, Mike.

So on a kind of a broad level. Personally, I don't really sweat backlink ratios as far as anchor text ratio is like I used two years ago because I mainly just do everything through naked URLs and like any other any real backlinks that are going to be built are going to be built by my team and MGYB by Dadea. And he knows what to do. You just provide them with your seat set of keywords and he creates all the ratios to where I don't really bother with it because I don't really build my links outside of what we have him do.

But really, I use mainly when I'm doing like press releases, for example, because I do publish a lot of press releases, it's almost 90%, just naked URLs, do brand anchors, and very rarely actually use any keyword anchor text, because it's not really now off page, I mean, on page, that's a different story. So, you know, you want to have, if you have content silos on page, you want to make sure that you're linking through the content, you know, to daisy chain things together using variations of keywords that belong in that specific silo, but not always the same page because or, excuse me, the same keyword anchor. But as far as, you know, link building or blogging even in by the way, when you do that, if you're syndicating content to a network, it's going to make sure that you're not always hammering and getting External links from even your syndication network, your branded network, always pointing back with the same anchor text. That's why you want to do that.

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But once again, you also have all those keywords that we add the same type of keywords that we would add to a drive stack build would be the ones that we would add to the link building campaign. And it's a way to just continue to push relevancy in at different tiers. There's different sets of rules as to what you can do as far as anchor text ratios, right. So again, I just hand that over to Dadea and he handles all of it. You want to add to that? Anybody?

Adam: Not to that, but to the next part, so

Marco: Okay, yeah, yeah, that first part generic naked, and brand anchors, right? Yeah. Because what we want to do is what we want to create link diversity. Once you have that, then it's a lot more powerful when you hit it with that with that with whatever anchor text it is that the broad right and then you can go really eating hone in on the exact match, because your your link diversity is going to withstand some exact match anchors. If you don't do that, though, if you don't get those generic naked brand anchors and whatever you can in there, then what's going to happen is you're going to get it totally unnatural over optimization problems. And if you if you raise enough red flags that way, it could cause a manual which is when you get into all kinds of problems.

Bradley: Yeah, you're gonna do it,

Adam: the tech you were writing a small post or a short reply in the forums, what information do you suggest including the text and what links? For me, I mean, I start out by saying that, you know, it's, it's too vague, but if you're just doing this, I look at this as you probably want to look at it more from Hey, what information makes sense and if you're doing this for an actual strategy, that you're putting information out there, that increases the likelihood that your post is going to get traffic which I understand sounds kind of goofy, but for a forum that it's it's well received, right? And basically, I'm saying quality you know, don't just say I've got to include x y&z you know, if you're going in here and doing this for a long term strategy, I would say make sure you're putting out quality information.

Bradley: Not only that, but if you really want to know how to test what type of a text and link to use as your best link for a forum signature tested in AdWords like search, you know what I'm saying? Because if you can get your headline, and you know your brief description and and the link and the offer to convert on through AdWords, and that's what you put in your forum signature, and you'll probably have a lot more likelihood of it doing well. I mean, it's, it's because you could test it quicker as my point other than trying to have some signature line that really isn't very compelling, it doesn't convert very well. And you have to wait for weeks or months to get any results to determine that, right? Because you've done a lot of posts, you can really kind of hone that in very quickly using AdWords or Google ads, and then add those to your forum signatures, if that makes sense.

Okay, anything else? Is it better to link to most of the times the homepage or a specific service product page? hope it's not too complex of a question was a lot of questions you squeeze in there. I think it depends on what your call to action is within the content that you're using for the link building. Right. I think it makes sense to link to the homepage at times, but also to more specific.

You also, you know, more specific product and or service pages. However, you also got to keep in mind, like, what is the purpose of the content that you're doing and the overall strategy for that campaign? Because if you're trying to push, you know, specific, a specific keyword like for particular siloed, for example, you can hit any one of the pieces of content within that silo, which you would call a deep link, because it's not going to matter if you have the dawn page structured correct, which is what we talked about a lot in the mastermind, then anywhere that you're going to hit that particular silo with, you know, inbound link, equity, it's going to benefit the entire siloed. Right, so you wouldn't want to comment on that anybody good or no? I would just say, Well, no, sorry. No, as a general strategy, he should be probably looking at distributing backlinks through his inner period.

Adam: But yeah, beyond that, like Bradley said, it just depends on again, what you're, what you're referencing, or what exactly you're doing, but you definitely want to distribution

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Bradley: Yeah, yeah, I mean, in other words, you don't want to just always hammer one or the other. Does that make sense? You want you do want to split it up and spread it out. Crazy be we can have it.

Marco: Well, what matters here is how the website is set up, right? Right setting up the whole the homepage to convert, or are you setting up a category right pages as categories or categories as pages where you're looking to push your silo through your supporting poles, and then that top market level category is going to be what you're trying to rank because that's where you want people to convert, actually, you want people to convert all along the way. But just to be sure on the question, if your link building to an inner page, right, then you make sure that you have it set up so that you're pushing that top market level category up, because that's what's going to bring all of the other keywords with it. It doesn't make sense to only link build to the homepage, if what you're trying to rank results somewhere on an inner page in the category or in a post, or maybe it's a lander, within the website, it all has to do with how everything is set up, how your website is set up. Should be how you direct your link building.

Bradley: Awesome. Thanks, man.

Adam: Sorry, real quick. I've got to bring this up now. So Wayne has a question for you. It's the most recent one. But says Bradley, Your voice sounds very different today. Is this part of the new makeover for Hump Day hangouts to make it more sexy? Okay, thanks, Wayne. I'm not really sure how to answer that one. Yeah, let's take a compliment. Yeah, just couldn't we have to read that? Alright,

How Long Before You Can See The Results Of Battle Plan 3.0?

so next one is I have been following the Battle Plan 3.0 for a GMB asset. It's been about two weeks since I followed steps one and two of the plan. How long before I find out the results? I don't know if I'm facing stiff competition or middle of the road competition. How long do I have to wait before I hit it again? I did. I didn't want to read set the G algorithm Thanks. Okay, um, put all the pieces together. You know, that's what we talked about, if you use the Battle Plan, it's not a, if you just do 25% of the work, you won't get 25% of the results, if that makes sense, because you put all the pieces together and it has a more like a, an exponential effect, if you will. So it will work a lot better if you put all of the components together to create that entity loop or that SEO shield, whatever you want to call it. So if one and two if you put one in two pieces together or completed steps one and two, and you know, you know, complete the next steps to and I wouldn't stop until all that entire asset creation. You know that SEO shield is really put together. So we're going to be talking a lot more about that in the coming weeks for some of the stuff that we've got coming up. But Marco, do you want to add to that? I think he's muted.

Marco: Sorry. I do want to talk about this a little bit? Because something about this really stands out to me. And I don't want to pick on him, because I see that he's just beginning. It's following the Battle Plan. He's in step two. But dude, how can you not know your competition? If you're just starting out? Like sometimes when you get to the point where you know how much power you can push, when you know exactly what you're doing, then the competition doesn't matter. It's just a matter of what you're going to do to take the competition down. You're at the start so you have to do thorough competition analysis to know exactly how much power it is that you're going to need to push. Because a lot of this, you might do too much, and it might not be necessary, or you may be doing too little and more might be necessary. So I mean, you have to know what are people paying for AdWords in this niche? Google ads, how much are they paying? are they paying for Facebook ads, YouTube ads, other ads? How many competing pages does it have? Is it in the 2000s? Is it in the millions but singles is it in the 10s of millions is that in the hundreds of millions? Once you have all of that together, you'll know exactly how tough and how stiff the competition is and then you'll know exactly what to do. But the plan is still the same right syndication network, drive stack plus Gsite, press releases link building, and then embed runs and link building. And then you you do all of that before you start analyzing the data and seeing where your project has landed in rank. Because you'll see that different keywords rank differently, different niches rank differently. So you have to know whether you need to isolate one of your market level keywords one of your top keywords that may be stuck second, third page, you may have to isolate that and hit that individually. Once you've done everything.

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So without completing everything part one of the plan, as Bradley said, finish everything first. Once you do that link building one which it which is which is the final piece, you let it sit 21 days, four weeks, and then you come back and analyze the data and see what it is that you have to do. But guys starting out, when you're starting in this, it's a must for you to be able to analyze the competition and understand what it is that you're up against. Because whether it's you investing your money, or whether you're investing your clients' money you have what you're going to spend your money on, and how much of it.

Adam: Yeah, and I'm not going to be able to get the quote right, Marco, maybe you can help me but this reminds me of what you said, might have been during your talk of POFU Live, but basically like Sun Tzu and the art of war and saying you want to come to the battle knowing you're already going to win and you can't do that. If you don't know what your competition is.

Marco: You have to know that you're going to win the war before you fight the first battle. I'm paraphrasing because I can't remember the exact quote of him but but it's along those lines. How can you know whether you going into you know, you can't go blind into battle I might a bow and arrow and I'm going up against how it's all right. I'm going up against a nuclear missile that well I'm not going to do very very well. So once once you lay it all out, and you're absolutely right, it is war. And you understand your enemy your competition is your enemy always. And you know exactly what it is that you have to do to take down your enemy Well, you you win the war and you haven't done and think about it all you've done is study the enemy. It was I love Sun Tzu and thank you. That's awesome.

Is It Possible To Target National Keywords By Using Verified GMBs?

Alright, so the next one says Is it possible to target national keywords by using verified GMBs? So are gonna hand that one over to you because I know you talked about different strategies for that kind of stuff. He's got an example a follow up question next. So again, is it possible to target national keywords by using verified GMB? For example, a long tail keyword like how to lose weight?

Marco: This isn't totally an independent, it depends question. Yeah, what is it that you're that you're trying to do because one thing is local. And what you're targeting is the proximity factor and then overriding the proximity factor so that you can get into outlying areas and target those. You can totally do that. You can totally extend the centroid and somebody was just somebody who guys who was in our local GMB Pro just came out with extending the centroid in in his own training his own original train, and I'm not going there. I'm just saying what the fuck man? But yes, you can extend the century and there are different ways that we can for extending the century, so you can totally do it, you're going to need a whole lot of GMBs.

Because in a place like like New York City, Chicago, LA, you're going to need to push a lot of power inside inside just I'm going to get one GMB do a whole bunch of pose, and then that's going to get me where I need to go. It Again, it depends on the competition. Now, if it's a national keyword, like cosmetic manufacturer, and there's no location, like you don't need to use location, there's nothing location based. Why would you target it with a GMB? Other than to create like a national headquarters for the brand, but that would be branding. That wouldn't be so so this is this question is kind of confusing. Yes. I don't know about you guys. Because because they were talking about two different things here. And maybe what what you what you're trying but what you're thinking is you want to become the knowledge panel for the keywords. Well, that's brand plus keyword association. And I think Fabian is in RYS Academy Reloaded and we teach that all day long we we should we show how to do that? I mean, we've been doing it for a while will be going in five years and mates and says Bradley ranked is Virginia SEO, SEO Virginia? So yes, it can be done. It depends on what you're trying to do.

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All right, but I'll take you to the next question lockout Marco, you guys. It's like back and forth. Is it? Yeah, so I totally said what I meant if or is maybe hosting original content on the money site, but on the branding network, instead of syndicating content, hosting high quality spun versions of posts from money site. Best regards? No, I mean, there's no reason to. That's what I'm saying. Like if it's your branding, network, your branded network, then there's no reason that you would need do post spunversions of your money site post because I've just republished the money site posts again, I don't recommend using spun content as any on page or any first tier link building stuff, because it's just not a good idea to do that now it's even if it's high quality spun stuff, which I guess you can still get away with that if it's done very, very well. Okay, cool.

Will An Existing (Non-Semantic Mastery) GSite And Drive Stack Interfere With The Ones Being Built By MGYB?

Next one, Katie says Hey guys, I was talking to a dentist about his SEO he told me his son was doing it but he was getting nowhere I spoke to the son and he told me he bought some gigs on Fiverr for Google sites and drive files I told the dentist you get what you pay for. And then I may be able to help do it properly. Can I go to MGYB and by G site and drive stack for this one or is it too late? Well, the current g sites are drive stack his son setup interfere with the one MGYB would build. I don't think the sun will let me delete all of the work he has done. Thanks.

Well, I'll let Marco also answer on this one but I would absolutely get a new drive stack and G site that is built correctly. Which will likely the other one because the other one was not put together properly. So it's not really pushing any relevancy or entity validation, if that makes sense. So once it's done right, that would be the one that would come be associated with your entity because it will be done correctly. But Marco, what would you say was is it critical that the other one would be removed or deleted?

Marco: No it won't matter and as a matter of fact what what you could do is add those satellites to push into the new drive stack was decide that we're going to create for for you which is done right, then you can link building to all of those which is only going to help I mean, it's not gonna hurt. Absolutely not. But you what you do need is that is that friend that drive stack empty site created my way, not somebody else's way. Because they always skip corners. They never do the work that they're supposed to think about. And I've said this before, it takes between six and eight hours for a train building. Jessen, by the way that the original RYS to do one and do it properly. Someone was going to charge you, maybe, I don't know, 50 bucks. And they're going to spend six hours, maybe eight hours building and drive stack? No, no, it's not gonna happen. The money just isn't there, right for five bucks. 10 bucks, 15 bucks. We charge what we charge for a reason. You and you're absolutely right that and when I saw this, I couldn't believe it you do get what you pay for. And if you go to Fiverr sometimes you've got some really good gigs in there that do a specific thing. But when you're talking about pushing power, the Rank Your Shit Academy Reloaded me. There's only one way to do it. You go with the original.

I agree. Yeah, this one I would probably be careful if I was in this position, because now I'm thinking okay, there's someone else in there. So this to me goes back to managing client expectations and saying, Well, now there's a son who's got, you know, backend access to everything. So you might want to be managing to him. The son's involved and he's screwing around with stuff on that I don't know about then, you know, I can't be held responsible for some of this stuff. Yeah. working against our goals, so I'd be careful with it.

Okay, moving on the next one. See, I'm trying to find a guy stand by me. I think Jordan had a good one. He said mastermind plus sub mastermind group equals the cat's meow. I totally agree with that. It's not a question but I like it.

Do You Work With Third Party Syndication Networks And Stacks That Are Not Setup Correctly?

Okay, so the next question I see is I have questions about your done for you service syndication and stacks. I've had other vendors create those before but don't think they were set up correctly. I see a theme here any any any problem with having you do them again? No, actually, that's the best thing to do is just come on, come get it done correctly. And then you can analyze the ones that we've built for you versus the ones that you got from other vendors and, you know, figure out what was done wrong and apply it to the old ones. Yeah, yeah.

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That idea. So yeah, that's what I would do, because that's what a lot of people, I mean, see that I go by RYS Academy. And that way you can go through the training and then you can understand what was done and then go fix the ones but again, your time is best spent on just purchasing them and letting somebody else do all that manual work, right.

