When it comes to local SEO and lead generation, having the right tools to collect, clean, and use contact information is a huge advantage. Using emails collected from Google Maps through Outscraper and then importing them into cold email platforms like Instantly can make outreach much more effective. But there’s more to it than just grabbing emails—you also need to verify them and create personalized messages that stand out. That’s where GPT for Sheets and a smart workflow come into play.
In this article, we’ll walk through how to use Outscraper’s Google Maps scraper to gather emails, how to clean and verify those emails, and how to use GPT for Sheets with ChatGPT to create unique business descriptions and cold email intros. We'll also explain why verifying emails multiple times is so important and how this entire process fits into an efficient local SEO strategy.
Table of Contents
Collecting Emails with Outscraper’s Google Maps Scraper
One common question we get is whether we use the emails collected with Outscraper’s Google Maps scraper and then import them into Instantly. The answer is yes, absolutely. Outscraper’s tool is designed to extract contact information like emails and phone numbers from Google Maps listings, which can be a goldmine for local lead generation.
However, it’s important to focus on collecting only the data you need. In our process, we select just the email and contact scraper options along with the email address verifier when we run Outscraper. We avoid collecting extra information that isn’t relevant for outreach, which keeps our data clean and manageable.
After scraping, we run a list preparation process. This means we clean the list, remove duplicates, and format phone numbers to a consistent style using Excel tools. This step is critical because it ensures that the contact list you work with is accurate and ready for outreach.
Using GPT for Sheets to Create Unique Content
Once the contact list is prepared, the next step is to make your outreach messages stand out. This is where GPT for Sheets, a Chrome extension that integrates ChatGPT with Google Sheets, becomes incredibly useful.
We use GPT for Sheets to create unique business descriptions for directory listings or outreach emails. The tool instructs ChatGPT to visit the company’s website, extract the services they offer and their service areas, and then create a custom description based on that data. This means each directory listing or email introduction is tailored to the business, making your outreach feel more personal and relevant.
For cold email intros, GPT for Sheets can also pull data from the business’s Google Business Profile, such as star ratings and review counts. This allows you to write emails that either compliment a business on its great reputation or tactfully address a poor reputation, depending on your outreach angle. This level of personalization can increase your chances of getting a positive reply.
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Email Verification: Why Double and Triple Check?
Email verification is a key piece of the puzzle that many overlook. Sending emails to invalid addresses can hurt your sender reputation and even cause your domain to be blacklisted. That’s why we verify emails multiple times during the process.
First, Outscraper offers an email address verifier that checks the validity of emails during the scraping phase. Then, when importing the emails into Instantly for cold email outreach, we select the option to verify emails again. Instantly has its own built-in email verification system that helps catch any bad addresses missed earlier.
Finally, when the outreach is connected to a CRM like High Level, there is another layer of verification before sending emails. This triple verification system helps minimize bounce rates and protects your domain from being flagged as spam.
While external services like NeverBounce have been popular for email verification, many modern tools now include verification features built-in. This makes it easier and more cost-effective to ensure your email list is clean without relying on multiple external platforms.
Why Over-Verifying Saves Time and Money
It might seem like verifying emails multiple times is overkill, but it actually saves a lot of trouble down the road. Sending emails to invalid addresses can burn your domain’s reputation, meaning your emails end up in spam folders or get blocked altogether. When that happens, you have to set up a new domain, warm it up again, and start from scratch.
Avoiding this scenario by verifying emails thoroughly is much cheaper and faster. Even if you spend a little extra on verification, it’s nothing compared to the time and money lost fixing a damaged sender reputation.
How the Workflow Fits Together
Here’s a quick summary of the workflow we use:
- Scrape emails and contacts: Use Outscraper’s Google Maps scraper with email and contact scraper options plus email verification enabled.
- Clean and prepare the list: Remove duplicates, format phone numbers, and make sure the data is neat and usable.
- Create personalized content: Use GPT for Sheets to generate unique business descriptions and cold email intros based on the scraped data and business profiles.
- Import into cold email platform: Upload the cleaned list into Instantly, selecting the email verification option again.
- Connect to CRM: Use a CRM like High Level that verifies emails once more before sending and manages replies and follow-ups.
This process is mostly automated but allows for manual tweaks when needed. It’s a reliable system that maximizes outreach effectiveness while minimizing risk.
Tips for Successful Cold Email Outreach
- Personalize your emails: Use GPT for Sheets to tailor messages based on each business’s services and reputation.
- Verify emails multiple times: Never skip verification. It protects your domain and improves deliverability.
- Clean your lists: Remove duplicates and irrelevant contacts before starting outreach.
- Monitor responses: Use a CRM to track replies and automate follow-ups.
- Watch your domain health: Avoid sending to catchall emails or spam traps to keep your sender reputation intact.
Frequently Asked Questions
Do I need to use an external email verification service like NeverBounce?
Not necessarily. Many scraping and cold email tools now have built-in email verification that works well. However, if you want extra peace of mind, you can still use external services. Just remember that multiple layers of verification are best.
Can GPT for Sheets really create unique email intros automatically?
Yes! By connecting ChatGPT with Google Sheets, you can automate the creation of personalized email intros and business descriptions. It pulls data from the business website or Google Business Profile to make each message relevant and unique.
How often should I clean and update my contact list?
Ideally, clean your list before every outreach campaign. Remove duplicates, verify emails, and update any outdated information. Keeping your list fresh helps improve response rates and protects your domain.
What happens if I send emails to invalid addresses?
Sending to invalid emails increases your bounce rate, which can harm your sender reputation. This can cause your emails to be marked as spam or blocked, forcing you to set up a new domain and start over. That’s why verification is so important.
Is this process only for local SEO businesses?
While this workflow is especially useful for local SEO and businesses targeting specific service areas, the concepts apply to any kind of cold email outreach. Scraping relevant contacts, verifying emails, and personalizing messages are universal best practices.
Final Thoughts
Using Outscraper’s Google Maps scraper combined with GPT for Sheets and a solid email verification process can transform your outreach efforts. It saves time, reduces errors, and makes your cold emails feel more personal and relevant. By verifying emails multiple times and cleaning your lists, you protect your domain reputation and improve deliverability.
This approach fits into a larger local SEO strategy that focuses on building genuine connections with businesses through well-crafted outreach. With these tools and steps, you can make your lead generation smarter and more effective.