Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 280

By April

Click on the video above to watch Episode 280 of the Semantic Mastery Hump Day Hangouts.

Full timestamps with topics and times can be found at the link above.

The latest upcoming free SEO Q&A Hump Day Hangout can be found at https://semanticmastery.com/humpday.

 

Announcement

Hernan: Oh man, we're laughing I never no one will ever know. What's up, everybody? Welcome to Hump Day hangout Episode 280 for the 25th of March 2020 Welcome everybody that you guys are having an amazing day. And before we go into what we have in store for you guys today. I want to say hello to everyone and I want to go in order so Adam. What's up, man?

Adam: Hey, not much. Thanks for Hernan's taking over and doing the heavy lifting here to get us started while I tried to take over for Bradley. It's actually more complicated than you think to get this stuff going. So it's like oh my god, there are three screens. This is all gonna fall apart but it looks like we're live. We're working. So anyway, I can't complain. Things are going pretty well here for me in the Bay Area. I was about to say going well, but you know, with everything that's going on. I know there are some people around here who are having a tough time and you know, it's interesting. I feel like I've actually been busier over the last couple of weeks than over like the last three months. So anyway, just a little personal insight but overall. I can't complain, man things are good. Thanks for asking.

Hernan: Awesome and you know, Bradley does it with one screen. You know, he does it with one monitor. What's up Marco? How are you doing, man?

Marco: You can see what's going on. You can see how I'm doing right? It doesn't change. It doesn't. It's Groundhog Day. It's bright. It's sunny. It's beautiful in Costa Rica. Yes, we're inside, but I can still take a step outside. And it's sunny and it's more beautiful. And I can go and play with the kids like, everything's good, man. Everything's good.

By the way, 280 trivia the US had had a cannon in the 50s that shoot like, like 20 miles. It had an effect on rain. It was a 280-millimeter cannon called the atomic cannon atomic. And by the way, just I don't know why 280 just brought that up some of the stuff that we learned in the friggin military. It sticks with you.

Hernan: That's awesome. That's it.. What's up, Chris?

Chris: yo groundhogs are back in the cave, unfortunately here. We are back at freezing temperatures, but I'm fine and it's sunny outside, usually during the day. And yeah, I'm still praying for a better internet connection. Like, everybody's fucking watching Netflix here apparently. How are you doing?

Hernan: I'm doing great. I'm doing great. Actually, that's global. You know, I have a couple of friends that they work in a couple of mainframes around the world and you know, managing connections switches and all that stuff. And you know, the servers are definitely you know, overloaded around the world. So it's not, you know, it's like everywhere. So anyway, I'm doing great, we're healthy, we're good. We're inside but you know, doing to do and try to help people with the Hangout, which by the way, if you're new to Hump Day Hangout, welcome. If you've been around for a while, welcome as well the main point of this forum this space is to help you guys as many questions as possible when it comes to a digital agency and growing your digital agency SEO, pretty much whatever you need to grow your digital agency if you really want to take it to the next level we have a program for that. It's called 2xyouragency or double your agency. The promise of that program is that we will help you get more clients and getting more free time so go 2xyouragency.com.

If you want a step by step methodology to rank your website, whether it's a new website or a niche website or a YouTube video, why not you need to get a copy of the Battle Plan it's really inexpensive right now. So go to battleplan.semanticmastery.com. We also have a slew of done for you services in case that you're a business owner that needs more free time so that you can focus on building your agency and not trying to do everything yourself. So go to mgyb.co to actually get that fulfill. And last but not least, if you want to come to hang out on a really high-level mastermind of people, digital agency owners that are trying to make it better. And we'll try to help them as much as possible. You know, you should consider joining the mastermind by going to mastermind.semanticmastery.com. So did I do it right?

Marco: Following up on that my ask Marco anything webinar is tomorrow afternoon at the usual time 330 Eastern. So if you're not in the mastermind, you should come to ask me anything I'll answer whatever I can if I can't answer that, if one of my other partners can ask for it. They each have their own webinars that they do. So we're offering five times the value because you get a webinar from each one of us now, instead of just one every other week. One, two, if you are in the mastermind, go to the Facebook group. On the event page, you're going to see everyone's mastermind webinar listed in there. Just follow the instructions for whoever's doing the webinar. I'm doing it differently than my other partners. I always like to be different tests, different stuff. So with that, see you all tomorrow and let's get to questions.

Sounds good. Go. What's driving? Who's sharing the screen?

Yeah, I didn't even think about it, man. We're totally lost without Bradley. Just kidding. Yeah, let's do this. I'll share my screen. All right,

Marco: I'm gonna stop my video because as you know, too much sun is bad for you guys. There we go.

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How Would You Rebrand A GMB Page With The Same Address And Phone Number As The Old One?

Adam: Let's see, it looks like the first question for today was Fitz. So let's say my clients switched real estate brands. Should they kill the old GMB or ask Google to change the name? They created another GMB for the new brand name. They are still at the same address, same phone number. The other GMB was not optimized. Okay, so, switch brands. Still at the same address and created a new GMB. So I'll let you guys handle this one man, GMB is outside of my area of expertise.

Marco: That's an entity fuckup in the making. Plain and simple, plain and simple. You have two different brands at the same address, right? The same address. Probably sharing the same entity information. He's saying the same address and same phone number. So two out of the three data points are the same. Definitely entities. Just kill one or the other or just, you know, call, you can call the Google rep and have them help you on this. This is legitimate. There's an orphan system in the same place. They just changed the name. Because when you start messing with stuff as I know, Bradley has had some success, changing stuff. I just tried to do something the other day, very simple, and it got suspended. Fortunately, we have a suspension reversal service in mgyb.co, which works really well because I was the original person who tried it out.

So at any rate, just so you avoid all of those issues, you can just call Google and have the Google rep help you through. Some of this is what I did. I'm an idiot, that's your client, of course. I mean, idiot, I was trying to see if I could change the name and I just didn't know what to do.  Act really ignorant. I didn't know what to do. I'm sorry, I'm sorry. I'm sorry. Flogged me with 10 wet noodles, but please help me out. And that usually gets you a lot of assistance. Because you know, business, especially now, right with, with all of the stuff that's going on. I think they're going to go out of their way to be really helpful, except that with GMB, like, they're really cutting back on the stuff that they're allowing. They're really cutting back on it. That could be one of the reasons why I got an algorithmic suspension, the other day gamma, I'm almost 100% positive that it's algorithmic, they don't have enough people to keep up with the GMB demand.

So I mean, that's what I would recommend, totally. If you want to try eliminating one and optimizing the other. Please remember that any changes that you make can get your suspension right now. And as a matter of fact, we were just talking in chat with Rob with the guy who does the suspension lifting. And they're on hold, even though they aren't lifted in the GMB sits on pending, until they'll come back full strength and we don't know when that's going to be guys. This is a really touchy moment to be fucking around with things that are really really important to the business. But what you have right now Fits that that that is totally totally entity ambiguity. And I can't tell you how bad that is and how difficult it is to then go and get rid of the ambiguity because I've had to do it.

Does YouTube Count A View If Someone Is Watching An Embedded Video On A Website?

Cool. All right. Well, good stuff. Next question. I'm going to go if it looks like Mike. So Mike Hello, superstars. Thanks, Mike. I want to embed a video from my youtube channel on my website. Okay, sounds good so far. Does every time someone watching the video on my site, YouTube countered that view, even if I set it to autoplay inside my website, and if you can please share a few tips about the website embedded general. Thanks a lot.

So yeah, I mean, you can see this. I mean, I'll start this off and let you guys chime in. But Mike, you can see this in your Analytics, right? If you go into YouTube, you see that they even break it down by you know, YouTube views. I forget the exact terminology, but I think they even have an embed view. Don't they? Or am I mixing that up?

Hernan: Yeah, embedded views. Yep.

Adam: Yep. So yeah, every time someone's watching from your site that's going to show up or if it's embedded in other places, you know, that which Yeah, actually more. If you want to talk a little bit about embeds, I mean, I can tie this directly back to MGYB services, but there may be something else here we want to, we want to tell them about.

Marco: Yeah, I mean, we have an embed service right in MGYB where you can get your video. And what it does and how we compare it is that you become a publisher for YouTube instead of just being a consumer or a user. And then you go out and you publish a video via video into the networks. So it really helps now the other part of this. Can you share tips about the website embed in general that I mean, there are no tips you take the iframe code, and you iframe it into your website, that's what an embedded and there are tons of YouTube tutorials on how to do that. I mean, do you just go into how to embed a YouTube video on a website and hundreds if not thousands are going to pop up. So that's the simplest thing. But it does count as a view. I agree totally.

Adam: cool. All right. Anybody else wants to chime in?

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Hernan: I do something similar to Facebook video as well. I know that whenever you embed a video on a page, you will also get those views counted toward that video. So I think that they're operating under the same logic. And the benefits of that is that then if you create, let's say, an audience of people that view your video, because you want to run ads to them, they also count towards and it will be put in those audiences as well, whether on Facebook or YouTube, so I think that counts towards that.

Marco: Well, it's the code right, what you're doing through an iframe is that you're displaying the YouTube page, where that video sits on your page. That's all it is. So what you're doing is, it's de facto YouTube on your page. So anything that happens on that page, of course, it gets counted in YouTube because it's part of YouTube to stop party will have your website that's why it's iframe on your website. The same thing with with with Facebook, it's iframe code and so it works on the same principle.

How Do You Best Utilize SEO Power Shields?

Adam: all right well next question dark biz I kind of want to say that's like a Darth business like something out of Star Wars But anyways, maybe it's something else. Question is I recently had a few SEO power shields from MGYB delivered and hopefully we'll need to order another four to five in the coming weeks great. Is there some material that shows me how to best utilize all of this is a bit overwhelming and I'm not sure how to make this work like you guys do. Many of my clients are local, so naturally, they want to rank in multiple cities would be great to know how to use the shield to accomplish this. I can think of a lot of the training that's available at mgyb.co. If you go there and check out the webinars that are available for free. But Marco, what else do you think?

We should be pointing to when he said he recently had it just updated Sorry, I lost it. He recently had a few SEO power shield delivered. And so how to best utilize it? Well, we tell you what did your link building with that because that's what you're going to need. If that's not enough to push your client where you want your client to be, then the next step is you order press releases you do a press release back that that's in a press release. Local PR Pro, excuse me how to stack press releases. And if that's not enough, then you link build into your press release stacks, and you continue your link building shouldn't stop it should be part of your monthly maintenance. It should be something that you build your client for. I call it the link building cycle. So you order the stack or the SEO shield with link building, and then Dadea knows exactly what to do. Then you start. Okay, so where do I go now? Well, you're gonna have to start looking at your Analytics and at your Search Console, start looking at where the traffic is coming from the start looking at where other opportunities are to do these juicy keywords that you might be ranking for a second, third page. You might need to expand the drive stack right with inner politics that that's part of my charity webinar series that we've discussed it. I mean, often so. Our YouTube channel is youtube.com/semanticmastery, use the channel search function. Bradley showed how to use it last week or the week before and you search for everything there. You start using the free resources. The Battle Plan is also a great place to get ideas on what to do, as you said, the webinars in MGYB.co and we've just done tons of public webinars. But if you want the real deal, I mean, it's the mastermind. The mastermind is the place where you can take you and guide you step by step on what you should be doing and how and why. Because there is a method to the badness that there is a reason why this all gets done, that there's something that we're trying to accomplish and all of this, and that's building the best entity in the niche because that's what's winning the fight right now. That's what winning the SEO fight is whoever has the best entity and the best entity and keyword relationship.

Adam: All right, with the follow up with that, Marco, is there something we can tell him he's saying to you know, his clients are local, and they want to rank in multiple cities would be great to know how to use a shield to accomplish this. I'm not sure how.

Marco: Again, you'd go by it by expanding the website into location. Now, it's not going to rank in the three-pack. This is Local, so there's probably a three-pack involved. You're not going to reckon in the three-pack. Because then what you're going to have to do is you need a three-pack in these multiple, it'd be a GMB in these multiple locations, or you're going to have to push so much power from that one GMB that you associate the new location with what's called the business central, simply meaning where that business sits geographically, and then where Google displays it in a radius. Right? So you're gonna need to extend that radius somehow and how you create that association with all of these different locations. I mean, it's not something that that you just do. It's something simple that you need to do it is as a matter of fact as part of Local GMB Pro. Another one of our courses, which you get a great discount if you join our mastermind. I mean, I can't emphasize enough then when you get to this point.

When you have clients, multiple, multiple clients, and you're gonna need multiple power shield. So you need, you need to know how to put all of this together, you need to be in the mastermind because that's where you can ask us questions. That's where you can talk to me directly and say, Okay, now what do I do? And we take you, we take you through a webinar, and you come and ask the question in my ask Marco anything webinar tomorrow, and I'm going to guide you right through it. And I'm gonna tell you exactly what it is that you need to do, and why. We can't do it in a free forum like this. I mean, this is a very complicated question. That seems simple, but it's very complicated. And yes, it seems overwhelming. But that's why we tell you to come with us so that we can guide you through the process. So that we can take you through we will hold you by the hand that we have to and carry you all the way through.

How Long Will The SEO Shield Get You Out Of The Sandbox On A New Domain?

Good stuff. All right, the next question, this one is going to get complicated and all I got to comment on at first but let's dive in. So first of all, appreciate this. Hi, guys just want to tell you that you are the go-to for making sense of the SEO expletive say shit. Oh, yeah, sorry, let me go ahead and reshare it. I'm trying to split it up. So we're not just focused on the questions. All right, so question first, how long will the shield I assume means that SEO shield gets you out of the sandbox for general? global national, local on an entirely new domain? I'm not sure I understand the question. I feel like the intent here is how quickly would the shield get you out of the sandbox to which I guess mine would be I wouldn't. I wouldn't know particularly and be something that I don't think you could say it would just be the normal amount of time Marco. Is there something I'm missing there?

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Yeah, he wants to know how long it takes to get out of the sandbox. He wants to know general, global, national, local each one on. It's all we don't know. I mean, Google is Google. They're the ones who know. What we do know is that once we start doing everything that we do, which includes running ads, right, ads for branding, which is again, another course that we have available, like I'm gonna have to say it again, available in our mastermind, to our mastermind members, right? So ads for the brand, this all comes together so that when Google sees this all they come crawling, and yes, you usually get 10 bucks. But if you do it right, the way that we tell you from the start, your onpage is tight. Your entity is right when you start pushing through the SEO shield, doing your press releases, running your ads, doing everything the way that we say do. It all comes together so that there is no sandbox, so to speak. When that happens, we can't tell you. I've seen it happened in a matter of a week 10 days. I've also seen it happen in a matter of six weeks. Land Solutions that work as a matter of fact was never sandboxed. Woods one of our cases that it was never sample, I started ranking for different terms almost right away. So that there's really no rhyme or reason to what Google does. Other than they're the ones who know. We know how to force things through and how long it takes. It's going to depend on how much you do to force it through and to force Google to recognize your entity as the best entity in the space.

Adam: Make sense. All right, let's hop into the second part. So he's asking next.

How Would You Use Three More Tier Rings To An Existing YouTube Syndication Network?

So let's say that you have a YouTube syndication so I assume starting with a YouTube channel with a single branded tier one syndication network, and then you have three rings and tier two to attach to that, so multi-tier syndication network. And let's say you were given the ability to add three more rings to where would you prefer adding these? Would you put another three rings on tier two, so that instead of having three rings and a tier two, you'd have six? Or would you put another three rings on tier three or another three rings on tier three syndicated from each single? Okay, I can condense this now. So would you just add them as additional tier twos? Would you attach one to one to tier two? Or would you stack them all on one, tier two and keep building that way? I guess is their preferred way of doing this. I personally haven't built out anything to be beyond tier two. I'm just using a multi-tier syndication network. So does anyone else have an input on this?

Marco: Daisy chain the tier twos. A very simple answer that I mean, there's no need to go into anything out No. All of the other things. I'd have to speculate on how and why. And you know, I don't like to do that I hate theory. I only know things that I've tried and the way that we've tried it, and the way that we've had success, and I know it's the way that Bradley's done it also is you just daisy chain a whole bunch of tier twos with the different syndication points right WordPress, Tumblr, and Blogger. I call them fanboys. Right at tier two, they're all fanboys of the brand. The brand stays the brand. It's a single brand, you wouldn't want to daisy chain anything on that branded network unless it's another property, another tier one property. Once you're a tier two, you just daisy chain them and you can do as many as you want, especially for YouTube, where as far as we know, and Bradley says there's a lot there are no footprint issues.

Sounds good. All right.

How Would You Silo A Business With one Primary Service & 5 Sub-services?

Let's go into the next one. Next one's from Marty. Marty says, Hey, I'm a local small business owner right on. I'm currently doing my own SEO because I'm tired of spending thousands of dollars and not seeing any results. And for now, I'm enjoying the challenge that is Seo cool. My website is currently structured with a service silo and a location silo. I offer one primary service and five sub-services. Should I be building out pages on my location pages for each sub-service? Or can I link them back to the sub-service page in the service silo? I'm not concerned about the amount of work to build out the pages but curious if the amount of work would be equal to the benefit I could potentially see in rankings. And then we got a good follow up question here for you after that, Marco.

Marco: Ah, yes, I see it. Good stuff, man. This is like riding in Bradley's wheelhouse because I'm not really a local guy. Yeah, unless it's GMB, right? I bet you're setting up your one primary service and five sub-services related to that service. Building locator pages for each sub-service? But wouldn't you be offering the primary service and then the sub-services in each location? Why would you split that up? Either I'm not understanding the question, or I don't see the logic.

Adam: Yeah, you can clear that up. Yeah. Marty, if you're listening, if you're live, if you can offer us a little because I was thinking the same thing. It sounds like you know, are you going to basically duplicate but just kind of doing it two different ways. But if we're misunderstanding that, by all means, give us clarification and we can pass this along to Bradley when he gets back so we can see what he would have to say about this as well.

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Marco: as far as my drink of choice. If we're talking about alcohol, I love rum. But it has to be really good rum. I have a bottle of 30-year-old age rum. It's Costa Rican. As a matter of fact, it's in Costa Rica maker. But there's another one in Nicaragua. That makes some just some excellent rum. Now it gets pricey when you start drinking that good stuff. And it's not meant to you don't throw that back. that's meant to be sipped. And you don't mix that with Coca Cola, or any other couple you guys do it. Coffee, which is my next favorite drink right? You guys should have coffee with garbage and it tastes like nothing like coffee tastes like. Coffee is delicious. You just black you need to add a little bit sugar, add a little bit of sugar and enjoy it, man. It's nothing like a good cup of coffee. But as far as does drink, man, rum. I'll drink a half an ounce and a half every five or six months. I'm not a drinker, but when I do, that's it. The 30-year-old rum.

Adam: Nice. Solid. All right, well. Let's uh, we're got this a reminder to get your questions and we got it just a couple of more, but I'm going to expand this. Let's go around real quick. I know. You don't drink much, but what's your favorite drink?

Hernan: I do like rum. I do run on Coke though. But, but so that's that. And then we have another thing called for men here in Argentina, which is like bitter type stuff. But that's basically what I have when it happens like once a year or something like that. So I gotcha. I'm not a drinker.

Adam: All right, Chris, how about you? Are you drinking these days in Austria and if so, what's your favorite?

Chris: No not drinking. Favorite drink is probably water or likes some nice tea. I know boring but it is what it is. But unlike me, my brother actually started home brewing. He's like cranking out like some good stuff from what I hear.

Adam: Cool. Yeah, my go-to would probably still be an IPA. So a really good IPA or double IPA. So, alright, now that we got the important information out of the way, we'll get back to the questions here. So Jordan says, Hey, everybody, keep your chin up. You got this keep throwing punches. Remember rocky Bell bow look like he was in trouble and see what happened there. Yeah, good. Good reminder, Jordan.

Should We Be Worried If Google Picks Up With IFTTT Syndication And RYS?

All right, so BB says should we be afraid if Google picks up to pick up with the IFTTT syndications and RYS? What about big competitors like Yelp or other big ones? What are the consequences of that timeframe? I'm not 100% sure what the exact question is here guys, do you? Do you know?

Chris: He probably hasn't understood like, the concept of syndication networks and RYS.

Marco: Exactly. That's exactly what I was going to go we practice entity-based, worry less SEO. If we were afraid of Google picking up any of our stuff, we wouldn't call it worry-less SEO. Dude, the last time I worried about a Google update was like when the first Panda came out when the first Penguin and all that. And not that I was afraid and just I saw it just messing with everybody and as SEO is over until it wasn't until we figured out what it was that we needed to do with that. Around the time when Brandi developed his IFTTT strategy and it started working really well. We developed other strategies, we started working with subdomains, those things who are worried about Google killing us with all that stuff, but the way we do things now, man, the whole point behind this, and then why we're calling it the SEO shield. And why we're calling it entity-based, worry less SEO is because we talk and code directly to the bot. And we fill the bot with so many variables regarding up our entity now.

I wish Robert here so that he gives you this, this explanation much better than I can. But Google is nothing but a relational database. And what it's doing is it's going out and collecting information first of all about the different niches. Let's call it a plumber, and I will go with the example of the DC plumber, and plumber in DC. Google goes out and finds all of the information it can first of all about plumbers, then if it's local, DC is, of course, a city. It's not just the capital of the US, lots of people there, lots of competition. And what it does, then it relates to information that it has about a plumber with the entities that are created, brands, right the brands and how well you've created the entity and how well you've structured your data in a way that it can compare with all of the other entities that it has in its database so that it can serve real business, real-time so that you can serve real-time that query.

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So if you're looking for an emergency plumber in DC, they don't want you turning up someone who is 100 miles away. They want you to if there's someone around the corner, they want to turn that up for you. Because that's the guy that you want to come to your house, the guy who can help you at the time when you need it most. So that so what we try to do is we try to fill Google with the var and we do it in a loop so that it gets it over and over and over and over again. In the structured data, where there are no penalties for structured data. Not that we know how you can spam your JSON-LD on your website, but the way that we've structured it, it's just looping the bot so that whenever it comes across our entity information anywhere else, it just it goes to another place and another place and it's all our entity information. And so we become the entity for that space. This is why DC plumbers working the way it was the way it is. This is why the Land Solutions network is working the way it is. This is why everything that we work in and I wish I could show you guys some results like a personal injury attorney in New York City, personal injury attorney in Los Angeles, California. I wish I could show you some of that stuff tell you the lawyer. I'll tell you the niche. I wish I could tell you the lawyer and like the calls are ridiculous. As a matter of fact, you have some of those images for some of the clients and the ridiculous numbers that you can produce, working the way that we weren't. But again, it's all entity-based, worry less SEO, so that you go and you claim your footprint, of course through your structured data through your sameAs through branding, all of your different profiles, so that it's all part of the brand returning Google here I am. This is all for me. This is how I and I do it better than anybody else when I do it like this.

And then when you do that, it becomes, again, entity-based, worry less SEO. I can't tell you when the last time I worried about a penalty, I just don't worry about I just go and do what I'm supposed to do. Everything that we give people, right and MGYB all of the parts and services, they're the same ones that I use. As a matter of fact, I just used it yesterday to send out a press release. I linked up with Dadea use it.

The syndication that will mean the power shield is in the land solutions network. I mean, if it were not there if I were telling you guys, okay, you have to go this and you have to go do that. And you go look at the land solutions, a case study, and you don't find any of it and then you know that I'm for the shit and I'm feeding you just a line of crap. But you'll go and you find it and you can. You can go ahead and reverse engineer the Google site and the drive stack and the press releases. As a matter of fact, if you go and take a look at sell and fast, and you click on the new step, you'll probably find the first two results in Google News are my two press releases. And so one from yesterday and another press release service that I'm trying out. Our shit worked on me, and I don't know what else to tell you. Our shit work. And it works because we test and we test it ourselves. We test on everything that we do before we decide to give it to you. We test it ourselves, our clients, our projects, and then we go and give it to you. So there you go. I don't know if you guys have anything to add to that, but no, as far as I know, and as of right now, and for the last five years, absolutely no consequences except making a whole lot of money for myself and for my clients.

Adam: Nice. Does anybody want to add to that?

Hernan: No, I think Marco sums it up beautifully. The main point is that you are you're building a business right? If you're worried about an algorithmic penalty or whatever, then your business is shaking so you know the stuff it's like long term. You know, our approach has always been long term so that's actually helping me helping a lot of business owners of the past couple of years. So we'll keep on doing that.

Adam: Cool. All right. Well, it's not a question but Jordan apparently likes to use coffee to warm the creamer which is not my jam. I'm on Marco's side on that.

Marco: Oh, dude. Oh, kill coffee. Ever.

Adam: You're never asked you to send coffee from Costa Rica. Just send it to me. Don't waste it on.

Marco: Yeah, I was just about to say don't ever ask me to send you Costa Rican coffee. Because I'd hate to see it wasted on creamer.

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Does Google Look At Referral Sites And URLs to Determine Backlinks?

All right. Well, let's get into this one. BBs got another question he was gonna save. But since we got the time we can get to this. It says Google look at referral or referring sites and URLs to determine if there is a link there once visited the link, just Google look at referring sites and URLs to determine if there is a link. Once visited the link to anyone else, like does it follow links is how I'm reading it, which would be yeah, I would imagine that's right.

Marco: Alright, so this goes with the distance graph algorithm. Google will go and look at a link on a referral site. It'll look at everything that the referral site is linking to. Also, and then on your website, since that website is linking to yours, it will not only look at your website, it will go out and look at all of the websites that your site is linking to, in an effort to determine whether your website deserves to be a seat site or a seed set or to see how far you are from a seed site or a seed set. And that simply referring to trusted and authoritative websites in the niche, not trust and authority like the third party, like these custom metrics, right? These vanity metrics, and Majestic and Moz, and whatever. Not that kind of trust, not that type of authority. What Google deems is trusted and authoritative in the niche. And once you get in there, which is, again, one of the things that we really go hard at making our project, a seat site, and everything attached to it part of a seat set. So yes, it looks but it looks at everything. And it looks both ways, both at the link source, at the link destination and everything that's attached to the link source and the link destination and everything that's happening to those. So when Google says we're getting away from links, links don't count or any other SEO that saying backlinks don't matter. They're full of shit.

Does Creating Backlink To A Citation Page Push SEO Value?

Adam: I'm not gonna follow up on that. I think he says all. All right, Marco. So second part with this though he says What does a backlink to a page with a citation do? Does it help push SEO value?

To what does a backlink to a page with a citation? Yes, it has SEO value. It's your citation. It's your name, address, and phone number. It doesn't matter in this case, it doesn't matter if it's nofollow or dofollow this is what citations are. This is places where your business your brand is named with the address and the phone number and enough of these. If you're local, especially in hyperlocal citation site, I mean they are magic. These are these are these are fabulous. So yes, they help with SEO value. But without getting too much into the weeds. It depends on what you mean by SEO value because there's a lot of ways to push SEO value.

Can You Promote Apps On The Google SERP Using Semantic Mastery Methods?

Gotcha. All right. And then as follow up, and this kind of an interesting question is can you promote apps on the Google results with our methods? And then how would you actually promote? Or rather, can you promote or get SEO results from the app stores themselves? So it sounds like you're just asking like if he has an app, could you use some of these methods to get results and maybe rank an app organically?

Marco: If there are people looking for your app organically? The Yes, absolutely. You can get results that our methods are it works with anything, we've tried it on anything and everything and they work and we have people it's not just us it's not just the Semantic Mastery team, right? We have everyone in Semantic Mastery in the mastermind and in our free Facebook group and in Syndication Academy.

Jordan is a member of syndication was a member. That's where he started. Then he came into our Semantic Mastery mastermind. He's also a member of my mini mastermind. But I mean that that's one of the things. That's why he started out. Right. And he's getting fantastic results. I don't see why you wouldn't be able to as far as the App Store itself. Like, I don't do apps. I should because they're in high demand right now. I just don't so I have no idea how the app stores themselves work. Other than that, I go to Google Play, and I look for the app that I eat, and I download it. So I have no idea or if anyone cares to chime in. If you know, I mean, please do but this is just way out of anything that I've ever done.

Adam: Yeah, well, I think it's an interesting question. And I'm willing to say hey, we're now past the point of where our Chris and Hernan chime in if they have the experience. I have no experience actually doing this. So we're saying we have not done this. But could you do something like using us to shield us in our white stack or do something else that you think would provide some results and point at basically at the app store? At sorry, at an app on the app store?

Hernan: Mmm, that's such a good question. I think that if you start to like the path as to how the clients are coming your way. It's kind of clear to everyone because your app is solving an issue, right? Your app is solving a problem. It's like going after a specific demographic. And all of that are keywords that you can run for, you know, and even if it's like that you cannot directly influence the app ranking on Google or the app store because it's a little bit of a different algorithm. You can play by the same rules.

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In terms of Hey, put together a WordPress blog, start blogging, do the SEO sheld. Do everything and the call to action on all of your pages will be just to download the app. And that will definitely help the on the App Store. Because the App Store is basically based off of downloads and reviews and comments and all of that. So the SEO aspect of things, if you think about like, for instance, apps like headspace, or apps like Spotify, they're, they're going after every possible source of traffic, including SEO. So if you're looking about if you're searching, you know, like different meditation techniques and all of that, then there's a high chance that you will come across a headspace.com article, and they're running in an app, so you can download the app from the App Store. So that's the approach that I would take not necessarily to get the app rank on Google. I don't know if that's possible, but we know that articles rank so you can actually get that route so that you can get traffic downloading the app. And then you know retargeting to download the app and all of that.

Marco: Well, now this brings up something really interesting because like, how do you find an app? Aren't you usually on your mobile device and you're visiting something, and maybe you're looking at the mobile site, but they say, hey, download the app. And so it's a lot simpler to have the app than it is to keep going to the website or just whatever because you just have the app. Netflix and all of these different things, they've come up with them with an app, but how did they promote it in the first place? Well, they had it on their website for their visitors. They made it convenient for their visitors to say, if your mobile, here's something lighter, that will give you a lot of value. And so with that in mind, I don't see why you wouldn't be able to go into the mobile algorithm like mobile-first and totally rank it all for the app on your website. Have a link over to Playstore (android) and over to iOS store. So other than that, I think that's what you would do what you would need to do, right? The website with a mention of your app, whatever the app is because there has to be a niche for that thing, whatever that thing is, whatever that app is going to do it. First of all, it has to deal with a problem. It has to solve a problem. It can't just be because. If I'm bored, I might download a game but I'm gonna look for the game first. I don't generally go to the App Store to look for a game many people do, or if I want something, I just whatever, I'm gonna go to my phone look for it. And if there's an app, and then I'm going to go and download the app. I probably trust the website that I'm in. So that's how I'm seeing it. Although I'm gonna tell you again, what you're getting from me, which I don't generally do is just theory, because it's not something that I've tested. It's not something that I try. And it's not something that I have any kind of expert knowledge on. So don't take it as if I'm giving you this really cool expert advice because I'm not.

Chris: All right. Let me chime in on the whole thing because I actually have experience with those things.

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Cool. So question number one, can you promote apps on the Google SERPs with your methods? Yes, Google Play Store and the Apple App Store both have desktop links that you can pretty much rank and you can: number one, link them, link to them from your homepage or like to a website that you create. And number two, you can create, even like a drive stack, etc. and link to those things and use all kinds of other methods like press releases, etc. and use those things.

Personally, I would do the route that I create a dedicated website, we're actually showcasing the app and actually, maybe even do an info product or something like that as well. Obviously, it depends on what kind of app it is exactly. And promote my website and then move it over from that website to the Play Store or Apple App Store. That's throughout what I would go because like there are always changes in the App Store, etc. and you never know like one day they might change the URL and stuff. So yeah, good to be able to change those apps.

Number two: how to promote an app on the app store's themselves, number one, their advertisements. And number two, like you, can run Facebook advertisements, Google ads, etc. Those are all available also display advertisements, etc. Number two, the app stores themselves, how do you rank? so if you're a developer, number one, you have a tirely of description, you have keywords that you can put in there and the vehicles similar to how they work on a website. Basically optimized keywords like your titles and descriptions, etc. with your keywords.

Number two, the main ranking factor will be how often it's going to be viewed and actually even higher than that, how often it's downloaded. And they also track if you if a user downloads it and immediately uninstalls etc. So this the good old methods that we used to fake the App Store ranking that history.

Yeah, one more thing if you're going to promote the apps in the app stores and stuff themselves the methods any good coder can integrate the Facebook pixel or YouTube pixel, etc and also Analytics they recommended actually that you do that and you also get like the conversions and you can promote them with the purchase pixel for example in Facebook's and with YouTube, etc. I highly recommend going that route. I hope that helps.

Marco: You could just outline the course on how to promote apps and how to how to get them ranked. What are you waiting for? Go record it and sell it.

Chris: Yeah, well if there's more demand in our audience, um, let us know.

Adam: Sounds good guys. All right. Aaron's got he's just asking for MGYB sports a little bit behind them respond to. As far as we know, everything's up to speed. But I would say make sure you give at least 24 hours. If you submit, you know, help desk ticket to, you know, we can't guarantee that we're going to turn it around in an hour or two. And sometimes we get emails from people, you know, saying why you never responded. And it turns out, they submitted a question 30 minutes ago, so I'm not saying that to you. But please give us at least 24 hours if it hasn't been that by all means, you know, you can post something in the group and say, Hey, I need some help, you know, and we'll certainly respond. You know, occasionally, mistakes happen, although we try to minimize them. So just let us know if we can help you.

Other than that, we'll, it looks like that's the last question. I'm not seeing anything else. We did have one question for you guys, for everyone watching right now, as well as people watching down the line. If you can tell us what your single biggest issue is, for those of you who either haven't started an agency or who are looking now and saying, hey, I want to either start an agency or wants to start consulting want to start doing this, either, you know, some form digital marketing. What's your single biggest issue to getting started, or to start to grow, if you can just let us know, pop it on the page here, if you're watching the replay, put it on the YouTube comments. We'd really love to know, appreciate the feedback, and it helps us you know, develop better training as well as answering questions via Hump Day Hangouts and other avenues. So I think on our end, that will do it for days.

Marco: Hang on. Yeah, he's saying four days. No way. Yeah, I'm gonna say, if he can, what's the best way for him to get a hold of us? I was gonna support it at mgyb.co. And I don't know if he's using his regular email. If he's using another email. Ah, but I should go look at the ticket. Just write to [email protected] and you should get a response.

Adam: Karen's got the direct line. So how about we'll hop into that right after this and make sure that it's not in the meantime, Karen if you can send in another ticket. Just say, Hey, it's me from Hump Day Hangouts, something like that so we can see make sure it's coming in. Yes, I can go look in the quality group and see what's going on. Awesome. All right, everybody. Well, thanks, guys for being here, and we'll see everybody next week. See ya. Cheers.

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Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 279

By April

Click on the video above to watch Episode 279 of the Semantic Mastery Hump Day Hangouts.

Full timestamps with topics and times can be found at the link above.

The latest upcoming free SEO Q&A Hump Day Hangout can be found at https://semanticmastery.com/humpday.

 

Announcement

All right, outstanding Welcome everybody to Hump Day Hangouts Episode 279, the one where we're all inside for some reason, but we'll get into that a little bit. Want to say hi to everybody? First of all, if you're watching us for the first time, thanks for checking us out. Thanks for asking your questions, we really do appreciate it. We're gonna do things a little bit differently. Today, we're going to have a little bit of a presentation. That's just going to take up the first part, and then we're going to move in and we're going to definitely have some time to answer questions. So with that said, though, want to say hello guys real quick. got everybody here. So I'm going to start on the left and start with Bradley, how are you doing today?

Bradley: I'm good, man. Glad to be here. With all this craziness going on, which is what we're going to talk about a little bit prior to our normal question answering. So but you know, so far safe, feel healthy. So I guess that's a good thing.

Adam: That definitely a good thing. So Chris, how about you?

Chris: I'm doing excellent. I never felt better.

Adam: Good deal. Hernan, how are you feeling yourself?

Hernan: oops muted. I'm good, man. I realized that that thing that they call quarantine is like my lifestyle 20%. So, for self-quarantine, so that's why you know, I'm not noticing it. So I hope that you guys are saying, I'm really good.

Adam: Marco, how are you doing it?

Marco: Looks like I was mudra um, how do you think I'm doing? Do you see that Groundhog Day, man? 360. I sold it, son, off guns out. Just sunshine over there. So yeah, over there or over there.

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Adam: Well, I want to say real quick before we get into things. We're gonna be talking about a few different areas. But if you're an agency owner or a consultant, you want to get more clients you want to grow your revenue, you want to scale your team. You owe it to yourself to check out 2xyouragency.com and if you're looking to more get repeatable processes for everything from new websites, age domains YouTube channels dealing with the SEO and digital marketing around those, check out the Battle Planet, battleplan.semanticmastery.com and for anyone we always advise This is getting things done whether it's hiring a VA, whether it's finding done for you services and you can find our done for you services, all the stuff we recommend and that we built ourselves like syndication networks, RYS drive stacks, which there's a sale going on right now. And if you're a subscriber at mgyb.co, you're getting some fantastic deals, SEO shield, link building, press releases and a lot more coming but go check out that stuff.

Now today we want to do things a little bit differently. Obviously, there's a lot going around and going on with the coronavirus. You know a lot of the future is uncertain. There are things going on, I think between us all. I came in late to our company meeting yesterday but I know there was talk of people losing clients I hopped on a call today had a client who said, “Hey, Adam, we'll be in touch.” But it looks like you know, we're not going to be able to continue for a lot longer have that tough conversation with them. But we want to cover some of these questions because it's happening to us. I'm sure it's happening to you. And we had a conversation yesterday for prime. I don't know, what do you got 15-20 minutes during our normal corporate meeting, talking about, well, what should we tell people about? Where are we going to focus? What are we going to do as we go through this time, and we want to kind of share that with you, guys. So what we're going to do here is take about four or five minutes apiece, talk through some areas that we think are really important, where you can get either the most bang for your buck or the most value for your time during what is probably going to be a bumpy time for a lot of people. So with that said, Bradley, do you want to kind of kick things off here?

Bradley: Sure. Let me start my timer so I can keep myself within the five minutes allotted. Alright, so yeah, so you know, I've had a couple of clients call I have a preschool client owns three locations that called and said that he was you know, kind I shot it tried, they're still open, but they're, they're actually ended up spending about half an hour with him today helping them get set up with Zoom and YouTube. So because they're going to try to teach them in a Montessori Preschool. So they're going to try to teach the Montessori curriculum to their students remotely so that they can still charge their customers. So he originally called to try to cancel services or suspend services for a period of time, but I ended up like having a chat with them. And you know, then he got back to me. That was yesterday. He got back to me today and said, Hey, listen, I think we're going to give this a shot. So I produced a tutorial video to show him how to integrate Zoom to live stream into YouTube so that he can manage questions and answers for the classes that they're going to teach to the preschool students and the parents through YouTube community chat as opposed to like Zoom. And anyway, long story short, we work something out. And I think there's a lot of creative ways to retain talent right now or to even potentially open up new avenues of business that you might not have otherwise ever thought of. So I think there's some benefit to that. However, there are certainly going to be some people that are, they're just going to have clients are going to flat out, freak out and just say, you know, like, we don't have the revenue, we need to suspend services.

And I know a lot of us consultants and agency owners are going to experience you know, are going to feel that you're going to feel that. And we know that we've had some people contact us at support and say that they'd like to suspend or pause their membership subscription services to our memberships and such. Here's what I think guys, we're digital marketers. And yes, we are going to be, for the most part, we will experience with will feel some of this. But right now is not the time to take your foot off the gas. In fact, right now is a really good opportunity to work on building your business, because, as I've talked about many, many times before, something I never really did was over the years was really put a lot of effort into building Big Bamboo Marketing, my agency brand. I didn't really need to because you know, I had several good clients and make good money from my agency, got Semantic Mastery to have other businesses that were generating revenue. So I never made an inactive, proactively tried to grow my brand and my authority for my own agency. Well, right now is a great opportunity to do that, guys, if you're going to have more time because all of your external activities have been completely shut down by the government. So you can't go anywhere. You can't do anything yourself quarantine, or, you know, stuck in your house. And if you've got clients that are suspending services, pausing services, whatever, what better time than to devote energy and attention to your own business, so that when all of this passes, which it too shall pass, you are in a much stronger position for your own agency. And instead of building always other people's companies, build your own company.

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And so I'm taking this opportunity to do just that. And so we're in the middle of the 2xyouragency training or Double Your Agency training. And today, I just finished the week nine training. So we've got three weeks left 10, 11, 12. Yeah, three weeks left. And I think right now is a perfect opportunity for you guys. Like for any anybody that hasn't purchased 2xyouragency to get it. It's super inexpensive, 12 damn weeks of training, and every single week is a lot of training. Trust me, we do, as I said, just completed nine weeks guys. And if you start going through this, now you have the time and you start consuming the course isn't going to help your business. You have to implement take action on what you learn. And so the course is 12 weeks. Imagine how much work goes into it. But I promise you if you go through and start implementing this and building your own brand, that you're going to come out of this stronger and much better off than you were going into it Trust me. And so I think I'm almost out of time.

My suggestion to you is to build your own brand. So that you can probably that you've neglected for all of you've neglected I know I have. And so I'm using this opportunity right now to do things like developing processes for some of the most complex tasks that I never even attempted to build standard operating procedures for because I didn't want to devote the time to do it. Well, now I'm devoting the time to do it because that's going to remove me from the process which is going to eliminate a bottleneck in my business right from some of this stuff. The same thing goes with when it comes to marketing and branding for your own business. Again, I would get referrals. So I didn't do a lot of intentional marketing for clients for my own agency. Right now is a great opportunity for you to take time to develop marketing, collateral training, materials that you can use for marketing collateral, like all of these, there goes my timer, all these different things that you can do to start positioning yourself so much better so that when this does pass, you'll be in a much better position somehow.

Time. I'm gonna pass it on.

Who's next? Go, Chris.

Chris: All right. So I was thinking about this oil approached it. So like, I will give you an analogy here. Number one. Imagine you're an alien who lands on planet earth and sometimes October and you figure things out. I know like the beginning of December, you know, our economy works and stuff and how people are working and things. But the thing is, then December comes and we all know what in December is the Christmas holidays. So as aliens, you probably never experienced Christmas before and everybody's winding down work. everything stops. Everybody's staying at home. People are celebrating and stuff, but there's literally no work being done. And the alien is wondering why all the businesses did like what happened. And I kind of see it the same way as it's in my opinion. People are making everything up in their heads right now. Because compared to last week, it's just like a few news like that reflectively and you have to stay home and that's we're all doing most of us doing online business stuff.

There's literally serious change, you know like some people freak out some here about shutdowns. As Bradley said, some cancel the subscription, they feel like some potential future disaster and stuff. But right now, it's exactly the same thing as last week. It was an exception that you got to stay at home. Nothing else changed. So now what can we do about the whole thing? So number one, we know it's all playing out in our head. It's all psychology right now. And so, to actually move ahead and get a good place, we always get asked yourself, certainly month out certain questions. So one of the questions I definitely would ask myself and I already asked myself this is so instantly weeks from now everything is like back to normal. It's just an assumption, right? So if in three weeks from now everything will be back to normal, where do I want to be?

And that's one of the very important questions that I will definitely answer and like think about it. And the second one is like focus on what you can do in those streaks like and not what you can do or like what might happen actually make sure to turn off 90% of social media and news I just give you an example you on social media. I see all the time supermarkets like empty nothing their reality is I mean, I might be lucky because I'm in Austria, realities supermarkets here I actually overstock to get everything and actually was at the supermarket yesterday. I got like really good foods 50% off just because it's expiring tomorrow. Well differencing anyways back to the focus here and one other thing because like I kind of like have German roots for me one thing is like the work actually curious to worry so if you're very boring and like a fear and stuff, they do the work because the moment you start working it you will not be able to worry about things because like to do you can do both at the same time. Now what really can you do if you're part of semantic mastery or he results so actually remember, like about one and a half years or something like that they go actually wrote the PDF, and that's focusing on affiliate products. And as many of you might be working with clients and stuff and two might cancel on things with you. The next best thing is obviously do affiliate offers especially info products and stuff, people will still buy those like, just thinking about that like backyard miracle, which is like how to grow your own foods and stuff or like how to be your own, create your own water or prepper stuff, or even just do things for your own brand. And I pretty much wrote a report about that where I did in 45 days, I made $349 from started from scratch. And all I did was one ranked one page and put in four hours of work. Now imagine if I put in four hours of work and made 49 bucks within 45 days, obviously, like it was a newer strategy at that time for me and I just had to implement it. But like, imagine how often you can replicate that within those three weeks, those four hours. It's ridiculous. You can even like calendar, like spend lots of time with your family. But I definitely encourage you to check it out. And I will also like give you one freebie, if you're in the Facebook group I also like posted PDF today again. And so you can check it out and actually read through. So that's my special treat for you guys today. That's it for math.

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Adam: good stuff, Marco.

Marco: Hey, what I have is just coming from experience right? The experience of being alive almost 57 years right? and seeing how cyclical in nature all of these things are right the market bus bear markets and then the bull markets and then this happened then tragedy happened. I can go to 911 I can go to other things. So that you know Europe, Europe, Europe, while you're going up, you should be planning for that come down, right. So if you were in in for example, in business coin, and it was going up and up and up and up and up and up. You should have given yourself a safety valve for when it came up because it is nothing eternal goes up. Okay, what goes with that? So what goes up must come down. So, since it's since it's cyclical, as Bradley said, and this too shall pass, I've seen it time and again, but that doesn't do you any good right now, if you have a panicky client doesn't do you any good. If you're thinking about, okay, how the fuck am I going to get to next month or maybe the next month? Maybe you have a two month cushion? Well, what you can do is, if you have all your eggs in one basket, if all you're doing is clients, as Chris said, there's so many opportunities right now think of all these people who are self quarantine and who have absolutely nothing to do what are they going to be doing.

Take again. You can only watch so many uh Netflix dramas or HBO or whatever, they're gonna be consuming YouTube video they're gonna be consuming social media. No Chris said stay away from the stupidity. They're away from the stupidity but they're gonna be there and and what's happening right now and her Nan mentioned this is the ads that actually the price is dropping because people are cutting back but that's panic mode that we have to be sensible right we have to be sensible and think. I'm going to give you a perfect example of why opinion is nothing but fucking opinion. We had a guy who bought Local GMB Pro.

He writes back to us is after going through the course, I have determined Now listen to this. I have determined that since Press Releases purge, right from from the site where, where they get displayed. PR stacking won't work. That's it. It is such flawed logic that I had to really sit back and say, Oh my god, how in the hell can you form an opinion on something that you're just thinking won't work? This is what's actually happening. People are forming opinions on what they're hearing from others, rather than relying on what the experts are saying. None of us here are experts about this virus. I'm not even gonna discuss that. Now they are the experts in this shit. It's Semantic Mastery. It's us. Because not only did we develop the courses, we use them, we rank we make money, time and time again. I'm showing him the heavy hitter cup I'm showing in our free group I've shown in here images and I'm gonna drop one in here. That that's ridiculous what's happening right now.

Now I will admit that her calls have slowed a bit because since people are home more than they're not getting into that many accidents but that will change when people get frantic when the when they're allowed out. Trust me. We want to be there at number one because it's gonna be a whole lot of accidents happen with people just freaking out. Oh my god I can go out. I can go out. But you have to plan for it. You have to be ready for it. You have to, you have to expect it. And this is the time to go into study and expand to to explore other areas go into affiliate, go and sell products and go in and work on your brand. As Bradley said, work on it, develop it. So you know why? Because SEOs are panicky, and a bunch of them are going to drop, trust me. A lot of them, they these people that are charging $250 a month, they're not gonna last off. They're gonna they're not gonna be there. So what happens is anytime that this tragedy unfortunately, a lot of people, the hurt is called. And it's a good thing, it's a good thing for those of you who know what the fuck you're actually doing. Because if you know what you're actually doing, you can go you can show, this is what I do. And this is how I'm gonna help you. But you have to get in front of these people, right? You have to have, as Bradley said, your pipeline has to be full. You have to be talking to people, you have to be planning for it. So in two, three months down the line, when this all goes away, you can do it virtually like we're doing right now. You don't have to go and meet with the person close and be ready for that one on one meeting where you can come and get that check. So just the so when people see tragedy, where people see misery, I see opportunity. It's wide open. And it's those people who think outside the box and who really plan for it, and who actually apply what we give you because we give you so much. It's like turnkey. That's all you have to do. Take the action, turn the key, go and do in whatever it is that you want to do. And you're going to be successful and you can make money while you're waiting for the other money to come back. So it's not a complete loss. Don't look at it that way. Nothing is 100% it's done. It's all worth dislike it just like nothing is 100% success. That's what I have to say about it.

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Oh, yours, Adam. Thanks. Yeah, having fun dealing with the slower internet. I don't know if anyone else has noticed that may just be the area I'm in man. This is that's gonna be the killer thing. But real quick, guys, I want to talk about putting my timer on. So I don't go over. Now. Just kidding. I want to talk about working the system, right. It's a great title for a book written by Sam carpenter. And I have something that I think is really important. It's been critically important in my life and it's given me some credit results. And I'm gonna go into details, there's little, literally three things you can ask yourself and start doing on a regular basis now that you probably have a little bit more time on your hands. And this is going to result in a lot more money for you as well as a ton of time. And I know Bradley has incorporated some of this. He knows what I'm going to talk about it.

May I interrupt for one second?

Yeah, I just you could have done the recording of the first video for the 2xyouragency training that I recorded today because it's all about automate, delegate or eliminate and I talked about as like my partner, Adam, was the one that ingrains this into me and here's what it is. You were featured today, buddy? Yeah, well, this is good because I'm going to everyone the quick Do It Yourself version. If you want to find out more definitely come join 2xyouragency.com. But what I was talking about was, you know the importance of the process. I want to talk about why it's important because sometimes the context really doesn't matter. Because I could sit here and tell you how important. It's been to me and that you should do it as well. But you know, if you don't understand kind of the larger idea of why processes are important, then maybe you know, it's not a big deal. It just seems like something maybe you should be doing.

I gave a talk back in 2018. At the first POFU Live. And I shared some numbers. And I said, You know, I went back and looked at what I've done in the processes I've implemented over the previous 18 months and just gathering up the data and looked at it. And I said, you know, what, I if I sat down like I had been doing every week for 30 minutes, I spent 30 minutes of my time, and sometimes it's hard, right? You know, I've got either on board, or maybe I don't want to do it, or I've got client demands, or I got this or that sometimes, you know, I do want to do it. But I sit down, I forced myself to spend the 30 minutes and I look at things that I can get off the plate things I can delegate things that I can automate. And if all I do is free up five minutes, every week out of that, you know, it doesn't seem like much what's five minutes here and there, but you start adding that stuff and you get kind of what we're seeing with Kronos, you get an exponential result. And over time, that's huge in one year, you can free up the equivalent of five full days, I'm not talking about like five, you know, six-hour days, I'm talking about 5-24 hour days, like it's crazy. And then the amount of opportunity you have available in that, whether you want to do nothing with it and just say, hey, I'd like to free up some time so that I don't have all this crap in my head, or Hey, maybe I'd like to have a couple of extra weeks to work on a project. So that sort of an idea is appealing to you, then this is something you definitely want to try to incorporate into your workflow. Now I talked about it real quick about you know, doing this once a week. You can do it once a month you can do it once a quarter this works on different scales. But it's that you do it I really want you to take this information and you've got to put it into work into practice like Bradley was saying, you can come into your agency and learn and watch all those cool videos that you know the training him and her not have done but if you don't do anything with it, it doesn't matter. Just like what I'm going to share with you.

This Stuff Works
You can hear it and say that's neat. But if you just do it once and never do it again, it doesn't matter, and it's not going to help you. So please, if you want to do this, you want to see these types of results, whether it's what I'm talking about what Bradley's talking about Chris, Marco, Hernan, please take action. You know, even if it's just one of us, he listened to start doing it. So here it is really simple. There are three things and I literally do this, I get my butt out of this room, I go somewhere else. And to the point of yesterday, it was my day to do it. I went out on my little balcony because I can't go to the frickin coffee shop because it's closed, but I got my coffee, went out of the kitchen and went outside and did this. So the first one is to identify my big win areas, where am I getting the best results? And how can I get more results like that? And this isn't some grand thing, like, you know, I closed $100,000 deal this week, you know, that hasn't happened. I don't do that. But maybe it's a win with a client. Maybe it is, you know, filling my pipeline. It's these little things that add up. So don't overburden yourself. Don't overthink it. Just say what's given me the best results in the last time frame whether a week, a month, 90 days? And how can I get more like that? and answer it, write it down. Don't just think about it, write it down. Right. The second question is, what is one thing that you can delegate, delete, or automate? And this is what I lead this off with. And talking about that. And you know, if it's just one thing a week ago, it doesn't matter if it takes you five minutes every week. Just get that off your plate and start doing this every single week. And last but not least, this is similar to the second one, but it's slightly different. You'll come up with different answers. What hasn't been working well for you or your business? And how can you get rid of it, do it and half the time or delegate it and I put into it and half the time because sometimes it's just got to get done. And you may not want to do it, but you can't automate it, you can't hand it off if you can't just find out a way to get it done fast. So you got more time. So I really implore you guys to take this time now. Hopefully, you've got a little bit more time on your hands but it's me now is more important than ever. My countdown timer was out loud. That's awful. But put this into use you guys carve out some time, make it available to yourself and stick to it and do something like that set a timer, set an alert, set a calendar event, do whatever you got to do so that you can reap the benefits out of this and make it a non-negotiable. You do it every week, week in week out, month in month out whatever your timeframe is. And the last thing I want to say is if you guys have ever been to a BSI (Business Networking International) meeting, and that the ring that bell doesn't matter if you're in mid-sentence, sit your ass down and shut up.

Adam: Pretty close. Alright, Hernan wraps it up for us.

Hernan: Yes, I'm going to wrap it up real quick. I just want to lead in saying that. I learned this from being part of, you know, a big, big agency last year and it is a saying that goes proximities power. And I say it because last year I was working I was part of you know, I was working with regard on hand to hand had the honor you know, working with him now working with you know, one of the some of the thought leaders in our industry and I had the privilege. They have seen how they operate in these times and why they are where they are, right? The first thing that some of these guys started saying is, guys, this is the time to double down. Like this is the time to double down hard. It's not just the technical feature. I'm in the business manager all day, every day on Facebook, and I'm seeing the CPMs dropping CPM, the cost per thousand impressions. So basically what Facebook is charging us to run our ads, it's like going down. A lot of politicians aren't running campaigns anymore. That's a lot of money that's not going into the platforms, a lot of events were postponed. So that means that's not advertising dollars that are going into the platform. So that goes for Facebook and YouTube and Google as well. So the CPMs are going down you're we're getting better placement, we're getting better reach. And but it's that's the technical side of things, right? You can see that you cannot see that what I'm seeing is that these guys are doubling down. And what double down means it's up to you, as long as you do it. Like for us.

