If you’re deciding between a monthly or quarterly mastermind and wondering whether the DHA SOPs are included, the answer is straightforward. The procedures, scripts, and workflows are part of the core mastermind experience, not locked behind an extra upsell. This breakdown explains what access you get, how the SOPs are delivered, and how the mastermind compares to higher-touch coaching so you can choose the right path.
Table of Contents
What the mastermind gives you
When we say the DHA SOPs are in the mastermind, we mean the full playbook is available. That includes checklists and step by step guides for lead generation, marketing, automated communications, and the operations we use to get prospects to the sales conversation. The SOPs are not frozen text files. They are living documents that we update and support inside the mastermind community.
Mastermind versus coaching program
Both give support. But they are different in who they suit and how we work with you.
- Mastermind — Full access to DHA SOPs, weekly training, Q&A, community help, and live review sessions. Good for people who can manage their own time and follow a plan.
- Coaching program — Includes everything in the mastermind plus hands on coaching. This is for people who want regular accountability and extra push to stay on track.
If you can run things on your own, the mastermind will likely give you everything you need. If you want someone to check your work, give you a schedule, and push you weekly, then the coaching add on is the right choice.
Got SEO Questions? Get answers every week at 4pm ET at Hump Day Hangouts. Ask questions ahead of time, or live – just go to: https://semanticmastery.com/hdho (bookmark this!) 10+ years of insights given every week!
Get your checklist to help get better results with GBPs, faster.
Which DHA phases are available now
We have built out most of the operational SOPs you need to start and run campaigns. They are grouped in phases for clarity.
- Phase one — Lead generation, marketing, and the automated communications that get a prospect to the sales call. This phase is fully complete.
- Phase two — Sales and fulfillment. The fulfillment SOPs are already available for multiple service types, and we continue to refine them.
We have fulfillment SOPs for services such as local lead generation sites, Google Business basic SEO, review reactivation, and an AI answering service. The sales training module for a formal phase two group is not a finished, separate program yet, but we teach sales inside the mastermind on a regular basis.
How we teach sales and operations in the mastermind
We do a lot of the sales ourselves in our agencies, and we use that real experience to teach. Inside the mastermind we run two types of weekly sessions so members can get both training and direct help.
- Every other Thursday we host a webinar. Those webinars run one to two hours and include formal training, Q&A, and audits of member campaigns.
- On the alternate Thursdays we do Build with Bradley sessions. These are Zoom discussions that let us troubleshoot specific problems and give individual help on live calls.
Both calls let members ask direct questions about SOPs, scripts, or steps. We keep the SOPs current by using those weekly sessions to update material and answer new questions as they appear.
How to use the SOPs inside the mastermind
Start with the lead generation SOPs to build your prospect pipeline. Follow the automated communication templates to move leads toward the listing delivery call, which begins the sales conversation.
Use the community to ask questions when you get stuck. We respond on the weekly calls and in the group. That way you do not need the extra coaching unless you want the daily or weekly push.
“If you’ve got questions about anything in the SOPs, you can ask them in the general mastermind community.”
Why a mastermind beats a static course
Courses are one time products. They can become out of date quickly. The mastermind gives weekly upkeep and live support. When a tactic changes or a new tool appears, we update the SOPs and cover it on a webinar. Members get current training all the time, not a one off.
That model works well for services like local SEO and Google Business Profile work. Algorithms and tools change. If your training does not change with them, it becomes less useful. The mastermind prevents that problem.
What to expect if you join
- Access to all DHA SOPs while your mastermind membership is active.
- Weekly training webinars and live Zoom calls to ask questions and get audits.
- Support for operations like lead generation, local listings, GBP basic SEO, and fulfillment services.
- Sales help during mastermind sessions, even if there is no separate finished phase two sales course.
How to decide: mastermind or coaching
Choose the mastermind if you want the SOPs, community, and regular live training but can work independently. Choose coaching if you need someone to check your work frequently and to give direct accountability.
We keep the SOPs in the mastermind so members can follow a clear process and get help when they need it. The coaching program adds the extra nudges for people who need them.
FAQ
Does joining the Monthly or Quarterly Mastermind include access to the DHA SOPs?
Yes. Mastermind members get access to all DHA SOPs while their membership is active.
Do we need to join the coaching program to ask questions about the SOPs?
No. You can ask questions in the mastermind community and on the weekly calls without joining the extra coaching program.
Which DHA phases are built out right now?
Phase one (lead generation and automated communications) is fully built. Fulfillment SOPs for multiple services are available. A separate, finished phase two sales course is not yet released, but sales coaching happens in the mastermind.
How often do you run live training and support calls?
We run live sessions every Thursday. One week is a longer webinar with formal training and audits. The alternate week is a Build with Bradley Zoom discussion for interactive help.
Will the SOPs stay up to date?
Yes. The mastermind model keeps SOPs current because updates and new guidance are covered in weekly webinars and in the community.
Is sales training covered if the formal phase two is not ready?
Yes. We teach sales regularly inside the mastermind and review member sales calls when needed.
Closing thought
We built the mastermind to be a working playbook and a support group. If you want the SOPs and steady updates, the mastermind gives you that. If you need more hands on help, the coaching add on offers the extra accountability. Either way, the processes and weekly sessions are set up to help you move leads into sales and deliver reliable fulfillment.