Do You Create One Google Stack For Each Service Offering URL?

So the next one is Nathan says, when you build these stacks for people I know you ask them for the main keyword However, what if they offer multiple services? Do you create one g stack for each URL? For example, the company that offered HVAC and plumbing services do you create a stack for each URL or service offering a company slash and he went through several examples now, I mean, you can but another way to do it is to have a brand stack created, which is what we do. We recommend for whatever your primary keyword is or keywords, top level keywords, and then from there, once you get it back, and at some point, we're going to provide this as an additional service, but once you get the branded drive stack back, you can go in and clone the folders that are contained in the the primary drive stack folder, and then re optimize that it does require some manual work, but for each one of your silos or product services or categories on your site, so that way, you're mirroring your internal files from the drive stack inside of a branded and overall branded Drive folder. So again, you're just building that relevancy, you're going to mirror the same type of site structure that you have on your website into your drive stack. It does require some manual work. But the most important thing is to have that branded drive stack with the top-level keywords associated with that brand. So that makes sense. And Marco, do you want to come in on that?

Marco: No, that's what I would have said. No, we're not going to create both. If you submit HVAC, and if you submit plumbing, and you, you asked us to do keyword research, we're going to give you everything that's related to that. If nothing you have to do your own keyword research and submit the keywords that you want related to your brand which as Bradley said, we asked for about 50 and go for top keywords. Don't go for the long tails, the long tails you're going to get as you build it out as you build your supporting post and as you build your inner pages and you mirror your G site is up your money site on on the G site. But Bradley just so you guys know and I just got the news yesterday we're testing the drive stack and G site as we speak. It's coming right it's gonna make it a lot easier. And right now like if he wants to make it easier on himself and clone, the drive stacks, then what he can do is he can make a donation to my charity and then right to Christie for the webinars right through charity webinars for last year and the scripts, and I'll put the link to the donation. That's awesome. Thank you.

And I'm not seeing any other questions you guys see any more? No will give people a minute here and I know that there's a little bit of a delay here. There's not much delay through zoom though.

So um, I did see a question in YouTube here. I said we're in Colorado, we're still in Denver, Colorado. Yeah, we're a very short period. So what is the URL if people want to get the early bird discount for next year POFU Live go to pofulive.com/2022. I'm pulling up to make sure I'm not lying, pofulive.com/2020 and make sure you use the coupon code 2020 or 2020 action taker. Yeah. That's going to be the lowest price ever. Oh, yeah. It definitely was a good event. I thought it was really good. Well, actually, let's touch on that.

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Real quick we got a few minutes we can wait for some questions here I want to share with people so we had Kathryn Jones. So if you haven't seen her you can probably get search for CF design school Semantic Mastery, check out a webinar we had with her, she dropped some good knowledge for everybody. Especially a lot of the people, they're growing their agencies growing their consulting and you know, she taught them and us about funnel design but not just you know, hey, me do this to make your funnel look pretty. But you know, it's about converting, not being pretty. And then how you can do this and how in a short period of time, you can create these things that you know, you can really crush it in terms of selling to clients or adding it onto your agency. So that was pretty cool. I don't guys have anything else to say about Katherine's presentation I was gonna get and then Adam Benjamin was another one of our guest speakers. That was great guys got a ton of sales experience. This was really cool talking to him getting some insights about basically kind of brand positioning, which tied in really well with what her non talked about about just one second.

Part of an audience presentation was about personal branding. And then how you can help yourself basically by growing yourself as an authority and it's not some, you know, 25 step crazy, you know, diagram you got to follow to do this it was it was pretty simple, but combining that with what I think Adam said would be really powerful, so cool

What Was The Biggest Takeaway That You Can Share From POFU 2019?

Wayne says what was the biggest takeaway that you can share from POFU Live 2019? Uh, did you should go to pofulive.com/2020 and Wayne because what we want to see you there, and to you know, I'm not dodging the question, I'll let these guys answer it. But like we've told people and like all of the testimonial say when we just ask people, hey, what do you want to share about Cooper life? You know, hey, content was great. It took something away immediately that paid for it. But on top of that, it's you know, interacting with people, and that's what you get out of a small group. So whether it's us whether it's a guest speakers, or whether it's each other and saying, Oh, you know what, I have not been doing this one little thing or, you know, you open my eyes to a whole new area. I could either be doing for myself doing for clients stuff like that. But that's consistently what we've heard. Yeah.

Hernan: Yeah, I think so too. If I can add real quick, I think that as digital marketing, or digital agency owners, most of the people that come to POFU Live there, they spend most of their time alone, right? They might have a couple of VAs, they might have small team, but most of them are remote, right? So come in here and being in a room for three days with people that have kind of the same ideas that you have. And some of them might be, you know, even ahead than you and some of them you might help to get to the point where you are right now, I think that that's one of the best things that can possibly happen to an entrepreneur or digital agency owner. So yeah, yeah.

Bradley: And on a purely SEO basis, I want to say that it was awesome to hear how just putting the SEO shield together, the way that we teach works across the board, and you know, here in that for some several hours remembers that POFU Live to talk about how it's like the cheat code. so it's awesome because it's validation beyond. I mean, we all knew it worked anyways. But it's really good to hear when members actually take our advice and put it together the way that we teach. And then they get the same kind of results. And so that to me, was a very great takeaway to know that we've got something that's been working for us for years that continues to work beyond updates to or through or despite of updates, you know what I mean? So it's just very encouraging to see that. Yeah.

Adam: So Wayne, that popped into answer your question for myself, I think, you know, the biggest takeaway looking for something like either tactical or real world was Rob got up. Rob gave a great, great presentation and then he hopped on the whiteboard. And right and that's where the magic happens. And so went through stuff, but he's going to be sharing that with people in Bradley already mentioned SEO shield, and exactly what people can do. And basically taking the Battle Plan, combining it with what's been done already and what will come in MGYB, and saying you now here's what you got to do. So again, not to use it, but it's on its way out. And I will share it with everybody as soon as we have something.
Marco: I'd like to answer Wayne's question because my biggest takeaway, not only this year, but also last year, is that the people who come to us, the action takers, they generally have already have everything as SEO wise that they need to get results. Because we've been proving it since since we started that when you implement what we give you, you get results. Now, what I often see and in my mini mastermind and in doing this for so long, is that people simply get stuck. I mean, it's a joke, right? Don't get stuck in the middle, but are you getting the middle of the big fat fuck you.

But it's true guys. Do you want to finger prodding you in the middle? When you're not doing anything? Is that what you're really looking for? Or are you constantly going to go taking action and doing the things that you need to do to get to where you want to be. Because it's not being where you have to be. That sucks. It sucks having to be somewhere and having to do something. But when you want to do it, and you like to do it, even if it's something that you know you have to do, to continue on that path to POFU, it's fulfilling. And you don't get all of these different things joining and pulling you away. Because you're hyper focus, you know that you can get results. We give them to you, we give you everything. You can come and reach out to us personally and we'll answer your questions. We'll do everything we can to help you make money, but we still have people stuck in the middle even mastermind members, we have people stuck in the middle, because they won't do the shit that they're supposed to do to be successful.

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And so one of the things that you need to do to be successful is get with like minded people, and the only way you're going to do that is by attending these events. And I don't I don't mean the bullshit events where you're going to have hundreds of people. And you know you, you do that for networking. More than anything you do that to see how you're going to make money and when and where do it do that. But when you really want to get with like minded people who are hyper focus on making money, that's what you need to be in one of these events, the real ones, the ones where you get the gritty living by the ones where you get down to business, down with brass tacks and you get what you're supposed to get so that you can continue making money.

Adam: definitely, hey, real quick got some questions on YouTube. I want to answer before we hop to the next question, which I love and click SEO. But first of all, Brian Kato says what's up guys? Hey, good to meet you, man.

Do You Do Stacks For Dating Sites?

And then also another Brian was asking do you guys do stacks for dating sites. We don't believe we have any restrictions. I mean, I don't have I don't think that crosses any lines for us building stacks, right?

Yeah, yeah. Because a lot of those can have things like male enhancement, and it depends on the affiliate that you're running. We're not going to do any of that, but I'm not gonna have my people don't do any Yeah, we just don't do it. So we don't get them. Brian and you're watching this just email [email protected] To tell them what your actual like what your keywords are, and they'll write Marco they'll be able to tell them from that whether or not they can build it, right. So no doubt No, no pharma, gambling. I don't know. It's epic. Guys. It has to be in English. Don't ask us to do Hungarian because that's the one and the money that we have to target to do a one of is not feasible.

Can You Build An Agency Just By Outsourcing To Whitelabels?

Yeah. I so click SEO as the next one, he says or she says can you build an agency just outsourcing to white labels? Yeah, you certainly can. I like good. Jordan Fowler followed up. He's one of our mastermind members and very successful but agency owner. And so and I agree very much with what he said, and that is that you can but you have to understand what it is that you're talking about for when you do get questions, or at least be honest and say that you'll get the answer if you don't have it, you know, whatever the case may be, you want to make sure that you're not talking at a on with ignorance to a potential customer or client with, you know, without being able to answer the questions, and it's something that you can learn as you go, depending on what all your service offerings are, you know, we were going to be talking a lot about that in the coming weeks or coming months for for, you know, different things that you can do to build an agency without you have to do all of the work. And so I think it's important to understand the concepts, the foundation of it, then then from there, you can you know, you can learn how to best manage questions and such for each one of the services depending on what kind of also confidence level you have in your done for you service providers. Does that make sense? Yeah. So anybody want to comment on now I think we're understanding just the basic Six at least I mean, at a minimum, but you know, I, this may not be a great analogy. I'm doing this on the fly, but I was like, can you own? Maybe a few automotive repair shops and not be a mechanic? Sure. Is it going to benefit you greatly to understand the business you're in? Yeah, you know, better. So I'll leave it at that. But I know Markco has got some more to say, well, we make it simple, right? We not only provide the services that you need them for you to, to get everything that you need to do for the client. But if you join the mastermind, then you get access to us so that if you run into tough questions, you can just come back, excuse me, come ask us. How do I answer this question? client asked me this. I need an answer what I say and we'll give you an answer. And we've simplified every we boil it down to make it so simple. That I I think that people think that our simplicity means that it doesn't work. And it's just the other way around as people make it so complex, that they need to confuse you because it confuse, they can keep making money from. We want it we want to boil all that shit away all that garbage. All we want is that pure rock we want. We want that good.

Guys, that's what because when we have that when we when we simplify it, that's what really works. And that's why this is this is so good in the way that we've set it all up for you to come and take advantage of it. It just rocks and all you have to do is join the mastermind. I mean, it's so simple. I don't know why more people don't don't do it. Maybe I don't I don't know doubters doubting Thomases, whatever it is, get past it, because you need to make so much money.

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Cool. Thank you. Alright, so we're almost Well, we still got about 10 minutes. Well, I think we're gonna have to end it a couple minutes early, right? Yeah, cuz I know we're streaming through yours. Oh, no.

What Else Can You Do To Improve The Rank Of A Website Aside From Having GMB Drive Stack, 3 Press Releases, And Aged Site?

Fitz says I have a site that is showing 27 Google console page three on main keyword manual search number one main keyword on GMB, drive stack, three press releases, aged site, what can I do to improve? I don't know, because that was kind of a word salad at the end there. I'm not really sure what you were saying. But as far as if you've got a page three, excuse me keywords on page three in Search Console, it means that they're closed with some proper maybe on page or maybe some supporting articles that through the same silo that would link to those that page specifically syndicated across your network, for example, that's going to help to kind of reinforce the theme for that particular post. Again, this is all provided that you have proper on page if your structures poor on page, then it's going to be difficult to push, but it will respond to so much better to these cut type of tactics if you have good good structure, good internal linking. So doing that syndicating to their you know, maybe adding some additional Drive files within a particular, you know, siloed Drive folder that would do the same thing link back to those posts, the supporting posts that were linking to, to kind of boost that the posts on that are showing up with the keywords, the pages that are showing up on page three, that kind of stuff. Those are all things that you can do. also getting traffic to them, either through organic means or through buying way to traffic to those new posts that have been created is going to help to kind of activate all of that stuff. So, I mean, obviously, you know, just all the stuff we talked about mirror that same sort of paid page or post on a G site. Once again, you can even iframe it in there. That's all the stuff we get into in RYS Academy. Marco, do you have any comments on that?

Marco: Yeah, GMB post silos.

Bradley: Okay. Yeah, you gotta GMB. It says your, your, your question their Fitz. So yeah, you can silo those together as well. Use press releases press release silo stalking. We talked about that recently, too. It's on our YouTube channel. So once again, you just got a mirror all that stuff through all the different assets that you have available. Okay, then link link below to all that. And once that's done, you take it, you take you take all that and you run an embed gig and you link build to all that and then see where it see where it sits after that.

Hernan: nice.

Adam: You know, I just thought back to something where Wayne was asking us and you know, I realized I don't think we mentioned that. Everyone here, you know, that asked about link building and embeds, you've got to talk to dead. Yeah. And for the people who know who that is, or has heard the him mentioned, he was at POFU Live two years in a row from India, flew over and pay for his ticket came over and joined us and today this time he's dropping some bombs did a case study was helping people out? That was really cool. It was just really good to see. Yeah, yeah, it was awesome. People appreciate it. So Wayne, that was another one that was cool because I know you know who he is. And for other people who who may think you know, he's just somebody exists out in the internet like real deal came to down and joined us the second year in a row was all sounds awesome. That's great. Well, listen, I don't see any other questions. So I think it's time we can wrap it up a few minutes early guys. So we want to say hi again from Dubai from Denver, Semantic Mastery from Denver except for Marco but we piped him in as usual. So we'll see you guys next week. See you guys

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Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 257

By April

Click on the video above to watch Episode 257 of the Semantic Mastery Hump Day Hangouts.

Full timestamps with topics and times can be found at the link above.

The latest upcoming free SEO Q&A Hump Day Hangout can be found at https://semanticmastery.com/humpday.



Adam: Alright, we are live Welcome everybody to Hump Day Hangouts. This is Episode 257. Today is the ninth of October 2019. And this is the last Hump Day hangouts before POFU Live 2019 in Denver. If you haven't gotten your ticket yet, you'd like to show up whether you're going to whether you live there you whether you want to drive in or you can make some last-minute flight plans, head to pofulive.com, grab your ticket. Now, before we get into it, just want to say if you're joining us for the first time, thanks for watching, we're going to get into questions and answers. If you've got any questions you're watching us go ahead and pop them on the page at semanticmastery.com/hdquestions. Remember to always head over there. If you're watching on YouTube. We don't want to read comments here. You've got to go to the page where we embed the video so that you can ask questions we can get to those. So with that said, let's say hello guys real quick. We're missing to the Semantic Mastery guys who I believe is started traveling over to POFU Live in Denver. Bradley, Marco and I are here today. So I'll start at the top and say hello to Bradley. How are you doing?

