Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 214

By April

Click on the video above to watch Episode 214 of the Semantic Mastery Hump Day Hangouts.

Full timestamps with topics and times can be found at the link above.

The latest upcoming free SEO Q&A Hump Day Hangout can be found at https://semanticmastery.com/humpday.

 

 

Announcement

Adam: All right, welcome everybody to Hump Day Hangouts, episode 214. This time it actually is 214. I'm able to use my numbers this week, which is great. I almost wore my little Christmas hat, but I decided I gotta hold off for like another week.

We got a lot of good stuff. We got some news we want to share with you guys, and then jump into questions. But first, let's say hi. We got Hernan and Bradley with us. So, let's start on the left with Hernan. It looks like I can see half of his face. How's it going man?

Hernan: Cool.

Adam: Oh, there we go.

Hernan: How about now? Is that better? I'm doing great, actually, I'm doing really well. So, yeah, we're having a lot of good stuff coming out for '17 last year for the Mastermind. We have a bunch of good stuff for this month. I'm really, really excited for what's coming.

Bradley: I'm going to get a seizure from your fricking Christmas tree in the background.

Hernan: [inaudible 00:00:49].

Adam: No, come on we want to see …

Bradley: Stop doing that.

Adam: Oh my God. Stop doing that right along. Bradley, what are you doing, are you still alive?

Bradley: I'm convulsing, that's what I'm doing. No, I'm good man. I just finished the Syndication Academy Update Webinar, the first one in several months. Anyways, it wasn't as good as I'd hoped because I'm having some slight issues with one of the things I wanted to share. Because of that, I'm going to schedule another one for next month. So, just be on the lookout for that guys.

Adam: Thanks.

Bradley: Marco made it.

Adam: Yeah. Hey, Marco, are you there?

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Marco: No, I'm not.

Adam: Well, we're just saying hello to everybody. If you've got a sec, if you want to say, “Hi, how you doing?”

Marco: Of course, man, what's up? I'm excited man. End of the year, so it's always good. Family time, just getting together. My wife's a chef, so I'm lucky and I'm really looking forward to 2019. We have so much coming down the pipeline, it's not even funny. It's ridiculous. The kind of money that's to be made right now. Dude, we're back into 2003, 2004, 2005 when I started out.

It's ridiculous the way you can just go out there and with almost nothing, make a bucket full of money.

Adam: Definitely. Now's the time. Well, we'll be speaking of that in a little bit more in just a minute. There's some really good opportunities, but I want to say too, if you're new to [inaudible 00:02:24], of course, thank you for watching. If you're checking out the replay on YouTube down the road, come join us live for these. You can always come to the most up to date or the recent or upcoming one. That's semanticmastery.com/hdquestions.

Again, if you're new to Semantic Mastery, you're wondering where to start, start with the battle plan, all right. That's going to get you repeatable results. Covers a ton of different areas, different stuff you need. Then, once you've got that, we even encourage our Mastermind members, everyone to get the battle plan. Once you're ready, take yourself a few notches, if you want to either start or grow your own local digital marketing agency, come join the Mastermind.

I can talk about Masterminds just in general, all day about how much good they do for you. We love ours, we're very proud of it. We've got a bunch of kickass members and we've got a lot of really good stuff coming here very soon. We're putting it to action right now. The [pofu 00:03:16] pass and we're going to have a little bit of a special to do with that. We're going to explain much more about that. Let you guys see a little bit behind the curtains here, more closer to Christmas, I guess, is the way to say that.

But, in the very near future, Bradley's going to be doing a webinar on Monday, right?

Bradley: Yes, Monday's the Local Lease Pro Update Webinar to share some additional things that I've discovered for that … Myself and my team have discovered over the last … Since we've launched the course, essentially. Several things that we're going to talk about is location research is much more granular now than before, so I'm going to be sharing that process on that webinar. I can show you guys how to use … How to run that software that we use in that course to find easy opportunities for GMB assets.

It's on a much more granular level and I'll explain all of that during the webinar, which will be on Monday. I'm also going to be talking about some things to avoid, to prevent getting locations terminated for spam. There's certain things that we've learned through all the very heavy custing that we've been doing the last couple of months. So, I want to talk about that.

So, you guys that aren't part of Local Lease Pro, you'll get information, like behind the scenes in some of the information, but it's not going to be the whole picture, right? So, we're going to make it public, everybody can come join because I want you guys to … This is our primary push right now in Semantic Mastery, we've really shifted directions entirely to building out legion assets right now because there's so much opportunity, more so than I've ever seen, since I've started in digital marketing and local marketing, which was in 2010 and I mean that.

Marco was just saying, “This is like 2003, 4, of 5, or whatever.” Well, I wasn't in digital marketing back in, so I don't know what it was like. But, since 2010 when I got started, I've never seen this much opportunity. So, that's why we're pushing it so hard and that's why I wanted to make this update webinar Monday public because I want you guys to see how excited and enthusiastic we are about this and also why.

When you see what I talk about, with the location research alone, if that doesn't get you excited, then you're in the wrong damn business is all I'm saying. So, again, we're going to have that public on Monday. Adam screwed up and put 48 hours in the email that it's going to be public, I didn't want it to be public for that long, so fuck you Adam.

Adam: Merry Christmas.

Bradley: Yeah. Merry Christmas you prick. Yeah, I was really only going to keep it public for 24 hours, but since the emails went out, it'll be public for 48 hours and then it's getting lockdown and then it's going to be in the members area only, along with the rest of the training. So, I highly recommend that you guys come check it out.

If you haven't joined Local Lease Pro, we're going to also offer a shit ton of bonuses and stuff like that. If you do want to join on Monday, but it'll be kind of a limited time thing. So, make sure you attend and absorb as much information as you can.

Adam: Yeah. I want to encourage people too who aren't in, obviously for the members be there … We're going to have some good stuff. For non-members, we are doing Q&A, so if you want, come and learn, see what's going on a little bit behind the scenes, like Bradley said, you can see really what's going on here, how big the opportunity is.” But then we'll also be answering questions.

We realized if you don't have the whole picture, there's something missing. You're not sure how this would work for you, this, that, or the other thing, be there. Ask questions, get them answered, and then like Bradley said, we've got a hell of a Christmas deal for you and happy to make that available, but yeah, that replays going to be only available for a limited time and then if you're not there live, obviously, you can't get questions answered as in depth as if you're there. Sign up, be there.

Bradley: Yep. So, what else we got?

Adam: One last quick one, just want to tell people the special offer is going away for MGYB, we've got a killer deal on the deep keyboard research. All right, this is one of the new additions to MGYB, it's a kickass keyboard research done for your service and it's 40% off and that's going away later today. So, I'm going to pop the link up there, check it out.

If you've got any projects coming up, you've got clients coming on board. You've got websites, thinking about building apps, need content ideas, this is the place to do it and 40% is a hell of a chunk of change. Highly suggest you make use of this today before it goes away.

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Bradley: Okay.

Adam: I think that's it, are we ready to go?

Would It Hinder The Ranking Of A GMB Page If The Images Uploaded In 2016 Will Be Removed And Reupload Them For Geotagging?

Bradley: Yes, let me finish sending Rob a message real quick. All right, sorry. Let me grab the screen, we'll get right into questions. All right, here we go. Not a whole lot of questions yet, guys. You better get to asking some questions or we're going to shut this down quick. Anyways, Dan's up first, he says, “I had uploaded several images to a GMB for a customer back in 2016, will it hinder the rankings to take images … To take all of the images off of the GMB page, geotag them and then re-upload them? Perhaps I should just do a few at a time?”

Yeah, I don't think it would be a problem. I would do a few at a time if I were to do it, Dan. I mean, again, maybe Marco has some additional information than I do. I don't see why that would be a problem. If they're just GMB images, you're not taking post down and all that kind of stuff, then I don't see why it would be a problem.

I wouldn't want to take post down though, delete posts and then repost them again, I'd just leave the old posts up, if that makes sense. If it's just images, taking it from the GMB photo section, like removing them, geo tagging them and then reuploading, I can't see that as being an issue. But, I would still do it a handful at a time, dripped out of several days or whatever. What do you think, Marco?

Marco: Yeah, my question is why would you want to do that. Why not add new images.

Bradley: New images. Yeah, that's a good point. That's a very good point.

Marco: We teach how and I think Dan has Local GMB Pro. We teach you how to go in and get images anywhere you want and then you go and add all the information that you want and then you have new data. This is the whole point. You guys, I don't know how much I can get into this, but you're missing the whole point of what Local GMB Pros all about and what we're doing with Local Lease Pro and Local PR Pro.

We're trying to feed the fucking bot data and if you take stuff down and bring it back up, Google knows that the image existed already without the geo tagging. Why not give Google new images with new information, so not only is it looking at the front, it's also looking at the back. I don't understand the point, unless you can't get images. If you can't get images from your client, fire the client, or use the method that we teach in Local GMB Pro.

Always, for me, I always feed the bot more data. More data. It's always about more data, fill in the variables, and get lots of love.

Bradley: Yeah, I like that. That's just true. If you get more images … Dan, you should know, I think you're part of Local GMB Pro, but … I think RYS members also had access to that webinar, on how to get additional images. There's stuff like … Even if YouTube, you can just grab images from YouTube, I've done that a bunch. That's what my VAs are currently doing right now because they're a bit faster at it. Yeah, there's a ton of ways to get additional images. I agree with Marco, his was definitely a better answer than mine. So, Marco's the winner.

How Many GMBs Per Manager Account Is Acceptable?

Dan's up again and he says, “How many GMBs per manager account is acceptable?” Well, it depends, Dan. It depends what you're … What are the … What type of GMB assets are they? Are they real bonafide genuine businesses? If they're genuine businesses, there's no problem adding a manger and managing the genuine businesses from a manager account, right? They're real businesses, there's no problem with that at all.

Now, Marco and I have slightly differing opinions for lead gen assets, but personally for lead gen assets … Guys, let's just be 100% clear here, let's not sugarcoat this, when we're doing lead gen GMB assets, they're spammed, right? They're spammed assets, that's what they are. So, let's be clear about that. So, when you're doing lead gen stuff, then I don't recommend using a manager account because that connects … That creates a footprint, right? You can connect to different locations.

So, what I'm doing currently now and I've tested … Because we're scaling this lead gen asset building process so much right now, we're testing all different types of configurations and I've got several out there right now where I'm doing location clusters, which is multiple locations where assets within a service area, like a radius. A 20 mile radius is typically what I'm doing right now.

So, I'll secure many assets within that 20 mile radius. So, some of my location clusters are manged under a single manager account. In other words, each location is owned by a separate Google profile. So, it's owned by a separate Google profile. But, it's managed or there's a manger account that connects those profiles, so a manager can access them. However, like I said, currently what I've kind of shifted to now, is doing everything under the owner account or at least logging it … Or, if I'm going to add a manager, only adding a manger long enough to make changes to the GMB asset and then removing that manger, so that the footprint doesn't stay there.

In other words, for example, one of the things that we're going to be doing is providing done for you GMB optimization services, so we can provide an MGYB, our store. It's not available yet, but it's coming very, very soon, guys. We've got VAs in training right now, to be able to provide you guys with full soup to nuts done for you GMB asset building. From verification, all the way through … Setup an optimization and scheduling GMB posts and scheduling them to republish to where you don't have to do shit, except purchase it and then start making money from it once you monetize it, right.

So, one of the things that we're going to have to do is whenever we create or somebody … Typically, you're going to buy the asset from us, so we create it for you, but then the VAs that are going to optimizing it, will be … That asset will be … A manager will be added to that asset and then the VAs will optimize that profile, that GMB asset from the manager account. But, then as soon as we go to deliver it, we remove the manager account, right? That's what the process is likely going to be and that way there's the owner account and then you can add yourself as a manager if you'd like, but I would recommend using something like Browseo or Ghost Browser and always logging in and making changes to it from the primary owner account.

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That way, it's isolated to that one account. In other words, if you end up getting terminated from Google, for whatever reason … I've got a couple assets that have been terminated recently, that I don't understand why they were terminated, but again, they're spammed assets, so I'm not going to complain too much, I'm just going to move on and build another one, right? So, my point is if you end up catching some sort of penalty and it gets terminated, then it's going to be isolated to one account and one account only. Okay? So, in the past, I've always said that it's okay to add yourself as a manager to GMB assets and then manage … Make changes and things like that through the manager account.

But, that's typically when for real businesses or maybe the occasional lead gen asset, I've never done it at scale, like we have been over the last few weeks. I'm really concerned because these are black hatted Google, GMB assets. I'm really worried about potential footprints. So, I'm trying to do as much as possible to reduce footprints. That means not using manager accounts when … If possible. If you're using a good browser [inaudible 00:15:17] like Browseo or Ghost Browser, you should be able to accomplish that.

Now, Marco, I know you have a slightly different take on it, do you want to share yours?

Marco: Yeah, we have managers doing it all. The owner never, ever goes back in. That's how we do it. It's as if an agency were doing the work for that Google my business listing, which I think [crosstalk 00:15:40].

Bradley: So, you have different manager accounts, is what you're saying?

Marco: Absolutely, yeah. Because we have a whole bunch of VAs.

Bradley: Gotcha.

Marco: Right? So, they all get spread out. We don't have one BA that does … For example, what you always talk about, tree service, right? It's not about a bunch of clustered tree service, GMBs that, that VA is doing. They're out everywhere. They have a bunch of different niches that they handle. The team lead will spread them out. She'll give, “Okay, you get three. You get three of these. You get three of these. You get three of these.” Then, she'll come back and she'll start adding them again until we get to a certain point and then we don't add to those who will open a new account and that account we'll manage the next set. They all won't be in one niche. I think that's just perfectly legitimate.

In fact, I haven't seen any problems with any of the stuff that we're doing getting suspended.

Bradley: Yeah, I haven't had anything suspended through a manager account. So, again, I've had in the past, I've had a manager account suspended and it didn't affect any of the GMB assets that it was managing because the asset was owned by a different Google profile. So, as far as I know, that's still the case, but I don't want to create a known footprint between assets. So, what Marco just said, Dan, just to clarify, is that he's … Remember they're making changes. His team is making changes to GMB assets through manager accounts, not through the owner accounts.

But, there's not a footprint between the manager accounts and the assets because he's randomly selecting different Gmail accounts to be added as managers and they manage more than just one vertical industry. Now, again, Marco's got a team. Dan, I'm not sure if you have a team or not. So, that might not be the most efficient way for you, if you don't have a team. If you have a team, then maybe it is. Also, it depends on again, like Marco said, if you're dealing with multiple industries, that makes it easier to do that because each manager account can be managing multiple types of GMB assets. In other words, different types of industries, which would make sense because that acts very much like an agency that would be managing different client's businesses, right?

So, what Marco's saying is absolutely valid, I completely understand his method. Me, personally, in my business, I am targeting one industry. So, we're targeting … For my business as tree service industry for contact media, it's remodeling and general contractors. So, because of that, we're targeting one industry, I don't have that … Even if we had multiple manager accounts, every manager account will only be managing similar types of properties. So, that doesn't work for my setup. Again, you're going to have to customize the setup based upon what your specific business is currently and select which is best.

For me, for my business, because I'm targeting one industry, the best, so far … At least what I think to be the best method is doing everything through the primary owner account or if I'm going to add a manager, it's only temporary, long enough for the manger to make whatever changes are going to the GMB and then that manager get removed, so that it's not a long term manager connection, if that makes sense. Okay, so again, really take what Marcos said and take what I said, and determine which is the better fit for your business and then apply that method, okay. It's a great question, by the way, Dan.

Marco: I'm also about to put it to the test because I'm about to close on a really deal, where we're talking about thousands of GMBs and it's in one vertical, one niche. I'm going to see which of the two methods works best for longevity.

Bradley: Yeah.

Marco: [crosstalk 00:19:42].

Bradley: That's what we're trying to do here. We're trying to develop processes to scale all of this, which is really what local, excuse me, what [inaudible 00:19:51] is all about. So, we're really trying to develop all of these processes and done for you services because we're building out our own. Guys, we're not just creating these services to sell them to you guys. We're creating these services for our internal use. Since we're going through all the trouble of creating all of these processes and training virtual assistants to do all this stuff, because we're building our own businesses this way, we practice exactly what we preach guys.

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Since we're going through all this trouble anyways, it just makes sense to also … Because we're going to have all the processes in place for training, for all of this, to be able to provide that to you guys, right? Because of that, we're doing all of this testing right now. Remember, a lot of this is new at this level, at this level of volume that we're doing. So, we're trying to figure it out as we go and as soon as we get good information, we share it in the appropriate places. Like Local Lease Pro, Local GMB Pro, and then the Mastermind. Those are the three places where this stuff is getting shared, right?

Thoughts On Google CEO Sundar Pichai's Testimony That Google Is Not Manually Intervening On Search Results

So, if you want to stay on top of it without having to do the testing yourself, then just come join us and … The Masterminds probably your best bet because that's where the conversations are held on a daily basis. All right, Wayne's up. He says, “Observation …” Yeah, this was funny. “Google's CEO Sundar Pichai …” Or, Pikai, I can't … Whatever. “Testified in front of the house judiciary committee and literally said, “Last year we served over three trillion searches, just as a fact, every single day, 15% of the searches Google seized, we have never seen them before.” That's crazy.

So, this is working at scale. We don't manually intervene any search results. Another SEO said, “Anyone else see the word manually in there? Duh, I would've preferred him to say, ‘We don't intervene.' Thought you slipped that one by, huh, Sundar? Maybe to that box of rocks they call Congress but not to us, SEOs.” That's funny. I thought that was really interesting. So, thanks for sharing, Wayne.

Are There Any Laws Or Issues One Should Worry About When Running Ads To A Vacation Giveaway Offer That Is Free?

Frankie's up, what's up, Frankie? He's coming to ask a lot of questions. He said, “Hey, guys. Happy holidays. I've got a new client who owns a travel vacation club in the travel niche.” Marco, this seems like might be up your alley. “In my city who's giving me $1,000 with ad spend with Google Ads because they want results ASAP. Then, for each lead I bring in, they will be getting …” You will be getting paid, Frankie will be getting paid, “$200 to $250 regardless if they join the travel club or not.” There you go, that's great Frankie.

So, they're giving you the $1,000 for ad spend and they're going to pay you with the leads that you generate with their money? Phew, that's a really cool engagement, man. How'd you get that? How'd you manage that one? That's great. I like that. “Since he is paying for the ad spend and I still get a nice chunk per lead, I agreed to do his deal at the potential … I agreed to do his deal as a potential … Here it's huge for me.” Yes, I agree. Typically, in this industry, in order to generate the leads, the main way all the current marketing companies have done is to … They do a free giveaway offer for a vacation trip to Orlando or a free cruise in exchange for their contact info and having them attend a short sales presentation where they have the option to buy or not buy. But, they still get their promised free gift.

“My question is there any laws or issues I should worry about dealing with when running ads to a vacation giveaway offer that is free? Also, I know if you have used Answerconnect in the past. I know you have used Answerconnect in the past, so I wanted to ask in the service of Answerconnect make conversation outbound calls to the new leads and ask questions to qualify them, just as they would if they were inbound calls, thanks.”

Okay, so first thing, is there any potential issues with that? I don't know. You'd have to contact Google. If you're talking about setting up Google Ads, then I would just call Google Ads, formerly AdWords. Call Google Ads support and ask them that. They'll tell. Guys, listen. I've always found Google Ads … The support line, to call them, always really helpful. I'm not kidding. Anytime I have a question that I'm unsure of, I just call Google Ads because I'm spending money with them, why not call them and just ask them so I don't have to spend a bunch of money researching stuff.

Of course, I do a Google search first and if I can't find a direct answer to my question within a few minutes, then I will call. They're usually really responsive and they're happy to help because you're a paying advertiser. I found that to be the case, maybe other people have had different experiences, but I have always found it rather helpful. So, I would call in and ask. Do some Google research first if you can, Frankie.

It's very funny, but there was a training course, I can't remember the name of it, it was by Morrison, Anthony Morrison. He's got a brother too. They do a bunch of stuff, but he's got a training course, it's rather old. A couple years old now. It was very much like what you're talking about, but it was done on Facebook and that was giving away a free vacation, which cost him like $600 or $800. He could buy a three night or a two night, three day trip package at an Orlando resort or something like that, right? It would cost him like $800, $600 to $800 or something like that.

Then, he would do it on his Facebook page for that area, he would do a post and he would use Facebook ads on the page to promote this free giveaway for this free vacation giveaway, right? For two nights and three days at whatever this resort was. He did it in multiple locations and he would get thousands of people to opt-in for that free giveaway. On the thank you page, after the opt-in, there would just be AdSense. Straight up Google AdSense ads. Because so many thousands of people would click through and opt-in to be put on the list for the vacation giveaway and then land on the thank you page with the AdSense ads, which by the way you can put affiliate offers there and things too.

Then, he would end up making more money on just the AdSense clicks, then it cost to pay for the vacation, the giveaway, right? For the tickets of the giveaway. So, he ended up making money just on that giveaway alone and then he built a list of thousands of people that now he can email market to, right? Also, retarget or remarket through remarketing, right? So, it was huge because he was building a list with a free giveaway and making money on it. He as a training course about it, it's all done on Facebook, but you could apply that same principle to a Google Ads campaign or apply Google Ads to that same type of campaign is what I'm saying.

Again, if it's legal … Well, if it's not a violation of Google Ads terms and service, but you can find that out either through some research or just calling Google and asking them. It's a brilliant strategy. Brilliant strategy.

Marco: [crosstalk 00:26:35]. I just posted the URL for their policy regarding contests and giveaways.

Bradley: A no go?

Marco: No, yeah. He has to look through it. As long as the state where he is doing it doesn't prohibit it, as long as it's not prohibited in the U.S. or whatever, he can totally do it. [crosstalk 00:26:54]. Read through the URL, make sure that you understand it. Again, call Google. Frankie act real stupid. Look, “I want to spend some money with you, I'm not sure how? Can I do this?” If you act really stupid, they're really going to help. I mean, seriously. They're going to go out of their way to get you to spend your money with them.

Then, you go, after you're done with them and take … Everything that they said, with a grain of salt. Because all you're looking for is the clarification that yes, you can do it and what the conditions are. What the limitations are, that's all you're looking to get out of them. They're going to try to talk you in to getting some of their reps to help you or whatever. You can always do it yourself. But, the whole point behind this is getting all those little nuggets out of the person that you're talking to. The way that you do that is by acting really dumb.

Bradley: This is it. This is it. I was trying to think, I was sitting here the whole time you're talking, I'm trying to think a name of that Facebook page, where that … Let's see, was it this one or this one? It was Destin Florida and it was Anthony Morison's course, I can't remember. I think it's this one. Yeah, this one here. Destinflorida.com.

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Hernan: Yeah, Destin Florida. I don't remember the name of the course either.

Bradley: Me neither.

Hernan: Yeah.

Bradley: But, this is it right here. Look, they're still doing it. See, look, he's still doing this, man. I don't know why'd you ever quit. He's crushing it with this guys. You can see, he's still doing it. The course is still at least two years old. So, destinflorida.com, you can see the type of promotions he sets up. Live three day giveaway. Again, the training course is really good. We don't have an affiliate link for it, I'd give it to you. But, honestly, it's a good course. I actually set it up for my keto VIP project, which is the ketogenic diet thing that I was doing for a while, but I don't do much of affiliate marketing, you guys. I just straight do local stuff. I certainly don't like Facebook.

I know you can make a lot of money from Facebook, but I'm just not a fan of Facebook. So, I spent a lot of time setting up a similar giveaway with ketogenic diet stuff and I wasn't nearly as successful with it and it's probably just because I only attempted it once and then quit because I just don't like Facebook. Like I said, this is a really good strategy, I think it's something you should checkout for sure. It was a great question. As far as Answerconnect, it's been several years since I've had Answerconnect do any outbound calls for me.

I used to do that with lead gen service providers, when I used to offer equity share or revenue, like when I would have a service provider where I would get a percentage of a closed job or of a closed sale. What I would do and I've mentioned this before, maybe I don't have the hangouts, but I've done this with three different tree service contractors. Only one of them ended up being honest with me and not lying about jobs that closed and they said they didn't get them.

One of the ways I found out that I had contractors lying to me and not giving me credit or paying me for jobs, for leads that came through my sites, was I had Answerconnect to … Answerconnect's been my call center, like my call answering service since 2012, so I've been using them for many years. At the time, I would have Answerconnect go … I would provide the leads that came to a particular GMB location and I would provide the phone leads to Answerconnect and have them do an outbound customer survey, right?

That's what it was disguised as a customer survey and they would call the leads that came through and say, “Hey, this is blah, blah, blah, tree service. We're calling with a customer satisfaction survey. We understand that you didn't use our services and we were just calling in order to improve our service, we'd like to ask you a couple questions as to what led you to make the decision to hire somebody else.” Something like that. It was worded something like that.

I provided them with a script. It was two to three questions. What would happen is the call, the person who would answer the phone, the lead that they were calling, right, would say, “Well, we made a decision to go … We just decided not to get the tree work done.” Or, “We went another company because of this …” Sometimes the answer would be, “Wait a minute, we did hire you guys to do the tree service. Go back and check your records.” Or, something like that. They would say, “No, we did hire you.” Then, I would call the contractor and say, “Okay, what about this lead here? Did you close this job?” When they would lie to me, I would show them proof, “Wait a minute, I had it confirmed that you did do the job, therefore, you're fired. I'm going to send these leads somewhere else.”

That happened to me … I tried that with six different contractors and only one of them turned out to be honest. I don't offer that anymore, unless I've developed a really good working relationship with somebody. But, at the time, Answerconnect was the service that did it. Now, I don't know if they still do it, the easiest way to find out, Frankie, is just contact Answerconnect, right? Go to Answerconnect and go to contact us tab and ask them a question. You can call them. They're an answering service, so call them, ask them, “Do you guys do outbound calls?” If they will, great. If not, just do a search on Google, right? Outbound calling, telemarketers, something like that and find a service and have them do the outbound calls. Okay? It's that simple.

Answerconnect used to do that, but I don't know if they still do because it's been many years since I've done that. Okay? That's a great … Man, that's really sweet about this guy with giving you a $1,000 and … So, you're going to spend his ad money and for every lead that you generate with his ad money, you're going to get paid? That's great, man. You should try to repeat that over and over again. So, congratulations.

How Do You Determine The Profit Margin Of A Potential Local Lead Gen Client?

Ken says, “Last week Bradley said …” That's the webinar for Local Lease Pro Update on Monday, I'm sure Adam already dropped the link, so there you go, Ken. Will, what's up Will he said, “Bradley, on LLP, you mentioned that …” Which is Local Lease Pro, guys. “You mentioned that one of the criteria for selecting a niche is to ensure that the service provider had good margins to afford your leads.” Which means good profits. “Question, how do you go about determining what profit margins that the client would have, as you explained with the carpet cleaning client you used as an example to drive your point?” Again, Will, ask, right.

For example, if you're … If you're looking for … Well, first of all, think about … You've got to think about the type of businesses … The carpet cleaning, they're very, very small margins for the most part. So, it's hard to justify marketing cost, especially lead generation cost for carpet cleaning companies. Like tree services, it's almost all labor, right? It's very rarely is there ever any material cost, other than fuel, right? Then, paying for labor for the workers and stuff like that. There's very rarely any material cost. Remodeling leads, think about a kitchen remodel, right?

A kitchen remodel on the low end, an average kitchen remodel is about $30,000. Typically, most general contractors and remodeling contractors have about a 20% markup, right? So, if it's a $30,000 job and again about the average is a 20% margin, markup, margin, right? Then, they're looking at about a $6,000 profit margin, $24,000 would go out to materials and two subcontractors for labor, right? That's about a $6,000 profit margin per lead there, so it's easy or it's much more easy to justify charging $100,000 a lead, when there's $6,000 profit potential for that lead. Does that make sense?

So, again, think about it logically, Will, that's first and foremost. Just think about the type of business that you may want to generate leads for. Think about what they charge for their product or service and think about what their cost may be. Try to guesstimate. You can try to do some simple Google searches, guys, and start looking for that kind of data. You will likely find it with a little bit of digging, just by Googling. As a last resort or if you're not …

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I personally, don't like talking to people on the phone, for the most part, unless it's something I purposely scheduled, unless I want to … You know what I mean? So, I don't like to call people just out of the blue and ask questions. That is a way that you can do it. For example, you can call whatever business type in your local area that you're considering doing lead gen services for and just ask them. Say, “Look, I'm a local marketing guy. I'm in the same area. I'm not calling you to sell you anything. I'm literally calling you to ask you some questions about your type of business because I'm considering getting into marketing for this type of business. I'd just like to know a little bit more about your industry. Would you be willing to answer a couple of questions.”

Send somebody a gift card for $20 or something like that to Starbucks or to a local restaurant and then call them after you know that it's been delivered, right? Then, say, “Hey, I'm the guy that sent you the $20 gift card. Would you mind answering a couple questions about your business because I'm looking to get into marketing for that. I'm not trying to pitch you on anything, that's why I sent you a $20 Starbucks gift card. Would you mind taking a few minutes?”

Butter them up first by giving them something. I've done that in the past, guys, and it works. So, again, it's just a conversation starter and is it worth $20 to actually find out what the margins are for a particular business that you may be interested in generating leads for? Also, couldn't they be the first person to buy leads from you, after you had that conversation and built some rapport with them? Think about it. So, there you go, Will. Like I said, a lot of the times, just think about it logically first. Do some research on Google. You'll likely find the information you're looking for, some sort of statistic sheets or something.

Lastly, you can always just send somebody a small gift. Or, you could just do a straight cold call, but if you want to butter them up first … Remember the law of reciprocity, when you give somebody something for nothing and you're not trying to pitch them … You guys know, probably from prospecting and trying to sell marketing services, we've always talked about how we should lead with something free first and then you try to sell them something. What if you give them something free first and you don't try to sell them anything. You just want to ask them a question.

You'll probably close that sale because you're not selling anything, you know what I mean? I would try that.

Marco: What I've also done, is I just have people call as a customer, just a typical customer to get a quote, just so that I have-

Bradley: That won't reveal what the profit margin is for that.

Marco: No, no. It won't reveal the profit margin, but it gives you an idea. If you have a quote and you know the general markup, which is 20% to 30% across the board, sometimes 10. It's generally 20 to 30, then you know more or less where you are.

Should You Limit Your Service Area Within The Zip Code Where The GMB Is Secured?

Bradley: That's true. So, Ted's up. He says, “Local Lease Pro method question. I'm in a large city with a dozens zip codes … With a dozen zip codes within that city name. If I secure a GMB in one of those zip codes with the population of 10K, should I limit my service here to target just that zip code where the GMB is secure?”

Well, that's up to you, it depends on really how you spaced out your assets. You don't want there to be gaps or spaces between us, that's if possible. So, that's really determined … Again, this is more of a question that should be answered on Monday, not necessarily today, Ted, because we're having the whole Local Lease Pro Update Webinar then. But, yeah, I would say it depends on how you have your other assets within that same service area radius spread out, right? Let's say you have a 20 mile service area radius and you've got only four assets and they're equally spaced out across those 24 or that 20 mile radius, then I would have the service area setup for each of those locations to where they all overlap in the middle slightly but that way the whole 20 mile service area is covered, by service area of each location, right?

So, each location will cover 25% in that particular example. So, that's how I do it. If you're doing a whole bunch of locations within a particular service area, then yeah, you can go hyper local, which is really what we're teaching with Local Lease Pro anyways, is going hyper local and keeping your service area or radius very, very tight, or small. Something I typically have been doing is going about a 5 mile radius, guys. That's only a 10 mile service area, right? 5 mile radius from the location itself, that's typically what I'm doing. But, again, it depends on how many assets you have and how big your service area is and how you want to spread them out then.

We'll talk more about that on Monday. Okay, there you go, Adam, thank you. Thank you. There you, Brian, it was just posted below you. “What time is the webinar on Monday?” It's 4:00 PM, I believe Eastern, right? Hello?

Adam: Correct.

Bradley: Yeah. All right, Monday, September 17th, I believe, yeah, 4:00 PM>

Adam: I'll put it on the page, it should've been on there.

Does A GMB Page Needs A GMB Site?

Bradley: Yeah. Okay, cool, thank you. Cool, we're almost done. We can wrap it up either early or on time. GMB, Brian, okay. Says, “GMB, need to have GMB site in addition to the page, need to have a GMB site in addition to the page. I thought the GMB page was a site until I saw a link to a GMB site.” I think you're talking about the maps page. No, a GMB website, Brian, is a web … Google gives you a free website now. It's whatever sub domain you choose, .business.site, that's a GMB website.

Okay, it's just a one page site, but every time you create a GMB post, it gets … If you have a GMB website published, then it will also be converted into an internal page on the site. So, that's a GMB website. Yes, if you're doing GMB stuff, I say, setup the GMB website too. Use all the tools, all the features that Google gives you guys. That's why we're crushing it right now. We're doing everything that Google is giving to us, where 95% of other businesses don't even have a clue that it exists. That's why we're crushing it right now. That's what Local GMB Pro is all about.

Just get in there and use all of the tools that Google gives within Google My Business and Google will promote your location, your asset, above everybody else because you're using all the tools that nobody else is using. Does that make sense? Yes, Brian, use the GMB website if you can. Marco, do you want to comment on that?

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Marco: No, you answered it perfectly. That's all I use.

Bradley: Okay. I'm not even building WordPress websites anymore guys. I swear to God. The only time I'm going to build a WordPress website is if a client demands it. For lead gen assets, nope, don't need them anymore. Why the hell would I want to go out and pay for a domain, setup hosting and deal with all the stupid WordPress shit that we have to deal with all the time, when I can setup lead gen assets all day long with a GMB single page website and I never have to do a damn thing to it, think about. So, again, if a client demands a website, which most clients will, then, that's fine, I'll work on their WordPress websites for them.

But, for my own stuff now, nope. No more WordPress sites, I'm done. At least for now, that may change.

Marco: For those of you who have worked out the page rank math that business.site is around a 5, 6 PR. That doesn't mean that your sub domain is going to get a 5, 6. But, I mean, you're attached not only to a Google property, but it's like a 5, 6 PR. So, the quality score will be a … Not the quality score, but the ranking score will be just a touch lower than that, but it's a really good indicator that it's fucking powerful and you need to be there.

What Are Possible Reasons Why A Site Ranks Lower Than The Others Despite Having Better DR, UR And More Quality Backlinks Than Its Competitor?

Bradley: All right, so … Thank you, Marco. The next question, [Asheesh 00:43:01], I guess. I'm sorry if I mispronounced your name. That's a metric question, Asheesh and I know it's the first time you've posted a question for us, so I'm not going to slam you too hard, I promise. But, something we don't care about here at Semantic Mastery is metrics. I could care less what [Moss 00:43:18] metrics say about a domain or a webpage. I could care less what Majestic SEO says or what an AH Ref says because we stopped tracking metrics over two years ago and I haven't had any problems whatsoever.

I don't give a shit what the metrics are from my competitors compared to the metrics that I work on or my client's assets because we can still get results regardless of what those metrics say, period. We've proven that over and over again. So, again, I'm not picking on you. This is probably the first time you've asked a question here. This is really not the forum of Semantic Mastery is not the place to ask questions about metrics and why your higher metric property isn't outranking somebody with lower metrics. Probably because they're doing stuff that really speaks directly or feeds Googles … Feeds Google exactly what it wants and that's independent, separate and apart from metrics.

Metrics are proprietary. So, Moss has its own algorithm that it tries to determine the strength of domains, pages, and things like that based upon what it things Google wants. And AH Ref has its own and Majestic has its own and everybody has their own metrics and they're all proprietary. None of them work for Google. So, what I'm saying is because Google doesn't give us page rank metrics anymore, which was the most accurate, then why bother with third-party metrics. I know some people out here live and die by third-party metrics. That's fine.

If it's working for you, that's great. But, in your case Asheesh, you're saying that your metrics are higher but it's not ranking. So, apparently, it's not just a metric thing that determines whether you rank or not, right? You're saying that you have living proof right now that it's not just a metric thing, which is why we don't care about third-party metrics anymore. I don't even track them, I don't care. Does that make sense? Now, I know Marco has a strong opinion about this too.

Marco: Yeah, absolutely, because everything we do is meant to trigger the good parts, let's call it, of the Google algorithm, freshness and proximity. Just everything that Google is looking for. They're looking, as I said, for the ranking score, they're looking … It's not just pay join, pay join is part and I've been saying this for a couple of years. Pay join is part of the ranking score algorithm and that's what we're building up. As long as we're working towards that, we can care less what Moss is doing or Majestic or anything else. It's a guide, but theirs is a guess.

If you think of a whole bunch of people together and they got the math that Google gives you, because they don't give you everything, and they made an educated guess, right? Some went for domain authority, some went for trust. Well, neither one has everything that Google has. The only one that has that Google has is Google and they're not giving up the ghost. So, all we can do is … The Semantic Mastery, which is we test, we see what moves the needle and then we do some more of it.

We do some more of it to the point where we try to hammer it and try to break it and try to get Google to push back, so that we know when we come to you guys, we can tell you these are the boundaries as far as what you can do.

Hernan: Yeah, with the thresholders.

Marco: Yeah, absolutely. We need to know. We need to know what doesn't work, so that we can give people what does work, right? That's just obvious, that's what everybody should be doing and if they're not, then, Asheesh, avoid them. Go somewhere else.

Bradley: That's it. Thank you, Marco. [inaudible 00:47:04], by the way, I don't know if you saw that I commented on your question on the Syndication Academy update. Man, I really apologize, I missed your question. Yours was the first question, so I don't know how I missed it. But, he was asking on that about can you get an RSS feed from Facebook. Yes, you can from Zapier, you can get an RSS feed from Zapier. So, yes you can.

In fact, I posted on that page the event page from earlier that I would try to squeeze that in from the update webinar we're going to do next month in January, which is part two of this Syndication Academy Update Webinar that I held today. So, I'll try to get to that.

Is There A Benefit Of Using Hashtag When Posting To GMB?

So, his question today or for here is there a benefit using a hashtag when posting to GMB? I have no idea. Marco, do you know? I still haven't been using them, so I don't know. Does it even take hashtags?

Marco: Yeah, you can use hashtags, I don't know if they go … Actually, you can do jump links in posts. I just gave me something that I shouldn't be giving away, but run with it.

Bradley: Yeah. I don't know. Well, jump links are different from hashtags though. Again, I don't know if hashtags if they hyperlink with a posted post, I don't know or not, I haven't tested that. I have no idea.

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Marco: I don't know if they would work. I don't know if there's a benefit. Everything that we're doing does not include hashtags.

Bradley: Hashtags, yeah.

Marco: Maybe that's something we should test, we should put that on our list of things to [crosstalk 00:48:31].

Bradley: I'm going ping Rob, test hashtags for GMB post.

Marco: Yeah. Tell him to contact Irene and then Irene will contact me.

Bradley: Whatever, he knows what I meant. Okay, yeah. That's a good one, thanks for pointing that out, I haven't even thought about that, we can test on that too. Yeah, the jump link thing, we will be talking about that in local Lease Pro or Local GMB Pro. Probably Local GMB Pro and then Mastermind guys in probably sometime next month, because I got part two of Syndication Academy Webinars very specifically about Q&A posts and Q&A schema, questions and answers schema. So, there's something that we can apply with what Marco just leaked to that. We'll talk about that once part two of Syndication Academy Update Webinar is complete. Okay. But, there's something very powerful we can do with that.

What Are The Main Needle Movers For Boosting A GMB's Ranking?

Edward says, “Hey, guys. Thanks for doing this.” I'll plus one that. He says, “For a competitive search term, which are the main needle-movers for boosting GMBs ranking> Only a small team here.” Right now activity, Edward. Obviously, make sure it's fully optimized, it's well optimized. It's got good content and then posting activity is probably the number one factor in my opinion for getting results. Getting traction with a GMB asset. So, guys use the data in the GMB assets to tell you what Google wants. The data in the GMB insights will tell you the best days to post.

Maybe you need to increase posting frequency on those days, right? It will also tell you the keywords that are … Or, the search queries that are bringing the most traffic to your site. For whatever reason, when you target those keywords in GMB posts, they tend to bring in more traffic. Also, by the way, you'll probably notice, Edward, a lot of the keywords that are bringing traffic are near me keywords, near me queries, right? Or, variations nearby, close to me, in my area. Those types of queries. Target those, guys. You're triggering the mobile algorithm that way. Google loves that shit.

So, go in there and collect … Start building a database in near me terms and all the variations thereof. Then, start targeting those in near me type posts. Again, we have post templates that are called near me post templates inside Local Lease Pro, as well as local GMB pro. Not going to give them to you here, but you can create your own too by the way. You don't need my templates, you can sit down and just think about how to create your own near me templates. Post regularly and consistently and often, right? That's the number one key.

Then, as far as getting ranked in the free pack, which isn't really necessary to get results from GMB. It doesn't even have to be in the three pack, guys, because you're talking … Especially what I just mentioned with the mobile stuff, you don't even need to be in three pack and you can still generate leads from GMB assets, we've proven that. If you want to be in the three pack because, let's face it guys, that's still something that we as us like to see, right? Local PR pro, I'm not shitting you.

Probably the quickest way I've ever seen, other than the other Local Lease Pro method, which is just researching locations and finding easy opportunities, other than that, the quickest way I've been able to get into the three pack is through press releases in the Local PR method, which is PR stacking and all of that. Again, that's why Local Lease Pro guys is hands down … That is our number one front end product right now. It will be, as long as this opportunity exists, right? Local GMB Pro is the advanced training for GMB assets.

It's for those assets that don't push into the three pack and generate results right away. It's for the more competitive areas. That's what Local GMB Pro is, it's about how to get the absolute power out of a GMB asset, whether it's in a three pack of not, it makes no difference. Local PR pro, is the course that teaches you how to push that into a three pack in very, very quickly, whether it has a website or not. That's why there's three courses, guys. I'm telling you, they work hand-in-hand. Then, lastly to follow it all up, is RYS Academy and drive stacks, which is like … that's super advanced stuff that just pushes a shit ton of power into whatever you want through Google properties, right?

So, it's like those three courses are … They compound. They just build upon each other and then RYS is for … That's just the icing on the cake and that's for if you have … If you just want to push massive authority. Marco, you want to chat about that at all?

