Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 226

By April

Click on the video above to watch Episode 226 of the Semantic Mastery Hump Day Hangouts.

Full timestamps with topics and times can be found at the link above.

The latest upcoming free SEO Q&A Hump Day Hangout can be found at https://semanticmastery.com/humpday.

Announcement

 

 

Adam: Alright, we're live with Hump Day hangouts Episode 221. All right, I just did that. I'm a little embarrassed us now going to be on YouTube forever. So anyways, moving right along into the sixth of March 2019. We got the whole crew here. Bradley is

Chris: doing some secret squirrel stuff in the background. But we'll get to that. So first, let's start on the left and work our way down. Chris, how you doing? Man? Doing good Spring is here

Adam: actually. Nice. Yeah, it's quite nice. But I'm getting kind of like form on like the snow snowboard enough this year. So

Chris: unlike everybody else, I'm actually liking the winter when it's not too hot and stuff and they can actually write on the slopes and we get powder and stuff so yeah, like I'm one of those weird freaks who is actually enjoying wintertime

Adam: bad and her not I like your shirt. But let's see what summer is coming to you. Right.

Hernan: Thank you Yes balls here man I'm sweating myself but anyways I'm super pumped thank you guys actually wanting to publicly say thank you guys I love you soon as Bobby can say that because you guys have been awesome you got a lot of you guys were got the Battle Plan v3 and you're really supporting the costs right here right now so I love you guys thank you for the support it's been awesome

Adam: yeah definitely actually I'm going to pop that on the page if you're watching grab the battle plan that's a little quick note but in case you weren't aware we launched just over a week ago you can still get in there and get it it's we priced it you know we get a lot of questions about this to you know when we first came out with it as $100 and you know it's overly well has a lot of great processes in place things out really smoothly but over time we decided to bring that price down and it's much much much cheaper now because we really truly did want to get this in everyone's hands so that you have simple processes and if you go to battleplan.semanticmastery.com, you can see us talking about that and how this can help you in your business, no matter what you're doing. So anyways, I just want you to go check that out.

Chris: I would have had a battle plan right now, other than the price Say that again, why would avoid a Battle Plan right now? Other than the price?

Hernan: Can I go for it? Yeah, because it's step by step process do now for sure. Like, we have actually distilled a lot of the stuff that, you know, we have been teaching and showing over the past, you know, five, six years on Semantic Mastery, we have distilled that into a step by step process. So if you have like, if you have a brand new website that you should put your domain right like yesterday, and you want to put it up with the band, go get the Battle Plan. If you have an H website that has been, you know, yielding good results he has a year it's, you know, it's a year old, but you still want to push it to go get the benefit. If you get a YouTube video that you want, push, go get the bad plan. If you also get have a GMB that you need better and

Like that is something that we have recently added to this be three and you know we made the webinar the how to be successful marketing 2019 that's the value alone of admission and then you get a lot of additional bonuses on the bonus member's area that you're getting for free so it's a no brainer your question

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Adam: And I'm still learning how to use the mute button alright so yeah I'm not gonna expand on that I think are Hernan hit it and we're really happy to be able to share this with you guys and like croissants at the bonuses are friggin cool so check out but Marco we wanted to check in of course with you how you doing man

Marco: I'm good, man. I'm about. Give me three to six months and I'm going to drop a

Adam: whoops. Sorry about that. Yeah, that was me in my browser.

Marco: Quit Quit messing with that shit man. I'm about to drop a nuclear bomb on the SEO world again. Alright, so stay tuned. It's coming it's it's I'm sorry but it's not going to be like the battle plan almost free because I'm on some takeover shit and I'm done. I'm done like playing I'm done with people hating I'm done with people. I'm when I say done if you talk about me I'm going to make you a fucking porn star. That's how this is gonna be. So fuck with me.

That's that's what this is about. That's what that's what's coming. They don't fuck with me to

Hernan: Yeah and you got you guys better listen because what Marco says that he's dropping the good stuff he usually like 100% of the time delivers, right he did what he did with our YS Academy. One are ways to kind of meat to it always brings up the good stuff. So definitely.

Adam: Well, I want to circle back around to where we started with introducing and saying welcome to Hump Day Hangouts. And since they If you're new to semantic mastery first of all thanks for watching. We might have just heard us talking about the battle plan, grab it. It's the best place to get started not only with us but for like Hernan said all you know your age sites your new sites. If you're getting into videos whatever it is GMB start their battleplan.semantic mastery.com if you are you know looking to either start or grow your local digital marketing agency and you want to join the best community for that and be a part of that then join the mastermind and you can find out all about that at mastermind dot semantic mastery.com. And for everyone, no matter what you're doing. Go to em. Gee why b dot SEO. Alright, for the premium done for you SEO Services, you know, getting the GMB verified so you're not spending your time trying to do that which we're going to touch on I know a lot of people have questions about candies and what's going on there if you want syndication networks done, you know really, really high quality from you know, the training that Bradley originally created these updated over the last four years our YS stuff

Man what else press releases we got all sorts of stuff and there's a lot more good stuff coming down the pipeline right.

Hernan: Cora and keyword research I think that that that's worth mentioning because you know you can you can spend like an entire week going after keywords you know going after keyword research and whatnot and I think that that solves the entire issue and I haven't personally I haven't seen and mean that type of I don't know how you guys are doing that because that's all marketing Rob but I don't know how you guys are pulling that up but honestly I haven't personally seen any any other keyword research report that you don't need to pay I don't know shit ton of money to get something like that you're getting a piece of the market, No kidding so I think that's pretty cool and that takes a lot of time and I don't think that we're pushing it enough for with the body that you guys are getting some. Definitely get man it's a goldmine for Edwards like Yeah.

Adam: Oh cool. I'm sorry. So I was about to post something on the page. We're going to hop Over to Bradley in a minute. As I said, he's got some stuff going on in the background. But something else I want to say, I know we get a ton of views on YouTube. And you know, people either aren't here live or to catch it later, they will watching down the road. If you want to, you can click the button, click Subscribe, stay up to date, obviously, with Hump Day Hangouts, a lot of the videos that we upload there, and if I can ask a favor for anyone watching, you know, we really want to help people find out about our YouTube channel and really grow that if you find Hump Day hangouts helpful. If you're watching a video clip and you found it helpful, please share it with them. You know you think it's going to be particularly helpful we try to really help people out point them in the right direction and a lot of times you know what you're learning or what you're solving could definitely help someone out so point them in the right direction send them the video clip or point them to semantic mastery. com slash each the questions and real quick I'm going to pull something up but Bradley Are you in the middle of it. Are you are you ready?

Bradley: Alright. I'm sorry. I was muted and had the camera off I guess I can note to self and to everybody else out there do not start a server migration right before our webinar

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Adam: Here hold on a minute let me let me write this down real quick the support staff the support staff assured me that it was going to be a smooth process bullshit

Bradley: I've got client sites down left and right like a database connection issues all kinds of shit and it's kind of a shit storm right now I'm trying to get it resolved and now I've got a host a webinar so but Bradley no self we have a Caesar

Yeah, well not gonna be able to get in touch with them right now. We got a webinar host. So anyways, what else are you going to say?

Adam: I was just gonna say we had to people Hey, Alex, and Rishi. Thank you very much. They just grabbed the battle plan, I think today and we're just talking about it. So thank you and appreciate you guys being here and checking it out and we're happy to answer your question. So with that Bradley, I guess.

How are you doing? And then let's just jump into it.

Bradley: I'm a little stressed out, but here right and answer some questions and help others. Well, my shit crumbles.

But that's all right. So yeah, I'm good.

Adam: This is good. Well, focus because you know what? I'm guessing that there's next working on your server. There's nothing you can literally do about it right now. So this will be good. take your mind off it.

Yeah. All right, let's do it.

Bradley: Let's rock and roll. I’ll grab the screen.

Alright, so we got to go back to seven days ago. That's how we determine where we left off. Right.

 

Is It Better To Use Gmails Instead Branded Emails For GMB?

 

Adam: Let's make sure with the Six Day guy there we go. I can't see it looks like a mobile, mobile. Mobile is movie local business.

Bradley: Okay, so I've always pushed businesses to use their branding domain for their email info at company.com. As an example, instead of Yahoo, Hotmail or whatever but it could be better SEO to use Gmail and said for GMB and across citations now I recommend using a branded domain, always. And in fact, I would recommend using g sweet for your branded domain instead of like shitty webmail. That's one of the issues I'm actually dealing with right now, with the server migration webmail sucks. And there tend to be problems a lot with webmail accounts guys that are through servers. But you know, for the price is going up, I think, in the next couple days for G Suit, but for a basic G Suite or domain account, domain web email account. That's all hosted through Google at $6 a month guys per user, but you can add like, I don't know if it's unlimited or not. But you can add a whole bunch of domain alias is if you'd like so that you can actually send and receive email from multiple domains from the same Gmail account it's or G Suite account but it's Google email essentially and I would and also as Marco will probably chime in here that's also another entity validation signal to be hosting your, your domain at using G Suite email services for your domain.

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So I would recommend that you do that. What do you say, Marco?

Marco: I totally get that business card on file whether or not whether you do it through G Suite. It used to be that Google only would allow names in Gmail, right? They wouldn't they wouldn't discourage you from using business names. But now it says everybody started doing it then it now okay so you could actually do Gmail and pay through Gmail right for driving extra drive and everything but you have G Suite there and if you have a business or that you're running or a business that you're helping them, by all means, get them over into G Suit and run everything through their let Google see that this is a legitimate business with legitimate services products or whatever it may be. So yes, I 100% agree. Go and pay Google for these services.

Bradley: And just as a quick, I'm not going to go through it guys on screen, but just write this down or take notes. It's not a hard process, there is a wizard that will kind of help you through it. But the first couple of times you do it, it's a little geeky, but once you understand how to do it, it's really simple. You have to use go You have to be able to access your domains, DNS settings which you know can either be through your registrar or if you're using something like a third party DNS, iCloud flair, you can do it there. But you got to add a text a text record for domain verification. That's to prove to Google that you own the domain or control the domain and then you add your MX records. There's five of them.

Yeah, there's five of them and they'll get the G sweet will give you those. It's it's fairly standard or easy to set up. And then after that, there are just a few additional records that you want to add like one is called an SPF record. Another one is called a D Mark record. And the last one is a DKIM signature and those are three different things that you want to add. So just write down down and then you can just search in G sweet help which when you're logged into your G sweet admin panel there's a help search bar at the top and you can just type those in like SPF records DK, I am signature and D Mark and you it'll, it'll give you help files to show you exactly how to set that stuff up. Once you do those, then you should be good to go. You know, it's also important, make sure that you do have a domain that setup with website and such that's good for domain reputation for email, or for email reputation, if you're sending from a domain email account, if that makes sense. So just adding those few things are going to help to make sure that you get really good deliverability. I do use g Suite accounts for prospecting when I'm doing you know, cold emailing for prospecting, and they tend to work really well. If you use a standard Gmail accounts like personal Gmail accounts, and, you know, free Gmail accounts essentially and you try to send a cold email within a very short period of time, your emails will stop being too delivered, they'll stop in boxing. What depends on I guess, really the volume and whether people are hitting spam and stuff like that. But if you use the domain emails and you set up those records, like I said, and you have a website on the domain, so at least you know that those are kind of things that helped it for those to the inbox. But for a standard business, you shouldn't really have to worry about much of that other than just set up those records correctly, and you should be good to go. That's a good question though.

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Would The GMB Auto Poster Strip The Meta Data And Geo Settings Of A Picture Uploaded Within The Post?

Elaine is up, she says. Would the GMB auto poster software strip the metadata of a picture we upload including the geo settings when scheduling a new post?

You know, I have no idea but I doubt that it would because we are developing knows how important that is. Marco, do you have a definitive answer?

Marco: No, I don't have a definitive answer. But it's essentially Google that strips it.

Bradley: Yeah, but yeah.

Marco: Yeah, they get the information and they know you give them all the information and then it doesn't matter if it's still on the image. All you want is the relevance and Google can also take a look at the at the front of the picture. And you'd be surprised at how much entity information Google pulls from the front of the image instead of just the back.

Bradley: Yeah. But I mean, specifically for her question was, does the auto-poster application itself strip the metadata?

Marco: Yeah. I don't have a definitive, definitive answer for that. All I can say is, if it's getting stripped out, it's usually Google that's doing that.

Bradley: That's correct.

Adam: That's something maybe we can run by St. Pat the developer find out if he knows for sure. Again, he's he's a good guy. He knows guys what the benefit of what we're doing. So I'm quite sure that that's kind of baked into the software already, but we can confirm that with him.

Will An Older GMB Account Have The Same Ranking Effect As With Those That Have Been Created Recently?

Bradley: Dan's up he says, If I have a customer that has had their GMB for some time, does the process work the same with the press advantage from the press release pointing the first post etc. is the process to rank GMB as effective as on a GMP that has been around for a while.

Yeah, it's typically more effective that way. In other words, if you use the same methods that we teach in our various products, whether it's local least for our local GMB pro and you apply those two or PR progress in your, in your case, Dan because that's what sounds like you're talking about it either any one of those methods are going to should should work better for an established GMB than they do for a brand new one. Because remember with the brand new one guys you're trying to build a reputation and we're trying to force it very quickly and if you pick the low competition areas which were the original location research training for local least bro you can typically get rankings almost overnight or with very little work very low effort.

Now if you're using the updated version where you're going much more granular and trying to target more locations and even more like metro areas and such you're still going to have a bit of a dogfight that's what I've been experiencing. So and it takes time because and here's the thing when you're looking at like location research and you're looking at even if you see opportunity because there are locations that don't have the same they're not the same zip code area that you're searching and that kind of stuff. You'll see that a lot of. At times, especially in metro areas, the the the API, the top 10 results that it pulls in are pulling in maybe locations, or GM bees that are outside of that specific location. But it's pulling them in because they're very relevant. They'll have big authority signals, such as lots of reviews, lots of images, website citations, ages is a factor. So you have to take all of that into account. So even if you target your location placement perfectly, you still have to compete with other entities out there, essentially, companies or brands, locations that have built authority, and that's why Google is pulling them in as being the most relevant. So there is still a bit of a dogfight to do with that. But what I'm saying is if you have an existing asset that's been established for some period of time, and I don't know what you know what the threshold would be to make this better obviously, probably the older the better, but if you apply those same kinds of methods, you're going to get better results than with them with a brand new listing.

Guys, there's another good question.

Do You Hide The GMB Backlinks And Sensitive Data To Protect Yourself From Angry Competitors?

Okay, Alex is up. He says, Hey guys just purchased the battle plan. Glad I did. How common is it for competitors to report lead gen sites to spam or whatever, both the jam BS in the actual WordPress sites.

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For me it's been rather rare I haven't really experienced that much I've actually had years ago when I first got into the business. Should I'd say it was it was it was actually my first Tree Service site that ever built and one of the competitors did report that one and I got it reinstated which was funny, I had to re-verify it via mail. Unfortunately, I still had the mailbox that I was using for that at the time. So I was able to re verify it and get it out and he was just pissed because we outranked him like within a couple of months, and he'd been an established Tree Service business. But that was really the only time I've had to experience it. And I'm going to knock on wood, but I hadn't really experienced that. So here's the thing. I mean, if you've got a good lead gen asset that set up correctly and it's optimized well. And it's not super spammy and you've got the calls that are directing especially you know, as always recommend to a call center where it's a valid Pete person answering the phone right away, you know that kind of stuff. It's hard to really bitch about that, you know, to prove that it's spam you know, especially if you're using surface area businesses in your location, your physical location or the address the physical address is hidden. How would they know you know what I mean? It's not like it used to be where sometimes you could still display your address if you got a surface area business, you're not supposed to display your address. So how can they know? You know what I mean? So I haven't really experienced that again, fortunately not saying it can't happen. guys just saying I haven't experienced that much.

Alex has to finish up he said. Do you do anything to protect yourself from anger competitors? Yeah, as I said, I don't display the address. That's why I'm actually not building citations as much because a lot of citation platforms still require you to display the address or you can even place a citation on their directory.

So, um, you know, again, I'm doing a lot of other stuff outside of using them because if we're using a, an address that's not, you know, actually where the business is located, then we don't want to publish that if possible. So that's just one of the things I'm doing is doing a lot of other sorts of stuff, a lot of on page stuff and other types of off page where I don't have to display the address.

Okay, you got any comments on that? Anybody?

How Do You Use GSites To Increase The Visibility Of A GMB Page For Nearby Cities?

Alright, moving on. With this house is good agents. Thank you for or thank you for offering this form to us. I have questions about g sites as a way to increase visibility from nearby city g site 1000 word article, videos, content samurai, or summary of Article links to money site and GMB website and also include several links to the web to auto or should I be cautious about them to you.

You mean can you link to your web two daughters from the G sites? Or are you talking about building links to your web two point O properties?

I would say you could do either if your web two or tier one properties and they're built well then I don't see why it would you know, again, it's just kind of like validating the entity is if we're syndication Academy guys, whether you've been through our training or you purchase done for you networks from us, that's how we do it right, we interlink all of our tier one properties. They're all branded properties. We're not trying to hide our footprint you're actually trying to display our footprint, right? Because those are all branded entities. We want Google to make the connection between all of those as being of the same brand. So I don't see why that would be any issue in either instance, what I'm saying is, if you're linking out to branded tier one properties that are well built, well optimized, then that's kind of internal linking your brand. If you're building links to your branded properties, that's fine too. I would recommend you do that instead of direct to your money site, which is what I think you're alluding to anyways, right? That's part of the reason that we use this dr stacks and G sites and things like that because their Google domains, Google properties and we can just literally hammer them and it will take it like a champ.

So any any comments on that guys?

Adam: No, I think I think that's perfect. And the setup is perfect too because you can even drop press releases into the D side and and Dr. Second power those up and Yeah, well, we've I mean, we've done I keep talking about this. We did 1 million spam links including porn and not not intentional. I just told that it hit it with whatever you got in and it was actually a anyway GSA is what we use for it. So he didn't he didn't filter he didn't do anything they just blasted it, it was it turned out to be a million plus went through the drive stack through the site onto Well, the mind is not the mind map. But the Google business map which ranked in the three packets still ranking to this day. There's nothing we could do.

As a matter of fact, the guy stopped paying. First of all, he took one of his phones. I talked about this role, he took one of his phone's off the hook because he just couldn't handle the call body. And then the fucking to stop paying with that, that just totally makes no sense why would you stop paying but he's still ranking to this day major metropolitan area highly competitive niche and it's there and last time I looked there was still a porn link indexed in his link profile. So think about that. Google has it has its index right when you go and look at the link profile in Google you do the site search and appointment comes up so Google is hey you know we like this port link for for your website. Here you go. How much better can it get that you do spam links into a drive second g site and it comes up pristine on the other end and you can push power to wherever you want it to me that's that's just incredible. And it's only been five years since it's been working. So what a loophole.

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Bradley: There you go he says do I do the same for each city that I want to rank for?

Well similarly to what I talked about with syndication networks if you know I prefer to use one brand one branded network for multiple locations if possible and so if you're talking about building web tues out for brand then you know if you want to get location specific you certainly can you can always add like a location monitor to the brand name so for example you know Joe's plumbing is the primary brand and then let's say you've got, you know, three different locations and they're all obviously different cities then you could do Joe's plumbing an input the city name for example as a modifier if you're going to create another set of web tools that are location specific and you can certainly do that you know if that's what you want to do now do stacks yeah just you can either buy new new drive or bi or build new dr stacks for each individual location or better yet create internal folders within the main brand drive stack in silo just like you, you know, essentially create like silos within the stack, okay.

So it's up to you how, again, I try not to build location specific web tools if possible, because I like to just use the branded one. You know, I like let let I like doing getting results with the least amount of effort. And so I try not to do that if necessary. But sometimes in more competitive areas, it does help to do that. And so that if that's what you're asking then. Yes, I would say you can do that too

Can You Please Enlighten Us With The New Policy Of GMB?

Toby's up. Let's have name. I haven't seen in a while it says hello, gangstas. Happy to be back in your hood. Can you explain one more time G and its new policy on GMBs?

Um, well, I would. But I don't really know. I mean, the policy is don't do what we do. That's the policy but we do it anyways. And so there's a lot of misconceptions out there now. Thanks, Toby. Yeah, there are I mean that's the thing you know, that's why we haven't really commented yet as to we don't have a definitive answer on that as to what what to do and what not to do at the moment. I can tell you one thing I've I've got my Multiple lead gen assets that I was in, I was chatting with Rob today in our slack app about this, that, you know, I've, I've been updating a lot of my stuff like crazy. Some of them are brand new listings. And I have not had a single problem with getting anything suspended. I mean, I've even done some stuff that would typically trigger re verification immediately and in the last few days, and it has not caused any issues for me whatsoever. Now, I'm not saying you guys can go buck wild right now, because there is a lot of suspensions happening, but I think there's certain things triggering them.

So for example, I mentioned this last week, too, by the way, and I don't have any problem mentioning this to you guys on Hump Day Hangouts. Because I want you guys to not make this mistake. One of the things and it's only mistake now It wasn't a mistake a month ago. And I don't know for sure that this is absolutely like an absolute rule. But I know that one of the things that I've noticed we lost about six assets in the last couple of weeks. And so I've got my team actually not doing anything.

In the like, on page work on GMB stuff, right now, I've got my team working on off page stuff. I myself, I'm still inside doing, I'm testing different things inside on, you know, like on page edits, and stuff within GMB locations, and I haven't had any suspended on me. But when my team was doing them, one of the things that we we think we identified as as a trigger was adding to the appointment URL like an ad ID page, for example, which is typically an Amazon we host those you know, we've talked us and said this publicly before but we host those on Amazon s3. If you don't know how to do it, get to buy the course the figure it out or find out on your own. But one of the things was that originally it would take an s3 bucket URL but it stopped doing that the appointment URL section would stop stop doing that after some time. So then we got smart, right and we added a redirect URL and then it would take it again but one of the things that I think is causing that is by putting something in that appointment URL other than an actual appointment app link like to calland Lee or something else, or to using the business, the Google My Business website URL to go in the appointment, you were out. Or if you had a page on a money site that had an appointment app embedded in it, that would also work.

But if you're if you're still staying strictly within the Google ecosystem, which is what we've been primarily doing, where we don't have an off page, you know, we don't have a self hosted site then. We've been using the GMB business side is the primary website and then using yet ID page in the appointment URL section. And I think that that's an issue right now. So I said this last week, guys, just don't link to that in there. I would recommend not putting anything in that appointment you are Unless Unless it's a valid appointment URL or app or, or if you got a money site, and you want to put the GMB business site URL on the appointment URL. I don't think that's going to be an issue either, but if you start doing that, I do what you should be by the way.

Creating that page, it's super powerful link to it with a contextual link from the GMB website. That way, you still get it in there, guys, you're still getting Google to go crawl it from the GMB asset. It just doesn't have to be in the employment URL. And we did that because we were able to, but if that's one of the trigger points, which I think it is, I don't have 100% certainty on that but we noticed that that's one of the things that when we had six we lost six assets in a week and what my builder Joe was the one that was the one that said that he thinks that that's what it was because he noticed that it happened on three of them right after he had added that URL. So I recommend just not doing it for now until we know for sure that makes sense.

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Okay.

So as far as what is the actual what are the policies while the policies are don't spam? Are you going to abide by that because I sure as hell not you know, so essentially that's, that's what it is. So we just got to keep playing around in there until we figure it out. Now, I know some of you guys don't have the resources is to be able to, you know, burn through a bunch of GMP. And I get that. And that's part of the reason why we're still testing and figuring out what it is. But like I said, I've done a lot of on page edits and stuff right now. And I mean, just today alone, I did a lot of stuff that would have typically required re verification or suspension, and it didn't cause any of that. So I'm just just letting you guys know, until we figure it out. I would recommend that you just tread lightly, don't do anything super spammy. You know, take things slow, as Marco always says, make a couple of edits, you know, or one big edit or something, and then get the hell out of there and leave it sit for a couple days. let it marinate, right that that it season, let that kind of settle in before you go back in and change a bunch of other stuff. What do what do SEOs do SEOs go in especially when you got a team and processes developed like we do that go in and like within you know, two, three hours they've completely optimized everything and added photos and posted and like you know, I've done everything and that's business owners don't do that because they don't know how to do that.

You know what I mean? So if you act like a business owner or if like Marco said, if you go in as like an agency through a manager account, make some edits. I always recommend removing the manager account afterwards. But that's something else, you know, there's different things that you can test with, with some of your own assets. assets, excuse me, but just think about, you know, what looks natural, a business owner wouldn't go in and fully optimize and, you know, in one fell swoop because they don't typically know how to do that kind of shit. A manager might, right. But I also believe we've talked about not having, you know, using a manager if you're targeting one vertical, don't use that same manager account for every account that you or GMB that you log into. Because that's a way that their footprint could be created. use multiple manager accounts. For example, guys, probably most of you have a shit ton of syndication networks, at least I hope you do, which means you've got a lot of different Google accounts. So you could use those different Gmail accounts that you have for various profiles to actually act as a manager where you log into one of your make some changes, and then log back out and remove the manager for the owner account, if that makes sense. And that's something that you could do to reduce potential footprint issues.

That was another good question.

Robert Nelson. He's a new mastermind member. I had a call with him yesterday. It was great. Glad to have you.

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Is There A Way To Automatically Randomize Images For Posts When Autoposting Using GMB Briefcase?

Robert says, Hey, guys. Great to be in here. When auto posting using the GMB briefcase Is there a way to automatically randomize the images used for posts so they are being scheduled monthly?

Yes, it's called it with the briefcase. Yes, that's got an image spinning. I think you have to upload them via CSV and I have not tested with that yet. It's because I just haven't taken the time to learn it. But I don't know where I can point you to. For the training. We have a slack group Robert, that was there were some beta testers for the briefcase, we can probably add you to that because you're in the mastermind, guys. You have to be in the mastermind for stuff like that. Sorry. But if you're if you're interested in that, Robert, ping me in the mastermind Facebook group and I'll see if I can get you added to this slack group for that. And there's a lot of training and stuff in there for that. And there's probably training files in the briefcase for that. I just haven't seen them there. So anybody know for sure.

Hernan: Oh, that's actually a good question. Bradley will need to double check. But yeah, that's something for sure that you might want to join the mastermind for that. And not only that, but also for the calls that you get, you get an onboarding call, and then you get a 90-day call follow up. So that is pretty cool, too.

Adam: Yep. Yeah, the only other thing I was going to say if there is any issues to and you want to do it on your own, you know, if he can let me know, because I do some of the stuff with spreadsheets before it was added in there where you know, you're randomizing some of the stuff on your own which might come in handy and some other places.

Bradley: Yeah, so maybe that would be a good thread for us to start in the Facebook group for the mastermind anyways, and we got a mastermind webinar tomorrow guys, so now might be something we can talk about there too. But yeah, Robert, I'll see if I can get you out of To the slack group I just picked St. Patty's the developer see if he minds if he doesn't mind I'll squeeze you in on there okay. let's say what's up clan Adam? That's cool when did you change your was that different?

Adam: Yeah must pull from Facebook I think I updated a couple days ago It looks like a boss

Hernan: oh yeah that's from Nashville yeah.

Have You Seen Results With The Mapping Techniques Of Peter Drew's GMB Dominator?

Bradley: Jim what's up. Bradley, in the past you mentioned Peter Drew' GMB Dominator, not by name as it didn't have a name yet. I just saw the beta testing pricing today and wondered if you have seen the results with these mapping techniques that software it's 100 or $500 one time $100 month shiny or legit.

You know, it's a legit tool. There's no question it's a good tool. I've been actually consulting a lot with Peter drew about that stuff. So yeah, it's cool. I mean, I haven't tested all of the software some of the new stuff that just comes in the last couple weeks I haven't had the time to but a lot of the let's just say there's going to be some collaboration between us anyways guys.

If you end up purchasing it, you'll see that I added some preliminary training on. It's kind of a teaser training for we're updating the video lead gen system specifically for outreach and prospecting, to monetize lead gen assets. And I'm working on that currently, right now, as a matter of fact, like in the last week and a half now, I've been working on that. And so I think we're going to launch that in April. And that's going to be a complete update to the already existing product. And it's going to include a whole bunch of resources and methods and processes and stuff like that for monetizing lead gen assets. Or for going and targeting on non-owner verified profiles to get your foot in the door. That way using video emails is the primary prospecting method. And so and you'll see that if you end up checking on a gym, it's I think it's a good product, you know, just like anything, you have to use them and use them consistently those kinds of tools to get results. So just keep that in mind. It's not like a one-shot you buy these things. You go run one campaign for something and you're done. You've ranked if you're you know you're successful in your you never have to work again it's not like that even with those tools that are simple tools which is why I like them you have to you know use them repeatedly and usually run multiple campaigns per project in order for you to get results. So just keep that in mind but yeah absolutely, I would recommend it guys no doubt.

Okay. New Battleplan executor here. It looks like a lot of what how we Schwartz used to do in the early days of I am great stuff. Okay, I'll take your word for it I don't know who our Schwartz's.

Adam: That's a name from like 2008-2009

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Hernan: And that was the guy more time than I thought I think the guy got pulled up by Google security in one of theirs. I can't remember exactly what happened you will have to I'll have to look that up later but something happened in one of the guys got a lot in Google's nerves so that's a good nice to see men and thanks for buying the battle plan. Rishi

Bradley: You guys, that was just a year or two. I started in 2010. So that must have been right before I got involved with internet marketing. So sorry. Go ahead.

Hernan: You were too young for that.

Bradley: Yeah. Well, I wasn't too young. I just hadn't started in digital marketing it that's all.

How Many Network Is Enough To Get Enough Traffic To An Affiliate Marketer In YouTube?

My question lies and having enough first doing more than necessary and getting slapped. I mean YouTube based affiliate marketers starting in a new market. For this, I have set up one email address, which I used to create an over a dozen other web properties and implemented the battle plan. I've also started my YouTube videos as part of the bonus. That's great. I'm glad to hear that. My question is, Is that enough? Or should I be creating more and more web properties like I am keyword based content? Or can this one network with the siloed videos on YouTube provide me enough horsepower and bring enough traffic to my videos?

Now for videos guys, for you, specifically Rishi if you're doing YouTube stuff go nuts. With networks you syndication networks, add as many networks to your channel as possible and not just tier one network. In other words, not just where the YouTube channel triggers syndication two networks, I would recommend also creating second to, you know, to tier networks. And if you want to go beyond that, you certainly can. You can go, you know, third tier networks, fourth tier networks, I don't recommend that only because it becomes a bitch to manage. I've always preferred to stop it two-tier networks, which means and again, if you've been through syndication, network training or syndication Academy training, or if you purchase a two-tiered network from MGYB be which we will set it up for you, you could always go back through and reverse engineered if, you know, if you're not a build a single tier network that's triggered directly from the YouTube channel and then you see a two-tiered network you'll you'll you'll know how to do it because you're just going to use the RSS feed from the blog properties on the on the first tier network. So like blogger, Tumblr WordPress to post to republish to the second tier network and it's very, very powerful and the different sizes with YouTube there's no footprint issues.

If You use the app, what's the way that we teach, okay, if you start importing the video descriptions and republishing them and all that kind of stuff, you can get web 2.0s terminated and that can look spammy so I don't recommend that. I recommend that you do exactly what the app what's the way that we designed them because I tested all that stuff guys and there's a reason why those outlets for video syndication networks were set up the way that I did because there are no footprint issues there. And the reason why is because all you're acting as is a publisher for Google at that point because all you're doing is syndicating Google embed code and then a link back to the channel and or a playlist that's it. So like again, I don't see how that could ever be an issue and it's never caused a problem. And so what I say is like usually when I was when I was still I have a lot of aged themed video syndication networks now that I use so I don't really build them anymore or even buy new ones for that matter.

Um, but when I was doing a lot of that and building a lot if I was going to test a new channel like a new niche, a new industry then what I would do immediately go with two or three, two-tier syndication networks attached to the channel right off the bat like right out of the gate, I'd have at least two or three two-tier syndication networks. So that's essentially four syndication rings per network to tier syndication network right so I would have anywhere between eight to 12 syndication rings being triggered from one YouTube channel right off the bat and so I would recommend that, yeah I mean go nuts with that as many as you feel like building or buying and you know to add to your arsenal do it because it's only going to get make it better and easier for you to get results from your videos that way. But I would recommend also Rishi to go back to the last couple Hump Day hangouts that from last week and I think the week before especially I know last week we talked about it but this is over the last several weeks let's put it that way. We've talked a lot about how one of the magic secret sauce things that you can do besides embeds and backlinks which is kind of traditional SEO for videos guys. Just push a little bit of traffic into them and watch the magic happen then it's like it's like it comes alive when you just push a little bit of traffic. And I'm not talking about just shit spam traffic that you can buy from Fiverr gigs although there is a little bit of a benefit to that. But there are ways that you can use YouTube ads for example, to push traffic into videos specifically that if you've got embed them cascading through and embed network your own syndication networks, whatever and you've applied some traditional link building and things like that you start pushing a little bit of traffic into that whole system and you'll see that like everything it'll start to rank really really well.

And again, we see if you didn't know that order bump which was one of the things you could have purchased in buying the battle plan about Google Ads pro or was it your local ads pro or something like that I don't remember what you guys call it yeah the killer local ads training Yeah, the killer local ads training, which was essentially the YouTube training I did specifically showing how to do what I'm just talking about that was an order bump and if you didn't get access to it well. We may be able to if you reach out to support. Adam Don't kill me if I'm wrong for saying that.

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Adam: I'm gonna kill you

Bradley: But that's something I would recommend that you do because it's going to really really help but yeah don't worry about footprint issues with as long as you're using the app what's the way that we teach you're going to be good to go stack as many networks as you want, okay? Does anybody want to comment on that?

Hernan: Oh I like that I am still and beds were really well for YouTube video so if you combine the power at some point he wasn't even funny like it was really broken the fact that you could go live on a bed and a bunch of places in the new rank first instantly not for injury attorney but for something similar but that still works really well so if you pay that live streaming, it still is. It's very well still up that lethal combo so yep, yeah.

Bradley: So focus on building up your primary network that's branded for your YouTube channel. Typically, you want to brand that you're you know you're that. That's like your branded network for a channel, right? That's the one that you really want to build up as far as, like, additional link building to the network properties is perfect for that. So when, by the way, we have that we have that available in the back end, I don't think we have the public page up yet. But the link building service in our store guys is going to be available very very soon, I promise.

So that's what I would recommend is that you continue boosting that your branded network for your channel but then like I said, as far as you can build persona based channels and just or similarly themed channels, right that is, excuse me networks, that similarly themed networks that you can stack as both tier one networks as well as trigger tier two networks because what I found through testing guys was that if you have like let's just say that you got 10 syndication rings and you had them all triggered as a tier one so they were triggered directly from the YouTube upload or live stream, then a lot of times you'll get really quick rankings from that like you'll get the videos will jump, you know, to page one or page two right off the bat. But then they'll start, they'll start to slip down in the rankings rather soon. I compared to, if you were to take those same 10 rings, and let's say you did three, you know, two or three, two-tier networks out of those instead, then they might not rank as quickly. But when it does rank, it tends to stick longer. And at least that was, you know, I haven't done a hard test on that now, and probably two years, but that's was I did extensive testing on that several years ago. And I found that when you use the two-tier networks, they tend to stick longer if they even if they don't rank as quickly they tend to stick once they rank longer if that makes sense.

As a good question to we're going to keep moving.

Should You Hold Off Doing On-Page Work On GMBs Until The Wave Of Suspensions Subside?

Grant says that we could go on Hump Day hang out, you were suggesting to hold off on doing on page work on GM B's until the current wave of suspension suicides? One a week later, Is that so your recommendation? Well, that's up to you. As I just mentioned, Grant

Hey, so I already answered and I see that you saw that or heard that. So that's good. I would recommend, you know, that's up to you go in, and I would do a tentatively. So, if you've got raised, which I know you, probably you do grant because you were in the pope who live group with us. And so that was one of the objectives of being in that group was everybody was to build their own Build Team. So if you've got a team doing it, I would recommend maybe you go in and do some of the off page things that you want to do so that you can see firsthand what you're doing. And if you get a suspension, then you can start to deduce you know, what may have triggered that whereas if your team does it, they might not you know, I'm not saying don't trust your team, because my team actually was the one that notified me about like the ad ID the appointment URL thing so and I trust that that's that was probably it. And that's something that I've avoided doing for the last few days as I've been in making on page updates, even brand new like I've just got a brand new one delivered today and I was in there. I literally went in.

And I did some stuff that would have absolutely triggered re-verification a couple of months ago. And it was perfectly fine. In fact, I did it twice just to see because I didn't believe the first time that it was it took it the way that it did. So I did it a second time within two hours. And it took it still valid still there. And in fact that said edits pending and about 90 seconds went by refresh the page and it was fine. And just like it had taken the edits that I had made, which typically would have re-triggered or trigger verification. So, Grant, I would recommend that you go on and do that yourself so that you can kind of, you know, very like dip your toes in the water before jumping in, you know, I mean?

How To Expand A GMB To Another Adjacent Suburb?

Wills up, he says, I have a client that dominates for a suburb and GMB, how can we target locations that are 10 K or less that are not that they are not showing up, for example, they don't show up for the next to Jason. suburb three k away. I don't what is, I'm not sure what three kilometers, Excuse me.

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Well, there's a lot of. To do that will, it's kind of something we're not gonna have time to really explain here. But I mean, and also, that's something that we cover Marco covers and local GMB Pro. And it's called expanding the central at least that's what Marco calls it. So there are things that you can do with an existing listing to where you don't need to create another listing to actually expand. If you have a self-hosted website, you can add pages and target like what that you can call them geo post or geo pages specifically, and set up silos, location-based silos for those areas and produce content where you're targeting that type of, you know, landmarks and, you know, things like that, that you can, you know, I got a VA that I trained how to do that kind of stuff. If you've got a self-hosted website, you can do some additional things that way, because you can create silos you can still do that with your GMB to but again, we can't really share those methods here on a free setting. So I would recommend, if you don't already if you're not in local GMB Pro, that's the perfect training for what you're trying to do. Would you agree, Marco?

Marco: Absolutely I mean it's not that difficult to extend or expand this the century. I have some people say move the centroid well that'll that'll get you suspended more often than not so if you don't want to get suspended if you want to be like careful and take care of your asset that you have to look to go from where you are to where you're not and that's as far as I'm gonna go with that yeah.

Should You Separate The Alpha And Beta Keywords In One Ad Group?

Bradley: Frankie what's up Frankie he's hard at work on ads I can see says hey guys question for you is creating specific scab which stands for single keyword ad group for each and every keyword and a beta and alpha campaign with keywords specific optimized landing pages and metadata for each keyword etc. worth it or is it okay to have them in one ad group? Thanks.

Okay. That's a great question, Frankie. Um, first of all, on your beta campaigns, I don't do single keyword ad groups, right? That's only an alpha campaign. So beta campaigns are typically you still want to create ad groups with your beta keywords which are typically just going to be a very small handful of keywords guy, Frankie, because it's the modified broad match, right? So because it's a modified broad match, you don't need many keywords and a beta ad group, because you really only need your short tail.

The most important thing with the beta ad group is your negative keyword list, right? That's where you want to spend your time building up is the negative keyword, negative keyword list. But the actual keywords that you add for targeting purposes that which are modified broad match, it's usually just a very, very small handful of keywords per ad group, right? And you want to make sure that they're closely related in each ad group. But usually, I don't have more than three or five keywords max in a beta Group, a beta ad group now you're single keyword ad groups that you can have if they're if they're a similar type of keywords, very similar.

First of all, Google will even, by the way, guys, the Google Ads platform has gotten incredibly I mean, so much better. In fact, it used to be like I said. I've been talking about the Display Network getting so much better. But the search ads have gotten so much better to, if you go look at the recommendations, a lot of those recommendations, which again, two years ago, I would have said, Don't follow the recommendations, they'll spend your money back more. But if you start applying some of the recommendations that Google gives you, you'll see your performance, your ad performance going up your cost per click, going down conversions going up, that kind of stuff.

And so it's the AI the machine learning artificial intelligence and all the automated bidding strategies and all this stuff that they that's available now. And the ads platform is really really good. So I what I do is I recommend always starting off with all your campaigns managing them manually, to begin with, until you get a set, you know, some good data in which might take you two weeks, it might take you six weeks. That's up to you and what your ad spend is really, but once you got enough data in there, start taking a look at the recommendations that Google provides and start applying them make notes of what you do. Keep a Google doc and make notes date, take dates and notes of when you've applied. Changes or recommended you know recommended changes that Google provides and monitor your you know, take a screenshot of what your results were when you applied that change or recommendation and then go back two weeks later or a month later or whatever and then take a screenshot of your results since that change was applied and see if your ad performance is better because if it then leaves that recommendation in place if not then remove it take it back to your managing the campaign manually so anyways that's what I was trying to get at with single keyword ad groups it used to be where there would be you know for example singular version of a keyword or plural version right so like let's use remodeling contractor plus city right so whatever that let's just use Cole pepper that's where I'm at so remodeling contractor called pepper or remodeling contractor in called pepper or Remodeling Contractors in called pepper VA. Those are all very similar keywords and so in the past a single the alpha group in the alpha the alpha group, I would have every one of those variations in their own separate as their own separate keyword. They would all still maybe target one landing page but that would i would have inserted each one of those is exact match keywords in that particular alpha alpha campaign or alpha ad group.

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But now if you do that one of the recommendations is and I think it's just for ease of management but Google recognize those those as being like singular and plural version is the same keyword so even though it's in you put it an exact match brackets you don't have to put all those different variations because Google will still serve your ad even if it's not exactly as it like if you just use one keyword one exact match keyword type in the ad group Google will still display your ad for the plural version or if they add the VA modifier, and in this case, like Cole pepper and Cole pepper VA, Google will still display that and that's a change that just occurred kinda recently and again, that's because machine learning has gotten so much better.

That makes sense. So my point is, yes, Frankie to make management a little bit easier. Beta groups should only be a handful of very closely theme keywords where you want to spend your time there is developing your negative keyword list as far as your alpha campaigns. Yeah, as long as they're very closely related. But again, you really don't even need to create a bunch of keywords in the alpha list because Google will still display your ad now for what it knows to be. What do they call them? Shit, close variants. That's what it's called close variants. Okay. It was a good question though.

Okay, cool. We're almost out of time, guys. Marcus says via spam links which are not indexed by Google. Do I need to worry about them know?

You mean if you have spam links pointing to your site?

Should You Be Worried If Spam Links Are Not Indexed By Google?