Bradley: Good. How are you?

Adam: Not bad. Not bad. I'm enjoying some cooler weather here. It's finally starting to act like a fall. It's about 65-70 today.

Bradley: Well, you can enjoy cooler weather tomorrow when you get to Denver because it's supposed to be snowing and freezing cold so

Adam: Yeah, I might have to post some pictures of her on maybe on the Facebook group or something like he heard on hates the cold weather and I think it's supposed to be a high of 28 degrees tomorrow.

Bradley: Yeah, and snow to which is crazy, but it's only tomorrow. Because then the rest of the time that we're there it's supposed to be between 65 and 70 during the day and then around 30 at night, but it was kind of interesting packing for that, you know?

Adam: Yeah, all over the place. Well, speaking of weather, Marco How are you doing, man?

Marco: I couldn't be better. Like I couldn't handle 28 I'm sorry. It's not happening. I mean, it's too late like a cold for me. I mentioned it before is 60-65 that range you know. We break out the old sheet and we cover ourselves it gets chilly man 28 gone from 65 to 20 I don't think so.

Adam: That's a big change and once it gets below 20 that's where I start I can handle it depends on the window but yeah in the 20s still nice ones it's sunny and then anyways tomorrow is going to be fun we'll see how it goes with Hernan if he's all bundled up and blankets and freezing to death or if he survives so. Anyways With that said, like I said earlier if you're watching for the first time you're in the right place, we're going to get to q&a and answer your questions and appreciate you being here. Come here every week every Wednesday for pm eastern you can always ask your questions ahead of time as well if you know got a client call you've got some work you got things you got to do we understand that but you know benefit here is being live you can ask questions, clarify your questions, but like I said, if you have to you can ask your questions ahead of time at semanticmastery.com/hdquestions and then check out the replay on our YouTube channel, which you should subscribe to if you're watching that right now.

And secondly, if you haven't yet check out the Battle Plan right? That's where you can get our step by step processes for getting results with everything from new websites, aged domains, YouTube channels, so much more. I'm not going to go through the entire laundry list of all the benefits there but head over to battleplan.semanticmastery.com. And if you want to join, you know, our mastermind is about a mastermind but you know, it's both the mastermind, our mastermind. Basically what it is is an experienced community so you can get faster access to real-world info, testing and build that network of peers who are doing the same things we're growing these digital marketing businesses or who have businesses and understand how they need to grow the digital marketing side of it. You can find out more about that and join at mastermind.semanticmastery.com. And for everyone, we really recommend going over to mgyb.co. I mean we tell this to you watching these videos, we tell it to our mastermind members, we tell it to everyone

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Else, you know if you can start building your team now. And part of that can be using MGYB to provide the services for you things like syndication networks are we as drive stack, press releases, link building embeds, all that sort of stuff. And there are a lot more great packages coming out where we're going to help people get better, well, the literal package for Hey, you know, if your website is here, then you need these types of additions. You need these syndication networks. We're going to make that a lot more streamlined so that you can do it for yourself, your projects as well as your clients. So keep your eyes and ears open for that. So with that said guys,

Marco: I have a couple of things. Yeah, right. Number one, people, they always ask us how to put everything together, they'll go in and don't order something. And the last, how do I put it together guys, it's in the Battle Plan. I was just talking to my mini mastermind group. You guys know that I meet every Tuesday. In the evening with a mini mastermind group. I have seven people in there. I wish I could take more people because people keep reaching out to me and saying, hey, I want in on the group. But seven is more than enough. But the thing is that the people in my mini mastermind they follow the Battle Plan. I have a guy, that's her over. But he started out at 12k a year in digital marketing and client work and SEO, whatever it is that he did. And this year, you know, he's at around a quarter million for the year. And so it's as simple as just buckling down doing the fucking work and following the instructions to the letter. You don't veer from what we tell you to do until you're ready to test and you shouldn't be testing until you have a good revenue stream coming in that allows you to set aside time to do that kind of thing, right?

We got another one that Jeff right who went to POFU and he's killing it. I mean, he's ranking attorney type big attorney terms of ranking for it, for example, and IT services in New York City. Now imagine how competitive that is, but they're like the companies have happier than a paycheck, because they're number one for the term. And how did they do it? They follow the Battle Plan. They follow the instructions, they follow what we tell them, guys, how do you put it all together? Get the Battle Plan. Now, yes, the Battle Plan takes you to MGYB and the products and services. Why do we do that? Because it's the simplest way we don't want you doing all that work. Imagine the hours that you have to spend doing all that work keyword research three days. For the keyword research, really, do you really want to do that? Do you really want to spend all that time your client better be paying a whole lot of money to spend three days doing all of that keyword research, I mean, everything it takes time to do

Bradley: Marco, isn't it more fun to buy shiny new software applications and spend all your time learning how to use it? Just to find out it doesn't work very well.

Marco: That's some work, right? Follow the next best, the next best. So it's already there. We set the path out people who follow it are killing it. And that's my point. And yes, we do send you to what works for us because it's what we use guys. We use it, we apply it we get a result. And so we give it to you in a step by step method so that you can follow it through. So if you're not doing it, you haven't bought it go by the Battle Plan. It looks like a really simple PDF with links. But you do it step by step. I'm telling you, I just got validation yesterday from a couple of people that are in that range. I mean, you guys know Jordan.

You guys know, Jeff, you guys know, Ed, they're telling it how following the Battle Plan. That's one and two about the mastermind. I wanted to mention that it works is a two-way street. We do try to give people everything that works in the mastermind, right? And we do make everyone available that you're free to exchange ideas and concepts and theories and tests and whatever. But every once in awhile, we'll get in a thread, as we did with with with something that I talked about when doing silos. And it was a whole long thread and we went really deep into it. And then there's another one about iframes now.

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And then that one sent me into the rabbit hole, where I'm still testing and I'm getting really good results from some ideas that I got. Not like not directly but indirectly, as they posted. Okay, so can I do this Can I do that and I immediately started thinking, well, what if, and that's when you read, your juices really start flowing? And what if I did this and I quoted it this way, and I hit it this way, and then it would cause no issues. And so what I'm thinking is anyone who attends POFU Live will have first crack at whatever I come up with, from my testing, because they deserve it. I mean, they took the time that they're going to be there. And so we always say membership has its privileges. But this is a step up. This is a step where you're trying to change the game and JN and Jeff Moore, Jeff sorry, they went to POFU Live, and they changed the whole mindset, they changed their business strategy, and they're killing it. So So anyone going deserves it. And so that's what I'm going to do and then at some future point, it'll be shared with the mastermind, of course, I don't know if it'll be I'll ever share it outside the mastermind.

But since the nugget was kind of the idea sprouted from a thread in the mastermind I think the mastermind deserves whatever comes from it. And I'm already testing and I'm already coding and that so this is the type of thing that goes on and in the mastermind, mastermind membership has its privileges. Attending POFU Live has its privileges. Most of the people that are in my mini mastermind, are people who went to POFU Live. So I just want to say about that definitely our mastermind members, but they also attended POFU Live and I think that they deserve special attention. That's just my piece for today. Take it for what it's worth, but I think it's just totally worth joining the mastermind and attending POFU Live should be a must in your calendar.

Adam: Sounds good to me, like Marco said, Be there. That's a pretty awesome thing that Marco is going to do there. So I don't want to dive back into a Marco but I know that people work with you and your group have had a lot of success. And I'm sure that's a no small part due to your involvement. So that's pretty awesome. So if you want to grab your ticket, you can still make it we got a couple of days here before we kick things off on Friday for the VIP day and then Saturday and Sunday for the main event. You can grab your ticket at pofulive.com. Alright, guys, Bradley, anything else before we jump into it?

Bradley: No, I'm just excited too nervous at the same time because I gotta fly tomorrow. But looking forward to coming to Denver and hanging out with you guys and putting on a pretty cool presentation. I think that is pretty powerful. I think this is going to be just a really good event. So I'm excited about it.

Adam: Cool. All right. Let's do it.

Bradley: All right, let me grab the screen. Stand by. Alright, you guys should be seeing my screen now. Correct.

Adam: Correct. Got your whole screen.

Bradley: All right. Not a lot of questions yet. So guys start posting. Otherwise, we'll wrap it up a little bit early, which is fine because I've got still not 100% packed for I gotta leave really early tomorrow morning for my flight. So anyway, I don't mind wrapping it up early if that's what we need to do.

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Is It Okay To Send A Full-Text Article With 20+ Affiliate Links Via RSS In A Single Tier Network?

But we'll start with sutra he says when using a single tier, he's talking about a single-tier syndication network, is it okay to send the full-text article via RSS? Even if the article has 20 plus affiliate links? I usually post 123 of these types of articles each day. Um, I would say no, and the reason why I say no is it not because it's an SEO thing, but it's likely that your blog accounts which would be like WordPress, Tumblr, blogger, not so much blogger but Tumblr and WordPress, will likely or may very well terminate the account for too many outbound links.

Especially like affiliate links and that kind of stuff that they don't, they don't typically like that. So I wouldn't recommend that I would do a post summary. So set your RSS feed to just display the summary. That way, it's really just pushing the juice back to your post URL that's published on your blog, which is really all that matters, guys. I mean, if you're doing a bunch of outbound linking in your blog posts anyways, whether it doesn't, you don't really need to worry about posting the full text because, you know, whether they're nofollow or do follow, it doesn't even matter. What I'm saying is what you're looking for is the link back from the post on the syndication network properties back to the original post on your site. Right. And then obviously, if you're doing internal SEO like on-page SEO correctly, then you're going to have some sort of contextual link within the text of your blog post that goes up to our money, a money page, right so an actual page or something a category.

Whatever it is that you're trying to rank on your site. So it really the benefit is pushing the juice from the syndication network properties back to the post URL that's published on your blog. So I would recommend doing a summary post, you know, summary, just set the RSS feed settings to just display a summary instead of the full text. Now, that said, sometimes those can look spammy too. And sometimes you can find settings in your theme that will allow you to update the length of those RSS, like how much of the summary is shown. And so you might be able to set that and sometimes you have to actually edit the theme files in order for to, you know, to to adjust that some things will give you the option to do that, like it's, you know, an option that you can set but other times you have to actually go in and edit the theme files. So that's what I would recommend any comments?

Marco: Yeah, I would say no, and it's for SEO and it's because the whole idea behind this concept and what we do and why we send out iframes and everything that we do is to build PageRank. And the problem is, everything starts at PR one, correct? Everything on the web, it starts out at PR one. So if you have something that's revenue, or even if it's aged, it could only be a PR one. And the reason why is because you're splitting the PageRank that you're passing so low, that you can't build it up properly. So you split it, you splitting it 20 times, and what you're passing from a PR one isn't PR one, it's less than PR one. As I've said before, we've done the math we know within certain parameters, just how much PR is passed from a PR one and we know we know it's a range. So when you splitting it, that fine you're defeating the purpose of building up that PR building up that trust and authority and everything else. Not only that, having it be so spammy, it could just turn into a PR zero because of the fact that it's so spammy. And so you're not really passing anything. You're not really doing anything is not mean you could grab some traffic. From that point, you could do so much more if you're more selective with the way that you syndicate your affiliate links so that it doesn't look so spammy so that it doesn't look like it's a whole bunch of garbage. And the only intent for that is to push your affiliate links, make it more user-friendly, making it more for the person that's going to be reading it for the person to interact with that posts and with that content, and maybe share it maybe like it. Maybe visit the website, or those are all signals that you want. And I guarantee you that a spammy blog post with a whole bunch of affiliate links isn't going to accomplish what you want.

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Is It Good To Use And Embed The Original City Logo And Link The City Website Or Wikipedia City Page For A Local Service Website?

Bradley: Very good. Thank you. Mike says hello to a local service website. Do you think it's a good idea to use and embed the original city logo and also link to the city website or Wikipedia city page? I can see the power in it, but I don't think it's a good idea. Thanks. Well, Mike, that's what was pretty much standard operating procedure back in like 2012. And for a long time, you know, that was just traditional way they call it conventional wisdom when it came to I didn't, does conventional wisdom is oftentimes not very smart. It's just what people think is right. And conventional wisdom for the longest time was that you would link to always a.gov or a Wikipedia page, or, you know, excuse me, a Wikipedia page or a.gov site or a that, especially if you're doing local to that, you know, corresponding Wikipedia page or the local government website or something like that. And that was supposed to add relevancy, which isn't true. That's that hasn't been true for many, many years. Because Google doesn't care about you linking to a Wikipedia page about a particular city unless it's relevant to the content on that page. And even though you might be optimized, you know, for like a plumber and in particular city, just linking to that Wikipedia page arbitrarily with the keyword or without the keyword, whatever, just linking to that page really doesn't do much, right. It's not the algorithm is much smarter than that. Now, if you are citing something about that city, like some facts about the city or something that makes it relevant, and you want to cite the source where you gleaned that content from So for example, if you are curating content from a Wikipedia page or a.gov site about that particular city, then you want to cite the source now that adds that that's a proper way to link to it. And Google can clearly see the relationship between why and why you're linking to that. But you know, again, years ago, we used to mean just about everybody used to do it. What I always recommend is link outbound linking to relevant content that's relevant to the concept within the body of the content that you're linking to, like, in other words, that your UYY just linked to the city page or to the Wikipedia page. If the page is about plumbing services in a particular city.

It doesn't really make sense just to link to the city website unless there's a reason for it. And so, again, I've always gone back to I mean, four years since probably 2014 timeframe, I stopped doing that stopped doing what was conventional wisdom, and started linking to more relevant pages. So for example, linking to an article on bob Vila calm or do it yourself network or something like that, right, some sort of, like if it's a plumbing website, right? linking to something that's more relevant to the content of the page. And then if you want to have some sort of local relevancy in there, why not embed the map or a mind map or driving directions map from the store or the location of the business to that city or something like that, that That, to me makes a lot more sense. It's more relevant. And so that's the type of thing that I've always done as far as embedding a city logo from another website. I don't recommend doing that. Because if you don't have permission to use that, remember that that logo is likely trademarked or even if it's not trademarked, it's probably a copyright issue. Because I can tell you one thing you don't want to do when you curate content and by the way, we have a training for a full training program called Content Kingpin which will teach you all about curating and why it's very it's so powerful because it creates co-citation, it allows you to generate content much quicker, it's much more efficient, you don't have to learn. You don't have to be a content or subject matter expert. In order to be able to generate content, you just have to know how to locate it, and put it together in a logical fashion and then cite the sources properly. So I would recommend you look at that because one of the things that we learned the hard way, is you never want to curate images. Ever. Okay? Unless you there, wiki, what do they call Wiki Commons there? I don't recommend ever curating images because you will, you can end up getting copyright infringement and be sued for that. And a lot of times like, it's happened to me, it's happened to me for almost three years in a row was two years in a row where I got hit with copyright.