Marco: No, I think you nailed it on the head. They go hand in hand. Local PR Pro, Local GMB Pro, Local Lease Pro, each one acts differently. Then, when you want to … If you want it to stick, you throw drive stacks at it and then it's like … Like I said, it's never … I haven't seen it this easy to make money in so long, that it's not even funny. It's just so easy. The main needle mover, as you said, it's just activity, but it has to be the right kind of activity on that niche. Let me tell you right now, that each niche reacts differently, depending on the kind of posts that you do. I'll give that away. I'm not going to give everything away, but I'll tell you that.

How Much SEO Do You Do For GMB Sites?

Bradley: Jeff says, “How much SEO do you do for GMB sites? Also, how much can you throw at a GMB site without incurring the wrath of G?” Okay, as SEO, I just put well-optimized content on it, guys. The beautiful thing about a GMB website is you don't … You cannot modify SEO elements of the page. You don't put in header tags and you don't … You just literally past content in. You can bold stuff and you can create links from within the content. You can't add header tags. There's nothing that you can modify on the elements of the page, it's just text only, right? It's all you can do.

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All you need to do is have a well written piece of content for the GMB website and that's it. That's as far as you can go for on page, other than photos, which are incredibly important and GMB posts, which act as inner pages, if you have a GMB website. If you're just doing GMB posts and you don't have a GMB website, then you don't … They don't act as inner pages, they're just posts. But, if you have a GMB website, then they'll start as posts and then it'll turn into an inner page of the website as well. So, you can silo those. I can't get into how, but we'll talk about that a little bit on Monday for the Local Lease Pro method.

Our auto-poster, the GMB auto-poster, that we have will also automate a siloing post, which is really, really cool. Okay, so you can do that. But, as far as the off page stuff, I don't know because I haven't done any massive spamming to the GMB websites yet because as I was just talking about in the previous question, the only exterior link building I have done thus far has been from press releases and drive stacks. I have not even thrown any spam link campaigns. We have a [inaudible 00:55:47], right? We have a link building manager who's fabulous, he's amazing at what he does.

I haven't even started testing, sending link campaigns to a GMB asset yet, maybe Marco has, but all I've done is drive stacks and press releases. I just now starting to play with syndication networks and syndicating GMB posts because our auto-posts create an RSS feed from GMB posts. So, I'm starting to test with that a little bit too. I have almost … I said this with RYS stacks, but I've also tested just link building with Google sites, using a software from Peter Drew. I haven't done enough testing there to determine whether that's something I want to add in my standard operating procedure or not.

Yeah, again, since it's a Google property, Marco can probably comment on this a little bit more, but I haven't tested the limit on that. But, since it's a Google property, will likely withstand anything you throw at it. What do you say, Marco?

Marco: I say that I haven't needed to do anything, except what's in the training so far. It's so simple, you just go, you get an asset. You optimize it the way that it's taught, you throw it up, it ranked or it doesn't rank. If it doesn't rank, you can still … The activity will create calls. The way that it's setup will create calls, it'll create activity. That activity, Google starts feeding on it because it starts seeing it. Activity is one of the major factors right now. I keep saying it, are activity, relevance, trust, and authority. Those are the things that will trump anything. I don't care what it is, I don't care what negative aspects there are. If you have activity, relevance, trust, and authority setup in whatever it is that you're doing, it's going to trump everything and Google is going to reward you over and over and over again.

What's Stopping Someone From Creating Thousands Of Websites And GMBs and Renting Them Out?

Bradley: Yep, there you go. Kasey says, “What's stopping someone from creating thousands of websites in GMBs and running them out?” Just time and any other major complications. Yeah, time, that's it. Time and funding and having a team to be able to accomplish that. What do you think we're in the process of doing right now? We're building those teams so that we can do that kind of volume. That's exactly what we're doing, Kasey. That's why I said, the opportunity while … Strike while the irons hot. Right now is the time to do it and that's why I've been pushing for two months now, as far as I have been to try and build a … This in a scalable way. We're training VAs. I've created … I spent weeks developing training videos and process stocks to be able to train virtual assistants how to do this entire process from start to finish.

The pofu live attendees are getting these updates from me in real time. They're kind of helping me with this, right? They're all using our scaling processes to build their businesses. So, we got all these people that are doing this right now and we're teaching some of this in the Mastermind as it becomes refined and repeatable because it's still kind of in its rough stage right now. The Mastermind as it becomes proven, I share this in the Mastermind as well.

That's exactly why, I don't know how long this opportunity is going to last. While it's here, we're going to try and secure as many as possible, right? So, Kasey, the only limitation that I know of right now is your bandwidth, and your funding, if you're going to be hiring it out, right?

Marco: Definitely budget, unless he has his own method of securing GMB assets. 1,000 or 2,000 of them, if you get through us, we're talking about quite a bit of money.

Bradley: Yeah. Yeah. All right, Wayne, last question and then we're going to wrap it up. We're right on time too, so that's perfect. Wayne says, “Realized today that if a prospect in HVAC or plumbing can't get into local service ads, then there's a hell of an opportunity to do what you learned from Semantic Mastery to help prospect.” Yeah, that's true. Thank you, Wayne. So, yeah, if you can't … For example, guys, I know that in our Mastermind, somebody was talking about trying to get one of their clients into the local services ads section, which is what you're seeing here, right? Apparently, it was funny. I think it was Muhammad.

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So, anyways, one of our members in the Mastermind said, that there was real awkward conversation with the business owner, when they were trying to explain to them why they should be in local Google service ads. The business owner said that they couldn't be because they couldn't pass a background check. That's funny because that's going to happen, especially if you're dealing with contractors. Trust me, there's a lot of contractors out there that can't pass background checks because of something in their past. I'm totally cool with working with those types of contractors, guys. People make mistakes and they can change.

But, if you can't pass a background check because of something … You've got a skeleton in your closet, you can't get into this section. So, what Wayne is saying is true. That doesn't mean that they're dead in the water, right. DITW, that means that they have … You just have to do other things, like Google Ads or like what we teach with maps, which is Local Lease Pro and Local PR Pro, right? Excuse me, Local GMB Pro. So, there you go. Thank you, Wayne, that's a good point. All right, no other questions, right on time. Hot damn, that doesn't happen very often. Whoo. Cool, and even Adam's still here. Wow.

Adam: About to head out. Time to hit it before the sun goes down, go for a run. But, I want to remind everybody to show up for the webinar on Monday. If you've got any questions about this stuff, I know we talked about Local Lease Pro for a bit today, a lot of questions about it. Whether or not you're a member, show up, go register, come hang out. This is a great way to close out 2018 and really start kicking ass in 2019.

Bradley: There you go. Also, we have a Mastermind seminar tomorrow, for those of you in the Mastermind. So, post your questions through the forum, the Google forum, guys, because we've got a lot to go through tomorrow. So, thanks everybody for hanging out. Thanks, Marco and Adam.

Marco: Bye everybody.

Bradley: See you.

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Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 212

By April

Click on the video above to watch Episode 212 of the Semantic Mastery Hump Day Hangouts.

Full timestamps with topics and times can be found at the link above.

The latest upcoming free SEO Q&A Hump Day Hangout can be found at https://semanticmastery.com/humpday.

 

 

Announcement

Adam: All right. Welcome, everybody. Whoa, got some feedback there on someone.

All right. Welcome, everybody, to Episode 212; the episode where Hernan tries to make me pull my ears off of my head from the feedback loop. But, no. Welcome, everybody. Today's the 28th. We just wrapped up Thanksgiving last week and a bunch of kick ass sales. I'm happy to say that ours was pretty awesome. We had a lot of people really taking advantage of a lot of the Done-For-You-Services. We had some Local Lease Pro people who hopped in and joined, or rather joined Local Lease Pro. And then, just as always, it's fun to check out how people are positioning offers, what they're being offered. So I'm just curious, if anyone's watching right now, just pop on the page what you bought for kind of the Black Friday weekend; any awesome deals that you came across.

Let's see. Before we go any deeper, I do want to stop and say hello to everybody who's here real quick. We got almost the full team here, so I'm going to go left to right on my screen and start with Mr. Feedback himself, Hernan. How you doing, man?

Hernan: I changed the mic, man, so you don't complain. I'm doing great. I'm doing amazingly well. I'm super excited for today. Thank you guys for the support. It's been awesome. Thank you. Thank you so much for the support that you have been giving to Semantic Mastery and MGYB. They'll go throughout Black Friday and Cyber Monday, so yeah. I just wanted to thank you guys for all that.

Adam: Cool. So I'm curious, you've got some crazy-looking glasses going on. What's up with those?

Hernan: This is a blue-blocking glasses, blue light-blocking glasses. And then, I have my Oura Ring, right now, so I'm full-on biohacking, baby.

Adam: Yeah, you're going to be a Cyborg in like two years.

Hernan: Yeah, in two years, I'm going to have a mechanical arm and stuff like that.

Bradley: Hey. I've got some cool glasses, too.

Hernan: Yeah, they are.

Adam: Oh, my god.

Bradley: I still have those from Halloween.

Hernan: Yeah, that's awesome.

Adam: That's how you hop on consultation calls and put those on.

Bradley: Well, just so you guys know. When I'm not on a webinar, these are my standard glasses. I only wear these glasses when I'm on camera, okay?

Adam: Oh, my god. Moving right along. Marco, how you doing, man?

Marco: Good, man. Let me start it off by saying that, and Hernan I'm going to put you on the spot because Hernan made an awesome donation to the charity. I'm not going to say how much because it should be kept … It's what he did. It's what came out of his heart. But it was extremely generous and it's going to go a long way towards getting a lot of kids into school, getting them uniforms, and books and supplies and shoes and everything they need. So, dude, thanks a ton. That's going to be my intro for today. Just thank you very much and thank … A lot of other people donated, also, so thank you. I'm going to go ahead and post the donation. We'll talk about it in a little bit, but I'll post the link. If you guys want to donate, you're more than welcome.

Adam: Awesome. Yeah, and there's going to be some good stuff with that. We'll circle back on that in a minute, Marco. Bradley, how you doing? Besides your fabulous glasses, what else is going on with you?

Bradley: I'm good, man. Been really, really busy, got a lot of cool stuff going on with the Local GMB Pro stuff that we're doing; or excuse me, Local GMB stuff; kind of incorporates Local Lease Pro and Local GMB Pro and just everything, Local PR Pro. But got all the processes updated and developed for some of the changes that have occurred over the last couple of weeks and I got my VA just kicking ass, now. He's still in training, but he starts actually training another VA on Monday next week and we conversing about it today in Slack and he was talking about how he expects to be able to complete one GMB asset from start to finish. He can do it in about three hours minus the last two processes, which can actually be outsourced to another VA. Because it's tedious, it can be done by a lower paid VA; something that's just repetitive.

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But that's amazing because my original goal for him was to have him develop or complete, optimize, soup to nuts, complete one GMB asset in an eight-hour day and he's already told me that he, essentially, can get it done in three. If those last two processes are included, it'll take him five. So, I'm going to pull those last two processes off of him and assign them to another VA; that will be their only job function is to do those two things; and that way he can complete two assets in an eight-hour period, the main VA that's doing this right now. So, he's going to start training somebody next week.

Anyways, it's awesome because we're going to be able to start cranking these things out really quickly. Then, once she's trained, our next VA who's starting next Monday; she's been with me for three years, but she's going to start this new process; then, we're going to start training another one and then another one. And if we can get our VAs producing two assets a day, that's 10 a week. Man, that's amazing. Imagine what we can do with that. And we're going to be providing this as a done-for-you service inside of MGYB once we get a few more VAs trained.

Right now, the VAs are going to be developing or just building out assets for us, for our agency. But once we get a couple more, then we're going to be able to provide that as a service for you guys.

Last thing I want to mention about that is we got Local Lease Pro update webinar. We talked about it on Tuesday, guys. I don't remember. I don't see it in the calendar, though. I don't remember what day it was.

Adam: No, I think I we're going to say the 17th, though. Was that … Let me look.

Bradley: That sounds right, but I looked for it in the calendar and I didn't see it so.

Adam: Yeah, and let's just say it's coming up and it'll be in mid to … It'll be before in the second half of the month.

Bradley: Yeah, so it's going to be somewhere in the middle of December. But it'll be a … Even though some of you might not have Local Lease Pro, I'm going to make that update webinar public. Everybody can attend and I would highly recommend that you do because I'm going to be sharing some information about our updated location research process where we're finding just absolutely an incredible amount of opportunity, right now.

So, I'm going to be covering that. I'm also going to be covering some of the updates on how to do service area businesses inside of GMB and I'm going to make, like I said guys, it'll be 100% public. It'll only be public for like 24 hours, maybe 48 hours, and then we're going to … the only people that'll be able to access it are those that are inside the Local Lease Pro course or that are in the MasterMIND, so I would highly recommend that you make the public webinar if you don't have the course.

And then, lastly, one other thing is I'm going to finally do an update webinar for Syndication Academy. I want to apologize that we haven't had a webinar in three months, now. I was unaware … I knew that Rob was going to take over that; Rob Beale was for me to free me up to work on developing these processes and stuff out for the local lead gen building, asset building; but he's got a shit ton on his plate, too. Plus, he still has a job, so he got over on with it and it really kind of fell through the cracks and so we haven't had a webinar in three months.

I apologize for that, guys. By the time we actually have the next one, it will have been four months. I've got that scheduled one, now, for December 12th. Those of you that are in Syndication Academy, be there because I feel bad and I want to kind of redeem Semantic Mastery for dropping the ball on that. I'm going to host a really, really powerful webinar. I'm not even going to tell Marco what it's about yet because I don't want to get in trouble, but just make sure you're there on the 12th. Okay?

Adam: I was going to say, too, with that, everyone, we're going to be switching that over to more of a on-demand type of updates where as things come up because, right now, there's so much in there that it's not always, hey, every month, there's something we have to add. So we're going to be moving towards, hey, as updates are needed, we can get in there and update processes and whatnot.

Bradley: Yeah, I think what we'll probably do is have scheduled quarterly updates, so every three months. But if something comes up, obviously, that needs to be addressed, we'll have an additional webinar.

Adam: Cool. Well, real quick I wanted to touch on a few basis, before. We got two major topics we want to tell everyone about and that has to do with … Well, we'll get to that. I'll just tease it in a horribly poor manner.

But if you're new to Semantic Mastery, first of all, thanks for watching. If you're wondering where to start, this is the place to start. Come to Hump Day Hangouts, ask us questions, get to get your answers; it could be digital marketing, it can be anything. If we don't know the answer, we'll do our damnedest to point you in the right direction. And while you're at it, pick up the Battleplan. All right? It's battleplan.semanticmastery.com. All right?

It's our processes. What we use when we need to do something, here's the process that we use. All right? And if you feel like you're beyond that and you're ready to take things up several notches, come join our MasterMIND. Right? You've already heard Bradley talking about that and I'm going to kind of segue into something we wanted to share with you guys.

We might have mentioned it before, but the way to do a small group MasterMIND, some MasterMINDs a lot of people, but within that, every quarter, we group people up if they want to and get them into groups of roughly four to six people. We group it by kind of what your interests are, are you doing more … Obviously, local digital marketing is our strong point, but there's some people doing … maybe they do that, but then they have affiliate marketing, so we group people up.

And this is really powerful because not only do we participate in them from time to time … I haven't this quarter. But, Marco, I believe you're in a group this quarter. Right?

Marco: We got an awesome group, man. We cover a bunch of things that aren't generally covered in the MasterMIND simply because you just can't.

Adam: Yeah.

Marco: Right? You can't focus on the needs of three or four people when you're really talking to a whole group of people. But in these small MasterMINDs, the great thing is that I got a couple of people who went to POFU Live and one person, I mean, who is really eager to get going, to get crushing, and he's just doing a whole lot of things.

As a matter of fact, I think he's the one who shared the Ghost Browser video, today, in the MasterMIND.

Bradley: John.

Marco: Yeah. He's contributing and this is what happens, so you give. And I don't know if people are aware or not, I think I've said it before; we charge a whole lot of money for a consultation. I mean, just a whole lot. So imagine, we're doing four hours a month, five if it's a month with five Mondays, which is … excuse me, Tuesdays, which is when we meet.

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I would charge $6,000, right, for those five hours. But as a benefit of being members of the MasterMIND, they get five hours with me that they don't pay for. It comes because they're members of our MasterMIND and it's just great; we go back and forth, it's accountability, it's things that you have to do. And, really, we come back, “These are the problems that I run into,” and everyone pitches in and they give advice and they say, “Hey, try this. Try that.”

So it's been a really good experience even for me because I'm thinking, “Okay, I'm going to have to go and do everything.” No, it's not like that at all. Although, I do give a lot and I give a lot of advice; consultation, of course; but, really, it helps me because it helps me see what other people are struggling with, where they're being successful, what's happening, and it's been really enjoyable. It really has been.

Bradley: Yeah, and I just want to add to that real quickly because I'm not in one of those small group MasterMINDs right now because I'm hosting a weekly webinar with the POFU Live attendees for 12 weeks, which is essentially a quarter. It's very much like a small MasterMIND, except this one's got about nine members. But, yeah, same thing.

We host … I just did our weekly meeting just an hour ago; right before Hump Day Hangouts, I had a meeting with those guys and it's great because … We set up a separate Slack channel for it. The guys in there, some of them are contributing.

Grant. Grant, I can't thank you enough, dude. He created a process for how to take the location research for GMB assets for identifying potential opportunities and he did something really cool, which shows how to import the data into My Maps, which then shows you … it plots all the map pins for each location. It's just amazing. It's going to save so much time determining which assets to secure.

Something like that was invaluable because it's not something I even thought about doing, so I was doing it a lot more of a manual way, which was very, very tedious. Then, Grant came in and was like, “Oh, yeah. Check this out.” Boom and he sent this … and dropped a screencast video in there. It was just like, “Wow, man! That's just going to save me a ton of time.”

I've said this before, we learn as much from our MasterMIND members as they learn from us and that's no lie, guys. So, again, if you're … We highly recommend you come check out the MasterMIND, guys. It's so much more than just marketing training or SEO, so much more than that.

Adam: Yeah, definitely. Definitely. Yeah, please come join and we've got some awesome stuff in the works for our MasterMIND members. Obviously, that's kind of a continual thing, that's where we're able to focus a lot of our time and attention. But for current members and people who are thinking about joining, we got some really good stuff coming up real soon, so stay tuned for that.

Before we hop into questions, Marco, I believe … Well, you mentioned the donations. If you want to mention the charity and then tell people … They can give from the goodness of their hearts and we hope people do, but I think that if they donate in the near future, there's kind of a reward. Right?

Marco: Yeah. I mean, I'm planning to do a webinar and it's going to be awesome. I'm going to give some stuff away. If you're a buyer of Drive Stacks, I recommend that you go. We've done one, already. It's in the can and you can have access to that and all you have to do is donate. I'm not asking for a specific amount. Whatever comes from your heart, I mean, that's good enough.

If you donate, then I'll put on the list and you will be invited to that webinar. It's to going to be a public webinar. Sorry. It's going to be just for people who donate to the charity. I've added the URL where you can go and you can donate. If you've already donated, of course, I will take you into account and invite you to the webinar.

It's going to take place on December 10th, so you have until December 10th to donate and get invited. So there you go.

Adam: Outstanding. All right, guys. I think that wraps up. Did I miss anything?

Bradley: No. I think we can get into questions, so I'm going to grab the screen.

Marco: Let's do it.

Bradley: Let's do it. Shit.

Does It Trigger Duplicate Content Issues If The Google Site Have The Same Content As The Main Site?

All right. First up, Greg Jordan. He says, “My RYS done for you was just completed on 11/13,” so that was 15 days ago. “The Google site appears to be a copy and paste for my client's main website. Won't this be duplicate content, problem, or cause some problems with the main site?”

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No, Greg, duplicate content is a myth. Duplicate content is only an issue when it's on the same domain. Okay? It's only an issue when it's on the same domain. The reason I say that is because consider anytime when brands publish blog posts. What do they do? They go share their blog posts across social media. They republish them on other locations. That's perfectly normal. In fact, it's expected.

Something else, press releases; incredibly powerful. I absolutely love press releases. I use them all the time. It's my favorite off-page method for link building. So, again, press releases are exact duplicates of the original press release. One press release gets published in One Cable or News Wire or whatever you want to call it and then, it gets picked up and republished by dozens or hundreds, often times many hundreds, of other publications. Right? And it's the exact same content. Press releases are incredibly good for SEO. I mean, again, it's my favorite off-page link-building tactic.

So if duplicate content was an issue, how come that doesn't occur in those. So, again, just to school you and I'm not trying to pick on you, Greg, but just be aware that the only time duplicate content is … the only time it's duplicate content is when it's on your same domain. So if you were to republish the same article multiple times on your domain, your money site, that could cause Panda problems; duplicate content issues, but you're not going to have that problem if you are republishing in other locations. Especially, if you give attribution or site the source, which is what you're doing with the Drive Stack. Right? The Google site and all of the files and folders and all of the stuff that we add content to are going to be linking back to the money site, the source. So, no, it's not an issue.

How Long Does A Google Site Rank For Its Main Keyword In SERPs And Local 3 Pack?

Number two, “After several SERP pages, eight and counting, I still cannot find the client's website for the main keyword. I realize this is not much time, but when can I expect to see them start appearing in the search results for that keyword. Also, not seeing a local 3-Pack box appear; local real estate niche. Why would that be?”

Okay, so the first part of your question is, yes, it's only been 15 days. Drive Stacks have a tendency to not show results for a period. It varies depending on the keyword, depending on the competition level. I've had some Drive Stacks that really showed no improvement in SEO for five or six weeks and then all of a sudden, boom, to number one.

I am not in any way suggesting that that's what you should expect. Okay? But the first Drive Stack I ever built was for Virginia SEO, right? It was to promote my own agency and it was a test. It took about six weeks. I didn't see any results at all. I saw a bunch of dancing, but nothing significantly positive for five or six weeks and I actually just stopped looking. I stopped checking after a few weeks, like three or four weeks or two or three weeks or whatever, because I wasn't seeing significant improvement.

Then, after, like I said, six weeks or so, I was like, “Huh, I wonder how this thing's doing?” I went and I searched it and, boom, it's been number one since May of 2015 for Virginia SEO and Virginia SEO agency and SEO agency Virginia and SEO Virginia; all these different types of keywords and it's number one in Google Organic ever since May of 2015. Right? Again, it was like six weeks of nothing. And then, boom, it shot to number one and it hasn't moved since.

Again, results are not typical. I'm not telling you that that's going to happen for you. Especially, because you're targeting real estate keywords, which I'm going to let Marco talk about that here in just a moment, but real estate keywords are incredibly competitive. That's one of the reasons I don't like working in SEO in that industry. It's incredibly competitive.

So, it's only been 15 days. That's not near enough time to expect results, number one. Number two, real estate is an incredibly difficult keyword. Any type of real estate is tough. The SEO competition is tough because you're dealing with extremely aged and high-authority type websites, such as Redfin and Weichert and Long & Foster and Century 21 and Zillow and all these great big … Oh, I think Trulia is another one. These are all these big sites that are really authoritative and they're very, very difficult overcome in Organic. Okay?

The last part of that question, when you say about the local 3-Pack not appearing, I'm not sure why that is. Depending on what you're location is, sometimes a 3-Pack will not appear for certain queries. However, I know I've done this multiple times, sometimes just publishing a press release promoting the business with the NAP; the net name, address, and phone number; can get a 3-Pack to appear.

I've proven that multiple times with several of my own clients who are lead gen sites where I've been able to force a Maps Pack to appear or a knowledge panel, which is even better. Right?

A knowledge panel is when a Maps Pack doesn't appear, but the big knowledge panel on the right side of the search engine results page shows for that particular company. When I've used queries with local intent that should force or should call a 3-Pack but it didn't, then I published a press release; again, we've got a course called Local PR Pro that teaches you how to do that or you can just buy a press release and promote your company and often … I'm not saying one is going to do it, but I know that a lot of the times I've been able to force the 3-Pack to appear or a knowledge panel from just one press release. Sometimes it takes two or three, but most of the time I've been able to accomplish that with just a press release.

Marco, do you want to comment on that?

Marco: Yeah. This is one of those questions that kind of gets you and it's not great. This is one we get time and time again. Hyper-competitive, real estate; hyper-competitive. Doesn't matter if it's local. It's hyper-competitive.

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It reminds me of that guy in Toronto. I did two posts in my IFTTT for a DUI attorney in Toronto and I'm not appearing at number one. Why?

Bradley: Yeah, he said, “This stuff doesn't work.”

Marco: Well, yeah. “Your stuff doesn't work.” First of all, Greg, did you get the Done-For-You user's guide? And I hope you're live, so that you can answer my question, because I really need to know if you got the guide. If you got the guide and you read it, then you know that there's a 21-day period where your stuff is going to dance all over the place before it starts settling and Google starts figuring out where all of the relevance that you're feeding both to your money site, to your maps, and everything else is going to go.

I specifically talk about that in the user's guide because once that happens and according to what happens after that time is what you're supposed to do. There's a ton of things that I recommend in that user's guide. Everyone who has a Done-For-You, an RYS Done-For-You Stack, should get the user's guide. It's standard operating procedure and if you don't get it, then I'm going to track down the VA who did that and I'm going to jump on his or her ass for not doing the shit the way that I require it, the way that I demand, the way that it's supposed to be done, so you guys are served correctly, so that you know what you can expect from these Stacks.

One Stack in real estate may not be enough. It may be that you have to add … Well, I'm not going to get into what you have to add. By the way, donate to the charity and you'll know what it is that you have to add to your Drive Stacks to make them even more powerful, to start targeting more keywords, how to target them, and how to get it to power up. But I really need to know if you got the user's guide and if you did get it, then my question is going to be why didn't you read it thoroughly so that you understand everything that's going to happen and that you're still within the 21 period where sometimes you'll pop to number one, then you'll see it disappear. It'll come back and it'll disappear.

If you SERP watch during those 21 days, you're going to need to drink a whole lot because you're going to drive yourself crazy. You're going to go bananas. Ask Daryl Dressel, one of our most successful people with Drive Stacks. This is where he was, just watching SERPS and until, “Oh, my god. It's nowhere to be found. Oh, it came back. Oh, it's nowhere to be found. Oh, I lost traffic. Oh, I gained traffic.”

And I said, “Dude, you got to stop.” You got to stop watching SERPs. Let it marinate. Once it hits, watch where it hits, go from there. It's all in the Done-For-You user's guide, dude, so check that out.

Do You Need Add Regular Content To A Google Site?

Bradley: The last part of that is, “Do I need to feed the system with regular content?”

No, what we recommend is that you're blogging from your money site through a syndication network. That's a really good way to add content and to, excuse me, build relevancy, start getting more impressions from more keywords, all that kind of stuff. But, Marco, do you suggest adding additional content to a Drive Stack after it's done. What do you suggest for that?

Marco: Well, that's one of the things that we're going to get into during the webinar, during the webinar that we're going to do for the people who donate. We're going to show them exactly what you need to do to power them up so that they become … they're just ranking machines.

It's not just one thing. Okay, you get a Drive Stack hyper-competitive and you expect it to rank. There are other things that you have to do. It's in the user's guide, also.

Adam: Sometimes.

Bradley: It depends. There are variables, Greg. That's what we're getting at because I never did anything else to the Drive Stack for the SEO Virginia and that's the truth, guys. When I first set it up, I did one PBN blast from my … a PBN that I had that I wouldn't … I would've never linked from that PBN direct to a money site because it was after penguin and after a lot of PBN stuff had happened. They were PBNs that were not set up without a footprint. In other words, they were … Basically, I was using them for video syndication stuff and that was it.

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But I did a blast. I think I did 18 links to a PBN that was toxic. No shit. It was okay for videos, but I would've never linked to a money site with links from that PBN because of the footprint issues. Yet, that was all I did and I think I did a SyndWire blast, which was a bunch of Web 2.0 auto stuff, and that was it. And it still, to this day … Watch it make a liar out of me. Right there, Google Sites. And, look. Because it's picking up my local IP, it's actually picking my agency up and putting a knowledge panel.

But, I mean, again, all different types of keywords around SEO Virginia, SEO agency Virginia, all that and it's been number one since May of 2015. Go look at Backlink Analysis on this Google site, guys. You'll see that I'm not building links to this damned thing, right? And I haven't. It's just been number one ever since and so, again, sometimes a Drive Stack will give you incredible results with no additional work.

Results aren't typical, but many times you're going to have to do additional things. You can do things like build links to the Drive Stack, publish content. There's a ton of other things that you can do that obviously is beyond the scope of a Hump Day Hangout. Okay?

Good question though, Greg.

R. Bacon is up. He says-

Marco: By the way, before you go on, Greg is on. He has not read the Done-For-You user's guide, but he said he's going to read it and try to understand the terms.

Bradley: There you go.

Marco: So, yes, please. By all means.

Bradley: Greg, remember, you have … Every Wednesday, you can come back and ask us additional questions here. If it's something that is too specific that we can't answer in a public setting, we'll direct you to the proper paid group. But, otherwise, we've got a lot of people that have come here and started building their business by just asking questions in this public forum here on Hump Day Hangouts.

Then, once they've reached a certain level, they've come joined some of our paid groups. You're welcome to come here and ask questions, Greg.

Marco: I'm getting messages that people have donated. I've added my email, my personal email, [email protected]. Drop me a line and I'll add you to the list so that you can be invited to the webinar.

What Is The Proper Way To Manage Multiple GMB Locations?

Bradley: Awesome. Okay. Randy says … I think it's Randy. Forgive me if I'm wrong, but I'm pretty sure it's Randy. But anyway, “A week ago,” or, “A week or so ago,” excuse me, “You mentioned something about not using some function of Google pertaining to GMB management or connecting other accounts to your management account. I did not quite understand. Is this the same area if I am managing a client's GMB page? What is the proper way to manage multiple GMB locations?”

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Okay, great question. I'm glad that you asked this because if it was unclear or fuzzy to you, it was likely unclear to others, as well, so I'm glad you asked this question.

Okay. What I was talking about specifically was mainly if you're building lead gen assets, guys. Remember, if you're building lead gen assets, they're spammed. They're black-hat locations, assets, right? I mean, let's just be real clear about this, guys. I know people think spam is a bad word and all that, whatever. It is what it is and that's exactly what we're doing.

When you're building lead gen assets that aren't for a real, bonafide, genuine business, you're spamming. Right? Period. Okay? So that's number one.

When you're doing that, when you're spamming, you got to be real careful about footprint issues because if Google finds out you're spamming in one property, one location, and then can connect the dots between other locations, you could lose them all. We talk about mitigating risk or reducing exposure. All the time I talk about that, guys.

I have gone over and above, way beyond the normal protocol for trying to hide footprints when it comes to my business because I have lost a lot of stuff over the years from not being adamant or vigilant about hiding footprints. And because of that … Guys, I hate rework. I can't stand it.

I like building assets that produce for me long term. I don't turn and burn. I don't like short-term assets because I've learned over the years to take extra precautions to eliminate or reduce exposure.

What I'm talking about is when you're dealing with lead gen assets, guys, I almost recommend just only logging in and managing the GMB asset from the original owner account. In other words, when you set up a new GMB or, if you're smart, you buy it from us or from another provider, whatever, you're going to get a new Google account. Or it could be an aged account, whatever. It's going to be new to you. A new Google account that is the primary owner of that GMB asset.

What I recommend you do is that you use a browser keeper app, like Ghost Browser or Browseo; I use Browseo, personally; but use a browser keeper app and open a new project, like a new browsing instance for that particular Google account. Log into it, even if you bind it to your own IP; you don't even need proxies for this, guys. I'm telling you, you don't even need proxies for this. Just log into it through a browser keeper app like Ghost Browser or Browseo and now, that browsing session will remain logged in no matter what. Even when you shut down the application or the software, either one, that Google account will still remained logged in.

It's like that device is always turned on, right? That browser's always on and so now, you just constantly do all of your updates, your optimization, everything through that account. And the reason I say don't manage … I'm recommending not to manage through a manager account for lead gen assets is because the manager account creates a connection between one account and other accounts.

Does that make sense? And so I'm saying … Now, just to be 100% transparent, I still am using a manager account for location clusters. In other words, if I go to a particular metro area and I find 10 locations that I secured, so I set up 10 different GMB assets for that metro area, which is like a city. Right? And the suburbs, the surrounding suburbs. If I set up 10 locations, right now, I am still testing with being able to manage those through a manager account because I've had manager accounts terminated in the past and it didn't affect the individual GMB accounts because they were owned, I'm using air quotes, but their primary owner was a separate Google account.

But what I'm saying is if you're … Just to be clear, Randy, if you're dealing with real, bonafide businesses, none of this matters. You can just connect to those GMBs through your profile, or through any profile really, as a manager and you're perfectly fine because those are all legit businesses.

Google's not going to punish you or those businesses for managing real live Google My Business stuff, unless you're doing something stupid spamming. Right? And then, if you as a manager gets punished, it's not going to affect that GMB asset because it's owned by somebody else or a different profile, right?

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A manager account can be terminated if an owner account … Well, excuse me. A manager account can be terminated and it won't affect that GMB. It just basically means that manager can no longer access it because the account was terminated, but the GMB is still live and the primary owner account can still access and make edits and blah, blah, blah. Right?

The point is you don't ever want to get an owner account terminated. However, when you're dealing with lead gen assets, which are black-hatted assets, guys. They're spammed addresses. Then, I recommend not even using a manager account, even though as I just fully disclaimed I am still using a manager account. But, guys, let us do the testing.

If I come back in three months and say, “By the way, we've got assets that we're managing through a manager account. They're black-hat assets that we're managing through a manager account, we've been dealing with them for months now, and they're producing well and we haven't had any termination issues,” then, I'll let you guys know. But for right now, I'm telling you you're probably better off just using a browser keeper app; Ghost Browser, Browseo, one of those, or any one that you choose; and just logging in and always doing your optimization work through that primary owner account.

It's a little bit of an inconvenience, guys. But what's more of an inconvenience? Having to go into each individual asset account when you're doing any work in it? Or losing all of your assets because you left a footprint? Which is more inconvenient? Right?

You all know the answer to that, so my point is if it's black-hatted stuff, I would recommend that you stay within the individual, primary owner Google account anytime you're doing any work.

If you're doing work for clients, which are bonafide businesses, then absolutely you're not going to … I don't ever recommend that you ask the client to get their Google account login details. That's silly. Don't do that. That opens you up for liability if something happens to their Google account.

What you would do in those cases for clients is tell the, “Here's my email account,” give them a tutorial that shows them how to go into Google My Business and click on users, and add you as a manager. Does that make sense? Then, that makes it easy for you to be able to access their locations through your account, make edits to them, and do whatever else you need to do. And since they're bonafide businesses, as long as you're not … even if you do something really spammy, since you're just a manager, it would affect you and not them.

Well, I mean, it might affect their listing. But what I'm saying is if your account got terminated, God forbid … I couldn't imagine my Google account, like my primary account, being terminated. But if it did, it wouldn't affect my client's businesses. Right? It would just remove me, prohibit me from being able to access them. Anyways, I hope that was clear.

The last part of that that I want to mention is one thing you don't ever want to do, and I know this because I lost a cluster of locations for Atlanta for tree service stuff just two weeks ago, and that is do not, guys, I'm telling you do not use GMB location groups. That's something you'll see where you can actually group locations together in Google My Business.

If you go to manage locations, you'll see that there's a location group dropdown and you can create location groups. Don't do that because I started to test that and I lost a whole cluster of sites in Atlanta that were 100% fully optimized, so don't do that.

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So, great question and again, guys, that's what we're here for. I'm not telling you guys don't test stuff on your own. I'm just telling you we do a shit ton of testing here and then, we always share the results with you guys to prevent you from losing a bunch of stuff. Right? Great question, though. I really like that question because I'm glad that … Again, if it was unclear to you, it was probably unclear to others and hopefully, I clarified it.

Is Local Lease Pro An Updated Version Of Local GMB Pro?

Larry says, “Hello. I'm stumbled onto your video from May, Local GMB Pro Revealed: Generate Leads from Google Without SEO and watched most of the video. I went to find the video to finish watching it and now, I found Local Lease Pro: The Side Hustle Toolbox that was released. Does this newer one replace the one from May? How long does the training take to begin using?”

Great question, Larry. No, Local Lease Pro is the … Yeah, that's the more current course. In other word … Let me rephrase that. That is the newer course. They're both current. The difference is Local Lease Pro is how to build, go out and find easy opportunities for securing local GMB or Google My Business assets to build your own lead generation business that then you lease those assets out to local businesses. Right?

It's about finding easy or low-hanging fruit opportunities, right? That are going to take little to no optimization work to start producing results. Okay? So what we're looking for is low competition stuff and Local Lease Pro teaches how to do all of that. The location research part of it is really important and that's what we're going to be updating in two weeks when I do the update webinar and that, again, as I mentioned at the beginning of this webinar, guys, is going to be 100% public. Everybody can come see it, so you can learn about the location research there, or at least the updated process. It will only be public for about 24, maybe 48 hours, and then you have to be a member of the MasterMIND or in the Local Lease Pro course to be able to see that once we turn it from public to private.

Anyways, the local Lease Pro business is about that. Local GMB Pro, that's about how to take GMB assets that are maybe in more competitive areas and how … It's like the advanced GMB or Google My Business training, so if you want to break it, boil it down into the REader's Digest version, Local Lease Pro is the beginner, is for people that are looking to get started in the lead gen business. Local GMB Pro is the advanced training. That's for when you have GMB assets that aren't producing as well as you would like them to do. You apply Local GMB Pro methods and they will start producing. It's for those uber competitive areas that you're having trouble getting results for maps listings or, yeah, Google My Business listings and by applying the GMB Pro training, you'll be able to get … or the methods, excuse me. By applying the methods, you'll be able to start getting better results from them. Okay?

So, again, Local Lease Pro's the front end. Local GMB Pro is like the advanced training for more competitive stuff. Okay?

Marco: I would add that sometimes in Local Lease Pro, you're going to get something stubborn that refuses to move. You'll apply Local GMB methods and the sucker just moves. If it doesn't, you hit it with Local PR Pro.

Adam: Local PR Pro.

Marco: This stuff goes hand in hand because you hit it with Local PR Pro. If that doesn't do it, then you hit it with the-

Adam: With the normal [crosstalk 00:38:57] Stack.

Marco: Right, the Drive Stack. And behind that, the Local PR Pro, so that you stack the press releases into the Drive Stack, which is going into the Local PR Pro … excuse me, the Local GMB Pro methods, which is going to the Local Lease Pro method and it just becomes just this awesome … I don't know. It's a nuclear missile aimed at whatever it is that you're trying to rank for and I know people that are ranking in hyper-competitive stuff. You guys met Gary, right?

Bradley: Yeah.

Adam: Yeah.

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Marco: And he's taking on and I'm not going to mention his metro area, but he's taking on a metro area and dominating the websites that you were just mentioned. What was it? Trulia?

Bradley: Trulia and, yeah, all that.

Marco: Excuse me, Trulia and RE/MAX and Century 21. You name it and he's dominating them because, I mean, he's driving so much power. What we're talking about here, for lack of a better word, because I don't want to use anybody else's … whatever they call it, whatever they call power. I call it power. It's power that we're generating, guys, and we just show you how.

Bradley: Yeah, and last thing I want to mention about that is it's funny because when we talked about … It's kind of weird, but for years, the first step was always build a WordPress site. Whether it was a lead gen asset or for a client, either one, I would always build a WordPress site and then, the very first thing I would do would set up a syndication network. Well, now it's funny because now I'm not building WordPress websites at all unless it's for a client and they want it. But for all my lead gen stuff, I'm not building any WordPress websites.

Why? Why go through all that trouble and hassle buying domains, setting up posting, building it out, content, silos, all that shit. Don't need all that stuff, man. We can get results using the Google My Business assets, the tools that they give you and they're free and they're easy to set up. Right?

So what's funny is I used to always build syndication networks. It was like first step out of the gate after the website was built. Well, now, syndication networks are the last thing that I add to a lead gen asset from starting with the Local Lease Pro method, start there. Then, if I have an asset that needs the additional push, I apply Local GMB Pro methods and then if it still needs an additional push, we do Local PR Pro. Well, to be 100% transparent, standard operating procedure is I use press releases for everything I do anyways, so I'm already implying a press release to the asset to begin with.

If it still needs additional push, then we'll do a Drive Stack. And if I still need a push after that, I'll set up a syndication network for it and then, set up through our GMB auto poster, we get an RSS feed from the GMB posts, which then I can start syndicating my GMB posts out to a branded network for that lead gen asset, which will absolutely get results. So that's like the final nail in the coffin if I need it. You know what I'm saying?

So it's kind of funny because it's transposed. I used to always do the syndication networks first and now it's the last damn thing that I add, which is funny. It's not because they don't work. It's just because it's a lot of additional work to set them up and it's not something that's needed for the lead gen assets unless it's uber-competitive. Right? So, it's funny how things change.

How Does A Single Tier Syndication Network Help In Ranking YouTube Videos?

Chris is up. Excuse me, but he posted a support question from Herman. Herman says, “Please verify what I get with a single tier syndication network and how will it help YouTube video rankings.”

All right. Well, the single-tier syndication network, typically, those … I wouldn't recommend a single-tier network for YouTube syndication. I would recommend a full two-tier network because with YouTube syndication, guys. There are no footprint issues if your using the networks the way that we set them up or if you're building them yourself, if you're using the applets the way that we recommend them, okay? There's no footprint issues with that.

All you're doing is you're acting as a publisher for Google when you republish YouTube videos in other locations, so you can get as crazy as you want, stack as many networks as you want on a YouTube channel, and the only thing it's going to do is add power. Right? It's not going to harm your video. I've never had a single video hit from syndicating a video through syndication networks. I've never had a penalty or sandbox or anything. Okay?

Now, I have when I've had videos syndicated with the full description from the YouTube video because you know how we like to spam YouTube descriptions, guys? Come on. We all do it, right? Well, if you syndicate the video with the full YouTube description, that can cause problems and I've had Web 2.0 accounts shut down for that. I've had money sites terminated for that. I've had all kinds of shit happen from that.

But with YouTube, like I said, because you don't have any footprint issues if you're using the networks the way we set them up or the applets the way we have developed them, right? Then, you can stack as many networks as you want.