Uh, yeah. No, I mean, I'm not sure what the question is. Mark is if you're asking if you have spam links pointing to your site that aren't being indexed by Google, do you need to worry about them, kind of if it's to a money site only because just because they're not indexed doesn't mean Google doesn't know about that.

It's most likely that Google knows about them. One of the ways you can tell is go to search console, look at the links to your site. And you can download a report. And you'll see that there are probably a lot of links that are linking to your site that are not indexed in Google. Google knows they're there, or else they wouldn't be in the report. So that's something that, you know, Marco doesn't ever disavow and stuff. And I haven't had to do that shit. And a couple of like, several years, but I used to disavow spam links, and it would work I've recovered sites from penguin penalties from that it's a pain in the ass. I don't like doing that kind of shit anymore. But anyways, if you have spam links that you're using to push something that isn't indexed in Google, don't worry about it. You can try to get them indexed. You know, we have a service that eventually will be up hopefully the next week or so. And our link builder, he does a lot of spam links to, you know, in the correct way. And one of the things he does is always submit them to indexers. But just because they go through the index or doesn't mean they're going to be index. All you have to worry about is Google become aware of them. And typically Google will become aware of this. Sooner or later okay? Good question as well.

Paul says: if you're a G Suite customer Google Plus for your G Suite account should remain active contact your G Suite administrator for more details? Okay, cool I could care less about Google Plus anymore. Find out why they are not indexed a lot of those a lot of those are infected disavow those yeah see that's I agree with Clint in that respect.

You know, I like to I've done it in the past I don't really mess with that kind of stuff much anymore like off page cleanup and stuff I don't really have to but yeah in the past that's what I would do. So I agree with the plan.

What Are Possible Reasons Behind The Increase Of Bounce Rates?

Dan says I set up two domains along with two g sweet accounts to do cold email sequencing using prospect rocket bounce rates were up to 30% even though I didn't mean that was probably look up.

I hadn't I hadn't really shouldn't results from prospect rockin I'm not trying to talk shit about like David Sprague's he's got a lot of tools that I actually do use like rap videos are great for meetings and that kind of stuff.

But I had something to do with running things through prospect rocket. I don't know if that's still the case but I had terrible I mean like I couldn't get my inbox at 30% and I haven't even used it

Adam: Bradley so maybe you can clarify but is that what it was scraping or what is sending?

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Bradley: Cold email sequence bounce rates were 30% that means about 30% of them were bouncing back well are you verifying your emails, Dan? The emails that you're the email list that you're sending emails to are you sending running them through like never bounce for example like that's something you got to worry about if you're if you're using something like lead Kahuna, which is the scraper that I use again David sprigs product so great scraper. If you're doing a lot of mass emails, that's a great scraper. If you're not doing a lot of masses, you're doing more targeted stuff I would highly recommend leads recon. So like the video email prospecting that I'm developed like the updating that now for Jambi monetization, asset monitoring, you know, lead gen asset monetization and I'm doing very targeted email Sales again back to my roots which is how I really started my agency so I'm doing individual video email so for that leads recon is fabulous. But if you're doing a lot of mass cold emails then yeah leads lead Kahuna is great for that well. You can use the never bounce and bright verify as part of the software which will go check them but I would recommend that once you filter your list your output list your export list with your con you know contacting those that you still go upload that CSV file to never bounce and only download the valid emails output so don't double dip because I made that mistake and we burn through a lot of money verifying emails like three times because we use the never bounce settings and lead Kahuna and right verified but then I would still output the export file and then upload it to never bounce because it would still find additional invalid or spam traps or unverified emails that I would have been sending to which will lower your domain reputation and low and will cause your email to inbox less and less over time, so that that's why I recommend that damn what I would tell you to do is just second leads going to never bounce is built in.

Yeah. But I still would recommend and I and again, guys, I've tested this over and over again, if you take that same export file, even if you used never bounce as part of the lead Kahuna scraping process, if you export that CSV and then go to never bounce and upload it and then let it process and then you download you can download all and it will have a column and show you what the status code is for each one of them. You'll see you'll still end up with many of them that are either invalid or will be what they call catch all on verified and that kind of stuff. So I would recommend either just running using just bright verify in league Kahuna itself and then manually editing or uploading them to never bounce once you've generated the list. Okay? but yes, that's what I'm saying. It scrapes crappy emails you have to verify and never bounce.

So yeah, Dan Absolutely. That's your issue right there. That's your issue. You're sending emails to shit. You're sending out emails to shit email addresses, right? A lot of that stuff's going to bounce. And it's going to be that's going to lower your domain reputation. In fact, I would probably recommend if you've already hit 30% bounce rates, abandon those domains. And remember, you can add additional domain aliases to the same gG Suite account. So I would abandon those domains and go by similar domains and add them as G sweet emails as domain aliases, and then start emailing again. But make sure you're doing the never bounds. Okay?

Oh, cool. We're almost done. And I thought we're going to go way over me. See what's the last comment was here? Yeah. Okay. All right.

Does The Opportunity Lie Greater In Mass GMBs or Client-Side GMBs If You're Just Starting Out?

Calvin says if I'm just starting out, does the opportunity like greater and masculine bees or client-side GMB or both? Really? Both? Absolutely. That's good. Both in both. That's cool. Both Yeah, absolutely. Both. The thing is guys then there maybe you know, it may, it's getting harder and harder to verify.

And Google is going to continue making it harder. And I've been predicting that since, you know, we really started pushing building additional GMB assets. Because I know it guys, it's all that's the case of SEO, anything. Anytime something works really, really good people catch on, and they do more and more of it, and then they get shut down. And then we figure out another, it's a cat and mouse game that we play. But I know my prediction has been that it's going to be more and more difficult to verify. And so you know it while it's still available, do that, but at some point is going to become damn near impossible without providing corporate Docs or screen, you know, like, you know, things that can absolutely verify that there's a legit business at that physical location. And that's going to make it harder and harder. And so that's why it's good to do it while you can. Because if the more that you have to practice with for example, the better you will get so that when that time comes, you'll be able to get results from just working on individual GMB assets that are you know, bonafide is part genuine business type stuff so I would do both. Okay.

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Okay the fact that you are consulting with the tools make me feel better about using He must be talking about Peter drill yeah I've been chatting with him almost on a weekly basis and he's in Australia and I'm in the state so it's like a 15 hour time difference so I've talked to him at 6 am in the morning and it's like 9 pm at night on his end and we've done that several weeks in a row so he's got some good stuff going on then.

Dan would the Peter drew software be a waste of money for service-based companies that wouldn't have driving directions to their business address? well I don't know if I'm allowed to say this… there's there's an update coming down. I was going to ask this but forgot to do so for what's the replacement for all the map stuff? There's an update coming, okay? Just that's all I can say – there's an update coming.

Quintin says hello I'm a full time musician I'm looking to spam My name quit and revenue- we talked about this last week when.. yeah?

Adam: this is a different question though I like the way that he's using discuss to spam.

Do You Still Recommend Press Releases To Increase Visibility?

Bradley: Keep doing it. All right, all right let me let me start reading it again then because the opening part of it sounded exactly like the previous question that we asked. Hello, I'm a full-time musician. I'm looking to spam My name, quitting revenue so much that people think I'm the mayor of Charleston South Carolina when you Google Charleston. Do you still recommend press releases?

Absolutely. Absolutely. I love press releases still use the shit out of them all the time in fact I use them heavily so I would absolutely recommend that. One of my videos content press for my name blasting and Charleston every other hour or something about me as posted 24 hours a day any recommendations um. Yeah I mean one thing is if you're if you're brand is Quintin rabbit, or like your name is your brand set up a GM before that, I don't know why that wouldn't be possible.

You know what I mean? Like I don't think that's it because I know that realtors do it right. Doctors do that sometimes, you know, they were they have their brand, their, their name is like their brand and like that's their business. So they, you know, I can't imagine you couldn't do it as a musician. So, set up a GMB use that to put publish GMB posts consistently and regularly, just like you probably do on Facebook or, you know, whatever other your social networks are, you know, I don't do music marketing, but SoundCloud, probably in a lot of other places. So I would recommend that you, you know, use Google to because remember, that's you want to, we're trying to feed Google what it wants. So, use a GMP set yourself up as a branded entity, even if it's a personal brand use that press releases is great for that that's gonna help to build authority. Something else you might want to do is, you know, try to reach out by the way, in your case, I would say try to reach out to some of the local news and media stations and stuff like that and try to develop like, I mean, don't spam them. That's not what I'm saying. But I'm saying try to develop a relationship with some of the local media type people or newspapers and or local magazines like event magazines, and things like that, or event blogs, that kind of stuff. And see if, you know, you can get posted on local event boards and things where you can, you know, kind of like not like I said, don't spam them. But when you have bigger events, and, you know, place concert events or things that you're going to be at performing at that you can contact them with a well written press release. And they'll publish for you right, and get picked up on the local media websites and perhaps even get some TV airtime, you know, get some featured on local news and stuff like that. That's what I would recommend doing. In a case like yours, I would absolutely do that because you're trying to build your own brand. And there's no better way to do that than to get local press from it like and not just press releases that you spam out there. That's a good starting point, but like to get actual local journalists or broadcast journalists to do to run stories on you, right, and that's perfectly legit. And that's perfect. You're perfectly capable of doing that if you try to develop a relationship with them.

Go ahead and spam away until then, though.

Alright, guys, I gotta wrap it up. Quinces, I predict verification will be paid to play. Yeah, you do that. And like I said, I'm, you know, showing corporate docs like utility bills with the company name on it with the physical address showing and that kind of stuff that's something I've had to do already not for the lead gen stuff but for for actual businesses that i've you know manage that have moved locations and they didn't have access to their original GMB that was verified so we had to produce corporate docs and things like that in order for Google. But I mean, it was easy to do once once we get Google what we wanted within 24 hours it was moved and ranking you know what I mean? So I think that's what's how it's going to go. Or like Clint says there may be a paid pay to play version of it.

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David No, there's not. We keep it cheap enough to where you know, we don't have to provide discounts for upgrades for that

You guys aren't anything on a radio. A new version of SEO ultimate plus. Yeah, it's been it's been in beta for a couple months now Clint.

Adam: I talked to Jeffrey every Wednesday after Hump Day Hangouts and asked him Clint so I'll make it a point to go and ask him and as soon as as I know something it'll go first into our semantic mastery mastermind.

Hernan: That that's who receives all of our all of the benefits as soon as he tells me Yeah, it's a goal we got it you guys will be the first to know in our semantic mastery mastermind Yeah, because people ask about that all the time So…

Bradley: Alright, guys gotta run. Thanks, everybody will see you guys next week. mastermind webinar tomorrow for those of you in the mastermind. We'll see you then. Bye everyone. See ya.

This Stuff Works


Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 225

By April

Click on the video above to watch Episode 225 of the Semantic Mastery Hump Day Hangouts.

Full timestamps with topics and times can be found at the link above.

The latest upcoming free SEO Q&A Hump Day Hangout can be found at https://semanticmastery.com/humpday.

 

 

Announcement

Adam: We are live very quickly today. Hey everybody! Welcome to Hump Day Hangouts. This is Episode 225, two hundred and a quarter. Today is the 27th of February 2019. We have got some great announcements for you. But before we get into that, we're gonna go down and say hi to everybody. Starting on the left, Chris, how are you doing, man?

Chris: Doing good. Exciting day today, especially with all the good stuff going on in Semantic Mastery.

Adam: Definitely, definitely. Hernan, how about yourself, how are you doing?

Hernan: I'm doing great. I'm super excited for today, super excited for Funnel Hacking live last week, it was awesome. We have a lot of good stuff coming up for you guys, so stay tuned. We have a lot of good stuff coming up for you guys today, actually. So it's gonna be awesome.

Adam: Oh, I just have this T-shirt on, how random. All right. Well, anyways, moving right along. Marco, how are you doing?

Marco: I'm good, man. What's up?

Adam: Nothing, just chillin'. I was hoping for a weather report. It's kind of overcast and nasty here. How about you?

Marco: It's over-sunny and sunny here.

Adam: Bradley, how are you doing? What have you got, snow, hurricanes? What's going on?

Bradley: I don't know. I haven't been outside since about 6 o'clock this morning because I've been working all day. But it looks sunny, with the temperature. Anyways, hi!

Adam: Well, I see you've got your nightshirt on too.

Bradley: Yeah. We got the memo, apparently. Mine is fading now because I wear mine more than you, apparently.

Adam: Yeah, yeah. I might have just gotten one for the conference I was at. So shout out to Dan, if you're watching, good to see you, man. We bumped into Dan and his wife at Funnel Hacking Live. It's always good to see people. We met a few more people who knew us from Hump Day Hangout. It was really cool to see, Hernan, I think you met up with a few people, [inaudible 00:01:52] my mind while I'm talking I can't remember anybody's name.

Hernan: Yeah, for sure. Adam reached out to me and he was a big fan of Semantic Mastery. He had a digital marketing agency and he was listening to Hump Day Hangouts pretty much every week. So yeah, it's good to see, “Hey, you're from Semantic Mastery. I know you guys,” and that's pretty cool. That is pretty cool.

Adam: Awesome. Well, I'd like to say this every time, if you're new to Semantic Mastery, first of all, thank you very much for watching Hump Day Hangouts. This place gets your questions answered, you can just put them on the page. If you're watching the replay, just go to semanticmastery.com/hdquestions and ask your question there. Then you can always come back, we timestamp the video so you can watch later whether you got client calls, you're working, whatever it is.

This Stuff Works
Then the next thing we always tell you is, because people ask us, where should I start with Semantic Mastery? Well, you should start with the Battle Plan. Today, the Battle Plan 3.0, bigger, better badder, expanded, has landed and we have got all sorts of good stuff in there. We're going to talk about that a little bit more, but I'll be putting the link on the page. I highly suggest you grab that. We got some kick-ass bonuses. I'm not gonna read it to you. I want you to go check out the sales page. Personally, I like it because I made it, but secondly, we got just a like laundry list of some cool stuff we put together for you guys. So please go and check that out.

If you've already done that and you're looking to take things up a few notches, if you're wanting to grow or you want to start your own local digital marketing agency, then we would love to have you join the Mastermind and you can find out more about that at mastermind.semanticmastery.com.

Bradley: By the way, I wanna welcome Robert Nelson. He just joined today. Robert, I reached out to you via email to schedule your onboarding call with me. Welcome to the Mastermind. I hope to chat with you next week sometime.

Adam: Outstanding! Looking over things real quick, I wanted to tell you too, I've skipped this while I was excited about talking to the new people, but if you're checking out the replay or you watch these on YouTube and you're checking this out sometime in the future, click the subscribe button, stay up to date with all the Hump Day Hangouts, all the video clips we put out, all the training, all the good stuff. It's great way and free way to stay up to date.

Let's get into it. I need to pay some stuff on the page. Hernan, or you guys, can you tell them a little bit more about what's going on with the Battle Plan?

Hernan: Yeah, for sure. The Battle Plan was born because, I think it was like two years ago and we have been putting out like, Bradley specifically, he's a content machine, and we have been putting out a bunch of content, a lot of content pretty much every week, between Hump Day Hangouts, between the Mastermind sessions and whatnot, the groups and whatnot. So a lot of people are reaching out and saying, “Hey guys, you guys are awesome, but we need, or we feel we need something that we could actually grab and take a look at and say, all right, so I am at this stage, I have a new website, what step one, what would Semantic Mastery recommend? What would Bradley Benner do?”

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Basically, we kind of developed that step-by-step framework so that we knew a lot of people that were coming that they would have like new websites and, bam, we developed a framework for them, each websites we develop a framework for them, YouTube videos, we developed a framework, local websites, we developed a framework. We have been adding up, taking out, subtracting, adding and updating to the latest and greatest stuff that we have been finding throughout these past few years.

Now, this edition, the 3.0, the SEO Confidential, we have added everything that goes into Google My Business, which is something that we didn't have on previous versions. Now it's there. So if you're optimizing Google My Businesses for clients doing lead-gen and whatnot, this is the type of stuff that you wanna get. We have also added a bunch of additional bonuses.

Not only that, when you're getting the Battle Plan, which is again of kind of a feel manual, you go through it, you know exactly what you do, where to order, what to do, in what quantity, in what power and whatnot, you also get access to a webinar that we recorded that is basically the Battle Plan in a webinar format. So I think that when getting the Battle Plan you're sending yourself up for success with your local digital marketing agency. Even if you're doing info products, if you're doing affiliate, it also works as well just because of the fact of how specific it is.

If you want a million different things, that's not your thing, that's not what you wanna get. But if you want to simplify way of applying the Semantic Mastery knowledge over the past five years, then that is the guy that you want to get pretty much.

Marco: Can I just add that simply does not mean bad. We boiled it down. It's a step-by-step instruction so that anybody could come in and follow what we do, how we apply our own training. Because Bradley does training, I do training, Hernan does his stuff, and we have to have a way for people to know, okay, so if I were to approach this, how would I tackle this step-by-step? So that's what was done in the Battle Plan.

Just because it's simplified doesn't mean that it doesn't work, that it's bad. We're hardly charging anything for it, anyway. But it's just a way for you to go and take a look, okay, so these are the things that I need to do. If I follow this formula, does this guarantee me success? Oh, fuck no. Nothing guarantees anything. The thing that we can tell you is that this is what we do and the things that we apply to get our success online. These are the things that we have done.

This Stuff Works
If you apply it and if you follow everything in sequence, I mean, nothing's guaranteed and in this world, especially not when you're dealing with the 800-pound gorilla in the room, but this guy, there's some absolute fantastic tactics in there that will help you overcome that 800-pound gorilla. I mean, you can go and do the Google tickle. When all is said and done and you're still having trouble, you can go in and you can still hammer Google and make the needle move. It's just how much work are you willing to put in towards your success? Because nothing in this world is free. I'm Christian, and so if you don't work, you don't eat. It's very plain. So guys if you don't put in the work, how can you expect to be successful on the web?

No magic pills. No magic formulas. Anybody telling you that you can make $100,000 overnight is blowing smoke up your ass. Stop listening. Put in the work.

Bradley: Yeah. He mentioned G tickle, that sounds a lot dirtier than it really is. Just check out the Battle Plan, you'll see what we mean.

Adam: Yeah. I want to say real quick, I wanted to do something fun for you guys. If anyone is watching right now and hasn't picked up the Battle Plan yet, one, you should do it, and two, we'll give you a little push in the right direction here. Go to battleplan.semanticmastery.com. Buy it, grab it during Hump Day Hangouts and comment on the page and we'll randomly select one person who does that, we'll buy one of these nice fancy T-shirts for you and ship it to you for free.

Marco: Can we give someone a Battle Plan for the best question? I know we didn't plan this ahead, but why don't we do that?

Adam: Yeah.

Marco: Or if they bought it, we can refund it.

Adam: Yeah. We'll do a free one, just because I don't wanna screw up our stats. I'm not gonna lie. I'm looking at the numbers. But yeah, best question, Marco, we'll pick someone, and then if you go and buy the Battle Plan during comment, leave a comment on the page, and we'll randomly select. We'll hop online, we'll get one of these nice shirts, printed out for you and send it to you.

Bradley: Cool. Can we get into it?

Adam: Let's do it.

Bradley: All right. I'm gonna tease the Mastermind just briefly because we've been working on building out GMB assets and all that. By the way, guys, if you're in any other groups, you'll probably are aware that there's a lot of shit going on right now with GMB because Google's trying to crack down on spam to Maps listings, which we all knew was gonna happen. I've been preaching that for months. That's part of the reason why I've been pushing for months on building a scalable process for building these out. I kept hammering all of our Mastermind members especially with guys be building, building, building right now, well, monetize them later, right now build them, because I knew it was gonna be a loophole that was gonna get shut down or at least made more difficult. It looks like that's what's going on right now.

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So there's a lot of stuff going on, a lot of changes, Google's cracking the whip, they're tightening the noose, so to speak. So I recommend staying out of the GMBs, unless you have to go in them, work on off-page stuff. That's really what my team is doing. My team has been completely prohibited from going in any new accounts or anything that's been set up recently. So I'm having them just go back through and fine-tune our off-page strategies until we figure out what's going on.

Also, a lot of times, guys, it's just a matter of letting the dust settle, like letting everything calm down and cool off before going back in. We have some ideas, we're not gonna share them here yet, but we do have some ideas as to what not to do in order to prevent suspensions and that kind of stuff.

But just know that you have options and opportunities to work on existing assets that may need additional pushes, like I've got a bunch of those. So we're kind of working on the off-page stuff at the moment. Then once we nail down what we've determined is the proper procedure for going forward, obviously, we're going to share that in our paid groups or the members that have bought specific products and things like that.

Just kind of wanna give everybody a heads up that, no, don't panic, guys, I'm sure you've got plenty of stuff that you can work on while the process is calming down. Eventually, it will, it always does, and we'll find other ways. That's just the nature of the game. It's a cat-and-mouse game. That's what SEO is, really, digital marketing.

With that said, also I have recently released all my processed docs and everything to the Mastermind members because I had spent about four months really developing these processes in training and virtual assistant team to build out my assets and so that I could scale this and do exactly what I've been preaching and that was to build, build, build. I think we built-, well, I'm not going to mention how many, but a lot. We built a lot of different assets. I think it was two weeks ago I released, or maybe a month ago now, or three weeks ago, something like that, all the process docs that I developed with my team as well as some of our live event attendees to the Mastermind, which was invaluable.

I got a lot of really good responses and comments from that because we didn't charge anything extra for that, guys, as part of the Mastermind. We always say Mastermind has its privileges. Well, because I've got my team doing off-page stuff right now and recently there's been some developments. For example, we did a webinar with Lisa Allen. You might want to get this link ready, Adam, anyways for the RankFeedr webinar, if anybody hasn't seen it yet. Lisa has this tool that's a co-citation RSS feed creator, or a super feed creator, as I like to call it. It's called RankFeedr.

It's great for creating co-citation and adding geographic relevance, especially for some of the processes that we developed for the GMB asset building or the Local Lease Pro model. It's something that you can set and forget. It's a bit time-consuming to create these super feeds. Also, there's a way that you can embed them in specific pages.

There's a question specifically from our new Mastermind member Robert that I'm gonna answer in just a few minutes, but there's a process that I taught on how to create an embedded feed using feed burner in Syndication Academy update webinar, which was the last update webinar. I just held that a few weeks ago, maybe two weeks ago, three weeks ago now. So if anybody's in Syndication Academy, excuse me, if you haven't seen, that go to the training area and go look at the update section. It's the only replays or archived so far for 2019. So it's in a specific section there in the replays or updates, module, whatever you call it.

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In there I talked about specifically how to do that. Well, you can combine the two methods. If you've got RankFeedr, then you can actually embed the feed. It's really powerful. So I've got my team, I actually was working on producing the process doc for my team today so that I can get my VAs, because I'm just having to do off-page stuff at the moment. So they're gonna go back through and go through all the assets that we've created and start embedding these feeds and in very specific locations. It's a bit of a process but I'm just gonna give you guys a quick preview of what my process docs look like. The Mastermind members already know, many of you probably don't.

That in itself, guys, I've put a lot of work into this stuff. I've developed my processes over the years and how to create process docs and how I train my team. It's a literal step-by-step process that they cannot make mistakes. As long as they follow, I mean, they don't even need the training video. There's always a corresponding training video with all of my process docs. But they could just follow, if they can read, you can take a VA, virtual assistant that's cold right off the street, like essentially has no internet marketing skills whatsoever. But as long as they know how to read and navigate on a computer, then they can complete any process that I want them to complete. That's essentially how we train our teams.

So I'm just gonna grab the screen before we get into it anyways. I'm gonna show you guys this really quickly. Take a screenshot if you're smart. But this is it. This is me explaining what it is to my team, and then I go through and I tell them what we're gonna be doing. I just started on part one, the training video will go here, there's a step-by-step process as part two will be next, and then part three is how to create the feed burner feed and embed it.

So again, I just wanted to do it real quick, kind of tease on that, guys, because Mastermind members, as soon as I get that process training completed, I'm gonna add that to the process docs that I shared with you, guys, in the Mastermind just a couple of weeks ago. Okay. So be on the lookout for that, you'll be able to put it to use. All right.

Also, we're gonna get into questions, but I did wanna mention this very quickly, Ben had a great question last week, he's also a Mastermind member, about how to get over shiny object syndrome and how to focus and how not to get carried away or swept away by other products or methods that are attractive? As entrepreneurs, we often chase opportunity because we see opportunity everywhere and, as the saying goes, the grass is always greener on the other side of the fence, right?

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So a lot of times we get involved with or started on a project usually a new method of some sort that we've been suckered into from an attractive marketing message. We start off with what's called uninformed optimism, and then as we dig into it a little bit we realize the amount of work or the learning curve involved and all that kind of stuff, that's where we go into this next stage of what's called the emotional cycle of change. It's called informed pessimism.

Anyways, I'm not gonna go through all that because I put a video on here that I found to be very helpful. I review it often when I find myself in this emotional cycle of change. So I posted this in the comment section, guys. Just bookmark it. Go back and watch it if you are the type that suffered, most of you are probably entrepreneurs and that's why you're watching this webinar, you've probably suffered from shiny object syndrome at some point or you currently still are. I'm a recovering shiny object syndrome, that's like a recovering alcoholics. Do you know what I mean? I was talking about how I've unsubscribed from all the marketing emails message or lists and things like that specifically because I really want to stay focused on doing what I know is going to progress my business. I think this video may help you, guys, so just check it out when you get a chance.

Does Ranking YouTube Videos And Selling Lead For Local Business In Google Still Work In 2019?

Okay. We're gonna get right into questions. It looks like Renee Wagner posted his question twice and it looks like she posted it last week probably after the webinar, so I'm gonna start with her. She says, “Does ranking videos for local businesses and Google using YouTube and selling the leads to local businesses still work well in 2019?”

Yeah, it can. The thing about ranking local videos for leads is they don't convert typically as well as having a Maps listing would. They can, don't get me wrong, depending on the message and if it's a compelling video and that kind of stuff. Also, ranking videos, you can still do it, but I also recommend that you learn how to use YouTube ads because YouTube ads, you can get really targeted traffic from the very specific areas. You can set your geographic targeting. There's so many targeting options as far as audience targeting inside YouTube now or the Google ads platform for video that you can get really good results.

And as a byproduct of having a video that is targeted and getting targeted views from people that are within a specific geographic area, that are known to Google to be in the market or interested in that particular product or service, those are heavily weighted views. And as a byproduct of that, the video will often rank. Again, this has been a trick up my sleeve for years now, but it's gotten better and better recently, and that's using YouTube ads to actually rank the video.

So if you know video SEO, you still apply all of the SEO methods to the video as well as the channel, you can still do off-page SEO stuff, but the magic, the real magic is using YouTube ads to run local relevant traffic to it. Because it's not just about the traffic either, you actually get engagement and clicks to your offer or clicks to the landing page or leads for local businesses. You'll actually get real traffic and real leads from a properly set up YouTube ads campaign.

Correct me if I'm wrong, Adam, but isn't that training available is an order bump for the Battle Plan?

This Stuff Works
Adam: I'm not gonna lie I was looking at a spreadsheet, I missed the first part of that.

Bradley: The YouTube ads training I did for local videos?

Adam: Yep. Yeah. You can get that if you buy the Battle Plan on check out. It's the killer ads for local, order bump, yeah.

Bradley: I would recommend you look into that. It is still a strategy that works. For the longest time, for years now, guys, like five years now I've been ranking videos or doing video SEO, selling a wholesale video SEO services to a local video production company that creates videos for local businesses. They would always just create the videos and then sell them, the client, their customers, they would sell them the video and the customers would put them on their website, maybe posted into Facebook, put them on a YouTube channel, but they never were getting leads from them or ranking them in Google.

For about five years, now I've provided wholesale SEO services to that company. So the company handles the sales, then they upsell my service to the client or the customer and so they make money off of my SEO service every month. That way I don't have to deal with the customers and all that kind of stuff, all I do is provide reporting. However, with just in the last six months or so, I've actually went back to them, after four and a half years or so of just providing wholesale SEO services, and I said, “Look, I'm not going to provide the SEO service anymore. I'm going to provide local ads. I'm going to set up ad campaigns for the videos.” Because I can guarantee traffic that way. I can't guarantee traffic or leads or clicks or anything from ranking in Google. I can't guarantee rankings either.

I mean, I've always done that. I've always said, “Look, if it doesn't rank, then I don't refund the money, but we could cancel service.” They can always cancel anytime. I don't ever put them on contract. I've always been successful at ranking them anyways, but I can guarantee traffic, clicks to the website or the landing page, whatever the destination or target URL is with the call-to-action of the video. I can guarantee that with ads. I tell them, “Look, you can still tell your customers as a byproduct of a well-optimized video and a well-optimized ads campaign. It's likely going to rank anyways.” So I still apply the SEO techniques to the videos, but I set up the ads campaign now.

What's also cool about that is the reporting is so much better. So I provide the video production company with the reports that then they send off to their customers or their clients. The reporting is so much more detailed. It's so much more accurate because I can show where exactly the clicks are coming from. If you go into ads and you look, and you go into the ad group and then you go into locations, you can pool locations reports. You can do it by zip code or by city or by county and things like that. So I can literally show where the views are coming from specifically.

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So my targeting can be extremely tight. I can show that “Hey, this is only local people looking at the video. I can also show the audience targeting options. I can show the demographics.” I can show an incredible amount of detail as to where the traffic and clicks are coming from the ad campaign, which you couldn't do with regular YouTube analytics or with just a rank report if that makes sense.

Again, 95% of the time the video is gonna rank because of a proper YouTube targeting campaign, because of the traffic and the engagement is [inaudible 00:23:41] both geographically and topically. [Inaudible 00:23:49]. It's available, like I said, as part of the quarter buff to the Battle Plan. All right. That's a great question though.

Marco: If I may, run a test just to see. Because this is interesting, we ran the test over a two, three week period. We ran embeds and link building tests to see what kind of action that would do. Interestingly enough, that still it, not only moves the needle, it has a great effect on videos. Once they start hitting the first page and they move towards the top, you can start seeing the people start coming through to the channel and subscribing and liking and sharing, and doing all of the things that a video needs in order for YouTube and Google to keep giving it love.

So there are two things that play here, right? If you hit the top spot, you're going to get traffic if, and now here's a caveat, the video has to be engaging enough for real people to take action to like it, to share it, or to give you that thumbs down in YouTube and in comments and everything else.

There are two ways to do this, both ways are still viable. Bradley's method, the ads training, that's hyper-targeted people that are likely to convert into leads. Now on the other method where you're doing the embeds and the link building, what you're going to get is you're going to get a more general viewership and so you're going to need more in order to get the leads that you could generate through the video ads course. But both methods are still alive and well in 2019.

Bradley: Yeah. To be clear, guys, that's why I mentioned, I still apply all the SEO methods. For example, I always live stream a video to a channel that's connected to a bunch of syndication networks. So that's the first step. Once the live stream is over, it literally cascades through all of the syndication networks that are attached to that channel. It's automatically getting embeds. My syndication networks are well-themed and aged because I've been doing this for so long. So it gets a lot of super good traditional SEO power, or juice, or whatever you want to call it from that, which are traditional signals that Marco's talking about, like embeds.

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Even if you don't have well-aged syndication networks or whatever, you can just use an embed service and embed it. So all of those are traditional SEO signals and they still work, there's no doubt about that. What I'm saying is combining those two methods, guys, that's where the magic happens. So still do all the SEO stuff, optimize on page, which means optimize the video, optimize your channel, use playlists, guys, playlists, YouTube Silo Academy is how you silo. Guys, even if you only have one video on a playlist, create a playlist and put the video on it. Because a playlist is also part of video SEO, right?

Again, on-page stuff for the video, on-page stuff for your channel, use playlists, use embeds, use some backlinks. But if you're not getting the traction that you want, and like I said, for me, it's just standard operating procedure, I do all that first and I immediately go set up the YouTube ad for it and start driving real engagement, real traffic from Google to the video.

Google knows who that traffic is, what they're interested in, where they came from and where they're located. So it's super-targeted traffic which is highly weighted trafficked by Google, and that's the magic that really kind of helps all that SEO work. It just flourishes, right? It just works. Everything comes surfacing. It's almost guaranteed. Again, I don't guarantee rankings now. I tell them if it doesn't rank, they don't have to pay me and we'll cancel it. But I do guarantee views and clicks. I can't guarantee a certain number of clicks, but I can guarantee targeted views because I can buy those views directly from Google. You know what I mean? Again, use both methods, guys. I'm not saying do one or the other, use both. All right.

Factors Contributing To Low Conversion/Leads Despite Having Many Views in GMB Insights

Alex is up. He says, “Hey guys, I'm ranking in the 3-pack and I have a couple of five-star reviews. The GMB Insight shows around 450 views per month, but the calls are around five to eight per month. Is there a reason why it might be getting so few phone calls? Could you explain some common mistakes that lead to that? Thank you.”

Yeah, Alex. It could be many things. First of all, what is your message? Do you have a compelling call-to-action? What are your calls to action? What are the images? Where are you sending people, by the way? For example, if your call-to-action is to click the button in the post and go to a landing page, or wherever you're sending them, where are you sending them? If you're sending them to just the homepage of a website that's not set up for lead conversions, then it could be that you're losing them there.

It could be that if you're just using the call buttons, then you could be losing traffic from desktop searches because people aren't clicking the call button from desktop search and some people won't go actually click through to the website or go do another search for it. I mean, there's a number of things that could be it. I would say that, typically, if you're getting a lot of exposure but you're not getting a lot of calls or leads, then I would look at your calls to action, what your offer is, and where you're directing the traffic to, if it's a click-through as opposed to just a call conversion goal.

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Also, in your posts, if you're doing posts regularly, which you should be, use some images that are relevant to the industry. Because I know a lot of people that use stock images in their GMB post, guys, people are almost blind to that, they almost are numbed to a lot of stock images, so try to get original images from the client if possible, also just relevant images. I talked about how to do that from YouTube. You can also local images, which is more for SEO purposes. We talked about that at some of our training, can't talk about that here.

Those are some of the things that I would recommend. Marco, what do you say?

Marco: I'd say that that's just about right with 450 views, between two and 10 calls a month. You have to get, this is for talking about locally and from our experience with Mario who had more phone calls and other locals that I've been doing. It's not until you get the thousands of views that you start seeing movement upwards of 20 calls. I mean, the ultimate it's calls or people going to your website or asking for directions, all of that are our actions that could turn into leads depending on where they're going. It just means that you have to go and figure out. I'm not gonna get too deep into our training, but you have to know when to deliver the message. Right? There's ways to know which days, what time, what message.

Bradley: And how often.

Marco: Correct. I mean, in some niches, you might only need two or three posts a week. In others, you might need two or three posts a day. In others, you might need just a whole lot more. It's just constant, right? Because there's people constantly looking for it. So there's a whole lot of things involved. Just a general overall opinion on what's happening, I would say from 450 views, you're just about right on the calls.

Bradley: Yeah. That's increased the views per month and it's a numbers game. If you're getting what looks like 1 to 2% of whatever your views are, it looks like that's what's actually converting in the leads based upon that number that you're showing there, right? Four hundred fifty views per month, five to eight calls, that's about 1 to 2%. So if that's the case, even if that were to hold true, that number, then if you increase your views, if you doubled that to where you're getting 900 per month at that conversion rate, then you should essentially get 10 to 16 calls per month. Does that make sense?

Well, how do you get more views? More activity, better images, more compelling images, those kind of things, video, start using video in your GMB post, guys. If you haven't done that yet, go test it because you'll see that a video post, just like it does on Facebook, will get a hell of a lot more exposure, therefore, it will get a hell of a lot more views. Okay?

Marco: I would also say to look at the posts and see which of the posts are getting the most action and then try to figure out why. Explore why those are getting the action and the other ones aren't, and tailor your posts to the ones that are getting the most action.

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Bradley: Test different calls to action in different messages. It's just like split testing ads, guys. If you've ever done any pay-per-click search marketing, you got to split test copy, you split test your landing pages, all that kind of stuff. Again, you can fine-tune for conversions, which is called conversion optimization, right? That's something that you may also want to look into.

Can You Explain The Siloing Process Of GMB Auto Poster?

All right. Olena's up. She says, “Bradley, on the Local Lease post training you talked about siloing post. You said silo post based on tags.” Yeah, that's just because there's an auto post, like our GMB post scheduler or GMB Briefcase, depending on the level that you're at with your business, gives us the ability to schedule posts within the dashboard of it, which is great. It's great for my team. It just makes things a lot easier. Then the post siloing can be accomplished through tags. It just daisy chains post together. It's a very simple process. It's not difficult at all.

Let me carry on with the question. She says, “Silo post based on post tag. Assign each post in the Auto poster, then select to silo posts in the Auto Poster, which means it takes the previous post URL, and adds that link from the previous post to the new post.” That's correct. “Your GMB websites turns posts into inner pages.” That's correct. “The first post you do manually and then in Auto Poster, the second post links to the first, the third to the second, and so on. Can you please explain a little bit further what you meant?”

No, you're right on track. The difference is … Look, when my team goes through to set up to optimize do on-page stuff of a new asset, a new GMB location, then they typically will do, and this is just our standard operating procedure, they don't add or connect that location to the post scheduler first. That's something that gets done after the initial on-page work gets done, and part of the initial on-page process is just posting a post manually.

I also recommend posting manually to it anyways instead of automatically connecting a new location to an API and using an automated tool, which is what the post scheduler is, because it's very similar, guys, to syndication. I know Olena, you're in Syndication Academy or have been, I know that for sure. It's the same as the best practices that I've been preaching for years about syndication networks, is that you don't go out and build or purchase a brand new syndication network and then hook it up to IFTTT and start posting to it through an automated way or right off the bat.

Because if you do, it's likely that some of your web 2 accounts within the network will get terminated. It's happened time and time again, guys. That is specifically why I tell you if you're gonna build them yourselves, which I don't recommend, you're better off buying them already built from MGYB. But my point is, whenever you build them or buy them, I've always recommended that you post manually to, at least to the blog accounts, which are Blogger, Tumblr, and WordPress, post manually to them and allow that post to sit with for about seven days or so, I call that seasoning the network, before hooking IFTTT up and starting to automate post to it.

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Because if you automate right off the bat, then a lot of the times one of those or a couple of those blog accounts will get terminated. Tumblr has been real like trigger-happy in the past, and it goes in waves, guys. WordPress too, WordPress will often get terminated if you try to automate posting to it too quickly. So that's my process for GMBs as well. We don't like to automate things right off the bat. I like to have my team go in and do all this stuff manually and then within a week or so, or a few days time, they'll go back and connect through the API, which is through essentially that's done within the post scheduler dashboard, and then they'll start to automate the posts.

So just so you're aware, if you're posting manually first, which is what I recommend, then you're not going to have a tag in that post. So when you start the posting, scheduling posts out using the post scheduler or the briefcase, depending on what level you're at, then that first post that you create will be the first post in the silo. You can manually go link from within that first scheduled post to the post that you created. That's why in the spreadsheet, the GMB assets sheet, which you guys have the template for that have joined Local Lease Pro, there's a column for the first GMB post URL.

Again, my team, when they go to schedule the first post within the briefcase, we use the briefcase because we got a lot of locations, then they can just go copy and manually add that first post URL to that first scheduled post, and then that one will have the tag in it, and from that point forward they can daisy chain them together.

All right. Again, you're right on track, Olena. I think you just needed a little bit of clarification.

Issues With Changing Appointment URL With Amazon S3 @id Page in GMB

All right. Ted's up next. Ted says, “Hey guys, a heads up. My tree service GMB that's been around and generating leads since LLP launched was suspended this weekend when I updated my appointment URL with the Amazon S3 @id page. Also, I was using the same Ghost Browser session since day one. I just wanted to get everyone heads up.” Yeah. That is one of the things that I would recommend. Well, first of all, like I said, I've told my team to stay out of them all together right now while we let things settle and there's a lot of testing going on through various people and other groups as well. So once we have a better understanding of what it is that is triggering that, which can be a number of things, we've got to try to identify each one of them.

Again, I would recommend just staying out of them, but one of the things that I would recommend not doing, for those of you that still want to test with your own assets at the moment, is do not add the @id ID page to the appointment URL. If you want, you can link to it via anchor text link within the GMB website text, so it would be a contextual link. But I would recommend not pushing anything into the appointment URL at the moment, that section, other than an actual appointment app. Okay. That's just one of the things that I think is potentially causing problems. So I would recommend not adding that URL right now to the appointment section URL, only adding a valid appointment URL or scheduling app there at the moment. Okay.

Again, you can still link to it, guys. You can link to it from your GMB post. You can link to it from an anchor text link within your GMB website content. Okay? I'm sorry for you, Ted, but that's the nature of the game. The good thing is at least you've got quite some longevity out of that anyways. You said it had been producing leads for you and all that. You know can do it again, right?

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Marco: Yeah. I told my VAs not to change anything, to just keep doing what they were doing it and not to start anything new, by the way.

Bradley: Right.

Marco: We just kept going because I don't like changing, I don't like sending Google mixed signals. Interestingly enough, I had one suspended, and I hadn't had one suspended yet I was wondering what all the ruckus was about, and I finally had one suspended. Then when we started talking about it, when I went back and talked to the VA, she uploaded a video which we had never done on that one account. So veering from what we're doing, just by a video was enough to get the account suspended.

Bradley: That's crazy.

Marco: Yeah. It's really interesting what's going on. If you do anything different than what you've been doing, you're setting yourself up to be hit. They're just sniping anyone, left and right. I mean, third on the match and you're done.

Bradley: Yeah. By the way, that's something else. We had our live event and that was really where I started developing the scaling processes so that we could build, build, build. That was the goal for … We had our live event in October and so we had a 12-week period or a 90-day sprint where were our goal was to hit 50 assets built and optimize. So that ended about three weeks ago and so the next 12 weeks was gonna be all about monetizing assets.

It just worked out for us that we had built all these and now because of what's going on, the timing is, it just happened that it's a good time for us to stay out of building new ones at the moment, work on off-page stuff to get the ones that we built that aren't performing well yet. We can work on all the off-page stuff now to get those to start performing better, ranking better, producing better.

I am developing the processes right now currently for, well, obviously, as I shared with you guys just moments ago, I'm still developing some of the off-page strategies and processes for my team, but at the same time I'm developing the monetization so that outreach prospecting and sales process for monetizing these assets, and that's my next 12-week goal, which like I said we're in about week three now of developing those processes out, which will be shared in the Mastermind. I'm gonna give everybody exactly what I've been doing and show real road examples of how the stuff that I'm doing, what works, what doesn't work, all of that, like I always do in the Mastermind.