Basically extortion letters where they would say you've got to pay so much or we're taking you to court for copyright infringement and you'd have to pay or else they would take your ass to court, and it sucks so I learned a long time ago. Never curate images so I would really highly recommend not embedding a city logo. And don't just arbitrarily link to a city Wikipedia page or a city government website, unless there's a specific reason for it, that you clearly identify in the content that you're let you know why you're linking to it. If that makes sense. You're much better off linking to something that's more relevant. You want to comment on that, Marco?

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Marco: I agree. Because there's activity relevance, relevance, trust, and authority. Right? You're much better off linking to something that has you know, that that's updated regularly, and events page what's going on, in you know, in the city, landmark, places to see if there are if this park, just anything, it's just going a little bit further in as far as the geolocation is, yes, you're part of the city. So it stands to reason that you would think I want to link to the Wikipedia city page for this, but you can go further and make get even more relevant. And in fact, if you can get that city schedule, into a calendar of events, the way that we do in RYS Academy Reloaded, and load those ups, and that's constantly changing, and that's constantly pushing, all of that relevance, everything that's happening in that city, and mixed in with those calendar events are your events, what's happening with your business, whatever it is, whether you want to coupon special, whether you want to send them to the GMB, the map, just whatever it is, you mix in all of that with all of the other relevance and it works a whole lot better than just simply making to the city page for x reason, which there's really no reason.

Bradley: Yeah. I mean, again, that's been such old tactics that you know, if it really worked well, Google would have killed it a long time ago because it's been used forever. As I said, it's just that it was like common knowledge. Conventional wisdom is just what people did and for the longest time I would you know, I would argue why would Why do you do that? Well, because you know, it's adding relevancy I will have you tested it. Because if you test it, you'll find that it doesn't really do shit, you're much better off linking the relevant content and I like curated content for that reason because it clearly gives a reason to link out to something and it can create co-citation, which is, is pretty powerful too. So

What's The Difference Between Maps SEO And Website SEO?

Jonathan says are the map embeds the only thing MGYB sells for maps Seo? No, not by far. My furnace guy wants to rank in maps but doesn't care about his website. What is the main difference in maps SEO versus website SEO? Well, there's a lot of similarities, a lot of overlap. But with maps SEO there, you know, you can focus entirely on the Google properties, right, the Google ecosystem. So the map URL itself, I'm going to demonstrate how to get the best map URL to build links to you can do map embeds. You can do citation building. You know if he's got legit if you say it's your furnace guy, so I'm assuming is you know, HVAC guy, and he's got a real business, then it's probably registered to a real address. Even if it's a service area business, you can build citations for that. That's something I always recommend doing if you have a valid address. So there are I mean, there are a number of things that you can do, but very specifically MGYB sells, I mean, pretty much every one of our services can be applied to ranking in maps or maps SEO as you called it, right.

So for example, let me just give you a couple of examples here. This is something that you can go check out GMB.reviewsmaker.com, right. So let's just go to I'm just going to type in HVAC contractor, Culpepper, for example. Okay, so I'm going to click on KNM Heating and Air heating and air conditioning. And in fact, actually, let me just copy that name. And this is what I'm going to do. So this is how you can get the best URL to build links to if you're going to be doing link building to the map, right. So there are embeds, there's also link building, there are press releases, there's you can which you can embed a map in the press release. Plus, you can also create a contextual link or just a naked URL in the actual press release. To back to the map itself, I'm going to give you a few examples here of how you can get better results. So let's go back to Google for it first. Here's a couple of ways that you can do this. Number one, you can go into your GMB dashboard or your client's GMB dashboard. And on the Info tab, where you'll always see this one little section where it says view on maps or view on search and view on maps. You can right-click on the view on maps and copy the link address and paste it into a notepad file and then reformat it I'm going to show you the correct format. So that's one way to find it. The best URL for building links to a map, Google map right. The second way is to go type in or go search for your client's business name on Google. So in this case, I'm going to search for KNM Heating and Air Inc because that's just the example that I pulled, then I'm going to click through to the maps listing.

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And you'll see up here in the US the address bar of Chrome, I've got this long, ugly URL, right? Well, if you go to GMB dot review, make reviews maker calm, okay, and you click to decode place ID, and just paste that long maps URL in there and click the code place Id take a second, then it's going to come down and it's going to give you this maps URL right here. Okay, I'm going to copy that link address. And I'm going to paste that into a notepad file. Now, if you take a look at this URL, I'll show you and I've demonstrated this before, but I want to answer this question thoroughly for him. If we go to like, where it goes com or something like that, some sort of redirect tracer. I could paste that URL that it gives you, right? So from here, and if we take a look at this, you'll see that this has got a 302 redirect built into it. In fact, there are two of them. So that is not a good URL to use for link building. Like if you want to build links to this URL, you're not passing any PageRank or link equity essentially, through these two, three or two redirects, that stops it dead, right. So in other words, you can link to it, you somebody could click on that link, and it's going to navigate, or jump to the final target URL or the destination, which is this. But as far as passing link equity, if you're to build links to this, it's not going to pass any. So it's not a good URL to build links to which by the way, this URL right here, that the share URL, take a look at how many redirects are in this one. If we go back to where goes.

It might even there it goes. Look at that. Look, how many redirects are in there. Three 302 redirects and no matter refresh, so that's not a good URL, either this share URL, don't build links that are dumb. It does, it does no good, right? So what you want to do is you want to take that URL, which by the way, you can just take the URL from here and go to a redirect tracer, and then paste it in and then copy the final URL, or just memorize this, which is what I did. It's very simple. copy that URL, and then just change it, just rearrange it to where you change the maps right there. So maps.google.com, you would change it to www.google.com. Then forward-slash question mark. See ID equals is what the original one is. So all you want to do is move maps from before and the subdomain from maps to the right after the forward-slash, then it's question marks the ID equals and we'll take that, Copy that, paste it in. So it's just a quick change or modification of the URL. And now watch this. If we take this, we go back to a redirect tracer.

Quick, Tracy well there's no reason XC that now if we go load that URL into the address bar and click Go, you'll see once the page loads, it converts to that long URL, but it's not technically a redirect. Right. So that's the best URL to build links to is this one right here. So that's something else that you can do. Right. So like I mentioned before, you can embed a map into press releases. You can also build links directly to this map URL, right. So that's one thing you can do. RYS Drive stacks are incredibly powerful. If you provide the NAP. The name, address and phone number of the business, as well as the maps URL will build a drive stack that is hyper optimized for that specific location, right and will push a ton of power directly to the Google properties especially like you said, if he's not interested in ranking a website, you can select to push all of the juice from the drive stack back to the maps the Google properties which would be the maps GMB website, will you'll get it, you should order the, excuse me, the Google Site along with that the Google site will be part of that. So you can build all of the power back to the actual maps listing.

However, there are a couple other things I want to mention. Let's see, just just because there are a few other points here that you can add additional power to, right. So for a note, another one is the reviews. This company, in particular, has 21 reviews, I don't know how many your client has. But if we click on that review link, right, it's going to pull up here Well, that is a different URL. So up here is another URL, I would suggest using your own three one redirects creator. There are a number of of them out there that you can use that are free, some of them that are paid like a subscription base, and others that you can create three one redirects from a plugin through your through a website, which is what I, you know, I prefer to do that through my own domain or something through or through a branded domain or a domain that I'm using specifically for redirects, that kind of thing. But if you take a guy here, open up Firefox just to show you that URL right there, I would create a 301 redirect out of that URL. And what's it do? It automatically loads to these reviews. So you can push link equity into this. Well, let's not stop there. What about each one of these individual reviews? For example, if I was to click Share on that one from Alan Jackson, which sounds like looks like a lot of the users' spam, I don't know. Jackson's a country singer and Ronnie White is a Ron White isn't a comedian. But if we're to take that URL right there and paste that in, you'll see that that is a separate URL, like that's a redirect, as I just talked about, if you click the Share URL, it's going to give you a redirect. So watch what happens when we trace that one. This is for the individual review. It's still a 302 redirect. So that's not what you want to build links to not this. What you want to build links to is this, which again, if you want to make it a pretty URL, all you got to do is use a 301 redirect creator.

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As I said, there are some free ones out there, there are some ones that you can pay for a subscription basis, like a rebrand, delete rebrand.ly, for example of one, or there's another one. Or like, what I like to do is use my own domain or clients domain, and use the pretty links pro plugin to create 301 redirects. Okay? Either way, that's the URL you want to build to. And that's the same URLs, what's up here? Right, but you can build it through a 301 redirect. And look, that's an individual review within that maps listing. And if this one's got 21 reviews, that's 21 additional link targets, right? Plus this one is a link target, which is the overall reviews URL plus the maps URL itself, right, which in this version of it that I just talked about being the best version. There's more to think about photos, right? For example, this guy's only got looks like it's at four, but I'm only Well, maybe that was, let's go back into photos here. For photos, it says for photos, each one of these areas a separate URL. So my point is if you're just going to be doing map stuff for a client, what I like to do is extract all the URLs from the maps listing, set up redirects so that they're pretty and they're short, much easier to manage. And then start using those and link building campaigns, which you can also use those to be included in a drive stack as target URLs where we will build the drive stack to be targeting each one of those separate URLs. And what happens is you push juice into this listing from all different angles and every single point that you can push link equity into it. It's very, very powerful. You want to

Marco: Yeah, he's asking about maps SEO, and I'm just going to say local GMB Pro. It's what set the standard for GMB optimization every other course came after copied what we did. So if you want the Trailblazer the standard bear the one that laid it down on how it's properly done. There you go and get local GMB pro and you can learn what Bradley just talked about more in-depth, along with many other things that you could do to push the GMB the map into the three-pack, which is what your client is looking for. They don't care about the website fine. So you work entirely within the GMB ecosystem, which is what local GMB Pro is all about. So guys, if you really want to do this, right, if you want that heart into the three-pack, you go into local GMP Pro.

Bradley: That's right. And that's an in there, we talked about various other things. I'm not going to talk about specific methods here, but just so you know that again, this this this client, or this client is not my client, but this contractor, HVAC contractor is also doing GMB posts, he probably has an SEO that is working on his stuff. And take a look at that guys. Again, these are all additional link targets, right? We copy that URL and go back to the redirect tracer, which I already closed.

And once again, this is a GMB post URL, right? It's going to redirect, don't ever use the share URLs for SEO purposes. You can use it for navigation purposes. But look, how many redirects are there. So what you want to do is end up taking this URL, and using that as that could be potentially another link target. Right? So that makes sense. So if we're going to just open up that URL and see it didn't bring it up, it's probably the one prior to that this one, which is okay, because that's a meta refresh, so that, that's fine. Let's open it up there.

There, see I brought it up, it brought that post up to the very top. So the same thing goes you can take an older post and do the same thing you could share it, grab, copy the share URL. Put it in now local GMB Pro, we talk about a hell of a lot of really cool things that you can do a GMB post, I'm not going to talk about here. But I'm just saying you can actually use these posts as additional places to build links to the right. So again, this one right here, I would take this URL, copy that, that's what I would build links to and watch what happens if I load that into the browser. It's going to pull up that post at the top See, the one that I just shared. So it makes sense. So all of those are linked targets. That's why I said there's just a ton of different things that you can do to push additional power into their not just through and beds and beds are very powerful. Don't get me wrong, but there's a number of other things that you can do. So that was a good question.

Does Google Sandbox New Domains For At Least 3 Weeks Or Longer?

Gordon's up he says, Hey, guys, I don't want to sound like a broken record. But I just want to say again, your Hump Day help is very much appreciated. Well, you're welcome, Gordon. And we do appreciate that as well. If I remember correctly, you said in the past that you prefer to use a new domain instead of an aged domain to rank a local lead gen site. So you can control the name of the domain for SEO purposes and for branding purposes. That is correct. I have said that. But I was wondering if in fact Google does sandbox new domains for at least three weeks or probably longer other than losing the branding and partial keyword and domain benefit. Why is it not better to use a niche related aged domain with a clean niche related backlink profile? And if you use an aged domain would you need to to rebuild the old site pages and the old links pointing to using way back point old links point to using Wayback Machine the old things point to excuse me the way that I read that was wrong and if you use an aged domain, would you need to rebuild the old site pages that the old links point to using Wayback machine in order not to lose the link juice? Okay, so the first question is because I'm able to typically especially when I'm trying to rank for local stuff, the right which is what the maps I don't

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Is that getting a new brand new domains? Fine, because I'm not looking for the initial, the, you know, an existing link profile because it really doesn't matter. Like I mean, if if the sites built really well and everything else, then it can have an effect on the maps, there's no question. But as we were just talking about in the previous question, we can typically get results without even having a self-hosted website, if that makes sense, right? Because we can focus on specifically just the GMB properties and get results. That said, I always prefer to have a branded type of domain, one that I can build a brand around for, if especially for lead gen stuff that I could use in other locations, right, which is why I talked about if I'm going to have a website, I like to use subdomains with the city name is the subdomain so that I can build upon a particular brand.

Does that mean that you cannot that you can't start with an aged domain that has been dropped by somebody else or whatever, and build a brand around that I suppose you could? But the problem that I would see with that is that there may be some other existing content on the web that can ambiguate, right? That's a key term that can ambiguate the brand that you're trying to build or the data that you're trying to build through your new location, your new setup. Right? Now, if you're talking about strictly organic SEO, yes, there's some benefit for building through an aged domain that has a clean link profile. But having a clean link profile is kind of difficult to do or else why was I mean, a lot, I mean, you will find some domains like that, but they're few and far between. A lot of times the aged domains that have been dropped are just they either have a shitty link profile or a non-existent link profile. In other words, they might have one or two links that are actually, you know, decent links, if any at all. And so my point is, I would rather just go with something new that's branded so that I have more control over the content that's going to be published and everything else and not have to worry about any sort of invigoration not have to worry about any potential links out there.

On the web that is toxic to it, or they're going to cause any problems as I start building out the new project if that makes sense. So, I mean, there, you certainly can do that. If you want. I don't recommend it. I don't, you know, the only time I would use aged domains really is if I was building what I would call feeder sites are like PBNs, right? Because that kind of help to shortcut the process a little bit since you're not starting from scratch. But when it came to a brand for lead gen site, or for a client, I would always recommend using a brand new one. Now if you are going to build an old domain, yes, it is better to rebuild those pages. You can do that using the Wayback Machine. It'll you know you can download HTML files and upload those. There's a couple of plugins and services out there where you can subscribe to or pay for credits I believe that will actually create a file of the Wayback Machine stuff that makes it much easier I know there's some plugins I can't even think was named now there's there.