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One single-tier network is typically what I recommend for blog syndication and that's because we create a branded network. Everything is themed and branded for that company, the business. Right? And that makes sense because if you're syndicating content from your blog out to your branded profiles, you're telling the world, you're claiming your footprint. Right? It's like you're putting a great big red flag right down in the middle; your money site being the middle; and saying, “Hey, this is me and this is me everywhere and here's … or, “This is us. This is us everywhere. This is our content in as many places as we can,” on your branded profiles, why wouldn't you announce or republish your content on your branded profiles?

But for YouTube, yeah, if you have a YouTube channel, I would make the first syndication ring or network branded for your YouTube channel. Right? Your YouTube channel can be a brand, so make it a branded network. But then, you can start adding second-tier networks, which are persona-based networks that are non-branded networks. You could add additional first-tier networks that are triggered directly from YouTube, right? That are persona-based networks. Perfectly fine to do that.

You can even go out and add third tiers and fourth tiers. I don't recommend that because there's a lot of chaining that goes together that could break down and then you lose the power of anything down stream if that makes sense. That's why I always stuck with just two-tier networks because they were easier to maintain. But, again, Larry, what's powerful about it is … Oh, I'm sorry. Not Larry, Herman. What's powerful about these are that whenever you're publishing the YouTube video and syndicating them out, that axis embeds and those are kind of like … It's almost like a back link, right? For a YouTube video. It's not quite the same. It's different than a backlink, but it's similar. It's like a vote, right? It's saying hey.

There's things that you can do to improve the power of your syndication networks, like build links to them, have themed, relevant content on them. There's a whole bunch of other stuff that you can do with those, too. But, again, guys, there's no better way … Well, the best thing for YouTube videos for ranking right now is engagement, period. There's no doubt about that. Traffic and engagement to videos can absolutely rank a video, but syndicating videos and embedding them still helps a lot. Right? And that's something that syndication networks 100% automates.

He says, the last part of that is, “I have several Web 2.0 sites and social media properties that I also post to manually.” Well, a lot of those sites, again, if they're Web 2.0s that can be triggered by IFTTT, then you can set syndication network applets up to also syndicate directly to those, so that you don't have to do it manually anymore, Herman. I would recommend that, plus there are some other services and plugins, WordPress Plugins and things like that that will also syndicate to some of the things that IFTTT doesn't connect to. So, you may want to look into some of those apps, too, if needed. If you already have a bunch that are built out, I mean. Okay, it was a good question.

Ken's-

Marco: Yeah. Before you go on, I'm just glad that you mentioned branding because what I use in and for now … Yeah, I'm like you. I stopped using WordPress and now, what I do with the networks, I use them to validate and solidify the entity. I'm all after the entity and that's what it helps. I don't really care if I push my content anywhere because Google is going to take it anyway, right? From the way we do Local GMB Pro, so Google's going to see it. Google's going to see it and act on it, but I do want all of my entity everywhere so that it helps to validate and solidify the fact that this is, A, a real entity on the web and that there's something solid behind this entity.

Adam: Yep.

Bradley: Yeah, and that's true. I mean, even if you're not syndicating content to it, just having a syndication network can help to validate an entity, which it's a great signal for Google.

What Should You Consider When Changing The Address Of A GMB Listing?

Ken's up. Ken, wow. I haven't seen Ken in a while and I think he mentions that. He says, “I need to change a client's a GMB address. They are moving to a new location as of January 6. I don't want to mess up their GMB listing. Is there anything I should do besides simply changing the address? I'm guessing it will trigger reverification.”

Okay. Well, there's a couple things going on with that, Ken. Number one, if it's a service area business where the customers do not come to the business location, you can click to clear the address now from GMB. In fact, that's the recommended procedure from Google.

In other words, if your business, and I don't know this, but if your business is a service area business where the business goes to the customer's location; so, for example, contractors typically and that's primarily what I work with is contractors, so most all the things that I work on are service area businesses; and this just changed within the last three weeks. Now, if you have a service area business, you go in and clear the address.

If you have a verified profile, all you have to do is go into the info tab, you click on the address section, and then there's literally a link in there that says clear address. You click that button and it will wipe it clean. And then, you click okay or apply or save or whatever it is and it will literally remove the address from the listing entirely. And that's fine because you've already verified the profile and then you set your service area by zip code or city name or county name or however you want to do it. You can set your service area, which is how you're supposed to do it.

Now, if it's a point-of-sale business or a storefront business, which means customers come to the business's location, then absolutely you're going to want to display your address. But what I have found, I'm not going to tell you that it's not going to trigger reverification for sure because I don't know. But I can tell you that I have changed … I've got a client, literally, that on Monday, I just changed his physical address. He's a painting contractor and he moved locations. He moved from one side of the city to the other, so his zip code changed, his street address changed. Phone number stayed the same, web address stayed the same, and obviously, company name stayed the same, but the street address changed and the zip code.

I just changed it and it didn't trigger reverification, okay? Because it's a verified address or a verified entity business, a Google My Business profile and because of that, Google didn't … Now, if it's a new listing and you do it, it's more likely to trigger reverification. I'm not saying that it's not going to re-trigger or trigger a reverification, but I have changed the address for established listings on many different occasions. Not the same business changed it multiple times, but I've changed many different businesses one time because they were established businesses and they moved locations and it didn't trigger reverification, if that makes sense.

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And a lot of the times, if it's an established business and it does trigger reverification, it's just a phone verification and it's not an actual postcard thing. So I would not worry about it, Ken. If it's a service area business, you can remove the address entirely and it's not going to hurt anything. You don't even need to put the new address in in the GMB dashboard. It's not even going to ask for it. But if it's a storefront, then, yes, you're going to want the address, obviously. But I would just go in and change it, period. Just go in and do it through your manager account.

I'm assuming you're connected through a manager account. Just do it through your manager account and if it triggers reverification, then do whatever it takes to reverify it. It should come back immediately once it's re-verified because it's an established business. Okay?

“Should I make the change before the 6th or wait to the move?” I'd wait to the move. Don't do it until … The day that they move, change it. All right?

“By the way, Bradley, glad to be back. Been away for about a year and a half.” I thought I hadn't seen you in a while, Ken. “Wasn't sure if I would ever be able to do this, again.” Well, I'm glad you're back, Ken. You've always been here and ask lots of good questions, so we appreciate you coming back.

Is One Branded Network Enough To Power Up A Business Loan Niche Site?

Israel says, “Hi, I'm in the business loan niche, which is pretty competitive. I have two questions. I learned network syndication from Peter Garety,” that's funny. Yeah, Peter Garety was a mentor of mine many years ago. That's interesting. “Back then, we built one branded network and then a network for each primary keyword.” Yeah, they called those TGNs, traffic generation networks. Yeah, I know exactly what you're talking about, Israel. “The primary keyword network got very SEO optimized stuff. The branded network just got normal content that was not overly optimized. Is this still relevant or can you get away with just one branded network?”

Yeah, I just do one branded network now, Israel. And, again, it's just because … The stuff that Peter taught back then, it absolutely worked and some of what Peter taught went into the development of what I came up with, which was originally called IFTTT SEO Academy, but for various reasons, we had to change the name to Syndication Academy. Yeah, that was one of the ingredients that I mixed in to make my recipe of Syndication Academy and that was some of the stuff that Peter Garety taught and it worked.

I don't recommend doing that kind of stuff now, though. And the reason why is because of footprint issues, right? The footprint issues are much more … Google's much more aware of footprint issues, now. It's much easier to identify footprint stuff and Google doesn't like that. Where back, several years ago, I mean, we're talking like 2012 and '13 timeframe that Peter Garety was teaching a lot of this stuff, it wasn't as much of an issue then. Okay? So that's why I say … Not only that, but you know, obviously, if you've done it, how much work goes into setting up all those networks and then connecting everything all together.

I know he's got some tools that help to facilitate some of that stuff, but I found it to be overly complicated to set all that stuff up. I know because I did it for a long time and that's why I developed my flavor or my version, which became Syndication Academy because it was much more efficient. It was a lot less work. Does that make sense? That's the only reason … Also, I like the fact that it didn't require a paid software or application on it. You could just use the IFTTT, which was free. It wasn't resource heavy like some of the plugins that Peter Garety would use to force the syndication.

IFTTT runs off RSS feeds, so it was not taxing at all to the server, your website servers or hosting company. So, there's a number of reasons why I developed Syndication Academy to replace that kind of a method. Is it still relevant? I wouldn't do that kind of stuff now just because of footprint issues. Are syndication networks still relevant? Yes, absolutely. And if you're developing decent content for your site and syndicating it out, it's going to help.

I don't overly optimize … I don't write content, anyways. I have a team that does it, but none of the content that we produce is overly optimized ever, ever. It's more about the activity and just building up an overall relevancy factor for the website, so we don't have to uber optimize or hyper optimize any particular piece of content. It's not necessary because we're painting an overall picture about what the site is about, right? And through multiple posts, so it's not necessary to uber optimize one particular piece of content, which we can accomplish over a series of pieces of content within a silo or whatever, however you want to do it.

So, again, a syndication network, one branded syndication network, guys, I'm telling you. That is all I do for my clients and for my own assets. YouTube, I use multiple syndication networks. But for all the stuff that I manage, guys, one branded syndication network per asset, period. And it's so much easier to manage, guys. I'm telling you, it's so much easier to manage.

If you guys want to go through all that additional work, please do. But I like to get results with the least amount of effort possible and the least amount of resources and a one branded syndication network is all I do for all my clients now and have for the last several years, now. Okay?

You can power up … By the way, Israel, you can do a lot of things to power up that branded network, right? And there's other stuff that I recommend now that are going to help. Local PR Pro would help you a lot, the Local PR Pro method. Using press releases consistently would help you, I promise you that because they're very, very powerful if you know what you're doing. Okay? A Drive Stack would help you there, too, by the way. There's a lot of stuff you could do.

Should You Use Multiple Local Sites To Rank A Business Loan Site Or Should You Stick With One Main Site??

“We lend nationally, but also locally. Should I set up a separate site and optimize it specifically for local or should I just use one site for everything?” I'll tell you what you should do, Israel. What you should do is the Local Lease Pro method and go out and start securing as many GMB assets, Google My Business assets, across the country as you can because you're in one industry, which is what I recommend anyways, because you already have all the content. Right? You already know your industry. You know the keywords. You know the vocabulary. You know the pain points, right? So you can duplicate a GMB asset over and over and over again because you already know the industry.

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So I would recommend you get Local Lease Pro and start applying that method to your business right now, today, because I don't know how long that method is going to work. Google is going to close that loophole, guys. I don't know when, but it's going to be closed so take advantage of it now while you can. Okay? Good questions, though.

Does A GMB Badge Only Available For Mobile?

Try that one more time. All right. Jordan says, “Have a client who is veteran owned. The veteran-owned badge is showing in GMB mobile, but not GMB desktop. Is that just a thing on desktop?” Probably, Jordan. There's a lot of updates going on in GMB right now. A lot of new stuff is rolling out. It's constantly evolving because it's new, so I wouldn't sweat it.

What Are YouTube Silo Diagrams And How It Help Rank YouTube Videos?

Tik Tok's Bruh, I like that. “What is YouTube Silo Diagrams?” We have a course called YouTube Silo Academy that has diagrams in it if that's what you're talking about. I don't know what YouTube Silo Diagrams are, though. “How can I rank my YouTube videos and how do I embed them to get massive amounts of views?” Okay. Well, Syndication Academy would be great for how to syndicate videos. We just talked about that with Herman, right there.

So, Syndication Academy would help you. YouTube Silo Academy, it's seven bucks, seven dollars. Go search YouTube Silo Academy and go pick it up; seven bucks, that will help. Add some syndication networks in, which you can purchase from … I mean, you can join Syndication Academy and learn how to do it yourself. Don't recommend that. You're better off just ordering Done-For-You Syndication Networks, so you can work on creating videos. Right? And building a business instead of building the networks and all that. Honestly, you're much better off just doing that, but that's what I would recommend. Get YouTube Silo Academy, so you can learn how to silo your channel. It's really, really powerful, guys. And then, start buying syndication networks and stacking them on your YouTube channel. Okay?

Why Is Firefox Not A Good Idea TO Use To Keep Live Profiles?

Ken said, “I heard you mention that we need to keep our browser sessions versus cleaning them out and I understand why. You mentioned using Ghost or Browseo. Could I use Firefox in isolated containers?” Yes, I don't know how to do that, Ken, but you can absolutely do that as far as I know. Does anybody else here have anything to say different to Ken?

Marco: Yeah, I mentioned this before. Sometimes in those profiles what happens is you lose your cookies. I don't know why and I don't know how to fix it, but we tried it. We tried it because we were working on automating some of our Syndication Academy so that we could go in and do the profiles and it was just a mess using isolated containers. But, I mean, try it. Try it and see if it works for you.

Bradley: Yeah. Yeah, I've never used those, but I've heard other people have talked about using them and I'm assuming they do something similar. But, yeah, I would just test it, Ken. I prefer using … I bought Browseo when it was … you could buy a lifetime license, so it doesn't cost me. I think it's monthly now, but that's why I use it. Other people, I know, so they like Ghost Browser. Whatever, just find one and use it. That's what you need to do, Ken. I'm telling you. You don't even need to worry about proxies anymore.

Guys, if you're a tinfoil hat kind of guy, you can worry about proxies, but you don't even need proxies because it's absolutely normal for multiple devices to be connected to an IP; sometimes hundreds or even thousands of devices connected to a single IP because of public wifi. It's no longer it's an IP issue. It's a device now and by logging in through a browser keeper app, and that's just what I'm calling them, then you're logging in through a specific device that remains logged in. It doesn't matter what the IP is because it's the device that matters. Does that make sense? And it matters to accrue a history and that's what you're doing with those kind of apps. If you can accomplish the same thing with Firefox, Firefox profiles or whatever they're called, I think, yeah, that it should work.

We're out of time. God damn, we … Pardon my language, but we got a lot of stuff that we didn't get to today, guys. Holy crap. I can stick around for about nine more minutes. I got to cut it out at 5:10, so if you want to hang out with me, Marco, I'll answer a few more.

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Marco: Let's do it.

Can You Maintain Rankings If You Keep The Content, URL Structures And Navigation After Redesigning The Site?

Bradley: All right. Jordan says, “The second question, we have a client who's coming to us already ranking number one for dry eye plus major city and a lot of derivatives. She wants us to redesign the look of the site. If we only mess with the look and not the content or the URL structures or nav with the exact same site up, site ranking should hold fine. Correct?”

Jordan, I'm going to say no and the reason why is because I have done that in the past where all I've changed was a theme and then, obviously, the design elements had to be changed, but none of the content and none of the URL structures got changed at all and I've still seen dancing. Usually, it's just a very short, temporary dance because the structure of the site … what I mean the coding has changed. Even if the structure remains the same, the CSS, the way that the theme was coded, all that is different, so it takes Google a little while, kind of like Google goes, “Ah, what do I do with this?”

And then, it takes a few days or couple of weeks, maybe even the 21 day period that we typically see, but then it settles right back in to where it was originally. So if you're number one, you're going to end up number one. But what you see dancing, I'm going to say yes because I've seen dancing from just changing themes even though nothing else was changed.

Marco, what do you say?

Marco: I totally agree because I've redesigned and only the look. Right? No structure, no URL, no nothing, links, whatever. And, yes, because the CSS has links, right? You're linking to the CSS, so it communicates back and forth on what the website is supposed to look like and it's going to be different. That's what throws Google-

Bradley: The code is different [crosstalk 01:02:39].

Marco: Like you said, yeah. Yeah, it throws Google for a loop and then it comes back.

Do You Know Anything About Sha256 Data?

Bradley: That's it. Brian. What's up, Brian? He says, “Do you guys know anything about SHA-256 data where you record data where it tracks buyer behavior? If so, where can I buy that data?” I have no idea. I've never heard of it, Brian. I'm curious now, though. Maybe I'll look into that a little bit later.

Larry's up again. He says, “I just finished the two hour webinar.” Yes, it did, Larry. Unfortunately, it did. But if you join MasterMIND, which is 300 bucks; 300 bucks a month; but if you join MasterMIND, Local Lease Pro is the first course you get. If you're … I don't know if we've talked about pathways, yet. I don't know if we talked about the POFU pathways yet, but if you're just starting your business and you don't have any digital marketing income coming in yet, we're going to suggest a one-path and Local Lease Pro is the first thing you get and it's 300 bucks as part of the MasterMIND membership.

By the way, you get a whole lot more than just Local Lease Pro for $300 as part of the MasterMIND. Or you can buy it for $1,000. Unfortunately, by the way, we did just have a Black Friday sale for that for 500 bucks, but that sale's over.

Yeah, I apologize for that, Larry. The reason it went up so much is because, I'm telling you, I have not seen an opportunity in local digital marketing like I … The Local Lease Pro method is by far the biggest, best opportunity I've seen in local marketing since I started in 2010 and that is no bullshit, guys. I'm telling you, the Google … In July, when the mobile-first algorithm took affect, when Google switched to mobile index first, right? It opened up this opportunity, which is what Local Lease Pro is developed around, that opportunity.

And, again, I don't know how long it's going to last, but it is hands down the biggest opportunity I've seen in local digital marketing since I started in 2010 and so the value is there, man, regardless. Okay?

Hey, we sold it for a ridiculous price originally for that Side Hustle Toolbox because it was a collaborative thing and, honestly, it was a mistake to have done that. But we wanted to get it into as many hands as possible; of our audience, especially; so that's why we did it. Okay.

Jeff's up. He says, “Hey, guys. I'm looking at giving myself the gift of the SM MasterMIND for Christmas.” Oh, wow. Can I write Santa and tell him to bring it to you? That's awesome, man. He says, “I figure it will be a gift that keeps on giving long after Google's next algo update.” That's right, Jeff. Because whatever happens, we're going to figure out what to do next. We always do.

“Is there a waiting list that I need to get on or can I simply sign up and start participating?” No, you can just sign up. That's great, Jeff. We would certainly love to have you, man, so please come join us. That's awesome.

Ray's up. I got five more minutes. Ray says at Jordan, “I am not a pro, but a redesign.” Okay, thanks. Ray is answering for Jordan talking about moving … changing themes or design.

What Email List Service Do You Recommend?

Jim says, “Howdy, SM gang. Just a quickie if there's time. What's everybody using for email lists these days? It seems like a new service pops up every week. I'm using Aweber, but don't mind changing if there's something better with better delivery rates and reasonable features.” Okay, I'm going to just … I'm only going to speak about local marketing, using auto responders for local marketing for prospecting, to find clients, as well as for local businesses that have newsletters that … for stuff that I … I do very little email management for local businesses, guys.

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But the ones that I do, I always recommend Drip, drip.com, which is Leadpages auto responder and email automation tool. I absolutely love it. It does incredible things. Their automations are fabulous; they call them workflows; and you can do amazing things with it and it integrates with so many other applications out there, it's unbelievable. I absolutely love Drip and I tested four or five different auto responders when I was doing … I mean, I was heavy prospecting for almost a year. We're still prospecting now because we got … But, anyways.

Long story short, I tested a whole bunch of different auto responders and Drip was the one that was inboxing into the primary tab in Gmail. And it was the only one out of the ones that I tested that the emails would automatically go directly to the primary tab in Gmail. A lot of the other ones would get put to the promotions tab or some issues would go through to spam folders and stuff like that depending on your domain; if you're sending from a domain and that kind of stuff. Drip was the one that always inboxed.

Now, that's just my preference. I know we as a company, Semantic Mastery, for our stuff, we use ActiveCampaign I think as our primary one, now. But we've also done a ton of other different kinds. I am not a huge email marketer. So, like I said, I found Drip. It works for me. I've been using Drip ever since, so about a year now; maybe a little over year, I've been using Drip and I absolutely think it's fabulous. Okay? But I know ActiveCampaign is I think our primary email service or auto responder for Semantic Mastery, so that might tell you something, too. And I don't think anybody else is on that can talk about it. No, because Marco doesn't do the email stuff either.

Jordan says, “ConvertKit,” so check into that, too. I've heard good things about ConvertKit, too. I think we tried it for a company for Semantic Mastery, but I don't … For some reason, I know we ended up with ActiveCampaign.

Okay. I'm going to answer this last one for Ralph and then we're going to wrap it up, guys. I apologize for anybody above us, but that's why it pays to get your questions in early. All right?

Suspended GMB

Ralph says, “I recently set up GMB listings with different Gmail accounts, but the same business name. The only difference was that I added the city name to the business name. Example would be Fun and Play Orlando or Fun and Play Winter Garden. My accounts were suspended immediately after verification. Could the similar names trigger the suspension or something else? Thanks for the help, guys.”

Ralph, I don't know. It could be that. I don't know, but it could be that because we had one of our MasterMIND members was talking about, and one of our new members, John; the one that is in Marco's small group MasterMIND. We were just talking about him earlier.

Anyways. He had something similar happen with some GMB assets and he was keeping … He had somewhat of kind of a spammy name with the city name and stuff in it, too. I don't know if that's entirely it. I know that that can trigger. Names can be spammy, right? And if they are spammy, that can be a red flag, which means anything else that could be an indication of spam could cause it to terminate. In other words, just having a spammy name might not be enough to terminate the account. But having a spammy name and then having some other thing that is an indication of spam could be enough to cause it to terminate. Right?

So what I'm saying is when you say you recently set up GMB listings with different Gmail accounts, which Gmail accounts did you use? Did you buy them? Did you create them? Because if you created them, did you create a footprint when you created them? Or did you buy them and if you bought them, the Gmail accounts that you used to create the GMB assets, were there footprints for those?

We know because we've been using email service providers … or excuse me, email account providers to buy email accounts and we found that Google is getting way better at determining spam accounts. As soon as you start trying to build assets on a spammed Gmail address; like in other words, a Gmail address that was created with a footprint; then, they get terminated.

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They're find as long as you don't do anything with them. But as soon as you start doing YouTube stuff or GMB stuff or Google site stuff, they get terminated. Right? And so, that's why I'm saying it's really important that you either find a good provider for your email accounts or you know how to set them up on your own if you're creating them yourself.

So that could be an issue. It could be the name. I don't know what else to tell you. It could be, also … You said separate Gmail accounts, but depending on are you clearing your browser? Are you using a browser and then you clear all the cache and cookies and then, log into the next Gmail account and the next GMB asset and start optimizing? Because if so, that's another footprint. Right?

The footprint is clearing the browser and starting with a fresh, virgin browsing session every time you log into the next Google account and you're doing it from the same IP unless you're using proxies, which that, again, I just said you don't need to use proxies anymore. But if you're clearing your cache and your cookies between every browsing session and logging into a new account, you should have proxies because, otherwise, everything is being tied back to your one account and all of the activities … oh, excuse me, your one IP; all of the activities are spammy-looking activities because who besides spammers and SEOers clears their cache and cookies after every browsing session? Nobody, guys. Nobody does that.

That's why I'm saying … Ralph, I'm not saying you're doing any of these things. I'm just giving you some common things that I see that people do that causes problems and those are all things that you can look at. So best thing to do is find a good email provider or learn how to create your own emails without footprint issues. Use a browser keeper app. We just talked about Ghost Browser or Browseo. Use something like that, so that you always keep logged in to the session for each Google account. And then, I would also think about switching up your name a little bit.

You don't have to add the location name … the business in the … the location in the business name, guys. You don't have to do that, right? Come up. You can even use just this Fun and Play. Fun and Play could be it, period. Right? Fun and Play, you could use the same name for each asset. It doesn't matter. As long as the physical address is different, the phone number is different, and the URL is different, it doesn't matter if you have the same name. Okay?

Marco: And if there's no storefront and you're targeting the way that we teach to target, right? There's no need for Orlando because Google already knows that it's Orlando, that it's Winter Garden, that it's Miami, that it's whatever the freak it is in Florida. Google knows because you told Google because of the way that we set it up. I'm not going to say it here because it's in the training. It's in Local GMB Pro and it's in Local Lease Pro and that's just the way to do it. There's no need anymore, guys, for Orlando because Google is going to know what it's all about.

And then, you're going to reinforce it with the post. If you're posting, you're going to reinforce all that. Right? From the images that you add and the way that we teach to add the images, so that's just my two cents on that.

I think you're absolutely right. There's absolutely no need for a location anymore.

Bradley: That's awesome. Okay, cool. Guys, sorry I couldn't answer all the questions. We had a lot, today. A lot of engagement from you guys, today, so we appreciate that for sure. We love it when you guys come and ask us a ton of questions. It gives us something to do. All right, guys. Thanks, everybody, for being here.

We do have a MasterMIND webinar this Thursday, excuse me, tomorrow. And we got a new member, Dave, who has just been incredibly engaged in our MasterMIND asking a shit ton of questions. A lot of those will be answered tomorrow on the MasterMIND webinar.

Anyways. Come join us over there, guys. Otherwise, we will see you next week on the next Hump Day Hangouts, so thanks. Thanks, Marco.

Marco: Bye, everyone.

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Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 211

By April

Click on the video above to watch Episode 211 of the Semantic Mastery Hump Day Hangouts.

Full timestamps with topics and times can be found at the link above.

The latest upcoming free SEO Q&A Hump Day Hangout can be found at https://semanticmastery.com/humpday.

 

 

Announcement

Adam: All right, we are live. It is the special pre-Thanksgiving Humpday Hangout. Today is the 21st of November 2018. We're going to go real quick and say hello to everybody. I'm Adam and I'm doing good. I could feel that people are asking me how I'm doing, so I'm doing well, but let's start on the left and work our way down. Chris, how are you doing today?

Chris: Doing good here. Happy that I survived the lettuce epidemic in the States.

Adam: I didn’t even hear about that.

Chris: [inaudible 00:00:32].

Adam: What's going on? Somehow, I must have not been reading the news.

Chris: From what I've heard, there's some E. coli infection on many kind of lettuces here and pretty much removing them all and like you're in danger if you eat it pretty much.

Adam: All right, so I’ll [inaudible 00:00:53].

Chris: Somebody has died already.

Adam: Turkey and mashed potatoes I guess for the next couple of days.

Bradley: Moral of the story is don’t eat rabbit food.

Chris: Yeah, exactly.

Adam: Hernan, how are you doing today man?

Chris: I'm doing great. I am at a café, which should have Internet, but I didn't want to miss today's episode. I'm here, I'm good and I'm excited to be here.

Adam: [inaudible 00:01:14]. Marco, how about yourself?

Marco: Great, I spent the morning at the charity, getting things together for 2019. I mean we have to gear up, right? We have to get the ball rolling. We'll talk about it in a little bit, but that's where I spent my morning. It's really enjoyable.

Adam: Nice. Bradley, how about yourself?

Bradley: I'm well, especially because I get to wear my turkey hat.

Adam: That's awesome. I just saw the little picture of you when we logged on, I was like, “What is on his head? That’s amazing.”

Bradley: [inaudible 00:01:43]. I only get to wear this once a year and I love it. I figured the best way to start Humpday Hangout today was to make a fool of myself, so there you have it.

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Adam: Outstanding. Man, well, we got a lot of stuff going on, but one thing we want to tell you real quick, just saying we wanted to come up with something great for this time of year with Thanksgiving in the States, with the classic kind of Black Friday stuff going on. Last week or the week before or you guys can correct me, we had the GMB Verification [inaudible 00:02:15]. We wanted to get something super valuable out there before everyone gets inundated with the noise, but we've brought our own awesome sales. I'm going to put that on the page. I'm pulling it up right now because there was a ton of stuff we had.

Syndication networks, I shouldn't have talked too much about those guys, like Marco said if his dog sticks around too long or sits too long enough, it gets a syndication network. Same thing for all of your projects. We got the RYS Stacks as well, press releases and then, a really special deal on Local Lease Pro. Okay, so for those of you who don't know what Local Lease Pro that launched with the Side Hustle Toolbox, if you missed out on that opportunity, it was a hell of a deal, but we got a half-off deal going on over the weekend here. Then, along with the Syndication Networks, the RYS Stacks are all half off. Then, the press releases is a 30% off, which is super awesome and that's all done for you press releases. It's written for you, it's all taken care of.

Marco: No keyword research?

Adam: There might be something coming later, so stay tuned. We got a couple things coming, so make sure you just check out the emails. We know that not all of these products or maybe you're using them all right now, but check out the emails we're sending out over time. We might have some specials coming up that you want to take advantage of that are of limited time. Now, it's time and with these, you can go. Marco, correct me if I'm wrong, but I believe all of these, you can go and purchase them and then, if you want to fill out the information, like you can do it in a week or two, right?

Marco: Yeah, we don't mind. We try to give you as much support as possible. We try to make it as easy as possible. Of course, you can't wait six months because we don't know what's going to happen six months from now. Go in, buy it, take advantage of it and then, when you have all the information together, you come back and you submit it, we don't mind.

Adam: Speaking of this, you guys with the holidays coming up and we're going to be doing some more special stuff with Marco and his charity, especially over Christmas, but Marco, I know you were just talking about it. You kind of want to kick that into gear. I think you had a few things you want to say about that, right?

Marco: Yeah, well, it's supplies, uniforms, books and shoes for kids. Guys, if you're not familiar with my charity that's what we do. We try to provide a venue, so the children who wouldn't otherwise be able to go to school have the way to do it. The way to do it is we pay for everything. It costs us $200 per child per year for them to go to school, but they don't just get uniforms and books. They get sent on their merry way. Throughout the year, what they get is they get support. We go every Saturday into the community and we give them tutorials. We tutor them in whatever it is that they're having trouble with. We help them with their homework.

We help them prepare for exams, so that they can be successful. I mean I know from experience that education is what's going to get them out of poverty. Guys, I was one of these kids, okay? One of these kids that came from absolutely nothing. When I say nothing, I mean just not having anything to eat. When was the last time that you saw that kind of poverty where you literally had nothing to eat? This is what we're talking about. This is why we go in there. This is why we're so busy at this time of year because we the school year in Costa Rica starts in February, so we have to gear up now, so that we can get everything ready for when they start school. That's what we do.

I was looking at numbers we have, literally tens of thousands of people, who are either members or follow us or know us or check into our hangouts, we get hundreds of views. If everyone were to contribute five bucks, we could send so many kids to school for a year and give them the support and the tutoring. Most of it is done through volunteers guys. We don't touch a penny of what you donate for administrative or anything else. We give the money to the kids. It all goes to support them and to everything that they need. Not only that if they're successful through high school, they even have a grant waiting for them, so that they can go to technical school because there's a high demand for people with technical skills.

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Not everybody can be a manager. There’s in fact too many managers. They want people who go in and hook up a server and do the structure and the cabling and do all that. That's the kind of people that we train. There's that. We do have a college and universities scholarships by the way for those who want to pursue that. There's a whole structure built up for these kids, so that they have a way, so that they don't have to become the next drug dealer, the next pimp or even the next prostitute because that happens too or the next kid that's hooked on drugs and it's done. I mean your life is literally done.

Guys, I'm reaching out to you. If you can, I'm going to post the donation page, please five bucks. I mean a cup of coffee at Starbucks. That's all it takes for you to help out and help us send as many kids as we can to school. We're trying to send 300 this year, so that's a whole lot of money at 200 per.

Adam: That’s awesome man.

Marco: Please.

Adam: That's a lot of kids.

Marco: Yeah.

Adam: Cool. All right, well like you said, Marco is going to put it on the page. If you guys have any questions about it, feel free to reach out. Of course, we want to get the ball rolling on that, so we can hit the target like Marco said. If you're just joining us, first of all, thanks for watching. Obviously, we are Semantic Mastery. We want to point you in the right direction. You're in the right place already. If you're watching and you got questions, whether it's general digital marketing, it's SEO, it's about our done for you services, it's about building a team, whatever it is, let us know and on this page and it's updated every week. You can always go to semanticmastery.com/hdquestions. If we can't answer it, we'll certainly point you in the right direction. If you're wondering where to get started with us, it's the Battle Plan. You can go to battleplan.semanticmastery.com and that is the recommended starting place. We tell everyone to go, even people who are joining the Mastermind, but speaking of, if you're looking to take things up a few notch, you want to either start your own agency, you want to grow, you want to expand then that's the place you want to be is in the Mastermind.

Speaking of Bradley, do you want to share a little bit of what's been going on there? I think we got some stuff coming up too, right?

Bradley: Yeah, well, if you can take me seriously while I'm wearing my hat. Yeah, we just had another Mastermind webinar last week. We've covered pretty far in depth or in much detail about the new, like some of the things that I've been learning as I'm scaling out the GMB asset building, lead gen asset building campaign. You know what, doing it at scale, you start identifying things that you wouldn't see if you were just building them one at a time or a couple at a time. For example, like GMB manager accounts, there are some potential footprint issues if you connect all of your GMB assets to one manager account. I found that out kind of a hard way, but I wanted to talk a lot about that and kind of how we're mitigating that risk now, reducing our overall exposure. We also talked about some of the new changes as far as and also kind of strategy for how to group and manage multiple GMB assets, which is going to be … It becomes more difficult obviously the more you scale the business.

Our target goal for the POFU Live attendees, which was to reach 50 GMB assets, fully optimized and ready to be monetized by the end of 12 weeks or 90 days. We're in week 3 now, so we've still got a lot of time to go. What's interesting is at the end of that 12-week period, all of the knowledge and everything that we've learned, not just from what I'm developing, but from what the other members are, I think there's about 9 or 10 other members in the group that are also building. Several of them are sharing stuff like Grant is one of our members. He's been just adding a lot of value to the group because he's been adding additional information about how to streamline some of the research process. That's great. That's fabulous because I can't do it all like the stuff that I've been developing and sharing with everybody and the Mastermind is getting bits and pieces of it now.

What I was going to say was at the end of the 12-week period, we will have a much better, much more polished and refined process that then we're going to reveal entirely to the Mastermind members, so that our Mastermind members can go out and start building their lead gen business at scale as opposed to this hit or miss or this very like slow, linear type of growth. We're talking about exponential or geometric growth because when you get the hell out of your own way and stop being the bottleneck in your business that's when you'll really experience growth. That's what this is all about is about scaling it and putting people in place and training them to do the entire build-out for you, even the research part of it really.

I'm really looking forward to that. There's just a ton of stuff that we've got going on in that group and we're sharing. As it becomes a bit more polished and refined and I find stuff that's new that's when I share it with the Mastermind like we did just last week, so a lot of good stuff going on there guys. As I've said this before, I think there's the more opportunity right now in local marketing and lead generation than there ever has been, at least since I've been in the digital marketing space. I think right now is the opportunity or the best opportunity to take advantage of it. That's basically what we've been covering in the Mastermind a lot.

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Adam: Outstanding, good stuff. Let's get into it. I was just making sure we had no last-minute announcements, but if we're ready, let's get into the questions.

Do You Need A Website To Dominate Google Maps Or Having A GMB Site Will Do?

Bradley: Okay, I'm going to grab the screen, I mean do that now. We've got a lot of chatting going on in that Slack group, so I got distracted. Let's get into it. First things first, David Jackson says, “To dominate Google Maps, do you need to have a website or can you dominate with just a GMB site?” No, you don't need a website, not from your Google Maps, you don't. In fact, all the assets that I'm building right now, I'm not building a website at all, other than the GMB website, which is free and it's available inside the GMB dashboard. It's a Google property. What I recommend that you do is if you're not planning on building a self-hosted website, which you don't need for maps guys, then I recommend that you still use the GMB website, which is part of the Google My Business, the tools that are available to you in the GMB Dashboard, so use that. Optimize it well. Add posts and photos and things like that. Put your NAP and the text body of the GMB website. List your products and/or services. Try to make it relevant, put a well optimized article in there. All of that helps a lot and then, publish the website and then, assign that as your primary website for your GMB listing. Okay that's the best thing that you can do.

Marco: Actually-

Bradley: A lot of people have self-hosted websites and you could use those. I'm just telling you, I'm not building them. Why go through all that hassle of setting up WordPress and theming it and all that kind of crap if you don't need to? Honestly, for my lead gen business right now, I'm not building a single WordPress site.

Marco: To dominate in Google Maps, all you need is a verified Google My Business listing, which you can get from mgyb.co.

How Do You Report SEO Deliverables And Results To The Client?

Bradley: Mohammad’s up. What's up Mohammad? He says, “Hey guys, hope you're having a great Thanksgiving.” Thank you Mohammad. He says, “I'm inches away from getting the big client I've been chasing. I can just hear the Mastermind webinars in the distance.” He's trying to come back again. “I've made a good impression so far and it looks like I'm in the clear. However, this particular client puts a big emphasis on monthly work. He went years paying SEOs, who didn't report or nothing. After the first month or so, how can I show results or more specifically, what am I doing to get results? Okay, I know GMB posts are one thing and a blog a week. Are rank trackers even useful anymore? What else is there that would make sense to him? A press release a month is another one. The previous people sent an analytics report every month, keeping him in the dark and now, he's open again mostly because I educated him, but in return, he wants to be able to see progress and why I do what I do?”

That's a great question Mohammed. Okay, so what I would recommend that you do rank trackers, no, I don't think they're valid anymore. I mean they can give you an indication, depending on the rank tracker. The whole mobile-first algorithm thing really threw rank trackers off. I don't think they're all that valuable anymore. I still do use them for some keywords, but it's more or less just to get an idea of what kind of where the sites or the or the pages for the keywords that I'm looking at or I'm trying to optimize for our tracking, I don't expect them to be real accurate. Again, I still do use rank trackers, but I don't send those reports anymore as the primary metric for showing progress or lack of progress or whatever, showing the status of a marketing campaign. I don't use rank trackers as the primary metric anymore. It might still be included, but again what I'm stressing now is analytics and search console and GMB Insights. Those are the three things that I stress and the reason why is because like for example in GMB Insights, if you're adding content, you're publishing regularly, you should see month over month an increase in overall impressions as well as overall actions or engagements. Even on months, where the actions and engagements haven't increased, you should still see overall a rise in impressions if what you're doing is helping.

Now, obviously you can reach a certain level, where you're pretty much maxed out or you're not going to see much growth. In other words, if you start optimizing and I'm talking about specifically just GMB Insights right now, I'll talk about Search Console here in just a moment. With GMB Insights, I've noticed that if you're starting out with a new listing or you're optimizing a previously poorly optimized listening that you should see significant increase in metrics or impressions and/or engagements and actions during the first few months or a couple months or whatever, the first few months of actually optimizing that profile, again whether it was a new profile or an older profile that just wasn't optimized or very active. When you start adding engagement and activity, you'll see in a significant increase in impressions and ultimately, you should see an increase in engagements as well, actions and engagements.

Then, eventually what happens is even if you continue to improve and stay active, what I've seen over time now is that a lot of listings or businesses, clients that I have, they'll stop seeing like massive growth on a month-to-month basis because you kind of reach a level, where it's almost diminishing returns, but you'll continue to see the engagement staying consistent and though very plus or minus a certain percentage every month, just depending on the month and also depending on what product or service it is that [inaudible 00:18:47] some stuff, seasonal and all that kind of stuff. That's Insights. That's one metric that I or one report that I use to show.

One thing you can do Mohammad is just take a screenshot like at the start of the campaign of the GMB Insights and mark your calendar to remind you, like set a calendar reminder in Google Calendar or whatever to remind you every 30 days to go in and take another screenshot of GMB Insights. Then, save all of those files into a folder, so that then you can put them side by side and say, “Month one, month two.” In month three, you can even add month three to it or you could just go month two to month three or you could have month one, month two, month three. You see what I'm saying? You could put the screenshots together side by side to make like one image and you can show the growth of the metrics, like impressions, number of calls, number of clicks to website, number of driving directions if it's a point-of-sale business, so those are all things you can do.

The same thing goes for Search Console. Search Console, especially the new dashboard, like the newer-

Marco: Hey Bradley.

Bradley: Go ahead.

Marco: Before you move to Search Console, let me just finish up on the GMB Insights because what you could do is you make this activity based. You're going to see that the Insights shoot up and then, they might level off. What you have to make the client understand is it's your work that's doing this. It's your post, it's your images, it's your videos. It's your optimization, it's all of the activity that's taking place in the GMB that's making this happen and you also have to make it clear that if this stops, in order to maintain, once you reach that whatever saturation level is, in order to maintain it, in order to keep that coming, you have to keep posting. You have to keep up the activity because we've seen it time and again that if you stop the activity, then all of a sudden everything just goes dead in the water man. You'll see this a drop. It's incredible the way that the activity just simply drops and it becomes almost nothing. You have to warn the client.

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I mean if you were in the Mastermind, I'd be more than happy to share screenshots that you could share with your client of what happens if you stop. That's one of the things that you could really focus on because it's activity driven. It's something that you have to do time after time after time. It's repetitive and the report is basically always going to be the same. I post it, I added images, I optimize, I add a new keyword targets and then that ties into what Bradley is going to go into, which is analytics and Search Console, which is directly affected by your activity in Google My Business. Let me just turn it over to you Bradley.

Bradley: Yeah and so for Search Console, the same thing, especially in the new dashboard or the new interface. The first thing you see is when you click into the search analytics portion is you're going to see impressions and in clicks. The same thing, take a screenshot of when you start the project and the same, it's just like you did with GMB Insights, so you do this all the same day, whatever. Then 30 days later, you can take another screenshot and what you should see is the impressions significantly go up because if you're content marketing, so essentially blogging from their website, you'll start seeing the impressions will continue to climb up and up and up. It's because the site will start being discovered or being given impressions by Google for additional keywords. If you're blogging and your content marketing from the site because that's what Search Console is connected to, right, the money site, the self-hosted site. Your blogging, what will happen is you'll see that as you're content marketing, you'll see month over month, the impression level continue to increase, going up. That's because you'll start getting more impressions for more keywords.

Now, something to keep in mind though is if you click that box to show the average rank value or rank position, average position, as your impressions rise, you should actually see your average rank position for the most part. A lot of the times, get worse. The reason why is because although your site is being discovered and Google is showing it for more keywords, a lot of the keywords that are giving the site impressions now aren't necessarily optimized well, like there's not necessarily pages optimized well for that particular keyword that Google is giving an impression. When it records where the position was, it's likely going to be a much lower position. The only reason why I'm telling you that is because I've had clients ask me when I sent because I send Search Console reports every month. That's part of my client reporting process and I've had clients say, “Well, I can see the impressions going up.” I've explained that that means your site is being discovered for more and more keywords, but they've said, “But, I see the average rank position is going down, like it's getting worse, why is that?” I've had to explain that. I just kind of wanted to point that out to you because it's likely a question you're going to get. I've had that question come up multiple times. You just explain that.