These guys are for us we are selling, you know, we're selling digital services, digital products, you might think, well, it's easy for you to say, but we just talked about a school, you know, that are trying to pivot into the digital space. Because now they see the opportunity. I was talking to a client, a chiropractor. He's been you know, I've been running these ads for the past year or so the guy's crushing it, but now he's clinics are suffering. And I told him, listen to it. This is not the time to chicken out. This is the time to double down. That means that hey, let's sell your Echo your products, your creams, your lotions, let's sell them online. Let's put a Shopify store Let's sell them online to all of the clients. Obviously, we are planning over the past couple of days. Let's sell online classes like stretching, self-massage, that type of stuff, and charge five bucks a month and that is something that we put together today. He's already making money, right? So the point is this the point is that always proximity is power seeing how other people operate. It's really, really beneficial and seeing how other business owners and digital marketing owners operate. It's crazy beneficial. I started joking saying, hey, and 24 seven quarantine, that's not a joke. I'm eight hours, nine hours, 10 hours in front of the computer. And the only way that I can get to see a glimpse of how these people operate is by communicating with them. So if you are willing to stay out and take out and go out of your little bubble when you're watching social media, you're watching the news and you're getting all of these trash feet in your head, and you want to actually grow your business. There are basically two options that we have here. You know, the gods talked about too, it's your agency.

I'm a big fan of the mastermind because the mastermind is where the real good at it that the goods are delivered because you not only you can see what these guys are developing, but you get to see how other high-level digital marketers are operating and guess what if you get five people telling you Hey, it's time to double down, you get one people saying, Hey, no, I'm going to step away. And guess what you're going to double down as well. So you get that positive influence. That's number one. If you're not ready to go to the mastermind, that's fine. Go ahead and get into a 2xyouragency. That's the best next thing. Next thing that you can do. Because of that, you will learn a how to brand yourself so that you're never worried about leads on the upside. On the downside, it doesn't really matter. The reason why I'm telling you this, I've been branding. I've been doing some self-branding stuff. I got four clients over the past three days, you know, so if you're starting right now to brand yourself, that's fine. But you need to start at some point. And then you will get all of the processes to get your agency from where it's at right now, to double it. We're not saying hey, yeah, you're going to become a millionaire, you're going 2xyouragency which is saying, Hey, listen, if you follow these principles, there's a high chance that you will increase your revenues or you can increase your livelihood without having to work more. So that's my take on it. And I hope that you guys are safe. And I hope that you know, you thrive on this on these times.

This Stuff Works
Yeah, one way. You might think. Like Chris said something in the Slack or in our corporate meeting notes yesterday that I thought was really like I love that statement, Chris, that you typed out and said, work is the antidote for worry. And think about that, guys. I know it's kind of nerve-wracking right now with all the shit going on, and all the media and the news and blah, blah, blah, and it's scary. It's turbulent times there's no question. But instead of sitting around worrying and not get anything done, worry sucks, right? It sucks. So instead, work, right, put your nose down, go to work and get some stuff done. And like I said, right now is a really good opportunity to work on building your own brand and positioning yourself as everyone here is pretty much mentioned today. More and more people right now because they're home or they're not at work. They're on social media, they're on YouTube. So don't you think it's a really good opportunity for you to position yourself by producing videos that share your expertise, right? So if you're following what we've been teaching 2xyouragency if you're trying to niche down to a particular business vertical start producing videos, educational videos, treat like in my case Tree Service SEO, Tree Service lead generation, how to grow a tree business, how to sell tree work like these are all questions. I've already done the keyword research for, developing marketing materials to bring clients into my agency very specific clients into my agency. Well now's a really good time because I haven't had the time to produce that stuff before to produce that stuff and get it out on the web while people are at home consuming this stuff. That's my point and remember, these assets aren't just going to be valuable in the next coming weeks. Once they're out there. Those are little assets little nets that can bring like casting a net out there each one of them can bring clients to you years down the road. I've got videos that I produced two and a half years ago that were shitty videos talking about Tree Service lead generation that to this day are still producing leads for me so right now guys put Get your ass to work.

And work is the antidote to worry and I owe that one to Chris. That was a good one, Chris. Definitely. I think during this like, I want to share some good news that like this works so far keep talking about keeping your pipeline full. You know, it's good news for me, but I mean, anyone who's following this right. I've left the date in there on purpose March 17. Right, today's the 18th that was yesterday, I just had a new client. This is their very first invoice and they wanted to kick things off right now. So things are, you know, I'm also having conversations with other clients but by following this and I've really listened to the stuff Bradley's talked about, and obviously I have a little bit tighter connection. I've been listening to him for years but following these ideas about prospecting and putting a lot of them over time into place results and things like this, where I am personally literally in the shelter in place roles. We aren't supposed to be going outside but I'm signing on new clients and having tough times with others but I'm not in that pinch because I keep filling the pipeline. So anyway.

Okay, well hopefully you guys got some value. You out of that we're going to jump into questions for the time remaining. Let me grab the screen very quickly. I just want to point out just to prove to Adam that I wasn't lying. Look at that. That's the first part of the lesson from today's week. And what's interesting is I talked about the three questions that you ask Adam, because I think that's great. But I really was pushing out of this one, like, what can you automate delegate or eliminate from your business? And so the whole training this week, and now to 2xyouragency was really about this, like, where do you start? What do you outsource? Or what do you? What do you create SOPs for standard operating procedures for first? And then how do you create standard operating procedures and I share that and blah, blah, blah. So over the next, by the way, this was the first week of growth, this is the last section week nine, week nine through 12 is the third section of the 2xyouragency training. And it's about growth. So this is the first week of growth, scaling, and growth. We got three more weeks now. Next week is going to be entirely about outsourcing. So I encourage you guys to pick this up, go through and implement it while you have the time. Okay.

How Do You Setup Lead Gen Sites To Dominate In The Major Cities Of A County?

All right. So it looks like Patrick Smith was the first one up. He says a question on Hump Day Hangout. For today I'm working on a client who wants to dominate most of their major cities in a particular county and wants me to build lead gen sites for him would you recommend I build one big site with location pages and separate GMB's for each location with lead gen brand name of the location? My plan was to build the site established jammies order citations order SEO shield, order, link, package order, follow up our ys stacks, Link packages for specific locations. Yeah, I mean, that's, that's you can do that, in fact, in the mastermind, started in a tree service. Yeah, Patrick, I thought I'd seen you. I thought you'd said Tree Service. I'm seeing that your second question. It's interesting, but because of the 2xyouragency stuff. And I was just talking about this, um, I am actively soliciting or prospecting for Tree Service clients right now. And so I'm working on a lot of that, like developing processes for client onboarding and setup and things like those things that I've always done myself and I want to remove myself so that I can start onboarding more clients without me being the bottleneck. And so I'm developing the processes for that, but on my to-do list is to start developing some of this marketing collateral. And anyway, the reason I'm bringing this up is that in the mastermind I just landed another Tree Service client last week, or two weeks ago, but I met with him last week in person, he's a local guy, and, and I'm starting a project and I quoted him on a reduced rate if he would allow me to use his project because it's a brand new project, brand new website, everything if he would allow me to use that as a case study in the mastermind too because I told him that, you know, I teach this stuff too. And he agreed, so I have the green light to start a brand new lead generation project for a client, new client, in the tree service industry, and it's a service area based business, and I'm going to be sharing that 100% entirely inside the mastermind. So in everything, everything about it, so you guys, anybody that wants to see how that's done and how I do it and how I build location silos using tags and all of that kind of stuff, you have to join a mastermind for it, but that's coming. So with that said, I'm doing something very similar Patrick to what it is that you're talking about in that I have several GMB assets in his service area right now that I need to reallocate to another Tree Service contractor anyways, because I lost one of my Tree Service contractors for not because they just dropped me but for another reason. Anyways, I've got lead gen assets that needed to be rebranded or need to be serviced. So I started rebranding. In fact, by the way, I'm not telling anybody to go out and do this, but I rebranded three GMB assets.

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In the last week, changed the phone numbers changed the web addresses. They're still alive, they did not get suspended. So knock on wood. I'm not saying everybody should do that. But fortunately, I was able to get all three of them updated and I had no issues. But so what I'm doing is I'm building brand name plus location similar to what you're saying for the three locations that are there. Now he had his own GMB setup with the brand name, but it was a brand name only, so there was no location modifier. And so I'm rebranding the lead gen assets first. So brand name plus city modifier location modifier. And then I'm building a lead generation website that will be using location pages. So there's the brand that will be associated with his primary GMB, which is only the brand name. But then the other location-based ones are have the location name appended to the brand. So the GMB name is the brand plus location and then I want to have location pages with each optimized for its own specific location, those become their own silos too, right? There are topical silos. And then there are location silos, which are, the way I do it now is handled through tags, the location silos. And again, that's all covered in the mastermind. So that's exactly what I'm doing. So what you're talking about with your plan, there is very, very similar to what I'm doing. But I would encourage you, Patrick, right now would be a really good time because you're in a similar industry too or the same industry, it sounds like to come to join the mastermind and you can watch in real-time as I build out a project and see the results that I'm able to achieve with it.

So I think that's a solid plan right there. Again, associate the primary SEO shield which is brand plus primary keyword Association in my the way that I would do it Marco might have a different opinion. But the way that I do that is I always associate for multi-location businesses or businesses with a large surface area, the SEO shield, I always associate the primary keyword to forget the location modifier. So in this case, it would be like two service right would be the primary keyword or tree trimming and tree removal or something like that is going to be the primary keyword associated with the brand for the SEO shield then each individual location is going to get its own location shield. Right? And that's too because each location is brand plus location name. So each individual GMB essentially will get its own location-based shield, which will essentially be subfolders within the primary brand folder if that makes sense. And so I think what you got right there is almost identical to what it is that I'm going to be doing in the mastermind for my next project. So I think that's a good plan. Marco, do you have any comments on that to move on?

Marco: No, that's fine.

How Do You Optimize Unverified Map Pins For A Tree Service Business?

Bradley: Okay, so next one forgave the second question, but last year, I set up an unverified map pin for a tree service, or unverified map pins for a Tree Service I'm working with, with the intention of verifying them by phone but that method stopped working before I was able to follow through on not 10 to 15 optimized map pins pointing to him with variations of his name and Tree Search Care company removal? Would you recommend me best boost? How would you recommend me best boost these locations? rankings? Well, here's a problem that I see with that though. Okay? If you have very variations of his brand name, so for example, Brad's tree care, Brad's tree removal, Brad's Tree Service Bradstreet company, well that would cause entity and valuation. I know Marco has a comment on this. So that unless every single location is going to be treated as a unique brand, a unique entity, thus having a unique name, I wouldn't do that. I wouldn't do it the way that you have it. I would abandon those pins. If you can't edit them, those maps listings that are unverified, whatever unclaimed pins. If you can't edit them, I would probably abandon them only because if you're trying to associate his brand with those locations in some way, you're going to actually ambiguous the brand and hurt the overall, like his primary brand, if that's not what you're doing, and you're going to treat each one of them as independent unique brands or entities, then yeah, you could get away with that. But if they're very closely named because remember, Google thinks of tree removal and tree trimming and Tree Service and tree cutting, all of those are synonyms, synonyms, right? Google thinks of them as LSI, right, like similar keywords or close variants. And the problem is, if you have very close variants of a brand name, it's going to cause entity and big ambiguation, which will cause all of them to perform poorly. So Marco, what do you say?

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Marco: Yes, I say the same thing. I don't see how you can get around, not ambiguous at the entity unless you're going to treat each one as a separate entity. And then how do you avoid getting filtered do I mean you could if you push a lot of power and treat each one as a separate entity, although the names would be close as long as the address and the phone number are different, but can you imagine you'd have to do an SEO shield for each one of those press releases for each one link building for each one embeds for each one so that you could boost all of them to the point where they're producing. Now if he were to do all of this and just bring it under one umbrella, right, you could push a whole lot more power and get a lot better results with a lot less work like I like a lot less work and a lot more money. I love that I like easy that this is over complicating it was simple then if you could verify the GMB and just work within the GMB to push it up within the radius. But that's not how it's working. Now, it's a little bit different. And I just see issues unless you do a really good job of creating each entity and separating the entities and that's a hell of a lot of work for again. Now I always say this right? You have to look at the work that you have to do. And the return on your investment it whether it's time, whether it's time and money, is it worth the effort to go through all of that is the money that's going to come back to you worth the effort that you're going to put into it?

Yeah, because remember, like in your previous question, you were talking about how it was the brand name with a unique location modifier appended to it, but that's the same brand across all locations. So the point is you can create, you're powering up the entity and it's the same entity just with unique locations. Right. So as Marco said, you push a shit ton of power into the entity, the primary location or drive stack, which is going to be the SEO shield, which is going to be the brand name plus service, or you know, plus keyword association, which in this case would be service, right. So you push all the power into there, you power up that entity and then you can create subfolders for every single location which would be like a location, right, that is going to benefit immediately from being placed within that entities folder because they're part of the entity. So there is, the moment that they're built essentially, and you know, recognized by Google, it's going to be benefiting from all of the entities, authority that's been built within that entity is my point. When you have when you treat each individual one as its own standalone entity, now you've got to push that same sort of authority and the power into every single location, because you're not going to be able to benefit from any subsequent location by just plugging it into something that's already been built up. So it's an enormous amount of work. And not only that, but as I said, you can actually evaluate the primary entity that way, if there are close variants of the name and unless you push enough power to each one, it could actually cause ambiguity, or filter, even pigeon filtering issues if they're too close in proximity to each other. So I would caution against working on GMBs that were named like that, that you don't have access to change if you could edit those GMBs to where you could do what you said in your first question, which was, have the brand name consistent across every location and then just append a location modifier to it, then at least you could still power push that same brand if that makes sense. And you'd have a much better, much better results with a lot less effort. So that's a really good question though.

Do You Recommend Creating Bitly Short Links On A Money Site?

All right, we've got about 15 minutes left, Mike says hello, I hope everyone as well question please about regular URL versus Bitly URL, want to add a link to my YouTube channel from my website to my YouTube, okay, by using social icon button, for example, I want to use Bitly instead of long and ugly YouTube URL. And also in general, do you recommend create Bitly links for External links or money sites? Thanks. Okay. No, here's why. Bitly is great. If you just want to share links, not for SEO purposes, I use Bitly all the time and like process docs and you know, things like that. So like standard operating procedures and training docs and things like that, because it's easy. I've got the little Bitly browser, Chrome extension, it makes it super easy to make pretty like pretty short links. But I don't use Bitly for SEO. Why? Because for years, this has been a known thing, you could Google it, you'll find articles about it. Bitly will arbitrarily turn a 301 redirect, which is a PageRank passing three redirects into a 302 redirect, which is a non-PageRank passing redirect link. In other words, it will not pass link equity. And they just, there's no rhyme or reason that I've ever been able to determine or anybody else that I know, they just arbitrarily will create a 302 redirect out of some of the Bitly links, and it absolutely kills any SEO value to that link. So what I would recommend is that you don't use Bitly instead, why don't you go to mgyb.com our store and I think it's mgyb.co/s. I already posted it in the chat.

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Well, for everybody's benefit. I'm gonna pull it up here so they can see it mg y b, SEO s right there. That's the user, I might still be logged in. Okay, I'm not. This is the URL shortener from MGYB, which has been powered up for years. For what, two years now, I guess. And it's super powerful. In fact, a lot of my drive stack links, actually rank as mgyb.co short URLs, as opposed to the long ugly folder or file URLs from the drive stack because we shorten everything through mg y b shortener before. Well, we short we also shorten everything through the shortener and add those to the drive stack delivery sheets, so that you have both versions of the URL, the long ugly one, and the short one, you build links to all of them and so the mgyb.co domain has been built up from that, which can help you there are other URL shorteners out there, guys, I've talked about this before. By the way, you can order different levels of subscriptions for this but you can use ours and benefit from the SEO value that it has accrued over time.

Just so you know, like I've mentioned in the past for clients and stuff, a lot of the times, I will install something like Pretty Links Pro, which is a plugin on their domain so that I can create redirects using a branded domain. Or in some cases, like, for example, Semantic Mastery. For like training staff, we have a domain that I've done the same thing installed pretty links on it's SM short dot link stands for Semantic Mastery short link, right? So it's SM short dot link. That's our link shortener for like training and stuff that I do. And that's just us through Pretty Links. So those are things that you have more control over. I don't recommend Bitly. But if you want to pretty something up just to make it look better, you can use a plugin like that or if you want just pure SEO value, I would highly recommend you go get a subscription to the MGYB link shortener because it is freakin powerful. It's not just pure SEO value, because if you get into one of the paid levels, you have complete control over your URL to the point where you can stretch out the destination. If at some point, you get a shitty client sitting client stops pain, you can stop transferring all that juice. Just by flipping out the MGYB shortened things, which you control on under the paid option. You can track your mix, you can see where people are clicking from on you.

I don't even know all of the benefits that our shortener had, because it has so many and I'm the one who had the programmer install it in the first place. And like I'm still coming across just all of these different things that we can do with the shortener and it is in the plans for people to be able to add their own domain in there so that they can benefit from the SEO. That's still to come. All right, but don't I wouldn't worry so much because it's prevalent, the use of shortness is prominent all across the internet and there are tons of them that there's I bet you'd say there are hundreds of them. There's 10 or 15, that that that you could choose from that are pretty powerful. But I've yet to see a short link rank. Since what was Google, the Google shortener went away, but ours do our rank, and it's because of all the power that we're pushing into it. So it's an SEO benefit. And it's just total control to the point where I'm pretty sure you can even add a tracking pixel to the link. I mean, it's ridiculous to the number of things that you do if you get into one of the paid levels. If not, you're welcome to use it for free.

Yeah, but what's really cool is thinking about that. When you see an mgyb.co, shortened drive stack or file link, drive file link that is indexed, and it shows the mgyb.co. Instead of the Google URL. Think about that, guys. It's showing the redirect URL as opposed to the destination URL, which is crazy. That just goes to show you is pretty powerful. So I would recommend you use that as well.

Review Snippet Error In Google Search Console

Fitz's up. He says a good day. Thank you for giving us a chance to get our questions answered here. You're welcome. Fitz is always he says, I noticed that my blogs have been giving me an error in Search Console that says review snippet error and items do not support reviews. Could that be a problem with schema? I don't know. Because I haven't done much with reviews schema, but I think didn't. I thought I saw Jordan answer that down here somewhere. Yes, he did.

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Yeah. Okay. So he's asking, did you add? Did you have an aggregate review in your schema? And maybe that's it. So I can't really answer the question, because I don't know. Marco, do you have any comments for him?

Marco: No. I agree with Jordan. If he has an aggregate review schema, it could cause a problem. Because Google said don't do that. Google said that. And Google said don't add stars. Right. And that's what we're talking about. That's self-promotion. This is a bunch of shit, but it's one of the things that you have to abide by. That's probably what's breaking it for without knowing more, I can't really tell you what the problem is.

Yeah. So that might also be a good question to post in the group, fits because then we could get some comments, maybe some others that have more experience with that. It's not something I've done a lot with. I've bought it in the past, but we've gotten over it was just by buying a plugin that did it. For example, like with Google. There's a Google reviews plugin there they have, there's a company that makes a plugin for Google reviews, Yelp reviews, and I think Facebook reviews, and you can get all three of them, whatever. And so I got tired of fighting and trying to get the shit to work. So I just would buy the damn plugin the premium, plug it in and it would start to work. So I don't know exactly what to tell you. But maybe that'd be a good question to start a thread in the Facebook group.

How Long Should You Wait Before Powering Up The SEO Shield With MGYB Services?

Mohammed, it says, Hey, guys, after getting complete SEO shield, how long do I wait before starting to power it up with very MGYB services? Is it the standard three weeks? No, I mean, the moment you get it as far as I'm concerned with the drive stack stuff and everything SEO shield stuff, you can start hammering away as soon as you get it marked. Do you recommend any wait time? No, no. In fact, he should order the link building package with the SEO shield. So that it the SEO shield gets turned over to Deadia and then Dadia hammers it, and then it gets turned over to you, Mohammed.

How Should We Handle The COVID-19 Situation In The Months Ahead As Digital Marketers?

Okay, so the next question was, we did we just covered that when we started. Yeah. Okay. Yeah, I think we, uh, yeah, Mohammed, again, I just, you know, one of the things you could mention to some of your clients is maybe giving them a reduced rate for lesser services, but some of the things that you feel are critical to keeping their positioning, you know, maintain their positioning as much as possible so that they don't lose traction. That's something else you could do. For example, you know, if you got a client paying you, I don't know 1500 dollars a month, you could tell them you know, I can do at some bare minimum services which will help prevent the loss of, you know, a lot of what we've done or at least slow it down for 500 a month or 750 a month, I'm just giving you some examples here of some things that you could possibly do. And mean that, for example, like my preschool client, we haven't been doing GMB posts because he hired an in house social media person to do that a while ago, um, but we do, you know, a lot of other things, press releases and things like that. So I told my preschool client today that, you know, if he needs to suspend services that I would recommend that they, you know, increase their GMB posting considerably to help compensate for some of the other stuff that's not going to be done if that's the case, although like I said, we're going to try doing some online preschool classes for his members so that to keep their tuition going, which means he'll keep paying me to I'm going to see how that goes. So over the next week, anyway, those are just some ideas, Mohammed.

Alright, we've only got a couple more minutes guys. We'll try to get through this one before.

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Do You Have A Way To Update Published Tier 1 (Branded) Posts When Initial Post Gets Updated?

bb12 says Hey guys, do you have a way to update publish tier one branded posts when initial posts get updated? No, you just republish them, unless you manually go out to the web to syndicate, you know, the syndication sites, and manually edit every one of the posts. Remember, if it gets, let's just use the three blogs, for example, right? So blogger, Tumblr, WordPress, if you publish a post, it gets gonna get re syndicated to those three blog locations. If you then edit the post or update the post on the blog, you have to manually go to each of those three locations and make that same edit on each blog. So that is an enormous amount of work. don't recommend you better off just changing the post and then republishing it changing the publication date to like now, so that when you click publish our changes the draft and then change the publication date to now so that when you click publish it reinserted into the feed, and will trigger a re-syndication. As long as it wasn't just published on the web 2.0s.

A week ago or whatever, so it's like duplicate posts side by side on the same blog, then I wouldn't worry about it. In fact, you can even use plugins like the RSS plugin for Semantic Mastery as a mastermind member. It's only in that premium version or something like republish old posts, which is a WordPress plugin. I'm just going to show it to you really quick republish old posts, WordPress, this plugin right here. It's free. They have a paid version, the pro version, I think it's like 20 bucks that give you like a ton of additional features, scheduling options, all kinds of stuff. But this right here will take posts and repo guys, this is good to do. Even if it's not because you updated a post, right? This is good to do. If you have a blog with a ton of content on it. Sometimes you can like it makes sense to republish posts that were published a year ago if they're still relevant. If they're topical type posts, they're not time-sensitive posts in it, it makes sense to republish them to give them another push. And this is a way that you can automate that right here. Right. So again, this is a free plugin, but you can also buy a paid version of it that has a little bit more features.

Should You Index Backlinks?

Okay, so that was that question. Should you index backlinks? If yes, then how very simply go to mgyb.co. Go to the store, scroll down to where's link indexing? There it is. There it is right there. Now, there is one drawback that Rob is fully aware of, in that for this right now, you have to submit 300 URLs at a time, which sucks. It's an issue that is on our to-do list to get resolved. But right now that you have to only submit 300 URLs at a time, which really doesn't make sense when it comes to big link building orders. But if you're just trying to get certain links indexed, then you can paste them in here. 300 at a time, and that's something that is going to be updated. It's just not done yet. Okay? But that's a really good thing. Indexing service. I think Dadea gets 50 to 60% on the average index, even spam links, is that right? Correct. Okay, so there you go. Another way to index backlinks is if you have the ability to submit directly to the Search Console, you can do that. It's very tedious and slow and time-consuming to do.

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Why Is A Subdomain Blog Better Than A Blog In A Subdirectory?

Last question, and then we got to wrap it up. Can you please explain why a blog on a subdomain is better than a blog and a subdirectory? It's not that it's better it in the past, the reason why I would always do blogs on subdomains for like multi-location local businesses, for example, or a blog on a subdomain, as opposed to in a subdirectory. So like blog.domain.com, as opposed to it being in a subdirectory. So like, for example, if you have an e-commerce site that doesn't have a blog functionality, and you want a WordPress blog, you could install it on a subdomain, right so blog dot whatever the domain is, or in a subdirectory.

If it was in a subdirectory, then it would be slash blog right domain comm slash blog and it would be a separate WordPress installation in that directory, but it would appear as if it was like an internal page blog like on the domain, they serve the same functionality. The only difference is in Google's eyes. If it's in a subdirectory, it's part of the root domain. So if you were to be content marketing from the blog, and you were to caught catch a penalty for something, then it would affect the root domain. And it would negatively affect the domain, it could penalize the entire domain. So all of the pages and stuff from the main site could be penalized from that. Even though it was from the blog, the blog was the one that caught the penalty, and it was in a subdirectory.

On the other side of that, if it weren't a subdomain and the blog work to catch a penalty, it would isolate that penalty to the subdomain, not to the root domain. So it's just a way to protect it's a way to mitigate risk. In the past, I used to always build all like multi-location sites. So for example, if I had a Tree Service client, primary location, I build that primary website on a root domain and for each city that we would expand into if we had a separate GMB location for each city, we would create a separate WordPress installation. So it would be like Cole pepper dot Bradstreet service. com Fredericksburg Bradstreet service com, each one would have its own standalone WordPress installation for the reasons I just mentioned, in case any one of them were to catch a penalty would only ice isolate to that one particular subdomain, as opposed to taking all of the locations down because they were in inner pages. I don't do that anymore for two reasons. One, it's an as you really grow the footprint, it can create an enormous amount of additional work updating WordPress sites and all that kind of stuff.

Number two. I haven't caught a penalty in years and it's because of what we teach with the SEO shield and entity-based SEO. We don't really do much at all to the on-page itself or build anything directly to the money site. So the likelihood of catching a penalty is slim to none. And so, therefore, I'm building things on inner pages. Now, again, I talked about this in the mastermind, that I'm starting another lead gen project, and the mastermind is going to be for teaching opportunity. And I'm going to be talking, I'm going to be building everything on inner pages so that I don't have a bunch of sites to manage. And so that's something that you can learn in the mastermind anyway. So we were mitigating danger, right, we're mitigating against the possibility because we used to do some dirty shit subdomain. I mean, let's be honest. That's the reason why we would go into subdomain because we were doing some dirty stuff. Yeah. That says, We stopped doing all that and we realize why to wait, wait a minute, we can protect ourselves. We can still do all the dirty shit that we do. But protect ourselves if we just take it off-site. So that onsite, the root domain and everything that's within that root domain and folders or whatever, it remains pristine, it never gets touched. It builds backlinks naturally. It just looks as natural as any other website on the web, so there's no reason for it to even lift a red flag. So, since we're doing that, there's really no reason for subdomains, you can go into folders and you can go to you can go categories, even right locations, you can go services, there are so many different ways now that you could do it. And you're powering up your entire domain by doing it this way, you're adding more relevance, you're adding more trust, you're adding more have more authority. And eventually, you'll add more activity because you'll attract more traffic, you'll get more love from Google. But the only reason why we're doing it doing that is that we knew that what we were doing we were not supposed to be doing to the subdomain. And we knew that that the possibility of a penalty was really really high. Now, we haven't worried about penalties since we instituted the SEO what we're now calling the SEO shield or entity-based, worriless SEO. Yep. Now

It's changed my strategy to so and fortunately and I'm glad because it is it's much easier to manage now as I love it. It's our cheat code because, you know, again, we just build the SEO to power that up and it's it just works repeatedly.

So anyways guys, don't panic. Go, go put the effort and time into your business while you have it right now position yourself so that when you come out of it when we all come out of this, you're in a much, much better position, you'll be stronger than your competitors. And I had encouraged you to do that. Think about the positive that can come out of this focus dwell on that and not the negative or the worry or the uncertainty. And then once again to repeat Chris because it was such a wise statement. He says work is the antidote for worry, and I believe that so. See you guys next week. Thanks, everybody, everyone. Here we go. Bye, everyone.

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Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 278

By April

Click on the video above to watch Episode 278 of the Semantic Mastery Hump Day Hangouts.

Full timestamps with topics and times can be found at the link above.

The latest upcoming free SEO Q&A Hump Day Hangout can be found at https://semanticmastery.com/humpday.

 

Announcement

Cool. Let's get ready to rumble Whoa, hey, this is Episode 278 of Hump Day Hangouts and bring in a little bit more energy today. I've been sitting working focused all morning. So I realized I need to bring it since we're going live. So with that said, we are going to jump into it pretty quick here. We're going to say hi to everybody. We've got some announcements for everyone and then we're going to hop in and start answering questions. If you want your questions answered, remember go to semanticmastery.com/HDquestion stays the same. You can go there every week. So if you're checking us out on YouTube, make sure you go there to get your questions answered. So with that said, I'll start at the bottom today. I'm going to mix things up. Hernan, how are you doing? You look like you're looking at the floor.

Hernan: Oh man, on the spot, I'm doing good and then well, stormy day today so my connection might not hold but other than that really good. Really excited to be here.

Adam: Sounds good. All right, man. Well, hopefully, people have been checking out your videos. I know I see your videos because we work together. We do a lot of stuff together. But I've been using even more videos from you. So I don't know maybe sometimes what have you talked about how you generate so much content?

We're cranking up the content machine and also how it's getting us leads because we did a small training for the inbound prospecting for 2xyouragency. And I'm putting that to the test, stress testing it every day, and it's liberating. It's pretty good.

Adam: Awesome. Good stuff. Marco, how are you doing? You're looking a little bit different today. What's going on here?

Marco: I'm just celebrating the 34th championship of the team that I'm a fan of in Argentina, not Hernan's team of course. He has a sucky team. He's a fan of. But anyway, I root for the underdog, I guess. Yeah, whatever. I like winners but as you can see, Groundhog Day and celebration. I have my beer ready. I made an executive decision. This is a drinking Hump Day Hangout. So now join me.

And if you don't guys, you want to avoid viruses and all that bullshit. Drink more beer. Keesha healthy tears well here's what the water has a beer. I'm gonna head out for a run after this. So I've had some bad experiences with beer and running so and if it doesn't keep you healthy, it'll make you feel better anyway. Like, enjoy the way out. So, alright, so look at that again. See, I kept telling us so for about five years I kept saying how beautiful it was. Beautiful. It was warm and sunny, warm and sunny, warm and sunny, warm and rainy. Now you can get a look get a good book, because I'm going to turn it off because too much sun is bad for you guys.

Well, we'll go away from the sunshine cuz I know it's night but Chris. How are you doing man? Yeah, doing good. Like the weather is excellent. I think we had 19 degrees Celsius today so summer is definitely on this March here obviously you can't see it it's night so I'll take your word for it yeah you could be maybe you just move to your apartment somewhere else but yeah we'll assume it's nighttime and the most leading the gym pretty hard at the moment as long as they still let me.

Fair enough. Are you waiting

good deal and last but not least Bradley How you doing today? I'm peachy.

Alright, I like it. I'm just gonna roll with them Bradley's good to go. So I'm going to loop back around to something Hernan said he was talking about 2xyouragency. If you haven't heard about that yet, it's basically if you're an agency owner or even a consultant, if you want to get more clients, if you want to grow your revenue per client, want to scale your team. That is where you should go and join us 2xyouragency.com that's where you can find out more about it and come join us for those have you who are joining us looking for step by step processes for your SEO, everything from new websites, age domains, YouTube channels, whatever it is, go check out the Battle Plan at battleplan.semanticmastery.com.

In that same vein, we keep telling people and it's for a very good reason, which I won't go into here, except saving time making sure you're working on the higher level stuff. We advise people to get it done for you, whether that means hiring a VA, starting to build your own team or leveraging mgyb.co. Right going getting syndication networks made, press releases, link building, whatever it is you need done doing that so that you can grow your business right, you got to spend the time working on your pipeline processes and growing. So head on over to mgyb.co to find out about that as well. Subscribers, get some good perks and then that's all I'm gonna say about that, but you got to be a subscriber.

And last but not least on my end, I want to tell everyone about POFU Live. You can see the current count of tickets remaining. It is decreasing if you go over to pofulive.com it's going to be last weekend in September 2020 in Boston, Massachusetts. So we're going to be meeting up there. We're going to have a VIP day on that Friday. We're going to meet up and have a lot of fun get together with everybody. I'm not sure quite yet what we're going to do. But let's see the first year we did a brewery tasting, took a bus around a bunch of different breweries. We had a lot of fun with that at dinner together. Then last year, we went and raced go karts. Some of us actually raced the go karts. Some people drove around it like five miles an hour and scared us I'm not gonna name names, but it was a lot of fun. We got guest speakers coming in. And we've got a lot of knowledge both for us to share to you but also for you to share between each other. So it's a great environment for that. Like I said, it's gonna be over the last weekend in September. So go check it out at pofulive.com, limited number of tickets when they're gone. They are gone.

With that said, Guys, anything else we need to cover before we dive into questions today? Yeah, but what happens if Corona virus hits in Boston in September, man just TBD. We'll Yeah, we're gonna have to wait and see so drink Modelo Corona virus is still here, right? Yeah that said I will say if people buy tickets, you know and it is canceled that you know we'll work something out we're not gonna just keep all your money and say Tough luck. We'll work something out but I would imagine as time gets closer we'll understand what's going on much better. Does anybody else tired of the media overblown, this coronavirus ship because I feel like

Unknown Speaker 6:34
there's a mass hysteria that's being generated by the media because honestly, I don't think that it's any more you know, bad often like the typical flu but it's just non stop coverage and everybody's freaking out about it. So anyways, well, they shut down the borders typically mean Yeah, I know. I land borders. I don't know. Maybe cuz I don't know anybody that's been hit by but anyways. Alright, so we didn't get any other way. I do some questions and focus on helping these people out.

Unknown Speaker 7:00
I did get the training done for the last week of the two x your results training for the two extra agency that I just finished recording that today. So it should be in the members area by the end of the week. Just to let you guys know next week we start the two x your business which is about scaling and growth. So next on the homestretch. Let's go. All right, let me grab the screen and we'll get into questions.

Okay.

How Does A Social Fortress Type Of Links Work Out With SEO Shield?

All right. So it looks like I don't know if these were answered last week or not. I'll start there. Uh, he says if you already have social fortress type of links, how does that work out if I ordered a shield? I don't know. Social fortress type of links. I guess that's like a syndication network or something. I'm not exactly sure what that is. But since I don't know what that is, I don't know how that integrates with the shield. But I guarantee you it's not a shield, shield. So I would say just get it. You can't hurt your entity with an SEO shoot, I can tell you that as long as it's built correctly.

So I would say order one. No, Matt, I don't know, I'm not sure what social fortress links are. But I can guarantee you they're not doing with the not the same thing that the SEO shield does. They might not implement it, though very well, which would in that case, you would actually want to include the social fortress links, I'm assuming profile URLs and such into the actual SEO shield built. Right so that you're kind of interlinking all of those properties together. I'm just wondering if someone copy Canada's already. SEO shield is brand new, but I wouldn't be surprised if someone had knocked it off already. Yeah, that's not it. If you go to the question above that we didn't answer that.

Unknown Speaker 8:51
Okay. I do remember this guy from last week. He says how much money will be needed for a complete project like that? I don't know which project were we talking about? We were talking about about how simple not easy. It was how we would set up the SEO shield, not the fortune, our SEO shield. And then after that, we would do the press releases the link building embeds link building, watch how everything settles and then just do adjust right as we go. Because we could always have it add depth and breadth to the G drive site, do something that keyword-oriented instead of branding and so the answer is that as the top-level, SEO power shield is only 375 bucks. Link Building. I don't know if you get that the top.

The top one, a couple of hundred bucks. Some press releases five press releases what 500 bucks on top. I've said it was about 1200 bucks, but we're talking about investing time. Hundred bucks on the niche, not 1200 bucks to see if you can compete in the niche. It's literally to go after the big boys that that's what you need. And then you're maybe a little bit more because you're going to need to do monthly link building monthly embeds, you're going to need to expand that dry stack writer to isolate those keywords are the tougher ones, because you will find that some keywords are tougher than others. So they might need a little bit more action. But that's what we're talking about.

How much are you gonna pay for a website? I know websites that can cost upwards of $100,000 average in I think Miami's $15,000. For a website, we talked about 1500 bucks for the niche figure, think about doing the numbers, do the math. And you'll see that it's totally worth investing. If you want to just start with the SEO shield and some link building to see what it does. I mean that that's on a five 600 bucks, and then you're gonna know, after 21 days when the Google that settles where everything is and just how much more you're going to need to get after it. I can tell you that local is a whole lot easier except for some of the higher-end niches right if you're going after cosmetic surgeon in Beverly Hills, of course, that's going to take a little bit more.

I'll go back to my friend in what was the Toronto Vancouver run after DUI attorney in one of the biggest cities in Canada is going to take a little bit more but really you know, if you work if local if you're working in conjunction with that GMB and you're applying local GMB pro methods, it I call that a two for one special because you're approaching that from from from from two different ways. But you're adding power to that entity you're adding so much more value to your entity making it more trusted, authoritative in the niche, much more so than anybody else. And if you go deeper into that, which we recommend, which is adding schema, and adding individual paid schema ending, and adding video schema, author, anything that you can on the page so that you can direct the bot exactly where you want the bot to go. And then at the unstructured data level, you can actually structure it through skip navigation links, jump links column like what you want. There are so many ways that you can get even more power out of this you can do more and build more so that it's a win.

Yeah, are you going to take over nothing if you're going to take over your niche and it sounds easy? No. We spent years literally in the lab coming up with this formula so that we can give it to you guys and make it simple for you guys to order so that you can get results. By no means is that easy. Because I can tell you that I spent hundreds of hours working on the weekends to put all of this shit together. So it wasn't as if it's just okay you by I push the button, and I came up with this idea and all of a sudden, boom, there it is there's no magic pill, it's hard work, but we tried to do is all of the hard work for you ahead of time, so that you don't have to.

Yeah, cuz there's still a lot that goes into that. But that the trying to try to discover the methods, that's where that's an enormous amount of time. So even though once the methods been discovered, and refined, it still takes a lot of effort and time to be able to implement unless you buy them done for you services, which is what we keep encouraging you to do. But you can imagine trying to try to identify that method or develop that method is really where the vast majority of Time goes. So you know when when

When you say it can't be that that easy or that simple, it really is simple. It didn't say it was easy. That doesn't mean that there's not a lot of complexity to putting it together in the proper order and everything else. But it really is. It's a formula as Marco just said, it's, it's literally a formula you plug in, you know, you, you put all the pieces together in the right order. And then it's just a matter of there are some variables, but it's a matter of like link building and events, for example, how much do you need to push to get the desired result. But other than that, it's the same process over and over again. So it becomes like a repeatable process, which is really the key and that's the whole point is, I can't tell you how many times we've talked to people in the mastermind or, you know, that have become members or, you know, followers or whatever.

In the mastermind, we often have calls with, you know, new members, to talk with them and find out about their business and one of the things that we hear often is that people have a hard time getting reliable results, repeatable results. In other words, they might have five projects out there, one or two of them are doing really well. But the other ones aren't doing so well. And they don't know what they did on the ones that are doing so well to get them to work, like to produce results. And that that becomes an issue, how can you have confidence in pitching your services and selling your services to clients and prospects and that sort of thing, if you're never really sure that you can get the results, right. So that's kind of the point is that we develop these methods, because over and over and over again, time and again, we're able to achieve results, and virtually, you know, no competition. And what I mean by that is, in almost any every situation, it's just a matter of how much we put into the actual process to get results. Like, sometimes it's easy, and it happens very quickly. Sometimes it requires a lot more. But in any case, it's the same process, right? So that we can always know with certainty with confidence that we're going to be able to get results in a particular industry, the timeframe is all that is really adjustable. Right? And again, a client if we're in a competitive industry, and that is going to require more than it just requires, if somebody wants it done like results in the same amount of time that a less competitive industry would get, that's fine. We can still do it. It just requires more budget because we need to throw more at it. Does that make sense? So again, it's just a, it becomes a repeatable process. There are some variables, but those are all.

Unknown Speaker 16:26
You know, they can be calculated, basically. So that's why I love this method. Because even I didn't have a repeatable method that I would use over and over and over again until the last couple of years. And now it's really unfair because we know we can win no matter what, right?

Do you want to comment on that, Marco, before I move on?

No, no, that's a good question. By the way, it was.

How Long Do The Links From Press Releases Last?

Alright, so he says, How long do links from press releases last? It depends. It depends on the publication that they're published. Sometimes some, some of them, it's 30 days, some of its 90 days, some of them are 180 days, some of them it's indefinite, meaning they don't purge at all. So it just depends. So it really depends. That's why press releases aren't something that it's not, it's not usually a one and done thing. It's something that you should be doing consistently. Even if it's just once a month, you know, the idea is to, once you start doing them is to continue doing them. For all most of my clients, at the very least, they're getting one every two weeks. But most for all clients that I've taken on recently and new on on incoming clients, I do one press release per week, that's just part of my monthly services. So they're paying for that, right that's part of it. But you know, some clients might even want to per week, it just depends on how aggressive they need to be. But the point is, is that once you start doing them as long as you're doing them fairly consistently, then you won't ever have to worry about when the links drop off because there'll be no ones behind. Okay. By the way, go check out local PR pro we talk about how to extend that even more.

Alright, so the next question is first is not really a question. It's kind of response because Bibi asked a bunch of questions last week, and so he was explaining himself here or she. So anyways, says, hey guys, just to note that, of course, nobody here disrespects the other members, I saw that nobody was asking questions. So I filled it up, feel free to answer other people's questions when I blast off. I need the questions to be written so I can clear it from my head. And then it won't bug me I get that. So I appreciate the explanation and no problem at all.

He says I know that also about me asking a lot of questions. I know this is the case right now and I won't get the answers right away and not all of them at once because I'm not in the mastermind and I have to wait for a week. I'm on the path to one k a month. I've started the RSS masher and have another lead gen project and promoting.

Let's see how it goes. Maybe in the future. Who knows. Yeah, well that's the idea is to come here.

You know Mohammed who I think he has to quit? Yeah, of course, he did. There's Mohammed right there. He's been one that has come and asked questions and implemented, you know, what he learns, and then has come and joined the mastermind and then has left a mastermind and then come back to the mastermind. And so it's perfectly fine. That's the idea. We tell you guys to come here, use this forum to help get your business in a position where you can come join our paid trading our mastermind, where you can get even more Business Growth Training.

So yeah, the problem is that this forum is limited to an hour. So we have to get as many people as possible so that we can be fair. In the mastermind. However, you can go into our Facebook group, and ask as many questions as you want, as many times as you want. And all of us are in there, including Rob, answering the questions. Yeah. So that we're not enough because that in and of itself, is is consider it enough because nobody, nobody else doing that nobody else is sitting there and taking the time to answer their membership questions, right? We do it.

Then what we decided to do is split the mastermind right into five different webinars. So each one of the members, it should be the founders has a webinar every other week. So what you're getting is now it since it's live, it's five times the value because you're getting different points of view. You, as a matter of fact, you can ask a question, whatever it is, and ask it to each one of the five members. And you're going to get a different perspective. We were talking we were just talking about this yesterday. I come at it from math, and testing, and an SEO point of view, plus all of the experience that I've had in the last almost 17 years that I've been online, but Adam, you know, he has a background. he's a physicist, I believe it correct me if I'm wrong.

So he has that analytical aspect to it, her Nan, and he does a lot of things with pay per click advertising. He also has a lot of experience with clients. He has a business background. He has his own perspective, you do a lot of local Bradley, and you have your own perspective. Chris has a coding background. He has his own perspective. So you're going to get a whole lot more if you join the mastermind than you could ever get in here. Which is why this was set up yet. We can answer your questions in that 10,000-foot overview. But we can't get technical with you. We can't go and delve we can't go look at your website. We can't give you advice because we don't have enough information. But we've set it up so that you can give us all of the information in the other places that we've set up for this to happen. So I think that if you're not in the mastermind, that you're needing all of this information, then you should definitely join them as well.

How To Rank For A Keyword And Its Synonyms?

so the first question was how to rank for a keyword and as synonyms which silo to use the post created as long-form dogs and puppies are the same. Okay. All right. So I think I talked about this last week when you because I believe this is a repost from last week because we didn't get to them. But when it comes to how to rank for a keyword in a synonym, again, there's a lot to that, right. We could spend the whole hour just talking about that specifically, but I'm just gonna point you to, but I've wanted in the past if you go into, In fact, let me just open a new tab, go to YouTube.com, okay. Search for semantic mastery. Or you could just go to youtube.com/semanticmastery, that's fine. You can do that as well. Click through to our channel right there, use the channel search feature. Right there in search of silo structure. Okay, that's all you need to search for a silo structure. There's simple silo structure set up complex silo structure, set up those two videos, watch them, that'll teach you how to set up silos on your website.

I prefer simple silos over complex silos any day of the week, because, well, there's easier, they're simple and easier to manage. But there are times where that makes it makes sense to have a complex silo. So I would go through that as a kind of foundation. To answer your question, as far as how does, how to rank a keyword in its synonyms, because that's what silo structures are all about. You take the broadest of terms, and you put that at the top of the silo and then you take all the long tail versions and synonyms and such that are tightly within that particular keyword theme. And you use those as, as current as supporting articles. In other words, you optimize content that is supporting articles for those supporting keywords. you place them within that particular silo and then if you understand internal linking throughout the silo and how to do that correctly, then what happens is the entire keyword theme, the entire silo the category right? content silo creates, it creates buoyancy, right? Because all of those are interlinked correctly, it creates a theme that when the bots come and read it, they kind of understand what the theme of that is, what the topic is and what the theme of that particular content silo is. And it kind of helps all of the keywords within their within also all of the content within that silo to start to rise up in the search engines provided it was done correctly. So that's kind of the whole point is to learn how to rank the primary keyword but also the synonyms and everything else by using solid structure. It's very, very effective. And it's it still works to this day. If anybody says it doesn't, they're crazy. So when it comes to that,

hopefully, that'll answer your questions as far as that is concerned with. When it comes to the next question he says, Is syndicating to the branded properties a post with a few sentences and an anchor text of the synonym to the original money site post will give a boost to the synonym? No, not necessarily. I mean, it can but I don't suggest syndicating short posts with just a couple of sentences because that's thin content. It's not going to have nearly as good an effect as if you have well-done content guys, content does matter. Believe it or not. So I was just talking about this in two x your agency training.

Recently, you know, we use curated content my bloggers do for all of my all projects, we use curated content as the content marketing strategy, which is part of the SEO strategy, right. So my, in the same type of train, the training that my bloggers have all gone through, to learn how to curate is Content Kingpin, it's the same train like, it's exactly how I learned how to do it years ago, I created a training course around it, which was originally to train virtual assistants to become bloggers for me. But then we turned it into a product, which you guys can purchase is called content kingpin. Anyways, that teaches you how to curate content. And it's really set up to teach virtual assistants to do it so that you're not doing it yourself. But that content is efficient to produce. It's highly relevant. It creates co-citation because you're linking to related and relevant content sources. And you are able to gather, collect and curate content from subject matter experts about whatever topic it is that you're blogging about. So the bloggers you don't have to be a subject matter expert and neither do your bloggers to be able to produce high-quality content about the subject because all they're going to do.

The method about curating content is learning how to collect Gather, Gather relevant content from high authority sites or from subject matter experts, then organize it. And then create new blog posts where you're trying to convey an idea or a theme or topic, you know, whatever you're trying to convey an idea, but you're using other people's content to support or argue against that idea if that makes sense, depending on how you write the post. But it's super powerful because it becomes a unique post its original content, even though you're borrowing content from others. Because the way that you're organizing it, it becomes a unique piece of content, a new original piece of content that has snippets of curated content, and it's well done and it creates co-citation. So it's super powerful for SEO. So that's what I would recommend that you do and in the mastermind, again, we're talking about in the mastermind. Since we split our mastermind webinars apart now and I'm doing my own separate webinars. For the next several months. I'm going to be working on building out an actual case study site for the members in the tree service industry covering exactly how we do this, including content marketing and targeting individual locations with posts. So we do what we call geo posts or location posts that are posts optimized for keywords within the silo that we're trying to rank for as well as individual locations. But we do it all through curated blog posts. And it's super, super powerful. That's a much better way to do it. Because if you're going to be publishing content to your branded network, you don't want then blog posts that you're using specifically just and only for the link back. That's not the point. You want to build that relevancy, the topical and or location, relevancy through your content marketing. And the way you the way that the most efficient way to do that, in my opinion, is through content curation.

So now with that said, Yes, by linking back from a well written or well-curated piece of content that you're going to syndicate out to your branded network, then yeah, when you're linking back to the target pages on your site, right, the ones that you're trying to rank, you're using the blog to help rank those pages through the internal link of the blog post, then yeah, you want to vary your anchor text, you want to have diversity. So use those keywords within that same keyword set within that same silo use variations, longer tail versions, LSI keywords, synonyms, naked URLs, generics, brand, brand plus keyword, all of those can be used in different combinations to link back to the target URLs on your site that you're trying to promote. Guys, even internal anchor text is important. Now, it used to be where I used to just hammer for internal links, so links within the same silo, for example, I'd use the same anchor text to link up to the service page over and over and over again, but even that now you're better off using diverse like diversifying the anchor text. And again, Marco talks about this a lot. But you know, you want to also start building that brand name next to keywords so that you can start to create brand plus keyword association. And you can do that with content marketing and internal linking. So that's something else that I would recommend. But yes, as far as to answer your question, I know that was long-winded. But I kind of wanted to, you know, first of all, make sure that you understand that publishing really thin content posts, just for the sake of the link isn't effective at all. Right? Isn't it just not helpful. So you're better off producing better quality content, less of it if needed, but it will be weighted heavier by Google. And for that, when you're linking back to the pages that you're trying to promote on the site, yes, use a variety of keywords and different anchor text types, as opposed to just always keywords so that you can start to build a broader kind of picture of that keyword theme for Google if that makes sense. Do you want to comment on anybody?

Nope. Okay, moving on.

Why Do You Use Multiple Tier 1 Network For YouTube?

Why would you use multiple tier one networks for YouTube instead of just a single tier one and multiple tier twos?

because it doesn't matter with YouTube, it doesn't matter what configurations you use, you can. What I found was years ago, I haven't done this test and at least three, probably four years now. But several years ago, I tested a YouTube channel that had multiple tier-one rings versus a YouTube channel that had the same number of total rings, but they were set up in two-tier structures. And what I'd found at that time when I did the testing, and I did extensively across multiple projects, but I found that the videos that would get syndicated out to the YouTube channel that only had, you know, let's say, eight tier-one rings, let's just use that as an example, which would be the same as to two-tier networks, right? Because a two-tier network through MGYB, the way that we build them is one branded ring and three persona rings. So it's a total of four rings per two-tier network. So on the channel that I would have eight single tear rings, the video would rank faster than if I had submitted this similar video similar keywords to a channel that had two two-tier networks attached to it. So two single-tier rings with a total of six tier-two rings, if that makes sense, right? I would test it by uploading a video to either one and tracking the results. What happened was you and again, this was years ago, guys, I haven't tested this in years. So I don't know that it makes any difference at all now, but back then you're the video that went out to just a single tier ring would typically rank faster. But it would also if no additional SEO work was done other than just syndicating it out to the network's it would start to slip it would start to fall in rankings faster than the video that I would push through the two-tier networks which would be slower to rank but once it would rank it would stick longer if that makes sense. So anyway, that's why I do it. It's there's probably I haven't tested it in years. I don't know if there's any difference at all if one's more effective than the other at all. Anything more. So it's really just a matter of preference. I always prefer the two-tier network setups for YouTube channels. But you can do it however you see fit, right?

Why themed ring isn't a branded ring? Can you give an example of this non-branded ring? Yeah, well, like if it's Joe's Tree Service is the company. But you can have a persona ring which would be like, I don't know, john smith. And then you can have a themed ring, a topically themed ring or even a geographically themed syndication network if that makes it if you understand what I'm saying. So for example, if it's, it shows Tree Service, there could be a john smith could be a persona ring, but then a theme during a topically themed rig can be a syndication network about gardening or landscaping, or home improvement for even for that matter, or a time that's a topical themed topically themed network, a location the network could be a network about syndication network that's optimized for Culpepper, Virginia because Joe's tree services in Culpepper, Virginia. Is that clear? So, but it's just a way that if you're going to syndicate content to other networks, you don't want them to only if, for blog syndication, you don't want to continually syndicate content to other networks other than branded networks. If that's the only content getting syndicated, you want to mix it up on the other networks, other than the branded networks, you'd want to have additional related relevant content on those networks, to where it's not clearly being used to only promote your one brand. Okay.

All right, that was a lot. Moving on. How do you price the leads? That's going to depend, you know, for Tree Service stuff, I usually do a when I'm pricing leads, I look at what the average cost per click value is for the top keywords that produce leads in Google ads. So I go into the Google Ads dashboard.

Use the keyword planner, take a look at what the cost per click the average cost per click is there. That will give you a range it will show you what your average, your minimum cost per click bid has to be on the first page at all for ads. But if you want to be in the top section or give you a low range and high range, and I always base mine off of whatever the high ranges, and then usually anywhere between two to three times the cost per click is what an average lead would be depending on it depends on the area. But you know for Tree Service leads like I often charge somewhere around $50 per lead. It depends on the area again but on average although I just recently took on a new the guy that I'm going to be building I mentioned this in the mastermind I'm going to be building a case study for a Tree Service contractor site that he gave me permission to use his project is part of my case study so that I can share it with my our students or members I should say and so I'm selling leads to him for 30 bucks. But that's important because I'm getting to use it as a training opportunity. But my point is that yeah, I mean, you just really have to price it. It's going to depend.

4I uses Google ads as a way to kind of determine the value for leads, but other people do it in other ways. Does anybody have a comment on that?

How Do You Rank A Local Franchise With Limited Access To Its National Corporate Website And GMB Page?

Now, moving on, Jeff says, Hey, guys, thanks for all the info and motivation you provide on a daily basis. My question is, I just landed a local franchisee for a national Corporation. They have zero access to the corporate website page and limited access to their GMB. Given these restrictions. What would be the best course of action to get their GMB moving upward? Follow the SEO SEO to move on any other recommendations have a spectacular week? Yeah, that that would be what I would do if you can't do anything to the GMB itself really. And you have no access at all to their website. Then that's all you can do is right is to push the off-page as much as possible and the SEO SEO to be absolutely where I'd start. And then from there, it would be a matter of, you know, you could use press releases for content marketing, you can almost use press releases as the blog really. So you could set up though, you know, an organization page and then press blog through the press, you know, through the press releases that can actually act as kind of like a blog because you get an RSS feed and everything from that. So you could use the actual press release, like if you're using it through MGYB, or if you have your own subscription to Press Advantage, you could use the RSS feed from the organization page for that brand to actually feed the syndication network, right. And that way, you don't even have to have a WordPress blog because you can use the press advantage for that matter for the blog essentially. Or you could always find you could always attempt to try to get a subdomain WordPress installation on for your franchisee site so that you have a blog that you can use for content marketing. But if you're not going to do any of that stuff, then yeah, just stick with the off-page stuff and just hammer it

Does anybody want to comment on that one? Marco? I hear you trying.

Okay, his mic is not working. So try again Marco. Can you hear me? I can now? Yes. Yeah. Okay. Aside from using the Press Advantage that the media pays and using his present, he says he can also use the G site. You can build that out. Yeah, I use that. I use that for Legion and to push power into the GMB and into the client site. That works perfectly well. You have to remember that announcement pages when it's like a blog post because when you do that, the announcement page will also have an RSS feed. Right? It's so that so they carry that out so you can use that to populate so you can use both you use press releases, and your G site to populate your RSS feed, and to push into your syndication network. I mean, there are tons of ways that you can use all of these things. You either have to think outside the box or come join our mastermind, so that we can give you direction on how you would implement all of these different things. Right.

How Many Keywords Should You Use In An RYS Stack Order?

