In episode 100 of our weekly Hump Day Hangouts, one participant asked about the SEO value of a 10-year-old parked domain with no content.
The exact question was:
I have a client with about 10 domains that are 10 years old. I've checked the waybackmachine and they were all parked or had errors. None of them ever had related content on them. Is there any SEO use in these domains and if so, what is the best use?
During episode 83 of our weekly Hump Day Hangouts, one participant asked if using industries as subdomains in the same root domain would over-optimized a particular website.
The exact question was:
My question is, lets say I have a domain plumbersnearme.com – I have one like thus but not for plumbers, is that over optimized? This is now a keyword, I mean “INDUSTRY” near me.
And if I subdomain out per city; london.plumbersnearme.com – manchester.plumbersnearme.com etc, can I have the business name as london plumbers near me for a google maps listing using the same root but subdomaining cities out to target other areas or should I just use completely seperate domains?
When it comes to internet marketing, it all comes down to Awareness and Presence.
So How can you be everywhere at once?
You know that pretty much everyone that visits a website or surfs around the web is constantly being hammered with ads, banners, videos, etc. Hell! Even YouTube has become an ads-serving platform (and boy are those video ads annoying!).
And you know that media companies and big conglomerates are pouring millions of dollars, month after month, to make their online campaigns work. So these questions come to mind:
How can you compete with and outrank them?
How can you, without spending millions in advertising, get to the same position and even win terrain over their marketing efforts?
It is not impossible or as difficult as you might think!
At Semantic Mastery, we are all about Awareness and Presence. In fact, we dedicate ourselves to creating a sort of “Omnipresence” to our clients. That being said, you can become the go-to authority in your niche if you follow some simple but vital strategies to position your brand, your name and create an immediate link between them, what you do and what you represent.
So let’s get to it:
Make Google Your Buddy
Many might think that climbing to the top spots in Google has to do with magic and witchcraft. But since the latest Google algorithm updates, the playing field has been leveled, and Google has shown an enormous weakness for some websites, making these “types” of websites easier to rank and much faster than the average website (and I’ll show you how tap into this weakness and use it to your benefit).
Also, Google is showing an increasing Narcissism, since it will rank anything that belongs to Google’s kingdom (including, but not limited to: YouTube Videos, Google Plus Profiles, Blogger Blogs, Google Sites, etc.) on the first page.
Best of all, these platforms are completely free and ready for your to make use of them! But let’s continue on what you need to do before giving you more specific steps.
Use Social Media to Your Advantage.
Not so long ago, having a website was more than enough to attract new clients and to be “The Cool Guy of the Block”. But with so many new sites being created each and every day, those days are long gone. Now, you need to approach your Online marketing efforts from a traffic point of view. No traffic = No sales. No Sales = Useless Webpage.
Social Media Platforms are a topic in and of themselves, but for the time being (and directly related to the step before), you must use social platforms to broaden your reach. If you haven’t registered your Google Plus Profile, Facebook Page, Twitter Profile and WordPress Blog, with your Brand and Niche on them, stop everything else you are doing and get those done!
This will also help with what I already mentioned, since all of the platforms have access to Google's weak spots (also known as loopholes), and you can rank these and get traffic flowing from them to your website.
Have an “Omnipresent” Approach
Last but not least, the approach to your internet marketing efforts must be “Anything and Everything” instead of “Either / Or”. By this I mean that if you are given the choice of managing your webpage or your WordPress.com blog, why should you have to choose? Use them both!
That’s exactly what you learn in our IFTTT course: how to manage multiple properties (several dozens at a time in fact) that talk about you without you having to write the same article over and over but in a different way and shoot the same video multiple times – pretty powerful, and time saving, huh?
You want to draw traffic from all over the place, using as many platforms as possible. A huge mistake made by some internet marketing newbies or affiliate marketers is to think in terms of just one website, just one profile, just one post, etc. That usually means that whenever Google decides to rock the boat a little and take a closer look at your website, it could be catastrophic for your business. And any business that depends solely on Google to generate traffic and sales is not a business; it becomes an entirely different concept dependent on Google's whims.
YOU MUST TAKE ACTION IF YOU ARE GOING TO SUCCEED.
If you haven’t done so, have your website assessed and optimized by an SEO expert.
Get a Social Media profile on all of the following websites:
Note* – The websites listed above are only a few of the ones used in our IFTTT training series.
Start making value added posts on your websites, using videos, pictures and other rich media.
Share them on all of your newly opened profiles.
Take a look at what your competition is doing and emulate them.
Track your visitors and ranking positions in Google (you can do this via Google Webmasters and Google Analytics).
But the best action step and the best investment for your business is to sign up for our exclusive training where we will show you how all of this is put together this for maximum effect, and much more!
Semantic Mastery is a premium SEO and Internet Marketing mastermind. We will share some of the best training we have, completely for free. Subscribe Now!