So that's something that we just got started on this week. Now the POFU Live event attendees, I have a weekly accountability meeting with them and we did that on Monday. If anybody's here on the Hump Day Hangouts that was there on Monday or watched the replay, you can comment, if you don't mind, on the page and let people know how that strategy is going.

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Because it's a very powerful strategy, using video email. We've got a training protocol video call lead-gen system that I'm going to be updating with all of this prospecting training and processes that I'm developing right now for outreach in prospecting in sales essentially monetizing our assets specific to GMB stuff. I'm going to be adding all of that training and updating it in the video lead-gen system. That's going to be something that we will launch probably at the end of this 12-week sprint, which is about nine weeks from now.

Again, guys, there's a lot of stuff going on. If you've got stuff that's already built but not monetized yet, now's a good time to work on pushing them to get them to produce better and also working on developing your prospecting strategy to get them monetized. Let the dust settle on building new assets at the moment and within a few weeks, guys, will have some new methods.

What Are Some Of Your Ranking Strategies in Pinterest?

Anyways, the next question, from Dean. Marco, it's gonna be directed at you because I don't have any idea about anything on Pinterest. I'll read it for you. “Question for Hump Day Hangout 225. Have any of you guys tried ranking in Pinterest? Their PPC system seems expensive compared to Google but they are a good fit for my home and garden client. Thing is with nearly 2,000 pins of furniture products and with hashtag optimized descriptions, only a few seem to pop up in Pinterest search. Old pins that have been saved a few times or more, that hints to me that pin saved by people may be the biggest ranking factor in Pinterest. Can you shed some light? If that's the case, I wonder if some spam accounts can save pins and manipulate it somewhat?”

Marco: All right. I'm sorry I've spent about two years in Pinterest figuring out the algorithm and a whole bunch of different things that what makes it go and I'm not willing to give that up for free.

Bradley: Okay, fair enough. We're gonna move on. Sorry, Dean. I'd help you if I could, but I don't know a dick about Pinterest. I've never really done anything with Pinterest so I can't help you anyways.

What Are The Reasons Why Verified GMBs Do Not Show Up In Google My Maps?

Jay Turner says, “Some of my service area business client's verified GMBs do not show up in Google My Maps when searching for them in order to add their pin to a Google My Map. Why is that? Does adding KML file …? Again, it's probably because it's a GMB service area business. I don't know that for sure because I don't do a whole lot of My Map stuff. Is that something we can comment on? I know that's kind of RYS stuff.

Marco: It is. If you hide the address you cannot expect to find it.

Bradley: Right.

Marco: Because all you're going to pull up is a service area. So there's no way to do that.

Bradley: Yeah. You could use the city center for that area. I mean, that's something that you could do. But I don't do a whole lot of My Map stuff still. I just never really did. I know we have RYS Academy training that talks about that stuff, Jay. So if you're in there, that might be a good question for the RYS Facebook group. Okay.

Will. Let's see. This is similar to the one that Olena asked, but I'll read it real fast and we'll move on. He says, “When using the GMB auto poster and writing a month's worth of post, are you saying that we should manually post the first post in the sequence of these 30 posts then use the GMB auto poster software so that we can link to the first post and the subsequent posts in the Auto poster?”

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Well, no. Again, it's not about always linking to that first post, guys. Again, you post manually because it's a way to kind of season the asset without automating stuff right off the bat. Okay? That's it. That's all. It's just part of the optimization process for my team. It's not about always linking to that one post, guys. The siloing is more about theming. It's just like a website silo, guys. I think too many of you guys are trying to over complicate stuff, and I'm not picking on you, Will.

But if you understand website silo architecture, for YouTube silo architecture, which you can accomplish with playlists, it's the exact same with GMB post silos. Again, it's the same principle, guys. It's no difference whatsoever. As long as you understand website silos and how to build those correctly and theme your silos correctly, you just repeat that same process in either YouTube or GMB. It's the same process, right? Again, it shouldn't be over complicated, guys.

If you don't understand website silo architecture, go search our YouTube channel. I've got several videos on there that I've talked about. They're several years old, but the strategy has not changed a bit. Right? It's one of those things that are timeless, that will continue to work. You can also go search Bruce Clay. Just go search on Google Bruce Clay website silos and it'll be the first link at the very top of Google search results and click on it. It's an old article. I think it's from 2009 or '10. Read it, it's still valid and relevant today. Okay.

Next, Robert Nelson. He's our new Mastermind member. Welcome, Robert. He says, “Hey guys, excited! Just signed up for the Mastermind around an hour ago. Looking forward to getting to know you guys better over the next few months.” Yeah. I hope you schedule a call with me through my calendar link I sent to you, Robert, via email. So I hope to talk to you next week.

Is It Okay To Use RSS Authority Sniper On PBNs?

He says, “My question is, I'm wondering if you think it's a good idea to use RSS authorities.” Oh, yeah. This is a great question, by the way, guys. This is a really good question. I'm gonna answer it. “I'm wondering if you think it's a good idea to use RSS authority sniper on PBNs if it's also been used to create feeds for the money site.” Okay. First of all, you're using RankFeedr to create the feeds. RSS authority sniper just finds feeds, okay? So you're using RankFeedr to create the feeds.

“Which my PBNs are linking to.” He says, “I'm a bit worried about a footprint if the domain they use for RankFeedr feeds has links to my money sites as well as my PBNs. Do you think that's an issue?” All right. What I would recommend is that you would create separate feeds to embed in your money sites. Okay. If you're using PBNs, and I don't know if you're populating content, in other words, are you feeding content to your PBNs through RankFeedr, which I don't recommend because that would look like crap, but you can embed the feed.

Again, I just talked about that in Syndication Academy on how to do that, guys, and the Mastermind, you guys all have access to that anyways, which means, Robert, you'll have access to that too. Again, that was the most recent Syndication Academy update webinar. I talked about how to embed a feed. Okay. So using the RankFeedr feed to embed is super, it's great, it's fantastic.

So what I would recommend is that you can use RankFeedr feeds on your PBN as an embedded feed which will create co-citation, but do not include your money site links either static or RSS feeds as part the RankFeedr feed that's on the money site-, or excuse me, the PBNs. Just use that to add local and topical relevancy to the actual PBN. Then you can still use traditional links within the content to link back to your money sites because the RankFeedr feeds that are embedded aren't going to be having any of your content sources in the feed itself, which would be kind of a footprint, because now you'd have an embedded feed that has links to your content sources like your money content sources as well as contextual links from your traditional PBN links back to the same destination. Yeah, that would be in a footprint I would worry about.

Plus, I would also have, if you're going to be using RankFeedr to create co-citation feeds for your money site, those would be separate feeds. In other words, I'd have one RankFeeder feed that I would use is an embed on the PBN to just add geographic and topical relevancy to that PBN, then I would have separate RankFeedr feed where you would include your money side RSS feed, your GMB RSS feed if you're doing it for local, you could also have your static items and all that so that you can create local and geographic co-citation relevance to your money site. Bt that would be separate and apart from what you're using on your money site-, or excuse me, your PBN. Does that make sense?

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Just keep that in mind, guys. Remember, with the top level subscription package, it's like $47 a month, guys. It's ridiculous. You can get up to 1,100 feeds. I would create two separate feeds in that case if you're doing that, just like I said. Robert, we can talk about that in a little bit more on our call, if you want to go and do it a little bit deeper. Okay.

Also, you can post, by the way, Robert, the Mastermind Facebook group, we go real deep into discussions about anything that you want. So if you want to post that in there, we can comment on a little bit further, also on the mastermind webinar as we dig into that stuff, so you see over the shoulder training type stuff. Marco and I get real deep into that stuff all the time. We get into the weeds. Awesome. Glad to have you.

Greg, thanks for being here, man, as always.

Is There Some Type Of Google My Business Updates Going On?

Frankie says, “Hey guys, it's my first time back,” what's up, Frankie?, “since you moved off Google Plus. I would like to know if there is some type of Google My Business GMB updates going?” Yes, a lot. “There was a lot of talk about this in other groups. Is it all BS or GMB the same still?” No. They're cracking down, which guys we've been talking about, we knew it was gonna happen, it was just a matter of time. It doesn't mean that it's the end of the world. It just means that shit settles down, we'll figure out the next method and we'll produce training around it when it's available, all right, once we figure it out. But glad to have you back, Frankie. Okay.

Jordan says, “Welcome back to WordPress sites, all GMBers.” Well, no, I wouldn't say that yet. Maybe. We'll see.

Marco: No. There's still other ways that you can verify GMBs. All they're trying to do is kill one loophole, but there's quite a few others. The old stuff that we've always been preaching is still working. So no, I'm not planning on going back to WordPress sites anytime soon. If anything, I'll just go back to G sites. Well, I never left G sites, right? Drive stacks and G sites.

Bradley: Yeah. Quit This House says, “Do we still get the bonus semantic webinar if we buy feed burner stuff today?” Yeah. Well, essentially, all I was gonna do was share some of my methods on how I'm using it and some of the results that I've gotten. Yeah, sure. I'm glad you mentioned that, by the way, because I almost forgot about it. So if you bought RankFeedr guys through us and you can prove it, then just reach out, what I'll do is …

By the way, Adam, if you're still, on can you do me a favor and make a note of this? Maybe in two weeks or three weeks something like that I'll hold a kind of an update webinar for RankFeedr, and Mastermind will obviously be included, and maybe I'll probably include Syndication Academy members too, because it's precisely the method that I've shared in Syndication Academy, which is how to embed those feeds and create the feeds, and what I'm doing, and where I'm embedding them. I'll even give you guys the process for, well, that's only Mastermind members will get the process doc, guys. It has to be that way.

But I can share with you what I'm doing and the results that I'm getting specifically with those RankFeedr feeds and how to get really good results for local stuff. Okay. So, yeah, I will do just an update webinar and it'd probably be a short webinar. Again, the Mastermind, they're going to get the process docs for this stuff too so that they can have their team do it as opposed to doing it on your own or developing the docs on your own.

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But, yeah, that's a good idea. I appreciate you reminding me about that. Absolutely, just reach out to us at support. We'll create a small list on for people that we've known. Or just come join a Mastermind, you'll get it anyways. Also, as I said, it might be part of the Syndication Academy update webinar is what I'll do. It's likely gonna be that too and we'll just include the RankFeedr buyers into that also. Okay. It's a good question though.

What URL Do I Use From The GMB Briefcase Auto Poster To Setup The RSS Authority Sniper?

Michael says, “Question about RSS authority sniper. What URL do I use from GMB briefcase auto poster to set up the sniper? Everyone I've tried got an error. Thanks.” I don't know why that's the case, Michael. Have you posted? You have to have GMB post or the RSS feed won't register. It's just like a WordPress site. If you try to add an RSS feed to IFTTT that contains no items, it won't accept it. It will give you an error every time. So have you posted? If so, then what I …

By the way, inside the auto poster, guys, there's an update RSS file button. You go to settings RSS feeds and that lists all of your locations that are connected to the auto poster or the briefcase, depending on where you're at, and then it says, there's a blue button off to the right column and it says copy URL or whatever. Well, that's your RSS feed. If you're having issues, just click that update RSS file button, it's at the top of that column, it's a yellow button, click that.

It'll take a few seconds to reload. Once it read loads, all of your feeds will be updated and just check it then. Go check it in a Firefox browser. You're gonna have to add, it's called the RSSPreview Firefox add-on. RSSPreview is one word. Go open Firefox, go to Google and search RSSPreview Firefox add-on. It'll be the first link at the time top of the search results. Click that, add it to your Firefox, enable it. That way you can start viewing HTML versions of an RSS feed in Firefox again. They disabled that a few months ago for whatever reason. The native RSS feed reader in Firefox is you have to create add the add-on now. Okay. But then just go check it.

If you have any other issues, contact support Shreepad, which is little support bubble is in the bottom right corner inside the briefcase or the post scheduler, he's really, really good at replying to support requests, guys. If you have any issues, contact him. But I promise you, if you've got posts in there and you click the update RSS file button, it should work fine. Okay.

Should We Use SEO Ultimate Plugin Instead Of Yoast For The Battleplan Strategy?

John says, “Hey guys. I purchased the Battle Plan. Awesome. In the plan, it suggests using SEO ultimate plugin, but in the webinar Yoast seems to be the favorite.” Are we still linking to one of the older versions of the webinar, at that point maybe?

Hernan: Yep. Maybe we're gonna be clipping and updating that really shortly. We have redirects over there.

Bradley: Okay. Yeah. SEO ultimate is way better, guys. It doesn't have a bunch of loaded code. Jeffrey Smith knows his guys, I'm telling you. It is hands-down the best SEO plugin and get the SEO ultimate plus. It's inexpensive and gives you a ton of additional functionality. The version 2 of SEO ultimate plus is coming out very soon. It's been in beta for the last couple months but it's going to be awesome.

Marco: Yeah. Just a short comment, Yoast is foot fungus get SEO ultimate. Please do yourself a favor.

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What Are Some Top On Page And Off Page GMB Tips?

Bradley: Greg Derebret says, “Top on-page GMB tip.” I would say just complete the profile and post regularly. That's the best on-page tip I can give you. Just completely complete the profile with well-optimized everything. Not stick spammy, just well optimized, well written stuff, and post regularly. Best off-page? That's to be determined. Right now probably some of the stuff that we teach on Local Lease Pro and some of the stuff that I'm talking about with RankFeedr and that kind of stuff, Greg. Again, we'll talk about that in one of the closed groups.

Marco: I would say top on-page silo, silo, Gregg. You're with Gregg. I mean, that's hands down, I mean, now with Jeffrey, hands down. The top off-page? Press releases, stack them.

Bradley: Yeah. Although the press releases in and of themselves are not as effective as they used to be, even six months ago, unless you're varying distribution networks consistently or you stack, you publish press releases consistently and regularly-

Marco: That's why I mentioned stack the press releases.

Bradley: Yeah. I had super good results with the Local PR program method with just as little as two press releases. I was able to rank in 3-pack a year and a half ago or two years ago whenever we launched that training. Now I'm finding to get the same kind of a result I have to publish six or eight press releases to get the same kind of a result, unless I'm varying the distribution networks and stacking to where I'm using three or four different distribution networks where still a lot of them share the same type of footprint, in other words, they share a lot of the same distribution sites.

But if you get some more link diversity from other distribution networks, because they distribute to different sites, in other words, and get picked up by other sites. If you do that, if you have access to a lot of different press release distributions, then that's that can help. Or you have to stack consistently and regularly if you're using the same sort of network and make sure that you're …

Again, I'm not giving away too much here, but as I talked about in the Mastermind last week, I think it was Muhammad's question about that, there's not a set formula for how to stack, guys. You just need to constantly be varying what you're linking to for to different tier one types of properties. It's something that you need to do and it just seems like it's taking more press releases to accomplish same thing. And that's to be expected, guys. Anytime something works really well in SEO, it's only a matter of time before it starts to become less effective. Right?

So don't say the press releases aren't effective. I'm not saying that at all it's just the strategy has evolved a bit. Right?

Marco: Just to add just a quick thought, Greg. You have access to Dedia. Reach out to him because if you link build to your press releases he knows exactly what to do.

Bradley: Yeah.

Marco: That'll set it on fire. Now I'm giving away too much. Drop some traffic in there, Greg

Where Can We Get Backlinks For Videos?

Bradley: Yeah. Marco, the next question, when does link building gonna be available in MGYB?

Marco: It's being added as we speak.

Bradley: Okay. So there you go. Because, Greg, you can contact Dedia directly or you can wait, it should be available any minute because it thought was gonna be available last week. So that answers the next question, we he says, “Where can we get backlinks for videos?” Guys, our best link builder, he's been working with me for six years now I guess and he's awesome. We're gonna have that service available in MGYB and it should be like at any moment. Okay? So check back often.

Is It Safe To Autopost To Lead Gen GMB Nowadays?

Guys, I got to run in a minute so I'll try to get through the next one very quickly. Grant. What's up, Grant? He was one of the POFU Live attendees. He's been working very closely with the group. It's awesome to have you here. He says, “Is auto posting to lead-gen GMB safe currently? Yeah, it is. As far as I know. I haven't had any issues with that whatsoever. I have not had a single property terminated or suspended from that. Now I can't swear that that's the case for everybody. I'm just telling you I have not had any issues whatsoever it's making on-page changes that's been causing problems. It's depending on what kind of change it is too, because I've actually been manually going in and changing on a lot of different stuff.

This Stuff Works
Like I mentioned earlier, guys, one thing I would not recommend doing is trying to add anything to the appointment URL section other than an actual bonafide genuine appointment app right now. That's one thing that I see is triggering suspensions. Okay. I don't know that for sure, but that's a hunch of mine. I've heard that happen now from several different people. We lost six or seven assets just last week. But it's the first six or seven out of like more than 10 times that we've built.

Again, I think a lot of it has to do with that one particular process. So my team's not touching anything at the moment. I'm in their testing with different things right now. Something else is, and this is kind of using a manager account, I've talked about not doing that in the past, but I think using a manager account actually helps right now. So what I've been doing is I've been going in and adding a manager account to an asset and making some slight changes and then removing the manager. Still I've not had anything suspended like right before my eyes anyways, if that makes sense.

Google Starts To Ask For GMB Location Validation With Tax Invoice Or Business License

Gregg says, “Google is starting to ask for GMB location validation with tax.” Yeah, that's one of the things I had predicted I thought would happen. Gregg, I've said that before that that was my speculation on what was going to happen, is that they were gonna start requiring either corporate doc's or proof of mail being facts or photos taken with company letterhead or like bank statements, all of that stuff that I've had to do in the past to have verified GMBs moved to different locations. That's what I assumed and I had speculated would probably happen.

The plan you outlined in your POFU group to monetize your GMB locations is brilliant and simpler, easier, and is the best method I've seen from all your optimization methods I've seen over the years that will be high converting. That's awesome, Gregg. Yeah. I'm gonna be doing a lot of training over that next few weeks on that.

Last call to win the free Semantic Mastery T-shirt. Okay. “Bradley, is there a new press release program coming down the road soon?” Yes, there is. I can't really announce that just yet, but I've been testing something that's really kind of disruptive. I wouldn't say that lightly, but it's really, really cool technology that one of our very own Mastermind members has been developing it. He's one of the code developers behind it. I've been on several calls with him and it's actually very disruptive what they're doing. Something that no other service out there has that I think would be a great addition to what we're already doing. Again, that's something that we'll be announcing here in the coming weeks.

All right. Guys, pick the best question and all that so we can wrap it up.

Marco: Alex. One of the very first questions was excellent.

Bradley: Where was that? Right there?

Marco: Yeah.

Bradley: Yep, Alex. Okay. So Alex is the winner for what, either the Battle Plan or what? T-shirt?

Hernan: Battle Plan.

Marco: Yeah. We said Battle Plan I think.

Bradley: Okay. Well, somebody else is getting a T-shirt, aren't they?

Adam: Yeah. We did a random number generator and saw who bought and who posted back. Ted, you are the winner so just send into support from your normal email. I think we've actually had some back and forth between me and you, so just shoot an email into support. We'll get to that large shirt and next time I'm in Sacramento I'm gonna find you for a beer, man.

Bradley: Don't lie. The reason why he won is because of the beer emoji. Guys, I hope you all were paying attention. The next time you want to win something just put a beer emoji in there.

Adam: Yeah. Be within an hour's drive of me and offer a free beer. No. We used a random number generator. It worked out, man. So we'll get you your shirt just send them to support that's semanticmastery.com.

Bradley: Awesome. I hope everybody got a lot out of this. No Mastermind webinar tomorrow, but we got one next week on what I'm working on, which I'll be sharing with you guys, with the POFU members, and I have started developing this week, which is the outreach program using video email specific to the GMB asset stuff. We're going to be going through that. So guys pay attention. Oh, and I'll share the RankFeedr process doc with you guys in the Mastermind too. So see you all next week. Thanks guys for hanging out.

Hernan: See you, guys.

Marco: Bye everybody.

This Stuff Works


Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 224

By April

Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 224

Click on the video above to watch Episode 224 of the Semantic Mastery Hump Day Hangouts.

Full timestamps with topics and times can be found at the link above.

The latest upcoming free SEO Q&A Hump Day Hangout can be found at https://semanticmastery.com/humpday.

 

 

Announcement

Bradley: Okay. Now we're live. This is screwing me up. Hey everybody! This is Bradley Benner with Semantic Mastery. This is Hump Day Hangouts Episode 224. It is February 20th, 2019. I'm sorry I don't have my camera today. For some reason Google Hangouts decided it did not wanna recognize my camera at the last minute. You guys would probably appreciate the fact you don't have to look at my face. I've only got two people on with me today because Adam and Hernan are out at the Funnel Hacking Live event. They're out having fun while we're hard at work.

Let me say hi to Chris. What's up, Chris? How are you?

Chris: Doing good. Great to be here.

Bradley: Marco.

Marco: I made it, man. I'm here.

Bradley: Good. I don't really have any announcements specifically, except that we've got a Mastermind webinar tomorrow, for those of you that are in the Mastermind. We're gonna be covering several things that I've been tracking for the last few weeks now as far as doing some off-page tests for ranking GMBs, doing a whole bunch of different types of off-page tests and isolation.

In fact, let me se, for one moment, I've got pause the screen for a minute. Marco, do you have any announcements while I do that?

Marco: No. But I'm so glad you're gonna talk about this because my write-up for the Mastermind, which I'm finishing up today by the way, is about that, testing, whether it's single variable testing or whether it's testing in isolation, or what it actually is that you're trying to do.

What you're trying to do is gauge whether there's an effect. You're not trying to show that something doesn't work. It's crazy going in and trying to test that something doesn't work. The test should be, what does it do? You should get the data. The data should speak for what the tests. You're testing a variable, but does the variable move the needle? No, it doesn't. Okay, onto the next thing, which is what you're doing, you're testing all of these different variables and you're isolating so that you can do whatever it is that you're doing to each one.

I'm really glad that you're talking about this. I'm gonna go a little bit more in-depth in the Mastermind newsletter about testing and how people are being misled by so-called, all of these are expert testers that don't know what the fuck they're doing. So I'll just leave it at that.

This Stuff Works
Bradley: Yeah. I've been tracking, well, about a month ago was. It was around January 21st when I started setting these tests up. I'm testing every one of these methods and isolation. In other words, they're GMB or Google My Business profiles that had the initial on-page stuff done and what my standard operating procedure is for optimizing a new profile, and then from there, all I'm doing is specifically one of these methods.

I'm testing across multiple properties per methods so that I can see if we get positive results or negative results or no results on any one method, I want to see if that occurs across more than one property for the same type of method. Because if we get positive results on two properties, if I'm only doing two tests or testing on two locations per method and they're both positive, then that's a really good indication that that's a viable method or something that moves the needle.

Like he says, that's actually funny you said that because that's the title or the subtitle of the actual test that I'm doing Which Method Moves the Needle the Most? These different tests that I'm doing, and like I said, if a positive result occurs on two properties, two separate locations, then I know that it's a good method to use and that it will continue … It will be duplicatable, in other words.

I will obviously set it up and see if I can repeat it again across other properties. If I get two no changes, or two negative changes, then it's probably the case also. But if we get one that's positive and one it's neutral, or one that's positive, one is negative, then it's obviously gonna have to require further investigation.

So that's essentially what I'm doing. I've tried several these things and I've got some really super good results back with one of these methods in particular. I'm not gonna tell which one here, guys, you got to join a Mastermind for that. But I'm gonna be covering it tomorrow because I've got really, really good results from one method in particular. It's actually one of the easiest methods and that's what I love about. I'm pleasantly surprised. Actually, I was not surprised that the method works because of what I know about that method, but I'm glad that it's one of the easier methods for any one of us to achieve, or to implement, I should say.

Again, I'm gonna be covering that in the Mastermind webinar tomorrow as well as I'm also gonna be covering some questions about PR stacking from some of our members. I'm also gonna be talking about setting up display ads for remarketing using the Google Display Network because it's a much, much easier process now and it's very, very effective.

So that's what I've got to tease with for tomorrow. It looks like we don't have that many questions. But I'm gonna get right into it.

Chris: I got a question, man.

Bradley: Go ahead.

Chris: I scrolled through my Facebook feed today, people are literally scared of GMB and Google all of a sudden. You just were talking about, yeah, which method is the most potent or the biggest needle move of them. Anybody, you wanna share your insights on that, Marco or Bradley?

Bradley: I'll start. Yeah. Armageddon is coming, right? The sky is always falling, Chicken Little type stuff. By the way, that screenshot that you're looking at there, guys, that's the tease for tomorrow's webinar in Mastermind because those are the movements that I've seen occur just in the last few days from that one particular method I'm gonna be covering.

This Stuff Works
Anyways, Marco and I, well, we've been around long enough to know that shit changes all the time. It's SEO. For the last several months we've been pushing really hard on GMB stuff because it's been working so well and I've been saying all along it at some point Google's gonna shut it down. I don't necessarily think that existing properties are gonna be taken down. What I think is gonna happen, and this is just my assumption, guys, my educated opinion about this or my educated guess, prediction I should say, is that it's gonna become damn near impossible to register new GMB profiles. I think that's how it's gonna be shut down.

That's why I've been pushing for people to build, build, build for the last several months, and to build your ass off and to build a team for scaling your build processes so that you can secure as many location as possible prior to what I think is going to happen, which is going to be damn near impossible to register new businesses.

I don't know exactly what they're gonna do to shut it down, but it's likely going to be something like having to take photographs at a storefront or at the business location. It could also be requiring … Again, guys, just speculation, but it could also require you to send corporate documents in or something that shows proof of address with the business name on it, so like a utility bill or something. I know because I've actually had to call Google Support before to get help moving a legit business for a client of mine to get the Maps listing updated. That was one of the things required, was a bank statement, the account details and everything could be blurred, but it had to show the company name and the mailing address and all that.

Those are things that I assume or that I predict are going to happen. But we always find workarounds and we always find ways to continue to make money. That's really the name of the game, guys. Don't freak out. Don't go into panic mode. Relax. Know that you're gonna have other options. We're gonna figure them out eventually and other people will figure them out as well, and you can too. But it's about keeping your head cool and realizing that this is a cat-and-mouse game that we play and that's the business that we're in.

Marco, what are your thoughts?

Marco: I get a little bit more basic, man. Yeah, I don't care. Why? I say basic because there's basic web principles. The foundational stuff that we teach is based on web principles, right? We're in the semantic web. We all know that, right? We talked about ART, activity, relevance, trust and authority, and how to generate all that. But there's foundation of principles. You can only code one way. If you write spaghetti code, you're writing garbage that nobody's ever going to be able to tell what it is if someone needs to come and take over. So there's international standards that are set.

There are basic principles where the guidelines are not set by Google. Google's Terms of Service and Google's guidelines are determined by Google, but coding standards are set by other people. In order for Google to mess with that, Google has to go and push at a higher level where there's a bunch of other people pushing back. I've been talking about this since Semantic Mastery began. Google is the 800-pound gorilla in the room. Correct, but there's others on the web. Google can't just go and do whatever the fuck they want to do. There's some stuff that they just can't touch.

While that goes on we'll just keep going and getting the results that we get. That's what you saw. The test that you're shown, which is beautiful because it's based on basic foundational principles, that's what we work from. Now all of these other stuff, yes, they're hacks, guys. We manipulate. That's our job. We're in this to make money. We're not here to make people happy. We're not here to make Google happy. I'm in this to make money. I don't care. They can't tell me that it's wrong to do what I'm doing, well then, Google should go and change their whole scheme for making money online because it's all based on lies and it's all based on moving people into their funnel and keeping them there as long as possible; they don't care how they do it, they just want to do it. Well, that's fine. That's their business model. I have mine.

Just to get back to this, basic principles, they still work. Why? Because everyone has to adhere to the same standards no matter what. That's my rant for today – well, hopefully.

Bradley: Yeah, I agree with that. Let's get into questions, guys. Not a whole lot of questions and I'm surprised. Maybe it's this new platform that's scaring people off, the discus platform. All right.

Chris: The sky is always falling.

Bradley: What's that?

Chris: The sky is always falling. Some people say it's …

Bradley: Chicken Little, yeah. Okay. Ben's up. He says, “Hey Bradley, thanks for our call last Thursday.” Okay. Ben's one of our Mastermind members and I'd been doing Mastermind calls. I opened up an opportunity for our Mastermind members to schedule a 30-minute call with me. It started the first week in January and this is the seventh week that I've been doing those calls. Next week, I'll wrap it up and then it'll be closed down until June. In June, I'm gonna open it back up again.

I encourage our Mastermind members that even scheduled to call with me in this first round to call schedule a second call with me in June because in six months you will have hopefully overcome some of the issues that we discussed on our call, and hopefully you have a new set of issues. I really want to continue to find out what's going on with our members. It's been super insightful for me to learn more about what's going …

Well, first, to get to know our members on a more personal level. It's been great. It really has been. I've really enjoyed the calls. Number two, it's given us a lot of insight as to what's going on, and in our Mastermind, which is our top level program, what's going on in our members' businesses, so that we can develop better tools and resources and training to help them overcome their obstacles. It really has been beneficial to me as well as, hopefully, to others.

Is Local GMB Pro Included In The MasterMind?

That's what Ben is referring to here. He says, “Thanks for our call last Thursday. It was good to talk to you and I got a lot out of it.” Well, thank you, man. I appreciate that. He says, “A couple of questions. Number one, is Local GMB Pro included in the Mastermind? Not that I need it. Local Lease Pro is looking pretty comprehensive as I go through it. I'm just curious as it doesn't recognize my username.”

Yeah, I know. We had Rob Beale collaborate on that with us and so there is an additional charge for that. But as a Mastermind member you get it at a silly ridiculous discount from what the advertised price is, if you look at the sales page publicly. Just contact Support when you're ready for that, Ben. But since I did talk with you, trust me, you're not ready for that yet. Go through Local Lease Pro, start implementing those strategies, provided that they're still going to work, depending on what happens with the GMB stuff going forward.

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As it stands right now, it's still working just fine. But just keep in mind that you should be implementing that right now and then the Local GMB Pro training would really be more about assets that need the additional push, or if you're in super competitive areas, that's where you're going to want to implement Local GMB Pro. But again, that's not something that I would recommend you start with right now, you're gonna be overwhelmed. I know you and I talked about that. Do not overwhelm yourself with too much training. I'd rather you take action and Local Lease Pro is set up with actionable data, actionable information for you to go out and implement immediately to start building, and that's the most important thing. Okay.

Good question. But, yeah, as a Mastermind member, you'll get a significant discount on that when you're ready. But I can tell you right now you're not ready for that. Okay.

How Do You Overcome Shiny Object Syndrome?

Number two, he says, “You said you were a former shiny object syndrome sufferer.” Yes, I was. That's absolutely true. I think most of us in this industry or in this space are or have suffered from that, and maybe still do at this point. As SOS is so clearly at the root of my lack of progress to this point, I was wondering what it was that helped you turn the corner. You are clearly totally recovered and in control today.”

Yeah. You know what it was, honestly, it was kind of a perfect storm in that I was trying to do too many things and trying to not only teach on too many different topics as far as digital marketing, but I was trying to do too many things for my agency and provide too many services. What happens is I became overwhelmed with chasing different methods and trying to implement every method that I could learn about. So every time I saw a marketing email come through, and you guys know, I'm sure you are all on a million email list too, I would get the same type of emails, you guys would about new methods, about new tools and processes and things like that and I would get sucked in. The grass is always greener, right? I would see the opportunity that I thought, as an entrepreneur, I would see opportunity and I'm want to go after it, I want to chase it.

But what happened was over time things started to accumulate and accrue to the point where I had 15 projects going on and none of them were really progressing because I was spread too thin across too much. We, as a corporation, Semantic Mastery kind of suffered that for a period of time too and in part, I'm the face of the company, I should say, not to discredit my partners or anything, but in part because I was doing that in my own business as well. So we were kind of going that way with Semantic Mastery, trying to be too many things to too many people.

Really what happened was, and fortunately, my partner Adam, he's not here today, but he introduced us to a book by Gino Wickman, I think it is, called Traction. It's a program for really zeroing in on a singular focus and purpose for a company, for any organization. We've been working through that now, guys. What are we, over a year now into that, Traction? Are we on our fifth quarter now? Somebody would comment on that?

Marco: Yeah. I can't remember exactly what quarter we're on.

Bradley: I think we're on our fifth quarter now. Anyways, we do everything now. It's kind of a combination of various methods, but the 12-week year is one of the books that we provide to our Mastermind members when they come join. Another one is That One Thing. That's another book that where it teaches you how to really focus in on one thing to get results and find out what is the most important thing, the one thing that I can do such that everything else becomes irrelevant or less important or irrelevant, or something like that. It's a great book. Then there's the 12-week year, which is about taking 12-month goals and boiling them down into 12 weeks, which is a 90-day period. What we call them 12-week Sprints. It's a quarter every year.

We started implementing these strategies and then traction really kind of started giving us the organizational structure as a corporation to start developing our goals, figuring out what our primary focus was going to be, zeroing in on that, and then building out our processes and systems to achieve those goals. Like I said. I think we're on our fifth quarter of that process now. That's why over the last probably six months or so, you guys have been following us and probably noticed we've really shifted to just local marketing stuff. Not that we don't still talk about and teach and share and present information in the Mastermind about all types of marketing, but our primary push is local.

That's because I needed to do that in my own business in order for me to get better results for my clients to increase my own income and to get some of my time and my sanity back because I was just all over the place and it was overwhelming and, honestly, it was exhausting. Also, as you guys know, shit's changing all the time in the digital marketing space, so having to stay on the cutting edge of everything is incredibly difficult.

This Stuff Works
So I really wanted to shift my focus into something that I preferred, which was local marketing. I also feel that that's one of the quickest ways to earn revenue, is local marketing. So I kind of shifted to that. We took several surveys of you guys, our members, to find out that that's what the vast majority of our audience was doing, was local marketing or lead generation, that kind of stuff. So we really shifted all of our focus to that.

Again, Ben, to answer your question, how I got over it was kind of a combination of recognizing the fact that I was really spinning my wheels and not making any progress in a lot of different areas because I was going after too many things, my attention was spread too thin, and then also, again, when the student is ready the teacher appears.

Adam kind of presented us or brought to our attention like this, Gino Wickman's Traction program and they call the EOS, I guess the employee operating system, and all this stuff. Just get the book, guys, it's inexpensive, and go through it. It's a lot of work. We've been at it for five months now-, or excuse me, five quarters now, I think five quarters, and it's a lot of work. But it's totally worth it because we're seeing the benefits and the fruits of the work that we're putting in.

So a combination of those two things for me really kind of got me to stop … Guys, I'm not kidding, I've unsubscribed from just about every single email list. I got one specific email that I would always sign up for stuff and now, because over the years I've subscribed to so many lists, I've unsubscribed from just about everything. But yeah, I still get emails for internet marketing products and stuff all the time, from stuff that I've never even subscribed from. You guys know how that goes, people sell lists and your name gets passed, your email gets passed around from one list to another, whether you subscribed or not.

I'm not gonna lie, every single day now when I get a marketing email unless it's from somebody that I want to be on their list, I go find the unsubscribe button. as soon as I open an email, hit the unsubscribe button, and then I come back and hit the spam button. I do it every fucking day every single day. Some days I might only get one email now, other days I might get five or six spam type marketing emails. But I do the same thing. I open them up, I don't even read them, I just go right find an Unsubscribe button, click Unsubscribe, and then I come back it's hit the Spam button. What it's done is it's really reduced the amount of junk that I see on a daily basis.

I was telling this to Ben when we had our call, our Mastermind call, it's like being an alcoholic and going to a bar. Right? When you open your email account, if you know you have shiny object syndrome and you're not getting any traction in any one area of your business because you keep chasing opportunity, stop, stop going in your email box and reading these emails, guys. Stop. It's like get yourself out of the bar if you're a recovering alcoholic, right? It's the same principle. You need to avoid the shit that's detracting from you being able to get make progress in your business.

So for me, it was just eliminating the marketing messages. I'm a marketer so I'm susceptible to marketing messages, right? For me, it was just avoiding them. Out of sight, out of mind. Putting blinders on. Putting my nose down. Working through what I knew I needed to do and that was local marketing. Right now it's about building a lead gen business and developing processes but I'm not doing all the work and then teaching our members about what I'm doing and how we're doing it. So that's what's worked for me.

Any of you guys have comments on that?

Chris: Yeah. You probably should read the latest Mastermind issue, for February, because what I wrote about was pretty much what you've just talked about, but in steroids. It's like if you're struggling with that there's something really, really valuable in there for this month.

Bradley: It's awesome.

Chris: Not to reveal everything, so from Masterminding members, you can be looking forward to some really sweet stuff. I recommend you check it out as well, Bradley.

Bradley: I sure will. Marco?

Marco: Well, the way that I stopped is I realized that we're producing better shit than most people out there. So I focus on our own things and I know that you focus, we, the Mastermind's focus is local. But I'm still in the lab looking at manipulation methods for national, global, just whatever, because that's just how my mind works. I can't just do the local thing and be happy. I have to be able to see where all of the algorithms are going, where Google is going, where it's taking us and why, and then try to intercept at the right time, which is kind of like how RYS Academy was born, then RYS Reloaded, Local GMB Pro, as a matter of fact, came through because of that. It was just looking to see where Google was going and why. So I'm constantly after that, where is Google going, why?

As long as I'm on that, I don't care about somebody else's shit because I'm too busy with my own shit. That's how I was able to overcome. We've all been there. If you've been online for any length of time, it could be a week, you bought something. Yeah. That's just the way it is.

Are Both G+ Personal And Business Profiles Be Shut Down By Google?

Bradley: Yeah. That's a great question, Ben. I really appreciated that question. Hopefully, that was helpful. Ken. What's up, Ken? He says, “Are both G Plus personal and business profiles going away or is it just personal?” I believe it's all Google Plus. I think the only Google Plus that's going to remain, and I could be wrong about this guys, but I'm pretty sure that they're all being killed off unless you're what they call Google Plus Enterprise, which is only for like, it's like internal Google Plus for large organizations. I don't even know anything about it. I just read somewhere about it.

This Stuff Works
So as far as I know, Google Plus is being completely killed. I think in April it's gonna be down completely. You won't be able to access even your old stuff. I got notifications, dozens and dozens of notifications about it where they say if you got any photos in Google Plus, the notifications, you got to download the photos and all that kind of stuff because in April they're gone. That's it. They're extinct. Whatever. Good riddance. No big deal. Move on.

Which, by the way, guys, we covered the Google Plus … Oh, yeah, guys, if you're in the Syndication Academy and you didn't watch the update webinar from last week, go back and watch it. I mean, literally, as soon as Hump Day Hangouts is over, go watch it because it's super, super powerful what I was talking about, because one of the things I was covering was Google Plus being shut down. We had a lot of people comment and question about, “What's going to happen? Because Google Plus is down and that's one of our main social hubs.” Yeah. So what? We find others.

I shared exactly what I'm using now, which is so much more effective anyways, and it's really, really powerful. If you're in Syndication Academy, guys, go watch the update webinar that was just recorded last week. It's in the archives area, the updates area along with all the notes and everything in there. Super powerful and it's easy to do. Okay. AlL right. I'm gonna keep on moving.

What Photo Selection In GMB Is It That Dictates Which Image Is Displayed In Google Maps?

Jay says, what's up, Jay? “Inside the GMB, what photo selection option is it that the dictates which image is displayed in Google Maps? I've tried several options there but it won't change.” Yeah. I've had that issue in the past too, Jay. I don't know, maybe Marco has an answer. I've tried in some cases to get an image to change too and not been able to get it to change. I just don't even care at this point. I know some clients do, but it's not been a major issue for me so I haven't dug into it that much.

Marco, do you have an idea as to what you can do to get Google to display what you want?

Marco: No. I don't have an answer for that. It sometimes displays the latest one, it sometimes displays what it wants to, I don't know. If you have GMB that is legit, that is tied to a company or whatever, you might wanna get in touch with a Google rep and see if they can help you out. If you act really ignorant, if you act really stupid, like you don't know what's going on, they'll really help you out. They'll go out of their way to help you out. I found that the more ignorant you act and the more that they … “I don't know …” “Oh, you mean like Chrome?” I mean they go that deep into … Just totally being blissfully ignorant about everything online.

Because you're a business owner who doesn't have time for all of this. The only people who have time for this are marketers who are in there trying to manipulate every day, who are the first ones that find out what doesn't work and what does. So you wanna try to avoid being that know-it-all marketer because if you do that you're gonna get nuked, your IP is gonna get tagged, and you're in for a lot of trouble.

Bradley: Yeah, I agree. If it's a legit business, man, just contact the Google My Business Support. Again, if it's legit verifiable business, guys, I don't have any problem contacting Support anymore. I found them to be quite helpful when needed. Again, don't be afraid to do that. I remember years ago it was damn near impossible to get support help from Google and it was only via email and it would be sometimes days or even weeks before they would reply and it was just a bitch. But now it's a lot easier to get in touch with Google Support. Again, if it's for legit business, don't be afraid of trying.

What Are Your Most Successful Tactics In Getting Client Response From Cold Emails?

Okay. Jeff says, a minute, I still got to get used to this platform, guys. Jeff says, what's up, Jeff? He says, “Two questions. What is the record for most F-bombs dropped by Marco in one rant?” Well, apparently, Ken's been counting, he says 87.

Chris: Did you see the RYS Academy sales video, the webinar, the very first one? I bet it goes higher.

Marco: Guys, listen, I don't do it purposely. It's just when I get excited I get really animated and it just flows. Please excuse me, I don't mean to offend. Well, I have meant to offend people in the past, let me change that. You guys, in general, I don't intend to offend you. If you are, please excuse me. Please understand that that's just … My partners know that that's me because they have to deal with me on a daily basis, so they know. They know Marco.

So you guys, just please excuse me. Next time if you come to my webinars or whatever, please put the kids away and you might not want the wife, girlfriend, boyfriend or whatever around while you're listening to me talk.

Bradley: Yeah. I remember we had a Mastermind webinar about three years ago, maybe three and a half years ago, and Marco and I, we're a little loose with our lips as far as some of the things we were saying. One of the members posted like “I've got kids in the room.” It was so funny because immediately after that I put a parental guidance suggested explicit language, image, or whatever, graphic on the bottom of the header image for the page that we were hosting the webinars on. In that point forward, we always kept it to be like, hey, keep your kids out. It's not safe for work-type stuff. I think it was really funny. I think Carolyn was her name.