All right, Fitz is up. What's up, Fitz? He says, Thanks for creating a space where he can get real-world answers that work. I ordered the keyword research, how many keywords should I use and my RYS stack order, if time allows, I'll get to that next. Use it I mean, as many as you can, I think for the, our, I'm pretty sure for the drive stack order you want they want a minimum of, we want a minimum of 50 keywords, but more is better. So if you ordered the keyword research, just submit your primary, you know, content silo groups with your order.

You know, so that's, that's typically I usually what I typically do guys is because we're looking for like 200 keywords for a link building order, that's the recommended minimum to submit with a link building order, I always try to get the 200 keyword list developed before I order the drive stack or the SEO shield. Because that way I already have the keywords, I just submit those same 200 ish keywords for the drive stack build, and it's going to be the same keywords that end up getting used in the link building orders too. So that's just let you know that's how I do it.

So if you have you know, just it more is better, as long as they're relevant. That's the point. Okay.

He said that but what we think is relevant may or may not be what Google thinks is relevant. Because we push anything and everything we can anything and everything we find that related to that keyword. That's why we suggest ordering that the keyword research because we get hundreds of thousands of keywords from sem rush. A lot of times which we filter down like that they'll get filtered down as to how many keywords as

As many as possible because your brand stack is going to create the brand plus location plus keyword Association if it's local. And if it's not, then it's brand plus keyword. But it's essential to associate that brand to as many keywords in the niche as possible. Because what we want to do at that point is hammer the bot with all of the keywords in the niche so that the bot, the bot completely understands what this is all about what that brand is about.

Yeah, and that's what's so great about it, guys. And I'm telling you, if you when you order, so fits when you order a drive stack, and you submit, let's say 200 keywords versus 50. If you were to track two similar projects in Google Search Console, right after the drive stacks have been built, give it a few weeks for things to start getting picked up and all that by Google. You'll see in Search Console, the end, then impressions. So the number of times that your site has appeared in search results, the top 10 pages of search results. For any given query, you'll see that the drive stack the project, if you were to test these two things, because I've done it, you'll see that the drive stack that had the 200 keywords versus the one that had 50 will start producing month over month, a much higher impression, growth of impression rate. In other words, you'll see month over month, the Search Console, the number of impressions that the site has been exposed for increases rapidly compared to the one that only 50 it'll increase what the one that only has 50 keywords, but not have that exponential growth was rapid growth as it does as the other one. And that's one of the metrics that I use and reporting to clients guys, is I show them every single month a search console report for the last 28 days. It's just a screenshot of the performance report inside of search console for the last 28 days and it shows a number of impressions, you know, average number of clicks the click-through rate, that kind of stuff, or a number of clicks and the average click-through rate and that kind of stuff. But I like to show because especially with newer projects as the drive stack starts to get, you know, starts to kick in and, you know, Google starts to crawl or identify more of the files, you'll start seeing the impression rate start skyrocketing, and it's in and that goes to show them that the brand is now being associated and given impressions for more and more keywords or search queries. And so that's exactly what Marco is talking about there.

Okay.

Will There Be An NAP Issue If The Client's YouTube Channel Name Is Different From Its Website?

All right. The next question was if time allows I have a client who has a different name on the YouTube channel than the website, the main site is an agency and YouTube is a luxury agency. The picture is consistent with other social media properties. Is that a problem? I mean, it only is if it's causing any sort of any issues because YouTube is considered a citation if you either a video or a channel YouTube channel can be a powerful citation. Guys, if you put the name, address and phone number in the YouTube channel description, that becomes a pretty powerful citation video can do it too.

But you know, again, if you're trying to keep NAP consistent, and it's all of the other assets or data points for the NAP is the same except for the name, then I would change the YouTube channel name to match whatever the official agency name is and all of the other like whatever, whatever the Google My Business profile is, if it has one, if you're not worried about NAP consistency issues, and don't worry about it, okay, if it's causing a problem, then I would update it. If it's not, don't worry about it.

What Data Should You Provide When Ordering The SEO Shield?

All right. Austin Dom What's up buddy says I ordered my first SEO shield this morning. Whoo, cause for celebration, but I wanted to make sure I'm filling out the requirements correctly. Is there a video that goes oversupplying the correct data to assign supply keywords with geo modifiers and things like that or just tell them to fill the darn thing out? case overcomplicating? That's a good question. We are going to be updating the SEO page with some additional information here very soon, guys, we just talked about it again yesterday on our corporate meeting, it is on the books to get updated so that it'll make it easier for everybody to understand exactly what to order. But to answer your question, right now, Austin, or dawn, I should say, is no don't include geo modifiers and less. So so the typical answer is the most common answer is No don't include geo modifiers, because we're trying to create keyword plus brand Association, not necessarily location Association, although, because the location Association comes if it's for a local project, it's going to come from the on-page and the NAP and all of the files and everything including name, address, and phone number and all of that. So the location relevancy is built through the on-page, but the off-page two, the link building and all of that, or do you supply keywords or geo modifiers Okay, I'm sorry.

For the SEO shield that's not for link building, then that depends on what it is you're trying to optimize for. So forgive me, for link building, I don't usually include geo modifiers unless it's I'm targeting a specific area in a very specific way, which I can't get into here anyways, but for the RYS drive stack order. I usually don't include geo modifiers, I usually just want to create the keyword plus brand Association. And so I submit the orders with the market level keywords. Market level keywords are not keywords with local modifiers it's the product and or service keywords. So that's typically how I build it. Then once because of the drive stack, the SEO, SEO becomes the main like entity.

You know, it's to associate a keyword with the entity, the on the low location relevancy is through on-page and then once the original the initial stack is built, if I need to add like location silos within the stack, then I do that right. Do duplicate a folder, optimize it for a specific location, keywords plus locations. And then I'll have that but the original drive stack is really just to associate the primary keyword with the brand. And then as Marco said as many market-level keywords with the brand as possible, but accomplished location targeting as internal folders in the drive stack and pages on the G site. Marco, how would you suggest you do it, we just updated the form. As a matter of fact, the for this very reason, because we want to know if it's branded, or if it's a keyword, we also want to know if it's a location-based because if it is we do want that in the brand. Remember, if it's not a location base, then all we want is the brand plus keyword Association. But if it's local, right with the brand because then the brand becomes local, it's focused in a geographic area.

Now the way that you do it, it's fine. But the way that we suggest it is built right from the start of your brand plus location plus keyword Association. And yes, that means location plus brand keyword Association, and any combination there up, because we want that in that main folder. This way, when you separate it and you start keyword targeting, you start going after other market-level keywords, then what we do is, we go after that in there, we don't need the location anymore, because we have the location with the brand. We've already created the association so there's no need for that location. Now, having said that, what you said is perfectly fine. Do the location plus keyword, excuse me the brand plus keyword but then you're going to need a location page, right to make up for the lack of location. When you first started the branded site is a brand that's what we do in the beginning brand location plus keyword or brand plus keyword. So either way, you're going to have to mention that geolocation. And if you're going to do additional locations, you're going to have to add those pages as you go.

Yeah. So just to be clear, for example, you know, most of my clients are service area businesses and they cover most of my clients cover a fairly large surface area. So all the drive stacks that I buy are for market-level keyboard, press play, and Association because I don't want to optimize the primary stack for any one particular location. For example, for Tree Service client covers a five County area, then I don't want to marry that brand with any one particular location. And so there's no way to optimize for all five of those locations with that one drive stack without having location-based folders inside. So like location-based silos essentially inside so for me

The projects that I work on, I always do market-level keyword plus brand Association, then I optimize for locations as internal pages on the G site and or folders on the drive stack. That's just the way that I do it. Because most of my clients have a service area that covers more than just one specific location or county or city for that matter. And so I don't want to associate the brand with one specific area when they cover a broad area. So that's just the way that I do it. But yeah, Marco.

That's good if we have different, you know, types of drive stacks that you can select from now, so it's going to make it easier for you guys when you order. And this the scenario that you're talking about is different, right? It's different than if we're doing a DC plumber, for example, which is a brand in and of itself, and it's targeting the plumbing niche, but unlike a storefront business, right, that's exactly right. It's one location and, but it's serving customers at the location.

And in a service area that's different than you then if you have multiple locations, if you have multiple locations, as I said, you're going to have to have, are you going to need multiple location pages inside the G site and drive stack targeting those multiple locations? This is what I thought this question was one location if it's one location, that you do that right with the initial brand. Yes. So then he says I'm in a heavy hitter club group, which is awesome. Should I join the mastermind group as well? Thanks. Well, to be clear, the heavy hitter group is the technical SEO group. Although SEO is also covered in the mastermind, the heavy SEO stuff is going to be the heavy hitters club. The semantic mastery mastermind is more about business growth and all things around you know building a business not just SEO anymore as it had been for so long.

You know, it's all things marketing, all things business growth. So prospecting and sales and, you know, entity formation and all, you know, process development system. It's a systemization or systematization. All of that, you know, outsourcing, delegating all of that kind of stuff. So it just depends on where you're at Austin Dom with what it is that you need. I think everybody should have, you know, should be working on growing their business, but some people just want to focus on learning more about SEO. So it just depends on what it is that you need. I will, I will tell him definitely, definitely the mastermind. heavy hitter club is going to we're going to be doing a whole lot of case studies from beginning to end, we're gonna follow it through, we're going to see what's working, see what's not we're going to be testing. So we're not going to give people theory, right? So what we're going to do is we're going to take the theory and carry it through from beginning to end to see if we can prove one way or the other. If the theory is sound. During that same time, I mean, it doesn't matter the master mastermind continues. And it continues, as you said, with business growth, teaching PPC, client acquisition, just a whole lot more that's involved now awesome. If you're a business owner, or if you're a business owner, and you're thinking about doing both, I wouldn't recommend that because you have a limited amount of time in which you can do all of these things and you will become a bottleneck in your business so that your business cannot grow. What you will need then is someone, a partner or a trusted VA, or whomever a PA, that you can assign to either the heavy hitter or the mastermind. So that you can get both because what you should be doing is you should be concentrating on going out there and growing your business I mean, you want to get known. You want to you want people to understand who you are, what it is that you do. You want to be out there contacting people you want to be getting in front of clients, closing clients, I don't know, you want to trust that to somebody else because nobody knows your business better than you.

Now while you're doing all of that, and while you're concentrating on all of that, somebody else can be applying these technical SEO methods that we're going to be going through in the heavy hitter club. And that frees you up, even more, to do whatever it is that you want to do. And in fact, you can have two people, one in the mastermind, one in the heavy hitter, or the same person in the mastermind and the heavy hitter. But I would say that you definitely need both. Because both of these together, as you've seen from what we teach, and from what we share here are deadly. Look at the last solutions that work that has both of the systems that have called them in some in mastermind, and in the heavy hitter apply to it. And so one without the other would not have work because it's a

If what we're building is an ecosystem where one feeds off the other and where we can give value to people in both.

There you go.

How Do You Move Photos Without Losing Their EXIF Data?

So Mohammed's up next. Hey guys, what's a good way to move photos without losing their EXIF data? I noticed that when a client of mine emailed these emails, me pictures they took on their phone, the location data disappears if the client is taking photos at all. I have them uploaded the Google listing through maps. However, I still try to use their geotagged photos and the GMB posts themselves. Though the exit data always disappears when I receive a photo by email text, meaning I gotta add Exif manually. Yeah, so what my clients do. Mohamad is I have my clients deposit photos into a Google Drive, excuse me, Google Photos folder, a shared photo album. So Google Photos shared photo album, so they take photos from their phones and they have their phone settings to where it auto backs them.

To the shared Google Photos album that my VA or my bloggers have access to so that they can just pluck images from the Google Photos folder, which still contains the Geo Data, the EXIF data. Okay. Yeah, because I'm pretty sure when you text images that it automatically strips the metadata out to make the file smaller. And I guess email service providers do the same thing. But when you send them into when you add them to the Google Photos folder that remains intact. So at least that's the way we've been doing it.

Okay, so Google Photos folder is how all of my clients that provide photos, that's how they provide them to my VAs.

Should You Change All Citations And Social Profiles First Before Changing A GMB Page Name?

A law says, Hello there a client really wants needs to change the name of his GMB. Should we change the name and all the citations and social profiles first to reduce the risk of a GMB getting banned? No, I would not I would never encourage that. Because what happens if you go through all that trouble and it does get banned anyways right then you just went through all that hassle and trouble. Not only that, but it often takes a long time to get, you know, some directories you got to reach out to multiple times to get them to update the listings if they will at all. So you're better off just changing the name and the GMB and hoping that what I have found though is and I don't know that this makes any difference at all but in recent talking about this in the mastermind, but I've had, I've had to change several GMBs I lost a Tree Service contractor recently that was I've got several GMBs that I need to read I need to find well I found another Tree Service contractor to take the leads. So I've got to rebrand all of them and what I've been able to rebrand two out of three so far without any issues. What I've done though, first is if it's connected to a website or whatever, then I make sure the GMB is if the name of the business has been changed and it's connected the GMB is connected to a website, then I go change all the information on the website first and update the JSON LD the structured data. first, before I update the GMB. Then I update the GMB but that's just the website and then the GMB okay. And I haven't had, again, knock on wood. Over the last week, I've updated completely rebranded two out of three GMB assets that I needed to find another contractor for, and I haven't had any issues whatsoever. And that's how I've done it. Now, I'm not saying that you won't experience a suspension, it could happen. I don't work for Google. But that's the way that I do it is if the GMB is connected to a self-hosted website, make sure that is completely updated first, including the JSON LD if you have structured data, which all of you should make sure the structured data is marked is edited, updated first and then update and again. I don't know that that has any effect, except that I've done that twice in the last week.

I haven't experienced any issues. Okay. Then you go about getting the citations updated that are already published on the web only after you've successfully updated your GMB.

Okay. Five o'clock let guys we got to go. Sorry, we didn't get to all the questions if you didn't, if you want us to answer the question guys, and they didn't get answered, either posts them for next week or post them in the free Facebook group and we'll try to get to them over there. Thanks, everybody, for being here. See you guys.

Bye, everyone.


Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 276

By April

Click on the video above to watch Episode 277 of the Semantic Mastery Hump Day Hangouts.

Full timestamps with topics and times can be found at the link above.

The latest upcoming free SEO Q&A Hump Day Hangout can be found at https://semanticmastery.com/humpday.

 

 

Announcement

Welcome to Hump Day Hangouts, Episode 277, where we talk about maybe some we have a drink. It's almost five o'clock here. So now, we'll maybe do that on one coming up. But Welcome, everybody. We're going to say hi, real quick, we got a couple of short announcements, and then we're going to get into it. We've got a long list of questions. And just for those of us joining us for the first time, I want to let you know too, we really appreciate your questions. If you can keep it to one question, we understand some are multi-part. But today we have like, somebody put in like six long questions. We're not going to be able to get to all of those, but we will try to answer what we can we just want to make sure we give everyone a chance. So we'll touch on that again. But again, we appreciate your questions. Please come and ask but you know, just be respectful of everyone else and make sure to make room for them. So with that said, Bradley, how are you doing today?

Bradley: I'm good, man. If we wouldn't have been talking about the beer I wouldn't be so thirsty right now.

Adam: Yeah, this is good. I'll share it with everyone since it's topical. We were talking about it you know everything on everyone's minds coronavirus, and then hearing the news reports that Corona, you know, the beer is taking a sales hit, you know, it's just kind of one of those like mind-blowing things that are actually a result of this.

Bradley: So, yeah, how stupid can people be there? They're concerned about drinking Corona beer. They've associated it with the coronavirus and poor Corona.

Adam: Oh, let's see next on here Hernan. How are you doing man? It's what comes up in wintertime for you. I guess it's fall now.

Hernan: Yeah, it's actually fall. We're getting to fall. But today's like still in the past. It is been hot as hell outside. So it's been good, man. And everything is good and excited to be here.

Adam: Nice. Nice. Marco, how about you? How's the weather?

Marco: Groundhog Day you see it? I ain't got to tell you about it. You see it. This is what it's like, every daym every morning, 365. Sometimes it rains, sometimes it doesn't. But it's always warm in Costa Rica. So stay away. I want you here. I don't want your Corona. Only Corona I want is in my fridge and I actually do have a couple of Corona in the fridge

Bradley: careful now

Marco: Yeah, no it's antibodies I'm building up yeah.

Bradley: there you go I just clean or get drunk so that's what you call an ambiguous to Corona entity, man.

Adam: Chris, how are you doing man?

Chris: yeah then good still like cold here I mean like it's not freezing but like you still need to pull over. Yeah actually like it colder weather is like really hot summers always giving me brain fog and I'm really unproductive so not sure what to say to the others here

Adam: for good you're where you should be then so man I do get the same way when it gets hot just like yeah man that is not my jam. Guys real quick before we get into it just wanted to say if you're joining us here for the first time, that's awesome. We really do appreciate it. Please ask your questions, you can always catch the replay on YouTube, which you can go head over and subscribe. You can find the link down below or just go to YouTube, or youtube.com/SemanticMastery and subscribe. Stay up to date. Because we understand sometimes you can't make it live. But all of these are recording go up on our YouTube channel. Also, if you're an agency owner or a consultant, like us, and you want to get more clients, you want to grow your revenue and you'd like to scale your team then you should be are already into x your agency or Double Your Agency, you can go over and check that out at two extra agency.com. And we know a lot of people find us and they're looking for and getting great advice for SEO. But if you want the step by step, Battle Plan, then guess where you should go battleplan.semanticmastery.com it's step by step processes for everything from new websites, eighth websites, YouTube channels, so much more. So head over, grab that and you can find the links off to the right if you're joining us live.

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And real quick for anyone who is live. If you guys can do some typing for me, I saw that somebody on there said that there are some issues with redirects and using the chat on the hump day hangouts page, you guys can let me know if it's working okay for you or not. We'd love some more feedback. So I want to make sure that that's working smoothly for free one chat box is not working again or something. I just had some issues somebody was saying they were having issues with redirects, but it's working in incognito. So I just want to see if it's one person or many.

And then last but not least, we've got some information coming out about some really cool updates with MGYB.co. Where you can get done for you services for syndication networks, RYS stacks, and of course SEO shield, which we had a killer deal going on last week. A lot of people took advantage of that, but there's some new great stuff coming out with that and I believe Marco even with the link shortener, there are some potential updates coming right.

Marco: Yeah, what we're trying to because someone mentioned it last week. Having a custom domain, although people use Bitly people to use rebranding people use all kinds of a t.co on Twitter, they use all kinds of shorteners. And it doesn't really matter. And in fact, because of the strength of our shortener, it actually enhances everything that you're doing to the point that the shortened link, right, whatever it short with, it can rank for that keyword and take up more real estate in SERPs, which is actually what you're looking for. You want people as much as to cover as much of the real estate as possible so that you have a greater chance of people clicking on whatever project it is that you're doing.

And before we get to questions, I'd like to make a quick announcement because anyone who donated to the charity, got access to all of the webinars and everything. If you haven't, then please send an email. Right, you got you guys. I'll post it all on the page. And I'll be doing an update webinar probably in May because I promise one because I showed the land solutions that work and how it's going and all of a sudden they just blew up and started appearing on the first page like everywhere.

Yeah, getting national attention. We're getting form fills from all over the US. So it's pretty interesting what's happening. And without really all of the power that I thought it would be necessary to get this to where it is right now. We're on the next push. I'm expecting it to land the top three in for the top-level category, which is the top market level that everyone wants. I'll tell every one. Sell and fast and then state Bradley just show me this morning where it's appearing in Virginia.

Bradley: Yeah, you son of a bitch. It's out of touch.

Marco: I can't control the monster man. Once it's gone, guys. I can't help it.

Bradley: Yeah, well, I got the knowledge panel now which is pretty impressive considering I really haven't done a lot of SEO work that has been just through exactly what we've been teaching which is that entity like guys I haven't even been doing link building to the alpha land realty project I did one link building package when I first got the drive stack delivered month you know I'll shit damn near a year ago now, well at least nine months ago and I did one link building package that's it. Other than that I've just published in press releases for properties that I have for sale haven't done any other sort of SEO work whatsoever and I've got the knowledge panel now for sale down pat fast Virginia which means you know, my brand has been fully associated with that keyword which is super powerful. And again guys that's doing nothing other than what we teach about solidifying, validating the entity period.

Marco: Entity-based worry less SEO is what this is all about. That's what my update in May or June. I don't know when because I want to do press release stack and then I want to do a link building. I'll put do an embed stack and a link building run and see what happened. What kind of madness that gets us into. So it's coming, guys, if you donated, you'll have all of the replays are available and you will have access to the upcoming webinar. And if you haven't donated it, there's always a good time, right? This is no better time like now to go and donate and get access to everything and including the upcoming update webinar. So there you go.

Adam: Awesome. Awesome. Two more quick things. I'm gonna have Bradley, I got a question for you. And then from there, we can go to questions, but I want to remind everybody, we still got early access pricing for POFU Live tickets, I believe we have 19 spots, maybe 20 remainings, but the prices are going to go up before too long. So grab those if you want to come if you want to find out more about that you can find out at pofulive.com. But it's basically finding out about all of this stuff. But doing it over two to three days. I highly recommend you grab the VIP ticket we've priced it to make it easily accessible from the main ticket. It's not a big bump in price. We just want to cover the costs get you together with everyone else a day early.

We have a lot of fun last year we went go-karting that was blast had a beer, some food and just get together and you know, in a kind of relaxed environment, have some fun you can get to know everyone and then go into the event. You know, and it's a small group you already kind of know each other. You're familiar with each other and go in there and really get the most out of that. So like I said, check it out at POFU Live if you'd like to join us can be last weekend in Boston or last weekend in September in Boston. We'll have a bunch more details coming but go grab that pofulive.com. And then Bradley, you just updated the Double Your Agency training right if I know we're going long here, can you in like 60 seconds just real quick tell people what the training was about?

Bradley: Yeah, well, this week it was about embeds and link building, which is how to power up the entity, the Semantic Mastery way, which is beautiful. And so what's really important here is that we like I just mentioned how all I'm doing all I've done for Alpha Land Realty. lt is entity-based SEO and I haven't even been doing the external stuff because I drive the most traffic to it via direct mail, and Google ads and also organic rankings now. So because I'm doing well, I haven't really done a lot of SEO to it. But it's ranking. And what I discovered today was we're in the 2xyour results section of the Double Your Agency training. So there are three total parts – 2xyourr pipeline, 2xyour results, which that's the section we're in now. And then it's 2xyour business which is what we're going to be going to in two weeks.

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And so the first three topics covered in this module, which is the 2xyour results was number one, the SEO shield. That was week one, which is the foundation of everything we do guys it's absolutely the foundation now and that's how you solidify the entity right? Number two is content marketing. It's just how you start to build relevancy, both topical and or location, relevancy if it's for a local project. So content marketing is how you start to fuel up the entity like the power it up with content and build the relevancy and now three as external link building and embeds, like what we do to the SEO shield to power it up. And I'm telling you guys, it's a three-step process. There's a lot of components to those three steps, but it's a three-step process. And the fourth step being pushing relevant traffic into the entity which kind of is like throwing jet fuel on the fire. And we're going to talk about that next week. My whole point is I've got several projects I'm working on right now that all I'm doing it's paint by numbers guys exactly what we're teaching and to 2xyouragency for the 2xyourresults part of it. SEO shield, content marketing, power up the entity, run relevant traffic into it, you'll get results period and the story. It's painted by numbers. There's not there is no competition out there that you cannot overcome with this method, period. End of story. Marco, do you want to comment on that?

Marco: Dude, I don't even take into account the competition. I don't look at it. I don't bother. I don't care if we can go up against Amazo. We can go up against anyone. And so I just don't bother anybody I do. I let them worry about me because this guy is the top guy in nationwide for this is in trouble and he doesn't even know it. Because it's coming into it's going to hit. You're already seeing it with really that last power push that we usually do to get it in there. It hasn't even been done. So it's just gonna be mad simple and simple doesn't mean easy, right? We try to make it simple so that people can follow everything and get there and get the same results that we get. It's not easy. It's a lot of work. There's a lot of things involved. We have a whole team that works behind all this to accomplish all of the different steps. But once it's done, it's just keeping it up and doing your link building cycles the way that you're supposed to your press releases, and it's done. It's a done deal. It's crazy how simple this is, and how people despite the proof that we can provide because I'm sharing results in our group. Despite that, there's still sell it. That doesn't work. Yeah. Don't leave your lying eyes because it's an optical illusion, the results that you're seeing in SERPs that's not true either, right? So I will just leave it at that. Let's go to the questions, guys. It doesn't work. If you want to see how it doesn't work, come and get our stuff and

Bradley: anything else guys, or can we get any question?  Let's do it. All right, there we go. Tell me when you see my screen. Got it? Okay. We can see it. Yeah. So that's what I was talking about. If you look at selling and fast, Virginia, it's popping knowledge panel now number one position. And you can see my brand is associated with that search term. It's even showing up and suggesting related searches. Guys, that's what you want, you know, powerful that is when somebody a prospect starts typing a generic keyword into search and a brand appears how powerful that is. So it's incredible how much traffic I get from that. It's insane. And guys, I haven't done anything other than what we teach. I have an SEO shield. I did one batch of link building to it and ever since then, all I've done is run relevant traffic into the entity. And it just took time is just a matter of time and I'm already popping for knowledge panel now push this competitor out who had been number one for months. So it's um, it's impressive, guys. I can't thank Marco and my team enough for making it so easy to repeat and get results. It's just not fair. It's just not fair.

Alright, so let's get into the question.

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How To Make A Domain Mapping In Amazon Web Services (AWS)?

Dustin. Hey, guys, how do you? Yeah, okay, that's it. Hey, guys, how do you make a domain mapping with AWS Amazon cloud so my websites get hosted on Amazon, just go to YouTube. You can do it with Cloudflare. Probably the easiest way to do it is through Cloudflare. But just go to YouTube and search not directly on our channel, because I don't think we have any public training about that. And the training that I did on that was probably three years old now. And it's likely that it may, I don't know, it might not have changed, but just go to YouTube and search domain mapping cloud, Amazon HTML site or something like that, right. And just playing around, you'll find somebody that's good with a tutorial for that. It's, it's fairly simple. I use CloudFlare to do that. But you can also use Amazon route 53, which is their DNS service inside of AWS console. You can do it with Amazon route 53. And what's interesting about Amazon route 53, by the way, is when you set it up that way, it gives you what's called a dynamic IP, the IP for your site will change. Well, if you're hosting in Amazon, but if you're just pointing how do you make a domain mapping so my website gets hosted on Amazon.

Yeah, if you're using Amazon to host, then it's a dynamic IP, which is it's interesting because the IP changes, years ago, we had talked about building a PBNs, well, kind of like PBNs but essentially buffer sites using Amazon HTML pages hosted in s3 buckets, but using Amazon route 53, to set up subdomains for a particular domain, and you have just multiple, like, essentially, we create a bunch of pages and subdomains, but they would each have dynamic IPs. So it would, it wouldn't look like all of them coming from like links from the same domain would be coming from different IPs, if that makes sense because they were different subdomains. And you'd go check them in an IP checker. And if you refresh the screen, it wouldn't always be a new IP, but often when you would refresh the screen, it would be a whole new IP. And it was a great way when we were still using a lot of PBN stuff to get IP diversity into your link building. But again, I don't do that anymore. We don't need to, the SEO shield is all we need to do. And that is link building, and it works. But yeah, just go check YouTube, you'll find somebody to teach you how to do that. It's not that difficult.

Why Do You SEO For Local And Not Focus On Ads Where You Have More Control Over Keywords?

jp says I don't understand. Okay, this is a good question. I don't understand the use of ranking websites for local. I run Google Ads with GMB location extension activated and Google ads for local plumbing clients, I ranked multiple websites organically number one and GMBs organically number one, I would guess that about 5% of traffic comes from my number one organically ranked websites and about 15 from organic GMB organic rankings and the rest come from ads and GMB linked to the ads. You can target so many more keywords with ads and organic you will never show in the three-pack for the variety of keywords you can target in Google ads. Well, that's not necessarily true you can depend on how much work you put into it. You can write for a variety of keywords and you can also rank for outside of your immediate area like you can with ads. I know what you mean when you run a location extension with the GMB. That's how you can get beat that proximity filter right away. Right? There's no question. If you have the top quality score, or a high-quality score that Trumps your competitors, then that's how you will typically get in the number one position in the ads, you know, the number one ads position in the maps three-pack or in the expanded maps.

And there's no question that that's a great way to expand your service area very quickly and overcome that proximity issue. However, we do know a way of overcoming that proximity issue organically, which is the local GMB pro method. So it's not that you can't do it. It's just it does require a lot more work than just paying Google to get placed there. That said, you say that you would guess that about 5% of your traffic comes from organic rankings and 15% from organic or maps rankings. But you said that you would guess you know, I would recommend you know, looking at your analytics deep diving in that to see if that is the case. And it may be for your particular industry, plumbing, I don't do plumbing, SEO. I mean, it happened to pass. But I, you know, most of the industries that I work in I've proven time and again, that maps rankings produce the most leads for most of the services that I, you know, provide most of the industries that I provide services to. And organic rankings have recently for whatever reason started to produce more than they have in the past.

And I don't know why that is because they're pushed even further down on the page now than ever. But for some reason or another, I'm getting more traffic through organic rankings that I have in recent years. And I'm not sure exactly why that is, except for maybe the fact that the maps filter have you know, the proximity issue has reduced the maps footprint and your organic rankings are taking are kind of filling in where the maps used to produce results. Now, it's organic, so maybe that's why but I think it varies by any industry, you know because there are a lot of statistics out there that state. And again, I'm sure it's going to vary by industry. But there are a lot of statistics out there that state that organic rankings get organic listings, period maps or organic, get so much more click-throughs than paid. And so just and I'm going to ask Marco and other others to comment on this in a minute, but I just pulled this up for organic first-page search statistics on higher-visibility calm, and this is stats for 2020. And it talks about right here 70. And this doesn't mention local specifically, but it says 70 to 80% of all searches, searchers ignore paid ads and focus only on organic results. So again, I'm not disputing what you say is the result of your marketing campaigns. But what I'm telling you is by it probably varies by industry, and through my own projects. I've proven over and over and over again through data that we generate far many more leads for the like tree service industry.

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For example, at far less cost than we do use, we generate far more leads at using SEO and maps SEO, that at far less cost than we do use Google ads. So again, you know, I'm, I'm not trying to dispute what you're saying. I'm just saying that I think there it's going to vary depending on industry and project. Comments, guys. I absolutely agree that it's going to depend entirely, not only on the industry, and how people are used to seeing whatever it is or the results that they're seeing. It also depends on how much effort you put into your SEO and your maps versus how much effort you put into ads. So if you think that s that SEO and ads aren't going to bring you the results, because you're guessing that 20% is coming from that and all of your efforts actually know that 8020 rule 80% of your effort goes into ads, then that's going to show in that present. I've seen it differently also. And we have them especially in the plumbing niche, we had the DC plumber example, where once we trigger that map pack, the phone went, what they went nuts is map pack and it's also organic he gets organic traffic, you have to remember the press releases also bring traffic to one will branded will also bring some traffic, right your social media and how much effort goes in there. So the idea here is that you don't focus all of your energies on one source of traffic is one change can bring that 80% to half and then what do you do, but if you focus as you mentioned in other Hump Day Hangouts and holistic marketing when you take an overall approach to what this is a gang, you're actually driving several traffic funnels, not concentrating all your efforts in one.

I think you're going to see much better results. I'm also seeing it in the morning, by the way, I'm working California and in New York with an attorney in those two places and it's man, the map pack in those and it's whatever we target, right because we could target in the GMB. Any keywords that we want or any keyword set or any we can silo it, it's what we do. And it's how we link it together. It's how we get that those keywords to pop up. And you know, you get into the thousands of keywords that way and not only in GMB Insights, but it starts showing up in Search Console on what you're getting impressions for, and the average position where you're getting impressions where if you improve the average position, you start seeing crazy CTR and so all of these factors combined our matter.

He is seeing his numbers from his efforts, which is fine, that's the way you want to do it. If you think that you can get the most bang for your buck out of it. And then by all means me I'd rather not go up against for example Amazon and pay for ads against Amazon I'd rather hit them organically and do my damage there because I'm seeing crazy results from that case study also seeing results from the land solutions network, right the cell and fast case study. So all of these things that we do, what we give you is is is it's like you're giving us data from what your efforts are from what you're getting. So we give you data from what we see and not to say the one or the other is wrong it's just different approaches to the different niches that we're after.

Yeah, I just one more comment on that. Like for example, why I like SEO better than ads and I run ads guys for a lot of stuff. My alpha land Realty, for example, generates a ton of traffic through ads, and I do it for clients too. But my point is kind of like what Marco said like, let's say you've got $1,000 a month budget period for any type of marketing, whether it's Google ads or SEO or whatever. If you're running $1,000 a month in Google ads and Google Ads only, that's, that's great. You can target you know, whatever your keywords are and your locations. But if you want to expand into new areas and target new keywords, you still only have that thousand dollars a month budget. So you've got to rob Peter to pay Paul. In other words, you've got to pull money from existing campaigns, or ad groups, whatever you've got running, to push into different areas, if that's what you're limited to is, let's just say that that's, you know, again, hypothetically, you're limited to that, that thousand dollars a month, whereas with SEO, the thousand dollars a month can go towards content marketing, and link building and such and target, different keywords, different locations. And once the content is there, and it's producing, it's your ranking and you're producing leads from that content. You can redirect those funds to the next location, the next set of keywords because that's already producing. And it's just a matter of maintaining it then with through our methods, you can maintain organic rankings through just link building and such to the SEO shield and the entity. So my point is, you can take that same thousand dollars and continue to expand keywords and locations area, right. So the service area and continually grow with that same thousand dollars per month. Whereas with Google ads, if you're at full capacity for your budget, you can't grow into other areas without spending more money or taking money from an already producing campaign to redirect to those areas. That makes sense. So that's what I like, you know, when you stop paying Google, you stop generating leads. That's the problem with Google Ads there. I mean, again, I guys, I love Google ads. I love them. But I don't you know, I still always recommend to clients, that we start an SEO campaign and that we only use Google ads to supplement until the SEO is producing the results that we desire.

Okay. Anyways, good question. Or good? Great question.

This is a very long, like, it looks like it's only six questions, but if you get into it, there's like, eight questions in this one alone. So what I'm going to do is I'm going to go through the first number three numbers here, and then the rest of them will have to be, you know, come join the mastermind, if you want a consultation, that's what it's for. Like, you know, you can ask these kinds of questions and mastermind but this is a lot of damn questions. We're not going to have time for all of these unless we get through everything else and then we'll come back. We appreciate you coming and asking questions, though. I do appreciate that. So should I include the author and each post I publish? You can, it's not necessary. My blogger, I tend to have her do it because she's a prolific blogger who's been blogging for years for me now. So she's got quite the author's status. But you know, that's not necessary. It's just a matter of preference.

Which page in the silo structure should get the most backlinks? Well, if you understand silo structure doesn't matter which page because if you have your interlinking done correctly, your internal linking throughout the silo, anywhere you point links to within that silo is going to benefit the entire silo. Right? That's if you understand silo structure and how to interlink correctly properly within a silo, then there's no one page that should get any more links than any other because it doesn't matter. You could take the last post in the silo and inject all your links there and it's going to flow up through every post in the silo and up to the top-level page. So, you know, it really doesn't, it's not important as to which page gets the most links. If you've got your silo structure and internal linking done properly. I can tell him which page gets the most length. None of the pages on your website should get linked. None. Absolutely not. You should not be link building to your money site. That's what your SEO shield is for.

Now through your SEO shield, you can push into each one of your market level categories. Or you can push into the supporting post for your categories, which whichever way you decide to do it, and you can cycle that what I call a link building cycle, which will you change it up, sometimes you go into the pole sometimes into the category, maybe you'll go somewhere else where you know, tier one, and push through there. But everything should take place through that dry stack and G site and maybe even tier one branded because they can handle it. But if you get caught building to your website, a lot of bad things can happen. That guy we stay away from the top-level domain for that reason because we don't want to trigger any of those nasty little things that can pop up and get you in and kill everything that you've been trying to do so know the answer to that is none on your website. Learn how to how to cycle your link building through the SEO shield how to add depth and breadth to that drive second Gsite and you're going to get much better results with protection to be correct.

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So the next question was, what do you think about it? What do you think of this dummy silo for a niche site? 1000 posts, for example, in the site all under the main domain, which is also the homepage, no categories, no tags, no subfolders, and the homepage links to all of the posts up to the last 1000 posts. Is this good for a silo? Now, for a couple of reasons.

The number one is, well, if you were linking From the homepage, to all 1000 posts, first of all, that would be one hell of a menu or one hell of a linked list. It would be kind of ugly for like user experience and everything. And number two is if any one of those individual posts link back to the homepage, which is really what you'd want to do anyway, that would be the reciprocal link, it would kill the value of that silo. So my point is, I wouldn't do that. If I were going to do it, first of all, you know, having a one category website is fine, that's perfectly fine. But you don't want to link to all of the posts on the homepage. That would be ridiculous in my opinion. And I think it would be hard for users to navigate and I don't think it would be any good for SEO. So I think you're better off adding some sort of structure to the site navigation structure. If you were going to do something like that. That would be logical, but you would also want to make sure again, you understand how to properly interlink within a silo, which we cover in the mastermind will also be covered in heavy hitters club I'm sure or heavy hitter club excuse me, when that's available, which will be soon but we can't share our exact silos linking technique here on a free Hump Day hangout apologize.

Do you want to comment on that? Anybody before I move on? I thought I think that was fine. Okay.

Yeah, there are good ways to do that. If you're going to you can have a site all-around one particular topic, but typically are one category. But typically, even with that one category, you're talking about 1000 posts.

You're you can probably segment those posts into subcategories right to make it a more easier to navigate and a more logical setup than to have 1000 posts all in one very, you know, I don't know how, I'm sure it can be done, but I'm just saying I think you'd be better off even having, you know, subcategories and such to make it more logical. I think you'd be better off that way. We'll come back to some of these other ones if we have time.

How Long Should You Wait After The New WordPress Page Is Published?

Yeah, okay. Hi, everyone. I'm using RSS syndication on my website. But my WordPress page has been disabled twice. So I think this is because my posting frequency is higher than normal blogs that can happen. So my question is, how long should I wait after the new WordPress page is published?

Well, it's, the first thing you need to do is make sure that you publish relevant content to the WordPress site. wordpress.com site when you get it in. Let that sit for a week or two. And the way that we build it at our, you know, our builders build them at the store is we, we, we find relevant content on another wordpress.com blog and post that we republish that with attribution. So we link over to the original source because now that's an internal link for WordPress. com. Does that make sense? That's why we do that. And we and it's a relevant article relevant to whatever the theme of that blog is now, right. And then we always recommend that you wait and give it like, you know, seven days, five to seven days, roughly before you start automating posts through RSS syndication. But then if you're going to when you start syndicating posts if it's a high volume, frequency of publishing, then we always recommend that you start slow and you ramp up, which means like, you know, if you publish, let's say you publish, you know, five blog posts per day. I don't know what your frequency is, but we'll just use that as an example. You don't want to come out of the gate, publishing five blog posts a day to a day new WordPress site, even if it's been, you know, kind of season for a week or so, what you want to do is maybe start doing one post per day for a week or two, and then maybe you can increase it to two posts per day and then three and then four. And you do that slowly you build up so that WordPress, kind of, you know, wordpress.com, or whatever other blog sites kind of gain an understanding of the business and a lot of the site excuse me, and allows it to, it tends to get terminated a lot less. You know, we've had, we've had projects that are I've had projects that I've worked on that had a high volume of publishing, but as long as you gradually increase to whatever your normal posting frequency is, it typically will remain. But that said, it also depends on the type of posts that you're publishing. If the posts are spammy, if they contain a shit ton of outbound links, things like that, then you're you it's likely that they're going to get terminated anyways. So you just got to be careful. It's got be decent content, while my VA is for the projects I work on like we just use curated content because it's very nicely done content. We're linking to multiple sources, not just our own. So so for example, not all links on the blog, just come back to the money site. We use curated content. So every post has links to relevant third party content sources. And I think that makes a big difference too, which is why I have such a low suspension rate or termination rate for syndication network properties. So it's a matter of quality of content, the number of outbound links where those outbound links are pointing to and also the frequency of publishing, you can gradually build it up over time. Okay, it's a good question, though.

How long does it take to attain maturity? I can't tell you that because I don't know it. As I said, if you just gradually increase, you should be okay. But your content does matter. Content matters, guys. You know, it does

Should You Use Similar Content In The GStacks As On The GSIte And The Money Site?

loft says a question about duplicate content, do I use the same content and the Gsite is in the G site as on the money site? So if I find the money site onto the G site, the content appears twice. And there is no problem with that. My question? Well, first of all, I'd love to get Marco's opinion on this. I don't, here's the thing on the G site, why even put content on the pages if you're going to embed the money site page, it will read the content of the embed, and that will become the content of the page. It'll even show up in the meta description in search. So for my projects, I don't put content on the pages.

Guys have to excuse me, I've got a call coming in. I don't know how to silence that right now.

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Okay, so yeah, so I don't actually run, put content on the page as well. Sometimes I do. It just depends on the page. But for the most part, if I'm embedding pages, it's going to be embedded pages. And that's it. The content is produced through the embed. You want to comment on that, Marco? Yeah, I don't understand that the iframe question. If you understand iframe, then what you're doing through the iframe is you're displaying your homepage on the G site. That's all that is, so it's not a copy. And let's get away from duplicate content. There's no such thing as a duplicate content. It's bullshit. It's a myth. It doesn't happen if it if there were such a thing as duplicate content, we set a time and again press releases would be they'd be out of work. They wouldn't work it's it just doesn't make sense to say that there is duplicate content that could be a duplicate content penalty and all these other things that people say, which we have shown time and again, are not true. We showed it in the mastermind, as a matter of fact, I asked Marco.

Marco: anything webinar, we showed it, there is no such thing as a duplicate content. And so with that in mind, you can do whatever you want on on that G site. This is going to be relevant. It's relevant to whatever it is that you're doing. We use other people's content. Sometimes we use our own content, sometimes. It's just it just depends on what it is that we're trying to do.

Yeah. Okay, he says also, because the G site takes the schema from the iframe site, and now has the featured image of the iframe site in mobile search, even though that image does not appear anywhere on the G site, I thought you might like to know that and if you already do, maybe know a way to undo this. I, I don't know why you would want to undo it. Look, I don't care what you know if something like that appeared happens, because my point is the search results are just more of my entity. Does that make sense? So like, and I've had, you know, people say, Well, you know, I don't my client doesn't like the G site appearing in the search results for you know, their keyword or for their brand name? Why would you rather a competitor's website be ranked there and you know, we make them look really good, they'll convert, I mean, you know, so anyway, my point is, as long as I'm taking up real estate on the first page with my entity assets, I don't care, you know, because it's pushing a competitor off the page period, end of story and if every one of those open those links open up to a branded entity asset that's going to lead back to my company with a company that I'm promoting for the project then I really don't care if something like that happens or which properties appear in search, for example, paper.ly which is one of the network properties in our syndication networks that for whatever reason is ranking super well right now for like brand searches. And when you click on it, you know, if you've got your RSS feeding into you know, newspaperly, a newspaper or whatever they call it, then you know, it's branded content on the paper profile. So like, it's not something I would typically push intentionally to the first page, but on a lot of projects I have right now, for whatever reason, paper.li is ranking for the brand search, so I'm not going to go disable it or delete it because my client doesn't want paper at least showing up for their brand search. I just tell them, hey, look, that could have been your competitor, you know what I mean? So my point is, I don't know why that's an issue. I appreciate you bringing that to my attention. But honestly, it doesn't. It doesn't bother me to have that happen. Does anybody want to comment on that?

Marco: No, no, no. I mean, it did. It doesn't make sense not to want as much to not want to take up as much real estate as possible. Take it up, take it to take up as much as you can, if you're doing it through iframes. I mean, that's fine. It'll go to the client eventually. And if not, then it's reinforcing the entity and he clicks on that image just reinforces the entity. Yeah.

That's right. Its activity into the entity. That's correct. All right. Lauren says I want to order an SEO shield? Can you explain how it works? I'm having a hard time understanding how it protects my website.

Yeah, we did the SEO, she would explain just go to our YouTube channel. In fact, I'll walk you through it. Let's go to youtube.com slash Semantic Mastery. Okay, go to our YouTube channel. See that search icon that's the search this channel feature. So we're going to click that there and we're going to type in SEO shield and right here is the holiday special Hump Day hangout Episode 267 where we went into the SEO shield right there. So just go use our channel search feature.

As I just showed you search for SEO shield holiday special Hump Day hangout SEO shield right there, 14 minutes 36 seconds long, all about specifically what the SEO shield is and how it works. Okay. Good question though, Thank you.

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Baby says the chat works but if you don't save the page link and bookmarks, it's hard to find the chat page. Okay, guys, the chat page has been the same redirect URL since we started which is was an over five years ago semanticmastery.com/hdquestions for stands for Hump Day questions. bookmarklet. Remember it committed to memory, semanticmastery.com/hdquestions. It's been the same URL for many many years. it redirects to this page right here but just remember HD questions, Hump Day questions, period. semanticmastery.com/hdquestions . It will always take you to this page right here. Okay. You don't have to sign up for an opt-in every time. If you are not then I'm sorry because that sucks.

Alright, next Are there any up sales on your to extra agency course I plan I plan to buy all the upsells but I wanted to know if there are any before I buy. Yes, there are upsells there are one time offers and that kind of stuff. We wouldn't be good we wouldn't be worth our weight.

We wouldn't be worth anything if we didn't have upsells man, this is internet marketing guys. So anyway, all right, we do have some time left so we can go back to some of those other questions. Anybody have anything they want to comment on before we do?

Adam: Oh, yeah, I just wrote the comment on there but basically what you said I was like yeah, there's some awesome deals I was like that, you know, truly are one time offers we you know, want to make something cool. It's like Bradley said, you know, we're wouldn't be worth our weight if we didn't put in a good offer and funny but these are really really really really good ones. Anyways, that's awesome.

Bradley: Yeah, because a lot of the stuff that's offered throughout the sales funnel essentially is also you know, we talk a lot about the in the 2xyouragency course guys because they're all, you know, here's the thing and throughout the 2X Your Agency course we point you to its a conceptual training. In other words, it's a high level of training, to point you in the right direction to do these things. If you want to learn more about the specific methods of how they work, go buy this training course points you to the correct training course. But the whole point of Double Your Agency guys is not to encumber you or bog you down with more training in more shit you have to learn and then either do yourself, God forbid or hire somebody out and train them to do it for you, which is a better option. But if you want to Double Your Agency, it's done for you services that are already set, the team is in place, the met the training, the management, the quality control, all of that is in place and then you just mark it up and sell right and manage projects for your clients. That's how you Double Your Agency, not by getting bogged down and training. And I'm not telling you don't go through our training. That would be stupid. But I'm saying that if you really want to grow your agency, I would focus and I recommend focusing on using third party fulfillment providers like MGYB to do the work, and you need to focus on prospecting and sales and learning how to manage camp projects, essentially, project management, because then that's how you can scale your agency without getting bogged down in the day to the daily grind and having to do all the work. And that's so so that's what we do.

And 2xyourgency we talk about concepts at a high level, there's a lot of actionable plans. But we tell you if you want to learn more about the specific tactic or method, go by the training course. But the better option is just to go buy it done for you at MGYB, and move on to the next module so that you can grow your business does that make sense? Any comments on that guys? Yeah, man, cuz. Right. So it's, it's what we do. If you guys want to know how I got results for the land solutions, network case study, I went and I got the prospects from MGYB, and they were built out the tier one branded the @ID, the drive second g site, you can go in and starts and start breaking it down and you can see it all there. I worked on the entity just like I recommend everything is that we guys, we don't do anything different than what we give you. This is why it's ridiculous. If you guys want and go and try other things, you want to change it up and you don't want this to happen. You don't want that to happen. You want to see results. This is how we do it. Exactly how we're showing you the SEO power shield, which seems like it's something new it isn't. It's simply bringing all of these different things that these pieces that we've been mentioned the syndication network, which I would never do anything without the @ID now the and the drive seconds, guys, it's my training by August of 2015. It was released, it's working better today than it was when it was released. And so why wouldn't I use my own training my own methods, methods that I use them to train VA that are now in MGYB working for us. Why wouldn't I do it? Why would I go and try something else? I do tests right to see whether what other people say is true, whether it's working, how it works. And I just find that my stuff did the way that I do it works and works like crazy. It works.

I mean, I can't say how well it works. You see, you're seeing Bradley get results, you see mega results, Rob talks about the results that he gets. And if you're in our mastermind, you know what results our mastermind members are getting. And so I don't know what else to tell you, other than this thing that we call the SEO shield is what we use not only to protect ourselves from Google but also to enhance our entity and to enhance our footprint. So Google, look, this is me, this is who I am. And all of these things are also extensions of my brand. And what's happening right now in search engines is that brands are getting rewarded. Yes. If you do not do if you're not doing entity SEO, you're already in trouble. So you even before you start, you're in trouble. I agree with that. And I just want to show like, for example, this is, you know, I, because of the 2xyouragency training, I actually wasn't doing a lot of marketing for prospecting for Tree Service clients for my own agency. Because I've been really focused a lot on the last several months on my real estate business. However, some of the marketing that I had put, you know, content that I produced two years ago, for whatever reason is producing a lot of inbound leads for my agency. So Tree Service contractors contacting me and over the last couple of months, asking me to quote them, you know, for service, SEO services, and lead generation and such. And so, as part of the two extra agency training, I said, you know, it's silly for me to be doing this training and not also adding to my own agency marketing and stuff to bring clients in which I

Again, I wasn't originally planning on growing my agency but I didn't feel hypocritical not actively trying to grow my agency throughout the two extra agency training. So why not I'm going to grow my agency. So just a couple little things that I've been doing recently to get better results and so for example, Tree Service SEO, I haven't even done any SEO to this except for one, press release one press release. And I had a page on my site right here that for the last two or three years or however long it might show what the publishing date was. Okay, so for the last year it was when I published this page this posting guys looked at so awful, I haven't my websites, a one page website. And anyway, I haven't added any images to this. haven't done any outbound linking or any internal link. It's a one-page website. There's nothing to link to but the homepage, but all I did was I had an article written I didn't write this I had it written and I there was this post was nothing other than this infographic for the last year until last week.

When I had this article written, and I just went in and published this article, it's about 1500 words about SEO. And that's for Tree Search. It's optimized for Tree Service SEO. And that was it. And I haven't done anything to this page. There's no theme mirroring. This has not been built into, by the way, I don't even have a theme mirrored drive stack and G site because there is no content. There's no silo structure for my agency website. It's a single page other than this post. It's literally a single-page website. There's no content, there are no silos. There's none of that. The drive stack that has been ranking since August or May of 2015. So going on five years, the SEO Virginia, Virginia SEO, SEO agency Virginia, it's producing number one maps ranking for local IPS, number one Google Site ranking. And if I open that up, it's interesting but when taking a look at my drive stack because I built this from scratch when I was first turned on to the RYS Academy methods by Marco and I built I only built one set of files. That's it like I was just in the account, the Google account where the owner accounts for this drive stack that I built, which was under different Gmail account for whatever reason, I was just in there over the weekend. And all I've got guys are the files that are embedded right here. That's it. There is nothing else to this drive stack. And it's got me ranked number one for SEO, Virginia, Virginia, SEO, SEO agency, Virginia, blah, blah, blah, for five years, over and above all the other SEO agencies in the state of Virginia. And it's just a matter of like six drive stack files. That's it.

There are no folders, there's no silo structure. My point in telling you all of this is because imagine and again, this page, this one page here, which was nothing other than an infographic for the last year, all I did was add content to it, which hasn't even been optimized like I haven't gone through and finished optimizing the content, adding images and all tags, all of that stuff.

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Look at these guys, out of all the Tree Service SEO agencies out there who are paying for ads and everything else. on page one, what position seven with no SEO or just one, press release. So you can imagine if I go in and feed mirror that page onto this G site, build some drive stack files, a folder around Tree Service, SEO, and files that are all pointing to that page, run a few links to it, guys. There's no question I should be able to pop to the number one position for that keyword. Right? So anyway, I'm just showing work. You know, we don't just tell you to do things because we tell you to do it. We practice what we preach and it works. So okay, any comments on that before I try to answer a few more of these? Does anybody know?

Norian says It can't be that easy with all the different SEO tactics out there. Okay. You're right. It doesn't work. Laurens. Right. Yeah, we're showing you it works, but you're right. It doesn't work. It can't be that easy. Okay. Well, I like I mean, if you want to make overcomplicate it, that's fine. You know, continue over complicated. But, uh, you know, It is that easy. It's just a matter of how much you push into the entity. That's, that's how you overcome competition right now. All right, so I understand it. No. I see you, Lawrence. And I hear you know, it's not easy. It's simple. We keep it so right. Yeah, we keep it simple. We've developed a method that has withstood the test of time and every single update that has been thrown at the SEO world for the past five-plus years. So no, it can't be that easy. It isn't easy. It doesn't involve effort or work. It's just easy. Simple is different because we focus on web principles that everyone has to follow, including Google. So focusing on those and focusing on the map is what allows us to simplify our tactics to the point where we can get results this way.

So easy as and simple are different in this case. So one thing and I've got I know we can answer this number for right here. So I just want to say one more thing about this. So in the mastermind, guys, I have a couple of projects that I'm starting. We got a mastermind webinar tomorrow, my mat, the format has changed. We don't talk about that enough at the beginning of Hump Day Hangouts, guys, we need to do that coming week. We recently changed the format to where each one of us now is producing our own mastermind webinar. So if you're in the mastermind, that's an enormous amount of value because before it was mainly Marco and I doing the webinars every two weeks we would do a mastermind webinar, which would often go to two and a half, sometimes even three hours. But it was heavily SEO based and it was mostly Marco and I are doing the training and answering questions. But we've changed it since the 2xyouragency juicy stuff. Now all of us have different skills, Semantic Mastery Mmastermind, partners, right? My partners, we all have different sets of skills, they all overlap for sure, we all have different sets of skills, we want to be able to provide you guys with as much actionable information as possible. So each one of us now is hosting our own separate webinars. So you can come and plug into the ones that are the most relevant to you and your business at what at any given time, or plug into all of them if you want. So one of the things that I'm going to be covering and I'm gonna announce this tomorrow, kind of like reveal the plan and everything is I've got a new a whole new tree service project that I'm starting. And part of the agreement I made with the contractor just this week, in fact, was that I could use his project as a case study within my teaching with as a training opportunity. And he agreed and I'm giving him you know, a substantial discount on my normal fees for a Tree Service contractor to be able to use this. So I'm going to be taking this exact thing that we're talking about, right so, create the entity build the SEO shield, start the content marketing link building and embeds through MGYB driving relevant traffic into the entity using Google ads, very inexpensive display and or YouTube ads. That's it. That's the process. That's it. And we're going to take that project. And I'm going to make it a case study that I'm going to be sharing in the mastermind over the next month or a couple of months while I'm building it out. For service area business with a wide surface area to show how we can absolutely get results, no questions asked, by just doing exactly what we talked about. And 2xyouragency here and everywhere that you guys can hear us, right, which is that that simple. It's not easy. There's a lot of work involved. But the easiest way to make it. The way to make it easy is don't do the damn work. Just buy the components, manage the project, buy the components, stack them or put them in you know, build them in the order that we tell you to do. And then just power them up and that and produce good content. That's a big part of it. That's it. You do that and then no question you will get results.

