On-Page SEO - Semantic Mastery

Why You Should Use Canonical Tags on Every Service and Location Page of Your LLG Sites

August 6, 2025

When managing Local Lead Generation (LLG) websites, one question often comes up: Should you add a canonical tag to every service or location page? This might sound technical, but it’s actually pretty straightforward and can help your website rank better in search engines. In this article, we’ll explain what canonical tags are, why they matter, […]

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Why Your New Site Rankings Disappear (And How to Fix It!)

July 30, 2025

Have you ever noticed your new website showing up on Google’s search results, maybe on page 3, 4, or 5, and then suddenly it vanishes? You check, and the site is still indexed, but it’s nowhere to be found in the rankings. This is a frustrating problem many website owners face, and it often leaves

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How to Structure a Local Business Website for Multiple Google Business Profile Categories

July 30, 2025

When you have a local business that offers multiple services—like concrete work, landscaping, and deck building—it can be tricky to set up your website in a way that helps each service show up well on Google. There’s no single Google Business Profile (GBP) category that fits all these services perfectly, so how do you organize

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Fix Ranking Fluctuations: How to Steady Your Local SEO Performance

July 30, 2025

If you run a local business website, you might have noticed that your rankings in Google sometimes jump around a lot. One day you’re on page one, and the next day you drop 10 or even 30 spots. This can be confusing and frustrating, especially if you’re working hard on your SEO with branded assets,

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Stop Overloading Location Pages! Do This Instead

July 30, 2025

When it comes to local SEO, many people make the mistake of stuffing location pages with loads of text and keywords. They think that by using every possible variation of a term, like “pest control,” on a location page, they’ll rank better on Google. But that’s not true. In fact, overloading location pages can hurt

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How to Rank Local SEO Sites Without Posting Tons of Content

July 23, 2025

Many people believe that to rank well in search engines, especially for local SEO, you need to create a lot of content. They think that the more words and blog posts you have, the better your website will perform. But that’s not always true. In fact, for local SEO, it’s often not about how much

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