Anyway, so to carry on with the real stuff here, guys. Jeff says, “I know you mentioned this previously, but I couldn't find it when researching out-, or excuse me when reaching out to business owners. In an effort to sell them the leads we were generating, what has been your more successful tactics for getting them to respond? This is primarily a cold email question.” Jeff, that's a great question. That's something we're going to be covering a lot in depth in actually going through real live tests in case studies and such for monetizing GMB assets. We're gonna be doing a lot of outreach stuff in the Mastermind coming up over the next several weeks. In fact, that was supposed to be started this week. I'm a little bit delayed, but I'm gonna be working on that a lot next week. I've got several assets that I need to start doing outreach for too.

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But to answer your question, what I found and I spent a lot of time last year, in 2018, doing prospecting and trying to do sales for traditional agency services. I got really good at prospecting, getting the conversation started. As far as sales, I failed miserably. I think we spent like $18,000 between our salesperson and our VA staff which was handling the cold email outreach and all that stuff. I think we made like $6,000 in sales. It was ridiculous. That in part is just because I think that the local business market is so saturated with solicitation calls from marketing and advertising agency.

So long story short, that's part of the reason we shifted back to the lead generation model because it changes the dynamic entirely, and I know that's what you're asking about. But when it came to prospecting, I found the easiest thing to do is, are quick question type emails.

There's a great book by the guy that the developer of quickmail.io. If you go to quickmail.io, it's a service that you can subscribe to, it's like an email tracking service and all that. I personally like gmass.co better as an email marketing platform, but I started out with using quickmail.io. There's a book by the developer. It's a real short book. You can get it on Amazon, Kindle. I think you can get in paperback too, but I got it on Kindle. It's a real short book, it's only like 30-some pages I think, really inexpensive. I think it might only be $1 or $2.99 or something like that.

Go get it. Go to quickmail.io and probably click through some of the links and you'll find the guy's name, the developer's name, and then you can find the book on Amazon. Pick that book up. Guys, I tested last year multiple types of cold email outreach methods for prospecting. Out of everything that I tested, and I tested David Sprague stuff, David Sprague's got some really good tools, guys, there's no question, but as far as his cold email outreach programs and stuff, I just had miserable success and we gave it full on effort.

I mean, for months, not just his program but all different types of outreach methods. What I found that produced the most success, especially dealing with contractors, was the quick question type emails. That strategy is outlaid perfectly in that short little book by the developer quickmail.io. His name is Jeremy something, I think. Anyways, just go pick it up, read through that book, and then start testing. That's what I did and it worked really, really, really well.

We're actually gonna be testing in the Mastermind. I'm gonna be using a combination of the more mass email approach, which is what I was talking about with the quick question type emails, which all you're trying to do is solicit a response, a reply, that's it. No, you're not asking them to click through any links, you're not getting diarrhea of the mouth and dumping a whole bunch of information and doing an email. You just ask them a simple question that's kind of disguised like a lead for them. It's a little bit misleading, but not so, because you're gonna present them with an opportunity.

Again, it's not unethical. Like I said, it's just a way to ask questions. For example, maybe if I got a tree service site or assets that I need to monetize, I might contact 10 or 15 different … When I was doing the mass prospect, I would contact 50, 60 tree service contractors with these quick question type emails. Now I'm going to be doing a hybrid model that it incorporates the video email process, which is, we have a training program that I developed that I've used for years to get results for prospecting and sales and that's called the video lead gen system.

It's how to use video emails to get people's attention. It's a bit time-consuming because you got to record videos that are personalized to each person you reach out to. I'm trying to templatize that now to where it's going to be a lot easier and more efficient and have a team that does the video editing and all that kind of stuff so that we can turn it into more of a process. Like an assembly line to where we can do 10 or 15 videos in a short period of time and then targeted emails out.

But I'm still going to be using those quick question type emails where I might say like, “Quick question, are you guys accepting or are you guys providing estimates for tree removal right now?” When they reply yes, that's the conversation starter. “Okay, great. Would you mind if I sent you a video explaining what it is that I've got?” Then if they reply yes again, now you they've given you permission to send them a video. Then you send them the damn video, which is a personalized video explaining what you got.

“Hey, look, I got these leads coming in right now.” You don't show your assets, guys. You show call volume or you show the fact that you're generating leads. Show proof. Say, “Look, I really need somebody who can take these leads. If you're interested, let me know I'll send a few of them to you for the next week, or I'll send you five leads or 10 leads or whatever, whatever your business model is good for. You say to them, “I'll send you five leads for free,” and then, “I'll follow up with you after that to find out if you're if you like them. If they were good genuine valid leads that you'd like to continue that service, we can talk then,” stuff like that. Just real simple little questions, guys.

I've tested all kinds of processes and what I found was those quick questions where you don't drop a link in it, you don't ask them to click, you don't ask them to go to a landing page and fill out a survey, or watch a video on the first email, none of that, you just ask them to reply. That's a conversation starter. That starts the dialogue. Once the dialogue starts, then you ask permission to send them a link for them to click, which is just a video essentially. You say, “Can I send you a video to explain what I've got?” If they say yes, now they're giving you permission.

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Then you send them the video link, and then they'll click on it, and now watch the video. Then sometimes they will reply, sometimes they won't. But that's really the whole point. Again, video lead-gen system was the course that we did on how to use video email. Then I'm going to be kind of mixing that with the more … I'm trying to templatize that and make it towards a process to where it's not so time-consuming to do those emails, although they're very, very effective. Okay?

Again, this is stuff that in the Mastermind, guys, were gonna be covering over the next several weeks. Okay. Those were great questions, Jeff.

Does anybody else have-

Chris: I'll post a link to the book in a second.

Bradley: I'm sorry?

Chris: I'll post a link to the book in a second. I already got it.

What Are Your Thoughts On WebFire 3.0 Tool?

Bradley: Okay. Cool. Yeah, it's a great little book. All right, moving on. Martin says, “Have you any experience with the WebFire 3.0 tool?” No, Martin. When you said that, I clicked on it and I looked, I don't, so I can't really comment on that. I don't have time to look through it right now. Perhaps, if you remind me, next week I will take a look at that before. I might look through that thing when we're off this webinar today.

Marco: Hey Bradley, those are all like, those are click … Well, what do you call that, the auto traffic-

Bradley: It's like a click-through spambot?

Marco: Yeah. Tons of websites like that.

Bradley: Okay.

Marco: The problem that I'm seeing, and by the way, they're working. Some are working better than others. I'm not gonna say which one because then everyone will run there and ruin it for me. I don't want you guys messing with my money. At any rate, they are working, go and test them out. But interestingly enough, what I found works the best is … You did a course on it, it's only available in the Mastermind.

Bradley: Yeah.

Marco: The way that you teach it becomes actually cheaper than most of these click-through spams or spam traffic networks, which is really interesting because you're targeting real people to come and visit your stuff. These real people have a genuine interest in whatever it is that you're doing right and they're going to ask way-, they're going to act, excuse me, way differently than the people that have to click on your link. Does that make sense? They pay for it. Well, you paid for it, they go, they click, then they get credit. It just becomes crazy because they're not really interested in your stuff, they're only interested in theirs.

Now since we're targeting real people with the real interest, through Bradley's training, it becomes that much better. Guys, activity, relevance, trust and authority. We're in trusted and authoritative to the max because were inside Google.

Bradley: That's right.

Marco: Relevance because we're targeting whatever it is that we're targeting. I'm not gonna say anything because it's something that's right now only available in the Mastermind. Then, activity on that link. It's relevant activity. People clicking on that link going and acting the way that real people do. Some might not like it and bounce back, many will. But that's what real people do and that's what we're after.

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Bradley: Yeah. I'm not gonna reveal the method here either, but exactly what Marco was saying, because that is real genuine traffic that Google knows has an interest in what you're sending them to. So guys, when you're talking about activity and engagement, which is one of the primary ranking signals now, is engagement, it's not just blind engagement.

Again, if you are trying to rank something locally and you're getting clicks from China and Russia and Korea and UK, and I'm talking about in the US, I'm just using this as an example, guys. But if you're getting a bunch of clicks from things that are non-relevant either geographically especially for local stuff or non-topically relevant, in other words it's just kind of like random traffic coming, do you think Google counts that traffic as an engagement signal, the same type, and gives it the same amount of weight as somebody that is in the local area that's clicking from a local IP, likely from a mobile device that is intimately connected to them at all times, that they have a history of being interested in that particular type of content or service or product? Think about that guys, which click, which engagement signal is gonna be given more weight by Google? You already know the answer to that.

It's not that these kind of tools and stuff can't produce some nominal results, they can, but if you wanna get really good results and do it within terms of service, there are alternative ways to do it and it's super, super effective. I mean, super effective. So it's absolutely true.

Marco: I just want to be clear, Fiverr geeks, Fiverr traffic geeks, they get some results. These types of websites, the spam traffic, they get some results. But when you compare them all and compare them to the course that we have, it's night and day. it's just totally different because it's just targeted traffic, people that are targeted to the geolocation so that they interact with whatever it is that you're doing at that level, if that's necessary. If not, then you can adjust to whatever it is that you're doing and get traffic for pennies on the dollar, guys. That's what it's all about.

Bradley: Yeah. Again, topical relevance and geographic relevance, and you can combine both and get super, super good results. It doesn't take a lot of traffic to get good results when you have heavily weighted engagement signals, which is what that is. It only takes a few engagements to get significant results when you have a really targeted audience that Google knows about. All right.

Anyways, we're gonna keep moving. Sorry, I can't give you a better answer on that. Bryan says, “What is the backlog on GMB listings in MGYB purchases. I'm out about four weeks.” Bryan, you'd have to contact support. I don't manage any of that stuff, I'm sorry. Just contact support or send us ticket to [email protected] and we'll get it answered for you. Okay?

Marco: I was just talking to Rob about this to make sure. We have to deal with whatever it is that Google decides. I mean, they were on the show, we don't control them. So we can't say it's definitely this or definitely that, or we'll have it in a day, in seven days or whatever. It takes however long it takes. Some of them are nearly impossible. I believe that Bryan has already contacted Support and gotten an answer.

Now my thing is if you go through Support and then you come here, it just slows the process because then I have to go reach back to support, ask what's going on, track it down, and then they all go and track it down and try to see what's going on when it has already been answered.

The only thing that I can add to this is, guys, we're not in control of this. We're trying to do what we can. Bryan, you're welcome to request a refund. If it gets too long, you're welcome to request a refund and try to find someone who stands behind the product like we do 60-day guarantee replacement. If it gets suspended within those 60 days, we offer a legitimate guarantee. Now how long it takes to get it for you, that's another question altogether.

Bradley: What's up, Daniel? Hey man, the question you asked two weeks ago on Mastermind that we didn't get to because the training went so long, please repost that for tomorrow because the Mastermind webinar is tomorrow and I didn't want to spend some time on that. It was about a GMB question you had. We're gonna have time. I'm gonna be covering specific training tomorrow, but it will be a lot shorter because I just did the Mastermind newsletter entry specifically about that. So that we're gonna do some video training on it tomorrow, but you guys will have the written process.

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You guys know how I do my process stocks. Well, you're gonna have the written processes, the newsletter entry that you're gonna get in about two or three weeks, whenever you get the next newsletter. That means my training tomorrow, the video training, will be a bit more streamlined so I should be able to get to your question. All right. I apologize I didn't get to that, man, and it's been weighing on me for almost two weeks now.

Is It A Good Idea To Leverage A Popular Family Name Or Brand To Get Press And Media Attention?

Anyways, Quentin's up. He says, “Hello my name is Quentin Ravenel. I'm a full-time musician based in Charleston, South Carolina. Arthur Ravenel Jr. is a staple here. We've named a bridge after him that gathers 25,000 people every year in April to run or walk on the Ravenel Bridge. Is there any way to use my last name as leverage?”

That's a really good question. Yeah. I would think Press Releases would probably be a great way to kind of piggyback off of that name recognition because that's essentially … It's a brand, right? Ravenel is a brand, right? If you can use that … There's a strategy called newsjacking. Look into that, Quentin. Look in the newsjacking. In fact, you could just do a Google search for newsjacking and find plenty of resources, Amazon books, whatever that can teach you the strategy of newsjacking that I think would be perfect for that, for what you're saying here because you have the same last name-, excuse me, as a brand that's well-known in that area. I would use that newsjacking strategy as a way to get some press and some media. It's almost like click bait but in a proper way, in an ethical way.

Again, I don't do a lot of that stuff, I just haven't had the opportunity to, but I'm familiar with that strategy. That's something that I think you could implement here.

Marco, do you have any suggestions for that?

Marco: Entity relationship, man. That's what he'd have to do. Relate his name to the Ravenel Bridge name so that when it comes in the, what they call, the Google auto predict, autosuggest, so when people go looking for the Ravenel Bridge walk, or a Ravenel Bridge run, Ravenel Bridge weekend, all of that stuff, your name comes up in there too. I mean, we've done that, right? Social conditioning?

Bradley: Yeah, social engineering.

Marco: Yep.

Bradley: Newsjacking, go check it out. There's tons of information about it. There's the book, David Meerman Scott, I think is the pioneer of that or whatever, at least the most well-known, but you can find all kinds of information about this free and paid. Just spend some time researching that newsjacking because it's something that I think you could implement and get some significant results that way. Okay. By the way, go to mgyb.co to purchase Press Releases and we'll publish them for you, they're really, really nicely done. Okay.

Gregg. What's up, Greg? You and I got a Mastermind call tomorrow, Gregg. Looking forward to it. We got a lot to catch up on.

Urban Towing says, “Does SerpClix work well for traffic to RYS or is there something else you would recommend?” Again, I'm not familiar with SerpClix. If it's another CT spambot or crowd search, click-through thing-

Marco: It is.

Bradley: -which I imagine it would be. Yeah, I would probably produce some results, I don't know how much. But I would recommend finding some better methods where you can actually buy or get real targeted traffic from real people that may have a genuine interest in your potential product or service. Guys, paid traffic is a good way to do that kind of stuff.

Marco: I actually went to SerpClix and did the math. It's 14 cents per click. We can beat that through your method, can't we, Bradley?

Bradley: Oh, yeah, absolutely.

Marco: And this is real people. Real people targeted, remember that. Activity, relevance, trust, authority, that's what you're after.

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Bradley: Yeah. Guys, we did … for years, Dan Anton had a product called crowdsearch.me. It works like gangbusters for a long time. Click-through spam was an engagement signal … I call it click-through spam. But that's when somebody does a search on Google for example, keyword search, it could be a brand search, which is called a navigational search.

Guys, you can go to our YouTube channel. You can just go to Google and search crowdsearch.me and you're gonna find this Semantic Mastery webinars. I've done two of them because we did one webinar and I think two years later we did another webinar because it was still working so well. I explained in that webinar, and both of those webinars and great length what click-through spam is and why it works so well.

It was actually a method that I learned way back in 2011 from Ivan Budimir, who was my most influential mentor in the local marketing, digital marketing space. It was Ivan Budimir. He's no longer in the space, but he was absolutely amazing. I learned so much from that guy. He actually introduced that method to me back in 2011 and showed the Google patent. It's not the actual official name of the Google patent, but he always called it site weight.

Site weight. In other words, if all things being equal, if there were two sites that were identical, which we know is impossible, pretty much, but theoretically, if two sites were equally authoritative, like they had the same amount of on-page optimization, the same amount of off-page optimization but one site got navigational search queries, which now in the semantic web is incredibly important, what is a navigational search query?

That's a brand search or a variation of a brand search, like brand plus keyword, or brand a plus phone, like for somebody looking for the phone number of a company, or brand plus location, or brand plus map so that people looking for how to get to that location or get to that company or that store or whatever the case may be. Those are called navigational queries. If all things being equal, there were two identical sites competing brands and one had navigational queries and the other did not, the navigational query site would outrank the other, one hands down, two to one every time. Every time and it was tested over and over and over again. That was because of the site weight algorithm, or filter, or whatever you call that shit. Again, I'm not the patent nerd like Marco. Marco, that's a term of endearment, by the way.

He introduced that way back in 2011 and the strategy then was to hire microtask workers to set up these little gigs. You would pay microtask workers two or three cents or something like that to go do a particular search, preferably with the brand dimension. Then find the link that you told them to find, click through, and then you would tell them, “Go find copy and paste the third word of the seventh paragraph on that page into the answer box,” and the answer box was their proof that they did the task that you assigned.

The reason why you wouldn't just tell him to go click the link and copy because you want them to dwell on the page. That dwell time counted as an engagement signal, right? They would land on the page and then they'd have a hunt for that specific word or phrase or whatever it was that you told them to do that would make the answer. That would be the answer that means they solved the task that you gave them to do. That would create the dwell time, potentially scroll, you might ask them to click through to another page, whatever the task might be, click through to the link, then click through to the contact page, and then leave a message or whatever the case may be. You could set it up multiple different ways, but those were engagement signals way back in 2011 guys and it moved the needle like almost overnight.

The problem was as soon as you would stop paying in microtasks workers within just a few days your rank positioning start falling again because it was all about those engagement signals. Guys, again, this was eight years ago. Well, now, we've just been talking on this webinar alone about how important engagement signals are. So engagement signals are weighted even more now than they were back then.

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Now the engagement signals are weighted more because Google can track and knows its users and the users' behavior and their history. That's what I was talking about. If you can get engagement signals from people that are locally and/or topically relevant to the content that you're having them engage with, then that's going to be weighted so much more.

What I'm saying is, again on a local level, if you can get people from a local geographic area that have a history for having an interest in that topic or that product or service as well as being local, a handful of clicks from them can produce better results than dozens or hundreds of click from non-relevant and non-non topically and non-geographically relevant clicks. Does that make sense?

So the click-through spam, and that's what I called it because we were literally spamming click-throughs, isn't as effective as it is when you can get relevant audience to engage because Google understands its audience, guys. Google knows its audience because everybody's connected to Google all the time, right? So it knows what their history is and what their interests are and where they're located and all that kind of stuff.

So that's what I'm getting at. As far as the click-through spam stuff, for a long time it was working really well. Dan Anton's, I think the best bot that came out, which was crowdsearch.me and for I think three, four years, I mean, I used it heavily. I was getting 50,000 credits per month and I was using every bit of them. It worked like gangbusters. But over time, it slowly started to stop working as well. I know that service is still out there. There are potential uses for it but it's not something that I would do to direct to money site anymore. There are better alternatives now in my opinion, which is what we we've been talking about. We did some training about that in the Mastermind a few weeks ago.

It was a good question though. I was worried we're not gonna have enough to talk about today, man, and look, we're almost up. It's awesome. Let's see. “Think of how stupid the average person is and realize half of them are stupider than that.” That should actually be how stupid the median person is, right? It's awesome. Thanks, Greg.

Okay. Grant says, “It might be easier to just close/delete designed junk email accounts ThAn unsubscribe endlessly.” Yeah. I know what you're saying, Grant, but this is an email account that I've had for, God, 15 years, so it's not something I wanna get rid of. But, yeah, I know what you mean.

By the way, I did all the heavy lifting. Now it's just a daily maintenance thing. If I see an email come in, if that's from something that was unsolicited, I open it, unsubscribe, and then as soon as the unsubscribe is successful, I go back and hit the spam button. Again, most days now guys, I might only get one or two spam emails. There are some days where I'll get five or six or whatever, but almost every day now it's just a bare minimum. So it's manageable now. It just took a little bit of time.

Also, there's a service called unroll.me. Guys, go check it out. Go to unroll.me, especially any of you suffering from shiny object syndrome. Type in your email and it'll take a few minutes to run and it'll come back and show you how many lists you're subscribe to, and tell me it doesn't take your breath away. It's like, holy shit, how did I get subscribed … It's just over the years, you accumulate, you get added to so many subscription lists either voluntarily or involuntarily, a combination of both really.

If you go to unroll.me, it's amazing. It'll just take your breath away when you see how many email lists you're on, and you can start to systematically unsubscribe. Okay.

Chris: You're the nightmare of every email marketer.

Bradley: Yeah. Well, now, I am, yeah. But trust me, a lot of email marketers made a lot of money from me too. All right. Let's see, Walt says, “Not an affiliate link.” Okay. This is the quick, probably the quick … There you go, Grow Your Business With Cold Emails, Jeremy Chatelaine. That's correct. He's got an accent or whatever. It's awesome, guys. Really short book. Look at that, it used to be cheaper, but 10 bucks, buy it, guys, it's worth it. 100% worth it, buy it, and read it. It's a great book for anybody's doing prospecting. Guys, hands down, that has been the best strategy for me that I've ever found. Okay.

I'll keep moving. Grow Your Business With Cold Emails: Everything You Need to Know. Go, perfect. Thanks, guys. I appreciate that.

Daniel, awesome. “Guys, I'm not whining about the GMB question, and I do have faith in SM.” Bryan, I think he took offense to which you said, Marco. Just looking to start implementing building out the local strategy and certainly anxious to get moving.” I totally get it, Bryan. I totally get it.

Marco: Yeah, so do we. I didn't expect or intend again to offend. I just come across that way. I was just explaining that it just takes time. We try to get as quickly as possible. We know all you guys were anxious, but there's only so much we could do when the beast keeps changing shit around.

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Bradley: Correct. Yeah. That's one of the issues, guys. Again, we all have to keep changing our methods to get these things done verified and such. I don't even know what they're doing to do it. I don't care. Bryan, I'm just like you. I placed my orders too. I'm not kidding. Guys, I placed my orders just like you do now. I do have a little bit of pull sometimes, most of my orders are in queue still now because they're not critical. But sometimes, for clients, for example, that have requested maps expansion, then I pull some strings to get them pushed forward a little bit. So that's one of the benefits I guess of the CEO.

But for the most part, guys, I'm in queue just like you guys. It's not you guys aren't waiting because I'm getting all mine done. Trust me. I'm waiting too. Awesome. Unroll.me, You're welcome, Grant

All right, guys. We gotta wrap it up. “Marco, you didn't drop an F-bomb on me so I was unsure about the love.” It was Bryan again.

Chris: It's coming.

Bradley: Marco, you got to say fuck just to make everybody happy once.

Marco: Yeah. Let me just close this off with this: fuck Google.

Bradley: All right, there you go. ‘Nuff said. All right everybody. Thanks for being here. Mastermind webinar tomorrow, don't forget. If you did not check out the Syndication Academy update webinar from last week, do it, guys. Super, super powerful stuff. I showed you how to use RSS feeds there with geo-tagging.

By the way, I'm doing a lot of testing with I have it … No, I must already closed it down. No, there it is, RankFeedr. I've got it open. I'm not gonna show my projects. But Lisa Allen's RankFeedr, guys. I know the coupon has expired now. She actually extended it because of the Syndication Academy update webinar that I did last week. I talked about it in there. Although the method that I showed was how to use Feedburner feeds to create local geotag feeds and they're super powerful too, not as powerful as the RankFeedr feeds though because RankFeedr you can splice together and create static or sticky items and you can add the geotag and not just a specific geo coordinate but you can add what's called a geo box, which is like a service area business. Super powerful stuff, guys.

I've been testing really hard for the last week now with the RankFeedr stuff and I'm seeing good results. Again, I know the coupon that she gave is expired, but it's still totally worth it. It's super inexpensive guys for the elite subscription, which I think allows you to create eleven hundred RankFeedr feeds.

Guys, it's a set and forget. You set up a RankFeedr feed one time and you let it go. It just runs for as long as you keep your subscription active and you don't have to do anything else. It will help to create co-citation geographic and topical relevancy on autopilot, guys. I'm telling you and for the elite service the elite subscription level, which again I think is 1,100 feeds, it's $47 a month. It's a no-brainer.

So if you haven't already picked it up, guys, go watch the Syndication Academy update webinar, and go pick up the RankFeedr subscription service, which is how you create those things. I'm only telling you guys, we don't pimp other people's products unless we truly believe in them and I'm endorsing this because it's such a good product and you can go to our website SemanticMastery.com I think it's RSS-authority-sniper-3 I think. You could find the webinar replay and go through that process, if you want to watch the webinar where she talks about it.

But honestly, you don't even need to watch the webinar, just go pick up the damn service because it's really powerful. All right. With that, we're gonna close it out. See you all next week. Thanks everybody. Thanks, Marco. Thanks, Chris.

Marco: Bye everybody.

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Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 222

By April

Click on the video above to watch Episode 222 of the Semantic Mastery Hump Day Hangouts.

Full timestamps with topics and times can be found at the link above.

The latest upcoming free SEO Q&A Hump Day Hangout can be found at https://semanticmastery.com/humpday.

 

 

Announcement

Adam: That's what you get from making jokes right when we go live. Welcome everybody to Hump Day hangouts, episode 222. This is …Oh, man. I should have cued up some music. This is the last Hump Day hangouts that will be on a Google event page but more on that, first, let's say hey to everybody. It is the sixth of February, 2019.

Bradley: Well, let me interrupt you for a minute because you said this will be the last Hump Day hangouts and I know some people, that's all they heard and they're gonna freak out like, “What,” so we're gonna clarify. No, just the last Hump day hanging out on a Google event page guys. We're still gonna do it, we'll clarify that in a minute. I just want to make sure everybody understands; we're still gonna keep doing Hump Day hangouts.

Adam: You dropped off right there. That might sound bad. Yeah, we'll get back into it. We got some really good announcements; we got some great stuff coming up. We're gonna say hey to everybody really quick and then we'll jump into questions after that so I'll do the normal lineup here. Chris, how you doing today?

Chris: Doing good. Actually, doing excellent man. It's like a new PR in the tune today, same as yesterday, so I'm super excited. A good week. How are you doing?

Adam: I'm doing pretty good, just [inaudible 00:01:08]. Man, I don't know what came over me there. Yeah, I'm doing pretty good.

Chris: Rich, you'll need a couple more tee shirts man.

Adam: Yeah, [inaudible 00:01:15].

Bradley: What was the PR for … what movement?

Chris: Yesterday it was squats and today it was bench.

Bradley: You PR-ed your … for those of you that don't know workout speed, that means personal record for squats and bench press. That's very good man. Congratulations.

Adam: I figured Chris [inaudible 00:01:34] got a press release about his lifting.

Hernan: Chris now lifts 385 pounds.

Adam: Contact Chris Tow and [inaudible 00:01:46] for more information.

Chris: Nobody takes the coaching online but you can check out my Instagram. I might share a couple of things there.

Adam: Awesome.

Bradley: Chris is one of those guys. He's in the mirror at Instagram posing.

Chris: Exactly.

Bradley: He's one of those guys.

Adam: Herman, how are you doing man? Are you surviving the heat wave?

Hernan: Yeah I'm good, actually cooled off a little bit so it's good. I went for a run, not a macho as you guys breaking PRs but still broke a sweat. But, yeah, I'm excited for what's coming. I'm excited to be hanging out with Adam. We've got to be scheming and plotting a lot during FHL 2019 so I'm excited for that too.

Adam: Awesome, me too … me too. Marco, how are you doing?

Marco: I'm living the life and I'm loving this shit. Fuck all of you. It's just so beautiful here, man. I can't help it.

Adam: Yeah, it's been funny. People around here were freaking out because there was snow dusting on the hills to the East; I'm in the bay area, and it's just hilarious. It hits right at freezing and people are just like, “Oh, is this the polar vortex,” and then at 50 or 60 later in the day. But that's my jam and I like it like that. Bradley, how about yourself?

Bradley: I'm doing well and if we ever had an invitation to be memed, Chris just did it. Greg and Wayne if you're out there listening meme away, so to speak. But, yeah, that's said I'm really excited too. I got lots of stuff going on. Tomorrow we've got the Mastermind Webinar and I'm gonna be releasing all the process docs and training that I developed over the last three or four months for scaling the local least pro method that business model out. Everything that I put together the last four months that's been refined and refined and refined again and it's polished enough now.

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And I promised the Mastermind members that we're gonna get it when we finished our 12 week sprint to build 50 GMB assets and that ended on Monday. I'm gonna release everything to the mastermind members tomorrow and in the following 12 weeks with the POFU live attendees, the people that came to our live event that joined me in the first 12 weeks sprint, which was to build 50 local assets, lead generation assets out and we all hit various numbers. Specifically for my build, I hit 42 out of 50 for semantic mastery, for our agency that we're building separately. It's not semantic mastery.

But anyways … I didn't quite hit 50 but I hit 42 and that's good enough, in my opinion. Aim high guys. If you aim high and you don't quite hit it, you've still done good. Right? And so I'm pretty proud of that. And then we had varying levels of completion or hitting that goal through the other members that joined us and it's across the board and I'm proud of everybody that helped me with that and participated throughout that process. But the next 12 weeks we're gonna do another sprint when …

By the way, these guys only paid to come to our live event one time. They were just like 24 weeks of additional training and that was not planned. That was something that I chose to do once we were at the live event. And I'm glad because it's given me a lot of help with developing these processes out and getting input from other people so it's not just 100 percent me. And so the next 12 weeks, now that we've got all these assets built and we have our teams that are continuing to build more assets, now we've got to monetize them.

We've got a lot of assets now that are ready to be monetized, which means find service providers, either lease them, buy the leads, however the arrangement is that we work out. And so I'm really looking forward to getting back into prospecting from a lead generation perspective as opposed to a client/agency perspective; which I tried almost all of 2018 to just sell agency services, traditional agency services, and failed miserably at that. I was pretty good at prospecting but sucked at sales.

And it's because the market, in my opinion, is so saturated with business owners being solicited to buy marketing agencies. The moment they think that they're being solicited to, they put up their defenses. And I'm sure a lot of you guys can relate to that. But, just in the last few weeks, the lead generation business the word's gotten out and I'm actually getting inbound calls now from contractors asking for lead generation services, which is amazing guys. I'm telling you the dynamic is completely different and so I'm really looking forward to the next 12 weeks of developing out and testing all different types of prospecting methods for service providers.

And I was on a mastermind call with one of our members earlier today who was telling me about his strategy. Scott, it was awesome. I'm gonna put your strategy to the test and I'm gonna be sharing all that data and in the Mastermind. Anyways, I'm just really looking forward to it; got a lot of stuff going on. Like Marco said, there's so much opportunity right now, guys. It's almost hard to sleep so I hope you guys see the same opportunity I do.

Adam: Good deal. Good deal. And for those of you just joining us, if you're new to Semantic Mastery, the Mastermind is a higher level group for people who are looking to either start or continue to grow their local digital marketing agency. That's the place to be if you're ready to take that plunge and you either want help getting started or, like I said, if you wanna grow it. You can find out more mastermind.semanticmastery.com. In general, though, the first place we recommend everyone to start is with the Battleplan and you can check that out battleplan.semanticmastery.com.

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And we do have an update to the Battleplan coming out that's bigger, badder, more kick ass and that's gonna cover even more areas so stay tuned for that. And there's gonna be reasons to get it. Don't worry about getting one now. I know shit with, “Should I wait and get the third one when it comes out in February?” You just get it now, start putting it to work. You'll get an ROI as one of our buyers even told us. He said it paid for itself in 13 minutes and that was great. There's all the video training that goes into it too. All this stuff has been updated so go grab that if you haven't yet. And then something else I wanted to talk about, Bradley, you were talking about the mastermind and hopping on a call.

Marco: Hey Adam-

Adam: Yeah. Yeah.

Marco: -before you get into that, I'd like to ask people if you haven't subscribed to our channel, please do. It's really encouraging when I see those numbers of subscribers grow, the people that follow us, the people that … It makes it worthwhile to come in here and give people all of this free information that they're getting, information that people have used to build businesses. But just, all it takes is just a tick of a button guys. Go subscribe, let us know that you're following us, that you're interested in what we're doing so thank you for doing that.

Adam: Yeah. Definitely, check it out on youtube. We'll put the link out there. Let's see. I had a couple more short ones. Bradley mentioned the Mastermind and then, obviously, MDYB is where you can get your done free services like syndication networks, RYS, drive stacks, all sorts of good stuff. What we're also adding in there, we've had a lot of people ask us for help with finding VA's, how to build their own team. And so the VA matching service, helping you build your own team or providing qualified VAs that we've vetted; they have given salary expectations, they're full time, they're ready to go and we're gonna connect those with people.

But right now that's gonna be limited to just the mastermind. We're gonna be taking four orders or Beta testers in, helping them connect and giving them the best practices guide to get started with using their VAs. And then, eventually, we'll be offering that to other people who want that. Hopefully, if you're listening to this, that sounds interesting to you because that is a core part of growing your business. Whatever it's doing is building that team and we're happy to be able to do this and use the same process as we do to find our VAs and our help and get you the help you need.

A real quick note, we had a great webinar with Lisa Allen. If you haven't seen it yet, I'll put the link below; check that out, RSS Authority Sniper. She's added some really cool updates, I'm not gonna go into that I'm just saying that it's awesome and it's part of Bradley's case studies he's doing right now which Bradley I'll let you touch on that in a second. And then, just to wrap it up, as I talked about at the very beginning with a no more ‘Hump Day hangouts'. It's no more Hump Day hangouts on Google event so they are shutting down.

Bradley: Wait, what?

Adam: They're shutting down the Google events. We are gonna get it ported over. It doesn't matter. All you need to know is keep using the same links you get to. When you get an email, click the link, I'm here. If you go to semanticmastery.com/hdquestions you will still go there. We're gonna get our own page setup, get stuff going so that it's seamless; and it's just gonna look a little different but, hopefully, it's gonna be even smoother for you.

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Bradley: Yeah, we're gonna use the discuss app, as the commenting app below the webinars so it'll make it really clean. It'll be a nice clean page just like the Google events page are and it'll keep all the comments on right below. And what's kind cool about it is the comments are archived too so instead of every week having a separate event page, like we've had in the past where the comments … you'll be able to scroll through the comments and just look through the questions and stuff from previous weeks as well once we start that.

We've been doing that, actually, for the Mastermind Webinar for what, two years guys, and it's been working really well over there. It's gonna be a seamless shift for you guys. It won't affect you guys any at all.

Adam: Good to go. Alright guys, we got any other announcements before we dive into it? Okay.

YouTube Embeds Clarifications

Bradley: All right, so the first thing I'm gonna do is grab the screen and then I'm gonna take a moment to clarify some comments I made last week that, apparently, I wasn't very clear on. I knew what I was trying to say but, apparently, I wasn't very clear in my delivery and it caused a shit-storm in that we had a whole bunch of people freaking out about what I said about embeds. If you don't know what I'm talking about, don't worry about it because I'm gonna clarify my statements now and it should make sense.

And for those of you that heard what I said last week and freaked out about it, I apologize for not being more clear about what I was saying. Again in my mind I was clear but, obviously, I confused a bunch of people. What I was talking about last week specifically was … and it was this dude here. I'm sorry, I can never say your name, Mayank. And, again, I would love to hear how that's actually pronounced because I'm, probably, butchering it. He asked a question about embeds and I had said that yes, absolutely, embeds will help to push a video.

I was talking specifically about youtube guys and I think people conflated what I was saying about embeds with any type of embed including map embeds and things like that. But what I was talking about was specifically youtube guys. And that was that will embeds help push a video and I said, yes. However, mass embeds and mass links to a video that doesn't have corresponding engagement signals, which means views, comments, likes, shares, those kinds of things, can be a spam signal. I wasn't saying embeds themselves are a spam signal.

And that's, apparently, how it was taken. And it might've been the way I said it or whatever. Again, I apologize but I wasn't saying embeds are spam signals and I think that's how it came across. What I was saying was specifically for videos. If you have a video that you go out and you do thousands of embeds and build thousands of links to it and you go look at the video on youtube or Google search and it's got three views, guys, is that natural? No. And we know, for a fact, that youtube videos can rank purely on engagement signals now. We know, for a fact, that that's true and I'm gonna show you right now, or in just a moment, the proof of that.

What I was saying was if you're gonna build a bunch of backlinks and/or embeds for a video, then, I would recommend that you also build traffic or engagement signals. And how do you do that? Well, the easiest way, unless you can get real organic views, is to buy views … not spam views from view bots and from view services but buy views from Google directly from the Google ads network. Guys, you can set up Google ads for YouTube. I just did a two and a half hour webinar on that two weeks ago that I made public for 55 bucks, you can get access to it, where I go into great detail as to how to set up these ads, specifically how to set these campaigns up to get videos to rank in Google search, guys.

And it's from buying engagement signals directly from Google, which is perfectly legit and legal. It's encouraged as opposed to buying spam views from view services that don't work anymore anyways. And so my point is you can still take and get results from mass embeds and from mass backlinks with videos. But watch what happens if you do backlinks and/or embeds and you just inject a little bit of real traffic engagement signals into that. Everything just comes alive. It's like magic. I'm telling you. Marco has been talking about ART for two years, three years now and that's … What is it? Authority, relevancy and trust?

Marco: Activity, relevancy, trust and authority.

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Bradley: Activity, relevancy, trust and authority. There you go. And so if you're going to be doing mass embeds and things like that, guys, if you just inject a little bit of traffic signals, and there are real traffic signals which you can buy directly from Google for pennies, it will make everything come alive. And so I just wanna show this example really quick. This is a video … And I'm gonna show a real live example here guys, just to prove it to you. I'll zoom in on this just briefly but this is exactly … I clarified this in the mastermind too because we had several people freaking out like, “Oh, I do a bunch of embeds and there's no engagement signals. Am I fucked?”

And I was like, “No, no, no, you're okay. Your videos are still okay if you do that.” But what I'm saying is if you've got a video that you've done a ton of embeds to and backlinks to or whatever and it's not ranking yet, just go buy some traffic signals from Google and watch what happens. It'll come alive; it's like magic.

Marco: Yeah. But, before you go on, we've never recommended just thousands and thousands of embeds anyway.

Bradley: Correct.

Marco: We've always said slow and easy wins the race. We've never said go buy a million embeds. We've always said you can get 25, you can get 50, you see how it does, its niche relevant and watch it and then you adjust accordingly. That's what we've always recommended throughout when we were with the other company where we were providing the video and map embeds and even we're gonna be providing now. We're not telling you go buy a million embeds tomorrow.

Chris: Yeah, we never recommended that.

Marco: Ever, ever. But slow and steady wins the race with anything.

Bradley: But one other comment that I made was [brute force SEO 00:16:54] and I'm not a brute force SEO kinda guy; Marco is though. And Marco was like, “Well, we can get results with brute force.” I said, “Yeah, you can and there's no doubt, I'm not disputing that. I'm just saying the way that I, particularly, like to do things is to try to make it look more natural if possible. And that's all.” And that's what I was trying to say last week guys and, apparently, I wasn't very clear. But this is the example that I wanted to show because this is the video ranked.

This is for a local video production company that I've been doing wholesale. I've been providing wholesale video ranking services to them for five years now, four or five years, and we used to do a whole lot of it. I don't have nearly as many campaigns as we used to but … Anyways, long story short, on December 28th, I took the video that they sent me, I live streamed it to my channel and it went through all the syndication networks that that channel is hooked up to. That's an age syndication network, there's multiple networks attached to that channel and it works well.

And I had also used some embed credits that I had from SerpSpace which, Marco, there's a video powerhouse thing in there that we built when we were still part of SerpSpace and so I had some embed credits and stuff. And, for whatever reason, usually when I upload a video to rank for a client or for this company or for anybody really, usually I do the live stream to the channel. It automatically syndicates through all the networks and then I usually immediately follow up with setting up the youtube ad, the Google ad free for video, to start injecting engagement signals so that as the embeds are getting picked up and indexed and that kind of stuff, there's automatically traffic going to them.

Again, that's the secret sauce. It's worked for years now for me. For, at least, two or three years now, that's been my magic bullet. The trick up my sleeve is to just immediately add that the Google ad to it so that I start pushing traffic signals into it then I'm buying from Google; which you can get Geo targeted topically relevant traffic so highly relevant traffic from people that are likely to actually engage with the video too. And, again, all of this was taught in the training that I did two and a half weeks ago or three weeks ago or two weeks ago actually that's available for 55 bucks. If you're interested, just reach out to us and we'll send you the link.

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Anyway long story short, for whatever reason that day, I was short on time and I did not set up the youtube ad, for that so I let it push through. And about two weeks later I went to go look at where the results were because I always tell the client it's gonna take me roughly 30 days to get results. It usually doesn't take that long but I always tell them to prepare him for it taking as much as 30 days. Two weeks later I went by and I looked at it and it had finished or completed its initial Google dance.

You guys are aware of that where the video might show up on page one and then it disappears from the top 10 pages and then it comes back on page three and then it disappears and it comes back again. It had finished that because I had set up the pro rank tracker. I use proranktracker.com to track youtube videos … the rankings for youtube videos. Anyways, I looked at the history and I saw that the initial dance period was over and it had settled on page two between 12 and 15. It was steady bouncing between 12 and 15 so 12, 13, 14, whatever. You get what I'm saying.

I went then and set up the ad because I was like, “Okay, now it's on page two.” And I went and looked and I was like, “Oh that's why. There's no ad.” I looked at the view count and I think there was like four views at the time and I was like, “Oh shit, I forgot to set up the ad.” I set up the ad for that and that was on a Friday … on a Thursday, excuse me, and it takes about 24 hours for a youtube ad to get approved. Sometimes it's less but most of the time it takes roughly 24 hours. And so I set up the ad for this and I looked at it on Monday.

It had been running for roughly three days or four days, Friday, Saturday, Sunday and then on Monday is when I looked. And by Monday it had had generated, I think, 86 views and boom, it was on page one. And, guys, it's been on page one ever since. And that's what I'm saying about just injecting traffic into that video after it had already been embedded. I prefer to do it while the embeds are just occurring. Before they even index, I like to start sending traffic but, in this case, I did it backwards to where I had all the embeds go out and it had sat for two weeks before I set up the ad.

But as soon as I injected traffic guys boom to page one and it's been there ever since and here are the youtube stats. Let me zoom in on this a little bit. Let's see, how do we use zoom in on this shit? It's not letting me. Okay, well, I don't know if you guys can see it but here's the youtube stats for just the last 30 days and you can see that that's the same video guys. My average cost per view, seven cents. My budget is 50 cents a day guys, look at that. You see that 50 cents a day, who can't afford that?

I usually start off with a dollar per day but I backed it down to 50 to this point and you can see that I've spent $23 in the last 30 days to keep that video. I've got 332 views in the last 30 days and … Excuse me, I've actually generated six clicks. Those are six clicks because the targeting that I have set up for that, I've got the geographic targeting setup for about, I think, a 30 mile radius from the shop, the Warrington auto service shop so all the clicks or views that are coming through are from people within that service area. And they're an in-market audience for people that were looking for auto repair services.

It's highly relevant traffic and Google knows that traffic is in the in-market audience for auto repair services so it knows it's a relevant audience that's viewing this video. That's what causes it to rank guys because it's not like just getting random views from anywhere in the country or globally. These are views that are geo targeted from an audience that Google recognizes and knows is in market for that service so it's a highly weighted view and it's pennies guys. The average cost per view is at seven cents.