So, all right, we got about three minutes. I'm gonna roll through these last couple real quick.

What Is The Use Of The Multiple Tier 1 Rings?

He says what is the use of the multiple tier-one rings? We don't recommend multiple tier-one rings except and only four YouTube channels. Okay. And I've said that a million times. I can't assume that you've been now all of them. But yeah, I don't one tier one ring for blog syndication only branded tier one right? That's it. Now you can use multiple tiers, right? So you can use two-tier networks or three-tier networks whatever we'll we will build two-tier networks for you at MGYB. But as we've said, and again, you can go to our YouTube channel and find this you can go to support.semanticmastery.com and look at our knowledge base under Syndication Academy and there are several frequently asked questions there where I specifically go into depth into detail as to why if you're going to use two-tier or multi-tier networks for blog syndication how to set it up correctly, which is to inject third relevant related RSS feeds into the second tier. Okay. And again just go to support.semanticmastery.com. Syndication Academy knowledge base articles and there are several lessons in there about that. But um, so yeah, so only one branded syndication ring, tier-one syndication ring for blogs if you want to use multi-tier networks you can, but you have to be aware of how to set that up correctly, which again, I just pointed you to the resources for that.

Also, if there could be more tier-one rings, what should they be personas? No, they wouldn't be tier-one rings for blog syndication if you want to use multiple rings again, they should be second or second tier and beyond. And they should be persona-based or topical based like theme based but not branded. Does that make sense? also, should you do multiple tier one on YouTube channel only or is it allowed websites? No, no. For YouTube channels, you can stack as many tier one networks as you want. They could be branded. Well, you should only have one branded ring period. But the rest of them can be persona-based, theme-based. You know, whatever you want, it's fine for YouTube. It's no issue. It's only for the blog, blog syndication.

I think we're about done. How much money will be needed for a complete project like that? How much do you charge? I'm not sure what you're asking who you're asking about charging. But for a complete project. Again, you guys can just go to MGYB and price it out. Right? So like an SEO power shield, go look at the pricing. That's component number one, right then component number two would be you know, content marketing and such which vanish to do that, but component number three would be the link building and embed gigs and determine what size link building or embed package you need is going to depend on the competition. Competition is going to dictate the volume of links needed and the frequency with which you need to do that build them. Does that make sense?

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So you can kind of go through and just kind of price it out that way. And, you know, I recommend 100% markup at the minimum for charging clients. So if you go to MGYB and kind of just map out what your costs are going to be, and then mark it up 100% minimum, that's what you should charge your clients for setup. And if like, for example, for monthly ongoing monthly link building gigs, if you know, a medium competition package is going to be what you need for your particular industry might not be what I found for a lot of my projects is, I go heavy upfront when I start the project with link building and embeds once I achieve the desired results that I typically cycle through the low competition, link building and embed gig packages, but they repeat like in other words, they recur on monthly basis and that's just to maintain but it may be different for your niche. I can't, I can't tell you what to how to develop out your plan. You need to do that depending on your project, your market keywords competition level, that kind of thing. Okay.

All right. Does anybody want to comment on that? I'm about to wrap it up.

No, it just is it's all set up. It ends up being Everything is their SEO shield is there. That's what you need to get started. That's it. Go join 2x Your Agency go through the 2xyour results training. We're in week three of four for that next week will be the last week of that and we're going to get into two extra business which is going to be about how to scale your operations and grow. So we'll see some of you and mastermind tomorrow. Bye, everybody. Thanks. Bye, everyone.

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Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 277

By April

Click on the video above to watch Episode 277 of the Semantic Mastery Hump Day Hangouts.

Full timestamps with topics and times can be found at the link above.

The latest upcoming free SEO Q&A Hump Day Hangout can be found at https://semanticmastery.com/humpday.

 

Announcement

Welcome to Hump Day Hangouts, Episode 277, where we talk about maybe some we have a drink. It's almost five o'clock here. So now, we'll maybe do that on one coming up. But Welcome, everybody. We're going to say hi, real quick, we got a couple short announcements, and then we're going to get into it. We've got a long list of questions. And just for those of us joining us for the first time, I want to let you know too, we really appreciate your questions. If you can keep it to one question, we understand some are multi part. But today we have like, somebody put in like six long questions. We're not going to be able to get to all of those, but we will try to answer what we can we just want to make sure we give everyone a chance. So we'll touch on that again. But again, we appreciate your questions. Please come and ask but you know, just be respectful of everyone else and make sure make room for them. So with that said, Bradley, how you doing today?

Bradley: I'm good, man. If we wouldn't have been talking about beer I wouldn't be so thirsty right now.

Yeah, this is good.

I'll share with everyone since it's topical. We were talking about it you know everything on everyone's minds coronavirus, and then hearing the news reports that Corona you know, the beer is taking a sales hit, you know, it's just kind of one of those like mind blowing things that that's actually a result of this. So, yeah, how stupid can people be there? They're concerned about drinking Corona beer. They've associated it with the corona virus and poor Corona.

Adam: Oh, let's see next on here Hernan. How you doing man? It's what coming up on winter time for you. I guess it's fall now.

Hernan: Yeah, it's actually fall. We're getting too fall. But today's like still in the past. It is been hot as hell outside. So it's been good, man. And everything is good and excited to be here.

Adam: Nice. Nice. Marco, how about you? How's the weather?

Marco: Groundhog Day you see it? I ain't got to tell you about it. You see it. This is what it's like, every day every morning, 365. Sometimes it rains, sometimes it doesn't. But it's always warm in Costa Rica. So stay away. I want you here. I don't want your Corona. Only Corona one is in my fridge and I actually do have a couple of Corona in the fridge

Yeah, no it's antibodies I'm building up yeah there you go I just clean or get drunk so that's what you call an ambiguous to Corona entity, man. Chris, how are you doing man?

yeah then good still like cold here I mean like it's not freezing but like you still need to pull over

yeah actually like it colder weather is like really hot summers always giving me brain fog and I'm really unproductive so not sure what to say to the others here for good you're where you should be then so man I do get the same way when it gets hot just like yeah man that is not my jam. So

go guys real quick before we get into it, just wanted to say if you're joining us here for the first time, that's awesome. We really do appreciate it. Please ask your questions, you can always catch the replay on YouTube, which you can go head over and subscribe. You can find the link down below or just go to YouTube, or youtube.com slash see slash Semantic Mastery and subscribe. Stay up to date. Because we understand sometimes you can't make it live. But all of these are recording go up on our YouTube channel. Also, if you're an agency owner or a consultant, like us, and you want to get more clients, you want to grow your revenue and you'd like to scale your team then you should be are already into x your agency or Double Your Agency, you can go over and check that out at two extra agency.com. And we know a lot of people find us and they're looking for and getting great advice for SEO. But if you want the step by step, Battle Plan, then guess where you should go battleplan.semanticmastery.com it's step by step processes for everything from new websites, eighth websites, YouTube channels, so much more. So head over, grab that and you can find the links off to the right if you're joining us live.

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And real quick for anyone who is live. If you guys can do some typing for me, I saw that somebody on there said that there are some issues with redirects and using the chat on the hump day hangouts page, you guys can let me know if it's working okay for you or not. We'd love some more feedback. So want to make sure that that's working smoothly for free one chat box is not working again or something. I just had some issues somebody was saying they were having issues with redirects, but it's working in incognito. So I just want to see if it's one person or many.

And then last but not least, we've got some information coming out about some really cool updates with mg y b.co. Where you can get done for you services for syndication networks, hardware stacks, and of course SEO shield, which we had a killer deal going on last week. A lot of people took advantage of that, but there's some new great stuff coming out with that and I believe Marco even with the link shortener, there's some potential updates coming right.

Yeah, what we're trying to because someone mentioned it last week. Having a custom domain, although people use Bitly people use rebranding people use all kinds of a t.co in Twitter, they use all kinds of shorteners. And it doesn't really matter. And in fact, because of the strength of our shortener, it actually enhances everything that you're doing to the point that the shortened link, right, whatever it short with, it can rank for that keyword and take up more real estate and inserts, which is actually what you're looking for. You want people as much as to cover as much of the real estate as possible so that you have a greater chance of people clicking on whatever project it is that you're doing.

And before we get to questions, I'd like to make a quick announcement because anyone who donated to the charity, got access to all of the webinars and everything. If you haven't, then please send an email. Right, you got you guys. I'll post it all on the page. And I'll be doing an update webinar probably in May because I promise one, because I showed the land solutions that work and how it's going and all of a sudden they just blew up and started appearing on the first page like everywhere.

Yeah, getting national attention we're getting form fills from all over the US. So it's pretty interesting what's happening. And without really all of the power that I thought it would be necessary to get this to where it is right now where on the next push. I'm expecting it to land top three in for the top level category, which is the top market level that everyone wants. I'll tell every cell and fast and then state Bradley just show me this morning where it's appearing in Virginia. Yeah, you son of a bitch. It's out of touch. I can't control the monster man. Once it's gone, guys. I can't help it.

Yeah, well, I got the knowledge panel now which is pretty impressive considering I really haven't done a lot of SEO work that has been just through exactly what we've been teaching which is that entity like guys I haven't even been doing link building to the alpha land realty project I did one link building package when I first got the DR stack delivered month you know I'll shit damn near a year ago now well at least nine months ago and I did one link building package that's it other than that I've just published in press releases for properties that I have for sale haven't done any other sort of SEO work whatsoever and I've got the knowledge panel now for sale down pat fast Virginia which means you know, my brand has been fully associated with that keyword which is super powerful. And again guys that's doing nothing other than what we teach about solidifying, validating the entity period. Entity-based worry less SEO is what this is all about. That's what my update in May or June. I don't know when because I want to do press on the stack and then I want to do a link building. I'll put do an embed stack and a link building one and see what happened. What kind of madness that gets us into.

So it's coming, guys, if you donated, you'll have all of the replays are available and you will have access to that the upcoming webinar. And if you haven't donated it, there's always a good time, right? This is no better time like now to go and donate and get access to everything and including the upcoming update webinar. So there you go.

Awesome. Awesome. Two more quick things. I'm gonna have Bradley, I got a question for you. And then from there, we can go to questions, but I want to remind everybody, we still got early access pricing for POFU Live tickets, I believe we have 19 spots, maybe 20 remaining, but the prices are going to go up for too long. So grab those if you want to come if you want to find out more about that you can find out at kofu live.com. But it's basically finding out about all of this stuff. But doing it over two to three days. I highly recommend you grab the VIP ticket we've priced it to make it easily accessible from the main ticket. It's not a big bump in price. We just want to cover the costs get you together with everyone else a day early.

We have a lot of fun last year we went go karting that was blast had a beer, some food and just get together and you know, in a kind of relaxed environment, have some fun you can get to know everyone and then go into the event. You know, and it's a small group you already kind of know each other. You're familiar with each other and go in there and really get the most out of that. So like I said, check it out at POFU Live if you'd like to join us can be last weekend in Boston, or last weekend in September in Boston. will have a bunch more details coming but go grab that pofulive.com. And then Bradley, you just updated the Double Your Agency training right if I know we're going long here, can you in like 60 seconds just real quick. tell people what the training was about?

Yeah, well, this week it was about embeds and link building, which is how to power up the entity, the Semantic Mastery way, which is beautiful. And so what's really important here is that we like I just mentioned about how all I'm doing all I've done for Alpha Realty. lt is entity based SEO and I haven't even been doing the external stuff because I drive most traffic to it via direct mail, and Google ads and also organic rankings now. So because I'm doing well, I haven't really done a lot of SEO to it. But it's ranking. And what I discovered today was we're in the 2xyour results section of the Double Your Agency training. So there's three total parts – 2xyourr pipeline, 2xyour results, which that's the section we're in now. And then it's 2xyour business which is what we're going to be going to in two weeks.

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And so the first three topics covered in this module, which is the 2xyour results was number one, the SEO shield. That was week one, which is the foundation of everything we do guys like it's it's absolutely the foundation now and that's how you solidify the entity right? Number two is content marketing. It's just how you start to build relevancy, both topical and or location, relevancy if it's for a local project. So content marketing is how you start to fuel up the entity like power it up with content and build the relevancy and now three as external link building and embeds, like what we do to the SEO shield to power it up. And I'm telling you guys, it's a three step process. There's a lot of components to those three steps, but it's a three step process. And the fourth step being pushing relevant traffic into the entity which kind of is like throwing jet fuel on the fire. And we're going to talk about that next week. My whole point is I've got several projects I'm working on right now that all I'm doing it's paint by numbers guys exactly what we're teaching and to 2xyouragency for the 2xyourresults part of it. SEO shield, content marketing, power up the entity, run relevant traffic into it, you'll get results period and the story. It's paint by numbers. There's not there is no competition out there that you cannot overcome with this method, Period. End of story. Marco, do you want to comment on that?

Marco: Dude, I don't even take into account the competition. I don't look at it. I don't bother. I don't care if we can go up against Amazon go up against anyone. And so I just don't bother anybody I do. Mike I let them worry about me because this guy is the top guy in in nationwide for this is in trouble and he doesn't even know it. Because it's coming into it's going to hit. You're already seeing it with really that last power push that we usually do to get it in there. It hasn't even been done. So it's just gonna be mad. Simple and simple doesn't mean easy, right? We try to make it simple, so that people can follow everything and get there and get the same results that we get. It's not easy. It's a lot of work. There's a lot of things involved. We have a whole team that works behind all this to accomplish all of this all of the different steps. But once it's done, it's just keeping it up and and doing your your link building cycles the way that you're supposed to your press releases, and it's done. It's a done deal. It's crazy how simple this is, and how people despite the proof that we can provide because I'm sharing results in our group.

Despite that there's still sell it. That doesn't work. Yeah. Don't leave your lying eyes because it's an optical illusion, the results that you're seeing terps that's not true either, right? So I will just leave it at that. Let's go to the questions, guys. It doesn't work. If you want to see how it doesn't work, come and get our stuff and anything else guys, or can we get any question?

Let's do it.

All right, there we go. Tell me when you see my screen. Got it? Okay. We can see it. Yeah. So that's what I was talking about. If you look at selling and fast, Virginia, it's popping knowledge panel now number one position. And you can see my brand is associated with that search term. It's even showing up and suggesting related searches. Guys, that's what you want, you know, powerful that is when somebody a prospect starts typing a generic keyword into search and a brand appears how powerful that is. So it's incredible how much traffic I get from from that. It's insane. And guys, I haven't done anything other than what we teach. I have an SEO shield. I did one batch of link building to it and ever since then all I've done is run relevant traffic into the entity. And it just took time is just a matter of time and I'm already popping for knowledge panel now push this competitor out who had been number one for months. So it's um, it's impressive, guys. I can't thank Marco and my team enough for making it so easy to repeat and get results. It's just not fair. It's just not fair.

Alright, so let's get into question.

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How To Make A Domain Mapping In Amazon Web Services (AWS)?

Dustin. Hey, guys, how do you? Yeah, okay, that's it. Hey, guys, how do you make a domain mapping with AWS Amazon cloud so my websites gets hosted on Amazon, just go to YouTube. You can do it with CloudFlare. Probably the easiest way to do it is through CloudFlare. But just go to YouTube and search not directly on our channel, because I don't think we have any public training about that. And the training that I did on that was probably is probably three years old now. And it's likely that it may, I don't know, it might not have changed, but just go to YouTube and search domain mapping cloud, Amazon HTML site or something like that, right. And just playing around, you'll find somebody that's good with a tutorial for that. It's, it's fairly simple. I use CloudFlare to do that. But you can also use Amazon route 53, which is their DNS service inside of AWS console. You can do it with Amazon route 53. And what's interesting about Amazon route 53, by the way, is when you set it up that way, it gives you what's called a dynamic IP, the IP for your site will change. If Well, if you're hosting if you're hosting in Amazon, but if you're just pointing How do you make a domain mapping so my website gets hosted on Amazon.

Yeah, if you're using Amazon to host, then it's a dynamic IP, which is it's interesting because at the IP changes, years ago, we had talked about building a PB ends, well, kind of like PB ends, but essentially buffer sites using Amazon ht HTML pages hosted an s3 buckets, but using Amazon route 53, to set up subdomains for a particular domain, and you have just multiple, like, essentially, we create a bunch of pages and sub domains, but they would each have dynamic IPS. So it would, it wouldn't look like all of them coming from like links from the same domain would be coming from different IPS, if that makes sense because they were different sub domains. And you'd go check them in an IP checker. And if you refresh the screen, it wouldn't always be a new IP, but often when you would refresh the screen, it would be a whole new IP. And it was it was a great way when when we were still using a lot of pbn stuff to get IP diversity into your link building. But again, I don't do that anymore. We don't need to the SEO shield is all we need to do. And and that is link building, and it works. But yeah, just go check YouTube, you'll find somebody to teach you how to do that. It's not that difficult.

Why Do You SEO For Local And Not Focus On Ads Where You Have More Control Over Keywords?

jp says I don't understand. Okay, this is a good question. I don't understand the use of ranking websites for local. I run Google Ads with GMB location extension activated and Google ads for local plumbing clients, I ranked multiple websites organically number one and GMBs organically number one, I would guess that about 5% of traffic comes from my number one organically ranked websites and about 15 from organic GMB organic rankings and the rest come from ads and GMB linked to the ads. You can target so much more keywords with ads and organic you will never show in the three pack for the variety of keywords you can target in Google ads. Well that's not necessarily true you can depending on how much work you put into it. You can write for variety of keywords and you can also rank for outside of your immediate area like you can with ads. I know what you mean when you run a location extension with the GMB. That's how you can get beat that proximity filter right away. Right? There's no question. If you have the top quality score, or a high quality score that Trumps your competitors, then that's how you will typically get in the number one position in the ads, you know, the number one ads position in the maps three pack or in the expanded maps.

And there's no question that that's a great way to expand your service area very quickly and overcome that proximity issue. However, we do know a way of overcoming that proximity issue organically, which is the local GMB pro method. So it's not that you can't do it. It's just it does require a lot more work than just paying Google to get placed there. That said, you say that you would guess that about 5% of your traffic comes from organic rankings and 15% from organic or maps rankings. But you said that you would guess you know, I would recommend you know, looking at your analytics deep diving in that to see if that is the case. And it may be for your particular industry, plumbing, I don't do plumbing, SEO. I mean, it happened to pass. But I, you know, most of the industries that I work in I've proven time and again, that maps rankings produce the most leads for most of the services that I, you know, provide most of the industries that I provide services to. And organic rankings have recently for whatever reason started to produce more than they have in the past.

And I don't know why that is because they're pushed even further down on the page now than ever. But for some reason or another, I'm getting more traffic through organic rankings that I have in recent years. And I'm not sure exactly why that is, except for maybe the fact that the maps filter has you know, the proximity issue has reduced the maps footprint and your organic rankings are taking are kind of filling in where the maps used to produce results. Now, it's organic, so maybe that's why but I think it varies by any industry, you know, because there are a lot of statistics out there that state. And again, I'm sure it's going to vary by industry. But there are a lot of statistics out there that state that organic rankings get organic listings, period maps or organic, get so much more click throughs than paid. And so just and I'm going to ask Marco and other others to comment on this in a minute, but I just pulled this up for organic first page search statistics on higher visibility calm, and this is stats for 2020. And it talks about right here 70. And this doesn't mention local specifically, but it says 70 to 80% of all searches, searchers ignore paid ads and focus only on organic results. So again, I'm not disputing what you say is the result of your marketing campaigns. But what I'm telling you is by it probably varies by industry, and through my own projects. I've proven over and over and over again through data that we generate far many more leads for the like tree service industry.

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For example, at far less cost than we do using, we generate far more leads at using SEO and maps SEO, that at far less cost than we do using Google ads. So again, I you know, I'm, I'm not trying to dispute what you're saying. I'm just saying that I think there it's going to vary depending on industry and project. Comments, guys. I absolutely agree that it's going to depend entirely, not only on on the industry, and how people are used to seeing whatever it is or the results that they're seeing. It also depends on how much effort you put into your your SEO and your maps versus how much effort you put into ads. So if you think that s that SEO and ads aren't going to bring you the results, because you're guessing that 20% is coming from that and all of your efforts actually know that 8020 rule 80% of your effort goes into ads, then that's going to show in that presented. I've seen it differently also. And we have them especially in the plumbing niche, we had the DC plumber example, where once we trigger that map pack, the phone went, what they went nuts is map pack and it's also organic he gets organic traffic, you have to remember the press releases also bring traffic to one will branded will also bring some traffic, right your social media and how much effort goes goes in there. So the idea here is that you don't focus all of your energies on one source of traffic is one change can bring that 80% to half and then what do you do, but if you focus like you mentioned in other Hump Day Hangouts and holistic marketing when you take an overall approach to what this is a gang, you're actually driving several traffic funnels, not concentrating all your efforts in one.

I think you're going to see much better results. I'm also seeing it in the morning, by the way, I'm working California and in New York with attorney in those two places and it's man, the map pack in those and it's whatever we target, right because we could target in the GMB. Any keywords that we want or any keyword set or any we can silo it, it's what we do. And we it's how we link it together. It's how we get that those keywords to pop up. And you know, you get into the thousands of keywords that way and not only in in GM, bn and insights, but it starts showing up in Search Console on what you're getting impressions for, and the average position where you're getting impressions where if you improve the average position, you start seeing crazy CTR and so all of these factors combined our matter.

He is seeing his numbers from his efforts, which is fine, that's the way you want to do it. If you think that you can get the most bang for your buck out of it. And then by all means me I'd rather not go up against for example Amazon and pay for ads against Amazon I'd rather hit them organically and do my damage there because I I'm seeing crazy results from that case study also seeing results from the land solutions network, right the cell and fast case study. So all of these things that we do, what we give you is is is it's like you're giving us giving us data from from what your efforts are from what you're getting. So we give you data from what we see and not to say the one or the other is wrong it's just different approaches to the the different niches that we're after.

Yeah, I just one more comment on that. Like for example, why I like SEO better than ads and I run ads guys for a lot of stuff. My alpha land Realty, for example, I generate a ton of traffic through ads, and I do it for clients too. But my my point is kind of like what Marco said like, let's say you've got $1,000 a month budget period for any type of marketing, whether it's Google ads or SEO or whatever. If you're running $1,000 a month in Google ads and Google Ads only, that's, that's great. You can target you know, whatever your keywords are and your locations. But if you want to expand into new areas and target new keywords, you still only have that thousand dollar a month budget. So you've got to rob Peter to pay Paul. In other words, you've got to pull money from existing campaigns, or ad groups, whatever you've got running, to push into different areas, if that's what you're limited to is, let's just say that that's, you know, again, hypothetically, you're limited to that, that thousand dollars a month, whereas with SEO, the thousand dollars a month can go towards content marketing, and link building and such and target, different keywords, different locations. And once the content is there, and it's producing, it's your ranking and you're producing leads from that content. You can redirect those funds to the next location, the next set of keywords, because that's already producing. And it's just a matter of maintaining it then with through our methods, you can maintain organic rankings through just link building and such to the SEO shield and the entity. So my point is, you can take that same thousand dollars and continue to expand keywords and locations area, right. So service area and continually grow with that same thousand dollars per month. Whereas with Google ads, if you're at full capacity for your budget, you can't grow into other areas without spending more money or taking money from an already producing campaign to redirect to those areas. That makes sense. So that's what I like, you know, when you stop paying Google, you stop generating leads. That's the problem with Google Ads there. I mean, again, I guys, I love Google ads. I love them. But I don't you know, I still always recommend to clients, that we start an SEO campaign and that we only use Google ads to supplement until the SEO is producing the results that we desire.

Okay. Anyways, good question. Or good? Great question.

This is a very long, like, it looks like it's only six questions, but if you get into it, there's like, eight questions in this one alone. So what I'm going to do is I'm going to go through the first number three numbers here, and then the rest of them will have to be, you know, come join the mastermind, if you want consultation, that's what it's for. Like, you know, you can ask these kind of questions and mastermind but this is a lot of damn questions. We're not going to have time for all of these unless we get through everything else and then we'll come back. We appreciate you coming and asking questions, though. I do appreciate that. So should I include the author and each post I publish? You can, it's not necessary. My blogger, I tend to have her do it, because she's a prolific blogger who's been blogging for years for me now. So she's got quite the author status. But you know, that's not necessary. It's just a matter of preference.

Which page in the silo structure should get the most backlinks? Well, if you understand silo structure doesn't matter which page because if you have your interlinking done correctly, your internal linking throughout the silo, the anywhere you point links to at within that silo is going to benefit the entire silo. Right? That's if you understand silo structure and how to interlink correctly properly within a silo, then there's no one page that should get any more links than any other because it doesn't matter. You could take the last post in in the silo and inject all your links there and it's going to flow up through every post in the silo and up to the top level page. So, you know, it really doesn't, it's not important as to which page gets the most links. If you've got your silo structure and internal linking done properly. I can tell him which page gets the most length. None of the pages on your website should get linked. None. Absolutely not. You should not be link building to your money site. That's what your SEO shield is for.

Now through your SEO shield, you can push into each one of your market level categories. Or you can push into the supporting post for your categories, which whichever way you decide to do it, and you can cycle that what I call a link building cycle, which will you change it up, sometimes you go into the pole sometimes into the category, maybe you'll go somewhere else where you know, tier one, and push through there. But everything should take place through that dry stack and G site and maybe even tier one branded because they can handle it. But if you get caught building to your website, a lot of bad things can happen. That guy we stay away from the top level domain for that reason, because we don't want to trigger any of those nasty little things that can pop up and get you in and kill everything that you've been trying to do so know the answer to that is none none on your website. Learn how to how to cycle your link building through the SEO shield how to add depth and breadth to that drive second Gsite and you're going to get much better results with protection to be correct.

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So the next question was, what do you think about? What do you think of this dummy silo for niche site? 1000 posts, for example, in the site all under the main domain, which is also the homepage, no categories, no tags, no sub folders, and the homepage links to all of the posts up to the last 1000 posts. Is this good for a silo? Now, for a couple reasons.

The number one is, well, if you were linking From the homepage, to all 1000 posts, first of all, that would be one hell of a menu, or one hell of a linked list. It would be kind of ugly for like user experience and everything. And number two is if any one of those individual posts link back to the homepage, which is really what you'd want to do anyways, that would be reciprocal link, it would kill the value of that silo. So my point is, I wouldn't do that. If I were going to if I were going to do it, first of all, I you know, having a one category website is fine, that's perfectly fine. But you don't want to link to all of the posts on the homepage. That would be ridiculous in my opinion. And I think it would be hard for users to navigate and I don't think it would be any good for SEO. So I think you're better off adding some sort of structure to the site navigation structure. If you were going to do something like that. That would be logical, but you would also want to make sure again, you understand how to properly interlink within a silo, which we cover in the mastermind will also be covered in heavy hitters club I'm sure or heavy hitter club excuse me, when that's available, which will be soon but we can't share our exact silos linking technique here on a free Hump Day hangout apologize.

You want to comment on that? Anybody before I move on? I thought I think that was fine. Okay.

Yeah, there's there's good ways to do that. If you're going to you can have a site all around one particular topic, but typically are one category. But typically, even with that one category, you're talking about 1000 posts.

You're you can probably segment those posts into subcategories right to make it a more easier to navigate and a more logical setup than to have 1000 posts all in one very, you know, I don't know how you I mean, I'm sure it can be done, but I'm just saying I think you'd be better off even having, you know, subcategories and such to make it more logical. I think you'd be better off that way. We'll come back to some of these other ones if we have time.

How Long Should You Wait After The New WordPress Page Is Published?

Yeah, okay. Hi, everyone. I'm using RSS syndication on my website. But my WordPress page has been disabled twice. So I think this is because my posting frequency is higher than normal blogs that can happen. So my question is, how long should I wait after the new WordPress page is published?

Well, it's, the first thing you need to do is make sure that you publish relevant content to the WordPress site. wordpress. com site when you get it in let that sit for a week or two. And the way that we build it at our, you know, our builders build them at the store is we, we, we find relevant content on another wordpress.com blog and post that we republish that with attribution. So we link over to the original source because now that's an internal link for WordPress. com. Does that make sense? That's why we do that. And we and it's a relevant article relevant to whatever the theme of that blog is now, right. And then we always recommend that you wait and give it like, you know, seven days, five to seven days, roughly before you start automating posts through RSS syndication. But then if you're going to when you start syndicating posts, if it's a high volume, frequency of publishing, then we always recommend that you start slow and you ramp up, which means like, you know, if you publish, let's say you publish, you know, five blog posts per day. I don't know what your frequency is, but we'll just use that as an example. You don't want to come out of the gate, publishing five blog posts a day to a day new WordPress site, even if it's been, you know, kind of season for a week or so, what you want to do is maybe start doing one post per day for a week or two, and then maybe you can increase it to two posts per day and then three and then four. And you do that slowly you build up so that WordPress, kind of, you know, wordpress.com, or whatever other blog sites kind of gain an understanding of the business and a lot of the site excuse me, and and allows it to, it tends to get terminated a lot less. You know, we've had, we've had projects that are I've had projects that I've worked on that had a high volume of publishing, but as long as you gradually increase to whatever your normal posting frequency is, it typically will will remain. But that said, it also depends on the type of posts that you're publishing. If the posts are spammy, if they contain a shit ton of outbound links, things like that, then you're you it's likely that they're going to get terminated anyways. So you just got to be careful. It's got be decent content, while my VA is for my the projects I work on, like we just use curated content because it's very nicely done content. We're linking to multiple sources, not just our own. So so for example, not all links on the blog, just come back to the money site. We use curated content. So every post has links to relevant third party content sources. And I think that makes a big difference too, which is why I have such a low suspension rate or termination rate for syndication network properties. So it's a matter of quality of content, the number of outbound links where those outbound links are pointing to and also the frequency of publishing, you can gradually build it up over time. Okay, it's a good question, though.

How long does it take to attain maturity? I can't tell you that because I don't know it. Like I said, if you just gradually increase, you should be okay. But your content does matter. Content matters, guys. You know, it does

Should You Use Similar Content In The GStacks As On The GSIte And The Money Site?

loft says a question about duplicate content, do I use the same content and the Gsite is in the G site as on the money site? So if I find the money site onto the G site, the content appears twice. And there is no problem with that. My question? Well, first of all, I'd love to get Marco's opinion on this. I don't, here's the thing on the G site, why even put content on the pages if you're going to embed the money site page, it will read the content of the embed, and that will become the content of the page. It'll even show up in the meta description in search. So for my projects, I don't put content on the pages.

Guys have to excuse me, I've got a call coming in. I don't know how to silence that right now.

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Okay, so yeah, so I don't actually run, put content on the page as well. Sometimes I do. It just depends on the page. But for the most part, if I'm embedding pages, it's going to be embedded pages. And that's it. The content is produced through the embed. You want to comment on that, Marco? Yeah, I don't understand that the iframe question. If you understand iframe, then what you're doing through the iframe is you're displaying your homepage on the G site. That's all that is the me so it's not a copy. And let's get away from duplicate content. There's no such thing as duplicate content. It's bullshit. It's a myth. It doesn't happen if it if there were such a thing as duplicate content, we set a time and again press releases would be they'd be out of work. They wouldn't they wouldn't work the it's it just doesn't make sense to say that there is duplicate content that could be a duplicate content penalty and all these other things that people say, which we have shown time and again, are not true. We showed it in the mastermind as a matter of fact, I asked Marco.

Marco: anything webinar, we showed it, there is no such thing as duplicate content. And so with that in mind, you can do whatever you want on on that T site. This is going to be relevant. It's relevant to whatever it is that you're doing. We use other people's content. Sometimes we use our own content, sometimes. It's just it just depends on what it is that we're trying to do.

Yeah. Okay, he says also, because the G site takes the schema from the iframe site, and now has the featured image of the iframe site in mobile search, even though that image does not appear anywhere on the G site, I thought you might like to know that and if you already do, maybe know a way to undo this. I, I don't know why you would want to undo it. Look, I don't care what you know, if something like that appeared happens, because my point is the search results are just more of my entity. Does that make sense? So like, and I've had, you know, people say, Well, you know, I don't my client doesn't like the G site appearing in the search results for you know, their keyword or for their brand name? Why would you rather a competitor's website be ranked there and you know, we make them look really good, they'll convert, I mean, you know, so anyway, my point is, as long as I'm taking up real estate on the first page with my entity assets, I don't care, you know, because it's pushing a competitor off the page period, end of story and if every one of those open those links open up to a branded entity asset that's going to lead back to my company with a company that I'm promoting for the project then I really don't care if something like that happens or which properties appear in search for example paper.li which is one of the the network properties in our syndication networks that for whatever reason is ranking super well right now for like brand searches. And when you click on it, it you know, if you've got your RSS feeding into the you know, newspaperly, a newspaper or whatever they call it, then you know, it's branded content on the paper profile. So like, it's not something I would typically push intentionally to the first page, but on a lot of projects I have right now, for whatever reason, paper dot Lee is ranking for the brand search, so I'm not going to go disable it or delete it because my client doesn't want paper at least showing up for their brand search. I just tell them, hey, look, that could have been your competitor, you know what I mean? So my point is, I don't know why that's an issue. I appreciate you bringing that to my attention. But honestly, it doesn't. It doesn't bother me to have that happen. Anybody want to comment on that?

Marco: No, no, no. I mean, it did. It doesn't make sense not to want as much to not to want to take up as much real estate as possible. Take it up, take it to take up as much as you can, if you're doing it through iframes. I mean, that's fine. It'll go to the to the client eventually. And if not, then it's reinforcing the entity and he clicks on that image just reinforces the entity. Yeah.

That's right. Its activity into the entity. That's correct. All right. Lauren says I want to order a seo shield? Can you explain how it works? I'm having a hard time understanding how it protects my website.

Yeah, we did the SEO, she would explain just go to our YouTube channel. In fact, I'll walk you through it. Let's go to youtube.com slash Semantic Mastery. Okay, go to our YouTube channel. See that search icon that's the search this channel feature. So we're going to click that there and we're going to type in SEO shield and right here is the holiday special Hump Day hangout Episode 267 where we went into the SEO shield right there. So just go use our channel search feature.

As I just showed you search for SEO shield holiday special Hump Day hangout SEO shield right there, 14 minutes 36 seconds long, all about specifically what the SEO shield is and how it works. Okay.

question though Thank you.

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Baby says the chat works but if you don't save the page link and bookmarks, it's hard to find the chat page. Okay guys, the chat page has been the same redirect URL since we started which is was an over five years ago. Semantic Mastery. com slash HD questions for stands for Hump Day questions. bookmarklet. Remember it committed to memory, semanticmastery.com/hdquestions. It's been the same URL for many many years. it redirects to this page right here but just remember HD questions, Hump Day questions, period Semantic mastery.com slash HD questions. It will always take you to this page right here. Okay. You don't have to sign up an opt in every time.

If you are not then I'm sorry because that that sucks.

Alright, next Are there any up sales on your to extra agency course I plan I plan to buy all the upsells but I wanted to know if there are any before Bye bye.

Yes, there are upsells there are one time offers and that kind of stuff. We wouldn't be a good we wouldn't be worth our weight.

We wouldn't be worth anything if we didn't have upsells man, this is internet marketing guys. So anyways, all right, we do have some time left so we can go back to some of those other questions. Anybody have anything they want to comment on before we do?

Oh, yeah, I just I wrote the comment on there but basically what you said I was like yeah, there's some awesome deals I was like that they you know, truly are one time offers we you know, want to make something cool. It's like Bradley said, you know, we're wouldn't be worth our weight if we didn't put in a good offer and funny but these are really really really really good ones. Anyways, that's awesome. Yeah, because a lot of the stuff that's offered throughout the sales funnel essentially is is also you know, we talk a lot about the in the two X ray agency course guys because they're all, you know, here's the thing and throughout the two extra agency course we point you to it

It's conceptual training. In other words, it's high level training, to point you in the right direction to do these things. If you want to learn more about the specific methods of how they work, go buy this training course points you to the correct training course. But the whole point of Double Your Agency guys, is not to encumber you or bog you down with more training in more shit you have to learn and then either do yourself, God forbid or hire somebody out and train them to do it for you, which is a better option. But if you want to Double Your Agency, it's go by done for you services that are already set, the team is in place, the met the training, the management, the quality control, all of that is in place and then you just mark it up and sell right and manage projects for your your clients. That's how you Double Your Agency, not by getting bogged down and training. And I'm not telling you don't go by our training. That would be stupid. But I'm saying that if you really want to grow your agency, I would focus and I recommend focusing on using third party fulfillment providers like MGYB to do the work, and you need to focus on prospecting and sales and learning how to manage camp projects, essentially, project management, because then that's how you can scale your agency without getting bogged down in the day to the daily grind and having to do all the work. And that's so so that's what we do. And to extra agency we talk about concepts at a high level, there's a lot of actionable plans. But we tell you, if you want to learn more about the specific tactic or method, go by the training course. But the better option is just go buy it done for you at mg y B, and move on to the next module so that you can grow your business does that make sense? Any comments on that guys? Yeah, man, cuz. Right. So it's, it's what we do. If you guys want to know how I got results for the land solutions, network case study, I went and I got the prospects from MTV, and they were built out the tier one branded the ad ID, the drive second g site, you can go in and starts and start breaking it down and you can see it all there. I worked on the entity just like I recommend everything is that we guys, we don't do anything different than what we give you. This is why it's ridiculous. If you guys want and go and try other things, you want to change it up and you don't want this to happen. You don't want that to happen. You want to see results. This is how we do it. Exactly how we're showing you the SEO power shield, which seems like it's something new it isn't. It's simply bringing all of these different things that these pieces that we've been mentioned the syndication network, which I would never do anything without the the @ID now the and the drive seconds, guys, it's my training by August of 2015. It was released, it's working better today than it was when it was released. And so why wouldn't I use my own training my own methods, methods that I use them to train VA that are now in MGYB working for us. Why wouldn't I do it? Why would I go and try something else? I do tests right to see whether what other people say is is true, whether it's working, how it works. And I just find that my stuff done the way that I do it works and works like crazy. It works.

I mean, I can't say how well it works. You see, you're seeing Bradley get results, you see mega results, Rob talks about the results that he gets. And if you're in our mastermind, you know what results our mastermind members are getting. And so I don't I don't know what else to tell you, other than this thing that we call the SEO shield is what we use not only to protect ourselves from Google, but also to enhance our entity and to enhance our footprint. So Google, look, this is me, this is who I am. And all of these things are also extensions of my brand. And what's happening right now in search engines is that brands are getting rewarded. Yes. If you're not do if you're not doing entity SEO, you're already in trouble. So you even before you start, you're in trouble. I agree with that. And I just want to show like, for example, this is, you know, I, because of the 2xyouragency training, I actually wasn't doing a lot of marketing for prospecting for Tree Service clients for my own agency. Because I've been really focused a lot on the last several months on my my real estate business. However, some of the marketing that I had put, you know, content that I produced two years ago, for whatever reason is producing a lot of inbound leads for my agency. So Tree Service contractors contacting me and over the last couple of months, asking me to quote them, you know, for service, SEO services and lead generation and such. And so, as part of the two extra agency training, I said, you know, it's silly for me to be doing this training and not also adding to my own agency marketing and stuff to bring clients in which I

Again, I wasn't originally planning on growing my agency but I didn't feel hypocritical not actively trying to grow my agency throughout the two extra agency training. So why not I'm going to grow my agency. So just a couple little things that I've been doing recently to get better results and so for example, Tree Service SEO, I haven't even done any SEO to this except for one, press release one press release. And I had a page on my site right here that for the last two or three years or however long it might show what the publishing date was. Okay, so for the last year it was when I published this page this posting guys looked at so awful, I haven't my websites, a one page website. And anyways, I haven't added any images to this. haven't done any outbound linking or any internal link. It's a one page website. There's nothing to link to but the homepage, but all I did was I had an article written I didn't write this I had it written and I there was a this this post was nothing other than this infographic for the last year until last week.

When I had this article written, and I just went in and published this article, it's about 1500 words about SEO. And that's for Tree Search. It's optimized for Tree Service SEO. And that was it. And I haven't done anything to this page. There's no theme mirroring. This has not been built into, by the way, I don't even have a theme mirrored Dr. Stack and G site because there is no content. There's no silo structure to my my agency website. It's a single page other than this post. It's literally a single page website. There's no content, there's no silos. There's none of that. The Dr. stack that has been ranking since August or may Excuse me, may of 2015. So going on five years, the SEO Virginia, Virginia SEO SEO agency Virginia, it's producing number one maps ranking for local IPS, number one Google Site ranking. And if I open that up, it's interesting but when taking a look at my drive stack because I built this from scratch when I was first turned on to the RYS Academy methods by Marco and I built I only built one set of files. That's it, like I was I was just in the account, the Google account where the owner account for this drive stack that I built, which was under different gmail account for whatever reason, I was just in there over the weekend. And all I've got guys are the files that are embedded right here. That's it. There is nothing else to this drive stack. And it's got me ranked number one for SEO, Virginia, Virginia, SEO, SEO agency, Virginia, blah, blah, blah, for five years, over and above all the other SEO agencies in the state of Virginia. And it's just a matter of like six drive stack files. That's it. There's no folders, there's no silo structure. My point in telling you all of this is because imagine and again, this page, this one page here, which was nothing other than an infographic for the last year, all I did was add content to it, which hasn't even been optimized like I haven't gone through and finished optimizing the content, adding images and all tags, all of that stuff.

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Look at this guys, out of all the Tree Service SEO agencies out there who are paying for ads and everything else. on page one, what position seven with no SEO or just one, press release. So you can imagine if I go in and feed mirror that page onto this G site, build some drive stack files, a folder around Tree Service, SEO and files that are all pointing to that page, run a few links to it, guys. There's no question I should be able to pop to the number one position for that keyword. Right? So anyways, I'm just showing work. You know, we don't just tell you to do things because we tell you to do it. We practice what we preach and it works. So okay, any comments on that before I try to answer a few more of these? Anybody know?

norian says It can't be that easy with all the different SEO tactics out there. Okay. You're right. It doesn't work. Laurens. Right. Yeah, we're showing you it works, but you're right. It doesn't work. It can't be that easy. Okay. Well, I like I mean, if you want to make overcomplicate it, that's fine. You know, continue over complicated. But, uh, you know, It is that easy. It's just a matter of how much you push into the entity. That's, that's what how you overcome competition right now. All right, so I understand it. No. I see you, Lawrence. And I hear you know, it's not easy. It's simple. We keep it so right. Yeah, we keep it simple. We've developed a method that has withstood the test of time, and every single update that has been thrown at the SEO world for the past five plus years. So no, it can't be that easy. It isn't easy. It doesn't involve effort or work. It's just easy. Simple is different because we focus on web principles that everyone that everyone has to follow, including Google. So focusing on those and focusing on the map is what allows us to simplify our tactics to the point where we can get results this way.

So easy as easy as and simple are different in this case. So one thing and I've got I know we can answer this number for right here. So I just want to say one more thing about this. So in the mastermind, guys, I have a couple of projects that I'm starting. We got a mastermind webinar tomorrow, my mat, the format has changed. We don't talk about that enough at the beginning of Hump Day Hangouts, guys, we need to do that coming weeks. We recently changed the format to where each one of us now is producing our own mastermind webinar. So if you're in the mastermind, that's enormous amount of value because before it was mainly Marco and i doing the webinars every two weeks we would do a mastermind webinar, which would often go to two and a half, sometimes even three hours. But we it was heavily SEO based and it was mostly Marco and I are doing the training and answering questions. But we've we've changed it since the 2xyouragency juicy stuff. Now all of us have different skills, Semantic Mastery mastermind, partners, right? My partners, we all have different sets of skills, they all overlap for sure, we all have different sets of skills, we want to be able to provide you guys with as much actionable information as possible. So each one of us now are hosting our own separate webinars. So you can come and plug into the ones that are the most relevant to you and your business at what at any given time, or plug into all of them if you want. So one of the things that I'm going to be covering and I'm gonna announce this tomorrow, kind of like reveal the plan and everything is I've got a new a whole new tree service project that I'm starting. And part of the agreement I made with the contractor just this week, in fact was that I could use his project as a case study within my teach with as a training opportunity. And he agreed and I'm giving him a you know, a substantial discount on my my normal fees for a Tree Service contractor to be able to use this. So I'm going to be taking this exact thing that we're talking about, right so, create the entity build the SEO shield, start the content marketing link building and embeds through ngi be driving relevant traffic into the entity using Google ads, very inexpensive display and or YouTube ads. That's it. That's the process. That's it. And we're going to take that project. And I'm going to make it a case study that I'm going to be sharing in the mastermind over the next month or a couple of months while I'm building it out to four service area business with a wide surface area to show how we can absolutely get results, no questions asked, by just doing exactly what we talked about. And to at your agency here and everywhere that you guys can hear us, right, which is that that simple. It's not easy. There's a lot of work involved. But the easiest way to make it. The way to make it easy, is don't do the damn work. Just buy the components, put them manage the project, buy the components, stack them or put them in the you know, build them in the order that we tell you to do. And then just power them up and that and produce good content. That's a big part of it. That's it. You do that and then no question you will get results.

So, all right, we got about three minutes. I'm gonna roll through these last couple real quick.

What Is The Use Of The Multiple Tier 1 Rings?

He says what is the use of the multiple tier one rings? We don't recommend multiple tier one rings except and only four YouTube channels. Okay. And I've said that a million times. I can't assume that you've you've been now all of them. But yeah, I don't I don't one tier one ring for a blog syndication only branded tier one right? That's it. Now you can use multiple tiers, right? So you can use two tier networks or three tier networks whatever we'll we will build two tier networks for you at MGYB. But as we've said, and again, you can go to our YouTube channel and find this you can go to support dot Semantic Mastery. com and look at our knowledge base under syndication Academy and it'll talk there's several frequently asked questions there where I specifically go into depth into detail as to why if you're going to use two tier or multi tier networks for blog syndication how to set it up correctly, which is to inject third relevant related RSS feeds into the second tier. Okay. And again just go to support.semanticmastery.com. Syndication Academy knowledge base articles and there's several lessons in there about that. But um, so yeah, so only one branded syndication ring, tier one syndication ring for blogs, if you want to use multi tier networks you can, but you have to be aware of how to set that up correctly, which again, I just pointed you to the resources for that.

Also, if there could be more tier one rings, what should they be personas? No, they wouldn't be tier one rings for blog syndication if you want to use multiple rings again, they should be second or second tier and beyond. And they should be persona-based or topical based like theme based but not branded. Does that make sense? also should you do multiple tier one on YouTube channel only or is it allowed websites? No, no. For YouTube channels, you can stack as many tier one networks as you want. They could be branded. Well, you should only have one branded ring period. But the rest of them can be persona based, theme based. You know, whatever you want, it's fine for YouTube. It's no issue. It's only for blog, blog syndication.

I think we're about done. How much money will be needed for a complete project like that? How much do you charge? I'm not sure what you're asking who you're asking about charging. But for a complete project. Again, you guys can just go to MGYB and price it out. Right? So like an SEO power shield, go look at the pricing. That's component number one, right then component number two would be you know, content marketing and such which ipvanish to do that, but component number three would be the link building and embed gigs and determine what what size link building or embed package you need is going to depend on the competition. Competition is going to dictate the volume of links needed and the frequency with which you need to do that build them. Does that make sense?

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So you can kind of go through and just kind of price it out that way. And, you know, I recommend 100% markup at the minimum for charging clients. So if you go to MGYB and kind of just map out what your costs are going to be, and then mark it up 100% minimum, that's what you should charge your clients for setup. And if like, for example, for monthly ongoing monthly link building gigs, if you know, a medium competition package is going to be what you need for your particular industry might not be what I found for a lot of my projects is, I go heavy up front when I start the project with link building and embeds once I achieve the desired results that I typically cycle through the low competition, link building and embed gig packages, but they repeat like in other words, they recur on monthly basis and that's just to maintain but it may be different for your niche. I can't, I can't tell you what to how to develop out your your plan. You need to do that depending on your project, yor market keywords competition level, that kind of thing. Okay.

All right. Anybody want to comment on that? I'm about to wrap it up.

No, it just be it's all set up. It ends up being Everything is there SEO shield is there. That's what you need to get started. That's it. Go join 2x Your Agency go through the 2xyour results training. We're in week three of four for that next week will be the last week of that and we're going to get into two extra business which is going to be about how to scale your operations and grow. So we'll see some of you and mastermind tomorrow. Bye, everybody. Thanks. Bye, everyone.

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Digital Marketing Q&A – Hump Day Hangouts – Episode 276

By April

Click on the video above to watch Episode 276 of the Semantic Mastery Hump Day Hangouts.

Full timestamps with topics and times can be found at the link above.

The latest upcoming free SEO Q&A Hump Day Hangout can be found at https://semanticmastery.com/humpday.

 

Announcement

Adam: Let's do this. We are live. Welcome to Episode 276 of Hump Day Hangouts. Got the whole Semantic Mastery team here. We're going to do some introductions, let everybody know how it's going, who everyone is, in case you're new to Hump Day Hangouts. And for some reason, you haven't been watching us for the previous 275 episode. So we'll get into that and then we'll get some quick announcements for you. And then we're going to jump in and start answering questions. So start at the top of my screen and work my way down. So Bradley, how are you doing today?

Bradley: I'm well happy to be here. I'm having issues with my Google Drive though. It's not sinking with my computer like it's supposed to. And it's driving me nuts. But other than that, things are good. How are you?

Adam: Yeah, not bad. Just enjoying some warmer weather something in 70s. So looking forward to getting outside and enjoying that after this. Good. What was that? Anyways? Hernan How's it going? I like your shirt by the way.

Hernan: Doing great. Look at this. And then good, really good. Really excited to be here.

Excited to for the questions today so good and that we were totally not sending gifts before hopping live so that's not what's happening on the Slack channel for some of you know,

Adam: so when Bradley shares his screen that was not us posting all those gifts on us. Marco How you doing today?

Marco: I am muted and now I'm not. Look for yourself. Let me know how I'm doing man. Bright, sunny. I told you coasteering it's Groundhog Day, man. You guys go back to the other episodes where I've been on cam and a hump day Hangout. It's always like this. during the dry season. Of course. When the rain comes at this time, we'll get an electrical storm that will get a nice rain shower, but then it'll go away about 6pm and then wake up and it's bright and sunny and beautiful and get to POFU motherfucking. So you can be the same shit. That's it. And we paved the way and we help you every step of the way. I mean, what could be better than that? You guys are doing it. And I said it before. If you're not, if you're failing, if you're not taking action, don't push it off on us. Because you're the one who has to take that first step and say, Okay, let me get going. And that first step will take you to the next one, and the next one will get you to where you're going. But I'm good, man, I'm living the life, man.

Adam: Outstanding! Well, I gotta ask you you know and I'm not joking around. Do you ever get tired of the same weather like day? I mean, I know it changes between the seasons but like Does that ever get here? Are you just happy with it being nice like that?

Marco: This is what I want. If I wanted something up like I go somewhere else, but But why? Like I've lived in Argentina. I went with my wife a couple of times. And I just don't want to live the cold again. I don't like it and so I know what I like I know what I want. This is what I want.

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The next step is a beach house you know that has to be like on the side of a mountain so we can overlook the ocean. You guys will be getting pictures from there too. Yeah. Or video. Yeah, that's in the work. So

Adam: Very good. Very good. All right. And last but not least, Chris. How are you doing? Man? I'm glad you're hanging in there that you haven't been quarantined yet. I know things in Europe. Some parts of Europe are getting a little scary with the coronavirus.

Chris: Yeah, like I'm doing good. Let's go that way. No sore throats or anything no cold Yeah, like I'm still alive, kicking, things are good.

Adam: Cool. Cool. All right. Well, we got a few things we wanted to mention. One of those. We've got a really cool special going on. We had a webinar with Jeffrey Smith on Monday and that coincided with a great special we have grown. We've got a Mardi Gras special going right now for SEO shield, which combines the power of several of the components not only of our training but of the done for you components that are available at MGYB. I'm going to post the details on the page. If you're watching live, you can definitely still grab that it's 20% off, you can save a bundle but that's not all we got going on. And Marco had an update with some cool stuff that has just come out. So, Marco, do you mind tell me about that.

Marco: Yeah, and I mean, it This isn't scarcity or anything like that. We don't play that game. Right. And we don't play that we will be raising prices in 30 minutes and there are only this many lefts. The problem with what we're doing is that Google will eventually catch on and kill it. But we're currently verifying GMBs for those of you who are interested. And not only that they come with a 30-month guarantee of replacement. If something happens if it gets suspended. After those 30 days, what you can do is buy insurance, which means that if it does get suspended, we'll go and lift the suspension and so we put this package in this package together, which allows you to do both. It allows you to get your GMB's, and then get some insurance in case it gets suspended. And I will post the links on the page, so you guys can head on over there and get it while it's hot. And if you wait too long and it gets closed off. Again, don't blame it on us. It's you. You didn't take action. We get a ton of those emails. As a matter of fact, don't you because you're the email guy, Adam, and I see them coming through. I'm sorry, I missed the special. Can you guys do it? No. No, we can't. We had the launch. That was the price. Then it goes up because it's worth that much anymore. And that's it. So don't come whining later. Oh, look, I missed it. I couldn't watch whatever, your granny died, you shut your door. Whatever happened. We don't care. You gotta go get it while it's hot. And I'm gonna go drop the mic. Thank you.

Adam: All right. And real quick. I wanted Hernan. You released some training for double your agency. I believe you had that last week. Bradley. I know you just dropped a new update for double your agency, right?

Bradley: Yeah, today was week six. I just completed the training for week six. Today was about the content or this week's training about content marketing. So yeah,

Adam: Outstanding! So if you're an agency owner or a consultant, if you want to get more clients, if you want to grow your revenue, you want to scale your team, so that you can literally work less and earn more, right? That's it's kind of a tagline. It sounds like the four-hour workweek or something. I mean, you got to do work. Nobody said, you know, yeah, there was no work. But there are ways to do it so that you work less and earn more and that's what this is about. Okay, I said it before, but I'll say it again, get more clients, grow your revenue scale your team. You want to go check this out, just head over to 2xyouragency.com. I'll put the link on the page as well and then for those of you who are looking for more repeatable results with SEO, you know we've updated Battle Plan it's been going for years we update it yearly and you can still get it it's a battleplan.semantic mastery.com and we've been talking as well about MGYB. You know if you're just watching us for the first time if you want done for you services, like syndication networks, RYS drive stacks, link building, press releases, what Marco was just talking about with the GMBs, all sorts of good stuff head over there. It's MGYB.co. And last but certainly not least, we've been talking about I think some emails went out. Being the email guy I should certainly know when they went out but it was either last week or the week before and talking about POFU Live. This year, it's going to be it's our third year in a row. We're going to be in Boston, Massachusetts. It's the last weekend in September. We're cooking up something fun for the VIP day. And I just wanted to speak on that real quick if you go and get tickets, we've priced this competitively so that you can get the VIP ticket. That's where we really want people to go. We want to have a good time we want to spend the time getting to know you and for everyone else to get to know each other before we dive into the main event, you know it's not it is about having fun, but also getting to know each other so that when you show up, you get the most value out of it. So when you see the pricing on that you can see that reflected we really, you know, we don't want to charge you thousands of dollars to come to the VIP event. We just want to cover the cost you could show up have a great time last year we went go-karting. It was a blast, one of the guest speakers at the event kicked all of our butts and walked away with first place and then went on and gave a great presentation. So anyway, looking forward to seeing as many of you is can fit into the 25 person limit event that we have. And I believe actually we're down to 21. So right now if you want to grab your ticket, it's a great time. It's the lowest price you're going to see it and that's in September, so now's a good time to snag it start planning for it.