I know there are some plugins out there that will do that on a WordPress site to where you just basically, you can enter a file or upload the zip file that you get from the Wayback Machine. And it will automatically build out the old pages with the old content, you might have to do some formatting and stuff to them. But you can do that. And I would recommend doing that, or at least building some sort of page that has similar content on it doesn't have to be the exact duplicates or replication of the old pages. But if it had a good link profile, and it ever in anybody ever goes and looks at, you know, the webmasters of the sites that were linking to that, and they noticed that there was a big change in the page or just doesn't exist anymore, they may take that link down. So the reason why you would rebuild those previous pages or you know, the pages that aren't there anymore, is because you'd want the links that were built to that page to stay there. That's really the only reason where else you could just do a redirect.

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My point is, if you just did a redirect from the old URL to the homepage or to a new URL, and a webmaster says, was analyzing or looking at the site and saying, you know, from one of their pages on their site, there was a link to your, to the, to the domain that they had linked to previously. And they look at and say, well, that's not what I had linked to, I'm going to remove that, then you lose that link. And so you start to ultimately lose the power of having an aged domain with an inbound link profile anyways. And that happens unless you rebuild the pages, or have them redirected to something that's very similar so that it's still a value to the site that was originally linking to it. That all said, usually, when you're dealing with, like, especially local business type sites, it's just not worth all that trouble. You're better off and you're able to get just as quickly as just results just as quickly, excuse me, using methods that we talked about with a brand new domain. So Marco, do want to comment on that before we move on?

Marco: Yeah, absolutely. So imagine it if McDonald's had come out with McDonald's of Illinois, if Coca Cola wherever it began, it had come out with the Madison, if you have that, that that one, if you have that one that will boom, nationally or globally, you're going to have to go and redo all of the work that you've done. Yeah, of course, it's going to be worth it. But I'm the type and I know Bradley is too, that hates doing work, the same work over again. So why going and you have to do the work over again, when you can start off with a brand that doesn't necessarily have to pigeonhole itself with geolocation or geographically because you can do that with a category or a pages category. It has the same effect. You don't need it. And the Google sandbox is very real, but the way that we teach activity, relevance, trust, and authority. It trumps everything, including

The Google sandbox including proximity, including a whole bunch of other things, follow about Battle Plan to the letter, you get the services from MGYB.co the way that you're told to do it and in, in the, in the one in the sequence that we tell you to do it, then you're going to have the same if not better results than if you went and did all that work with, with an expired domain. And there's no guarantee that that expired domain would hold its metrics. When it's brought back, you're still gonna have to do the work, you still gonna have to put in the content, you got to have to redo the content, you're going to have to do a whole lot of work, when you could just go to MGYB.co and have us do it for you.

Bradley: I agree. So I said, I mean, it's just so much, so much trouble that can go into building those ads. I just, I don't think it's worth it. I really don't we can get results just as quickly with new domains. So unless you have found one that's really super powerful I just wouldn't even bother

Bradley: fit says good agent makes you part of it for you and it

Marco: will chime in. And the reason why he got some of my time is because he donated quite a bit of money to my charity and I decided to reciprocate by giving him some of my time so we had a really great call he's in Australia by the way, so it's really early in the morning for him to be on here. So thanks, Will.

How Do You Fix Duplicate Branded Syndication Networks That Were Purchased Via Fiverr?

Bradley: awesome thanks, Fitz says good day gents. Thanks for this form, ask real questions and get actionable answers I have a client who went to Fiverr and body syndication network and then worked with another marketer and bought a different network, many duplicates all branded. What should I do to fix that? Well, do you have access to those accounts is my point as if you if he bought these syndication networks and such from two different vendors, essentially. He probably has a login sheet right? Similar to you know,

We invented it or, you know. So I'm sure that the copy cat also provides a spreadsheet with all the accounts, the URLs, and the login data, what I would do is go in and I would, if I would log into the one that is the most closely branded to his brand name, you can't have duplicate, right, you can't have duplicate subdomains on WordPress or blogger or Tumblr or any of the other sites for that matter. So there has to be some sort of variation in the profile or the usernames, right. So I would take the one that is the most closely aligned with the actual brand and use that I would go in and update it. And then obviously go through and some SM style it Semantic Mastery style the syndication network. That's number one, number two for the other one that's out there. That's also similarly branded. I don't necessarily would say terminate those accounts, but I would make sure that you're not syndicating to them anymore. In fact, if you have duplicate posts, and it's not

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I'm not talking about duplicate content guys, because that's, that doesn't happen on syndication networks. But if you have the same post posted on multiple semi branded networks, then I recommend removing that content specifically because you don't, you don't want to create a footprint with this with a blog syndication network or a syndication network where you're syndicating website content, you can do it it's fine with with YouTube, but with a blog now, where you know, with money site content, I don't recommend that. So but that doesn't mean you have to like go in and actually terminate those accounts, but I would manually go in and delete the existing content, and maybe just put up some kind of shitty content that might link to the other web to do to Dotto profiles. You know, just like one post on each one of the syndication network properties from the network that you're not going to use right remove the IFTTT triggers, remove any content that's been posted to both syndication networks, and then might just put some kind of short little article that's relevant on each one of those other properties and maybe point to the profile URL on the the one that you're going to keep right the network properties that you're going to keep, that's something I would do. And I would just leave it alone after that, and just continually update for the new or the syndication network that you decided to keep. If they're both done very poorly, and you don't want to go through which I don't recommend, you know, I don't blame me, if you don't want to go through and actually update everything manually, then I would get access to all the accounts that you can go in and do what I just said to both sets of networks and by a well done Semantic Mastery stout network from MGYB. Right, and then maybe use those two other existing networks as a YouTube network or, you know, it could be possibly used for maybe a separate Twitter network or something like that.

Or you could do what I just said and just use them as kind of like a one-time link builder to your new network properties. If that makes sense. But I wouldn't link directly back to the money site with those, you know, does that make sense? That's what I would do. Because again, I totally understand it. By the way, if this guy bought his own syndication network at Fiverr, then he worked with another marketer. He's probably one of those guys is going to micromanage you fits just so you're aware of that if you have a business owner or client that has tried to do their own SEO work, and they've also hired somebody else to do something that they already attempted on their own. It's probably going to they're probably going to micromanage you as well. Just keep that in mind. Okay, I'm going to keep moving. That's all right.

Is There A Risk Of Google Putting Home Address On The Web?

JACK says maps question please important client does professional services over the phone from home office don't want home address under Google's control, used paid use paid for Regis office locations in past but Google close them down? In your opinion, is there any risk of Google putting home address out there on the web as they don't want their crazy client showing up at home. Are there any red flags to look out for in this plan? Thank you know not for if you're going to do a Google My Business profile, no, you don't have to worry about, you know, you need an address when you register in order for them to send the verification card. But it doesn't publish the listing until you enter the verification code. So when you enter the verification code that you get in the postcard, then you immediately especially if it's a service area business, which has to be professional services over the phone from home office. So yeah, I mean, you know, I would set that as a service area business, which means you go in and clear the physical address. Once you verify it, you go in into the Info tab and click on the location setting and then there's a little link in their text link that says clear address and you click that and it'll clear it and then save it so that it updates and you want to put your service areas in and then save it, Natalie, remove the address from being shown on maps. That's absolutely

You Google is not going to publish that anywhere. The problem is if you want to build citations to help the maps listing rank, then a lot of the citation directories are going to require a physical address, like an actual street address. Some don't, though, more more and more actually allowing service area businesses to add their data without a street address. But there's still a ton of them out there to do required, so just keep that in mind. Okay.

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But I wouldn't worry about it not Google. Google's not going to leak that at least I've never seen that. If you if you put it on, like Yelp or something like that word requires a street adjusting. Yeah, a lot of time. I mean, it'll show but just don't build citations on directories that require the street address if that's the case. Scott says, Bradley, if you can fly to Haley, I'd have I'll drive you to Denver. No, thanks. I've already got my ticket going flying directly to Denver, but thank you, Scott. I appreciate that.

How Do You Retain The Ranking Position Of A GMB Page Into 3-Pack Using Semantic Mastery Products?

Okay, I still need Hi, we only got about seven minutes left guys. He says I still need help for clients GMB ranking, it's already it already has RYS Drive stack and G site built by SM a few years ago, I'm ordering a syndication network and we'll add link building, then embed maps and link build would appreciate your suggestion to get just this back into the three-pack. That's kind of a bit of a loaded question because I don't know. Like, honestly, you should have had a syndication network, even really before the G site. And drive stack, that doesn't mean that, you know, you can't add that now you certainly can. But what I would recommend also doing is manually going back into your drive stack once your syndication network has been built and, you know, start including those links in the drive stack, link building to all of them. What are some press releases that always help? You can do a map embeds now with press releases and a lot of other things. So I would recommend that you know, make sure that your link, go go buy local GMB Pro, which is what we just talked about earlier, because you can actually do really good results, just doing stuff within the Google ecosystem includes posting and you know, a lot of the stuff that we talked about on local GMB Pro.

So that's a question that you could get a hell of a lot more help with if you joined the mastermind. Or if you posted that, like more detail as to exactly what it is that you've got done. And where so that we can help fill in the gaps. Just get, you know, if you don't have the Battle Plan, follow the Battle Plan. If you've got an RYS drive stack and a G site that was built a few years ago, but you never had a syndication network, it's obvious that you didn't, you either didn't have the Battle Plan or you didn't follow the plan that we laid out. So I recommend picking that up. If you don't already have the Battle Plan. And just following that step by step, any of the pieces that are currently missing, add those pieces, right, and then just kind of follow each one of those processes. And that's going to help you to get the results that you need. I'm not saying that that's going to do it. You know, that's the start. That's always the foundation. If you need additional help with that though, that's where you would you know, like I said, join the mastermind and get local GMB Pro. Once you have the foundation complete, does that make sense? Any comment on that guys?

Marco: Yeah, definitely the Battle Plan, Local GMB Pro is what's going to create the activity that he's going to need, right? Because its activity relevance, trust and authority, and local GMB Pro is totally an activity base.

Does Having A Single Link From A Press Release To A Deep Page Is Better Than Having Multiple Press Release Links?

Okay, well says going back to a previous question about PageRank. Does that mean that if you have a single link from a press release to a deep page is better than having multiple links from the press release just to get better-focused SEO just your landing page? Yes, that is true. Well, you know you're, you get more juice through one link, one outbound link in a press release to whatever you know, you're trying to push juice to then if you have three outbound links, right. If you have three outback bound links, you're splitting the link equity three ways that make sense. So if you want to push all of the link equity for through one link to like you said a deep page, or like a blog post that might have an internal link to the page on your site that you're trying to rank or something like that. Yeah, that's again, that's link sculpting. So,

Is It Okay To Use Spun Content For YouTube Descriptions?

Austin Don says, I've been doing we buy house city, we buy houses, city videos, is it alright to use spun content for YouTube descriptions? To write individual descriptions is very time-consuming. Thanks. Yeah, you know, Uhm Austin Don, if you're in the Austin, Texas market, you probably have other people competing. So having good descriptions is helpful for YouTube SEO. But I don't spend a lot of time on YouTube descriptions anymore. years ago, it was more important in my opinion. Now it's more about having you know, the primary SEO factors of a YouTube video optimized like the title the tags, having the keyword, like as probably the first thing in the video description. I like having NAP data-name, address, phone number, primary URL, such as website, Google Maps URL, the URL, that version that I just shared this one right here, linking to your top tier one asset branded or entity assets, as we talked about. So linking to a Facebook page if you're doing Facebook stuff, you know any business directories if you're using press releases, the organization page, anything like that, I like to put all of that in the video description now, but I usually don't really flesh out a whole lot of content, written text content for the video description. It's more about a call to action, right and enlisting the NAP data and relevant links that are entered to kind of reinforce the entity. And then it's about traditional SEO signals, embeds and or backlinks and engagement signals.

I'm telling you that's the secret sauce is the engagement signals which you can by using YouTube ads incredibly inexpensive, and for I'm telling you even I've got campaigns running right now for the local video production company that I've been doing SEO for like five or six years that I have 40 cents per day is my budget. So I'm spending less than $15 a month it comes out to be like $12 a month that I'm spending to constantly feed that video on a daily basis with relevant views from a very specific geographic area because I set my location targeting from an audience that is relevant to the video itself. And it helps to keep those videos ranked. And we're talking some of these videos have been ranked for years and I haven't done a damn bit of SEO work since the moment I uploaded it to my channel. And it's syndicated across my networks. All I've done is kept the ad campaigns going because it's constantly the engagement signals that are coming in that are helping it to rank. So that's what I would recommend is that you know don't spend a shit ton of time optimizing the text. Just optimize the key the titles, the tags, put a relevant call to action, link out to your primary tier one entity assets, NAP included.

And then make sure that you do your traditional SEO stuff use playlist, the YouTube Silo Academy method embeds and or backlinks. But at the same time make sure that you set up a YouTube ad campaign for each one of those videos. Even if you just did you know, as I said, I've got campaigns running at 40 cents a day. That comes out to be like $12 a month and it works like wonders. Okay.

We gotta go guys. It's at five o'clock. Any comments before I wrap it up, guys? Sorry about any questions we didn't get to. Know. I would say get in where you fit in. That's it. definitely time to pack up head out for POFU Live. Live, baby. See you guys. I'll see you, Adam, tomorrow. Sounds good. Have a good one everyone. See you

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Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 256

By April

Click on the video above to watch Episode 256 of the Semantic Mastery Hump Day Hangouts.

Full timestamps with topics and times can be found at the link above.

The latest upcoming free SEO Q&A Hump Day Hangout can be found at https://semanticmastery.com/humpday.



Adam: Everybody, welcome to Hump Day Hangouts. This is episode number 256. Today is the second of October 2019 is the first Hump Day hangouts for October. And we have got some good stuff to go over today. I just wanted to do a quick announcement. And we're going to say hi to everybody. let you guys know about some upcoming cool stuff, and then dive into the question. So if you're watching and haven't asked your question yet, please do. If you're watching on YouTube, make sure you head over to semanticmastery.com/hdquestions and ask your questions there. That's where we're actually monitoring for questions. But other than that, just want to say, first of all, thanks for being here. This is your first time watching. Whether you're watching live or catching the replay, you are in the right place. So thanks for joining us, just remember to always go to semanticmastery.com/hdquestions, and that's where you want to pop your questions on and get them answered. Whether it's live or as a replay. So real quick, I'm going to go around the board here and we're going to say hello to everybody. Bradley, how's it going?

Bradley: Good man, happy to be here. Excited. I got my POFU Live shirt on. I was actually working on my presentation today, I spent the better part of most of today working on it. So I'm kind of excited to now

Adam: wait a second that says 2019 to POFU Live 2019 already happened

Bradley: No. But it's going to next week.

Adam: Outstanding. Yeah. October 11. To 13th. So you've been? Yeah, you're working on your presentation today. What I think you've talked about a little bit, right?