The idea is with Search Console especially, you can find really good keyword opportunities there for stuff … Sometimes, you'll find new keywords that you hadn't even been targeting before or you'll find opportunities just by looking at what the average position is for keywords that would be good keywords for conversions for your client. Those would be keywords that now you can start optimizing for and it'll show you right in Search Console, like which pages or which keywords and what the position was that it ranked. You can identify opportunities there to go in and optimize. Again, those are just two. Analytics is the same thing. Analytics, you just take screenshot every month and you can show month to month, like the overall increase in traffic. You can also show, for example, like more traffic coming from social media, if you're doing content amplification, syndication and amplification, although I typically don't really stress the social media metrics much. I always push the search metrics and PPC or paid advertising metrics, if you're doing that too.

Again, those three things are primarily the most. Again, I still send a rank report. I use BrightLocal as my rank reporting for all my local clients. I still send that but I've made my clients very aware as to why I don't rely on those anymore and those really aren't the best KPIs or key performance indicators anymore as the rank trackers. That was a great question Mohammed. If we were going to be giving away stuff for winning best question, I think that was a great question.

Do You Know Any Sites Like Marketers Center's Press Release Distribution Service That Do Not Purge?

Greg's up, he says, “Do you have experience with Marketers Center Press Release distribution service, it's only 30 bucks or knows if it has any sites that do not purge?” I do not know Greg. Honestly, I'm sorry, I don't know. It's only 30 bucks, I would just suggest going and trying it. I can't speak about it, I don't know.

Does Sending Social Signals Useful For A PR Or Money Site?

Marketers Center also has a Social Shotgun service that sends social signals from Facebook, Google+, Twitter plus ten others, would that be good to send to a PR or money site? Thanks, happy Thanksgiving guys. Yes, happy Thanksgiving to you as well Greg. As far as social signals, I think they're useless. I'm not saying anything about Marketers Center. I know it's a good service. Andrew is his name. He's good dude, I know that. There's nothing wrong with that. I'm just saying, I don't think social signals spam, social signals guys are worth a shit to be honest with you. I've tested that in the past years ago, many years ago, now like three or four years ago and I never saw any increase. I mean I did extensive testing over about 12 weeks with different social signal services.

The only time I ever saw a measurable improvement from social signals when it came to SEO was when they were tiered social signals. In other words, if there … There was one service that did that well and that was actually Dan Anton service. I don't even know if he still has it, but if you have tiered social signals, in other words, like for example, you have a blog post. Let's say that you got three Facebook shares from there, like likes is typically not worth a shit for SEO, but the Facebook shares can actually help with SEO. If they're random accounts that just don't have a lot of friends and things like that and it's a share, Google understands that that share is basically a spam share, it's a spam share because that profile doesn't have any connections. It's not a real profile. Who on Facebook shares a shit-ton of content and doesn't have any friends? Just spammers and SEOers, right? It's useless.

Now, if their second tiers, in other words, if the first tier share, then gets liked a whole lot and engaged with, if there's engagement on that share, so in other words, the profile that shared the content, the link to your blog post, if now that person's or that profile that persona’s Facebook share gets engagement by way of likes and comments and additional shares, then I saw measurable movement in SEO. That's the only time. In other words, if you have social signals alone were useless. Social shares were useless, but social shares that then were backed up with social signals, those had a measurable impact. Does that make sense? It's very difficult to find a service that will do that. Most services will just signal your content or the URL that you tell them to signal.

What I mean by signal is plus one-ing it, liking it that kind of stuff. A share would be a share or a retweet or grabbing the link and posting it somewhere else, but even shares alone were basically useless because most of the profiles that they were shared to were spam profiles. It was clear. It was only when there was engagement on the shares that it would actually make anything that it could be identified as movement. That's a good question, but again I would recommend just … Unless Social Shotgun service does two tiers, which I don't know because I don't know about what included with the service, but unless it does two tiers, I would say it's probably not going to help.

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Does anybody want to comment on that? No, okay, moving on. Dan's up. Dan's got a slew of questions here, but I saw some of these earlier and some of these should be directed to SerpSpace and not us, but let's go through this.

How Do You Remove The Avada Builder Short Codes At The Full Text Feeds Generated From The RSS Feed Plugin?

Dan says, “I'm using your RSS feed plug-in to get full text feeds or for syndication networks. I'm using the Avada Theme. The feed shows Avada Builder shortcut at the beginning and the end of the post.” Yeah, I've seen that with some, does the same thing with Thrive Themes too by the way. If you're using the page builder from Thrive Themes when you're creating blog posts, it'll do the same thing. It'll syndicate the little piece of code at the top and the bottom of the post. It's kind of ugly, but it is what it is. “Any insights on how to fix that?” No, honestly, I don't know Dan, other than just using the standard, the native WordPress editor, I don't know how to stop that honestly, but you could always contact Avada and ask them. There might be something that they can do. It's their theme, so I don't know what to say about that. That’s what I'm-

Adam: Yeah, [inaudible 00:30:39]. The reality is that people are using it left and right with different themes and different [inaudible 00:30:44] conflict with some themes and some plugins, so that's something that you need to have in Dan. Just contact Avada and see what they say.

Bradley: What I'm saying is with the Thrive Themes, I've seen it do that even not using our RSS plug, but using the Yoast attribution or the RSS attribution part, even using that it would still do it. Yeah, it's the theme itself that's injecting it, it's not the plug-in. He says, “I found this video from 2015 as a shortcode exclusion feature and yeah and for some reason, it didn't post the URL, the full URL. Anyways, the version of this plug-in I have doesn't have several of the features you talked about in this video. Is it possible to send a link to the latest version of your RSS plugin?” It's probably Dan, I don't know this to be true because I can't see what video that is, but there's a lot of additional features in the plug-in that's available to the Mastermind members.

The free version doesn't have a lot of those other features, so I'm assuming that's probably what you're talking about. You're probably, again, I can't see which video you're talking about, but if it was showing the features of the RSS plugin for Mastermind members, which is the premium version, it's free to mastermind members, but you can't buy it outside of the Mastermind is what I'm saying. I'm sorry we can't give it to you. You got to join the Mastermind, but other than that like I said, I would just contact the theme developers and find out if there’s something that you can do.

How Do You Improve The Formatting Of Feeds That Are Automated From Syndication Networks?

Next one, “Related to syndication networks, I realize this is all automated, but I have a lot of sites that don't pull in the feeds very cleanly, a lot of jumbled mess on most. Is this part of it or are there ways to improve the looks of it?” No, it's very difficult. That's part of the reason why I don't like to use multi-tiered networks for blog syndication because you do have to find related content feeds to minimize your footprint. You cannot eliminate your footprint with blog syndication. Look, there is no footprint …

Well, there is a footprint when your syndicating to your own branded network, but it's an okay footprint. It's perfectly acceptable. It's actually expected because all most or most companies when they publish content, they've republished it on all of their branded properties. They link to it. They share it, so it's absolutely normal to do that. What's not normal is when you have second tier and even third tier networks or even other first tier networks that are also re-syndicating the content because that's unnatural and that's clearly being done to manipulate search positioning. That leaves a footprint. Google doesn't like that. It's fine to do that with YouTube guys, but it's not fine to do that with your blog. There is a way to minimize, to reduce your footprint and that's by injecting related content feeds into the other syndication networks, primarily the second and third tier. I don't recommend having other first tier networks anyways.

My point is that's part of the reason I don't like using them. One, it's complicated to set up. Two, a lot of things can break down because you're relying on RSS feeds from outside or third-party sources and you don't have any control over maintaining those feeds or the formatting of those feeds. You have very little control over that. There are some tools out there that can help you to format them better and splice feeds together like RSS Masher, which is by Damon Nelson. That's a good tool for prettying up feeds and splicing feeds and all that kind of stuff. Again, like I said, I don't recommend it because it's a pain in the ass. Using a third party feeds guys, there's a lot of things that can occur. You don't have any control over the formatting. You don't have any control over the frequency that they publish.

You don't have any control over the content that they publish. You are just assuming that everything that they're going to be publishing is going to be relevant. Unless you're using a feed splicing tool or application kind of like RSS Masher, where you can set filters, you can set some of the formatting options and things like that you really are limited. At least if you're just syndicating to your own branded network, you have control over that because you're syndicating from your blog that you have control over the formatting, the styling and all of that. You can control that or at least some level of control, but when you're using third-party feeds from other sites for adding additional content, there's not much you can do about it.

Okay, all right, another one, he says, “I ordered a network management package …” When you're talking about network management, you must be talking about SerpSpace Dan. You're going to have to contact SerpSpace support. We're no longer associated with SerpSpace. Just contact their support and they will answer whatever questions you have about the network management. I'm sure they didn't direct you to Humpday Hangouts for that but just go contact them and ask them, they'll be able to square that away.“Sorry guys, tried asking support for all these questions, they said for syndication networks, what is the point of posting to these? Are these profile links indexed or indexable?”

Marco: Yep, Bradley, before you answer that Dan, the reason why you're directed here is because the VAs in mgyb.co have a directive from me that they are not to answer any SEO or marketing related questions because they're not experts in the matter. They're VAs who are taught to follow instructions to the letter. That's what they do. It's not that you're being put off or sent off or passing the buck. It's just that we don't want them answering questions that maybe they're not qualified to answer that they could answer wrong that they could cause maybe harm if they were to answer. That's why you brought here because we're supposed to be the experts. Although, sometimes I don't know what the fuck I'm doing, but we try.

Are The Profiles And Links In the Syndication Networks Indexable?

Bradley: Then, the last question was, “What is the point of posting to these? Are these profiles, links indexed, indexable?” He says, “Bitly, Gravatar, Evernote, OneNote, Pocket, appreciate it.”? All right, guys stop with worrying about and Dan, I'm not picking on you, I promise, but stop with worrying about whether links get indexed or not, who cares guys? Look, I'm telling you Google can recognize links, whether it decides to index them or not. Trust me, Google's crawling those links. As long as the link is there, the target URL, what it's linked to is going to pull some authority from that site. There's some PageRank passing. There's some metric there, link equity that is passing through that that you are siphoning from that site so to speak. Trust me, whether it's indexed or not, I know there's another question about press right above it from Kay Dee about press releases being indexed. Guys, again stop worrying so much about links being indexed.

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Here, I can prove this to you beyond a shadow of a doubt. If you have your money site and you're syndicating content to syndication networks from your money site and you have your money site connected to Search Console. You go to the left side of the site, depending on whether you're in a new interface, the older interface, whatever, go to where it says, “Links to your site,” and you'll see guys. You're going to see wordpress.com and blogger.com and you'll see however Gravatar. I don't know if you'll see OneNote links in there or not, but you'll see Pocket sometimes.

What I'm saying is even if they're not in the index, Google is showing you in search console that it's aware that those links are there, pointing to your site. We have done tests, where we have proved with no indexed PBNs, PBNs that we set to no index, so private blog network sites set to no index have moved sites that when we've linked from no index PBNs to pages, web pages, we've experienced movement. We know for a fact that Google is still crawling those links, whether it chooses to display them in index or not has no bearing. Now, don't get me wrong, I believe an indexed link might carry a bit more weight, but that doesn't mean a non-indexed link doesn't carry any weight. Does that make sense? Does anybody else want to comment on that because maybe explaining it from a different angle would help.

Hernan:No dude.

Marco: No dude. That was perfect. Sorry Hernan, I'll give you the floor in a second. No index, do follow, all that matters is the fact that that link is a follow and the link equity will flow, so that when you link build to all of these properties, which you should be doing, keep it clean. Keep the links that you build to it nice and clean, nice and powerful. Our guy [inaudible 00:39:37], he's awesome at link building. He knows exactly what to do, but what you want is the link equity flowing from these domains, picking up as Bradley said some of that authority and trust. I'm not talking about third party. I'm not talking about domain authority. I'm talking about strictly going after Google's PageRank and ranking score algorithms. That's what I'm talking about. That's what we're after. If you do that then you're good to go. It doesn't matter if it's indexed or not because the link building and if you get activity in there, the art of art, which I'm always talking about that's what's going to matter. Go ahead Hernan.

Bradley: Hernan.

Hernan:Yeah, sorry, I was muted. [inaudible 00:40:25] I would say that yeah, I definitely agree with you guys, like if you understand how Google works is that just a small portion of the entire web or all of the links that go to any website, not only your websites or any websites ,like think CNN or Washington Post, just a small portion of all of the links are going to those websites are indexed. There's a big, big, big, like I would say the majority of the web is not indexed by Google. That doesn't mean that it's not being crawled, but Google has this index quota. Don't be afraid about using no index, do follow links. In fact, you should have like for example on your own website, those privacy policy, maybe even the contact page, those should be or most cases, in my case is are no index. They are do follow. They carry the equity. Don't be afraid of that. You will see that for example a lot of links that [inaudible 00:41:22] will built they're not indexed, but they will move the needle. You'll notice that they will move the needle. You'll get better rankings, so that's what matters.

What's The Ideal Time Frame To Re-submit PR Links For Indexing Via Press Advantage?

Bradley: The same applies to you KD for your question, which is, “Hey guys, just a quick question regarding Press Advantage. What's the ideal time frame to resubmit PR links for indexing?” Well, I'm going to tell you right now, I don't submit any of the links for indexing at all, not even one time, not even the first time when I get the report back. The reason why is because it's unnecessary. Most of the PR sites, the media sites that the press releases get published to are crawled regularly by Google anyways because they're constantly publishing and because they're media sites. The Google bots live on those sites. They're constantly being crawled. There's really no need for you to submit. It's just additional step, it's basically you're putting additional effort into something that's really not going to make any difference because Google is going to be crawling those sites anyways. They're going to see your links and part of the reason why a lot of those press releases don't get indexed is because they are duplicate. Don't let me throw you guys off when I say they are duplicate, it's not a duplicate content penalty guys, but if Google sees …

Remember, Google will put things into what it calls the Supplemental Index. The Supplemental index doesn't mean it's bad. Just because something's in the Supplemental Index, doesn't mean it's bad. It just means it's very similar to other indexed results. If you publish a press release, it's the same exact press release republished 350 times or however many. With Press Advantage, I think right now it's around 250-ish or so distribution sites, so that's 250 pieces of content, of identical content out there on the web. Google doesn't need to index all, but trust me, Google crawled the site, is aware that it's there, whether it indexes it in the public index or the supplemental index really is beside the point. It's not important.

There are certainly some versions of the press releases that you hope and would like and want to be indexed, like Digital Journal is one of them. That's a good site for that. Also, the Press Advantage, the press release published on Press Advantage itself that gets indexed. Those are great press releases guys to push, build additional links to, uses like landing pages because they look good. They're very nicely laid out and they don't get purged. Again, there are certain ones that you can do additional things to and I highly recommend that. Don't worry about all the press releases, whether they're indexed or not because again Google is aware that they're there and if you have links pointing from them or NAP mentions, name, address, phone number mentions, another thing is called co-citation, all of those things occur because Google is aware that it's out there. Whether or not it's indexed or not shouldn't make a difference is my point.

Save yourself the time and the energy and the expense of your indexing service by just not even doing it. I'm telling you guys, I don't ever submit my press release reports to indexers ever period. We don't need to.

Marco: Having said that our [inaudible 00:44:46], we have a [inaudible 00:44:48] offers an indexing service, where he's getting 60 to 70% indexing rate. If you're a stickler for indexing, you can get your stuff indexed. Another way is taught in Local PR Pro actually by you Bradley. You send a traffic gig and I'm not going to say how or what because that's in the training and I'm not going to give away anything for free that's in the training, but there's a way that you can get traffic into your PRs and into your URLs that makes them all that much more effective because that's when Google really starts paying attention. Remember the art of art is getting activity, relevance, trust and authority into your link streams. There's just so much power when that happens. Again that's in Local PR Pro.

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Bradley: Yeah, the only thing I would say about that is the sending traffic to a PR is kind of a tactic to get a specific PR to stick in the search results. It's not something that I would typically use for indexing multiple published PRs. In other words, because each PR has its own URL. Something you might want to try, I've never tested this, but you could take the CSV report or a PDF, whatever that has all the links to your published press releases and submit that to a traffic gig in Fiverr as a Google Doc URL, like a public Google Doc URL, I don't know if that would do anything or not, but if you're sending 5,000 visitors to a Google Doc URL or a Google Spreadsheet URL that has all of your press release links on it that might help them to index. I don't know that. Again that's just something that just popped in my mind now. It might even be worth testing. In fact, some traffic gigs to some RYS stuff might be worth testing [inaudible 00:46:38] Marco.

Marco: I'm not saying that they’ll index or that [inaudible 00:46:42] index. What I'm saying is that the activity at that tier, whether it's two or three will bring it in closer and then that helps push into the algorithm, push all of the goodness that we're looking for into the algorithm, which is activity, relevance, trust and authority because what we're looking to push is the target URL. We're not looking to get anything going really into these press release URLs, these link building URLs or whatever, but just the fact that you're getting activity in there is what activates everything.

How Do You Select A Specific Video From A YouTube Playlist Embed Code At Each Relevant Post In A Money Site?

Bradley: There you go. All right, so Will's up. Hey, I'm going to actually do a demonstration for this Will because I understand that the way apparently, if you were in the new dashboard of YouTube, like there, ability to select the playlist embed code, it's not that it's not the same as it used to be. It looks like things have changed because of YouTube, but it's a very simple fix. I'm going to show you. Essentially guys, his question was in the Facebook group or one of the Facebook groups anyways that he was watching YouTube Silo Academy training. I talked about how you should theme mirror, if you've got a siloed website, you should theme mirror your YouTube channel for that brand or that same company that same brand, whatever. In other words, if you have a website and it's siloed, you can create and you're using videos also, so you can silo your YouTube channel using playlists, the same way that you siloed your website. The top video would be your top level keyword and then, you would have all your supporting keywords as the prime keyword or the title of the videos supporting that and you would put them in a playlist, all linking up to the top video.

If you've got YouTube Silo Academy, there are several different silo structures that you can apply, a mono silo. Anyways, my point is you can play around to see which gives you the best effect. One of the things that you should do is instead of just taking the video, like a way that can help to add additional power to both your website and to your YouTube channel is to not only theme mirror, which is basically mirror the silos on your YouTube channel that you have on your website, but also to create from those siloed playlists is to embed the corresponding video that it's targeting the same keyword as the supporting post or the corresponding post on the website. Embed that video in that post, but embed the playlist instead of just the individual URL because now once again, now you're embedding a YouTube silo into a money site silo. Guys, again, it's iframe stacking. It's the same thing. Instead of just iframing in the individual video, now you're iframing the whole entire silo into that specific post with the video that targets that same keyword that that post is optimized for.

Let's say you've got five supporting articles in a silo. You've got your top-level silo page and you've got five supporting articles, so total six pieces of content. Your YouTube silo should be the same. The playlist should have the top-level video, targeting top-level keyword and five supporting videos. Then, what you do is take the playlist embed code, like let's say on supporting article number two, you embed the supporting video number two in the playlist, so the entire playlist is embedded, but it's starting at video number two. Hopefully, you guys understand what I'm getting at here. Very simple, let me show you. I've got this opened up here. Let me just show you what I've done here. We're going to back-

Adam: What a nice picture.

Bradley: Okay, so I just went and searched Semantic Mastery’s channel. Okay, I'm going to click into the channel. I'm going to go to playlist. I'm going to go to the Humpday Hangout playlist, which has got 206 Humpday Hangouts in it. I'm not sure why there's only 206, but anyways I'm going to click into that to play all. Now, I'm just going to pause this real quick because it used to be, like I said that you could just go to share and click embed and it would give you the option to grab the embed code for the entire playlist. It would say, “Start the video in the embed player at video number one,” top of the playlist essentially or at the current video. It would give you the option. Well, that option doesn't appear here anymore apparently. What you do is you could copy this embed code right here, so I just copied it to my clipboard. I've got this notepad file right here. I'm going to increase the font size guys, so you can see it a little bit better. The embed code is right here, so this is an embed code for just the single video.

To demonstrate, I've got this open. Let's go to edit page. Sorry, it's being a little slow. I'm just going to paste that embed code that I just copied. I'm going to click update. I'm going to go view the page. Now, you'll see that if I click play, all it is is that single video, Humpday Hangout number 206. There is no playlist. There's nothing else right. When we started playing the playlist, we copied it from that. Unfortunately, it did not give us the option. Here's what we do, go back over to here and if you take a look up in the URL structure, you'll see where it says, “At the end of the video play, the normal … “ I know it's small text guys, but at the end of the normal YouTube URL, there's an ampersand and a list equals and that is the playlist ID right there.

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List equals that what's beyond the equals is the playlist ID, but you need to copy the &list equals, the ampersand list equals and then the playlist ID. If we go back over to my notepad file, you can see that this is what I just copied out of that URL. What you do is you put that at the end of the video right here. You can see the link in the code, the embed code that's the YouTube video link. All we're going to do is take that &list, but you have to replace the ampersand with a question mark. I don't know why that is but for some reason, you need to have the question mark there. You just replace that.

I'll post this in the comment section guys and I'll also post it in the Facebook, where the original comment was, but you can see that all you do is take that list equals, so you add the question mark list equals and in the playlist ID, so watch. I'm going to take this, copy that. I'm going to put it right at the end, so at the end of that YouTube URL before the end or the closing quotation, I'm just going to paste that in. Now, I'm going to copy this code again, go back to my page, replace the code, click update. Now when I refresh this page, you see over here guys, right there is my playlist, right there. You see that? It just changed that entire embed code now to the full playlist embed code. You can see that I've got, if I close this down, which video did this play, curious.”

Adam: Hello and welcome to episode [inaudible 00:54:31]-

Bradley: Hey, it's Adam.

Adam: … of Humpday Hangouts.

Bradley: Hold on a minute, I want to see, I can't see what the fucking title is. Pardon me for a minute, let me check it out.

Adam: [inaudible 00:54:41] and we are going to say-

Bradley: Okay, so that was 210, so if we want to, we could come back over here and let's say we wanted to go to 199, all we would do is switch out the YouTube watch part of it, so same thing. I could just grab the share, go to embed, copy the code, go back over here, paste it in and then, grab that question mark list equals ID. I'm going to copy that and put that right at the end of the URL in the embed, click update. If we come back at what video was that I think that was 207, no 199. If we go back and refresh this page, it should be at 199. Let's just find out [inaudible 00:55:35] 199, see that? That's how you do it. Again, it just took me a minute to figure it out under the new interface or essentially they got rid of that option, but it's real simple. You just grab this part right here and I'm going to copy that and put that on the page for you. Wow, we still have a lot of questions to get through guys. I can stay 10 minutes later tonight, but that's it.

[inaudible 00:56:05], I'll tag you in the Facebook page Will, but this is the YouTube silo embed. There you go. There's a demonstration today. I don't usually do this on Humpday Hangouts, but there we go. A lot of [inaudible 00:56:24] just quick comments, oh cool. Dan says, “So having gone through Local Lease Pro, is there a next step or path for optimizing or using services to add more power and longevity for ranking locally?” Okay, yeah Dan, in about two weeks, I'm going to do an update webinar for Local Lease Pro. In fact guys, it's going to be a public webinar. I'm going to do the update webinar publicly. We're going to talk about a lot that I've discovered since we launched it because we're building GMB assets at scale like I said, like we're building dozens of them, now dozens and dozens of them. I've discovered a lot over the last month or so since we launched the product. Yeah, I'm going to be doing an update webinar in about two weeks.

As a quick answer, Local GMB Pro that's the advance that's the upgrade and essentially Local Lease Pro is how to get started and how to start setting up assets and very basic optimization that does tends to get results if you're doing your location research correctly. that's one of the big updates by the way that I'm going to be covering in the update webinar in about two weeks is going to be location research. I've completely kind of refined that process now and it's opened up a hell of a lot more opportunity guys. I'm going to be revealing that on that webinar. Again, we're going to make the update webinar public, so everybody will have the opportunity to join that. I would highly recommend that you … We're not going to leave it public for long. It will only be public probably for 24 to 48 hours and then, you got to be in Local Lease Pro to watch it.

One of the things where I'm going to be talking about is location research. However, if you're doing the location research, then if you just follow what's in Local Lease Pro that should be enough for your assets to start generating leads. If you need additional, if you find … Not all of them are going to be slam dunks guys. Some of them, you're going to find are more competitive than others and sometimes, there's no rhyme or reason to that either. There's just going to be some that are harder to get results from, so that's where Local GMB Pro comes in. Local PR Pro if you just want it to rank, like Local PR Pro is great for pushing into the three pack, but Local GMB Pro is about getting leads and getting results regardless or independent of rankings. That's where Local GMB Pro comes in. It's more or less the advanced training for Google My Business for those assets that need the additional push.

It's a good question, but pay attention Dan, be on the lookout. We'll give plenty of notice when we have the webinar and not only that since you're a Local Lease Pro member, you'll have access to the replay even if you don't see the live webinar.

All right, what's up guys? Lots of people commenting on the sales. Dan says, “Hey Adam, really sorry about missing my appoint with you, I got stuck with a customer. When I sat down, it was seven and I told him missed it.” Dan's awesome, thanks for letting him know.

Adam: Real quick, Donald, if you're not on our Facebook group, go join it, check out the post yesterday. We've got a template for local proposal, so maybe that's what you're looking for.

Bradley: Perfect, there you go. Yeah, I just saw that [inaudible 00:59:42].

Chris: Oh and it's free.

Adam: Yeah, it's a nice post too man. I like that post.

Bradley: Okay, let’s see.

Chris: Thank you. It's a 100% true by the way. Yeah, the first time I closed a client, I didn’t have anything to send to the guy, so I had to repurpose that thing that you guys are going to get. I had to repurpose it. I think it was from a CPA or something. [inaudible 01:00:07] I had to hack and slash a lot of stuff, but yeah now, we have it. I send it to you guys. You guys get, made an amazing job, so it's pretty cool.

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Any Suggestion For A Call Service To Show Customer Actual Sales Calls?

Bradley: John asks suggestion for call service, so I can show customer actual sales calls and possibly sell leads until I have a client. I'm not sure what you mean by call service John unless I talked about pay per call exchange networks such as like RingPartner for example that's one way you can monetize assets until you find a service provided that wants to lease the asset or purchase on a pay per lead basis. However, as I said very, very clearly in the training that pay per call exchange networks, you're going to have really, really shitty conversion rates. It'll be terrible. I don't recommend it, except for something very interim, like if you've got assets that are producing calls, you don't have the service provider in place, then I would suggest using a pay per call exchange network as a kind of a temporary thing, so that you can help to monetize those assets.

Typically, what I do is and it just depends on how many calls I've got coming in, but I'll just send them to a voicemail. Sometimes, people actually leave messages for like tree services or whatever, but for the most part, I'm just showing the call data when I'm looking for a service provider. In other words, like I don't have to show sales volume because that's not up to me to sell. My job is to generate the lead or the phone call primarily, not to sell. It's the service provider’s job to sell and it's not mine. My job is just to produce the phone call, preferably a qualified phone call, but it's not my job to sell, so I don't try to show any sales data. I do like to show call volume data and I can show call metrics if I have them. For example, like calls where they came from, so obviously if you're getting a ton of outside area codes and stuff, then they're likely solicitation calls or spam calls, but if you're getting a lot of local phone number calls, it's because those are probably bonafide leads.

Again that's typically what I do, I just send people to voicemail, unless I've got … If I've got a GMB asset or a cluster of assets that are producing a significant amount of calls and I don't have [inaudible 01:02:34] … Well, usually it doesn't. If you're producing a significant amount of calls, you should be able to find a service provider very quickly because you've got something very valuable. If for whatever reason, you're still struggling with that you could use something like a pay per call exchange network, but just keep in mind that again your conversion rates are going to suck and so trying to use that data to show to a prospect, “Hey look, these are how many calls I generated, I generated 60 calls in the last 30 days, but only had three conversions,” that would be data you don't want to show them. You know what I mean?

Again, don't worry about sales data John. Just show the call volume and preferably if you can show that they were qualified in some manner.

Marco: If I may, I may be jumping the gun.

Bradley: That's why I didn't mention it. I know [inaudible 01:03:27].

Marco: Yeah, we'll be working on something along those lines John. We're going to improve let's say the actual sales conversion. We're working on something, I mean it's really wicked and it's going to be really good. It's still a few months away, which is why we can't give you details because we're putting it all together as we speak. Once it comes out, John you're in the Mastermind and always remember that membership has its privileges. You'll be one of the first people to whom this is made available.

Should You Set up A Portable FireFox Browser And Use A Consistent IP Address With The GMB Listings You Create?

Bradley: There you go. David says, “With the GMB listings you create, to be safe and keep everything separate, should we be setting up a portable Firefox and use a consistent IP address?” It's not necessary what's … David, we've been talking about this every single week for weeks now. We'll repeat it again though. What's important is that whatever IP you use and again, it's not the IP guys. It's not the IP. It's the device. It's the browsing session. You want to keep that live. The IP can change that makes no difference anymore. Honest to God, it makes zero bit of difference if the IP changes. What makes a difference is if you end the browsing session, if you close the … Like logout, like if you log out of Google for example and then, change the IP and try to log back in, it can cause re-verification or trigger a text message or whatever. It can lock your account, but as long as you're logged in, you can change IP as many times as you want and it's not going to trigger re-verification or signing in again.

The idea here guys is not to assign a specific IP and always log in from that IP because what you're doing there is you're just logging into the same IP, but you're always ending the browsing session. What's important is to keep the browsing session live or intact, open all the time, which is how most … That's how real people engage guys. Do any of you on your home computer when you're not doing SEO stuff, do you ever log out, clear cookies and log back in and all that? I mean no you don't because you only do that if you're spamming and you're doing SEO work.

What layman, civilian out there, a non-SEO ever logs out, clears their cache and cookies and then logs back in? Nobody, especially if they've got a Google account, they've got an Android phone, their devices are all logged in at all times and they never logout. Google is creating an avatar of that person and all their browsing history and the content that they like and that they engage with and the type of searches that they search for, the products that they visit, the entertainment, the videos that they watch, like all of that creates a profile and a history. That's what you want to do with your profiles that you're creating for spamming purposes guys. You want to create profiles that the browsing session remains open at all times and then, it starts to develop a history, cookies and cache accruing, not cleaning. You don't want to clean that stuff. You want it to accrue because that makes that look like a more natural, real profile, which is going to be a hell of a lot less likely to gets terminated than if you just assign a specific IP through a proxy and always clear cache and cookies and logout and log back in because you're using the same browser.

That's why I talk about in the training over and over and over again guys, if you're doing any SEO work now in today's, like today, you should be using a browser keeper application. I don't know if that's the proper name. I just made that up. It's an old joke, I just made up, a browser keeper like Browseo or Ghost Browser and there's probably other ones out there, Firefox, whatever you mentioned. Portable Firefox might allow you to do the same thing, I don't know because I'm not familiar with that. It's a good question David. I'm not picking on you, but like I said just don't worry about the IP guys. It's about the device and the browsing session, keep it open at all times. Using a browser keeper app like Browseo or Ghost Browser will give you that ability. Then, you don't even need to use proxies. You can do it from your home IP and it will be fine.

Marco: The problem with portable Firefox is that when you say profiles, sometimes and for whatever reason, the cookies will be wiped away, which is what we want. We want all of that activity. We want all of that information to be kept-

Bradley: Correct.

Marco: … forever and for whatever reason, when you go from profile to profile, sometimes you'll come back and that information that you want in there, the cookies and whatever, it'll be gone. That's the problem that I found with Firefox.

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Is There A Better Option Than P.O. Box For GMB Verification?

Bradley: There you go. Marcus says, “Setting up …” Marcus Aurelius that's funny. Anyways, “Setting up GMB in a different city, any better options than P.O. box for GMB verification?” Yeah, mgyb.co, just go purchase it from us, save yourself the time and the hassle. We'll give you a 60 day guarantee on it too, so just go to mgyb.co, which stands for Make Google Your Bitch and take a look at the GMB verification options.

When Is The Approximate Date For The GMB Posting Service In MGYB Store?

Do you have an approximate date from when GMB posting will be live on the MGYB store? Good question, Marco?

Marco: I'm not sure what he means by posting.

Bradley: The GMB posting, done for your posts.

Marco: Oh, the done for you service?

Bradley: Yeah.

Marco: It's almost available as we speak. I know we've been saying that for a while, but I was just talking to Caesar. I met with him today and that's one of the things that we discussed. We just have to set it up. I mean we're changing the framework that we're using so that all of the things that you can add to it because there’s just so much. We want it to be really simple. We don't want you to purchase one thing and then have to come back and purchase another, purchase another. It just becomes onerous and cumbersome and we want to eliminate that.

Bradley: That's awesome Will. Yeah dude, no problem man. When you said that he couldn't figure it out, I went back and looked at those embed codes and all I did was just take a look at the actual code. Guys that's one of the ways you can figure this stuff out. I mean it's not magic. It's just simple like I just copied the code from one of the blog posts that had the playlist embed, the proper embed code and I just compared it to the embed code that you get now and that's how I identified that question mark list equals and in playlist ID. That's all I did, but just compared those two embed codes and it stuck out like a sore thumb. I mean it's not magic. I'm not super smart. All I did was just compare the two and saw the difference between them and identified what it was and that's it, problem solved.

Is It Okay To Use Zamora SyndBuddy To Auto Post From The Blog To Branded Social Media Sites?

Ray says, “I've got a four-year client. His rankings are slipping after a site rebuilt. It's not a local business. It's international. I don't want it all to a tank from software footprints that Google doesn't like.” Well, Ray, first of all, yeah when you do like a major structural change on a website, you're going to see dancing. With the very limited information you gave me in the question, I'm not going to assume that you haven't waited past the normal Google dance time. I'm just going to assume that you've done all that but just for everybody else's benefit, pretty much all the time when you significantly change the site, like change the theme and structure, layout, those kind of things, it will dance, the site will dance and that's normal. One of the worst things you can do is during the dancing period is to go in and start trying to change up a bunch of the SEO components of the site because that can really trigger, like it can essentially sandbox your site because it's almost like a mousetrap, like a trap that Google sets.

Now, again, I'm going to assume that you waited out the dancing period and now, you're trying to find ways and it's still continuing to slip and that can happen also. I'm not sure why that would happen, unless like you said there's some sort of footprint issue that Google doesn't like. Again, if it was the same type of content stuff, I don't know why that would happen. However that said, is it okay to post to the site blog and use a plugin like [inaudible 01:12:05] to auto post to Facebook, YouTube, Vimeo and other 20 or so social platforms owned by the website business? Yes, as long as they're branded profiles, there's no problem with that whatsoever.

I would highly recommend that you're syndicating content to your branded profiles. Now, you can have other profiles like share content and such, but I would like essentially share, but wouldn't republish the whole post on other like third-party type or persona-based accounts. Branded accounts, yes. Persona-based accounts can mention and link to content, but I wouldn't republish the content that makes sense. I'm not familiar with how Send Buddy works, but it sounds very similar to what our IFTTT applets would do or any one of those other types of tools that our content syndication type tools, Snap, the social network auto poster plug-in is another one that does that, which is a WordPress plugin. Same thing, just select branded profiles to link or to republish content to. You can link to your content from third-party profiles, but don't republish to third-party profiles. Does that make sense?

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By the way, yeah, I mean if you want to use additional syndication stuff, you certainly can. A lot of that can be accomplished with IFTTT, but if you want to use a plug-in, if it's quicker or faster, easier, whatever, sure do it.

Okay, Jim, just contact [inaudible 01:13:30] in one of our groups and whatever group you're in, a Facebook or just post in the group, say, “I'm looking for an indexing service.” We'll make sure [inaudible 01:13:38] gets tagged on it. You can go, just visit him direct. We don't have that service available in MGYB yet, but we're just directing people, like direct to [inaudible 01:13:47] because he's awesome. He'll look you up. [inaudible 01:13:53] Over ray Bartholomew, again he says, “If doing more than one client AdWords campaign, should I get some special status from AdWords? Yes, AdWords manager count. That's what you should set up, absolutely. Ray, just go search Google Ads manager account. It's not AdWords any more, Google Ads manager account and then, sign up for that. You're going to need a new Gmail account. You don't sign up with an existing Gmail account. You got to create a new one, but at least in my experience, they don't make you jump through hoops to create it. It's usually just an easy creation process and then, you'll assign Google Ads accounts to the manager account, so that you'll be able to access from the manager account.

Okay, oh sweet, we're done.

Marco: All right, one last thing before you go, guys subscribe to our YouTube channel, come on. It really helps us out. It really helps us keep this free, keep this venue going with four years and counting. We plan on just going as long as we can. It helps us out when you guys go and subscribe to our channel and the activity in our channel also helps us out. Please, go and donate, donate to the charity. It's Thanksgiving, it's a time to be grateful for everything that you have that you've been given, for all of the blessings, but it's also time to look outward and see how much need there is and to know that simple five bucks, like I said a cup of coffee can make a world of difference to a child.

Bradley: Yeah and definitely, guys try to, if you can even $5 like you said, $5 if everybody that came and watched Humpday Hangouts donated $5, it could make a significant difference in a lot of children's lives. Definitely do it. Besides that guys, everybody have a happy Thanksgiving. We appreciate you all hanging out with us, even though we went late again, so thanks. We'll see everybody next week. Happy Thanksgiving.

Marco: Happy Thanksgiving, bye everyone.

Bradley: Bye.

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Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 210

By April

Click on the video above to watch Episode 202 of the Semantic Mastery Hump Day Hangouts.

Full timestamps with topics and times can be found at the link above.

The latest upcoming free SEO Q&A Hump Day Hangout can be found at https://semanticmastery.com/humpday.

 

 

Announcement

Adam: Hello and welcome to Episode 210 of Hump Day Hangouts. I am Adam Moody with Semantic Mastery. We are gonna say hi to everyone real quick before we dive into some announcements and questions from everybody watching us live. Also, if you're watching this on YouTube, we noticed from time to time that we get questions over there, but you need to come to semanticmastery.com/hdquestions and ask your questions there, that's where we're monitoring. Before we dive in, real quick, Chris, how are you doing, man?

Chris: Doing good. Good weather in Florida always the last couple weeks. I highly recommend it, like I love it. How are you doing?

Adam: Not bad. It's like 60 here, which is perfect. Everyone in California thinks it's like the middle of winter and I'm just enjoying myself. This is good. Marco, how about you? How's the weather for you, man?

Marco: Things are good here, man, transitioning to the dry season. So we're gonna have about five and a half months of absolutely no rain, not even a drop. I'm looking forward to … Yeah, but then, it's seven months of afternoon showers. You gotta pay the price for the life you live, right?

Adam: Yeah, fair enough.

Marco: But always warm, like if it were 60 here, we'd all be dying literally. It's freezing cold.

Chris: [Inaudible 00:01:19] stay in Florida.

Adam: Definitely. Bradley, how about you, man? How are you doing?

Bradley: I'm good, I'm happy to be here. Got lots of stuff going on at the moment. Just been really, really busy. In last week, well, I took off for a couple days because my sister got married again. I actually got to go down to Hilton Head, South Carolina and meet one of our members, Ed, who also went to POFU Live; he's in the Mastermind also. That was cool because I got to spend an hour with him just chatting. It was really, really cool. I always enjoy getting to meet members whenever we have the opportunity. So that was a lot of fun. But I had to take really Friday and Monday off, so now I'm behind.

Besides that, I got a quick little story to tell very, very quickly. Just last week, it was funny because I was actually reviewing the Hump Day Hangout from last week and I was talking about mitigating risk. Marco and I, we were talking about reducing exposure and trying to mitigate risk because, if you put all your eggs in one basket and Google takes that basket, you're screwed, you've lost all those assets.

Well, I was using a test with what's called GMB Location Groups. It's a setting inside of Google My Business. I was running a test on a set of GMB assets for a particular metro area, so one metropolitan city area. I had seven assets in there that were fully optimized, 100% done. In fact, they were the seven assets that my VAs has been training on as he's been learning the processes for doing this whole method, the Local Lease Pro model, essentially.

Long story short, on Saturday, I was down at the Hilton Head and I happened to get an email saying that the account that was used as the recovery email for that particular GMB manager account, which had to be turned into an owner in order to use location groups, had been terminated for violating Google's spam policies. I lost all those damn assets, every single one of them, and I can't even access them through the original Google accounts now, guys.

That was three weeks work, not necessarily my work, but my VA's work wasted. Now, is it all bad? No, because I learned a valuable lesson. Number one, don't use GMB location groups, it's like a trap, number one, lesson number one. Number two is always mitigate risk. Don't set yourself up with vulnerabilities that Google can take … We exploit Google's vulnerabilities. Don't you think Google will exploit ours? So I learned that … In fact, I'm actually updating the entire process for how to first log in and set up and manage a lot of GMB assets. I'm updating all those processes this week, in fact, because we have to do something new that reduces our overall risk.

Anyways, that was my little story. I'm a little bit behind now because all the work that I've done for the last several weeks on all the processes now has to be updated and redone. But that's the cat and mouse game that we play.

Marco: Yeah. One of the great things about our Mastermind is that we do all of the testing, we take all of the risk, we were the ones who go in the lab. I mean, we do encourage our own people to test so that they can verify that our results are what we're saying they are. But it's one of the things that we do, we go, we blow things up and it happens, and then now we know what not to do. And right into our Mastermind, we'll share all of test result with the membership exactly what was done so that they don't repeat the process and get stuck losing assets because nobody wants to lose an asset, especially not seven. But so be it, lesson well-learned and it's a lesson that the Mastermind doesn't have to repeat.

Bradley: That's true and, just real quick segue, that leads me to, that's kind of like what the Mastermind is about. The scaling option, like doing all these heavy processes and stuff, is really reserved to the POFU Live group attendees at the moment, but we're polishing all this stuff. Obviously, the Mastermind, we update, like tomorrow we've got a Mastermind webinar and I'm certainly gonna be talking about what not to do because I want to make sure all of our members are fully aware of what not to do so they don't lose assets.

But once we have this 12-week process done, that the POFU Live attendees are kind of in accountability group with me right now, and we've got a target that we're trying to hit at the end of 12 weeks, which is 50 GMB assets fully developed and ready for monetization, if they're not already monetized by that point, and so when we're done at that 12-week period, we will have discovered or perfected, really fine-tuned the method and all of the processes to get us there, to get us to that point. That's when we're gonna release in its entirety the Mastermind.