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So what did Dadea name his racing persona. God, what's that banner? Yeah, yeah, he's right. It showed up on the screen up there. So yeah, that was awesome. I forgot about that. Awesome. So we'll have some more information about that. Of course, as we get closer, we're locking in some stuff about the VIP event, exact locations, but it's going to be in Boston's gonna be last weekend in September. So now is the time to do that. Other than that, guys, we've got anything else we need to cover before we jump into it.

Marco: Yeah, I'm gonna turn off my camera because too much sun isn't good for you.

Bradley: It's not good for us. You mean.

Marco: Good for you guys. So too much sun for us is not good. Yeah.

Adam: Real quick. I see Mohammed asking you did battle plan version four released No. But maybe keep your eyes and ears peeled for that. We do update it yearly. So that's all I'll say for now. It's coming.

Bradley: Coming. Okay, can we get any questions? Do it? Let's go. You guys should be seeing this correctly.

How To Rank A Long Tail Keyword?

Great. Yes. Where were we? a great first one is hi how to rank a keyword and longtail version of it. Which time we have guys? Um, I would like to do it with long-form content, but it doesn't help. Even though it's supposed to be in the same post. I'm not sure maybe does it help even though it's in this? I'm not sure I'm understanding the question. Hold on a minute do a branded syndication network and RYS stack will rank videos okay. Or is it better to do tiered syndication?

Alright, so for the first question, how to rank a keyword and a longtail version of it. Go look at silo architecture that's pretty much industry standard for how to rank a keyword. And a longtail version of it would be, you know, so one of the things go look for Google at Bruce clay silo architecture website silo architecture, read through that article. And that's will teach you how to set up silo structure we also have on our YouTube channel, youtube.com/semanticmastery, use the channel search feature and look up silo structure complex or simple silo structure, you'll be able to find videos where we talk about how to set up silos, your broad keywords would be like a top of a silo and then having adding supporting keywords or supporting articles for long that are optimized for long-tail versions of the keyword is a great way to rank for a keyword. Now that's not the only thing that you need to do, but that is one of many, but that's typically where we would start is creating some sort of silo for the broadest or most competitive of keywords and then adding depth to that side low using supporting keywords and that's how you build topical relevance for that particular keyword, which creates buoyancy throughout the entire silo. What I mean by that, I mean, if you have a silo structure set up properly, and your internal linking done correctly, and your keyword theme is, is tight. In other words, it's you have very similar and related type keywords right all within the same theme. Then anywhere that you inject link building or adding content, adding depth to that silo is going to create buoyancy throughout the entire silo, meaning all of the keywords that the silo has been optimized for will start to surface higher in the search engine results pages. Now that's, that's in theory, how it's all supposed to work, but there's also off-page issues and everything else. So that's a loaded question. There's way too much to cover and a hump day hangout on how to rank a keyword. It's way too broad. But that's where I would start is developing a content strategy for how you're going to attack those particular keywords. They may want to comment on that before I go to part two.

Yeah, the SEO shield, right? Must have if he wants to really push I mean once he has his siloing together and then and the on-page is tight, you push with the SEO shield and that's going to start pushing, even more, ranking power into all of the silos that he's working with. Then he starts the isolation process we have everything covered. I mean, we've done it all for free. Go to our YouTube channel and search for these things go to our free Facebook group and do a group search for many of these things have already been covered silo-like Bradley said we have two videos on there on simple silos and complex silo structure. Jeffrey did an awesome job on Monday on covering some of these things and how he approaches it my approaches is a bit different because I like to work top-down rather than bottom-up, but it all has the same effect. It gets your stuff moving ranking it brings in people traffic is what you want at the end of everything.

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Alright, so hopefully you are watching what I was just dead I just went to semantic or youtube.com/semanticmastery, use the channel search feature. And typed in the silo structure. There's a complex silo, there's simple silo structure. I would just click through watch those start with simple silo structure and then develop your content strategy. And as Marco said, Yeah, I mean, I was talking about strictly on-page, that's where I would start. But absolutely, there's no doubt, our off-page methods or how we push power into everything that we do. So when I talked about creating a silo and in creating buoyancy throughout that entire silo that's perfect for what the SEO shield does because it's basically pushing relevancy into that silo as well as all the so that entire category, that entire silo would get powered up. So absolutely, I agree with that. All right, we're going to keep moving as soon as I can.

Come on, get back to the tab. There we go. All right.

Does Having A Branded Syndication Network & RYS Stack Help In Ranking Videos?

Next question was does a branded syndication network without second-tier and RYS stack? Will it rank videos? Yes, it will. I mean, that's again, it's one of many things that can be done. But that is certainly something that can help a branded syndication network with YouTube though, I would recommend multiple syndication networks. So tier two syndication networks are great. You can also add additional for tier-one syndication networks not branded persona-based or topically like themed but not branded. Right. So there's you can add as many syndication networks to YouTube channels you as you want, there's there are no footprint issues as long as you keep the applets the way that we set them up, there are no footprint issues whatsoever, so you can stack as many as you want. I always prefer for YouTube SEO but an RYS always have two-tier networks built that I attached to the channel.

But you know, again, you can do several tier one, you can do multiple tier twos, whatever you want. I just recommend with YouTube videos add more syndication networks to the channel. Okay. As far as RYS, yeah, because you can. For example, if you have a branded syndication network, for your channel, and then you have a drive stack built and a G site that's going to power up your syndication network, which will ultimately power up every video that you ups upload or live stream to your channel that gets that syndicates out. So absolutely, it will help.

Again, I recommend a tiered syndication network for YouTube's SEO, but RYS stack. Absolutely. That's without question. It's going to power up your syndication network or your two-tier network if you have one of those. That makes sense. Okay. Any other comments on that guys?

Marco: Yep. embedsm link buildingm and trickle some traffic in there. Yeah. paid you traffic, just trickle it in it. You don't have to pay a whole lot of money to give it a boost to get Google. And then what you have is an audience, right? You have to have a targeted audience for your videos, which can convert so you're accomplishing several things all at once.

Bradley: Yeah, I mean, I didn't mention the traffic side of it. But there's no question that I don't do YouTube SEO without buying relevant traffic directly from Google ads for the video. I mean, that it there. I don't do SEO for YouTube videos anymore without traffic. And in fact, the only thing I do to SEO YouTube videos anymore is just uploads them or live stream them to a channel that's connected to syndication networks, syndication networks have all been powered up via link building. But that's it. That's the only thing I do SEO wise is I upload them to the YouTube channel that goes out through my syndication networks that are aged and they've been powered up with link building. And then I set up a traffic campaign through Google ads to buy cheap views directly from Google, which is perfectly legit. It's encouraged, in fact, from a relevant audience, if it's for local then I buy it within a specific geographic area. So they're all local IP clicks or views, but also from a relevant targeted audience. So using stuff like in-market audiences, or life event audiences, those types of things that Google knows that those views are weighted views, because or Google weights those views more because they're from my relevant audience and audience that is interested in that. And we know they're interested because we're buying that interest from Google if that makes sense. So there's, again, I do not do any YouTube SEO campaigns anymore without that being part of it. They're two sides of the same coin. If that makes sense. There's the SEO and you can push some of that with embeds and link building as well, as Marco mentioned from MGYB. But setting up the engagement campaign using Google Ads is absolutely critical and that's how I maintain it. Once the video has been ranked that's all I do is just that I have a YouTube ads set up for it that continually drives relevant views to that video, which keeps it ranked. And that's it and I've got videos have been ranked for years and that's the only thing that I do to them is just keep I've got campaigns I've shown them in the mastermind and in some other training too. I've got campaigns that I literally run on 40 cents a day for in YouTube ads, that's $12 a month in ad spend. And it keeps those videos ranked because of the relevant traffic. That makes sense. So it's a very, very powerful way to boost any SEO effort is to buy relevant traffic.

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What Are Your Thoughts On Magic PR?

Okay, next question is from Dustin he says, hey all great shows always I wanted to ask if you heard of Magic PR. I've heard good things in Facebook groups and some of the Skype groups I just wanted to hear your opinion of their service and if you have used them I have not but I know that Marco had. I know the guy, MAG is his name. I know the guy that I've chatted with the guy that runs it I know Marcos had some communication with the two but I've actually never tested it what do you market. Do you remember talking with MAG?

Marco: I've been meaning to get back to him because it because I've been wanting to run a test with his press release service and with some of the GMBs that I have to see how it works right as he says that he can get a local push or, or greater so I really want to test it out. I can't say what it does other than what Mag and the people that he's around with what they have to say and I have heard really good things about having said that our press release or the one that we use press advantage works really really well. I mean when you combine it with our methods right with that SEO shield, and pushing all of that relevance and pushing traffic and those links into that SEO shield and then link building behind that and then you running the embed gigs doing

Everything that we recommend. It has, I mean, it's just fantastic for what we do. And we can show I mean, people say, well press releases that they're they get, they fall off the index and whatever, we don't care, we don't care. They don't drive traffic. That's not true. We can show where they do drive relevant traffic, we can show it. And especially if you get into them because there's a premium that you can pay and get into Yahoo Finance and I forget what other Sir, I don't want to say anything other than I know that we can get into Yahoo. It really, really has a great effect, especially on the traffic that you get its relevant traffic into whatever it is that you're doing. And it's all of those signals that we're looking for. So we have that I'll talk to Matt and as sometimes as you and if you're listening to me Mag sorry that I haven't gotten back to you, because I've been snowed under with a hope. Excuse me, under just stuff and I will get to you.

Yeah, it's interesting but it'd be nice if I'm if I pause my screen I could do it I could show you that Press Advantage you know does produce quite a lot of referral traffic my real estate business I get a lot of referral traffic from Press Advantage so it's you know if I and I guess it shows it as a referral source and analytics, so it's there's absolutely good traffic there.

Do You Have A Video That Shows How To Submit Order Info In MGYB?

Anyways, we're going to keep on moving. Next is, I ordered your link building starter package for the new business domain. I'm new to link building I just ordered it following the battle plan is every video that shows us how to submit our info for our order. I've seen your video that says not to include money sites so can you give examples of all the links I should be giving you also do I wait until the SEO Power Shield was finished? Yeah. Okay, so our link building service. Anything I can point you to but um, as far as like training but you know one of the things that are on our list to do is to add a simple video for each page like order page that essentially will walk you through what you need in order to place the order that will get done eventually guys I don't know when it's on the to-do list I promise. But in the meantime it's very very simple, don't we none of our link building campaigns are designed for direct to money sites, they're all built all of the link building campaigns are developed specifically for powering up tier one entity assets or you know anything beyond your money site essentially. So we use them for powering up the power shield, the SEO shields, syndication networks, Id pages, press advantage organization pages can be used for citations, social media, web 2.0s, all of that. Anything that's really tiered one, branded type assets can be powered up with our link building packages. So with that said, when it comes to ordering everything that you can collect to add to your link building order, I think it's up to 100 URLs that you can submit with your order, you want to add to your target URL list because you want to power up all of those tier one assets, right, all of your branded assets everywhere that you can get your new business, your new projects, your new company, new brand name published online. And with a branded profile, you want to try to get as many of those as you possibly can and add those into your list. Now that said, the ones that should you wait for the power the SEO shield to be complete? Yes, because those can be added into your link building order. And essentially, you can take all the files and folder URLs and put them into that text file that you upload when you order links, which will do will power up all of the files and folders within your RYS stack in your G site.

So if you have a senate if you got a power shield then I'm assuming I can't remember which different levels they are but a syndication network to against adding your syndication network profile URLs into the link building order. If you have a GMB map, add the map URL, Google My Business website adds that it just not a money site. Right, because it's not designed our link building campaigns are developed for that. But that's pretty much all you need to do. It should be fairly simple. Just gather up your tier one entity as is branded profile URLs, add them to a text file, save it and then upload that as your target URL list. As far as keywords you want to add market-level keywords, not  keywords with location modifiers. What are market-level keywords or top-level keywords product and or service keywords without location? modifiers Okay, and when you're ordering link building, you should try to submit a minimum of 200 keywords, more is better, but 200 is the minimum and just submit those via text file as well. Does anybody want to comment on that?

Hernan: Yeah, that's our training for link building right there. We're gonna cut it and then we're going to put it on the sales page for MGYB.

Marco: Just so people know, we develop the package is the link building packages with the idea that people would already have the syndication network, right the tier one branded, the are the drive second t site and the @ID page and their media page, which is in the @ID. So our thought is always the people will go and complete these other steps before ordering our link building package. Because our link building packages are meant to power all that up. It's not intended for the money site is intended to hit everything that's protecting the money site so that the power transfers over without or I'm not gonna say without the chance of a penalty, but with minimized risk, because of the way that we're doing. If you were to hit the money site directly, then that there are other parts of the algorithm that you might trigger that you don't want to get into. And so I would recommend if you haven't done those steps that you go back and you do those steps first so they can gather up all of the URLs that we target for link building and submit those.

Bradley: There you go. Can you still hear me? I had stopped share. So we here okayLet me see if I can bring that back up now. Alright, so here's a pulled open, you can see that this is just referral traffic sources for Alpha Land Realty. I'm just bringing back up the previous question about press advantage. Look at that. So besides Facebook, the second most referral traffic that I've had in the last 30 days from my real estate businesses from Press Advantage, so there's no doubt and that's just the last 30 days. So you can see this no doubt that there's traffic coming from Press Advantage. I want to point that out.

Marco: Yeah, Nuff said. There you go. If you can't believe your eyes and then I don't know what but believe.

Bradley: Don't believe your lying eyes.

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Do iFrames Count As Backlinks?

Alright, next one is do iframes count as backlinks? What's really the advantage and making use of iframes? Marco that is absolutely your question.

Marco: Yeah, it is. But I mean it. It took two days for me to or two webinars for me to cover iframes and entities during the charity webinars. So what I'm going to do is I'm going to post the charity webinar page, and I'm not there's no minimum to order the there's no max, I always say you, your heart will tell you whether to donate and your wallet will tell you how much. So I'm going to drop the URL so that you can go and donate and you're going to get access to not only this year's webinars or the past webinar series, but the one before that. So there's like 10 videos that talk all about the entity and how to power it up talks about RYS Academy, it talks about iframes. And what iframes are, what they do, and why they're so different from everything else. So I'll just leave it at that because it's too much to cover in. But what do we have in that? 31 minutes? I probably didn't get all up.

So there you go.

What SEO Strategy Do You Recommend Apart From Using Geotagged Phone Images And Reviews?

All right. Mohammad's got a couple of questions. What's up, buddy? He says, Hey, guys, my car dealer client has been encouraging me to make use of his staff to help me rank him. That's awesome. It's rare that you get real help from the staff from businesses, I find it really difficult to get people to cooperate with me. Anyways, he says I took him up on his offering got the staff to regularly send geotagged phone images for GMB posts and even have them uploading showroom pictures to GMB directly through the app. I make sure they send me responses to reviews they get to my question is what else can I have them do to help me rank whether in GMB or elsewhere?, I usually have trouble getting this kind of cooperation. So I want to make the most of it. Yeah, I mean, I don't know what else you could get them to do because that seems like they're doing a lot already as far as like, you know, more than most of my clients are willing to do, which is great. So, yeah, if you can get them to upload images directly to GMB through GMB map on there, or excuse me, GMB app on their phone, that's great. So that's uploading photos that are geotagged. Something else they can do is actually create posts from the GMB app if that's something that they're, you know, willing to do or if you're even comfortable with them doing it. The reason I say, I don't think it's any issue whatsoever. But if you were to have them actually create posts to a lot of them probably won't want to do that, because that would require them to add some tax call to action, all that kind of stuff. So it's likely that they're probably going to give you resistance and just want to upload photos, which is fine.

So the alternative would be also to have those images that the photos that they took also shared, added to a shared Google Photos album. That's how my team does it. So any of my clients that do provide photos, which isn't a lot of them, but the ones that do, all they do is they have their technicians in the field or whatever, actually, take photos, and then they get copied into a Google shared photos album, that my VA my bloggers have access to, so that they can go just pluck an image from that shared photos album, and use that as a GMB post. And it contains the same metadata from when it was uploaded. So you can still get the geo relevancy and my VA is doing the blogging, create the GMB posts essentially, so that the client doesn't have to do that all the client has to do is take photos, and they'll automatically be added to the Google Photos album. So that's, that's all I typically do. As far as what you've got them doing now, it seems like you're doing you know, quite a bit. So yeah, I mean, I would just do more posts if possible using geotagged images, targeting the keywords and or locations that you're trying to optimize for. As far as additional things that can be done while you already know the Muhamad, right, all the SEO shield stuff, link building, embeds and that kind of stuff. Marco, do you have any?

Marco: Yeah, I got a word of caution because if you ask them to do too much, they're going to start wondering why they need you and you don't want to get into that. They're doing everything you need for relevance, location relevance, and this would be a product relevance, right? Since it's an automobile is a product, it's not a service. This is cars and you're getting all the different makes and models and you can start, you know, you have Local GMB Pro. And so you know what to do with all of the all of these different categories that you're getting, you know exactly what you need to do, what the next steps are. And as Bradley said to them, post them, create posts with these automobiles you know how to relate everything one to the other, and then push power and that's Local GMB Pro. You have that, follow the training and you're gonna get great results.

Bradley: Yeah. I agree with that. That's one of them, you know, if a client of mine wanted to do GMB posts, I wouldn't mind them doing it. But typically, I actually one of my pest control company, they started having their technicians do that. But they very quickly decided they didn't want to do it, which was okay because they were shitty posts anyways, they weren't up to my standards. So, you know, through trial and error, we learned the best thing to do is just have them add photos to a shared Google Photos album and let my blogger handle the GMB posts because then they're set up their siloed, they're well worded, proper target linking, you know, target URL linking all of that, so.

Would It Cause A Ranking Problem If The Business Name Use Words And Symbols Interchangeably?

Fitz is up. He says good agents, thank you for this platform to give real-world answers that work. I have a client whose business name includes the word and some expressions of their name, then use the ampersand is this huge problem? Well, it's not as big of a problem as some of the other discrepancies I've seen. But it is still an issue, it can create NAP issues. I've got several clients that have done that in the past as well, where they'll have ampersand and some other brand names and others it will be and Andy, as all you know, it, is it a huge problem. Is it causing a huge problem that would be the question I have for you fits. If it's not really creating much of an issue, I wouldn't worry about it? If you are having a hard time, you know, getting your desired result for a particular you know, maps pack ranking. For example, let's just use that as an example. Then Yes, that would be something I would address would be a cleanup,  citation cleanup.

So I would either whatever it is, and the GMB, I would leave it that way, if that's the correct format, how is their name legally registered? That's how I would have it. Right, that makes sense. So in other words, however, they've incorporated their corporation or LLC or whatever it is that. However, it's registered with that with their state, is how I would list it in the GMB and then many discrepancies out there I would have edited, cleaned up, corrected to be the new the right the proper format. But that again, I wouldn't tell you to just do that just because if you're getting the results that you want, anyways, just leave it. It's what I'm saying. Don't do it just because it could create a problem in the future. If it's not creating a problem. Now, I wouldn't worry about it. But if you need that, if you're having trouble getting the desired result that you want, that is absolutely one thing that I would address, citation clean up.

And depending on how many there are out there, if it's a lot then I would recommend paying Loganix to do it because they have a really, really good successful citation cleanup service. If you go to semanticmastery.com/loganix, you can see their citation cleanup service. There are other services out there that are less expensive, but I found their success rate isn't as great or as high as Loganix's. And so even though Loganix is expensive when I whenever I have a new project that has a bunch of NAP errors on the web, that's who I use because they get the vast majority of them over the course of like, I think it's an eight or a 10-week process. So anybody wants to comment on that?

Marco: Yeah, you probably know this already. But Pearl Trees has a problem with the ampersand. Right and pulling in the embeds or the iframe. It has a really big problem with an ampersand. And there are other times when it can cause an issue with some embeds and some other websites.

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It's just that ampersand so I prefer the end although I am percent in a business name is the recommended way to go. Yeah, so go figure, right.  I know it's code and so we don't know how pro-Jesus is doing and how it's pulling it in and why the ampersand creates conflict, but it does. So maybe it's not an IP issue but if he had it and he submitted it to us for us to go and create the @ID or if he were to submit it to Dadiea for an embed run, there might be issues

Yeah.

Would It Be Okay To Create Social Media Accounts That Are Not Necessarily Related To A Client's Industry?

 

Okay, Muhammad's up again he says Hey guys, I'm using no um to build social accounts for clients now has tons of sites covering a wide swath of the internet, is there any risk in getting all accounts for a particular client, even if a particular website isn't necessarily related to that client industry, I wouldn't put a cinema on Angie's list for example, am I mixing up citations with social accounts? Yes and no. I mean, remember, a lot of times just having a profile on on these web platforms, it's not necessarily something that you're going to be pasting or publishing content to. So even if it's not really relevant, it's about having an additional presence. It's another publishing point for your NAP.

You know, I don't think it's harmful. I don't know how helpful it is. Maybe Marco would have a better answer to be to even have a profile on like kind of an unrelated site, but the way I look at it is if you're just setting up a presence there, then I don't see there being any harm and having like, for example, I'm trying to think of there's there's some of these like art sites out there right there like web to auto blog platforms for people that are artsy. Like the art projects and stuff, yet I've used them quite a bit for another semantic cover social hub right as a way to kind of just build another presence and you can interlink sometimes to some of the other social media profiles and that kind of stuff. And even though none of the projects I work on have anything to do with art, it's still just another profile point. So I don't think that causes any problems. I don't know how beneficial they are. But I know that having an NAP published in more locations typically helps market and comments on that. I look at it from a standpoint of protecting the brand.

So it's totally acceptable, and I think very natural for you as you would, and I'm referring to the client, right, of course, for you to protect the brand. And to go to these websites and lock in that profile. You know, you just have to put the basic information then you don't have to go too far out, get that NAP in there. And that's what you need so that if Google comes crawling in there and it sees it, it's going to not I mean, it's just more places for your entity to exist more places for Google to pull up to pull in entity information, and all things being equal. They never on the web, we understand that but all things being equal when two entities are being compared against what's happening in Google's database and the relational database, the one that has the best entity, as far as things go right now, that's the winner. And if you've taken care of that, and if you've gone and locked in all of these profiles, and you're showing it as part of the entire brand, there I don't I see absolutely no problem with that.

Yeah, I mean, as I said, I've never been concerned with it is being an issue. We just build them out as we go. So and

What Is The Best Way To Make A Drive Stack For A Translated Website?

Alright, so moving on. The next one was, what is the best way to make a drive stack for a translated website. Do we make a syndication network for each language? I can't even answer that because I just don't do anything outside of the US English base us projects but any any any advice there I know Hernan and Marco both have done a lot of foreign language stuff over the years.

Marco: Yeah, I mean, we, we don't generally do it in another language, although we have, it's not something that we want to do because we want our builders to focus on whatever it is that they're doing. It requires a whole lot of information. We did one for gurgi, by the way, I think it was Hungarian. So we can do it but you have to supply all of the information, all of the content, the images and everything that you want it. You can write to [email protected], and say that you're looking to do a drive stack in a different language. As far as do you make a syndication network for each language? You could since each one it's either on a subdomain or in a folder inside the root domain. So each one of those will have its own feed. That's a whole lot of work, man. That's a whole lot of work. I mean, I could guide you a little bit more. The only thing that I tell you to go take a look at apple.com and how they handle their languages. So you're gonna have to look at the source code, but I think you're gonna get a really good idea on how to approach this and how Apple approaches it. And I mean, that's as far as I'm willing to go with this and in a free forum.

Bradley: Hernan, did you want to comment?

Hernan: No, I do agree with Marco. I was about to say what he said. Okay.

Bradley: Hernan's at a bar or something.

Hernan: I might or might not be early drinking. Yeah.

It's damn near five o'clock here too. So why

Does The RYS Require A GMB Listing?

Alright, cool. Alright, next is does the RYS must have a GMB listing? No, it doesn't have to what if the site is not local related? Again, it doesn't have to. Doesn't need an NAP name, address, phone number and a GMB listing type if it's not for a local business, but drive stacks can push relevancy into any type of project. So, can I give an address outside the USA and still ranked for a place inside the USA? Where are you trying to rank for a place or for a keyword? Because you're asking about not having a GMB listing? Do you need one or can you get away with not having one and then you're asking about ranking for a place in here which is typically location based ranking which is maps and a GMB type stuff. So I'm not sure  if I'm understanding the question, but as far as can you have an address outside of the US safe and use the GMB stack or excuse me in our iOS stack to rank for keywords in the USA? Yes, of course you can. And I'm not sure I'm fully interpreting or comprehending that question, Marco Do you have any?

Marco: Nah man because I need to know whether whether it's local In which case, you need a GMB to local. Well, you don't. You can rank in organic. Right, you can still do an organic push, but if it's triggering a map path, then you're going to need a GMB lesson to go in there with the rest of the map and try to hit that top three. So this is very confusing. I don't know which way you're going because this is the one time where local doesn't matter. We need to know whether you're targeting location or whether you're targeting USA overall.

Bradley: Yeah. Yes, if you can clarify if we still have time we'll we'll try to answer with a better answer.

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How Do You Use The Bit.ly Account Included In The Single Tier Syndication Network From MGYB?

Okay, I guys I just received my first single-tier syndication network from your store. I have no idea what to do with the empty Bitly account suggestions gratefully accepted. Nothing whenever you syndicate content, whenever you publish content if it's whatever your publishing, whatever your content publishing engine is, right, whether it's your blog, if it was an RSS drive syndication network or YouTube channel, or both, whenever you publish content, it will automatically create a bit link. The only reason why we because bit link used to have public profile pages for Bitly. But they did away with that a couple of years ago, but you can still siphon some domain authority, not that we give a shit about domain authority metrics, because we don't, but you can still siphon some domain authority from Bitly just by auto shortening links, which that's all that does. The applet, whenever you publish content, will create a bit link just a bit the short link inside your Bitly account. That's all that that's for.

Does Having A Suspended GMB Page Affect Other Listings Within Same Account?

Alright, the next question is from Jay. He says after winning my service area business client of the consequences for two years one of his GMB was suspended for using a mailbox service the address. I highly doubt we can get the GMB back. My concern is with the suspended GMB and his Google account, or his other mailbox GMB's at higher risk for being in the same account as the suspended one. He is now motivated to handle this risk so far as to seek now to rent office space. So yeah, I can understand that. I'm concerned. In the meantime, though, his account will be hit very hard. Any suggestions? Yeah. Okay. Let me give you my experience with that because I don't know the answer. Jay, I don't know if it's going to be any more of a risk or not. I know that I have some accounts that have I've had a couple over the last maybe six months suspended. And, like some locations, one off locations. I've had a couple too. So I've had two locations suspended in the last six months or so that are were suspended within an account that has more than one location. And so far it hasn't affected any of the other locations. I'm a bit gun shy or nervous to go in and do any changes to any or make any edits or anything to any of the other listings in that same account. But one of the things I would suggest possibly doing to pot to perhaps avoid that issue would be to go in and maybe move add a different Gmail account for each location that you have. So go in and create new G or by Gmail accounts, preferably by some aged accounts if you can, and go in and add a user. So the new Gmail account per location, so each location gets a new Gmail account added as a user and then maybe transfer ownership to that new Gmail account.

So that and make everything standalone. If that makes sense. The reason I say that is because I know that one of the big things that happened in the last few weeks with another big GMB suspension, a, you know, a Google one on a raft and suspended a whole bunch of GMB's is that manager accounts were hit. We know because some big names got hit with some big manager accounts that were managers of, you know, dozens and dozens if not hundreds, and hundreds of GMBs, and all of them they all got taken down. So if a manager account got hit got caught up in this suspension nightmare, then all of the GMB's within that manager account got suspended and that's what can be huge. Imagine that right? Imagine if you lost all of them at one time, that could really suck. So that's why it makes sense to be safe right to play it safe and to have each GMB its own standalone Google account, without a common manager connecting all of them that way, especially if their spam accounts. That's my point, guys. They're all legit businesses, I don't see why there's any reason why you would have to worry about having a manager attached to all locations, that doesn't seem to be a problem. But if they're against the terms of service type listings, PO boxes, UPS stores, you know, that kind of stuff or just, you know, nonexistent addresses, then if you have a manager account connected to all of them, that's going to make all of them susceptible to being suspended, which is why it would be better to have each one of them in their own standalone Google account with no manager connecting them together, so that if one gets suspended, it's isolated to that. Does that make sense? So that's what I would do is I would start going through that process of, I would buy some aged Gmail accounts, go through adding the user, add a user, once the users accepted the invitation, then you can change them as opposed to the primary owner and didn't go back in and remove. And in fact, you can do that through the new Gmail account. Once the private mary owner has been named in the new Gmail account, you can use that account to actually remove the managers and owners or previous owners. And that way now you've got it compartmentalized into one Gmail account.

Also, we do have a listing suspension lifting service. I don't know that that would help. But you could always try that. And, of course, it would help it's suspended in the special can be lifted, doesn't matter. It doesn't matter how it got suspended. As long as they haven't gone through the process of notifying Google of the suspended trying to get it lifted that way, then total, we can totally get it back for you. And anything else that happens to that manager account world where this other stuff is we can lift the suspension and guarantee it for six months. So that if anything happens to it, during that time say get suspended again, for whatever reason, as long as you don't notify anybody of the suspension we go in there and lift the suspension again. So you get it so it's peace of mind for for for six months until you find an alternate. That's why this service was developed along with the GMB verification because we know what's going on. And by the way, I have a bunch of stuff and manager accounts, but I kept myself like I don't I didn't have hundreds in one manager account. Yeah, I spoke here how I was doing it. I was dividing it up and I was never putting like, let's say 150 plumber GMB in one account, that's the tell that to tell I wanted to I wanted it to look like an agency managing several accounts across different niches. And so far so good, man. I'm gonna knock on wood.

Yeah.

Mohammed, yeah, the next Battle Plan. We're working on that. It's coming out soon. We can't give you time yet. Um, alright, so it looks like he clarified some of the questions about the drive stack with the location. She said to ask for just in case you need an address. Now you don't need one if it's not a local project and you don't need an address at all, just your top-level keyword, the brand name, that's how you start to build that association. And then you know, add your keyword list and the primary target URL that you want to push relevancy to, which would be your website, you don't need an address then. Okay.

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Does Splitting A Keyword With Multiple Words As Chain Of Anchor Texts Add SEO Value?

If time left is splitting a keyword with multiple words as a chain of anchors as each anchor text is one of the words so I got a little bit of a headache from that question. This putting a keyword with multiple words as a chain of anchors. As each anchor text is one of the words that will add SEO values or just for hiding backlink voting.

Adam: I don't understand the question. I'm sorry. One is the same as taking something like this tree service company and making one anchor text best one tree one service, one company or you know, no, I, I was just for hiding backlink building. I don't know why you would do that at all period, honestly. Yeah, I mean, I understand what you're saying now because Adam did a good job of explaining what it is that you're asking. I can't imagine why you would do that. Especially if it's all going to the same link. And in fact, that that actually devalues the link, doesn't it  Marco? When you have multiple links to the same target URL from the same page?

Marco: Yeah, Yeah, it does.

Bradley: So no, I don't know why you would even do that. Yeah, I don't know why you do that. I don't know who gave you that advice, but I don't think that's good advice, but I haven't tested any of it. So to be honest with you, I can't really tell. I don't know why you would do that though.

What Is Tunneling?

So last part is he says Vasquez, I'm assuming he's talking about Hernan mentioned in one of the videos, something about tunneling. Can he explain what he meant about that? What is for and how to use it and how. He must be talking about iframe, what we call iframe,

Hernan: I did that. Yeah, I did that or sleep strange. Remember when we were pushing each other one of the two. So yeah.

Marco: He's getting the Latinos confused. We all look alike.

Hernan: Yeah, man. Come on now. Get your Latinos. Right.

Adam: Yeah, we can get some clarification on that. Maybe we can help them out. We got a couple of minutes here.

Bradley: But yeah, I think I think as far as there was a similar question up here about how to iframes pass power. Right? Do iframes counters backlinks? What's really the advantage of making use of these iframes? It seems to me like it's a very similar question to what this one is about tunneling. So the answer would be if you want to learn about all the all that Marco was talking about go make a donation to this charity right here. And you'll get access to all the webinars that Marco have done for two years now about iframes and you know, pushing power into the entity and all that kind of stuff.

Okay.

Is It Okay To Use MGYB Link Shortener For Client's Use?

Lastly, Mohammed says, Hey guys, there's still time. Would it be weird to use the MGYB link shortener for clients use? I guess I'm thinking it would be odd to have mgyb.co around their properties, but I want to use it. Yeah. Okay. That's, that's huge. In case you guys aren't aware, mgyb.co now has a link shortener available, which is super powerful because we've been building it for two years authority to and I'm not talking about Moz's domain authority metrics I'm just talking about we've been building authority to the mgyb domain over the last two years because of all the drive stacks that we build for customers, and all the link building campaigns and everything. Although the shortened URLs have been coming to MGYB. So we've pushed a lot of damn power into probably still logged in. Anyways, let me click on upgrade and there are different plans. If you go to mgyb.co/s, for shortener, you can sign up and then there's a free plan and then there are paid plans. And you just saw the dashboard. Right? So this is the dashboard and it's super, super powerful. I get what you're saying though Muhamed on it because I just actually did content marketing training for the two extra agency. Today, I just finished it today. And I was talking about that because one of the things that I do or my team does for my clients is we silo GMB posts right? But we don't use the long ugly and we use when we silo GMB posts. We link to the previous GMB posts within the same silo. We do a text-based link in the GMB post Text body not the call to action button. The call to action button is usually read for either linking directly to a blog post URL, just called a deep link right, or linking to any tier one entity asset. But the way that we daisy chain the GMB post together is to link to the previous GMB post URL within the same silo but we do that as a text link within the text body of the post the GMB post. But because the URLs are stupid, ugly, a lot like stupid long and ugly for GMB posts and GMB post text-only allows up to 1500 characters, we don't post that really stupid, ugly long URL in there, it would be ugly. So what we do is shorten it. And I was just talking about this in the 2xyouragency training today I was saying MGYB is a great shortener for that because it's super powerful. However, for clients, I'll be 100% honest with you guys, for clients, I use the Pretty Link Pro plugin on their domain, and I shortened the URLs that we use in the GMB post with their own branded domain. And I do that because it's prettier that way, and it makes sense. So its third domain in the text of the post body as opposed to mgyb, although, like I said, probably wouldn't care.

Hernan:  Real quick. Can you do like a double thing where you shorten the MGYB shortner?

Bradley: Sure, you know what I'm saying? Good. Yeah, you could not a bad idea because there's a lot of cool things you can do with MGYB shortened to like, you can add retargeting pixels into the link so that when somebody clicks the link, they get added to the retargeting list. So there's just a lot of really cool things you can do with here. So yeah, as Hernando said, that's something that is possible. You could do an MGYB short URL and then shorten that or pretty it up with a domain redirect. You know, like Pretty Links redirect that makes sense.

Marco: I have a few things because there's really no problem using a link shortener that nobody had a problem using goo.gl. Nobody has a problem using Bitly or anything else that's out there for clients or for whomever. I mean, it's common practice to use a shortener, and most websites don't have their own URL shortener. And so they go and use a third-party URL shortener, which is what you'd be doing in the first place, Muhammad. However, having said that, we do have the capability of creating your own custom shortener inside the MGYB shortner, Muhammad. So I would suggest that you contact [email protected], and ask about having your own domain inside. You'd receive the same power, but you'd have your own domain inside the short nuts fucking awesome, then, I know the stuff that we could I mean, we have to test it out. It's an idea that Rob and I just just threw back and forth in Slack while this was going on. I'm pretty sure that it can be done. And you know, we just have to see what the cost would be and if it's financially feasible for you, Muhammad and if it isn't, then just use the MGYB shortner. Nothing wrong with that. It's a shortener among a bunch of other shorteners that are out there in a shortened URL land.

Very well. Alright guys, five o'clock. We're wrapping it up. Thanks, everybody, for being here. guys next week. Thanks, guys. Bye, everyone. Yep,

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Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 275

By April

Click on the video above to watch Episode 275 of the Semantic Mastery Hump Day Hangouts.

Full timestamps with topics and times can be found at the link above.

The latest upcoming free SEO Q&A Hump Day Hangout can be found at https://semanticmastery.com/humpday.

 

Announcement

Hey everybody, welcome to Hump Day Hangouts. We are live with episode number 275. We are creeping up on episode 300. This is awesome. Anyways, today is the 19th of February 2020. And we got everybody here. We're going to run through say hello to everybody probably find out what the weather's like around the world. Maybe see what Hernan's flipping around his hands there and then we got some good announcements and we're going to jump into it. So, start on my left here, Bradley, how are you doing today? Let's see if we can hear from you.

Yeah, you should be able to. Alright, sounds good. Things are good. Things are good. Glad to be here.

Well, you know, I promised a little weather report what's going on in Virginia, you give that freeston are blown away or what's going on over there? Oh, no, man, it's been like spring for almost a week. Well, for several days anyway, it's crazy. Like we didn't have much of a winter.

I mean, now that I say that though, we're probably going to get dumped on the snow in the next week or something. Because that's usually a sneak up on us.

Like we usually get some sort of freak snowstorm and in March that ends up dumping on us even though it's like, like the very end of the season so, but it's been a very very mild winter so I can't really complain. Fair enough. Yeah. from living Upstate. I never forget I think the first year we lived there we went through the winter we made it. We're like, All right, we're from free and it snowed in May. Just like

so anyways, so snowblower moved west and couldn't be happier. So Marco speaking of nice weather How are you doing man? Man? It's no curtains just so you guys can see it. I'm gonna leave it like this.

Through the rainy season, so you guys can see warm sunny I'm in my job. I'm usually in a tank top and shorts right now I'm in a tank up and naked from there that now the sun's out guns out.

No. shorts and flip flops man. That's how I live and in

It's just something interesting about this I'm going to lead over to her man because someone commented in his video that you know, dude, you're in a T-shirt there's no way that you can have money because you're in a fucking t-shirt really this is the comment in Facebook. How like how fucking ignorant can a person be looking at someone you have no money because you're in the teacher I live in tank tops shorts and flip flops like I could give a fuck what somebody thinks about but I look but talk to me about making money into and you got a project and if it's worth it, we're gonna make some money man. Um, he just hands up I don't know what in Panama we're all in a five-star hotel right all-inclusive short t-shirts. And but yeah, what bro? We got no money. Sorry. You guys are listening to some broke motherfuckers here who don't know shit.

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It's ridiculous anyway that's my rant for today. Come get some of this man that's what you can get the POFU get some of it that's how you lead that well this is a natural leader and then Hernanm do you want to wave humpy around and just said that he doesn't give a fuck about wearing t-shirts if Dadea is watching this maybe could you get Hernan's humpy like a miniature like gold Mr. T chain that says as we want it I think like this that'd be cool without so

What's up everybody good here Sunny, nice weather or in Argentina actually been raining for the past couple days but today's me so really excited about what we have going on really excited for every one new joining everyone you know, supporting the channel for quite a while. So thank you for being here today for today. Awesome. And last but certainly not least, Chris. I assume you're probably here in Austria.

How are you doing, man? Yeah, I'm back in Australia spring here as well. I'm just back from the team actually. So I'm still quite pumped.

Awesome. Yeah. Can't complain. It's a good day.

Good stuff. Good stuff. Well, I know Bradley, I think you just dropped some new training for the two x your agency people, right you just I forget the exact title of it. So I don't want to butcher it. But I think that you just wrapped up another week at five. Yeah, week five is the first week of the two x your results training. So the first four weeks was to an extra pipeline, it's about filling your pipeline full of prospects and closing, closing a percentage of them. So the next section, which should be for the next four weeks is to x your results. That's where we basically layout the plan for getting repeatable reliable results for clients. So I started this week.

With our at least the first week of that part of the training is about the SEO shield, which is really the foundation of everything that we do now. And so the Yeah, that training was just finished yesterday. So I don't know if it's in the members' area yet, but it should be within the next day or two. If it isn't, yeah, we just pass it over to the team so it'll be up by the end of the week. So if you're into extra agency com if you're already a member then you'll have access like said by the end of the week, and if you're an agency owner or a consultant and you're listening to this and you want to get more clients you want to grow your revenue and scale your team head over to two x agency com and join up right now it's one-time payment and it's a hell of a lot of valuable Oh my god, it's ridiculous.

and just so people don't get confused because they're gonna feel way too into my SEO shield. I thought Syndication Academy, RYS Academy, and the @ID page and link building precedent. I thought that was all the foundation. Well, it is. It's just that we've brought it all under one banner, everything that we do now we bundled it to make it easier for people yeah. And so you just go in and you purchase this product the bundle and then you just get the SEO shield that's how we do entity base, worry less SEO. We don't worry about Google updates, we don't worry about any of these other things that are going on on the outside. Because what we do is again, it's based on the three pillars of art, activity, relevance, trust, and authority. That's how we target everything that we do. And that's how we get results. It's been working for years it's going to continue working because we're right at the heart of the algorithm so no guys don't worry our foundational principles did not change because the the algorithms have not changed their foundational principle. I just want everyone doesn't get confused when you listen to push or talk about the SEO shield because of

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It's all the same thing. We're just changing the name to let you know that it's all under one product. Now instead of the separate thing, yeah, and the guy over at mgyb.co at the done for you store, we, you know, we tell people this all the time, get your syndication networks there. And if you want to go to the training and train someone or do it yourself, that's great. If you want to save time, get it done up to our standards, you can get an mgyb.co Our way is drive stacks and then like Marco was saying the SEO shield where it incorporates all of that, you know, you can go check that out and grab it over at mgyb.co. Yeah, I just wanted to add a kind of, you know, one of the things that I talked a lot about this weekend. The training for the SEO shield is that even people that are maybe offering not don't offer SEO services as part of their agency services. It would be silly not to also sell SEO shields to your clients because you don't have to do the work, you can order them from us at MGYB, and we'll set it up. And even if you're just like just doing paid traffic, for example, maybe you're just didn't run an AdWords or Facebook, you know, ads for a client or something, maybe that's all you do. But if you can set a client up as an upsell, and you don't have to do any of the work, because we can fulfill it at MGYB, and you can set that client up with an SEO shield, that's going to help to solidify that entity and in build authority to that brand, then why not? Why wouldn't you do that? And again, you could, you could just mark it up, you know, 200%, whatever it is that we charge it, MGYB and sell that and just make additional revenue that way. And again, especially if you are running, if you're running SEO or paid traffic and you're able to generate relevant traffic to the assets, the entity assets, which the SEO shield would all be part of. It's going to improve their SEO even if you do nothing else and I know that to be 100% true because for example, my real estate business, I haven't been doing any additional SEO to that at all. For months, I haven't done any additional SEO work to my real estate business. And yet I overtook I've been in the number two position for months for my two primary keywords. And within just the last week, I've now made it to number one and push the number one guy out of position. And so now I'm in number one for my two primary keywords. And I've done absolutely zero additional SEO work from when I originally launched it months ago. And it's because I'm sending relevant traffic into its activity, relevance, trust, and authority. And because I have a strong entity because I built the SEO shield or had it built many months ago, and I haven't even done link building to it or nothing else, but yet, it's still increasing in power, and not and taken. And now it's number one again, with no additional SEO work. So there's no reason why you guys shouldn't be selling SEO shields to your clients. Even if you don't do SEO work. Does that make sense? And by the way, Google says that your schema or your structured data won't help your rankings. And I just moved the land solutions network up to five, six spots in the rankings by simply pulling work with schema, just additional schema because guys, okay, so so think about this schema is cold, right? structured data is code that speaks directly to the algorithm to the bot that's coming in and picking out your information, how can that not influence the bot into ranking you better if your entity if your schema is better than anybody else's because Google is a relational database, we keep saying this and it's going to relate your data to everybody else's, and to what it has as as as the optimal entity in that space. The closer you get to that, the better you're going to rank. It's dead. Simple. I didn't say easy, because it a lot of work goes into it, but it's dead simple. Once you know what you're doing.

So anyway, I want to get to the questions. Are we done? We're into some people who were crying about the latest update week or two ago. What update? What update?

I keep moving up. I keep seeing

Oh, no, I don't know. I don't hear from me. I mean, I know there's a lot of crying going on right now because a bunch of GMBs got suspended in the last week again, and big, big, big people got hit hard and my shit still alive. Yeah.

Same here. I want to touch on something real quick one if you want to hear these guys going really deep, and you want to talk, you know, into different areas as well as what we've been discussing. Then you want to come to POFU Live.

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Go over to pofulive.com. You can find out more there. I'm not gonna spend a lot of time talking about it. This whole 2020 and September the last weekend, Boston, Massachusetts is going to be our third year doing it. We're limiting it to 25 seats. So if you're interested in that we're going to have more details coming out, but go check it out. Right now you can save a ton on your tickets as well. And these guys were talking about GMBs. We got some news coming out about that.

I talked to Rob, the ROB, that is superb, other what to call Rob. Rob, if you're listening tell me what to call you. I like calling you the Operations Manager because it sounds cool to me, but maybe you don't think it sounds cool. So anyways, Rob the man at MGYB. I just wanted to let you know we've got some updates coming out next week around GMB related services. We'll leave it at that.

All right, so with that said, you guys, I think that's it. Let's, let's jump into it.

Okay, cool. Let me grab the screen.

You guys should be seeing my screen, correct? Yes, sir. All right. Well, before I jump into the questions, I just want to point out two things to kind of follow up on that real estate thing that I was talking about. So my two primary keywords for my real estate business are South Land fast oops, I thought it was typing. So land fast Virginia. And you see it, it's because it's detecting my IP probably also it's pulling up the knowledge panel. But I've got number one, which I knocked sell land fast calm out, which had been steady at number one, I got to number two fairly quickly. But I've been hovering at number two ever since. And you can see that I'm number one now for that keyword. And I've done no additional SEO work other than my original drive stack, and a link building campaign to the drive stack. And that was it. And I haven't done anything for four months. What's also interesting as you can see that like for example, if I come up here, you can see that in Google suggest it's also bringing in my company name or my brand name, which is what we talk a lot about this in the 2xyouragency training and I'm not going to share a whole lot here as to how it can be done because it's but if you have a strong entity and you create that keyword plus brand association then a keyword search will actually trigger your brand name to show up in Google suggests. That's what you want. Because now Google, that's a strong association that Google is made with that keyword, that primary keyword, which could be a product or service, right? And that's very, very powerful. So you can see that there.

Well, if we go look at my secondary, my second keyword, which is we buy land, Virginia. The same thing occurs, you can see Alpha Land Realty and alpha land realty reviews. They're number one, and then it's also showing up in the searches related to. Does that make sense? So again, guys, these are all things that can be done with the SEO shield, which creates that association with the product with your primary keyword. That's one of the main things that it does, especially the drive stacks that you buy from us at MGYB. That's why we asked for one keyword, your primary keyword when we create the branded drive stack and that's to create that association number one, but then sending relevant traffic into that SEO shield will also help to manipulate Google suggest. And I'm sending traffic in because Well, number one, I do get some organic traffic. There's no doubt. But I have Google ads, Google remarketing ads, and I'm also doing direct mail. And so that also helps to influence suggest when people go to like somebody receives a letter from me saying that I'm interested in making an offer on their land parcel. Now they see the company name and I'll go to Google search and search alpha land Realty. And that triggers the brand search and then they click through to see the website. And that also helps to influence suggest and again, it's all just through relevant traffic into an SEO shield. And you can get those you can repeat those kinds of results. I'm just showing you mine but I've been able to do that for clients too. So it's, it's pretty powerful marketing.

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Yeah. Rob just went and starts from Indiana from his IP, and you're the knowledge panel and number one for that keyword. So yeah, you got the knowledge panel. That, guys, that's how powerful this shit that we're giving you is that it's right there. If you don't take advantage of it, it's your problem. It's your fault. If you're sitting there, you can't get results with all of the shit that we give you every Wednesday free with all of the shift that's available to you in our Facebook group, free. Now we're not even talking about the paid knowledge, right? Because there's some stuff that membership has its privileges, we can only give it to you if you're a member. But if you're not doing anything, if you're just sitting there, and you don't know and you go listen to this other person, say something, or this another person. And we all have differing opinions. Of course, we do. Because we all do things differently. Well, think differently. You might be able to get results, but it but if you're just sitting there and getting all these opinions, and you can't make up to Mike, it's your problem, and it's your fault. It's not ours. We're giving you what works for us, and we're showing you.

Why and how it works and we do it for free and we do it for a reason so that you can come and get even better results so you can go make money my goal is to help people make money that's it's in my bio I was just looking at my bio and in our website I guess I need to update it but really it is my goal is to help people make money so why what is it about you? That's not allowing you to allow me to help you make money? Think about that.

Why Does Google Update GMB Info Without Giving Notice?

Sweet All right, we're going to get into questions now. We got the first one's from George he says hello, please help me if you have time. What the hell's going on? Do you see that on my screen?

Yeah, what the fuck is that? Do you see that? You're not is that Hernan is how can Hernan right on the screen.

Can you buy it? I just figured it was turned on. I just like to blame things on him. I don't know what the hell that was. I've never seen anything like that in my life. That was weird.

There's like red drawings on whatever. Anyways, let's get back to the questions. George says hello, please help me if you have time. I used to do link building. I used to do building work in the UK. I had GMB listing with the name of my building services company and I was ranking number one and local maps for keywords to see it again? What the fuck is going on?

One of you guys is messing with me.

Did you saw that? Oh, the little Oh, yeah, I see that. But I don't have that option.

You guys have been a prick? Can we answer some questions here?

Now so this is us? Yeah, I can see that. That's really strange. Yeah, somebody can somebody riding on you. It's gotta be it's got to be on one of you guys. You gotta zoom. All right, well, I'm gonna try to answer the questions while you guys continue to distract. Okay.

Alright, so where was I? Let's try this. One more.

I was ranking number one and local maps keywords builder plus location. However, I'm not doing building work anymore and I have changed my profile from builder to electrician. So six months ago, I changed my GMB name to the new Electrician Business name. Now after six months if I type in electrician plus location, I'm number 12 and Google pack and if I type in builder plus location, I still rank high in first position and a local three-pack. Please explain.

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He says I have a new electrician website linked with my GMB listing so it has nothing to do with your website. I can't explain that Google does some GMB does some weird shit. Sometimes, like they'll suggest edits for example, like if you were to and by the way, guys, remember don't go into your Google My Business profiles and make a bunch of changes right now because suspensions can still occur.

Obviously he changed the name and it was still able it didn't suspend it but sometimes things will suspend it for example, if you have a GMB website, associated with your GMB profile but you have a money site. So self-hosted website is your list as your website. Sometimes GMB will automatically switch your primary website to the GMB website URL. And it just does it and it's shitty because you know you have to go in and change it and in fact, I had a GMB suspend when I went in to change it a while back it was several months ago, but they forced the change without my approval Google My Business did to the GMB website instead of the money site URL, and all I did was go in and change it back and it suspended it and was an automatic suspension. So it was like as soon as I hit save, it suspended it. And so we had to appeal and get it reinstated. And we got it reinstated but we had to appeal to the GMB support, you know, support staff or whatever support department so I don't know why they're doing that. It's probably just algorithmic but if if you're having an issue with it, then honestly the only thing I could suggest, and this is I'd love to hear some other opinions. But that would be to just contact Google My Business support. If it's a legit business with a legit location, and you can verify it if needed. Again, with Google My Business support, then I would contact Google My Business support and notify them of your issue, and make sure that they update it. You know, they'll have to probably don't do anything quick at Google guys. They're like the federal government. They're slow as molasses. So if you start support, kind of thread with them now, it could be several weeks before they update it for you, but it's likely that it will get fixed. And that's just been my experience with Google My Business Support. Anybody else?

Yeah, that to me that that's a clear sign that it's ambiguous, right? So he's appearing for two different search results, the old one and the new one. He should have shut down the original GMB just closed it right, no longer there and then started another niche should have gotten another one verified that the only way that this one that I can see it getting cleared up is by doing a whole lot of entity work. And I can tell you that it's going to take months and months and months of doing the entity work of going and finding everywhere where this appears and where you should change, okay, because you're getting links to this, you would have gotten natural like you would have gotten natural citations, co-citation, all kinds of things. If he ordered citations, which he doesn't say he did, but if he did, that's a problem also, because Google is clearing the cache probably. And then going back in it's finding citation is finding like it's finding all of these things that have nothing to do with what he is now. And probably what he was back then or now it's finding both and so, of course, he's getting results for both. Not as powerful as it should be for either one. That's clear. It's ambiguous. What can he do? The only thing to do not since it's already changed on the same GMB is to get with a Google Rep. Get things taken care of while they're on the phone. Not that isn't necessarily going to help what wallets in Google cash. And while all of these things are going on, I would say, Come and get the @ID on the SEO shield from MGYB. And that's going to help out a whole lot to clear up the ambiguity, but get it for your new business, not for the old business, of course.

Yeah, and I would almost say that I kind of agree with what you started off with Marco. And if George, if I were you, I would probably mark the building the original GMB as permanently closed, and then start a new one. And what I would recommend is if it's the same physical location, so the same address, then what I would recommend is you start you get a new phone number. It's a new name, obviously, that's what you've been trying to change, but I would get a new phone number. And then I would also you know, you're going to change your website, I think you said you have a new electrician website. So it's a new URL too. So new name, same address, but new phone number new website, then you could register a new GMB at the new address and have that new NAP data, right name, address, phone number data and web address URL, and then start from scratch, you'd still again, follow our methods by an SEO shield, which include the @ID page, the syndication network, the drive stack, and G site, all of that will help to solidify that new entity and you'll build it right from the ground up. I think Marco was right in stating that it's, it's probably going to be easier and quicker, you'll get results faster, starting fresh that way than trying to go back and clean up and reassign all of the existing work that had been done to the builder GMB because that it takes more to clean up and then it does to start from scratch with a new asset if that makes sense.

So that I would agree with Marco that I think that's probably going to be the better route but it's critically important that it's a unique name. It could be the same physical location address, but have a unique phone number and a unique web address also, because if you have any two of those data points the same as the previous GMB, then it's going to ambiguous the data and it's going to cause issues. So but if as long as you just have one of those data points the same, which would be the physical location, then you'll be able to start from scratch and build a whole new entity from that. Any other comments, guys? Not Okay.

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Next is Is this about that I have secured a place for some keywords? I don't know what that means. How was how it is work, then? I'm sorry. I don't understand those questions from time to time. Google is doing some changes to by listing and changing back my electrician name to the builder name. Right. Okay.

The ambiguity. It's clear. It's absolutely clear.

Yeah. Okay. I think that was just more of a comment than a question. So again, I think we've pretty well covered that.

How Do You Find The 301 Links To Link A GMB Page From A Press Release?