Bradley: Yeah. I'll on when I grabbed the screen to start questions, I'll just do a quick teaser of it. But it's about holistic marketing, in which holistic marketing is an actual thing. And I didn't realize that until I started to create my presentation. I mean, I'd heard the term before, which I understand what holistic means, right? It means like an all-encompassing, like, from all angles type thing. And so when I started to develop my presentation for what I have determined what holistic marketing is, and what I've been able to see by combining both offline and online and different types of marketing methods, and it creates an overall better digital presence. And its branding, essentially, the way that I think a bit holistic marketing is about building a brand and brand recognition, brand awareness, that kind of thing. And so anyways, when I started my presentation, I actually did a quick search for holistic marketing, and Damn, if that's not an actual valid, like regular, like a term that's been defined several different ways. But I found a specific definition that aligns with my opinion of what his holistic marketing is. And so I actually included that in my presentation. But yeah, it's, it's just very, very powerful strategy that I've been able to, I've been fortunate enough to witness with my own business over the last several months, my real estate business, and I kind of just stumbled across this from, you know, developing that we're building that business and starting with an offline marketing approach instead of online. And it really likes opened my eyes to the power of using a combination of all different types of marketing methods. Instead, just focusing on digital, which, that's all I've done for the last 10 years, essentially. So and it was interesting because I started to implement that, you know, I wanted to see if it could be as powerful for some of my clients as it was for me. So I pitched to one now three of my clients on it. And I've got three clients signed up for several additional marketing services beyond digital marketing, and seeing incredible, consistent results with them as well. And so that's part of what I'm going to be teaching about at POFU Live next week.

Adam: Awesome. Alright, next on the screen here, for me, at least is Chris. How's it going? Man?

Chris: Good. I just realized it's one week Damn. Yeah. only want to be. Yeah. Like, look forward to seeing everybody there then. Can't wait. Where is kind of like all that the moment we are heading into autumn here, and a slight storm brewing outside at the moment?

Adam: So I'm actually looking at Denver right now. But while I do that, Hernan.

Hernan: It's always really good. I'm really excited about the live excited to have the meeting with you guys next week, as well. And the week after that, we always come up with good stuff coming up for Semantic Mastery. So excited for the event, a lot of good stuff, but also to meet you guys. So happy to be here.

Adam: Good deal. All right. Last but not least, Marco, how you doing today?

Marco: I'm always good, man.

Adam: How's the weather down there?

Marco: It's always good.

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Bradley: And he's back. It's always good.

Marco: I'm back. I'm energized. And but I'm still trying to catch up on last week, being away for a week and all that good. In that sense, right? It was great. I tuned out, turned off the cell phone, left the laptop at home. So I was just I enjoyed the sun, the beach, the pool, the food. The surroundings were in the middle of the jungle, it was just a great, great way to unplug and just enjoy. Why get on the path to POFU if you can't stop once in a while and enjoy it and enjoy the fruits of your labor you have to do that. Have to do that it gets you re-energized. It gets you thinking sometimes differently, come up with all kinds of ideas. So it was fun. And now it's time to get back. Back to the grind.

Adam: Good deal, man. Well, this is good. I'm going to call a quick audible here. We're going to take 30 seconds. I just want to go around real quick. Everyone wants to say something. What do you do outside of you know whether it's consulting, Semantic Mastery? What is something like what are you doing this all for? I know Bradley talks about his but Bradley I'm skipping around real quick, what do you do for fun outside of this stuff?

Bradley: Well, when I don't have I get my daughter every other weekend. And so when I have her I spend time with her and right now it's all about softball because she's in like a million softball teams. And anyway, it's crazy. But outside of that, I enjoy riding ATVs. So I've got several machines and I enjoy working on them when I'm not riding and we go I go on camping trips with like ATV riding trips where we go camping for the weekend with a group of guys and or a group of people really this women involved too. But yeah, it's a lot of fun. It's a that's my escape, you know, and so I don't take them off the week vacations very, very. It's very rare that I take a week vacation, but I do often take weekend vacations. So

Adam: Nice. Chris, How about yourself?

Bradley: He's muted.

Adam: All right, we'll come back to Chris or not about yourself, man. What do you do? It's all good. Sorry. All right, Chris.

Chris: Yeah, for me surfing, snowboarding, hiking, hitting the gym, droning if there's like, well better, especially from out in talent and stuff. And definitely not worrying about the latest Google update likely seen a couple posts this week.

Adam: Fair enough, man. Hernan about yourself. We are technically challenged today. Alright, skipping you, Marco. What about you? I think you kind of talked about it. But what's something you like doing outside of this?

Marco: Well, you know, I have a 10-year-old, soon to be 11, a seven-year-old soon to be eight and an 11 month old, soon to be one. All their birthdays are in second week of October. Right? So I got that coming up. But outside of that I'm with my family, man. I'm with it. You know, when you have kids that young, you do nothing without them. And I mean, it's literally, there's hardly anything that you can do. Because we don't like babysitters. We don't like any of that stuff. So we take care of our children. That's one of the reasons why I love working from home because I'm available to do whatever is needed. But yeah, I mean, and I'm loving being a dad. I mean, I've always since my first daughter was born almost 11 years ago. I love being a dad and I love my family. And it's have a great time with them.

Adam: Nice, nice. Well, I think everyone's heard my a few times. But I love trail running. That's my thing. Love it. Love it. Love it. So try to get there as much as I can and get out hiking trail run and whatnot. So , Hernan, how about you? Are you there yet? Are you still muted? Still muted. All right, well, we're moving on. So just wanted to give everybody a little glimpse like this is some of the stuff why we do what we do, right? It's not all about work, you got it. also enjoy it, you can't take can't take money with you when you leave. So you might as well enjoy what you're doing and take some time for yourself and your family and what you love doing.

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So real quick wanted to say first of all, like I said, when we started, if you're new to Semantic Mastery, that's awesome. Thanks for watching us, you're in the right places in place you should come every week, you got questions, we don't know the answer, we will certainly point you in the right direction. But between all of us, we generally can at least get you started down the right path and hopefully give you the answers you need. Whether it's you know, to improve your rankings, whether it's to get better results, get some clients, whatever may be. But the next step, if you want, we get our step by step processes for everything from dealing with new websites, age domains, YouTube channels, whatever it is, then I was just to pick up the Battle Plan. If you live with us, you can pick that up on the link to the side or you just go to battle plan dot Semantic Mastery.com and if you're already there, you already got some clients, you're already looking, you know, at building that recurring income and looking to grow and form that network with other people who are doing the same thing, then, you know, the place you want to do that is in an experienced community with fast access to real world info, and that would be the Semantic Mastery Mastermind and go check that out at mastermind.semanticmastery.com. And no matter where you're at, you know, we got started telling people how, you know, here's how we do a lot of what we do. Here's how we build what we build. And eventually, you know, people came to us said, Hey, can you do this for us? We're like, Oh, yeah, of course, like, Well, that makes sense. That's what we're doing. We're hiring VA to do the stuff we teach. And that's where mygb.co came from. And it's expanded from there. But if you want to save time, and you know, either for your own projects or your clients projects go over there you can get syndication networks are always drive stacks, press releases, Link packages, embeds lots of cool stuff rolling out over there. And last but not least, subscribe on the YouTube channel. If you are checking this up on YouTube, just hit the subscribe button. Stay up to date with the weekly Hump Day hangouts as well as other videos that we post. With that said, I know Bradley, you were going to talk real quick I think about your you're talking POFU Live. And then what anything else we need to cover before we hop in?

Bradley: No, let's get right into questions. Alright, so I'll go ahead and grab the screen. You guys confirm that you're seeing my screen?

Adam: Got it?

Bradley: Okay, so yeah, so holistic marketing for branding and business growth is what I'm going to be talking about. And this is the definition that I found that I think most closely aligns with what my interpretation of holistic marketing as or what my opinion of it it is. So Philip Kotler Kotler, I think a marketing professor at the Kellogg School of Management at Northwestern University defines holistic marketing as Holistic marketing is based on the development, design and implementation of marketing programs, processes and activities that recognize their breadth and interdependencies. Holistic marketing recognizes that everything matters with marketing, and that a broad integrated perspective is necessary to attain the best solution. So my interpretation of that is holistic marketing is combining multiple channels, various digital plus traditional plus offline methods to produce a significant increase in brand awareness and recognition for company, thus increasing market share across the board. And the result is that a brand is sought by prospects. And I've seen that firsthand now with my own business, as well as three clients of mine that I've started to implement holistic marketing approach to their businesses. So that's really what I'm going to be talking about, and going into more detail about. Specific methods and resources and showing some results of examples for the businesses that have applied this to and why I think this is really the best way to go forward. With marketing as opposed to always just focusing on digital marketing, which is what I've done for years, I see that there's a real benefit to building brand awareness, more so now than I think ever before.

So that was it. With that, let's get into questions. If you guys have any questions, please post them, we've only got a few so far, a couple of them are in depth. So we're going to get right into those.

How Can You Make An Individual Home Listings Appear Higher In The SERPs For A Client Website?

Looks like the first one is Mohammed. Mohammed, looks like he's here too. He says, Hey, guys, a real estate client asked me I previously previewed this question earlier, Mohammed and I have a pretty good idea of a few things that you can do for this. So I'll finish reading. He says, Hey, guys, a real estate client asked me about what we can do to make individual home listings appear higher in the SERPs for our website. Apparently, in his city, it's popular for people to search for a home by its address like 123 Main Street. The idea is that his page for 123 Main Street would appear on top of rivals brokerages, even though they're the same home. What could I do to make this clients own listing pages rank higher for a specific address? Well, there's two things that I would recommend and and I'd like to get some other people's opinions as well. But the first one isn't necessarily well, neither one of the ones that I'm going to suggest are actually ranking the the website itself hire, but you can drive traffic back to the website, you can also make sure that your client is getting the lead, right, which would be the realtor, I guess. Number one would be YouTube videos. The last time I tried this for real real estate listings, it worked really, really well as if you could do some sort of YouTube video to drive traffic back to the listing that you want the listing page on your clients website, because they typically rank very, very well, that said, it's a Google property, right? So why not embed your clients page in a Google Site page, right. So you could have like, for example, if you're doing a drive stack for your client, which I'm sure Mohammed you have, you already have a G site for that drive stack for that client is branded after that client. So why not create separate pages, and then embed, just iframe your clients web page into that page, right, and optimize that g site page for it, because it's a Google site, it will likely rank very, very quickly. Remember, you can do some nasty stuff to it, to help it to rank. So that would be my two, kind of little tricks to help you get better results very, very quickly. What would you guys say? Anybody want to comment?

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Marco: I totally agree with that up a YouTube video is perfect, and it drives traffic. The video itself can also I mean, do what we recommend, which is running ads, to that video, right targeted ads to get that kick in, if he can run it to the embed page which has the video on it. And then he's going to power up the the page on the Gsite, which will then benefit everything we this is something that most people don't understand that that's the power of that GSite plus drive stack, it's not just good for pushing power. Elsewhere it everything that happens on that page. It's a Google property. And so it regardless of what anybody says, our test show time and again, that they get special treatment for whatever it is we don't care the reason, right. And we don't care if it's a result of something else that's happening, we don't care, we just know that it happens. And so benefit, just benefit from that drive stack and Gsite, and then you can push that benefit elsewhere, or take the power from YouTube added to that GSite and push that elsewhere. There's so many, there's so many ways, and I keep talking about this like in RYS when people ask me for advice, that the possibilities that when you start thinking this way, and stalking an iframe and running that type of of, of project is that the possibilities become endless on how much power you can actually push to this and since nobody else is doing it. me think about it, the competition becomes nothing, simply because they don't do what you're capable of doing.

Bradley: Agreed. Great. Adam, you had unmuted yourself? Are you going to comment?

Adam: Yeah, pretty much the same thing, I really liked the idea of using the YouTube video, obviously, for the ease, just getting some videos either made or, you know, cranking out a few. And then I really liked Marcos idea, adding on to that about running some targeted geo traffic to that. So yeah, just really like those ideas.

Bradley: Yeah, and think about that, if you have a YouTube video, not only can you rank that, but you can embed that in the G site page as well, maybe below your iframe listing page, right, and then run ads to it. And that'll help that g page to rank as well because it's going to be getting targeted traffic. And remember, you can buy targeted traffic mom and from YouTube from Google ads, because you can use geo targeting. So you get very specific geo targeted IP click like click from IPs that are geo targeted or within a specific geographic range. Plus, you can buy and I know for sure, because I'm doing real estate stuff. Now you can buy in market audience targeting for people that are looking to purchase a house. So looking for residential housing for sale, right. So again, you can buy incredibly targeted traffic, which is going to help it to rank and not only that, but remember you'll be pushing traffic to relevant traffic from people that may be genuinely interested in that too. So you could very well generate leads from that traffic not just as an SEO tactic. That makes sense. So it was a good question though.

What Is The Best Way Of Gaining Control With A GMB Page That Is Being Managed By An Ex-Parter With Embezzlement Issues?

Okay, Jenny has up says it's been a while, have been swamped. Applying the knowledge from your incredible money producing courses. Thanks. got time for a bit of quick advice. We sure do. You know, we do. He says got a new client whose GMB is controlled by an ex-partner with him. They've parted ways embezzlement charges. What In your opinion, in your opinion, would be the best way to get control over their Jambi? contacting your ex-partner is not an option, it does not have much value at this time, just three to four positive reviews with one negative that the ex partner left? Is there a way to just cancel it and start fresh and the negative effect from that they have moved into a different unit the same building and kept the same number. Thank you. Thank you in advance, Jenny.

Yeah, I've experienced something similar to this. And on several occasions, I've been contacted GMB support, Google My Business support. Because if you contact them and explain what the situation is, and you can do it via email, typically, I you know you can do I prefer to do it over the phone. And what they'll do is they'll kind of guide you through what needs to be done, they may tell you that you need to send them an email with it kind of explained. What happens is if you contact EMP support and tell them like you know, there was a partner, or an ex-employee, whatever the case is that had originally originally created the Google claim to the Google My Business profile, and they're no longer with the company, and we need to get access to it, then what they'll do is they'll require verification. And the way that they the way that I've had it done on multiple occasions, like I said, is where they'll require verification by postcard or excuse me not postcard, sending them scanning or taking photos and sending support or scanning in documents that show the business receiving mail at that new address at the new location. In other words, like a utility bill, for example, a phone bill, a gas bill, electric bill, anything like that anything at all, that shows that, you know, it's official, you know, some sort of bill to that billing address addressed to that company at that new billing address. So that way, and it and it usually within 24 hours after producing those documents, you'll get the GMB reassigned to the new account, whatever account it is that you, you know, designate. So that's what I would do. I've done that multiple cases. In fact, for local GMB Pro, the very first when I was doing a case study for a taxi company in Charlottesville, Virginia, and that's how I had to start that whole process with them because it was the same thing. He had an ex-partner that it was the exact same situation yet an ex-partner that originated the GMB there was an optimized it was claimed but it was on optimized and we had no way of accessing it and no way of getting in contact with the ex-partner. So I had to go through that exact same process that I'm talking about. And within I mean, it took like a total of three days. But it was within 24 hours of sending in scanned copies or photocopies you know photographed copies of his he I think he sent his business license and because it was addressed from the county directly to the new address, and they they actually transferred it into the Gmail address that I had set up specifically to take ownership of it. So that's all you really have to do, it's really not that difficult.