That training will not be released outside of the Mastermind, period, and that's only because it's highly valuable and we put a lot of work. In fact, the other members of the POFU accountability group with us, that's like 12 of us in there, and so that's a lot of intellectual property, a lot of a work that goes into that. So the Mastermind members will get that.

But that's just one of many things that we do there. For example, we had some questions about how to structure ad ID pages and set up as three buckets with HTTP, SSL protocol, and all that stuff. Two weeks ago, we went in and showed exactly how to do that. I mean, it's just stuff like that that we do in the Mastermind all the time.

Adam: Yeah. Something else that I just remembered, that reminded me of, Bradley, was, I think it was Jason who posted yesterday, who's one of our Mastermind members, just out of the blue was like, hey, I've seen some questions about blah blah blah-, not blah blah blah, but some heavy-duty IT stuff. He's like, “Hey, if anybody needs help just ping me. I'll do it for free if you're a Mastermind member.”

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That's just awesome to see. Again, you get that in a tight-knit group like that. It's cool having that ability. Everyone who knows our story kind of knows where we came from and how we were part of a Mastermind. That's why part of why we do this to get that community, it's not just a jumble of people, you do have a community.

Bradley: Yeah.

Adam: Well, cool. I also want to say then to you guys, we mentioned the GMB stuff, we've got a sale going on right now at MGYB. It's wrapping up today. So if you're interested or you need a GMB verification service, whether it's for your clients, it's for yourself, you're doing some lead gen, head over there. I posted it on the page. If you're watching the replay, sorry, it's probably too late. But a good reason to watch live and open the emails is you get a 35% discount on that service right now. So head over there do that.

Real quick, too, if you're joining us for the first time, thank you so much for watching us. If you want the right place to start, because it is one of the questions we get, “Hey, where should I start? Should I take this course and do that?” start with Battle Plan. No matter what you're doing, even if you want to hop into Mastermind, get the Battle Plan, come join the Mastermind. That's the path. The link is on there. It's a great way to get repeatable results, which is why we put it together, so that we can have that. It's our home processes put into an easy-to-digest format.

Then, obviously, like we've been talking about it, if you're ready to take things up a notch, if you wanna scale, you wanna grow, then the Mastermind is the place to be.

Bradley: Did you open up Local Lease Pro as a standalone product now?

Adam: Yes.

Bradley: I'll be damned. I didn't realize that was available yet. Okay.

Adam: Sneaking that onto the page, if people are interested.

Bradley: Yeah. Okay.

Adam: I'm gonna say no more.

Bradley: Everything I've been talking about with this Local Lease Pro method, that's it. Most of you guys are probably aware of it because of the Side Hustle Toolbox promotion, that was our contribution. But now that that's closed, it's a standalone product. I'm gonna be updating that in a couple of weeks with some of the new processes that I've just discovered.

Again, GMB, like the actual optimization process has changed slightly. Not much, but slightly, and I'm updating the processes for my VAs right now. So next week, I'll kind of polish it up a bit and then add that into the Local Lease Pro training. So if you guys don't have it yet, I recommend you get it. This method is freaking killing it. I think it's the most opportunity I've seen in my local marketing career. I mean that, so check it out.

All right. Can we get into questions?

Adam: I think so. If you guys are good, let's do this.

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Do I Need Access To A Client's Website If I Do Local SEO For Them?

Bradley: All right. Starting off with Chris Green posted a support question from Vincent. He says, “I'm considering to join the RYS Reloaded or the GMB course. My question is this: if I do SEO for local businesses in my country, which is Malaysia, do I need to have access to my clients website?” No. It can help. You don't have to have access to the client's website, but it would certainly help because you could take care of some on-page SEO issues. In other words, you can optimize the site itself, which is considered on-page SEO, and that can help that can help quite a bit.

In fact, with proper on-page SEO, a lot of the times you can rank a site with a fraction of the off-page SEO because any off-page SEO that … If on site is proper, if it's tight, if it's strong, then any off-page will significantly affect, it will have a strong impact on the site because then the site will respond well to off-page because it is a well-built, well-structured site.

But that doesn't mean that you have to have access to the site because you can accomplish through off-page. You can still rank a site with off-page. If the on-page is terrible, then you probably are fighting a losing battle. But if it's decent, then you could probably still accomplish what you need to, depending on how competitive the keywords are that you're targeting. But it's likely that you could still accomplish what you needed to with off-page alone. But again, there are benefits certainly to being able to access the client's website. Right? If you're starting with garbage, it's gonna be difficult to rank. So just keep that in mind. Okay.

It helps, it's not 100% necessary. Well, it depends, right? It depends on what the status of the site is currently. If it's a shitty site, if it was built poorly, optimized poorly, or if it's spammed to death or whatever, then you may never be able to rank that site. But if it's decent, if it's fairly okay, then you could still just apply off-page methods and probably get the results that you want. However, if you can do both, manage the on-page and the-off page, you will get the best results. Right?

Are The SEO Methods In RYS Reloaded And GMB Work On WordPress.com And Wix.com Websites?

Number two, he says, “If my client has a WordPress.com or Wix.com website, can the SEO methods taught in RYS Reloaded and GMB work and getting first page ranking on Google?” Well, yes. Well, Local GMB Pro course is not really anything that have to do with websites, right? Local GMB Pro is how to optimize Google My Business and set up all of the Google assets to rank. Well, not even to rank, but to just generate leads from Google, independent of ranking. That's what Local GMB Pro is about. It's about getting leads, getting exposure from Google My Business, whether it ranks or not, and that's what that whole … Again, despite traditional SEO, Local GMB Pro can generate leads from Google. Okay. So that's what local GMB Pro is.

RYS is about using Google's assets as an off-page tool as well as an entity validator, an authority builder, and multiple other things. But it's more of an off-page thing. Again, it has nothing to do with the website structure or the platform itself, WordPress or Wix. It doesn't matter because all you're doing is using Google properties to push relevancy and authority over to whatever property is that you're trying to rank.

Marco, do you wanna chat about that a little bit?

Marco: Yeah. It's just one of the pillars that we teach, ART, the art of ART, activity, relevance, trust and authority, both on the link origin and on the link destination. What that means is you get visitors no matter how you show activity and Google reward you as long as everything is relevant and you're working with trusted and authoritative entities. If you become along with that, a trusted and authoritative entity, then you get rewarded. Google will also reward you for being in Google because Google trusts itself. It's the ultimate as far as what it trusts. So working in what we call working inside the belly of the beast also has its rewards.

Yeah. As Bradley said, it makes absolutely no difference. I mean, you work with whatever. I mean, you have a free WordPress blog ranking for … what is it? Free-, no, not free. SEO Virginia. Yeah. I mean, it just goes to show that if you get that activity in there, everything else just fall into place as long as it's relevant, trusted and authoritative.

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I keep telling people, and I just mentioned it in our Semantic Mastery Facebook group, the Mastermind, that ART, A-R-T, will trump anything. It will even overcome any of the negative factors, of the algorithm, penalties and all of that. You become almost immune to anything that Google has to throw at you because you're signaling rank pot-, excuse me, rank brain in the way that it wants to be signaled. You're doing the Google tickle, the T tickle. I mean, it blows up. It becomes a self-feeding monster once you get all that activity in there.

Bradley: Yeah. This is an example of what Marco was just talking about, this is that WordPress.com. So free wordpress.com blog, guys. If you take a look at this, there's no content on this page. It looks like there's content, but the only content on this page is this right here. That's it. The rest of those are embedded files. That's RYS at work there, guys. That's RYS Academy right there at work. Okay. Again, go view page source, the post body, the article body of this post. The content body is this right here. That's the only text on the page. The rest of it is all embedded files RYS style, and that's all.

Look at that, guys. It's ranked number three in organic for SEO Virginia. I mean, that's pretty powerful. Again, that's all off-page stuff. There is some on-page going on there because of the iframes that are actually embedded in this page, but it's primarily an off-page thing that's got this ranking. And that's the power of RYS, right?

By the way, the Google site as part of the stack and that's been number one since May of 2015. Guys, that's been number one since May of 2015, or within a few weeks anyways, that's when it was published. Look at that, it's a horrid site. It was just for a test purpose, guys. Still ranked. Still ranked, it's three and a half years now. Still ranked. Anyways, there you go. Will it work? It damn sure does.

How Do You Get The URL Of A Scheduled Post In The MGYB GMB Service?

Dustin's up, or Da B. “Hey there. I'm using the MGYB post scheduling service but I was wondering, in the Local GMB course you link to the previous post but when I scheduled a post, then I don't have the URL of the last URL because it will be scheduled. How do I link to the post then if the last post yet is not published or is not published yet? Greetings. Dustin.” That's a good question Dustin.

Marco, that's something that I think Rob was talking about that was going to be a feature, that was going to be released soon within the auto poster was the ability to silo a post. Is that correct?

Marco: Yeah. We keep going back and forth with Shripad. I'm not sure if that's available yet. But I mean, there's an easy solution to that. Link in the body or you're still not gonna have the post URL. You would need the original post URL, and then the next one, then the next one. So Shripad will have to come up with something regarding that so that we can solve that issue. But, yes, he is working on it so we can silo GMB posts.

Bradley: Yeah. I'm thinking if the script would wait until a published one was pulled and then grab the short URL and then link to that before the next one that's scheduled publishes. You know what I mean? That would work to build a silo on that. I know that if you post the post … So you publish the post, then you grab the URL and link to it from the next post. But, you're right, if you wanna schedule out multiple posts in advance, right now there's not an ability to do that yet.

But that's something, Marco, if you wanna make a note of that specifically, silo posts together, schedule post together, which I'm sure that can be integrated at some point. Right now that's not something that can be done, Dustin, but we're working on that. It's a great feature.

Marco: No. Dustin, what I would suggest is you just have your VA go in and add links as needed.

Bradley: As they're published.

Marco: Correct.

Bradley: Right. As they publish, go grab the URL, and then go post the next one. That's the only thing we can do to daisy chain them together right now until we have the automation such that it will be able to do it. Okay.

Jordan says, “On one of the, or …” Okay. One of the guys, here we go. “One of the guys on our SEO team said after an SEO pitch this probably sounds like magic to them. I still can't believe we get paid for this stuff, almost like grownup version of video games. Haha.” That's funny. Well, I can believe we'd get paid for it, man. Think about all the testing and all the studying and all the learning and stuff that you, guys, and the money that you invest in your education and to tools and all that stuff.

I mean, we spend a lot of time learning this stuff, guys, we should be paid for it. I mean, think about that. We spend all our time learning how to perform this SEO magic stuff. A business owner that's doing plumbing, for example, he's out unclogging drains and that kind of stuff. He wouldn't have time to learn all this stuff. How do I know? Because I was an electrical contractor and I had to learn how to do this shit while I was doing electrical work. It just so happens I found that I could make more money at this, that's why I switched to this all together.

What are you gonna say, Marco?

Marco: Yeah. I was gonna say we deserve to be paid and be paid well. I mean, do you know how much time we've spent between RYS Academy, RYS Reloaded, Local GMB Pro, Local PR Pro, Local Lease Pro? Do you know how many hours have gone into researching that and making it work? Making that all work hand in hand so that one pushes the other and you're pushing ultimate power to whatever destination so that that client's phone rings?

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Yeah. It may seem like magic. “Well, my phone rang. You did all that.” But it's actually just hours and hours and hours of being a total geek.

Are There Ways We Can Use Press Releases Based On The Battleplan Aside From Launching A New Site?

Bradley: Rabbit-hole time. Yeah. Dan's up. He says, “I've looked using press releases based off the Battle Plan and saw that you have them at the store. Besides using them for launching a new site would there be other places that I could use them? I do some consulting on the side for local businesses and build sites, lead gen, et cetera?”

Yeah, Dan. “Press releases are my favorite off-page or link building method really. Like no question, I absolutely love press releases. I use them as my primary off-page link building tool or method. I still use spam links from time to time for certain things, but for the most part I'm using press releases for link building.”

Yeah. You can use them. Guys, there's dozens and dozens of things that you can publish press releases about. I've talked about them. Dan, we have a course called Local PR Pro which is specifically about how to use press releases to rank in the Maps pack, to get Google GMB, Google My Business profiles ranked in the maps pack using press releases. Right?

That's what that course, Local PR Pro, is all about. In that course, I talk about how there's multiple different things that you could publish a press release about. Because that's a question that comes up often, “Well, I don't think my client has anything that's really newsworthy to publish a press release about.”

But think about it, getting a five-star review, you could publish a press release about receiving a five-star review or your client. Or you could publish a press release about a new employee being hired. Or a seasonal change to the product line that's available. Or the services that are available, depending on what kind of business you're dealing with. Or an accolade that the company receives, some sort of award or something like that. Or any charitable things, any charity events that they're hosting or that they contribute to or participate in. Right?

There's just dozens and dozens of things, hooks, angles that you could use to write a news release or something that can be … Guys, you can even publish a press release about a new blog post that's been published on the website. No kidding. I mean, you just have to get a little bit creative. Dan, when I say you have to get creative, I don't mean you. I mean, what I would recommend is hiring a PR writer, from Upwork or something like that, that can come up with these angles. A good press release writer can come up with a newsworthy angle for just about anything.

Again, if you're doing a lot of this work, you could hire a PR writer, a good PR writer from like Upwork or something like that. Or if you've got a good press release distribution service that you subscribe to for monthly press releases or whatever, if they've got good writers in-house, which most good services do now, then they'll have writers that are already trained on how to find news where the angles or to create hooks or their stories for the press releases. Right?

For example, if you use the MGYB press release service, the writers there from the Press Advantage distribution network, if that's what you're using, it's fabulous, and there the press releases are almost twice the content length of typical press releases. There's somewhere in the neighborhood of 750 words as opposed to 300 to 400, which is what most of them are. So those writers are really, really good, like their sole purpose in life is to find an angle or to create an angle to write a press release about. Those are the same writers that you have access to when you buy a press releases from us individually.

Okay. Anybody wanna comment on that before we move on? It's a good one, Dan.

Marco: No. I think you hit the nail on the head. They're great for just about everything. The only thing that you have to avoid is self-promotion, but you get that from most of them. You just have to define what self-promotion is. You go and you advertise. Well, we're in Facebook, if you've just started your Facebook page, we're doing this, we're doing that. It's still self-promotion. It's just not getting sales. That's what you wanna try to avoid.

Other than that, it's fantastic for link building. Not only that, if you hit the press release, whatever the distribution network is with link building, it'll push through. You're putting a filter in between the destination so that you hit that with link building. It'll power it up even more. They just work really well for everything.

Bradley: They damn sure do. Like Marco said, you can actually do self promotional PRs, but the salesy part is what you gotta leave out. They shouldn't be salesy. But they can be self-promotional. Again, a good PR writer will be able to disguise a promotion as a story, a news story, and that's really what you wanna do. That's why I say don't do it yourself. If I had to write press releases, I'd be a very miserable person. I wouldn't wanna do it, but some people enjoy that stuff and they're good at it. All right.

Is It Okay To Start With Battleplan Before Going Into The Mastermind and Syndication Academy Courses?

Andrew Walker's up. Andrew is a local guy to me. I was in lead share, like a breakfast lead share group with him for several years that I don't attend those things much anymore. Andrew is a great guy. Anyways, it's good to see you here, Andrew. I haven't seen him in a while. He says, “Hey guys, it's been a long time since I've been on Hump Day Hangouts. I got caught up in the cold calling strategy to build my business and also had a case of the shiny object syndrome.” Well, we all do, Andrew. Don't beat yourself up, buddy. We all go through that. I promise you, I've been through it. I still struggle with that, to be honest.

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“I don't fully understand how powerful-,” or excuse me, “I didn't fully understand how powerful digital marketing is and what it can do for your business. You would think that that's a no-brainer for an IT guy. Anyway, I'm back for real and I'm ready to learn this stuff. I've just downloaded the Battle Plan. I'd love to get involved in the Mastermind, but I'm not able to afford that at this time. Syndication Academy looks to be a great runner up. Can I start there to get things going or just start with the Battle Plan? Thanks, guys, and congrats on your four year anniversary.”

Okay. Great question, Andrew. Again, glad to see you back, man. The Syndication Academy is, yeah, it's good, however, because, I'm not gonna knock Syndication Academy, but what we recommend is, especially for you, Andrew, you're running your IT business, your IT services business, and so it depends on how much time you have. If you've got a lot of time and no money then, yes, pick up Syndication Academy because then you can learn how to build your own syndication network, which is gonna be one of the critical components to your business in expanding your reach and helping to generate more leads, it'll help with your SEO and all that kind of stuff.

However, there's a lot of time that goes into learning how to build a syndication network and, unless you plan on building syndication networks for others or selling them to others, I wouldn't recommend that you go through all the trouble of learning how to build all that stuff for your own branded syndication network, for your own business. If you're looking to try to grow your business, then your time is better spent not learning how to build a syndication network that you're only gonna build one for your own business.

Your time is better spent marketing your business. You can instead just buy a Done For You Syndication Network from us and we will build it to our specifications, which is exactly what we teach in the training. You can save yourself weeks of study and implementation by just buying a Done For You Syndication Network and you still reap the benefits of it without having to spend weeks of your time. Does that make sense? They're inexpensive enough that there's really no reason that you can't just buy a Done For You Syndication Network from us. It's cheaper or about the same price as the cost of a month tuition to Syndication Academy. Right?

Anyways, my point is, if you want, Andrew, since you can't join the Mastermind yet, what I recommend is that you attend our Hump Day Hangouts regularly on Wednesdays, ask your questions here try, keep it to one question per post. In other words, you can post a few times, but try to keep it one question per post please. Ask questions here and we will try to guide you in the best way possible to help you to start growing your IT business, just from these Hump Day Hangouts. Then once you have generated some revenue you can always come join the Mastermind, which is your best bet, because the Mastermind is not just about marketing stuff.

Guys, we've gotten away from just teaching SEO or just teaching marketing methods. It's more about building your business regardless of whether you're building a local agency or consulting firm, or you want to build your own brick and mortar business, or virtual business for that matter. We want to teach you how to do all of that, which includes marketing and includes SEO, and includes all that stuff, but we're not pigeon holing our training into just marketing training, if that makes sense. A lot more goes into it than that.

I would suggest, Andrew, that what you do is come back and join us here in Hump Day Hangouts, get involved, stay engaged, ask questions. We also have our Facebook group, the SEO tutorials Facebook group that you could ask questions there. As soon as you're able to, I would invest in joining the Mastermind so that you can get, basically, almost one-on-one guidance from each one of us my partners and I as well as all of the other members in the Mastermind that are also savvy business owners. Right? That's part of why it's Mastermind because it's not just about us teaching all the time, it's about everybody in there contributing and helping each other, which is fabulous. Okay.

By the way, one of our top members, longtime members, Jason Johnson, who is what Adam was just talking about at the very beginning of this Hump Day Hangout, he was mentioning somebody was having difficulty setting up their MX records for G suite email to use their domain for their email within G suite. Jason Johnson posted, “Hey, I saw somebody was having trouble with MX records. Hey, I'm an IT guy. If anybody has any questions or any problems, tell them to reach out to me. I'll help them for free as long as they're a Mastermind member.”

Andrew, what I'm saying is, Jason is an IT guy who's been in our Mastermind. He does digital marketing on the side, but also markets his own business and somebody that you could absolutely click with. Probably the two of you could chat about what he's doing for his business and what's working for him in generating leads for his IT business and all that kind of stuff. Right?

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Again, that's part of the power of a Mastermind. It's not just learning from me or Marco when, you know, I'm gonna teach you how to generate leads for your business, but I generate leads for contracting businesses. Right? You're trying to generate leads for IT services, and computer repair networking, and that kind of stuff, so why not get the advice direct from somebody that's already generating leads for that type of a business, which we have members in our group to do that? Does that make sense?

That's the power of a Mastermind. Okay. So that's what I recommend. In the meantime, if you don't have the money, come back here, ask questions, implement what you can, go through our YouTube channel Semantic Mastery, youtube.com/semanticmastery. Use the channel search function, ask questions over there. You're likely going to find already video answers for many of your questions. Then, like I said, anything that you can't find answers to, post in either the Facebook group or post back here on the event page every week and we'll come in and answer your questions. As soon as you can generate a little bit of positive revenue, I would reinvest that back into your education and into building your business by joining the Mastermind, getting guidance from us as well as our other members.

Marco: I'm gonna give him just a couple of weeks. First of all, welcome back, Andrew. Sorry that you had a shiny object syndrome. I mean, that sucks and it makes you spend a whole lot of money and time chasing. It becomes a useless path. You fill up your computer with a whole bunch of garbage that you're never going to use and you realize how much money you spent and then you get caught up at where you are right now where you ended, and dropped all that money and you have nothing to show for it.

But that's okay, lesson learned. The two examples that I'm gonna give you is, I'm gonna give you Paul Fussell, who's always in these Hump Day Hangouts, and I wouldn't be surprised if he drops in today; or if he isn't, it's because he's out making money. He was at POFU Live, as a matter of fact, our event. The way he went about doing it, he come into Hump Day Hangouts, ask questions, and then go and go and apply. Ask questions, go and apply. then he started purchasing our drive stacks to rank. I know that he was doing dental for a while, I don't know what he's doing now.

Anyway, the thing about Paul is that he just went and he got Done For You services, and then he was chasing clients. Every time he'd get a client, drive stack, and that's how he would he would rank them. But that's Paul and that's how he did it, so Hump Day Hangouts and Done For You services.

Then, we get to Jordan in Syndication Academy. Jordan lives in Syndication Academy, he's always there. He's one of our, I don't know, one of our long-running and most active members of Syndication Academy. He runs an agency and I think he just got a huge nationwide client, but it's from Syndication Academy. I'm not gonna say that he got everything from Syndication Academy, but I know that that's his foundation and I know that that's what he's doing to rank his clients, to help his clients and to help his agency.

He has an agency, actually he's an agency owner, but he decided that Syndication Academy was the thing for him. But, of course, they'll all tell you, and Jordan will tell you that the Battle Plan is the place where you start, and you have to follow it. If you follow the Battle Plan, then you're going to get to our Done For You services.

It's a whole lot easier to go and buy a Syndication Academy Network, as Bradley mentioned, than to learn how to build a one-of-a-kind that you only need that one time. Why not go buy it and pay that than to pay a monthly membership to learn how to build one, or you might not wanna learn how to build one, or you might need?

It's just to buy them and then go and sell it to clients, to people you know. Then, you pitch the benefits of being branded of having that footprint of being seen, of your content being seen everywhere, pushing your content to where the people are hanging out. So that's one of the benefits.

You could do it many ways. Now, of course, we're always going to tell you that the Mastermind is the place to be because that's where like-minded entrepreneurs hang out, people who want to grow their business and get away from just that weekly paycheck and having to wait until the next one so that you could do whatever it is that you wanna do. We wanna push you, guys, past that. We call it POFU, position of fuck you.

Whatever that position is for you, Andrew, we want you to get there. There isn't just one way to get there, but we do wanna help you get there. So whether you choose Hump Day Hangouts, whether you choose Syndication Academy, or what we suggest, whether you join our Mastermind, we're going to help you any way we can. That's what we're here for.

Bradley: That's right. Let's not forget Mohammad. He's a shining example. Mohammad Mackey. He started by just joining Hump Day Hangouts and coming and asking questions week in and week out and for months. Eventually, he got to a point where he landed a couple of his first clients and started making enough money. He came and joined the Mastermind. Then, he went through a little bit of a struggle for over-promising to clients and ended up losing some clients and had to drop out of the Mastermind for a little bit.

But he kept coming to Hump Day Hangouts and asking more questions, even during that time where he had to back out of the Mastermind, and he got the education that he needed and he implemented it. Right? It's nothing we did, all we did was provide him with information, but he's the one that took action and kept at it. He kept persisting in working and he kept finding stuff that wasn't working until he found stuff that did work. Then, he landed some clients again, got his money back up, and joined the Mastermind again.

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We have multiple examples of people that have done that just by starting here, right here at Hump Day Hangouts, Andrew, and you can do that too. Right? The Battle Plan, like I said, will tell you do this, this, this, and this, and you're going to start getting results. It doesn't say that you have to learn how to do those things, it just tells you apply these things. Right?

You can either learn how to do those things and do them yourself or, as a business owner, it would be much more efficient with your time to just purchase the Done For You services and apply them in the order that they're recommended and reap the benefits of those without having to learn how to do it. Okay. Great question. Again, glad to have you back, Andrew. We're happy to see you participate and be a lot more engaged over the coming weeks.

What Are The Factors You Consider When Finding The Best Keywords For Ranking Opportunity In Local Lead Gen Campaigns?

Gordon's up. He says, “Hey guys, thank you very much again for the help you provide on Hump Days. It's greatly appreciated.” You're welcome, Gordon. “If you're looking to find a low hanging fruit where you can easily rank in the GMB 3-pack, other than looking at the reviews of the current businesses in the 3-pack in their citation profile, what else do you do to decide whether or not you have found a golden goose ranking opportunity? Also, how do you determine whether or not there's enough search traffic to generate adequate phone calls? Thanks again, Gordon.”

Okay. First of all, Gordon, Local Lease Pro, I showed the exact simple method, it's kind of time-consuming, but the simple method using it, a free software that we show, we use to identify what I call slam-dunk opportunities, which is which you're calling a golden goose in your question, okay? Again, that was in Local Lease Pro. If you have access to that, which I'm hoping you do because it was on sale for a very, very ridiculously low price for about eight days during the Side Hustle Toolbox launch. That's close now, but it is available, Local Lease Pro, but we teach the method specifically how to find low-hanging opportunities.

Now I can't go into the details of that right here, but it is very, very simple to do using the Easy Local Cash software, which is a free software. It's Chad Kimball's software. It just shows you, basically, ever since July of this year, when mobile implemented or switched to the mobile first index, that opened up just massive, massive opportunity. I'm telling you, guys, it opened up more opportunity than I've seen since I started my local marketing career in 2010. And that is what we teach on how to find those opportunities that have been opened up by this major change in the algorithm or which index is used first. Right? The mobile first index.

That's all in Local Lease Pro. I can't obviously say that right here. It is in the course. Also, you can find out, certainly, if you joined a Mastermind, because Local Lease Pro is one of the first courses that Mastermind members get now when they join.

Marco: Yeah, the how. I mean, that's the course, the how is, you know, if we gave you that, then why have a course in the first place? So, sorry, that's something that we can't do. I'm glad that you mentioned again the Mastermind. I was in our mini, we have the mini-Mastermind and mine is on Tuesday nights for an hour. I have three great people. I have Jamina, I have Will Kenderdine, and John Wypick. We were going over my method for using the software and we went over it in detail. I don't mind for an hour. I mean, I decided to give my time, right?

So this is what it's all about. Membership has its privileges. I do things a little bit differently. I find targets a little bit differently, but it all works just the same way. The same way that you teach it, the way that I do it, I already decided to do it. The thing is that membership has its privileges. You have to be a member in order to get the information that you're asking about. It's not something that we can give away for free.

Bradley: Yeah. “Also, how do you determine whether or not there's enough search traffic to generate adequate phone calls?” Well, that's a good question. If you do your research properly upfront, you should know. First of all, you should research your industry or the niche that you're targeting. Now if you followed us at all for any length of time, Gordon, which I know you have, you know that I've been telling you and I've been preaching this and beating this drum for years now, which is: specialize. Focus on one industry, guys. Become a big fish in one industry instead of a me-too agency or a me-too consultant or me-too local marketer that will just accommodate any business that will talk to you.

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Trust me, you will never gain any traction in your business, or you will have a much harder time gaining traction in your business, if you just offer marketing services to any business that will talk to you. Because your amount of work multiplies exponentially because you have to do keyword research, you have to do market research, you have to understand the vocabulary of the industry, you have to figure out what the pain points are in those industries both for the consumer and for the business owner.

Because if you're the business owner that you can help them market their products and services, you need to understand the consumer's mindset, but you also have to understand the business owner's mindset. So that you can talk to them and speak their language, build rapport with them. So you have to learn two different markets for every industry you enter, the consumer market and the business market. Right?

There's just so much work that goes into learning, becoming a marketing special or professional in any industry. It requires a ton of research. So if you try to just say, “Oh, I'm gonna be a local marketing guy and I'll talk to any business in my area that will talk to me,” you're gonna create a shit ton of additional work that you can significantly reduce. You'll gain a lot more traction a lot faster in your business if you focus in on one particular industry because then you can craft everything you do in your business around that particular industry. All your marketing messages, all your keyword research, your content templates, everything that you do can be designed around that one particular industry. Now you become a specialist.

I use this as an example. Would you go to a general health practitioner for a heart surgery? No, you go to a cardiologist. Why do you think businesses, like let's say home remodeling contractors or general contractors, would they want to go to a me-too agency or would they want to go to a contractor media, contractor marketing agency that specializes in general and remodeling contractor marketing? Does that make sense? Which one would you prefer?

Gordon, I recommend specializing in on one industry. But don't just arbitrarily decide on what industry you wanna focus in on and say, “I'm gonna build my business around that,” you need to research that industry and determine, is there a call volume? Is there significant interest in that? Is there money there?

What's one of the ways that you can determine that? An easy and simple and a quick way is go do a search for the product and/or service as if you were a customer looking for that product or service. Just go do a Google search for it and take a look and see, are there ads? Are there Google ads? If so, that means there's paying advertisers. If there's Google ads, that means people are paying to bid on those keywords, which means there's likely traffic for those keywords. If there wasn't traffic for those keywords and if those keywords didn't convert, there wouldn't be ads. Does that make sense? People don't pay and bid on keywords-, well, good advertisers don't pay and bid on keywords that don't convert or don't generate traffic that converts. Right? So if you're seeing Google ads, that's a good indication.

Now I wouldn't stop there. I'd research it further. You could do things, like use Google Trends to find out where in the country, or in the world for that matter, but I always do US-based searches, you can find out where the hotspots are for where the search traffic is the most or the search interest is the most for the types of products or services that you'd be promoting in that industry. Right? So then, you can start to develop out which locations you're gonna target first for your business. Does that make sense?

Remember, specialize on one industry, guys, because then you can scale your business by geography instead of by type or kind. Does that make sense? Instead of trying to scale your business by taking on new industries where you're gonna create so much additional work, scale your business by continuing with the same industry but expanding your service area or your territory, your target area. Right?

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That's a hell of a lot better or much more efficient way to build your business. Not only that, in time you will build a name and a reputation for being that type of a marketing specialist for that particular industry. People will start to seek you out as opposed to you having a force or push your marketing, your services onto others. People will start to seek you out because they know that you're the specialist. Does that make sense?

How do you determine whether there's enough search traffic? You have to research it. Make sure it's an industry that has paying advertisers. Make sure that there is significant search interest for those types of things and that it's profitable.

As I said about in the past, carpet cleaning, there's a ton of search interest for carpet cleaning but there's very, very, very small margins in the carpet cleaning industry. Right? Carpet cleaning companies don't particularly like to pay for marketing services or for lead generation services, they don't have the budgets for it because their margins are very small.

But if you just did keyword research, which is, when I first started, the very first lead gen site I ever built was carpetcleaningalexandriava.com. I don't own that anymore, but it was a lead gen site that I built because all I did was base my decision on which industry I was gonna target based upon keyword search volume from the Google Keyword Planner. It said something like 600 exact match searches for that term “carpet cleaning Alexandria VA” per month. It was like 660 or something like that, 600 searches per month. So I said, “Oh man, there's a lot of search volume there. I can make money with that.”

Well, I built the site and got it ranked number one. We were getting 30 to 40 calls a week through that lead gen site and I had trouble monetizing it for even a hundred dollars a month. No shit. Then when I finally got down to the chewy center of why that was by sitting down with the contractor that was renting that site from me or leasing that site from me, he told me, “Because the carpet cleaning business has very, very small margins.” Right? Very small margins. He was making something ridiculous, per carpet cleaning job $8 or $9 or $10, or $12 in profit. It was something stupid. After paying his labor and insurance costs and, the cleaning solution costs, and all of this overhead, he had a very small margin so he had trouble paying for that.

What happened? I ended up switching into other higher margin businesses. That's why I love the tree service industry because it's huge margin. That's why I like remodeling contractors, home builders, HVAC repair, any sort of repair, roofers, all those types because the margins are so much larger. Does that make sense?

Again, you have to do the research, Gordon. There's no real easy answer there. You just got to be logical and do the research and you should be able to find the opportunities as well as the perfect industry. Also, one last thing I would suggest about that is, seriously, guys, try to find an industry that you, not only has all the correct signals or markers of being a good industry to work at, but also one that you have a genuine interest in because it'll make it feel less like work. Okay.

Honestly, I don't have any interest in tree services, except for the fact that that does make me some damn good money, which kind of makes it interesting. But if you can find an industry that you have a genuine interest in, it'll feel less like work while you're building your business.

Anybody wanna comment on that before I move on? That was a long-winded answer I know.

Marco: No, but it was perfect. There's no need to go into that any further.

How Do You Set Up The Syndication Network Of Several GMB Sites In Same Metro Area?

Bradley: He says, “Hey guys, so if I have a group of GMB sites in the same metro area and a WordPress site ranked on page one and Serps, a YouTube channel with videos ranking on page one of Google's video page and I want to lease all of these as a total package deal to a business owner operating an area, how do I set up a syndication network for this? Can I feed the RSS feeds from all the GMB sites into the WordPress site blog into one generically branded syndication network? Or do I need to set up separate networks for each GMB site or WordPress site? Thank you very much for your comment.”

Michael, I don't recommend a syndication network for lead gen assets unless you need them. For example, if you're having trouble getting a lead gen asset to push another 3-pack, can a syndication network will help for that? Then, absolutely.

The other thing is, if you have a cluster of Google My Business profiles for a metropolitan area that are all branded the same, then you could use one syndication network for those. When you talk about grabbing the GMB RSS feeds, I'm not sure what you mean from that, unless you're using our GMB auto poster which will generate an RSS feed, but you can't just get an RSS feed, at least not that I'm aware of.

Marco, this may have changed, but is there an RSS feed from the GMB websites yet?

Marco: Not that I know of. Not that I'm aware of.

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Bradley: Okay. Yeah. As far as I'm aware, there is not an RSS feed from the GMB websites. So our GMB auto poster will create an RSS feed from the GMB posts that are connected through that auto poster or that are posted with that auto poster. So you can do it that way. But like I said, you should have a common brand for all of those assets, if that's the case. If you want to feed them all into one network, which again, I'm gonna be 100% transparent with you guys, I'm not building syndication networks for my lead gen assets. I build syndication networks for clients because I tell them that it's critical. It is because it's brand building, it's entity validation and brand authority building, right?

So any client, I'm gonna tell them. “You should have a syndication network to protect your brand and to amplify your brand, expand your reach. It also helps to build your authority and all that kind of stuff.” For content marketing, all my clients, I suggest we do regular content marketing, blogging that gets syndicated out to the syndication network. That's all true. It's not just because I wanna charge them money, guys, it's to protect their brand and to help them to stay ranked.

But for lead gen assets, that's an additional expense. So why implement that? Until and unless you need to, right? So for my lead gen assets that I'm building right now, I'm not using syndication networks. If I have lead gen assets that I do all the other magic that I work to them and they don't end up producing, because maybe they're not ranking well or that area ended up being more competitive than I originally thought, then I may add a syndication network. But that's only if and when it's absolutely needed. It's kind of like a last resort thing because it's an additional expense that I don't wanna have to put up for a lead gen asset if I can get results without it.

Now once you've monetized an asset, a lead gen or, in this case, a multiple assets, once you've monetized them, I've talked about this too, if once you've developed it … Like for me, when I monetize a lead gen asset, what I do is after several months, two or three months of the service provider paying on time and there's no issues, if we develop a decent relationship, then I offer at that point to rebrand those lead gen assets after the client, certainly their name. It's a lot more legit that way, right?

Like I said, at that point, once I would offer the rebranding, then that's where I could upsell them on, “Hey, since we're gonna be rebranding these, we should also go to syndication network because it's gonna help to protect your brand and we can use that to help continue to push the lead gen assets that I'm gonna rebrand. It'll help to continue to keep them producing for you, blah blah blah blah blah.”

At that point, we set up syndication network. Might even set them up on content marketing services. That's an additional charge beyond the lead gen leasing or pay per lead fees that I'm charging. Depending on how I've monetized that asset, this is now starting to build their asset, syndication network with their branding, building, doing content marketing on their website.

So now I'm double dipping, right? Now I'm generating money from my lead gen assets and also working on the client's assets as a separate fee. Right? So it gives you a whole lot of opportunity, Michael. But for your lead gen assets, I don't recommend setting up syndication network unless you absolutely need to. Try to get results without it. Guys, I am the firm believer of trying to get the most results or trying to get the best results with the least amount of effort possible and least amount of money invested too.

Should You Create A Blog Post If You Syndicate A GMB Post?

Okay. It's a good Hump Day today, by the way. I'm liking these questions. It's a good question, Michael. All right. Ray had some confusion earlier. We'll pass over that. Quit This House, he says, “If I wanted to syndicate my GMB post, should I create a blog post with the post details and link or should I post to one of the social media sites and create a trigger from there?”

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Quit This House, use the GMB auto poster. I'm telling you, it's stupid and expensive, it's super convenient and efficient, and it can generate an RSS feed from your GMB posts, and then you can just connect that directly to a syndication network, and then, viola, it's done. You don't have to go … Right now, what you're talking about would require a manual action for every post. Right?

If you just set it up through the auto poster, you can, not only schedule out your GMB post all in one setting so that they automatically publish on the day and time that you select, but it will also generate an RSS feed that then you can populate or trigger a syndication network with, and all of that is automated.

Marco: By the way, since we're back on the auto poster, I got an answer from Rob and he says, yes, we'll be able to silo based on tagging. So you can create multiple silos within the auto poster just by tagging, by using different tags. The function isn't integrated yet, but it's coming. It's already being developed, guys. Those of you who are looking to get into this, get in there now because it just keeps …

Shripad is a master programmer. He just keeps adding to it more and more functionality and he's now charging more. We're not gonna charge more monthly yet. If it gets to the point where there's just a ton of programming that needs to be done, the price will probably need to go up. But we usually grandfather people into the prices where they are, so remember that.

Bradley: Yeah. Michael says, “Holy crap, I can't believe I got the $1,000 Local Lease Pro course for $47.” Yeah, Michael. Look, for eight days, we promoted shit out of that and told everybody that once the Side Hustle Toolbox offer closed that it was gonna, I originally said it was gonna go to 500, but it's such a damn good course. I mean, I'm telling you, this is I think the most opportunity I've seen in my local marketing career, that Local Lease Pro method right there. That's why we made it $1,000.

Not only that, but we're gonna be updating the course. Like I said, I've got some new stuff to add to it. That as soon as I get my VA on track for the new changes and I polish up the processes a little bit, I'm gonna be sharing that, I'll be updating Local Lease Pro. So, yeah, you're right. Good thing that you got in on it.

Abe says, “Hi. Can it hurt or help to have … ” By the way, guys, if you want Local Lease Pro, if you don't have it, there's only two options, you can buy it for 1,000 bucks or you can join the Mastermind and you can get it included in your Mastermind membership. So it's entirely up to you, but I would recommend it. I mean, guys, it's even worth $1,000, I'm not kidding, because of the opportunity. I'm telling you, it's the most opportunity I've seen in my eight, almost nine year career now. Okay.

Does It Hurt Or Help To Have Multiple Syndication Networks?

Abe says, “Hi. Can it hurt or help to have multiple syndication networks?” Yes, it can, Abe. Not for YouTube channels-, well, depending on how they were set up, but if you're using syndication networks for blog syndication to try to rank your own domain, like a self-hosted site, then, yes, multiple syndication networks can hurt you, depending on how you have it set up and how you have a syndication set up,

I've said for years now, like we teach branded tier one syndication networks and we also talked about when we teach how to build two-tier syndication networks. You can take it out multiple tiers. But I've also recommended for years that you only use two-tier syndication networks on YouTube channels or multi-tiered syndication networks on YouTube channels or for YouTube syndication, not for blog syndication.

However, if you wanna do it for blog syndication, I do teach in Syndication Academy and I've talked about it multiple times how you can use multi-tiered syndication networks and reduce the chance of getting a Google slap. You cannot eliminate it because you are still leaving a footprint. But you can significantly reduce the footprint if you add additional content feeds as triggers into your second or third tiers. Right? Because what you wanna do is you wanna mask or bury your content among a whole lot of additional route relevant and related type content so that the blogs don't show or appear to be solely for manipulating search rankings. Right? And that's essentially what they are.

Again, with multi-tiered syndication networks, I don't recommend them for blog syndication unless you know what you're doing and you're willing to put forth all the additional effort. Also, multitude syndication networks can break down because there's a lot of moving pieces, there's a lot of different content sources, which can cause you know different RSS feeds that you don't have control over because they're not your RSS feeds, which can cause problems. Multi-tiered syndication networks can be a bitch to maintain for that reason and so that's another reason I don't recommend them.

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If you are just flatly syndicating your content to multiple syndication networks and you're not masking or hiding your footprint, then you are absolutely causing damage because it is clearly, the algorithm can pick that up in a split second. Right? Again, Abe, if you were gonna be building these types of stuff, like I said, the only way that … We have Syndication Academy where I talk about all of that stuff, seriously, I go into your best practices and everything about how to use them and where to use them. But for blog syndication, I highly recommend that you just use a one-tier branded syndication network and then you can boost the hell out of that. Okay.

Marco: Yeah. He also says that he's used lower standard contractors in the past and he's considering using our services on top. Dude, if you've done that, then don't get a syndication network from us until you fix whatever it is that you've done. I suggest totally getting into Syndication Academy, seeing how it's all supposed to work. I hope that you have access to all of these networks and multiple rings that have been done for you so that you can just stop whatever madness it was that was created and you could do it the right way. The way that it's supposed to be done, which is branding. It's done for branding and for syndicating your network. Yeah. It is done to manipulate but to manipulate in the right way. If you get caught manipulating the wrong way, you're going to get slapped down.

What's The Difference Between The Press Release Service In Serp Space And MGYB?