The next one is from Jay. JP says I see that all of my GMB short URLs are 302s. If I want to link to my GMB from a press release, should I then use the long URL? If not, how do I find 301s for linking purposes? No. The best thing to do for SEO is to if you're going to use the short URL, put it into a redirect checker like where goes calm or redirected detective calm or something like that. And when it reveals what the final destination is, through all those redirects, because it goes through several, then that final destination that make that your target URL, Copy that, but then instead of submitting it as a long, ugly URL, unless you're going to use anchor text, which you can if so if you're submitting that link, and it's going to have anchor text, right, then that's okay to use that really long, ugly URL. But I wouldn't submit that as a real long, ugly naked URL in the press release just because it's stupid long, right? If that's the case, there are two things I would suggest. Number one, which I don't know if it's available, but I know that we have MGYB.co link shortener, which is stupid powerful. I think it's going to be subscription-based or is it free? Marco? Can you comment on that? They don't we do have a free part. Of course, it doesn't have all of the power that everything is still a very powerful man. Yes, it is. It's hybrid, it ranks the shortened link ranked. So that's how powerful it is. But there's a whole bunch of other things that you could do with it. And,

yeah, that we do have a free version. And of course, there is there are paid plans that we have. So the reason I suggested that was because we've been using the mgyb.co domain for link shortening for drive stacks now for what a year and a half. And because of that, we have a shit ton of power built into that domain. It's absolutely insane. That's why I suggest that and so that you can benefit from the power that we've been able to accrue within that domain right off the bat. However, what I do with a lot of my friends. I work is I have my own domain, WordPress installation setup that I use as my own link shortener. And I use pretty links, which is a WordPress plugin that to create redirects, and it's they're pretty, pretty links Pro, I think it's like 20 bucks, and it's for the developer license and I think it's 20 bucks. Totally worth it. If you want to use your own custom shortener, you just install WordPress on your own domain. Like we have one for semantic mastery. It's so short.mc sm short link. That's our link shortener. It's just a WordPress installation. We have pretty links on and we use that to shorten URLs and for stuff within our training, essentially. So yeah, that I mean, that's what you can do. I like to use my own domain all there's a benefit to using an mgyb.co, except for my client's work. I don't want my clients going to go like getting curious and going to mg y b dot CEO to see what that domain is if they see the shortened URL, so I use my own that I set up. If that makes sense, okay.

Good question though.

Can You Add A Tracking Code In The Header Section Of The Press Release In MGYB?

I'm almost missed. Almost Miss Gordon. Hey guys. What's up, Gordon, by the way? So just a quick question when using our third-party press release provider through MGYB. Okay, so you're talking about press advantage through mg y b, is there a way to have any type of HTML code like a tracking code or other type of HTML code inserted in between the HTML header tags and frustrates? I don't think we can do that. I don't know Mark, maybe you can answer with if you have a press advantage account. You can install remarketing pixels. I don't know that we do that at MGYB though. Marco. Can you comment on that? Do you know if we all know that I don't know about press releases? And I know that Rob is listening to this. So Rob, if you have an answer for that, let me know and I'll Leon I would discard no [email protected] and asked that question, Gordon, because again, I know that, you know, I have my own subscription to Press Advantage. So I go into the back office and I can set up remarketing pixels. I think that's all it's good for. I think it has to be an image tag. And maybe Jeremy can clarify that for us the next time I chat with him, but I think it has to be an image tag. It's not like where you can just put any sort of code in the HTML header. So I don't know that. I'm assuming you're looking for some sort of remarketing pixel or tag but I don't know that to be true. So Gordon, just contact support at mgyb.co and ask that question will get you the right answer.

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Should We Use Anchor Texts When Linking Drive Stacks To The Money Site?

Peter says when linking from drive stacks to the money site, should we use anchor text or just plain link? Same question for blog posts that get syndicated. Thanks in advance for answering. So you can do a combination of both I like to use variances so I like to use you know, keywords related keywords, longer tail keywords, naked URLs, a common brand anchors, I like to use a combination of them all. So that it kind of varies everything when it comes to blog posts that get syndicated. You know, we, my bloggers do all of the blogging, but so typically they just, they just, they use anchor text for the most part when they're linking up from a blog post to like one of the pages that we're trying to promote, but my bloggers know to various so we're not always hammering the same keywords. Naked URLs are fine, too. I never used to experience any problems with using anchor text for internal links, but that is an issue. Now if you overuse a keyword anchor, even for internal links that can cause problems. So I recommend that you just use a good mix, diversify, use keywords related keywords, longer tail keywords brand, a mix of the brand plus keyword naked URLs, and I don't really do generics for the blog post, maybe occasionally, but very rarely. So that would be my recommendation. Anybody else?

Yeah, I got it. First of all, I got a response about the pixel. No, we don't do that. They need their own account in order to do that, and then for this, as far as drive stacks are concerned, we do all of the above all, everything that you just said, get done naked and an exact match, and then long tailm short, we do everything because you want some generics? Yeah, yeah. Because the only thing that that that we're concerned about is the relevance and pushing relevance to the destination. That's it. And that's how we do it. That's it.

Are There Any Official Examples Of Drive Stacks Ranking With Google Sites Other Than Plumber In DC?

Okay, are there any more official examples of drive stacks ranking with Google Sites other than plumber and DC? Well, sure. Let's go look. How about SEO Virginia that's been ranking for over five years, right? Less, today is the day that it's not Hey, look at that. It got me number one in maps right now to there you go SEO that's a Google site that was built in May of 2015. Guys and it's awful to look at it it's probably still broken iframes on here from when g plus shut down unless I removed that I might have removed that. But I mean look at these guys you know what for almost five years we're like three months away from five years that this five years ago and I haven't touched this fucking thing. Yeah, it's still ranking SEO is try agency.

Yep, Google Sites right there. Big bamboo marketing in the three-pack. Let's try Virginia SEO. That's just another example, guys. I've got a bunch of other examples right there. Number one, number one in maps. I got a shit ton of other examples, but I can't show it to you because they're client sites or lead gen stuff that I don't want to reveal. But I do I don't mind showing this one because I've been showing this since well may have 2015. So anyways,

Mohammed said, What's up, man? It looks like he's got a few questions. So he says, Hey guys after I order and receive an SEO Yeah before you go on we can show another example. You want to. Yeah, Foundation Repair Indianapolis because we only went out. Well, this is Rob's and he only went after the map pack for that. Okay.

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So check the website and see the business.site. Yeah, that's the Google business site. So there you go. And that was pushed through it was ranked by use of a drive stack, right? Yep. There you go. So, guys, it works incredibly well for maps, but it also works for organic and with a lot of my clients right now because the maps filter although you know, the maps filter has expanded again, I think it was I think it's a when Google did their GMB suspensions again in the last week, it kind of fucked up their, their, their, their really strict proximity filter, it's probably going to get worked out and be tightened up again, but it loosened up over the last few days. I know that to be true, but you know, if you in order to overcome or if because the proximity filter got so strict and it became so narrow is a narrow area around where the business was physically located that it would primarily show on maps. Now we know how to overcome that through consistent effort. The Local GMB Pro method, we can expand into adjacent areas with a map listing and overcome that proximity filter. We know that but a lot of clients of mine we have kind of switched back to doing more organic type work. And the drive stacks are one of the best ways in the world that you can get results from that I've got. I can't show it. I wish I could. I've got a client that I've been working on. Now for about, I don't know, maybe the last 10 weeks, I've had my blogger specifically doing a very specific way of targeting all the cities within a particular county, all the towns and you know, cities within a county and blogging about it. And we're mirroring that into a G site, which is what we talked about in Semantic Mastery all the time theme meringue. And it's crazy, because like Montgomery County, Maryland, for example, has 29 locations within that county. So 29, different town names and city names. And out of the 29, I think we've got 17 right now, and number one position of our primary keywords for those locations, because of this blogging method that we're doing specific, which is just setting up proper silo structure, proper internal linking, and then mirroring it into the G site and hitting it with links. And it's just it's ranking incredibly well. And so we're duplicating that across other adjacent counties because it's a big broad surface area for this business. And it's super, super powerful.

It's working really, really well. I mean, literally, we just published a blog post syndicates to the syndication network. And then I've got the mirrored pages on the G site and that's all that we've done. And it just it continues to rank. I think we've got 17 out of 29 locations and number one position now, so it's crazy it works really really well, guys. Now with heavy hitter club, as soon as we bring that online, that one's coming, we'll be able to show more examples because we're going to take people from beginning to end on case studies and now they'll be part of the case study as we go as we rank the G site as we as we go into if it's local, the map pack, or as we go after number one organic, like deadliest case study, right? The e-commerce case study where he's been showing just steady increase crazy increases. And I'm gonna say this against Amazon, Walmart, Lowe's Menaka, you name the e-commerce giant and Dadea is not only going after them, but he's winning. He's winning in the, in the SERPs, beating people who are spending hundreds of thousands, millions of dollars in their marketing. And there's Deadia with it with his g sites and dry stack and doing the thing that of course, what he does best, which is link building and embedding, but these are all principles. I mean, it's, it's the foundation of RYS Academy. So if you want more, then you're going to have to come to one of our paid groups because we're not just going to give stuff away that would just be nonsensical to start giving away everything for free. We give you enough to get started to make money so you can come to the paid groups and make more money. That's how we do things.

Should You Start Blasting MGYB Links And Embeds As Soon As You Receive SEO Shield?

So Mohammed says, Hey, guys, after I order and receive an SEO shield for a tough niche car, should I wait and have it settle as I usually do for our wise stacks or do I go ahead and start blasting at various MGYB link embed orders? I remember you guys say always use the minimum effort before bringing out the big guns. But what if I already know the SEO shield is going to need extra power then hammer it? Unless Marco tells you differently? I mean, I don't see any reason why you should wait. If you already know it's going to take a pretty good blast and go ahead and blast it. What do you say, Marco? Well, it should be part of the initial push. He should have already ordered link building and embeds and press releases and everything else to what he's currently doing that'd be that that's just standard operating procedure. He should know you've been in our mastermind, and you need to come back to the mastermind so that we can get deeper into this and give you more guidance on how you could do this at it anyway, just deal with this question. Yes, by all means, then you're going to have to expand that Gsite read the already talked about a little bit, expand that drive stack, you're going to have to start femural your drive stack and your energy site so that it matches your Money sites so that we go after each individual silo, in whatever it is that you're doing, it's going to power up that page and help push everything up. And then what happens? And I keep talking about this and and that, you know, it's sometimes it seems like nobody's listening. Because the more that you do this, you're going to start adding folders. And you're going to have to start adding files and you're going to start adding inner pages. And it's going, it's going to start working even better, you're going to start ranking better dead yet, seeing this now, where he's just ranking just for these ridiculous terms, which you figure you can never rank for that of all of these people are going after, it just can't happen. And fucking can't and all those people who say this doesn't work well. Who are you going to believe the experts or you're lying eyes. You just saw how it is that we do the do we do? So I was looking I was going to hopefully do it with just going to show something here with the market you've been working on this Do you know what category Can you just give me one of our category URLs for Semantic Mastery? Do you know off the top of my head? No. So we don't have an SEO category or something? I'm category slash let me just see if we have one. No. Well, alright, so guys, you understand one of the things that you can do.

I probably shouldn't let me I'm going to give this something away here. That's it's not too much too bad. But it's it works really well. This will help you guys with if you've got a WordPress site, you know, your category can have their own RSS feed, right. So So two tags, each tag has its own RSS feed. So you can take the category RSS Feed URL and mirror a page on your G site and then burn a feed burner feed from your category RSS feed and then enabled was a boost, which allows you to republish your RSS feed as an HTML feed. So it's basically you can take your category RSS feed and create a G site page on your site. It's optimized for your category keyword, right, and then create an HTML version of your RSS feed through Feedburner. And then embed it in the G site. There's your content. There's your content for the page, you see what I'm saying. And now you've got your entire category, all of the URLs and posts all the posts within that category. So your entire silo structures right there, and every time you update it, and by the way, you can go in and change like your WordPress reading settings to show more like by default, it's 10 items in an RSS feed. But let's say you got 2020 posts in that particular category, make it show 20 posts, right, you can adjust that the RSS feed to display 20 posts, and now you've got all 20 posts on your G site page that's optimized for that same keyword. And now you can hit that g site with link building and embed gigs that are optimized for those keyword sets. Does that make sense? And now you're powering up the entire silo through a G site page, which is the iframe SEO shield, right? That's what we do. And it's super, super powerful. And it's super easy to do. That's why I'm saying like, it's easy for my bloggers to create the blog posts. And we have just a couple key pages on the site that we just continue to hammer so they don't have to every time they create a new blog post, go create a mirrored page on the G site for the blog post. It's unnecessary because it may be in some situations were really tough SEO, you might need to do that. But for most of the stuff that I'm doing by just doing that category page, and embedding that or creating an HTML buzz version of the using buzz boost and Feedburner and embedding that in the G site page, and then just hitting that with all my market-level keywords with the location modifier for that particular category. And it just works. It works really, really well, because you power the whole silo up that way at one target point. That makes sense. Marco, you're not mad that I shared that. Are you?

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Marco: Absolutely. Are you absolutely mad? Absolutely. That's too much to give away for free? Well, if you're going to, by the way, yeah, if you're going to do that, guys with the G site, in order for the HTML feed to display, you have to get rid of the http colon. At the beginning of the source code for the which Feedburner gives you It gives you the source code for the HTML that you embed, and it's a source= and you have to get rid of HTTP, colon, or else it won't display just to kind of let you know that. Anyways, guys, that's simple. It's simple, something that you can do and get results and just go buy link building gigs and embed gigs from MGYB and you'll hammer it. Okay, so hopefully that answers your question.

What Is The Difference Between RSS Authority Sniper And RSS Masher?

The next one is what's the difference between RSS authority sniper an RSS Masher? Well, RSS authority sniper is just a tool to help you locate RSS feeds around a particular topic. That's all RSS authority sniper is now there is the back end product to that called rank feeder, which is where I think the power is rank feeder is a great SEO tool for creating co-citation. But it doesn't display the best. In other words, the RSS feeds created for rank feeder, or from rank feeder are really good for SEO, but they're not so good for content distribution and syndicating that's where RSS master shines RSS masher allowed like create some beautiful outputs because you get to modify the elements of the output feed so you can mix and splice different RSS feeds in and then actually go in and edit the elements of the feed items to so that the output feed is designed the way that you like it the way that you want it as well as you can inject you know HTML. You can mean all kinds of really cool things that you can do so that you can use those RSS feeds for content marketing and syndication, distributing content, essentially. And it's very, very powerful for that. So RSS master is more of a marketing tool than an SEO tool. And I've always said that ever since the original version, RSS authority sniper and the rank feeder is more of an SEO tool, not so much of a marketing tool. That's the difference between the two, the two of them used and combined together. It's very, very powerful indeed. Comments, anyone?

Should You Buy A Separate SEO Shield For A YouTube Channel?

All right, Muhammad's up again. He says, Hey, guys, the SEO comes with the syndication network that I use for my money site. But if I want one for my YouTube channel for the same brand, I just buy a separate MGYB order, right? Yeah, but why? Why do you? I mean, you could but it's really unnecessary unless you just want an extra network. Why? If you have a Muhammad I'm asking this rhetorically right if you have a branded network and you've got a money site and a YouTube channel for the same brand. Why wouldn't you just publish content to the same network? Does that make sense? I've talked about this before, a lot of people that just do a lot of video stuff will create or buy a syndication network for their YouTube channel. And then they'll create an associated website, right a companion website for their channel. And a lot of times people would take their YouTube video, which is their primary content engine, right YouTube. And, you know, whatever video they publish gets syndicated out across the network, but then they take that video and go publish it on the blog, the associated website as a blog post, they don't change anything up. It's the same title. It's the embed code. It might even be the description from the video as the text part of the post. And so what happens if you have both of those syndicating the same network and you didn't change anything up then it looks like duplicate posts on the syndication points which can get your blog accounts to terminated like blogger, WordPress, and Tumblr.

So those, that's not the best thing to do. But if as long as you're changing it up if your YouTube video content is different than your blog content, but they're both for the same brand, then they can both publish to the same network. And you're better off that way, in my opinion, because again, you're building more relevancy, more activity to the branded network. So it's unnecessary to have a second if you're going to have a second network. Then remember with YouTube, you can use persona-based networks or similarly themed networks that aren't branded.

And you can stack as many of those on the YouTube channel as you want. There are no footprint issues with syndicating YouTube content. There's footprint issues with syndicating blog content, which by the way, RSS masher that's one of the only times I'm ever going to suggest using two-tiered networks is if you're using RSS masher, then two-tier networks, there's no reason you shouldn't be using two-tier networks. But for YouTube again, you can stack as many persona-based networks or pseudobrand are similarly themed networks that aren't your brand aren't branded networks to that same YouTube channel, and it won't affect it will just add power to your YouTube channel. But your blog should only be syndicating to a branded network only, or if you're using two-tiered networks, and you have related content feed triggers at the second tier, which is what RSS master can do beautifully, by the way. So okay, any comments on that? Moving on.

Can You Buy Expired Domains With Medium Power To Boost A Press Release?

All right, baby says, Hi, I wanted to know if I can buy medium power to expired domain to power up a press release? Uh, you could I don't I mean, could I? I typically wouldn't. But yeah, you could, if you buy found a domain with really good metrics, you could do like a redirect to a press release. But I would recommend that it would be good metrics. And it's also super relevant. Because I think just buying metrics now is really useless because Google's algorithm has come so so far unless it's super, super powerful, but I think there needs to be relevancy. Marco, you want to comment on that? He does build links. Yeah. To the press release. Yeah. And have had a better effect. Why? Because Daddy Knows he knows exactly what he's doing. Daddy has a relevant network, where the links will be coming from. So all of that relevance will push way more power than one domain could ever push. I mean, it's it really comes to the how much power Are you going to push through one unless you can get one of those just with huge metrics. And it's still good that that is that the spread all over the place? It's from spammed to death where and those are worth a whole lot of money. So why would you spend all that money on that, where you could just buy a link building gig do some embeds also, and get the same effect? Yeah. Better effects on

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Yeah, so baby. If you go to our mgyb.co/store/webinars, there should be a link at the top of the page anyways, take you over to the webinar page, you should be able to see our webinar that web Mark and I did about PR stacking or you just go to our YouTube channel, semantic youtube.com slash semantic mastery, click the channel search icon and then search for PR silo stalking or PR SEO which you know, press release SEO. And you'll see the webinar that we did where we talked about PR silo stalking. And that's super powerful. And if you create a silo with press releases, and you daisy chain the links together, right so from one press release, you each press release you link to the previous press release. But you don't ever create a reciprocal but my point is you take all those press releases in that silo let's say you create a chain of I don't know for press releases, let's just use that as an example. And you don't you silo those together, stack those correctly. Then you can take those for the press release, grab the press release URLs that don't purge street insider is one of them. USA Today is another one of them. The Press Advantage, press releases on the press advantage domain, there's another good one for that, take those URLs and then at bias link building campaign from Dadea. And hammer all of them within that silo that PR press release silo. Right? So with all your market-level keywords for that particular category, or that that topic, that keyword theme, and what happens is you power all of those up, which will in turn power up whatever your target URLs are within the press release. It's a super, super powerful way to do it. Not only that but if you have a Google My Business location that is also part of the project that you're working on. I don't know what it is I'm just saying if you do, if you go watch that webinar that I'm talking about, I talked about specifically how to also work GMB posts into that into the press release and into that silo structure. So that you're powering up everything the press releases silo, website silo and a Google My Business post silo all at the same time with one fell swoop. Right? And it's a very, very powerful way to do it. And again, that's all free on that webinar that we shared. So go check it out.

Does The RYS Need Syndication Networks?

The next question is, is the RYS need syndication? If yes, then you also do a second tier. No, it doesn't. I don't Marco, we don't do any syndicating stuff with the actual drive stack, do we other than maybe the Twitter network, Twitter is as far as we go, it doesn't it's not for that. It's not for syndicating content, although we do the feed burner feed, which you could attach to the syndication network. And make it go that way, as long as you're using or you're producing content on a regular basis. It would be a but you guys, a lot of the things that you think of just go and try it and see what happens. We haven't needed to do it. And if we don't need to do it, we just don't. That's why would you waste your time doing that when you could be doing other things? What we do works really well for even the toughest niches. And that's the way that I mean, that's been our approach. Since I don't know since the foundation, do as little work as possible to get as much benefit as possible out of it. Then, once you see the results when you see what's going on, if you need more, you always have a bullet in the chamber. If you do everything all at once, then you'll never know what it is that got your results in the first place. And then what do you do if you need more power?

Yeah.

Okay, so there you go. Yeah, if you buy the Twitter syndication network add on as part of the networks, then that just kind of help power it up. But, you know, again, that's as far as syndicating RYS content. It's not really necessary. I'm not even sure why you would want to do that. However, there you go.

Is It Okay To Combine RYS With RSS Masher?

So the next question is, would it be better to combine RSS with RSS masher? my main goals ads and affiliate money monetization? Well, remember RYS is about SEO right now. And really with entity-based SEO, which is kind of what we're doing now, not kind of it is what we're doing. It kind of helps power up the asset and everything else. So RSS masher can be a great tool for generating traffic especially if you're doing affiliate monetization.

What was it RSS? I'm just curious if I can shit I can't remember the name of the website that he had RSS feed super feed or something like that anyways, I can't remember the eat. The website that Damon showed is an example. You can create basically like PBN sites, but they're not private blog network sites because they're real sites, their auto blogs, that's what they are has that's an old term auto blogs, but you can create auto blogs that are being beautiful and all the content, you can manipulate all the content that is content from other people's RSS feeds. But you can manipulate it in such a way that you can flesh out auto blogs that look beautiful. But you can monetize them and point and also use it for SEO purposes and drive or drive relevant traffic to whatever your offers are and your target destinations are. So there's a number of things that can be done with RSS masher, as far as combining it with RYS. Yeah, I mean, like you could, I'm just off the top of my head, I'm thinking about some of the things that could be done, like for example, using RSS master to create auto blogs and then have some of the traffic go into, you know, directed into the drive stack, which helps to push that activity, relevance, trust and authority into the entity, right, which will help with SEO. As far as you know, other ways to use RSS master with our wise stacks for affiliate monetization. I'd have to think about it but I'm sure there's I think it's a powerful tool that you can do a lot with the comments on that from anybody because we're almost out of time all right we're going to move on.

Austin Don says when will heavy hitter club be available to join well the Facebook group is available to join now, isn't it? Yes, it is. Okay, let me get the link for you. Have you hit her club there might or might not be nude pictures in that Facebook group so Austindon me tag you on this. The worst part is over now it's gonna not going to tell you what kind of nude pictures so you just have to join them fine. Yeah, right. That's that's that's price. It's rising price. So go request to join over there. And then there will be like an actual club that will be launching soon. I'm not sure when but soon. Okay, so go check that out.

Should You Create Category Pages By County Or By Cities?

The next question and this will be the last question guys we got to wrap it up as Austin Don says what's better create category pages by county or cities? Example if I was targeting cities in an original County? Would it make sense to make the category page an original County? Or by city-suburban? Glen? Burnie? No no, for Okay, so it depends on how you structure your silos.It depends on and again, this is why you need to come to join the mastermind because we've gone into a lot over the last couple of months especially about how to set up a solid structure. I like setting up all my websites now with topical silo structure, not location through the typical silo structure, which is using categories, pages, categories, and posts right? What I do now and I can't talk about exactly how it's done, but what I do know is everything is all the traditional silo structure is done through for the topical themes of the site, but for any location silos I do that I accomplished that 100% with tags now. And so my point is like with with with what you're doing here with the silo structure, like if you have a location-based silo, in this case, it sounds like you do, then I would always do the county as the silo. So like if, in other words, that would be this county would be the category, and then I would have an individual post as city names. So, again, I know Anna Rundle County, I think has what like 19 because that's one of the adjacent counties to Montgomery. So we're targeting that for the project I was just talking about for one of my clients, so I think is 19 locations in Toronto County. So Anna rondeau County would be the category and then I would have individual posts would be like we buy land or we buy houses for whatever areas and Anna Rundle counties. That makes sense, because then what happens is your link from each one of those posts, which is a city or town located within that county, you can have an internal link that links back up to the county page. So it makes sense. So it becomes every single, you know, it's very, very logical Google comes reads the content knows that it's optimized for a particular city follows the link back up to the county page, which is the category at the top of the silo. So it makes sense. It's very, very logical that way. However, as I mentioned before, I do all of my locations, relevancy now through tags, and all of my categories are simply topical based categories. Now, it just makes it so much easier to build. And you can do some really cool ninja stuff with tags, especially when you mirror stuff in the G sites. So again, come join the mastermind, we'll talk about it. I'd love to show this stuff to you, Don. I know you're in real estate industry too. And we got a few others in the group in our mastermind that is in real estate too. So you ought to come to check us out. All right, anything else guys?

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I think we're good to go? They will Good. All right. We only go over something. Don't just listen to us. Don't just listen to wherever it is that you

Listen, whoever it is that you're listening to choose one thing and then see it through to be from beginning to end. So that you know whether it works. The only way that you can know whether it works is if you go and do the shit and see it through to the end. I mean that that's it, the best advice that I can give anyone take the information, everything that we're giving, go and apply it and see for yourself. Don't let somebody else tell you what you can or what you can't do.

A greatly simplified focus, you know, one product one service one sales message, like all of that and master that before moving on to something else. And that's it's funny because and very quickly, I'm just going to say this my I had my last mastermind webinar, I talked about how I was decided that I wanted to flip houses to I've got my land business, but I wanted to start flipping houses because houses flip faster than land. And I spent three weeks building, buying additional like software and training and CRM and stuff.

As well as like building processes, and I even hired an additional VA and developed processes for them so that I can start marketing for houses also. And we turned the marketing on about three weeks ago and within the first you know, 10 days or so I started getting leads coming in for houses and realized that how dealing with houses like buying and selling houses is a lot more intense, like labor-intensive requires a lot more personal input from me than doing land which I can do virtually. And also it's very time-intensive, and it would take away from my land business. And so I like after three weeks and spending thousands of dollars. No kidding. And in three weeks of time, building all this shit out. I shut it all down. And I said, Nope, I need to really focus on just the land business simplify one product one service really master that and totally systematized that business to where I can remove myself from the process entirely, almost entirely. And then I can expand if I want.

So I'm just saying that to you guys because of the same thing. It's so easy to go chase. The grass is always greener on the other side of the fence, right? And it's so easy to just start chasing additional opportunities, guys, but that's how you end up actually reducing your effectiveness across everything because you spread yourself too thin. So focus get really good at something master at first before moving on to the next. Any closing comments, guys?

Bye, everyone. That was beautiful. Thanks, guys.

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Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 274

By April

Click on the video above to watch Episode 274 of the Semantic Mastery Hump Day Hangouts.

Full timestamps with topics and times can be found at the link above.

The latest upcoming free SEO Q&A Hump Day Hangout can be found at https://semanticmastery.com/humpday.

 

Announcement

Adam: All right, we are live. Welcome everybody to Hump Day Hangout. This is Episode 274. Today is the 12th of February 2020. We got almost the full crew here today. I think Hernan had some technical issues, so he probably won't be joining us but we'll see maybe he'll hop in. So let's just say hi to everyone real quick. We got some quick announcements and then we'll get in and start answering all of your questions. So start at the top here Bradley, how are you doing today? How's Virginia treating you?

Bradley: I'm well. it's rainy and cold here. It's not super cold but it's stupid rainy and has been all week so be nice to see some sun but other than that things are good. I was recording 2xyouragency videos again today. I've got one left and in this week's lessons will be done. There's a lot of training in that damn course. So I would check it out guys if you haven't yet.

Adam: Good deal. Yeah, we're going to touch base on that a little bit more in a second but we'll just carry on here and Marco, we got your video. How are you doing today?

Marco: What's up, man? I just wanted people to see the 10 inches of sun. If Bradley's got rain, this is what I get every morning. It's the dry season here. So every afternoon, this is what it's like. So I'm not inviting anyone to come down to Costa Rica but dude, you can't beat this. And I still have to do it because I told you guys last week that I was going to do a live stream from the common green area with the two volcanoes in the background. I haven't had time to do that. I've been displeased with some internet issues. I've been dealing with three stooges issues. If it were like three stooges short that you wouldn't even believe it that way. What happened to me these past few days and especially yesterday with the cable company, first of all, refusing to lay down the cable. I mean, what the fuck is a cable company? They got a truck and they pull up with the truck and they open the back and they got the big thing with nothing but cable miles and miles of cable and they refuse to lay the cable. It's ridiculous, man. Anyway, that's just part of the rant you guys go to the free Facebook group if you want to see the whole rap I got more. Yeah, there's more than that. Anyway, everything's good, everything's back to normal. Cool, calm, collected as usual for me and life goes on. Life is good. Get the POFU so you can get some of this

Adam: get the sunshine Yeah, it's nice. I do like having sunshine in the place after living in upstate New York for so long. It's really nice being back in the sunshine man. It makes a big difference. Well, Chris, how you doing man? I think we got you here, right?

Chris: Yeah, me I'm here hiding while we're like stores for like over a week now year, which is kind of ridiculous. I've never experienced that exactly the opposite of Marco. But like I said, I'll be heading out to Germany tomorrow and I hope I'm not flooded and they don't work.

Adam: Well keep your fingers crossed. Yeah, that's what might be a little rough. Make your travel a little bit rougher.

Chris: It should be fine like it's coming down. But like, I'm not sure it's over yet because they said that twice already, but you never know.

Adam: Fair enough. Well, I'll answer my own question. Things are going well here in California. I got the sun going camping for Valentine's Day weekend. So I'm pumped to get out in the mountains out here. And the weather's just been awesome. I like it's nice and cool, but sunny. So that's kind of my jam. So now that we've got everybody's weather updates and let's, we got some quick announcements for you guys, and then we'll get into the questions. Bradley, you want to tell them real quick. We just had a webinar on Monday with Damon Nelson. I'm going to grab the link for that if people want to check out the replay. You let everyone know what was going on there.

This Stuff Works
Bradley: Damon Nelson created RSS masher several years ago, which was a really cool tool. We've promoted two different RSS like mashing technology tools in the last several years. One is Lisa Allen's, which is called Rank Feeder. It's really good for SEO. But what Damon's RSS Masher shine was it was more of a marketing tool than just an SEO tool. And I've always said that because people would ask, “well, which one do you suggest?”. And I said, “well, they're two different things, right? One is Rank Feeder, which was Lisa Allen's tool that is really good for just creating co-citation. It doesn't make the most beautiful output feeds though, which is what RSS Masher shines at RSS Masher allows you to create feeds through different content sources and then inject your own code, HTML, banners, your own snippets of other content right within the feed so you can customize the feeds. You can actually blend from splice feeds, extract certain elements from the feeds to create a new feed. Like it's crazy what they've done with it, with the new upgraded technology that they've worked into this RSS Masher technology. And that's what they're calling it. I was calling it to 2.0 the other day, and I was corrected by one of the developers Wayne. It's called RSS Masher technology now, but it's really cool. And it's a marketing tool.

One thing I want to talk about is we get this question all the time and Hump Day Hangouts and in support at MGYB, but people ask dude, why don't you recommend two-tier networks or two-tier networks syndication networks for blog syndication or for money sites for syndicating blog content? And I always suggested the reason why I don't like to do it is that it's kind of a pain in the ass to set up additional related content feeds for the tier two triggers. In other words, the second tier networks should have other content posted from other sources, not all just from your money site. Because that creates a footprint.

It's okay to have a footprint when you're republishing to your own branded profiles, but when you get out to the second tier, those are persona-based profiles or they could be pseudo brands, that type of stuff. But if all they did was republish your content from your money site over and over and over again. It would be clearly it would be quite clear what they were intended for. And that was just to manipulate the search and that can cause problems. So if you're going to use two-tier networks, I've always recommended that you add sec related content feeds to the second tier triggers, so that the second tier networks would have not only your own content but other related content relevant content, so that yours is kind of mixed in with others and that would look more natural. It reduces footprint not it doesn't eliminate it, but it reduces it considerably. Well, the reason I talked about not doing it that once because for me because I have a lot of clients and a lot of lead gen sites and it was becoming increasingly cumbersome to manage and maintain those second-tier networks because you don't have control over those other content feeds, right? So things would break or a feed would all of a sudden, you know, hiccup and shoot out like 15, 50 posts all in one day, you know, that kind of stuff happens and then you end up with a nightmare of a mess on your second-tier networks and all that. Anyway, if you're just dealing with one project, it's okay to manage. But when you've got multiple projects that you're working on, it became a nightmare to manage those. So I got away from using second-tier networks and just stuck with the single branded ring because then it was so much easier to maintain. But with RSS Masher technology, you can create one super feed or once you know, one RSS master feed that is highly relevant because of filtering and all the other really cool things that you can do with it and use that one feed now to trigger a second-tier network. And so with that, I'm going to be testing a lot with it over the next few weeks months, really, but I think there's a lot of opportunities. Therefore second-tier networks that Marco can briefly chat about this they absolutely work when done correctly, what absolutely helped a brand and build the entity? What do you think Marco?

Marco: Well, if anyone has ever wondered how websites like HuffPost, or any of those other websites that republish content because HuffPost does very little, or not much original content, a lot of their stuff is just gathered from all over the web. Well, this is a tool that you could use to produce that kind of website, where you're gathering data for not data but content all over the web. You can curate the content, you can splice the content, you can do whatever you want with it image as a short blurb and the websites look absolutely stunning up. I mean, you can put health post and when one of these RSS generator websites side by side, side by side and you wouldn't be able to tell which one was generated with RSS Masher technology, and which one was generated with any other technology. That's the great thing about this tool. That's one. But the most important part, as you know, we're really, really, really telling people, if you're not doing brand based or entity based SEO, then you're fucking it up for yourself. You're making it absolutely more difficult than it needs to be. And this is one of those things where you can send data to the bot from all sorts of different places on the web, about your entity, but it's coming from other sources, not just you. So that becomes even more valuable when the bot goes out and looks and is looking at your entity and everywhere where your entity is mentioned. And it's finding all of these places that mentioned your entity. And not only it's mentioned it and it's commingled, as you co-citation with other authoritative trusted sources on the web. So then it's not just some orphan website somewhere that does nothing except try to get leads some kind of a choice to get Google to rank them please your Begley Google your downing a nice because you because you're down to your last but now all of a sudden you have the technology to get the word out there to spread it out even more. And you know, think of a tiered network. But don't think of just the three that we do, right? When we do a tiered network, we do three triggers, because you can daisy chain those and create as many as you want. And you can do variations because there's a ton of different platforms that you can use that there are other blogging platforms that can be triggered using other sources. And now with this technology, where it's just the RSS feed, coming in and pulling in all these different sources, it's just made life a whole lot simpler to get those kinds of websites out there. That will generate traffic, that will generate revenue and that will generate visits to the money site. I mean, it's just to me, it's just awesome what he's done. And yes, I will be testing it. I have other people that will test it also. And we'll have something I don't know, give us a couple of months to three months. And we'll come back and let you know just just how it is, by the way, that the coupon is running out. Yeah. So anyone who wants to jump in, you better jump in on it that the price that it is now the price is going up?

Yeah, it's got a 25% coupon code, Use coupon code Semantic. You get 25% off and that's just that's valid until I think the end of the close of business Friday, which is Valentine's Day. So tell your wife or your significant other that you're buying a Valentine's Day gift for her or for him to buy a phone by this. Grab it in business expense and then go do something why for significant. It's better to ask for forgiveness than to ask for permission, you know, so.

Oh, man. Good. Well, one more quick announcement I wanted to talk about you guys. We made some changes to the mastermind. And I know we got some of the mastermind members who watch Hump Day Hangouts. And some of you who are thinking about joining the mastermind will end up there eventually, which is great. We're but we're making a big change to the way we're doing webinars so mastermind members get direct access, of course, and get to ask questions where we dive into that. And we've decided, in order to provide more value to mastermind Members, we're going to break up the webinars instead of just doing webinar twice a month, we're going to each take twice a month, spot and give one on one or one on many webinars. So to make that less confusing, that means like Bradley is going to do his own q&a with mastermind members twice a month. I'm going to do that twice a month. Marco is going to do that twice a month. Chris is going to do that twice a month and is not doing that twice. Yeah. So I'll have a lot more value guys a lot more content.

And it's kind of in, you know, we each have our own areas of expertise. Some of it overlaps, there's no question. But this way people will get to be able to attend what is most appropriate for them at their business at that time. And again, it's just going to end up being a shit ton more value for everybody. So think about it. It's 10 plus webinars per month. Yeah. My cousin needs you and I will be alternating Thursday.

Some months will have actually five weeks. And so we'll have to do an extra webinar, which I don't mind but it's perfectly fine. Mine will be asked Marco anything on the on every other Thursday that Bradley isn't on. So come join me. You're welcome to ask me any question if I can answer it, and I know that one of my partners can answer then I'll send you to one of their webinars so it's gonna be really good. A lot more value for the money that you guys are paying.

Adam: Definitely. Yeah if you want to find out more about the mastermind if you are not a member you can find out at mastermind.semanticmastery.com. Real quick before we get into the questions I just want to say if you're an agency owner or consultant and you want to get more clients, you want to grow your revenue or scale your team. If you want to work less and earn more, as they say, go check out to ensure agency com you can find it if you're watching us live on the sidebar. But Bradley's deep in the middle of the content. He just released, updated training for that or not, I believe just had an updated prospecting module. And there's a lot more content to come. But now is the time to jump into that.

This Stuff Works
Yeah, just a quick aside on that, it's crazy. But this week, I'm was recording the videos for outbound prospecting. So we're in the two extra pipeline stages. This being the last week of that. Next week, we start the two extra results, which is really about how to get reliable, consistent, repeatable results. And we're gonna have four weeks of that training but the first four weeks was about filling your pipeline with prospects Well, first week was about mindset and developing success habits. Week Two is about sales and selling principles. Week Three was inbound prospecting and branding and week for this week are outbound prospecting and direct response marketing. And what's crazy is even today as I was recording videos, I got another Calendly notification from another Tree Service contractor, this one in Locust Grove, Georgia. Looking for a proposal. He wants to talk about marketing services and lead generation forestry service industry or Tree Service Company. And last week, I had another one come in from Fort Lauderdale, Florida Tree Service contractor and this is from a few web assets that I created over two years ago that I haven't touched and they're still generating inbound leads guys and inbound leads are a hell of a lot easier to close than outbound prospecting leads that you generate through outbound prospecting. It's a whole different psychology when they've already decided that they want you to pitch them or present them with a proposal, then it's so much easier of a conversation than it is when you interrupt them right interruption marketing and inject yourself in their field of vision, like what we do with outbound prospecting, both effective, but one has a different dynamic when it comes to the conversation. And it's so much easier of a sale. That's the type that you should be striving for. And that's what I've been. That's why I didn't even approach outbound prospecting until the final week of two extra pipelines, because a lot of you will go right to the outbound prospecting because you need clients now and I get that, I get that. But if you set up the infrastructure for inbound, prospecting, and start to build that brand and authority and make a name for your agency and your particular space, then you'll start having people seek you out. And that is a much, much better way to run a business. It'll be easier to sell, you can charge higher prices. It's just it's a much better way to do it. So I would encourage you to go through as the training is laid out, it was developed that way for a specific reason. Don't you still get it?

Yeah, don't you still get needs from SEO Virginia and watching. I just got a client about six weeks ago. It's a home inspector in Virginia here, home inspector specter Home Inspection company and the same thing he found me from the stupid Google site that is awful. But it's the rescue over the job. How long ago did you set that up? May 2015. But five years almost so so think about that. And you've done absolutely nothing except run it through a syndication network which was garbage also. And so it just goes to show the power of setting this up the power of our is of keeping that number one all of these years and providing you with even more neat. So if you set up your assets, right, like Bradley saying, the people are going to come and then what happens is, if you deliver the results like you're supposed to, because you have no excuse everything that we too with our clients is available at mgyb.co.

Nothing different. It's all available that that's what we do for them. It's a repeatable process. And so if you guys are thinking, Oh, I can't do this, you know, how can I get results? I'm new. I don't understand whatever, you can get results right from MGYB, that's yo, it's what we do. And just have at it man just, it's like Brad said is that mindset, go pick up two extra agency, get started, get that pipeline full, start closing some people generate some revenue, hire some people so they can help you don't just take all that money, because suddenly you find yourself that you're the bottleneck, you can't grow. That's what this is all about branding, gonna go into all of that 2xyouragency. It's hands down with somebody, I guarantee you by the time it's done, it'll be the best painting that there is anywhere around you more for your money than you would for a 5-10 thousand dollar product, then that's good.

Amen. Definitely touched on it, you know mgyb.co for the done for you services. I mean, can you imagine Bradley if you'd had like an SEO shield? Back in 2015? And that stuff up? Yeah. Well, and that's what I was saying on mastermind last week I was talking about, you know, I talked about 2xyouragency and all the time on Hump Day Hangouts and in the mastermind everywhere. I'm sure you guys have heard this before. I prefer niching down. Industry-specific is so much easier to scale an agency that way. And my point is with Tree Service contractors that are reaching out to me, because of some assets that I created two years ago, they're still generating leads from the agency today, even today. Nope, no shit. What's great about it is I pitch I have a set price now for the tree service contract. Well, I still have a conversation. I always have a conversation with them on the phone. And I go through the SPIN Selling method. I asked them a series of questions, but one of the questions I asked always is what's your marketing budget and I have a minimum I won't work with contractor unless they have a certain budget, but if they say that they have, you know, like, say $3,000 a month, well, my budget will typically fill that, or my proposal will fill that budget allowance. Does that make sense? And so it's really easy, because of the repeatable processes that we have through mg y be like, it's just the services, all I do is manage the process of the components being built. And I have VA is that do the blogging, which is part of my SEO monthly services and all that. So anyway, it's basically me just managing everything. And in fact, because I've started for whatever reason, in the last few weeks, I guess, because I'm doing the two extra agency stuff. I'm implementing some of what I'm training about as well. So I've had a bunch of leads come in, and I'm able to take on as many as one new clients per week right now. And that's with me doing the management of onboarding and kind of managing the virtual assistants and the different components and all that, but what I'm going to be doing is continuing to try to boarded one client per week and then train my best assistant, Hazel to be the onboarding manager to handle what I'm doing now. So that there's no reason why I can't continue to grow my agency right now even while I'm building a real estate business. If I haven't outsourced and automated through MGYB, and personnel in place to handle the onboarding and the management, the project management, essentially, and so there's no reason that I can't do that. And even if I cut, like right now, my average profit per client on a monthly basis, I take home, pay after expenses, and do MGYB services, virtual assistants, all of that is roughly $800 per month per client. That's for my standard average rate for what I charge Tree Service clients. So that's $800 in profit, and even if I got to cut into that profit a little bit now to pay a project manager to do what I'm doing, if it's hands-off for me, and I can continue, like let's say cuts another $200 per month per client off of my profit to now pay a project manager.

So let's say $600 a month times four, that's $20-$400 a month and accruing revenue each and every month that I could bring into my business without me really having to do anything except for answer the occasional question from my project manager. That's hands-free money, guys. Does that make sense? So it's, it's absolutely capable of doing that when you get the hell out of your own way. systematized, automate and delegate as much as you can in your business and then you can grow and scale that's how you do it.

I've got one last thing I want to share real quick and then we're going to jump into the questions. Let's see if I can do this without messing things up. So let me drag that off here. wanted to talk real quick about POFU Live, I mentioned it last week, but we got early bird ticket prices going on. POFU Live this year will be the third year is taking place on September 25th, 26th, and 27th in Boston. Alright, I highly suggest if you're thinking about this to come to check it out at least even if you don't grab your ticket today. Although ticket price will go up just that's the way it is. We want to reward people who take action quickly and help us right so we can cost out the event and get things going. I just like showing this picture of Bradley. That's why I'm really sharing my screen showing him in a wig. But I wanted to show you guys you know, this is fun we get together there's a lot of serious business a lot of learning we're sharing a lot of information not only from us to you, but in between it right. It's a lot of networking, but it's also a lot of fun like this. Last year we went go-karting. Adam, Ben's been here, one of the guest speakers we had come in and just kick butt at go-karting and took the cup in one, you know, and then of course we had and Catherine Jones, you know, this was pretty awesome. She came and talked at our event of you know, 30 people. And I think as a month ago, she was up in front of 4500 people giving a talk and it was you know, that that chance to interact with people like that and among each other is just awesome. So, I just wanted to remind you this go check it out at pofulive.com. And of course, we'll have some more updates for you guys as we can keep moving forward.

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Very cool. All right, I'm going to stop giving away my son, I'm going to turn off my camera.

I'm going to grab the screen, let's get right into. Oh, by the way, I brought this up because this is one of Damon's automated auto blogs that he's got populating with content from his RSS Masher technology. It is 100% auto blog, guys, and it's freaking beautiful. If this doesn't look like, I mean, and this site gets a shit ton of traffic, he was talking about the traffic metrics in the webinar, which you can go watch, but it's crazy the amount of traffic that these will produce because they look good. They're, you know, it's just a very, very cool technology. And I could see you know, we don't talk about PBNs Semantic Mastery for a reason. We just stopped using them years ago. I mean, it's been years since we've any one of us have used PBNs. But this could be like, basically PBN style sites that generate their own traffic and that's the problem with PBN sites right?

You got the way that people traditionally do then would be to go out and just buy a domain because it's metrics, rebuild it, and then put a link back over to whatever asset it is they're trying to rank and then that link gets no traffic, it gets no activity. And so it atrophies over time Google discounts, it becomes less and less of a factor less powerful over time because it's got no activity on it. But these types of sites, do they generate their own amount of traffic and they'll get clicks, especially if they're relevant. Like you know, you have siloed sites, essentially sites that are about specific topics. And then you can drive traffic relevant traffic over to whatever it is that you want. And so it's very, very engaging. I think these types of links even on brand new domains would be more valuable than traditional PBN links that get no traffic or activity. What do you think Marco PBN is then no longer done the way that you're supposed to do them what we have now is buying an expired domain for the purpose of injecting your own link in it is not a private blog network that's just a private website with a lake. The old way was just as when you had a set of websites, right, a network of websites, hook the hook together, give it feeding each other. And that was your private blog network. Then they started selling links to the plier private blog networks, the big people figured out that if you got to PR seven PR eight, those links were really powerful. Well, that's when Google started cracking down and then you're not going to sell links for the purposes of manipulating SERPs. Right? You can't do that. That's against Terms of Service. We know we know what happened after that and why PB ends are called what they are now, which they're really not private blog networks. Think about the name, private blog network. If you're selling links out in the open, it's not a private blog network. If you're buying a website for the purpose of inserting a link, it's not a private blog network where the fuck is the blogging? With this method, you could really build a private blog network so long as you don't sell links to anyone as long as you don't let anyone else in on what you're doing and in your niche, it's truly a private blog network providing quality content and it brings traffic and it'll get traffic to your money site. It says that's the way that a PBN is supposed to be run. Yeah.

How Do You Generate More Leads For A Plumbing Niche Without Appearing Spammy?

Hi, let's get to the questions, but we'll spend a half-hour on this damn near 430. Yeah. All right. First ones up, says I do local lead gen with 95% of clients being plumbers. leads come through GMB organic rankings organic website rankings, but mostly through Google ads and Google Ads location extension. Okay, getting decent results, so they're very competitive in major cities. I find that GMBs are gold for plumbers but difficult to create a fake GMB and to make it stick thoughts on the plumbing niche and advice on higher ticket niches that are not so spammy and Google's eyes. Yeah I mean that's part of the problem with GMBs is at least it has been for close to a year. They've been harder and harder to get although I think it's becoming easier. Again I don't know I haven't been trying to set up fake GMBs now for many many months for that reason. But yeah as far as how to create fake ones and make them stick the only way that I know how to do it besides finding services that will do them and guarantee them which is hard to do is to use like PO boxes still that still work or to hire somebody that would allow them to like to for you to use their address. That's something else that you could do seriously. You can use Craigslist to find people to do that.

You know, typically what happens with Craigslist if you're going to post in Craigslist to find you just post a gig right? Like a job offered or a gig offered that and I think you pay three bucks for that or something but you can post a gig on Craigslist in a city that you want to get a GMB rankings or listing for and then say, explain what it is and the Craigslist ad what you're trying to do trying to register a Google My Business address that won't be published, but I need to receive a verification postcard that and, you know, I'll pay you 50 bucks to do it something like that. And I've done that and it works. What you typically find is you'll find a renter, somebody that's renting, it could even be an apartment, it doesn't matter, but somebody that's renting that will do it, and usually, homeowners won't do it because they don't want to get business mail. But, but if you hide your address and you don't use citations, where you know, you don't publish a bunch of citations where you're actually list listing your physical address, then it's likely you won't get much solicitation mail, you know, physical mail for that business. So you know, I've done it that way. So that's one of them as long as it can be a postcard received. Those tend to stick a lot better, they get suspended less, they can still be suspended. Make no mistake, but they tend to stay a lot better than is my still preferred method over buying fake GMBs don't have an actual real address associated with them if that makes sense. Marcom do we have any comment on GMBs?

Are we going to be able to make that available again or now that seems to come on and off on and Google is it takes us down the methods and so yeah, we're having talks with someone on getting that done again and we'll let people know when it when it's happening right now it's not happening? Now as far as what he's trying to do, post office box with street address, have the damn plumber get a postcard at his house? I'd be that that that's perfectly okay.

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Or get your family members in on the fun, have had the postcard delivered it at their home addresses. You're not going to list the address anyway. And it's actually service area business that's another good way to do it family friends get them all in on the phone pay them Why not? It's gonna make you money so invest some money in your business and you know give people something how to get that 50 bucks that you would pay the Craig Craigslist person Hey, now go to your family member friend whatever you're gonna get something from Google I'm gonna give you 50 bucks once you turn over the postcard very center that's it. It's simple to do and trust me it works I'm telling you you post a gig on Craigslist. And I mean there's times where I get within 20 minutes of the posting going live that I get responses I use Craigslist now for some of my real estate stuff that I'm doing like for example, I have a property in Washington County, Virginia for sale right now and I listed it in the MLS as flat fee listing in the MLS kicked it out rejected it because I didn't have any photos taken of the actual property every all the photos that I typically submit with listings are like aerial photos, satellite photos, Google Earth photos, that kind of stuff. And this particular MLS requires physic like photos to be taken of the actual property, not aerial photos, that kind of stuff. And so I posted a gig on Craigslist and saying, I need photos taken of a vacant land parcel, and I'll pay you $30. To do it. All I need is five photos. You can do it with your phone. And within 10 minutes of me publishing that listing, I had three different people contact me saying, Hey, I'll do it. So I hired this lady. I've sent her 30 bucks via PayPal, she went out and got like 15 photos from her phone, send them to me via email and it was done. It was done within 45 minutes of me posting the listing is crazy. You can do the same thing with GIMP. GIMP is telling people you want to use their address just to receive a Google card and then pay them for that. So I would recommend doing that.

Do You Recommend Creating Branded Domains To Get More Leads?

The next question is you recommend brand new domains, but how do you do that? Hey, Bradley. Sorry, go ahead. I think you missed Nigel's question that was from seven days ago. Yeah but it's after we signed off because I alright no worries then I'll go ahead and answer blessings guys have been off the grid for a bit focused on more for my copywriting, However, I'm looking for the best way to utilize MGYBservices to completely arbitrage done for you services as close to the referral affiliate as possible. Package style for do you have anything in place for that? Um, you mean do we have like any training on how to sell it? I don't think we do yet. I mean, that's one of the things that's on the list for us guys. We're still trying to get all the backend stuff worked out. Marco. Do we have any timeline for any of that?

Does he want to be an affiliate? No, I see him that right. I don't know. I'm not fully understanding the question except that I know he wants to resell our services. Yeah, I mean by to support it. MGYB.co will get you going in the right direction as far as when everything is going to come together.

Okay, so you know what happened with the problems with cPanel and cPanel raise their prices. If you guys aren't aware cPanel is charging $10 per cPanel that you're using now. So your hosting, if you have several websites may go up considerably. So if you paying a cheap host, it just became not cheap, because of the extra charge at any rate that's neither here nor there. We're migrating Liquid Web because they have their own version of cPanel. But that's been in the works since December, you know, they're working out the bugs. And we understand that because I work with code and I know how that goes. As soon as that's done. Then we're bringing in the new version of MGYB, which we reworked and it should make navigating a whole lot easier. management will be a whole lot easier communication will be a whole lot simpler. So with that, that's the only hold up right now.

Okay, so yeah, I mean what we will be in the coming months Nigel be providing collateral marketing at, you know, collateral for you guys to be able to use that that can help you to sell the services to end users like clients so sell them at retail prices, but also to sell resell them as like an affiliate. Also, you know if that makes sense. So we will be doing that it's just not something that we have available right now. Okay.

Do You Recommend Creating Branded Domains To Get More Leads?

Alright, so the second part of this question was you recommended branded domains, but how do you do that when you're targeting multiple cities, towns in the same niche? Well, that's the easiest way to do it. In my opinion, when you're targeting multiple towns with the same niche, then you, for example, I use multiple, like generic type brand names like local tree pros, or tree care HQ or something like that, right? Those would all be types of like generic name brands that I could use to create multiple lead gen assets for the same industry across multiple cities. How do you do that you can either do it as internal pages? So you can create categories and silo structure within the website. You can set up silos within on a state level, on a county level on a city level, depending on how big you want to go what you know how far of a service you know how much area you want to expand to. So there's you know, different types of silo structures complex and simple and all of that there's depending on how you set it up, what I typically do is use a pseudo brand and then do subdomains with it like so each city or each location has its own subdomain and it's its own WordPress installation, the branded domain the root domain becomes basically like just a brand page where it talks about the brand itself and there might be a locations page on the root domain that one click to will list all the subdomain sites if that makes sense. And then you can click through to each one of the city so it would be city whatever the city name is called pepper, that's where I live called pepper so like cold pepper dot local tree pros calm for example, right so now the local tree pro's a brand, but it's the Culpepper location. Now that can be done on a subdomain which is an individual WordPress installation or it could be done as an internal page. If I set it up that way. If you're going to be expanding that same brand across many locations, then I would recommend that you do it as an inner page you set up silo structure categories and such within the site so that it's all managed under one domain otherwise you end up having and I know this because one of my Tree Service clients or multi lope multi-location lead gen assets has 20 locations now, and I had originally done everything on subdomains for them but once it got the point where you know, past 10 like 1012 1415 WordPress sites that become just a pain in the ass to deal with even with something like main WP where you can update all the plugins and everything through one dashboard. It's still a pain in the ass. It's a lot of maintenance to manage that many WordPress sites. So I've actually eliminated a lot of those and just redirected the subdomains, over to GMB websites because I've gotten rid of a lot of the WordPress sites because I've got tired of managing so many sites. However, if I was going to redo it start over from scratch and have 20 locations again, what I would do is one domain 111 web sites, you'd be one WordPress installation on the root domain, I would set up categories silo structure, and I would have everything built up that way so that I would only have to manage one WordPress site. But I'm telling you, it's way easier, in my opinion, to build authority under one brand. With multiple locations Marco will attest to this he'll agree 100% it's much easier because once that entity starts to gain some clout build authority, then it becomes every subsequent location that you add will instantly benefit from its inherent authority. As opposed to always starting off from scratch and starting from with a clean slate where you have to build the entity first. Once that entity is built, you can bet it all additional locations will automatically benefit from the authority that's already been that the entity has accrued would say you, Marco. Absolutely, especially when you do the mirror, right?

The drive stack plus g site and all the work in there that you're doing on on the money site mind wants to start pushing power over to the money site, it just becomes each subsequent location that you add is going to become that much easier to rank for. Because as Bradley said, it'll have the all of the activity, relevance, trust, and authority that the domain has will transfer over to that inner page that you're building that location page that you're building on your website, whereas if you start with a brand new subdomain, it takes longer for all of that to filter down to the subdomain level. Yeah.