The reason I say that you should probably do that is because if there has ever been any sort of citation work done, like external stuff done, and he mentions essentially, then it's better to just claim or reassign the existing listing than it is to try to cancel that or market permanently closed and and create a new one because that will cause invigoration. So you'll have, it'll be harder to get results as quickly if you try to permanent like Mark one is permanently closed and then open another one was that's pretty much the same brand name. You said it's the same building just a different unit number of the same phone number that's going to cause ambiguation. So you're much better off claim or getting that one reassigned. And then doing a you know from there, you can do some citation cleanup stuff if needed. Okay, anybody wants to comment on that? Or not?

Can You Change The Website URL On A GMB Listing Without Changing That Info In All Citations And Affecting Current Rankings?

Gordon's up next he says, Hey, guys, thank you very much again for the great help you provide everyone on hump days. You're welcome, Gordon. I know that NAP info and GMB listing has to be the exact same as it is on the other directory sites, etc. But does the website URL fall under the same umbrella as the NAP and other words? So he's talking about the name, address phone number guys? In other words, can you change the website URL for business on a GMB listing without making the same change on all citations? And have the change negatively affect the GMB ranking? Technically, yes, because URL is also part of the I know it's not you know, it's NAP. We talked about the name, address, phone number, but a URL is part of that. It's like the fourth data point. However, that said, there's a lot of directories that you don't actually show the URL, right? They or it's just named, address phone number. So it's in my opinion, it's less important. It's, it's still good to try to keep your data consistent in all cases, but I can tell you for certain that I have used a different domain that had redirects before, experience a little to no negative effect from that, if that makes sense. Excuse me. So I think the name, address and phone number part of those is always more important. But yeah, I mean, to be clear, I'm not I'm not, I can't guarantee you that if you change the URL, it's not going to create an issue, I'm assuming you don't the either the URL expired, or you're trying to use a different URL to protect yourself or for tracking purposes. I mean, I'm just making those assumptions. But you know, if you still have access to the existing URL or the original URL, then set up a redirect to the new URL. That's what I'm saying. Like, I've changed the URL, because we've changed domains for an existing client, right? For example, I've got a preschool client, that we change the domain entirely for them. And he had two locations that were in existence, they had a hand, you know, handful of citations already done a couple dozen or whatever, for each location. But when he hired me, I suggested that we do a domain change and set up the individual locations on subdomains. So what we did was we kept the original domains for each one of the separate locations because they each had their own domain, it was over optimized anyways, we kept the original domains, and we just redirected those to each appropriate subdomain for that for the new domain with the location-specific subdomains. And we didn't have to go clean up all the existing citations, because that's the only thing that changed was the domain, all the other information stayed the same. And since we had done a redirect, it didn't cause any negative issue. In fact, I was able to rank it, those are the two, the two, that was one of the clients that I was applying the local PR pro method to when I was testing or developing that method. And we were able to rank both of those locations very, very quickly using primarily just press releases. And, and it didn't have any effect, having the original domain redirected to the new domain didn't cause any new negative NAP effect. But that's what I would suggest. If you have access to it. If you don't, and you can't redirect it, then you may have to go out doing a citation clean up job, I'd go ahead and just pull the trigger, you're going to have to do it anyways. And see what happens. If it causes a negative effect, then I would immediately hire Loganix to do a citation cleanup service. If there's you know, more than a couple of dozen citations. Loganix is the best service I know of for that. Does anybody want to comment on that? Go. Okay, can you guys be quiet today? Marco, anything you want to add to that?

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Marco: No? That was good. So, okay. I don't feel there's any comment.

Clarifcations On The Time Frame And Frequency Of Using MGYB Web 2.0 Links And Embeds

All right. So Katie's up, he says, Hey, guys, I'm trying to incorporate MGYB. This is a good question. We need to get Rob on these sometimes. Does that guys I'm trying to incorporate MGYB services into my client budget proposals but need some clarity to move forward? How long does it generally take for a blaster MGYB web two links to fall out of the index? What is the minimum purchase frequency for them to be safe and effective? Would it be okay to use one net natural link package every two to three months on an age site with moderately high competition? Okay, so I'm going to kind of answer that. As all one question. I don't know how often they fall out of the index because I don't go check them that often. In fact, I never checked them at all. Once I order a link building package, it will send it to indexing and I just and that's it. I forget about it. I don't go check on him. So what I recommend what you said one night, your package every two to three months on a foreign foreign age site, would that be beneficial? Or would that work? And that I would say yes. Again, I'm anxious to hear Marco's opinion on this as well. But I would say yes because that's about what I do is about every three months or so. And it depends if it's if it's something more competitive or needs additional push, I might do it more frequently, like once every other month, but typically it's about once every three months. And what I'll do it, and I know that part of your next question is about embeds the same thing doing embed gigs. So I'll do an embed gig on like an @ID page or entity loop page is another way to call it or the G site or the Google Maps your GMB map if it's for local business, or a combination of all three of those, right, you can order one embed gig and include all three of those as embeds in that one gig. And then supplement that with the link building package to the embed pages. In other words, the pages that get created and embed gig, then you link build to that. So that'd be one month, right, then maybe then the next month of the link building package to the drive stacks or you know that and like all the URLs in the drive stack, as well as the G site, or the @ID page or the GMB business site, for example, that business site, and then just cycle through that right. Same thing with you know, all of the entity properties that you have like, and we talked about this with what we call entity stacking, taking all those tier-one assets that are high authority type sites that you can build links directly to and use those. So you just kind of cycle through this stuff, if that makes sense. So like, again, not money site, we don't ever build links directly the money site, but we'll do like an embed package with link,s one month, the next month, I'll do the drive stack and G site the next month with links to that the next month, I might do some of the other ends to top-level entity assets and @ID page, for example, or loop entity loop page, press advantage, organization page, that kind of stuff. And then the third month, or excuse me the fourth month, I would cycle back to embeds, if that makes sense. So I just get it into a schedule rotating schedule. And I include the cost of that plus my markup into my monthly retainer fee that I quote, a client on so that I have that money available every single month to continue pushing the assets if that makes sense. So that's what I do.

Marco: I'm going to say, and let me just make sure I have this right. And I'm going to say no, it would not be okay. To use a Nitro or any kinda link package to an aged or other type of money site doesn't matter. We don't do that. That's right. We don't we won't do that. I know Daddea, I won't do that we will we do not link build directly to the money site. That's why we set up the SEO shield. It has a double purpose, it has the purpose of protecting the G site plus drive stack protects you so that we don't worry about Google updates one and two, it actually exponentially it's the power that you're pushing into that drive stack and Gsite. So now, we're not going to do that. Now you can do it as Bradley recommended. And as I'm recommending, which is link built into the Gsite, incorporate everything that you have all of your URLs into the drive stack G site, press releases tier one and everything else that you have, grab all that and link bill to all of that. And yes, it should be done on a monthly basis. And not it's not going to look unnatural. Because the way that it's indexed, it's submitted several times during the month, or however long it takes to get to the percentage of indexing that Dadea is usually looking for, which is 60% or more, let's say over 50%. Once that's achieved, it's not necessary to keep indexing right over and over again, although it can be done. But as Bradley says, If you continue your link building, and if you can continue tearing your link building, it's not going to matter how many links fall off the index, because you're going to constantly be getting new ones going to be getting tiered link building, it's all going to be powered up through that g site so that you get even more benefit. But once again, just just to be perfectly clear about this, we will not do any link building into any money site.

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Bradley: Right there. So these are essentially what you can link below directly to because these are all tier-one assets. That make sense. So we talked about syndication, network URLs, press releases, plus the organization page, drive stack plus the G site, including inner page URLs, it doesn't have to just be the homepage, if that makes sense. Individual drive stack folders and files, the @ID or entity loop page. Right, the GMB map citations, top level citations, you can build links to embeds and link building to embeds. These are all things that you can build links to. And so that's why I said you've got plenty of opportunities here to put it through kind of a rotating schedule to where and that's what you know, you can you can take, if you were to separate each one of these components out, you can do it that way, then this would give you what 1234566 plus and embed and link building gig. So this would be six or seven months worth of link building activities that could be done. And then you would just repeat that. So every one of them would get hit twice per year. But the idea is you're constantly powering up all your tier one assets, so that you're not targeting anyone specific thing over and over and over again, right? Because that looks odd. Instead, now you're powering up the whole entity and all of the tier one entity assets, and you're doing it on a consistent basis. So it's much more powerful that way, in my opinion, you're hitting it from, you know, from multiple angles. Okay. So hopefully that was helpful.

Do You Have Clients Who Are Using Their Own Hosting Service?

Okay, so the next question is from Scott, what's up, Scotty says, Are any of your clients self-hosting my self-hosting, I mean, their website is hosted on their server, not a hosting service. I have a prospective client who says he has been self hosting for 15 years. However, when I do a test on who is hosting this, the result? Who is hosting this, the result says it is hosted by logics and gives domain control locations. So name servers with x x and y is substitutes for real numbers. My prospect is positive the hosting is on his server because he's not paying for hosting services. This is way out of my skill set. Any help is appreciated. Um, I'm not a server guy. Chris and Marco would be better at that for me than me. I can assume domain control is just a name server type of service, though. And so I think it could be hosted on his own service and be using a name server or DNS service for that. But I'm not 100% Sure. Marco, Can you shed some light on this?

Hernan: Self-hosting now that's kind of old school. Kind of cool. I wanted to work really? Cool. I wonder what you'll do that we're paying like 10 bucks a month or 15 bucks a month for hosting? I don't know. I don't know. I'm not an expert, either. It's just funny. Funny.

Marco: Yeah. I'm curious too because it's a lot of work to keep a server up, especially security. And not only that, I mean, I know that here, I have to go through the ISP. And make sure that my bandwidth, it can support the the server especially if I'm planning to get a whole bunch of traffic, which when I do test, bots go crazy. So I need that kind of bandwidth. Logics, I think he's that's just a desktop app. Scott, it doesn't mean that he doesn't have self-hosting. He's probably paying for the web app. I don't know if it's some if it's a paid service bottle biologics, but I am familiar with logics. And it's just, I'm sorry, but it's a lot of work, but the fucking the steps that it takes to do that, right, you have to register the domain as you do everywhere else. But you have to code the website in something, just whatever, HTML, PHP, probably, you got to have to get the IP address pointed at the computer, actually, the computers, IP. And if it's dynamic, you have to take care of that. Again, the ISP has to support hosting. Now, here's the thing, why would you have it if you When the lights go out? And he turns everything up? That server has to they aren't or like the website will go off for however long the guys out? What, what if he's on vacation? What if there's a power outage?

Bradley: He's gonna have somebody managing the server if he doesn't even know. Like, if he can't help, Scott, Tell, tell Scott, like, you know, what's going like he just as I've been hosting for 15 years, somebody's got to be managing that server, somebody,

Marco: you can do it on your computer, all you need is the app software, right, Apache, MySQL, and PHP. You all you need is the web stack. And you can do it on your computer. But I'm telling you all the steps that it takes, right? And then how are you supposed to do anything with that? Scott? If it's on the guy's computer, do you have access to the guy's computer?

Bradley: Well, he says hosted on their server, which I don't I mean, again, I don't know. That could be a server sitting in there it closet, or it could be a server somewhere else, right? Like at Rackspace or something. Right?

Marco: Yeah, if if that but I'm, what I'm saying is, it can even be the guy, it can be on the laptop, sure, it can be on an on a desktop, it, it doesn't matter, you can install it, all you need is the software. But even after all, that, you still have to install everything you can even run WordPress, off of your home computer depends on how far you want to go. But I'd be this question is, yeah, I mean, I've done it, I haven't done it in a long time. Because it's not necessary anymore. But why does this guy insist on doing that? And why would you want to even bother with something like this? I'm not sure. Okay. So yes, the question is, do you have any clients now? And he's a prospective client, for what and what are you planning to do with it? And you know, if you're going to need access to that, how are they would have to give you remote access, so that you can get in there? Because I'm not even sure what the question what the final aim of this question is. It's just a whole bunch of shit involved. I can tell you that.

Bradley: Yeah, you know, I would, again, I would just contact the client, I asked him specifically like, who is managing your server, like and put me in touch with that person, whoever that is. If he says he's self-hosting, I promise somebody, it's probably not the client himself. Like, you know, the the business owner that you're talking to? That's actually managing it. He may be. And if so, then he's got to be the go-to guy for anything that you need. But otherwise, if there's somebody else that's managing that, that set it up and is managing it on an ongoing basis, then I would say put me in touch with them for any sort of server access issues that you need, like cpanel or whatever, whatever it is. So anyway, that's what I would do. But yeah, I agree. I think that's sometimes you fall you run into people that have over complicated issues, and I don't know that it's worth it. It really depends on how much you're getting paid. So.

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Tom, see I read this while Marco was talking. This is pretty cool. He last week, you asked if anyone has been watching since the beginning. Since because we're at to Episode 256. Today, we're almost at our five year anniversary. And what are we four weeks away from that? Right? I think so. Yeah. 200 Episode 260 would be 404. or excuse me five years. So we're damn close. And he says, last week, you asked if anybody been watching since the beginning since I couldn't watch live? I couldn't answer. So I thought I'd chime in today. I started watching around Episode 50 or So Michael Bose was with you, then. I haven't missed an episode since. Even if like last week, I have to catch a replay. Which means I've watched roughly 200 hours of Hump Day Hangouts. Well, God bless you, man. At this point, it's like a weekly get together with friends. Thank you for the weekly help. Yeah, that's really, really cool. And, Tom, I appreciate you commenting on that. That's, um, you know, what a commitment.

Marco: So drop us the name in the comments. We need to know who this is we need to know. I mean, we have to know who it is. We're usually familiar with everyone who's in here asking questions, and you're involved in in the back and forth. So please drop your name.

Bradley: Well, Tom might be one of them. People that don't ask a lot of questions. Maybe he does. I'm not sure because of this new chat app. I don't know who the hell he is. Who the hell this these people are for the most part. But, you know, anyway, the fact that he commented and said he's been watching 200 hours again, you know, you're a good man for that. Because that's a lot of listening to us. That's for sure. But that's awesome. Thanks for coming.