Bradley: That's right. Ray says, “What is the difference between press release service from Serp Space, and MGYB? Are they overlapping and/or equivalent? They're equivalent now, Ray, because, well, there's two different levels of press releases orders from Serb Space. There was the press release and then press release plus. The press release was, the press advantage network, the distribution network, and that's we have now a separate account. We have our own press advantage distribution network agreement with them that is available in MGYB. It's basically the same distribution network. So it's up to you if you wanna order from Serp Space or if you wanna come to MGYB which is owned and controlled entirely by Semantic Mastery and my partners. If that makes sense.

Serp Space was a collaboration. We are no longer part of that. There's no issues there or anything like that. I'm just letting you know, if you wanna order directly from us, it's through MGYB. Okay. Good question.

Should We Link From GMB Biz.Site Description?

Doodle Digital Marketing, I like that. He says, “Hey guys, I love Hump Day Hangouts. Tons of value. “Should we link out from the GMB biz site description?” Not … Well, wait a minute, the GMB, yes. You can link from the GMB website content. I don't know about the description. But if you're talking about the GMB business description, no, you can't put links in that; that's short. I think it only allows 750 characters. But if you're talking about the GMB website, yes, you can link out to that.

What I don't recommend doing a lot of external links, unless it makes sense, it has to be relevant guys, remember, this is a Google property, so I would not be doing some stupid “I'm gonna link to a .gov or .edu site for authority” because that's bullshit and it has been for years. If it's relevant, then, yes. If it's not relevant, you're just doing it because you learn that somewhere on some stupid SEO program somewhere, don't do it because that's dumb.

But what I would recommend doing is, I always link, and I teach this, but I always link from the GMB website text, the content body of the website, I always link to the GMB maps share URL, as well as to the GMB website. So it's linking to itself, right? If you have an external website, so self-hosted website, you can link to that. That makes sense. You could also link to some of your social media stuff. That makes sense. Any type of branded property that you could link out.

Again, I wouldn't spam the description or the GMB website content with a bunch of exterior external links, I would keep it … Really that's why I usually just link from the GMB website to itself and also to the GMB maps share URL because those are Google properties. Right? So just consider that.

It's after five o'clock, I don't have to get my daughter-, or I don't get to have my daughter for dinner tonight, so I do have a couple extra minutes. Marco, can you hang out for a few extra?

Marco: Yeah, I can hang out for a few extra. My daughter isn't crying it.

Bradley: We've only got a few questions left.

Marco: Let's go.

Bradley: All right. John says, “I've got a Semantic Mastery syndrome. I have no doubt it's the place to be.” “Thanks, John. John is one in Marco's small group that he was talking about. Jordan says, “Marco's right. We learned the why behind all these Semantic Mastery tactics, Syndication Academy, RYS stack, Press Releases, et cetera, and then just sell them along with some other deep rooted stuff we had developed in the lab.” He's talking about his own business specifically, Jordan.

“Then we also create all the content via writing and optimizing it, which we charge for, and then we do web design with SEO strategy pre-launch. I couldn't build a drive stack if my life depended on it. Haha.” Yeah, that's great. I mean, honestly, guys, those are the audience that are tech nerds and like to get their hands dirty, so to speak, roll up their sleeves and get to work. Then, RYS Academy will teach you how to build drive stacks. It's a lot of work. You can benefit from RYS stacks without having to learn how to build them, by just buying them done for you and you'll save yourself a shit ton of time and energy.

Again, I'm not trying to discourage anybody from buying the course, I'm just saying you got to consider where to spend your time. Is learning how to build drive stacks going to progress your business? It might. You have to make that decision. I can't make that decision for you. Or is the benefit and the result that the drive stack can produce going to help your business? And if so, then why go through the trouble of learning how to build them when you could just purchase them done for you and receive the benefit that you were seeking to begin with? Does that make sense? Then that way you could spend your time focusing on how to sell it or how to monetize it or how to apply it to get the result that you're seeking. Does that make sense?

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Again, guys, you have to think about it on a higher level. That's what I think is really wrong with our industry, is that everybody teaches, or the vast majority of products tell you, “Hey, we're gonna teach you how to do this one skill.” Yeah, I'm not trying to take that away from anybody. That skill is valuable. Whatever that skill may be, it's valuable. But just because you know how to get a result from it, one particular skill does not make you a business owner, it does not make it a profitable business for you. Right?

So you got to think about how are you going to make money from whatever it is you choose to do? Is doing that thing, being the mechanic or the technician, is that actually going to make you the money or is selling that service and the result that that service produces going to make you the money? If that's the case, then why don't you focus on learning how to sell it and find people that are already good at doing it, fulfilling it, to do it for you right.

That's what we're trying to get at, guys, and Jordan understands that. That's why Jordan's business is cranking, it's just kicking ass. Okay.

Any Black Friday Sales For Done For You Services Or Training?

Luis, he's a new Mastermind member. “Hey guys, any Black Friday sales?” By the way, welcome, Luis. “Any Black Friday sales for Done For You services or training?” Yeah. Isn't that with the GMB stuff was the pre-Black Friday sale?

Marco: It's the pre. We will have something. Something's coming your way and it's gonna be good. Trust me. It's not Black Friday yet, dude. But we will have something. It'll be big. We control MGYB now. As Bradley mentioned, it's ours. Semantic Mastery is our own store. So we've got some really good stuff coming your way.

Luis, I will be talking to you on Monday, as a matter of, fact. It's his onboarding call. Again, I'm sorry, all these Mastermind questions keep coming up or Mastermind people. As part of the onboarding process, we give people a half hour call just to get them pointed in the right direction, to see where they're going, where they want to be. So we ask questions, we try to provide guidance. I just happened to get Luis.

Guys, you can't ask for who you want. You're going to get whoever is up on the calendar, because we rotate since there's five of us. But whoever you get, you're going to get the direction that you need and you're going to get your questions answered so that you can get started on your way to POFU.

That's what we want you to do. We want you to get started getting to that place where you're going to be and say, “Okay. Now I don't have to deal with shitty clients. I don't have to deal with shitty people. I am at a place where I can go into any negotiation from a position of power. I know what I'm worth. If this guy gives me any flack, I'm gonna have to say ‘Fuck you. I'm gonna go to your competitor and charge them half price just because I feel like it, because I don't need you.'” That's what we want you to be.

Bradley: There you go so. Yes, Black Friday is this Friday. So, yeah, there will be some other specials. I don't usually get involved with what promotions we're doing, guys, so I couldn't answer that. But I'm glad Marco said, yeah, we do have something coming Friday.

Should You Use Only The Main Keyword Phrase Or Should You Diversify Them When Building Links To All Assets?

Jay Turner. What's up, Jay? He says, “I've been able to get my client ranked in the 3-pack for the second most trafficked keyword phrase with an RYS stack. High five, Marco.”

Marco: High five, dude.

Bradley: “But now I want to take on the main and most competitive keyword. I'm adding a silo of content to the RYS stack targeting the main keyword. So far so good. My question is when embarking on link building to all assets, like RYS, Syndication Network, GMB website, et cetera, should I use only the main keyword phrase or must I diversify the keyword phrases?”

Jay, diversify. What I recommend you do is go pool your … You should have probably already done keyword research anyways, so if you're gonna be siloing, you should have your keyword themes relatively tight for the silos anyways. So make sure that if you're gonna be direct targeting link building on a silo basis, that you're only using a set of keywords that fall within that particular silo or keyword theme. Right? Does that make sense?

Let me take this down to a local level because what I wanna explain is, guys, when you're doing a ton of like spam link building and such to power up tier one entities, which would be like drive stacks, press release, organization pages, syndication networks, even citations, you don't want to hit, and I'm gonna say local because that's primarily what I work on, and I'm assuming that's what you're talking about here anyways. You said client ranks, so it's likely it's locally You said 3-pack. Right?

So you don't wanna use the keywords with the location modifiers. You can use a very small percentage of your overall keywords that you're gonna add to the anchor text or the link building that you're gonna be either doing or buying a package or whatever. You can have a very, very small percentage with location modifiers, but I would keep that to an absolute bare minimum. Because it's more about pushing the theme, the keyword theme, not the location, or the geographic theme, if that makes sense, it's not about pushing location relevancy.

Because think about it, the further you move away from a local business the more broader the market segment is. In other words, you don't wanna be targeting keywords or link building to tier 1 assets all the way down to the local level, including local location modifier, because it's, remember your link building to tier one assets is two hops away from your target which would be your GMB asset or your primary website, the client's website, or whatever, the further you get away from the ultimate target, the ultimate destination, the broader your keyword set should be, the broader the theme of the keyword set.

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That's why I say I don't like to include local modifiers and anchor text when I'm building links to tier one assets. Instead I use higher or market-level keywords, broader market keywords. What do I mean by that? Instead of water heater repair Fairfax Virginia or Fairfax VA as a keyword that I would use as an anchor, it would be water heater repair and plumbing and plumbing repair and plumbing service, if that makes sense. I'd lose the local modifier and use more broader market-level keywords. Okay.

Also, you don't wanna do entirely 100% on anchor text links, even with a diverse set of keywords. You wanna also include naked URLs and some generics. You can even use some brand terms at that point. It's a little bit odd to use brand terms at tier two links because that's again two steps away from your target URL. But it does make sense if you're link building to, for example, if it's a tier one branded property it can make sense to also include the brand name in some of those anchor text too. Right? I would just use those sparingly as well. It's more about the keyword relevancy at that point in naked URLs, which is just pushing link equity to those tier one assets regardless of anchor text.

Marco, do you wanna comment on that at all?

Marco: Yeah, thanks, Bradley. What I would recommend is reach out to Dedia. We have a Dedia, he knows exactly what to do with your RYS stack to get the most out of it.

Bradley: Right.

Marco: If needed, then get our keyword research gig because we will come up with thousands upon thousands of keyword targets for you to either add relevance or to push, we provide what's called buoyancy. “Buoyancy,” that's one of the words that I have difficulty with. But we help push up the main keyword by providing relevance throughout the keyword silo. We give you all that with the keyword research.

Then, all you do is turn that over to Dedia and say, “Here, this is the folder that I've created, this is the keyword that I'm targeting, have at it.” Dedia has been with us long enough that he just knows, okay, this is what I need to do. He'll blast it. He'll hammer that RYS stack so that it produces.

Bradley: That's right. You don't have to worry about all those ratios and stuff, Jay. I know. I mean, honestly, I don't worry about any of that stuff anymore because I don't ever do any of that stuff anymore. If I need it, I just contact Dedia, exactly what Marco said, and I just say, “Hey, this is what I got. This is what I'm trying to accomplish. Make it happen,” and he does it.

Honestly, guys, that's what I'm talking about. Jay, again, I don't wanna get back on this pitch again, but if you have your own tools and you're running your own link building tools and stuff like that, that's great, if you're efficient and all that. But if you're not, which I am not, I have no desire to run those tools, just let the expert do it and Dedia has an absolute ninja. He's an expert, a link building expert, so that's why I just turned it over to him, defer to him anytime I have something that I need to spam to push additional link equity to. I just contact him say, “This what I got is what I need you do, make it happen,” and he does it. All right.

Jay vouches for the GMB auto poster. He says, “It's great and Shripad does great work. He is very responsive in Support. I can attest to that too, not just because it's me, but every time there's an issue a little support bubble on the bottom right corner of the auto poster, you can just contact Support through there and he's very, very responsive.”

Would You Recommend Using One Website For Multiple GMB Locations?

Abe says, “Also, I would like to know about using one website for multiple GMB locations. Is this recommended and possible?” It can be. You can just create separate location pages. So each location each, GMB locations should have its own dedicated page on the website and that's the URL that you would submit as the website URL in the Google My Business profile. Does that make sense?

So instead of just using the home root domain, so the home page of the website for that brand across all different GMB assets, create a location specific page on that domain and then use that URL as that landing page URL as the website in GMB. It's perfectly fine to do that, guys. But what you want is, if it's the same brand, you can share the same brand name across all GMB locations. That's fine. But you want a unique URL and a unique phone number and a unique address, if possible. Okay.

Strange NAP issues occur if you have two or more of the data points, the primary data points in a citation or NAP, which would be name, address, phone number, and also website URL. If you have two or more common data points among multiple locations, that's going to cause NAP issues, which is going to make it very difficult to rank. You can have one common data point, typically the business name, because it's a brand that can be used across multiple GMBs as long as the other primary data points are unique, physical address, phone number, website address. Does that make sense? So, yes, it's possible.

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Now one other thing I would mention is go back through, Abe, watch some of our previous Hump Day Hangouts. We'll talk about the difference between using location pages, which would be pages on the root domain, or using location-specific sub-domains, which are separate WordPress installations, but there's a reason to do, that's to help mitigate risk, potential losing all of your assets if you were to catch a penalty. Again, we just talked about this last week, go back and watch the replay from last week and I'm pretty sure we talked about that extensively, about the benefit of using sub-domains over sub-folders or sub-directories. That's pretty much the same thing I'm talking about here.

“Where's the GMB auto poster?” John, just posting the Mastermind, we'll get to the link.

Marco: I posted the link higher up.

Bradley: Yeah. I just didn't have it. Thank you, Marco. Nestor says, Hey, I got to go guys. I got to wrap this up. So, anyways, and there's Rob with the yearly discount for the GMB agency offer. That's the enterprise account level or subscription level, which is 200 posts per month-, or excuse me 500 posts per month capacity. If you buy it on a monthly basis, subscribe month to month, it's $200. If you buy the yearly license … It's $200 per month, excuse me. If you buy the yearly license, it's 1,000 bucks, divided by 12, comes out to be $84 dollars or $83 per month. So it's a hell of a lot cheaper that way.

By the way, if you're scheduling out 31 posts, which there's a post scheduling feature, which is amazing in the GMB auto poster, so you can schedule out one post a day or however many you want. Let's just say you're doing one post a day, you could do 31 days. Then, there's a republish option to where it can republish the post based upon the interval that you set. For example, if you set every 31 days, you can publish, you can schedule out 31 posts and then have them republish 31 days later, each post thereafter. Right? Does that make sense?

So day one and then day 32, that post publishes again. Day two and day 33, that post publishes again. Does that make sense? That way you can set up all of your posting and in an automated fashion. Well, with 500 posts per month, if you were to actually fill out or post one per day for each location, you can essentially put 16 locations in one enterprise account. Sixteen times 31 comes out to be 496, so you get 496 posts. Essentially, you can serve 16 locations, 100% one post per day with a single enterprise account. Does that make sense?

That's how I'm clustering my sites right now. I gave you a little insight on that.

Marco: Yeah. I mean, it's an awesome deal because it saves so much money and then the auto poster just saves so much time and effort. Once your VAs get proficient with going in there and just scheduling and putting everything up, it just saves you a ton of time of money. So you'll make the money back that you invest in this just by the time you're gonna save with your VAs, or even if you try to do it on your own, which you shouldn't be doing.

Bradley: Yeah. Just so you guys are aware, for clients, I have a VA that goes in and manually posts for all the clients. I do that for a reason because every post is 100% unique that way. She still has content templates, but she goes in and she puts in a new image every time, and the content templates she uses, there's tokens that she swaps out with different keywords and such. The target URLs are always being recycled to whatever we're linking to from the GMB post and all that. So they become unique for clients.

I pay my VA on a per post basis. So I pay her, for every post that she publishes she gets paid. It varies between $3.50 to $5 per post. But I charge my clients $10 to $15 per post, depending on what the volume is. So my point is, I make money on that even though she's manually posting.

However, for lead gen assets, guys, once again, just like I was telling … Shit, who was I telling earlier? Michael. I was telling Michael earlier not to worry about syndication networks for lead gen assets because you wanna reduce expenses. Well, I don't want to pay a VA to manually post to lead gen assets because that's an additional expense when I can pay for-, or subscribe to the auto poster, schedule all the posts.

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Do I do all these guys? Hell, no. I've trained a VA to go in and set up or schedule all the posts within the GMB auto poster and then schedule them to republish. So that, literally, I can pay a VA for three or four hours to schedule out, however long it takes them, to schedule all those posts out. Then, it's done and those GMB assets will continually update posts because of the auto poster and I'm not paying anymore other than for the auto poster subscription. Does that make sense? So it's a hell of a lot more efficient with money too. Right? It's more cost-effective. Okay.

Nestor says … And I'm so over, we got to get out of here. Nestor says, “Hey guys, how about webs 2.0 example mybrand.wordpress.com point to my GMB property three links as a press release?” Okay. First of all, I'm not familiar with their example. I know that's kind of a competitor that does, you know, they have their own store and blah blah blah. I'm not real familiar with what they teach or what they say, so I can't really speak on that.

I'm not quite sure I understand, in the wording of your question, what you mean by mybrand.wordPress. I understand WordPress.com, that's fine. That's a brand identity property that you can create on the WordPress.com site, kind of like what I showed earlier. But, yeah, that's normal. That goes into Syndication Network, right? You try to get your brand name as a sub-domain blah blah blah. That's pretty standard.

But, “point to GMB property three links as a press release,” I'm not sure what that means. Can you point to a GMB property from your WordPress.com site? Sure. Can you also use press releases to link to that WordPress.com site? Sure. You can also link to your GMB.

I'm doing a press releases, Local PR Pro method is what I use and, as standard operating procedure, I published a press releases with every GMB asset, it gets created. Usually, my preferred method is to link from the first press release to the GMB, the Google Maps share URL, to the Google the GMB website URL, and to the GMB the first post URL. We teach that at Local Lease Pro and that's just essentially my method. So I'm going direct from the press releases to the Google assets. Okay.

Yeah. Guys, there's a thousand ways to skin a cat, right? So our method isn't the be-all end-all. It's just our method works for what we want it to work for and that's what we teach. Other people have other methods that may very well work as good as ours. I'm not trying to say that ours is better than anybody else's. I'm just telling you what we teach, I don't know what they teach. I'm sorry. It's likely that that would work too.

Will says, “Bradley, speaking about syndication networks, I finally figured out how to syndicate to Medium.com. I've been testing it for a while with a few posts now and it works well to syndicate your WordPress post with images and YouTube video embeds, and from there, you could syndicate to your tier two, if you'd like. I'll send you an update to [email protected]

Thanks, Will. That's awesome. In fact, Will, if you would, I mean, if you're cool with it, you can even send the update right in the Mastermind community so that everybody else could benefit from it. If not, send it to me and I'll update everybody in the Mastermind, and Syndication Academy for that matter, once I see it. Thank you for that, Will.

Okay. “Link to pre-Black Friday deals, please.” Yeah. Luis, just contact us at Support.

That's it. Okay, guys, we're way over. We got all questions answered, though.

Marco: That was a good one.

Bradley: Thanks, Marco, for hanging out, man, I appreciate it.

Marco: Marathon. All right, dude.

Bradley: All right, everybody. Mastermind webinar tomorrow. Be there or be square. See y'all.

Marco: Bye, everyone.

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Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 209

By April

Click on the video above to watch Episode 209 of the Semantic Mastery Hump Day Hangouts.

Full timestamps with topics and times can be found at the link above.

The latest upcoming free SEO Q&A Hump Day Hangout can be found at https://semanticmastery.com/humpday.

 

 

Announcement

Adam: Let's get ready to rumble. Wait a second. All right. It's Hump Day Hangouts everybody. Welcome to Hump Day Hangouts Episode 209. The one where the guys think I went running in the woods right before I showed up here. Let's go down the line before we hop into announcements. We got some really good stuff to share with you guys, but we'll say hi. Chris, how are you doing, man?

Chris: Doing good. Good weather in Florida this time. [Crosstalk 00:00:25] Yep.

Adam: Nice, awesome, awesome. Hernan, how goes it, man?

Hernan:I'm great. I'm really excited. We might or might not have some pictures of you and I running in the woods. So that might go or might not go into an ad somewhere sometime soon. But we'll see. That's gonna be a lot of fun. I'm excited to be here. I'm excited for what's coming. I'm excited for all of the good feedback that we got from POFU Live 2018. I'm excited for people who are getting the tickets for POFU Live 2019. That's pretty cool to see too. So, really good.

Adam: Awesome. Marco, how goes things down south for you?

Marco: Running is not in my vocabulary, woods or otherwise. Slow and steady wins the race, man.

Adam: Fair enough. We'll, I've got to ask you, it's been a couple of weeks, how's the weather?

Marco: It's beautiful. We're in transition to the dry season. It's nice and warm, 80, 85. We get an afternoon shower here and there, but otherwise bright sunny. Come on down.

Adam: Awesome, awesome. Bradley, last but not least, how are you doing?

Bradley: Balls deep in GMB stuff. Hi, everybody.

Adam: For those who don't know, that's a good term. Bradley's been doing a lot of work. I think you've been working with the accountability group to people who were at POFU Live who are interested and kind of going along with you as far as kind of a 90-day sprint.

Bradley: Yeah. It was really a 13-week, 90 days, roughly 13 weeks. This was something that I decided to do after we had developed all the content for POFU Live. I said that I was gonna be sharing how to scale the Local Lease Pro method. I'm working on developing all the processes and stuff so that I don't have to be responsible for any of the work really and the entire thing can be done. That entire Local Lease Pro method can be taught and completed by virtual assistants, by people that I've trained to do it, so that my business can grow without it relying on me, which is part of the … And that's really the problem that I think most of us face in this business is we all end up doing everything or most everything in our businesses and it creates a kind of a bottleneck and it's very hard to scale beyond a certain point. I've seen that occur in my own business.

The whole point of what I wanted to share at POFU Live was the processes to remove myself from this so that my business could grow. Right? I wanted to share that with everybody in the group. And I did, right? But, first of all, it wasn't fully developed. It's still in process right now because I create rough processes first and then I go back and refine them as we become more efficient and better. So we ended up having to keep redeveloping the processes as we keep refining them. Eventually, it will be a very polished process that will be a lot easier and simpler to, not only perform, but also to train to new people. So that we can train more virtual assistants to build more assets for us.

Anyways, originally, when I shared the training at the POFU Live event it was in its in a very rough format because it was like the first iteration or first version of it. So I've told all the members that I wanted to also create this accountability group where I would meet with everybody on a weekly basis. Just one hour a week, on Mondays, we're meeting.

Over the course of 13 weeks, we all set the goal of developing out 50 GMB assets, lead gen assets, at the end of 90 days. That's an achievable goal. That's five properties per week over the course of 12 weeks. The first week was really just preparation, so it's 13 week process, but as 12 weeks of what we called a sprint. Right? Sprint was the GMB optimizing, finding and secure optimizing five GMB profiles per week over the course of 12 weeks, which would give us a target of 60, but I said I would settle for 50. That's a very achievable, reasonable goal. Some of us in the group are going way beyond 50 in that same 90-day period.

Basically, the accountability group, we're meeting on a weekly basis and just kind of like talking through issues that arise. We're also setting goals on a weekly basis. I'm telling everybody action items that they should complete to kind of keep them on track to hit that 50 GMB target at the end of 12 weeks.

It's been really good because one of the things it's done for me is it's forced me to continue developing out the processes, because I've made myself accountable to all the other members in the group, which is about 12 or 13 of us at this point. But it's good because if I had not made myself accountable to those members of the group, then it's likely that I would get sidetracked, like I often do, and not complete all the processes. Which means I would still be responsible for doing most of the work because I hadn't created the processes to train others.

It's been really good and beneficial to me. I hope it's beneficial to the others as well. I guess really, once the process is completed through these 12 or 13 weeks with the members that have joined me, because they're all participating, it helped me to develop and refine the processes, we will have a very efficient process for being able to develop GMB lead gen assets from start to finish at the end of these 12 or 13 weeks, that then we're going to release to the Mastermind members.

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All of that was to tell you guys, if you're serious about building a lead gen business or even a local marketing consulting business, I would highly recommend that you join our Mastermind because we're gonna have a business in a box completely done for you, process docs, process training that you can hire your own VAs and put them through and everything to where you won't even have to do any of the damn work. The only place you're gonna be able to get that is either in a Mastermind or POFU Live 2019. So I would encourage you to come join us while you can.

Marco: Before you go on, I'd just like to give Bradley some affirmation on Local Lease Pro because he's given enough away in the Mastermind and through Hump Day Hangouts where you could go and do it and build a business.

Listen, just the stuff that he's giving away, I haven't been through any of the training or anything, but I don't care because I know what he's doing. Anyway, went and got 11 verified GMBs. That's it. Verified. All I did was target correctly. As Bradley teaches you, go you use the software. The software isn't any secret. It's free. In fact, it's the most timeless software in the world as far as I'm concerned. Anyway, 11, right? As soon as they popped in, I mean, we got 12 calls. Now granted, as Bradley teaches, most of them will be spam calls in the beginning, but that means that you're on the radar. We actually got a few good calls and this is just with verification; we did nothing else. We targeted the right place. If you look at the GMB, it's blank, no images, no nothing, just the info. Right? Well, just garbage info.

If it works that well without doing anything, without applying local GMB Pro, Local PR Pro, and everything else that we can do to push these up in the 3-pack into the Google Freshness algorithm, into the mobile algorithm, so guys, imagine what the fuck you could do, or what I could do with these, once I start the process the way that Bradley teaches it. So that's all coming. But I mean, just nothing, nothing but verification and it's already getting calls. So, Bradley, you rock, man.

Bradley: Thanks, man, I'm all shocks.

Adam: Bradley, real quick, when you talked about doing this sprint and we have real quick, guys, everyone listen, we're gonna get on to some announcements and some good stuff soon, but I wanted to share with you because I think this is interesting and something we shared in the presentation in Local Lease Pro and POFU Live. Bradley, we're doing something for 90 days like this, and this is I think is on the low-end, but what's like a revenue projection for that?

Bradley: Well, if everybody was to hit the target of 50 GMBs and use kind of the rule of thumb as like the low-end for monetizing each individual asset and the simple way to monetize them which is just lease them out. That's the rank and rent model. You don't need all the tracking in place, the infrastructure, if you're selling leads. If you're doing on paper lead basis, it requires a lot of additional tracking, additional management.

The Local Lease Pro method was an easy way to monetize it. It requires the least amount of management effort. So that's just to lease them out on a flat monthly fee per location. What I recommend is, if you're gonna do them on single basis, like single location basis, that you shouldn't rent them out for any less than around $250 a month. For some of you might think that that's awfully low, but trust me, that's not. Especially the way that we're targeting these GMB assets on a hyper local level, it's better to bundle them together and offer multiple locations as a package deal to a potential service provider or a client because you can use this method as a deal sweetener to land clients as opposed to just doing lead gen too.

I recommend bundling multiple locations together that fall within a specific service area and then offering a package deal. So, like a volume discount for bundling those locations together. For example, I recommend, and I don't want to give away too much here guys, that's why you got to come join the Mastermind, but I recommend securing multiple locations within a specific metro area. Right?

Within the service area of one city, you target multiple … I say metro area because that's typically what I'm doing, is I'm just targeting major metropolitan cities: Atlanta, Georgia; Tampa, Florida; Charlotte, North Carolina, all these great big cities and then we go through, when we create 10 or 12 different locations or secure 10 or 12 or a minimum of 10, or let's say a minimum of 10 GMB locations within that 25 mile radius of Atlanta, Georgia, for example. Then, once we've got those 10 GMBs, let's just say, a minimum of 10 GMBs secured, now we can offer that to one company, one service provider. Right?

Then we could say, “Okay. Look, all 10 of these I typically do it at $250 per location, but I'll rent you all 10 of these today for 1,500 a month,” or something like that. It could be more. It could be 2,000 a month. It's whatever the market will bear, what they're willing to pay for those kind of services, what are the leads worth, all that kind of stuff. That's gonna vary by industry. But as a rule of thumb, I would say off of 20-, or, excuse me, 50 GMB profiles, at the end even if you were to just monetize them at roughly $200 a piece, that's $10,000 a month. Think about that.

Adam: Yeah.

Bradley: It's a lot of money.

Adam: Well, yeah. I just wanna remind people that this is a pretty cool opportunity as well. I know there's people watching, literally, on Hump Day Hangout today who were in that group. So keep your eye on the prize and keep working, keep working the process.

Bradley: Yeah.

Adam: Real quick, for those of you who are just joining us for the first time ever, thanks for watching Hump Day Hangouts. If you're checking out the replay, that's awesome too. You can hit subscribe if you're watching this on YouTube and stay up to date.

This Stuff Works
People ask us, “Hey, where should I start with Semantic Mastery?” and we tell you, “Get the Battle Plan.” All right. It's a good way to get repeatable results whether you're dealing with stuff like new sites, old sites, you're wondering how to use press releases, whatever it is you're trying to do, keyword research, we've got it, it's in there. Get it and help yourself. Then, if you're ready to take things up a few more notches, you can come through in the Mastermind. Obviously, we're gonna be talking about stuff like what Bradley just talked about, as well as damn near anything else you want to talk about as far as local digital marketing and beyond.

Beyond that though, if you want to get stuff done for you and save time, we always advise that you do this whenever you can reinvest in yourself, reinvest in your business. We've got the store where we sell services that we've created because we needed them and that's at Mgyb.co.

Now, speaking of services, I want to let you guys know to keep your eyes open. Next week, we're gonna have a real pre-Black Friday sale next week. We wanted to get something out ahead of time before everyone just gets swamped with kind of new or real or fake sales where businesses try to kind of tell you it's a sale but it's not. We got a really cool one for next week. I'm not going to tell you exactly what it is now and spoil the surprise. But then we're also gonna be doing some fun stuff with kind of the Black Friday timeframe out.

Marco, do you want to kind of tell them what we're thinking about?

Marco: Well, we're gearing up our annual charity drive. This is something that everyone knows is near and dear to me. I'll do a video. I don't want to spend too much time on this right now. I just want people to be aware that there's a whole lot of people out there that are way more unfortunate than you guys could ever imagine. Next time you're kicking yourself down because of all why it was me, why it was me, my life sucks a lot, life is hard, well, guys, you don't know the half of it. What we're trying to do is just make things easier for people who have nothing.

I mean, literally, literally, tomorrow, yeah, tomorrow, they might not eat tomorrow, they might lose their house tomorrow. This just happened in one of the places where we go one of the communities, they literally came through and took out the housing. I don't even wanna call it housing, the slums to build, access ramps, and to build a new route through there and since it was government property anyway. People are shit out of luck.

That's the kind of stuff. So not only do you not have anything, what little you have, the government comes in it just smashes it all, and then you're left with what? Right? You're out in inclement weather and nothing to eat. What do you do with kids and everything else? Anyway, it's difficult. As I said, we'll get more into it, but we're gonna tie it, right? Throw offers and what we'll be doing with the offers and what we're doing as far as the charity drive. We're gonna try to tie it all together. I wanna make I'm gonna make it really worthwhile for people to give.

But guys, give because your heart tells you to give, not because of what you get. Don't give because you might get something in return. Give because it's the right thing to do. It's unbelievable the feeling that you get when you give from your heart and you just truly put yourself out there and you give money, gift of yourself, give time. What you get back is much more than any monetary amount or whatever it is that you want to put on it. There's nothing that can compare to what you get back. I get more from the kids when I go. I learn more. I get more than any money that I could ever give. So that's my piece for now. More will be coming. We'll make it clearer as we go.

Adam: Outstanding. Yeah, some good stuff coming, you guys, so stay tuned. I think, on our end, that's it for updates and announcements. Are you guys ready to get into it?

Bradley: Yeah, man.

Hernan:Let's do it.

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Bradley: All right. I'm gonna grab screen. By the way, I found some really interesting, we were targeting these GMBs on a hyper local level, guys, because of the mobile first index, that's what opened up, all this opportunity in July, the end of July. There's not a whole lot of people that are taking advantage of this right now, and that's a good thing.

But I found some really good opportunities for even major metro areas which would typically I wouldn't have touched with the 10-foot pole for local lead gen stuff because we all think that major metro areas are uber competitive and that they're just too difficult. But that was before the method that we've just developed because of the mobile first index. I'm finding wide open opportunities in even major metropolitan cities, guys. Wide open opportunities. It's absolutely insane.

I can't tell you much about it here, guys, this is a free venue. But I'm telling you, come join the Mastermind and all this stuff gets revealed. There's just more, I said this last week and I'll say this for as long as it still exists, there is more opportunity right now in local lead gen than there has ever been since I've been in the digital marketing space, which started in 2010.

Guys, I mean that from the bottom of my heart. So if you guys are not pursuing it, you're freaking crazy. Stop all the shiny objects shit and develop a real business that can generate real money. Like what we call fucking money, right? That's exactly what this can do right now. There's wide open opportunity and I don't know how long it will last. So I say take advantage of it while it's there.

Is There A Way To Bulk Add All Service Areas Now That Google Strips Out The Radius Option In GMB Listings?

All right. Dustin's up first. He says, “Hey there, I saw that Google made some changes in all of the GMB listings. Now you have to add all of the areas your business is serving. You cannot just say 30 miles anymore. Is there a way to bulk out all the areas the business is serving because one by one is a pain in the ass?”

Yeah. As far as I know you can name it by either zip code or you can do it by city or by county. Again, this is new. This has all happened within the last week. I've been in playing around with different configurations because sometimes, with an existing listing, if it's a service area business, Google will strip the address right from the listing under the new dashboard, under the new GMB dashboard. Google will strip the address right out of the listing. So it'll show in the info tab in GMB, it'll show add address, like the pencil icon, and it says “add address.” Well, if you go in and try to add an address to a service area of business that can trigger re-verification, at least that's what some of the people in our group have reported.

Fortunately, I haven't done that yet. What I'm doing is on the listings that have the business address stripped from it where it doesn't even exist anymore in the listing, in the GMB listing itself. That's fine. It doesn't bother me. Now, it's the service area, you can go in and set the service area. So depending on, I guess, Dustin, you've probably got a large service area, so what I would suggest you do is just go in and try to add the service area based upon county or city. Right? That's gonna be a lot.

For example, and the reason, I've been working on this stuff forever or a lot recently, but let me just show you what I mean. Where are we? We're in Georgia. You guys are seeing my screen, correct?

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Adam: Correct.

Bradley: Right. Let me show you what I mean. Here's one that I was just creating some process training for the accountability group, what we were just talking about. I was doing some location research training, which is this right here. Location research training. This is the process doc I've just developed for our group. You can see that for Memphis, guys, in fact, let me click into there. This shows Memphis covers 63 zip codes. Could you imagine one out …?

By the way, if you extract all this data and you get rid of all the unique and PO box ones that show zero population, it comes out to be it's roughly 23 zip codes. So 23 zip codes in Memphis, Tennessee. You're right, that would be a complete bitch. It would suck to have to go in and add 23 individual zip codes. So instead you should be able to just go in and type in Memphis and it will cover the whole area of Memphis, all of the zip codes. Does that make sense? I mean, that's just an example of how you would do it.

That's the way I'm doing it, because we're targeting on a hyper local level now, is I'm actually going in and just adding the zip code for the area that we've got the physical location in or perhaps a very small radius. How do I do that? Well, over at freemaptools.com, which is this site, here you see what it says “find zip codes inside of a radius.” Click on that and then you could do something like just a five-mile radius, if you're staying hyper local, or 10 mile, whatever. But five mile radius is typically I'm doing it because I'm trying to secure as many GMB assets in a metro area as possible. So when I have them spread out I only need a very, very small service area for the edges of those service areas to overlap. If that makes sense. So I end up with full coverage of the entire metro area with just a handful of listings. Right?

You can do that by just coming here and adding that in. For example, if I wanted to, I could come in here and just grab, let's say, this zip code 38109. I would come back over here and type in 38109. I would click draw radius. Now right there you'll see there's the three zip codes that I would add for that particular GMB listing. If I had a GMB listing in the 38109 zip code area and I only wanted to target a five-mile radius, which you could see what that radius is right here, I could zoom out a little bit, you can see that that covers looks like southwest side of Memphis. Right? That's only a five-mile radius, but that's pretty significant. I could scroll down here and I could grab these three zip codes now and add those three zip codes into the GMB dashboard for my targeting at my service area. Does that make sense?

Then, you repeat that process again for each one of the listings that you have within a metro area. If you've got one full metro area, like I said, that where you're targeting in all of it your service area is being targeted from one location, then I would recommend that you just add that city name or even the county name as well. Again, zip-codes.com will show you what the county name is for each one of the zip codes too. It might be easier for you just to come in and add county names. All right.

That was a little bit more hands-on training than we typically do on a Hump Day Hangout.

Marco: Yeah. Also, just add to that, Dustin, you shouldn't be the one doing all of this.

Bradley: That's right.

Marco: You should have a VA that you can tell, “Look, I need this updated. This is the process. Go get it done.”

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Bradley: That's right. That's exactly what I'm … I mean, for three weeks now I've been working on developing process docs like this which just teaches my VAs. I've got a VA who's really fucking good. His name is Joe. He's really good. But he's never done any of this kind of work before. I basically taught him how to start with a brand new verified GMB profile and optimize it completely, build the add ID pages, do all the stuff that we do, even set up the GMB autoposter, schedule out 31 posts for republishing every 30 days, all of that stuff. He's somebody who's never done any of this stuff and he's got the training and the process docs now to do all of that.

Now, it sucks because I just developed all these, for three weeks, I've been working on all this shit, and just last week, they changed the GMB dashboard. So I have to go back and redevelop those process docs now because the formatting has changed. You know what I mean? That's kind of the nature of doing this. It kind of sucks because they're never complete. When you create a process training one time it's never done, right? You can always go back and refine it. That's what I was talking about. So I've got to go back and do that again to update the processes for optimizing and now setting service areas and all of that. All that has to be updated, which I'll be working on next week.

But that's what I'm talking about. Marco, what he said was exactly correct, is get the hell out of your own way. If it were up to me to do to secure and optimize 50 GMB profiles in the next 12 weeks and I was doing all the work, it wouldn't get done. Right? Be realistic, guys, how many of you would actually do it if you had to do the work yourself over the next 12 weeks? Would you really do it? Most of you might have intentions and say, “Yeah, yeah, I can do that.” But you won't.

That's my point. I mean, the vast majority of you wouldn't, right? I'm not saying that to pick on anybody. It's true. It's tedious. It's hard. We get bored with it, right? If we don't see results immediately we get bored with it. But that's why you should fall in love with the process and not the result, right? I mean, we've heard that. That's cliche. But that's exactly the truth. If you focus in on doing the process that you know will end up bring in results and you fall in love with that, then the results will come. It's just a matter of time.

So if you've got this process developed where you can train, have a team, a virtual assistants, either one or many, doing the work for you, then you know it's going to get done, and the process is being completed which will produce results. It's just a matter of continually being tenacious, just constantly completing the process and not being distracted by other shit, other shiny objects. Right?

That's really been a problem for me too in my own business over the years. It's part of the reason why I have not systematized everything in my business, because I always get distracted. It's a lot easier sometimes just to do the work yourself than it is to create training to teach somebody else how to do it. You know what I mean? I'm sure all of you can relate to that. But once you do develop the training, then you don't have to do it anymore. That frees your time up to do other things. Right? That's really what Semantic Mastery is all about now, guys, is trying to teach you guys how to create a business where it's not reliant upon you and your effort to make money to generate revenue.

Should You Use Unique Google Account To Each Google Search Console and Google Analytics Property?

Jordan's up. He says, “Best practices for multiple Google Search Console and, for that matter, Google Analytics accounts, we create for various clients, is there any issue or danger in creating all the accounts from a master agency account? Or should each Search Console, Analytics account be created in a unique Google account and shared with the master agency account or, for that matter, should they be kept entirely apart? Does that matter at all?”

Okay. Jordan, I'm gonna give you the same answer I give for every time a question like this arises. In fact, there was a discussion about this in the accountability group that I was just talking about. Something similar. I recommend that, for example, guys, every time I get a new client, I go, if they don't already have their site attached to Search Console and Analytics, most of the time clients, if they have an existing web presence will already have that stuff installed, at least in my experience, they will. At that point, I just give them my email address and tell them to add me as a manager or a user so that I can access Search Console and access Google Analytics.

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If I have to set it up for them, if it's never been set up for their website, then what I do is I will create a Gmail account, a new brand Gmail account that I now then use or assign to that client's campaign. I will use that new Gmail account for all stuff for that client, in other words, if I'm building a syndication network. When I say me, you guys know I'm not doing this shit. I'm not creating a Gmail account. I'm buying already Done For You created Gmail accounts double phone verified accounts. So I just select one from the list, I assign it to that campaign, to that project, that client, and then I use that email for all of the other accounts that need to be created, including Google Search Console, Google Analytics. Does that make sense?

Then, what I do is I add myself, Bradley Benner, as a manager to Search Console or a user, user/manager, an admin to Search Console and to Analytics and everything else so that I can access from my main profile, the one that I'm logged into right here right now. Right? That way I can still access and then also … By the way, I also assign my VA, because I have a VA that does all the client reporting for me now, which saves me many, many hours per month. So I also add her email as a manager or an admin to Search Console and to Analytics because she, on a monthly basis, goes into those client accounts and takes screenshots of Search Console and Analytics and everything else that I tell her to do for generating client reports and puts all of it together for me to where all I have to do is copy and paste into email and add my commentary to the monthly reports. Does that make sense?

Again, master agency account, yes, I suggest that you have that, that you add as a manager account. But I always recommend, guys, separating Google properties by Google accounts. In other words, separate everything instead of trying to put everything under one account all the time. Because what happens if you lose that account? You're fucked. I mean, there's no other way to put it. There's no way to sugarcoat it. If you put everything, all your eggs in one basket and Google decides to take that basket from you, you're eggless, you're fucked. But if all of your accounts are spread between different Google accounts, then if Google takes any one account, you've still got all the others. Right? You're only going to lose that one account.

And it doesn't affect the manager. For example, if you've got 20 different clients and each client has a separate Google account, Gmail account that you've created for them or whatever for Google Analytics or Search Console and such, and you add your account Jordan Fowler as the manager account and your account gets terminated, God forbid, Jordan, but let's say your account ever did get terminated, it wouldn't affect all those individual accounts because the owner, the account owners of the Gmail account is not you. Does that make sense?

The same thing goes for GMB, guys, for Google My business. Don't create a whole bunch of Google My Business properties under one account. I do a 1:1 ratio. Now, okay, again, 1:1 ratio for every GMB asset that I create has got its own Google account and then I will connect all of them or through a manager account, as a manager but not as an owner. Does that make sense?

Anybody wanna comment?

Marco: Yeah, just going further into that. Once you have a whole bunch under that one-manager kind of thing is up to 50. I can't remember what the limit is, but you should have multiple Gmail accounts ready, especially you, Jordan, I know that you're an agency owner, so that when you get into the hundreds you're going to have four, five, or six different manager accounts that access sets of account.