Do you get that? That's what I was trying to say. Hopefully, that clarified everything. If anybody has any questions about that, just post them on the event page and I'll be happy to answer it. Okay. You wanna comment on that before I move on guys?

Marco: No.

Chris: Okay.

Hernan: No, I think that that was pretty clear, thanks.

How Do You Get The First Post URL Of Your GMB Profile Using The Citation Builder Pro Software?

Bradley: Elaina says, “Bradley, in reference to you using the citation builder pro software you mentioned in a local least pro training, how do you get the first post URL of your GMB profile again?” Easy Elaina, log in to the GMB profile and go to posts and you'll see the published post. If you're using the citation builder pro software, once it's been published through this post scheduler, you can also grab the link from inside the dashboard of the post scheduler. There's a little link icon to the right column of the post and you can grab the link from that too so very, very simple.

That's all you need to do. Or you can go do a Google search for the brand name of that GMB and in the knowledge panel … on the right side of the screen, in the knowledge panel, you'll see your post. Click on the post, it will expand like a pop up window and you can click the share button on that and then grab the share link from that. That's your GMB post URL. It's a very, very simple process. Okay?

Does Long Form GMB Post Performs Better In Terms Of Ranking?

Will says, “I noticed that for GMB posts, there is room for 1500 characters to write a post and yet in the local pro training you use only a handful of characters to complete a post.

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Shouldn't we try to write longer posts to convert more keywords in our copy so we can rank for those keywords too? Or is there a point of diminishing return when we write writing longer pieces of content texts that yields no benefits?” That's a good question Will. Honestly, I haven't been testing long form copy because, for me … I know Marco and Rob, I think, have done some testing there so I'll have Marco comment on that in a minute. But, for me, it was more about activity and consistency. In other words, we post the short little posts because the way that I look at GMB posts as more like call to action type posts.

And that's what I called all of the templates that I created for local least pro CTA templates. I called action templates because it's just an image where we inject a key word or two or three or whatever that sounds … it's worded to where it reads well. And then we have a call to action and we do more posts. In other words, we do higher volume of posts instead of doing long copy post and only a couple of week. We do one post per day or two posts per day that are much, much shorter.

Because I also think when somebody's looking for tree services there don't care to read a freaking article just to get the contact information. They want to do a search, find a tree service company and call them to come out and provide an estimate. And I get what you're saying about injecting more keywords and all that kind of stuff but you can do that by just doing more posts too. That's been my methodology; I haven't really tested long form content because it's more work really and I'm able to get results without it. But that said, Marco, what has been your experience with that?

Marco: We started out doing the long form, taking up all the space in all of the posts. I know for a fact that Rob, he just likes to use the short form. However, lately what we've been doing is intermixing. We've been doing the long and the short, long and the short never in any set pattern because Google catches patterns. But I've found, and from what other people are telling me, it gets really good results when you use long form. That's the way that … When this started out, when it was originally conceptualized back when I was doing, and I'm still doing the New York attorney project, I'm still with her. She's not going anywhere, trust me. It was all long form and it has been to this day.

The writers do nothing except long form posts. Now what we take care to do is that in the image there's a call to action and in the first few lines there's a call to action. And the button is always a call to action button because, to me, that's what works. The person seeing that they might want to read the rest but I could care less if the person reads the rest. If they take action, fine, but I want all of that content for the BOT.

Bradley: Sure.

Marco: That all I'm concerned about. I wanted to have all that, all of that relevance. I could be writing about something locally, main events. I'm not gonna get too much into this because I'm not giving it away but there's so much that you can write about, to create relevance, inside that post to trigger just everything to relate your GMB to everything that's going on in whatever your local is that you can get amazing results if you do it correctly. And I think that this calls for an update webinars sometimes in local GMB pro because you can get some fantastic stuff going if you mix it up right.

Bradley: There you go. There you go, there's two sides of that coin. Well, I just haven't tested with long form copy because I really haven't had the time and I've been able to get results for the types of industries that I've been working in without it. I've always been an advocate of doing the absolute bare minimum to get results. Guys, I say that all the time and so I'm able to do that in the industries I'm in and still get results; there's no need for me to do the long form copy. Eventually I made test that but for right now it's still working and I've got the processes already developed. My teams handles all that and since it's working … if it ain't broke, don't fix it type stuff, you know what I mean?

Marco: Yeah.

Bradley: I may test that though.

Marco: I like that. But if you remember that the deal that I made with my attorney is it had goals; it had goals that I had to meet as far as call volume. And so I had to keep increasing the call … I didn't have to just show a steady stream. Of course, I had to continually increase the call volume in order to get her to pay more and more and more and more and more. Each time we reached one of the call goals, the monthly went up and it has gone up. You'll reach a saturation point where you just can't do anymore but you also want to keep it up there.

And I'm not changing anything that got me up there. I'm not gonna try changing it and then have it fall off and her say, “Well, this month I'm paying you less.” That's not gonna happen so I'm trying to avoid that at all costs.

Bradley: Okay. Mike has got several questions here just for future reference. I really appreciate you coming and asking questions, man. That's exactly what we encourage you guys to do. Just for future reference though, it's only fair to post one or two questions and then wait until other people to post some more questions just because it's not fair to take up too much time. That said, I'm gonna run through these really quickly guys. Okay. The first one is, “I need help with the following questions.

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Should We Use The SerpSpace Tiered Link Building Service To Increase The Power Of A Tiered Syndication Network?

For increasing power to syndication networks should we use the SerpSpace link building service?” Yeah, you can. [Daddy 00:29:52]who's been with me for six years now, he's amazing. He's a link builder. He's absolutely amazing. We're gonna be launching that in our store, MGYB, in the next few weeks. I think it's the next product that's coming. Is that correct, Marco?

Marco: That's correct.

Bradley: Okay. Any ETA when that's gonna be available?

Marco: Within the next two weeks.

How Does The RSS Authority Sniper Fits Into The Video SEO Plan Laid Out In The Battleplan?

Bradley: Okay. That said, within the next two weeks we're gonna have daddy working, in our … it'll be available in MGYB. But in the meantime, yeah, absolutely. It's the same guy, so no question. Number two is, “Can you talk about where RSS Authority sniper fits into the video SEO plan as laid out in the Battleplan? Should this be an add-on to everything else we were supposed to do for video SEO?” It doesn't have to be but it can, certainly, help. Guys, to be clear, RSS Authority sniper is the software. It's a software that helps you find RSS feeds that are relevant. That's what that does.

It's a one-time fee. It's a software that will just help you to find a relevant feeds and it will create the spliced RSS feed from the different content feeds that you find. The magic of it is the subscription, which is the add-on service, which is rank feeder, R-A-N-K F-E-E-D-E-R. We can drop a link for that. That's when you create the spliced feed that goes on the rank feeder server that serves that RSS feed and then that's where the magic happens. It's not the RSS Authority sniper, that's just the tool.

The magic is from the feed that is created that is hosted in rank feeder and what you do with that feed, which is an SEO tool. And it's an incredibly powerful yet simple SEO tool and that's what I love about it guys. People like complicated stuff because it makes them feel smart and fancy and shit. I like simple stuff and the RSS rank feeder creates these really powerful SEO RSS feeds by combining relevant and authoritative feeds with your own content and so that it creates what's called co-citation.

And, essentially, you are siphoning authority from all of the relevant content that you surround your content with within these feeds. And so it's super, super powerful and if you're doing any local video ranking, what she released in this newest version of it is geo tagging. You can add geographic data to the feeds and so that's really, really powerful for local. And so I've got a case study going on with that right now where I'm testing for GMB assets. But for videos it's the same thing. What's really cool about it is you can actually take a video, just a video URL, and add it to, if you've got the front end software, RSS Authority sniper and it will pull an RSS feed from youtube from that video.

In other words, the RSS feed for the channel that that video comes from. And now you can use either that individual video as part of your feed or you can use the channel feed if there's a bunch of relevant video. In your case Mike, since you're gonna be having channels that you're gonna be hosting videos on for video SEO services, you could add your channel feed as one of the content feeds that you create a spliced super feed from … a rank feeder feed from along with relevant content. When I say relevant, I mean topically relevant as well as geographically relevant if it's for local.

How do you do that? Well, for example, you could go look at for your local, the town, the city that you want to rank the video for, you can go find their local government municipality website and see if it's got an RSS feed. If it doesn't, you can still add it as a sticky or a static item in the feed. You can find local blogs, you can find local event calendars that have the RSS feeds. And you can squeeze all the RSS feeds into one and create a spliced rank feeder feed that then you add the Geo tagging into which you can add specific coordinates or you can add what's called a box, which is like a service area type business, where it will show…

It will, basically, add the geographic relevance from a service area instead of a single map point. There's all this really cool stuff that you can do with it. What I would suggest Mike … And, yes, it can absolutely help with video SEO, guys and it's all done and … it's automated other than setting up the feed itself, which is simple process. And that's what RSS Authority sniper will help you do in a step by step fashion. But you honestly don't even need the front end product, you could just do it from the rank feeder dashboard, which is the subscription based product.

And from there, once you set up the feed, it just runs on autopilot. What I suggest doing is gonna Fiverr and using an RSS submit gig costs where it'll you five bucks to get an RSS feed submitted. The super feed that you create that hosted on rank feeder, you take that feed, go to Fiverr, search for RSS submit. You'll find a gig … I use one that it submits to 70 feed aggregators and directories and that's it. It costs five bucks. You send the link, it's done; two days later, you've got it submitted and it just works on autopilot.

You don't have to do anything else with it so that's what I like about it. It's an automated way to continually inject both topical and geographic relevance and create co-citation for whatever content you want to siphon authority to, if that makes sense. Very, very powerful and it's a simple, simple tool. That's why I like it.

How Should You Connect The Drive Stacks And Syndication Networks Using The Video SEO Battleplan?

The video SEO Battleplan doesn't mention syndication networks and drive stacks. Can you talk about that? Where do these fit in to the steps laid out in the Battleplan? Well, syndication networks, you just connect them to your channel. I'm sure you already know that Mike. The video SEO Battleplan, I'm not familiar with what that part of it says but it should say that you would want to connect your channel to a syndication network because that's just automatic syndication and embedding and back links and social signals and bookmarks and all of that just from just uploading a video.

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Drive stacks, I've never really used drive stacks for video SEO. Marco may have; I have not. I've only used drive stacks for pushing web pages, websites and GMB assets but not for videos specifically. Marco, what about that?

Marco: We've used it in conjunction and it works like crazy.

Adam: Okay.

Marco: It really does because you're creating the three parts of art; Activity, relevance, trust and authority. If you're embedding a Google property on a Google property, it's only going benefit. You can't go wrong with doing it. Either way, you do it and we always embed a video anyway into our drive stacks, it's part of the process. And why wouldn't you do that on the G site that you're creating and create that relationship between your youtube channel and the G site and the drive stack and back and forth. Yeah, do it by all means. It really worked for the stuff that we were doing.

I could see also linking, for example … Without getting too far into the weeds, I could also see using drive stacks to promote an entire channel as well as playlists. Because, guys, remember YouTube Silo Academy? It's about how to silo a YouTube channel just like you would silo a website and that's incredibly powerful for video SEO. Again, it's simple but it's powerful. And so you could theme mirror your drive stack, like we talk about doing with websites, but you could do that with your youtube channel as well so that you're basically mirroring the silo from your channel into a drive stack. And I think that that would be very powerful. I haven't done any testing there, but I'm sure it would work because, again, it's Google promoting Google.

Marco: Well, I'll tell you right now. We stopped working in the niche, which is why I mentioned it but we got videos ranked in the gold niche.

Chris: That's awesome.

Marco: That's how powerful it is.

Bradley: He says, “If I have my YouTube Channel connected to a tiered syndication network, do I need to go with video powerhouse embeds.” You can. See, that's the thing. Again, like I said, do the bare minimum to get results. I wouldn't recommend syndicating a video to your network and then immediately going and ordering 300 embeds. It doesn't make sense; you might not need that. You might get the results just from your syndication network so why waste the embeds and the any additional effort.

What I would recommend and this is how … Guys, I've always done this besides adding the youtube ad into it, the Google ad into the process. Whenever I've done video SEO stuff, and I've been doing it for years, I would just let it go through my networks and I would it two weeks before I would do anything else because a lot of the times the networks alone. Especially once your networks are aged and they are themed well, which means they have a lot of relevant videos and all that kind of stuff on there, they become more powerful over time.

And so a lot of times just syndicating a video to the network alone, it would rank within two weeks so I wouldn't have to do anything else. But if it didn't rank within two weeks, then, I would go and I would order like 50 embeds. 50 embeds and that's it. And I would drip those out over 14 days. I would select the drip option for 14 days and then at the end of two weeks I would go check it again and again. When I say check it, I just go look at pro rank tracker because it made it real easy to look and see what the results were and if it needed some more, then, I'd put some more in there.

But, I'm telling you, the real magic is gonna also come from injecting real traffic in engagement signals which you can buy directly from Google for pennies guys. I'm not saying don't do embeds; I'm not saying that at all. Please don't misunderstand what I'm saying. All I'm saying is that is the secret sauce now for me. It's just buying the engagement signals because we know that YouTube will rank on engagement signals alone. You combine those two or three components, embeds, backlinks and traffic engagement signals, those three together are going to make it make it happen.

Should We Use A SerpSpace Tiered Link Building Service To Power Up A YT Playlist/Channel?

For powering up YouTube playlist channel, should we use SerpSpace tiered link building service? Again, that's what I just said. That's the same thing that we're gonna have available in MGYB but, yes, you can do that too. But remember, again, it's more about … In my opinion you can do that as well. You can do that too but I would focus more on engagement signals is what I'm trying to tell you. You can do both, don't get me wrong, but if I had to choose one over the other I would probably do engagement.

I don't know … I'd just do both. Why? Because I don't have to choose one or the other. I'd do both. And that's where I'm seeing the most results. Do v2 users get an upgrade for free to Battleplan v3? And I would say no, but am I wrong?

Herman:No, it's not free but your ROI is there and we keep this price to low on purpose and we're gonna do our best to keep it there.

Bradley: Yeah, it's priced so low guys. Mike, you can afford it, I promise. Tim says …

Chris: Hey Bradley, hang on a second before you. When you read the next question include what was added by Adam above because he commented in YouTube and I would like this answered all at once.

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Bradley: Where did Adam comment on there?

Adam: I posted a picture, you'll see it keep going up.

Are Drive Stacks Not Effective Anymore?

Bradley: Okay. Sorry to jump in with a downer question. I was looking at DriveSpace, I was going to buy your course, got told by someone over at SerpSpace that DriveSpace aren't really effective anymore. Tim, Tom said, Google said all links do no follow. It doesn't matter. It's a Google property. But do you wanna comment on that Marco? I'll let you take that one.

Marco: Oh yes. We've been trying not to knock SerpSpace because it doesn't make sense. We worked with them, we went; we each went our way. They're doing their thing and I'm doing ours. Now, if …

Bradley: [Inaudible 00:41:42]no ill will there.

Marco: There is absolutely none on my part but ‘if'. And remember that I'm using a conditional ‘if'. If it's true that somebody in SerpSpace said that DriveStacks don't work because the links are no follow, then, they can kiss my ass because they're absolutely fucking wrong and don't understand the basic principle behind RYS academy reloaded. We don't rely on those motherfucking do follow links, man. Read the fucking course. Read my shit. Go read the fucking black book you mother fucker, if you said it. Now if you didn't, please excuse me. Tim may have misinterpreted it.

Bradley: Yeah, that could be it.

Marco: I went there and I said it. If you did that, then it's on. Show me my shit doesn't work. Don't tell me because I can show you a thousand examples where my shit's working, fuck you, not you Tim.

Bradley: Well, tell us how you really feel. There you go. Yeah, they work. In fact, I've got… I can show this. I've got a GMB off page SEO test that I'm doing right now in isolation guys. These are the nine different tests that I'm doing right now specifically to move a Google my business assets using all of these different off page SEO methods in isolation. In other words, I'm testing each one of these where that's the only thing I'm doing besides the on page. It's these off page things here? What I've got listed right here.

I'm doing all of these right now. I've got multiple tests going right now because I just told you guys, we've been building out assets like crazy and I got a ton of them that need help. They're not ranking yet; they're not producing so I'm testing all these different methods to figure out which ones produced the best results, move the needle the most. And then from there I'm gonna set up tests to start combining the methods to see which combinations move. This is gonna be a longer term process where I'm gonna be testing all these things so that I can really figure out what the magic combination is.

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That's what I'm trying to do because I wanna be able to provide the same instructions or the same kind of roadmap, or Battleplan if you will, for you guys so that you can get results too. And you can see that DriveStack was number two. I had to drive stacks so every one of these on testing on two different properties because if we see the same result on two properties, we know that it's likely going to occur on a third or fourth test. If we see a good result on two properties for the same test and we see good results on one good and poor results on another well, then, it's inconclusive and we need to test further anyways.

If we see two with poor results, then, we know it's likely that it's not going to work for a third or a fourth; so that's what I'm doing right now. And so for drivestacks I've got two assets that I've got set up and I ordered the drivestacks; they're about just over the three week mark now, which is usually when it takes 21 days or so before you start to see any movement at all from a drivestack. And I've already seen a significant jump in one of my GMB assets from a drivestack. I'm not gonna show you those here guys but, again, all of this case study data is going to be released in the mastermind as I have it.

And the drive stack absolutely will move a Google my business asset. Why would it? Well, because it's another Google property. I don't give a shit whether it's follow or no follow links. Guys, I stopped caring about that a long time ago. Yes, you can still get better. You can do certain things with a do follow link that you can't with a no follow link but does that mean no follow links don't help ranking? No, absolutely not. It does absolutely help. And how do I know? I had somebody do a negative SEO to me, well not to me but what a client's website, and they didn't 100% anchor text, exact match anchor text links that were all no follow.

And guess what? We ranked number one for that keyword. He screwed up apparently. And we know, for a fact, that youtube links are no follow links within the descriptions and such yet YouTube Silo Academy works. Why? Because even though it's a no follow link from one YouTube video to another in the description, it's a YouTube linking to YouTube. I don't know whether page rank passes through that or not but Google still treats that and it still will move the needle, whether it's do follow or no follow up. Again, I wouldn't get so caught up in that anyways, really.

Marco: And, by the way, we have the million link case study into a drive stack to rank in a major metropolitan area, one of the most competitive niches in that area. You're aware of that?

Bradley: Oh, yeah. I remember that.

Marco: We've shared it in in the mastermind. You know what it is, man; and it's ranking to this day with the porn links in the link profile. We have indexed porn links and it's ranking man. Come on man, tell me my shit doesn't work. Kiss my ass.

Chris: There's that example again. Guys, that's a drive stack at work right there and it's been since May of 2015. We're going on four years now guys. It's still there. It's drive stack stuff; never done anything to it ever since. It's still there, four years later guys outranking all the other Virginia SEO agencies and it's just a drive stack that I built, a very crude one that I built on a Saturday when I first learned about it from Marco and that was in May of 2015 and it's still there today. No, it doesn't work. It doesn't work. Go on. Move on. [Crosstalk 00:47:07]. Don't create more competition for yourself, man.

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How Do You Maintain A Persona Account Without Ever Leaving Footprint Issues To Google?

Bradley: Michael says, “Hey guys, Marco made a comment a month or so ago that has been gnawing at me ever since.” That happens often, Michael. He says, “The idea is that we maintain a firewall between us as individuals and the persona accounts we create when setting up all of our accounts. Marco said essentially that it's better in Google's eye to be a giver instead of a taker by buying Google services such as upgrading their G suite account, et cetera or buying ads. There's a lot of things you could do. You could pay for the additional storage in drive, there's a ton of things that you could do.” That is correct.

How does a Google persona do that and still maintain the firewall between me and the persona account? If I pay those services using my credit card then the firewall is broken and the footprint connection is made for Google to see. That may be so Michael but I can tell you I've got tons of accounts out there that still use a handful of billing options and I haven't had any issues with that. Honestly, I'm not saying that it isn't a footprint that could cause some issues, I'm just telling you personally I haven't had any problems with that; and I've got multiple accounts that use pretty much the same billing details.

That said you can also get … I know we were talking about it in the POFU live group. Adam was chatting with one of our members about using privacy.com or those types of accounts where you can get virtual credit cards and things like that. Now apparently, the prepaid cards, Google doesn't like those but I've used some prepaid cards in the past or virtual cards. NetSpend is one that I've used in the past that you could create a credit card and then get virtual card numbers to use for online services.

In other words, you log in and it will give you a new unique card number that you could use for an online service that you're not using the same card number across multiple online services in case there was a breach so it's unique and only to that one. Anyways, my point is I've used those in the past and that's worked too. Marco, can you comment on that? Because I don't know of it really causing a footprint issue. I could see the potential for it but I haven't experienced that.

Marco: No, I have a bunch of stuff on my card too and I have multiple cards so my reference was to that. The persona, I bet you have family and you have friends that you can reach to and my friends don't mind because they know that I'm covering whatever I spend on their credit card for that month. It's all set to automatically repay. Now the bitch is went when I have to update to a new credit card; now that gets into a mess. But, of course, you should have a VA doing that. You don't do all of that. It's the same thing that I do with Google, my business listing.

I just don't like have having everything on just one card because if something happens, then, I'm screwed. But if I have multiple cards and I have multiple things going then it's protected because Google isn't gonna hit all of them all at once, especially the different names, different things. That's how I do it. Now, how you figure it out, that's up to you Michael. There's no one way to do this thing but you just have to figure out a way that's worked for you and where you're comfortable putting these sets of assets so that it works for you.

Bradley: There you go. This is just getdivvy.com. This is a virtual credit card with two different card types, burner cards, which are disposable credit cards, one time usage or subscription cards, which is probably what you would need for Google ads type stuff. But, again, you could just have to test that. But, again, just do this, go search virtual credit cards and just look through some of the offers. Privacy is the one that we talked about in the POFU live group but I don't know if those work or not. Again guys, just go test some of these and find one that works for you.

Marco: And, by the way, I've tried using debit cards and Google won't go or prepaid and Google won't go for those. That's why I think you need a subscription type card, which is what divvy had two different options. I think a subscription type card would work but you'd have to test. I can't promise you that.

Hernan: That sounds like it would work because you have privacy it was definitely not.

Why Can't We Use The RSS Feed From A GMB Account As A Trigger Point To Syndicate To A Branded T1 Network?

Bradley: Okay. Will says, “Bradley, is there a reason why I couldn't just take the RSS feed from my GMB account and then use it to trigger my FTTT account to syndicate these GMB posts on my branded T1` network? In other words, create all this applets to each property and off it goes. Wouldn't it have more power to my GMB post or when all these T1 properties linked to posts, what do you think? Yeah. And Will I answered you up here briefly but that's exactly what syndication academy update webinar next Thursday, which was February 14th valentine's day at 3:00 PM.

I'm gonna be hosting the update webinar, the next syndication academy update webinar, and I'm specifically talking about … Well, Google plus is dead now. What? Because that was one of our big social hubs and syndication network or syndication academy, excuse me. But then I'm gonna be talking about GMB post syndication; I've been testing that. Again, that's right here. That's on my GMB, post-test, syndication networks and GMB posts. I've been testing that and it is working. I'm seeing some movement so we'll talk about that there and then. But yeah, you can absolutely do it. The short answer is yes. Can you ? Yes, you can.

Is It Possible To Pay To View The Recording Of A 2-3 Hr Google Ads For YouTube Videos?

Okay. Good question. Lisa says, “I'm just learning about the two to three hour Google ads youtube video that you heard that occurred last week. Is it possible to pay for the recording of the class?” Yeah, we just talked about that Lisa. It should be still available for 55 bucks. Am I right, Adam?

Adam: Incorrect. We took it down. It's only available in the mastermind. I realized we had some confusion internally about that but I posted up there above.

Bradley: Oh shit. Okay. All right. Well, there you go Lisa. Come join the mastermind then. It was up guys for a couple of weeks. Unfortunately, if the window's closed, it's closed. I just produce the training, I don't make the rules; apparently they do. Frankie says, “Hey guys, some help please.” Yeah, Frankie, I read through this and I gave a brief answer there but I did want to spend a few minutes on this and we're running out of time guys and I apologize. But I do want to spend a couple minutes on this. Frankie says, “Hey guys, some help please having a rather big problem.

How Would You Manage A Competitor Email Threatening Legal Issues Of A Rank And Rent Towing Websites?

I have a rank and rent towing website for two to three years now. Today a competitor's contacted me and said I've only changed the location details. He said, City County and city of laws prohibit an operation such as yours to operate unlicensed. We will take legal action as well as communicate to the county towing regulations of your unlawful internet practices as well as the city of city of whatever. We are a legitimate business and pay for licenses, insurance, and taxes; you are a fly by night website with nothing except the selling leads. You have been warned. Is any of this true? Has anyone dealt with something like this? Should I be worried or is this BS?”

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Okay, I don't know whether this guy is just blowing smoke up your ass because he's a jealous competitor or if that's really true; but you need to find out if that is true. If you're going to be operating lead generation in that industry, you need to make sure that you're complying with the laws or else you could be, potentially, in trouble Frankie. And so I would recommend that what you do … However, that said, I wanna be really clear here guys. I started to type all this out yesterday Frankie but I didn't because I figured it would take me too long to type number one, but number two, it would be easier just to explain it.

Yelp doesn't have to have proper licensing and insurance to advertise or to have a listing from a towing company so why should your website has to have proper licensing? Well, because if you're using a pseudo brand, a generic name brand, that company … that generic or pseudo brand company, a fake company essentially is not licensed. It doesn't have proper insurance. But if you have a service provider that you have a good working relationship with … What is a good working relationship?

Well, to me, that's a service provider that has been paying on time that I have good rapport with, I communicate well with, and the pays on time essentially. As long as you have a good working relationship with the towing provider that you're selling your leads to why not just rebrand the website for them. Rebrand it; put their name on it, put their logo on it. Keep your tracking number on it but put their license number in the footer and all that. Do all the stuff that is required to comply with those laws. If they're a licensed towing contractor or towing company, they're gonna have all the proper licensing and everything.

By the way, if you're selling leads to companies that require licensing, guys, make sure that they have licensing. I don't sell tree service leads to companies that don't have contractor's license. You see what I'm saying? And proper insurance, a liability insurance and all that stuff. That's one of the things that I require from the contractors I sell leads to because I don't want that to ever come back and bite me in the ass. You see what I'm saying? My point is, Frankie, it could be just a jealous competitor but it's in your best interest. Ignorance is not an excuse and so you should find out if that's true.

And then also, like I said, if you have somebody that is licensed and insured and all that, then, why not just rebrand it for them? You still own the domain, you still maintain control of the website, you maintain control of the tracking phone number but you put their brand, their logos, maybe their address on it but it would be your phone number and then put their licensing number or whatever is required to be displayed on the marketing collateral for that type of business. Just like realtors have to have their license number, financial institutions have to have all kinds of regulation stuff in the footers of their site, you may have to do the same thing.

That's the easiest fix that I can tell you; otherwise, get the hell out of that industry. And just so you guys know, one of the first lead gen sites I ever created … the first two lead gen sites I ever created one was for carpet cleaning and one was for locksmiths in the state of Virginia. And I found out, very similarly to what Frankie is saying, that there's a ton of regulations in the locksmith industry. I don't know if it varies state by state but in Virginia it's heavily regulated. Fortunately, I found out before I had caused any damage and I just, basically, took the site down and I just abandoned it.

Does anybody wanna comment on that? Okay, moving on. All right, we'll try to answer another one or two and then we're gonna wrap it up guys because we're almost at the 60 minute mark.

How To Evaluate Keyword Difficulty?

Mike has another one. He says, “A question about keyword research. How do you even evaluate keyword difficulty? I'm using ahtres and they show a lot more keywords and other tools but their keyword difficulty score seems to be way off the mark.” Mike, I gotta be honest with you man. I don't trust tools and their competition metrics. I honestly don't. I test.

I stopped following two metrics for keywords and stuff a long time ago. I don't care. I just go test. I know you're doing video SEO so how hard is it for you to just run a spam campaign, it's called keyword poking. Just go poke the keywords that you wanna instead of relying on tools and what their proprietary metrics are. That's just proprietary metrics. It might be well-educated proprietary metrics but they're still proprietary metric. Just go test. Just run a spam campaign of poking campaign for all the keywords you wanna check and just go determine which ones are easy to rank for by the results.

That's my opinion. Anybody else have a different opinion? Okay. You guys are quiet. Mike says, “Should we be sending links to entity stacks or branded brand once they sit a bit or should we be filling more content on things like BlogSpot?” Should we'd be sending links to an entity stack or branded brand once they sit a bit. Oh, okay. I'm sorry, I misread the question. Yeah, usually I would wait until there was a few pieces of content posted, what I call seasoning the networks before I would start hammering with links guys. That should be in the Battleplan by the way because that's standard operating procedure.

We've talked about that many times about the order and the timeline of which I would apply or methods; and so, typically, I'd order the syndication network while my blogger is preparing the content. Well, I always said three to five posts. My blogger would prepare content for three to five posts that once the syndication network came back, she would schedule the post to go out and we drip out three to five posts over the course of one to two weeks. And then during that time I would order the link building package, while the posting is being done over that one to two week period.

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Because there's, obviously, a delay from the time we ordered to the time the link starts being built to the time the links gets submitted for indexing. And so, usually, by the time the link building campaign was completed the first initial batch of posts had been posted which had seasoned the network, so it seems a bit more natural. Again, guys, I try to do things more naturally now than I ever did in the past and it just seems to work well. And that's typically how I would do it. So, yes, you can send links to it but I would recommend that you season your network a bit first; send some activity, consistent activity, through it but via publishing.

Should We Be Sending Links To Entity Stacks Or Branded IFTTT Ring Once They Site A Bit?

“Also, should we be filling more content on things like BlogSpot?” Well, I don't know what you mean by that other than when you first get to network, if you've ordered it from us, it should already have one piece of seed content on it. If it doesn't, then, if you're building it then you should be adding a piece of seed content when it's built. Otherwise it could just look spammy to begin with. And I also don't … And that's part of the reason. By the way guys, we add a piece of seed content from our networks because I don't recommend that you have a brand new web two network or property that you automatically start syndicating posts to because that can get your accounts terminated.

Because, remember, web twos don't like automated publishing. Most platforms don't like automated publishing so that's why we put a piece of seed content on there because by the time you get the network back, that piece of seed content has been published on that particular property for a few days, at least, before you start publishing automatically via IFTTT. I recommend that you do that. Just put some seed content on it and let it sit for a few days. Let it marinate and then you can just add additional content through syndication is what I recommend.

“Where can you get a T-shirt?” Come join the mastermind. There you go. I think we're almost done. YouTube ads … Yeah, I wish we could do that honestly. That's a really good course man but I don't make the rules I just make the training. Michael says, can one of you … There you go. See all these people are asking for it. Wow, we might have to open that up Adam. You might have to twist your arm. Is he still here.

Adam: [Inaudible 01:01:45].

Bradley: You might have to twist your arm. We got a lot of people asking about this youtube ads webinar again, man. All right. Jay says, “Brad …” I got to go guys. I'm gonna try to answer just this. Yeah, look at this, another 55. Wow, we might have to open that up guys. If we're gonna do it, it'll be for a limited window.

Does An Adwords/YouTube Branding Campaign Improve Maps Rankings?

I'm gonna answer Jay's question; it gonna be the last one. “Bradley, I just want a clarification on your ad words youtube branding campaign. Is there a correlation that they improve maps rankings or is that dependent on where the traffic is directed … maps, listing, homemade?”

Yeah, Jay and I covered that in that training that I was just talking about which, apparently, is closed right now. Specifically, the training was about how to rank the video but at the very, very end of it I talked about what you can do with that. Because the traffic from those videos, if you have your targeting set up correctly, which is super … I'm telling you guys, the targeting options inside Google ads has gotten really, really, really good. I mean, really good. And so you're buying traffic from it a relevant audience guys. That's crazy. That's awesome. That's great and that's what makes it work so well .

It's because Google knows that audience; they're Google users. Google has them in specific buckets. They know that they're within a specific geographic area. They know that they're in market for particular services or products. And if you have a video that you are … Long story short, I was talking about doing it specifically for ranking videos but at the very end I talked about how if you do have a relevant audience that you're targeting, then, you will get clicks. I just showed you in the screenshot, which I must have closed down, that I didn't get a lot of clicks but, remember, those clicks are heavily weighted guys because it's highly relevant.

And so you can send the clicks, the target URL, within the ad itself so the destination URL. When they click the link in the ad, where does it take them? You can direct that to a GMB map or a GMB post or a GMB website, whatever you want. And so that depends on where you want to send the traffic. But can it? Yeah guys, because you're injecting relevant traffic and engagement signals to whatever property you want. And I'm doing almost everything exclusively inside Google ecosystem now because of GMB stuff. I'm not even building WordPress sites now. I hope to not have to build them again, but I'm sure it'll happen.

Marco: Before you go on, I have a follow up since I saw that post again. If there is someone saying this stuff, I wish that person will come to me. Not with not with rhetoric because anyone can say anything. And I just said whatever the fuck I wanted because I can't but that's nothing. Come and show me that it doesn't work; that when it's done the way that I show and how I show it's irrelevant, it doesn't push, it doesn't create what I say it does. That's all I'm saying. If, in fact, there's someone saying that just come to me because we can solve it. We can work through it.

I'll apologize. I'll come live and say, “Look what I've been teaching for the past, what, five, six years is wrong. I'm wrong.” But we have the data to back to back up everything that we've said about RYS, drive stacks, G sites and the power that they push. We know because we test, we don't just talk. And I'll leave it at that.

Bradley: Yeah guys, the things that we teach, it's real world stuff. We all have our own agencies or businesses outside of semantic mastery and so I test things on my own properties or the lead gen assets and in clients. If I can get results from my lead gen assets that I can repeat, then, I apply them to client properties; and if I can get results there, then I teach about it here or in mastermind and various other platforms. But that's it. Everything that we do, it's not theory, it's been tested. And guys, remember there's more than one way to skin a cat so what we teach isn't the only way. There's other ways to do shit too.

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I don't like it when … And, again, I don't know if that comment was made or not I just … I'm not talking shit about any other SEO out there or other groups, especially ones that we were partners with and I would expect the same courtesy from others. I made a mistake a few months ago about commenting on a comment that was posted on a hangout, or a hump day hangout, about something that Josh Bazinsky said. And I spoke out of turn because I didn't clarify or confirm that that comment was even true and I spoke about it and I shouldn't have and I apologized the next week because I felt that that was wrong.

Like I said, I'm not gonna talk shit about other people because I realize that other people's methods can work too. See what I'm saying? But to come out and say drivestacks don't work, well then, just … I agree with Marco, just show where they don't because we have a lot of proof that shows that it does. And, again, just because it doesn't work in one application it doesn't mean it won't work for others. And that's all I'm saying so, hopefully, there won't be a shit storm from that because you know what they say.

Marco: [Inaudible 01:06:53]

Bradley: You know what they say; don't start none, won't be none.

Marco: I couldn't care less if there is. They could just come to me. And that's what I'm saying, come to me. Let's work through it and if we can't, then, we can just find another way to do it. I'm all about it, man.

Bradley: All right everybody, no more Google plus. Rest in peace Google plus. Let's all have a drink for it and we'll see you guys next week on the new event page with the same link guys, semanticmastery.com/hdquestions, but it will be a different format. Okay? We'll see you all next week. Thanks for being here. Thanks guys.

Marco: Bye everybody.

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Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 221

By April

Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 221

Click on the video above to watch Episode 221 of the Semantic Mastery Hump Day Hangouts.

Full timestamps with topics and times can be found at the link above.

The latest upcoming free SEO Q&A Hump Day Hangout can be found at https://semanticmastery.com/humpday.

 

 

Announcement

Adam: Hump Day! Alright what's up? We're live everybody. Welcome to Hump day Hangouts with Semantic Mastery. I'm Adam Moody and I am pumped up for today because today is episode 221. Not only that, we've got some great stuff coming, but real quick want to go down the line and say hello to everybody.

And I'm going to mix it up this time because I realized we go in the same way every time, so randomly starting, Marco, how are you doing today? WHat's the weather like?

Marco: It's a whole lot better than it is for you guys, I'll tell you that.

Adam: I take it you're not freezing to death as badly.

Marco: Well listen, it's a 100 degree difference.

Adam: Oh my god.

Marco: Between you guys. Between 100 and 120 between what you guys are going through and what I have here because we're getting cold from you guys. It was only 75 today.

Adam: Tough, tough.

Awesome, well Bradley let's bring you in for the opposing viewpoint here.

Bradley: Well it's not too bad right but it was fucking nine degrees this morning and tomorrow morning it will be three degrees. And that's the air temperature, not the will chill. But I know in here in Virginia, it's not nearly as bad as it is in a lot of parts of the Midwest, man. I heart Minneapolis was like negative 55 degrees or something. Holy crap.

Adam: I'm going to pass on that. Yeah, wherever you guys are at, whoever is listening, pop on the page what the temperature was this morning. I'm curious. I know Wayne Clayton was saying it was going to be something crazy like 40 below or something, so.

Bradley: Yeah, it's ridiculous man.

Adam: Well, how about our man on the ground in the southern hemisphere, Hernan how you doing?

Hernan: Good. Yesterday I think it was 115 Fahrenheit down here.

Adam: Are you serious?

Hernan: No, no I'm serious. Dead serious. But not only that, listen to this, it was 85 percent humidity. So it was like, you know …

Bradley: Felt like 130.

Hernan: Yeah.

Adam: Just like a blow dryer and someone is throwing water at you at the same time?

Hernan: Yeah, something like that. So it was nasty, it was disgusting so don't come. If you guys are planning to come to here to Argentina, don't come in summer. Don't do it.

Adam: Oh my god, that's awful.

Hernan: Yeah, don't do it.

Adam: Well we'll go from hot and humid to cold and more mountainous. Chris, how you doing?

Chris: Like we only have 28 degrees, here.

Adam: Good.

Chris: Nothing to stress. The good thing is it doesn't matter how cold it is, doesn't matter if it's a tsunami or whatever, hump day is still happening, you know?

Adam: Yeah, there we go.

Chris: That's the thing that I'm really excited about.

Adam: Yeah we're going live from somewhere. Somehow it's going to happen.

Well speaking of, if you're new, thanks for watching, thanks for listening to us talk about he weather for a couple minutes. Before we get into it, I just want to say, again thanks for watching and checking us out. You can always watch it live on the vent pages. You can go to semanticmastery.com/hdquestions and you can also check out the replays on youtube. I know we have a lot of subscribers who do it that way and you can always ask your questions, and then if you're working, you've got client calls, whatever, you can't make it, you can check out the answers afterwards.

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But being here has its benefits because we do some fun stuff from time to time. We have giveaways and all sorts of good stuff. Also, if you're wondering where to start with semantic mastery, head to battle plan.semanticmastery.com, grab the battle plan and then if you're looking to take things up a notch, you're wanting to join a real MasterMind group and you're wanting to start or grow your local digital marketing agency, then come join our MasterMind. You can find out more at MasterMind.semanticmastery.com.

Real quick, we have a couple more announcement I want to talk about but I want to bounce us over to Marco because we sent out a email about the charity we support and the one Marco is really helping to grow and we're facing a little bit of a countdown here. So Marco, do you want to explain?

Marco: Yeah, well good and bad. The great thing is that the school year won't start until February 11th. So that gives us this week to finish it. It should've been finished already but we're able to extend it until Friday since we can go next week and shop for all the supplies and the uniforms, the books, the shoes, and whatever the kids are going to need to get themselves through school for the year.

The bad part is that they start school late, right? But I mean, what can you do? So, the deal is, which is also good news, is, and I mentioned it last week, the rotary club of Snow Qualmy Valley, Washington has been just so cool and so gracious and so kind in that they're matching every donation that's 50 dollars or above.

And just this morning by the way, we received a 500 dollar donation from one of our MasterMind members. I'm not going to say who but you're awesome, you rock because that's five kids. Just 500 dollars, 500 from the rotary club so it's 1000 dollars.

Adam: Oh, nice.

Marco: Oh, it's awesome because that's five kids that go to school that wouldn't otherwise have had the ability to go. And so it is extended right now guys. They're matching dollar for dollar anything above 50. If you donate 500, what happens is, since they donate 500, right? Dollar for dollar, you get two hours with me. So you get a consultation. And anyone, as I've sad before, if you can dig deep in your pockets and you got that and you can donate 5000 dollars, what I'll do is, I'll help you set up your local business, whatever it is that you want to do. We'll take it and we'll work it from the ground up. We'll apply all of the methods that we've been teaching. I just met with our group last night and they're all getting calls, right? And we're working now towards how do you monetize that you're already getting. We talked about it. I want them to get even more assets and start pumping them up and start getting more calls. And so we have a few ways that we can monetize.

The whole thing is, guys whatever it is that we're doing in that mini MasterMind group is what we'll apply to whatever it is that you want to do and we'll get your business going. Whether it's getting calls to your clients, whether it's getting your own leads, however it is that you want to set it up, donate that 5000 dollars and I'll be more than happy to work it through from beginning to end.

So that's how that works.

Adam: That's awesome. And Marco, can you pop the link on the page so people can donate?

Marco: I'll pop it in there. And by the way, just so you know, we have 3620 dollars of donations that are 50 or more. So that's 3620 that the Snow Qualmy Valley Rotary Club will be donating. So it becomes six something, right? So, come on guys. I need you. Kids needs you. It's more kids that can go to school, more kids that can get an education. It's a worthwhile cost. You guys can even go that gallery. I'll post the link to the gallery. I don't want to talk anymore, I don't want to take up more time because I want to answer questions. But guys, this is a great cause and we need you. Go dig in your pockets, 50 bucks. Come on, 10 cups of coffee. 50 bucks. That's all it is.

Adam: But yeah guys if you could do that and push. I know we would love to get that up to a total of 10,000. If we could get the matching from the rotary club, that would be amazing. And thank you to anyone who's already donated any amount, definitely helps these kids.

And speaking of talking, I've got a couple more but these are good announcements for you guys. So I'm going to keep this short and sweet.

Coming up this Monday we've got Lisa Allen coming on and we're going to be talking to her this Monday at 9 pm eastern about the update to RSS Authority Sniper. I know it's a tool that a lot of you know about, a lot of you use. And those of you who don't, regardless if you use it or not, you're going to want to find out about her updates which is a good reason to check that out. Because she's got some GPS targeting stuff she's going that we're going to dive into and she's going to show us how she's been using that along with just going over how obviously RSS authority sniper can be used for maximum effectiveness.