Is There A List Of The Required Info To OnBoard Clients For Each MGYB Offerings?

Okay, this is a good one, it says, Is there a list of the required info to onboard clients for each of MGYB offerings? If so where can I find them? I don't think that we have that yet. But that's something that maybe somebody can take note of this. I know we're continuing to develop out. Well, I say we but really Rob is continuing to develop out a lot of stuff for MGYB. To make it better, like packages, for example, you guys know, we've recently launched, you know, like link building packages and embed packages, which is so much better, because a lot of we got so many questions where people would say like, you know, what should I do for this type of competition and that so we've recently added that. Next thing we're doing that I know Rob is trying to get to is doing full-on, done for you packages, like where it's multiple services combined. So you buy at one time and it you get the syndication network and the drive stack along with the press release and embeds and @ID page or entity loop page, you know, all those kinds of things. So I know that that's coming. So this is something that we can absolutely add to our to do list. Because I think that's a good thing to have, which would be kind of like, depending on what service you buy, like an onboarding form. I know there's the order form. But for a client, I understand what I think I understand what you're getting at, is there something that we could send them or some sort of form template that we could provide that you could build, like a Google form, for example, that you could send to clients whenever you onboard them? And have the clients input all the data, that then you would just deliver to us at MGYB? Marco, do you have any comments on that?

Marco: Yeah, I mean, it's it's a good idea. And I can talk to rob about it. Is the problem, right, that we're in right now is that we only have one Caesar?

Bradley: Yeah, well, I think Rob said, we're gonna we're going to get another coder to help see Caesar correct, where we're going to try,

Marco: we're going to see how we do that. But the problem is also that the information that we need is different per product. Right? Right. And so you go and you order the product as you need it and submit the information. Because, for example, the @ID is something that you can't ask the client for the information beforehand, because it requires the build at the time when you order it, well, maybe you can go ahead and, and beforehand, do the s3 and everything that's required. But again, it's different products. So what can we do, we could probably create a PDF of what you're going to need for every product, I can tell you that that's not going to happen anytime. Yeah.

Bradley: Yeah, I would think, you know, I mean, that's a good idea. But even something that could be done. And again, it's not, it's not going to be at the top of the priority list. But I do think that it's a good idea, which would be to maybe even do, like you said, a PDF, but even like a create a Google form that could be copied. In other words, you could share it with somebody, or they could request to make a copy of it that then they would, you know, add to their drive, which then they would have a not, you know, a spreadsheet that the responses would go to it everything to where they could just forward that to their client, or embed that on a page on your own website, and send your clients to the page on the website to fill out the form. If that makes sense. That's it. But it's different Google Forms per product, right. But I'm saying we only have the main I'm talking about doing it first for like, like entity loop, for example, or syndication network, that kind of stuff. So yeah, I agree. It's, it's not something that's going to get done immediately, because we're trying to roll out two packages. But I think it's a good idea. So I appreciate you. It's a great idea Rob. Rob already has it will incorporate it into the list of things to do, which keeps growing longer and longer. Yep.

Is It A Good Idea To Buy A Couple Of Different Domain Names For A Local Service Area?

So Mike's up, he says, Hi, everyone, is it a good idea to buy a couple of different domain names for a local service area? And how can I use it for SEO benefits? For example, money site with branded domain name, and more exact keyword domain names? Can you please share a sort of strategy if there is on how to use it? Thanks. Now, I don't recommend that anymore, Mike. You know, years ago, yes, we, we did all kinds of stuff like that years ago, I mean, we would just buy different domains to read that we would use for redirecting purposes to the main site and then do crazy things to that the redirect domain, right? There's a lot of things we used to do, I'm not going to talk about them, because they're irrelevant. Now. They really are, they really are. But they're another strategy we would do would be to build out kind of like many PBNs on exact match domains that would point to the brand new domain, because we would add relevancy that way and use them for link building and that kind of stuff. But again, I don't recommend doing that, because you have to know how to exact match domains aren't really useful in my opinion anymore. I know, some people would argue with me, but I prefer a branded domain name. And I also don't recommend building PBzns, unless you're like one of our mastermind members, Dean, who is incredibly good at it, which requires a lot of time and effort to do it correct correctly, and build real traffic into sites that you're going to be using to link back to your own sites. And you gotta hide your footprint and all that. And we just, we got away from doing that. And we use our, our entity loop properties, like create the entity loop, which becomes the SEO firewall, which is all using, basically free resources, you know, like Google Sites, and Dr stacks, and Amazon s3, pages, and things like that, and then do all of all kinds of link building stuff to those and push relevancy and power that way. So again, I don't recommend buying exact match domains for for a specific business, or, you know, related domains and stuff like that anymore. There are other people out there and other methods that teach how to do stuff like that, if you're interested in that kind of thing. It's just not something that we would recommend.

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Marco: If you're going to put that much time and effort into something, do it on a G site and drive stack band, the drive stack both vertically and horizontally, like we've I taught in, in the charity webinars and in the entity webinar that we talked about, you guys, again, Dr. stacks, and G sites are some of the most powerful things that you could do for SEO right now. It hasn't changed in for something year that we've been doing, it's not going to change into the near future, probably mid term, either. I don't see it, I just don't see how probably it could be done at the flip of a switch tomorrow. But I just don't see it happening because of the kinds of companies and educational places that use the G sites plus drive stack. So why not take advantage of that, while it's available, you have to do is go to MQIB dot CEO, order the drive stack ordered with the G site. And then you expand it, I teach exactly how it's done for a donation to my charity. And it's that simple. It's simple in that the concept is simple. You still have to do the work. Whether you do it pbn, if you want to do it, right, the way that Dean does it, you have to put in the work, noting that there's no magic pill in this business. If you want something to last, you're going to have to put in the work. And what I'm what I recommend for what you're trying to do is you have that branded domain, then go into that branded Dr. Step was g site and expand it. There you go.

Which Of The Two URL Structure Is Better?

Okay, so Mike says another question please about URL structure, which one is better? He says site.com slash city slash service dash type or site com slash service, dash type dash in the city? Thank you. Well, I'm going to recommend the second type or the second version of the URL. And the reason why I say that is because if you if you're trying to do it the first way, if you're going to target different cities with the same service type, which I'm assuming you would, it's going to create URL structure issues, right? You can still do it but WordPress used to automatically append a dash to for like, in this case, service type, right? So let's say let's just say plumbing. So let's say site.com/cityone and we'll just use Culpepper. Right That's, that's where I live Culpepper, Virginia. And then there's another city adjacent to us called Warrington. Right, so Warrington and let's say I was building a site for a plumber that service both Culpepper and Warrington. So if I did, you know, Joe's plumbing.com/ or you know, whatever we'll call it Joe. Joesplumbing.com/Culpepper/DrainCleaning, for example. And then Joe service Joesplumbingservice.com/Warrington/DrainCleaning, then automatically Google used to append a dash two. And just recently, I noticed that now they'll actually change it to include the category, your name or so it would say Joe's the first one that you would create was Culpepper, right. So it would be under the category of Culpepper. So that's where the city right so Culpepper, then it would say /drain-cleaning. But the second time you would try to create that drain cleaning service type underneath a separate category would automatically append the category to the URL. So would end up being Joe's plumbing service.org plumbing.com/Warrington/drain-cleaning-Warrington. So it makes sense. So you end up over optimizing the URL. And even if it could have just been the plugin, because I just I was showing this as an example the other day a couple weeks ago now for our Semantic Mastery mastermind webinar, and I was showing how they used to do the dash, you know, it would do like a dash to dash three for each time you would try to duplicate that service type underneath another category, it would always append another the next into integer. However, it could like I said it could have been the SEO plugin that I was using or something that was appending the category name to the URL instead of dash two or could have been a WordPress core change that I haven't proved that either way. But my point is, is it creates a URL issue because you can't duplicate the same URL slug underneath different categories, right? It has to be a unique slug at all times. So in my opinion, you're better off using just the post type, excuse me, post name permalink structure if you're using WordPress, and I'm assuming you are and then going with the second version here that you're talking about, right? So it would be site.com/servicetype. And I wouldn't put dash in that city I would put just dash city. Because you can admit those what they're called stop words like in, have, to, the, those are all type stop words. And I don't typically include those in the URL, the shorter the URL, the better. That makes sense. So that would be my recommendation. It's a good question.

What Are Some Tips On How To Charge A Client For The SEO Services You Offer?

boardwalk says I am just starting out and wondering how do you determine what to charge a client so I'm not undervaluing myself or overpricing the client? Hey, Hernan don't we have an arbitrage? spreadsheet somewhere? Um, what do you mean? SEO Services arbitrage spreadsheet and our SEO Services calculator?

Hernan: Yeah, we do. Actually, let me Yeah, I think I'll yeah, I'll need to find it. But yeah, I, I'm pretty sure we have it somewhere.

Bradley: Okay. Because I was gonna say, I know we have, we've created a spreadsheet where you can kind of input the cost of services and then input your markup and it will, you know, or percentage of markup. And it will, it will tell you what to charge clients. And that's something and you also should be a section in there for your you know, what you what you feel you should be making on an hourly basis if you can calculate the hours involved. And I honestly, if you're just starting out, it's going to take a while to learn your own productivity, like in other words, to be able to know how long it's going to take you to do things, it's going to take you some time to kind of refine that. So when you first start out, you're going to likely undercharge customers or you may over overcharge customers. If you overcharge customers and you're unable to produce results, you will likely lose those customers. If you undercharge customers, then your bet, I think you're, you know, you're going to find out that you're working too hard for not enough money. And you could always go back to the client at that time and ask for more money or explain that you need to raise your rates, that kind of stuff. It's difficult to determine how long like you know how long it's going to take you to accomplish things when you first start out, it's just going to be kind of a trial and error thing. But you know, I as far as what I would recommend is trying to find reputable sources, fulfillment sources, again, MGYB. If you understand how to put the components together, that we sell, then you don't have to do the work yourself or even really learn how to do all like build all of those components, you can if you'd like, but you're better off in my opinion, just purchasing them from a done for you services that is reputable, a good third-party provider and marking it up. And I always recommend a minimum of 100% markup. So but more like 200% markup is about, you know, and it depends on what you're selling too. And I know Marco will probably have a different opinion, he's going to say give it 1,000% markup and you know, there's some there's some validity to that my opinion. But for example with syndication networks, you know, I know what my costs are, through my virtual assistants. Even when I first started out and I first trained my to first of all, when I first learned how to delegate and outsource the stuff might I hired two virtual assistants and train them how to build syndication networks that later became syndication Academy the product, and I knew what it would cost me. And let's just say it cost me you know, $75 for a VA to build. And it wasn't that exact number. It was close to that. But let's say it cost me $75 to have a syndication network built by one of my virtual assistants, I was charging. When I first started out, I was trying about $500 to sell a syndication network to a local business now To this day, and I have for several years, I probably should mark it up. But I sell them for $700 now, and I have for the last I think three years. So and because of you know, you guys can get syndication networks, I still think it's $75 for a branded syndication network from MGYB. So that's my point, you could do a in that case, it would be what 1,000% markup 10 times, right. So you buy it for 75. But you sell it for 750. That makes sense. That's 1,000% markup for things like Google stacks, and drive stacks and G sites, they're so fucking powerful man, if you go and buy the whole, like the whole lot of it, it's going to cost you close to 500 bucks, I think. And you could you could mark that up easily to you know, $1,000 1500 dollars two or three times of what it is because it's so powerful, if that makes sense. So that's what I would recommend doing is figuring out what services you're going to use to get results, marking it up, you know, unless you're doing it manually yourself, in which case, you know, you've got to determine what your time is worth, and then figure out how much time you're going to spend developing those components out for that client, if that makes sense. And in charge accordingly. So I know you guys want to comment on that one. It was a good question.

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Marco: Yeah, I, I see it a little bit differently, that you could do it that way. But if I'm talking to a lawyer, and which I was recently, and I know that someone coming in the door, and signing that piece of paper for that lawyer to represent them was worth $100,000 to the lawyer. So my math is really simple. I know what the costs are, what that lead is worth to the client. All I had to do was determine how many leads, I could provide this client. And then I want a percentage of that, so that I can come back to the attorney side. Because if that client is worth 100k to him, and I know what I'm going to have to invest, then I'm going to want some part of it. Because it's worth that much. I mean, imagine that hundred thousand or more in the door. So that that's how I figure it out. So that if it's $2 and 50 cents, and I have to provide 10,000 the close leads for this person to sell what 20, 25k. And then I want to present it the work that I'm going to have to do to get that it's probably more than I care to put into that project that but that's roughly how I figure it out, I want to know what a lead is worth to that client. So if it's a dentist, lawyer, whatever it is tourism, dentistry, you name it, cosmetic surgery, I want to know what that lead is worth in the door and closed. So that I'm going to, then I'm going to determine what I charge. So I'm going to be for the work that I do, because I'm gonna I know how much work I'm going to put in it. I don't care about the hours that I'm going to put in it. I just know what my work is going to be worth to that client, and he's going to pay me for that. Just like that person putting that foot inside that lawyers office. And signing that piece of paper knows what he's going to pay for that lawyer, because you cut you going to that lawyer for a reason. You're going to that plastic surgeon in Beverly Hills for a reason. You're not just paying for the service. If you were paying for the service, you'd go to Mexico and get the plastic surgery and get the corrective surgery or whatever it is that you want to do and pay a whole lot less you're coming to this guy, because there's a specific service that he provides that you want, when you get to that point. So I guess my point is, there's a whole whole different tiers, right of what you can charge between the way that you figure it out, maybe the way that that the arbitrage calculator is set up and the way that I do that there's just so many ways that you can charge. There's no certain way, right, there's no sure way. But my way has always worked for me.

Alright, so the last two are just comments. Scott says thanks for the answer about hosting and will contact the client about how I will be logging into add pages and access the site. So there you go, Scott. hopefully that was helpful. Tom says thanks, guys. I've asked several questions over the years under the old system. Tom Clark, just signed up under the current system today. That's awesome. Tom again, thank you for hanging out with us every every week for 200 plus episodes. That's quite a feat. And Mike versus thanks, Bradley. You're welcome. Alright, guys, that was perfect fucking timing. It's like we planned it

Marco: four years. That's incredible. Thanks, man. For you. Thank you.

Bradley: Alright, guys. Yeah, Tom, you should be coming to POFU Live so you can meet us in person. had to throw that in there?

Adam: Yeah, guys. If you haven't yet, now's the time. Grab your pofulive.com. Now, we're going to be headed out there next weekend. Start the event. VIP day on Friday and the real deal on Saturday.

Bradley: Yeah, so that's VIP day is Friday the 10th I believe. And Saturday the 11th is the start of the actual POFU Live, live training event. So we'll see you guys there. Take it easy, my guys.

Bye guys. Bye everyone.

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