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Yeah, I mean, again, I changed my strategy. You know, for the longest time subdomains were my preferred method and there was a reason for that because subdomains if you catch a penalty on the root domain then the entire domain gets hit right like, it will affect negatively the entire domain. But with subdomains, it would be isolated. If a subdomain were to catch a penalty would be isolated to that particular subdomain. So the sibling sub-domains, right? It wouldn't be unaffected, and the route would be unaffected. So that's why I've always done that. But once again, if you continually add locations expand for a particular brand into additional locations, then that can become a management nightmare. It's just too cumbersome. So that's why I said I've switched my strategy Not only that but knock on wood. The methods that we've been using for years now that we've developed Semantic Mastery style, I've not had any sort of penalty levy in years now since I got away from a lot of the traditional SEO stuff. And so I'm not nearly as nervous or concerned as I used to be about having everything under the root domain now because fortunately, I haven't had to experience any penalties. So there's really no reason for me to take those extra precautions when I don't expect to have anything bad go wrong now. Well, that's why we put this heel shield in place, right? That's correct. That's what we came up with that with mgyb.co. That's our protection. Since we don't build links to the money site since we treat the money site with with with the respect that you supposed to cheat, it says it's under different rules, you could catch a penalty on that root domain that just it just won't happen on a G site and drive stack. And so they're treated differently. We know what we could do at them at the SEO shield level that we can't do at the money site level and we just transfer the power rather than transferring a penalty. And guys, we know that that the route and it's isolated from the subdomains as long as you don't link to it because we tested it, we would build a subdomain, get a penalize then we three or one that subdomain to a brand new subdomain and it would get all the power from the penalize subdomain. But eventually, the penalty would catch up to the sub domain, we'd have another one ready. So it's just slashing and burn, right? You just had the same sub domain ready with a different name. And you just keep three or one and three are warning until the penalty catches up, it might take a day might take two for you to get your rankings back. But the root domain was never affected by the penalty. That's how we know that if you don't link up to the root, the penalty won't pass that night. If you're linking to the root from the subdomain, then a penalty definitely will pass because you have a direct link from the subdomain to the roof. Everything that we tell you on these things, it's things that we tested it's not a theory we do not give you guys theory if we do we tell you that we're giving you a theory. That's right.

How Do You Perform A Keyword Research For A Dutch Website?

Next question, but tshirt says I want to do SEO for a Dutch website. Can you please let me know how I can do keyword research? Should I do keyword research and Dutch? Should I write meta tags and Dutch? I can't answer that because I've only always done US-based SEO in English so I bet Marco you probably have a pretty good answer for that?

meta tags or code. Code is code now within what's within the posts is what contained but meta tags or meta tag you don't change the language code is coded in English pretty much. I don't know China but pretty much worldwide and as far as the tool that they can use trust the good old our Power Suggest Pro our go-to money keyword research tool will do Dutch very you go.

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How Would You Make A Decent Profit From A Site With Multiple Reviews From Different Niches Without A Client?

Alright, next one is Hey guys, can I have a site as lists? Can I have a site as lists with general subjects for multiple reviews from different niches? Can I have a site as a list with general subjects for multiple reviews from different niches? I see that a directory

okay. With general subjects for multiple reviews, it seems to me like an affiliate site maybe like an affiliate site with different products and stuff, is the way I'm interpreting it, but you're seeing interpreting it as a like a directory, like a local business directory type site, not not Local Business Directory, but just a direct directory style. You have different categories you have, or do it, as you said, affiliate where you're going to have multiple products here. Yeah, yeah. Yeah, of course you can. That's the power of silo structure, right? You can take a website and compartmentalize sections of the website through a silo structure so that you can have multiple topics for one website, and it still makes sense and still build authority for that, that brand. And that that website and again, it's if it's done right if you don't use proper silo structure, then you can kind of dilute the open overall theme of the site, if you have multiple subjects that really don't make any, they're not relevant or related to each other, then it can dilute the site and cause problems. But if you have really tight silo structure, and it's built well, right, you've set up your site correctly, internal linking category hierarchy, all of that correctly, then you can have multiple categories on a site and still do very, very well with it. Because again, you're just building the entity up throughout, throughout all of that. So it's certainly possible.

Typically, you know, a lot of times we try to keep things more relevant to a particular theme per site, but that's, that doesn't have to be that way. Right?

So yes, you can have a site that's general subjects with multiple reviews from different niches just make sure that you have your structure correct. Number two says I have a press release from site one to the money site. And I want to make another press release from site to Can I link to both of the sites – Money site and site one.

I'm not really understanding that question. Yeah, he lost me too. I lost that one for sure. If you can clarify that not only that but there are three questions in a row so if you can clarify that one later I'll get to it if we have time. The last one is number three, which is the best way and fastest to be profitable, say 1000 bucks a month without clients that include no lead gen. No agency.

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Affiliate, you know, find a good The only thing I could think of would be to find a good affiliate offer out there that and then just especially launch jacking. Launch jacking is a good way to do that. It's a lot of work, but you can, especially for higher ticket products, you can do you know that pay, say it's a $3,000 product and it pays 30% commission that's $1,000 right? So you only need to sell one and there are products out there like that. So if you can understand how to launch jack which you know, and find products that would have a good payout of good affiliate payout you can do that.

I don't know. I typically just my fallbacks always been clients, right clients and lead gen stuff. If I need 1000 bucks a month, I want to go land a client, it's going to pay me 1500 a month and I'm going to pay a VA MGYB $500 a month to fulfill the services and I'm going to manage it and keep it thousand bucks a month. That's how I'm gonna. I'm gonna pitch Damon Nelson, RSS masher technology. There you go. He has made it really simple for you that it's for you than to run your AdSense media net, or it doesn't have to be the two main networks, right the display ad network that there are others that you can profit from, and you use you can usually run to. So I would say start using the RSS masher technology tool. Find the niches that now this is this is where it's really important to find them to work on the things that you like, your things that that you know, because you're going to if you like it, then you're going to know that the people like you are also going to like it. irrational passions are going to remember that people collect unicorns and dice. That type of thing hobby trains is is is another one. I don't know. It's just the list goes on and on and on what you don't understand what people see in this kind of thing, but you shouldn't care why people are paying for it. That means you have the ability to make money. If you go into that niche, and you start producing the content. Once it's set up. It's on auto. And it's each site might I don't know, it might start making 2030 4050 bucks a month. Bill 25 if it's making you 50 Bill 20 of them that's $1,000 that simple.

Yeah, and just guys, this is some gold here, cuz I'm in the real estate industry now again, investment industry Let me tell you something for affiliate stuff if you want to get into some high ticket high payout stuff get into promoting Real Estate Investor Education, you know like courses for people that want to learn how to flip houses and that kind of stuff I'm telling you because those courses are typically 235 thousand dollars apiece. And I mean and people in the real estate investment business will spend money on those training courses and events and things like that. I mean, like, like, I mean to hand over fist, they're spending money and on training products for how to be better investors. And I'm telling you that that is a huge, huge market there's a lot of money in that market as an affiliate to and trust me guys, there's a lot of money in that market. That's something I'm in the real estate business again and I love it and I'm spending a shit ton of my own money on it. That's how I know that to be true. And it's almost like an irrational passion people that are in that business spend a lot of money on education. So that's a great thing that you can get involved in, if you if you're into that. So

How Is PR Stacking Effective When The PR Article Links Disappear Over Time?

Nathan says how is PR stacking effective than the PR article links disappear over time? Well, if you've gone through our local PR pro training course, which is all about PR stalking and everything that questions been answered but what I would suggest is that you link to press releases that don't purge. That's the simple fix, right? If they don't, if they don't disappear, then you don't have anything to worry about. And I address this in the local PR pro training. Because of the original product, the original process was to just take the top-ranked PR for whatever your keyword was and link to that in the PR stack so that the next press release you would link back to the previous top-ranked PR. But the problem is a lot of those sites will purge their press releases after a set amount of time – 90 days 190 days, whatever, but they delete them over time. And so what happens is the link in the press release that was now linking to what's a no press release has been purged. Now you got a dead link broken link. So I talked about at that point, setting up redirects using domain redirects or you know, like pretty links a plugin or something to set up your own redirects within press releases, so that you could always go in and swap out dead links, right, because the link to the redirect, you could change the destination at any time. And that way, you could always redirect to another live asset. problem with that is if your PR stacking consistently, over time, you're going to have this huge mess of redirects that you're going to have to constantly go in and update. That's not something that you could maintain for very long. So that's why I recommend just linking back to the press releases that don't purge. So again, go check out local PR pro if you want all the insider tips, tips, and tricks on how to PR stack and also if you're linking to your media page, that that'll never work.

Scan your PR is have listed there like I don't really care that they purge. I care about the ones that don't, because those continuously push power as you keep feeding power through your loop. Yeah, somewhat because the way I see it Google expects some of those PR links to turn into formal force overtime. Correct. As it happens naturally, the ones that don't. And if you look at it, the ones that don't purge are really, really powerful except for the hyperlocal. When you're working in the local space, those are the ones I care about. So those are the ones that I'll try to link to. And I know that that if we're I framing and we're doing the things that we that we teach, it's all taking care of this these type of, we call it wordless SEO for a reason. We don't worry about any of this shit because it works the way that we do. It works and it works for a reason we have taken the time to set it up so that the thing that you talking about things purging, from whatever, it doesn't matter.

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Do You Need To Order New RYS Drive Stacks Or SEO Shield If You Change A Target URL?

There you go. The next questions got my first MGYB order back on February 7. Well, congratulations. I hope you liked it. the target for all the work was client main domain thinking maybe I should have targeted the client GMB CID which is the maps URL link, as you showed in a recent video converted to write that particular format. Do I need to order a whole new RYS drive stack or SEO shield to target the GMB? No, because well, first of all, when you place your order, yeah, you have the main domain is your primary target URL. But if you provided your NAP details, which I know is an mg y b as a field that, you know, it's only when you submit your details, there's a section to submit your NAP data including your map share URL and all of that then that will already be built into the stack.

You can take a look at you should be able to just open up the stack and look at it and see like for example like this spreadsheet that shows all the different links that have been built, or, you know, the different files and folders and all the links. It's the spreadsheet that has basically your whole stack on the spreadsheet. So you can see all the different URLs and everything. Just open up some of the files and take a look, you should be able to see the NAP data in the stack. If you had submitted it when you place the order. If you did not that no, don't order another drive stack, I would go in and add those manually as I still don't think we have that available yet. We're going back into your stack. But you can always contact support and ask maybe we could work out some sort of custom arrangement with you where they we could go back in and edit it for a set price or something. I don't know you'd have to ask support. Because I don't run that side of the business but Marco do any comments on that. He could just go into his spreadsheet and add that link. And then the link building that he does to that spreadsheet will go to that link. Yeah, it's it's not a safe business a month. We I've been getting results without that with with that any other.

Matt blinks, accepted the regular do follow map link it again, these are this is my new show that may make a difference if you're targeting something that really competitive, but if it isn't, it's not something that I would worry about. If you want to add it. I mean, you can just go into the spreadsheet, add it to the spreadsheet, add it wherever you want. It's your dry second, it's your G site. So you can go in there and add it wherever you want, if that's what you want to do. Yeah.

What Is The Best Way In Building Web 2.0 Buffers Outside The RYS Stacks/Syndication Networks?

Austin dawn has been coming and asking a lot of questions. So what's up Austin, Don me says I'm building to Dotto buffers outside dry stacks and syndication networks, should I build them as branded to dados or keywords specific with and without geo modifiers were a mixture of them all. Okay. A few years ago, I want to set a mixture of them all but now I'd say branded. I'd like to get Marco's opinion on this but I do everything branded now because on those buffer sites, I'm going to have any p listed likely

Anyway, so I like to brand all the profiles. Now I like to do everything brand based or entity based. And then I add whatever sort of Geo Data, add location, relevancy, that kind of stuff to the actual profile that the website, whether it's a blog, or whatever it is, so that it's still get that data still gets passed, but it's not part of the brand, right, if that makes sense. I like because here's the thing using keyword and location specific, like sub domains on web two dados and such to me looks spammy, right? It looks clearly like what SEOs have been doing since the beginning of time. Right? And so I am 100% behind the entity based SEO, which is about building the brand building the entity and you can pass location relevancy keyword relevancy through what is posted on those profiles. What's your opinion Marco? I'm calling it entity based, worry less SEO. And so that's it. Say I know your brand is your your entity is your brand. Your brand is your entity.

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Get as many of those as possible. And for those who don't know, if you like if you go to a website like norm kn o w em calm, and you take a look in there, there's hundreds. And they'll do it for you. But think of all of these people, Apple and Google, who go and buy everything that they can with that name, because they're protecting the brand. You're expected to protect your brand to protect your entity, and it's perfectly okay. There's no need for you to do what it is that you're trying to do that gets done by dariya with the link building actually. Yeah, so so you leave it up to the master for for doing that because because he has a whole lot more experience than you do.

Is The Number Of Referring Domains A Factor That Could Make One Site Rank Higher Than The Other?

The next question was are there amount of referring domains a factor that could make one site rank higher than another? Yeah, they can be I mean, that's more traditional SEO, like backlink analysis type metrics, right? And that's one of the things that I would look at traditionally is referring domains. But it's not just a number. Referring domains, you know, you could have one site that has, you know, 800 referring domains and another one that has 30 referring domains and the one that has 30 referring domains is outranking the 800 referring domain site, because the 30 referring domains are much better, much more relevant, higher quality backlinks. Does that make sense? So, referring domains is one factor, but it's just a very small portion of an overall ranking pie, if that makes sense, right. It's a small sliver of what's required to rank and that's a metric that I really just don't even care about anymore, but it is certainly a factor it could be.

Marco: Well, let me go through the list again, right, Amazon, Alibaba, Lowe's, Home Depot, Walmart, you name it in the e-commerce space. And if these websites have millions of referring domains and Dadea is fighting with them toe to toe and outranking them in some of the keys with the money keywords that he's targeting. I'm not saying all because I mean, that's just virtually impossible. It depends on how much time he spends, how much power is going to push through. It depends on a lot of factors. But that just goes to show you that referring domains is really a non-factor or it could be all other things being equal, but nothing on the web could ever be all things being equal unless you're setting up a test where all things are equal. I hope I make sense with that.

Yeah. Okay, so we're out of time. I do want to run through just a couple very, very quickly because I see this one and I'm going to stop it at this one only because I do want to answer this and then. Sorry, guys, the rest of the questions are going to get answered. So Marco, if you don't mind sticking around for just another minute or two.

Marco: I'll be here.

What Are Your Thoughts On Word Clouds And Images?

Okay. This question is you guys said that Google reads words and images. What are your thoughts about word clouds and images? I don't know. I hadn't thought about that before. I mean, Google can read words and images. Now. It's gotten way better at that. I don't know what you'd want to do with word clouds, though. Marco. Do you have any idea what you're trying to accomplish here?

Marco: Why?

Bradley: Yeah, I don't understand the reason for that, really. But

Marco: so are you trying to get Google to read? It depends on whether you've layered the word cloud or else Google will not see the words in the images and word clouds. I'm pretty sure I'm not layered.

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Yeah, it has to be in it in. These words have to be done in such a way that Google can actually read them and you can go to vision. I think it is a Google vision cloud.google.com to go to Google vision, right? Or cloud.Google.com. Vision, I forget what it is just Google it, man. And you can find it. And you can play with images. And you can see exactly what you receive in your image.

Bradley: Yeah, yeah, that's it, go test it. And Google does give you a test environment for you to be able to submit images and then it will tell you like, what it's interpreting from those images, what kind of data it can pull from it, including words and everything else.

Marco: And it's free to scroll down. If you don't see it. If you don't see where to enter, where do you drag and drop your image, just scroll down, don't sign up for whatever it is that they want to make you pay for. It's totally free. Go use it, abuse it. Have fun.

Where Should You Link An RYS Drive Stack?

Next question, and like I said, I want to answer this last one from Troy here and then I'm going to wrap it up, guys. Hello, everyone. Thank you for answering questions and an RYS drive stack where can and where should you link to and from?

Well, the drive stack should be linking to your tier one, your primary assets right your money asset, your money, money website, your primary digital asset. Google Maps, if you using maps, GMB website, all your tier one entity assets, syndication networks, all of that, right. That's why when you order a drive stack, you submit as many of your tiers one entity assets as you can to have them built into the stack. Where do you link from? You mean as far as like, what we do if you need to build links to the drive stack, it's everything from files to individual files to folders to the entire stack to the G site, all of that. So all of the above right to everything. And again, disorder, those are empty. Why? Because that's Dadea, our link building manager has really just mastered the link building packages that are specifically developed for the SEO shield, drive stacks and our methods. So any questions and answers on that?

Marco: It's called the spider web silo for a reason, right? It just goes everywhere and they push power everywhere. If you're trying to build your own and you're in our way as training that I mean that's the only way that you wouldn't be trying to do your own. Then just hit me up in the always reloaded Facebook group and I'll be happy to go more in-depth into this question for you drop the question in there.

How Do You Get Violators Removed To Level The Playing Field?

Okay, this is the last one guys I gotta wrap it up because I gotta go. But then the question from Troy that I wanted to answer was afternoon had a conversation with the Google rep about GMB and exposing competitors who violate the terms of service and have multiple listings having different phone numbers and city locations other than suggestions and requesting changes or removing the business. How do you get violators removed to level the playing field? I don't ever have and I never will. I'm just letting you know that. Be 100% transparent with you guys.

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I've never once ever submitted a complaint or done negative SEO to anybody. Period. I've had other competitors rat my lead gen assets out and had them suspended and I've thought I've seriously considered negative SEO and because I've had like a tree service contractor report one of my lead gen sites and it got taken down got D indexed and everything else. And, you know, I thought like, Man, this guy has no idea who he's messing with. Do you know what I mean? Like I could have just rained fire and fury on his ass, but I didn't because I don't do negative Seo In my opinion, it's bad karma. Karma will come back and bite you in the ass. I don't care whether it's competing with your business or not true. I'm not picking on you, buddy. You do whatever you want. I'm just letting you know I've never once ever ratted on anybody else, or done negative SEO and I never will because I feel like my time is better spent being productive producing assets than getting revenge or taking out competitors in a way that I would want to be taken out? Does that make sense? So I just wanted to be real clear. That's why I wanted to answer that. And again, Troy, I'm not picking on you. You're free to do whatever you want. I'm just letting you know my own personal experience with this is I do not do negative SEO. And I also don't rat out competitors, period understory. So Marco, idea?

Marco: I have a question for Troy. Are you 100% abiding by Google's Terms of Service? Because if so, the shit that we talked about here is not for you. Cuz because I, I could care less about Google's Terms of Service. I could care less about what John Mueller says, I could give a fuck about Google. As a matter of fact, I'm very fun to say, Google, I don't care. And so yeah, it's not you, you do whatever. You do whatever you want. But if I were to report these competitors, I'd have to report myself because I'm doing the exact same thing. And I'm like, dread Yeah. Like sometimes I just feel like I'm gonna make this guy a porn queen. If he keeps fucking with me, and don't think I can't, because I could totally change your semantic relevance total. And it'll take about a week, and you'll be appearing for best porn star 2020. So, but then again, why I can spend all I can spend that effort building other assets and make more money, and then just forget everything else. So my question to you, are you 100% abiding by Google's Terms of Service, so you can feel good enough about yourself, where you can go to a Google rep and say, This guy is violating your terms of service. If you can say that more power to you. And if you can't, then I don't know why you'd be doing that. I don't abide by Google Terms of Service at all.

Bradley: Yeah. So again, it's just personal preference guys, and I'm not looking down or, you know, condemning you grew up with, so I'm just letting you know, I personally have never done and I've really considered it before when I've had had experiences as I mentioned, but I decided that my time was better spent built working on something that's going to produce revenue not getting revenge. Does that make sense? So anyway.

Marco: Yeah, no, I mean, if that's the way that he chooses, and a lot of people choose to try to abide by everything that Google throws at you, but just remember this, what Google says is okay today may not be okay, tomorrow, they keep changing the game. I don't even bother. I've never read the Terms of Service and I don't care to and that's just my personal preference. Nothing. It has nothing to do with Troy.

Right on. Well, everybody will thank you for being here. We will see you guys next week. See you next week, everyone. Thanks, guys.

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Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 273

By April

Click on the video above to watch Episode 273 of the Semantic Mastery Hump Day Hangouts.

Full timestamps with topics and times can be found at the link above.

The latest upcoming free SEO Q&A Hump Day Hangout can be found at https://semanticmastery.com/humpday.

 

Announcement

Hello everybody and welcome to Hump Day hangouts. Today is the fifth of February 2020. I'm still working on saying 2020 so that's why I got off well slow but you guys but I keep finding myself right in the last year but I guess that's just the way it goes. So anyways on to more interesting subjects like answering your questions and seeing what we can help everyone out with. But before we get into that, I want to say hello to the guys. I got some short announcements and then we will jump into it. So starting on my left here, Bradley, how are you doing today?

Bradley: Fantastic, man. I've been recording videos all day for the 2xyouragency stuff. Man, I can't believe we're selling it for what we're selling it for. That's all I gotta say. A lot of content, man.

Adam: If you're gonna say that but I'm going to say go to 2xyouragency.com.

Chris: Just increase prices.

Bradley: We're only three weeks into a 12-week course, man, and it's just a massive amount of value. So anyway, I hope you guys take advantage of our stupidity.

Adam: Well, what Bradley meant to say was, we help digital agency owners get more clients, grow the revenue and scale their teams. All right. So you know, two big things that we find important and I know Bradley's joking around. But you know, we want to work less and earn more and not that we want to do nothing, but we want to spend our time doing the things we want to do. All right. And that's what this is all about. So we've heard that commonly, from a lot of you guys who are listening, and then people, other people out there, we've talked to you, you know, those are the three main things that we can help you do so that you can work less and earn more and spend time doing what you want to do.

Bradley: Yeah.

Adam: Chris, how you doing, man?

Chris: Yeah, like I'm suffering like the temperature struggle here. About 10 days ago, it wasn't the mountains -17 degrees Celsius. So until for the whole weekend, and until Monday, we had about 19 degrees plus and then Tuesday, a big storm came. And last night we got about half a meter snow dumped out and it's fucking cold again. So I'm surprised that I'm healthy and like not like having any cold or something like that. But yeah, I don't know like other than that. Life is good.

Adam: All right. Well, speaking of the cold, Hernan, how are you doing?

Hernan: I'm doing awesome, dude. I'm doing awesome. I'm feeling like shit, but here's the deal. Okay. Okay, so do two quick things. Stop laughing. It sounds funny. All right. So quick, two quick things. Number one is that thank you guys for the amazing support for the launch of 2xyouragency was awesome. So thank you, guys. Thank you. Thank you. Thank you. We're pouring a lot of value in that Semantic Mastery style. We're trying to over-deliver 2xyouragency.com. That is number one. Number two is that last week, I went to Funnel Hacking Live and I had the honor and the privilege and the pleasure of getting, on behalf of the whole Semantic Mastery team, the two comma club that we made that possible. Thanks to all of you guys. So I'm feeling like crap, but I'm super proud of the team that we have here. And I'm super proud for, you know, and I don't have words to thank you, guys, everyone that's watching the YouTube channel, subscribing, commenting, sharing, you know, buying our product supporting the brand. It's been quite a ride. And you know, last year, we were sitting with Adam in Nashville, Tennessee, and I was like, dude, I think it would be pretty awesome if we hop on stage together to come to a co or and then lo and behold, we got it. So anyway, I just wanted to say that I'm super proud of that. Super proud of the team. And thank you, guys. Thank you. Thank you.

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Adam: Awesome. Yeah, I was too cool for school to go up there with Hernan. I was hanging out in Puerto Rico for a little while. So I had to miss that. But now I'm really glad I didn't go because apparently I would have gotten sick as hell. Yeah.

Hernan: Yeah. So I went in, I took a bullet for the team, but also, we might have I also got to network with some awesome people, some awesome entrepreneurs, so we might be having them on subsequent hangouts moving forward, so that's gonna be a blast to some

Adam: awesome good stuff. All right, and Marco, how you doing today?

Marco: Oh, dude, I'm stuck here under almost 20 inches of sun. It's horrible. Look outside in and not a cloud in the sky 82 degrees. It'll be around 60, At nightm it's terrible. I tell you don't anybody come here. For any of this, you don't want it. You don't want paradise, trust me. But what I'm going to do those I'm going to go on a record like to the new house that I just moved into over, there's a green area and I got two volcanoes in the background to just big mountains. So I'm going to go and do a quick live stream so you guys can see where it is that Marco because it doesn't get any better than this, man. Eighty degrees in the during the day 60-65 at night. And that's life guys and what we're trying to do. You live is that you put whatever you're POFU is, it doesn't have to be this. You could it could be that you want to go to Antarctica and set up camp there me you're more than welcome. That's your POFU, we're with you. And we will help you get there. That's our whole point right behind all this, the 2xyouragency and all of the products and services that we provided so that people can get to the point where they can say, I'm going to do what I want to do rather than what I have to do, to see how the hell I'm gonna make it to the end of the month. I'm going to pay my bills. We don't want your living that life. We want you living a life where you work less, make more money, and then you could do whatever the fuck you want with your money. And I'll leave it at that.

Adam: Fair enough. Well, I don't have too much to add on to that except to say let's see, nice and sunny. It's nice to be back home. I enjoy traveling a lot but I don't know about you guys. I enjoy getting back into the routine as well. Having the flow you know kind of getting out starting my day having that after a week or two on the road and start getting kind of tired and like Okay, I'm ready to get back to it now. I see Bradley shaking his head you feel the same right?

Bradley: Oh my god, dude, there's so much freedom in routine, I swear to god like I don't know how you guys are not and you and Chris do it because you trappy the three of you travel so much and work and I just can't do it. I can't get motivated. When I'm away from my work environment. It's very difficult to stay focused for me when I'm outside of this environment. And so, you know, like I said to me, I'm like, I feel so out of sorts, even taking a vacation you know, coming back and getting back into my normal routine is like liberating you know, so I don't know I get stressed out when I'm on the road. You know when it comes to working stuff so

Adam: but I also see Bradley not being stressed out on the road and that's it perfectly live. If you want to see Bradley unchained and hit him up for some good off. Off the record info, you need to come to POFU Live. We've locked down. We are going to be in Boston this year in 2020. It's going to be. I forget the exact dates but I believe it's the last weekend in September and so now is the time to go ahead and lock in your tickets. We're limiting it to 25 people this year. So if you go to pofulive.com, you can grab your ticket early.

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I've got a couple more announcements I want to share with everyone. You heard us talking about double your agency. If you're new to us, or you're new to Semantic Mastery, then you know, there are two great places you can get started with us. You've already found the first one and that's Hump Day Hangout show up every Wednesday. If you can't make it live, you can always ask the question on the page, and then check out our YouTube channel for the answers. So go ahead and hit subscribe on the YouTube channel. Stay up to date with all that. But like I said, we help digital agency owners and consultants get more clients, right? Grow their revenue and scale their teams. All right, so that you can work less and earn more if you want to know more about that. Just go to 2xyouragency.com. All right, and then additionally, a lot of people ask us, you know, Hey, you guys have a step by step process for maybe working with aged domains or how about a new website or how do I use YouTube channels or how do I do GMB stuff? Go check out the Battle Plan if you don't have the Battle Plan yet, you can find that at battleplan.semanticmastery.com. And last but certainly not least, if you're doing done for you services or you're working on your own projects, or you're working with clients, you need to be checking out mgyb.co. Stuff like link building, the SEO shield, which if you don't know what that is, head over there, find out press releases, there are more services come in, that's just the tip of the iceberg. But make sure that you head over there, and you're putting that to use and that falls into line with what we're teaching at 2xyouragency.com, you know, as part of the fulfillment and getting yourself out of the fulfillment role and really, and really trying to run business. So with that said, you guys, is there any other announcements before we dive into the questions?

Marco: Let's do this man.

Bradley: All right, let me grab a screen. Standby. Can you confirm?

Adam: Good to go.

Does The Middle Option In The RYS Drive Stacks Refer To The Classic Or The New Version Of G Sites?

Okay. So looks like Justin is up first. He says for the RYS drive stack. He's been really active in the Facebook community too. So pretty cool. I love it when people come in and you know, are active and engaged because that's how you start to grow. Right? So that's awesome. Justin, he says for the RYS drive stacks for the middle option with the old slash new Google Sites. Is that referring to classic? So you must be talking about when you order from MGYB, he's asking is that referring to classic/new versions of G sites, both newly created or an aged site as well as a newly created site. That's the versions, they're both going to be new.

But we're talking about classic plus classic Google Sites plus the new Google Sites. Marco was talking about new Google Sites just yesterday with … I saw I'm going to say then, but there's a so so it's both in both new sites, but one is on the newer platform. Any old in the other side is on the old Google Sites. So it's not about aged in new sites if that makes sense.

How Does The Twitter Account For An Extra Hundred Bucks Integrate?

Bradley: Last part of that is how does the Twitter account for an extra hundred bucks integrate? Thanks and Marco I'll let you take that one.

Marco: Uh, that gets tied to your branded Twitter account. So it becomes a secondary Twitter account that retweets tweets from relevant sources, right? That trusted, authoritative, relevant sources in Twitter, so that your tweets are combined with those relevant, trusted, authoritative tweets so that you draw authority from those and it goes into a tiered network for just your tweets. So that's what that is. And that's why we charge extra because you get a persona network, right? A tiered persona network for your tweets and additional tweets to bring back all of that relevance to your website, to your project to wherever it is that you're sending people when you tweet, your tweet will contain links, it'll contain information is going to contain, I don't know, videos, maps, whatever it is that you choose to tweet out. And that's how you would use that.

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Bradley: There you go, Gordon's up sup, Gordon? He says, Hey, guys, I have no questions for today. Oh, wow. That's a rarity, Gordon. He says, even though it's a little bit late, and I just wanted to wish you much happiness, good health and continued success and prosperity for 2020 and beyond. And also to again, declare a heartfelt thank you for helping your customers by sharing your knowledge with us on these hump days. You're the best that would be a good one for the testimonials, guys. Thanks, Gordon. We always appreciate you coming in and participating. You've been a member or in the audience for many years, a participant for many years, I should say. So thank you for that. We always appreciate you as well. And here comes another superstar, Muhammad. What's up my buddy? Who said thank you, Al Gore, was turned on to

Should You Use A Unique Title Tags For A Crowded Industry?

and Mohammed, he's another superstar. He's been in and out of the mastermind but he's growing which is awesome. So what's up man? And he says, hey guys when it comes to the title tags for a crowded industry, do I have to have a unique one my car dealer client is in a big city and all the page one companies seem to have some variations of new cars in city or new that new comma used cars and city. Usually, I try to make my title tag stand out, but in this case, should I just copy what the competition is doing? It's my focus on uniqueness even justified, I don't remember learning it. Okay. I'm going to give you my opinion on this and I'm sure that there are probably some differences from some of the other guys.

When it comes to title tags unless it's a blog post. If it's a page where you know, for lead generation, I just use the keyword whatever the primary keyword is that I'm trying to target for that page becomes my at least the first part of the title tag. I might include a phone number in the title tag as well as the brand, right? But the first part of the title tag is going to be just that primary keyword, not a modification of it. It's just the primary keyword, then I'll have the phone number then the brand or something, some similar variation of that. But it's always just the primary keyword where I try to have to stand out as in the meta description, right. And that's where I try to write, you know, I do a lot of Google Ads now. And so I have the benefit of split testing a lot of headlines and descriptions. And because of that, I tend to try to write my meta descriptions as ad copy, so it's compelling. So that's what I try to do to stand out. And the reason why I say that is because I want that keyword and the SEO title is a significant ranking factor for a piece of content, at least in my experience, and I've kept at that process for many years now. So I always want that primary keyword as the title, the first part of the title tag two, and then I'll use the ad copy or excuse me, the meta description, optimized that like it's ad copy to try to entice a click. And that's typically how I do it.
But I'm sure some of the other guys have some other input to put on this. So just to clarify, Mohammed, my opinion would be to do what your competitors are doing when it comes to the title tag, but then try to make your meta description stand out as much as possible. And one of the ways to do that, which may be Marco can touch on this a little bit more if he doesn't get mad at me for saying this, has to include jump links because they can get pulled into the meta description. Remember, if you have a piece of content and you have like a table of contents, you have jump links within the content, those can actually get pulled into the meta description so it extends your search space, right? The real estate that you take upon the space on and plus it also draws the eyes to it because it's got a blue clickable link right from within the meta description. So those are also things that you can do to help us kind of stand out. Marco would say you?

Marco: Well on understanding how the algorithm is working right now how it was tweaked how they're trying to cater to NLP and any neural matching this is when you really have to focus on why brands are becoming more and more important as we go into the Semantic Web. Yeah, you could do it like that. You could do it just focus on the keyword like you said to include the brand and the exact match keyword but the broad match right. So if selling new cars and your domain has new cars, new cars com, so you can't go new cars, com new cars for sale, it becomes nearly impossible to avoid over-optimizing everything on your website and if you had focused on your brand, which is usually a name, probably a family name, right? And plus, and then the carmaker, and then the location, model, you might want to include the model, if it's opposed for whatever it is, however it is that you're trying to frame it, it would be a whole lot easier if you concentrated on the brand. And then once you're focusing on the brand, to do as much as you can for the entity of that brand around the web, so that now you're setting yourself up to two ways.

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The way Bradley said it becomes unique. Your description is in fact, your ad copy, because you're in front of a user, and that user is going to look at these results. And the one that catches the eye is the one that's going to get the click or the one it's just sometimes that they go to that first one. There's a lot of people that will go multiples, and that there's a lot of people where you get that bold, right those descriptions and those titles in bold and maybe that'll catch their eye. This is why it's so important to have that keyword that you're focusing on. But if you're focusing on brand, you're not going to run into over-optimization issues. So you have two things, you're taking care of that ad copy. You're taking care of that title and that description, and you're taking care of your entity so that in every way possible, you just differentiated yourself from everyone else in the industry that's doing the same damn thing. And so now you're giving the bot a reason to choose your entity over the others when… I don't know how deep I can get into this, Mohammed, go look at the charity webinars because I went deep into this and into the entity into the fact that all Google is doing is it's comparing. It's comparing entities. It's in a relational database and it relates all of the entities to one another. And all of the whatever vectors it has for that entity, vectors are simply numbers, right? This zero to eight and so whatever it has in its system and its servers, when it's looking for the entities, which one matches the entity the best, or what it thinks the optimal entity is, if yours is the closest to that, it's going to draw more attention from the bots. It's gonna draw more love. That's why our @ID pages work so fucking well because we're just feeding the bots all of the information about our entity and we do it over and over and over again. We loop it, we scoop it, and it has no choice but to do what we want it to do. That's why I'm surprised that he's not back in our mastermind already asking not only these questions but going deeper into this because we go a whole lot deeper about the entity and all of the different things that you could do to trap that body in there. And just to set yourself completely apart from everybody else. It's part of our SEO power shield. And as part of what I'm calling worried less SEO, we just don't worry about updates. It doesn't matter. We don't care what Google does, because we're already optimized for Google. Even though Google says you can't optimize for natural language processing and AI. Yeah, and I call that bullshit.

Bradley: Yeah. I love that you can't optimize for the new updates. Okay. All right. The people that say that just don't have a Marco on their team.

Would It Trigger A Penalty If You Publish An Address For A Service Area GMB Page?

Anyways, Troy's up. He says, Hello, I have a client's plumbing GMB since he wasn't ranking in the three pack he added the physical location of the shop which is also the NAP on his website to the Google My Business as well as leaving the service areas listed are already listed. The Business Services at home and not at the shop location right it's a service area business meaning the Business Services customers at their location, not at the business location makes sense service area business. How is this going to hurt any listings or rankings should the address be taken off yet?

It should. And the reason why is because it's clearly stated in Google's terms, Google My Business Terms of Service that states if you are a service area business, you should not publish your address. There are some exceptions to that.

Which sometimes, by the way, you know, there are some algorithmic or automated suspensions that can occur from that. So, I'm surprised. Well, I mean, I'm not, I'm not surprised that I'm kind of surprised that it didn't happen already, because I have heard of people adding the physical location for a service area business, and it auto suspending it. So if you didn't get hit with that, that's a good thing. I would go in and remove that service area, or excuse me, the physical location from being published. And that's because of the Google My Business, Terms of Service state that if its service area business, you're not supposed to publish the address. There can be some exceptions for that, such as for example when I've used this example in the past like a kitchen remodel Kitchen Remodeling company, I may have a showroom, right? Kitchen Remodeling happens at the customer location, not at the business location. However, they may have a showroom where people can come in and see, you know, kind of mock kitchen designs and things like that. So that's, that's an exception where, and I've actually had a client that we had left the service, yet it was a service area business, but we had left the published physical location because they had a showroom, and it got suspended. And we had to contact Google My Business support and, you know, state our case, which was that they had a showroom, and they reinstated it, it was fine. It was fine. It was just a matter of, you know, going through proper channels, but it got reinstated. It was fine. But I just wanted to point that out. I would not publish the address for service area businesses unless it's one of those rare exceptions. Okay. And that's because they told you not to do that and I've seen it firsthand gets suspended because of it. Okay, any comments on that guys?

No, I agree in terms of service violation you can get yourself in a lot of trouble for that. Yeah.

Is It Okay To Upload Images From The Customer's Location Or Should You Geotag Them With NAP?

So here's another one from Troy and this is a great question. He says another one field techs plumbing. The plumbing techs taking pics out at service area jobs will upload directly to GMB and Instagram account since taken by phone and geotagged to that residence location so geotagged from where they took the photo right? So it's got the GPS data embedded in the imprinted on impressed upon the image okay as part of the metadata. So, is this the best way or should all pics be geotagged with NAP and then uploaded to GMB now? Because now you got conflicting data, right? If you take a photo that was taken on location at a customer location for service area business, and then you wait to upload it till after you've geotagged it with additional NAP data, doesn't that cause conflicting Geo Data on that one image, right? How can that image be taken in two different locations at the same time, it can be, right? So no, don't do that. The benefit that you're going to gain from taking photos on location and uploading using the GMB app, by the way, is that it uploads that GeoData from and it starts to paint a picture, right? It starts to prove to Google, that you're in that service areas indeed, where you're conducting business, right? If that makes sense. And so that's one of the ways that we talk about local GMB Pro.

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And that's about as far as I want to talk about it, but and how to expand a map area footprint, if that makes sense. And I don't mean footprint in a bad sense. I mean, in a good sense, and how you can expand your maps, listing exposure to areas outside of your immediate proximity, right, if that makes sense. Again, remember, over the last year, there have been two occasions that I'm aware of where Google is tightened to that proximity part of the algorithm, the proximity filter, they've narrowed it. It's happened two times now in the last year, one within like the last three months or so two or three months. So the proximity issue is getting harder and harder to overcome. But that is still the way to overcome it is by uploading photos from that are taken from mobile devices in the service area. So out across the areas, and also as Marco teaches, you know, not just the metadata that is imprinted into the meta, you know, the GeoData that's imprinted in the metadata of the images by uploading them, but also by taking images of known landmarks and things like that can be identified by Google through Google Street View, and things like that Google Earth and all of that, that will also prove that it's within the service area. So those are two different ways that you benefit from that not by, you know, we talked about geotagging photos using stuff like geo setter or whatever, when you don't have somebody in the field actually uploading original photos that were taken on location right?

We only use the geotagging software to tag photos, when as a second, you know, the next best option is a second option when we don't have that first option implemented. So anyway, Marco, I know you want to comment on that.

Marco: Yeah, it defeats the purpose if you tag them from wherever the location is, but let's say where you work is different from location, wherever the job is just a contractor goes out to a house 10 miles away, does a job takes the pictures, upload them there.

And then Google has all that information, versus going there getting the pictures giving them to you, then you retag I don't understand why the whole purpose of this is you're giving Google information from the place that you want to become relevant or related to your business, right? So if it's 10 miles away, if it's 20 miles away, whatever it is, you want to make that relevant to you and to your business and the way that you do that is by taking the picture they're and uploading them there. If you upload them as some other place, and it's going to change the data and that defeats the purpose of taking them at the location.

Bradley: Yeah, yeah. And it's really cool. You can test this, guys, you can take a photo from your phone and upload it. Or you know, if you've got Google Photos on your phone so that it automatically backs them up to Google Photos I do. I've got an Android phone. So if you take a photo out, you know somewhere and then you go look at the metadata, it'll show you the coordinates where it was taken, like, it'll show you like a little Google map with a pin where it was taken. If you look at the little eye in the circles, so like the info, it'll show you like the data that it sees from the image. So it's pretty cool. It does that with videos too, by the way. So it's, you know, it's very, very powerful. And that's it. That's how you can kind of create a map for Google to understand like when I say a map like a surface area, by overtime you consistently upload images that are, you know, geotagged from where they were taken, uploaded through the GMB app, especially then that, you know, you can start to kind of train the bot to understand or recognize where your service area truly is. It's not just claiming it stating it in GMB. But now you're proving to the bot, that you indeed are servicing those areas because you're uploading photos that are proof, like with the GeoData. So it's a great question though.

What Is The Best Way To Index Links And Drive Stacks?

Okay, the next question is Hello there. Thank you for answering our questions. My question is, what is the best way to index links in general, and drive stacks? In particular, nowadays, mygb.co, our store, we have a link indexing service over there that works really, really well. It's like 10 bucks for 2500 links or something like that. It's ridiculous. So, you know, go buy an embed gig or excuse me an indexing gig over there and submit them that way. That's one way to do it. How else could do it, Marco?

I don't do it any other way. So I can't say, go do it some other way, I get my legs linked index by dead if I'm looking. If I'm testing, I might try different things. So maybe when we do the heavy hitter club, we can show people the different ways that you can index links. But why am I going to do all that work when it's not necessary? I could just go tell daddy, I need these links, links index, and then he's gonna take them, he's going to get about 60% or more index. And since he does multiple indexing runs, then then they the index over a period of time rather than all at once we had that question, I think, in the mastermind, so I want to make that clear to people that they don't have to worry about, I don't know 15 20,000 thousand links showing up all of a sudden, in their link profile. That's not how it works. He does it over a period of time so that they index 60% Plus, and then you have this great link profile and index link and you can push it even more power if you build tiered link building to those index link, and again, data can take care of all that.

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Nathan says just letting you know that some of the links about a plan still point to subspace links don't work. Well. Thanks, Nathan shade that. As I mentioned the last time I think you made a comment about the battle plan that's on the block for that's in the to-do list where after 2xyouragency training is done, that will be updated one thing at a time, my man, so thank you though.

Let's see what's next. Troy says I'll keep it going. Okay, Troy, yeah, might as well. I'm sure I said because there's no other questions, guys. And by the way, if we run out of questions, we wrap it up early. So it's up to you guys. You got questions, ask them if there's only a handful of you here. Feel free. Okay. Otherwise, we'll wrap it up early. I'm perfectly good with going back to finishing the training for 2xyouragency today. I've got a lot left to do.

Troy says I'll keep going page borders are trending in the IM world. This week are they like what type of page builders HTML fast loading pages or still WordPress, the client needs redesign and I'm pondering page builder because so much quicker to build Google more receptive to HTML now since they weren't a few years ago. So when you say pal, that's it hang on. Let me after that because I know Google is not now more receptive to HTML before. They've always been very receptive to it to HTML. The thing is that WordPress is so popular that Google does get and I don't care what they say, you know, they'll tell you no, but they do give WordPress. It's a little bit of a boost. Not much, but it's just so damn popular. But HTML has always worked really well, because of how fast it is. It's super fast and Google really likes that. I've worked in HTML forever, right? But 17-18 years, almost 17 years.

I've been doing this and it never stopped working. So let's make that clear. Google isn't any more accepted HTML now than it was before.

Yeah, and I really liked HTML, creating pages in HTML because it does they load super quick.

It's not that hard to it's just when you have to have dynamic stuff and you know, database and all that I like, I'm not an HTML nerd. I just use notepad plus as an HTML editor. And but I like using HTML pages because they're quick loading and that kind of stuff. So anyway, uh, page builders are trending HTML, fast loading client needs a redesign.

So I don't know really what that what the question is there. You know, it's up to you.

WordPress still works. You know, I'm not crazy about WordPress. The only reason why I still use WordPress is that it's it is, you know, like, I know it and it makes it easy for blogs and things like that, but I also don't like WordPress, because of how many fucking updates there is all the time in that ridiculous. It's just stupid. It's just stupid and when you have so many damn sites that you manage it just you know, it's just a pain in the ass. And even if you use something like main WP or whatever, they always end up being issues and every time there's an update, you know, one or two sites out of the dozens and dozens that you manage end up having some sort of conflict and, you know, it's just a pain in the balls. That's why I try to run WordPress sites as light as possible, right? So the like, as little as few plugins as possible, and that kind of stuff because it's just a nightmare dealing with on a regular basis. So, you know, pick and choose whatever, whatever you feel most comfortable with. You know, I still would build a new client site on WordPress just because of the ease with which I could build it. And then add content and all that kind of stuff. But I do like HTML for the various reasons that I just mentioned. Now that depends on how proficient he is with HTML, you can build a WordPress hybrid with HTML, right? And you can type HTML pages to your WordPress. That's not a problem.

Yeah, it just depends it depends on on on how far you want to go with it. But I can tell you right now that you can rank WordPress, HTML, and literally just about anything on the web, if you work the entity guy says edit if you're not doing entity-based SEO right now, if you're worried about which builder you're going to use, rather than how you're going to set up your entity you starting off on the wrong foot. Yeah, I agree with entity-based SEO. It's for the Semantic Web is that the bot is looking at. You're not doing that you're fucking it up.

Nicely said. Nathan says Troy takes the photos via the GMB app on the iPhone. Google loves those photos and you will get more eyeballs on your GMB. Yeah, it doesn't have to be the app on the iPhone. It could be on your Android to just the GMB app period. right, that's the point of load. By the way, you know, you can, you can give your field techs access as like a communications manager or whatever they call it a so that they can upload directly to the GMB as a contributor, which means they could not only upload photos, but they could also post GMB posts from through the GMB app directly to your GMB profile for the business. However, you can also upload photos and still get the benefit as a guest like so. In other words, a guest uploaded photos. So even if your texts that field technicians didn't have manager access to the GMB they could still take photos and upload them with the geotag data, right metadata directly to the GMB as guest photos, user-generated photos right and it still has the same benefit. The only difference is you don't get to add create a post from it with a call to action and squeeze keywords and such. But that the image SEO still has an effect even as a guest upload, right a user upload as opposed to a manager upload. Okay.

Troy says, Thanks, Jen. It's always great. How's it been a few weeks and just saw the pricing on 2xyouragency? Agree with Bradley, you're nuts. Going to sign up before your sanity comes back? Yeah, Troy, you think I'm nuts? I think I'm nuts. Because I'm the one spending all this time doing all the videos and it's a lot of fucking time will tell you that a lot of time and I got nine more weeks to go. So anyways,

How Do You Generate More GMB Calls For A Client With 4 Offices In Different Cities?

Next question. I just landed a big client who has four offices in different cities near each other and my main objective is to generate more calls from their GMB pages. So I figured this is where I can show the biggest and fastest results. I was thinking about doing a big SEO shield for the brand first and as local SEO shields for the specific GMB pages. Any better idea?

Well, yeah, I mean, you can do it all underneath the one branded shield. I think I'm pretty sure Marco is going to suggest that and I'm going to let Marco take over this one, I would, I would assume that you can push all of that through the primary SEO shield, which would be your drive stack and all of that. And then you can create location-based optimized folders within the stack instead of having these different stacks and all of that you can do it all under one and you actually get more power out of it that way than having different stacks, at least through my experience. Marco, this one is definitely yours.

Marco: Yeah, well, I mean, we're thinking brand, I was supposed to be thinking brand, we should be thinking brand. If we don't. Right now, like what I'm recommending to everyone is thinking of a catchy name because you know, women's shoes. Chicago is not a brand. That's a keyword. Right? New women should just, those are not brand. Think of brands think of a name that you want for your company that's catchy and that's going to last right? It's going to stand the test of time. Why? Because if you hit that one, you got that unicorn. If you got that one that for whatever reason, becomes the keyword for the niche. Then not that's an ATM, that's a 24 hour, 365 ATM, it's going to pour money in your pocket and your client, hopefully, it's your idea. But that's the way you should all be looking at the project even if you have to do local which is a brand plus location plus keyword association, you're looking at the brand always. So even if it's different cities, that should be one main office, right? McDonald's they differentiate between McDonald's Corporation and then the franchises and the franchisees and then everything else that McDonald's does. It's not one McDonald's in one place and then another one in orphaned in another place or whatever. No, it's all one big brand.

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Look at how the big boys take on the internet. Look at how they set it all up, look at how they set up the franchise model or the multiple cities, multiple office model and do the do that they do. Because if you don't, you're going to be left behind. If you start now and you starting it off, right and you're working, just praying, just from that aspect, then you're going to know that everything that you do needs to relate to that brand and to everything that's under that brand. You claim your footprint, right? You're going to claim all your social profiles you go and everything that excuses me, everything that you set up, should be with you looking to create that brand plus keyword association. Not everyone is in the eye and I talked about this during the charity webinars, not all of you will be able to make your project the next Amazon, or the next Google or the next, whatever, but you should be working as if that's going to happen. And the way that we can push power right now the way that we do things at Semantic Mastery. It's a wide-open field. It's even it's an even playing field. So that I'll be we saw the test cases in, in our mastermind, where Dadia went after Amazon and he's fighting Amazon, Walmart, you name it, in the e-commerce space, and he's carved his niche. He's there and the client is happier than a pig and shit.

Bradley: It's impressive. I mean, in such a short period of time, to like with ecom to take on Walmart and Amazon and be competitive with them in such a short period of time. It's absolutely incredible. It's impressive. So anyway, there you go. And yeah, you know, what's interesting guys in the 2xyouragency training, the Double Your Agency training, you know, like I said, I should finish today we this training and it's all about the first four weeks is about to extra pipeline. It's about increasing, filling your pipeline full of leads, prospects so that you can never have to worry about revenue again for your agency. You can not only sell more clients, close more clients generate more revenue but you can also cherry-pick the best ones. Because the problem is if you only got 10 leads coming in your business, you know, you are desperate to try to close as many of those 10 as possible and it comes across in everything that you say your actions, your tone of voice. Everything it comes across as desperate because you need the revenue and you only got 10 prospects to talk to. If you had 100 prospects to talk to be completely different psychology. So anyway, I taught the reason I brought that up is that the whole first four weeks is about building your brand. Exactly what Marco was talking about, but there is an SEO benefit to it. But I'm not talking about building your brand. In SEO terms, there is a portion of that where I talk about it, but most of it is about building your brand so that you become synonymous with whatever product or service it is that you're trying to promote.

So for example, I talked about niching down, that's how I prefer to do it, I think it's much easier to scale an agency that way. So like associating your primary keyword which may be Tree Service SEO or like for me, for example, or Tree Service marketing or Tree Service, lead generation, whatever it is, with the brand name, and it's about building that brand in that association and so the whole first four weeks is about really building your own brand first. That's super important because that's how you start like Marco said, once you become once the association has been generated, not just within Google, but also within other within you know, prospects' minds, customer, potential target's minds that's like an ATM, it's a 24-hour machine, you know, cash machine that's just going to constantly deliver money. That's where you want to be for your own agency as well as for your clients, you want to be able to reproduce that duplicate that for your clients and have and help them become the branded verb. Do you know what I mean? Like, you want them to be the ones that are associated with their product or service in their local area. And the way that you do that is through what Marco calls entity SEO. It's about building that brand. And that's incredibly I mean, that's absolutely true. It's about branding, that's you want to kill it in SEO, build the fucking brand period. That's just the way it is now, and it's only going to continue to go further in that direction, in my opinion. So

Marco: Yeah, it's not just an opinion. It's what Google is telling you. I mean, that everything that they've come out with, and I'm just seeing this all over with people that just they have no clue. And it's all about into all of these people that saw drops in whatever they were doing is because their entity wasn't right and those who benefited or didn't see any changes, or because they're doing things right. To me, it's funny because the only way that we find out about updates is like when people come in on Hump Day or in our groups and tell us, you guys see that update? And we're like, No, no, but let me go and see what it's about. I know what it's about, I saw what it's about Google tells you, what is about Google tells you, I mean, almost to the letter what they want. And then John Mueller will go and tell you the opposite so that you don't know what to do. So you gotta go sift through all of that to get the right information, because you got a lot of people that are just spreading the Google word, without understanding what it is that they're saying without even understanding what it is that John Mueller is saying. Cuz a lot of times what John Mueller says and what he means are two totally different things. Don't pay attention to John Mueller. If you don't want to believe Marco that then don't believe Marco go and test and see for yourself. Whether what I'm telling you entity basis seal, whether that's what's working right now, and I guarantee you that you're going to get results. If you do the things right, set up your SEO shield, and then do the things that are in the battle plan that we recommend for your entity. And it's just a done deal. It's so simple, it's ridiculous. And you can go up against anyone I'm telling you right now that you can take on anyone in the internet space and when

Bradley: I think Hernan is gonna contribute?

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Hernan: Absolutely. Yeah, I was about to say on a different branding perspective, branding from the perspective of creating a brand to attract customers, not from the SEO perspective, that is something that I'll be contributing as well with, you know, which is going to be a brand new course for or an email prospecting course for digital agency owners. So basically, how to use my case, which is my wheelhouse, which is going to be Facebook. How do you leverage Facebook and Facebook ads, not the organic stuff, not the fact that you need to post 1000 times a day and be glued to your phone and you know, look like a teenager? Not we're not talking about that, right? We're talking about like doing real business. We're talking about doing real business, not influencer type stuff, but the real stuff. Because you also need to build and run your business, right? So, you know, my idea is to show you real quick how you can build a brand around yourself so that you can pipe those leads into whatever your sales process is, whether it is like talking to you, or if you have a salesperson or a call center, whatever that is. But I'm going to share with you guys how to do that in 2xa. That's going to be available, you know, next week for sure. So it's going to be in 2xyouragency as well. So there you go.

Marco: Yeah, no, I would just add to people that when you're building your brand when you're talking about your brand, it's that's something that you separate from your SEO brand. It's all your brand. Your brand is how you're going to do business, but it's going to be your calling card on the web, and you can't call yourself Joe Schmo from Kokomo anymore and expect to go up again when Google is benefiting brands. And so again, if you're not working towards that brand, towards becoming the keyword for the niche, right, like you said to become the verb in your niche, then you're not. Forget it, you're gonna have to do so much work. So much work to make it right, that you may as well just start doing it right, as right from the beginning, work on that brand. Think of that print, work with your client on that brand when they tell you well, I want the keyword in the city. No, that's not the way that you should do things you should think about your business and how it is that you want to present yourself to the customer to the client to people on the web. How do you want your brand to appear to the people who are looking for your products and services or whatever it is that you are selling?

Bradley: Yeah, anyway, that's, you know, guys, this what's great about this is. Remember, you're hearing from multiple agency owners here too. And we all have, you know, we all understand the importance of that whole branding thing. There's the SEO aspect of it, but it's all one and the same now you shouldn't separate the two. Building the brand, and SEOing the brand is one and the same. And so again, it's good to hear an opinion from Marco and from Hernan, and for myself. We each have our own successful agencies beyond what we do here at Semantic Mastery. So it's good to know that you know, we're speaking from experience, right, this isn't just theory.

Any Thoughts On The Erratic Movement Of Websites In Google Search Console?