Bradley: Just to chime in on that for a minute, I haven't had a chance to go through any of it yet. I'm planning on scheduling some time on Friday for that to prepare for Monday. And I can tell you guys the RSS authority sniper, that was a tool to help find RSS feeds relevant to whatever topic you're looking for content for. And that's been updated too so it's probably better. I didn't really use the RSS authority sniper much. I would go manually search or have a VA manually search for RSS feeds. I found that typically I was able to find better results for what I was looking for if we just manually searched.

However, the add on service is called Rank Feeder. And it's monthly subscription, but that's the tool she created to create feeds. It's like a feed splicer and it does all these really really cool things and that is super super powerful. And it was powerful two years ago when she … it might've even been two and half, three years ago now, but when she first launched it because it creates co-citation, which is like link building without links. It's very very very powerful. It's a way to associate a webpage with authority content through co citation and it's very powerful. And you could splice feeds and insert specific URLs into an RSS feed and make them sticky so that they were always present in the feed so that as dynamic RSS feeds would update with their content, there would always be those specific items that you wanted, like webpages or URLs that you wanted to associate with that authority content. So, the feed would update dynamically, right? But those sticky items would stay there. So they were constantly being associated with authority content that authority content sources were publishing. It's not something we had to do, we just had to go find the feeds.

So anyways, it's very very powerful. And whatever she's got cooked up into it now is specifically for local. It's adding GPS targeting and such to it. And again, I haven't been through it yet, but guys that's primarily like 99 percent of what we're doing is local, so I expect it to be very very powerful because it was powerful before. So I'm going to go in and dig into that on Friday a bit guys so I can prepare for the webinar on Monday.

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However, that said, one other thing real quick is I'm doing an off page SEO test for DMB assets. And I'm testing several different methods. It started with six and now I'm at eight. Eight different methods and I'm testing isolation. Hers is going to be one of them using rank feeder and the GPS targeting or whatever that she built into it. So that's all being revealed in the MasterMind as I have data roll in from those tests and case studies and such.

So again, when I have more data for that, I'll be sharing that in the MasterMind as well.

Adam: Outstanding.

Yeah, get signed up you guys. Check out that webinar. We had someone who shall remain unnamed but might be owner of a press release company distribution service asking about some ideas for integrating his company using this stuff. So, anyone can use this stuff, whether you're doing this for clients, doing it for yourself, doing it for your own freaking business, this is good stuff, so definitely want to be there.

Bradley you, speaking of the MasterMind, this is the last announcement you guys, but we want to make sure you have a chance to do this, Bradley you did a webinar on, what was it Thursday? With the google ads?

Bradley: Yeah, we just announced on Wednesday last week. So a week ago today. It was just very short notice but I developed a … It's a method I've been using for years but for ranking YouTube videos, local YouTube videos, for lead generation or for clients. And that's setting up youtube ads or Google ads for YouTube to drive traffic. Very very relevant and geo-targeted traffic. And it works like crazy. It is by far, the number one ranking factor for ranking videos. I mean I've got videos that are ranking on page one for keywords that I've done no back link building to or anything other than just set up YouTube campaigns for.

And it's funny, and I talked about this in the webinar last week and I showed the live example too, there was another video that I did for the video production company that I provide wholesale SEO services to. And for whatever reason I was limited on time the day that I set up that campaign. Which, essentially all I do is take the video that they create for their client, they send it to me and then I stream it through OBS to my YouTube channel that's connected to a bunch of syndication networks. And that's always the first step in ranking a video. But typically, right after uploading or live streaming to my channel, it syndicates through all the networks, I usually set up a Google ad for that immediately. I just use a dollar a day budget, guys. So it costs 30 bucks. And it's really only 30 bucks … It's a dollar a day for the first two weeks because then I actually start backing my daily budget down to where I even get it down to 50 cents per day. So it's 15 dollars per month.

And what happens is those views come in from geo-targeted traffic and from a relevant audience. If you can find the correct audience, which it's very broad now. There's a lot of categories. So it's likely you can find a relevant audience. And that's very highly weighted views. In other words, those views are weighted by Google a lot higher than views from, if it's a Virginia business, from a view in California, from somebody that's not interested in windshield repair or whatever the hell it may be.

So my point is, I usually set up the ad right after syndicating the video through my networks, but I didn't have time the day that I did this. And this was three weeks ago now. And so two weeks went by and I went to go check on the video and it was on page two and it was bouncing and I looked at my pro ranked tracker report for it and once it had done its initial Google dance, it had stayed on page two and it was bouncing between 12 and 15, position 12 and 15 but it'd never gone on page one within those two weeks.

So on Thursday, two weeks ago now, I set up the YouTube ad or the Google Ad for YouTube with a dollar a day budget, and on Monday, so three days later essentially because it takes about 24 hours to get approved, but three days later it was on page one. And it's been on page one ever since guys. And again, that just has to do with those Google Ads. So, long story short, I did a two and a half hour Webinar last week where I show over the shoulder training, how to go in and set up these ads, how to find your relevant audiences, how to do geo-targeting, all that and set that up.

And the I also showed how to do a branding campaign and use re-marketing for that which is very very powerful for client work and for lead gen assets because YouTube traffic is so inexpensive guys, but it works. And I also shared some tips about how to use that for boosting Google my business profiles. I'm certainly not going to reveal that here, but 50 bucks guys or 55 dollars now because of the replay to get access to that webinar, that otherwise you'd have to pay 300 dollars to be a member of the MasterMind to get.

And the only reason that I opened it up for everybody is because we talk about it a lot here on hump day hangouts and I wanted to make sure … you know, I've always talked about it conceptually but I've never actually showed people how to do it and I felt like it was time. So if you're interested in that guys, it's only 55 dollars. I think this is going to be the last time we announce this, so take advantage of it while you can.

Adam: Awesome, alright let's get into it.

Bradley: Okay, you guys all ready?

I'm going to grab the screen. Here we go. By the way, the plus one button stopped working. Have you guys gotten the notice via email yet that Google Plus is terminating all their APIs and everything too?

Adam: No.

Bradley: Just so you know, Google Plus, I'm pretty sure it's going to be 100 percent completely removed from all Google products in 2019. I know their APIs are being killed. Some of them have already started to fail, but they just sent out notification of that which is, you know ….

Finally, I remember when Google Plus was launched, there were social media pundits that were predicting the demise of it right off the bat. Google plus is dead or is dying. And here it is, essentially ten years later and it's still around but they are finally killing it. So I just thought that was interesting.

Is There Any Way To Sort Applets In IFTTT?

Justin says, “Is there anyway to sort my applets in IFTTT? They are all just kind of lumped together in my applets page. I have looked at IFTTT support, FAQ pages and couldn't find anything and don't see to get any access or response to any real person from them so I figured I'd try here. I love that it's free of course but would gladly pay them for an easier to manage system.”

Well, as far as I remember, I haven't contacted IFTTT support in at least four years, no kidding. But the last time that I did, or every time that I had contacted support, when I had contacted support, was always via twitter. And I'm not even a Twitter user so that was kind of a pain in the ass. But you may want to try contacting them there. I don't know if it's changed since then but they do have paid options, Justin. So I would contact them and ask them or look at their paid options and see if that's a feature that is available with paid option. I have not paid IFTTT a dime since its inception, since I discovered it. And I don't really plan on it, but that might be something if you're a heavy user of it where you've got many many many applets, then yeah I would suggest contacting their support. I don't know if they have options for that stuff or not. Okay.

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Typically our networks, we have a IFTTT account per syndication network and so usually there's not more than between 15 to 25 applets in an account. But if you are using it for multiple stuff, you might have way way more than that.

How To Get Started With GMB If You're A Beginner?

Shaun says “Can you go over GMB basics? I'm interested in getting started with one local GMB to see how its done, so I think I could start with MGYB [inaudible 00:18:54] for getting it verified right? But after that what should I get? I know there's no courses on this but I'd like to start with the basics and test the water to see how its done before moving forward.

Okay, well Shaun, yes. GMB basics. Yeah. What I can tell you is yes, first of all MGYB, you can go get a GMB verification there which is what I recommend guys. Otherwise you can do it manually but it takes a lot of time, and your time is better spent developing the creatives and all that stuff, the keyword research and all that for whatever project you're about to pursue, right? So what I would suggest is going to MGYB.co, ordering a done for you GMB verification. You'll get it back in a few weeks and while you're waiting for it to be delivered to you, you can start developing your creatives and getting the content together, your keyword research. You know, all that kind of stuff, right? So that's what I would recommend. And yes, there is a course for that. We've got actually several courses starting with local lease pro that teaches exactly how to, first of all, research locations to find where the easiest opportunity is or at least where there is opportunity to snipe or get into the maps 3 pack with as little work as possible.

Some assets or attempts are going to take you more work than others guys, there's just no question about that. Now that I'm way over … I think we're approaching 60 GMBs. I can tell you my percentage rate of getting into the three pack with little to no work has gone way way down because I'm targeting many more locations now within a particular cluster.

Anyways, Shaun, not to confuse you, go check out local lease pro. If you want, that's a great starting point. We have an advance training for more competitive GMB assets. It's called local GMB pro, that's really the logical upgrade from local lease pro, okay. And then we have Local PR Pro which is really about how to push maps, or GMB assets into the map pack using press releases. So the three of those compliment each other incredibly well. And the finally, the mac daddy of all, when you really need the additional push, when you absolutely got to kill every motherfucker in the room … excuse me that was a Samuel L. Jackson reference from Jackie Brown. Anyways, when you absolutely have to push it, RYS academy reloaded is our final course for that kind of stuff.

Hernan: It's AK-47 [inaudible 00:21:25]

Bradley: [crosstalk 00:21:24] AK-47 reference?

Hernan: Yeah.

Bradley: AK-47. I'm going to have to pull that clip up man.

Anyways, Shaun but good news for you is we've got our battle plan version 3.0 is coming out next month. We're launching that next month and that really is the user's guide for how to get results and this year, our version three is going to have a lot of stuff in there or a section dedicated specifically to GMB assets since we're all really pushing on that right now. And that's going to be probably your best bet if you want to ease into this thing is just start or wait for the battle plan to come out and then if you … you know, local lease pro and the battle plan together are really the starting points for any type of GMB asset business.

Does anyone want to comment on that?

Chris: Yeah I just want to comment on one thing because you mentioned the success rate of getting them into the three pack or whatever. A lot of times, you start getting calls and you don't even know where it is that they're coming from. They might be verified and they'll start working on them. So already the phone number is there and you start getting calls. How in the world are you getting calls when it's barely verified.

So success rate and the calls that you get and everything else is relative. And what I would like to add is you did a 15 with an 80 percent success rate. And now we're doing hundreds, we'll end up with thousands. I'd rather have 50, 60 percent of 1000 than 80 percent of 15 any day of the week.

Bradley: Right on Greg AK-47. If anyone wants to watch this clip, that shit is funny. I hope that's the right one. Anyways, I'm going to keep moving but that's funny.

When we first launched link building services after what used to be called IFTTT SEO Academy, now it's syndication academy. Daddy, our link building manager, he builds links to networks and we had set up a click funnels landing page for that and I had created a video where I spliced that clip in. It was awesome. I've got to pull that up somewhere, that video, that was funny.

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What Are Some Best Practices To Optimize A Franchise Business That Wants To Expand To Nearby Locations?

Pete. What's up Pete? He's the MasterMind. He says “Hey guys my client is a service area business and wants to expand in a nearby location and they want their own GMB listings branded in their business name. My questions are, would you use the business name on every GMB listing? I only ask because I've seen some franchise companies use brand name with local modifiers at the end for each location and then use a virtual telephone number with different address.”

Yes Pete. Well, first of all I wouldn't append the location to the name because if it's for a brand, that's kind of a spam signal in my opinion. So if it's for a brand, I would just use the brand name, Okay? But you want a unique physical location when you verify the GMB, which if you're doing it yourself, you're going to have to get your own separate, unique addresses for each location, right? If you're ordering it from us, don't worry about it. They'll be unique when we verify them. But you're going to want a unique physical address, a unique phone number and a unique landing page or website URL, right? So remember if you're building this for a brand and if the company says well I want you to just put our homepage URL as the website for all of the listings, don't do that. Don't do that. Especially if they're maps expansions. Right? Maps expansions listings. In other words, if they don't physically have a real office in the location that you're setting up a maps listing then do not link directly from the GMB to their website. Don't do it because that could create a problem down the road because you don't actually have a physical location in that area right?

So what I would recommend at that point is just use the GMB website at which point you can link to from within the content of the GMB website to the corporate website if you'd like but I wouldn't link to it from the GMB listing. In other words from the website or the appointment URL or any of that. I would not do that. If you are adamant, or the client is adamant about linking to their site, then I would recommend that you create landing pages on sub domains of the root domain and use the sub domain URL that's unique to each location as the website URL because sub domains aren't the same as a root domain or a inner page of a root domain in that it's less of a footprint. I mean, it's still a footprint, they're all connecting back to the same domain. But the difference is if you catch a penalty on the root domain or any of its inner pages, it's going to apply the penalty domain wide. Including all sub domains if there are any. Right?

So it can actually hurt the entire domain. But if you catch a penalty on any one of the sub domain sites, or pages in this case, I mean you can install WordPress if you'd like but I would just create an HTML landing page. A nice one that's set up for conversions like a lead capture, all that kind of stuff. And I would just install them on sub domains. Duplicate those pages, just change the NAP info on those pages. You could just duplicate them. It'd be really really easy to do.

If you've got something like click funnels, you could build a landing page in click funnels and then export it as an HTML file and upload those or just direct sub domains to a click funnels page.

My point is, there's a million ways to do it but I would have a sub domains landing page as opposed to an inner page because that way it would reduce potential penalties against the entire domain. If a sub domain page or site were to get slapped, it would only affect that sub domain, not the root or any of the other sibling sub domains. Does that make sense? So, absolutely make sure all three … You know the name can be the same but the other three data points, address, phone number, and URL should all be unique. Okay?

What would you recommend the best ways to link GMBs back to the central business website? For example with service area pages, they're just a page. Again, just like I mentioned, I would not link directly to the main website other than perhaps in a contextual link from within the GMB website. And you can also link to it from GMB posts once the GMB assets are set up. But I would not link to them directly from the info tab in GMB to the website unless you're doing it on sub domains. Each sub domain being unique to that particular location. It's a good question. It's not letting me plus one though, dammit. Oh, that time it worked.

Does Uploading Photos To A GMB Site Strip Out The Geotag and EXIF Data?

Michael, what's up Michael. He says, “Hey guys I have a GMB related question. I was uploading photos to a GMB site, strip out the geo-data and exit data. I recently uploaded photos to GMB site and it stripped the titles and renamed them untitled. Why did it do that? Got me wondering if it strips the title .. “

No, I mean it might strip it but when you upload it, Google reads it. Right? So it's preset when you upload it and that's all that matters. When you upload the file, Google sees all that data. That's what matters. In fact, I like the fact that they are stripping it out because that way if some other SEO tries to analyze images, they're not going to see all that stuff, right? Of course if they knew what they were doing, they'd know what to look for anyways. You know what I'm saying? So I don't think it matters.

Marco, what do you say?

Marco: No, it doesn't matter. They have it. They have the info. They know. Especially if you're doing it locally, the phone is the tell in this. And if you're doing it through what we teach in local GMB pro, then google has the information and that's all you care about. As to why Google stripped out your title, it's probably a glitch. We can't answer why Google does the shit that it does. Because everything in GMB, in Google my Business is in a state of constant flux. It's very fluid. They're constantly changing, adding, they're constantly giving us stuff to play with.

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We had a problem the other day where some images weren't showing, right? Or they were showing differently. They weren't showing the way they were supposed to. Why? We don't know. They were changing something and it happened.

Glitches, it happens on the web. So sorry we can't answer as to why. But what we can tell you is that the shit works because what you're creating is your entity's relationship to the location, whatever you location is, whatever your local is. You're giving Google that relationship and that's all you care about. Whether it stays or not is irrelevant.

Bradley: Yep.

Is It Okay To Use A WordPress.com Instead Of An RSS As A Trigger Point To A Syndication Network?

Alright, Jason is up. Jason says, “Working with a local contractor who has another host, his site is built on click funnels and he has no native RSS feed. Without tipping the other host to a potential takeover of the site, the client doesn't want to ask the current host to add an RSS function. I get it, so I have some spare syndication networks in MGYB.co and I'm looking to use one for his property and thinking of using WordPress.com web 2.0 as the syndication point or trigger point. [inaudible 00:30:55] real issues with that before I press submit?”

No that's fine Jason, absolutely. Anything with an RSS feed you can use to trigger. In fact, it doesn't even have to have an RSS feed. For example, you could connect WordPress as the trigger source. So if this, click WordPress, then host to Blogger, Tumblr, Twitter, whatever the case may be. So you can have WordPress actually connect via API as opposed to RSS. In other words, IFTTT can connect to WordPress API and then it will trigger whenever you publish to WordPress.com. Does that make sense?

Or you can do it via RSS. In fact, you may want to test those. I remember years ago when I was developing the whole syndication network strategy, I tested that and there was some funky stuff that would happen when you would use the native app as the trigger point as opposed to the RSS feed from the app.

In other words, if I was to use WordPress's trigger or Blogger's trigger or Tumblr's trigger as opposed to using the RSS feeds, sometimes it would cause some funky stuff to happen. So, that was years ago. Because RSS always worked. I quit testing that shit and said, you know RSS works, let's just use that. Don't fix it if it ain't broke, right?

So my point is, you may want to test that. But also, Jason, think about this, and I'm pretty sure that you have rank feeder, Jason, so you may want to think about just taking their click funnels page, creating a rank feeder feed, which is what we're going to be talking about on Monday guys with Lisa Allen. And then use other authority content feeds to create that co-citation and feed your network that way, right? I mean you could do that. Because, especially if you have a sticky item in that feed, you could be using that to constantly co-citation whatever your sticky item is. In this case, maybe the click funnels page, right?

That's just a thought. You might want to think about using that too. But yes, you can use WordPress or Tumblr or Blogger or anything with an RSS feed. I like to use any type of blog account, obviously, because you've got more WYSIWYG editors and you can edit the elements of the page and all that kind of stuff. Okay?

Plus there's probably RSS feed creators online other than rank feeder that will allow you to create feeds from HTML pages and that kind of stuff. I know there use to be services like that, so I can't imagine that they don't have those still.

Are There Any Significant Impact If The @id Of A Multisite Property Is Changed?

Alright he says on the next one, “Hopefully not asking too much for the free forum but for @id, if I have a multi-site property and I want to add it to the ad ID page with geo-relevance, could I search google maps for brand geo-modifiers and put multiple locations in the page that way?”

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Yeah, Jason. That's more of a MasterMind question anyways. I really don't want to answer that here. That's getting a little bit too far into the weeds. What I would suggest thought is that you go into MasterMind archives and take a look at where I talked or just create a post in the Facebook group and I'll share it in that group with you about how to go organization markup. You can do that with an ad ID page guys, it's perfectly fine. You can set up an HTML page and create organization markup.

The way that I do it for multi-location businesses is a combination of Jason, LD and micro data as well as just flat out HTML. And so, that would work perfect for an HTML page or an ad ID page. Like hosted on an Amazon S3 bucket, right? And that's a combination of Jason LD, organization markup, local business markup for each individual location plus just HTML where you can embed the map and AP, that kind of stuff.

So again, post in the MasterMind Facebook group about that Jason, we can start a discussion in there and I can put you to the training that I've already covered MasterMind webinars for that, okay?

I'm going to keep on moving.

Hey guys, oh he's back again with some more YouTube questions. He's here every week so [inaudible 00:34:45] I know I'm probably mispronouncing your name, I apologize for that but glad to have you back.

Is Crowdsearch.me Still Effective For Ranking YouTube Videos, Local And National Sites?

He says. “Hey guys I'm with another set of questions and as Bradley said in the last hangout, I plan to use all the free information you guys are giving to build up my business so that I can join the MasterMind then. Everybody plus one this comment for me.” Question is, “Is crowdsearch.me still effective for ranking YouTube videos, local, national sites?”

For YouTube, I don't know if it is or not. To be honest, I wouldn't use it for money site stuff anymore at all, guys. I stopped using it, shit a year and a half ago now maybe? YouTube videos I doubt it will even move the needle on that anymore, [Mike 00:35:22] And the reason I say that is because a lot of those services, they use commercial IPS, right? Commercial proxies. And the problem is, so many commercial IP blocks now ranges, what do they call them, subnets or whatever have been blocked or marked by Google. Flagged as irrelevant traffic, right? And that killed a lot of those search and click or what I call CT or click through spam, spam bots.

That killed a lot of their effectiveness because the IP blocks they have been … Google understands that they're commercial IP blocks. For example, storm proxies, right. So you have a range of proxies or IPS that they go through and that Google is aware of what they are so they're disregarded or given less weight. Does that make sense?

So, again, I just talked about, at the beginning of this webinar how I did a two and a half hour training last week specifically on how to use Google ads. Guys, for pennies per view from real traffic. You're buying traffic from Google. And literally, you can use YouTube traffic to rank videos, especially because you're getting views. You don't get a flood of clicks unless the really video is really compelling or the offer is really compelling.

I find that the type of captains that I set up in the webinar last week, which you can get access to for 55 dollars guys, I'm telling you it's a slam dunk. I mean, it's just a no brainer. It's a great great strategy guys and you can get targeted traffic from Google to your videos. Targeted views, anyways, right, to your videos from specific geographic areas that you set from specific audiences that you set which is the recommended method. And those views are weighted heavily because they're coming from real Google users, guys. From people that are signed in to their Google accounts, have Android devices or whatever. It doesn't matter whether it's Apple or Android but they got Google accounts, right?

Google knows these people. They're valid, true Google users, instead of trying to spoof traffic, you can buy real traffic guys. And it's literally pennies per view, right? Again, I don't get a flood of clicks. So using that strategy for driving traffic isn't necessarily going to get you a flood of traffic, but it will get you a bunch of views which is great for the video itself and the traffic that you do get is going to be really heavily weighted traffic because it's highly relevant if that makes sense.

This Stuff Works
So it's much more valuable than buying spam traffic anyways. And it's not against Google's terms of service, right? Spam traffic is. So, as far as using crowdsearch.me or any type of spam bot, I wouldn't recommend it because, especially to money sites guys, I wouldn't put that stuff anywhere near a money site. YouTube videos, you could test it but I'm telling you I don't feel like that's effective anymore. Because again, I just buy the traffic direct from Google now and it works so much better, right?

Guys it's so easy to set up a campaign. I mean, I'm telling you, once you get the hang of it, you can set up a YouTube ads campaign for a video in ten minutes flat. Okay?

Chris: [crosstalk 00:38:38] Yeah, he can also get an embed gig. Video embeds, which will move the needle … I don't because crowd search, I stopped using them a while ago. But [inaudible 00:38:51] embeds it in a niche, relevant network and we're moving … I don't if … No we didn't announce it.

We're moving MGYB into Woo Commerce so that it makes it easier to add products. So this week and next week, we'll be busy adding products. One of those will be video embeds. We'll be adding [inaudible 00:39:15] link building, indexing, just a whole bunch of things that we haven't been able to do because of the limitations that we had with Sam Cart, we'll be able to do now.

So I think you might want to look into a video embed gig. They're not really all that expensive and they do move the needle. Or, just get out training and get it moved the right way with the right signals.

Bradley: Yeah.

Okay so, the only thing I would suggest though is, guys, you've got to think about this logically. Just flat out embeds and/or back links do not work as well as they used to without traffic included. Think about it guys, it's very logical. Why would a video or anything get hundreds or thousands of embeds, or tens of thousands of back links if it's not being viewed? Right? It doesn't make sense.

So yes, it can move the needle but we know for a fact that we can rank videos with engagement signals alone guys. No back links, no embeds whatsoever. If you combined the two, it's so much more effective. But it's less effective to just do a bunch of back links and/or embeds without engagement signals because that is clearly a spam signal, right? That's clearly somebody trying to manipulate search position of a video. Because it's not natural for a video to be embedded, picked up and shared if it's not getting viewed.

Who embeds a video without viewing it, right? Only SEOs. And Google knows that, the algorithm knows that. It's not like manual reviewers, that's built, baked right into the algorithm now.

So my point is, if you're going to do embed blast guys, that's perfectly fine. Back links are perfectly fine. But make sure that you're adding traffic to the whole mix. Views, in other words, to the whole mix because that's going to increase your effectiveness so much more.

If you start getting a bunch of embeds and/or back links, and a bunch of views all at the same time, that's mimicking a viral nature of a video, and that shit will rank, no question. But if you just do a bunch of back links and/or embeds and there's not any views and engagement signals, that's clearly a spam signal. I wouldn't recommend doing it. Yes, I know there's some brute force SEOs out there that still do that guys, but I don't recommend it for longevity and everything else. Just set up some simple YouTube ads for pennies per view and get the results that you need, okay?

How Does GMB Pro And Local Lease Pro Different From Each Other?

“Would appreciate it if you could give a brief overview of how GMB pro, Local Lease Pro and Local PR Pro compare against each other”.

Well I mentioned that earlier I the webinar, but just so you know he says, “I'm completely new to local marketing so if I want to get started, which way would you recommend?”

This Stuff Works
Local lease pro right now. Hands down, that's the starter course in my opinion because that's going to show you to how to … The tip of the iceberg or tip of the spear is the location research and we go into that extensively and we did an update webinar about a month ago now that it's the training course in the updates module where I go into much more granular detail on how to do location research.

So local lease pro is the best starting point, [Mike 00:42:24] and then from there, the upgrade would be local GMB pro. And that's only for assets that need an additional push or if you're in a really competitive market, that kind of stuff. And then local PR pro is something that we just add into the mix throughout that whole process. That's just strategy for using press releases and PR stacking for getting results with local maps listings. Okay?

“Is the rank [inaudible 00:42:49] websites model still effective?”

Yes, but here's the thing; Don't build websites. Just build GMB websites. They're free, you don't need hosting, you don't need to go through all the SEO bullshit. Just set up GMB assets, use the GMB website and you're off to the races. Guys, I make jokes about this all the time but I'm half serious too, more than half serious. I hope to god I never have to build another Word Press site. I mean I know that's not going to happen but for all the stuff I'm doing, I'm trying to avoid building WordPress websites as much as possible because you don't need them. We're able to get results without them now. That may change, but for now it's a nice break.

Would It Work If You Post Regular Blog Posts From All 5 Websites That Are In The Same Niche As Duplicate Content To A Network Of 100 Web 2.0 Sites?

[inaudible 00:43:30] says “Hey there, got a question, would it work if I post my regular blog post from all five websites that are in the same niche as duplicate content to a network of 100 web 2.0 sites? The 100 web 2.0s have a ton of public back links just like IFTTT greetings.”

Yeah, but just make sure that you're posting an attribution link right? Just make sure you're citing the source. I mean you can post it without an attribution link if you'd like. I wouldn't recommend it. Guys, it's not duplicate content because it's on different websites. It's only duplicate content when it's on the same domain. But what I would recommend is, if you're going to republish, that you would cite the source just like we teach in syndication academy which is where you would say, this post or this article or whatever was published first on … and then you link to that and the source where it was published which would be your money site anyways. THat's what you want. That's the back link back to your money site, right? Through the attribution link. So that's what I would do. But yes, you can do that.

By the way, I would recommend … here's the catcher on that though, guys. If you're doing this across branded properties, the that's natural. But if you're taking the same content and republishing it across hundreds of web 2.0s that are not branded, then that's clearly for SEO manipulation and that's a footprint that you're leaving. So I wouldn't recommend it unless you have branded profiles. Does that make sense? Or unless those 100 web 2.0s, if you've got a lot of other content being pushed into those web 2.0s on a regular basis, like from other RSS feeds or other content sources to where you're burying your article among many many others that are relevant, then that's okay too. It's still a footprint though, but it's a lot less of one than just if you just have, say you got 300 web 2.0s out there and all of a sudden you push the same article to all 300 and there's no other content coming behind them. In other words, than that's a big footprint in other words. So I would recommend that you don't do that unless you have other content sources that are feeding those web 2.0s so that it's not such a big blatant footprint. But yeah, you can do that.

Because here's the thing guys; you can't prevent other people from taking your RSS feed, for example, and using it to populate their auto blogs, you know what I mean? So my point is, it's okay to do it. Somebody can come scrape your RSS feed right now and have it feeding one of their syndication networks because you have relevant content to whatever they're trying to promote. And so you have no control over that. You see what I'm saying?

So, again, if you go out and just … all your web 2.0s don't have content being published to them regularly and all of a sudden, they all get a post and it's all the same post, that's clearly what you're doing. But if you have content constantly updating those networks or those web 2s, excuse me, on a regular basis and you just inject one of your post or articles into that stream of content, than that's not nearly as big of a footprint, if that makes sense. It's a lot more natural looking anyways.

Is It Okay To Use Similar Content For Multiple GMBs For Each Press Release?

Okay Dennis is up. He says “Hey guys if you're using PRs and the company has many GMBs, is it okay to duplicate the content changing under the GO and NAP for each PR?”

No, Dennis. It's likely that the distribution networks will not publish. So again, here's something that you could do. Take the PR that's your original and just hire one of the content farms for rewriting services. Natashanixon.com, that's one of the ones that I use. Ineedarticles.com, I think that's another one. Just hire the rewrite service. It's a lot cheaper than having an original article written or a original press release written. It's just a rewrite. It's a lot cheaper. So take that PR and have it re written as many times as you need. But don't just use the same one, it's likely going to be rejected by the distribution network, okay?

Do You Know A Resource That Helps In Generating A Q&A Schema Markup?

Ivan. Hi Ivan, long time buddy, no doubt. He says “Posting question here but still watching live or replays every week. Two questions for you. Do you know a resource that will help me generate Q and A schema markup?”

This Stuff Works
Schema Pro. That's Ryan [Ryden 00:47:44]. I'm pretty sure he can do it for you. [Jeffrey 00:47:48] Smith's Ultimate SEO Plus version two or 2.0 plugin will do that when it's launched as far as I'm aware but that's not launched yet. Although I know it's in beta right now so it's very likely going to be coming out in the next few weeks. And that's a WordPress plugin that will do all that kind of markup for you. But Schema Pro, again, Ryan [Ryden 00:48:10] I know he does a lot of Schema markup or structure data stuff for people. He's got a little side business where he just generates code for people so he can help you with that.

Is There An IFTTT Recipe That Automatically Transfer GMB Posts To A Google Sheet?

“Number two, is there an IFTTT recipe or applet that automatically transfers GMB posts to a google sheet?” That's a good question. I don't know if there's a good IFTTT applet. I don't think it integrates with GMB directly, IFFTP does, I don't think. But if you're using our GMB auto poster or briefcase, then you can get an RSS feed from GMB posts which then you can use an RSS 2 Google sheets applet in IFTT, if that makes sense.

So in other other words, yo have to check IFTTP, click on the services menu. I can't believe I haven't checked yet. That's funny I'm going to go check now to see if it integrates with GMB. I doubt that it does, and so if it doesn't which, again it's like that it doesn't, then if you're using our auto poster or GMB briefcase, you can get an RSS feed, which is working now by the way guys. I'm still working with [inaudible 00:49:16] our developer to work out some additional bugs and stuff but it's working now. I've been testing it.

So, you can get an RSS feed from your GMB posts and use that to trigger an IFTTT applet to push your posts into a google sheet or wherever you want, really. Good question though, good to have you back Ivan.

Walt says, “Windchill is for wimps.”

Okay, negative 40 Wayne I feel for you buddy.

Negative 52 windchill, wow Jim. Ouch.

Okay, are we almost out of questions? It looks like it. Looks like all of you guys are real chatty.

Is There A Way To Claim Unverified GMBs?

“Is there any way to claim unverified GMBs?”

I don't know. I tried a method that was revealed to me during the [Pofu 00:50:07] live event. And I tried it eight or ten times and I couldn't get it to work. And I think that the way that I was told got killed anyways, so I don't know. And I certainly wouldn't reveal it here on a free hump day hangout if that was the case. Sorry but that would definitely be inside information if I did know.

Fred says, “Marco could this work for an online service based companies selling similar to Geico, free car insurance quotes online? The online service we offer is similar to Geico but in a different industry and we would like to rank in different states using your training. I'm trying to wrap my head around how my team could use the semantic mastery courses to accomplish something like that.”

Fred, if it's a question specifically something like that that may be a little more complex, I would recommend just hitting us up at support. And it'll get routed to the appropriate person, either Marco or me or whatever where we could guide you. We obviously need more details than just this very brief, vague description of what it is that you're trying to do in order for us to point you in the right direction. So just contact [email protected] and we'll figure something out.

Marco, do you want to comment on that?

Marco: Yeah, just on a higher level you can't wrap your head around it because you're confining your local and you're mixing up your local and your national. As I've said before, and I've said it plenty of times, your local is just a matter of how you view it. And how you take it down is just the way that you set up your entity. Your entity has to be related to whatever it is that you're doing.

In our case, it's related locally. In your case, it all has to be done a different way. Look at what your competition is doing. I always tell people you have to become a master mimic. So that's a place where you can start. If you want a deeper answer than that, as Bradley said, just [email protected] Ask to talk to me and we'll see what we can do.

Bradley: There you go. Awesome.

Sam Jackson, that's so funny.

Should You Create Another Branded Network If A WordPress.com Closes?

Okay, “Good days guys and thank you very much for this forum, if on a branded network, WordPress.com was closed, should we create another with a persona account and brand it?”

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Yeah, you can do that. Here's the thing; if you got a recovery email for that account anyways, just do that. For example, when we set up syndication networks, if you guys purchase them from us, when we deliver them you got the main Google account and there's always a recovery email account. It's typically Outlook or Yahoo. And so whenever an account gets terminated, like WordPress.com in this example. It was probably created with the Gmail account, right? Because that's what our VAs do, that's what we trained our builders to do. So, you still have the recovery email account from that same syndication network that you could go setup another WordPress.com account under that recovery email account if that makes sense. And then just brand it again.

Your username, which becomes the sub domain is going to have to be changed slightly, obviously because the other one is not going to be available for the terminated account, but yes, you can do that. Or, if you have to, just create another email account and set it up that way. There's nothing wrong with that. It happens guys, accounts get terminated from time to time, there's nothing you can do about it. Just replace it. Not a big deal.

“What would be the benefit of GMBR assessed to Google sheets?”

I don't know. I don't know what his point was for asking that question, however I know that we have done some testing in the past with auto feeding into a G sheet and then making the G sheet public and hammering it with links. So kind of like an RYS type thing. So that's something that you could potentially do.

“Is anyone still using RSS master software from [inaudible 00:54:06]”

I am not. Actually I haven't even been using rank feeder but I'm looking forward to testing on Friday with the new GPS features to see how we can incorporate that into our local strategy as well as the press release stuff because of the fact that I think there's an opportunity there to squeeze that into some press release stacking stuff, too.

But as far as RSS Masher, I really liked that because that was like a feed splicer that you could add HTML elements to the actual feed itself and add links and things like that, which was was pretty powerful. But I thought of RSS masher more as a marketing took than an SEO tool. And I said that before because people used to ask, what's the difference between RSS masher and rank feeder? And I used to say, RSS masher is more like a marketing tool. It's good for creating very nice looking RSS feeds that you can use for content syndication. So it's great for splicing authority feeds and to feed second tier syndication networks for blog syndication and that kind of stuff, Greg. But as far as pure SEO power, rank feeder killed it hands down. It was hands down the better product for just SEO.

And again, I haven't looked at it since she's developed the GPS stuff, but it didn't create a real pretty visual feed like RSS masher did but it created a very powerful SEO feed. Again it was two different things. People would say, well which one should I get? Well it depends on what you're trying to do. In fact, it may be many cases where you need both. But again, purely for SEO purposes, Rank Feeder was so much better in my opinion than RSS Masher. But RSS Masher was better as a marketing tool on a content syndication tool if that makes sense.

Ivan is saying that's it for what? What was the reference? Okay, I think that's it.

Alright guys, it looks like we're actually done just a minute early, or four minutes early really. I'm going to leave you with this since it's a Sam Jackson kind of day.

This is our link shortener, I'm not supposed to be in there. Let's go back to the main page. There you go. Sam Jackson, keep scrolling motherfucker.

Alright, any parting words guys?

Adam: Thanks for being here.

Hernan: Yeah, thanks everyone.

Adam: Appreciate it. See you all next week.

This Stuff Works


Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 220

By April

Click on the video above to watch Episode 220 of the Semantic Mastery Hump Day Hangouts.

Full timestamps with topics and times can be found at the link above.

The latest upcoming free SEO Q&A Hump Day Hangout can be found at https://semanticmastery.com/humpday.

 

 

Announcement

Bradley: Live.

Adam: [Music 00:00:08] All right. Doesn't work since there's not video, but hey everybody. Welcome to Hump Day Hangouts. Today is the 23rd of January 2019 and this is episode 220. Rolling strong through 2019 with Semantic Mastery. We got the whole crew here today. Going to go down the line and say hello and get caught up and then we've got some really cool announcements, some good stuff going on over the next few days and into next week, so we'll cover that and then we will dive into the questions. It looks like we got some good ones this week.

Start on my left here. Chris, how are you doing, man? We had video for you. What happened with you?

Chris: Doing good. What do you mean, what happened?

Adam: I don't see video anymore. Did you get [crosstalk 00:00:48]

Chris: Yeah, I got shy.

Adam: Okay. Okay.

Chris: We are going good here. Lots of snow in Austria. If you love snow, it's perfect.

Adam: Nice. Well, I'm looking forward to seeing it in the summer. We'll see how it looks then.

Chris: Yeah, no snow then. [crosstalk 00:01:06]

Adam: Excuse me. Hernan, how are you doing, man?

Hernan: Doing great, man. Excited for what's coming. Excited to be with you in FHL 2019. We're going to be hanging out there, so if you guys happen to be around, just drop us a message and we'll figure it out. I guess we can grab a beer or something, but I'm pretty excited, pretty excited for what's coming, lots of good stuff coming up for Semantic Mastery.

Adam: Yeah, definitely Hernan. Good point. If anybody watching, any subscribers or YouTube watcher, if you're in the Nashville area, just because you're there or if you're going to be at Funnel Hacking Live, give us a shout, either on the event pages or contact us and let us know and we'll try to meet up and say hello, grab some coffee or beer like Hernan said. Awesome. Marco, how are you doing?

Marco: What's up, man? Busy. We got the new MGYB.co store coming up. That's being worked on as we speak. We've got new products that are waiting to be added. We've got … I can't say what else we got coming. Sorry. We got some good shit coming, man. I mean, I'm really excited about all the stuff that we're going to be putting out to help people make money. [crosstalk 00:02:19]

Adam: Go ahead.

Marco: Rather than just keep talking, just go ahead. [crosstalk 00:02:25]

This Stuff Works
Adam: I got one because we already talked about it, I think it was last week or the week before and I know Dan was asking us about it, but one of the first things we're really trying to push out quickly so we can get people help with this is to do a VA matching service where we're able to connect you with two VAs who have gone through the screening process. They already have salary expectations and again, they've gone through a multipoint process and it's people we would normally hire internally for either our sales or MGYB, but then we're going to do a matching service through MGYB, so if that's something you're interested in, by all means, let us know on the page. It's good to see it and make sure that's what you want and if there's anything else that you think would be interesting with that, by all means, let us know. It's a service and development.

Bradley, how about yourself? How are you doing?

Bradley: I'm peachy. I'm glad to be here. [crosstalk 00:03:16] We've got a webinar that we're hosting, well, we've got the MasterMind webinar tomorrow and I promised that I was going to do some training on YouTube Ads for local video or excuse me, it's Google Ads for YouTube or for video, but specifically for how to use Google Ads to rank a local video in Google Search and also provide relevant and geo-targeted traffic, which is what helps it to rank in Google Search, as well as a branding campaign, how to set up a branding campaign and re-marketing.

I'm actually, I don't know if you've got the link ready or not, Adam, but we're opening that up for people because we've talked about it in bits and pieces on the Hump Day Hangouts for the last several years. People have asked about how to do it and I've explained it via voice and conceptually, but never on a step by step actual training and so I spent the entire day today, well, most of the day, anyway, recording, or setting up the slides, the presentation for tomorrow and I want to open that up for anybody that wants to attend. You have to pay for it because it's going to be a full two, sometimes, Master Mind webinars go even three hours. I'm going to try and get everything done in two, but it starts at 3:30 PM tomorrow and we're going to open that up for people to come that want to learn how I'm using Google Ads specifically for ranking videos in Google Search as well as for branding campaigns. It's incredibly powerful and it works crazy good, guys.

I just did another video for my local video production company. I've been doing wholesale SEO services for their videos, so they go out and create videos for local businesses, but then they wholesale SEO services to me, which I provide ranking services for those videos and then they sell, mark that up for their customers. They actually make 150% more than what I make on it. In other words, I make $100 a month per keyword per video. They make $250, but a long story short is, I just did another video for them about two weeks ago and I did the normal SEO stuff, syndication networks and things like that and it got to page two, but it was stuck on page two for over two weeks. For whatever reason, I hadn't set up the YouTube Ad, the Google Ad for the right of way. I think I got sidetracked after uploading the video and all that to the channel and I never ended up setting up that ad.

Well, I had a calendar reminder to go take a look at that video and where it ranked to see the performance of it, to see if it had ranked on page one yet since it had been two weeks since I uploaded it and like I said, it was stuck on page two. On, I think, Thursday last week, I set up a Google Ad for it with $1 a day, so $30 per month and I started driving relevant traffic to it. With very geo-targeted traffic from what's called an in the market audience, which is incredibly powerful because that's a bucket of people that Google has determined are in the market for a specific service. In this case, it was for auto repair services and I set that up on Thursday and low and behold yesterday, I went and looked at it again and boom. We're on page one.

Again, guys, the ranking local videos with YouTube Ads is incredibly powerful. It's super inexpensive to do. It's really easy to set up once you learn the process and it works really well. Not only that, for just ranking the videos, guys, but you can actually produce relevant traffic for the client or for your client this way and it works. You can get real leads from YouTube. I'm going to go in very in depth tomorrow. I'm going to try and get it done in two hours, but it will likely go over that and if anybody wants to attend, it's only 50 bucks, guys, so I would highly encourage you. If you're in the Master Mind, you don't have to pay for it. You're going to get it anyways, but if you're not in the MasterMind, you can attend it for 50 bucks and I would encourage you to do so because it's really, really powerful.

