When it comes to SEO, especially local SEO, one of the biggest questions is whether to build organic-only assets in high competition areas. This is a topic that many people in the SEO community discuss often. It’s important to consider the pros and cons of each approach, so let’s break it down.
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Building Organic Assets in Competitive Markets
First off, can you build organic assets in high competition areas? Yes, you can! In fact, if you manage to get something ranked in a high competition area, it can be quite valuable. Why? Because companies in these areas often spend more money to get results. If you can rank well in a competitive market, you have something that many businesses want to pay for. This could mean selling leads or renting out your asset, and typically, you’ll fetch a higher price than you would in a less competitive area.
However, there’s a catch. Building these organic assets takes time and effort. For example, if you work hard for four to five months to get your asset ranked, you might find that the results are not as quick as you hoped. This is where things can get tricky. Even if you rank well for some valuable search queries, you might still feel under pressure to perform, especially if you’re trying to sell your services to local businesses in that area.
Targeting Low-Competition Areas for Growth
Now, let’s talk about low-competition areas. Is it easier to rank in these areas? Absolutely! When you target areas with less competition, you can usually get results much faster. This means less stress and more success in your campaigns. If you’re building organic assets in these areas, you’ll have an easier time getting your clients ranked quickly. Plus, when you can show clients that you’ve already ranked in their area, it gives you a stronger position when pitching your services.
Imagine if you spent less time getting results and could provide a steady stream of leads to your clients almost immediately. This is not just a win for you; it’s a win for your clients too. They’re more likely to stick with you if they see quick results. Happy clients mean repeat business, and that is always a good thing.
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The Value of Organic-Only Assets in High-Competition Areas
So, what’s the real value of organic-only assets in high-competition areas? While you can monetize them for more, it’s important to consider the stress involved. You are often under pressure to deliver results quickly, and if you don’t meet your promises, clients can get impatient. Even if you explain that it might take several months to see results, many business owners forget that after a few weeks of waiting. They want to see a return on their investment, and they want to see it fast.
In high competition areas, you might also find that clients are more demanding. They may want to know why results are taking so long. This can put additional pressure on you and your business. Many SEO professionals have experienced the stress of trying to get clients ranked in competitive markets. The initial period is often the most dangerous time when it comes to keeping clients. If they don’t see results quickly, they might want to cancel your services, even if they agreed to a longer timeframe.
Choosing the Right Approach
So, how do you choose the right approach? Should you focus on high competition areas or low competition ones? While it can be tempting to go after the big fish in high competition markets, it might be smarter to start with low competition areas. Why? Because you can achieve results faster and with less effort. This allows you to build a portfolio of successful campaigns that you can showcase to potential clients.
If you can rank assets in these easier areas, you’ll gain valuable experience and confidence. Plus, when you pitch your services to clients in these low competition areas, you’ll already have proof that you can deliver results. This can make it much easier to close deals and build long-term relationships with clients.
The Benefits of Volume Over High Prices
Another important point to consider is the number of clients versus the amount you charge them. Would you rather have five clients paying you $5,000 a month or 25 clients paying $1,000 a month? Many people might choose the first option, but there are some strong reasons to go for the second. If you lose one of those high-paying clients, that’s a significant portion of your revenue gone in an instant. However, if you have multiple clients paying lower amounts, losing one won’t hurt as much.
When working with smaller clients in low competition areas, the pressure is often less intense. They’re usually more understanding and less likely to complain about costs. This means you can focus on delivering results rather than worrying about keeping high-paying clients happy.
Getting Results for Your Clients
One of the best ways to ensure client satisfaction is to get results quickly. This is where building organic assets comes into play. When you create these assets, you can start generating leads for your clients right away. This means that as you work on their campaigns, they’re already seeing some level of success. It’s a win-win situation!
For example, if you have a lead generation asset that’s already ranking well, you can assign that to a new client while you work on optimizing their business and Google Business Profile (GBP). This way, they begin receiving leads almost immediately, which can help ease any concerns they might have about your services.
Conclusion
In conclusion, while building organic-only assets in high competition areas can be worthwhile, it often makes more sense to start in low competition areas. You can achieve results faster, reduce stress, and build a more stable client base. Plus, you’ll be in a better position to showcase your success to potential clients.
Remember, it’s not just about the amount you charge; it’s also about the number of clients you can manage effectively. By focusing on volume and getting quick wins, you can create a sustainable business model that benefits both you and your clients.
FAQs
1. Why should I consider low competition areas for SEO?
Low competition areas allow you to achieve results faster, which can lead to happier clients and less stress on you as a service provider.
2. What are the risks of working in high competition areas?
The risks include higher client expectations, more pressure to deliver results quickly, and the potential for losing clients if results are not achieved promptly.
3. Can I still make money in low competition areas?
Yes! While you may charge less, you can have more clients, which can lead to a stable income over time.
4. How can I ensure client satisfaction?
By providing quick wins through lead generation assets, you can keep clients happy and build long-term relationships.