Fitz says Good day. Good day, guys. Thanks for this forum. I noticed the three of my sites show in the Search Console are going up and down together. Why do you guess this is happening? They are in different states. Honestly. I have no idea. I mean, there's there could be a ton of variables there that you know, questions I could have about that fits that we're obviously not gonna be able to get to the bottom of right now. I can't imagine what would cause something like that unless they were all three sites were hosted on the same host. And there's some sort of hosting issue. I don't know how what the connection there would be. It could just be a coincidence. It's unlikely, but there's got to be some. I don't know. Is there any of you guys have any speculation on any of that? not really enough information there to go on. But no,

Marco: no, because we'd have to go and look at each one specifically and see how they're related, whether they're related to why Google created that relationship? Well, if Google created the relationship, why there's a lot of things that we have to look at.

Bradley: Yeah. Yeah, that's something would have to be investigated fits. Come join the mastermind and you can submit that to one of our mastermind webinars. And we'll be happy to audit it and look into it.

How Does Responding To Reviews Help In Ranking GMB?

Muhamed, What's up buddy says Hey guys, how does responding to reviews and GMB help things is it only good because its activity and GMB type of client was avoiding responding to negative GMB reviews and I'm prodding him to do so both for activity and reputation purposes. Okay, I think there's, look, we already know we can rank without reviews with none, right? So reviews can be a factor, but they're not necessary or critical, right? So in my experience, the reason why I suggest responding to reviews both positive and negative, I tell all my clients to respond to reviews positive and negative for two reasons. Number one, it's additional activity. Number two, it shows to your users, two people that end up seeing your brand that you're engaged with your customers, right or that the brand is engaging with their customers. And number three, because it gives you the opportunity to now inject additional keywords and location modifiers into a response because a lot of the time, I think about most reviews that customers leave, don't have any keywords in them whatsoever or location details, right? A lot of them are just saying, hey, it was awesome, thanks, guys. I mean, it might have like, you know, hey, they called these guys to come to remove a tree and they did a really good job, we really, you know, clean up afterward, it was great, I'll call them again, highly recommend it, but other than saying remove a tree, there's no other indication there as to what has been done. They're just saying that they did a great job, which is great. But what I like to do is have, you know, go in and in reply to that and say, you know, thank you for your kind words, it was a pleasure perform, you know, handling that tree removal job for you in Fairfax. You know, we encourage you to contact us and next time you have some tree care work, you know, or tree care needs or something right. So now you squeezed in multiple keywords, as well as a location modifier. So that's why I like to do that and I have all of my clients, you know, what I'll do is when I send out monthly reports, I have my VA always take screenshots of GMB insights and stuff like that. And one of the things that we look at is the reviews to see if any new reviews have been posted in the last month and if so have they been responded to? Because if not, then when I send the monthly reports to my clients, I mentioned that in the commentary in the email that I send my clients say, Hey, you know, I noticed that you got two new reviews this month that hadn't been replied to, here's the links directly to them, please go reply. And I send that to them. And again, and I've trained all of my clients to do exactly what I mentioned, which was to squeeze in a keyword and or location modifier or a couple of keywords if they can, and not a spammy way, but in a very conversational way. But again, it's not necessary. I think it's important to do it is something that will move the needle, but it's not critical. What do you guys think? Any comments on that?

 

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Marco: Yeah, definitely, man because people look at reviews the wrong way. People look at okay, I should have all five-star reviews and that's all I need to pay attention to and I don't need to do anything else. But the reviews and responding to reviews, well you're using the voice of your brand to talk to your customers. Again we go back to the brand, man. This is your voice, right? The voice of your brand reaching out to this dissatisfied customer because they came to you with pain. They came to you with a problem and you did not solve the problem. You didn't take care of the pain. So now there's a problem that not only did you not take care of that, but they have a problem with you and with your brand. So this is the perfect time to go in there and say hey, look, yeah, we fucked up. You're not going to say it in these words. But this is what I tell. This is what I tell the people when I'm in a consultation, and they asked me about reviews. Go tell the person that you fucked up and then you go tell them how can we make it right for you, help us make it right for you. So that may create a dialogue with this person. And then what that does is it makes your brand stand out from the rest. Not only did you respond, but you offered to make it right and now you're in an open dialogue with this person who gave you a bad review, and you're looking to make it right you know how that makes it look makes you look like you have the best customer service in the industry, it's actually a place where you can shine. Even though the review started out being bad. Just by talking to the customer and offering, look let me make it right for you. How can we make it? How can we help you? And sometimes that there's no fuck off, I don't need you anymore, right? But then that makes them look shitty. Because you're being open, you're being honest. And you're willing to help and you're willing to make it right. So that puts it back on them instead of it all being on you leaving that negative review just without response. No chirp, chirp chirp. Make it makes you look really bad.

Bradley: And on rare occasions, you can turn a negative battery review, what initially was a bad review, into a positive and end up turning that customer into a brand advocate. Exactly. It's a rare occasion that that happens. But if you bend over backward to make something, right that was a fuckup on your part or not, you know, whatever but if you bend over to make it right then sometimes you can turn that customer into, you know, an ambassador for the company because they'll go out and you know, sing praises about your business and recommend you to friends and family and such because they had what started off as a bad experience, but turned into a good one.

Okay, and so just keep that in mind. Remember, guys, think of setbacks, as you know, Napoleon Hill. I think it was Dale Carnegie that actually said it, but Napoleon Hill was the one that published it and you know, really made it famous. The quote, which was, for every adversity, there's a seed of equal or greater benefit, right. And so if you think about that, and it's funny, I'm listening to an audiobook right now that I'm really enjoying, I'm only in chapter two, but it's called Black Box Thinking. And it's all about how you know you if you take your failures and analyze them the way the airline industries do with the black box, right? They always admit they don't ever try to cover up mistakes or hide mistakes or try to downplay mistakes, they take all mistakes head-on, and they analyze the data and make it publicly available for everybody so that they can improve processes and improve how flights you know are handled and things like that. And so anyway, it's just an analogy to say, hit a challenge head-on. And that'll make you stand out and figure out a way to learn from that to improve processes so that it doesn't happen again. It will make it a stronger business stronger, brand stronger, stronger company. And so again, just think about it that way. You know, I love that statement. I say to myself all the time when I run into a challenge, something that, you know, if I mess up, you know, I fail, you know, have some sort of failure or something. You know, for every adversity there's a seed of equal or greater benefit. So just remember that. Just look for the way to improve upon a process when you've been notified of a setback or you know, an insufficiency or whatever. That makes sense. So anyway, all this is covered in 2xyouragency, guys. You should join it. And Muhamed, it says PS my situation is slowly improving, and I will take my stable place back into masterminds. And yes, you're always welcome. And the door's always open to you.

What Are The Potential Problems If You Have Multiple Keywords Floating Around Page 2?

Austin says, Do you have multiple if you have multiple keywords just floating around page two? What would you think about the problem maybe? Let's say the on pages type? Again, that's kind of a loaded question in that it could be a number of things. I could speculate on, you know, 18 different things that it could be. What I would recommend doing, if you say you're on pages tight, let's just assume that it is and you've got keywords that are floating on page two, I drive some damn relevant traffic to those pages. Because that is my go-to thing when you've done other on-page and you've done some off-page stuff and you're still struggling to get the results that you want. I found ART – activity, relevance, trust, and authority. If you can provide engagement activity to that you will see a significant movement. Right, it will definitely move the needle. And so what I would do is buy some traffic, some relevant traffic from Google to those pages and see what happens. That's what I would do. Any suggestions on that Marco?

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Marco: No, not without knowing the what off-page he's done. But it could be that the competition is keeping him from page one, right? It could be that he hasn't pushed enough power to those to go from page two to page one. So I don't know enough to give an opinion. But absolutely activity, relevance, trust, and authority is all you need. When you're sitting there on page two ready to jumping into page one but you really haven't made it yet. If you're on pages is right. And your entities type then the next step is the is off-page. What's happening off-page Yeah.

Bradley: Yeah, and you can buy some relevant traffic from YouTube. Although that's more for views than for clicks, you can get some clicks, and it will be relevant. But you can use the Display Network for Google ads for way less expensive than search ads and drive relevant traffic to your pages. And Google knows is relevant because you set it up through your audience targeting right. So you can set up in-market audiences, custom intent audiences, whatever, layer them, so you bind audiences. It's called layering. You know, you can do that as well. But my point is, now you're buying traffic to pages that from a relevant audience that it's an audience that you're purchasing from Google, right? You're tapping into a Google audience that Google is telling you is relevant. So you're buying relevant traffic directly from Google. And now those are relevant signals that Google is waiting higher than just some random ass traffic if that makes sense. Because Google understands there's already has a profile developed for those visitors, and it's already identified them as you know, a relevant audience before they even hit your page is my point. So again, those are highly weighted traffic signals. And I don't care what Google says about buying traffic from Google Ads doesn't help SEO. That's just like telling you that link wheels don't work and press releases don't work and guest posts don't work and all that right. How's that working out for you guys?

Alright, we're about out of time. Guys, I'm sorry. There are a couple of good questions. We're not going to be able to get to

Is Blogger A Good Substitute For WordPress For Blogging?

last one fit says is Blogger a good substitute for WordPress for blogging? Not really, because you're so limited which you can do with Blogger. You know, the self-hosted WordPress site gives you a lot of functionality. Blogger, I mean, it can be used, but you're limited in design. Well, I don't know. I've never tried to design within Blogger. I've just use default themes or whatever. So I can't answer that for sure. Except if it was a good substitute, it would probably be a lot more prevalent and I rarely ever see any blogs on Blogger that have any measurable amount of traffic. Any comments on that?

Marco: Yeah, let's say tested and little know how it turns out because it's I'd have to speculate since I've never used Blogger for anything other than links back to my content.

Alright, so Clint and decline, I don't know if that's your name or what anyways, you guys, sorry, I didn't get to your questions. If you post them in the Facebook group, we can try to answer them over there. Or you can repost them until next for next week's Hump Day Hangouts and we'll get to them there. But either way, sorry, guys, we didn't get to you but we are out of time. So thanks, everybody, for being here. Thank you, guys. Bye, everyone. Go get better, Hernan. Thank you. I'll try. Alright guys, bye everybody. See ya. See ya.

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Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 272

By April

Click on the video above to watch Episode 272 of the Semantic Mastery Hump Day Hangouts.

Full timestamps with topics and times can be found at the link above.

The latest upcoming free SEO Q&A Hump Day Hangout can be found at https://semanticmastery.com/humpday.

 

Announcement

Adam: Well, I guess we are live! Hey everybody, welcome to Hump Day hangouts Episode 272. I cannot see everyone right now. So I'm going to assume that Bradley's on my top left and we'll start with you and see how things are going Bradley, what's you up to today?

Bradley: Busy. Busy. Busy working, you know, working hard or hardly working now. I'm working hard. I've been working hard for the last couple of weeks, man. I'm, you know, after the holiday that you know, one month really fight, five weeks between Thanksgiving and New Year's not nearly as much gets done as I had hoped. So January is always like, and I'm sure everybody kind of tries to hit the ground running and that's what I'm trying to do. And it's been putting in long days like 12-13 hour days. Bbut you know, it's exciting because I'm seeing a lot of growth. So it's a good thing.

Adam: Good deal and not spoil one of the announcements or anything but I know you've been cranking out some of the content to 2xyouragency which we're going to touch on that but I believe the new stuff just hit today, right?

Bradley: Yeah well, we just got the training for this week to add it split up edited I don't know if it's actually been added to the members' area yet but it will be within the next 24 hours or so. And yeah so I mean it's crazy because I put two hours in last week on you know the video and end up getting chopped up but it was a nice long lesson. Then this week was almost not 90 minutes in total. So it's you know, I'm putting a lot into this for the inexpensive price don't let that fool you. There's a lot of really really good information in this so

Adam: outstanding, quote Well, I'm going to go in the order I remember it so Chris, how are you doing today?

Chris: Doing good. Unlike Bradley. I'm just like still recovering from a vacation from snowboarding.

I love your idea stays on it kind of through Christmas. You know do a little bit here and there and then go take a like a mid-January vacation. I think that's a good idea.

Chris: is also like half the price. If you going on vacation Christmas, everything is expensive. Right now every single stream, so good point.

Adam: Outstanding. Well, Marco, how you doing today?

Marco: Sorry, I was muted. I'm good. Can you hear me?

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Yeah, yeah, I am, would you actually, I see that you're living a taste of my life. Except for Costa Rica. Costa Rica is all that without the humidity. There we go. That actually that sounds amazing sounds about say, yeah, it's kind of it's a little humid for me. Well, that's except if you're on the coast, of course, because we have the Caribbean, which is the rain forests. So you can expect humidity and of course in the Pacific, but where I live, which is the Central Valley, it's surrounded by mountains. So think of Puerto Rico and all you're seeing but without the humidity, and that's Costa Rica.

Adam: All right. That's it. We're going down to Costa Rica. You guys got to do a Hangout from down there. Awesome. Well, real quick, you know what we touched on with Bradley. We were talking, he rather he was telling you about the training. And Bradley the series you're in right now what you know, we've got kind of three pillars of the training? And right now you've been. I don't want to spoil it. I'm gonna let you talk about it. But you know, you're talking about prospecting and getting clients, right?

Bradley: Yeah, well, it's 2extra pipeline is the first. It's cut the entire training is going to be three different sections. So there are two extra pipelines, which is really the first four weeks, then the middle is two extra results, which is about being able to get repeatable and reliable results. And in 2xyourbusiness is the last four weeks, which is about really scaling and learning how to and outsourcing and using third party fulfillment providers you know, that kind of stuff, so that you can really scale your business.

So the first section is called to extra pipeline and that's all about prospecting sales, developing successful habits, that kind of stuff. So that's really where we're at now. And I think that's, that had to be the first part because and last week's training was about mindset and developing successful habits because you have to have the correct philosophy, right? The correct mindset in order to stick to it and do what you have to do to be able to generate the kind of leads that your business needs in order to be able to pick and choose which kind of clients you want to work with only those that are the best fit, the ones you're most comfortable with. All that kind of stuff I hear too often from our members at their biggest roadblock to success is not getting enough clients that client getting, like, that's the thing I struggle with the most. And then I asked God, well, how many proposals have you made in the last month and you know, if you get a five out of them, they're, you know, they're doing really, really well. And you should be making five to 10 proposals per week. Do you know what I mean? And there's a way to do that if you if your prospect and you have the correct mindset and you build the systems and processes and that's really where, where we're at this for the first four weeks, we're two weeks into it. So we got about another two weeks of that to go.

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Adam: Good deal. Yeah. And then for anyone who missed out, you can still get in at 2xyouragency.com. Go check that out. People have already gotten started on the training, we got some really cool bonuses as well. So definitely, that sounds like what Bradley was talking about just now. Sounds good. And that's definitely something you should go grab.

Cool. So are we good? Do we have anything else?

Oh, we definitely do. We definitely do. So just real quick, I did want to talk, you know, we gonna keep it short this week on our I am before I run off here, but you know, we talked about it in the mastermind. We talked about it on Hump Day Hangouts, and you know, getting the services done for you. And part of what you're going to be talking about Bradley in 2xyouragency is how do you scale because, okay, let's say you fill your pipeline. Now, what do you do when you have, you know, you've gone from two clients to 10 clients, and part of that is getting the services and you know, not everyone we talked to provides SEO Services, but a lot of people watching listening right now I know do that and the place where you know you Yeah.

Don't ever tell anyone you know, you have to use the sole source. So you should rely on one thing, use the best services you have available to you. And that's part of why we developed Mt. wipey. There were services that we wanted to provide for ourselves internally. And then people started asking for them, we said, okay, well, if we can do this, then we can provide these services, we can train the VA is like we have previously, and we can offer these services outward. So you know, you don't have to wait till you have 10 clients. But if you have clients, then you know, you should be outsourcing it to MGYB, or if there are services that we don't offer, first, tell us so that we can create the services, but then, you know, find another provider to go do that. You know, and again, we just, we talked about this a lot, because it's important. This is one of those things that you've got to start doing if you do want to grow. It's correct.

Cool. So now we're, I think we're good guys. Anything else? Want to talk about real quick, and that was it for me.

Good. We got lots of questions. So let's get to the question. Sounds good. All right.

Grab the screen.

You guys confirm when you see it.

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How Do You Best Set Up Dynamic Phone Numbers For Different Citations?

Good to go. Good to go. Okay, cool. All right, so Roberts up first, he says business citations GMB allows for primary and additional phone numbers so that we can use a tracking phone number. However, other directories demand that whatever phone number used on the directory citation has to match the website. So if we were using a dynamic phone number swap call rail on the website, the directory citation phone number would never match the website. How are you guys getting up to the top 40 to 50 citations these days and getting the best use of call tracking numbers? Okay, well, the way that dynamic number insertion works, as I understand it because I do that with Google ads, but not I don't use the call rail code to do that I use Google Ads code to do that or and now I just you set it up really simply with Tag Manager. It's really easy to do now, but you used to have to add like a specific code to the site.

And it doesn't actually. It doesn't actually overwrite the number on the site unless certain criteria have been met like this like a lead source, for example, like coming through the Google ads, but I click through from the Google Ads platform when that when the page loads, Google will rewrite or display a different phone number, which is a tracking phone numbers for conversion tracking purposes, that instead of showing what the actual phone number that is published on the website is, so I'm assuming that that's how call rails work, or call rails dynamic number insertion works. I don't know that to be sure, because I haven't looked into it. But I'm assuming that that's how it works. And if that's the case, you shouldn't have any problem with the phone number matching the citation that's also on the website. Where the problem would occur is if you're trying to put a tracking number in the citation. That's not published on the website. That's not the regularly displayed phone number on the website. If that makes sense.

Because, as you just said, the citation directories, a lot of them are going to want the phone number that's actually listed on the web. So if they just go directly to the website, they should see whatever the phone number is listed on the website. It shouldn't be any dynamic insertion, right? If it's a direct visit, but if it's coming through a Google ad or something like that, then it should change. So my point is that you shouldn't have any issues. And the reason I say that is because I have, you know, a lot of different clients and lead gen properties that I have the dynamic number insertion Google Code on, but I also build citations, and I have no problem getting the citation and directories to accept the citation with the phone number that's listed on the website, even though I'm using dynamic number insertion code because the only time that that number change is when somebody clicks through from a Google ad if that makes sense. So I don't know that that answers your question, but I'm assuming that it seems to me like you're saying there's going to be a problem when there shouldn't be in my mind, at least if I'm interpreting the question correctly. Does anybody want to comment on that?

Marco: No, I think that was perfect. No, because let's move on. Yeah, you shouldn't have any issues man, seriously. But if that's incorrect as far as what up my analysis or interpretation of your question, then please clarify below. We'll get to it.

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Can You Use The Same Verified GMB Address For Different Business Entities?

Kyle says, Hey, guys, I have an affiliate website that I've been growing over the last two years when over the last two years and when I first discovered your channel, I created a verified GMB at my home address to solidify my brand entity. Now my wife wants to start a baking business out of her home. Can she still create a verified GMB? If so, under what address? Similarly, if I create more affiliate sites in the future, how do I verify a GMB for each of them? Thanks. Well, that's a good question. You know, if you'd have to probably talk about your postal carrier to make find out if they're, they'd be okay to do this. I haven't had any issues with it when we've done this in the past, but, you know, say like, what I would say your address is 123 Main Street. And that sounds more like a business address. But let's say that's your home address, then you could say 10123 Main Street, you know, one of 123 Main Street be so that it's like sweet numbers essentially. So that could be one way that you could use the same address for, you know, multiple GMBs without it because it would be unique at that point, right? Or you could even do something like that you could talk with your postal carrier to find out if they would still deliver the mail if you had added, you know, like an A and a B to the end of your street address. And a lot of times they won't, it won't cause any problems. I haven't actually heard of it ever causing any problems, but you'd want to double-check and make sure that your email is still going to be delivered. So that's one way that you could do it.

Um, the other thing I would recommend, though, is not to create additional GMB sites or GMB profiles for each affiliate site in the future, there's really no reason to do that, why not create one brand and then have multiple affiliate sites under that brand? That's kind of what or affiliate type projects? I mean, I guess if it's if there's no relationship between them whatsoever, then it would make sense maybe to have different things. But um, you know, I wouldn't recommend that for affiliate stuff. Unless you're building like a big brand for something or another and, you know, I don't know what type of brand you're going to build as an affiliate, but you could build an affiliate brand that could have, you know, promote multiple different types of products. So that's, that's what I would do and we're actually working on building a brand name for that marketing business or whatever you however you want to call it. So Marco, what would you do?

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I would do exactly what you said I was thinking about this and I would brand, the affiliate remembers Jason Quinlin, Mastermind member for a long time, then he fell off, but he created shiny object review. And he was ranking all over the place for a whole bunch of different things. Of course, it was all digital marketing or SEO related. So they had some kind of semantic relationship. However, I'm thinking if you're, I don't know, you have we review you calm, then that brand could potentially review everything. And I think that you can get away with that as long as your schema is correct on all the different categories that you go into. Or else if you couldn't do that, that then directories just wouldn't work with the directories and we know that directories work really well. So if you think on the directory model and you this is thinking that they're unrelated right that your affiliates are going to be all over the place. You want women's shoes. You want leather goods and I also review SEO products that you could take care of that by associating each one to the brand, through your structured data. That's what structured data sport, creating a relationship between the main entity and all the other sub this call. I'm going to call them sub-entities for lack of a better word in the other categories that you and you could do that on a page basis. You could do that on a per post basis, different authors, wherever it is that you decide to set it up. This would be perfect what Bradley said.

Does GMB No Longer Allow P.O. Boxes?

Now, I'm looking ahead to the next question is: is GMB no longer allows P.O. Boxes? I don't think they ever did allow it. They never were never it's always been against the terms of service using a peel box. That's why we go with PO Box with the street address and that would actually take care of your affiliate problem if you want. Separate GMB is for each one of your affiliates. The post office, as a matter of fact, I did one not too long ago, they still allow you to go in and ask for a post office box with a street address. Long As You fill up somewhat, most of them don't know why. So you have to fill out that the PDF file and I can never find it in my bookmarks when I need it. But it's just a PDF that you can print off and fill out and submit and it doesn't cost anything else to use the street address guys in you know that they had they're supposed to have the forms at the post office too. So you don't even need to print it out it just save some time. If you do, just tell them that you want to use the street address option. And I've only had one post office out of dozens that I've done that at that it said that they didn't. They didn't allow the street address option at that one particular post office for whatever reason, which I think is bullshit if it's the United States Postal Service, which means it can be done at once. It should be able to be done at all of them. But you know, you can't fix stupid

So, but yeah GMB we've never condoned or endorsed trying to use p o boxes because I know at least from all of my experience if you whenever I had ever tried to enter in a P.O. box they would immediately reject like it wouldn't allow it to proceed was setting up a GMB so when you get a red warning sign about the address not being in the correct format, they won't allow you to enter it. So that's how you get around that as you go get a P.O. Box with the street address.

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How Do You Make Video With Jump Links Without Timestamps On The Description?

Okay, so there you go. Next is Mike. Mike says Hello beautiful people on a mobile search. I've got this result video with jump links to timestamps. Do you know anything about it? How can I make it? I don't see any timestamps inside the video descriptions. Maybe Google was using the text appearing on the screen. Take a look at this. I have no idea we'd have to go and type that out and go make that search and see how it looks. Different phones may get different results. I have no idea how that's interesting. Yeah, I'm not into YouTube that much. To know why it's like I can't answer that other than I'd have to go and look, and I'm sorry, we don't have the time in this forum to go that deep into this. If you are in the mastermind, though, we would definitely go and take a look at this and tell you how that how that's going on. I am curious, though, is it 6600 dash P. I'm just curious. Does that showing desktop to or just mobile?

It looks like a mobile. Because this is not showing timestamps? Well, there's not just one featured video either. Now there's always that carousel. Yeah, so it doesn't show on desktop, but it does. In mobile. That's interesting, huh. I've never seen that. And there are no timestamps in the description, huh?

No, there's not. That's interesting. Yeah, I don't know I'm not we'd have to go down a rabbit hole. And this isn't the time or place for it. If you're in the mastermind, we would definitely go in and take take a look and try to come up with how this was done. Probably transcribed. I would guess. Yeah, I mean, that's what I was just looking at the transcription but that doesn't even match up. The timestamps in the transcription don't match with those there. So I don't know. That's interesting. That's something would be cool to take a look into. But I agree we can't spend all our time on this right now. But sorry, I don't know the answer to that. That's pretty interesting. That's the first time I've seen that. That'd be a good question for me to direct Michael bows or something because he's the YouTube ninja now.

Video Suggestions For MGYB Dashboard

Alright, so sorry, but that's pretty interesting to check into anyways, Nathan's up, he says, Hey, guys, this is just a suggestion. Okay. I read through this earlier. He's basically asking for us to provide tutorial videos on how to fill out the forms for data for MTV orders, which I think is been on our to-do list is that correct?

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Those questions and those are the ones that should be directed directly to support at MGYB.co. Yeah. Because it has nothing to do with SEO, and they can provide you the guidance that you need. Yeah. And yes, we are planning to have leaders who are planning that you have to remember MGYB, was done on the fly when we separated from certain things. Yeah, and I mean, it was done in record time and we're still going through growing pains and one of those is that we have all of these services and all of these demands by people to have all of these things ready and which we do, but you know, we had to cut corners and those would be the explanation videos that you're requesting, which we are planning to do.

But this question definitely belongs to support and you will get help with that either going directly to Dadea, or Roselle, who's fantastic but with customers over at end up to rubble. So chimes in from time to time and they'll take care of you.

How Do You Deal With Revenue Share As Far As Making Sure The Contractor Is Being Upfront With You?

Dan's up, Dan says, How do you deal with revenue share as far as making sure the contractor is being upfront with you? Do you ask to see the invoice for the job and then get a percentage of that, or do you take a percentage of the profit? It depends on the arrangement. Dan, like what Tree Service contractors? Yes, I guess 10% of whatever the contract price is. However, I have made exceptions where if there are material costs involved, then I'll tell them it's 10% of the contract price minus the mid so 10% of its the contract price minus material costs than 10% of that because it's, you know, most Tree Service stuff is not a lot of there's it. Besides, it's the main labor really, that they're paying. So I get 10% of that, however, on revenue share where I've done like revenue share with remodeling companies, for example, I've gotten 10% of the profit margin on a job instead of the contract price. It only makes sense because if you think about like a kitchen job that costs $35,000 for the full contract price, but the profit margin for the contractors only 20%, then they're making $7,000 in profit off the $35,000 contracts.

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So they're certainly not going to give me 30 $500 10% of the entire contract, right, they'll give me 10% of the profit instead. So you know, that it just depends on how you work it out as far as how do you verify and how do you trust? You have I mean, that's, that's why I don't recommend doing revenue share with any contractor or I just, that's the only time I've ever done is with contractors with any business owner and until you develop the relationship. Or if you get some sort of, you know, concrete, written agreement that kind of spells everything out, including access for you to verify contracts and stuff like that. Because you can get burned really easily and doing revenue share models where people without confirming or verifying what they're telling you is true. And I know that through experience, I used to offer revenue share right out of the gate until I got a lot of leads that were, you know, jobs that were stolen from me essentially because they were completed and I never got paid for generating the leads because the contractors were lying to me. And that happens and the way that I overcame that was to use a telemarketing like outbound call center that would disguise the calls as outbound surveys that would call the leads that had come through my you know, my lead gen sites and just say, Hey, you know, we're calling on behalf of and whatever the company's the lead gen company's name was, and say we were just following up customer satisfaction, sir ready to find out, you know what it was about the offer your the estimate that we provided that you didn't like, you know, what was it that caused you to go with another company, and this just and they would disguise it as a survey like that. And what would happen is sometimes the people that they would call the leads at the call center would follow up with would say, “Well, now wait a minute, we did hire you, we, we did end up having you do the job for us.” And then I would go back to the contractor and say, you know, confirm with what jobs you did last month, and they would tell me and if they would leave, you know that one or however many jobs I knew that they did out then I would call them on it and fire them on the spot and then find another lead another service provider.

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So you know, the way that I've learned over the years was not to offer that until I've developed a relationship. So the way that I do things when if you know I've either do on a pay per lead basis with a service provider until we've developed a strong relationship where they've paid on time communication is good. You know, we don't have any issues whatsoever they're easy to work with, then I might offer them a revenue share option. But again, it has to I have to have a gut feeling and a good relationship develop professional relationship, but one developed with him before I'll even offer that because otherwise, you have to have right out of the gate, you have to have agreements in place where you can verify such as seeing copies of the contracts and things like that, you have to spell all that out upfront, or else you will get taken by these people. Which, by the way, I always thought it was really stupid for you to know, most of the time I would get stolen from it was from Tree Service contractors. And I don't mean to paint with such a broad brush because Tree Service has been very, very good to me, and the lead generation business, but a lot of Tree Service guys are just, you know, have been, they're just not very honest. And so a lot of them would steal from me and I never understood that because that's like killing the goose that lays the golden egg. You know, if I'm generating leads for your business and you own have to pay for them when you've closed a sale and actually made money from that lead. The only time you have to pay for it why the hell would you lie about it and close jobs and not pay for that lead just to get caught and get fired? So that lead source now dries up? Do you know what I mean? But it happens and people will take advantage of you if you allow them to. So, Marco, I know you probably got something to say about it.

Marco: Yeah, like right up front. You're gonna have to ask for transparency. You have to ask for what Bradley just said. Yeah, you have to have everything available to you so you can confirm what's yours and what what what is one of the things that I have to have is my phone. I don't care what the end phone that it rings true but it has to ring through my and I use you guys know I use call rail I love call rail and everything that they have to offer. But I have to have that go through that. Now that just controls that it doesn't control who goes through the website, right. You have no control over that unless you get your phone on the website, which is a little harder to do, because then there is just a lot of things but at least if they're willing to bend on on these things and they're willing to work with you, then you know, you can have a working relationship. If you get a flat out, flat out or they're just avoiding the question altogether, and they give you a song and dance routine, just walk away. That's right walk away because the person you can gauge it right up front, whether these people are going to be truthful with you, whether they're going to be you know, be upfront about how much money you're making them, and how much money they should pay you.

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Bradley: Agree. He says when you get paid when they get to work, or when they finished up when I always just asked for payment once they get paid. So again, but Tree Service guys, a lot of times a con, the job will get done and it might be two weeks before they get paid. And depending on who the customer is. You know who hired the tree service contract or sometimes they're property management organizations and it can take six to eight weeks to get paid. Sometimes its construction site, the site development companies so like occasionally we'll get really really big job where we got to go clear cut, you know, lot do a lot clear lock clearing or clear cut a lot for construction for development, you know, and something like that could be a $35,000 job and so it could take you to know, it could take two months to get paid. That happens you know, sometimes you'll be dealing leads will come through after a storm and they have they're the jobs will be paid by homeowners insurance companies and sometimes they take a while to get paid. So, you know, I just always tell the contractors just to pay me when they receive those, the payment for the job. So that's how I do it, but you could work it out any which way. You know, it really just what I like about it, guys. It's just like, kind of like real estate deals in that you can. As long as you have an agreement, everybody agrees on everything you can spell out the terms of the arrangement of the Front, get it in writing, and now it's legally binding. And that's how you can proceed. So you can do it however you want. But just make sure you spell those terms out upfront. Right.

What Is The Best Link Package For @ID Pages?

Dan's next question is what is the best link package to throw at the ID pages? I've built many of them out and now need to throw links at them. Can I get away with using fiber GSA links? Or would you suggest something else? Yeah, link building an MGYB Dadea, our link building manager who has been working for me for I think seven or eight years now. He is a master at link building and everything that he has developed has been specifically for our methods. So everything in MGYB is for the link building and embeds packages and all of that are designed specifically to work in conjunction or in tandem with our SEO shields or ID pages and all that kind of stuff. So, you know, use Fiverr at your own risk. Or come get it done by a professional. Yeah, at Fiverr can work, and it has worked and it and it does have its place. Even Dadea will use them because it's mostly GSA in Fiverr, but even still even Dadea will use GSA. But what I always tell people is this, if you can get results from garbage, imagine how much better results you can get with with with with linking that's done properly. That's done by the master himself, the way that we require and the way that we get results so that if someone does come up, let's say someone happens to come looking, which the chances infinitesimal but can happen, wouldn't you rather have those nice links in your profile, then a whole bunch of garbage links that will make a person come dig even deeper in case that happens? So that's why I always tell people, yes, you can get results with garbage, but you can get much better results by doing it correctly. And we have the packages all set up in MGYB we have, as a matter of fact, three different packages, depending on what your needs are. So I would totally say don't try to save when you're doing this because you can get such just awesome results when you use Dadea's gig.

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Do You Recommend Using A Phone Number Used In A Suspended Account To Start Another GMB In Different Areas?

Agreed, Jenny and what's up? It's been a long time since he's posted a question he says what's up gentlemen hope all as well. Just to let you know to love your 2xyouragency material so far. That's awesome. He says it recommend it to everyone who is not part of it yet and wants to grow their business. Thanks, Danny. Appreciate that. Question. One of my lead gen personas, GMBs got suspended for whatever reason and my understanding it is last forever. Ooh, this is a really timely question. Do you recommend to use the same phone verified account to start another GMB in a different area or is that PVA phone verified account? Burnt and just get a new one and start over? I appreciate your input.

Well, first of all, Marco, do we have the suspension service on suspension service available yet? Are we still in the beta test? It's not available yet we have reached out to mastermind members to take advantage of it. Right because we always go through a mastermind first and if I'm not mistaken genuine joined recently didn't he? Didn't he joined again, if you did reach, reach out to us and go to the Facebook group, right, the mastermind Facebook group and reach out to us there. And we can take a look at this and get that done because we're offering a very special deal for our mastermind members, of course, because that's where you get all the fucking benefits. Mastermind membership has its privileges and one of those is that we offer all of these awesome packages that we put together to our mastermind members first, so if you're there, reach out to us and if not, then you're just gonna have to wait for a little while we test out everyone we're testing out the ordering process. It's not whether you can do it this already tested that we can do it. So now the product. This is getting it all together, getting the order process set up so that it gets to the person and it gets done and it gets back to the client in a timely manner. Right? You're talking about the suspension service, right? Yeah, exactly. Yeah. So in the meantime, let me give you an answer to Jenny of it. Unless if you're in the mastermind, then great you can.

That's what the route I would go to is. I know there are some openings for some beta testers for that in the mastermind. But outside of mastermind, you gotta wait until we get it through all of that first. So, But to answer your question, would that phone verified account be burned and what I, you know, you probably could open another GMB. But the way I look at it is an account is unless it's a really well-aged account that had you know, a lot of work put into the actual account. And if that's the case, then I would go ahead and try it, opening another GMB under that account right under that profile.

But if it's not, you know, if there's not a whole lot of work put into that persona itself, then I would just start with a new one because I wouldn't want any sort of kind of baggage coming along with that since one of them was suspended. I don't know that it's necessary, you know, a huge negative. If a GMB is suspended and you've got multiple GMBs, if only one is suspended, I don't know that it really negatively affects the others, but it's just something to be concerned about, which I'm sure is why you're asking the question. But like I said, if you've got a lot of, uh, you know, the equity built into that persona, like that profile, you put a lot of work into it. There's a lot of, you know, an activity that's been accrued for that profile and all that kind of stuff, then you may want to just go ahead and try it. I don't think it would. I don't really think it would cause that much of an issue. But if it's not a lot of work put into that profile, then just start with a new one. That's what I would do. So.

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Okay, good question though.

Looking for SEO Recommendations

The next one is looking for SEO recommendations. I joined the group about a year ago to learn some stuff but it's all too overwhelming for me. I just don't have the mentality for it lol. I haven't a service business and I've tried several SEO companies with very little results usually they are service business owners turned SEO gurus or a self-claimed SEO guru that everyone is using because they're on Facebook service industry group and see an opportunity to make some money any suggestions would be great so essentially this guy is looking for somebody to quote him on SEO you know to do SEO for him that's a good I mean you can post in our Facebook group and ask for no he did he not endorsing anybody though it's all I'm telling you. You have to communicate with him a drone was where. What are you going to say, Marco?

Marco: I'm sorry. He did post in the Facebook group in the free Facebook group and then he got some responses and then it just went south from there because I know people don't really read the rules and then they start getting the personal shit. And I told them to post here so you can get a better answer from us. And, you know, we have some very successful mastermind members that we can hook them up with, depending on his budget.

So, I'm sorry, good. So I don't know how he can reach out to us so that we can point them in the right direction because I want to see him be successful and come back do that you guys rock. And yeah, I also told him to go download the battle plan, follow the battle plan and then get the services from MGYB. It's not that difficult because we've made it now it's almost like, like paint, paint by numbers on the things that you have to do to get results.

Yeah. Yeah. But what I would suggest is, you know, because we're having this discussion and Marco told you to post here is con, send a support ticket, and we'll you know, we'll post with your contacts details and just a message a brief message about what it is that you're writing us, you know, sending a ticket in for and we can post it in the mastermind group I agree with Marco, we will, you know if we post your information in the mastermind and you'll get people reaching out from the mastermind, you know, for the most part, everybody in the mastermind is, you know is people that we trust that's part of the reason why they're in the mastermind but our free group, you know, I'm not endorsing any of the people that are commenting unless it's people that I know. That's why I told them here. The beautiful thing about mastermind is this group is small enough that we know most of the members on some level or another go. I'm sorry, Marco, go ahead.

Marco: Yeah, that's why I told them to post here and when you write it, give me a ballpark figure on what your budget is. So I know which person can bet the best handle your project because we have people who work you know, high ticket items, some that are in the middle and some that will take some lower-paying jobs. depending on what your requirements are, so we have all kinds of people that we can put you in contact with. That's right. That's right.

How Do You Sell SEO Shield To Customers Via VMail Prospecting?

Okay, cool. Rob wells. What's up, Rob? He says, any advice on selling SEO shield to customers via email prospecting? Yeah, set up just a showcase of what it is that the results like a result showcase. So I gotta do Rob, and I know you, you've probably got plenty of, you know, plenty of assets that you could show showcase, that are producing results, you know, the best thing I can suggest doing especially if you're targeting a specific industry, right? So if you have some assets in a particular business vertical that are ranking really, really well that are generating leads that are just the entity is strong, because that's really all that the SEO shield does, right? It strengthens the entity, it kind of puts it on steroids, then you should be able to show those results. And what I like to do is just show a kind of, you know, like a showcase video of the type of results that can be, can be expected when you work with me or when you have, you know, when you buy an SEO shield, for example, like I don't know how you're going to call it or how you're going to resell it, Rob, but the point is, is like whatever you're calling it, you know, when you apply this product properly, this is what can be achieved. And they show that right especially when you if you can target that message to the same type of businesses that you have the results that you're showing, because then they can picture themselves their business in that position and reaping the same kind of benefits that the one that you're showing is obviously reaping and so that that's it, guys, if you want to know how to sell that kind of stuff, just show results that you've been able to achieve using that type of method and then say if you want this too, here's how you get it. That's it. That's all you have to do. I mean, that's how I do it. And female prospecting is a really good way to do it because you can go right at the heart of it by showing them exactly what it is within the email itself. Okay. Any comment on that?

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Yeah, I would, I would say before and after works really well, you take a look at the brand before look at the entity and see how it's all scattered all over the place, how you may it might not even be appearing number one for your branded search. It may be off somewhere in the middle somewhere on page two or three like it happened with land solutions that work and then you just do somewhat we do the SEO shield, which includes an entity loop, that's the ad ID page as an entity loop. And that solidifies the entire entity and all of a sudden all of the all of that entity or all of the profiles associated with that entity will start appearing on pages one and two. And and and you can show that before and that after. And your God

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These people want once you show that because you have to remember, these are end-users. They're not SEO. They don't know how simple it is to do the schema to do the Jason plus LD to do the things that Google is looking for, but you do. And really, it's interesting, but what makes you a consultant, or what makes you an expert is being one page ahead in the book. That's it, you're just you know, you know, one page more than the other guy does. And all of a sudden, you're the expert.

Most of these people that you'll be reaching out to haven't even read the book. And you have most of the information that in the book, so Place yourself as the authority, have these people understand how important it is and don't go into entity going to brand awareness, branding, getting the brand out there getting the message out there at that they understand, because they know Coca Cola, they know Google they know Yahoo they know the Amazon, they know the big brand. So they understand that message. It's how you deliver the message also, on what you'll be able to sell these people. Yeah.

Yeah. And I mean, that's it just like I said, if you got your targeting correct when you're delivering this kind of a message, then it should resonate with your audience whoever you're delivering the message to, right. So if you're sending video emails, if your targeting is correct, then it's you're going to have a better a much better response rate. Right. And that's why I say, you know, again, you can do it more on a generic level in that you can show results that could have you know, from one project that could apply across multiple business verticals, but I've specifically found much better results when the target you know, the viewer, so your prospect, the recipient of your video, email, can imagine them, they're like their business in place of the one that I'm showcasing. And if it's in the same industry, just different location for example, then it's easy for them to see it right? Because they can easily identify with that business that I'm showcasing in my video email. And that's really good. I mean, I'm sure Rob you've got a plenty to you can showcase but for those of you that are kind of getting started, if you don't already have something that you can use as an example build one, create one use it as a lead gen site, to begin with, or like once it's ranking and producing for you and you know, and all of that but build one and use that as your showcase video. You know, you show that you can show results. That's really how you do it. Okay.

Can You Delete One Of The Duplicate Pages Without Causing Ranking Problems?

Fits questions up and he says it's up fits. He says Good day, gents. My question today is if your site has duplicate pages, can you delete one of the pages and not cause a problem? Yeah, absolutely. Or you could throw one, the duplicate page over you know, one duplicate to the other. So that you know, in case there was any link building done both of them that they will both benefit from it. But yeah, I mean, if you just deleted it shouldn't cause any problems. I wouldn't delete it. I would 301 or kept canonicalize. Canonical it. Okay, there you go. I would have 301 that most likely but yeah.

Should You Perform Off-Page SEO Deliverables While The Website Is Being Redesigned Or Should You Wait Until It's Finished?

Mohammed says, Hey guys, I have a car dealership client that I just started with the heavy, pretty bad website one of those industry template things. They're pretty close to buying a new one, but when they do it will take three months to get it ready. Would that erase the benefits of what will have been done by then? Should I wait for the new website like an SEO shield links the battle plan procedure?

I've already started the GMB work so I have something to do. But I really like to get done for you stuff up soon. No, it shouldn't. Remember that the SEO shield and all of that is about building the entity now if you have multiple like siloed, like count categories and all that and that's going to significantly change with the new site design. Yeah, it could be some benefit to waiting. But I would wait. what I would do is just have all that stuff done. And then if this the new site does have significant structural changes, like to category structure or silo structure and stuff, then the drive stack and everything could be edited to its to include the new, you know, URLs are and all of that, but I wouldn't wait because three months is a long time and you can push a lot of power, build a lot of authority to an entity in three months time, we know because that's what we're really good at now, you know, Markowitz, what do you say? So P and web design or redesign say that all of the pages in the old website should have corresponding pages on the new website. So you get three old one the old to the new, and if you don't have a corresponding page, and they should be three or one anyway so that you can carry any link juice that they might have over to the website. So those would then go to the homepage so that you don't have any formal floors. Therefore, if you build links even to the old website the way it is any links that you build are going to get out there and carry you through to the new website because you did standard operating procedures when you rebuilt or redesign the website so just make sure that whatever it is that you're doing is being done correctly and this is another way that you position yourself as an expert. Are you guys making sure that that all of the pages category just whatever are being 301 to a corresponding page on the new website and if not, are you making sure that they'd be that they're getting a three on one over to just whatever it is that's course I could be top-level category? However, it is that the new website is being set up.

There good. Okay, the next question and we're almost out of questions. That's cool guys post go ahead and post now because we'll we can wrap up early if we need to. He said else

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Should You Point All Links To The Drive Stack Directly Back To The Google Site's URL?

Okay, so, uh, we'll, I heard you guys discussing just ranking and Google Sites page instead of a money page with the help of a drive stack. In that case, did we just point all of the links in the drive stack directly back to the Google Sites URL, where they would normally serve as juice to the money pages? Yeah, yeah, you can absolutely do that. And in fact, remember you if you end up deciding that you want a money site later, right. So a self-hosted website later, you can always iframe in the money site pages into the G site. So it will still benefit from the G site and the drive stack that's built back to the G site. That makes sense. So you know, you can always bolt-on and a self-hosted website later to whatever project it is that you're doing and still benefit from it without having to go in and edit all the drive stack by just going in and iframing the pages from the money site into the G site. That makes sense. So I would still mirror it, though. So if you're going to use the Google site, as your money site, which is perfectly fine guys, then you know, however you build that site, make sure you're building with correct structure, everything like you normally would with a self-hosted website, right? So you still want to do all of that. And then if you end up having the money site later, then you would just mirror what you did on the G site on the money site, right. And then you would have your one to one ratio of pages and or posts really, that could be iframed into the pages on the site. So it would benefit from the stack and all the work that you would have previously done. Anything you want to add to that Marco, now you have to do is add a link, and then all that relevance all that power is going to carry over to the money site. In the event that you decide to build a money site at some point, the DC plumber example that we've shared often now, we weren't able to show it before we've been able to show it that's built on a G site. It's a G site and the GMB and that's how it's carrying all of the power between the G side and the GMB so that they're both rankings ranking in the three package ranking in Orlando.

And that's exactly how it's done. Yeah, all of the link building will be done to the G site, the drive stack, the GMB the post, and everything that's related to the see, don't think of it as money site a TLD, or whatever. Think of this as your entity and what's part of your entity. When you start thinking that way, then it won't matter, the components of that entity, because you know that you have to take care of that entity. Get out, get your schema in place, get your @ID in place, get everything in place. So think of it that way. And then you'll know what URLs to build links to what URLs to embed, and everything that it is that you need to do to get it to rank where you want to direct it. Simple.

What Link Package Should You Start With Based On A Tight Budget?

Okay, cool. Dan says what link package from Deadia Can I start with based on me being on tight budget guys? The basic package Yeah, the what is it the low competition packages if you need to, you know, and stack them as you can, you know, do embeds also when you can like a small embed package, and then you can always have links built to the embed package. So spread it out, you know, if you don't, if you can't drop $300 on a super aggressive link building package all at one time, spread it out over the course of several months and buy and just stack multiple link building services, smaller packages over time, if that makes sense. it embeds and our link building packages. Okay? So that's what I would do is kind of put it because you're better off remember, even if you were to buy a bunch of shitty links from fiber gigs, and you get some results, those links have a very short shelf life. And so you know, you still have you have to constantly be hammering away with those big ass silly link building packages from spammy links that you know, yes, it will work as Marco said but you know if you can get links that stick around a lot better because they're in there in the writer they stick around better because they're on theme networks. We have, you know, Daddy has built over the years themed networks with

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He's probably got a well over a million, you know, profiles, they have profiles built out by now. I mean, and these are, like I said, themed networks. So the content that gets posted on them isn't just random content, the networks that he's built their age, the theme, they have relevancy, topical relevancy built right into them. So a lot of them will stick around a lot longer. Yes, many of those also end up getting terminated or deleted, like the posts and pages and stuff like that, too, but not as quickly as a lot of those really spammy gigs. And also the way that he suggests doing contextual web to Dotto links for tier one and tier two, with GSA at tier three. And I say tier one and tier two to whatever you're building to. So in this case, would be ID pages, right, you know, not tier one direct to your money site, but tier one, two, or tier one assets, if that makes sense. So, again, it's just the process that he's developed, was built specifically to work with what with our stuff, so you know, I know Marco can tell you that maybe some of the GSA packages and stuff like with the DC plumber, you know case study that they did where they threw literally a million spam links like kitchen sink spam at the G site and everything in the morn links and everything, and they got it to rank but, you know, that was also that was expensive number one and number two, you can still get results without needing that many links if you have a well-developed link building plan. So and that's what daddy does. Link Building should be part of monthly maintenance, right? It's not just one of the things. Well, it can be if you get results and you stick, then it's perfect. You're not really going to need any more Other than that, then that then your blogging and the regular upkeep and that that might be enough other times, you're going to need monthly maintenance because you're going to get that boost, and then you might see it fall a little bit, then it gets boosted again. But don't keep hitting the same properties over and over and over again, what we've been saying is to vary your link building so that all of your property all of your tier one received a link building package and it might in three or four months before you're back to the first link building gig that you did. And in that case, you can build tiered links to the links that are already there to kind of kick them in the ass again and bring them up. So that so This all depends on getting the maintenance it think of your link building as maintenance to your website, except this is off-page SEO part of your off-page maintenance. Yeah.

Uh, okay, what is your stance on stupid optimization for the new Google update? I don't have a stance on that. Honestly, I just haven't looked much into it. I know one of our mastermind members posted Jordan actually in our group about it specifically, but I have not looked into that. I've been kind of tied up to I'd say your training or double your agency training. Marco. Do you have any opinions on that?

No, no, I haven't looked into it. I haven't needed to because I didn't see any drop off on me. As a matter of fact, most of our stuff picked up. So I was weak says we don't rely on anyone thing. Right? Like we weren't relying on snippets, to get traffic or to get results we weren't relying on what we just rely on, on our stuff ranking all over the place to get results. So So we do a little bit of everything we do, like FAQ, and FAQ schema, that to try to get into the snippets or chart to try to get into the suggested questions, and then the follow-up questions and everything that Google gives. But there's no one thing that we do that if Google comes along and hits you, you lose everything, which is what people concentrating on snippets. That's where they find themselves all the crap Not now. Now, what do I do? Because I'm no longer in snippets now. I'm in. I'm in organic and organic isn't getting much because of the snippets Are you were inorganic. Now you find yourself as a boy, you were in both you have multiples. So we don't that's just not how we do SEO now and heavy hitter club we will go deep into that because I have the solution for that. And you can like it can be the same domain as I'm sorry I'm not gonna give it away. You can still get multiple results even snippets and on inorganic, if you do your link shit like I sorry I'm not going to get to Yeah, I give away the farm if I keep going there is a way that stopped digging the hole man. Yeah, there is a way if you figure it out. Then don't tell anyone and go and make the money like you're supposed to.

How Do You Click To Call On A GSite?

Alright, cool. Thank you a fit says on a G site. How do you do click to call is that a paid thing? You should be able to just use an HTML telephone link right?

Colin and then your phone number that which means have become it'll hyperlink. You know you can make the anchor text or whatever you want but you just create the tell colon command within HTML to create an HTML link out of it. You can also do a button, right? Because you insert an image and hyperlink it with the hell? Yeah, anything that you could do on a regular? Well, I'm not gonna say anything. Most anything since we do have it's limited, but we can't access the HTML. And yes, one of the things that Google allows is a click to call a number. And one of those things that allow us is your images can be a hyperlink, you can hyperlink it to click to call. So you can either use an image with the phone number, click here, now call us or use the phone number or use the phone number as an image however you choose to do it. It's not a paid thing. It's just HTML. Yeah. Yeah. So if it's just going look at HTML telephone number or telephone link, HTML or something, just search that for Google. If you don't do it. It's really simple. Go to W3 suits, schools or whatever you'll see. They are HTML school or something like that. There are a million sites out there that will show you very easily how to code that. It's very simple.

Do You Post To Social Media For The GMB Page?

Dan says, Thanks, guys. You appreciate it. You're welcome, Dan, thank you for coming in asking questions. Mac says, do you guys do a lot of SM posting for GMB? It seems overwhelming. So many moving parts. Yeah, that's why I brought this up. I don't know Marco manages the VA. Is that do the posting or its automated? But yeah, I mean, we just take our Hump Day hangout videos that go on our YouTube channel. And you know that we take the hump day Hangout, we have a VA that chops them up and individual questions and answers. And then we have the graphic designer create the cover image, you know, goes through a whole process and then somehow it ends up on GMB. Marco is that automated through the GMB poster or what? I can't remember if that's, that's probably manual because it's Semantic Mastery. And it gets a little bit more love but it can be automated

Through the GMB briefcase right? tree pads. Yeah. And you can get that they can get the RSS feed. You can get you can actually do RSS feed in an RSS feed out through the GMB briefcase. So it's got a new dashboard to have you seen it, by the way, I know I haven't my hair I have that does all that within the last week. Maybe within the last week and a half, they updated the dashboard and all that.

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So it's like a completely new user interface. So cool. Let's see. He says best. Sorry, Mr. Good to know. Do you guys do a lot of SM posting social media posting? For GMB? Oh, you mean for getting clients? Is that what you mean?

I'm not sure I know what fit says GMB. briefcases. Awesome. Thanks. Yeah, Matt, can you click clarify social I thought you meant Semantic Mastery. SM but social media. Do I do SM posting for Google My business social media posting for Google My Business? I don't know what that means, like, do you mean like repost social media to Google My Business or post-Google My Business to social media? Which way because you can, by the way, you can. You can do either one of those, right? You can do both. For example, with most of my clients, we do blogging. So I have a blogger that publishes blog posts curated blog posts to their money site, but then they publish a corresponding GMB post that links back to the blog post with it just a snippet of text. Then that GMB post gets syndicated out to their social media, either to their Facebook page or their Twitter or all of the above, you can go out via IFTTT, so through syndication network, or, and then vice versa. Some of my clients do like their own posting to their Facebook pages and we have those that end up posting over to their GMB. It just grabs the image, the same image from the post and in some of the text, post it and then

We have just a link, you know, target URLs that we have added that will it will link back not necessarily to the actual Facebook page or post but to, you know, other entity assets, that kind of stuff. So yeah, you can go either way. from social media back to the GMB listing, you can do that too. Can you post social media posts and point back to the GMB? Yeah, of course, you can because you can drive traffic to it that way. Right? Yeah, social media posting for GMB. So So are you meaning that you want to you want your posts to syndicate to social media but where are the syndication Academy people? And that's just an was it isn't that in IFTTT? Where you again the brief. You grab the RSS feed going out of the GMB and you make that a trigger in IFTTT so that you posted your social media. Yeah, you can automate well not only that, but you know, inside but and we got to wrap it up but uh, they one of the things the new features of the new GMB interface or the GMB briefcase interface The dashboard is that it has a social you don't even need IFTTT,  it creates an RSS feed inside the briefcase also. So you can use syndication networks and IFTTT to republish the posts out to your syndication network or to your other social media accounts. But you can also add social media accounts directly to the poster now the auto poster, the briefcase, the GMB briefcase so that whenever you publish a post through the briefcase, it automatically syndicate through the poster over to the social media accounts that you have connected or integrated. So again, you can do it either way. I would recommend that you check it out.

The last question I just he says, Matt, I'm thinking this is you were asking about the best way to find a buyer for the leads themselves. If you created a lead generation site, how do you find service providers to purchase the leads from you? The best method that I've ever used is we have a product for that. It's called a video lead gen system.

Video lead gen system it's vls.semanticmastery.com I believe, and that that is specifically a product that we created that I developed over the years for prospecting using video emails originally, but then when I really ramped up my lead generation business during like the GMB boom, about two years ago, you know, I ended up really kind of developed, like revisiting my process for the video, email, video email process to make it more templatized. So that much of it can be outsourced. Because I was doing a lot of volumes as far as I had a lot of lead generation assets to monetize. So I had to make it more efficient to do so. So I redeveloped the process, and what's included in this. That's what the update was when we relaunched this last year. So I would recommend that you pick up video lead gen system vls.semanticmastery.com. I think it's not that expensive. I don't even know how much it is, but I don't even know how much it is 397. Yeah, 397 by the way, if you join the mastermind, you get that for free. Or if you join 2xyour agency, it's in the sales funnel for a much, much lower price than for 97. So you can always buy join 2xyouragency, 400 bucks and pick up video lead gen system for a fraction of what you just saw on the sales page. So you guys can check it out there too. Alright, anything else Marco? Do you want to say before we're all rolling?

Right everyone. Very good. See you guys next week.

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