Oh, by the way, the same method that we're going to be talking about tomorrow can also be used for other things like jump-starting traffic into assets, whatever assets you have, website, GMB, anything you want, but we're not going to really be covering that in depth tomorrow, but you can take the same techniques and apply them for that purpose. Again, I would encourage you guys to be there tomorrow.

Adam: Are you saying if you were doing lead gen and you were using GMBs as a, maybe this would be a way to drive cheap, targeted traffic?

Bradley: Amen. Get them to rank.

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Adam: Yeah, guys. Join us. It's going to be a good webinar and I know Bradley has even got some more stuff beyond that, but that should pique anyone's interest and the rest of it is just going to be more icing on that fucking awesome cake. Sorry, freaking cake. Real quick too, speaking of webinars, wanted to say, we had Katherine Jones on earlier this week. That was an awesome webinar. Man, she designs some awesome webinars, webinars, funnels, but more so than just designing. She can teach people how to do it. If you didn't watch it live, if you haven't the reply, carve a little bit of time out. If you're into funnels, if your clients are using funnels or if they're not and you want to offer this as a service or even get started using this, this is another great way to provide a lot of value to yourself or to clients or both and see a big ROI on that, so go check out that webinar. That really kicked butt. It was an awesome one, thanks to Katherine for doing that.

Then, coming up next week, Marco, I think there's a deadline coming up on something, right, with the charity? Do you want to tell people about that?

Marco: Yeah, sure. I mean, we're going until the end of the month and as we mentioned last week, the Rotary Club of Snoqualmie Valley, Washington has agreed to match dollar for dollar any donation over $50, so $50 or more. You donate 50 bucks, it becomes $100. You donate $250, it becomes $500 and so on. Now, if you donate $500, you get two hours with me. I've said this before. Now, it's half. If you donate, now, it would be $2500 or more, right? It gets matched. Then, you get a full business, full local. You choose, we go in, local, whatever you want to kill and I'll help you kill it. Those are the offers. I would suggest that you take it. I mean, two hours with me is 2400 bucks. $100 more gets you a local business.

Now, think about it. It's great. Thanks to the Rotary Club for coming in and agreeing to match dollar for dollar, which is just fabulous, man. Oh, I will be posting the donation page and we actually have a gallery now that we just put up of a bunch of images from last year so you can see the community, the kids, kind of what's going on. Don't expect the pictures here. We haven't had time to go in and say what each one is. Go in, look at the images. It's great stuff. You can see all of the stuff we're doing and some of the things that we have to deal with, man, which is, some of it is horrible. At any case, I'm posting it. Guys, it's a worthwhile cause. Donate.

Adam: Yeah, thank you again to everyone who has done that. Really do appreciate it. Real quick, before we dive into all the great questions we've got today, just wanted to say, if you're watching us for the first time, thanks for watching. If you're catching the reply and you're on YouTube, you can hit the subscribe button, stay up to date with the Hump Day Hangouts, as well as all of the other videos we put out. You can always come to join us live and semanicmastery.com/HDquestions. That's also where you can go to ask stuff early. If you've got a question on your head, boom, just go there. You can ask it. You can catch the reply later or come join us live like we do every Wednesday at 4 PM Eastern and then where you want to get started with Semantic Mastery is a pretty common question. Start with the battle plan, right? It's a way to get a repeatable process for your SEO, for digital marketing. We got most of the answers you're going to need in there as far as how to rank a news' site, what to do with an aged site, how can you use press releases, tons of stuff in there, so just start that, battleplan.semanticmastery.com.

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All right. Once you've done that, if you're ready to take things up a few notches, you want to have a peer group, you want to be part of the Master Mind and you want to give digital agency and build up that local digital agency presence and grow, scale and make more money, come join us. Join us at mastermind.semanticmastery.com

Guys, got anything else before we get into it?

Bradley: I'm ready.

Hernan: [crosstalk 00:12:05] Go.

Bradley: Let's do it then.

Bradley: All right. William is up. Hey guys. I keep missing your live event for one reason or another. Set an alarm clock Paul, a calendar event, and for some reason, the Hump Day videos between episode 2 and 11 and 219 are not on YouTube. I beg to differ buddy, and I have to do this because I just have to demonstrate that that's not the case, not to pick on you, but just to show you how you can find it. Okay?

Adam: Also, quick shout out to Chris [Greenhow 00:12:41]. Thanks for putting the playlist on the page. If anybody wants to bookmark, that's a great way to stay up to date, but Bradley's going to show you too.

Bradley: Yeah. If you ever need to navigate to it, just go to youtube.com/semanticmastery. Right there, that little, whatever, that magnifying glass icon, guys, you guys are all aware, that means search. That's the channel search feature. If you click into there and then just type in, “Episode,” what did he say, “211 to 219,” so I'm just going to say, “Episode 211,” and I'm going to hit enter, and it comes right up. It's the very first one. If I want to check for 212, guess what? Very first one. They are indeed still on the channel. Again, guys, use the channel search. If you can't find it through YouTube search, but if you wanted to, you could just do, “Hump Day Hangouts Episode 211,” and that's just standard YouTube search, guys and boom. It's right up there.

How Do You Fix Some Formatting Issues When Republishing Content From RSS To Blogger Via IFTTT?

My point is, you can find it any number of ways. I don't know why you're saying it's not there, but it is indeed there. Okay. Moving on. If you have answered this question before, I apologize. I've been using IFTTT to republish posts for my WordPress blog RSS onto my blogger account. I was surprised to see only the article title appear on blogger with no content. Yeah. I looked into blogger content to find obscured DIFF styles copied in from the WordPress page builder that blogger could not read. As a result, blogger is not publishing article content. Any ideas how to work around this? Thanks in advance.

Yeah, if you're using a special page builder type of WordPress theme or plugin, it may not be coded correctly to where it will syndicate the RSS correctly. Again, it could just be the bloggers block doesn't like the DIV tags that it's inserting and things like that. I don't know how to help you with that one. I know that I've had some funky syndication issues when I've used Thrive themes page builders and stuff for the blog posts, so I typically would switch back to using the native WordPress post function or feature, if that makes sense, specifically for that reason.

Now, I know that might not be the answer you wanted to hear, Paul, and maybe one of my partners can provide some insight or some alternatives, but typically, like I said, I've used page builders before for building pages, but when it came to posts, I would experience similar issues that you're talking about here where it would cause funky, like either not syndication or it would show some of the funky code that the page builders built the page or the posts with.

In other words, it would syndicate the posts, but you would see tags and different kind of code snip its and such on the page and so again, I learned that if I'm going to be syndicating posts, that I'm going to syndicate using the native WordPress editor instead of a page builder, okay? Again, that was my workaround for it. That may not be suitable for what you're trying to do, in which case, I would say unless one of my partners has an alternative, you may want to create a blog on a subdomain and use just the standard WordPress blog function. Guys, do you have any advice for him?

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Hernan: Yeah, I totally agree with what you're saying in terms of creating a subdomain. Sometimes, if you use a custom coded template that looks really good and you want to keep it as it is, that's fine, but there is always going to be downsides to everything. In this case, it's blogger and then maybe some of the templates will break Tumbler or WordPress or whatever and that's completely normal, so the best way or the most, I would say, ubiquitous way of doing this would be to just install a 2011 or 2012 type of theme within a subdomain and going from there. That would be the most compatible way of doing this.

Bradley: Marco?

Marco: No, I agree totally. I don't have a solution for this. Guys, again, I'm moving away from TLDs, amen. I'm not messing with it. My clients, I'm not messing with it and you better pay me a whole lot more money than you're paying me if you want me to mess with a TLD. I'm in TMB. If you like it, fine. If you don't, then POFU.

Bradley: I agree with that. I'm not building a WordPress website unless a client demands it, at which case, I'm charging the premium for that shit now because I don't want to mess with WordPress anymore, at least if I don't have to, right? GMB is where it's at. I love the GMB websites because they're so easy to set up. Just add text and links and that's about it, and it works, but Paul, again, I would recommend, if it's okay to just run the blog from your main site, but don't use your page builder, either theme or pplugin but just use the standard WordPress, like again, I don't exactly know whether you're using a theme so that you may not have control over that or if it's a ppluginor what. My experience has been with Thrive themes, for example. Thrive themes, they have ppluginsthat will allow you to use their the native WordPress page creator or post editor, you know what I'm saying, or you can actually use their page builder where you can drag and drop elements and that kind of stuff.

In that case, the pages on the site are built with the page builder, but the posts on the site are published using the standard or native WordPress post function. That was the solution. Now, there's obviously going to be styling differences between your pages and posts if that's the case. If you're okay with that, just do that. If you're not okay with that or if it's for a client and they don't want their posts to not be styled like the rest of their website, then I would recommend that you create a blog on either a sub domain or on a sub directory of your main domain that you would do what Hernan mentioned, which just be to install WordPress specifically just for the blog and then blog on that. That way, the blog would be an external site. It still would be connected to the domain because you could still put a blog link in your navigation bar to take people to the blog, but it wouldn't be the exact same site, so if there's some styling differences, if that makes sense, that would be a little more palatable for most clients, if that makes sense. Okay?

I wish I had a better answer for you for that, but you're right. Sometimes, those page builders don't jive well or don't play nice with some of the syndication sites.

Marco: Paul, just a little bit more on the pofu way and the Semantic Mastery, which is, I know this is your blog and it doesn't solve your specific problem, but you could, and what I do, when I say, “I don't build a WordPress,” it's, I haven't hired anyone to build a WordPress site in I can't remember how long. The Semantic Mastery way is, don't spend time doing it. You go and hire someone to do it for you and then they better do it right. If you hire a VA and the VA doesn't do it right, the VA gets fired and you get another one. If you go to Upwork and they don't do it right, then you just go, “You better come fix this.”

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Either way, whether it's Upwork or however it is that you choose this, the way that we do it is we hire someone who knows more than we do to do the things that we don't want to do or that we can't do and then we move on and we charge enough, right, so that we can pay all of these people that we need to have working on all of these things. That's pofu. That's the Semantic Mastery way. Everything that we do, what we build everything on is thinking about that. How can we get away from all of these things that we simply don't have time to do or don't want to do? I mean, that's my advice to you, Paul. It's get someone who knows what they're doing to do this for you and fix it.

Bradley: Yeah, because Paul, you're better off, again, I don't know if this is for a client or what, but you're better off working on developing content and things like that that then trying to learn how to figure out how to fix this. Guys, it's okay if you don't have the money to do that, to hire somebody. Everything either requires time or money or a combination of both. If you don't have money, you have to devote the time to learn how to do it. If you don't have the time, then you have to pay money to have somebody do it for you. I'm in that boat now. I don't have a lot of time. We do hire a lot of stuff out, but again, you got to do one or the other and honestly, your time is probably better spent building your business, strategizing and that kind of stuff, finding new markets to target or whatever. You get what I'm saying. It was a good question though, Paul.

Liz, Liz says, I know this might sound dumb. No, it doesn't Liz, I'm sure, but I keep hearing people say I should target long tail keywords. I want to rank for a keyword like credit card rewards, not really that. What exactly is a long tail keyword and why should I be targeting them?

What Are Long Tail Keywords And Why Should You Target Them?

Well, one thing you can do Liz, is go to Google and search, “What is a long tail keyword,” and you can literally get all the information you would ever want to know about what a long tail keyword is, starting with the definition, right? Aside from that, a long tail keyword is just a variation or a longer version, a more specific version of a broader search query. For example, credit card rewards, now, I'm not in that industry so I really don't know what a longer tail, maybe credit card air travel rewards or I'm assuming flight rewards or something like that.

Hernan: Yeah, the best credit card rewards for fly, X, Y and Z.

Bradley: Yeah. Credit card flight rewards. That would be a longer tailed version of credit card rewards because now, that's very specific. Credit card Amazon rewards or credit card rewards for Amazon, that's a more long tail, more specific version of the broader search query, credit card rewards. Right? Credit card rewards is a long tail version of credit card or credit cards. Does that make sense?

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Let's put it into a perspective that I know a lot more about, right? For example, HVAC, right, which is heating, ventilation and air conditioning, or whatever. That's what that stands for, but HVAC is a very broad category or term search query that has multiple levels or layers deeper than that, like HVAC, heating and air conditioning, heating repair, air conditioning repair, duct insulation. Those are all longer tailed keywords that are part or similar to HVAC. HVAC is a broader version of that type of a search query. Those just become more specific under that same category, that same vertical, so to speak, right?

Again, long-tailed keywords are great because typically, for the most part, the longer tail keywords, so you go after longer keywords because those are keywords that have more buyer intent. Right? Again, using the HVAC example, let's say somebody just does a search for HVAC. That's a very, very broad search. That could be somebody just looking for what the HVAC acronym stands for or a definition of HVAC or a history. Maybe they're doing research, right? That's a very informational type query. It's not a very specific query. It might have commercial intent, but it's very hard for anybody, Google, to determine if just searching HVAC has any commercial intent, meaning, are they looking to purchase something, transact, right?

Think about it. Looking for heating, heater or furnace repair near me or furnace repair Culpeper, Virginia, right, that's a much longer tailed version. It still falls under the HVAC category, but it's a very specific version and now heater repair near me or heater repair with a city appended to it or city heater repair, that is a local commercial intent search query. That's somebody. Google knows. Google recognizes that type of search query and knows that somebody is searching for a heater, an HVAC company near them, local to them or in the city that they provided as part of the search query.

My point is, that is a longer tailed version of the HVAC and it has much higher commercial intent. There's much more buyer intent, right? That's a much better keyword to target when you're first starting out. If credit card rewards, and I know that's not your actual keyword, but let's say that's what you were going after, that's going to be a very, very difficult keyboard to rank for just like ranking for HVAC, right, would be very difficult to rank for because again, Google wouldn't localize those necessarily.

My point is, you'd be competing for global or national term at that point whereas if you use the longer tailed version, it doesn't mean you can't go after that. It just means that it's going to take a long time and that's where silo structure comes in and content marketing and having a content strategy where you target longer tail keywords which you will likely get traction from a hell of a lot quicker with a lot less effort and then you cumulatively target longer tail keywords to start generating traffic and establishing thematic relevance, right? A keyword theme that Google will recognize through your structure of your site and your content and all that other stuff that you're ultimately trying to rank for credit card rewards, or in the example I've been using, the HVAC, right?

Again, you start with the longer tail stuff so that you can start getting some traction, start getting some traffic, start getting some conversions, whatever your conversion goal is. It might be to build an email list. It might just be to build a remarketing or retargeting list. It might be for somebody to actually make a sale, like to sell a product. It could be whatever your conversion goal is, but start with the longer keywords first because you're going to get traction from that and then you start to create these little streams of traffic, these trickles of traffic from these long tail keywords that start to accumulate and cumulatively, they start to push and Network Empire always called it, “Keyword Buoyancy,” because the top level term would be what you're ultimately striving for and by ranking and getting traction for the longer tail terms, it starts to create buoyancy for that broader term and helps it to start to rise in the search engines as well. [crosstalk 00:28:01] Great question though, Liz. Go ahead.

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Hernan: Liz, if you don't want to go through all that shit, come get a keyword gig from MGYB.co and we'll help you find everything under the sun. We'll categorize it for you. We'll set up questions and answers, long tail, the top level categories, everything that you need, we'll just set it up for you and then you can concentrate on building content around what we give you, simplify it. I love simple.

Can You Syndicate Content From YouTube Or RSS Feed For Both Self-Hosted And WordPress.com Blog Via IFTTT?

Bradley: Okay. Thanks. I was trying to get a head start on this, but let me just read it out. Justin says, for any applets that deal with any service publishing to WordPress, is it possible for me to have an applet that gets triggered by my YouTube channel uploading a video or an update RSS feed that will post to a WordPress.com blog and a self-hosted WordPress blog that I host myself?

Yes, Justin. I can only seem to find one service for both of them. Justin, you're right. The easy solution is create another IFTTT account, right? If you've got a recovery email that you're using for that Google account that you've already got connected to your primary IFTTT account, just create a second IFTTT account using your recovery email account, or just any other email account. Just create a new email account, if you have to. Create a second IFTTT account and then you go into the services, select WordPress and then you still set up the same applet, right, so it would still be the same RSS feed or the same YouTube channel that triggers, but it triggers two IFTTT accounts.

One, publishing to your WordPress.com site. The other IFTTT account posting to your self hosted WordPress site. Very, very simple to do. All you just need to do is set up a second IFTTT account. You use the same applets. You use the same trigger. Guys, you can have multiple IFTTT accounts connected to the same YouTube channel, triggered by the same YouTube channel or triggered by the same RSS feed. There's no limitation to that. Okay? IE, do I need to set up … Yes. That's exactly what you need … I didn't even see that part of the question, but you've got it. There you go. All right.

Would You Recommend Using The Deep Interlinking Tool From Ultimate SEO Plus To Silo A Data Center Facility Architect Site With 650 Blogs?

Jordan says, inherited, oh, excuse me, inherited a non-siloed site, data center facility architect, oh wow. Okay, that has 650 blogs on it, must be blog posts, okay, traditionally, I like both hard and length silo structures, so you mean physical, I'm assuming, what you see in the URL, however, the thought of categorizing each blog to category-title and then 301 directing all those gives me tired head. If you were me, would you just use Ultimate SEO Plus Deep Interlinking tool and just link the keywords as they occur on all those blogs to the appropriate service page when possible?

Yes. I mean, that is definitely a … The beautiful thing about SEO Ultimate Plus, especially, is you can set the frequency at which those keywords will link. It's not like I just blanket every time a keyword appears that it's going to link to the same page. You can actually set frequencies and variations and things like that, so it's very, very powerful.

Yeah, you can do that Jordan, however, I would still recommend, if you leave the permalink structure as, well, let me think about that. Okay. What I would say is, I would still try to set up a silo structure within the site. Now, if you leave the permalink structure as just category, or excuse me, just post name, I'm trying to think about this. It's been a long time since I've done this. My WordPress skills are a little rusty. I've been not doing WordPress sites now for several months.

WordPress is supposed to, if you most a post from one category to another, they're supposed to automatically redirect the URL. Now, I know that's not always the case. What I mean by that is if you go in and you just edit a post to change the categories from one to another, WordPress is supposed to, by default, automatically create a redirect from the old category over to the new, especially if it's just the permalink structure, I believe, like the post name permalink structure, I mean. If you're using a category-post name permalink structure, then I don't think it does that automatically, but I'm not 100% sure.

In any case, I know that sometimes those automatic redirects just flat out don't work. Yeah, I mean, honestly Jordan, the easiest way that I know how to do this is to extract, just go pull your site map if you want and then just copy and paste all the URLs from the site map into a spreadsheet. Then, organize them via a category the way that you would have your silo structure set up on the site.

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For example, I would have a different sheet in the Google sheet, so in the workbook, either Excel workbook or Google workbook, Google Sheets workbook, I would have a different sheet for each silo and I would just pull the URLs, all the extracted URLs from the site map and I would just start stacking them into the correct sheet for each silo, and that would be in column A, yeah, column A, so that would be your originating URL.

Then, I would go update all of the category structures and everything for the post, which I know sucks, man, I know it sucks, but you're going to get a hell of a lot more traction out of your site that way with a lot less off page work needed, right? Once you re-categorize everything, then all you got to do at that point is pull up that same site map again, which now all the URLs are going to be different and extract them and go through that same process again that you did with collecting the correct URLs and putting them in the right sheet, each sheet being its own silo-category, right, and those new URLs would go in column B.

Then, you just use the simple 301 redirects plugin. There is a bulk add on that's an add on a plugin that you just install that after you've installed the simple 301 redirects plugin and then you just upload the CSV file. That's it. Once you've uploaded the CSV file, now, I think you have to combine them all into one sheet, but I would just separate them in the sheets initially so that it made it easier, but then you just upload that with, again, the original URLs or old URLs in column A and column B would be the new destination and the new URLs and then that simple 301 redirects plugin will automatically create all those redirects for you.

Again, I know that's still a bit manual, Jordan, but honestly, you're going to get so much better results from any off page that you do if you have your site structured correctly, especially with 650 posts on it. You guys want to comment on that at all?

Marco: Yeah. Yeah. I really do. I was just talking to Jeffrey Smith yesterday about his new plugin and it's one of the things that really has me pumped up because it's almost ready to go. Jordan, you're in our MasterMind. Being a MasterMind member has its privileges. Now, Jeffrey Smith is an on-page savant and one of the smartest people I ever met. Guys, it's good to surround yourself and to get to know a network, especially when people are way smarter than you because it rubs off, hopefully, or you can just reach out to them and that's one of the things that I do.

Now, with something like this, unless it has to be done right now, go with what Bradley says. If it has to be done right now, go ahead and do it that way. If not, give me some time so I can talk to Jeffrey and then once I do, we can take this and make it a case study, but not a case study, but a test to try and break the plugin.

One of the things that it has, it has an export, a CSV that you can then manipulate any way you want and then upload and it's that simple. His plugin will take care of everything that we're talking about right now. It all depends on your urgency. If you can wait and as a MasterMind member, I'm going to do this because 650 posts, we can try and break the plugin and that's what he wants. We can try and break it and come back so that they can fix any of the bugs that are there. I think this is perfect for a trial. I will reach out to Jeffrey and I'll ask him when it's available, and he's a really good guy. I'm sure that he will, whether this can be tested with one of our MasterMind members. Again, being in our Master Mind has its privileges.

What Is The Difference Between GMB Post Scheduler And Briefcase Plans In MGYB?

Bradley: There you go. Jim [Rugle 00:36:45] says, by the way, Jordan, welcome to MasterMind, man. It's been a long time coming. We're glad to have you, buddy. Jim says, going to post this in Facebook GMB group too, but thought it might be helpful for those outside of that group. I'm not quite understanding the application differences for the GMB post schedule and the Briefcase stands inside MGYB. Well, they're not inside MGYB, and I don't think Briefcase, I don't know, it's in Beta, but I didn't know that was open for others yet, but whatever. I'll still answer your question. My immediate need is I have four separate GMB properties right now I'd like to auto post to. In other words, set up roughly 30 posts for each entity and let the poster run and then do the same each one, one post per day, five days a week in each property. It seems that the $20 a month post scheduler program would work for now, but what or how is the Briefcase plan used in comparison? I guess I'm trying to be clear on advantages to each.

Yeah, okay. Yeah, just for anybody that doesn't know, guys, should we drop the links? We should drop the link for this post scheduler for sure and this is the Briefcase Beta. I didn't know that was available for everybody through. Anyways, I'm going to explain the differences here guys. The auto poster or the post scheduler is based upon the number of posts per month for that subscription level. For example, the enterprise subscription level, and I'm just talking because those are the ones that I always purchase, was 500 posts per month. It was $200 a month. It gave me the maximum capacity of 500 scheduled posts per month.

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Well, that's okay, but the problem with that is, I could only get, like for GMB assets, I'm scheduling one post per day for most everything that I do now, it's one post per day, so it's 30 to 31 posts per month. Let's just say 31 posts per month. Okay? If you do the math, 31 posts per month, you multiply that by 16. It comes out to 496. That means, I could have an enterprise post scheduler account, subscription level, and I could only post to a maximum of 16 locations before I ran out of post credits for the months. I'd have four additional post credits left, right, it's 496 so I'd have four left. That's a problem for me because I have dozens and dozens and dozens of assets now. I think if you do the math, 500 divided by whatever the cost is, $200 a month or whatever, 200 divided by 500, that tells you exactly how much per post you're paying for. Does that make sense?

Whereas with the GMB Briefcase, if you've got multiple locations, guys, and you're going to be doing this, you can see the number of GMB posts is unlimited. The restriction on the subscription level is based upon the number of locations added to the system, the number of GMB assets. Does that make sense? The difference would be if you only have a couple of assets, a handful, I think you mentioned four in your question and that's all you need, go with the lower priced post scheduler if all you're going to be using it for is scheduling posts, right?

The other part of this, if you plan on scaling and expanding though, adding additional locations or for that business or any business, if you plan on growing your Google My Business assets out or doing more client work where you're going to be working on Google my Business assets, then I would recommend that you go with the Briefcase instead because that's based on number of locations, not posts.

Not only that, but there are all the additional things that the Briefcase offers, right, which would be being able to track and respond to the GMB reviews. There are alerts. There are GMB insights right inside the dashboard so you don't actually have to log into the GMB profile. You can extract reporting and all kinds of stuff directly from the Briefcase, guys. It's going to speed your monthly maintenance and reporting functions, right?

There's a lot of really cool things that you can do inside the Briefcase. It's still in Beta guys, right now, but there is keyword ranked tracking and maps pack ranking and even maps pack rank tracking, even for service area businesses. Again, that's still in Beta, so I'm having mixed results with the rank tracker right now, to be 100% honest, but it's still in Beta guys. It's still being worked on, okay? Everything is being updated.

In fact, one of the things that we've been working on that just got updated and I've got it on my list of to-do's this week to test is the RSS feed from the GMB posts. In other words, the post scheduler, I think, does this too but the Briefcase I know for sure offers an RSS feed for GMB posts, which now, I'm going to be setting up a test in isolation of just syndicating GMB posts to a syndication network to see how much that moves a GMB asset in rankings, even though we talk about ranking not being 100% critical or necessary to get results. Everybody likes to see that, especially old SEOs, right?

Again, all of this stuff is being tested and I would recommend that you go with Briefcase if you plan on scaling, growing your business, adding additional locations and assets, but if not, if all you need is post scheduling and you want to keep your monthly commitment a little bit lower and you've only got a handful of assets, then you can go with this post scheduler. Hopefully, that answered that question. Does anybody want to comment on that?

Marco: Yeah, I just want to give a shout out to [Shripad 00:42:22] because he works his ass off.

Bradley: Yes, he does.

Marco: I know that, guys, in coding and especially when you're trying to do something like this where we're going through the Google API to keep everything clean, to keep Google happy, there are so many moving parts and anytime Google updates and Chris, you'll back me up on this, the API, I mean, you have to go back so that you can comply with whatever it is that they want and it sometimes is something small and it's sometimes recoding just a whole bunch of work that you already did.

Just a shout out to Shripad, guys. You can reach out to him in our groups. I think he's in our MasterMind. I think he's in Local GMB Pro and I think he's also in our free group, so guys, tag him if you have any questions about this. He's always there. He answers the questions. Again, Shripad, you rock, man.

Do You Need Separate YouTube Accounts When Using Hangout Millionaire To Upload Same Videos To Different Channels?

Bradley: Okay. Good question here. It says, if I use a tool like Hangout Millionaire, this guy has been asking a ton of video questions, which is great, this is how you do it, man. [Maink 0:00:43:34], I don't know if I'm saying your name right. This is why I avoided it, but I know you keep coming and asking questions every week about video syndication and video SEO and that's awesome, guys. We've got members in the Master Mind that just came every week like Mohammed, I always use him as an example, just ask questions on Hump Day Hangouts and built his business by getting answers from here and I'm sure other places as well, but built his business to the point where he could come to join the MasterMind. Come to these free Hump Day Hangouts, guys. I appreciate you coming and asking questions every single week consistently about YouTube, SEO and building your YouTube business. I know eventually, I expect to see your ass in the Master Mind. Okay?

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Anyways, he says, if I use a tool like Hangout Millionaire to use the same video to different YouTube channels, is that safe enough or do they need to be separate YouTube accounts? Okay. That's a good question, however, remember what we talked about within the past few webinars, Hump Day Hangouts, specifically about protecting yourself, right? I mentioned before not to upload the same video even through the file characteristics, the encoding and things like that, the time duration, all of that can be manipulated slightly to where Google thinks the same video is different or YouTube thinks the video is a different file. It's unique. You can do that, but the problem is, if you upload the same video to the same channel, right, meaning it has to be slightly different. The file has to be unique or else YouTube will reject the upload as it starts to upload. Right? There are tools out there like video spinners and things like that that will change the encoding or whatever it does to make the file unique, multiple variations of the file even though it's the same video.

The problem with that is, you can get away with it on the YouTube channel, but if a competitor or a manual reviewer decides or discovers that, a competitor can report the channel for spam, which will trigger a manual review and your channel would get terminated and you'd lose all of those video assets.

Okay. You already knew that. We've talked about that. The next question that you have now is, okay, I understand I can't upload the same video to the same channel, but what if I upload the same video to multiple channels, different channels, but under the same Google account? Well, that's better than uploading it to the same channel because if any channel gets flagged, it's not necessarily going to flag the other channel, however, if your Google account gets terminated for spamming, which is possible, then every single channel under that Google account will be lost. That's why I recommend guys, for these types of spam campaigns that you mitigate your risk. You reduce it as much as possible by spreading your videos out on individual channels as much as possible.

Now, I'm not saying if you have 100 videos and it's the same video that you need 100 YouTube channels. That would be ideal, but that's difficult to do, so maybe get 50 channels and put two videos on 50 channels or get 25 channels and put four videos on 25 channels. Does that make sense? Now, if anyone of your channels gets terminated, you're only losing that number of videos on that one channel. You still have all the others, and if you have them in separate Google accounts, it's not going to affect the other Google accounts, however if you have multiple channels suspended under one Google account, it's likely, it's very possible, that Google will terminate that Google account entirely, which means you'll lose everything, which is why I don't recommend that, guys.

You guys, think about it. I know it seems like guys, we play a cat and mouse game all the time with Google. The problem is, we always talk about eggs in baskets, if you put all your eggs in one basket or you put all your eggs in five baskets, but you're carrying all five baskets with one arm, right, which would be the same as multiple channels under one Google account, and Googles comes and smacks your arm, you're going to lose all those baskets or if Google takes your basket away, you've lost your entire business, right?

My idea is to take, if you've got 100 eggs, put one egg in one basket and have 100 baskets or like I said, two eggs in 50 baskets. You get the point. My point is, reduce your risk as much as possible. Make Google work for finding and eliminating all of your spam. Okay?

Should You Link Multiple YouTube Channels Within The Same Niche To One Syndication Network?

All right. The second part of that was can I or should I link multiple YouTube channels within the same niche to one syndication network? You could. However, once again, if you're using basically the same video over and over and over again, then that would be spamming your network and your network properties will likely get terminated, okay? I would recommend that, it's okay if you're having YouTube channels syndicating to one network with variations of video, in other words, you've got unique content coming from each channel feeding into the same network, that would be okay. If you're taking the example that we just mentioned where let's say, you're taking the same video and you're uploading it to let's say, 25 channels and now you've got 25 channels tied into a … Let's just say you took five channels and tied it into one syndication network, but all of those channels are basically syndicating the same type of video, or the same video, then that's a problem. Your syndication network properties will be terminated for spam. Okay?

Plus, the other part of that is, depending on what your frequency in publishing is, if you're publishing from a whole bunch of channels into one network, you could be over publishing and that could also flag your syndication networks for being terminated for spam. Again, guys, think about though, people want to take shortcuts because it's an enormous amount of work to reduce or eliminate, you can't totally eliminate, but to reduce your risk. It's a lot of work. I get that. People want to take shortcuts, but what's more work? Setting it up properly the first time, right, and reducing the potential of losing all of your business in its entirety in one fall swoop or vast portions of your business? What takes more time? What is more efficient? Building everything right correctly the first time or building everything and then having it taken from you and having to start over from scratch?

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Guys, I don't know about you, but that is one of the most discouraging things that can happen, is to put a shit ton of work into any project and then have it 100% completely taken from you, gone. Then, you have to start over from scratch and it's fucking irritating, guys. I mean, that will take the wind right out of your sails. You know what I mean? To me, I'd rather spend the additional effort upfront and create long term assets, guys. I hate rework. I hate doing rework. It's why I don't like the turn and burn strategy. Mass page builders and things like that. I stopped all that stuff because you were constantly reworking. It's a great question. Moving on.

Does Translating Video Titles And Descriptions Help In Getting More Traffic In YouTube?

Next, one more question please. I have pitched software that translates YouTube videos title and description to multiple languages. Can this really help in getting more traffic from our videos on YouTube? Well, we tried one of those for Semantic Mastery videos because you guys know, we've got thousands of videos on our channel and so we tried that and I don't think we saw any measurable results, at least nothing that would warrant us to continue it. We canceled it. We stopped having a VA do that for us within a few weeks. Adam, are you still on? Can you comment on that? You were spearheading that.

Adam: Yeah, we just had it run for a while, check out, looked at the overall metrics and didn't see an increase in anything, so I think it depends on the channel. I'm not going to go so far as to say it doesn't work because I think it really does depend on where your traffic is coming from and it could help you, but in our case, we know where our traffic is coming from. We know where we're going and the people who are listening to us, so I think for us, it wasn't a big deal.

Bradley: Yeah. It wasn't a good fit. We didn't see any measurable results, anything that was worth paying the VA to do that. Do you know what I mean? That's why we stopped doing it. I would just say, test it. Honestly, I think you can get one of those tools cheap enough to where it's worth setting up a test. Okay? Again, for us, it didn't really work well, but you may in a different niche or industry or whatever where it would work. I would just try it.

Justin S, again. He says, I just downloaded an IFTTT work stream from you guys. Thanks. You're welcome. He says, in it, I see a few recipes RSS to blogger, WordPress Tumbler, those are tier two recipes. I'm not sure how these connect to my network T2 versus T1. Okay, Justin. I can't answer that here because that's in Syndication Academy, which is paid training. However, you could go to our YouTube channel, YouTube.com/semanticmastery and used the channel search feature and maybe look up some of the search or the queries around multi-tiered syndication. Again, multi-tiered, T-I-E-R-E-D syndication. Go to our channel and search for that and I'm sure you can probably piece it all together from the videos that you find publicly on our channel.

That said, we also have full training for it inside of Syndication Academy, very specific training on how to set everything up properly because trust me. Tier two syndications are syndicating to a second tier network. It's okay for YouTube channels. There's absolutely no footprint issues for YouTube channels if you're using the applets the way we set them up, right? We specifically designed them after much, much testing for the most benefit and the least amount of potential trouble and I know for a fact that syndication networks with the applets set up the way that we have them set up do not create a footprint for YouTube. Even if it does create a footprint, it doesn't matter because all you're doing is publishing Google code. You're republishing Google. There's no reason for it to cause any problems.

However, multi-tiered and syndication networks for blog syndication, there can be some problems, right? That can create serious problems if you don't set it up correctly and if you're not using related content feeds and all this other stuff that we talk about in Syndication Academy. Again, I'm not going to cover that here in a public setting but you can find all that out in Syndication Academy as well as, like I said, if you go to our YouTube channel. Also, if you go to support.semanticmastery.com, we have a knowledge base, which is frequently asked questions and I know for sure that that question is in our knowledge base for multi-tiered syndication setup in at least two or three different FAQs. There are several different posts about that. Again, if you want to try to piece it together from those, you can do it. Otherwise, just come join Syndication Network and learn it there.

How Do You Rank Your GMB For Multiple Keywords After It Has Been Verified And Optimized?

Well, what's up Will? He says, Bradley, how do you rank your GMB for multiple keywords once you got it all verified and optimized? Is that done via post targeting particular keyword then? Thanks. That's exactly it, Will. You know, target your keywords in your business description, target your service descriptions, if you have them. Not all businesses do, like the service menu, so to speak, and in your posts. Right? Target, guys, it's funny.

What I love about GMB is, if you go to your insights report and you look at your search queries that brought activity, traffic, to your maps listing. Right? There's a search query report in GMB insights and you can select from the dropdown. It's by default, it shows the last month, but if you select the dropdown, you can look at the last quarter and guys, what's really interesting is, first of all, at least in the industries, the niches that I'm in, you'll see that 40 to 50% of all traffic is coming from near me keywords, which is fabulous. That's the mobile first algorithm at work right there, guys.

Also, what's really interesting is, and I don't know why this is, but if you extract, which you can do just a simple highlight all, click, drag and highlight and then copy and then paste as plain text into a spreadsheet, you can extract all of those keywords from your search query report and then you start posting with targeting those as the keywords and for whatever reason, even though it's funny, those keywords are known to have brought traffic to your GMB or to your maps profile, yet if you target them and post, Google will start sending you more traffic for those keywords. It's incredible.

I don't know why that is. It's like, Google is giving you the keys to the kingdom. They're saying, “Hey, these keywords, these search queries brought you traffic. Go ahead and use them and we'll send you more traffic.” It works like gangbusters, guys. I don't know why that is. It might be one of those loopholes again that might be closed, so go check that out, Will.

Is It True That Google My Maps Are Not Being Indexed Anymore?

Lauren says, is it true that Google my Maps are not being indexed anymore? I have no idea. Marco?

Marco: No, I don't either. I've asked [Dediev 00:56:35] if he's had any trouble indexing them because anyone who orders, excuse me, a done for you drive stack, that's part of it. It gets turned over to Dediev for indexing so I've asked him the question. I don't have an answer today for you, Lauren. Come back next week and ask it. I should have an answer by then. Having said that, we don't care.

Bradley: Yeah, I was just going to say, why do we care if it's indexed? Go ahead, Marco, continue.

Marco: No, no. That was it. We don't care.

Bradley: Oh, okay.

Marco: Google knows it's there.

Bradley: That's it.

Marco: We're pushing power through. That's all we're doing.

Bradley: That's it.

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Marco: The only interest is it goes into Google's database and Google knows it's there. Google doesn't think it should rank, and that's fine, but everything else that we do to it is what we're interested in.

Bradley: That's it, Lauren. I was just waiting for Marco to reply so that I can say, “Why do you care if it's indexed?” Not to be a dick, just honestly, I think there is way, way, way too much emphasis on shit, stuff being indexed, guys. This is a question we've been asked since we started Semantic Mastery and syndication networks and such because not all syndication network posts will index, but it doesn't mean Google doesn't know they're there and how do I know that to be fact? Well, if your main site, if your self posted website is connected to search console and you go into search console and you look it links to my site, you're going to see dozens or hundreds of WordPress.com links and blogger.com and Tumbler and Delicious and Degoo and all these things that are syndication networks that they're not indexed but Google is aware that they're there. Link juice is flowing, guys. Do you understand? It doesn't matter whether it's indexed or not.

I understand that sometimes having something indexed may produce a little more power, but we have even tested no index PBNs and saw it move the needle. We've been able to achieve results using no indexed files, sites, all kinds of stuff, guys because Google knows it's there. Same thing, My Map. If Google knows it's there, it's Google's code. Google knows it's there. You can still benefit from it without it being indexed and guys, in my opinion, having stuff like that not indexed is a bonus because it prevents prying eyes to figuring out what the hell you're doing, right?

I'm just going to throw something out there that I'm not going to go into details, but that's exactly why canonicals are so powerful. I'm going to move on. Lauren Crawford again. She says, should I be building out the new Google sites as well or just classic same with linking? Marco, that's a question for you.

Marco: Sorry. I was talking into a muted mic. Both.

Bradley: There you go. All right guys, it's 5:00 and I got to get my daughter for dinner tonight, so I'm going to scroll through the rest of these questions and if I see anything that absolutely has to be answered, I'll stick around for five more minutes. Other words, I'm going to move on, or otherwise, I'm going to move on. Excuse me. What's up, Daniel. By the way, I want an update, Daniel, when you can. I'm not pushing you to do it this week, buddy, because I know we just talked two weeks ago on the webinar in MasterMind, but I'm curious to see what kind of progress you're making, so if you can keep me posted in the Master Mind community, that would be awesome.

Do You Need To Create An RSS Applet For Each IFTTT Account When You Use The RSS From The GMB Autoposter?

Wayne, we are working on that, actually. GMB is my retirement program. I agree with that, Greg. That's my point too, man. Guys, I am all in on this now, 110%. Brand Twitter and then set up … Yeah, for each brand, you would. [inaudible 01:00:25] say, when you use the RSS for the GMB poster, do you need to make the RSS applet for each account? Yeah, you would. I mean, for example, I mean, it's no different then setting up a syndication network for a website. It's zero difference. You're using the RSS 2 applet. For each syndication network, you're going to have to set up 15 applets or however many properties are in your network. You're going to have to set up that many applets for that specific network for that specific location. That's the way it is.

Would You Use An Affiliate Company To Drive Leads To Your GMB Assets?

Would you ever use an affiliate company to drive leads to your GMB assets? I'm not sure what you mean by that. I'm not sure what you mean by that. I would like clarification on that. I'm not going to be able to answer it today. I'll Beta test the Briefcase. Sounds great. Scott. Please do. Again, I wasn't sure if that was allowed. I know we offered it to the pofu live attendees and I think the Master Mind members, but I wasn't sure if it was allowed outside of there or supposed to be promoted outside of there until after Beta, but the cat's out of the bag now, so go check it out, Scott. Go check it out. Okay.

All right. Cool. We're done. Look at that. Not bad. All right guys. I appreciate everybody being here. Do not forget tomorrow is Master Mind webinar, which is open to anybody that wants to come join it for 50 bucks, guys. We're talking between two to three hours of content, high level training. You guys know how we do training at Semantic Mastery. You know how I get way too into the weeds, but I'm going to go through step by step with slides as well as live examples of how to set up YouTube ads for ranking local videos as well as for branding and setting up remarketing campaigns inside of YouTube and guys, I'm telling you, it's killer, killer, killer strategy. It works incredibly well, not just for video optimization and ranking but also for driving traffic, stupid, stupid, cheap traffic that works really well because you're buying traffic signals from Google, guys, which is freaking amazing and again, it's only 50 bucks, unless you're in the Master Mind, in which case, it's free. Come join us tomorrow. Guys, do you have any parting words before we get out of here? [crosstalk 01:02:27]

Adam: Damn right. I just got, literally, Bradley, as you were wrapping up, I just got a Zapeir notification of a lead gen call.

Bradley: Beautiful.

Adam: Good stuff.

Bradley: Rock it out. All right everybody. See you all tomorrow, hopefully. See you all.

Adam: See you.

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Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 217

By April

Click on the video above to watch Episode 217 of the Semantic Mastery Hump Day Hangouts.

Full timestamps with topics and times can be found at the link above.

The latest upcoming free SEO Q&A Hump Day Hangout can be found at https://semanticmastery.com/humpday.

 

 

Announcement

Adam: We are live! Welcome everybody the Hump Day Hangouts Episode 217, also known as the first Hump Day Hangouts of 2019. I gotta get used to saying that. I always screw it up for the first two or three weeks. Anyways, thanks for joining us. We got almost full crew here today, so I'm gonna go down the line here and say hello, do some quick introductions, and then we will get into it. Chris, you're first on my list today here. How are you doing?

Chris: Doing good. Woo-hoo to the New Year!

Adam: Are you back home or are you still up in the mountains, or where you at?

Chris: Back home at the moment. I gotta crank up and start the year productive like most people. How about you?