Bradley: Yeah.

Marco: I hope that was clear. The same thing goes for your GMBs. You'll have, I don't know, 30, 40, and then stop, open another account that manages, and then that'll be the manager of the next set of 30 to 40, then you stop. You mitigate risk that way.

Bradley: Yeah.

Marco: That's the whole idea. As Bradley said, all of your eggs in one basket, you're gonna have a whole lot of broken eggs. But on the other hand, if you mitigate the risk, then one egg breaks, that's okay, you can replace that one egg. But if you have to replace 500 GMBs, that's a whole lot of money down the drain, man.

This Stuff Works
Bradley: You're damn right it is. You're damn right it is. That's like you contemplate suicide time. You know what I mean? That's some depressing shit. All right. This, guys, I just posted this because I know I've talked about this here on Hump Day Hangouts a few times about this being a method where most people talk about doing rank and rent videos where they will go out and rank a video and then they'll charge to rent on a monthly basis and they'll just continually work on keeping that video ranked. That's easy in some cases, but in other cases, it's a real bitch to keep a video ranked.

So instead, there's this video spam method. It's absolutely a churn and burn method. It's a spam method, but it works. In my opinion, it gives way better results than just ranking and renting singular videos for singular keywords. Right? I've talked about, we gave it a, there was a catchy name that Randy James actually came up with called “video carpet-bomb.” We have been providing this as a service in MGYB, our store, which if anybody still needs that service they can reach out to us privately and we may be able to accommodate you. Just contact us at [email protected] I talked about this as a strategy for using the churn and burn video strategy as a kind of a churn and burn rank and rent model, as opposed to just rank and rent where you're constantly trying to keep one video ranked for a particular keyword.

I had one of my clients contact me last week and said that he went to an organic food restaurant and he really, really liked it. He got to talk to the owner and blah blah blah. So he contacted me, he's been a client of mine for five years, and he contacted me and said, “Hey look, I'd really like to help this new restaurant out. Would you be able to rank some videos for them?” He said they had a video created from another company or whatever and he asked if I would be able to do that. I said, “Yeah, sure. Let me run some tests and I'll get back to you.” So I just contacted my VA that runs the video marketing blitz software, which is what we used to do this particular type of campaign.

Guys, I've been talking about this method because I use this method all the time to prospect or to when I'm pitching a prospect on my services. I use this as a way to wow them, right? Because I go out and when I send them the proposal and, usually, for me, it's a video email. It's a Screencast video, where I explain what the proposal is line by line. I essentially go through line by line and explain which each deliverable is and all that kind of stuff. I do all this via video email.

But then I also will send a long one of these campaign results where I go out and just rank a video for them for dozens. Sometimes, like in this case, there's 112 damn keywords ranked on page one, guys, from one campaign. One hundred and twelve keywords ranked on page one of Google for one video campaign. It took my VA about less than a day to do it. I pay that VA roughly $30 per day and all I did was the same thing that I do when I'm using this as a method for prospecting. I will create this, tell my VA, “Hey, here's the keywords, here's the location. Go out and create this campaign for me. Send me the results.”

Then when I send the proposal to the prospect that I'm pitching my services to, I send them the report and say, “By the way, just to show you that I know what I'm doing and that I can get you results, and that I mean business, and then I want to earn your trust or earn your business, I did this for you in the last 72 hours, in the last week, since we last spoke, whatever the timeframe is. Check it out. Here's videos ranked for your keywords, your products, your services in your local area.” I used that as kind of just a way to impress them and get them to … It's kind of like, like I said before, a deal sweetener. It gets clients or prospects to, because you're showing them results that they didn't even ask for, they're not paying me for this at this point.

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The reason I started telling you all this is because just last week I told you one of my … His name's Ken. One of my clients asked me to do this for this restaurant and I said, “Okay, then. No problem.” I went and just did some real quick keyword research just using Google Trends. I found a couple keywords. I knew which area it was in anyways. So I just contacted my VA and said, “Hey, I need you to run this VCB campaign for me. Here's the keywords, here's the target areas. Go do it. Within 24 hours he came back to me with this report right here. It shows 112 keywords ranked on page one, guys.

So I contacted my client and said, and this is what I sent him, this was just from today. Look at this, just from today, guys. It said: “Please see attached Excel sheet. I was able to get the video ranked for 112 keywords. Actually, it ranks for many more than that because of different combinations,” which is true. “This type of campaign is $250.” I've talked about that on here on Hump Day Hangout, guys, because we were selling that. We don't have a public sales page up for it. Like I said, contact us at Support if you need to.

We're selling this same service for 100 bucks and I was telling everybody on, as I mentioned this before, you can you can sell this as a $250. That's just what I'm selling. Guys, I know a lot of you were saying, “You got 112 keywords ranked on page one and you're only charging $250 a month?” Yes, because it's a churn and burn strategy, right? A lot of these videos aren't gonna stick for very long.

So instead of trying to keep these videos ranked, what I've recommended and what I've said in the past was you just redo the campaign every month. In other words, “This type of campaign is $250. It can also be turned into a subscription where it is updated every month, meaning the campaign would be rerun each month where new keywords and/or locations can be targeted if desired.” Or you can just keep running the same keywords over and over again because each month it's going to be that that same video or different videos if you wanted could be pushed out across different channels targeting the same keywords again. You could end up with multiple videos ranking for those keywords on page one. Does that make sense?

Again, I told him, “Here's 250 bucks, but it can also be turned into a subscription. Take a look at the report. Let me know if the owner would like to chat with me about keeping his videos up and for an ongoing basis.” I also asked him where I have to send the invoice. Well, he replied a few minutes beyond that, said, “There you go. I've added Erin,” which is the business owner for that particular restaurant, to the conversation. He says, “I've been saying this for many years and I'll say it again, you're the best. Amazing results in such a short time. I'll pay the invoice for the first two months equaling 500 bucks and Erin will pay the agreed price of $250 each months thereafter.” Anyways, he talks about going ahead and completing the sale because I've got his billing information.

Which is great, guys. Think about that. All I did was, my client reached out to me, said, “Hey, could you do something for this person?” I said, “Yeah. Let me run some tests and I'll get back to you.” Within 10 minutes I had the keywords and the locations. I sent it to my VA. Within 24 hours I got this report back. I sent the email out, which is the one you're reading right here, and I just secured $500 in revenue, plus $250 a month in recurring revenue. From a process that literally a VA did in under a day and I pay that VA roughly $30 per day.

Think about that, guys. I mean, that's the power of arbitrage and that's the power of getting yourself out of the process. Right? Think about all of the different opportunities, guys. You could go hire us to do this sort of a campaign for you and just make the difference. Right? Just make the difference between what you're paying and what you're charging. That's a steal. A hundred and twelve keywords for $250. I know a lot of you are thinking I'm under-charging. But every single month, that's another $250.

My VA, he can actually set up a campaign template for this to where all he has to do is, literally, once a month, the calendar notification will tell him to go press a button and then the report will be generated shortly after it's run. He'll send it to me via email, I send it to the client, and boom, there's another $250. Does that make sense?

Guys, it's easy to make money in this business when you have systems in place and you have other people doing the work. You know what I'm saying? Hopefully, that makes sense. I wanted to share that with you guys because, you know, I think too many of us are trying to do all the work ourselves, guys. That's what we're trying to do here at Semantic Mastery, with MGYB especially, is provide you guys with done-for-you services so you guys can go out and just sell the shit and make money. Right? Okay, cool.

Do You Still Recommend Creating Subdomains Versus Subdirectories For Rank And Rent Multi-City Websites?

Chik's up. He says, “I'm embarking on building multi-city websites for rent.” Okay. “Do you still advocate creating sub-domains versus sub-directories for each city and is the choice weighted more towards safety, penalty, or ranking? Thanks.” Yes, Chik. I absolutely recommend sub-domains over sub-folders or sub-directories because of the safety issue. We were just talking about mitigating risk, not putting all your eggs in one basket. The problem with sub-directories is if anything from root level beyond, so anything that is beyond the root level, so domain.com and anything domain.com slash anything, so anything beyond the slash, all of those, if it catches a penalty, the penalty will be levied against the root.

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In other words, if a particular page or a post on your website was to catch a penalty, it can affect the entire domain. Well, additional WordPress websites that are installed in sub-directories are treated as if they're on the root. So if you've got individual location WordPress site that's on a sub-directory terminated-, or penalized, excuse me, then it will affect the root domain and all of the other locations attached as sub-directories. Does that make sense?

But if you do sub-domains as opposed to sub-directories, if you do sub-domains, each sub-domain is treated as an individual website by Google. So as long as you keep the root clean and you don't catch a penalty on the root, again, if you catch a penalty on the root, it will still apply to all of the sub-domains because that's the parent domain. But if you catch a penalty on a sub-domain, it will be isolated to that sub-domain only. Does that make sense?

That's why it's important. That's why, for me, if I'm gonna do multi-location projects or campaigns and I am going … I don't use WordPress. I'm not using WordPress websites now, guys, because I'm just doing GMB stuff. I'm using GMB websites as the primary website now. But when I was doing a lot of WordPress stuff and multi-location stuff, I would do it with sub-domains and I would keep the root really clean. I wouldn't do anything spammy to the root. If I was gonna do anything spammy, it would be into individual sub-domain locations. That way I would protect all of the other sibling locations, which would be all of the other sub-domains. So, that's the reason why.

There's been some tests in the past, they're old though, that like from several years, many years ago now, that sub-directories actually have a little bit more SEO value, they're weighted a little bit heavier towards SEO, but I would rather reduce my risk than have that little tiny bit of additional SEO push from doing everything under the root. If that makes sense. Does anybody wanna comment on that before we move on?

Marco: No. I think that's perfect. The reason why we also do it is because we can push so much power to the sub-domains that we don't need the extra boost that you get from a sub-directory because we can go ahead and make up for that with all of the power that we push.

What Software Do You Recommend For Building Google Stacks?

Bradley: That's right. Okay. “Do you have any software recommendations for building Google stacks?” No. Only because we do everything manually. We don't use software for any of our account creation or any of that stuff, because anytime you add automations, it can reduce the integrity of the properties. In other words, we found, especially through Syndication Networks, that anytime we tried to use any tools for account creation or anything like that, we found that those accounts would typically get terminated a hell of a lot easier than doing them manually.

That's why even today, to this day, guys, all of our Syndication Networks, all of our drive stacks, everything that we create, all the accounts are created manually. We don't use automation or tools for that stuff. We have virtual assistants that manually create all those accounts and the reason why is because they stick, they're a lot better.

I know there are software tools out there that do that. In fact, one of our members at POFU Live from the Ranking Factory, Patrick Tuttle, he was there and he's got some tools. I have not used it. I know he's a good guy, but I have not used any of these tools. It doesn't build drive stacks like what we do manually. But it does help to automate part of the process, that's for sure, so that might be something you wanna look into.

Marco, do you have any?

Marco: Yes. They've automated some of the files and they go into other cloud resources, not just drive. But pure power, pure drive stacks, guys, there's nothing like that. And I'm biased because I was right in the middle of creating all of this stuff, putting it all together. If you want the true power that can be gotten out of a drive stack, the only way that you can do that is manually. There's no automation software that can do that at this time.

Now, having said that, I will be going back and forth with Patrick, we've gotten to know each other lately, since he came to our event, and we just been going back and forth. So I'm hoping that he can develop it to the point where most of the process can be automated and then our VAs can go in there and put those final touches. Guys, the devil is in the details and that's where the power lies when you start connecting it. It's that human end, that person that have been taught, this gets connected to this, and this is how it gets connected, and this is how you get a do-follow link, and this is why we're …

All of that training gets incorporated into it. If we can manage that where some of it is automated and then our VAs put the final touches in it, it's gonna be a dangerous thing, man.

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Are All The Participants In POFU Accountability Group Using Virtual Assistants?

Bradley: That's it. John. John, what's up, buddy? John is very active. It's awesome to see how excited he is about everything in the group. He's kicking ass right now. He's taking a lot of action, which is awesome, John. He says, “Are the participants all using VAs?” He's talking about the POFU accountability group. Yeah, because that was that was the whole point. I mean, now am I literally peeking in everybody's windows and checking to see if they're doing the work themselves or if they've hired VAs? No. But the whole plan was, for the accountability group, was to do as little of the work as possible in the actual setup and optimization of these profiles.

Because that's something that a VA can and should be doing, right? Because again, if it was left to each of us to go out and put in this kind of work to make this shit happen, the vast majority of us, me included, wouldn't do it. Right? It just wouldn't get done guys because there's too many other … We're always playing whack-a-mole, there's always fires to put out in our businesses, there's always people vying for our time via Facebook and email and text message, and all the other shit. Right? It's just very difficult. So instead, I said, “Okay, enough of this. I'm gonna teach, I'm gonna develop the processes so that I don't have to do this anymore and I'm gonna share it with all the members of the group.”

Guys, this is the 12-week journey. Step number one. Step number one for the first week was to hire a full-time virtual assistant so that they could put them into … Week two was to put that virtual assistant in the training, week two, is this week by the way, is to put the virtual assistant into the training. By week three, they should be able to start optimizing profiles. Right? That's the whole point, was every one of the members, if they're following along like there were instructed to should have by now had their first VA hired. If not, they should be in process of hiring their first VA.

Which, by the way, how do you do that? Well, it's real simple. We've got a training product called Outsource Kingpin and that's exactly how we hire all of our VAs. Between my partners and I, we've got about 40 full-time virtual assistants now. I think 98% of them were all hired through this exact same method. So POFU Live members all got Outsource Kingpin included with their admission because I wanted everybody to have that process. So that they could go out and start hiring virtual assistants and remove themselves from their businesses. Stop being the bottleneck, right?

Is everybody doing it with VAs? Well, they should be. They'd better be. Do I know whether everybody's using VAs or not? No, I don't. I imagine there's probably a few people in there that are gonna say, “No. I'm gonna do all this on my own,” and those are the ones that are likely not going to have much of a business at the end of 90 days. Right?

“How much is Mastermind now, guys?” 297 a month where you can buy a yearly for I think 3,000, which saves you two payments. Yep.

Hernan:Which is an absolute fucking no-brainer. Yeah. Provided that-

Bradley: Or you can go out and develop all your own process docs and do all the trial and error and figure all the shit out on your own. See how expensive that is.

Hernan:Yeah.

Can You Use The Same Physical Address To Verify Multiple GMB Profiles For Different Niches?

Bradley: Okay, cool. Will. Will, what's up, buddy? Will was at the event. Really cool guy. He says, “Bradley, can the same physical address be used to verify multiple GMB profiles for different niches? In other words, for example, could I use the same address for let's say handyman contracting services and pest services? Two niches that are not related?”

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Yes. You probably can, but I don't recommend it, Will. It's so easy right now-, well, it's becoming a lot more difficult, but we still have a way to get separate GMB addresses for each business. It's also inexpensive enough that if you can use PO boxes still, you can still … Guys, you can rent PO boxes for just three months, that's the minimum. But you can rent PO boxes for three months. If you use the street addressing option, that's all you need to get a postcard.

Will, I would suggest, you know, you've got better things to do with your time than go rent and secure a bunch of PO boxes. But if that's the route that you wanna go, then I would recommend getting a separate PO box for each business. In other words, even with the PO boxes, guys, can use the street addressing option. What happens, your business address becomes the street address of the post office and then you have the pound sign or the number sign and then box number. So whatever your PO box is, let's say, it's box 101, then it would be 123 Main Street number 101. Right?

So what I would do, Will, at that point is get multiple boxes. Because it would still be 123 Main Street, but each box number would be different, which it kind of mimics a suite number. It could be potentially a different office in a building. That's the way I would do it. Guys, I just recommend that you have unique addresses for each GMB because otherwise you're leaving a footprint that could end up costing you your GMB assets. Right?

Guys, again, I know everybody wants to reduce expenses and they I wanna take shortcuts. But that's how you build a business on a shaky foundation. I would much rather spend a little bit extra money and a little bit extra time and spreading my risk as thin as possible. That's why I recommend a separate GMB-, excuse me, a separate Google account for each GMB. I recommend a separate Google account for each search console and analytics account, like we were talking about with Jordan earlier, right? Same thing with this. I would have a different physical location, a different box, a different address for each business. Okay.

Marco: Didn't we set up a bundle for the POFU guys?

Bradley: For? Oh, yeah, we did for GMBs.

Marco: Yeah. Will, write to Support. I mean, this was set up for you.

Bradley: That's correct. Sorry, my daughter is texting me again. Anyways, yeah, yeah. Will, you're in the POFU Accountability group and the slack group. We've got a special deal in there. It's only available for POFU Live members. Guys, I'm sorry. But for GMB profiles, check it out in there, okay? All right.

Do You Have Any Experiences On Google Suggested Edits For Your GMB Listing?

Ted's up. He says, “One of my LLP GMB assets is showing a Google suggested edit to show my GMB address and delete my service area. I try to deny it but it keeps suggesting edits. Do you have any experience with this? You guys rock. Cheers.” Thanks, Ted. Yeah. I've seen some of those suggested edits that seem to be persistent. They keep coming back but I just ignore them each time, and that's it. It's only been in a handful of my properties that I've seen that and it hasn't forced the changes. So it just shows them as suggesting edits.

Adam: Ted, I tagged you in a comment. Rob Claudette sent me a message so he's further up on the page, Rob.

Bradley: Cool. Rob's in the belly of the beast right now, along with me and Marco, testing all this different stuff trying to figure out the best course of action based upon all these changes occurring in GMB. So we're in there testing, playing around, guys. Fortunately, again, that's part of the reason I have this group going on, is because all of us are in there testing and we're all sharing information, guys. It's an open group and that nobody, I'm not holding anything back, as far as I know the other members aren't. We're all trying to be as open with each other as possible so that we can really nail this down to a process that we can repeat and scale to grow a great big massive lead generation businesses in the shortest amount of time possible.

Is A Metro Area Different From Counties In GMB?

John says, “So metro areas is different than counties?” Yes, John. Right. So, a metro area, for example, Memphis, Tennessee. Or let's just go back to that. If we take a look at this, if we load the city map, we can see that Memphis, Tennessee actually … Let's go over here. We'll do it in Google Maps to make it easier to see. Come on, map. All right.

If we take a look at this, you'll see this is actually, right here, I guess if I zoom in a little bit it might show. But, yeah, right here. Okay. Right on the other side of the river is Arkansas, down here is whatever. There's Tennessee. There's Mississippi. Mississippi's over here and then there's Arkansas. This is Memphis. Well, part of this, if you take a look at the different counties and such, well, in this case, it looks like all of them are actually in Shelby. Let me give me another example. Let me give you a better example.

Okay. Here's a good example. This is what I was talking about. This is the Atlanta metro area, right? Atlanta City, Geor-, Atlanta, Georgia, excuse me. The metro area is gonna cover all of what they call city limits, but there could be different counties that make up, that fall within that city, if that makes sense. If you take a look at the county over here, they're showing Atlanta. Right here is the city, right? But take a look, there's Fulton County, there's DeKalb County, there's Cobb County. It looks like those are the only three: Fulton; DeKalb, or DeKalb, I don't know how to say that; and then, Cobb. So there's three different counties that actually end up within the Atlanta metro area. Does that make sense?

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Here's another example, another way to test this, guys. All right. You can go to Google Trends. All right. Let's just use, whatever, it doesn't matter, we can use any of these. Take a look at where, I've got this, the targeting set for United States for the past 12 months right now for these different keywords that I was just doing some research on. But take a look, metro areas for it. Okay.

For example, if we came down here too, let's switch this to five months-, or, excuse me, five years so it'll show more data. If we scroll down here, let's just use handyman services as an example right here. Right here, it's showing sub-region. But we can do list view instead. Now, take a look, this is metro area. So these are also metro areas according to Google.

For example, Tampa. Tampa, St. Petersburg, Florida is a metro area, right? It actually covers two cities. Because if you were to go take a look at Google Maps at Tampa, Florida, and I know this because I'm also working in Tampa right now. Well, that's one of the cities I'm securing a whole bunch of lead gen assets in. St. Petersburg is down here, it's another city. So the Tampa, St. Petersburg metro area is this, it's both Tampa and St. Petersburg. It's a big area. Like this, right? I think I've got 12 properties secured right now in this metro area. Does that make sense? So that's a metro area. That's different.

Now, if you were to take a look at the zip-codes.com, let's go back over there for a minute. I love this site, by the way, in case you hadn't noticed. I use this site all the time. We're gonna go to Tampa. Oh, I didn't realize what time it was, guys, we got to wrap it up. I can stay a couple minutes later, guys. If anybody's got to go, please feel free. I do wanna finish this one though. All right.

If we look at Tampa, Florida, for example, you can see that Tampa itself, it looks like is all covered within Hillsborough. But the metro area, if we were to click into city for Tampa and we scroll down, it looks like Hillsborough County is the county for all of that. But if you scroll down underneath this, it says 65 cities within 30 miles of Tampa, and we want to go look at … What's this? St. Petersburg, right? That was the one we're looking at. Looks like St. Petersburg is in Pinellas County. Does that make sense?

Let me give you one other example. That's Oklahoma. I don't have it probably open. I don't and I don't have the counties listed here. But this is Oklahoma City, Oklahoma, right? These are all different … Now, this is Oklahoma City. Here you can see this is the city. That all falls within Oklahoma County. But some of these other areas out here, which are what they call, considered suburbs, fall within other counties. Does that make sense? But they're all still part of the Oklahoma City metro area. Hopefully, that makes sense, John.

Okay. Let's wrap this up, guys. I'll stay another 10 minutes if we can get through all of them in. “God loves a cheerful giver. What Marco's doing is amazing with this charitable work. Keep your eyes peeled for his announcement. It's good on you, Marco.” Thanks. We all appreciate that.

Should You Publish Unique Post To Each GMB Listing That Is Under One Category?

Nestor says, “What's up guys? I have a question about posting GMB. If I have multiple accounts in one category, is it okay so if I post the same info in all the locations always or is it better to have different posts on each location?” All right. Marco talked about this, I think, the last week. Google prefers unique content, so you're probably gonna get better results with unique content. But if you have different locations and they're all kind of funneling back to the same brand or the same website, I could see the attraction for posting across multiple GMBs. And you should be able to do that.

Isn't our autoposter give you that option now, to post to more than one GMB at the same time simultaneously?

Marco: I believe so. But Rob would have a better answer for that.

Bradley: Yeah, I'm pretty sure it does. I think you can select multiple GMBs from the drop-down when you go to create a post in the GMB autoposter that we provide, or that you can buy from us or subscribe from us. Again, Nestor, I'd recommend unique post if possible. But obviously, for efficiency sake, if you've got, if it's all kind of feeding back to one brand, you could probably get away with it, I would say test it, Nestor. Test it. Okay.

Who Do You Recommend For An Answering Service For A Local Lead Gen Campaigns Using GMB Listings?

Will again. He says, “What answering service do you recommend to use behind these GMB listings? You mentioned it's better to have the lead call go directly to an answering service as opposed to have the call go directly to the service area of business because they might be too busy to answer these calls.” That's correct. Now, I'll tell you guys, the answering service that I've been using since 2012 when I first implemented it is called AnswerConnect, answerconnect.com is the site. Again, they're great. I've been using them ever since 2012, so going on almost seven years now.

However, that said, I have recently just started a switch, well, I haven't switched, but I just recently, because of this new GMB method and scaling, and I've got I think somewhere around 35 or so GMB assets that I've just secured in the last three weeks, so I've got a lot, I just started using CallRail instead of CallFire for my phone numbers. I still have, literally, dozens and dozens and dozens of numbers in CallFire and it's a bitch to pipe or port numbers from one service to another. So I don't know that I'm ever gonna completely disentangle from CallFire, but I started using CallRail for all these new assets that I'm setting up.

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CallRail actually has a live answering service like a call center, live answering service that you can add on to the CallRail subscription. Right? It's an additional service. It's an add-on. I haven't tested that yet, but I likely will because if I can combine both my virtual phone numbers and my call center all under one account or under CallFire instead of having CallFire as my virtual phone number provider and then AnswerConnect is my answering service, if I could do it all under one, under CallRail, I will. I haven't got that far, I haven't started testing that yet, but actually I really like CallRail. It's a really cool service. It's a lot of really cool features and it's actually cheaper than CallFire. So check that out.

Luis says, “Hello guys, I'm thinking of joining but not sure which program to join. Any specials running currently for any of your products?” Yeah. We're gonna have that promotion next week. Right, Adam? I don't know if Adam is still here. I don't think Adam is still here.

Marco: No. Adam dropped off, yeah. But we got some stuff coming.

Bradley: Next week.

Marco: Like we mentioned, Mastermind, yearly, you get a discount anyway. That's ongoing. That's an ongoing special.

Bradley: Yeah. Mastermind is the best. I'm not kidding. I mean, we're not just saying that. Mastermind is your best bet. If you're serious about growing a digital marketing business and not just how-to bullshit or how to learn one particular method to execute one particular skill. There's a whole lot more that goes into building a business, guys, than learning how to rank something. Right? I mean, that's only part of it. That's a small fraction of creating a business out of it. Right? Being able to execute some specific function is awesome. It's great. It's a skill that is good to have. But that does not make you a business owner, right?

Again, the Mastermind is all about creating a business around whatever skill it is that you have. We recommend focusing in on one particular skill and making a business out of that and making it profitable for you and generating revenue for you where you can even remove yourself from the process and it still makes money before moving onto the next thing. Does that make sense?

That's why the Mastermind would be your best bet. But that said, we're gonna have some bundled promotion, some special pricing and stuff next week. I think Adam said next week is when we're gonna announce it.

Is Location A Big Factor When Ranking GMB Listings?

All right. I'm gonna give it five more minutes, guys. Dan says, “Would you go after a location that has all owner verified and images optimized but none of the addresses fall within a given address?” Bingo, Dan. I'm not gonna go into too much detail, guys, about my particular targeting methods right now. Not here in a free venue, I'm sorry. Some of the stuff is reserved only for paying members. But, Dan, bingo, you got it.

“It's the only opportunity I'm seeing and I've been using the Easy Local software for several days now looking for low-hanging fruit. Is it time to change my niche?” No. Start looking for opportunities within the data of even what looks to be super competitive. Guys, I'm finding opportunity in even the biggest metropolitan areas right now because we're searching on a such a granular basis now. I'm telling you guys, there's more opportunity now than I've ever seen in my career of digital marketing. I'm not kidding. Even stuff that you would typically look at.

Again, what I talked about a Local Lease Pro was finding the easiest opportunities, the data that I told you to pay attention to was because that makes it really easy to find very quickly the ones that are, the GMB profiles that will likely rank with little to no effort other than verifying and optimizing the profile. Right?

But for those of you that wanna go into a little bit more advanced or willing to put in a little bit more effort, there are opportunities to be had even in the most, what we think are the most competitive metropolitan areas, big cities. I guarantee you there is opportunity in whatever niche you're looking for at, Dan, right now, even in the biggest cities if you target, if you do your location research properly. And that's exactly what we're teaching.

Marco: Yeah, Dan, look at the data, look at the data carefully and draw your own conclusions. I'm not gonna give it away either because it's what I did to hit a major metropolitan area. I talked to Bradley earlier this morning about what I was doing, just giving him affirmation. This just totally rocks. It totally works. But if you just think outside the box a little bit and take a look at the overall data and say, “Well, yeah, if this is looking this way and I do this, then.” It's an if-then-else statement, right? That's how I look at it. I look at it as a computer program. If-then else, that's how it's gonna work for me.

Bradley: Yep. Edward, thank you for the kind comment, buddy. I appreciate that. I look forward to seeing you this weekend. I'm going to Hilton Head, South Carolina this weekend because my sister's getting married again. I'm gonna meet up with Ed and have some coffee. I'm gonna meet him and his partner. It's awesome. I'm looking forward to it, Ed.

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Is The Course Drip Fed When You Do The Monthly Subscription?

“Thanks, Bradley.” You're welcome, Chik. Ray says, “Is the course drip fed when you do the monthly, because I already have three full-time VAs and would like to jump forward past hiring VA?” Ray, yeah. Right now we don't have any, I don't think we have any courses that drip feed content anymore. Do we? I don't think we do, Marco.

Marco: I don't think so. The only thing that comes up is what's available, the products. Not everything that's discounted is … Yeah, you can't buy everything all at once, can't get into everything all at once.

Bradley: Well, you're talking about the Mastermind. I think Ray, when he says, “Is the course drip fed?” you're talking about hiring VAs. I don't know if you're talking about Outsource Kingpin specifically, Ray. That's what I was talking about earlier when I was talking about a course that we have for hiring and training VAs, managing VAs. Again, it's called Outsource Kingpin. That is one of the products that is available as a Mastermind member too and, as what Marco was saying, was when you join the Mastermind it used to be that you got all of our products under $300 all at once.

But because we continue to add more and more products to our product line, like training products essentially, that became like a fire that's too much, it became overwhelming. People would join and they would get access to all of our training products all at once. It was just too much and we would end up losing that person as a Mastermind member because they didn't know where to go and we didn't provide the proper direction and all that. So we're working on all that.

One of the things that we're doing to prevent that is we are only releasing a new product, a new one of our training courses to a Mastermind member each month that they're in good standing. Right? So each month that you remember you get another one of our products unlocked or available to you. Right? That's just how we're gonna drip those out. But whatever product you choose, whatever training course you choose, you get access to the whole training course, it's not dripped out. Let's not drip down on a monthly or weekly basis or anything like that. It's just for you to consume at your own pace. Does that make sense?

Outsource Kingpin, if you've already got three full-time VAs, the Outsource Kingpin process could teach you how to hire VAs in a much more efficient manner and save yourself a shit ton of time. You probably don't need it. I'm saying if you've already got, I mean, you probably get something from it anyways because, like I said, you could make your hiring process a lot more efficient.

But if you don't feel like you need that right now, then I don't think Outsource Kingpin is gonna be the best for you. It does teach you how to kind of train and manage them too, but it's more about, it's kind of a whole training course for setting up a hiring funnel to reduce your amount of time and effort screening prospects and that kind of stuff, and then only talking with the qualified candidates that have made it through the screening process, the automated screening process. And those are really, really good candidates. Then, hiring those candidates and then how to train, excuse me, train and manage them. Again, I'm not sure if that's what you wanted, but there you go.

How Well Does This System Work With Promoting Affiliate Offers?

“The bundle links are in the accountability slack group.” Yeah, okay. Thanks. “I'm gonna send in my prospecting sheet to see if I'm on the right track.” Okay. Fred says, “How well does this system work with promoting affiliate offers?” That's a good question, Fred. I don't know because I'm just doing everything with, you know, I'm dealing with local businesses so I don't actually do affiliate offers. It can be used for affiliate offers. I know that people do that. I just I can't talk about how good or how well it works or doesn't work because I just don't do it, Fred, I apologize.

Marco, I know you don't either, right?

Marco: Well, actually, yes.

Bradley: Okay.

Marco: How well does it work for promoting affiliate offers? We go back to what is your local. If your local is the US, then you're going to create your own entity, you have the e-com option correct, you could push your product services, whatever it is that you wanna push. Your local, Bradley just discussed it, it could be the city, it could be a metro area, it could be the county, it could be multiple counties, it could be the state, it could be the country. It depends on what you want to target.

You could set your targeting within the GMB. Google has made it really easy to do this. Then it's just a matter of posting the offers in front of people and getting in front of them when they're looking for whatever it is that you're selling.

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Bradley: Yeah. Okay. Dan says, “Thanks, guys. Looks like I have a ton of opportunity here then.” Yeah, Dan. I'm telling you, man, it's hiding in plain sight too. I'm not kidding you, guys. There are so much opportunity in local GMB stuff right now and it's like hiding in plain sight, stuff that you would never, again, even a year ago, stuff I wouldn't have touched with a 10-foot pole, I'm finding wide open opportunities in right now. There is no keyword, well, at least in the type of niches that I deal with, there's not a single area that I have not found an opportunity in just yet.

That's why I stopped trying to target a lot of cities and really now what I'm trying to do is target multiple locations within a city because it's a lot less work. There's too much research work to try to target a whole bunch of different cities because there's a lot of work that goes into the research the location research side of things.

That's the process doc that I was working on today. Because I've already refined the process once, I had a really rough process the first time, which is what my VA has been using for three weeks to do all the location research. Like I said, I think I've got like 35 assets secured in the last three weeks. But this is a much more efficient location research process. Although our location research is evolving and becoming more granular, we're getting a lot more detailed in our location research.

Quit This House, “Bradley, Support says we cannot get Outsource Kingpin with Mastermind.” Well, then that's changed just since our corporate event, our corporate meeting a couple weeks ago, guys. That is absolutely Outsource Kingpin. We've got to rebrand it. We're going to rebrand it, guys, because that was an MPR product. But it was originally a Semantic Mastery product. Anyways, we rebranded it and put it under MPR. We're bringing that back under the Semantic Mastery brand. And, yes, it will be available if you're a paying member in good standing. It's one of the products that gets unlocked with your monthly membership. It's one of those products that gets unlocked in one of the months.

In other words, like I said, if we've got six training products, you don't get all six the moment you join, you get one per month for six months. Or we've got a specific track that we will be revealing as far as whether you are a new business owner, like trying to start and grow a business, or if you are an existing business owner and you're trying to scale a business. It's only two different paths that you can take when you first join the Mastermind and that will determine which products you get in which order. If that makes sense.

“But got a different answer.” Maybe Chris G, our support guy, he might not be aware of that. We haven't fully implemented that yet, guys, so just bear with us. If you're in the Mastermind, reach out to us. I'll get with Chris and let him know that we have changed what's gonna be available and when, and make sure that you guys have access to it. Okay?

All right. Well, let's wrap it up now. I got thrown off there, guys. These are support kind of questions, not something we should typically address here. But I appreciate you bringing that to my attention because, again, we'll school Chris and let him know that that is the new process. Okay. All right.

Anything else, Marco? Let's wrap it up. We're way beyond what I said I wanted to do.

Marco: No, dude, it's cool.

Bradley: All right.

Marco: Just keep rocking, man. The easiest thing in the world right now as far as online is concern is making money. If you guys aren't taking full advantage of it, then come join the Mastermind and we'll help you take full advantage of everything that's available right now.

Bradley: Yep. All right. I will get with you, guys. I'm texting Chris now in slack. Guys, I'm gonna send him a message right now to let him know. We'll let him know what the new process is for that. But yeah, guys, just reach out to Support, we'll get you squared away. All right. Thanks everybody for being here. We'll see you all next week. Take it easy.

Marco: Bye, everyone.

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Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 205

By April

Click on the video above to watch Episode 205 of the Semantic Mastery Hump Day Hangouts.

Full timestamps with topics and times can be found at the link above.

The latest upcoming free SEO Q&A Hump Day Hangout can be found at https://semanticmastery.com/humpday.

 

 

Announcement

Adam: All right. We are live. Welcome everybody to Hump Day Hangouts Episode 205. Today is the 10th of October 2018. We've got the whole gang here as well as our special guest, who I will get to in just a moment. But real quick, we're gonna take a minute to say hi to everybody, get through some quick announcements and then we will dive right into it.

Actually, I'm starting to realize, and it only took me 204 episodes to realize, that I think you guys are lined up the same time every single time on my screen, which is interesting. There we go. It only took almost four years. Chris, how are you doing good, man?

Chris: Doing good. Excited to be spot number one here all the time. Love it. How are you doing?

Adam: Can't complain. This is like one of those shower thoughts. It's just this revelation that means absolutely nothing and I feel stupid for having realized it. But, yeah, it's good to know. Hernan, how are you doing, man?

Hernan: Good. I'm excited to be after Chris all the time. Yeah. I'm really, really excited for what's coming. I'm really excited to have our guest today. Also for POFU Live 2018, it's gonna be amazing too.

Adam: Good deal. Well, I'm not trying to skipper on purpose, but I'm not sure if you guys can see we have Lisa Allen as our special guest. We're gonna circle back around to her in just a minute and introduce her a little bit more properly. Marco, how are you doing, man?

Marco: What's up, man? It's great to see Lisa Allen here. She's a good friend of Semantic Mastery. We've had her around before. She does some awesome automation. I'm not gonna take your spotlight, Lisa. You can go ahead and toot your own horn. But it's really good to have you here again joining us. It's always fun to have you on talking about what you've been up to. Thank you for joining us.

Lisa: Thank you for inviting me.

Bradley: Awesome.

Adam: Good deal. Last but not least, Bradley, how are you doing, man?

Bradley: Okay. I think I just figured out why they're always lined up the way they are. I think it's by alphabetical order by the name in the profile. So it's Adam, Chris, Hernan, Lisa, Marco, and then, for me, it says “you,” Y-O-U. I think it's always alphabetical.

Adam: No, on my screen, you're Semantic Mastery. Yeah, this is a train wreck. Thanks, everybody for watching us. This is what we do every episode.

Bradley: Anyways, I'm glad to be here, glad that Lisa is here. We've got an exciting week ahead of us because POFU Live is next weekend. We're really looking forward to that. I'm actually preparing for that now. That's what I've been doing all day. POFU Live members, I'm really excited about it. I'm excited to have Lisa here. It's been a long time since we had her here so it's good to catch up with her again. She's always got a lot of great insight about the SEO industry and marketing in general. So happy to be here, man.

Adam: Cool. Well, we got a couple quick announcements, like Bradley just mentioned, POFU Live next weekend. If you can make it, we still do, I think there's two or three tickets still available. I'll pop the links on there in a little bit after we get done talking here. But you can still grab those kind of the last chance to do that before we go to shut things down lock in the numbers and all that good stuff.

Also, if you're watching us for the first time, thank you. We've obviously been here. We didn't make up the number. We've been here for 205 episodes. We hope we're here for another 205. Thank you for watching. We really appreciate it. If you wanna ask questions live, that's great. If you're watching the replay, that's fine too. Check us out on YouTube or wherever you're watching us and feel free to ask questions. You can join us live at semanticmastery.com/hdquestions every week.

Bradley: By the way, make sure you subscribe to our YouTube channel.

Adam: Yes, which would be right here. So, yeah, subscribe. Also, if you're looking for the place to start with us, the Battle Plan, I'm gonna pop the links on the page for you. This is good for anyone starting, anyone who wants a repeatable process, who's been in the game for a while. It covers a lot of really good aspects of SEO, digital marketing, things for keyword research, working with a new domain, aged domains, all that stuff. Then, if you're ready to take it up a few notches, of course, we do have our Mastermind and we invite you to also check out that and see if that's the right fit for you.

One last thing before we get started, I believe, Marco, that the MGYB store has had some updates, right?

Marco: Yes, sir. We got CORA, we've got Syndication Academy up and running, and since we've been talking so much about Local Lease Pro press releases.

Adam: Yeah.

Bradley: Which, by the way, there's still two lessons missing out on Local Lease Pro, one is for citations and one is for Press Releases. Part of the reason those lessons weren't there was I was waiting for our order page to be done on MGYB for me to be able to demonstrate how to order Press Releases through that, guys. The citations stuff, honestly, I've just been really slammed this week. I haven't got the lesson done. But I'm hoping as soon as I get done with Hump Day Hangouts today to record a quick lesson on that. It's very simple. Hopefully, I'll have that up within about 10 or 15 minutes after Hump Day Hangouts today, guys. Any of you that were inquiring about that missing lesson, it will be there shortly. Trust me, it'll be worth the wait.

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Adam: Good deal. Any last minute announcements, you guys, before we dive into it?

Hernan: Let's do it.

Adam: All right. Cool. Well, like we said, Lisa Allen is here with us. We appreciate Lisa, you coming on and hanging out with us. Again, for people who haven't seen us over maybe for, about a year I guess was the last time we talked, man, that's crazy.

Lisa: Yes.

Adam: Anyways, we talked to Lisa about a year ago. Instead of telling everyone about you, if you don't mind, just kinda get everyone up speed where you came from and what you kind of do online. I think that'd be the best way for people to kind of find out about you.

Lisa: Well, I'm one of those people who always kinda have my hands on everything. I see something that looks interesting and I kinda go that direction. It's just kinda how I got into online marketing, it's how I got into the internet. It's just I see something interesting and I think I could do that, so I go off and I kinda explore what's going on. I really got into the internet first after a divorce, a few, probably like 15 years ago, 20 years ago. Gosh, I'm dating myself.

Adam: Just a couple of years ago, it's all right. I've started seeing the same face.

Lisa: Anyway, I started hanging out. Do you guys remember when AOL was king and there were like all these little local systems with local bulletin board system?

Bradley: Yeah.

Lisa: [Inaudible 00:06:43]

Chris: Until last year?

Lisa: Well, no, I mean, it's been quite a while. Anyway, that's just kinda where I really hit the internet really hard was after that. Got into working for a company doing web mastering for a while and that kinda flung me off into doing coding. Then I've had an online store, a couple of different online stores, and so I was kind of using my coding along with some of my organizational skills to do that. Then, of course, I ran afoul with Google, and who hasn't done that at least a couple of times? So they kicked me off their ad platform, so then I had to figure out this whole SEO thing.

Adam: What was the timeframe on that? When did you start getting into SEO stuff?

Lisa: I would say that was about 2011, 2012 really because I was running a store for about five years before that and, like I said, I got kicked off. They decided they didn't like the product that I was selling and they booted me off, all my stores got booted off.

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Bradley: Lisa, you said 2011 or '12ish, which is crazy, because I remember specifically buying a product that you launched with Peter Garety's help about …

Lisa: Yeah.

Bradley: It used IFTTT and it was for triggering syndications through Google Calendar using IFTTT. It would resyndicate because you could set calendar events in the future, they would cause it to re-syndicate the video again out to the network. It was amazing training. It was right after I had learned about IFTTT, David Cossack or whatever. It was amazing training. I'll never forget that. That was around 2011, 2012, if I remember correctly.

Lisa: Yeah. I think that was probably 2012 or maybe early 2013 because I had launched something else with Peter about Pinterest. It was how to get traffic using Pinterest which was my first real product.

Bradley: That's with Peter Drew or where Peter Garety? It was Peter Garety, right?

Lisa: It was Peter Garety, yeah.

Bradley: Right.

Lisa: We worked for a while. Yeah. That was actually a lot of fun. I think that may have actually been an add-on to that product, like an extra bonus training. It's funny, the thing I remember about that training is the bonus and not the original training.

