Changes in Wikipedia can have a big impact on how we think about SEO (Search Engine Optimization), especially when it comes to local businesses like tree services. In this article, we’ll explore what these changes mean and how they can affect your on-page SEO strategy. We will also discuss the importance of understanding Google Business categories and how they relate to broader topics like tree care and maintenance.
Table of Contents
What Happened with Wikipedia?
Recently, Wikipedia made some changes regarding the term “tree service.” It used to be a main topic, but now it is classified as an entity variant that redirects to “tree care.” At first glance, this might seem like a big deal, but let’s break down what this really means for your SEO strategy.
Even though “tree service” is no longer a main topic on Wikipedia, it’s still a Google Business category. This is important because it shows that “tree service” is still relevant in the world of local SEO. Google Business categories help people find services in their area, and “tree service” remains a key term for businesses in this field.
Understanding Categories and Topics
In SEO, categories and topics serve different purposes, and it's important to know the difference between them. Categories are more about local search optimization, while topics are related to organic search optimization. Here’s a closer look:
- Categories: These are specific to Google Business listings. They help your business appear in local searches when someone looks for services in your area. For example, if someone searches for “tree service,” your business will show up if you are listed under that category.
- Topics: These are broader concepts that help you rank in organic search results. For tree services, a top-level topic could be “tree maintenance.” This term covers a wider range of keywords and can help you attract more visitors to your site.
Got SEO Questions? Get answers every week at 4pm ET at Hump Day Hangouts. Ask questions ahead of time, or live – just go to: https://semanticmastery.com/hdho (bookmark this!) 10+ years of insights given every week!
Get your checklist to help get better results with GBPs, faster.
How to Optimize for Both Categories and Topics
To get the most out of your SEO efforts, it’s important to optimize for both categories and topics. Here’s how you can do that:
1. Use the Right Keywords
Your SEO title should include the Google Business category, like “Charlottesville Tree Service.” This helps with local search visibility. In your H1 (the main heading on the page), you can focus on the broader topic like “Tree Maintenance.” This way, you’re targeting both the local search and organic search.
2. Create Relevant Content
Make sure the content on your page matches the keywords you are targeting. If you are focusing on “tree maintenance,” include information that explains what tree maintenance is, why it’s important, and how your services fit into that topic. This will help you rank better in organic searches.
3. Utilize Google Business Optimization
Ensure that your Google Business profile is fully optimized. This means using all the relevant categories, including “tree service,” and filling out all the required details like your business hours, location, and services offered. When people search for tree services in your area, you want to make sure your business pops up.
Strategies for Local SEO Success
Now that we’ve covered the basics, let’s look at some strategies you can use to improve your local SEO.
1. Build Local Citations
Citations are mentions of your business on other websites, including directories and local listings. Make sure your business name, address, and phone number (NAP) are consistent across all platforms. This consistency helps Google trust your business and improves your local rankings.
2. Gather Reviews
Reviews are another important factor in local SEO. Encourage your customers to leave positive reviews on your Google Business profile and other review sites. More reviews can lead to better visibility and higher rankings.
3. Create Local Content
Writing blog posts or articles about local events, tree care tips, or customer stories can help your website rank better. Local content connects your business to the community, which can improve your SEO.
Frequently Asked Questions
What is the difference between a Google Business category and a Wikipedia topic?
A Google Business category helps your business appear in local searches, while a Wikipedia topic is more focused on broader knowledge and information. Categories are important for local SEO, while topics help with organic search visibility.
How do I know if my Google Business profile is optimized?
Check that you have all the relevant details filled out, including business hours, services, and correct NAP information. Also, make sure you are listed under the right categories.
Why are reviews important for local SEO?
Reviews help build trust and credibility for your business. They can improve your rankings in local searches and attract more customers.
Can I target both categories and topics on the same page?
Yes! You can use your SEO title for the Google Business category and your H1 for the broader topic. This way, you can optimize for both local and organic searches on the same page.
Conclusion
Understanding the changes to Wikipedia and how they affect terms like “tree service” is key for anyone in the local SEO game. Even though “tree service” is now an entity variant, it remains an important category for Google Business listings. By optimizing your pages for both categories and topics, you can improve your local and organic search visibility. With the right strategies in place, you can ensure that your tree service business stands out in the crowded online marketplace.
For more tips and strategies on local SEO, feel free to explore our resources and join our community. Remember, the goal is to make your business visible to those who need your services the most.