Adam: Yeah. I had these grand plans, you know. I took last week completely off, went almost off the grid, not completely but tried to stay away from the computer and all that jazz. Then, Sunday, I got sick. I had awesome week planned, all the stuff to do, I was gonna get right back into it, I was excited, and then it's just been like, motivation has been down here. So, it's turning into an inconvenient two-week vacation, so we'll see how it goes.

Anyways, Marco how about you? How are you doing?

Marco: I'm talking to a muted mic. What's up, man? Doing good. Starting off the new year really good, ton of projects. As you know, we got a whole bunch of awesome things coming to MGYB and coming to first and foremost our Mastermind members, and then it goes to everyone else, our followers and all other members then get access before it goes public. Membership has its privileges, as we always say.

Another thing that I'm really looking forward to is on the 14th. Guys, mark it on your calendar, Monday, January 14th, 3 p.m. Eastern, I'm doing an Entity webinar. There's a caveat: the only way that you can have access to that webinar is by donating to my charity. I'm calling it “The Endgame.” What this is all about, what other people just refuse to tell you because they want to give you information piecemeal and they want to lead you down the road but they don't want you to have all of the information. What I'm doing is, I'm giving everyone all of the information. I'm giving everybody the why these all take place. That's The Endgame. What we're after so that Google can give you all the love possible.

That's on, again, Monday, January 14th at 3:00 p.m. Eastern. It's The Endgame. The Entity Webinar. Donate. It's for a good cause.

Adam: Awesome. Awesome. Yeah. We'll have some more information about how you can do that shortly. Starting next week, we'll give out information to everybody so you can get on that. You definitely do not want to miss out on that.

Real quick, Bradley, how are you doing?

Bradley: I'm great, man. You said that you screw up for a couple weeks 2019.

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Adam: Yeah.

Bradley: I always screw up when I'm writing a check. You know what I mean?

Adam: Right.

Bradley: That's where I always screw up and then I have to either scribble it out and initial it or void the check and write a new one. It always pisses me off. I'd do that for the first whole month really. But other than that, yeah, I'm really excited too. We're gonna hit 2019 running. We've got major big goals that were working on currently, GMB asset building and all that kind of stuff, and we're looking to really provide more and more Done-For-You services in MGYB. A lot of those are in development now, training virtual assistants in order to be able to fulfill those services for you, guys.

We just got a lot of stuff coming up. It's gonna be a really good year. As Marco said, the Mastermind members, we've kind of restructured that as well. We have clear direction this time. Finally, after all these years, I think we've got a really clear direction for new members, whether you're starting out or already got a business and you're just trying to scale it and grow it. It's just really a lot of good things that we are implementing this year. So, looking forward to it. This is the start of a big sprint for the next 12 months.

Adam: Definitely, We'll do our own break it down, do it 90 days, and then down to the week, and then day-by-day. Right? Good deal. I want to say thank you to everybody who took us up on some great offers over the holidays, whether it's MGYB sales and then those of you who decided to join the Mastermind, that's awesome. We're really glad to have you guys in there and getting through that. Really awesome that we had everyone do that. That's a great investment for 2019.

With that said, if you're new to Semantic Mastery and you don't know what the hell I'm talking about, I want to first say thanks for watching, whether you're watching us live or you're catching the replay, come check these out, whether you're in our Mastermind or you're not, you're in different groups or not, just come ask these questions, be part of the community, get your questions answered every week. You can always go to semanticmastery.com/hdquestions, like I said, if you're watching the replay, even though you post them on the page, you can come back and check out the replay, if you're traveling or whatever the deal is you can't watch us live.

If you're also wondering where to start with us, Battle Plan is the place to start. Just go to battleplan.semanticmastery.com. That'll fill you in on the rest of the details. It's repeatable processes to get you results. All right. That's the bottom line.

If you're already in digital marketing, you're in the local game, you want to really take things up, you want to be part of like-minded community, then the Mastermind is the place to be. You can find out more about that at mastermind.semanticmastery.com. Alrighty.

Let me check my notes here. I've got a little bit of a head cold that's messing with me and slowing me down here. I did wanna mention something coming up next week. For those of you who remember in … Bradley, was that October or November when the Side Hustle Toolbox came out, the Stack?

Bradley: Yes.

Adam: Yes. It was in the fall time frame.

Bradley: Yeah.

Adam: Those guys have put together another one and they asked me to contribute, so I was happy to do that. Carey put together one info stack and it's more around productivity mindset, self-development kind of area, the idea of being start 2019 off to a good start. I've gotten a sneak peek at some of the stuff that's in there. It looks like some really good stuff. I'm happy with the one I made, the short course I put together for it, basically about freeing a lot of your time and how you can literally create about 115 hours out of 30 minutes over the next year. So, stuff like that.

If you're looking to really make some improvements, whether it's your business, your life, relationships, whatever it is in 2019, this is gonna be something cool that we're gonna share with everybody. Just like the last one, there's several thousands of dollars worth of products that they're putting together and then you get access to it all for just a ridiculously low price. I don't know exactly what that's gonna be it, but I believe the one we took part in was like 47 bucks.

Bradley: Yeah. It was there was over $4,000 worth of training, products and courses and stuff, and Side Hustle Toolbox is what it was called. I think with the coupon that they had during the launch week and all that, you get it for basically at 50 bucks, so it's ridiculous.

Adam: Yeah, just a big value bomb. We'll be sharing that information with everybody. It's something I talk about too, with all of these, it's like take the best, leave the rest. Any one of these things is worth $47. So, if you look through it and you think that one of them is worth it, grab it. Don't get lost in it. Pick the top ones, the ones you think are gonna help you go through it, put it to use. Don't worry about drowning in too much. Just grab it, pick the ones that are gonna work for you, put it to use it, and move forward.

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Cool. All right, guys. Anything else?

Marco: Subscribe to our YouTube channel, please.

Bradley: There you go.

Marco: It's free.

Bradley: Yeah. We recently just passed 6,000 subscribers and those are organic subscribers. We appreciate you guys subscribing in the channel. Yes, definitely subscribe if you haven't already where you get notified, we chop these up Hump Day Hangouts up into individual Q&A videos and post them out too. It's funny, we looked in the dashboard-, excuse me, I was looking … I think I'm gonna pull it up right now. Stand by for a minute because I think this is crazy. I was in the Analytics the other day for our channel. Yeah, we've got 2,590 videos in our channel. That's crazy.

By the way, in case you guys didn't know, you can go to our channel youtube.com/semanticmastery and then use the channel search feature and type in your question. A lot of times you'll find an answer because we previously answered it on Hump Day Hangouts. Since we put timestamps in the video descriptions of the Hump Day Hangouts and then we also chop up the individual Q&As, a lot of the times you'll just go to you find, the channel search function will lead you directly to an answer. In case you weren't aware of that, you may wanna check that out too.

All right. If that's cool, guys, I'm gonna go ahead and jump into questions. Is everyone good?

Adam: Let's do it.

Does The MYGB Service Able To Verify GMB Listings In Germany?

Bradley: All right. Okay, cool. Dustin or Da B is up. He says, “Jo Bros.” He must have meant “yo,” I don't know. Anyways, he says, “Happy New Year. I would like to know if you are also able to verify GMB listings in Germany with the MGYB service.” I can't answer that. Marco, can you?

Marco: As far as I know we can verify just about anywhere in the world. The European Union is a little problematic. Your best bet is to write to [email protected] and they will give you the right answers.

What Is Your Recommended Off-Page Strategy For A Small Affiliate Site Dedicated To Reviewing One Product?

Bradley: There you go. Sam's up. What's up, Sam? He says, “Happy New Year. I'm going to make a small affiliate site dedicated to reviewing one product. It's for launch-jacking but I want it to rank long-term too. Can you advise on off-page strategy for this type of site? IFTTT Network + RYS Stack? Thanks.”

Well, I don't really do much affiliate stuff anymore and when I did, I mean, I … It's kind of hard, in my opinion. Again, I'm not gonna be the best one to give you advice on affiliate stuff because I just don't do much of it. But I can tell you affiliate site for just one product, I don't think is the best idea, Sam. Only because you gain more traction over time with a site that you're gonna continually post to and update.

Unless you're gonna be continually updating this one small affiliate site, as you mentioned, about one product, if you're gonna continue to add content to it, then it would make sense to have like a syndication network because you'd be constantly adding, publishing content, reviewing products, or whatever. That's why I said … Let me back up for a minute.

Typically, some of the best affiliates that I've met, like for example, Jeff Lenny, Jeff Lenny is a really good affiliate marketer, okay, I'm not sure if you're familiar with Jeff Lenny, but he's somebody that you could model. He's got basically an authority type review site that he's built for reviewing products and such. That's typically how I've seen most people get long-term traction with affiliate sites, especially if you're just reviewing products, is to create some sort of product review site that you're gonna continually update. That's gonna keep it fresh. That's gonna help you to develop authority over time.

The problem with a single product-type site is that it's hard to build authority with that and it's also hard to continue content marketing about that one particular product, so they don't ever really gain a lot of authority. Now, depending on how competitive it is, you may be able to just throw up a one page site or whatever and rank it and do very, very well, especially with launch-jacking because it's a new product. It typically means there's not a lot of competition because the product name is a new name, or there's not a lot of competition for it yet.

But that's why I'm saying, again when I was doing launch-jacking stuff, we were able to get some really good traction with just YouTube videos and Press Releases. Press Releases were one of the big parts of it. But we did a lot of YouTube spam and Press Releases and RYS Stacks. Yeah, drive stacks work great for launch-jacking because again they're new terms usually, new search queries that you can optimize for.

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But again, like I said, long-term, if you want it to rank long-term, I would recommend that you go with a branded affiliate site, something you create a brand, it could even be Sam Bailey, you know what I mean? and then just review products consistently. That's how you wind up gaining traction over time.

Again, I'm not gonna be the best person to give you advice on affiliate stuff because I just don't do it. Marco, or anybody, you guys wanna comment on that at all?

Marco: I totally agree with you. Its brand plus keyword association when it comes to a launch-jacking right, and then he wants it long-term, well, it's gonna keep it long-term if Google gives it that association long-term, if it starts to associate the brand with whatever keyword it is that he's pursuing. In this case, it's whatever product or whatever small affiliate that he's trying to do, that's what he's going to have to do.

Now, yeah, of course, RYS is going to work, but you're going to have to keep adding power to that drive stack. You can't just do a simple drive stack and expect that, although it has happened, Virginia SEO.

Bradley: Yeah.

Marco: You can't expect to stay at the top when you have all of these people trying to rank for that and doing things every day to try to take you on. It means that you have to continue adding information and images and video and whatever it takes to stay on top. So, yes, drive stacks, press releases, we've had great success, link building, everything in conjunction.

Bradley: Yeah. Also, one thing you might wanna consider, I had a lot of success with driving traffic, especially for launch-jack using Google Ads, formerly Adwords, because it's a new product. There's a ton of SEOs that … Again, when I did some launch-jacking training for, what we used to have was, we used to have something called the Master Class and I did several launch-jacking projects sites-, campaigns, excuse me, during that training.

We did really well each time we did launch jacking, but one of the things I started to do was set up you-, excuse me, well, YouTube Ads as well, but Google Ads from search and that tends to work really well too because, again I was trying to launch jack affiliate-, excuse me, internet marketing products. So, other training, internet marketing training products, or WordPress plugins, or whatever, just other IM-type products.

You'd end up competing with a bunch of other people trying to launch-jack too and it's a time-consuming process to set up launch-jacking. I even had developed some processes for some VAs and we were targeting various IM products when they would launch. We would publish a press release and all that kind of stuff and it would work fairly well.

But like I said, it was so much easier just to set up a good, what you call the bridge page, don't ever say that to Google Ads though, but it's really a bridge page where you basically set up a landing page that you could do a review of whatever product it is you're trying to promote. Make sure it's a well-done landing page though, that is content-rich, in other words, it could have a video but also have good text on it to where it's not a blatant just affiliate-type page if you're adding value.

Google Ads, they'll suspend an ad if they think that it's a low-quality page or a thin content page that is only used to promote an affiliate link. But I've had many landing pages that were, again they're bridge pages, don't ever say that to Google, but they're bridge pages where all I was doing was promoting an affiliate offer, but I fleshed it out well. Because of that, it would stick and Google Ads would accept it and then I could drive traffic using Google Ads for really inexpensive because it's a new product name, it's a new keyword so there's not a lot of people competing.

Again, for launch-jacking, you'll get a ton of SEO, a lot of IMer's that will try to launch-jack doing various spam and SEO stuff. But very few target using Google Ads, at least in my experience a couple years ago. It's been a couple years since I've done any of this. I found it to be a lot easier and more efficient to skip all the SEO stuff and just set up Google Ads for launch-jacking.

That tended to work really, really well because it I could cut, what used to take me if I was going to develop out the launch-jacking campaign and do all the work myself, which I used to do, it would take me sometimes two days to really develop all the stuff out. I'm talking about the video spam, ordering press releases, setting up a WordPress site, or at least a page or a landing page or whatever. All that kind of stuff was a real pain in the ass to set up.

Then once I trained Vas, even then it was still a lot of work, even if I had a VA that would set up an entire campaign, a launch-jack campaign in a day, I'd still be paying that VA for a day's worth of work. Whereas I could just go into AdWords, or Google Ads now, I could go into Google Ads and set up a campaign in a matter of 20 minutes after I built the landing page and then the traffic could start within hours. Once the ad gets approved, traffic can then start immediately. Then it was just like, as soon as the launch was over or the shopping cart closed or whatever, then I could just turn the ad off and I'm done. You know what I mean? I made my money and I'm good to go.

So, that I found to be more efficient, Sam. What I'm saying is you could do a combination of both. If you're trying to have something that's gonna rank long-term, then I would recommend, like what Marco said, that you're gonna have to have something that you're gonna update with content regularly. That's why I recommend having a syndication network if you're gonna do like a review site where you're gonna review more than one product. But you can jump-start your traffic with Google Ads, at least initially, and get placed right at the top of the page. You might wanna check into that as well. Okay.

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Something else I like about that, Sam. Remember, if you're driving people to a landing page, whether you do it with SEO or Google Ads, always try to build a list too. Instead of just point people from that page direct to the affiliate offer, try to put them through an opt-in gateway somehow so that you can build a list, because you got to think about it.

Also, make sure you're using remarketing, Sam. Even if you decide not to do Google Ads for this affiliate campaign, I would still make sure that you have Google Tag Manager added to your landing page or your site, depending on how you're gonna build it out and make sure that you create a remarketing list because, depending on, if it's an offer that's gonna be an evergreen product or whatever that's available for purchase beyond just the launch window, then you can build a remarketing list even if somebody doesn't opt-in.

If you put an opt-in on the bridge page to try to collect email addresses that you can market to them via email at a later date, that's great, you should still try to do that. But even if you don't get somebody to opt-in, if they land on your page, now you've cookie them and they're on a remarketing list, so you can still market to them. If you know what particular product or service it is that … They landed on that page, there's an interest in that product or service, then you could potentially even serve ads to them via remarketing for other similar type products.

My point is, you absolutely, beyond a shadow of a doubt, you should try to collect emails via opt-in if possible. But at the very least, if you're driving traffic, you should be building a remarketing list because that way you can continue to market to that visitor that would have otherwise been a lost visitor if they didn't purchase or opt-in. Does that make sense?

Anyways, definitely, that's a good idea. I'm using remarketing for everything, guys. I love it. It's great. I mean, even for local stuff that I'm doing, remarketing is so powerful, guys, and it's so inexpensive compared to cold PPC.

What Are Your Thoughts On Using Firebase Dynamic Links As Replacement To Soon-To-Be Defunct Goo.gl Shortener?

Steve. Steve says, “Happy New Year and thanks to all Semantic team for these Hump Day Hangouts. Looking forward to another great year.” Thanks, Steve, we appreciate that. “As Google phases out the goo.gl shortener, closing March 30th, their replacement is Firebase Dynamic Links, which, in addition to a link destination, can also have a builtin title, description and image for social media. What are your thoughts on these? Will you use these in place of goo.gl? Are there any SEO advantages from keywords in the title, description or image exif data? Thanks.”

Marco looked into that several months ago or a year ago now when they first announced that Google URL shortener was going to be shutting down eventually. One of the problems with the Firebase links is they are all 302s. Is that correct, Marco?

Marco: Not necessarily.

Bradley: Okay. Can you expand on that a bit?

Marco: Yeah. You can make them 301.

Bradley: Oh, you can?

Marco: You can.

Bradley: Okay. You're short answers today, aren't you?

Marco: Yeah. Go read all of the shit that I read through to find that. I'm not giving it away.

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Bradley: Okay. Well, there you go, Steve. I tried. Yeah, okay. It was my understanding because I remember Marco talking about this. I was unaware that you could make them 301. I'm not sure how you do it, Steve. I have not researched this at all because, as far as I was aware, they were 302 links and I said, “Well, that kills that.” But, yeah, just go do some more research, I suppose. I tried to give you a better answer, Steve. I'm sorry I couldn't.

Marco: Just to add a little bit to that, we're going to have our own shortener in MGYB. It should be ready by Friday. If not, sometime next week. Then, we'll do tests and make it public before Google phases out their shortener and then we'll just power up our own. That's what you should do. I mean, we're not going through Firebase, but Firebase allows you to do that, to set up your own link shortener.

Bradley: There you go. There's some benefits to doing that too because you can power up your domain that way too.

Should You Use One Schema Markup For All Pages Of A Multi-Location Business Or Should Use Specific Schema For Each City Page?

Scott Walker. What's up, Scott? He says, “I have a client whose business has three locations, should I use Schema markup with all locations on all pages then use just the specific Schema for one location on the individual location/city pages?” No, Scott. If you have a business with three locations, there's really one type of markup that you should use, it's what's called “organization markup.” Another substitute that will also work is called “corporation markup.” Either corporation markup or organization markup would be listed on either the site header of the main domain.

Most multi-location businesses are going to have a root domain, right, guys? They're either gonna have location pages for each individual location, which are inner pages of the root domain, or maybe perhaps subdomains with a WordPress installer, an HTML page for each location on subdomains, it's usually gonna be one or the other.

With the organizational/corporation markup, you can put that in the site header, if you're using JSON-LD markup, you can put it in the site header and that can be across, like a global site header. In other words, it goes across all pages, which in organization markup you're talking about the corporation itself, the entity, the main corporate entity, then you can list the individual locations.

But on the individual location pages, whether they're inner pages or on subdomains, however you have that worked out, those should only have local business markup for that particular location. Organization markup can go either globally across the site in the header, except for on individual location pages, or you can just put organization markup on a locations page which lists all of the locations, but then there would be a link that clicks through to the individual location landing page. Or you could have it on a Contact page or an About Us page. That's per Google's recommendations, by the way, guys. So, I would definitely look into that.

Also, there was something else, let me pull this up. I just had this up earlier today. Organization schema, Google, there we go. There's an SEMrush article right here. This is a really good one. This is where I learned, this is actually where I stumbled across the @id page stuff that I basically developed from this article. Way back in February of last year is when I had talked about the local iFrame loop in Syndication Academy. I got that idea, that idea was sparked from this article right here on SEMrush. Okay.

Essentially, if you scroll down here, you'll see there's organization. This is corporation markup here. But then there's the organization markup, which you can select which type, okay, that's how you get a bit more specific. And local business schema, okay, that's where you would go all the way down to the individual location. If you scroll down here, it talks about @id page and all that kind of stuff. This is a really good article. I'm gonna drop this on the page. I would recommend that you spend some time kind of going through here and reading this. Okay.

By the way, Scott, if you're in the Mastermind, which I think you are, Muhammad actually just had posted a very similar question in the Facebook group. I answered it and I gave some live examples there of how I have it on some of my sites. Go check that Facebook group for the Mastermind and you should find that thread and read through it. You'll see some examples of some of my own properties where I have organization markup with individual locations and all that kind of stuff. All right. Keep moving.

Is It Best To Use City+Brand Name When Building Multiple GMB Sites In The Same Geographical Area?

Michael. What's up, Michael? He says, “Happy New Year, Dudes! Short GMB question. If building multiple GMB sites in the same geographical area, and I want to build a brand, is it best to use the city plus brand name in the name so that Google doesn't see it as a spam site? I was going to use the same for each location, but MGYB customer service suggested I not do it that way. How do you do it? Thanks.”

Okay. I'm not sure why that advice was given to you because, if I've got several assets that are in the same city, with the same city name but they may be different zip codes, I'd still use the same name for all locations because the other data points within the NAP are gonna be unique. If you're trying to build a brand, a pseudo brand anyways, then I recommend you keep all the name the same. It makes it easier.

The problem with creating, trying to create a different brand for each location is that it sucks. It's a lot of additional work, right? One of the things I've done, as you probably know, Michael, or anybody that's been through Local Lease Pro or in the Mastermind, they know I'll use a pseudo brand, like Local Tree Pros, for example, or something like that, and then I'll just name it City Tree Pros as the actual location name.

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But if I've got, let's say, three assets in the same city but they're in different zip codes, then I would name it that, let's just say, Cal Pepper Tree Pros, let's use that as an example. There's only one zip code in Cal Pepper, but let's just say that I had three different locations for Cal Pepper Tree Pros. Then what I would do is I would have all three of them named Cal Pepper Tree Pros, but the physical address when the verification occurred to get the GMB verified, the physical address would be unique, the phone numbers are all gonna be unique, the web addresses are all gonna be unique. Even if the name is the same, that's perfectly okay because the other data points are unique.

I'm not sure why MGYB customer support would have said not to do that. That's something, Marco, maybe you and I should chat about with whoever gave that advice because I want to make sure that we are giving a code the standard answer to everybody. Michael, in my opinion, I would still go with the city name-, or excuse me, with just the brand name, or if you're doing city plus brand name, if that's how you're naming your GMB assets, then if you have multiple locations within the same city name, do like I mentioned, you're gonna have unique data points for the NAP other than the name, so it should be okay.

I've never had any issues with that, guys. I've got many, many, many clients as well as lead gen assets out there guys that are multi-location. They share the same name and I've never had any issues with them. The only time that there's issues if you share the same phone number or if you share the same web address. Which, again, I've seen problems where people have multiple locations and they share the home page URL of their website as the landing page URL for their GMB assets. That's wrong. That creates NAP inconsistencies. That ambiguates data and that causes problems.

If you're going to have the same name and you're going to use inner pages, or for example, again, if it was one company and they have just one domain they don't have separate domains for each location, then you should use the location page, which is a separate landing page on the domain for each location, as the website URL in the GMB listing because that makes it a unique URL per listing. Does that make sense?

That's my advice to you, Michael. Marco, do you have any suggestions on that or anything different to say?

Marco: No. It's just the way that Rob recommends it. It's something that we found that works really, really well at just getting tons of calls.

Bradley: What's that, putting the city name?

Marco: No. By putting different names within the geolocation, within the geographical area.

Bradley: Okay. Yeah. I haven't tested because I … Again, the reason why I haven't tested that is because I don't want to have to create new brands. You know what I'm saying? I wanna go with one type of pseudo brand that I can scale and that way I don't have to come up with a different brand name each time. If I've got three assets in one city, I don't wanna have three brands. Does that make sense, guys? That's why I do it that way. It's more of an efficiency thing for me because we're scaling so much. It would be very difficult to continually come up with new brand names and new logos and all that shit. It would be an enormous amount of work.

Andreas says, “How will we be invited to your webinar on the 14th?” If you donate, you'll get an email with the notification.

Marco: No. If he's on our list, he'll be notified what it is that he needs to do. If he isn't, then how you do it is you donate, then you contact [email protected] and get all the information that you need.

When Is The Release Date Of The New Version Of Jeffrey Smith's Ultimate SEO Plugin?

Bradley: Okay, there you go. Jordan's up. What's up, Jordan? He says, “Any insider news, I know you all are tight, from Jeffrey Smith on when the new version of Ultimate SEO is coming out? No. I can follow up with them now, Jordan, and find out. Let me make a note of that. Because I actually asked him about it just last month, or in December, so just last month, I asked him specifically about it because we were talking about it in a webinar somewhere and I wanted to promote it. I was asking if he had the new one out yet and he didn't, he said he was working on it though. I think it's gonna be out this month at some point, but it might be February. I'll just make a note of it. All right. I'll find out.

Greg Drebert, if you're on then you know because you're real tight with Jeffery. You can always post and let us know if when the launch date is. You look like you are live, Greg. If you can shed an insight, that would be great. If not, I'll reach out to Jeffery and find out, Jordan, and I'll ping you back either in the Syndication Academy Facebook group or next week on Hump Day Hangouts. Okay.

Jim says, “Ass.” Okay. That's quite a way to start a question. “I was in the process of typing out a bit of a long specific question and the browser refreshed or losing it all let's try again but shorter.” Yeah. By the way, if you're at the 59 mark on the clock right before the webinar starts, when it turns to the zero, the top of the hour, yeah, the page refreshes automatically for Google Event pages. So, yeah, next time type your question out in a text file or notepad file first, that way if that happens you don't lose it. Don't you hate that? Okay.

Would SM Techniques Work On Brand-Based Adult Websites?

“Hey, SM gang. I have a question about whether the SM techniques work with non-local, more niche clients. Marco might be the man to ask because he doesn't give a fuck. You say that the techniques should work for any niche, but has anyone tried them with a non-brick and mortar adult client?” If Chris is on, he used to do a lot of that kind of work. “As in a client that operates one or more adult content websites that are based on the brand, rather than the business. In most cases, there probably wouldn't be a GMB to work with. Does G treat adult sites differently when it comes to these mainstream tactics?”

I've never done anything in the adult industry. I know Chris has. Chris, if you're still on, do you have any insight? Is Chris still on?

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Marco: No. I don't I think he and Adam dropped.

Bradley: Okay. All right. Well, Marco, can you … I've never done anything in the adult industry at all.

Marco: No. I mean, I haven't. I did but that was just way back in the day I had a client. Dude, I don't see why it wouldn't work. I mean, seriously, how we developed RYS Academy and RYS Academy Reloaded is that we found the document ranking in Google and it was full of just porn links and just porn stuff and it was ranking like crazy, the G doc. It's one of the things that sent Dr. Garry down the rabbit hole and sent me into thinking how to put it all together into one cohesive unit to push all of that power over to whatever it was that we were trying to rank.

So, if a G doc ranks for porn, there's no reason why anything else shouldn't. I'm just reasoning it out. It's not something that I'm going to try because I don't have a client to do it with. But, Jim, I mean, this is a test in the making. As far as GMB, why wouldn't you try to …? This is what my webinar is gonna be all about on Monday the 14th, why wouldn't you want or try to create the Entity for this so that it's just clear with Google what it is, what all the assets are, where they are, and they all belong to one brand and you try to that the brand plus key word association? I don't see why it would be any different. Of course, it would be filtered for adults, but I mean, that's your market anyway.

Bradley: Yeah. But actually, because I was just thinking business category for the GMB. Guys, they do have media company as a business category, so you could set up a GMB listing for that brand and label it for the GMB business category as a media company. I don't know that that would be filtered out unless it had something offensive in the title of the business name, the GMB profile name, if that makes sense.

Yeah. Sorry I can't shed more light on that. Jim, if that's a question that you would like answered more, I can always post, or with a better answer I could always ask Chris P to shed some insight, because I know he did a lot of work in the adult industry for a while. I don't know if he still does or not, but he did for quite some time, so he might be able to give you some pointers too.

Jim, you might even want to post this question in whatever group you're a member of Facebook group for Semantic Mastery. That way we could get some comments going on over there. I'm sure there's probably some others that have done adult content stuff that could probably help out too. I'm sorry I can't give you, I've got zero experience doing any marketing for adult content sites, guys.

Marco: Yeah. Too bad Jason Quinlan has gone underground or he'd be perfect to answer this. But I'm looking at the categories right now in Google and they have one for adult DVD store, adult entertainment club, adult entertainment store. So if they allow you to verify that, I mean, just looks for the category, I don't see why you wouldn't be able to verify something along those lines and then build your entity that way, see which one fits. If none of them fits, go general.

Bradley: Yeah, media company. I was just thinking, Jim, if you were dealing with online website stuff, a media company might be a good category too. Anyways check it out, post to one of the other groups, one of the groups that you're a member of and see if you can get some other people that may have that some experience, Jim, to comment.

Does Any Of The Semantic Mastery Team Member Buy The Annual OMG Machines Package?

Happy New Year to you as well Scott. Andreas says, “Thanks for the affiliate marketing tips, Bradley.” You're welcome. Jim says, “One more quick question for SM or anyone else on here. Does anyone on here buy the annual OMG Machines package. It rings in at 5k, so it's not for everyone. Is the information worth the cost? Something that can be implemented into an SM strategy? Thanks.”

I do not. I was a member of OMG, that's how I got introduced to Network Empire, it was back in 2012, 2013. For one year, I was in OMG. Then, I got introduced to Network Empire at the OMG live event. I think it was their first one. It might have been their second one. But Network Empire was there and that was where I kind of took the Syndication Academy, at that time we call them IFTTT SEO Academy, and then kind of learned how to really power that up.

Part of the reason I got away from OMG stuff, and I'm not talking about anybody else out there, guys, that's not what this is about, but I got away from the OMG stuff because it was mostly, at least back then, I haven't been a member for several years, but it was mostly about PBN stuff. Like how to go out and buy really powerful domains and build PBNs and not create footprints and all that kind of stuff.

That works. That did work a lot better. But we found methods that … I didn't like the whole PBN thing. I got tired of building private blog networks or building sites and trying to hide footprints. It became more and more difficult and less and less effective without going through all of the … In other words, unless you went through all of the trouble on how to find really powerful domains that were relevant and then how to set them up properly without footprints and all that kind of stuff, then they weren't as effective. If you did all those things right, then they could be really effective.

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But I found become increasingly difficult. I stopped doing PBN stuff and worked more on content syndication and the kind of stuff that we that I felt like was more long-term and more sustainable, which is why I went with going more than Network Empire out. Then, we developed out our own products and our own stuff. RYS Academy being one of them and Local PR Pro and Local GMB Pro and all of these own methods that we've developed on our own that have absolutely nothing to do with PBNs. Nothing.

Guys, we rarely even talk about external link building because we don't need to do it very often. When I do now, I primarily just use Press Releases as my external link building method. My point is, personally, Jim, I wouldn't spend 5k on it. But that's just because we use our own methods, our own proprietary methods that tend to get us results without needing PBNs. Again, I don't know that that's what they're about anymore guys. I'm just telling you that that's why I got away from it.

If anybody else wants to comment on that on the page, I'm certainly open to having people comment on what their thoughts are on there, guys, but please keep it civil. We're not here to pick fights with anybody. Don't start none, won't be none. You know what I mean?

Marco: Yeah. I don't have enough information to tell them one way or the other, and I wouldn't anyway. I wouldn't say, “Yeah. Go spend 5k,” or “No, don't spend 5k.” What I will tell you is, as Bradley said, back in the day that's what was done, that's what worked, and you did it and you moved on to the next and the next. Then came Network Empire, of course, Becker we met inside one of his Masterminds.

There's a bunch of information out there. What I can tell you is that we did our own flavor. We did our own thing. If I need a PBN, I build the G site and a drive stack.

Bradley: That's it.

Marco: And I add power to the G site and the drive stack. I push all of that power the way that we teach it, Local PR Pro, Local GMB Pro, Local Lease Pro, RYS Academy Reloaded. I mean, if you're not in RYS Academy Reloaded, I don't know why you're not in there.

Bradley: Yeah. Yep, there you go. All right. Ken, yeah, there you go. He got the donation link. Greg says to Jordan, “I just talked to Jeff.” See, Greg, you're the man. Thanks, man. I knew you'd come through. You always do, Greg. Thank you. “I just talked to Jeffrey. He'll throw in five extra licenses to the 89 five-pack for Mastermind members only. That's 10 total. Okay. So, you get 10 licenses for $89 for the Ultimate SEO Plus Plugin. That's the Buy link. Then, send him an email with the special I mentioned they get the extra five licenses. We'll be testing the new beta plugin this month.”

I thought that's what Jeffrey said. I remember, like I said, just last month when I was chatting with him in Skype, he said something about January. I didn't know if that was the launch or just the beta testing, Greg. But I appreciate you chiming in, Greg, as always. Thank you. So, it's coming out soon, guys. If he's starting beta testing this month, it's coming out soon.

Entertainment Agency, there you go, there's another one. That must be another business category. “Clients are clients and money is money. It's all the same work.” Yeah, I agree, Jim. I mean, I don't know. I've never been approached to do adult stuff. I'm not sure whether I would do it or not, to be honest with you. You're right, money's money. I don't look down on it or anything like that. So, you're right, it's all the same kind of work.

Marco: Yeah. That's just another niche. You go into whatever it is. You're going to get paid, that's how I see it.

Bradley: Oh, we're almost … Look at this, guys. Post some more questions because we got 15 minutes left and we're almost out of questions. That's rare. It's okay, it's only January 2.

Jordan says, “Also, if someone is a Schema wizard and wants to make a little cash, hit me up. I have a large international travel site migrating to epicenter CMS and the dev team is installing Schema but not using JSON-LD. I need a set of eyes that gets the non JSON-LD type of schema to make recommendations.”

Yeah. Jordan, I would reach out Ryan Rodden Skeema Pro, I think skeema.pro. I think this is it. Right here. Reach out. I'm gonna post this link on event page here, Jordan. Ryan Rodden, he was a Mastermind member for quite some time. I don't know if he's still in the Mastermind or not, but he's a Schema pro. The site he set up specifically because he got tired of people asking him all the time questions of like, “Hey, would you look at my structured data?” so he set this up and just like he said, “Yeah, I'll take a look at it. Go buy it here.” He'll either generate the code for you, or he'll do a structured data overhaul, or he'll review existing structured data, and all that kind of stuff, you just have to purchase it.

But anyways, Jordan, if you've got a big site or whatever, just reach out to him, see what he can do for you. Ryan Rodden for schema work. Or I refer you, by the way, or the Semantic Mastery referred you.

Hey, where's my comment? There it is. All right.

Scott Walker, “I belong to OMG. Very nice people. But I agree with Bradley, Semantic Mastery is far, far ahead on Local GMB, Google Maps techniques.” Well, thank you, Scott. Appreciate that. Yeah. I mean, like I said, guys, I don't know whether they do much with local stuff or not, I know at least back in many years ago now, I mean, you got to think that was 2012 to '13, I think, when I was a member with them. That was shit that long damn time ago. I don't know what they're doing now, to be honest with you. So, you'd have to, Jim, decide on your own really. It's not really much I can help you with on that.

Marco: I have a question for Jordan. All right. There's three types of Schema-, or excuse me, structured data that you can go with: RDFa, micro data, or JSON-LD. Google recommends JSON-LD. Why wouldn't you go with what Google recommends? So now it's me asking a question during Hump Day.

Bradley: Wow! Now I gotta wait for the answer because there's latency, some delay.

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Marco: I'd like to know why. Is it the CMS that doesn't allow for a certain type of structured data? Or is it the client? Is it you? If it's you, why? I mean, this raises a lot of questions, right? Since Google says, “We recommend JSON-LD. This is the way you should do it. This is the way you should go. This is what the bot wants. This is what the bot is coded for.” It'll understand all the other, but you I'm just wondering.

Bradley: Yeah. Well, while we're waiting to see if Jordan replies here, he goes. “That's what I want to argue. Use the freaking JSON.” I agree, Jordan.

Marco: I can give him a page where Google recommends it.

Bradley: Yeah. Do that because then you could go show the web developers and the owners of the company, say, “Here, this is Google saying that you should use JSON-LD. So, why are we doing it the other way?”

Marco: We have Quentin just dropped something in there from South Carolina.

Any Suggestions On How To Use SEO And Google Ads To Rank As One Of The First Musicians In Charleston, South Carolina?

Bradley: “Hello, guys. I live in Charleston, South Carolina. I'm a full-time musician. I play drums and lead sing. I'm looking to be one of the first musicians in Charleston to really use SEO Google Ads the right way. Any suggestions?” It's a really good question. That's a good question. I don't know. SEO and Google Ad, I'm trying to think of how you could do with GMB stuff, but I don't think … It'd be very difficult because as a musician you're gonna travel to different venues to perform instead of have your own venue. You know what I mean? Most likely. So, that would be difficult.

But to use SEO and Google Ads? Well, it depends. I mean, again, that one I'd have to think through quite a bit, Quentin, because it's not something that I've done in the past. But I would probably think that you would want to just optimize for your name or your band's name, either your name or your band's name, or both, or band or group or whatever. You see, you play drums, so I'm assuming you're in a band.

My point is, I would probably optimize for that because as people get to know who you are, they'll start searching for you or your band's name. So, I would optimize for that. I mean, you could go generally to start getting some exposure. For example, I don't really do searches for music in my town so I don't really know what type of search queries people would look for, but you could start, for example, let's just walk through this. We got a couple minutes.

Go to Google Trends. That's where I would start because that's where I always start. For any type of new industry, guys, whenever I'm trying to figure out the best way to start marketing via SEO or even Google Ads at that point, I always start with Google Trends. Always, okay? Come to Google Trends. I don't know what kind of music you play because you didn't specify, but I don't know, let's just see what live music brings up.

I just put live music in. By default, it's gonna be set for United States and it's gonna show data for the past 12 months. But what I would do is I would narrow this down from maybe down to a city level. So you said Charleston, I'd start at a city level, but you might have to broaden it out a little bit. Charleston, South Carolina, right? That is what he said, right? Yeah, South, Carolina. Okay.

Then, this isn't only for the past 12 months, sometimes that won't be enough data, especially on just a city level. You might wanna pull it back to either the regional level or even to a state level, which I'll demonstrate that here in just a second. Right there. We've been talking about this for months now, guys. Ever since July 2018, the near me keywords are by far the most rapidly growing keyword type of query, a near me query.

That's where I'm starting for all my GMB assets now is I'm starting looking to do location research with near me keywords. That's where I start with my research. This just goes to show you, live music near me in just the past 12 months has had 120% increase in search interest in Charleston South Carolina. So, specifically in that city.

My point is, you could literally start optimizing for live music near me. That's a search query that could be optimized for. How do you do that? Because people ask me that, “Well, how do you optimize for near me keywords? It doesn't read naturally.” Well, for example, with GMB posts, Google My Business post, we do a lot of, and again, I just mentioned that's where I start now is always targeting near me keywords because they're driving a ton of traffic right now.

Well, put in like the first line of the GMB post was did you just search, and then we put in quotes, live music near me, question mark. Well, look no further, you just found it. Then, you can spit out some details about the venue and your business-, or, excuse me, the band. Obviously you'd want to associate live music near me with your band name. You'd wanna make sure that your band name was present and that post, as well as maybe the venue that you're performing at, that kind of stuff.

That way you're working that keyword directly into within a non spammy way. Did you just search live music near me or just search live music near me or there's multiple ways you could reword that to where it still reads? Okay. That's one way you can do. Live music Charleston, obviously, that's with the local modifier. These are just rising terms. If you take a look at the top terms, apparently, that's it.

But my point is, you can start targeting with those as more of them as a general way to get people to introduce to who you and your band are. But then what I was saying was, as your notoriety begins to increase, as you become more known in your local area and beyond, then probably I would recommend optimizing for your band's name, or your name if you're the lead or whatever. That's because people will begin to search for your name through brand and that's so you optimize for your brand name and that way you come up and you can control really the conversation via Google about your brand, if that makes sense. That's reputation marketing 101, right?

I don't know, I would start there something else. You could do like I said is back out a little bit. If you take a look at like South Carolina or 12 months we could actually bring it back, let's say, five years and that's kind of should bring you some more live music Charleston, South Carolina tonight. These are just rising terms. You look for top terms. Again, same thing, it didn't really add much. Something else you could do is, let's bring it back to 12 months, but back it out from Charleston to the whole state level. Okay.

This should bring back some different data. It looks like it didn't really. There we go. If we look at top Charleston live music, live near me live music Myrtle Beach, Greenville, South Carolina. There's just a handful of them there. Again, guys, that was just one keyword live music. I would try to figure out like, if you're in a rock band, rock music maybe, whatever type it is you could start just use Google to start trying to identify the types of queries that people might be searching for and indigent or drill into those keywords more, those search queries more.

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For example, let's do this, I mean, I know it's about time, but you could go to Google and search for, like if I said, live music actually, shoot, live music and it might not, yeah, it will. If I did live music near me, something else searches related to live music near me. So you could find other types of related search queries that people in Charleston, South Carolina search for that could give you additional ideas for stuff to optimize for.

That's what I'm saying you can use trends and Google search to find all these types of related search queries and things that you can start to use in your content marketing to start getting exposure for those, for your band. Does that make sense? So, that's what I would do hopefully. Hopefully, that helped you out a little bit. Okay.

Is There Any iFrame Stacking That Can Be Done In A GMB Via The Local Lease Pro?

“Hey guys, when you just have a GMB via Local Lease Pros or any iFrame stacking that can be done? Vince, yes, go back and watch the updates. If you're in Local Lease Pro, go look at the update module that was just added last week or it might have been two weeks ago now. The updates module, I specifically put training in there for how to set up an @id page, which is iFrame stacking essentially.

Go take a look at that. That's in the updates module of Local Lease Pro training. Okay. Everything you need is right there for you, Vince. Scott says, “Marco, I just donated. Great of you to do this for school kids.” Yes, it is. Thanks, Scott.

Jordan says, “Idea for band. If you have a fanbase that likes a similar band, example, Radiohead worked that angle as well. Yeah, that's true. It's true.

Jim Wells. “Marco, will I still be on the list from donating before I wasn't sure if that carried over?” It does, doesn't it, Marco?

Marco: No, it doesn't. This is a brand new webinar, brand new information, brand new donation.

Bradley: Okay. There you go, Jim.

Marco: Come on, guys, it's for a good cause. I'm not asking you to donate a million dollars five, 10 bucks, 25 bucks, whatever your heart tells you to donate. Then, yeah, listen to the information and let me know if it was worth it.

Bradley: There you go.

Marco: As for Jordan, he says that it's a huge international travel site and that it's the devs doing it. You shouldn't let the devs do the SEO Jordan, ever. They think they know until you show them, no shit, stick to coding and let me do my job, make it easier for me, and then just show that. Google recommends JSON-LD and see where you can go. I know that you're gonna get a lot of push back because that's the way they want to do it. But it's not what you want to do, what you should do according to what Google is recommending.

Bradley: There you go. Looks like we finished up right on time today, guys. Wow. That's a great way to start the year. That's rare. We appreciate everybody being here. No Mastermind webinar this week, but we will see you all next week for Hump Day Hangouts. Thanks, everybody. Thanks, Marco, for hanging out.

Marco: All right, man. Bye, everyone.

Bradley: See you, guys.

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