Adam: I was just looking around, what's Peter Garety up to? This is a total tangent, but that's just … Yeah. He was coming out with stuff like that.

Lisa: Yeah. I think he decided that he wanted to spend a little more time with his family. As far as I know he built himself his own little shopping cart platform, kinda like Shopify. He runs that and he gets recurring from that. So you see him pop up every once in a while, in JVZoo groups and stuff like that just to say some things, but he's not really promoting really hard anymore.

Bradley: Yeah. I think before he went off the grid he was doing a lot of heavy ecomm, promoting ecomm products and stuff, so I'm assuming that that's what he went into.

Lisa: Yeah.

Adam: That's right. DashNex. Okay. I was looking this up while we were talking. Okay. Cool. Okay. So sorry about that. We just totally went off the grill there. Okay. We're up to like 2011, 2012, you start getting into the SEO side of things, how did it go from there?

Lisa: Well, I was SEO and things so that I could get traffic for the online store that I had, I was selling jewelry parts. The stuff that I learned while I was trying to rank for things got turned around into products. So we did a curation traffic blueprint where I was teaching people how to curate content and get traffic from that, because that's so much easier than writing original content. You can do it just snap, snap, snap.

So we did that and then I started doing some keyword tools. I just sort of, actually, I think before we got to the keyword tool, the RSS authority sniper strategy that we do, that was something that we had started doing manually. My sister was acting as one of my VAs. It took a long time to do that manually. I mean, it was really effective but it took 15, 20 minutes, sometimes an hour to do that, to look up all the different feeds and then go and do all the copy-paste to put it here, put it there, all that kinda stuff. She started complaining about that, just really, she was really like …

Adam: That's a very real pain point when your sister was complaining to you.

Lisa: Yeah, I know. I'm like, “Okay, I better go code something.” That was where RSS Authority Sniper came from.

Bradley: Which, by the way, that was a great product. I was gonna say you still have Rankfeeder going right now, correct?

Lisa: Yeah, I do. I'm actually just been rewriting the whole feed generation so that I can add more features in. I've got something really neat coming out in the next month or so with Rankfeeder and then a rerelease of RSS Authority Sniper to go with it. It's gonna be the way it targets local places very, very specifically.

Bradley: Oh, man, now you're speaking our language, Lisa. Honestly, guys, we promoted Lisa's Rankfeeder before because it's the co-citation tool using RSS feeds. It's amazing. It's super, super powerful. It's very, very effective. I stand by that statement. Anything that you're gonna be doing that's gonna address local specifically, Lisa, certainly reach out to us. We will get behind that in a heartbeat because about 60% of our RSS is local.

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Lisa: I think you're gonna like it because, like I said, we're gonna … Some of the stuff that I've already added in after I finished rewriting the feed generator is I've added the categories that you get to pick into so that they're actually inside the feed and all the tags also get treated as categories inside your feed. I mean, you're getting a lot more power to really target with the feed on an SEO basis, that kinda thing. Yeah. I think you're really gonna like what comes after that.

Bradley: Very cool.

Adam: Sounds awesome. Well, I wanted to make sure we have enough time to cover this. The next question I had, and I love asking this to people, is where do you see, in terms of, I'll leave this really broad, not just SEO, but where do you see either SEO or kind of online digital marketing going in the next couple of years? Then a side question of that, or somewhere else you can go with this, is what's the most important things you see happening?

Lisa: Well, this is a really interesting time for online things. You're seeing a lot of movement, different places, and you're seeing a lot of things happening that people don't necessarily like, you're seeing a lot of censorship, you're seeing a lot of kinda misrepresenting what people are saying and that kind of thing, and you're seeing Silicon Valley really go and start trying to basically meddle in society that they wanna be the … It's like the government isn't big brother anymore, but they wanna be.

I think you're gonna see, and I'm already kind of seeing movement, this is outside of Google's control and outside of Facebook's control. I think as marketers and SEO is we really need to be monitoring those additional places that are coming into the marketplace and start using those platforms and start seeing them because I think that censorship and …

I mean, Google tries to censor SEO people all the time. They try and say, “Well, we don't want you to backlink,” and “We don't want you to do this,” and “We're in control of whether you rank for anything or not.” I don't know any SEO person who actually says, “Yeah, you're right. You can have total complete control over everything I do and say.”

It's like, we find a way around. I think you're gonna see that there's gonna be as they've kinda spread out from just kind of controlling, trying to control SEOs to try and control the wider society. I think you're really gonna see that there's gonna be a lot of movement outside where people are gonna go, “Well, I think that's a little bit too far.”

Adam: Yeah, definitely. It's funny, I think me and Marco came across that article at the same time, but there's one about Tim Berners-Lee working on like a decentralized kind of protocols. I think it's called Solid through MIT. Have you heard about this?

Lisa: No, I haven't heard of that one yet.

Adam: Yeah. Just check it out afterwards. It's an interesting idea, but it's that idea of saying, “Yeah. You know what, no matter what happens, if this turns into a monopoly, which it quickly is, then that doesn't really benefit anyone.” So it was meant to be decentralized in the first place so I think, anyways, I don't know if this is gonna work, but something like that I think appeals to a lot of people.

Lisa: Yeah. You're already seeing movements. A lot of people are moving away from them as their search engine when they're doing their own personal things. I mean, I haven't used Google as my search engine when I'm actually doing research for years. I mean, I've been using DuckDuckGo, and you have places alternatives to Twitter like Gab coming up, and there's a several new video platforms coming up that now that YouTube is really kind of just really been stomping on people. Yeah. I mean …

Adam: I'm just curious, what are some of the new YouTube-, sorry, new YouTube, that's showing how well ingrained it is, what are some of the new video platforms?

Bradley: Well, Amazon Video has got to be one of them, right?

Lisa: What's that?

Bradley: Amazon Video has to be one of them, right?

Lisa: Yeah. Amazon video is a pretty good one, although they also, I don't know, I kinda think that they also have that risk of becoming more of a bully in the future.

Adam: Well, they'll just take over what you're creating and create it themselves.

Lisa: Yeah. Just like they have, like all the little online stores and that people would find a little niche and they would sell something, and then Amazon goes, “Boom. They're selling a lot of that. Let's start our own.” I mean, they've kinda done that, kind of the same way Walmart has done that to the mom-and-pop stores. Amazon is kinda doing that to the online stores.

But the one that I discovered the other day that I actually thought was pretty good was called Real Video. It's real.video. That's not real.video.com. Just the video is the root domain.

Bradley: Real like R-E-E-L or R-E-A-L?

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Lisa: R-E-A-L.

Bradley: Okay.

Lisa: It's started by a guy who got deplatformed by Google. It's not a fully developed platform yet, but it seems pretty good for what he's already worked through. You have to get an invitation from them. You have to actually request to be on there, kinda like you did with Pinterest in the beginning. But the player is really nice and they've got kinda sharing capabilities and some other things. I think that's someplace that really you should look into, particularly if you're running content that maybe Google's not gonna like very much.

BitChute is another one, although I think that one's kind of not that good yet.

Adam: BitChute, got that.

Lisa: Yeah. BitChute and, I remember some of the other ones that I've looked at. As far as like Facebook, there's a really interesting new social media place called … What is it called, Minds? Minds.com.

Adam: Interesting. I have not heard … Have you guys heard of this?

Marco: Yeah, I like Minds. I'm in Minds. It's over 100 million people right now.

Adam: I should have known that, Marco.

Marco: It's basically over 100 million people. Come on.

Lisa: Yeah. They're kind of integrated with some of the blockchain payment methods and things like that, so that you can actually pay people for their content in a way that you can't really be tracked and can't really be blocked from making your payment. So there's a lot of interesting things that are going on where people are just kinda going, “I've had enough.” People are starting additional things. It's kinda like people never really thought that MySpace would ever die, but it did. I think you're probably gonna see a little bit more of that movement, away from big consolidated platforms.

Adam: Yeah, that's an interesting-

Bradley: It's gonna happen anytime … I mean, I can see some of the shifting as well, Lisa. I agree with that. Some movement, especially with the Silicon Valley stuff, which you mentioned. I mean, when Facebook and Twitter execs are being dragged up on the Capitol Hill and quite repeatedly for hours and hours and hours, you can rest assured, you can bet your ass that there's gonna be some movements, some changes made.

Lisa: Yeah. I've been shadow banned on Twitter. It's like you go and you post something that's relatively innocuous and you go and search for it, you can search for the exact text of the whole thing and it never comes up in search. That's when you know you've been shadow banned. They never tell you anything, they just want you to just assume that your message is getting out there, but they're not gonna … So, anyway.

Bradley: Yeah. Well, I think it's something that will happen. We, as marketers, are kind of on the cutting edge or of like what the shifting is, but I think the general population is much slower to react.

Lisa: That's true.

Bradley: I think we still have plenty of time to exploit what we can from the big sites.

Lisa: Absolutely. I'm just saying you gotta kinda keep your heads up and be aware that people are starting to move around a bit.

Bradley: Yeah.

Adam: Well, in terms of what's going on right now, we touched on a little bit, so if you've got some big stuff coming out in like a month, I don't want or expect you just spill the beans right now, but you can you tell us, and if you can't, that's fine, but what it is that you're kind of working on there in a little bit more detail?

Lisa: Well, right now, most of what I've been doing for about the last six to seven weeks is really working hard on the upgrades to Rankfeeder. Now I'm doing RSS Authority Sniper 3.0. This is going to be considered a major release because it's gonna have some really nice extra features in there. That's mostly what I'm working on. Then I have some other plans for some other products after that either re-imaginings or new ones. But that's most of what's right there.

Adam: Good deal. Well, I know, like Bradley said, we'll definitely keep our ears open or rather our email inboxes open for letting us know when you got that ready. That'd be awesome because we got a lot of people who are really interested. Actually, we just had one comment here real quick. I just wanna read it to you because this is pretty awesome. Greg just said, “Hey Lisa. Nice to have Lisa here. She's one of the greatest people as far as support and products go. A big thank you.”

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Lisa: Well, thanks.

Adam: That was a very nice comment from Greg. Yeah. I mean, it's good. Obviously, we promote products and services that we like and use. Definitely, yours is up there, not in our minds only, but everyone that we promoted it to has had a lot of good things to say.

Lisa: Great.

Marco: Before we go, I have a question for Lisa. Something that I've been going back and forth with other people. It's more on the coding side and how you see things. The thing is that I've been asking people whether they think that Google is broken, because as you know they just write code on top of code on top of code on top of code. Now what you just said, which just struck me as very interesting, is that you're doing a complete rewrite. So would you agree or disagree that right now at that level Google is broken?

Lisa: I'm not sure that I would say that Google is broken. I mean, you gotta remember they have thousands and thousands of engineers on staff. I'm doing a total rewrite because I didn't like some of what was done by the people who wrote some of the code for me that I paid to write code for me. These are guys who were supposed to be professional and they just, there's things in there that I've just never liked and just thought, uh, that just really bothers me every time I'm in there. But to rewrite it would take so long.

But no, I don't really think Google is broken so much. It's just philosophically they've kind of shifted out of the, do you remember when their motto used to be don't be evil? Well, they seem to have totally and completely forgotten about that. I think it has really become more of a reflection of the fact that they have decided that they have some hatchets to grind and then they really just kinda wanna dominate the market and they've decided that the market also means information and what people think and-

Bradley: And they wanna control and manipulate information, which is what they do.

Lisa: Yeah.

Bradley: Absolutely.

Lisa: It's absolutely what they do.

Bradley: Yep.

Adam: Well, good deal. Real quick, I just want to say I noticed a little bit of a delay on this, if anyone's watching, if you have any specific questions for Lisa, please pop them in there and then we're going to get into the Hump Day Hangout questions.

Jay says, “I like Rankfeeder. Lisa, would love to know if you have any new creative ways on how to use it.”

Lisa: Well, like I said, new features are coming. You're gonna like them.

Bradley: So hold your breath is what you're saying?

Lisa: Yeah.

Adam: Stay tuned. We'll definitely be asking her the same question in what sounds like a month.

Lisa: Yeah. I think you'll really, really gonna like how you're gonna be able to be getting really, really specific with locations.

Adam: Awesome.

Lisa: Yeah.

Adam: Well, cool. Lisa, thanks again. Like I said, hang out if you want to, if you're busy and got a run, we understand, but we're gonna kinda switch over and we'll do some Hump Day Hangout questions.

Lisa: All right. Well, I'll hang out for a little while.

Adam: All right. Sounds good.

Lisa: Great.

Bradley: Guys, I'm gonna grab the screen and we're gonna get right into it. Lisa, I emailed you the event page URL in case you want to check out the questions so if you want to check out the event page URL. But I'm gonna grab the screen and get into it.

Is There A Need To Put A Summary For The Full-Text Option For The RSS Feed Output Of A Self Hosted WordPress Website?

Okay. Nexxus Designs is up first. He says, “Hey. I have one question, it's very important to me. With the RSS feed output of a WordPress self-hosted website, should we put out a summary for the full-text option?” That's up to you, Nexxus Designs. It's entirely up to you. It's a personal preference. I don't think it's an issue to post the full text only because, well, for two reasons.

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Number one, we have the attribution link that is either provided by the plugin or you can code that into the IFTTT applet yourself. Either way, if you followed our training, you know that the attribution link is critically important if you're gonna be syndicating the full text of the post. Number two, is if you're using our standard Syndication Network setup, there's only three blog sites that we're syndicating to. So there's only three sites to get the full-text post anyways, right? That's Blogger, Tumblr and WordPress. So it's not an issue.

Essentially, I always like to leave full text posts because, again, it's only being syndicated to really three sites that will republish the entire post anyways. The key is to be using the internal link from within the post itself from your main blog to be linking to the pages of the landing pages that you're trying to rank. By publishing the full text of the post that internal link from within the body, the post body of the blog post itself, will also be published on the blog sites. Right? So Blogger, Tumblr, WordPress. So you get a little bit of additional links, in other words, built back to your original post and also to the page that you're promoting within the post, if that makes sense.

However, if you want to just go summary, that's perfectly fine. I prefer the full post method. But you can go with the summary method, just know that you will lose a little bit of SEO value to your internal page that you're ultimately trying to promote. Because when you syndicate just the summary of the post you will get a link back to the post itself but you won't get any of the internal links that we're within the post body, if that makes sense. Which is still fine because now you're funneling link juice or link equity back to that post, the original post, anyways, which will contain the internal link up to the page that you're trying to promote.

Again, it's 6 and 1/2 dozen in the other really. I prefer the full-text post because it looks less spammy on the blog sites. Think about it, summary posts on blog sites, guys, look spammy because it's just usually a paragraph or a set number of characters and then it's just a dot dot dot or read more or whatever. So in my opinion, on my branded blog syndication sites, which would be Blogger, Tumblr, WordPress, I want the full text post so that it doesn't look spammy. I want it to look nice, right? That's part of the reason why I like the full text post. But again, it's a personal preference, it's not gonna hurt you either way.

Can We Connect DFY IFTTT To GMB RSS Following The Local Lease Pro (LLP) Posting System?

Anybody wanna comment on that? Okay. Peter's up. He says, “Hey. Can we connect Done-For-You IFTTT to GMB RSS following the LLP posting system?” Yes, you can, Peter. I may be doing an additional training video on-, well, not maybe, at some point, probably after or after POFU Live, I'm gonna be doing some updated training for Local Lease Pro members. I'll probably just host a webinar, guys, and invite all the Local Lease Pro members. I'm gonna be talking about some other stuff. I'm working on some other methods right now to push the GMB Maps listings into the 3-pack if they don't appear in there initially from just the initial set up, which is really what the Local Lease Pro method is all about: finding those easy opportunities and securing them with little to no work.

However, there are gonna be some that you're going to attempt that aren't going to rank right away. But don't abandon those, you can certainly get them to produce results or generate leads, but they're gonna need a little bit of additional work. So that's some of the stuff that I'm gonna be covering in update webinar. It will likely be in November before that's available though, guys, because we got a ton other stuff we're working on at the moment.

I'm still testing some new methods too. I can tell you one thing I'm really excited about. Lisa's product coming out because I guarantee you Lisa's product would work very, very well with this Local Lease Pro method since we're gonna be able to use the RSS feeds from the GMB Autoposter to connect with Rankfeeder and create co-citation. I can see that being very, very powerful. So when Lisa's product is ready, I will certainly look into that as part of the Local Lease Pro method as well. Okay.

Nexxus is up again. He says, “Edit. Thinking in terms of duplicate content here, if I am thinking correctly, RSS output is the summary only, then that's good against duplicate content.” Okay. Nexxus Designs, I'm gonna stop you right there. Stop with the duplicate content stuff. Duplicate content is a myth on other sites, right? It's only a problem if it's on the same domain. If you're publishing the same article over and over again on the same domain, then it's a duplicate content issue that can create Panda penalties. But when it's republished on external domains, it's not a duplicate content issue, especially if you have an attribution link which points back to the original source. Okay?

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Again, guys, I don't mean to be hard on you, Nexxus Designs, but that comes up all the time. We cover this extensively in the training as well as in our frequently asked questions in our knowledge base at support.semanticmastery.com. All of that is covered because this question comes up a lot. Don't worry about duplicate content. If duplicate content were a thing on external domains, Press Releases wouldn't work. We all know that Press Releases work incredibly well, so explain that. Right?

Can You Look At My IFTTT Network?

Okay. Chris says, “Support question from Judd. I saw there was a forum where you can manage my IFTTT network. Also, I have two other companies that need SEO services. My request is, can I pay you to look at my IFTTT network?” Well, I mean, here's the thing, Judd, if you bought it from us, sure, we'll take a look at it. If you bought it from someone else, to be honest with you, I'm not gonna spend the time looking at it and I don't think any of our builders or anybody on our team or support staff would. Because if it wasn't built to our specifications, it's basically should be canned and rebuilt anyways, like start all over, back to the drawing board, so to speak. I don't know. If you bought it from us and you're having issues, just contact Support.

“Also, for other companies that need SEO services.” No, we don't provide SEO services. We provide Done-For-You services. However, you could always post your request in one of our groups that you're a member of and see if there are any takers that you could chat with about potentially providing SEO services for you.

Hernan: Yeah. Actually, in our Mastermind, there are some people that have their own agencies. So if you're part of that, you can post there and some Mastermind units will actually pass on work from one to the next and to each other because they're either swarm or that's not their style, there's something else that they're doing and whatnot. So that's a pretty cool community over there.

Bradley: Yeah. I mean, even on the free group, Facebook group, you could still post and there will be … Just be aware that we are not vouching for anybody that you communicate with. In the Mastermind, that'd be a different story, but in any of our other groups, you have to vet anybody that responds to your request. You have to vet them on your own, okay? There's nothing that we can do to help you with that and I apologize.

But, yeah, again, for IFTTT network stuff management, SERP space has a manager. It's a basic manager that basically monitors the networks to make sure that properties aren't down, it'll alert you if RSS feed stop detecting new items, things like that. That's over at Serpspace.com. That's the network management. You can check that out too, if you'd like. Again, that's just a very simple service. It's more of a monitoring service than a management service. It's beneficial when you've got a bunch of networks to maintain.

What Changes Should We Expect To The IFTTT Method Once Google Plus Shuts Down?

Chris Hayes says, “What kind of changes will happen in the IFTTT method once G+ shuts down? Can you guys make a video update?” Yeah, of course, we do. But I mean, it's just one channel that gets shut down. It's not really gonna affect much at all. I mean, G+ is being terminated. We see more evidence of that now than ever. Almost daily we're seeing more and more evidence of that. I just saw an article posted recently in one of our groups about even more steps that Google's taking to remove or to completely shut down Google Plus. But it's only one property, Chris. Don't worry about it. It's one property out of what, two dozen? It's not that big of an issue. I wouldn't sweat it too much.

Will we create an update video? Yeah, sure. I mean, we do update webinars, although we're gonna be probably shifting or changing how that's handled too. But anyways, in one of the upcoming update webinars, we will discuss that a little bit more. In fact, I'm gonna make a note of that right now.

Marco: Yeah. While you're making a note, let me just say that there's plenty more Google properties that we can abuse besides Google Plus, which we do. If you're a part of RYS Reloaded you know just how many properties we go into and just totally hammer away at Google.

When Will You Add Citations Lessons In Local Lease Pro?

Bradley: Yep. Okay. Peter says, “Hey again. When you'll add citations lesson in LLP Local Lease Pro?” I'm hoping to add that today. If it's not done today, it'll be done tomorrow, Peter. It's just a quick lesson, very, very simple. I'm just gonna point you to a resource that's affordable for monthly citation packages, which is what I recommend. But I'll create a quick video explaining it too, okay? It should be there today. If not today, it'll be there tomorrow for sure.

Will The Video Power House And Network Management Subscription Services Be Moved To Mygb.co From SerpSpace?

Chris says-, or excuse me, Ritchie Inman posted: “We have a video powerhouse subscription and a network management subscription currently at Serpspace. Are those moving to mgyb.co?” No. Those are gonna stay in Serpspace. “Are we able to get an update as to what is going to be where?” Well, I mean, pretty much just check out mgyb.co often because we're adding more and more products. Again, three were just added to it today, Press releases, what else?

Marco: CORA and Syndication Networks.

Bradley: Syndication Networks. All I would recommend, Ritchie, is just go check MGYB often. But, yeah, video powerhouse, maps powerhouse, network management or monitoring, that's all staying under Serpspace. Okay.

Is It Still Worth The Time To Keep Using Rank Feeder For Co-Citation Now That Google Plus Is Shutting Down?

Next, Kay Dee says, “Hey guys, with Google Plus shutting down, is it still worth in the meantime to keep using Rankfeeder for co-citation or will this be wasted effort? Thanks.” Well, Google Plus shutting down doesn't affect Rankfeeder unless you're using Google Plus RSS feeds as part of Rankfeeder. Does that make sense? Lisa can talk about that too. But Rankfeeder is about combining feeds together or adding multiple feeds to create a feed which creates co-citation. Unless you were using Google Plus RSS feeds, which there are a few online services that you can generate a Google Plus feed-, or an RSS feed from Google Plus, then it shouldn't affect that at all. Right?

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I mean, there's still plenty of other RSS options out there. Remember, with Rankfeeder, those of you that are familiar with it, you can also add sticky items which aren't even RSS feeds, they're just singular-, excuse me, single URLs and you can add those as sticky items to blend in with the overall feed to create that additional co-citation. Again, Google Plus is just one of many different things that you could include into Rankfeeder.

Lisa, do you wanna mention something about that?

Lisa: Yeah. Actually, if you are using some of the Google Plus feeds in some way, what happens when a feed disappears is that Rankfeeder just starts ignoring it. If it ignores it a certain number of times, like for a long period, then it will just be removed. But since you can go in and edit your feeds, they're not one-shot and you're stuck with whatever you put in there, you can also go and replace the missing Google Plus RSS feeds with other things.

Bradley: There you go.

Lisa: You can completely update it and you keep them fresh and relevant with the same URLs that were generating power for you up till that point.

Bradley: Kay Dee, a couple of options would be Google Plus-, or excuse me, Google sites, also the GMB, if you're using Google My Business stuff, it's for local, if you're using our autoposter, which generates a RSS feed from the GMB posts, that's something else that you can include. There's a lot of snazzy stuff that you can do with it. So Google Plus, G+ was just a one piece of many that go into that. I wouldn't worry about it, guys. Google Plus is not that big of a deal that it's shutting down. That's the nature of the internet marketing world, right?

Lisa: Yeah. I think it's really a relative nothing in terms of never really … I know a lot of people hopped on there to try and get SEO benefits from it because, as we all know, that Google favors their own properties. But as far as being a real social network, I don't think it ever really caught fire and really caught on. I think that's why they're dumping it. I'm kinda surprised they didn't dump it sooner because it just didn't do that well.

Bradley: Yeah. It's interesting. I remember all the way back in, I think 2010, '11, when I started my career in digital marketing that Google Plus, I remember articles coming out all the time, the big curated SEO sites like Search Engine Journal and all those sites, and also like social media examiner and all that, all the time I remember articles coming out saying, “Google Plus is dead,” “Google's killing Google Plus,” this and that.

For years I've seen articles like that. I used to laugh at it because for a while there Google Plus was so integrated into all of Google's products and it was really as part of the onset of the semantic web. When Google started to adapt semantic web technology and I think they were using Google Plus as kind of a identity validator. Right? It was a way to associate a profile with an individual, like a Google account with an individual, and then that way it would attach that profile or identify that person as being real because that Google Plus was now integrated with all of other Google's products. I think it was a way to, originally, was to kind of reduce spam, believe it or not.

I didn't think that they were ever going to shut it down. But apparently after just being beaten to death in the social media world by all the other platforms for so many years, Google finally decided to remove it. They've been taking steps for, what, the last year and a half, two years. I think it really started when they pulled Google Plus out of YouTube, when they disintegrated or when they pulled Google Plus out of YouTube. Remember, guys, in order to have a YouTube channel, you have to have a Google Plus account. I think when they separated those two is really the start of the demise of Google Plus. Anyways, that was a good question.

Does A Google Site Created Through The GMB Profile Show Up In The Organic Search Results Or Is Only Accessible Via The GMB Profile?

Gordon says, “Hey guys, thank you very much again for your help on Hump Days, it's greatly appreciated.” You're welcome, Gordon. He says, “Does a Google site created through GMB profile show up in organic search results or is it only accessible via …?” No. I'm not sure I understand, Gordon, what you're saying. You're saying “is a Google site,” now are you talking about sites.google.com or are you talking about GMB website?

In either case, they're available and they're both indexable which means they're public. Publicly viewable to anybody, right? GMB websites as well as Google sites, sites.google.com are both indexable so anybody can see them. You don't have to be logged in through a profile to see them, unless they're just not indexed yet. But just be patient, the windex provided you guys some content on there and they'll be fine.

Marco: The business site indexes within an hour.

Bradley: Yeah. The business site index is really quick, yeah.

Marco: And it does rank.

Bradley: Yep.

Marco: There's things that you have to do to make it rank, which is taught in Local GMB Pro or you can just go and ask me in Local GMB Pro how to get that website to show up and rank. But I mean, it does. It's a great asset.

Bradley: I'm curious because I haven't worked on this project in months. Yeah. Right there, it's Mario's-, excuse me, right there, it's the business site for, this was the case study I did for Local GMB Pro and that's the business site right there. That's the GMB website right there, guys, and it's ranked number two for the brand search. See that? Yelp outranks the brand search, that's crazy. But there you go, business site right there. So, yes, it will rank.

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Does Google Ranks Mobile Responsive And Stand Alone Mobile Specific Site Differently?

Number two, “For ranking purposes, does Google look differently at mobile responsive site and a standalone mobile-specific site? If you're targeting mobile searches only, can you rank in standalone mobile-specific site without forwarding a desktop site?” Yeah, you can. I don't know. Marco might know this. But does Google look at differently between mobile responsive and standalone mobile specific sites? I don't know. I know that a lot of responsive sites like WordPress themes that are responsive WordPress themes are coded really shitty. They suck and they're terrible for the mobile algorithm, a lot of them are. They might say that they're mobile-friendly, but they're just coded really poorly. Again, I'm not a coder so I don't understand any of that stuff, I just know that some of those mobile responsive WordPress themes suck in the mobile first index, they don't perform well.

In the past, I would create just an HTML landing page as a mobile and put it on an M-dot subdomain and then use a redirect script, a PHP redirect script to point any mobile browsers to the HTML mobile page. But I've even stopped doing that because, honestly, I'm not even really building, I'm doing everything in GMB now, which is all GMB code and it's all mobile responsive and mobile-friendly and everything else. I'm not even building WordPress sites at the moment.

Marco, what can you say about that?

Marco: I'm with you. I haven't built a WordPress site in quite a while. Mobile responsive versus standalone, I would think that there would be no difference as long as they're mobile responsive. Check it and make sure that it is actually mobile responsive and that it validates. Right? Other than that, I'm sorry, but dude, we're doing everything inside the Google My Business-

Bradley: Or Google, period. Like sites.google.com, those are mobile responsive now, especially the new ones. They look great too.

Marco: The classic were also responsive. All you had to do was take a box while you were working on it to make it mobile-friendly.

Bradley: Yeah. That's it. Guys, I'm not trying to discourage you from creating WordPress sites. I just, honestly, I'm building my business completely within Google right now, just because they're free, number one; number two, it's easy and fast. As long as it's working I'm gonna do it. I can always go back to WordPress as needed. There's a lot of headaches that come along with working in WordPress, like all the stupid updates and hosting issues. It's just a lot of stuff that I'm so glad I'm not having to build a bunch of WordPress sites right now. It's been refreshing.

Is It True That Google's Recent Change On Mobile First Indexing Affects Ranking?

Number three, he says, “If it does not appear-, excuse me, if it does not appear that Google's recent mobile first indexing changes affect ranking, can you please clarify?” Gordon, it should. I mean, it really depends. What they're saying is the mobile, they're basing desktop and laptop search results now off of the mobile index. Unless you've got sites that just don't respond well at all for mobile, for example, they're not mobile-friendly, the text is too small and you can't click on menu navigation links and that kind of stuff, then that kinda stuff can actually pull now your rankings down because it's based upon the mobile first index or the mobile index first, essentially.

But if you're using stuff that is responsive and it passes like that, there's even a tool that Google has for testing that, then you shouldn't really have an issue. Right? I mean, at least that's what I found. What I found was really interesting is you said it doesn't change the fact rankings, it doesn't change or affect ranking much.

But what we've been finding, especially because of the GMB stuff that we've been doing inside of Google My Business, is that we're really speaking directly to the mobile algorithm with GMB posts and all the stuff that we're doing with proximity and geolocation and all of that stuff is speaking directly to the mobile first algorithm, which is awesome because we're able to get results even if they're ranking, and I'm using air quotes, doesn't show that we're ranking well, we're still able to generate clicks to the website and calls, generate leads essentially, from stuff that the rank trackers are showing aren't ranking well. So explain that.

Well, that's because we're tickling the mobile-first index. That's what Marco calls “the google tickle.” Right? That's one of many that we have. But that's exactly what we're doing, is because we're using geolocation and proximity and all of that stuff to be able to serve our content directly to mobile searchers in the area where they're searching. Again, that has to do with the mobile first index.

Guys, this has opened up so much opportunity, in my opinion, since the end of July when this was really rolled out. We've been reaping the benefits of these opportunities for the GMB Pro method and Local Lease Pro method now for the last few months, last couple of months. It's awesome because, as I've mentioned on previous Hump Day Hangouts, guys, I used to always just target my primary keywords for local stuff plus local modifiers. In other words, it would be whatever the service or product was plus the local modifier.

That's always how I optimize for everything up until this summer. Now I'm optimizing for just the general product or service keywords and I'm getting crazy results. I'm generating more leads now than ever because we're able to get those short tail search queries, we're able to get results and get traffic from those because we're talking directly to the mobile first algorithm.

People that are searching for mobile, typically, unless they're searching for a product or service outside of where they're located, like in another area that they're going to be going to, typically, people when they start to search for a product or service from a mobile device, they'll start typing their query and then they're just gonna hit whatever the suggested phrase pops up that Google suggested to them that's closest to their intended query. Most of the time Google is going to suggest without local modifiers. So that's what they're tapping on now and that's what our content is optimized for those terms without the local modifier because of where we're publishing the content is within close proximity to that searcher. Right?

Again, it's a little bit more advanced than what we typically cover on Hump Day Hangouts, but it works really, really well. If you're basing any of your tracking now on any desktop, laptop search result stuff, guys, stop it. Okay? Stop it. Just be paying attention to mobile stuff. That's why part of the reason I always talk about using Google Ads ad preview and diagnosis tool because then you can go in and actually set a location. Within Google, you can specify a location and then do a search there and you will see what the search results should look like to somebody in that specific location. You can't really do that with rank trackers anymore.

Okay. Anyways, that was a good question, Gordon. Go ahead.

Marco: Let me just add that we keep seeing a direct correlation between activity in the Google My Business listing through everything we do through Local GMB Pro. Everything that we teach inside Local GMB Pro, there's a direct correlation with activity, and then even in organic, it brings up the organic rankings.

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Bradley: Yeah.

Marco: I mean, you can see it. You'll see the amount of keywords that you're ranking for blow up in search console. To the point where you're ranking for hundreds of keywords that you never thought would be attainable and all of a sudden that's right there. If you just look at organic, you would never know how that was done, but we know that we're doing all of the work in the Google My Business listing.

Bradley: Yeah. One of the other things I wanna mention is, and we've kind of talked about this in some of our other groups, guys, but I don't want to give out too much, but this is a nice little nugget. Guys, go into your GMB Insights. For those of you doing local, which again it's most of you, go into GMB Insights and take a look at the search queries that have brought engagement to your listing, and extract those search queries that are relevant, which most of them will.

By the way, you're gonna see a lot of near me and near my location and stuff like that type of keywords right now. I mean, that's why it's all mobile stuff, guys. It's all mobile search stuff. If you extract those keywords from the GMB Insights report that are relevant and start promoting those in GMB posts and content, then you'll start getting more and more traffic for those. It's crazy. It's like Google tells you which keywords are bringing you traffic and then you promote those keywords and it brings you so much more. It's crazy. It's just like Google's giving you the keys to the kingdom right now, guys.

Amazon SEO

Again, I don't know how long it's gonna last, but while it does exploit it. Okay. Jordan. What's up, Jordan? He says, “Is anyone here an Amazon SEO guru?” I am not. I don't think any of my partners are either. “Needing help with a potential client, either white-label or we'll give them to you for finder fee, and I don't wanna learn that mess.” I don't blame you, Jordan. “It's not our wheelhouse nor do I want it to be. Staying large regional and national focused. Hit me up [email protected]

Hernan: Isn't Jordan on the Mastermind?

Bradley: I'm sorry?

Hernan: Isn't Jordan on the Mastermind?

Bradley: No. He's in Syndication Academy but in Mastermind.

Hernan: Okay. Well, I mean, in the Syndication Academy group, maybe you can find somebody.

Bradley: Yeah. I was going to ask Lisa if she had any advice on ecommerce SEO or Amazon SEO.

Lisa: Well, just make sure you're in a cart that is friendly to SEO URLs. Also, one thing that I found when I was doing my store, now I've sold my store several years ago to somebody else, but one thing that I did find is that the RSS for products actually will help boost the products quite a bit. So if you have, make sure you get a cart that has the ability to have RSS feeds for product categories. Then go and submit those feeds to all kinds of different aggregators, you'll get quite a boost. I mean, it was really amazing what we found when I had a VA doing that for me.

What Is The Best Way To Index Press Releases?

Bradley: Jordan, looks like Greg might have also replied to your comment on the event page. I suggest also maybe getting through that. Greg's question is: “Hey, I purchased a monthly subscription of Press Releases service after your webinar three weeks ago. First, two PRs went out last week. For each, I received a list of 100 plus pickups. However, when searching in Google for the title or a sentence in quotes, only the PR services, PR and digital journal show in Google. What is the best way to get all those other indexed? Or just simply wait for Google to notice and index them over time?”

Greg, first of all, don't worry about it. Most of them are probably indexed, they're just in the supplemental index, because that's the nature of Press Releases. Because it's the same content, right? Guys, don't associate duplicate content penalties with this, with what I'm talking about here because that's not the case. But if a press release which is republished word-for-word across hundreds of sites, Google will take those and many of them and put them in what's called the Supplemental Index.

I'm going to show you exactly what I mean here to demonstrate. Okay? Right here, this is press release title that I just had published for the project that I built out for the Local Lease Pro training. Okay. This was just published, well, just a few days ago, anyways. You can see that I just did a search for the title, which is showing digital journal here, right? So this was just published, I don't know, just a couple days ago. Anyways, you can see that that's the full title of it, right? That's what's showing digital journal. It's the only one that's indexed on this page.

But if you look down at the bottom where it says “In order to show you the most relevant results, we have omitted some entries very similar to the six already displayed.” Well, I don't see six displayed, I see one, unless they're talking about five images here, which they might be. Yeah, I guess they are, because the rest of those are ads.

But if you take a look and click on the Supplemental Index, all of a sudden here it shows up, there's five of them that are showing as indexed. By the way, that's why, this was just published 12 hours ago. That's why not all of them have even been indexed yet. So if we were to come back and search this again in another 24 hours, it's likely that there will be dozens and dozens of results. They're probably still gonna be hidden behind the Supplemental Index, you have to click that link at the bottom to see all of them. But what happens is you end up with most of that.

Now again, don't worry about getting them indexed, Greg, you'll drive yourself absolutely crazy if every time you submit a press release you go collect all the links from the report and then submit them to indexers. That's a lot of additional work. Don't worry about it. Those news sites get crawled often by Google, they will get indexed. Whether they show or they're put in the Supplemental Index, it doesn't matter, Google knows about them. Trust me. So don't worry about that because you're just adding additional work, you're over-complicating, which you don't need to.

Okay? I'm not picking on you at all, Greg. I understand why you may worry about that. But a lot of people have asked us questions about Syndication Networks and the links not being indexed. But if you go in the search console and you look at links to your site, you'll see WordPress, and Tumblr, and Diigo, and all the sites within the syndication network do have backlinks pointed to the site, and Google knows about them. Whether they're indexed or not, it doesn't matter, Google knows about them and is giving you credit for them. We've even tested no index PBNs, guys, and it's worked. It's given us boosts.

Again, don't worry about that, you'll drive yourself crazy, Greg. All right. We've only got about five more minutes, guys. I do have to leave pretty much on time today. So we're gonna try to roll through just a couple more questions.

“Can we get a recorded webinar link from Monday, from Marco's webinar?” Yeah. Guys, it's coming. Everybody relax. It's coming. We promise you the replay will be made available as soon as possible. Marco, do we have an ETA on that?

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Marco: It's not only the replay, I'm putting everything together. Right? I have to put together all of the training, the video that I did showing, well, you know what it does, from S3 to CloudFlare. I'm also giving them tutorials for CloudFlare and S3 buckets. I'm trying to put everything together. It doesn't help when I have people reaching out to me. The video was still, I think I told you guys, it was rendering and people were already reaching out to me for the replay webinar. It doesn't help, guys. It'll get done when it gets done. As soon as it gets done, it'll be made available.

Bradley: Scott. “Finally got a plumbing client onboard for GMB account that was set up with your service. The account was sitting just outside the 3-pack when it was first verified. Now in the 3-pack with just a small amount of effort after week one. Location population for a city of 125K. Thanks, guys.” That's freaking awesome, Scott. I love that you posted that. That's amazing. Guys, I mean, it's crazy, even the site that I just was showing you guys, the press release for Mustang 3 pros, I just set that up last week, and 12 hours ago, the press release was published and I'm sitting in the number four position right now, if I do a localized search, like I said, using …

Anyways, my point is, guys, it's sitting in position number four and I still haven't done citations to it yet, I haven't really done any GMB posts other than the original post that I did. So I mean all the stuff that I teach in Local Lease Pro, guys, hasn't even been applied to that yet and I'm already in the number four position in maps. So think about that. Scott is just validating what I've been talking about, guys. You do the research properly on the front-end and then you optimize the profile when you first set it up, or get it back from us if you're using our service.

So far, about 60% of the time, for me, that's all it takes to get into the 3-pack. Doing the other stuff that I'm doing right now, which is the GMB posts press releases, and then monthly citations, I'm seeing like almost, out of the remaining 40%, another 15 to 20% of those within the first seven days get pushed into the 3-pack. The remaining ones that aren't pushed into the 3-pack, it just requires a little more of the same. Just more of the same, so more GMB posts, perhaps another press release, perhaps another month of citation building, something like that. Right? That's all it takes.

We're also working on some additional methods right now, guys, for pushing those listings that aren't popping into the 3-pack. Yeah. I'm working on some other methods too and I'll update you guys on that probably in November. All right.

Is There Any Limit On The Number Of Links You Can Throw At An RYS Project And Not Get Penalized?

Okay, guys. I guess I'm gonna answer Jeff Sass's question and we're gonna wrap it up because we're at the 5 o'clock mark and I have to go and I'm sure others do as well, Jeff says, “Question regarding RYS project done for a client through Serpspace. Is there any limit that you've seen with regards to links you can throw at it and not get penalized?” Marco can answer that one, but we haven't seen a limit yet. Have we, Marco?

Marco: No limit.

Bradley: Okay. Number two, “Also, even though my client already has one RYS project produced, is there an additional benefit to doing another and another or should we just be beating the shit out of the one that's already done?” No. There is benefit, Jeff. It just depends. It really depends on what your setup is and your configuration, your site structure, all that kind of stuff. Marco, what would you suggest?

Marco: I would suggest that, if he's a member of RYS Academy Reloaded, that he reaches out to me in there because we did a webinar telling you exactly what you need to do with that one drive stack and how to power it up to get even more power out of it, and just continue getting power out of that same stack.

Bradley: There you go. The last thing, he says, “If you haven't pimped your research service yet, do so now. It rocks.” I'm assuming he's talking about the keyword research service yet. Is that available? That's live in MGYB now, isn't it?

Marco: Keyword research? No, it's not live yet. We've done sales of it. I mean, we could try doing another one, maybe next Hump Day. For you guys attending live, we'll have a few keyword research projects available that you can take advantage of. But, yeah, it's coming. It's just getting hooked up into the marketplace-, excuse me, the MGYB store.

Bradley: Yep. Okay. I just saw Eddie said … Thanks for that, Eddie. “I'm not an SEO or a CEO, but the way Bradley teaches makes it easy to understand and great for newbies.” He's talking about Local Lease Pro. “What is the best way to bill or charge the business?” I'm pretty sure that's covered in the training, Eddie, but I'll double check when I'm in there adding the citation lesson. If it's not, then I'll make a note to add another lesson specifically about how to bill or charge a business. Honestly, I just use PayPal for that, but you can get as creative with that as you want. Anyways, I'll make a note of that if it's not in there and I'll add a lesson for it. Okay?

Everybody, I wanna thank you guys for being here. Lisa, thank you for sticking around even for the additional time.

Lisa: It was awesome to be here.

Bradley: Awesome, guys. Thanks everyone else. We'll see you guys next week. Lisa, please keep in touch with us and let us know about the updates.

Lisa: I will. I definitely will. I think you're gonna love them.

Bradley: Great. Thank you guys. Bye.

Hernan: Bye guys.

Lisa: Bye.

Marco: Bye everyone.

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